Enamel info@onmascout.de
Xov tooj: +49 8231 9595990
Yog hais tias koj tab tom nrhiav siv Google Adwords rau koj li cas kev sib tw, Koj yuav tau paub ib co lus yooj yim txog seb nws ua haujlwm li cas. Koj yuav tsum siv tus nqi-per-click (CPC) bidding, Site targeted advertising, thiab rov targeting kom koj click-by nqi. pib, Nyeem tsab xov xwm no los nrhiav tau qhov tseem ceeb tshaj plaws nta ntawm AdWords. Tom qab nyeem zaj no, Koj yuav tsum tau tsim ib cov kev sib tw zoo.
Nqi-per-click bidding yog ib qho tseem ceeb heev ntawm ib cov kev sib tw PPC. Yog txo koj tus nqi-per-click, Koj yuav ua tau kom koj lub tsheb khiav thiab conversion theem. CPC yog txiav txim tau los ntawm koj twv thiab los ntawm ib tug qauv uas yuav siv sij hawm rau hauv tus account ntxiv, rank, thiab tej yam uas extensions thiab lwm hom ntawv. Txoj kev no yog raws li ob peb yam, nrog rau tej hom website koj muaj thiab nws cov ntsiab lus.
CPC bidding tswv yim txawv rau txhua qhov chaw. Ib txhia siv manual bidding thaum lwm tus khi rau cov tswv yim uas. Muaj ntau kom zoo dua thiab disadvantages rau ob leeg. Yog ib qhov tseem ceeb tshaj kom zoo dua ntawm automated bidding yog tias nws dawb sij hawm rau lwm tasks. Ib tug zoo uas zoo yuav pab koj optimize koj cov nqi thiab tau qhov zoo tshaj plaws. Thaum koj tau teeb koj cov kev sib tw thiab optimized koj bids, Koj yuav muab khaws cia rau koj txoj kev boosting koj visibility thiab converting koj lub tsheb khiav.
Ib tug uas tsis muaj CPC pub koj tau ntau clicks rau koj pob nyiaj siv, thiab ib tug xov tooj ntawm clicks txhais tau tias tej zaum yuav ua rau koj lub website. Yog teem caij N TSAWG CPC, Koj yuav tau mus cuag ib ROI dua nrog lwm txoj kev. Ib txoj cai zoo ntawm thumb yog puag koj twv rau qhov nruab nrab muag koj cia siab tias yuav ua ib lub hlis. Cov conversions ntau koj tau txais, Koj roI.
Muaj 175,000 txhiab tus keywords muaj, Nqi-per-click bidding yog ib qho tseem ceeb nam ntawm ib tug zoo PPC kev sib tw. Tab sis yog siab CPCs yuav tsis tas rau txhua txoj kev lag luam, Cov nqi yuav ua rau lawv pheej yig tshaj. Piv txwv, Yog hais tias ib lub lag luam muaj ib yam khoom uas muaj nqi tes, Nws yuav them taus ib CPC. contrast, Industries nrog nruab nrab nqi ib nyem yuav them taus ib CPC ntau dua VIM yog lub neej tus nqi ntawm cov neeg muas zaub.
Qhov nyiaj uas koj siv ib nyem nyob ntawm ntau yam, nrog rau cov qhab nia zoo thiab keyword relevance. Yog hais tias koj keyword tsis hais txog koj lub lag luam phiaj phiaj, Koj twv yuav nce los ntawm 25 feem pua. Ib tug ctR yog ib tug indicator tias koj ntxiv yog relevant. Nws yuav ua rau koj CPC thaum decreasing koj Avg. CPC. Ntse PPC marketers paub tias CPC bidding no tsis solely txog keywords, Tab sis thaum lawv tseem muaj lwm yam.
Thaum CPC bidding rau Adwords, Koj them ib tug publisher ib tug nqi rau txhua nyem raws li tus nqi ntawm koj advertisement. piv txwv li, Yog hais tias koj twv ib txhiab duas las thiab tau ib zaug xwb nyem, Koj yuav them tus nqi ntau dua yog hais tias koj siv ib network xws li Bing. Qhov no zoo pab koj mus txog ib tug xov tooj ntawm cov neeg muas zaub thiab ib sab nqi-per-click.
Nrog site Targeting nyob rau hauv qhov chaw, Google advertisers muaj peev xwm xaiv cov websites uas lawv ntxiv yuav tshwm sim. Tsis zoo li them-per-click advertising, Site Targeting pub advertisers rau phiaj cov ntsiab lus tseem ceeb. Thaum them-per-click advertising yog zoo kawg thiab rau advertisers uas paub raws nraim li lawv cov neeg muas zaub nrhiav, Nws yoojyim tej lag luam qhia untapped. Ntawm no yog ib co tswv yim kom koj sawv ntsug tawm:
Thawj kauj ruam hauv maximizing koj conversion nqi yog xaiv qhov chaw-targeted ad muaj tswv yim. Ntxiv uas yog relevant rau ib qhov chaw specific cov ntsiab lus yuav yuav hloov tau. Xaiv ib qhov chaw-specific muaj tswv yim kom tsis txhob tuaj burnout, Nws yog thaum cov neeg tuaj saib yuav nkees ntawm pom tib yam ntxiv. Qhov no yog ib qho tseem ceeb heev thaum advertising rau cov neeg uas tsis nyeem ntawv comprehension theem. Qhov no yog vim li cas hloov ib tug muaj tswv yim muaj tswv yim yuav pab tau.
Siv rov targeting nrog Adwords yuav tsis tshua muaj neeg zoo heev. Nws yuav siv tau los nyiam tej neeg muas zaub rau koj lub website. Facebook muaj ntau tshaj 75% cov neeg siv mobile, Ua nws xaiv excellent xaiv rau boost koj muaj nyob rau Twitter. Tsis tas li ntawd, Koj yuav coj kom zoo dua Adwords’ Mobile-tus phooj ywg daim ntawv mus ntes cov xim ntawm koj cov neeg tuaj saib. Li no, Koj yuav hloov tau lawv mus rau cov neeg muas zaub. Siv Facebook thiab Twitter rau rov targeting yog ib txoj kev zoo kawg thiab ua rau feem ntau ntawm no haib advertising txheej txheem.
Rov targeting nrog Adwords muaj heev heev. Nws pab koj nyob ntsoov mus ntsib koj cov neeg muas zaub uas twb muaj lawm thiab mus txog tshiab. Yog tso Script tags rau koj lub website, Cov neeg uas tau mus xyuas koj qhov chaw yav tag los yav tag los yuav pom koj ntxiv dua, generating rov ua lag ua luam. Google kuj pub koj siv rov targeting nrog Adwords hla ntau yam kev tawm channels, Xws li Facebook, Twitter, thiab YouTube.
Google Ads siv ib code hu ua “rov qab” Uas ua haujlwm nrog ib tug qhua browser xa ntxiv. Qhov chaws tsis qhia rau ib lub website qhua screen, Tab sis nws sib txuas lus nrog tus neeg siv browser. Nws tseem ceeb heev uas txhua tus neeg siv internet yuav disable cookies, Uas yuav ua rau kev hauv internet li cas tsawg personalized. Cov websites uas twb muaj ib Google Analytics tag nrho ntsia yuav hla lub Google Ads rov targeting code.
Lwm txheej txheem rau rov targeting nrog Adwords yog teev kuas retargeting. Hom rov targeting, Cov neeg siv muaj twb xyuas ib lub website thiab clicked los ntawm ib tug ncej-click yuav tsaws nplooj ntawv. Cov targeted ntxiv yuav txhawb qhua ua ib purchase los yog upgrade rau ib subscription. Rov targeting nrog Adwords yog ib tug zoo uas zoo rau generating zoo ua.
