tag nrho: Google Agency

Muaj ntau hom ntxiv uas koj yuav muab tso rau hauv Adwords. Cov hom ntxiv muaj ntau yam nqi thiab CPC. To taub tej yam zoo li cas yuav pab koj xaiv qhov zoo tshaj plaws rau qhov chaw. Koj yuav tau xav kom paub tseeb tias koj nyob nraum siv ib tug zoo ad, qhov zoo tshaj rau koj lub lag luam. Qhov no yog qhov tseem ceeb rau kev kawm tau zoo! Hauv zaj no peb yuav kawm txog dabtsi hauv zaj no, Koj mam li kawm seb yuav xaiv cov kev sib tw AdWords kev sib tw qauv rau koj lub website.

bidding

Qhov tseem ceeb kom zoo them advertising yog los saib xyuas thiab refine koj cov kev sib tw. Nws tseem ceeb heev uas koj nyob nraum targeting txoj cai keywords, uas yog relevant rau koj lub lag luam. Koj yuav tsum tau saib thiab kho koj cov kev sib tw nquag, tsim nyog, optimize koj soj ntsuam. Raws li Weslee Clyde, Tus inbound li cas strategist nrog New Breed, Nws tseem ceeb heev uas yuav tau kub siab rau koj cov neeg muas zaub txoj kev, thiab kho koj twv li xav tau.

Muaj ntau txoj kev los txhim kho koj bids, los ntawm kev txiav txim. Automated twv tswv yim aim maximize koj ad txoj kev kawm. Cov no muaj xws li targeting tus nqi ib nyem, nqi tes, thiab phiaj rov qab rau ib tug siv. Tab sis txawm tias koj nyob nraum siv ib automated bidding zoo, Nws tseem ceeb heev uas Google bases nws bids rau yav tas los kev kawm, Li ntawd, koj yuav xav kom manually kho koj cov nqi yog tsis ntev los no los yog hloov hauv koj lub lag luam kom tsim nyog.

Nqi nyem los yog CPC, Txwv tsis pub hu ua PPC, Yog ib qhov nrov tshaj plaws thiab zoo txoj kev bidding rau Google tus Adwords. Txoj kev no zoo heev yog hais tias koj nyob nraum targeting ib pawg neeg muas zaub thiab tsis cia siab tias yuav tau txais tagnrho loj tagnrho ntawm tsheb khiav txhua hnub. Tiam sis yog hais tias koj nyob nraum npaj rau tsav tsheb loj tagnrho ntawm tsheb khiav, Txoj kev no tsis yog qhov zoo tshaj plaws. Lwm txoj kev yog CPM los yog raug nqi ib mille. CPM ntxiv yog tso tawm kom pom ntau heev rau cov websites uas zaub AdSense advertisements.

CPC los yog Enhanced nqi ib Click yog lwm txoj kev los xav txog. Txoj kev no yog tswj advertisers uas tsis xav muab lawv tswj. Nrog manual CPC bidding, Koj yuav teem tau theem ntawm tus CPC manually thiab nws yuav tsis mus dua 30%. Tsis zoo li cov kev xaiv yav dhau los, ECPC muaj ib tug ntau DUA CPC dua manual CPC, Tiam sis Google tseem tabtom khaws qhov nruab nrab CPC hauv qab qhov ntau twv. Nws kuj tseem yuav ua kom koj conversion tus nqi thiab txhim kho koj cov nyiaj tau los.

DHAU LI NTAWM CPC, Lwm tseem ceeb nam ntawm them advertising yog bidding rau keywords. Twv yeej tseem zoo tus nqi koj nyob nraum kam them rau txhua nyem. Thaum lub siab twv yog ib qho tseem ceeb heev, Nws tsis guarantee saum toj kawg nkaus rau ib nplooj ntawv ib. Google tus algorithm yuav siv sij hawm ntau yam rau hauv tus account thaum txiav txim koj tus ranking. Nws algorithm kuj factors nyob rau hauv qhov zoo score ntawm koj keywords. Thaum lub siab twv yuav tsis lav koj ib qhov chaw saum toj kawg nkaus hauv lub SERP, Nws yuav mas nws yeej ua kom koj lub sij hawm uas tau txais ib nyem rau koj advertisement.

Qhab Nees

Qhov zoo tshaj plaws (kuj hu ua QS) Yog ib qho tseem ceeb heev uas yuav tau xav txog thaum khiav ib Adwords kev sib tw. Nws ncaj qha rau tus nqi nyem thiab positioning ntawm koj ntxiv. Thaum optimizing rau QS yuav muaj kev sib tw, Nws yog ib qho tseem ceeb rau ib cov kev sib tw zoo. tiam sis, Tej yam zoo tshaj ntawd tus account tswj. Piv txwv, Cov nplooj ntawv yuav tsum tswj los ntawm NWS, tsim, kev loj hlob thiab kev loj. Nws tseem ceeb heev uas yuav tau nco ntsoov tias muaj ntau lwm yam uas contribute rau lub QA.

Zoo score yog lub caij ntuj sov tag nrho peb yam uas txiav txim seb tus Ad ranking. Ib tug score ntau dua txhais tau tias qhov ntxiv yog ntau relevant thiab yuav ruaj ntseg ib txoj hauj lwm zoo SERP thiab nyiam tsheb khiav zoo. In AdWords, Qhov zoo tshaj plaws yog cawv los ntawm ntau yam sib txawv, Tab sis qhov tseem ceeb tshaj plaws yog CTR. Yog hais tias koj xav tau ib tug zoo score, Muaj ob peb lub tswv yim los txhim kho koj ctR.

Ua qhov zoo score ntawm koj keywords yuav ua kom koj nrhiav tswv yim muab thiab txo koj tus nqi nyem. In Adwords, Nws tseem ceeb heev uas yuav tau them xim rau cov kev kawm keyword qhia txog seb koj yuav ua tau kom koj zoo score. Yog hais tias ib tug keyword muaj QS, Nws tseem ceeb heev uas yuav tau hloov rau qhov ntxiv. Ib tug zoo score yog ib qho tseem ceeb rau qhov zoo ntawm koj cov kev sib tw ntxiv. Thaum optimizing keyword ib daim qauv, Koj yuav optimize koj lub tsheb nyiam ntau lub tsheb thiab ua rau koj zoo score.

Ntxiv rau kev txhim kho cov CTR, Zoo score yuav ua kom koj ntxiv’ Txoj hauj lwm rau Google. Ads nrog ib QS yuav muab tso tawm rau saum nplooj ntawv ntawm qhov kev tshawb nrhiav tau. Thiab, of course, Ib QS yuav ua rau muaj ntau dua CPC thiab zoo dua qhov chaw. Thiab qhov no yog qhov twg Siteimprove los nyob rau hauv. Koj yuav tau txais ib qho in-depth tsom xam txog koj cov campaigns ntxiv’ zoo score los ntawm lawv lub website.

Relevancy yog lwm lub caij uas pab kom cov QS. Keywords yuav tsum tau hais txog cov ntsiab lus ntawm koj lub website, Thiab lawv yuav tsum tau catchy txaus kom tus neeg siv cov xim. Relevant keywords yuav tsum muaj nyob rau hauv daim qauv ntawm qhov ntxiv thiab yuav tsaws nplooj ntawv. Yog koj tus yuam sij rau koj cov ntaub ntawv qhia txog koj qhov chaw, Koj cov Ad yuav muab tso tawm rau cov neeg siv feem coob. Qhov no tseem ceeb heev rau kev sib tw zoo campaigns.

Nqi nyem ib nyem

Muaj ntau yam uas raug nqi ib nyem, Nrog rau qhov kev lag luam uas koj nyob nraum thiab hom khoom los yog kev pab koj muab. Koj lub tuam txhab ROI yuav tsum xam tias yog, ib yam nkaus thiab. Thaum ib txhia industries yuav them taus ib CPC, Lwm tus tsis tau. Siv tus nqi nias metric yuav pab koj txiav txim seb qhov zoo TSHAJ PLAWS CPC rau koj lub lag luam. Qhov no yuav pab tau ntau yam, nrog rau optimizing koj cov kev sib tw ntxiv.

Thawj qhov zoo tshaj yuav txiav txim rau koj tus nqi nyem yog hom khoom los yog kev pab uas koj nyob nraum advertising. Kim khoom thiab cov kev pab yuav kos ntau clicks, thiab yuav li no yuav tsum tau ib tug CPC. Piv txwv, yog koj cov nqi khoom $20, Koj yuav xav them ib ncig $20 nyem. Nws txhais tau tias koj tus nqi yuav raug nqi koj $4,000, Tiam sis yuav coj hauv $20,000.

Qhov zoo tshaj yuav xav txog yog tus nqi conversion tus nqi. feem ntau, Qhov ntau dua cpc, Tus nqi conversion npaum li cas. qhov zoo ces, Google tus Enhanced CPC twv optimization feature yuav automatically kho koj bids raws li tau, Li ntawd, kom koj pob nyiaj siv yuav tsis tauted. Qhov nruab nrab CPC rau Adwords yog $2.68. Tus nab npawb no yuav yooj yim dua yog hais tias koj nyob nraum targeting ib sis tw keyword.

Xaiv low-sis tw keywords no kuj yog ib qhov zoo tshaj yuav tseem ceeb. Piv txwv, Tus nqi nyem rau ntev-tail keywords yuav txo tau tsawg dua rau generic thiab broad-match keywords. Low-sib txeeb ntev-tail keywords sawv cev rau ib tug neeg siv intent thiab yog tsawg kim tshaj generic thiab broad-match keywords. Siv tus tsov tus tw long-tail keywords yuav pab kom koj zoo score thiab txo koj CPC. Ntxiv rau cov nqi keywords, Koj yuav tsum tau them xim rau keywords uas muaj kev tshawb fawb tagnrho.

Thaum AdWords xa cov qhua tuaj rau koj lub website, Nws yog mus hloov cov clicks rau hauv duas las. ua li no, Koj yuav tsum tsim conversion-optimized yuav tsaws nplooj ntawv thiab Ad Pawg uas correspond rau tej nplooj ntawv. Yuav kom feem ntau ntawm koj cov campaigns ntxiv, Koj yuav tsum muag khoom txaus los npog koj cov kev siv nyiaj. Xyuas kom meej tias koj muaj lub siab conversion tus nqi, Koj yuav tsum tsim cov nplooj ntawv uas muaj tshawb kom tau thiab zoo ib yam li qub tas li.

Kev sib tw qauv

Yuav kom tau insights los ntawm koj cov kev sib tw, Koj yuav tsum tau teem ib cov kev sib tw qauv. Tus qauv no muaj xws li ib pawg thiab luam ib daim qauv, Li ntawd, kom koj yuav phiaj relevant keywords. Rau ib pawg, Koj yuav tsum tsim ob peb versions tib daim qauv. Yog hais tias koj yog targeting ntau keywords nrog cov nqe lus zoo sib xws, sib cais campaigns rau txhua pab pawg neeg. Xyuas kom meej tias txhua pawg yog txuas nrog ib lub hom phiaj particular kev sib tw.

Kev sib tw qauv rau Adwords campaigns yuav pab tau koj tau ib tug zoo ROI. Nws kuj yuav ua rau nws yooj yim rau koj tswj koj tus account. Koj yuav tsim tau pawg thiab muab nyiaj txiag rau lawv. Cov campaigns yuav yog nyob ntawm seb koj lub hom phiaj ua hauj lwm thiab lub sij hawm tswj peev xwm. Koj kuj tsim ntau campaigns rau ntau hom khoom. luv, Ib cov kev sib tw qauv yog ib tug yuav tsum muaj rau hauv internet li cas. Tsis hais seb koj lub lag luam yam, Muaj ntau yam kev pab los siv hom qauv no.

Thaum koj twb tsim ib cov kev sib tw qauv, Nws yog lub sij hawm rau lub npe cov campaigns. Koj cov kev sib tw lub npe yuav teem cov theem rau filtering thiab koom haum. Lub npe yuav tsum muaj kev sib nrauj tseem ceeb ntawm segmentation, Xws li hom kev sib tw, qhov chaw, ntaus ntawv, li ntawd, thiab thiaj li. Li no, Koj yuav pom uas nam ntawm koj cov kev sib tw yog feem ntau relevant rau koj lub lag luam. Ntxiv rau naming koj campaigns, xyuas kom muaj cov kev sib nrauj tseem ceeb, Xws li cov khoom los yog kev pab uas koj nyob nraum muag.

Xaiv txoj cai keywords rau koj lub lag luam yog ib qho tseem ceeb uas yuav tau zoo los ntawm koj cov kev sib tw AdWords. Ib tug zoo keyword yog ib tug uas muaj ib tug nrhiav ntim ntim thiab tsis sib txeeb. Ib keyword uas muaj sib txeeb yog ib tug zoo xaiv, Tab sis ib tug uas tsis nrhiav ntim ntim yuav tsis muab koj lub siab tau. Nws tseem ceeb heev uas yuav tau xaiv keywords uas muaj kev cuam tshuam tus neeg siv intent. Txwv tsis pub, Koj ntxiv yuav tsis ua kom muaj txaus clicks.

Ntxiv rau cov keywords, Koj yuav tsum xaiv ib cov kev sib tw qauv rau koj ntxiv. Ib txhia advertisers xaiv phua lawv campaigns los muaj hnub nyoog. Thaum ib txhia xaiv faib lawv campaigns los ntawm cov khoom, Lwm tus tsim campaigns raws li cov neeg lub neej tus nqi. Rau subscription kuas lag luam, Ib cov kev sib tw qauv yuav tseem ceeb rau koj txoj kev muag khoom. Nyob rau hauv tej lub caijnyoog twg, Nws tseem ceeb heev uas yuav tau tsim ntau campaigns los xyuas kom meej tias koj ntxiv yog hnyuj hnyo rau sab xis thaum lub sij hawm zoo.

Yog hais tias koj tab tom nrhiav maximize koj advertising pob nyiaj siv, Adwords yog qhov chaw pib. Koj yuav teem ntau campaigns thiab ntau pawg Ad pawg thiab keywords hauv koj tus account. Nws tseem yooj yim los tsim ob peb Ads thiab hloov lawv tom qab. Tab sis ua ntej koj mus nrog koj AdWords campaigns, muaj ob peb yam uas koj yuav tsum paub. Cov tswv yim nram qab no yuav pab koj maximize koj AdWords campaigns.

Nqi nyem ib nyem

Tus nqi nyem ntawm AdWords advertising varies lug nyob ntawm kev lag luam, Khoom, thiab phiaj tuaj. Qhov ntau tshaj plaws thiab qis CPCs muaj nyob rau hauv txoj cai raws li txoj cai, kev kho mob, thiab cov kev pab cuam industries. Nws nyob ntawm seb koj twv, koj qhov zoo tshaj plaws, thiab koj competitors’ bids thiab ad rank. Ntau zaus, Tej zaum koj yuav tau them ntau dhau lawm rau ib nyem yog hais tias nws yuav tsis targeted.

Tus nqi nyem ntawm Adwords yuav txawv lug, Lom zem ntau nyob ntawm qhov zoo tshaj plaws ntawm koj keywords, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Nrog ceev faj optimization, Koj yuav txo tau koj cov nqi thiab ua kom muaj qhov ntau roI tau. Tiam sis yog tsis muaj khawv koob rau yuav txo koj CPC. Muaj ob peb txoj kev ua. Nyeem ntawv rau kev kawm ntxiv txog seb koj yuav optimize koj Adwords kev sib tw. Thawj kauj ruam yog los tsom xam koj cov ntaub ntawv. Siv cov SECockpit CPC tus nqi feature. Nws yuav muab koj nrog ib tug sib piv ntawm ntau yam keywords.

Feem ntau, Qhov nruab nrab CPC ntawm Adwords rau lub network nrhiav network yog $2.32, Tiam sis nws varies los ntawm kev lag luam. “Tsev Ruaj Ntseg” generates ntau tshaj tsib zaug li ntau clicks li “pleev xim rau.” Piv txwv li, Harry shave qws them $5.48 Ib nyem dua li tsuas nyob rau nplooj ntawv peb tshawb xyuas tau. Vim li ntawd, Lub tuam txhab khwv nyiaj $36,600. uas, AdWords yog ib peev zoo kawg thiab peev rau koj lub lag luam hauv internet.

Qhab Nees

Ib tug zoo score yog ib qhov zoo tshaj yuav raug rau koj txoj hauj lwm ad txoj hauj lwm thiab raug nqi. Piv txwv, Yog ob hom muaj identical ntxiv, Ib tug nrog ib tug zoo score yuav muab tso rau hauv txoj hauj lwm #1, Lwm tus yuav nyob rau hauv txoj hauj lwm #2. Ntawm no yog ib co tswv yim sau koj cov score zoo. Ua kom koj tau zoo dua qub, optimize koj yuav tsaws nplooj ntawv. Xyuas kom meej tias koj ntxiv yog relevant rau cov pab pawg neeg keyword uas nws yog targeting.

Koj zoo score yog ib qhov tseem ceeb tshaj plaws uas Google considers thaum calculating koj txoj hauj lwm nyob rau hauv kev tshawb nrhiav tau. Thaum koj muaj ib tug zoo score, Koj yuav cia siab tias yuav them tsawg dua ib nyem. Ib tug zoo score, On the other hand, cwj mem koj. Ib audit tsis ntev los no ntawm txhiab tus PPC nyiaj tsom tias tsis zoo Score ntxiv nqi nyob ib ncig ntawm 400% Ntau tshaj ib nyem tshaj high-zoo ntxiv. Li ntawd, ib tug zoo score yuav txuag tau koj mus 50%.

Qhov zoo tshaj plaws score, Qhov ntau dua txoj hauj lwm yuav tau nyob rau hauv qhov kev tshawb nrhiav tau. Ads nrog ntau dua scores zoo dua yog pom ntau dua, Uas ua rau ntau dua click-los ntawm cov nqi thiab ntau dua conversions. ntxiv thiab, Google rewards professional ad writers rau ensuring tias lawv ad tus zoo score yog siab. Ua koj cov score zoo yuav tsis tsuas ua rau koj cov kev sib tw zoo, Nws kuj yuav txo tau koj cov nqi.

bidding

Yog hais tias koj nyob nraum ib tswj freak, Koj yuav hlub Adwords. Nws pub koj txiav txim seb thaum twg, Uas, how much, Thiab rau cov neeg uas koj yuav advertise. Koj yuav phiaj koj cov neeg muas zaub xaiv yaam tswv yim thiab kom koj ad qhia tau hais tias nyob rau hauv thawj ob peb tau. Koj kuj tswj tau tus bidding thiab nyob ntej koj sib txeeb nyob hauv ib bidding tsov rog bidding. Twv rau txoj cai keywords kom tau cov clicks tshaj plaws thiab nce koj ROI.

Nqi nyem nyem (CPC) bidding yog txoj kev tshaj rau advertisers siv nyob rau hauv lawv cov campaigns Adwords campaigns. Txoj kev no yog ib txoj kev uas yuav pab tau, advertisers txiav txim seb lawv mam them ib nyem, Lossis “nyem”. Qhov no yog qhov txheem txoj kev bidding, Tiam sis muaj ntau lwm leej lwm tus. Kawm siv CPC bidding optimize koj advertising pob nyiaj siv. Raws li cov tswv yim nram no, Koj yuav tau ua kom koj xa rov qab rau peev (ROI) thiab ua kom qhov zoo tshaj ntawm koj conversions.

Bidding rau Adwords yog ib txoj kev complex heev. Cov sophisticated koj Adwords kev sib tw, Xav paub meej ntxiv txog koj twv optimization yuav tau. Koj yuav siv tau twv modifiers phiaj geographic chaw los yog lub sij hawm hnub. Siv twv modifiers yog ib txoj kev excellent kom koj clicks tsis coj lub sij hawm thaum tsis muaj rhuav lub sij hawm thaum tsis muaj. Muaj ntau txoj kev los customize koj twv, Tiam sis tus thawj xibfwb yooj yim yog teem cov twv ntau twv rau lub keyword koj xav phiaj.

Nqi conversion

Yog ib qhov tseem ceeb tshaj metrics hauv internet li cas yog raug nqi ib conversion. Ntau dua CPC txhais tau tias ntau dua conversion nqi. Kom tau qhov zoo conversion tus nqi, Xav txog Google tus Enhanced CPC twv optimization feature, uas yeej kho koj twv raws li tau. Qhov no yog pab tau rau niche keywords thiab pab koj ncab koj pob nyiaj siv ntxiv. Ntawm as well 2016, Tus nqi nruab nrab conversion yog $2.68. tiam sis, Koj yuav tsum nco ntsoov tias nws tsi muaj ib qho kev ntsuas zoo meej. Nws tseem yog ib tug zoo indication ntawm qhov koj yuav tsum tau siv rau Adwords.

Tus nqi conversion hauv Adwords nyob ntawm ob peb yam txawv, nrog rau qhov keyword, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. hais, Ib tug ntau dua CTR qhia tias koj ntxiv yog relevant thiab zoo. Siv ib Google Sheet khiav koj conversion nqi. Qhov ntau relevant koj ntxiv, sab CPC. Li no, Koj yuav ntsuas cov xa rau peev. Siv txoj kev no yuav pab kom koj to taub txog koj cov nqi tag nrho thiab saib seb koj puas yuav hlais koj siv.

Lwm yam tseem ceeb yog demographics. Txij thaum muaj coob tus neeg siv mobile li mus nrhiav hauv internet, Koj yuav tsum allocate ntxiv ntawm koj pob nyiaj siv rau mobile luag tshawb. Txwv tsis pub, Koj yuav raug nyiaj rau unqualified tsheb khiav. Nws yog ib qho tseem ceeb los tsim ntxiv uas tsis txaus siab rau mobile cov neeg siv thiaj li yuav maximize koj profits ntawm Adwords. Yog hais tias koj tsis paub koj phiaj tuaj, Koj yuav tsis tau phiaj lawv zoo. Koj yuav tsum xav demographics thaum xaiv cov keywords rau koj pawg.

Kev sib tw lub hom phiaj

Koj yuav teem ib lub hom phiaj kev sib tw rau koj Adwords nyiaj raws li cov conversions koj xav mus cuag. No metric yog yooj yim nyob rau hauv cov optimization score seem ntawm cov kev sib tw dashboard. Koj yuav xaiv tau los ntawm ntau txoj kev xaiv thaum tsim ib lub hom phiaj kev sib tw. Ib co kev xaiv muaj xws li converting qhua, ua conversion tus nqi, ua click-by-rate, los yog impression muab. Cov no yog tag nrho cov kev sib tw tau cov hom phiaj thiab yuav tau customized raws li koj xav tau.

Cov kev sib tw lub hom phiaj yog ib qhov tseem ceeb tshaj plaws ntawm Google Ads campaigns. Nws pab koj paub tias nta koj yuav tsum tau ua koj cov kev sib tw zoo. Nws yog ib qho tseem ceeb heev uas yuav tau align lub hom phiaj nrog koj lub hom phiaj tseem ceeb. Piv txwv, Yog hais tias koj xav muag khoom, Koj yuav tsum teem ib lub hom phiaj rau tsav tsheb hauv tsheb. Ua li no, Koj yuav engineer koj campaigns kom tau cov muaj siab ROI. Thaum koj tau teem ib lub hom phiaj, Koj yuav pib tsim koj cov kev sib tw.

Koj yuav teem ntau bids rau ntau hom phiaj. Yog hais tias koj xav optimize koj ntxiv rau tom khw mus ntsib, Teev cov biddable attribute rau tag nrho campaignConversionGoal khoom uas muaj cov qeb store_visit. Thaum koj twb ua li ntawd, Koj yuav optimize koj Ads rau conversion yam. Koj kuj teem lub qeb ntawm lub hom phiaj thiab kho lawv bids raws li. Yog hais tias koj xav kom koj lub khw mus ntsib campaigns, Teev cov biddable attribute los muaj tseeb rau txhua lub hom phiaj.

Yog hais tias koj nyob nraum sim tsav tsheb mus rau koj lub website, Adwords yuav pab kom koj cov nqi conversion. Hom kev tshawb nrhiav no sai dua organic nrhiav thiab yuav offset lub sij hawm nws yuav siv sij hawm pib generating tsheb khiav. Thaum uas kho kom haum, Adwords campaigns yuav pab koj sau hom awareness, tsim nyog tau txais kev pab tsheb ciav hlau mus rau koj lub website, Thiab xyuas kom meej tias koj nyob sis tw nyob saum lub Google tau nplooj ntawv. Raws li ib txoj kev tshawb no los ntawm Google, Them ntxiv kom cov lilihood tias ib tug neeg siv yuav nyem rau ib organic ntxiv.

Nqi-per-click (CPP) bidding

CPC (nqi-nias) bidding rau Adwords txiav txim seb ntau npaum li cas ib advertiser yuav them ib nyem rau ib qho ntxiv. Tus nqi nyiaj ib advertiser bids hu ua tus max twv. Nws yog raws li peb yam: keyword relevancy, nplooj ntawv zoo, thiab cov ntsiab lus teb. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias ib tug max twv tsis nco ntsoov txhais hais tias koj yuav yeej cov auction. Yog hais tias koj yuav optimize koj ntxiv rau score zoo score thiab Ad Rank, Koj yeej ua tau kom koj AdWords siv.

Yog hais tias koj nyob nraum unsure ntawm koj CPC, Koj yuav siv tau cov SEMrush Keyword khawv koob kom paub seb koj nruab nrab CPC yog. Nws yuav qhia koj tus keyword thiab nws hais txog variations, thiab yuav qhia rau koj lawv nruab nrab CPC. Thaum koj muaj ib lub tswv yim zoo ntawm qhov CPC yog rau koj keyword, Koj yuav xaiv tau ib kim CPC yog tsim nyog.

Thaum uas siv CPP rau Adwords, Koj yuav teem koj max CPP twv rau txhua keyword thiab ntxiv ib pawg. Siv no feature, Koj yuav tsum teev tsawg kawg hu thiab nias Harbors. Hu Metrics muaj ib nplooj ntawv pab teem tau twv-per-hu. Nws tseem tsim nyog xyuas koj adgroup tus zoo score. Thiab tsis txhob hnov qab siv hu Extensions feature yog hais tias nws muaj.

Nqi-per-click bidding rau Adwords yog txoj kev zoo tshaj los txhawb ib lub website. Nws tseem tsis tau txog kev ua koj pob nyiaj siv, Tiam sis kuj ua rau koj conversion tus nqi. Koj yuav siv tau ntau HOM CPC bidding txheej txheem, xws li conversion bidding thiab PPC bidding. Yog teem ib max CPC, Koj yuav maximize koj clicks raws li koj cov nyiaj loj.

Ib txoj kev los ua kom koj CPC yog siv ib relevancy. Koj yuav ua kom cov conversions los targeting cov neeg tuaj saib cov neeg tuaj saib uas relevant ntxiv. Ntxiv nrog siv ib yam CPC, Koj kuj siv tau ib tug keyword khawv koob mus nrhiav ntev-tail keywords. Qhov no yuav pab koj nqaim koj mus nrhiav cov ntsiab lus. Ces, muab ob peb leeg rau hauv ib pawg relevant ntxiv.

Qhab Nees

Kom tau qhov zoo tshaj plaws rau koj cov kev sib tw Adwords, Koj yuav tsum optimize daim qauv luam. Xyuas kom paub tseeb tias nws qhov yuam kev cov keywords uas koj yog advertising. Cov ntsiab lus ntawm daim qauv yuav tsum tau relevant thiab informative. Tsis tas li ntawd, Cov pab pawg neeg uas koj twb tsim yuav tsum muaj cov keywords “cwj mem qhuav.” Cov ntsiab lus ntawm nplooj ntawv yuav tsaws yuav tsum muab cov lus qhia uas koj tseem tabtom muab rau koj.

Koj cov qhabnias zoo yog txiav txim tau los ntawm peb yam: Tus xav pom clickthrough tus nqi (CTR), Qhov relevance ntawm qhov ntxiv, thiab kev ntawm cov nplooj ntawv yuav tsaws. CTR yog ntsuas raws li cov ntaub ntawv keeb kwm los ntawm ads siv cov keyword uas koj tau xaiv. Ib tug ctR indicates tias koj ntxiv yog relevant rau koj cov neeg tuaj saib. Yog hais tias nws tsi muaj, Koj ntxiv yuav tau txais ib tug qhab nias zoo. Yog hais tias koj tus CTR yog tsawg, Xyuas kom pab tau koj cov ntawv nyeem raws li.

Thaum koj twb zaum guessed, Qhov zoo tshaj plaws ntawm koj txiav txim seb qhov twg thiab npaum li cas nws cov nqi ib nyem. Koj cov ntxiv yuav tshwm sim rau thawj nplooj ntawv tshawb xyuas yog hais tias koj qhov zoo tshaj plaws yog siab. Qhov yooj yim dua qhov score, txo koj tus nqi yuav raug txo. Ua kom koj qhov zoo tshaj plaws, Koj yuav tau xyuas kom paub tseeb tias koj optimize koj yuav tsaws nplooj ntawv thiab keywords. Qhov no txhais tau tias cov ntsiab lus ntawm koj ntxiv yog relevant rau cov pab pawg neeg keyword.

Koj ntxiv thiab keywords yuav tsum khi ua ke. Ib tug tsis muaj CTR yog qhov phem tshaj plaws los txhim kho koj score zoo. Nws tseem ceeb heev uas koj muaj ib nplooj ntawv yuav tsaws rau tej keyword uas yog tsawg hauv CTR. Qhov zoo tshaj plaws yog, Cov neeg tuaj saib yuav nyem rau nws. Tiam sis nws tseem tsis txaus los tsim cov ntsiab lus zoo kawg thiab. Koj ntxiv yuav tsum tau visually appealing thiab pib.

Qhov zoo tshaj plaws rau Adwords yog ib tug xov tooj uas xam raws li cov ntsiab lus ntawm koj lub website thiab cov ntxiv koj ncej. Cov qhab nees txhais tau hais tias koj ntxiv yuav tshwm sim ntau dua rau kev tshawb nrhiav tau. Qhov no yuav boost zoo ntawm koj cov kev sib tw thiab txo koj cov nqi. Ib tug zoo score yuav ua rau koj lub lag luam. Yog ua koj ntxiv relevant, Koj yuav outbid koj competitors thiab boost koj zoo score rau saum ntuj. Koj yuav ua kom koj zoo score los ntiav ib tug kws ntawv professional ad.

Yuav tsaws nplooj ntawv

Nws tseem ceeb heev uas yuav tau tsim ib nplooj ntawv yuav tsaws rau Adwords kom tau cov nqi conversion. AdWords pub koj tsim ib campaigns raws li keywords, Tab sis ib nplooj ntawv yuav tsaws koj conversion nqi. Xyuas kom koj cov nplooj ntawv yuav tsaws tau cov lus qhia thiab zoo ib yam nrog tas koj lub website. dhau li, Koj yuav tsum tsis txhob luam-yav tas los tib yam thiab messaging li koj competitors'.

Thawj, Koj yuav tsum paub tseeb tias koj yuav tsaws nplooj ntawv yog optimized rau SEO. Koj yuav yooj yim ua li no siv ib drag thiab nco builder. Xyuas kom paub tseeb tias cov ntsiab lus ntawm koj cov nplooj ntawv yuav tsaws yog relevant rau koj ntxiv thiab nws yog ib qho yooj yim rau qhua navigate. Koj siv tau cuab yeej xws li SeedProd los tsim cov nplooj ntawv zoo tshaj plaws rau koj lub lag luam. Qhov no kuj muaj drag-and-drop editor, uas yuav ua rau koj cov nplooj ntawv yuav tsaws yooj yim los tsim.

Dhau li ntawm keyword-specific, Koj cov nplooj ntawv yuav tsaws muaj compelling luam tias convinces qhua coj tes hauj lwm. Koj daim qauv yuav tsum yooj yim nyeem thiab to taub. Siv nqe lus hais txog kom cov nyeem navigation yooj yim thiab mos txwv ntsiab lus highlight tseem ceeb. Nws yuav tsum tau riveting rau cov nyeem ntawv nyeem ntxiv. Koj yuav tsum tau muab lus txog koj cov khoom los yog kev pab kom cov qhua xav muas nws. Nws yog ib qho tseem ceeb heev uas yuav tau muaj ib qhov txuas mus rau koj lub website, tiam sis tsis overdo nws.

Ib nplooj ntawv zoo crafted yuav tsaws nplooj ntawv yuav ua rau koj conversion tus nqi. ntxiv thiab, Nws tseem yuav pab kom koj txo koj tus nqi tshaaj. Thaum koj siv ib nplooj ntawv zoo yuav tsaws, Koj yuav cia siab tias yuav tau txais tsheb khiav ntawm nrhiav engines. Txoj kev zoo tshaj los tsim ib nplooj ntawv zoo yuav tsaws yog analyze koj keywords thiab xaiv ib daim ntawv tseem ceeb keyword. Koj kuj siv tau cuab yeej xws li Semrush, Serpstat thiab Google Keyword Planner pab koj nrog keyword kev tshawb fawb.

Koj yuav tsaws nplooj ntawv yuav tsum muaj ib tug compelling xav xwm tshiab. Qhov no yog qhov tseem ceeb tshaj plaws ntawm daim qauv. Nco, Tsuas muaj ib tug xov tooj ntawm cov qhua yuav tau nyeem tas koj daim qauv, Li ntawd, nws yuav tsum thawb koj qhov kev muaj thiab teb cov lus sib “So what?” So what. Qhov no yuav ua rau nws yooj yim rau koj hloov lub tsheb mus muag khoom. Yog koj optimize koj yuav tsaws nplooj ntawv, Nws yuav muaj ib feem zoo rau koj Google Ads nyiaj thiab nce koj conversion tus nqi.

Keyword kev tshawb fawb keyword

Keyword kev tshawb fawb tseem ceeb yog ib feem tseem ceeb ntawm kev tshawb fawb li cas, Tshwj xeeb tshaj yog hais tias koj nyob nraum launching ib lub website tshiab los yog khoom. Nws yuav pab koj txiav txim seb qhov tseem ceeb keywords koj cov neeg muas zaub yog searching rau. Koj yuav ua tau keyword kev tshawb fawb los siv cov cuab yeej dawb xws li Google tus keyword planner, Uas kwv yees txhua hli tshawb tagnrho thiab saib tiam sis nyob rau lub sij hawm tiag. Keyword planners kuj qhia koj cov nqe lus relevant, tshawb xyuas cov ntsiab lus, thiab microscopic los yog sib sib zog nqus lub npe. Ntawm no yog ob peb txoj kev los tsim keyword kev tshawb fawb rau koj AdWords kev sib tw.

Lwm txoj kev zoo los tshawb fawb keywords yog siv ib tug cuab yeej xws li SEMRush, Uas muab koj cov ntaub ntawv keyword los ntawm Google Adwords. Nws yog tshwj xeeb tshaj yog thaum koj xav pom dab tsi koj sib txeeb yog bidding rau. Keyword spy thiab SpyFu yog zoo kawg thiab xaiv rau competitor kev tshawb fawb, Tab sis lawv tsuas muab koj cov ntaub ntawv rau Teb Chaws Asmeskas thiab UK, Thiab Ireland yuav tsis them los ntawm cov ob lub teb chaws. Yog hais tias koj nyob nraum muag ib yam khoom los yog kev pab hauv Ireland, Koj yuav tau kub siab rau keywords uas yog relevant rau koj cheeb tsam.

Tom qab xaiv ib seeded keyword, Koj yuav tsum nthuav nws mus rau hauv ib daim ntawv teev txog keywords. Nco ntsoov tias koj lub hom phaj yuav siv keywords mus nrhiav kev pab, thiab cov lus qhia no yog qhov zoo. Tau koj cov ntsiab lus pem lub taub hau koj tej neeg muas zaub thaum lawv nyob nraum searching rau cov lus teb yuav ua rau koj lub tsheb khiav. Thaum koj twb narrowed cia koj daim ntawv teev, Koj yuav pib koj tshawb fawb nrog ib cov kev sib tw adwords rau koj lub website.

Ib feem tseem ceeb ntawm keyword kev tshawb fawb rau Adwords yog txiav txim koj phiaj tuaj thiab nrhiav tus nqi keywords uas phiaj koj cov neeg tuaj saib. Keyword kev tshawb fawb keyword yog qhov zoo tshaj plaws kom nrhiav tau relevant keywords. Google tus keyword cuab yeej yuav pab tau koj ua li no, Raws li cov cuab yeej siv xws li Ahrefs. Siv cov cuab yeej no yuav pub koj ua kom muaj ib daim ntawv teev cov keywords thiab ntsuas lawv nrhiav ntim. Ua qhov no, Koj yuav nrhiav tau profitable keywords rau koj qhov chaw, thiab boost koj lub website nrhiav cav rankings.

Thaum koj twb narrowed koj phiaj keywords, Koj yuav siv Google tus Keyword Planner thiab lwm yam cuab yeej nrhiav tau cov ntsiab lus zoo sib xws. Nws tseem ceeb heev uas yuav tau to taub koj phiaj tuaj thiab yuav tailor koj campaigns rau lawv xav tau. Siv cov cuab yeej nrhiav cov keywords koj phiaj tuaj yog searching rau thiab ces tsim ib pawg keyword raws li cov parameters. Siv cov Google Keyword Planner yog ib pib zoo kawg thiab, Tab sis koj yeej tsis muaj ntau keywords.

Koj yuav tsim ntau campaigns nyob rau hauv koj cov nyiaj AdWords nyiaj thiab siv ntau yam keywords, ntxiv, thiab ib pawg los phiaj koj phiaj koj phiaj tuaj. Lub hom phiaj tseem ceeb yog los hloov cov clicks rau hauv muag khoom. Tab sis ua ntej koj pib tsim thiab deploying koj campaigns, muaj ob peb yam uas koj yuav tsum paub. Maximize koj Adwords kev sib tw, nco ntsoov ua raws li cov tswv yim nram qab no. Ntxiv rau qhov tseem ceeb keyword kev tshawb fawb thiab ib daim qauv, Koj yuav tsum tau khaws ntau npaum li cas koj cov kev sib tw cov nqi.

Keyword kev tshawb fawb keyword

Ua ntej koj yuav pib txhawb koj cov khoom los yog kev pab cuam, Koj yuav tsum ua ib co keyword kev tshawb fawb. Keyword kev tshawb fawb yog txoj kev uas paub profitable ciaj uas muag thiab nrhiav intents. Keywords pab koj tau txheeb cais txog internet cov neeg siv. Yuav kom xaiv txoj cai keywords rau koj campaigns ntxiv, Koj yuav tsum siv Google tus keyword cuab yeej cuab tam. Siv cov cuab yeej no yuav pab koj nrhiav tau cov nqe lus uas yog relevant rau koj cov khoom los yog kev pab thiab uas yuav kos cov xim ntawm cov neeg uas twb xav nyob rau hauv koj cov khoom los yog kev pab cuam.

Nrhiav keywords uas yuav nyiam koj phiaj cov neeg muas zaub, Sim xav txog seb koj cov neeg muas zaub zoo tagnrho yog ua tau nrhiav. Piv txwv, Ib logo designer tej zaum yuav searching rau lub tuam txhab tsim nrog ib nqe nqe. Qhov no yuav pab koj txiav txim seb tus AdWords keyword pob nyiaj siv. Yog hais tias tus buyer nrhiav ib logo, piv txwv, Koj xav siab rau qhov no tseem ceeb keyword. tiam sis, Hom keyword no tsis yog profitable li lwm ob txoj kev xaiv.

Koj kuj siv tau thaum lawv tseem ceeb keywords. Neeg feem coob siv cov nqe lus tsis txhob siv ib lo lus ib lo lus. Li no, Lawv yuav phiaj lub caij nyoog tib neeg tuaj saib. Ces, Thaum lawv nrhiav tau ib yam dab tsi uas lawv xav tau, lawv yuav yooj yim mus txog lawv. Thaum koj muaj ib daim ntawv teev cov keywords, Koj yuav pib sau cov ntsiab lus rau ntawd keyword. Keyword kev tshawb fawb tseem ceeb heev rau kev txhim kho koj ranking rau nrhiav engines thiab attracting ib targeted tuaj. Thaum koj de tus keywords, Koj yog ib nrab-txoj kev ua li cas.

Thaum koj twb compiled koj daim ntawv teev, Nws yog lub sij hawm los tsim keyword kev tshawb fawb. Keyword kev tshawb fawb keyword yuav siv sij hawm nyob qhov twg ntawm 5 feeb mus rau ob peb teev, nyob ntawm koj qhov luaj li cas thiab kev lag luam. Nrog keyword kev tshawb fawb keyword, Koj yuav nce zoo pom rau hauv koj lub lag luam nrhiav cwj pwm thiab tsim muaj zog SEO campaigns. Relevant keywords pab koj fulfill cov kev xav tau ntawm koj cov neeg siv thiab outrank competitors. Thiab tsis sib txeeb txhais tau tias tsawg dua competitors, Ua yooj yim rau rank siab rau keywords uas muaj ib lub hlis ntim.

Siv Google tus Keyword Planner, Koj yuav txiav txim seb qhov keywords muaj nrhiav ntim ntim los ntawm lub hlis. Piv txwv, Lub caij ntuj sov yuav tsum phiaj keywords uas tau txais ib tug nqi tsheb khiav. Nws yog ib qho yooj yim tau poob rau hauv ib daim ntawv teev cov keywords thiab ua rau koj lub caij nplooj zeeg rau obscurity. Txoj kev zoo tshaj los nqaim koj daim ntawv teev yog siv cov Keyword Planner filter xaiv, Uas tshwm sim nyob rau sab laug kaum tsev ntawm qhov screen.

Adwords luam ib daim qauv

Sau ntawv zoo rau Adwords ntxiv yuav zoo li ib txoj hauj lwm yooj yim. Koj yuav tsum muaj ob peb lo lus, Tab sis lawv yuav tsum tau compelling kom tau tus nyeem ntawv rau nyem. Daim qauv yuav tsum phim cov nplooj ntawv yuav tsaws, ib yam nkaus thiab. KlientBoost tau kuaj dua 100 Txawv ib copywriting tricks thiab nrhiav tau cov nram qab no 10 qhov zoo tshaj plaws. Nyeem ntawv rau tej lub tswv yim zoo kawg thiab. Koj yuav tsum siv ib compelling hu-rau-tes hauj lwm, qhov tseem ceeb, thiab tshwj xeeb nta.

Ib tug neeg hu ntxiv extension yuav siv tau rau kev txhawb cov ntaub ntawv uas tsis muaj nyob rau hauv daim qauv ntxiv. Cov extensions ua hauj lwm zoo li in-site navigation thiab nyeem nyeem ntawv rau cov nplooj ntawv rau ib lub website. Piv txwv, Ib Nike ntxiv yuav muaj xws li ib daim ntawv teev cov khoom nrov thiab seem. Ib Tug Callout extension yuav siv tau rau ntau cov lus qhia ntxiv, tiam sis nws yuav tsum tsis pub tshaj 25 cim. Siv cov txheej txheem no sparingly.

Ib tug neeg tshawb nrhiav uas pom koj ntxiv muaj xws li cov tshawb xyuas query yuav yuav hloov tau. Ib daim qauv uas muaj xws li cov tshawb query yuav ua rau kom muaj conversion. Yog incorporating tus tshawb query hauv lub ntxiv, Nws tseem yuav tau clicked los ntawm tus searcher. Koj yuav txuag tau nyiaj rau Adwords ntxiv los boosting koj ROI. Thiab qhov zoo tshaj plaws yog tias Anyword muaj ib tug mus sib hais 7-hnub dawb mus sib hais.

Dynamic keyword insertion yog ib tug haib feature uas tso cai advertisers kom lawv xav xwm tshiab thiab ntxiv cov ntsiab lus relevant rau lub keywords nrhiav rau qhov ntxiv. Nws yog ib qho zoo rau cov neeg tuaj saib txawv thiab hu rau-tej yam. YOG hais tias Functions pab koj customize koj Ads raws li tus neeg siv kev tshawb nrhiav. Yog hais tias koj cov neeg tuaj saib lom zem ntau, Tej zaum koj yuav xav hloov tus xav xwm tshiab. Txwv tsis pub, Koj yuav mus nrog ntxiv uas yuav tsis relevant rau lawv nrhiav cov ntsiab lus.

Hwj huam kos neeg thiab txuam yuaj lawv tig tau. “Koj” Yog lub hwj huam biggest lo lus, thiab nws tsis tshua muaj neeg zoo heev. Thaum uas kho kom haum, Nws tsom rua cov neeg tuaj saib es koj lub lag luam. Txoj kev no ua kom koj yuav attracting conversions. Ib daim qauv zoo kawg thiab anticipates cov tshuaj tiv thaiv ntawm nws cov neeg tuaj saib thiab cov lus teb ua ntej lawv nug lawv. Koj kuj xaiv hloov cov ntaub ntawv ntawm koj headlines kom lawv txaus siab rau cov ntxaij vab tshaus me me.

Adwords conversion tracking

Koj yuav siv tau Adwords conversion tracking rau koj lub website uas siv ib code uas yog integrated rau hauv koj lub web pages. Thaum qhov chaws yog deployed, Koj yuav pom ib tug tshiab column hu ua Converted Clicks. Cov lus no yuav pab tau rau optimizing koj tus account thiab sau ntawv tshiab ntxiv. Nws kuj yuav pab tau koj xaiv qhov tseem ceeb keywords thiab bids rau koj ntxiv. Pab kom conversion tracking, Mus rau Adwords interface thiab nias rau cov Accounts tab sis.

Thawj kauj ruam hauv configuring AdWords conversion tracking yog xaiv ib hom conversion hom. Qhov no yuav yog ib tug muas khoom, muag khoom, kos npe rau, los yog saib ib nplooj ntawv tseem ceeb. Thaum koj twb xaiv ib conversion hom conversion, Koj yuav xaiv ib corresponding qeb hauv lub AdWords interface. Koj kuj tsim conversion conversion hom, Nws yog pab tau yog hais tias koj nyob nraum khiav ib tug xov tooj ntawm ntxiv.

Koj kuj siv tau lub ntiaj teb no snippet rau koj qhov chaw, Nws yog ib tug AdWords pixel uas yuav muab tso rau tej nplooj ntawv ntawm koj qhov chaw. Qhov no yuav pab koj pom uas AdWords conversions yog ua muag khoom. Yog hais tias koj muaj ntau ads khiav tib lub sijhawm, Koj yuav siv tau ib zaug xwb ntiaj teb no snippet rau txhua ntxiv, Li ntawd, koj yuav pom uas ntxiv ua hauj lwm qhov zoo tshaj plaws.

Siv Adwords conversion tracking yuav pab tau koj ntsuas koj ROI thiab nce koj conversion nqi. Qhov no yuav tau pub koj coj kom zoo dua smart Bidding tswv yim, uas automatically optimise koj campaigns raws li koj lub hom phiaj ua hauj lwm. Qhov no yuav ua rau ntau conversions thiab ntau cov neeg muas zaub. Yog focusing rau txoj cai keywords, Koj yuav tau txais koj ntxiv pem lub taub hau cov neeg feem coob thiab txhim kho koj ROI. Li no, Koj yuav tau zoo optimize koj Adwords campaigns thiab reap cov nyiaj tau los ntawm koj peev.

Thaum koj muaj koj tus account Adwords teev, Koj yuav configure koj lub website khiav koj conversions. Ces, Koj yuav nruab ib qhov chaw ntiaj teb no tag nrho. Thaum nws ntsia, Mus rau analytics dashboard thiab nkag mus rau gtag('config','AW-CONVERSION_ID'). Tom qab installing lub ntiaj teb no qhov chaw tag, configure nws rau conversion tracking. Koj yuav tau muab ib conversion ID uas qhov yuam kev koj Google Ads nyiaj, los yog lwm tus koj yuav tau yuam kev lus.

Nqi ntawm Adwords kev sib tw

Tus nqi ntawm ib cov kev sib tw Adwords nyob ntawm ntau yam, nrog rau hom koj xaiv, pob nyiaj siv txhua hnub, thiab pes tsawg tus clicks koj xav tau txhua hnub. Tsim ib pob nyiaj siv rau koj cov kev sib tw yog ib qho tseem ceeb los pab koj tswj koj cov nqi. Ib pob nyiaj siv txhua hnub yog txiav txim tau los ntawm qhov ntau tshaj CPC uas koj yeej kam them rau txhua qhov ntxiv. Feem ntau raug rau cov neeg raug tus mob no, Qhov nyiaj no yog sib npaug zos rau ib feem peb ntawm koj cov nyiaj hli.

Koj yuav tsum teem ib lub sij hawm tsim nyog, Vim hais tias nws yog tsim nyog los sau cov ntaub ntawv thiaj li yuav txhim kho. Txoj kev zoo tshaj los teev koj pob nyiaj siv yog pib me me thiab maj mam ua hauj lwm koj txoj kev. Feem ntau cov tuam txhab uas muag yuav pib nrog ib pob nyiaj siv me me thiab ces nce nws raws li lawv siv loj hlob. tiam sis, Nws tseem ceeb heev kom nco ntsoov tias tus nqi ntawm ib tug siv yuav mus los yog nyob ntawm seb hom lag luam uas koj khiav.

Txawm hais tias tus nqi ntawm ib cov kev sib tw Adwords tej zaum yuav txwv rau tej lag luam, Coob leej ntau tus yuav tau txais kev pab los ntawm nws. Nws yog ib txoj kev zoo los txhawb ib lub lag luam thiab mus txog lab tus neeg muas zaub. Thaum nws kim heev, AdWords yuav pab koj offset tus nqi ntawm koj cov kev sib tw los ntawm kev txhim kho conversion nqi. Siv Google AdWords yog ib tug worthwhile peev, thiab qhov txheeb xyuas tau yuav impressive.

Siv cov keywords zoo heev yog ib txoj kev excellent los minimize koj siv. Yog nkaum koj ntxiv thaum ib tug neeg siv luag tshawb rau ib lub sij hawm particular, Koj yuav txuag tau nyiaj rau clicks uas tsis ua rau ib conversion. Yog siv ib tug tsis zoo keyword zoo, Koj yuav txo tau koj cov kev sib tw AdWords thiab ua rau koj ROI. Nrog kev pab los ntawm ib tug zoo hauv internet, Koj yuav nrhiav tau tias keywords nqa nyob rau hauv cov clicks feem ntau clicks thiab txo koj siv.

Yog hais tias koj xav tsim ib cov kev sib tw zoo rau Adwords, Koj yuav tsum paub ob peb yam yooj yim ua rau koj sawv ntsug tawm. ua li no, Koj yuav tsum kub siab rau koj keywords, CPC (nyem), Zoo score thiab competitor txoj kev ntse. pib, Koj yuav pib nrog bids twv. Koj kuj teev bids manually, tiam sis qhov no tej zaum yuav tsum tau ntxiv lawm. ntxiv thiab, koj daim luam yuav tsum luv luv thiab mus taw tes. Tus xav xwm tshiab yog tus thawj tshaj plaws uas cov neeg pom thiab yuav tsum convince lawv nyem rau nws. Ib tseeb hu mus ua tes hauj lwm tseem ceeb heev.

Keyword targeting

Yog hais tias koj nyob nraum sim nyiam cov neeg muas zaub tshiab rau koj lub website, Tej zaum koj yuav tau sim siv los yog AdWords los txhawb koj cov khoom. Hom advertising feem ntau siv los ntawm cov lag luam me uas nrhiav muag ib yam dab tsi tam sim no, Tiam sis yuav kim rau advertisers. Keyword targeting hauv Adwords tso cai rau koj customize koj ntxiv rau phiaj cov neeg uas searching rau koj cov khoom los yog kev pab. Nrog keyword-targeting, Koj qhov ntxiv yuav tshwm sim thaum lawv tseem yuav xav ua li cas koj yuav tau muab.

Piv txwv, Ib zam blog yog ib qho chaw zoo kawg thiab rau advertise. Ib tug neeg tshawb fawb nrhiav “handbag tiam sis.” Lawv nrhiav tau tsab xov xwm thiab nias rau ib keyword-targeted ntxiv featuring ib high-npoo handbag. Vim hais tias qhov ntxiv yog relevant rau cov ntsiab lus teb, Cov qhua no tej zaum yuav nyem rau nws. Qhov no yuav ua rau kom ib tug neeg yuav nyem rau qhov ntxiv thiab muas khoom.

Keyword targeting hauv Adwords tej hauj lwm uas qhia ib zaub ntxiv los yog yees duab ntxiv rau cov neeg uas txawj ntau nrhiav cov khoom los yog kev pab koj muaj. Koj kuj tseem phiaj tau cov nplooj ntawv ntawm koj lub website kom koj ntxiv los yog yees duab yog tso tawm rau ib webpage tus neeg siv xaiv. Thaum ib tug neeg clicks rau ib organic teev, yuav muaj koj qhov tseeb, As Well as tej ntsiab lus uas qhov yuam kev qhov tseem ceeb.

Lwm nrov zoo nyob rau hauv Adwords yog siv cov Google Ads Keyword Tool nrhiav tshiab keywords. Nws pub koj muab ntau yam keyword npe thiab khiav qhov nrhiav ntim rau ib lub npe particular. dhau li, Cov cuab yeej yuav muab keeb kwm nrhiav ntim cov ntaub ntawv rau cov xaiv keywords. Cov keywords yuav pab tau koj refine koj cov tswv yim keyword raws li koj lub hom phaj tuaj saib. Ntxiv rau targeting keywords, keyword targeting yuav pab tau koj kho koj zoo nyob ntawm lub caij los yog cov xov xwm.

Nqi nyem ib nyem

Muaj ob peb yam uas txiav txim seb tus nqi nyem rau Adwords. Cov no muaj xws li cov qhab nees zoo, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Txo koj tus nqi nyem, xyuas kom tag nrho cov hais no yog relevant thiab zoo. Kuj, Nws tseem ceeb heev uas koj yuav tau ua kom koj click-through-rate (CTR) Xyuas kom koj tau txais ib tug ROI. Yuav kom txiav txim seb koj CTR, Tsim ib Google Sheet thiab cov ntaub ntawv ntawm txhua nyem.

Thaum koj muaj ib lub tswv yim yooj yim ntawm ntau npaum li cas koj CPC yog, Koj yuav pib tweak koj cov kev sib tw. Ib txoj kev yooj yim rau optimize koj ntxiv yog kom lawv zoo score. Qhov zoo tshaj plaws score, Koj tus CPC yuav txo qis tshaj plaws. Sim optimizing koj lub website thiab luam ib daim qauv, thiab xyuas kom koj ntxiv yog relevant rau cov neeg siv’ tshawb xyuas. Sim ua kom koj zoo score, thiab koj yuav txuag tau 50% los yog ntau tshaj ntawm koj CPC.

Lwm txoj kev los txo koj CPC yog kom koj bids. Koj tsis tas yuav ua kom koj twv drastically, Tab sis nws yuav pab tau koj tau conversions rau cov nyiaj tsawg dua. Qhov tseem ceeb yog paub ntau npaum li cas koj yuav twv ua ntej koj conversions ua unprofitable. yam tsawg kawg nkaus $10 Yuav coj tau nyob rau hauv ib lub nyiaj zoo npoo. Tsis tas li ntawd, Koj twv, Feem ntau koj yuav tau txais cov conversion conversion.

Thaum kawg, Tus nqi nyem rau Adwords nyob ntawm qhov kev lag luam uas koj nyob hauv. Piv txwv, yog hais tias koj muag ib muag khoom $15 e-commerce khoom, tus nqi nyem ntawm $2.32 tej zaum yuav muaj kev txiav txim zoo dua ib tug $1 nyem $5,000 kev pab. Nws tseem ceeb heev uas yuav tau to taub tias tus nqi nyem varies heev nyob ntawm seb yam khoom uas koj muag. hais, tab sis yog ho, Yog hais tias nws yog ib qhov kev pab los yog ib tug professional-nrhiav lag luam, Tus nqi nyem yuav yooj yim dua.

Qhab Nees

Muaj ntau yam uas contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav ua kom koj zoo score los tsim relevant ntxiv thiab yuav tsaws nplooj ntawv. Qhov zoo tshaj plaws yog tsis muaj KPI, Tiam sis nws yog ib tug diagnostic cuab yeej uas yuav pab tau koj to taub li cas koj cov kev sib tw yog ua tau zoo. Nws yog ib daim ntawv qhia uas yuav pab tau koj tau ib tug zoo tshwm sim. Koj yuav tsum nco ntsoov tsom rau ib tug zoo score hauv koj cov kev sib tw ntxiv. Kom tau qhov tawm hauv koj cov campaigns ntxiv, Ntawm no yog ob peb lub tswv yim:

Thawj, Sim xaiv txoj cai keywords rau koj cov kev sib tw ntxiv. Koj yuav ua tau qhov no siv ib tug keyword cuab yeej cuab tam. Ib tug cuab yeej uas cia koj nrhiav relevant keywords muaj nyob Google. Nws yuav pab koj xaiv cov pab pawg neeg tshaj plaws. Tsis tas li ntawd, Xyuas kom koj ntxiv muaj koj keyword nyob rau hauv cov xav xwm tshiab. Qhov no yuav ua kom koj zoo score thiab ua rau lawv tau clicked rau. Koj yuav xyuas tau seb koj cov keywords yog relevant los yog tsis nias rau ntawm qhov “Keywords” Seem nyob rau sab laug sidebar thiab ces nyem “tshawb fawb.”

Aside ntawm keywords, Koj yuav tau xyuas lub click-by npaum li cas ntawm koj ntxiv. Ib tug zoo Score txhais tau hais tias qhov ntxiv yog relevant rau cov searchers’ queries thiab yuav tsaws nplooj ntawv. Ib tug zoo Score txhais tau hais tias koj ntxiv yog irrelevant. Google lub hom phiaj tseem ceeb yog muab searchers qhov zoo tshaj plaws tau thiab uas txhais tau tias ua tus ads relevant rau lub keywords. Ib tug zoo score zoo tshaj rau koj ntxiv yog hais tias lawv tau txais ntau clicks li tau.

Competitor txoj kev ntse

Yog ib txoj kev zoo tshaj los sau sis tw txoj kev ntse rau Adwords yog los tshawb fawb koj competitors. Qhov no txhais tau tias to taub lawv cov keyword teev, kev sib tw qauv, muab, nplooj ntawv thiab yuav tsaws nplooj ntawv. Koj yuav tsum nco ntsoov tsim sis tw tsom xam nyob saum koj competitors. Qhov ntau koj paub txog koj competitors, Qhov yooj yim nws yuav tau sau sis tw txoj kev ntse. Qhov no yuav pab tau heev nyob rau hauv daim ntawv li cas uas zoo. Tsis tas li ntawd, Nws yuav pab tau kom paub tias cov txuj tshiab.

Cov cuab yeej zoo tshaj plaws yog lossi tshiab, Li ntawd, koj ib txwm nyob ib kauj ruam ntej koj competitors. Cov ntaub ntawv koj sau los ntawm cov cuab yeej no yuav pab kom koj txiav txim siab thiab nyob saum koj competitors. Thaj tsam li, muaj 29 Tuam txhab uas muag uas yog zoo hais txog koj li. Siv tej twj no los siv tej twj no, Koj yuav pom li cas cov tuam txhab uas muag ua thiab lawv nyob nraum ua zoo. Koj kuj nrhiav tau lawv cov tswv yim thiab txiav txim seb lawv yuav pab koj kawm tau ntawv zoo.

Zoo sib xws yog lwm yam zoo kawg thiab siv rau txoj kev ntse sis tw. Qhov no tso cai rau koj piv rau koj lub website rau competitors’ Saib seb hom kev kawm lawv nyob nraum tau txais. Ntxiv rau qhov uas yuav tau tsheb khiav hauv kev loj, Koj yuav xyuas tau domains thiab competitors saib yog hais tias lawv nyob nraum ua tsheb khiav los yog poob lag luam qhia tawm. Txoj kev ntse no sis tw yog tseem ceeb heev rau cov lag luam li cas. Koj yuav tau paub koj sib txeeb kom tau zoo. qhov zoo ces, Muaj cov cuab yeej dawb uas yuav muab koj ib lub tswv yim ntxhib uas koj sawv ntsug hauv txoj kev ua lag luam.

Thaum koj twb nrhiav tau koj competitors, Koj yuav pib piv tau lawv lub zog thiab tsis muaj zog. Muaj sis tw txoj kev ntse rau koj competitors yuav muab koj ib ntug thiab ua rau koj li cas zoo. Pab neeg no li cas yuav siv cov ntaub ntawv no los tsim tshiab li cas teg num, thiab lub tuam tsev muag khoom yuav siv cov ntaub ntawv no rau fine-tune nws muag scripts. Nws tseem ceeb heev uas yuav tsum muaj muag khoom thiab cov neeg muas zaub feedback thaum koj nyob nraum npaj koj cov kev sib tw tom ntej.

Keyword lawves

Thaum uas siv Adwords, Nws tseem ceeb heev uas yuav tsum tau nco ntsoov siv keywords uas muaj kev cuam tshuam koj cov lag luam offerings. Ua txhais tau tias, tsis txhob lo lus uas yog generic. tiag mas, siv cov nqe lus ntev xws li “organic zaub box tus me nyuam,” Nws yog ib kab lus uas yuav nyiam cov neeg muas zaub txoj cai. Nws yuav tsis zoo siv ntau yam keywords nyias, tab sis yog ho. Nws tseem ceeb heev uas yuav tau nco ntsoov tias cov neeg muas zaub yuav siv ntau lo lus los piav koj cov khoom thiab kev pab cuam, Li ntawd, kom paub tseeb tias sau tag nrho cov variations. Cov variations no yuav muaj xws li spelling variations, plural ntaub ntawv, thiab colloquial lus.

Google Ads Smart Campaigns siv keyword lawv, Uas txawv ntawm Google nrhiav campaigns. Cov no yog siv los phim koj ntxiv mus tshawb ib tug neeg yuav ua tau rau koj cov khoom los yog kev pab cuam. Feem ntau, Google pom zoo ntau xya rau kaum keyword lawv, Tab sis cov zauv uas koj siv yog mus rau koj. Xyuas kom koj siv keyword lawv uas zoo ib yam li cov luag tshawb uas neeg yuav siv los nrhiav koj cov khoom los yog kev pab cuam. Qhov ntau relevant koj keyword lawv yog, Feem ntau koj ntxiv yuav tshwm sim rau ntawm qhov kev tshawb nrhiav tau.

Tsim ntau campaigns yog ib txoj kev zoo kawg thiab phiaj txawv cov khoom pawg. Li no, Koj yuav tsom rua koj advertising pob nyiaj siv rau ib yam khoom los yog kev pab thaum uas ua rau nws yooj yim los piv rau kev kawm ntau yam keywords nyob rau hauv koj cov kev sib tw. Tsis tas li ntawd, Koj siv tau cov keywords rau ntau hom khoom. Koj kuj ua cais campaigns rau txhua leej highlight ib nam ntawm koj lub lag luam. Koj yuav edit ib smart kev sib tw los clicking rau nws lub npe thiab ces xaiv keyword lawv.

Koj twb txiav txim siab los advertise rau Google AdWords. Tab sis ua li cas koj tau qhov zoo tshaj plaws? Cov nta ntawm AdWords? Dab tsi rov li cas? Koj mam li nrhiav paub nyob rau hauv tsab xov xwm no. Thiab nyeem ntawv rau ntau cov ntaub ntawv ntxiv! Ces, siv cov tswv yim no kom tau qhov zoo tshaj plaws! Koj yuav zoo siab koj puas tau! Tseem nyeem ntawv ntxiv txog Google AdWords advertising thiab tau txais feem ntau ntawm koj ntxiv!

Advertising rau Google AdWords

Cov kev pab cuam ntawm advertising rau Google AdWords muaj ntau. Qhov kev pab cuam no yog ib txoj kev zoo kawg thiab kom koj tsav tsheb mus rau koj lub lag luam hauv zos. Ads yog pom thoob plaws hauv lub Google network thiab yog hais rau cov neeg uas txawj ntau searching lub web. Qhov no tso cai rau koj khiav raws nraim li muaj coob tus neeg saib koj ntxiv, nias rau lawv, thiab muab siab ua tes hauj lwm. Qhov no yuav pom ib tug zoo cuab yeej ua muag khoom thiab hom awareness.

Lwm cov kev pab uas siv Google AdWords yog muaj peev xwm phiaj cov audiences raws li qhov chaw, qhov tseem ceeb, thiab txawm tias hnub. Ntau cov lag luam khiav ads tsuas rau lub limtiam twg los ntawm 8 AM RAU AM 5 PM, Thaum muaj ntau lwm tus kaw rau lis xaus. Koj yuav xaiv tau koj lub hom phiaj tuaj raws li lawv qhov chaw thiab hnub nyoog. Koj kuj tsim ntse ntxiv thiab A/B kev ntsuam xyuas. Qhov zoo tshaj plaws yog cov uas yog relevant rau koj lub lag luam’ khoom thiab kev pab cuam.

Muaj zog correlation ntawm tus keywords koj siv rau koj lub website thiab nyob rau hauv cov ntawv nyeem yog ib qho tseem ceeb rau Google AdWords. Ua txhais tau tias, Li qub tas li ntawm keywords yuav ua rau koj ntxiv tshwm sim ntau thiab khwv tau nyiaj ntau dua. Qhov no li qub tas li yog dab tsi Google zoo li rau advertisements thiab yuav nqi zog koj yog hais tias koj khaws koj li qub tas li. Txoj kev zoo tshaj los advertise rau Google AdWords yog xaiv ib pob nyiaj siv uas koj yuav comfortably them taus thiab ua raws li cov tswv yim muab los ntawm lub tuam txhab.

Yog hais tias koj yog tshiab rau Google AdWords, Koj yuav activate ib tug dawb Express Account kom paub ntxiv txog qhov kev pab cuam. Thaum koj muaj ib tug nkag siab txog cov interface, Koj yuav siv sijhawm kawm txog lub kaw lus, los yog ntiav ib tug neeg pab koj. Yog hais tias koj tsis tau kov sab technical ntawm tus txheej txheem, Koj yuav tau saib koj ntxiv thiab saib seb lawv yuav ua tau zoo rau koj lub lag luam.

Cov nqi

Muaj ntau yam uas yuav muaj feem xyuam rau cov nqi ntawm Adwords. First of all, Koj tus keyword competitiveness yuav cawv tus nqi nyem. Keywords uas nyiam ntau lub tsheb nqi ntau dua. Piv txwv, Lub tuam txhab uas muaj ntawv kho mob yuav tsum paub tias nws tus nqi nyem (CPC) ncav cuag $54 Rau ib tug keyword hauv no sis tw niche. qhov zoo ces, Muaj ntau txoj kev los txo koj CPC los tau txais ib tug AdWords zoo score thiab dividing loj keyword npe rau hauv me sawv daws yuav.

Fiab, Ntau npaum li cas koj yuav siv rau koj cov kev sib tw ntxiv yuav nyob ntawm koj txoj kev ua lag luam. Tus nqi industries yuav them taus ntxiv, Tab sis ib tug tsis-kawg lag luam yuav tsis muaj cov nyiaj siv heev. Nqi ib click campaigns yog ib qho yooj yim los ntsuam xyuas thiab yuav muab piv nrog Analytics cov ntaub ntawv los txiav txim seb tus nqi tseeb ntawm ib nyem. tiam sis, Yog hais tias koj nyob nraum ib lub lag luam me, Koj yuav tau them tsawg tshaj li $12,000 los sis tsawg dua.

CPC yog txiav txim tau los ntawm cov competitiveness ntawm tus keywords koj xaiv, Koj twv ntau tshaj plaws, thiab koj qhov zoo Tshaj Plaws. Qhov yooj yim dua koj score, Cov nyiaj uas koj yuav siv rau txhua nyem. Thiab nco ntsoov tias ntau dua CPC nqi tsis tas zoo. Qhov zoo keywords yuav yield ntau dua CTR thiab txo CPC, Thiab lawv mam li ua kom koj rankings hauv qhov kev tshawb nrhiav tau. Qhov no yog vim li cas keyword kev tshawb fawb tseem ceeb heev rau cov lag luam me, Txawm tias tsuav yog nyuam qhuav pib.

Ua ib advertiser, Koj yuav tsum xav txog cov demographics ntawm koj cov neeg tuaj saib. Txawm hais tias desktop thiab laptop luag tshawb yog tseem common nowadays, Muaj coob tus neeg uas xav siv lawv tes txawb tes rau lawv nrhiav. Koj yuav tsum paub tseeb tias koj allocate ib feem coob ntawm koj cov nyiaj siv mobile li. Txwv tsis pub, Koj yuav mus wasting nyiaj rau unqualified tsheb khiav. Yog hais tias koj xav tau nyiaj rau Adwords, Koj yuav tsum tsim ib qho ntxiv uas appeals rau cov neeg no.

Nta

Seb koj puas tshiab rau AdWords los yog koj outsource nws tswj, Tej zaum koj yuav tau wondering yog hais tias koj yuav tau txais qhov tawm ntawm nws. Tej zaum koj kuj muaj tau wondering yog hais tias lub koom haum uas koj nyob nraum ua hauj lwm nrog ua txoj hauj lwm zoo tshaj plaws. luckily, Muaj ntau nta AdWords uas yuav pab tau koj lub tuam txhab tau qhov tawm hauv lub platform advertising platform. Tsab xov xwm no yuav piav txog tsib qhov tseem ceeb tshaj plaws nta mus nrhiav AdWords.

Yog ib qhov yooj yim tshaj nta ntawm Adwords yog qhov chaw targeting. Nws nyob hauv cov kev sib tw teev zaub mov thiab tso cai rau ob leeg yooj ywm thiab qhov chaw targeting. Qhov no yuav pab tau rau cov lag luam me, Thaum nws tso cai rau cov zaub kom tau tso tawm kom pom tias keeb kwm los ntawm ib qhov chaw specific. Koj kuj tseem hais tau kom koj xav kom koj ntxiv mus tshawb xyuas tias explicitly pav koj qhov chaw. Nws tseem ceeb heev uas yuav tau siv qhov chaw targeting li ntau tau – Nws yuav maximize qhov zoo ntawm koj advertising.

Lwm tseem ceeb feature ntawm AdWords yog bidding. Muaj ob hom bidding, Ib tug rau manual ntxiv thiab ib rau automated advertisements. Koj yuav txiav txim siab uas yog ib qho zoo tshaj rau koj cov kev sib tw raws li hom ntxiv koj yog targeting thiab tus nqi koj xav siv rau txhua tus. Manual bidding yog qhov zoo tshaj plaws rau cov lag luam me, Thaum automatic bidding yog qhov zoo tshaj plaws rau loj ones. hais, manual bidding yog kim tshaj automated bidding.

Lwm nta Adwords muaj xws li kev lis kev cai loj thiab ntau yam zaub ads tshuab. Flash maj mam tau phased tawm, Tab sis koj yuav siv tau ntau hom ntawv rau koj ntxiv. Google kuj pub koj ntxiv qhov chaw mus rau koj ntxiv, Ua kom koj ctR. Google tus enormous network ntawm servers pub rau ib tug ceev muab rau neeg noj platform. Nws bidding lawv kuj pub rau contextual mapping, Uas yuav pab tau rau targeting koj ntxiv rau qhov chaw zoo tshaj plaws thiab demographics.

rov li cas

Rov li cas Adwords pub koj phiaj qhua rau koj lub website raws li lawv tus cwj pwm yav dhau los. Qhov no yog pab tau rau cov websites loj uas muaj ntau yam khoom los yog kev pab cuam. Rov li cas advertising yog tswj cov audiences, Li ntawd, nws yog wise ya qhua nyob rau hauv koj database. Qhov no xyuas kom meej tias cov ntxiv uas tshwm sim rau koj cov neeg siv yog relevant rau cov khoom los yog kev pab uas lawv twb nyuam qhuav ntsia. Yog hais tias koj xav tau qhov tawm ntawm koj cov kev sib tw rov li cas, Koj yuav tsum to taub txog koj cov neeg muas zaub muas khoom.

pib, Tsim ib tug account dawb nrog Google tus rov li cas rau qhov kev pab cuam. Qhov no yuav pab koj khiav uas ntxiv yog clicked rau thiab uas ones tsis. Koj kuj tseem khaws cov uas ntxiv yog converting. Qhov no yuav pab kom koj ua kom koj cov campaigns adwords campaigns thiab boost koj lub website nrhiav cav optimization. tiam sis, Txoj kev no kim kim thiab koj yuav tsum paub xyov yuav teev koj pob nyiaj siv kom tau qhov zoo tshaj plaws rov qab rau koj advertising siv.

Bidding rau trademarked keywords

Yog hais tias koj twb trademarked ib lub sij hawm, Koj yuav tsum twv rau nws. Trademarks yog zoo kawg thiab rau kev pov thawj thiab keywords. Koj yuav siv trademarked keywords hauv koj ntxiv thiab ib daim qauv, Yog lo lus no relevant rau koj lub lag luam. Koj kuj siv trademarked lus los tsim ib nplooj ntawv yuav tsaws nrog lub keyword. Qhov zoo score ntawm trademarked keywords nyob ntawm ntau yam, Nrog rau qhov uas lawv nyob nraum twv rau.

Muaj peb hom vim li cas kom tsis txhob bidding rau trademarked keywords hauv Adword. Thawj, Koj tsis tau siv koj trademark nyob rau hauv ib daim qauv yog hais tias nws yuav tsis authorised los ntawm tus tswv trademark. Fiab, Ib trademark tsis tau siv nyob rau hauv ib daim qauv yog hais tias nws yog ib feem ntawm lwm lub tuam txhab lub website. Google tsis txiav npluav trademarked keywords, Tiamsis nws qaug zog. Nws kuj txhawb sib txeeb rau trademarked keywords thiab muab tus nqi ntxiv.

Yog hais tias koj competitors siv koj lub npe trademarked, Lawv yuav twv rau nws kom lawv sij hawm uas hnyuj hnyo hauv SERPs. Yog hais tias koj tsis twv rau nws, Koj competitor yuav coj kom zoo dua nws. Tiam sis yog tus competitor tsis paub hais tias koj nyob nraum bidding rau koj lub npe, Tej zaum yuav muaj nqis ntxiv ib tug tsis zoo keyword rau koj tus account. Nyob rau hauv tej rooj plaub, Koj yuav muaj ib lub sij hawm zoo winning hauv lub SERPs nrog ib trademark-tiv thaiv lub npe.

Lwm vim li cas kom tsis txhob bidding rau trademarked keywords yog tias siv cov keyword yog kis tsis tau cov kev pab. tiam sis, Feem ntau cov tsev hais plaub tau pom tias bidding rau trademarked keywords tsis constitute trademark infringement. tiam sis, Qhov xyaum no muaj raws li txoj cai implications. Nws yuav ua rau koj lub lag luam, Tab sis nyob rau hauv qhov ntev mus dhia nws yuav pab tau koj. Qhov no yog ib hom yuam kev hauv PPC advertising. Qhov yuav tshwm ntawm qhov xyaum no tsis tseeb, Thiab nws tseem ceeb heev uas yuav tsum tsis txhob muaj tej misunderstandings ua ntej bidding.

In Adwords, Koj yuav teem tau koj ntxiv los xaiv ib match Broad match los yog kab lus match. Koj kuj teeb ib zaug xwb keyword ad pawg. Thiab thaum kawg, Koj yuav kho tau koj cov qhab nia zoo rau koj nyiam. Tab sis ua ntej koj pib, Muaj tej yam tseem ceeb heev uas yuav tau nco ntsoov tias. Ntais ntawv broad match: Nws yog qhov zoo tshaj plaws los nrhiav cov neeg uas searching rau koj cov khoom los yog kev pab cuam. Kab lus ntais ntawv: Qhov kev xaiv no zoo suited rau cov neeg uas muaj ib lub tswv yim sab nraud txog qhov khoom los yog kev pab lawv yog Sfering.

Ntais ntawv broad match

Thaum uas siv sab match hauv Adwords, Koj xav kom koj tsom rua txoj cai keywords. Broad match keywords muaj lub tswv yim biggest ntim thiab yuav pab tau koj nrhiav tau qhov tseem ceeb tshaj plaws keywords. tig, Sab match keywords yuav pab koj txuag tau nyiaj rau koj cov nyiaj siv los txo irrelevant clicks thiab ua conversion tus nqi. Broad match keywords kuj siv los phiaj niche ciaj uas muag. Broad match keywords no kuj zoo kawg thiab rau cov tuam txhab uas muag uas muaj ntau yam khoom thiab kev pab.

Piv txwv, Khaub ncaws khaub ncaws yuav muag me ntsis tiab dub tiab, los yog plus-size poj niam tiab. Broad match yuav tau txhab kom muaj cov nqe lus no li negatives. zoo li no, Koj yuav cais tau cov ntsiab lus xws li liab los yog liab dawb. Koj mam li nrhiav tau tias sab match yuav sharper rau cov nyiaj tshiab thiab campaigns tshiab. Nws ua rau kev txiav txim zoo siv ntau specific keywords, Tiam sis yog hais tias koj nyob nraum unsure txog dab tsi koj nyob nraum sim phiaj, sim ib sab match ua ntej.

Ua ib advertiser tshiab, Tej zaum koj yuav tau siv sab match li koj default hom. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias sab match yuav ua rau ntxiv uas tej zaum yuav tsis relevant rau koj lub lag luam. Kuj, Koj yuav tau kam nrog npaj txhij txog queries uas tej zaum yuav irrelevant. Qhov no tsis yog ib lub tswv yim zoo yog hais tias koj nyob nraum tshiab rau Adwords thiab muaj tsis muaj lub tswv yim yuav siv ntau hom match hom.

Thaum uas siv sab match hauv Adwords, Xyuas kom koj nyob nraum targeting txoj cai keywords. Broad match yog cov generic match hom, Li ntawd, nws tso cai rau koj ntxiv los qhia rau ntau hom lus. Qhov no yuav pab tau koj tau ntau clicks rau koj ntxiv, Tab sis koj yuav tau them ze ntawm lawv thiab kom paub tseeb tias tsuav yog relevant rau koj lub lag luam. Li ntawd, yog li, Thaum xaiv ib sab match keyword, xyuas kom nws qhov yuam kev koj lub lag luam’ niche lag luam.

Kab lus ntais ntawv

Siv cov kab lus Match xaiv nyob rau hauv Adwords tso cai rau koj paub seb cov neeg muas zaub yog searching rau analyzing dab tsi lawv hom nyob rau hauv qhov nrhiav bar. Yog limiting koj siv los tshawb nrog cov kab lus exact, Koj yuav zoo phiaj koj cov neeg tuaj saib. Kab lus Match yog ib txoj kev zoo kawg thiab txhim kho cov kev kawm ntawm koj cov kev sib tw ntxiv thiab tau txais ib tug ntau dua ROI. Kawm ntxiv txog kab lus match hauv Adwords, nyeem rau.

Nrog qhov chaw no, Koj cov keywords yuav zoo targeted vim lawv yog hais txog dab tsi yog searching rau. Google twb tau siv match hom txij thaum pib them. nyob rau hauv 2021, Tsuav yog hloov qhov uas koj siv cov chaw no. Kab lus match yog tus hloov rau sab match modifiers. Tamsim no, Koj yuav tsum siv ob hom ntawv. Kab lus match yuav tsum tau keywords kom tau tib yam li cov query thiab cov nqe lus.

Piv txwv, Ib kab lus match nyiaj tej zaum yuav profitable dua ib exact match nyiaj. Qhov no zoo yuav tsis tshwm sim rau luag tshawb nrog lub keyword intact, Tab sis nws yuav qhia rau cov nqe lus uas yog relevant rau koj lub lag luam. Kab lus match hauv Adwords yog ib txoj kev zoo kawg thiab phiaj cov neeg siv tsis muaj ib daim ntawv loj loj keyword. Li ntawd, yog li, Dab tsi yog qhov kom zoo dua siv kab lus Match hauv Adwords? Muaj ntau yam. Wb saib txhua leej txhua tus.

Ib daim ntawv zoo keyword yog qhov zoo tshaj plaws los thaiv unwanted clicks. Cov AdWords Negative Keywords muaj ntau tshaj 400 cov keywords uas koj yuav siv tau optimize koj ntxiv. Ib daim ntawv zoo keyword yog ib tug zoo kawg thiab pab koj paub tias keywords yog generating tsawg kawg yog ROI. Koj yuav siv tau daim ntawv no txuag kaum rau nees nkaum feem pua ntawm koj nrhiav ib tug siv. Koj kuj siv tau cov kab lus tsis zoo match keywords.

Single keyword ad pawg

Tsim ib Adwords tib keyword ad pawg no kuj yooj yim. Yog ib cov kev pab cuam ntawm hom ad yog tias nws yog hyper-specific rau ib zaug xwb keyword. Qhov no yuav ua kom koj zoo score thiab pab koj tau txo nqi ib conversion. Nws kuj pab phim lub keywords rau qhov ntxiv. Cov pab pawg neeg editor yog ib qho yooj yim siv thiab tso cai rau koj luam ib pawg uas twb muaj lawm ib pawg nyob rau hauv ib qho teeb meem feeb.

Tsim ib zaug xwb keyword ad pab pawg neeg no tsis yog pib. Koj tsuas siv tau rau keywords uas tau txais 20 mus rau 30 tshawb xyuas txhua lub hlis. Txoj kev no muaj nws disadvantages thiab yuav tsum tsuas siv ceev faj. Tsis tas li ntawd, Nws yuav khib nyiab thiab dag zog. Koj yuav tsum phua koj ib pawg thaum koj nyob nraum paub tseeb tias koj keywords yuav muaj nrhiav ntim ntim. Xyuas kom meej tias koj nyob nraum siv txoj kev no kom yog, nco ntsoov ua raws li cov kauj ruam nram no.

Thaum tsim ib SKAG, nco ntsoov siv exact match keywords. Qhov no yuav pab kom koj tsis txhob siv cov keywords zoo thiab txhim kho koj click-by tus nqi. Koj kuj siv SKAGs mus kuaj demographic tweaks thiab twv kev kho. Nco ntsoov tias ib exact match keyword yuav tsis ua tau tib geographically los yog rau li lawm. Yog hais tias ib pawg muaj xws li ib yam khoom xwb, Koj yuav xav txwv pes tsawg tus exact match keywords nyob rau hauv nws.

Lwm pab feature ntawm Single Keyword Ad pawg yog muaj peev xwm kho koj bids raws li keywords thiab neeg siv tus cwj pwm. Qhov no tso cai rau koj tau nyem click-by nqi, Qhab Nees Zoo, thiab txo nqi tsawg dua. tiam sis, Lub ntsiab disadvantage yog tias qhov ntxiv yuav tsuas tshwm sim thaum ib tug tseem ceeb keyword yog nrhiav. luv, Ib zaug xwb keyword ad yuav tsum siv xwb thaum koj nyob nraum 100% Kom paub tseeb tias koj cov khoom yuav muag.

Qhab Nees

Muaj peb yam uas yuav muaj feem xyuam rau koj cov qhabnias zoo rau Adwords, Thiab kev txhim kho lawv tag nrho yog ib qho tseem ceeb uas yuav tau txais ib ranking siab. Ntawm no yog ib co tswv yim uas koj yuav siv tau los txhim kho koj score. Nyeem ntxiv. o Xaiv ib daim qauv zoo uas zoo tshaj plaws. Yog hais tias ib daim qauv yog generic, Cov neeg siv yuav tsis tau txiav txim seb puas yuav tsis yog relevant. Xyuas kom paub tseeb tias ib daim qauv ntawm koj cov keywords, thiab surround nws nrog cov ntawv nyeem thiab nrhiav cov ntsiab lus. Thaum tus searcher clicks rau qhov ntxiv, Nws theem tuaj rau cov relevant tshaj ib. Ib tug zoo score yog raws li relevancy.

o Saib koj cov qhab nia zoo. Yog koj pom ib daim qauv uas tsis muaj CTR, Tej zaum yuav yog lub sij hawm los pause nws thiab hloov cov keyword. Koj yuav tsum hloov nws nrog lwm yam. Tab sis saib rau cov pab pawg neeg negative keywords! Cov no yog cov ones uas tej zaum yuav muaj teebmeem tsis zoo rau koj score. Hloov lawv yuav tsis tsuas tsa koj score zoo, Tab sis kuj pab kom koj luam ib daim qauv. Li ntawd, tsis txhob hnov qab mus xyuas koj cov score zoo feem ntau!

o Xyuas koj daim click-through-rate. Zoo score yog ib qho kev ntsuas muaj pes tsawg tus neeg clicked rau koj ntxiv tom qab pom nws nyob rau hauv ib nrhiav. piv txwv li, Yog 5 Neeg clicked koj ntxiv tab sis tsis nyem koj ntxiv, Koj qhov zoo tshaj plaws yog 0.5%. Yog hais tias ib tug zoo score yog siab, Koj qhov ntxiv yuav tshwm sim ntau dua nyob rau hauv kev tshawb nrhiav tau, thiab yuav raug nqi tsawg dua. Nws tseem ceeb heev uas yuav tau nco ntsoov tias koj tsis tau tswj txhua yam, Li ntawd, xyuas kom paub tseeb tias cov metric no metric thiab.

Lwm yam uas raug rau score zoo yog raug nqi ib nyem. Ib tug zoo score yuav ua rau koj CPC, Tab sis cov teebmeem sib txawv ntawm keyword rau keyword rau keyword. Raws li muaj ntau lwm nam ntawm nrhiav cav li cas, Yeej tsis pom li cas qhov zoo score rau CPC tam sim ntawd, Li ntawd, saib nws lub sij hawm. Ua koj zoo Score yuav muaj ib feem loj rau qhov zoo ntawm koj cov kev sib tw li cas. Cov kev pab cuam ntawm ib tug zoo Score yuav khees lub sij hawm.

Nqi nyem ib nyem

Thaum txiav txim seb tus nqi nyem koj yuav siv tau raws li ib phiaj, Xav txog koj tus nqi thiab koj pob nyiaj siv. Piv txwv, ib yam khoom uas raug nqi $200 ua kom muaj ntau li ntau tau 50 nyem ntawm ib CPC ntawm $.80, uas yuav yog ib tug 5:1 rov qab mus peev (ROI). Ua txhais tau tias, Yog hais tias koj nyob nraum sim muag ib $20,000 Khoom, CPC of CPC $0.80 nuj koj yuav nqa ib muag khoom ntawm $20,000, whereas yog hais tias koj nyob nraum muag ib $40 Khoom, Koj yuav siv tsawg tshaj li ntawd.

Muaj ntau txoj kev los txo tus nqi nyem. Aside ntawm optimizing extensions thiab yuav tsaws nplooj ntawv, Kuj muaj ib co tswv yim los txo CPC. Koj yuav ua raws li Marta Turek tus qhia txog yuav txo CPC nyob rau hauv txoj kev zoo tshaj plaws tau tsis sacrificing visibility thiab clicks. Txawm hais tias yog tsis muaj ib daim zais cia daim zais cia kom tau zoo ROI, Cov tswv yim no yuav ua tau kom zoo thiab txo CPC. Li ntawd, yog li, Qhov zoo tshaj plaws yog qhov zoo tshaj los txo koj tus nqi nyem rau Adwords?

zoo tagnrho, Koj tus nqi nyem yuav nyob ib ncig ntawm tsib xees rau ib nyem, Thiab nws yog qhov zoo tshaj plaws rau ntawd. Qhov yooj yim dua koj CTR, Feem ntau koj yuav khwv tau los ntawm cov kev sib tw. Thaum koj yuav tau them rau advertising, Koj yuav tsum to taub tus nqi ntawm koj cov neeg muas zaub. Qhov no yuav txiav txim seb koj yuav tsum tau siv los ntawm koj cov neeg tuaj saib targeted. Koj yuav tsum xav txog qhov CTR (nyem-mus txog tus nqi) Kom paub tseeb tias tsuav yog relevant thiab pab.

Nqi nyem rau Adwords yuav tswj manually los yog automatically. Koj yuav qhia tau koj cov nyiaj txhua hnub thiab manually xa bids. Google yuav xaiv cov twv kom tau raws li koj cov nyiaj siv. Koj kuj yuav tau teem ib twv ntau twv ib keyword los yog ib pawg. Manual bidders kom tswj cov bids thaum Google txiav txim siab uas ntxiv rau qhov chaw rau cov zaub network. Tus nqi nyem rau koj ntxiv nyob ntawm seb zoo tsim thiab optimized koj daim qauv yog.

Ntais ntawv broad match

Yog hais tias koj nyob nraum pib ib cov kev sib tw tshiab, Koj yuav xav siv sab match li tus keyword zoo. Koj yuav nrhiav tau ib co keywords ntxiv rau phiaj nrog sab match. Ntawm no yog ib co kev siv no keyword zoo. Koj yuav tau saib xyuas cov zoo ntawm koj ntxiv. Koj yuav tau khiav zoo li cas koj ntxiv yog ua nyob rau hauv kev sib piv rau lwm tus hauv koj niche. Broad match hauv Adwords yuav yog txoj kev zoo meej rau gauge tej zaum koj cov kev sib tw.

Thawj kom zoo dua sab match yog tias nws filters tawm irrelevant tsheb khiav. Koj kuj txwv tau pes tsawg tus tshawb queries koj tau txais los ntawm hom uas zoo. Lub downside rau sab match yog tias koj tsis tau li targeted ib cov neeg tuaj saib raws li koj xav tias. txuas ntxiv, Koj yuav muaj converting muag khoom yog ho txo. Broad match tsis yog ib tug zoo xaiv yog hais tias koj nyob nraum sim tsav tsheb mus rau ib yam khoom. luckily, muaj lwm yam, Txoj kev zoo rau phiaj koj cov neeg tuaj saib.

Sab match modifier yog tus default match hom nyob Adwords. Nws yog tus nyiam tuaj match hom, Thaum nws mus txog rau broadest tuaj. Nrog sab ntais ntawv, Koj cov yeeb yam ntxiv thaum cov neeg nrhiav ib tug keyword los yog kab lus uas yog hais txog koj cov khoom los yog kev pab. Broad match keywords yuav ua rau ntau clicks, Tiam sis nws tseem ceeb heev uas yuav tau saib lawv zoo kom koj nyob nraum tsis wasting koj cov nyiaj rau irrelevant tsheb.

Siv sab match ua ib keyword uas zoo yuav txuag tau koj ntau lub sij hawm. Google processes lawm 3.5 Kuj tshawb xyuas ib hnub twg, Nrog 63% Lawv los ntawm mobile li. li no, Nws tseem ceeb heev uas yuav nrhiav tau qhov zoo keywords siv nyob rau hauv koj cov kev sib tw. Derek Hooker, Ib contributor rau lub Conversion Sciences blog, pom zoo tsim keyword variations siv ntau hom match hom. Li no, txo ib tug siv thiab ensuring cov campaigns targeted campaigns.

Siv sab match hauv Adwords rau koj ntxiv yuav txo tau pes tsawg tus irrelevant clicks, Muaj ua koj impression muab thiab txo koj tus nqi nyem. In the long run, Qhov no yuav ua kom cov relevance ntawm koj ntxiv thiab ua rau koj conversion tus nqi. Tej zaum koj yuav tau tag rau ntau npaum li cas clicks koj tau txais los ntawm koj cov kev sib tw nrog txoj kev no. Cia li nco ntsoov nyeem cov lus hauv qab no. Hauv lub meantime, muaj kev lom zem nrog AdWords!

Kab lus ntais ntawv

Siv cov kab lus match feature hauv Adwords yuav ua rau koj cov kev sib tw visibility los uas tas koj qhia ntxiv rau cov neeg uas yog searching rau koj exact keyword los yog kaw variations ntawm nws. Yog tso ib daim ntawv opt-in hauv koj lub website, Koj yuav ntes qhua’ Paub meej txog email li cas. Thaum nplooj ntawv views yog ib txoj kev los ntsuas pes tsawg tus neeg mus xyuas koj lub website, Qhua yog nws qhov nws. Koj yuav tsim tau ib tug neeg sawv cev rau ntau hom neeg siv.

Siv variants rau keywords yuav pab koj phiaj ntim keywords. Google yuav las mees keywords nrog cov lus ua hauj lwm. Qhov txheeb xyuas tau hauv 175,000 keywords tos pab ntxiv. Google cov ntawv tshaj tawm tsis ntev los no ntawm variants qha tau lub hwj huam ntawm kab lus match. Nws rog nrhiav marketers xav txog optimization thiab SEM tswv yim. Nws yuav ua kom conversions los txog rau (6) lub sij hawm. Kab lus match muaj ntau kom zoo dua. Qhov no yuav muab koj ib lub tswv yim precise ntau lub tswv yim uas yuav ua kom koj cov kev sib tw tau.

Thaum sab match thiab kab lus match yog ob leeg pab tau, Lawv muaj lawv qhov txawv thiab cov kev pab cuam. Kab lus match yuav tsum tau ntau specificity dua sab match, Tiam sis tsis undermine qhov tseem ceeb ntawm lo lus txiav txim. Ntxiv rau qhov uas yuav tsum tau muaj keywords, Kab lus match kuj pub koj ntxiv phau ntawv ntxiv rau koj query. Qhov kev xaiv no kim kim tshaj plaws, Tiam sis muaj loj implications dua sab match. Nws tseem yooj ywm yooj ywm dua sab match, Uas yuav qhia tau ntxiv raws li ib tug wider ntau yam kev tshawb nrhiav cov ntsiab lus.

Yog hais tias koj nyob nraum tsis paub tseeb seb lo lus siv, Kab lus match yog txoj kev mus. Ib generic ntxiv tias tsuas ntsiab lus rau cov nplooj ntawv qeb ntawm ib yam khoom tseem yuav zoo, Thaum ib kab lus match ntxiv tias qhov yuam kev lub caij nyoog keyword yog targeted. Thaum tsim nyog, Kab lus match yuav ua rau koj score zoo. Tab sis koj yuav tsum ceev faj xaiv koj cov nqe lus ua tib zoo. Qhov no yuav pab kom koj ua kom koj cov kev sib tw Adwords.

Thaum uas kho kom haum, Kab lus match hauv Adwords yuav pab koj tsom xam koj cov neeg muas zaub’ Tshawb xyuas thiab txiav txim seb hom keywords lawv nyob nraum searching rau. Thaum uas siv tau kom zoo, Kab lus match yuav pab koj nqaim koj cov neeg tuaj saib thiab ua kom koj xa rov qab mus rau ib tug siv. Nws tseem beneficial siv kab lus match hauv conjunction nrog bidding automations. Ces, Koj yuav kuaj tau ib lub tswvyim thiab txhim kho koj campaigns ntxiv’ kev kawm tau zoo.

Negative keywords

Siv cov keywords zoo kawg thiab txhim kho koj tag nrho nrhiav intent. Cov keywords no yuav siv tau los cais ntxiv rau pob zeb liab los yog zoo sib xws, Ua koj campaigns zoo dua. Tsis tas li ntawd, Tsis zoo keywords pub koj drill rau koj phiaj tuaj, txo ib tug siv thiab ensuring cov campaigns targeted campaigns. Siv cov dawb Google Ads Keyword Planner kom paub tej zaum tseem ceeb keywords yog ib txoj kev zoo kawg thiab tau pib.

Koj yuav yooj yim nrhiav tau cov keywords tsis zoo keywords siv Google thiab typing hauv lub keywords koj tseem tabtom phiaj. Ntxiv tag nrho cov keywords uas tsis haum nyob rau hauv lub sij hawm nrhiav koj AdWords tsis zoo keyword daim ntawv teev. Koj kuj mus xyuas koj Google Nrhiav Console thiab analytics los txiav txim seb cov ntsiab lus muaj tsis zoo nrhiav intent. Yog koj nrhiav ib tug tshawb query uas muaj ib tug nqi conversion tus nqi, Nws yog qhov zoo tshaj plaws tshem nws los ntawm koj cov kev sib tw ntxiv altogether.

Thaum tib neeg nrhiav tej khoom los yog ntaub ntawv, Feem ntau lawv feem ntau hom lus thiab cov nqe lus hais txog qhov khoom los yog kev pab lawv xav tau. Yog hais tias koj muaj relevant keywords, Koj ntxiv yuav qhia ntej koj competitors’ ntxiv. Tsis tas li ntawd, Qhov no yuav ua rau kom cov relevance ntawm koj cov kev sib tw. Piv txwv, Yog hais tias koj muag roob nce toj, Koj yuav xav twv rau “nce toj” Ntau dua li lub sij hawm ntau dua “Dawb,” uas yuav muab tso tawm rau tag nrho cov neeg siv.

Yog hais tias koj xav kom tsis txhob ntxiv raws nraim match luag tshawb, Koj yuav tsum xav txog kev siv tsis zoo match keywords. Li no, Koj yuav tsis tshwm sim rau tej keywords tsis zoo yog ib tug neeg siv hom nyob rau hauv ob lub caij nyoog match keyword kab lus thiab cov kab lus. Koj kuj xaiv tau siv tsis raws nraim match keywords yog hais tias koj hom npe yog zoo hais txog sib los yog cov nqe lus zoo sib xws. Koj yuav txawm siv tsis zoo exact match keywords los lim tawm raws li cov nqe lus.

remarketing

Remarketing nrog Adwords yog ib tug haib web li cas txheej txheem uas enables lag luam qhia relevant ntxiv rau qhua yav dhau los qhua ntawm lawv lub website. Qhov no zoo pab lag luam reconnect nrog qhua yav tas los qhua, ua rau muaj conversions thiab ua rau cov hlau lead. Ntawm no yog ib co kev pab cuam ntawm remarketing. First of all, Nws pab koj mus cuag yav tas los cov website qhua nyob rau hauv ib txoj kev personalized. Fiab, Qhov no zoo pab koj khiav thiab analyze uas qhua yog cov yuav khoom thiab kev pab. thib peb, remarketing tej hauj lwm rau tej lag luam loj.

Thaum nws tawm los remarketing nrog Adwords, Nws yog ib qho yooj yim mus tsis meej pem. Nyob rau hauv kev muaj tiag, Hom advertising no zoo ib yam li hauv internet advertising. Thaum tib neeg tawm hauv ib lub website, Lawv cov ntaub ntawv yoojyim ib txoj kev uas lawv xav tau thiab xav tau. Remarketing nrog Adwords siv cov ntaub ntawv no mus phiaj qhua uas raws li koj criteria. Ntxiv rau retargeting, Koj yuav siv Google Analytics cov ntaub ntawv los ya koj daim ntawv teev remarketing.

Muaj ntau cov kev pab cuam khiav ib Google Adwords kev sib tw. Them yog targeted thiab scalable. Nws yuav pab tau koj nce hom recognition sai. Thiab vim Google kev tshawb fawb tau pom tias them ntxiv kom lub probability ntawm ib organic nyem los ntawm 30 feem pua, Lawv yuav ua tau ib peev excellent peev. Ntawm no yog ob peb yam ntawm cov kom zoo dua. Tseem nyeem ntawv kom nrhiav tau qhov kom zoo dua uas khiav ib Adwords kev sib tw. Thiab tau pib hnub no! Thaum koj twb tsim los pab koj pob nyiaj siv, Pib generating zoo tsheb hnub no!

Google Adwords yog Google tus them nrhiav advertising qhov kev pab cuam

Besides pab koj lub website rank organically, Google Ads kuj yuav pab koj mus txog ib cov neeg tuaj saib uas targeted advertisements. Them-per-click advertising, kuj hu ua PPC, Yog ib txoj kev zoo los ua kom muaj tsheb khiav los tso rau hauv koj lub website thiab tsuas them thaum cov neeg siv nyem rau lawv. Cov advertisements tshwm sim saum organic tau thiab feem ntau nyob saum los yog hauv qab ntawm Google SERPs. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias muaj ib co caveats rau PPC advertising.

Yog ib cov kev pab cuam loj ntawm Google Adwords yog nws cov nqi tsawg. Tsis zoo li tsoos advertising, Nws tsis tas yuav muaj tswv yim loj loj nyiaj yuav zoo. Tsis muaj yam tsawg kawg nkaus uas yuav tsum tau muaj, thiab koj yuav teem tau ib pob nyiaj siv rau koj ntxiv rau ib lub hauv paus txhua hnub. Koj kuj xaiv tau phiaj koj ntxiv raws li qhov chaw thiab lub zos, uas yuav pab tau yog koj muaj ib lub lag luam ua hauj lwm, piv txwv.

Tsim ib qho advertisement zoo, Koj yuav tsum xaiv cov keywords uas koj lub hom phiaj yuav siv los nrhiav koj lub website. Qhov zoo tshaj plaws keywords yog cov sawv daws yuav nrhiav tagnrho. Nco ntsoov xaiv cov keywords uas koj ntseeg yuav ua tau. Nco ntsoov tias yog hais tias koj tsis paub dab tsi yog searching rau, Koj yuav nco ntsoov ntxiv keywords tom qab rau. Koj yuav tsum tau khaws nco tias koj yuav tsis guarantee tias koj advertisement yuav yog tus thawj tshwm sim rau Google.

Lwm cov kev pab cuam ntawm Google Adwords yog muaj peev xwm phiaj specific li. Nyob ntawm koj lub lag luam’ xav tau, Koj yuav xaiv tau koj phiaj tuaj thiab lawv li lawm. Koj kuj kho koj twv raws li, automatically bidding ntau dua rau li thiab txo rau lwm tus. Muaj ntau hom ntxiv, uas txawv rau lawv tus nqi. Ob peb lwm hom advertisements no kuj muaj los ntawm qhov google Adwords program. tiam sis, Ib tug piv txwv zoo yog tso tawm kom pom ib tug qauv zoo, uas tshwm sim rau web pages.

Nws yog scalable heev

Ib lub lag luam yuav wildly vam meej los siv cov tshuab scalable tshuab. Kev tawm yog ib tug piv txwv prime piv txwv. Nws yog scalable heev, thiab tsis tas yuav tsum tau ib lub tuam txhab loj cov chaw muab kev pab los teev. Subscription services, On the other hand, Tsis tas yuav lub tuam txhab los nqis peev pab rau ntau yam los yog ua hauj lwm ntau tus neeg ua hauj lwm. Mobile apps, ib yam nkaus thiab, scalable. Lawv yuav tau downloaded los ntawm txhiab tus neeg txhua hnub, Thiab tuam txhab uas muag tsis tau reinvent lub log thaum lawv nthuav.

Lub hom phiaj ntawm ib lub lag luam yog mus ntsib lag luam zov, Thiab cov zov hloov lub sij hawm li neeg tastes thiab cov chaw muab kev pab nce. Tsis muaj lub nruab scalable, Cov lag luam yuav tsum lossi adapt thiab nthuav kom tau hloov cov neeg zov me nyuam zov. Txwv tsis pub, Lawv yuav poob efficiency thiab zoo muab kev pab, Uas yuav muaj feem xyuam rau cov neeg relations thiab lub koob npe nrov ntawm lub lag luam. Vim li no, scalable lag luam yog tseem ceeb heev rau tuav ib profitable lag luam profitable. Thaum scalable lag luam yog yooj yim kom lawv muaj thiab tuav, Ib lub lag luam uas tsis tau teev yuav nriaj kom nrog zov tshiab thiab loj hlob.

Lub tswvyim ntawm scalability yuav thov tau ntau qhov chaw ntawm ib lub lag luam, Los ntawm kev kawm aids faib channels. Tsis yog txhua nam ntawm lub lag luam yog scalable, Thiab qhov uas lawv ua li ntawd, tej zaum yuav tsis npaum li cas rau tej lub hom phiaj. qhov zoo ces, tshuab tau ua qhov no lawm. Tsis yog txhua qhov chaw ntawm lub lag luam yuav tau scaled tib lub sijhawm, Li ntawd, ib lub lag luam yuav tsum kub siab rau qhov chaw scalable.

Thaum scalability tseem ceeb heev rau tag nrho cov lag luam, Cov lag luam me yog tshwj xeeb tshaj yog xav tau nws. Cov lag luam me muaj txwv cov chaw muab kev pab thiab qhov loj tshaj tej zaum yuav loj hlob. Lawv cov chaw muab kev pab yuav tsum siv wisely. ntev mus ntev tuaj, Lawv undergo ib metamorphosis li lawv cov nom tswv ua paub qhov kev ua si. Tsis muaj peev xwm teev, Ntau cov lag luam me tsis los yog fold zoo rau nws. Tab sis thaum cov nom tswv muaj cov foresight ua li ntawd,, Cov lag luam no yuav thrive.

Nws yog ib tug them-per-click auction

Google tus them-per-click lawv pub advertisers twv rau keywords uas yog relevant rau lawv cov khoom thiab kev pab. Google Ads xam xav pom raws li cov keywords los yog keyword pawg uas ua rau cov bids. Yog hais tias tus eCTR yog tsawg dua, Qhov ntxiv tsis compel cov neeg siv nyem rau nws. Vim li no, Google ua kom paub tseeb tias advertisers muaj ib twv txaus kom tau qhov chaw muaj siab.

Cov ntau yam ntxiv, Ib qhov ntau tshaj Ad Rank yuav muaj nyob rau sab saum toj txoj hauj lwm rau lub sij hawm nrhiav lub sij hawm nrhiav, Raws li tus thib ob ntau tshaj ranked ntxiv, li ntawd, thiab thiaj li. Ads uas tsis tau raws li cov kev cai yuav tsis tau qhia rau Google. Qhov zoo score thiab Max CPC twv yog qhov tseem ceeb uas txiav txim seb tus Ad Rank, As Well as cov competitiveness ntawm cov auction.

Ib twv siab tsis guarantee ib yeej nyob rau hauv cov auction, Tiam sis nws yuav ua rau koj yuav tau txais ib nyem. Tsis hais tus CPC, Ib tug zoo score thiab Ad Rank yuav pab koj tau qhov zoo tshaj plaws rov qab rau koj PPC advertising. Ua li no, Koj yuav khwv tau ib tug tseem ceeb rov qab los ntawm PPC advertising. Yog hais tias koj paub tias koj nyob nraum ua dab tsi, PPC advertising yuav profitable rau koj lub lag luam.

Tus nqi-per-click, LOS YOG CPC, hais txog tus nqi koj them rau ib nyem. Koj ntau tshaj CPC yog tus nqi ntau tshaj uas koj nyob nraum kam them. Txhua zaus koj khiav ib PPC auction, Koj lub CPC yuav hloov. Nws yog ib tug tseem ceeb heev li cas metric uas pab koj to taub ntau npaum li cas nws cov nqi mus cuag ib tug neeg muas zaub. Paub ntau npaum li cas koj nyob nraum siv yuav txhawb koj txo koj advertising pob nyiaj siv.

Nws yog targeted heev

Nrog kev pab los ntawm AdWords, Koj yuav advertise rau Google tus nrhiav cav kom mus zoo raws tej cov neeg muas zaub uas yog specifically nrhiav koj cov khoom los yog kev pab. Vim hais tias cov neeg no twb xav nyob rau hauv koj cov khoom los yog kev pab cuam, Koj yuav qhia tau rau lawv tias koj nyiam nyiam ntau lub tsheb thiab boost muag khoom. Nrog tej lub targeted advertising network, Koj kuj tseem yuav ua kom conversion nqi. Hauv qab no yog ib co kev ua rau koj cov kev sib tw AdWords.

Nws kim heev

Thaum nws yeej muaj tseeb tias AdWords yog incredibly kim, Nws muaj ntau yam kev pab cuam. Rau starters, Koj yuav khiav thiab ntsuas koj campaigns saib uas ntxiv yog generating tsheb khiav. Nws tseem tau phiaj ciaj uas muag thiab keywords, uas yuav pab tau koj nce awareness ob lub zos thiab teb chaws. Thiab zoo tshaj plaws, Koj yuav tswj tau koj cov nyiaj txiag uas muaj kev pab los ntawm extensions. Kawm kom optimize koj AdWords campaigns, ua raws li cov tswv yim no:

Google Ads yuav tsis pheej yig, tab sis yog ho. Tus nqi nyem (CPC) varies ntawm keyword rau keyword rau keyword, thiab nws tseem ceeb heev uas yuav tau nkag siab txog txhua tus yog tsim nyog. Ntau ntxiv yog kim tshaj lwm tus, Teem lawv kom yog yuav pab tau koj nyob rau hauv koj cov nyiaj txiag. Lwm yam yuav xav txog yog tus nqi hlau lead (CPL) – Ib co keywords yuav raug nqi ntau rau desktops dua rau mobiles, Tab sis lwm tus yuav raug nqi tsawg rau mobile li.

Yog hais tias koj nyob nraum khiav ib lub lag luam me, Koj tsis tas yuav siv $10k ib lub hlis saib meaningful tau. qauv ntawm qhov luaj li cas 10 mus rau 15 nyem ib hnub twg txaus rau kev ntsuam xyuas koj tus account. Piv txwv, Tej zaum koj yuav tau them $5-8 Ib nyem rau ib qhov kev lag luam hauv tsev kev lag luam ntxiv, Thaum muaj kev sib tw targeting industries uas them nqi yuav hais kom 175,000 duas ib nyem. Aside ntawm kim kim, Tus kws paub hauj lwm PPC tseem yog ib txoj kev xaiv zoo rau ib lub lag luam me dua ntiav ib lub koom haum.

Thaum Google tus PPC advertising qhov kev pab cuam no mas zoo, Nws tseem tsis tshua muaj neeg kim heev. Nws yog ib qho yooj yim saib vim li cas muaj coob tus neeg xaiv kom tsis txhob AdWords altogether thiab lo rau SEO txheej txheem xwb. Tiam sis yog hais tias koj nyob nraum tsis ntshai them me ntsis ntxiv rau boost koj lub website visibility, Koj yuav tsum xav txog AdWords ua ib haib li cas cuab yeej cuab tam. Yog hais tias ua kom zoo, Nws yuav them tawm lub sij hawm loj.

Muaj ntau txoj kev los siv AdWords los txhawb koj lub website. Neeg feem coob siv nws rau ib tug them-per-click basis, Tab sis koj kuj siv tau nqi-per-impression los yog nqi-tshaaj bidding rau phiaj specific audiences. Cov neeg siv cov neeg siv kuj siv AdWords los tsim ntau yam cuab yeej lag luam, Xws li keyword tiam thiab ua tau tej yam thwmsim. Kawm siv AdWords los txhawb koj lub website!

Single keyword ad pawg

Single keyword ad pawg no pab tau yog hais tias koj tseem tabtom kub siab rau koj kev siv zog rau ib lub sij hawm nrhiav ib lub sij hawm nrhiav. Ua qhov no, Koj yuav tsis txhob them rau irrelevant clicks thiab xyuas kom koj ntxiv yog triggered xwb rau relevant queries. tiam sis, Ib zaug xwb keyword ad pawg ua muaj lawv drawbacks. Thawj, Lawv yuav tsum tsim ob versions txawv ntawm tib daim qauv rau txhua keyword. Qhov no yog lub sij hawm-consuming thiab yuav ua rau siab yog hais tias koj tsis them xim rau lub nuances ntawm tus keyword.

Fiab, Ib zaug xwb keyword ad pawg yuav ua rau koj zoo score. Zoo score yog ib tug kwv yees ntawm qhov zoo tshaj plaws ntawm koj ntxiv, nplooj ntawv thiab keyword. Cov qhab nees ntau dua txhais tau tias zoo ntxiv thiab txo nqi. Ads nrog cov qhab nees zoo dua cov qhab nees yuav raug tso tawm kom pom hauv kev tshawb nrhiav tau. thib peb, Ib zaug xwb keyword ib pawg yuav muaj kev sib tw los siv, Tiam sis nws puas tsim nyog lub sij hawm thiab dag zog. Koj yuav pom ntau zog ROI tsis pub dhau ob peb lub hlis.

Lwm kom zoo dua ib zaug xwb keyword ad pawg yog tias lawv muab koj tswj koj tus account. Qhov no yog ib qho tseem ceeb heev uas koj muaj ntau yam khoom los yog kev pab cuam. Li no, Koj yuav tsom xam koj cov chaw muab kev pab thiab boost koj campaigns nrog ntau yam ntxiv thiab yuav tsaws nplooj ntawv. Single keyword ad pawg no kuj raug nqi zoo thiab yuav txo tau koj CPC thiab txhim kho koj CTR. Yog li ntawd, vim, Nws yog worthwhile siv SKAGs thaum boosting koj nrhiav cav li cas campaigns.

Lwm kom zoo dua ntawm SKAGs yog tias nws guarantees zoo dua scores. Adwords’ Zoo score yog lossi hloov thiab raws li ntau yam, Uas tsis yooj yim observable ntawm sab nraud. Tab sis, txoj kev hais, SKAGs nce CTR thiab zoo nyob targeting nrhiav cov ntsiab lus uas tshaj sab keyword kab lus. Li ntawd, yog hais tias koj nyob nraum nrhiav ib txoj kev zoo rau phiaj koj cov neeg tuaj saib, sim tsim ib SKAG rau nws.

Automated bidding

Yog hais tias koj xav maximize koj Google Adwords li cas kev sib tw, Koj yuav tsum xav txog kev siv bidding. Lub tshuab no mas feem ntau yeej pab tau, Tab sis koj yuav tsum paub tseeb tias koj saib xyuas kom zoo. Automated bidding yuav tsum siv nrog koj grey hlwb kom tau qhov tawm hauv koj cov kev sib tw ntxiv. pib, ntawm no yog ib co tswv yim:

Siv cov Enhanced CPC twv hom. Twv no yog zoo li manual bidding, Tab sis koj yuav ntseeg lub Google Ads algorithm ua qhov tsim nyog kho. Enhanced CPC bidding yog ib kauj ruam zoo kawg thiab thawj kauj ruam mus rau automation. Pab kom hom bidding, Nyem cov checkbox hauv qab no tus manual bidding teev thiab xaiv Enhanced CPC ntawm tus dropdown. Tus twv ntau twv yuav tau coj mus ua tus account ntau tshaj CPC.

Twv uas zoo uas koj yuav siv nyob ntawm koj lub hom phiaj thiab cov nyiaj tau los. Muaj rau hom bidding tswv yim tias Google muaj. Txhua lub hom phiaj muaj nws cov hom phiaj thiab muaj nyob rau hauv. Xaiv qhov zoo tshaj rau koj lub lag luam. Nco ntsoov tsim conversion funnels khiav cov ntsiab ntawm koj cov kev sib tw. Koj yuav tau optimize koj twv zoo. Siv bidding yuav pab koj maximize koj profits, Tab sis nws tsis lav 100% cov kev pab them nqi.

Siv phiaj nqi tshaaj (CPA) Zoo muab koj tswj ntau tswj bidding. Nws yog ib txoj kev excellent rau teem koj bids raws li tus xav pom ntawm ib conversion. Ntxiv rau qhov teem ib phiaj CPC, Koj kuj siv tau no zoo nyob campaigns thiab ntxiv pawg. Yog koj paub koj tus CPA, Koj yuav siv tau bidding hla ib pawg thiab campaigns.

Nws tseem ceeb heev uas yuav tau saib xyuas cov bidding uas zoo. Automated bidding muaj ntau cov kev pab cuam, nrog rau cov nqi conversion. Nws kuj siv tau los cuag hom tshiab los yog pawg. Siv cov ntaub ntawv txias, automated bidding yuav twv seb thaum muag khoom yuav tshwm sim, uas tig txhim kho koj conversion nqi. Yog hais tias koj loj txog maximizing koj ROI, bidding yog txoj kev mus. Ob peb tweaks yuav ua rau tag nrho qhov txawv hauv koj cov kev sib tw.

Cov qhab nees zoo

Muaj ntau txoj kev los txhim kho koj cov score zoo score rau Adwords campaigns. Ntxiv rau qhov kev txhim kho koj CTR thiab click-by tus nqi, Koj yuav tsum ua kom koj nplooj ntawv yooj yim rau navigate rau qhua. Google yuav rank koj ntxiv raws li lawv keeb kwm kev kawm keeb kwm, relevance mus nrhiav lub sij hawm nrhiav, thiab nias-mus txog tus nqi. Ib txoj kev zoo los txhim kho koj cov score zoo yog rotate koj ads nquag thiab kuaj lawv tiv thaiv tsis tau sib. Google tus algorithm soj ntsuam tag nrho cov kev kawm ntawm txhua ntxiv muab nws qhov zoo tshaj plaws tau.

Lub click-by tus nqi (CTR) Ntawm tus keyword yog ib qhov zoo tshaj yuav txiav txim seb qhov zoo score rau ib keyword. Qhov yooj yim dua CTR, Qhov ntau relevant koj ntxiv yog mus nrhiav tus searcher. ntxiv thiab, Ntxiv nrog CTRs yuav rank ntau dua nyob rau hauv cov organic nrhiav tau. tiam sis, Ua kom koj zoo score, Koj yuav tsum paub koj tus kheej nrog tag nrho tej yam uas tej yam CTR. Aim muaj ib tug CTR ntawm 7 los yog ntau dua.

Ob peb yam contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav siv tau ntau hom tswv yim los txhim kho ntau xwb. Koj kuj siv Google tus Ad Preview thiab Diagnosis Tool saib dab tsi yog tsis ua hauj lwm. Muaj ib co kev zoo los txhim kho koj cov score hauv Adwords thiab nce koj CTR. Li no, Koj yuav tau maximize cov impressions koj ntxiv thiab them tsawg rau txhua tus.

Ntxiv rau kev txhim kho CTR, Koj cov kev sib tw AdWords kev sib tw zoo score txiav txim seb koj ntxiv clicks. Qhov no yog vim yog cov relevance ntawm lub keywords thiab cov ntawv siv nyob rau hauv qhov ntxiv. Qhov zoo score kuj considers cov nplooj ntawv yuav tsaws kev kawm. To taub tag nrho peb yam yuav pab koj txiav txim seb qhov kev hloov twg yuav tsum tau ua nyob rau hauv koj cov kev sib tw. Kho cov yam yuav nce tsheb khiav thiab clicks. Txoj kev zoo tshaj los txhim kho koj cov score zoo yog xyaum ua tej yam txawv thiab pom uas yuav ua hauj lwm zoo rau koj lub lag luam.

Ua koj zoo Score yog ib feem tseem ceeb heev ntawm koj cov nyiaj nrhiav kev sib tw li cas. Nws yog ib qhov tseem ceeb tshaj plaws uas txiav txim seb koj yuav ua li cas ntxiv. Qhov yooj yim dua koj score, Qhov ntau dua koj CPC twv. Boosting koj zoo Score yuav muab koj ib tug sis tw ntug hla bidders thiab nce koj ROI. Tab sis nco ntsoov, Yog tsis ceev kho rau kev txhim kho koj zoo score. Nws yuav siv sij hawm, xyaum ua tej yam, thiab refinement.

Nqi nyem ib nyem

Tus nqi nyem (CPC) Rau Adwords varies raws li qhov kev lag luam thiab keyword. Thaum qhov nruab nrab CPC rau Adwords yog $2.32, Ib co keywords raug nqi ntau tshaj lwm tus. Sib txeeb ntawm ib qho kev lag luam plays ib lub luag hauj lwm txiav txim rau tus nqi ntawm Adwords. Piv txwv, “tsev ruaj ntseg” generates ntau tshaj tsib zaug li ntau clicks li “pleev xim rau.” tiam sis, Harry shave qws siv cov keyword “qws tsoo” advertise thiab them $5.48 nyem. Txawm hais tias qhov no yog ib sab CPC dua lwm tuam txhab uas muag, Lawv tseem muab tso rau ntawm nplooj ntawv thib peb ntawm qhov tshawb xyuas tau thiab generated $36,600.

Tus nqi nyem rau Adwords varies nyob ntawm qhov zoo ntawm tus keyword, ib phau ntawv, thiab yuav tsaws nplooj ntawv. zoo tagnrho, Tag nrho peb hais yog relevant rau cov khoom los yog kev pab tau advertised. CtR txhais tau tias qhov ntxiv yog pab tau rau cov neeg siv. Cov lus no yuav pab koj txiav txim seb tus nqi ntau npaum li cas. Thaum kawg, Lub hom phiaj yog optimize koj tus nqi nyem rau qhov zoo TSHAJ PLAWS ROI.

Lwm tseem ceeb metric yog raug nqi conversion. Thaum lub CPC rau ib qho ntxiv kom ntau zog, Ib conversion ntau dua conversion tus nqi yuav tsum. Siv Google enhanced CPC twv optimization feature yuav pab koj cuag qhov no. No feature automatically adjusts koj twv raws li qhov txheeb xyuas tau ntawm qhov ntxiv. Nws yog ib qho zoo tshaj rau niche keywords vim nws tso cai rau koj ncab koj pob nyiaj siv. Tus nqi nruab nrab conversion rau Adwords yog $2.68.

Nqi ib nyem rau Adwords varies nyob ntawm qhov kev lag luam. Thaum advertising rau adwords rau lwm qhov chaw nqi tsawg tshaj li $1, Google ua rau feem ntau ntawm nws cov nyiaj los khiav nrhiav ntxiv. Tej zaum yuav tau underpay, Tab sis cov clicks no tej zaum yuav tsis tau targeted txaus. CPCs yog teem los bidding txheej txheem los yog formulas siv los ntawm lub tuam txhab uas muag. Cov websites, On the other hand, Them cov advertiser thaum ib tug qhua clicks rau qhov ntxiv.

Tus CPC rau Facebook ntxiv yuav hloov nyob ntawm seb cov neeg hnov mob rau qhov ntxiv. Koj kuj manually teev cov CPC twv rau Facebook ntxiv. Qhov tsawg tshaj plaws CPC yog $0.45 Ntxiv rau apparel thaum lub siab yog $3.77 Rau cov advertisers nyiaj txiag advertisers. Lwm txoj kev ua nyiaj rau Facebook yog siv haiv neeg ntxiv. Cov ntxiv zoo li ib feem ntawm ib blog thiab yuav tsis cuab kev. taboola, piv txwv, Yog ib tug nrov nrov network.