Category: Blog

AdWords is het advertentieplatform van Google. Hiermee kunnen bedrijven advertenties maken en hun prestaties volgen. Het werkt door te bieden op relevante zoekwoorden. Veel experts op het gebied van digitale marketing gebruiken het om hun omzet te verhogen en doelklanten te bereiken. Er zijn veel voordelen aan het gebruik van dit platform. Waaronder: een live veilingsysteem, Relevantie van zoekwoorden en resultaten bijhouden.

Google AdWords is het advertentieplatform van Google

Google AdWords is een platform voor bedrijven om doelgroepen te bereiken met hun advertenties. Het platform werkt volgens het pay-per-click-model, wat betekent dat bedrijven alleen betalen wanneer gebruikers op de advertenties klikken en hun websites bekijken. Het stelt bedrijven ook in staat om bij te houden op welke advertenties wordt geklikt en welke bezoekers actie ondernemen.

Google AdWords is een geweldige manier om een ​​website of product te promoten. U kunt uw advertentie in verschillende indelingen maken en beheren, inclusief tekst en beeld. Afhankelijk van de advertentie-indeling die u kiest, tekstadvertenties worden weergegeven in een van de verschillende standaardformaten.

Met Google AdWords kunt u potentiële klanten targeten op basis van zoekwoorden en geografische locatie. U kunt uw advertenties ook op specifieke tijdstippen van de dag targeten, zoals tijdens kantooruren. Bijvoorbeeld, veel bedrijven voeren advertenties alleen uit van 8 Ben voor 5 P.M, terwijl andere bedrijven mogelijk alleen in het weekend open zijn. Door zoekwoorden te gebruiken die relevant zijn voor uw product of dienst, u kunt een breder publiek bereiken en uw ROI verhogen.

Adverteren op Google Zoeken vormt een groot deel van de inkomsten van Google. Het heeft ook zijn advertentie-inspanningen op YouTube uitgebreid, die zag een 50% jaar-op-jaar stijging in het eerste kwartaal. De advertentieactiviteiten van YouTube halen een groter deel van de advertentiedollars weg van traditionele lineaire tv.

Google AdWords is geen eenvoudig platform om te gebruiken, maar het biedt veel voordelen voor e-commercebedrijven. Het platform biedt vijf soorten campagnes. Je kunt er een gebruiken om je op een specifieke doelgroep te richten, wat belangrijk is voor e-commercebedrijven. Bijvoorbeeld, u kunt een campagne opzetten om klanten te targeten op basis van hun winkelgewoonten en aankoopintentie.

Voordat u advertenties voor Google AdWords maakt, het is essentieel om uw doelstellingen te definiëren. Ideaal, de advertenties moeten verkeer naar een relevante bestemmingspagina leiden. Google AdWords biedt twee soorten bieden:: handmatig het bod instellen en een zoekwoordenplanner gebruiken. Dit laatste kan kosteneffectiever zijn, maar vereist extra onderhoud.

Het is een live veiling

AdWords-biedingen zijn het bieden op een specifieke advertentieplaats in de zoekresultaten. Het bedrag dat u voor uw advertentie biedt, is van invloed op de kwaliteitsscore die u ontvangt. Als je een hoge kwaliteitsscore hebt, uw advertentie krijgt een hogere ranking en een lagere CPC.

In dit proces, de best presterende advertentie krijgt de hoogste advertentiepositie in de zoekresultaten. Het verhogen van uw bod is geen garantie voor de eerste plaats. In plaats van, u moet een uitstekende advertentie hebben die relevant is voor de zoekterm en voldoet aan de drempels voor advertentierangschikking.

AdWords genereert in realtime een kwaliteitsscore voor elk zoekwoord. Dit algoritme houdt rekening met veel factoren bij het berekenen van de kwaliteitsscore. Als de kwaliteitsscore laag is, AdWords geeft uw advertentie niet weer. Als je een hoge score hebt, uw advertentie wordt bovenaan de zoekresultaten van Google weergegeven.

Een bod plaatsen, u moet uw zoekwoord kennen en uw zoektypen instellen. Dit is van invloed op het bedrag dat u voor elk zoekwoord betaalt en of u op pagina één staat. Bieden plaatst u in een Google-veiling om te bepalen welke advertenties worden weergegeven. Door de nuances van dit proces te begrijpen, je kunt slim bieden.

Hiermee kunnen adverteerders zoekwoorden kiezen die relevant zijn voor hun bedrijf

Bij het selecteren van zoekwoorden voor uw advertentiecampagne, u moet de relevantie van uw advertentie voor het zoekwoord in gedachten houden. Advertentierelevantie is een belangrijke factor omdat deze uw bod en kosten per klik beïnvloedt. in Adwords, u kunt de kwaliteitsscore van uw zoekwoorden controleren om de relevantie van uw advertentie te bepalen. Kwaliteitsscore is een getal dat Google elk zoekwoord geeft. Een hoge kwaliteitsscore betekent dat uw advertentie boven uw concurrenten met een lagere score wordt geplaatst.

Zodra u een lijst met zoekwoorden heeft, u kunt beginnen met het bouwen van een bestemmingspagina die op deze zoekwoorden is gericht. Deze bestemmingspagina leidt vervolgens nieuwe sollicitanten die in uw bedrijf willen werken. Naast bestemmingspagina's, u kunt ook AdWords-campagnes uitvoeren om deze zoekwoorden te targeten.

Een andere belangrijke overweging bij het kiezen van zoekwoorden voor uw advertentiecampagne is het zoekvolume van uw zoekwoorden. Zoekwoorden met een hoog zoekvolume kosten veel meer om op te bieden. Dit betekent dat u slechts een paar trefwoorden met een gemiddeld zoekvolume moet kiezen. Dit helpt u uw budget te behouden voor andere zoekwoorden waarvan de kans groter is dat ze resultaten opleveren.

Hiermee kunnen bedrijven de prestaties van hun advertenties volgen

Met Google AdWords kunnen bedrijven de prestaties van hun advertenties volgen, inclusief hoeveel klikken ze krijgen en hoeveel verkopen ze genereren. Bedrijven kunnen ook budgetten instellen en deze indien nodig wijzigen. Bijvoorbeeld, als u een bepaald bedrag per klik wilt uitgeven, je kunt een lager budget instellen voor bepaalde apparaten en een hoger budget voor andere apparaten. Dan, AdWords past uw biedingen automatisch aan op basis van uw campagne.

Conversies bijhouden is een andere manier om het succes van uw advertenties bij te houden. Hiermee kunt u zien hoeveel klanten u met uw advertenties heeft gekregen en hoeveel geld u aan elke conversie heeft uitgegeven. Deze functie is optioneel, maar zonder, u zult moeten raden hoeveel ROI u van uw campagne kunt verwachten. With conversion tracking, you can track everything from website sales to app downloads to phone calls, and even measure the ROI from each conversion.

Google AdWords is a valuable tool for small businesses. Echter, it is important to keep in mind that you need to monitor and optimize your ads constantly. Anders, you might end up spending a lot of money on an ad campaign that doesn’t yield results.

Another great advantage of using Google AdWords is the pay-per-click model. Paying only when someone clicks on your ad allows businesses to save money. In aanvulling, Adwords allows businesses to track the performance of their ads by tracking which ads are clicked and which ones are viewed by a user.

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads are created with keywords and ad copy that match what the searcher is looking for. The program is very user-friendly and allows businesses to start and stop campaigns with ease. Here are some tips to get the most out of it.

Google AdWords is a pay-per-click (PPC) advertising platform

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. The platform allows you to bid for the right keywords to get in front of the right audience, and it also provides metrics to help you track how effective your ad is. It also enables you to reach potential customers wherever they are, and regardless of the device they use.

Pay-per-click advertising is a great way to reach your target audience wherever they are. With Google AdWords, you can promote your products and services to them at any time. If you are looking to grow your business and want to increase your visibility, PPC advertising is an excellent investment.

Google Ads also gives you the option to promote your business outside of Google Search. It allows you to place ads on thousands of websites on the internet. You can choose which sites you want to advertise on, as well as which types of people you want to target. This is a great way to increase your reach to the right audience and save money.

When running a pay-per-click advertising campaign, it’s important to keep conversions in mind. The more integrated your campaign is, the more likely you are to convert searchers. You can use the data that you gather to write your ads and set your budget. Op deze manier, you’ll know exactly what your ads are bringing in.

Google AdWords offers seven different campaign types. These include search ads, advertenties weergeven, and shopping campaigns. Each one focuses on a specific audience. You can also use the Google Display Network to target specific demographics and audiences.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. While search ads target users who are actively looking for a product or service, display ads target users who are browsing certain areas of the internet. This allows businesses to reach a more targeted audience and increase their brand awareness.

Afhankelijk van het soort bedrijf, businesses can target different types of users using Adwords. Bijvoorbeeld, display advertisers can target users who have been to their site within the last week or two. These types of users are known as hot users. Display advertisers adjust their bids based on these users.

While the search network consists of text ads, the display network allows businesses to target users through images and video ads. Display ads can be placed on Google’s partner sites as well as Gmail, YouTube, and thousands of other websites. These are paid placements and work best for businesses that want to show off their products or services with a visual component.

In addition to topic targeting, businesses can target users based on their interests. Interest targeting allows businesses to serve ads to websites that have a theme related to a specific product or service. Bijvoorbeeld, a business selling healthy meals may choose to target users who visit sites with a health theme. evenzo, advertisers can target users based on their age, geslacht, household income, and parental status. Bijvoorbeeld, an advertiser who sells women’s clothing might restrict their ads to female users.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Many bigger companies have their names registered as trademarks. This means that they are the exclusive owners of the terms and cannot be used by other brands. Echter, legitimate resellers are allowed to use trademarked terms in their ads.

Echter, businesses bidding on trademarked keywords must stay within the legal limits of the law. Ad copy and site URL must not contain a competitor’s trademark. This ensures that the Google Ads environment is not a free-for-all. Bijvoorbeeld, contact lens retailer 1-800 Contacts threatened to sue 14 of its competitors for trademark infringement and forced them to stop bidding on the same keywords.

Google will no longer investigate trademarked keywords, but will continue to limit the use of the terms in certain regions. In China, bijvoorbeeld, trademarked terms will no longer trigger ads. While trademarks protections are not an absolute requirement, advertisers can use trademarks as a way to avoid being banned from Google’s advertising platform.

Echter, name brand owners are concerned about Google’s practice of allowing advertisers to bid on trademarked terms. They claim that Google is unfairly stealing their brand name and causing confusion among consumers. This practice may be illegal, but Google does allow advertisers to bid on trademarked terms in some countries, including the United States.

While trademarks can be used in trademark-protected search terms, it can be difficult to distinguish between them. Some trademarks are generic terms, while others are registered trademarks. Bidding on trademarked terms may be legal if the company is using it to market their own products. In many cases, it is advisable to consult with a lawyer before attempting to bid on trademarked terms.

It is easy to use

Google AdWords is an advertising program from Google. There are two basic methods of advertising with AdWords. The first is to set a budget and bid, which is the amount you’ll pay per click. Most people start by using the automatic bid feature, but it is also possible to manually set your bid. Manual bidding is generally cheaper, but may require additional maintenance.

The second way is to use the Keyword Planner, which is a powerful tool that enables you to find traffic-generating keywords. You can also make changes offline using the Ads Editor. Using the Keyword Planner also allows you to change your ads in bulk. You can also use the home tab to view interesting insights on your keywords.

To begin with, you will need to create a Google account. It doesn’t take long to create a free account, and it is very easy to get started. From there, you can create your first campaign. Once you’ve created your account, you’ll be able to set your budget and target audience. You can also set your bids and write your ad copy.

One of the most important things to keep in mind when using Google AdWords is that you must optimize your ads. The more optimized your ads are, the better chance they will have of producing a return on investment. In werkelijkheid, according to Google’s Economic Impact Report, businesses can make as much as $2 per dollar in advertising with AdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. They don’t have the time to dedicate to the process and don’t understand the bidding system. Google controls budgets for advertisements and will not show ads that have too low a bid.

Google AdWords is a pay-per-click advertising platform that allows businesses to choose keywords related to their products or services. It is highly scalable and offers site-targeted advertising. Listed below are the basic principles of AdWords advertising. Once you know these, you can optimize your campaign to drive more customers to your website.

Google AdWords is a pay per click (PPC) advertising platform

PPC (pay per click) advertising is a popular way to reach new audiences and increase website traffic. Studies show that visitors from PPC advertisements are more likely to make a purchase than organic visitors. It also yields a high ROI. Gemiddeld, advertisers can expect a return on investment of around $2 per klik.

Most people are unaware that conversion tracking is an essential aspect of pay per click advertising. Many new advertisers fail to recognize the value of conversion tracking. Some even hire a digital marketing agency to handle their PPC campaigns, but fail to realize that the agency does not understand their business objectives and the need for conversion tracking. Daarom, digital marketers must educate clients on how to set up conversion tracking on both the PPC side and the website.

Pay-per-click advertising involves purchasing ads from search engines for specific keywords. The ad is displayed above or beside the organic search results. The cost of a click is determined by the maximum bid and the quality score of the ad. Bids can range from as little as a few cents to several hundred dollars. High bids are rare, echter. Bijvoorbeeld, if your ad is about a free business checking account, een $10 bid would ensure that your ad is in the top spot of the search results.

Using Google AdWords to promote your business is an important way to reach your target audience. The Google display network consists of thousands of sites on the web. Bovendien, you can choose which sites to advertise on and choose the types of audience you want to target. These ads are not a substitute for organic search rankings, but they can help you reach your customers anywhere.

It allows businesses to pick keywords that are relevant to their products or services

One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Bijvoorbeeld, if you are in the business of delivering organic vegetables, you may want to choose “levering biologische groentebox” as your keyword. Using this keyword will help you attract the right customers. You can also use different variations of these keywords, including misspellings and colloquial terms.

When choosing keywords for your ads, make sure to use them in your ad copy and landing page copy. Vaak, you can’t tell which keywords will work until you test them out. Daarom, it’s best to go with your gut feeling when choosing keywords for your campaign.

Another way to find keywords is to use a keyword planner. This tool helps you find new keywords by looking for similar keywords on competitor websites. Bovendien, Google Analytics will show you what keywords people are already using to find your website. Op deze manier, you won’t be competing for existing traffic.

It offers site targeted advertising and re-targeting

Retargeting allows you to retarget visitors who have visited your website in the past. It works by placing a small piece of code, called a pixel, on your website. The pixel is invisible to site visitors, but drops an anonymous browser cookie, which enables the retargeting provider to know when to serve you ads.

It is highly scalable

Google AdWords is a highly scalable form of online advertising. This means that more money invested in your campaign will generate more profit. It’s also highly transparent. Whether you’re targeting local businesses or the entire world, you can see what’s working and what’s not. With the ability to measure ROI and conversion rates, you can tailor your campaign for more conversions.

It’s also highly scalable, meaning that your budget can grow as your business grows. You can even increase your budget if you find a profitable ad campaign. This will lead to more profit and leads. AdWords is a quick and efficient way to attract quality traffic to your website. You can create eye-catching ads that convert well. You can also reduce the cost of your ads by focusing on negative keywords.

It allows businesses to optimize bids to maximize conversions

The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. This bid type raises the bid more often and aims to maximize the CTR, CVR, and CPC for each keyword. It also tries to optimize the overall cost per click. It’s best to use this bid type if you want to maximize your conversions.

The Maximize Conversions bid strategy allows businesses to optimize their bids to maximize conversions without having to spend more than they can afford. This strategy is suitable for small to medium-sized ecommerce businesses that do not have a big budget. By raising the bids, businesses can achieve higher ad positions in the search results.

To optimize your bids to maximize conversions, you must have conversion tracking in Adwords. Initially, your cost per acquisition will be high, but with time, the cost per conversion will decrease. If you are not able to determine what a conversion costs, this strategy can be a little tricky.

Smart Bidding is a feature that uses machine learning to optimize bids to increase conversions. Google analyzes data signals from each search and increases or decreases your bid based on the likelihood of conversion. Higher bids are set for searchers who are most likely to make a purchase. Echter, Google also requires that you track your conversions. Bijvoorbeeld, Google recommends that you have at least 30 conversions in the past 30 days before you can use Target CPA and Target ROAS.

In order to maximize the impact of Adwords, you should choose keywords that are closely related to your products. Eerst, analyze the keywords your site regularly uses. Keywords that relate to your business will generate more clicks and leads. Volgende, determine how closely Google matches your keywords. There are four different match types: exact, zin, broad, and re-targeting.

Zoekwoordonderzoek

Keyword research is the process of finding the most profitable keywords for your ads. It provides insight into what your target audience is looking for online and can help you formulate a content strategy and marketing plan. Keywords are used by people to look for information, goods, and services on the web. By placing your content in front of these users, you will improve your chances of achieving sales.

A key component of keyword research is analyzing search volumes. This is done by entering a keyword into a search engine and checking for results. In aanvulling, you should research similar search terms. Met andere woorden, if your customers are looking for spy gear, you might want to target those searches.

You also want to know your competitors. If you’re selling a product or service online, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. Om dit te doen, you can use a keyword research tool to identify the best keywords.

Keyword research is an essential part of SEO. By doing research, you can find the most relevant keywords for your ads. By choosing the right keywords, you will save time and money. In aanvulling, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Furthermore, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Naast zoekwoordenonderzoek, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

Bieden op zoekwoorden

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. It allows you to target your audience more accurately and have a higher CPC. For a successful ad campaign, you need to carefully select the keywords that you want to advertise. Hoe hoger de CPC, the better your chances of being ranked high by search engines.

You can manually adjust your bid or use an automated bidding tool. While the latter may take a bit longer, it provides granular control and guarantees that changes are implemented immediately. Echter, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, without compromising your ad budget.

You can also use Google’s free keyword conversion tracking tool to determine the effectiveness of a keyword campaign. This tool provides you with reports comparing cost per click to conversions. With this data, you can adjust the maximum cost per click to maximize your profits. This tool will also let you know whether you are spending too much on a particular keyword.

You can also set the match type of a keyword. The default match type is Broad, which means that your ad will appear in any search results for that keyword. This can result in a high number of impressions, but it can also cause a high cost. You can also use other match types, such as Phrase Match, Exact Match, or Negative Match.

You can also set your max CPC bid at the ad group and keyword level. Most advertisers start out with a max CPC bid of US$1. Echter, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Another factor to consider when bidding on keywords in Adwords is the Quality Score. A high Quality Score means that your ad is more relevant to the search query. Google will give a higher ranking to ads with high Quality Scores.

Opnieuw targeten

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. It involves placing Script tags on your website that will make it easier for you to reach your audience on other websites. Google allows you to segment your audience based on the products or services that they viewed on your site. Door het zo te doen, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. Bijvoorbeeld, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Kosten per klik

When you are using Google Adwords for your business, you must determine the optimal cost per click. This cost depends on your product, industrie, en doelmarkt. Echter, you should keep in mind that an average cost per click is $269 for search advertising and $0,63 for display advertising. The cost per click is also affected by your ad’s quality score, bod, and competition.

Google’s Keyword Tool shows you the average CPC for keywords that are commonly used. It is easy to compare the CPCs of keywords to see which one will bring the best return. Google claims that this new column will be more accurate than the previous Keyword Tool, but this will result in slightly different values on both tools.

Cost per click is an advertising pricing model where an advertiser pays the publisher for each click on the ad. This makes it easier for advertisers to connect their advertising investment to ROI. The cost per click model is one of the most popular methods for online advertising. It helps marketers determine the optimal cost per click by using various bidding strategies. The goal is to maximize the number of clicks for the lowest possible cost. Bijvoorbeeld, a small clothing boutique might use a CPC ad on Facebook to promote a new dress. If a user scrolls past the ad, the retailer will not have to pay the advertiser.

Among the many factors that affect cost per click, the price of the product is the most important one. The higher the price of the product, hoe hoger de kosten per klik. In sommige gevallen, a higher CPC is better for your business. Bijvoorbeeld, als je kleding verkoopt, the cost per click for a shirt can be higher than the cost of the shirt.

There are two cost-per-click models in use with Google AdWords. One is called fixed CPC, and it implies cooperation between the advertiser and publisher. This model allows the advertisers to set their maximum bid for each click, and increases their chances of landing on good ad space.

Adwords is een van de meest populaire en winstgevende online marketingmethoden. U kunt een groot publiek bereiken met behulp van Adwords. Het platform van Google bestaat al bijna twee decennia. Volgens onderzoek, marketeers maken een ROI van $116 miljard per jaar op het platform, en ze verdienen gemiddeld $8 voor elke dollar die ze op het platform uitgeven.

Kosten

Wanneer u besluit Google AdWords te gebruiken voor uw marketingcampagne, u moet zich bewust zijn van de kosten van elk zoekwoord. Zo blijf je binnen je budget, en het geeft u ook een idee van trends die zich ontwikkelen op het gebied van AdWords-kosten. Om een ​​idee te krijgen van de kosten van een zoekwoord, kijk naar de top tien van duurste AdWords-zoekwoorden.

AdWords-kosten variëren op basis van zoekwoord en branche. Maar in het algemeen, de gemiddelde kosten per klik zijn ongeveer $2.32 op het zoeknetwerk en $0.58 op het displaynetwerk. Een gedetailleerd overzicht van de AdWords-statistieken is beschikbaar op de website van Google. De kwaliteitsscore van elk zoekwoord is van invloed op de kosteneffectiviteit ervan, dus als u ervoor zorgt dat uw advertentie een hoge kwaliteitsscore heeft, bespaart u geld en zorgt u ervoor dat uw advertentie door meer gebruikers wordt gezien.

Het gebruik van een hulpprogramma voor zoekwoordenplanner kan u helpen de kosten van zoekwoorden voor uw bedrijf in te schatten. Dit is een gratis tool van Google Ads waarmee u kunt brainstormen over verschillende termen die betrekking hebben op uw bedrijf en erachter kunt komen wat de kosten zijn voor elke term. Als u niet zeker weet welke zoekwoorden u moet kiezen, gebruik de zoekwoordplanner van Google om erachter te komen naar welke zoektermen uw doelgroep zoekt.

AdWords-kosten zijn afhankelijk van het aantal klikken dat u wilt bereiken. Bijvoorbeeld, u moet mogelijk betalen voor zoekwoorden die minder populair zijn dan andere, maar deze zoekwoorden zullen uw winst verhogen. U kunt uw CPC beheren door een maximaal dagbudget in te stellen.

Trefwoorden

Wanneer u een campagne voert met Google Adwords, u moet weten hoe u de juiste zoekwoorden voor uw bedrijf kiest. Het doel is om gekwalificeerde klikken naar uw advertentie te trekken en uw klikkosten zo laag mogelijk te houden. Zoekwoorden met een hoog volume genereren meer verkeer, maar ze zijn ook competitiever en duurder. Het creëren van de juiste balans tussen volume en kosten is een kunst en een wetenschap.

Een van de beste manieren om dit te doen, is door de zoekwoordplanner van Google te gebruiken. Deze tool toont u het aantal zoekopdrachten voor een specifiek trefwoord, evenals de kosten per klik en de concurrentie voor dat zoekwoord. Deze tool toont u ook soortgelijke zoekwoorden en woordgroepen die uw concurrenten gebruiken.

Zodra u de zoekwoorden kent die de meeste bezoekers zullen trekken, u kunt uw website optimaliseren om ze aan te trekken. De juiste zoekwoorden verhogen uw conversiepercentages, verlaag uw kosten per klik, en genereer meer verkeer naar uw site. Dit resulteert in lagere advertentiekosten en een hoger investeringsrendement. U kunt ook een hulpprogramma voor zoekwoorden gebruiken om ideeën voor blogberichten en inhoud te bedenken.

Een van de beste manieren om de juiste zoekwoorden te vinden, is door gebruik te maken van zoeken op woordgroep en exact zoeken. Zoekwoorden met woordgroepen bieden adverteerders de grootste controle over hun uitgaven. Deze advertenties worden weergegeven voor zoekopdrachten die beide termen in dezelfde zoekopdracht bevatten.

Bieden

Bieden op AdWords is een van de belangrijkste aspecten van een AdWords-campagne. Het doel is om meer klikken te krijgen, conversies, en het rendement op advertentie-uitgaven. Er zijn verschillende manieren om te bieden, op basis van uw doelgroep en budget. Kosten per klik (CPC) is het meest voorkomende type bieding, en het werkt het beste voor websites die specifieke soorten bezoekers moeten aantrekken. Echter, het is niet zo effectief voor websites die een grote hoeveelheid dagelijks verkeer moeten genereren. CPM-biedingen worden gebruikt voor advertenties die worden weergegeven op websites die gerelateerd zijn aan de producten of services die op de site worden gepromoot.

Naast bieden op trefwoorden, je moet ook letten op hoe vaak je concurrenten in de zoekresultaten verschijnen. Door te analyseren hoeveel hun advertenties verschijnen in de SERP, u kunt ontdekken hoe u zich kunt onderscheiden van de concurrentie. Bovendien, u kunt ook controleren waar uw concurrenten verschijnen en hun vertoningspercentage zien.

Slimme AdWords-campagnes verdelen hun biedingen in verschillende “advertentiegroepen” en evalueer ze afzonderlijk. 'Slim bieden' past de praktische tips van uw eerdere campagnes toe op uw nieuwe campagnes. Het zoekt naar patronen tussen advertenties en maakt optimalisaties op basis van de gegevens die het verzamelt. Starten, u kunt de handleiding van Google lezen over het gebruik van deze techniek.

Kwaliteitsscore

Als u Google Adwords gebruikt om uw website te promoten, het is belangrijk om het belang van de kwaliteitsscore te begrijpen. Dit aantal bepaalt de positie en kosten van uw advertentie. Als u inhoud van hoge kwaliteit op uw bestemmingspagina en relevante advertenties heeft, u krijgt een hogere kwaliteitsscore. Dit zal u helpen een betere positie te krijgen en de CPC te verlagen.

De kwaliteitsscore van AdWords wordt berekend op basis van verschillende factoren. Dit omvat de zoekwoorden die u kiest en de advertentie zelf. De score geeft u een idee van hoe effectief uw campagne is. Een hoge score betekent dat u hoge bieders kunt overbieden zonder dat u te veel hoeft te betalen voor uw advertenties. Het zorgt er ook voor dat de advertenties die u plaatst niet linken naar websites die niet overeenkomen met de inhoud van uw site.

Een lage kwaliteitsscore kost u meer geld. De kwaliteitsscore is gebaseerd op historische gegevens, dus je kunt niet verwachten dat het perfect is, maar je kunt het in de loop van de tijd verbeteren. Bijvoorbeeld, u kunt de uitsluitingszoekwoordgroepen in uw advertentietekst wijzigen. alternatief, u kunt advertenties met een lage CTR pauzeren en vervangen door andere.

Om uw kwaliteitsscore te verhogen, u moet uw bestemmingspagina en zoekwoorden optimaliseren. Uw advertentie moet de zoekwoorden bevatten die relevant zijn voor de inhoud van de pagina. Het is ook belangrijk om de advertentietekst te optimaliseren. Het moet overeenkomen met het trefwoord en gerelateerde tekst eromheen hebben. Door het zo te doen, u verbetert uw kwaliteitsscore in Google Adwords.

Advertentie-extensies

Advertentie-extensies zijn geweldige manieren om meer informatie aan uw advertentie toe te voegen. In plaats van alleen je telefoonnummer te tonen, u kunt aanvullende informatie opnemen, zoals websitelinks. Het is essentieel om deze advertentie-extensies te gebruiken op een manier die het eerste deel van uw advertentie aanvult. Door deze advertentie-extensies in uw advertentie te integreren, u kunt meer potentiële klanten bereiken.

Er zijn twee soorten advertentie-extensies: handmatig en geautomatiseerd. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, advertentiegroepen, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. Plus, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. Deze extensies kunnen nuttig zijn bij het verhogen van de klikfrequenties, maar moet op verantwoorde wijze worden gebruikt.

Klikfrequentie

De doorklikratio voor Adwords-campagnes is het gemiddelde aantal mensen dat doorklikt op een advertentie. Deze statistiek wordt gebruikt om te beoordelen hoe effectief een advertentiecampagne is. Een hoge klikfrequentie vergroot uw kansen op conversies. Het gebruik van zoekwoorden die relevant zijn voor uw producten en services zal de effectiviteit van uw advertentie verbeteren.

De klikfrequentie wordt berekend door het aantal klikken te delen door het aantal vertoningen. Over het algemeen, advertenties met een hoge klikfrequentie zijn gericht op hoogwaardige producten en services. Echter, online winkels hebben doorgaans lage CTR's. Door uw CTR te verhogen, kunt u uw ROI verbeteren door uw ideale klant te targeten.

Verhoogde CTR staat gelijk aan hogere omzet en meer conversies. PPC-kanalen genereren verkeer dat meer intentie-gedreven is dan andere verkeersbronnen. Echter, de klikfrequentie voor een specifieke advertentie kan van invloed zijn op conversies en inkomsten. Vervolgens, het is belangrijk om uw CTR constant te controleren en waar nodig aanpassingen aan te brengen.

De klikfrequentie voor display-advertenties is lager dan die van zoekadvertenties. Dit komt omdat mensen over het algemeen niet op display-advertenties klikken omdat ze bang zijn voor virussen of andere aanvallen. De klikfrequentie van een display-advertentie is meestal rond 0.35%. Je kunt deze informatie vinden in advertentiestatistieken.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. alternatief, you can join a free slack community for SaaS marketers called Society.

Zoekwoordonderzoek

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Echter, some people might simply be browsing the web for information or seeking education. When choosing your keywords, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Bidding options

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Echter, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Echter, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Echter, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. Ook, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Kosten per klik

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. Bijvoorbeeld, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Echter, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. Dan, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, advertentietekst, en bestemmingspagina. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. Bovendien, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Echter, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Kwaliteitsscore

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: keyword relevancy, relevantie, en klikfrequentie. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Conversiepercentages

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

Bovendien, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Om uw conversiepercentage te verbeteren, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. Naast dit, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, Product, and type of conversion. A shoe store’s conversion rate, bijvoorbeeld, will be lower than a car dealership’s.

When it comes to using Adwords for your business, there are a number of important things to consider. The first is how much money you’re willing to spend on your campaign. AdWords allows you to set a budget and then charge a small fee per click. You’ll also be able to track your campaign’s progress and make changes as you see fit.

Re-marketing

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Once you have collected a list of email addresses, you can upload this list to Google and begin using it for your online ads. Echter, it’s important to note that this process can take up to 24 hours for Google to process it.

Zoekwoordonderzoek

Keyword research for AdWords involves selecting both high and low volume terms. The goal of keyword selection should be to make sure that your ad appears when users are searching for the terms that you have selected. The intent of the search is also important, since you want to appeal to users who are actively seeking solutions to problems. Echter, you need to keep in mind that there are people who are just browsing the web or seeking information, but will not actively be searching for a specific solution or service.

Keyword research for Adwords is vitally important and should be done at the very early stage of a campaign. Doing so will allow you to set realistic costs and have the best chance of success. In aanvulling, keyword research can help you determine the number of clicks that you will receive for the budget that you have allotted for your campaign. Keep in mind that the cost per click can be wildly different from keyword to keyword, so choosing the right keywords is critical to making a successful AdWords campaign.

Keyword research can take anything from five minutes to a few hours. This will depend on the amount of information that you have to analyze, the size of your business, and the type of website you are running. Echter, a well-crafted keyword research campaign will give you an insight into your target market’s search behavior. By using relevant keywords, you will be able to satisfy the needs of your visitors and outrank your competitors.

Biedmodel

There are several types of bidding models available in Adwords, so it is important to understand which one is best for your campaign. Afhankelijk van uw doelstellingen, each model has different benefits for increasing conversions. Using the right model is key to maximizing the return on investment for your campaign.

The most effective model is Optimize Conversions, which automatically sets bids based on your conversion value. This value is not a numerical value but a percentage. Using this model requires good conversion tracking and a history of conversions. When using tROAS, never set your goal too high. It is best to start with a lower number and increase it as your campaign improves.

Adwords offers different bidding models, including cost-per-click, cost-per-thousand-view, and Smart Bidding. Using these options together, you can optimize your ads for better conversion value and lower cost per click. Echter, you still need to manage your ads and understand the results of your campaigns. You can consult with a company that specializes in this type of campaign management, MuteSix.

The Manual CPC method is time consuming, but attracts quality traffic and protects you from wasted spend. The value of a conversion is usually the ultimate goal for many campaigns. Daarom, the Manual CPC option is an excellent choice for this purpose.

Kosten per klik

Kosten per klik (CPC) is an important factor to consider when creating your advertising strategy. It can vary greatly based on the keyword and industry you are targeting. Gebruikelijk, the cost of a click ranges from $1 tot $2. Echter, in some industries, the cost of a click is much lower.

There are two main models of CPC, bid-based and flat-rate. Both models require the advertiser to consider the potential value of each click. This metric is used to assess how much it costs to get a visitor to click on an advertisement, based on how much that visitor will spend on the website.

Cost per click for Adwords is determined by the amount of traffic a particular ad receives. Bijvoorbeeld, a click on a Google search result costs $2.32, while a click on a publisher display page costs $0.58. If your website focuses more on sales than traffic, then you should focus on CPC or CPA bidding.

The CPC rate for Facebook Ads differs based on the country. Canada and Japan have the highest CPC rates, with the lowest being $0.19 per klik. Echter, in Indonesia, Brazil, and Spain, CPC rates for Facebook Ads are low, averaging $0.19 per klik.

Kosten per conversie

Cost per conversion is a great way to track the performance of your advertising campaign. This type of advertising is a smart way to maximize your advertising budget. It allows you to track a particular metric, such as the number of people who visit your site and make a purchase. Echter, you should note that this metric can vary from campaign to campaign. Bijvoorbeeld, e-commerce advertisers may want to track how many people fill out a contact form. Lead generation platforms can also be used to measure conversions.

Cost per conversion can be calculated by looking at the value of a conversion versus the cost of that conversion. Bijvoorbeeld, if you spend PS5 for a click that results in a sale, you’ll make a profit of PS45. This metric helps you compare your costs with your profits, and is especially helpful for people looking to cut costs.

Aside from the cost per conversion, advertisers should also consider the average cost per acquisition. This measure is often higher than the cost per click, and can be as much as $150. It depends on the type of product or service that you are selling, as well as the close rates of salespeople.

Bovendien, it is important to note that the cost per conversion of Adwords does not always equate to cost divided by conversion. It requires a more complex calculation. This is because not all clicks are eligible for conversion tracking reporting, and the conversion tracking interface displays these numbers differently from the cost column.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. It’s a simple way to know your account balance at any time. To get to this page, simply click on the gear icon in the upper right hand corner of your screen. From there, you can review your unpaid advertising costs and the payments you have made.

You can also see any changes made by others. You can use this feature to monitor the behavior of others on your account. It shows any changes made to your account and which conversions were affected. You can even filter change history reports by conversions if you want. The change history report also shows you any changes made to your account or campaigns.

Having this information will save you a lot of time. You can see what people changed, when they changed it, and what campaign they changed it to. You can also undo changes if you find out they caused a problem. This feature is especially useful for testing purposes. If you’re managing a PPC campaign with a PPC agency, you’ll probably want to check out the change history log to ensure that everything is as it should be.

If you’re using Google Ads, you can access your account history in the Change History feature. Change history can provide you with up to two years of history for your ads. To access this history, simply sign in to your Google Ads account and click on the “change history” tab.

Adwords is a pay-per-click (PPC) advertising platform. It works with a bidding model, which means that you pay for every click of your ad. Although it can be costly, this service can boost brand awareness. Echter, it’s important to know the basics before you dive into it.

Adwords is a pay-per-click (PPC) advertising platform

PPC advertising allows marketers to target customers at any stage of their customer journey. Depending on what the customer is searching for, PPC ads may appear in search engine results or social media. Advertisers can customize their ad copy to target a particular audience and their location. Bovendien, they can tailor their ads based on the time of day or the device they are using to access the web.

The PPC advertising platform allows businesses to target their audiences and increase their conversion rates. It is possible to target a certain group of customers using specific keywords. Using more specific keywords means reaching fewer visitors, but a higher percentage of them will turn into customers. In aanvulling, advertisers can target customers by geography and language.

Pay-per-click advertising is a huge industry. Alphabet alone generates over $162 billion in revenue per year through its ad platforms. While there are several platforms for PPC advertising, the most popular ones are Google Ads and Bing Ads. Voor de meeste bedrijven, Google Ads is the best place to begin. PPC platforms offer many different ways to set up your campaign.

The PPC advertising platform is easy to understand but complicated to manage. Pay-per-click advertising can cost a lot of money and requires a lot of time. Gelukkig, Google has made the process simpler by offering an automated system that helps with keyword research and bidding. With AdWords, advertisers can customize the look and feel of their ads.

When using the pay-per-click advertising platform, it is important to evaluate the performance of ad campaigns and target their target audience. Using built-in analytics or separate analytics software can help marketers understand how their campaigns are performing and refine their efforts based on the results. In aanvulling, contemporary PPC advertising platforms offer customizable ad formats and targeting options, enabling advertisers to optimize campaigns for any business.

It uses a bidding model

Smart bidding is a powerful tool that can help you increase the number of conversions from your ad campaigns. This model automates the fine-tuning of your bids for the best results. This can result in higher conversion volume and greater revenue. The process is not instantaneous, echter; it will take some time to adjust and learn from your campaign’s data.

Bidding can make or break your campaign. To decide which type of bid is right for you, first determine your goals. Different goals will require different bid strategies. Bijvoorbeeld, if you are targeting website visitors, you should focus on clicks. Aan de andere kant, if you’re aiming to generate more downloads and revenue, you should opt for CPA or Cost-per-acquisition campaigns.

If your goal is brand awareness, focus on clicks and impressions. Make sure to monitor how your ad performs and adjust your bids accordingly. You can also check your ROI by changing the budget for a day. This bidding method is not as complicated as it sounds, and it allows you to try different strategies without putting too much effort into it.

Smart bidding optimizes your campaigns by using conversion data from Google Ads. Door dit te doen, you can avoid over-bidding and maximize the number of conversions you generate. If your average cost per conversion is less than your budget, you should choose this strategy to increase your spending based on this.

Google’s internal data shows that optimizing for value can result in clear gains. It’s known to boost conversion value by 14% for search campaigns, while up to 30% for Smart Shopping and Standard Shopping campaigns. This means that it can yield higher ROI and lower CPLs.

It can be expensive

AdWords is a popular marketing channel that can be very expensive if not managed correctly. Having a budget and managing your budget properly are important for a successful campaign. A good account manager can help you with this. Ensure that your ad budget is in line with your marketing goals.

Using negative keywords to exclude unwanted keywords will save your budget. Door uitsluitingszoekwoorden te gebruiken, you will limit the number of advertisements you receive for certain keywords. This will help you answer users’ queries more effectively and thus save you money. In aanvulling, you will spend less money if you have more relevant ads.

It can raise brand awareness

There are a number of ways to increase brand awareness. One of the most effective is by creating a referral program. The purpose of this program is to get consumers to recommend your business to their friends and family. You can do this through the use of promotional gifts. These gifts are often useful or attractive, and they leave a lasting impression on prospects. They also make it easier to remember your brand.

Another way to raise brand awareness is through content. You can create blog posts and content about your products and services and incorporate informational keywords to help your audience get to know your business. These keywords should match the searches people make as they begin their buying journey or learn more about your products. You can use tools like Ahrefs, SEMrush, and Moz Keyword Explorer to determine the keywords that are relevant to your audience.

Organic social media is also a great way to raise brand awareness. You need to create high-quality content that evokes an emotional reaction in your followers. Your social media content should add value to their lives. Providing free samples is an effective way to increase brand awareness. It is also important to create partnerships with other brands with similar goals. Partnering with other brands will help both companies reach more people and increase trust between their audiences.

One way to increase brand awareness is to create content through video. By using video, you can increase your viewers’ attention spans and create a higher rate of brand awareness. People look for video content that has genuine content. You can use in-house employees or outsourced talent to create videos, and these videos can become popular influencers that help spread positive brand awareness.

It can increase conversions

While you’re using Adwords for your online business, you should always monitor the quality of conversions. If your conversion rate is low, there are several things you can do to improve it. One of the first things you can do is reach a wider audience. Door dit te doen, you can see which ad type is most effective. You can also use the Enhanced CPC feature to automatically bid up to 30% higher for keywords that lead to conversions.

One of the biggest problems many online businesses have is that they have limited time to pull in users. The key is to make the most of the time you have to draw users. You should create landing pages that are responsive and adjust for different breakpoints. This will help your website work better on all devices, reduce drop-offs, and create a stronger path to conversion. Adwords can be particularly effective if you create mobile-friendly landing pages.