Hvordan få mest mulig ut av AdWords

Google Adwords is a program that matches advertising content with publisher pages to increase traffic. It also assists advertisers by detecting fraudulent clicks and sharing revenue with the publisher. Publishers have several benefits associated with Adwords. These include: Kostnad per klikk, kvalitetspoeng, and fraud detection. Adwords is an effective tool for monetizing content and improving the overall traffic of a website. It is also free for publishers to use and is available to anyone who would like to start a business on the Internet.

Kostnad per klikk

Cost per click for Adwords is an important component of online marketing, but how much should you pay? Google’s Adwords network has hundreds of thousands of keywords available for bidding. Although CPCs are generally under $1, clicks can cost considerably more, especially in highly competitive markets. Likevel, it is important to consider ROI when planning a campaign. Below is a breakdown of CPCs by industry.

The cost of pay-per-click depends on how well your ads match the search terms of your customers. There are several methods to ensure your ads match your customers’ queries. One method is to use negative keywords, which are words that sound similar to the ones you want to appear, but have a different meaning. You should avoid using negative keywords unless they are absolutely essential to your business. These methods are not only less effective but they can actually increase your cost per click.

CPC metrics are divided into three types – average, maximum, and manual. Maximum CPC is the amount that you think a click is worth. But keep in mind that it is important to set a lower maximum CPC when comparing the cost per click to the amount you will actually make from that click. Google recommends setting your maximum CPC at $1. Manual cost per click bidding involves setting maximum CPC manually.

Kvalitetspoeng

The Quality Score of your Adwords campaign is determined by a few factors. The expected clickthrough rate (CTR), ad relevance, and landing page experience all play a role. You’ll see that even the same keywords across different ad groups will have different Quality Scores. These factors depend on the ad creative, landingssider, and demographic targeting. When your ad goes live, the Quality Score adjusts accordingly. Google gives three different quality scores for different campaigns: “Low”, “Medium”, and ‘High.”

While there’s no such thing as a perfect score, there are many things you can do to improve your QA score. One of these things is changing your landing page. Make sure it matches your Adwords campaigns and keywords. For eksempel, if you’re selling blue pens, you should create an ad group featuring that keyword. Your landing page should offer the perfect amount of information. The content of your landing page is equally important as the ad group.

The quality score of your ad will affect its positioning in the SERP and its cost. If you have an ad that reflects a high quality, it will be placed on the top of the SERP. This means more potential visitors and conversions for your ad. men, improving your Quality Score is not a one-time effort. Faktisk, it will take a while to see the results.

Søkeordforskning

To make the most of AdWords, you must conduct thorough keyword research. While you should focus on the popular keywords, you should also consider niche and less competitive keywords. The first step in keyword research is to identify which keywords will yield the best results. Use tools that will give you an idea of the competition for the keyword that you want to target. Google’s Keyword Planner is a useful tool for keyword research, and it’s free.

When searching for the right keyword, you need to consider the intent of the user. The purpose of Google Ads is to attract customers who are actively looking for solutions to a problem. men, you should not forget that people who don’t use search engines might just be browsing and look for a product or service. That way, you won’t be wasting your time on people who aren’t interested in what you have to offer.

Once you’ve narrowed down the keywords that will draw the most traffic to your website, it’s time to perform keyword research. This is essential for a successful AdWords campaign. Keyword research helps you determine how much you need to spend for each click. Keep in mind that average cost per click varies dramatically depending on the industry and keyword. If you don’t know how much to spend on keywords, you may want to consider outsourcing the task to an expert.

Adwords Express

Unlike traditional Google ads, Adwords Express only requires one ad per campaign. It also allows you to create multiple campaigns. You can get started with Adwords Express by completing a few simple steps. Create your text ad and budget, and Google will create a list of relevant keywords and related websites. You can choose the ad format that best suits your business. To optimize your ad placement, try using a specific keyword phrase variation.

Another key benefit of Adwords Express is its low-cost setup. Unlike full Adwords campaigns, it requires no initial investment. You can create a campaign within minutes and begin testing it immediately. With the help of the built-in analytics, you’ll be able to see the results of your ad campaign, and see which keywords are working best. Avhengig av målene dine, you may wish to create more than one campaign.

Another major drawback of Adwords Express is that it’s not designed for beginners. It’s more suitable for smaller businesses and organizations with limited budgets. This tool can also benefit organizations with little staff resources. men, small businesses should proceed with caution and consider hiring a PPC agency or PPC consultant to assist with the campaign. You don’t need to be an expert in PPC to reap the benefits of this tool.

Retargeting

Retargeting with Adwords is a great way to reach a targeted audience of your website. The technology behind retargeting works by using the cookies of a new user, which are small files saved on the browser and contain information such as preferences. When someone visits your website again, retargeting ads will add their anonymous information to Google’s database and alert it to display their ads. Here’s how you can set up retargeting ads:

Retargeting ads should be relevant to the content on your website, rather than general, generic messages. They should guide prospective customers to a product page optimized for that product. It’s important to create retargeting lists that target customers who left their shopping baskets or spent time browsing your products. Denne måten, you can tailor your ads to reach customers who are most likely to buy your product. In addition to using the retargeting feature, you can create your own remarketing list and target people based on their past purchases.

Google Adwords remarketing campaigns can be started using your existing account, and you can choose to retarget the same audience across the Google Display Network, YouTube, and Android apps. Google uses CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) pricing models, and you can even choose between a cost-per-acquisition (CPA) model or a CPA (Cost Per Action).

Kostnad per konvertering

The CPC (cost per conversion) of Adwords is a measure of how much you pay per conversion. It represents the cost of selling a product or service to a customer. As an example, a hotel owner might use Google Ads to increase the number of bookings for the hotel. A conversion is when a visitor completes a specific action such as registering for an account, purchasing a product, or watching a video. Cost per conversion is important because it represents the success of the ad, while CPC is the cost of the ad.

Aside from the CPC, a website owner can also set up specific conversion criteria for their ads. The most common metric for a conversion is a purchase made through a website, but e-commerce advertisers can also use a contact form to measure sales. If the website contains a shopping cart, a purchase will be considered a conversion, while a lead generation platform may consider a contact form fill as a conversion. Regardless of the goal of your campaign, a cost per conversion model is a sound investment in AdWords.

Cost per conversion is higher than the CPC for a click, and is often up to $150 or more for a conversion. The cost of a conversion will vary depending on the product or service being sold and the close rate of a salesperson. Cost per conversion is also important because it will determine the ROI of your advertising budget. If you want to know more about how much you should be paying for AdWords, start by estimating your lawyer’s hourly rate.

Adwords hemmeligheter – Hvordan låse opp hemmelighetene til AdWords

To unlock the secrets of AdWords, you must learn how the system works. The key to mastering the system is to understand how AdRank is calculated. Ads with the highest AdRank are at the top of the page, while those with lower AdRank get the bottom spots. I AdWords, this mechanism is called the discounter. Many certification exams cover this topic. But before you can start bidding, you must learn how to evaluate your Quality score and determine if your ad is relevant for your audience.

Søkeordforskning

Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. This tool will let you search hundreds of different domains and get suggestions for keywords. These suggestions are displayed in descending order of difficulty. If you’re just starting out with Adwords, it may be difficult to find the right keywords to target. Heldigvis, there are many free keyword tools to help you find keywords for your business.

As with any advertising campaign, keyword research is crucial. Knowing which keywords your audience uses is the first step to a successful campaign. Keywords with high search volumes are the best options for ad targeting. The volume of searches for each keyword will guide your advertising strategy and help you get the most exposure. I tillegg, you’ll learn which keywords are not competitive and which ones will get you a higher position in the SERP.

After researching your audience, you can start writing content based on those searches. Whether you’re writing about spine surgery or a hiking blog, you’ll want to focus on the keywords that are relevant to your audience. Keywords that people commonly search for will increase your chances of reaching them. By using the right keywords, you’ll find a higher level of conversion and increase the amount of visitors to your site. If you’re trying to reach medical professionals, consider focusing on long-tail keywords instead of broad terms. They represent a large portion of organic traffic and are very competitive.

Another way to do keyword research is to immerse yourself in your niche. This will allow you to identify the questions your audience asks. Knowing what they’re looking for is crucial to capturing their attention. Use Word Tracker to identify what your audience wants and use that information to write new posts. Once you have found your keywords, you’ll have an endless supply of topics to write about! You can also use your research to make new posts, including those that address these questions.

The next step in keyword research for Adwords is to gather relevant resources. EBSCOhost, for eksempel, is an excellent resource. It is home to more than four million articles, and its search tools can help you determine keywords that people will use when searching for your products or services. Make sure you’re searching with quotation marks or asterisks if you need to find multiple forms of the same word. You should also use quotes around your keywords to ensure that your search terms are as relevant as possible.

Budstrategi

You have probably seen ads that claim to increase ROAS. But what is the best way to increase ROAS without increasing your budget? You can use an automated bidding strategy for Adwords. It can give you an edge over your competitors. Google shows you ads when your competitors don’t show. You can then adjust your bid based on that information. This strategy may be difficult for new users, but it is worth a try.

You can also use the Enhanced CPC bid type to increase your chance of conversions. This method will automatically raise or lower your bids based on your target CTR, CVR, and CPA. If you have a high CTR and want to get more clicks, you can use the Maximise Conversions option. This bid strategy can be used by both the search and display networks. men, it can work best if your goal is to increase your conversion rate.

Dessuten, you can also use the Target Impression Share (TIS) method to throttle the performance of your campaign. This method helps in maximizing the number of conversions, while guarding against overspend. men, it is not recommended for portfolios. It is best suited for websites with high budgets, since it will help you save time by automating the bids. A good bidding strategy is important to increase ROI.

A bidding strategy can be as simple as setting a budget and using the keyword level bid to drive more clicks and impressions. You can even use a Target Search Page Location (TSP) bidding strategy to increase brand awareness. Men, there is no single bidding strategy that works the first time. You should test several different strategies before settling on one that works best. I tillegg, you should always monitor your performance metrics, such as conversion rate, CTR, and cost per conversion. Deretter, you can figure out how much return you will get from your ad spend.

You can also use a mobile app to increase conversions. If your product or service is mobile-friendly, you can set a lower bid on mobile devices. AdWords will automatically adjust bids to attract these users. Også, you can set your bid to a lower rate for desktop users. The next time a potential client visits your website, they are more likely to buy it. Så, the key is to adjust your bid and optimize your ad campaign!

Delivery method

When you run an Adwords campaign, you’ll have to choose between Standard Delivery and Accelerated Delivery. Standard Delivery spreads ad impressions evenly throughout the day, while Accelerated Delivery displays your ad as often as possible until your daily budget is exhausted. In both cases, you risk not receiving enough impressions. If your budget is small, you can use Accelerated Delivery to learn more about your ad’s position and click through rate.

There are several ways to customize the delivery method for your Adwords campaign, but the default setting is Standard. men, if you’re using accelerated delivery, you can use a daily budget of $10 to run your campaign. While the latter option may be the better choice for those with limited budgets, standard delivery will cost more in general. Derfor, you should understand the differences between the two so that you can maximize your budget in the most profitable markets.

Using accelerated delivery may not be the best choice for a low-budget campaign. While the standard method works better for maximizing your daily budget, accelerated delivery has a higher CPC. Ad scheduling allows you to control when your ads appear in the search results. By setting your bids, you can control how often your ads appear. With accelerated delivery, your ads will appear more often during the day, while slower-loading standard delivery displays ads more evenly throughout the day.

Standard delivery is the most common ad delivery method for Search campaigns. Google has also made accelerated delivery the only ad delivery option for Shopping campaigns. As of September 2017, Google started migrating campaigns from accelerated delivery to standard delivery. This method will no longer be available for new campaigns, but existing ones will automatically switch to standard delivery. This method is based on expected performance throughout the day. It will affect your ads’ CPC more than standard delivery.

Kvalitetspoeng

The Quality Score of your Adwords ad is based on three main components: ad relevance, expected clickthrough rate, og opplevelse av landingsside. It is important to remember that the Quality Score of the same keyword in different ad groups can be different, depending on the ad creative, destinasjonsside, and demographic targeting. The expected clickthrough rate will adjust as your ad goes live. The more clicks you get, jo bedre.

To get a high Quality Score, use relevant keywords in your ad copy. A poorly-written ad copy will give the wrong impression. Ensure that your ad copy is surrounded by related keywords and relevant text. This will ensure that your ad will be displayed alongside the most relevant ads. Relevancy is an important component of the Quality Score in Adwords. You can check your Ad copy by clicking on the “Nøkkelord” section in the left-hand sidebar and then click on “Search Terms” at the top.

Your ad’s Quality Score is important for determining the effectiveness of your campaign. This measurement reflects the relevance of your ads and landing page for the searchers. High-quality ads tend to have more successful clicks and conversions than low-quality ones. The quality score does not depend on bidding; instead, it is based on the relevance of the keyword and landing page. Your ad’s quality score will remain constant, even when you change your bid.

There are many factors that influence the quality score of your Adwords campaign. These include the keywords, the advert, and the destination point. Relevancy is key, so make sure to use relevant keywords in your ad and landing pages. By following these three tips, you can achieve the best possible quality score for Adwords campaign. When it comes to your campaign, the Quality Score should always be high. You can improve your content and your landing page’s performance.

One of the most important things to remember when trying to raise your Adwords quality score is to keep in mind the historical performance of your account. The better your historical performance, the better your future performance. Google rewards those who know what they are doing and penalizes those who continue to use outdated techniques. Aim for a high Quality Score in Adwords campaigns to increase your conversion rates. Your campaign can’t be too expensive to get the results you want.

Adwords tips for nybegynnere

If you are new to using Adwords, this article will provide you with some useful tips and tricks to increase your success rate. I denne artikkelen, we’ll cover Keyword research, Bidding on trademarked keywords, Kvalitetspoeng, and Cost per click. Etter å ha lest denne artikkelen, you should be able to easily create and implement your own AdWords campaign. Deretter, you can begin using it to promote your business. This article is written with the novice in mind, but you can also read up on more advanced Adwords features.

Søkeordforskning

If you are considering using Adwords for your online marketing strategy, keyword research is a key aspect. You must know what keywords your customers will be searching for. Keyword volume tells you the number of searches each keyword receives each month, which will help you determine which keywords to target. To use Keyword Planner, you must have an Adwords account. Once you have your account, click on “Keyword Planner” to start researching keywords.

Keyword research is vital for any successful SEO campaign. Understanding what your audience will be searching for helps you create content that will engage them. For eksempel, if your target audience is doctors, keyword research can help you find content that is relevant to these users. Your content can then be optimized to include those specific words and phrases. This will help you increase your organic traffic and increase your website’s ranking in the search engines. If your audience is interested in spine surgery, it will make sense to target this audience.

Neste, research the competition in your niche. Make sure you don’t use too competitive or broad keywords. Try to choose niches with high levels of traffic, and a good number of people will be searching for phrases that relate to your niche. Compare how your competitors rank and write for similar topics. You should use this information to refine your keyword list. And don’t forget to use quotation marks to ensure you’ve entered the correct keywords.

Bidding on trademarked keywords

Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google’s policy allowing competitors to bid on trademarked terms may have encouraged businesses to target trademarks aggressively. The case reinforced these trends by showing plaintiffs could win keyword battles with Google and limit competition. I denne artikkelen, we’ll examine the pros and cons of bidding on trademarked keywords in Adwords.

To avoid potential legal trouble, make sure your ad is not bid on a competitor’s trademarked keywords. You could be accused of trademark infringement if you use a competitor’s trademark in your ad copy. The company that owns trademarks may report the ad to Google if they find it violates its trademark policy. I tillegg, the ad would make it look like the competitor is using those keywords.

men, there are ways to protect your brand name from infringement lawsuits. In the United States, Canada, and Australia, trademarks are not prohibited in Adwords. The company that owns the trademark must first submit an authorisation form to Google before it can bid on a trademarked keyword. Alternativt, it may be possible for you to bid on a trademarked keyword. To bid on a trademarked keyword, the website must use the corresponding URL and keyword.

Kvalitetspoeng

The quality score in Adwords is determined by several factors, including the expected clickthrough rate, relevans, og opplevelse av landingsside. The same keywords within the same ad group can have different quality scores because the creative and demographic targeting can differ. When an ad goes live, the expected clickthrough rate adjusts, and there are three statuses available to monitor its performance. To understand the nuances of this metric, consider the following examples:

The first element is the keyword group. The second element is the copy and landing page, or landing page. It is essential to follow the keyword group guidelines, as these will influence the conversion rate. For eksempel, changing the headline for Legal Claimant Services increased its conversion rate by 111.6 prosent. A good ad manager knows how deep to go with each keyword group, and how to adjust these to improve the overall quality score.

Google’s quality score is a complex calculation that affects your ad’s placement and pricing. Because the algorithm is secret, PPC companies will only provide general tips on how to improve your score. men, knowing the exact factor used to calculate the score is key to getting better results, such as improved placement and lower cost per click. The quality score for Adwords is determined by a variety of factors, and there’s no one answer for it. men, if you’re willing to invest time and effort into improving it, you can boost your ad’s quality score and make it more effective.

Kostnad per klikk

Using the correct CPC for your ad campaign is critical to ensuring you maximize your ROI. Ad campaigns with low bids rarely convert, while high bids can lead to missed leads and sales opportunities. A key thing to keep in mind is that your max cost per click (CPC) is not the actual price that you will pay. Many advertisers pay only the minimum amount needed to clear Ad Rank thresholds or beat a competitor below them.

CPCs vary widely between industries. In the display network, for eksempel, the average CPC is under $1. CPCs for ads in the search network are often much higher. As a result, it is important to determine ROI and how much you can afford to spend per click. Google AdWords is the largest paid search platform in the world. But what does a CPC mean to your business?

The cost per click for Adwords varies from $1 til $2 depending on several factors. Keywords that are expensive tend to be in more competitive niches, resulting in higher CPCs. men, if you have a strong product or service that will sell at a high price, you can spend upwards of $50 per click on Google Ads. Many advertisers can spend as much as $50 million a year on paid search.

Delte testannonser

If you’ve ever wondered whether your ads are getting the desired conversions, then split testing is a great way to find out. Split testing ads in Adwords allows you to compare two or more ads side by side to see which one performs better. You should be careful, skjønt, as it’s not always easy to determine a difference between two versions of the same ad. The key is to use statistically significant differences when running a split test.

Before performing split tests, make sure to make sure your landing page doesn’t change. If you’ve changed the landing page in the past, you may not realize that the ad’s copy landed on a different page. Changing the page can make it difficult to track conversions. men, you can use different display URLs. While this option can be useful, it’s important to use the same landing page with all ad variants.

The split-testing interface in Google’s Adwords program doubles as an analysis center. It displays clicks, inntrykk, CTR, and average cost-per-click. You can also see the clickable results and the old ads. De “Apply Variation” button allows you to choose which version of an ad is most effective. By comparing the two ads side by side, you can determine which one gets the best conversion rate.

Kostnad per konvertering

Kostnad per konvertering, eller CPC, is one of the most important metrics to monitor when running an AdWords campaign. Whether a visitor purchases your product, signs up for your newsletter, or completes a form, this metric reflects the success of your ad campaign. Cost per conversion allows you to compare your current and target costs, so that you can better focus your advertising strategy. It’s important to note that CPC can vary greatly depending on the size of your website, but it is a good starting point to determine what your conversion rate is.

The cost per conversion is often calculated using a formula that divides the cost by the number of “hard” konverteringer, which are those that lead to a purchase. While cost per conversion is important, it is not necessarily equivalent to the price of a conversion. For eksempel, not all clicks are eligible for conversion tracking reporting, so it’s not always possible to calculate the cost per conversion based on that number. I tillegg, conversion tracking reporting interfaces display the numbers in a different way than the cost column.

Google Analytics allows you to analyze your campaign’s performance at various hours of the day. You can also determine which time slots produce the most conversions. By studying conversion rates during certain times of the day, you can tailor your ad schedule for optimal performance. If you want to run an ad only during specific times, set it to run from Monday to Wednesday. Denne måten, you’ll know exactly when to bid and when to drop keyword bids.

Slik bruker du kopier og lim inn i AdWords

Bruk av et kopier og lim inn-verktøy i AdWords kan hjelpe deg med å endre eller opprette annonsene dine. Du kan endre kopien og overskriften eller bruke begge. Sammenlign forskjellige versjoner for å avgjøre hvilken som fungerer best. Dette kan være spesielt nyttig når annonseringsbudsjettet ditt er stramt. Det hjelper deg også å lære hvordan du bruker negative søkeord og målretter annonsene dine på nytt. Du kan bruke kopier og lim-funksjonen til å sammenligne annonsene dine og gjøre endringer etter behov.

Adwords er en direkte auksjon

Googles kazillion dollar-virksomhet finansieres av inntektene fra søkeannonsering og displayannonsering. Brukerne konkurrerer om en del av denne kaken, og det er viktig for annonsører å innse at konkurranselandskapet i Adwords-auksjonen er dynamisk.. Med millioner av bedrifter som konkurrerer om det samme søkeordet, kampanjen din kan ikke settes og glemmes. Du må overvåke trafikken og justere budene dine daglig, og du må være forberedt på å tilpasse deg endringer.

AdWords’ Auction Insights-rapporten gir en oversikt over konkurrentene dine. Ved å bruke disse verktøyene og strategiene, Erfarne e-handelsmarkedsførere kan gjøre kampanjene sine mer effektive. Dessuten, hver detaljhandel har rivaler. Disse rivaliserende selgerne kan påvirke resultatene av Google Shopping-kampanjene dine. I Auction Insights-rapporten, du kan se hvilke konkurrenter som påvirker resultatene av kampanjen din. Det kan også gi deg et glimt av konkurrentene dine’ ytelse mot dine egne.

Den første posisjonen i AdWords-systemet er besatt av den høyest rangerte annonsen. Å få denne plassen er ikke bare et spørsmål om å øke budet ditt, det skal mye mer til enn det. Hver annonsør med et søkeordsamsvar blir automatisk satt inn i en auksjon, og annonsen med best resultater vises øverst på listen. Kvalitetspoeng og høyeste bud bestemmer annonsens plassering i auksjonen.

Det tilbyr re-targeting

Re-targeting er en kraftig markedsføringsstrategi som hjelper annonsører med å øke avkastningen til sine annonsekampanjer. Remarketing lar annonsører skape intelligente målgrupper, består av personer som har lignende Internett-vaner, kjøpsvaner, og nettlesingspreferanser, som tidligere kunder. Disse lookalike-målgruppene er perfekte for å presse folk mot markedsføringstrakten din og øke avkastningen til annonsekampanjene dine. Remarketing er en uendelig kilde til nye potensielle kunder som kan øke avkastningen på annonsekampanjene dine.

Den tilbyr negative søkeord

Å bruke fanen muligheter i Adwords for å finne nye søkeord er en fin måte å bruke de negative søkeordene i Adwords-verktøyet. Disse forslagene er automatiserte, men det er fortsatt best å gjøre litt bekreftelse før du stoler på dem. Du kan se hvilke søkeord som er relatert til det primære søkeordet ditt, eller hvilke som er synonymer. Du kan legge til disse søkeordene i en hvilken som helst kampanje eller annonsegruppe og deretter overvåke resultatene.

Negative søkeord hjelper deg med å fokusere kampanjen på mer lønnsomme produkter eller tjenester. For eksempel, en rørlegger i Las Vegas tjener kanskje ikke like mye på å fikse en lekkende kran som han ville gjort å reparere kobberrør under oppussingsprosjekter. Ved å bruke negative søkeord kan han fokusere budsjettet sitt på jobber som har høyere avkastning. Det kan være lurt å unngå å bruke negative søkeord for rørleggertjenester. Men hvis du vil øke avkastningen, negative søkeord er en viktig del av annonseringsprosessen.

Negative søkeord kan også øke kvalitetspoengene dine. Ved å vise annonsene dine for søkeord som er mer relevante for produktene dine, du kan forbedre CTR (klikkfrekvens). Dette betyr at du kan få en bedre plassering for annonsen din til en lavere kostnad per klikk. Du kan se flere negative søkeord i søketermrapporten. De er mer enn bare nøkkelord! Bare sørg for at du legger dem til i annonsekampanjene dine, så vil du se en dramatisk forskjell i resultatene dine.

For å få mest mulig ut av negative søkeord i Adwords, du må først vite hva dine målrettede søkeord er. Dette er viktig fordi konkurrenter’ produkter kan ha lignende søkeord. Denne måten, du kan avgrense søkeordene dine og kommunisere med mer relevante personer. Deretter, du kan legge til negative søkeord for de søkeordene som konkurrentene dine bruker. Det er den beste måten å øke konverteringsfrekvensen på. Du vil bli overrasket over hvor mange flere personer du kan nå ved å legge til disse søkeordene i annonsekampanjene dine.

Negative søkeord er nyttige for flere kunder i samme vertikal. Hvis du legger til negative søkeord, forhindrer du at annonsene dine vises når et søk inneholder “Chicago” eller lignende setninger. Huske, men, at du bør velge de negative søkeordene med omhu. De bør ikke overlappe de målrettede søkeordene dine. Hvis de overlapper hverandre, de vil ikke vises, så du må sørge for at du velger negative søkeord med omhu. Så, før du legger til negative søkeord, sørg for at du vet hva du leter etter.