tag nrho: Google Adwords Agentur

Yog hais tias koj xav tsim ib cov kev sib tw zoo rau Adwords, Koj yuav tsum paub ob peb yam yooj yim ua rau koj sawv ntsug tawm. ua li no, Koj yuav tsum kub siab rau koj keywords, CPC (nyem), Zoo score thiab competitor txoj kev ntse. pib, Koj yuav pib nrog bids twv. Koj kuj teev bids manually, tiam sis qhov no tej zaum yuav tsum tau ntxiv lawm. ntxiv thiab, koj daim luam yuav tsum luv luv thiab mus taw tes. Tus xav xwm tshiab yog tus thawj tshaj plaws uas cov neeg pom thiab yuav tsum convince lawv nyem rau nws. Ib tseeb hu mus ua tes hauj lwm tseem ceeb heev.

Keyword targeting

Yog hais tias koj nyob nraum sim nyiam cov neeg muas zaub tshiab rau koj lub website, Tej zaum koj yuav tau sim siv los yog AdWords los txhawb koj cov khoom. Hom advertising feem ntau siv los ntawm cov lag luam me uas nrhiav muag ib yam dab tsi tam sim no, Tiam sis yuav kim rau advertisers. Keyword targeting hauv Adwords tso cai rau koj customize koj ntxiv rau phiaj cov neeg uas searching rau koj cov khoom los yog kev pab. Nrog keyword-targeting, Koj qhov ntxiv yuav tshwm sim thaum lawv tseem yuav xav ua li cas koj yuav tau muab.

Piv txwv, Ib zam blog yog ib qho chaw zoo kawg thiab rau advertise. Ib tug neeg tshawb fawb nrhiav “handbag tiam sis.” Lawv nrhiav tau tsab xov xwm thiab nias rau ib keyword-targeted ntxiv featuring ib high-npoo handbag. Vim hais tias qhov ntxiv yog relevant rau cov ntsiab lus teb, Cov qhua no tej zaum yuav nyem rau nws. Qhov no yuav ua rau kom ib tug neeg yuav nyem rau qhov ntxiv thiab muas khoom.

Keyword targeting hauv Adwords tej hauj lwm uas qhia ib zaub ntxiv los yog yees duab ntxiv rau cov neeg uas txawj ntau nrhiav cov khoom los yog kev pab koj muaj. Koj kuj tseem phiaj tau cov nplooj ntawv ntawm koj lub website kom koj ntxiv los yog yees duab yog tso tawm rau ib webpage tus neeg siv xaiv. Thaum ib tug neeg clicks rau ib organic teev, yuav muaj koj qhov tseeb, As Well as tej ntsiab lus uas qhov yuam kev qhov tseem ceeb.

Lwm nrov zoo nyob rau hauv Adwords yog siv cov Google Ads Keyword Tool nrhiav tshiab keywords. Nws pub koj muab ntau yam keyword npe thiab khiav qhov nrhiav ntim rau ib lub npe particular. dhau li, Cov cuab yeej yuav muab keeb kwm nrhiav ntim cov ntaub ntawv rau cov xaiv keywords. Cov keywords yuav pab tau koj refine koj cov tswv yim keyword raws li koj lub hom phaj tuaj saib. Ntxiv rau targeting keywords, keyword targeting yuav pab tau koj kho koj zoo nyob ntawm lub caij los yog cov xov xwm.

Nqi nyem ib nyem

Muaj ob peb yam uas txiav txim seb tus nqi nyem rau Adwords. Cov no muaj xws li cov qhab nees zoo, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Txo koj tus nqi nyem, xyuas kom tag nrho cov hais no yog relevant thiab zoo. Kuj, Nws tseem ceeb heev uas koj yuav tau ua kom koj click-through-rate (CTR) Xyuas kom koj tau txais ib tug ROI. Yuav kom txiav txim seb koj CTR, Tsim ib Google Sheet thiab cov ntaub ntawv ntawm txhua nyem.

Thaum koj muaj ib lub tswv yim yooj yim ntawm ntau npaum li cas koj CPC yog, Koj yuav pib tweak koj cov kev sib tw. Ib txoj kev yooj yim rau optimize koj ntxiv yog kom lawv zoo score. Qhov zoo tshaj plaws score, Koj tus CPC yuav txo qis tshaj plaws. Sim optimizing koj lub website thiab luam ib daim qauv, thiab xyuas kom koj ntxiv yog relevant rau cov neeg siv’ tshawb xyuas. Sim ua kom koj zoo score, thiab koj yuav txuag tau 50% los yog ntau tshaj ntawm koj CPC.

Lwm txoj kev los txo koj CPC yog kom koj bids. Koj tsis tas yuav ua kom koj twv drastically, Tab sis nws yuav pab tau koj tau conversions rau cov nyiaj tsawg dua. Qhov tseem ceeb yog paub ntau npaum li cas koj yuav twv ua ntej koj conversions ua unprofitable. yam tsawg kawg nkaus $10 Yuav coj tau nyob rau hauv ib lub nyiaj zoo npoo. Tsis tas li ntawd, Koj twv, Feem ntau koj yuav tau txais cov conversion conversion.

Thaum kawg, Tus nqi nyem rau Adwords nyob ntawm qhov kev lag luam uas koj nyob hauv. Piv txwv, yog hais tias koj muag ib muag khoom $15 e-commerce khoom, tus nqi nyem ntawm $2.32 tej zaum yuav muaj kev txiav txim zoo dua ib tug $1 nyem $5,000 kev pab. Nws tseem ceeb heev uas yuav tau to taub tias tus nqi nyem varies heev nyob ntawm seb yam khoom uas koj muag. hais, tab sis yog ho, Yog hais tias nws yog ib qhov kev pab los yog ib tug professional-nrhiav lag luam, Tus nqi nyem yuav yooj yim dua.

Qhab Nees

Muaj ntau yam uas contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav ua kom koj zoo score los tsim relevant ntxiv thiab yuav tsaws nplooj ntawv. Qhov zoo tshaj plaws yog tsis muaj KPI, Tiam sis nws yog ib tug diagnostic cuab yeej uas yuav pab tau koj to taub li cas koj cov kev sib tw yog ua tau zoo. Nws yog ib daim ntawv qhia uas yuav pab tau koj tau ib tug zoo tshwm sim. Koj yuav tsum nco ntsoov tsom rau ib tug zoo score hauv koj cov kev sib tw ntxiv. Kom tau qhov tawm hauv koj cov campaigns ntxiv, Ntawm no yog ob peb lub tswv yim:

Thawj, Sim xaiv txoj cai keywords rau koj cov kev sib tw ntxiv. Koj yuav ua tau qhov no siv ib tug keyword cuab yeej cuab tam. Ib tug cuab yeej uas cia koj nrhiav relevant keywords muaj nyob Google. Nws yuav pab koj xaiv cov pab pawg neeg tshaj plaws. Tsis tas li ntawd, Xyuas kom koj ntxiv muaj koj keyword nyob rau hauv cov xav xwm tshiab. Qhov no yuav ua kom koj zoo score thiab ua rau lawv tau clicked rau. Koj yuav xyuas tau seb koj cov keywords yog relevant los yog tsis nias rau ntawm qhov “Keywords” Seem nyob rau sab laug sidebar thiab ces nyem “tshawb fawb.”

Aside ntawm keywords, Koj yuav tau xyuas lub click-by npaum li cas ntawm koj ntxiv. Ib tug zoo Score txhais tau hais tias qhov ntxiv yog relevant rau cov searchers’ queries thiab yuav tsaws nplooj ntawv. Ib tug zoo Score txhais tau hais tias koj ntxiv yog irrelevant. Google lub hom phiaj tseem ceeb yog muab searchers qhov zoo tshaj plaws tau thiab uas txhais tau tias ua tus ads relevant rau lub keywords. Ib tug zoo score zoo tshaj rau koj ntxiv yog hais tias lawv tau txais ntau clicks li tau.

Competitor txoj kev ntse

Yog ib txoj kev zoo tshaj los sau sis tw txoj kev ntse rau Adwords yog los tshawb fawb koj competitors. Qhov no txhais tau tias to taub lawv cov keyword teev, kev sib tw qauv, muab, nplooj ntawv thiab yuav tsaws nplooj ntawv. Koj yuav tsum nco ntsoov tsim sis tw tsom xam nyob saum koj competitors. Qhov ntau koj paub txog koj competitors, Qhov yooj yim nws yuav tau sau sis tw txoj kev ntse. Qhov no yuav pab tau heev nyob rau hauv daim ntawv li cas uas zoo. Tsis tas li ntawd, Nws yuav pab tau kom paub tias cov txuj tshiab.

Cov cuab yeej zoo tshaj plaws yog lossi tshiab, Li ntawd, koj ib txwm nyob ib kauj ruam ntej koj competitors. Cov ntaub ntawv koj sau los ntawm cov cuab yeej no yuav pab kom koj txiav txim siab thiab nyob saum koj competitors. Thaj tsam li, muaj 29 Tuam txhab uas muag uas yog zoo hais txog koj li. Siv tej twj no los siv tej twj no, Koj yuav pom li cas cov tuam txhab uas muag ua thiab lawv nyob nraum ua zoo. Koj kuj nrhiav tau lawv cov tswv yim thiab txiav txim seb lawv yuav pab koj kawm tau ntawv zoo.

Zoo sib xws yog lwm yam zoo kawg thiab siv rau txoj kev ntse sis tw. Qhov no tso cai rau koj piv rau koj lub website rau competitors’ Saib seb hom kev kawm lawv nyob nraum tau txais. Ntxiv rau qhov uas yuav tau tsheb khiav hauv kev loj, Koj yuav xyuas tau domains thiab competitors saib yog hais tias lawv nyob nraum ua tsheb khiav los yog poob lag luam qhia tawm. Txoj kev ntse no sis tw yog tseem ceeb heev rau cov lag luam li cas. Koj yuav tau paub koj sib txeeb kom tau zoo. qhov zoo ces, Muaj cov cuab yeej dawb uas yuav muab koj ib lub tswv yim ntxhib uas koj sawv ntsug hauv txoj kev ua lag luam.

Thaum koj twb nrhiav tau koj competitors, Koj yuav pib piv tau lawv lub zog thiab tsis muaj zog. Muaj sis tw txoj kev ntse rau koj competitors yuav muab koj ib ntug thiab ua rau koj li cas zoo. Pab neeg no li cas yuav siv cov ntaub ntawv no los tsim tshiab li cas teg num, thiab lub tuam tsev muag khoom yuav siv cov ntaub ntawv no rau fine-tune nws muag scripts. Nws tseem ceeb heev uas yuav tsum muaj muag khoom thiab cov neeg muas zaub feedback thaum koj nyob nraum npaj koj cov kev sib tw tom ntej.

Keyword lawves

Thaum uas siv Adwords, Nws tseem ceeb heev uas yuav tsum tau nco ntsoov siv keywords uas muaj kev cuam tshuam koj cov lag luam offerings. Ua txhais tau tias, tsis txhob lo lus uas yog generic. tiag mas, siv cov nqe lus ntev xws li “organic zaub box tus me nyuam,” Nws yog ib kab lus uas yuav nyiam cov neeg muas zaub txoj cai. Nws yuav tsis zoo siv ntau yam keywords nyias, tab sis yog ho. Nws tseem ceeb heev uas yuav tau nco ntsoov tias cov neeg muas zaub yuav siv ntau lo lus los piav koj cov khoom thiab kev pab cuam, Li ntawd, kom paub tseeb tias sau tag nrho cov variations. Cov variations no yuav muaj xws li spelling variations, plural ntaub ntawv, thiab colloquial lus.

Google Ads Smart Campaigns siv keyword lawv, Uas txawv ntawm Google nrhiav campaigns. Cov no yog siv los phim koj ntxiv mus tshawb ib tug neeg yuav ua tau rau koj cov khoom los yog kev pab cuam. Feem ntau, Google pom zoo ntau xya rau kaum keyword lawv, Tab sis cov zauv uas koj siv yog mus rau koj. Xyuas kom koj siv keyword lawv uas zoo ib yam li cov luag tshawb uas neeg yuav siv los nrhiav koj cov khoom los yog kev pab cuam. Qhov ntau relevant koj keyword lawv yog, Feem ntau koj ntxiv yuav tshwm sim rau ntawm qhov kev tshawb nrhiav tau.

Tsim ntau campaigns yog ib txoj kev zoo kawg thiab phiaj txawv cov khoom pawg. Li no, Koj yuav tsom rua koj advertising pob nyiaj siv rau ib yam khoom los yog kev pab thaum uas ua rau nws yooj yim los piv rau kev kawm ntau yam keywords nyob rau hauv koj cov kev sib tw. Tsis tas li ntawd, Koj siv tau cov keywords rau ntau hom khoom. Koj kuj ua cais campaigns rau txhua leej highlight ib nam ntawm koj lub lag luam. Koj yuav edit ib smart kev sib tw los clicking rau nws lub npe thiab ces xaiv keyword lawv.

Koj twb txiav txim siab los advertise rau Google AdWords. Tab sis ua li cas koj tau qhov zoo tshaj plaws? Cov nta ntawm AdWords? Dab tsi rov li cas? Koj mam li nrhiav paub nyob rau hauv tsab xov xwm no. Thiab nyeem ntawv rau ntau cov ntaub ntawv ntxiv! Ces, siv cov tswv yim no kom tau qhov zoo tshaj plaws! Koj yuav zoo siab koj puas tau! Tseem nyeem ntawv ntxiv txog Google AdWords advertising thiab tau txais feem ntau ntawm koj ntxiv!

Advertising rau Google AdWords

Cov kev pab cuam ntawm advertising rau Google AdWords muaj ntau. Qhov kev pab cuam no yog ib txoj kev zoo kawg thiab kom koj tsav tsheb mus rau koj lub lag luam hauv zos. Ads yog pom thoob plaws hauv lub Google network thiab yog hais rau cov neeg uas txawj ntau searching lub web. Qhov no tso cai rau koj khiav raws nraim li muaj coob tus neeg saib koj ntxiv, nias rau lawv, thiab muab siab ua tes hauj lwm. Qhov no yuav pom ib tug zoo cuab yeej ua muag khoom thiab hom awareness.

Lwm cov kev pab uas siv Google AdWords yog muaj peev xwm phiaj cov audiences raws li qhov chaw, qhov tseem ceeb, thiab txawm tias hnub. Ntau cov lag luam khiav ads tsuas rau lub limtiam twg los ntawm 8 AM RAU AM 5 PM, Thaum muaj ntau lwm tus kaw rau lis xaus. Koj yuav xaiv tau koj lub hom phiaj tuaj raws li lawv qhov chaw thiab hnub nyoog. Koj kuj tsim ntse ntxiv thiab A/B kev ntsuam xyuas. Qhov zoo tshaj plaws yog cov uas yog relevant rau koj lub lag luam’ khoom thiab kev pab cuam.

Muaj zog correlation ntawm tus keywords koj siv rau koj lub website thiab nyob rau hauv cov ntawv nyeem yog ib qho tseem ceeb rau Google AdWords. Ua txhais tau tias, Li qub tas li ntawm keywords yuav ua rau koj ntxiv tshwm sim ntau thiab khwv tau nyiaj ntau dua. Qhov no li qub tas li yog dab tsi Google zoo li rau advertisements thiab yuav nqi zog koj yog hais tias koj khaws koj li qub tas li. Txoj kev zoo tshaj los advertise rau Google AdWords yog xaiv ib pob nyiaj siv uas koj yuav comfortably them taus thiab ua raws li cov tswv yim muab los ntawm lub tuam txhab.

Yog hais tias koj yog tshiab rau Google AdWords, Koj yuav activate ib tug dawb Express Account kom paub ntxiv txog qhov kev pab cuam. Thaum koj muaj ib tug nkag siab txog cov interface, Koj yuav siv sijhawm kawm txog lub kaw lus, los yog ntiav ib tug neeg pab koj. Yog hais tias koj tsis tau kov sab technical ntawm tus txheej txheem, Koj yuav tau saib koj ntxiv thiab saib seb lawv yuav ua tau zoo rau koj lub lag luam.

Cov nqi

Muaj ntau yam uas yuav muaj feem xyuam rau cov nqi ntawm Adwords. First of all, Koj tus keyword competitiveness yuav cawv tus nqi nyem. Keywords uas nyiam ntau lub tsheb nqi ntau dua. Piv txwv, Lub tuam txhab uas muaj ntawv kho mob yuav tsum paub tias nws tus nqi nyem (CPC) ncav cuag $54 Rau ib tug keyword hauv no sis tw niche. qhov zoo ces, Muaj ntau txoj kev los txo koj CPC los tau txais ib tug AdWords zoo score thiab dividing loj keyword npe rau hauv me sawv daws yuav.

Fiab, Ntau npaum li cas koj yuav siv rau koj cov kev sib tw ntxiv yuav nyob ntawm koj txoj kev ua lag luam. Tus nqi industries yuav them taus ntxiv, Tab sis ib tug tsis-kawg lag luam yuav tsis muaj cov nyiaj siv heev. Nqi ib click campaigns yog ib qho yooj yim los ntsuam xyuas thiab yuav muab piv nrog Analytics cov ntaub ntawv los txiav txim seb tus nqi tseeb ntawm ib nyem. tiam sis, Yog hais tias koj nyob nraum ib lub lag luam me, Koj yuav tau them tsawg tshaj li $12,000 los sis tsawg dua.

CPC yog txiav txim tau los ntawm cov competitiveness ntawm tus keywords koj xaiv, Koj twv ntau tshaj plaws, thiab koj qhov zoo Tshaj Plaws. Qhov yooj yim dua koj score, Cov nyiaj uas koj yuav siv rau txhua nyem. Thiab nco ntsoov tias ntau dua CPC nqi tsis tas zoo. Qhov zoo keywords yuav yield ntau dua CTR thiab txo CPC, Thiab lawv mam li ua kom koj rankings hauv qhov kev tshawb nrhiav tau. Qhov no yog vim li cas keyword kev tshawb fawb tseem ceeb heev rau cov lag luam me, Txawm tias tsuav yog nyuam qhuav pib.

Ua ib advertiser, Koj yuav tsum xav txog cov demographics ntawm koj cov neeg tuaj saib. Txawm hais tias desktop thiab laptop luag tshawb yog tseem common nowadays, Muaj coob tus neeg uas xav siv lawv tes txawb tes rau lawv nrhiav. Koj yuav tsum paub tseeb tias koj allocate ib feem coob ntawm koj cov nyiaj siv mobile li. Txwv tsis pub, Koj yuav mus wasting nyiaj rau unqualified tsheb khiav. Yog hais tias koj xav tau nyiaj rau Adwords, Koj yuav tsum tsim ib qho ntxiv uas appeals rau cov neeg no.

Nta

Seb koj puas tshiab rau AdWords los yog koj outsource nws tswj, Tej zaum koj yuav tau wondering yog hais tias koj yuav tau txais qhov tawm ntawm nws. Tej zaum koj kuj muaj tau wondering yog hais tias lub koom haum uas koj nyob nraum ua hauj lwm nrog ua txoj hauj lwm zoo tshaj plaws. luckily, Muaj ntau nta AdWords uas yuav pab tau koj lub tuam txhab tau qhov tawm hauv lub platform advertising platform. Tsab xov xwm no yuav piav txog tsib qhov tseem ceeb tshaj plaws nta mus nrhiav AdWords.

Yog ib qhov yooj yim tshaj nta ntawm Adwords yog qhov chaw targeting. Nws nyob hauv cov kev sib tw teev zaub mov thiab tso cai rau ob leeg yooj ywm thiab qhov chaw targeting. Qhov no yuav pab tau rau cov lag luam me, Thaum nws tso cai rau cov zaub kom tau tso tawm kom pom tias keeb kwm los ntawm ib qhov chaw specific. Koj kuj tseem hais tau kom koj xav kom koj ntxiv mus tshawb xyuas tias explicitly pav koj qhov chaw. Nws tseem ceeb heev uas yuav tau siv qhov chaw targeting li ntau tau – Nws yuav maximize qhov zoo ntawm koj advertising.

Lwm tseem ceeb feature ntawm AdWords yog bidding. Muaj ob hom bidding, Ib tug rau manual ntxiv thiab ib rau automated advertisements. Koj yuav txiav txim siab uas yog ib qho zoo tshaj rau koj cov kev sib tw raws li hom ntxiv koj yog targeting thiab tus nqi koj xav siv rau txhua tus. Manual bidding yog qhov zoo tshaj plaws rau cov lag luam me, Thaum automatic bidding yog qhov zoo tshaj plaws rau loj ones. hais, manual bidding yog kim tshaj automated bidding.

Lwm nta Adwords muaj xws li kev lis kev cai loj thiab ntau yam zaub ads tshuab. Flash maj mam tau phased tawm, Tab sis koj yuav siv tau ntau hom ntawv rau koj ntxiv. Google kuj pub koj ntxiv qhov chaw mus rau koj ntxiv, Ua kom koj ctR. Google tus enormous network ntawm servers pub rau ib tug ceev muab rau neeg noj platform. Nws bidding lawv kuj pub rau contextual mapping, Uas yuav pab tau rau targeting koj ntxiv rau qhov chaw zoo tshaj plaws thiab demographics.

rov li cas

Rov li cas Adwords pub koj phiaj qhua rau koj lub website raws li lawv tus cwj pwm yav dhau los. Qhov no yog pab tau rau cov websites loj uas muaj ntau yam khoom los yog kev pab cuam. Rov li cas advertising yog tswj cov audiences, Li ntawd, nws yog wise ya qhua nyob rau hauv koj database. Qhov no xyuas kom meej tias cov ntxiv uas tshwm sim rau koj cov neeg siv yog relevant rau cov khoom los yog kev pab uas lawv twb nyuam qhuav ntsia. Yog hais tias koj xav tau qhov tawm ntawm koj cov kev sib tw rov li cas, Koj yuav tsum to taub txog koj cov neeg muas zaub muas khoom.

pib, Tsim ib tug account dawb nrog Google tus rov li cas rau qhov kev pab cuam. Qhov no yuav pab koj khiav uas ntxiv yog clicked rau thiab uas ones tsis. Koj kuj tseem khaws cov uas ntxiv yog converting. Qhov no yuav pab kom koj ua kom koj cov campaigns adwords campaigns thiab boost koj lub website nrhiav cav optimization. tiam sis, Txoj kev no kim kim thiab koj yuav tsum paub xyov yuav teev koj pob nyiaj siv kom tau qhov zoo tshaj plaws rov qab rau koj advertising siv.

Bidding rau trademarked keywords

Yog hais tias koj twb trademarked ib lub sij hawm, Koj yuav tsum twv rau nws. Trademarks yog zoo kawg thiab rau kev pov thawj thiab keywords. Koj yuav siv trademarked keywords hauv koj ntxiv thiab ib daim qauv, Yog lo lus no relevant rau koj lub lag luam. Koj kuj siv trademarked lus los tsim ib nplooj ntawv yuav tsaws nrog lub keyword. Qhov zoo score ntawm trademarked keywords nyob ntawm ntau yam, Nrog rau qhov uas lawv nyob nraum twv rau.

Muaj peb hom vim li cas kom tsis txhob bidding rau trademarked keywords hauv Adword. Thawj, Koj tsis tau siv koj trademark nyob rau hauv ib daim qauv yog hais tias nws yuav tsis authorised los ntawm tus tswv trademark. Fiab, Ib trademark tsis tau siv nyob rau hauv ib daim qauv yog hais tias nws yog ib feem ntawm lwm lub tuam txhab lub website. Google tsis txiav npluav trademarked keywords, Tiamsis nws qaug zog. Nws kuj txhawb sib txeeb rau trademarked keywords thiab muab tus nqi ntxiv.

Yog hais tias koj competitors siv koj lub npe trademarked, Lawv yuav twv rau nws kom lawv sij hawm uas hnyuj hnyo hauv SERPs. Yog hais tias koj tsis twv rau nws, Koj competitor yuav coj kom zoo dua nws. Tiam sis yog tus competitor tsis paub hais tias koj nyob nraum bidding rau koj lub npe, Tej zaum yuav muaj nqis ntxiv ib tug tsis zoo keyword rau koj tus account. Nyob rau hauv tej rooj plaub, Koj yuav muaj ib lub sij hawm zoo winning hauv lub SERPs nrog ib trademark-tiv thaiv lub npe.

Lwm vim li cas kom tsis txhob bidding rau trademarked keywords yog tias siv cov keyword yog kis tsis tau cov kev pab. tiam sis, Feem ntau cov tsev hais plaub tau pom tias bidding rau trademarked keywords tsis constitute trademark infringement. tiam sis, Qhov xyaum no muaj raws li txoj cai implications. Nws yuav ua rau koj lub lag luam, Tab sis nyob rau hauv qhov ntev mus dhia nws yuav pab tau koj. Qhov no yog ib hom yuam kev hauv PPC advertising. Qhov yuav tshwm ntawm qhov xyaum no tsis tseeb, Thiab nws tseem ceeb heev uas yuav tsum tsis txhob muaj tej misunderstandings ua ntej bidding.

In Adwords, Koj yuav teem tau koj ntxiv los xaiv ib match Broad match los yog kab lus match. Koj kuj teeb ib zaug xwb keyword ad pawg. Thiab thaum kawg, Koj yuav kho tau koj cov qhab nia zoo rau koj nyiam. Tab sis ua ntej koj pib, Muaj tej yam tseem ceeb heev uas yuav tau nco ntsoov tias. Ntais ntawv broad match: Nws yog qhov zoo tshaj plaws los nrhiav cov neeg uas searching rau koj cov khoom los yog kev pab cuam. Kab lus ntais ntawv: Qhov kev xaiv no zoo suited rau cov neeg uas muaj ib lub tswv yim sab nraud txog qhov khoom los yog kev pab lawv yog Sfering.

Ntais ntawv broad match

Thaum uas siv sab match hauv Adwords, Koj xav kom koj tsom rua txoj cai keywords. Broad match keywords muaj lub tswv yim biggest ntim thiab yuav pab tau koj nrhiav tau qhov tseem ceeb tshaj plaws keywords. tig, Sab match keywords yuav pab koj txuag tau nyiaj rau koj cov nyiaj siv los txo irrelevant clicks thiab ua conversion tus nqi. Broad match keywords kuj siv los phiaj niche ciaj uas muag. Broad match keywords no kuj zoo kawg thiab rau cov tuam txhab uas muag uas muaj ntau yam khoom thiab kev pab.

Piv txwv, Khaub ncaws khaub ncaws yuav muag me ntsis tiab dub tiab, los yog plus-size poj niam tiab. Broad match yuav tau txhab kom muaj cov nqe lus no li negatives. zoo li no, Koj yuav cais tau cov ntsiab lus xws li liab los yog liab dawb. Koj mam li nrhiav tau tias sab match yuav sharper rau cov nyiaj tshiab thiab campaigns tshiab. Nws ua rau kev txiav txim zoo siv ntau specific keywords, Tiam sis yog hais tias koj nyob nraum unsure txog dab tsi koj nyob nraum sim phiaj, sim ib sab match ua ntej.

Ua ib advertiser tshiab, Tej zaum koj yuav tau siv sab match li koj default hom. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias sab match yuav ua rau ntxiv uas tej zaum yuav tsis relevant rau koj lub lag luam. Kuj, Koj yuav tau kam nrog npaj txhij txog queries uas tej zaum yuav irrelevant. Qhov no tsis yog ib lub tswv yim zoo yog hais tias koj nyob nraum tshiab rau Adwords thiab muaj tsis muaj lub tswv yim yuav siv ntau hom match hom.

Thaum uas siv sab match hauv Adwords, Xyuas kom koj nyob nraum targeting txoj cai keywords. Broad match yog cov generic match hom, Li ntawd, nws tso cai rau koj ntxiv los qhia rau ntau hom lus. Qhov no yuav pab tau koj tau ntau clicks rau koj ntxiv, Tab sis koj yuav tau them ze ntawm lawv thiab kom paub tseeb tias tsuav yog relevant rau koj lub lag luam. Li ntawd, yog li, Thaum xaiv ib sab match keyword, xyuas kom nws qhov yuam kev koj lub lag luam’ niche lag luam.

Kab lus ntais ntawv

Siv cov kab lus Match xaiv nyob rau hauv Adwords tso cai rau koj paub seb cov neeg muas zaub yog searching rau analyzing dab tsi lawv hom nyob rau hauv qhov nrhiav bar. Yog limiting koj siv los tshawb nrog cov kab lus exact, Koj yuav zoo phiaj koj cov neeg tuaj saib. Kab lus Match yog ib txoj kev zoo kawg thiab txhim kho cov kev kawm ntawm koj cov kev sib tw ntxiv thiab tau txais ib tug ntau dua ROI. Kawm ntxiv txog kab lus match hauv Adwords, nyeem rau.

Nrog qhov chaw no, Koj cov keywords yuav zoo targeted vim lawv yog hais txog dab tsi yog searching rau. Google twb tau siv match hom txij thaum pib them. nyob rau hauv 2021, Tsuav yog hloov qhov uas koj siv cov chaw no. Kab lus match yog tus hloov rau sab match modifiers. Tamsim no, Koj yuav tsum siv ob hom ntawv. Kab lus match yuav tsum tau keywords kom tau tib yam li cov query thiab cov nqe lus.

Piv txwv, Ib kab lus match nyiaj tej zaum yuav profitable dua ib exact match nyiaj. Qhov no zoo yuav tsis tshwm sim rau luag tshawb nrog lub keyword intact, Tab sis nws yuav qhia rau cov nqe lus uas yog relevant rau koj lub lag luam. Kab lus match hauv Adwords yog ib txoj kev zoo kawg thiab phiaj cov neeg siv tsis muaj ib daim ntawv loj loj keyword. Li ntawd, yog li, Dab tsi yog qhov kom zoo dua siv kab lus Match hauv Adwords? Muaj ntau yam. Wb saib txhua leej txhua tus.

Ib daim ntawv zoo keyword yog qhov zoo tshaj plaws los thaiv unwanted clicks. Cov AdWords Negative Keywords muaj ntau tshaj 400 cov keywords uas koj yuav siv tau optimize koj ntxiv. Ib daim ntawv zoo keyword yog ib tug zoo kawg thiab pab koj paub tias keywords yog generating tsawg kawg yog ROI. Koj yuav siv tau daim ntawv no txuag kaum rau nees nkaum feem pua ntawm koj nrhiav ib tug siv. Koj kuj siv tau cov kab lus tsis zoo match keywords.

Single keyword ad pawg

Tsim ib Adwords tib keyword ad pawg no kuj yooj yim. Yog ib cov kev pab cuam ntawm hom ad yog tias nws yog hyper-specific rau ib zaug xwb keyword. Qhov no yuav ua kom koj zoo score thiab pab koj tau txo nqi ib conversion. Nws kuj pab phim lub keywords rau qhov ntxiv. Cov pab pawg neeg editor yog ib qho yooj yim siv thiab tso cai rau koj luam ib pawg uas twb muaj lawm ib pawg nyob rau hauv ib qho teeb meem feeb.

Tsim ib zaug xwb keyword ad pab pawg neeg no tsis yog pib. Koj tsuas siv tau rau keywords uas tau txais 20 mus rau 30 tshawb xyuas txhua lub hlis. Txoj kev no muaj nws disadvantages thiab yuav tsum tsuas siv ceev faj. Tsis tas li ntawd, Nws yuav khib nyiab thiab dag zog. Koj yuav tsum phua koj ib pawg thaum koj nyob nraum paub tseeb tias koj keywords yuav muaj nrhiav ntim ntim. Xyuas kom meej tias koj nyob nraum siv txoj kev no kom yog, nco ntsoov ua raws li cov kauj ruam nram no.

Thaum tsim ib SKAG, nco ntsoov siv exact match keywords. Qhov no yuav pab kom koj tsis txhob siv cov keywords zoo thiab txhim kho koj click-by tus nqi. Koj kuj siv SKAGs mus kuaj demographic tweaks thiab twv kev kho. Nco ntsoov tias ib exact match keyword yuav tsis ua tau tib geographically los yog rau li lawm. Yog hais tias ib pawg muaj xws li ib yam khoom xwb, Koj yuav xav txwv pes tsawg tus exact match keywords nyob rau hauv nws.

Lwm pab feature ntawm Single Keyword Ad pawg yog muaj peev xwm kho koj bids raws li keywords thiab neeg siv tus cwj pwm. Qhov no tso cai rau koj tau nyem click-by nqi, Qhab Nees Zoo, thiab txo nqi tsawg dua. tiam sis, Lub ntsiab disadvantage yog tias qhov ntxiv yuav tsuas tshwm sim thaum ib tug tseem ceeb keyword yog nrhiav. luv, Ib zaug xwb keyword ad yuav tsum siv xwb thaum koj nyob nraum 100% Kom paub tseeb tias koj cov khoom yuav muag.

Qhab Nees

Muaj peb yam uas yuav muaj feem xyuam rau koj cov qhabnias zoo rau Adwords, Thiab kev txhim kho lawv tag nrho yog ib qho tseem ceeb uas yuav tau txais ib ranking siab. Ntawm no yog ib co tswv yim uas koj yuav siv tau los txhim kho koj score. Nyeem ntxiv. o Xaiv ib daim qauv zoo uas zoo tshaj plaws. Yog hais tias ib daim qauv yog generic, Cov neeg siv yuav tsis tau txiav txim seb puas yuav tsis yog relevant. Xyuas kom paub tseeb tias ib daim qauv ntawm koj cov keywords, thiab surround nws nrog cov ntawv nyeem thiab nrhiav cov ntsiab lus. Thaum tus searcher clicks rau qhov ntxiv, Nws theem tuaj rau cov relevant tshaj ib. Ib tug zoo score yog raws li relevancy.

o Saib koj cov qhab nia zoo. Yog koj pom ib daim qauv uas tsis muaj CTR, Tej zaum yuav yog lub sij hawm los pause nws thiab hloov cov keyword. Koj yuav tsum hloov nws nrog lwm yam. Tab sis saib rau cov pab pawg neeg negative keywords! Cov no yog cov ones uas tej zaum yuav muaj teebmeem tsis zoo rau koj score. Hloov lawv yuav tsis tsuas tsa koj score zoo, Tab sis kuj pab kom koj luam ib daim qauv. Li ntawd, tsis txhob hnov qab mus xyuas koj cov score zoo feem ntau!

o Xyuas koj daim click-through-rate. Zoo score yog ib qho kev ntsuas muaj pes tsawg tus neeg clicked rau koj ntxiv tom qab pom nws nyob rau hauv ib nrhiav. piv txwv li, Yog 5 Neeg clicked koj ntxiv tab sis tsis nyem koj ntxiv, Koj qhov zoo tshaj plaws yog 0.5%. Yog hais tias ib tug zoo score yog siab, Koj qhov ntxiv yuav tshwm sim ntau dua nyob rau hauv kev tshawb nrhiav tau, thiab yuav raug nqi tsawg dua. Nws tseem ceeb heev uas yuav tau nco ntsoov tias koj tsis tau tswj txhua yam, Li ntawd, xyuas kom paub tseeb tias cov metric no metric thiab.

Lwm yam uas raug rau score zoo yog raug nqi ib nyem. Ib tug zoo score yuav ua rau koj CPC, Tab sis cov teebmeem sib txawv ntawm keyword rau keyword rau keyword. Raws li muaj ntau lwm nam ntawm nrhiav cav li cas, Yeej tsis pom li cas qhov zoo score rau CPC tam sim ntawd, Li ntawd, saib nws lub sij hawm. Ua koj zoo Score yuav muaj ib feem loj rau qhov zoo ntawm koj cov kev sib tw li cas. Cov kev pab cuam ntawm ib tug zoo Score yuav khees lub sij hawm.

Nqi nyem ib nyem

Thaum txiav txim seb tus nqi nyem koj yuav siv tau raws li ib phiaj, Xav txog koj tus nqi thiab koj pob nyiaj siv. Piv txwv, ib yam khoom uas raug nqi $200 ua kom muaj ntau li ntau tau 50 nyem ntawm ib CPC ntawm $.80, uas yuav yog ib tug 5:1 rov qab mus peev (ROI). Ua txhais tau tias, Yog hais tias koj nyob nraum sim muag ib $20,000 Khoom, CPC of CPC $0.80 nuj koj yuav nqa ib muag khoom ntawm $20,000, whereas yog hais tias koj nyob nraum muag ib $40 Khoom, Koj yuav siv tsawg tshaj li ntawd.

Muaj ntau txoj kev los txo tus nqi nyem. Aside ntawm optimizing extensions thiab yuav tsaws nplooj ntawv, Kuj muaj ib co tswv yim los txo CPC. Koj yuav ua raws li Marta Turek tus qhia txog yuav txo CPC nyob rau hauv txoj kev zoo tshaj plaws tau tsis sacrificing visibility thiab clicks. Txawm hais tias yog tsis muaj ib daim zais cia daim zais cia kom tau zoo ROI, Cov tswv yim no yuav ua tau kom zoo thiab txo CPC. Li ntawd, yog li, Qhov zoo tshaj plaws yog qhov zoo tshaj los txo koj tus nqi nyem rau Adwords?

zoo tagnrho, Koj tus nqi nyem yuav nyob ib ncig ntawm tsib xees rau ib nyem, Thiab nws yog qhov zoo tshaj plaws rau ntawd. Qhov yooj yim dua koj CTR, Feem ntau koj yuav khwv tau los ntawm cov kev sib tw. Thaum koj yuav tau them rau advertising, Koj yuav tsum to taub tus nqi ntawm koj cov neeg muas zaub. Qhov no yuav txiav txim seb koj yuav tsum tau siv los ntawm koj cov neeg tuaj saib targeted. Koj yuav tsum xav txog qhov CTR (nyem-mus txog tus nqi) Kom paub tseeb tias tsuav yog relevant thiab pab.

Nqi nyem rau Adwords yuav tswj manually los yog automatically. Koj yuav qhia tau koj cov nyiaj txhua hnub thiab manually xa bids. Google yuav xaiv cov twv kom tau raws li koj cov nyiaj siv. Koj kuj yuav tau teem ib twv ntau twv ib keyword los yog ib pawg. Manual bidders kom tswj cov bids thaum Google txiav txim siab uas ntxiv rau qhov chaw rau cov zaub network. Tus nqi nyem rau koj ntxiv nyob ntawm seb zoo tsim thiab optimized koj daim qauv yog.

Ntais ntawv broad match

Yog hais tias koj nyob nraum pib ib cov kev sib tw tshiab, Koj yuav xav siv sab match li tus keyword zoo. Koj yuav nrhiav tau ib co keywords ntxiv rau phiaj nrog sab match. Ntawm no yog ib co kev siv no keyword zoo. Koj yuav tau saib xyuas cov zoo ntawm koj ntxiv. Koj yuav tau khiav zoo li cas koj ntxiv yog ua nyob rau hauv kev sib piv rau lwm tus hauv koj niche. Broad match hauv Adwords yuav yog txoj kev zoo meej rau gauge tej zaum koj cov kev sib tw.

Thawj kom zoo dua sab match yog tias nws filters tawm irrelevant tsheb khiav. Koj kuj txwv tau pes tsawg tus tshawb queries koj tau txais los ntawm hom uas zoo. Lub downside rau sab match yog tias koj tsis tau li targeted ib cov neeg tuaj saib raws li koj xav tias. txuas ntxiv, Koj yuav muaj converting muag khoom yog ho txo. Broad match tsis yog ib tug zoo xaiv yog hais tias koj nyob nraum sim tsav tsheb mus rau ib yam khoom. luckily, muaj lwm yam, Txoj kev zoo rau phiaj koj cov neeg tuaj saib.

Sab match modifier yog tus default match hom nyob Adwords. Nws yog tus nyiam tuaj match hom, Thaum nws mus txog rau broadest tuaj. Nrog sab ntais ntawv, Koj cov yeeb yam ntxiv thaum cov neeg nrhiav ib tug keyword los yog kab lus uas yog hais txog koj cov khoom los yog kev pab. Broad match keywords yuav ua rau ntau clicks, Tiam sis nws tseem ceeb heev uas yuav tau saib lawv zoo kom koj nyob nraum tsis wasting koj cov nyiaj rau irrelevant tsheb.

Siv sab match ua ib keyword uas zoo yuav txuag tau koj ntau lub sij hawm. Google processes lawm 3.5 Kuj tshawb xyuas ib hnub twg, Nrog 63% Lawv los ntawm mobile li. li no, Nws tseem ceeb heev uas yuav nrhiav tau qhov zoo keywords siv nyob rau hauv koj cov kev sib tw. Derek Hooker, Ib contributor rau lub Conversion Sciences blog, pom zoo tsim keyword variations siv ntau hom match hom. Li no, txo ib tug siv thiab ensuring cov campaigns targeted campaigns.

Siv sab match hauv Adwords rau koj ntxiv yuav txo tau pes tsawg tus irrelevant clicks, Muaj ua koj impression muab thiab txo koj tus nqi nyem. In the long run, Qhov no yuav ua kom cov relevance ntawm koj ntxiv thiab ua rau koj conversion tus nqi. Tej zaum koj yuav tau tag rau ntau npaum li cas clicks koj tau txais los ntawm koj cov kev sib tw nrog txoj kev no. Cia li nco ntsoov nyeem cov lus hauv qab no. Hauv lub meantime, muaj kev lom zem nrog AdWords!

Kab lus ntais ntawv

Siv cov kab lus match feature hauv Adwords yuav ua rau koj cov kev sib tw visibility los uas tas koj qhia ntxiv rau cov neeg uas yog searching rau koj exact keyword los yog kaw variations ntawm nws. Yog tso ib daim ntawv opt-in hauv koj lub website, Koj yuav ntes qhua’ Paub meej txog email li cas. Thaum nplooj ntawv views yog ib txoj kev los ntsuas pes tsawg tus neeg mus xyuas koj lub website, Qhua yog nws qhov nws. Koj yuav tsim tau ib tug neeg sawv cev rau ntau hom neeg siv.

Siv variants rau keywords yuav pab koj phiaj ntim keywords. Google yuav las mees keywords nrog cov lus ua hauj lwm. Qhov txheeb xyuas tau hauv 175,000 keywords tos pab ntxiv. Google cov ntawv tshaj tawm tsis ntev los no ntawm variants qha tau lub hwj huam ntawm kab lus match. Nws rog nrhiav marketers xav txog optimization thiab SEM tswv yim. Nws yuav ua kom conversions los txog rau (6) lub sij hawm. Kab lus match muaj ntau kom zoo dua. Qhov no yuav muab koj ib lub tswv yim precise ntau lub tswv yim uas yuav ua kom koj cov kev sib tw tau.

Thaum sab match thiab kab lus match yog ob leeg pab tau, Lawv muaj lawv qhov txawv thiab cov kev pab cuam. Kab lus match yuav tsum tau ntau specificity dua sab match, Tiam sis tsis undermine qhov tseem ceeb ntawm lo lus txiav txim. Ntxiv rau qhov uas yuav tsum tau muaj keywords, Kab lus match kuj pub koj ntxiv phau ntawv ntxiv rau koj query. Qhov kev xaiv no kim kim tshaj plaws, Tiam sis muaj loj implications dua sab match. Nws tseem yooj ywm yooj ywm dua sab match, Uas yuav qhia tau ntxiv raws li ib tug wider ntau yam kev tshawb nrhiav cov ntsiab lus.

Yog hais tias koj nyob nraum tsis paub tseeb seb lo lus siv, Kab lus match yog txoj kev mus. Ib generic ntxiv tias tsuas ntsiab lus rau cov nplooj ntawv qeb ntawm ib yam khoom tseem yuav zoo, Thaum ib kab lus match ntxiv tias qhov yuam kev lub caij nyoog keyword yog targeted. Thaum tsim nyog, Kab lus match yuav ua rau koj score zoo. Tab sis koj yuav tsum ceev faj xaiv koj cov nqe lus ua tib zoo. Qhov no yuav pab kom koj ua kom koj cov kev sib tw Adwords.

Thaum uas kho kom haum, Kab lus match hauv Adwords yuav pab koj tsom xam koj cov neeg muas zaub’ Tshawb xyuas thiab txiav txim seb hom keywords lawv nyob nraum searching rau. Thaum uas siv tau kom zoo, Kab lus match yuav pab koj nqaim koj cov neeg tuaj saib thiab ua kom koj xa rov qab mus rau ib tug siv. Nws tseem beneficial siv kab lus match hauv conjunction nrog bidding automations. Ces, Koj yuav kuaj tau ib lub tswvyim thiab txhim kho koj campaigns ntxiv’ kev kawm tau zoo.

Negative keywords

Siv cov keywords zoo kawg thiab txhim kho koj tag nrho nrhiav intent. Cov keywords no yuav siv tau los cais ntxiv rau pob zeb liab los yog zoo sib xws, Ua koj campaigns zoo dua. Tsis tas li ntawd, Tsis zoo keywords pub koj drill rau koj phiaj tuaj, txo ib tug siv thiab ensuring cov campaigns targeted campaigns. Siv cov dawb Google Ads Keyword Planner kom paub tej zaum tseem ceeb keywords yog ib txoj kev zoo kawg thiab tau pib.

Koj yuav yooj yim nrhiav tau cov keywords tsis zoo keywords siv Google thiab typing hauv lub keywords koj tseem tabtom phiaj. Ntxiv tag nrho cov keywords uas tsis haum nyob rau hauv lub sij hawm nrhiav koj AdWords tsis zoo keyword daim ntawv teev. Koj kuj mus xyuas koj Google Nrhiav Console thiab analytics los txiav txim seb cov ntsiab lus muaj tsis zoo nrhiav intent. Yog koj nrhiav ib tug tshawb query uas muaj ib tug nqi conversion tus nqi, Nws yog qhov zoo tshaj plaws tshem nws los ntawm koj cov kev sib tw ntxiv altogether.

Thaum tib neeg nrhiav tej khoom los yog ntaub ntawv, Feem ntau lawv feem ntau hom lus thiab cov nqe lus hais txog qhov khoom los yog kev pab lawv xav tau. Yog hais tias koj muaj relevant keywords, Koj ntxiv yuav qhia ntej koj competitors’ ntxiv. Tsis tas li ntawd, Qhov no yuav ua rau kom cov relevance ntawm koj cov kev sib tw. Piv txwv, Yog hais tias koj muag roob nce toj, Koj yuav xav twv rau “nce toj” Ntau dua li lub sij hawm ntau dua “Dawb,” uas yuav muab tso tawm rau tag nrho cov neeg siv.

Yog hais tias koj xav kom tsis txhob ntxiv raws nraim match luag tshawb, Koj yuav tsum xav txog kev siv tsis zoo match keywords. Li no, Koj yuav tsis tshwm sim rau tej keywords tsis zoo yog ib tug neeg siv hom nyob rau hauv ob lub caij nyoog match keyword kab lus thiab cov kab lus. Koj kuj xaiv tau siv tsis raws nraim match keywords yog hais tias koj hom npe yog zoo hais txog sib los yog cov nqe lus zoo sib xws. Koj yuav txawm siv tsis zoo exact match keywords los lim tawm raws li cov nqe lus.

remarketing

Remarketing nrog Adwords yog ib tug haib web li cas txheej txheem uas enables lag luam qhia relevant ntxiv rau qhua yav dhau los qhua ntawm lawv lub website. Qhov no zoo pab lag luam reconnect nrog qhua yav tas los qhua, ua rau muaj conversions thiab ua rau cov hlau lead. Ntawm no yog ib co kev pab cuam ntawm remarketing. First of all, Nws pab koj mus cuag yav tas los cov website qhua nyob rau hauv ib txoj kev personalized. Fiab, Qhov no zoo pab koj khiav thiab analyze uas qhua yog cov yuav khoom thiab kev pab. thib peb, remarketing tej hauj lwm rau tej lag luam loj.

Thaum nws tawm los remarketing nrog Adwords, Nws yog ib qho yooj yim mus tsis meej pem. Nyob rau hauv kev muaj tiag, Hom advertising no zoo ib yam li hauv internet advertising. Thaum tib neeg tawm hauv ib lub website, Lawv cov ntaub ntawv yoojyim ib txoj kev uas lawv xav tau thiab xav tau. Remarketing nrog Adwords siv cov ntaub ntawv no mus phiaj qhua uas raws li koj criteria. Ntxiv rau retargeting, Koj yuav siv Google Analytics cov ntaub ntawv los ya koj daim ntawv teev remarketing.

Muaj ntau cov kev pab cuam khiav ib Google Adwords kev sib tw. Them yog targeted thiab scalable. Nws yuav pab tau koj nce hom recognition sai. Thiab vim Google kev tshawb fawb tau pom tias them ntxiv kom lub probability ntawm ib organic nyem los ntawm 30 feem pua, Lawv yuav ua tau ib peev excellent peev. Ntawm no yog ob peb yam ntawm cov kom zoo dua. Tseem nyeem ntawv kom nrhiav tau qhov kom zoo dua uas khiav ib Adwords kev sib tw. Thiab tau pib hnub no! Thaum koj twb tsim los pab koj pob nyiaj siv, Pib generating zoo tsheb hnub no!

Google Adwords yog Google tus them nrhiav advertising qhov kev pab cuam

Besides pab koj lub website rank organically, Google Ads kuj yuav pab koj mus txog ib cov neeg tuaj saib uas targeted advertisements. Them-per-click advertising, kuj hu ua PPC, Yog ib txoj kev zoo los ua kom muaj tsheb khiav los tso rau hauv koj lub website thiab tsuas them thaum cov neeg siv nyem rau lawv. Cov advertisements tshwm sim saum organic tau thiab feem ntau nyob saum los yog hauv qab ntawm Google SERPs. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias muaj ib co caveats rau PPC advertising.

Yog ib cov kev pab cuam loj ntawm Google Adwords yog nws cov nqi tsawg. Tsis zoo li tsoos advertising, Nws tsis tas yuav muaj tswv yim loj loj nyiaj yuav zoo. Tsis muaj yam tsawg kawg nkaus uas yuav tsum tau muaj, thiab koj yuav teem tau ib pob nyiaj siv rau koj ntxiv rau ib lub hauv paus txhua hnub. Koj kuj xaiv tau phiaj koj ntxiv raws li qhov chaw thiab lub zos, uas yuav pab tau yog koj muaj ib lub lag luam ua hauj lwm, piv txwv.

Tsim ib qho advertisement zoo, Koj yuav tsum xaiv cov keywords uas koj lub hom phiaj yuav siv los nrhiav koj lub website. Qhov zoo tshaj plaws keywords yog cov sawv daws yuav nrhiav tagnrho. Nco ntsoov xaiv cov keywords uas koj ntseeg yuav ua tau. Nco ntsoov tias yog hais tias koj tsis paub dab tsi yog searching rau, Koj yuav nco ntsoov ntxiv keywords tom qab rau. Koj yuav tsum tau khaws nco tias koj yuav tsis guarantee tias koj advertisement yuav yog tus thawj tshwm sim rau Google.

Lwm cov kev pab cuam ntawm Google Adwords yog muaj peev xwm phiaj specific li. Nyob ntawm koj lub lag luam’ xav tau, Koj yuav xaiv tau koj phiaj tuaj thiab lawv li lawm. Koj kuj kho koj twv raws li, automatically bidding ntau dua rau li thiab txo rau lwm tus. Muaj ntau hom ntxiv, uas txawv rau lawv tus nqi. Ob peb lwm hom advertisements no kuj muaj los ntawm qhov google Adwords program. tiam sis, Ib tug piv txwv zoo yog tso tawm kom pom ib tug qauv zoo, uas tshwm sim rau web pages.

Nws yog scalable heev

Ib lub lag luam yuav wildly vam meej los siv cov tshuab scalable tshuab. Kev tawm yog ib tug piv txwv prime piv txwv. Nws yog scalable heev, thiab tsis tas yuav tsum tau ib lub tuam txhab loj cov chaw muab kev pab los teev. Subscription services, On the other hand, Tsis tas yuav lub tuam txhab los nqis peev pab rau ntau yam los yog ua hauj lwm ntau tus neeg ua hauj lwm. Mobile apps, ib yam nkaus thiab, scalable. Lawv yuav tau downloaded los ntawm txhiab tus neeg txhua hnub, Thiab tuam txhab uas muag tsis tau reinvent lub log thaum lawv nthuav.

Lub hom phiaj ntawm ib lub lag luam yog mus ntsib lag luam zov, Thiab cov zov hloov lub sij hawm li neeg tastes thiab cov chaw muab kev pab nce. Tsis muaj lub nruab scalable, Cov lag luam yuav tsum lossi adapt thiab nthuav kom tau hloov cov neeg zov me nyuam zov. Txwv tsis pub, Lawv yuav poob efficiency thiab zoo muab kev pab, Uas yuav muaj feem xyuam rau cov neeg relations thiab lub koob npe nrov ntawm lub lag luam. Vim li no, scalable lag luam yog tseem ceeb heev rau tuav ib profitable lag luam profitable. Thaum scalable lag luam yog yooj yim kom lawv muaj thiab tuav, Ib lub lag luam uas tsis tau teev yuav nriaj kom nrog zov tshiab thiab loj hlob.

Lub tswvyim ntawm scalability yuav thov tau ntau qhov chaw ntawm ib lub lag luam, Los ntawm kev kawm aids faib channels. Tsis yog txhua nam ntawm lub lag luam yog scalable, Thiab qhov uas lawv ua li ntawd, tej zaum yuav tsis npaum li cas rau tej lub hom phiaj. qhov zoo ces, tshuab tau ua qhov no lawm. Tsis yog txhua qhov chaw ntawm lub lag luam yuav tau scaled tib lub sijhawm, Li ntawd, ib lub lag luam yuav tsum kub siab rau qhov chaw scalable.

Thaum scalability tseem ceeb heev rau tag nrho cov lag luam, Cov lag luam me yog tshwj xeeb tshaj yog xav tau nws. Cov lag luam me muaj txwv cov chaw muab kev pab thiab qhov loj tshaj tej zaum yuav loj hlob. Lawv cov chaw muab kev pab yuav tsum siv wisely. ntev mus ntev tuaj, Lawv undergo ib metamorphosis li lawv cov nom tswv ua paub qhov kev ua si. Tsis muaj peev xwm teev, Ntau cov lag luam me tsis los yog fold zoo rau nws. Tab sis thaum cov nom tswv muaj cov foresight ua li ntawd,, Cov lag luam no yuav thrive.

Nws yog ib tug them-per-click auction

Google tus them-per-click lawv pub advertisers twv rau keywords uas yog relevant rau lawv cov khoom thiab kev pab. Google Ads xam xav pom raws li cov keywords los yog keyword pawg uas ua rau cov bids. Yog hais tias tus eCTR yog tsawg dua, Qhov ntxiv tsis compel cov neeg siv nyem rau nws. Vim li no, Google ua kom paub tseeb tias advertisers muaj ib twv txaus kom tau qhov chaw muaj siab.

Cov ntau yam ntxiv, Ib qhov ntau tshaj Ad Rank yuav muaj nyob rau sab saum toj txoj hauj lwm rau lub sij hawm nrhiav lub sij hawm nrhiav, Raws li tus thib ob ntau tshaj ranked ntxiv, li ntawd, thiab thiaj li. Ads uas tsis tau raws li cov kev cai yuav tsis tau qhia rau Google. Qhov zoo score thiab Max CPC twv yog qhov tseem ceeb uas txiav txim seb tus Ad Rank, As Well as cov competitiveness ntawm cov auction.

Ib twv siab tsis guarantee ib yeej nyob rau hauv cov auction, Tiam sis nws yuav ua rau koj yuav tau txais ib nyem. Tsis hais tus CPC, Ib tug zoo score thiab Ad Rank yuav pab koj tau qhov zoo tshaj plaws rov qab rau koj PPC advertising. Ua li no, Koj yuav khwv tau ib tug tseem ceeb rov qab los ntawm PPC advertising. Yog hais tias koj paub tias koj nyob nraum ua dab tsi, PPC advertising yuav profitable rau koj lub lag luam.

Tus nqi-per-click, LOS YOG CPC, hais txog tus nqi koj them rau ib nyem. Koj ntau tshaj CPC yog tus nqi ntau tshaj uas koj nyob nraum kam them. Txhua zaus koj khiav ib PPC auction, Koj lub CPC yuav hloov. Nws yog ib tug tseem ceeb heev li cas metric uas pab koj to taub ntau npaum li cas nws cov nqi mus cuag ib tug neeg muas zaub. Paub ntau npaum li cas koj nyob nraum siv yuav txhawb koj txo koj advertising pob nyiaj siv.

Nws yog targeted heev

Nrog kev pab los ntawm AdWords, Koj yuav advertise rau Google tus nrhiav cav kom mus zoo raws tej cov neeg muas zaub uas yog specifically nrhiav koj cov khoom los yog kev pab. Vim hais tias cov neeg no twb xav nyob rau hauv koj cov khoom los yog kev pab cuam, Koj yuav qhia tau rau lawv tias koj nyiam nyiam ntau lub tsheb thiab boost muag khoom. Nrog tej lub targeted advertising network, Koj kuj tseem yuav ua kom conversion nqi. Hauv qab no yog ib co kev ua rau koj cov kev sib tw AdWords.

Nws kim heev

Thaum nws yeej muaj tseeb tias AdWords yog incredibly kim, Nws muaj ntau yam kev pab cuam. Rau starters, Koj yuav khiav thiab ntsuas koj campaigns saib uas ntxiv yog generating tsheb khiav. Nws tseem tau phiaj ciaj uas muag thiab keywords, uas yuav pab tau koj nce awareness ob lub zos thiab teb chaws. Thiab zoo tshaj plaws, Koj yuav tswj tau koj cov nyiaj txiag uas muaj kev pab los ntawm extensions. Kawm kom optimize koj AdWords campaigns, ua raws li cov tswv yim no:

Google Ads yuav tsis pheej yig, tab sis yog ho. Tus nqi nyem (CPC) varies ntawm keyword rau keyword rau keyword, thiab nws tseem ceeb heev uas yuav tau nkag siab txog txhua tus yog tsim nyog. Ntau ntxiv yog kim tshaj lwm tus, Teem lawv kom yog yuav pab tau koj nyob rau hauv koj cov nyiaj txiag. Lwm yam yuav xav txog yog tus nqi hlau lead (CPL) – Ib co keywords yuav raug nqi ntau rau desktops dua rau mobiles, Tab sis lwm tus yuav raug nqi tsawg rau mobile li.

Yog hais tias koj nyob nraum khiav ib lub lag luam me, Koj tsis tas yuav siv $10k ib lub hlis saib meaningful tau. qauv ntawm qhov luaj li cas 10 mus rau 15 nyem ib hnub twg txaus rau kev ntsuam xyuas koj tus account. Piv txwv, Tej zaum koj yuav tau them $5-8 Ib nyem rau ib qhov kev lag luam hauv tsev kev lag luam ntxiv, Thaum muaj kev sib tw targeting industries uas them nqi yuav hais kom 175,000 duas ib nyem. Aside ntawm kim kim, Tus kws paub hauj lwm PPC tseem yog ib txoj kev xaiv zoo rau ib lub lag luam me dua ntiav ib lub koom haum.

Thaum Google tus PPC advertising qhov kev pab cuam no mas zoo, Nws tseem tsis tshua muaj neeg kim heev. Nws yog ib qho yooj yim saib vim li cas muaj coob tus neeg xaiv kom tsis txhob AdWords altogether thiab lo rau SEO txheej txheem xwb. Tiam sis yog hais tias koj nyob nraum tsis ntshai them me ntsis ntxiv rau boost koj lub website visibility, Koj yuav tsum xav txog AdWords ua ib haib li cas cuab yeej cuab tam. Yog hais tias ua kom zoo, Nws yuav them tawm lub sij hawm loj.

Muaj ntau txoj kev los siv AdWords los txhawb koj lub website. Neeg feem coob siv nws rau ib tug them-per-click basis, Tab sis koj kuj siv tau nqi-per-impression los yog nqi-tshaaj bidding rau phiaj specific audiences. Cov neeg siv cov neeg siv kuj siv AdWords los tsim ntau yam cuab yeej lag luam, Xws li keyword tiam thiab ua tau tej yam thwmsim. Kawm siv AdWords los txhawb koj lub website!

Single keyword ad pawg

Single keyword ad pawg no pab tau yog hais tias koj tseem tabtom kub siab rau koj kev siv zog rau ib lub sij hawm nrhiav ib lub sij hawm nrhiav. Ua qhov no, Koj yuav tsis txhob them rau irrelevant clicks thiab xyuas kom koj ntxiv yog triggered xwb rau relevant queries. tiam sis, Ib zaug xwb keyword ad pawg ua muaj lawv drawbacks. Thawj, Lawv yuav tsum tsim ob versions txawv ntawm tib daim qauv rau txhua keyword. Qhov no yog lub sij hawm-consuming thiab yuav ua rau siab yog hais tias koj tsis them xim rau lub nuances ntawm tus keyword.

Fiab, Ib zaug xwb keyword ad pawg yuav ua rau koj zoo score. Zoo score yog ib tug kwv yees ntawm qhov zoo tshaj plaws ntawm koj ntxiv, nplooj ntawv thiab keyword. Cov qhab nees ntau dua txhais tau tias zoo ntxiv thiab txo nqi. Ads nrog cov qhab nees zoo dua cov qhab nees yuav raug tso tawm kom pom hauv kev tshawb nrhiav tau. thib peb, Ib zaug xwb keyword ib pawg yuav muaj kev sib tw los siv, Tiam sis nws puas tsim nyog lub sij hawm thiab dag zog. Koj yuav pom ntau zog ROI tsis pub dhau ob peb lub hlis.

Lwm kom zoo dua ib zaug xwb keyword ad pawg yog tias lawv muab koj tswj koj tus account. Qhov no yog ib qho tseem ceeb heev uas koj muaj ntau yam khoom los yog kev pab cuam. Li no, Koj yuav tsom xam koj cov chaw muab kev pab thiab boost koj campaigns nrog ntau yam ntxiv thiab yuav tsaws nplooj ntawv. Single keyword ad pawg no kuj raug nqi zoo thiab yuav txo tau koj CPC thiab txhim kho koj CTR. Yog li ntawd, vim, Nws yog worthwhile siv SKAGs thaum boosting koj nrhiav cav li cas campaigns.

Lwm kom zoo dua ntawm SKAGs yog tias nws guarantees zoo dua scores. Adwords’ Zoo score yog lossi hloov thiab raws li ntau yam, Uas tsis yooj yim observable ntawm sab nraud. Tab sis, txoj kev hais, SKAGs nce CTR thiab zoo nyob targeting nrhiav cov ntsiab lus uas tshaj sab keyword kab lus. Li ntawd, yog hais tias koj nyob nraum nrhiav ib txoj kev zoo rau phiaj koj cov neeg tuaj saib, sim tsim ib SKAG rau nws.

Automated bidding

Yog hais tias koj xav maximize koj Google Adwords li cas kev sib tw, Koj yuav tsum xav txog kev siv bidding. Lub tshuab no mas feem ntau yeej pab tau, Tab sis koj yuav tsum paub tseeb tias koj saib xyuas kom zoo. Automated bidding yuav tsum siv nrog koj grey hlwb kom tau qhov tawm hauv koj cov kev sib tw ntxiv. pib, ntawm no yog ib co tswv yim:

Siv cov Enhanced CPC twv hom. Twv no yog zoo li manual bidding, Tab sis koj yuav ntseeg lub Google Ads algorithm ua qhov tsim nyog kho. Enhanced CPC bidding yog ib kauj ruam zoo kawg thiab thawj kauj ruam mus rau automation. Pab kom hom bidding, Nyem cov checkbox hauv qab no tus manual bidding teev thiab xaiv Enhanced CPC ntawm tus dropdown. Tus twv ntau twv yuav tau coj mus ua tus account ntau tshaj CPC.

Twv uas zoo uas koj yuav siv nyob ntawm koj lub hom phiaj thiab cov nyiaj tau los. Muaj rau hom bidding tswv yim tias Google muaj. Txhua lub hom phiaj muaj nws cov hom phiaj thiab muaj nyob rau hauv. Xaiv qhov zoo tshaj rau koj lub lag luam. Nco ntsoov tsim conversion funnels khiav cov ntsiab ntawm koj cov kev sib tw. Koj yuav tau optimize koj twv zoo. Siv bidding yuav pab koj maximize koj profits, Tab sis nws tsis lav 100% cov kev pab them nqi.

Siv phiaj nqi tshaaj (CPA) Zoo muab koj tswj ntau tswj bidding. Nws yog ib txoj kev excellent rau teem koj bids raws li tus xav pom ntawm ib conversion. Ntxiv rau qhov teem ib phiaj CPC, Koj kuj siv tau no zoo nyob campaigns thiab ntxiv pawg. Yog koj paub koj tus CPA, Koj yuav siv tau bidding hla ib pawg thiab campaigns.

Nws tseem ceeb heev uas yuav tau saib xyuas cov bidding uas zoo. Automated bidding muaj ntau cov kev pab cuam, nrog rau cov nqi conversion. Nws kuj siv tau los cuag hom tshiab los yog pawg. Siv cov ntaub ntawv txias, automated bidding yuav twv seb thaum muag khoom yuav tshwm sim, uas tig txhim kho koj conversion nqi. Yog hais tias koj loj txog maximizing koj ROI, bidding yog txoj kev mus. Ob peb tweaks yuav ua rau tag nrho qhov txawv hauv koj cov kev sib tw.

Cov qhab nees zoo

Muaj ntau txoj kev los txhim kho koj cov score zoo score rau Adwords campaigns. Ntxiv rau qhov kev txhim kho koj CTR thiab click-by tus nqi, Koj yuav tsum ua kom koj nplooj ntawv yooj yim rau navigate rau qhua. Google yuav rank koj ntxiv raws li lawv keeb kwm kev kawm keeb kwm, relevance mus nrhiav lub sij hawm nrhiav, thiab nias-mus txog tus nqi. Ib txoj kev zoo los txhim kho koj cov score zoo yog rotate koj ads nquag thiab kuaj lawv tiv thaiv tsis tau sib. Google tus algorithm soj ntsuam tag nrho cov kev kawm ntawm txhua ntxiv muab nws qhov zoo tshaj plaws tau.

Lub click-by tus nqi (CTR) Ntawm tus keyword yog ib qhov zoo tshaj yuav txiav txim seb qhov zoo score rau ib keyword. Qhov yooj yim dua CTR, Qhov ntau relevant koj ntxiv yog mus nrhiav tus searcher. ntxiv thiab, Ntxiv nrog CTRs yuav rank ntau dua nyob rau hauv cov organic nrhiav tau. tiam sis, Ua kom koj zoo score, Koj yuav tsum paub koj tus kheej nrog tag nrho tej yam uas tej yam CTR. Aim muaj ib tug CTR ntawm 7 los yog ntau dua.

Ob peb yam contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav siv tau ntau hom tswv yim los txhim kho ntau xwb. Koj kuj siv Google tus Ad Preview thiab Diagnosis Tool saib dab tsi yog tsis ua hauj lwm. Muaj ib co kev zoo los txhim kho koj cov score hauv Adwords thiab nce koj CTR. Li no, Koj yuav tau maximize cov impressions koj ntxiv thiab them tsawg rau txhua tus.

Ntxiv rau kev txhim kho CTR, Koj cov kev sib tw AdWords kev sib tw zoo score txiav txim seb koj ntxiv clicks. Qhov no yog vim yog cov relevance ntawm lub keywords thiab cov ntawv siv nyob rau hauv qhov ntxiv. Qhov zoo score kuj considers cov nplooj ntawv yuav tsaws kev kawm. To taub tag nrho peb yam yuav pab koj txiav txim seb qhov kev hloov twg yuav tsum tau ua nyob rau hauv koj cov kev sib tw. Kho cov yam yuav nce tsheb khiav thiab clicks. Txoj kev zoo tshaj los txhim kho koj cov score zoo yog xyaum ua tej yam txawv thiab pom uas yuav ua hauj lwm zoo rau koj lub lag luam.

Ua koj zoo Score yog ib feem tseem ceeb heev ntawm koj cov nyiaj nrhiav kev sib tw li cas. Nws yog ib qhov tseem ceeb tshaj plaws uas txiav txim seb koj yuav ua li cas ntxiv. Qhov yooj yim dua koj score, Qhov ntau dua koj CPC twv. Boosting koj zoo Score yuav muab koj ib tug sis tw ntug hla bidders thiab nce koj ROI. Tab sis nco ntsoov, Yog tsis ceev kho rau kev txhim kho koj zoo score. Nws yuav siv sij hawm, xyaum ua tej yam, thiab refinement.

Nqi nyem ib nyem

Tus nqi nyem (CPC) Rau Adwords varies raws li qhov kev lag luam thiab keyword. Thaum qhov nruab nrab CPC rau Adwords yog $2.32, Ib co keywords raug nqi ntau tshaj lwm tus. Sib txeeb ntawm ib qho kev lag luam plays ib lub luag hauj lwm txiav txim rau tus nqi ntawm Adwords. Piv txwv, “tsev ruaj ntseg” generates ntau tshaj tsib zaug li ntau clicks li “pleev xim rau.” tiam sis, Harry shave qws siv cov keyword “qws tsoo” advertise thiab them $5.48 nyem. Txawm hais tias qhov no yog ib sab CPC dua lwm tuam txhab uas muag, Lawv tseem muab tso rau ntawm nplooj ntawv thib peb ntawm qhov tshawb xyuas tau thiab generated $36,600.

Tus nqi nyem rau Adwords varies nyob ntawm qhov zoo ntawm tus keyword, ib phau ntawv, thiab yuav tsaws nplooj ntawv. zoo tagnrho, Tag nrho peb hais yog relevant rau cov khoom los yog kev pab tau advertised. CtR txhais tau tias qhov ntxiv yog pab tau rau cov neeg siv. Cov lus no yuav pab koj txiav txim seb tus nqi ntau npaum li cas. Thaum kawg, Lub hom phiaj yog optimize koj tus nqi nyem rau qhov zoo TSHAJ PLAWS ROI.

Lwm tseem ceeb metric yog raug nqi conversion. Thaum lub CPC rau ib qho ntxiv kom ntau zog, Ib conversion ntau dua conversion tus nqi yuav tsum. Siv Google enhanced CPC twv optimization feature yuav pab koj cuag qhov no. No feature automatically adjusts koj twv raws li qhov txheeb xyuas tau ntawm qhov ntxiv. Nws yog ib qho zoo tshaj rau niche keywords vim nws tso cai rau koj ncab koj pob nyiaj siv. Tus nqi nruab nrab conversion rau Adwords yog $2.68.

Nqi ib nyem rau Adwords varies nyob ntawm qhov kev lag luam. Thaum advertising rau adwords rau lwm qhov chaw nqi tsawg tshaj li $1, Google ua rau feem ntau ntawm nws cov nyiaj los khiav nrhiav ntxiv. Tej zaum yuav tau underpay, Tab sis cov clicks no tej zaum yuav tsis tau targeted txaus. CPCs yog teem los bidding txheej txheem los yog formulas siv los ntawm lub tuam txhab uas muag. Cov websites, On the other hand, Them cov advertiser thaum ib tug qhua clicks rau qhov ntxiv.

Tus CPC rau Facebook ntxiv yuav hloov nyob ntawm seb cov neeg hnov mob rau qhov ntxiv. Koj kuj manually teev cov CPC twv rau Facebook ntxiv. Qhov tsawg tshaj plaws CPC yog $0.45 Ntxiv rau apparel thaum lub siab yog $3.77 Rau cov advertisers nyiaj txiag advertisers. Lwm txoj kev ua nyiaj rau Facebook yog siv haiv neeg ntxiv. Cov ntxiv zoo li ib feem ntawm ib blog thiab yuav tsis cuab kev. taboola, piv txwv, Yog ib tug nrov nrov network.

Adwords yog ib tug zoo kawg thiab rau tsim SEM ntxiv. Nrhiav cav li cas yog ib tug tseem ceeb heev nam ntawm cov lag luam li cas. Nws yog ib tug targeted mas targeted, tawv taub, thiab nqis cuab yeej uas leej twg yuav siv tau. Nyeem ntxiv. Ntawm no yog li cas Adwords tej hauj lwm. Siv txoj cai keywords yog ib qho tseem ceeb los ua koj conversions thiab maximizing koj pob nyiaj siv. Kawm ntxiv, download peb dawb qhia. Koj yuav pib txhawb koj lub lag luam hnub no!

Adwords yog ib auction

Tej zaum koj yuav tau nug koj tus kheej, “Yog Adwords ib auction?” After all, Koj yuav twv rau qhov chaw koj ua hauj lwm xav? luv, cov lus teb yog muaj. Tus nqi ntawm AdWords yog teem los competitors bidding rau tib keyword. Cov sis tw keywords hla industries, thiab koj yuav tau competing tiv thaiv cov lag luam sab nraum koj tus kheej. Twv tsis yog tus nqi, Tab sis tsuas zoo li cas koj yuav them yog hais tias koj yog tus competitor bidding rau lub keyword.

Tsis hais qhov luaj li cas ntawm koj pob nyiaj siv, Nws tseem ceeb heev uas yuav tau to taub tias AdWords yog ib auction. Qhov no txhais tau tias nws yuav raug nqi nyiaj raws li ib tug xov tooj ntawm tej yam, Xws li qhov luaj li cas ntawm koj ntxiv thiab cov qhua uas koj nyob nraum targeting. Yog hais tias koj tsis paub tus CPA thiab koj twv seb tus nqi, Tej zaum koj yuav xav siv ib Software-as-a-Service xws li Google Analytics.

Nyob google AdWords, Hauv internet lag luam twv rau keywords thiab nrhiav cov ntsiab lus. Vim hais tias cov auction yog raws li score zoo, Tus bidder ntau tshaj yuav yog lub siab tshaj plaws rau daim ntawv uas advertisements, Tab sis cov bids tsis tas dictate qhov kev txiav txim uas lawv tshwm sim. Tus high-bidder feem ntau yeej txoj hauj lwm, Tab sis cov qis-bidder yuav yooj yim outrank ib competitor thiab coj qhov chaw saum toj kawg nkaus rau cov nplooj ntawv nrhiav tau.

Google AdWords siv ib ob-nqe auction lawv txiav txim seb uas ntxiv tshwm sim thaum cov neeg nrhiav keywords hais txog lawv cov khoom los yog kev pab. Advertisers qhov chaw bids rau keywords hais txog cov khoom los yog kev pab lawv muaj thiab twv rau qhov zoo tshaj plaws, cov keywords tseem ceeb tshaj plaws. AdWords yog ib tug advertising lawv uas enables advertisers los tswj lawv cov nqi thiab qhov chaw. Txawm tias Google lub hom phiaj yog muab advertisements advertisements, Qhov no yog nyob deb ntawm ib guarantee.

Nyob rau hauv lub Google AdWords lawv, Sab saum toj ad txoj hauj lwm yog muab rau lub siab-ranked ntxiv. Thawj txoj hauj lwm nyob rau hauv cov auction no tsis yog ib txwm ib guarantee. Adranks fluctuate thiab yuav hloov dramatically, Nyob ntawm seb cov advertisers thiab sib txeeb rau ib tug tseem ceeb keyword. Li ntawd, yog li, Yog hais tias koj nyob nraum sim ruaj ntseg ib qhov chaw saum toj kawg nkaus, Nws yog imperative paub yuav ua li cas.

Koj twb zaum pom cov advertisements rau Google lub platform, Tab sis koj puas paub tias nws ua haujlwm zoo ib yam li eBay? Nws zoo li ib auction, Nrog peb slots uas yog twv rau ntawm tus ntau tshaj-bidder. Tab sis zoo li cas yog daim zais cia? Adwords yog ib auction, ib yam li eBay. Nyob rau hauv cov auction, advertisers qhia Google tus nqi ntau npaum li cas lawv nyob nraum kam them ib nyem. Tus tom ntej ntau tshaj bidder them yog ib penny ntau tshaj qhov high-bidder.

Thaum bidding rau keywords, Koj yuav tau xaiv keywords uas txheeb rau koj lub lag luam. Koj yuav tau xaiv ib match hom. Match hom hais txog li cas zoo Google qhov yuam kev qhov tseem ceeb. Muaj ntau hom match hom, nrog rau lub caij nyoog, kab lus, hloov sab. Raws nraim yog lub caij nyoog tshaj plaws, Thaum kab lus thiab sab yog qhov tsawg kawg yog-exact. cuaj kaum, Koj yuav tau xaiv cov keywords tseem ceeb tshaj plaws rau koj lub website thiaj li yuav vam meej nrog AdWords.

Nws yog scalable heev

Lub lifeblood ntawm scalability yog tshuab. Ua koj cov nyiaj tau los thiab nyiaj margins yog yooj yim dua puas tau ua ntej. Siv automation thiab skilled tshwj xeeb yuav pab tau koj teev. tiam sis, Nws tseem ceeb heev uas koj npaj koj tus kheej rau kev loj hlob. Ntawm no yog ib co tswv yim los pab koj xyuas kom koj lub tuam txhab yog scalable. Teev hauv qab no yog peb txoj kev los txhim kho koj lub lag luam scalability. Nyeem ntawv rau koj nrhiav tau seb koj yuav ua tau koj lub lag luam ntau profitable.

Siv ib scalable huab yuav ua rau koj lub lag luam yooj ywm thiab efficiency. Yog leveraging Azure, Koj yuav tsim apps uas khiav rau ntau cov cav tov. Qhov no tso cai rau koj yooj yim teev thiab hloov lawv configuration li xav tau. Qhov no ua rau lawv zoo tagnrho rau zuj zus lag luam nrog lub caij bandwidth fluctuations. Nrog rau hom huab huab kev pab, Koj yuav ua tau kom koj muaj peev xwm thiab ceev tsis worrying txog kev kawm. Koj cov neeg muas zaub yuav hlub koj lub lag luam! Yog hais tias koj nyob nraum xav tau scalable infrastructure, xav txog huab computing services.

Cov lag luam uas yog scalable yuav yooj yim kov cov mounting scope thiab workload. Cov lag luam muaj xws li software, subscription, e-commerce, downloads, franchising, zog, khw muag khoom saw hlau, thiab ntau lwm leej lwm tus. Yog koj lub lag luam yog scalable, Nws yuav loj hlob thiab thrive txawm nyob rau hauv ib tug economy yooj yim. Qhov no ua rau nws yooj yim mus kho rau tus microscopic zov ntawm koj cov neeg tau. Koj kuj loj hlob koj lub tuam txhab scope thiab nyiaj li xav tau.

Cov ntaub ntawv tshuab, scalability txhais tau hais tias muaj peev xwm pab kom ntau zov thaum tseem tuav nws cov qauv. Ua muag ntim ntim yog feem ntau muaj kev sib tw yooj yim, Thaum nws yuav muaj feem xyuam rau profitability thiab efficiency. Nyob hauv lub ntiaj teb nyiaj txiag, scalability yuav pab tau ib lub tuam txhab tuav ib npoo npoo txawm tias thaum nws ntim ntawm muag khoom tsub kom. Thiab scalability no kuj yog ib qhov zoo tshaj yuav rau ntug dej. Muaj ntau zog zov, Ntug dej yuav tsum adapt thiab teev lawv lub nruab kom nrog thov.

Nws yog targeted heev

AdWords yog ib tug haib advertising cuab yeej uas lub hom phaj cov neeg uas tej zaum yuav xav nyob rau hauv koj cov khoom. Cov neeg uas twb xav nyob rau hauv koj cov khoom no tej zaum yuav nws. Keyword match hom pab koj tswj cov lus thiab nrhiav cov ntsiab lus uas feem ntau yog cov ntsiab lus rau koj lub lag luam. Koj yuav siv tau cov cuab yeej tseem ceeb xws li cov Keyword Planner nrhiav qhov zoo tshaj plaws keywords. pib, download tus dawb Keyword Planner cuab yeej cuab tam.

Muaj ntau ntau nam yuav tsum paub thaum siv Adwords. Nqi nyem ib nyem, Qhab Nees, Hloov sab ntais ntawv, Thiab tsis zoo keywords yog cia li ob peb. Koj yuav nrhiav tau qhov zoo tshaj plaws los advertise siv cov tswv yim no nyob rau hauv tsab xov xwm no. Koj yuav tau nrhiav tau txoj kev zoo tshaj los optimize koj cov kev sib tw thiab ua rau feem ntau ntawm koj cov nyiaj siv. Nyeem ntawv rau nrhiav tau tus secrets ntawm advertising nrog Adwords. Daim zais cia rau ib cov kev sib tw zoo yog optimize rau ob leeg nqi thiab zoo.

Qhab Nees

Adwords’ Qhab Nees (QS) Yog ib qho kev ntsuas uas txiav txim seb relevant thiab zoo koj adverts yog. Lub kaw lus no zoo ib yam li google organic ranking algorithms. Ads nrog QS muaj ntau relevant rau cov neeg siv thiab tej zaum yuav tau txia. ntxiv thiab, QS yuav txo tus nqi nyem (CPC).

Koj QS tseem ceeb heev vim hais tias nws txiav txim seb koj yuav them ib keyword. Keywords uas tsis muaj QS yuav ua rau kev kawm txom nyem thiab tsis muaj CTR. Ads nrog QS yuav tau txais kev tso cai zoo thiab nqi zoo. Qhov zoo score yog ntsuas rau ib teev ntawm ib tug mus 10. Tej zaum koj yuav tau zam tsis zoo keywords nyob rau hauv groupings. Nyob ntawm koj txoj kev lag luam, Koj QS yuav poob hauv qab kaum, uas yuav ua tau kom koj cov nqi.

Google tus zoo Score yog txiav txim tau los ntawm cov relevance ntawm koj ntxiv, qhov tseem ceeb, nplooj ntawv thiab yuav tsaws nplooj ntawv. Yog hais tias qhov zoo tshaj plaws yog siab, Koj ntxiv yuav muaj ntau yam rau lub keyword. Conversely, Yog hais tias koj QS muaj tsawg kawg nkaus, Tej zaum koj yuav tsis tau li relevant li koj xav tias nws yog. Nws yog lub hom phiaj tseem ceeb ntawm Google muab qhov zoo tshaj plaws rau cov neeg siv thiab yog hais tias koj ntxiv tsis phim cov ntsiab lus ntawm qhov chaw, Koj yuav poob tej neeg muas zaub.

Ua kom koj QS, Koj yuav tsum paub tseeb tias koj ntxiv match nrhiav intent ntawm koj cov neeg siv. Nws txhais tau tias koj keywords yuav tsum zoo txheeb rau lawv nyob nraum nrhiav. mob(nurses), zoo ib yam li, Yuav tsum tau ntes tiam sis yuav tsum tsis txhob stray ntawm lub ntsiab. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntsiab lus nrhiav thiab hais txog phau ntawv. Qhov no yuav xyuas kom meej tias koj daim qauv yuav muab tso tawm rau hauv lub teeb zoo tshaj plaws.

In a nutshell, Zoo score yog ib tug indicator ntawm li cas koj ntxiv thiab seb lawv zoo li cas. Qhov zoo score yog xam raws li tus CPC twv koj twb teev. Ib tug score ntau dua qhia tias koj ntxiv ua hauj lwm zoo thiab yog converting qhua. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias ib QS ntau dua yuav txo koj tus nqi nyem (CPC) thiab nce tus nqi conversions uas koj tau txais.

Hloov sab ntais ntawv

Broad match hauv Adwords yuav yog ib lub tswv yim phem. Ads tej zaum yuav raug tso tawm rau cov neeg uas nrhiav unrelated lus, costing advertisers nyiaj lawv tsis muaj thiab poob rau lwm advertisers. Koj yuav siv tau ib tug hloov sab nraud kom tsis txhob muaj teeb meem, tab sis koj yuav tsum siv “hauv” Lossis “Plus” kos npe rau koj lub sij hawm nrhiav. Uas yog, Koj yuav cais tau cov ntsiab lus xws li liab, Liab, thiab luaj li cas, Tab sis koj tsis tau ntxiv rau koj tsis zoo.

Hloov sab ntais ntawv yog ib nruab nrab av ntawm sab thiab kab lus qhov yuam kev. Qhov kev xaiv no tso cai rau koj phiaj ib cov neeg tuaj saib loj uas muaj ib tug nqi txwv nyiaj. Hloov sab ntais ntawv locks ib lo lus nyob rau hauv ib kab lus tseem ceeb siv cov kab lus tseem ceeb siv cov “+” parameter. Nws qhia Google tias tus tshawb query yuav tsum muaj ntawd lub sij hawm ntawd. Yog hais tias koj tsis muaj lo lus “Plus” nrhiav lub sij hawm nrhiav, Koj yuav muab tso tawm rau sawv daws.

Tus Modified sab match hauv Adwords pub koj xaiv lo lus uas triggers koj ntxiv. Yog koj xav mus cuag coob tus neeg tau txais kev pab, siv ntais ntawv. Koj kuj muaj xws li variants thiab synonyms. Hom match pub koj qhia ib variations variations uas yog relevant rau tus nrhiav query. Koj yuav txawm siv thaum lawv tseem sab match thiab modifiers phiaj ntau audiences thiab nqaim koj kub siab.

hais, Hloov sab ntais ntawv yog ib tug xaiv zoo thaum nws tawm los targeting cov ntsiab lus nrhiav cov ntsiab lus. Modified sab qhov yuam kev zoo rau cov ciaj uas muag me me vim muaj tsawg dua competitors. Lawv yuav phiaj specific keywords uas muaj tsawg nrhiav tagnrho. Cov neeg no feem ntau yuav tau ib yam dab tsi uas yog relevant rau lawv. Piv rau sab match, hloov sab qhov yuam kev yuav muaj ib tug conversion ntau dua conversion tus nqi. Tus modified sab match hauv Adwords yuav phiaj niche ciaj uas muag.

Negative keywords

Ntxiv tsis zoo keywords hauv koj cov kev sib tw Adwords yuav khaws koj lub website dawb los ntawm unwanted tsheb. Cov keywords yuav muab ntxiv rau ntau theem, Los ntawm cov kev sib tw tseem rau ib pawg ntxiv. tiam sis, Ntxiv negative keywords rau theem tsis ncaj ncees lawm yuav mess txog koj cov kev sib tw thiab ua unwanted tsheb khiav tshwm sim rau koj lub website. Txij thaum cov keywords yog exact qhov yuam kev, Nco ntsoov tias koj xaiv qhov tseeb ua ntej yuav muab lawv. Hauv qab no yog ib co tswv yim los pab koj ua qhov zoo tshaj plaws ntawm keywords hauv koj cov kev sib tw Adwords.

Thawj kauj ruam yog tsim ib daim ntawv uas tsis zoo keywords rau koj Adwords campaigns. Koj yuav tsim tau cov npe rau cov neeg txawv nyob rau hauv tib vertical. Tsim ib daim ntawv teev, nyem lub icon nyob rau sab saum toj kaum ntawm lub Adwords UI thiab ces xaiv “Sib qhia tawm.” Koj muaj npe tau daim ntawv teev npe raws li koj xav tau. Thaum koj muaj koj daim ntawv teev npe, Lub npe nws tsis zoo keywords thiab kom paub tseeb tias ntais ntawv yog.

Cov kauj ruam tom ntej no ntxiv koj tsis zoo keywords rau koj Adwords campaigns. Ntxiv cov keywords, Koj yuav xyuas tau kom meej tias koj cov ads muaj qhia rau cov neeg uas tej zaum yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Thaum ntxiv negative keywords yuav pab koj tswj koj tus qauv siv, Lawv kuj yuav pab koj streamline koj lub tsheb khiav los eliminating khib nyiab ad campaigns. Muaj ntau txoj kev siv keywords nyob rau hauv koj cov kev sib tw, Tab sis qhov tutorial no yuav qhia koj txoj kev zoo tshaj plaws.

Lwm lub tswv yim tseem ceeb nco ntsoov thaum tsim tsis zoo keywords rau koj campaigns yog ntxiv misspellings thiab plural variations. Ntau misspellings yog hom nrhiav queries, thiab ntxiv plural versions, Koj yuav xyuas kom meej tias koj negative keywords daim ntawv teev yog li comprehensive tau. Ntxiv cov keywords tsis zoo keywords, Koj yuav zoo thaiv tau cov kab lus uas hnyuj hnyo rau cov nqe lus thiab cov ntsiab lus. Muaj lwm txoj kev ua tsis zoo keywords nyob rau hauv koj cov kev sib tw. Koj yuav muaj xws li cov keywords tsis zoo keywords nyob rau hauv ib pawg thiab campaigns, Xws li siv kab lus match tsis zoo thiab ntxiv rau koj cov kev sib tw ntxiv.

Thaum teem tau negative keywords, Koj yuav tsum ua li ntawd rau ib theem kev sib tw. Cov keywords yuav thaiv ntxiv los uas qhia rau queries uas tsis txheeb rau koj cov khoom. Piv txwv, Yog hais tias koj muag cov kev ua si khau, Nws yuav zoo siv tsis zoo keywords rau cov kev sib tw theem. tiam sis, Txoj kev no tsis advisable rau tag nrho advertisers. Xyuas kom tshawb fawb keywords rau koj lub lag luam ua ntej teem tau negative keywords hauv Adwords.

Cov kev pab cuam ntawm Google Adwords yog tias nws yeej qhov yuam kev advertisers’ advertising ntsiab lus rau publisher cov nplooj ntawv. Adwords pub advertisers kom tsheb khiav mus rau lawv cov websites thiab shares cov nyiaj nrog cov publisher. Nws kuj pab publishers monetize lawv cov ntsiab lus los xyuas fraudulent clicks. Kawm ntxiv txog Adwords thiab nws cov kev pab cuam. Xwb, Mus ntsib Google tus Adwords txhawb lub website kom paub ntxiv. Nws yog dawb thiab zoo heev!

PPC advertising

Tsis zoo li tsoos zaub ntxiv, PPC advertising rau Google tus Adwords platform siv ib theem nrab auction los txiav txim seb tus CPC. Ib bidder nkag mus rau tus nqi (hu ua “twv”) thiab ces waits saib yog hais tias lawv xaiv rau zaub. Thaum lawv vam meej, Lawv ntxiv tshwm nyob rau hauv cov cav nrhiav tau nplooj ntawv. Advertisers yuav phiaj qhov chaw los yog li lawm, Thiab lawv yuav teem twv modifiers los ntawm qhov chaw.

Qhov tau kawg nkaus, Ib winning PPC kev sib tw yuav tsum tau raws li kev tshawb fawb keyword thiab cov creation ntawm ib nplooj ntawv yuav tsaws optimized rau ntawd keyword. Relevant campaigns generate txo nqi, Vim Google kam them tsawg rau relevant ntxiv thiab ib satisfying yuav tsaws nplooj ntawv. Phua ib pawg, piv txwv, Yuav ua tau kom tus nqi click-through tus nqi thiab zoo score ntawm koj ntxiv. Thiab thaum kawg, Cov relevant ntau thiab zoo tsim koj ntxiv, Qhov ntau profitable koj PPC advertising yuav.

PPC advertising yog ib tug haib cuab yeej los txhawb koj lub lag luam hauv internet. Nws pub advertisers phiaj ib tug neeg tuaj saib raws li lawv txaus siab thiab cia tib si. Lawv yuav tailor lawv campaigns rau specific geographical qhov chaw, li, nruab hnub, thiab ntaus ntawv. Nrog rau txoj cai targeting, Koj yuav yooj yim mus txog ib tug neeg tuaj saib mas-targeted tuaj thiab maximize cov zoo ntawm koj cov kev sib tw ntxiv. tiam sis, Koj yuav tsum tsis txhob ua ib leeg kheej, Vim hais tias nws yuav ua rau losses. Ib tug tub txawg yuav pab koj optimize koj PPC kev sib tw kom maximize tus xa rau koj peev.

Google Adwords

Thiaj li yuav tau kis los ntawm Google AdWords, Koj yuav tsum xaiv keywords thiab teem ib twv ntau twv. Tsuas ntxiv nrog keywords hais txog koj lub lag luam yuav muab tso tawm thaum neeg siv cov keywords. Cov keywords no tej zaum yuav ua rau conversions. tiam sis, Muaj tej yam yuav xav ua ntej pib koj cov kev sib tw. Hauv qab no yog ib co tswv yim zoo rau kev kawm tau zoo. Cov no tsis meant hloov koj cov kev siv zog SEO. Tab sis lawv yuav pab tau koj tau qhov los ntawm koj cov kev sib tw advertising.

Paub koj cov neeg tuaj saib thiab tsim ib daim qauv uas yog compelling thiab relevant. Ib daim qauv luam uas koj sau tau raws li koj txoj kev tshawb fawb thiab cov neeg muas zaub nyiam. Google muaj tswv yim thiab qauv sau ntawv los pab koj sau ib daim qauv catchy ntxiv. Thaum koj tau ua li no, Koj yuav sau tau koj cov nqi kho mob, promotional codes, lwm yam ntaub ntawv. Koj advertisement yuav muab luam tawm rau Google lub website tsis pub dhau 48 Teev.

ntxiv thiab, Koj yuav siv tau lub vaj huam sib luag rau Adwords rau phiaj qhov chaw uas yog ib feem ntawm lub Google network. Cov txheej txheem no yog hu ua Site-Targeting. Koj yuav txawm qhia ntxiv rau cov neeg uas tau twb xyuas koj qhov chaw. Cov txheej txheem no tsub kom koj conversion tus nqi. Thiab, thaum kawg, Koj yuav tswj tau cov nyiaj txiag rau koj cov kev sib tw. Tiamsis, maximize cov zoo ntawm koj cov kev sib tw, Nco ntsoov siv daim ntawv uas kim tshaj plaws.

Nqi nyem ib nyem

Tus nqi nyem rau Adwords nyob ntawm ntau yam, nrog rau qhov zoo tshaj plaws, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Cov hais no yuav tsum tag nrho cov relevant rau qhov ntxiv, thiab CTR (nyem-mus txog-tus nqi) yuav tsum muaj siab. Yog tias koj ctR siab siab, Nws teeb liab rau Google tias koj qhov chaw yog pab tau. Nws tseem ceeb heev uas yuav tau nkag siab txog cov ROI. Tsab xov xwm no yuav them tej yam uas tej yam uas tej yam tus nqi nyem rau Adwords.

Thawj, Xav txog koj xa mus rau peev (ROI). Tus nqi nyem ntawm tsib duas las rau txhua duas siv rau ib tug ntxiv yog ib deal zoo rau cov lag luam feem ntau, Thaum nws txhais tau tias koj nyob nraum tau tsib duas las rau txhua ntxiv. No piv no kuj yuav expressed ua tus nqi tshaaj (CPA) of 20 feem pua. Yog hais tias koj tsis tau mus cuag no piv, sim hla-muag rau cov neeg muas zaub uas twb muaj lawm.

Lwm txoj kev los laij koj tus nqi nyem yog multiply tus nqi ntawm txhua tus ntxiv los ntawm cov qhua uas clicked rau nws. Google pom zoo teem qhov ntau CPC rau $1. Manual nqi ib nyem bidding, On the other hand, Txhais tau tias koj muab qhov ntau CPC koj tus kheej. Manual nqi ib nyem bidding differs ntawm automated bidding tswv yim. Yog hais tias koj nyob nraum unsure txog qhov ntau CPC yog dab tsi, Pib nrhiav tus nqi ntawm lwm advertisers’ ntxiv.

Qhab Nees

Ua kom cov qhab nees zoo ntawm koj cov kev sib tw Adwords, Koj yuav tsum to taub qhov peb components ntawm qhov zoo tshaj plaws. Cov kev tiv thaiv no muaj xws li: kev sib tw tau zoo, cov keywords thiab luam ib daim qauv. Muaj ntau txoj kev los ua kom koj cov qhabnias zoo, Thiab txhua yam ntawm cov no yuav muaj feem rau koj cov kev sib tw txoj kev kawm. Tiam sis yog hais tias koj tsis paub lawv yog dab tsi? Ces tsis txhob txhawj. Kuv mam li piav seb yuav ua li cas kom cov components peb components, Li ntawd, koj yuav pib pom sai sai!

Thawj, txiav txim seb tus CTR. Qhov no yog qhov feem pua ntawm cov neeg uas ua tau nyem rau koj ntxiv. Piv txwv, yog koj muaj 500 impressions rau ib yam keyword, Koj cov qhab nees zoo yuav 0.5. tiam sis, Tus nab npawb no yuav txawv rau cov keywords txawv. Yog li ntawd, vim, Nws yuav tsis yooj yim rau tus kws txiav txim nws nyhuv. Ib tug zoo Score yuav tsim lub sij hawm. Qhov kom zoo dua ntawm ib tug CTR yuav ua clearer.

Daim qauv yuav tsum muab cov keywords. Yog koj tus ntxiv triggered los irrelevant keywords, Nws yuav zoo misleading thiab tsis txawm yuav relevant rau lub keyword koj twb targeted. Daim qauv yuav tsum tau catchy, Tsis tau mus off-track nyob rau hauv nws cov relevance. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntawv nyeem thiab nrhiav cov ntsiab lus. Li no, Koj ntxiv yuav pom raws li cov relevant tshaj plaws raws li tus searcher intent.

Phua kev kuaj ntawd

Yog hais tias koj nyob nraum tshiab rau A/B phua kuaj hauv Adwords, Tej zaum koj yuav xav li cas teev nws. Nws yog ib qho yooj yim teem thiab siv cov ntaub ntawv uas tau tsav kuaj txoj kev kuaj kom koj AdWords campaigns kom zoo li tau. Split kuaj cov cuab yeej xws li Optmyzr yog ib txoj kev zoo kawg thiab mus kuaj tshiab luam rau ib teev loj. Qhov no yuav pab koj xaiv qhov zoo tshaj plaws raws li keeb kwm cov ntaub ntawv keeb kwm thiab yav dhau los A/B kev ntsuam xyuas.

Ib phua kuaj hauv SEO yog ib txoj kev zoo kawg thiab optimize koj lub website rau algorithm hloov thiab neeg siv kev. Xyuas kom koj qhov kev kuaj ntawd khiav ntawm ib qhov chaw loj txaus; Yog koj tsuas muaj ob peb nplooj ntawv lossis muaj organic tsheb khiav, Qhov txheeb xyuas tau yuav unreliable. Ib me ntsis nce mus nrhiav thov yuav ua inflation, Ib me ntsis nce mus nrhiav thov yuav ua inflation. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. piv txwv li, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Nqi conversion

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Piv txwv, Yog hais tias ib tug tswv tsev so xav bookings ntau bookings, Lawv yuav siv Google Ads kom tau hlau lead ntau dua. tiam sis, Daim duab no tsis muaj xws li tus nqi uas kis tau tus kab mob los yog ib tug neeg muas zaub. Tus nqi conversion yog tus nqi ib tug neeg ua tau them rau koj qhov kev pab cuam.

Tus nqi nyem (CPC) Ntawm qhov nrhiav network varies nyob ntawm qhov kev lag luam thiab keyword. Nruab nrab CPCs yog $2.32 Nyem rau qhov nrhiav network, Thaum CPCs rau zaub network advertising yog tsawg dua. Raws li lwm advertising txoj kev advertising, Ib co keywords raug nqi ntau tshaj lwm tus. Adwords nqi vary raws li qhov sib txeeb nyob rau hauv lub lag luam. Cov kim tshaj plaws keywords muaj nyob rau hauv kev sis tw industries. tiam sis, Adwords yog ib txoj kev zoo los txhawb koj lub lag luam hauv internet.

Dhau li ntawm tus nqi ntawm txhua conversion, CPC yuav qhia koj ntau npaum li cas tus qhua muab tes hauj lwm. Yog hais tias cov prospect clicked rau ob ntxiv, Nws yuav tsum kis tau cov nyiaj los ntawm ob leeg rau hauv ob conversion codes. Yog hais tias cov neeg muas zaub yuav ob yam khoom, CPC yuav txo qis. ntxiv thiab, Yog hais tias ib tug qhua clicks rau ob tug txawv ntxiv, Nkawd ob leeg yuav tau ob leeg xwb, qab hau tag nrho PS50. Rau qhov no, Ib tug zoo ROI yuav ntau dua PS5 rau txhua nyem.

Thaum koj nyob nraum npaj los tsim ib cov kev sib tw rau koj saaS tuam txhab, Tej zaum koj yuav wondering yuav pib. Muaj ntau ntau txoj kev sib nrauj los xav txog, nrog rau cov nqi, qhov tseem ceeb, twv, thiab conversion tracking. Yog hais tias koj nyob nraum tsis paub tseeb seb qhov twg pib, Nyeem peb platory qhia rau Adwords. Qhov no yuav muab koj cov ntaub ntawv tseem ceeb kom tau pib thiab tau qhov tawm ntawm koj cov kev sib tw ntxiv. Koj kuj tseem tau tswv yim zoo thiab tswv yim los ntawm lwm saaS marketers.

Cov nqi

Maximize cov zoo ntawm koj cov kev sib tw li cas, Nws tseem ceeb heev uas yuav tau tswj cov nqi ntawm Adwords zoo. Koj yuav txo tau tus nqi ntawm koj cov ads los ua koj cov qhab nia zoo. Siv cov keywords zoo, Koj yuav tsis txhob targeting ib tug neeg tuaj saib high-cost tuaj thiab optimize koj cov kev sib tw. Ntxiv rau qhov txo tus nqi, Koj yuav ua kom cov relevancy ntawm koj ntxiv. Hauv qab no yog ob peb lub tswv yim rau maximizing koj zoo score:

Xyuas koj cov nqi tseem ceeb txhua hnub. Nrhiav cov nqi ntawm txhua keyword pab koj tswj koj cov nyiaj li cas thiab qhia tiam sis tiam sis. Cov ntaub ntawv no tshwj xeeb tshaj yog hais tias koj competitors yog siv nyiaj ntau rau tib keywords. Kuj, Nco ntsoov tias CPC yuav ua kom dramatically yog hais tias koj yog targeting mas sis tw keywords. Qhov tseem ceeb tshaj plaws los nco ntsoov tias Adwords nqi yuav sawv raws li qhov sib txeeb nce, Li ntawd, koj yuav tsum xav txog cov competitiveness ntawm tus keyword koj twb xaiv.

Koj kuj saib tau koj conversion tus nqi, uas qhia koj ntau npaum li cas ib tug qhua ua tau ib tes hauj lwm specific. Piv txwv, Yog hais tias ib tug neeg clicks rau koj advertisement thiab subscribes rau koj daim ntawv teev, AdWords yuav tsim ib code unique code uas yuav ping servers correlate tias cov ntaub ntawv nrog cov clicks rau qhov ntxiv. Faib tag nrho cov nqi no los ntawm 1,000 Saib koj cov nqi tag nrho conversion.

Muaj ntau yam uas raug nqi ib nyem, tiam sis feem ntau, Cov kim keywords hauv AdWords deal nrog hais txog nyiaj txiag, industries uas tswj loj sums nyiaj, thiab cov nyiaj txiag sector. Nqi ntau dua keywords hauv no qeb no feem ntau kim tshaj lwm keywords, Li ntawd, yog hais tias koj nyob nraum nrhiav tau rau hauv txoj kev kawm ntawv los yog pib ib qhov chaw kho mob, Koj yuav tsum cia siab tias yuav them CPCs. Tus nqi ntau tshaj-cost keywords muaj xws li cov hais txog nyiaj txiag thiab kev kawm ntawv, Li ntawd, kom koj paub xyov koj nyob nraum tau ua ntej koj pib advertising.

Koj tus nqi ntau tshaj plaws ib nyem (CPC) Yog qhov ntau tshaj plaws koj xav tias ib nyem yog tsim nyog, Txawm tias yog tsis li cas koj nruab nrab cov neeg muas zaub them. Piv txwv, Google pom zoo teem koj ntau CPC rau $1. Ntxiv rau qhov ntawd, Koj yuav manually teev koj cpc cpc, Teem ib qhov txawv ntawm automatic bidding tswv yim. Yog koj yeej tsis siv AdWords ua ntej, Nws yog lub sij hawm tau pib.

Keywords

Thaum keyword kev tshawb fawb tseem ceeb yog ib feem tseem ceeb ntawm keyword targeting, Koj yuav tsum tau hloov nws lub sij hawm kom nrog kev hloov. Qhov no yog vim cov neeg tuaj saib tsis tau, industries, Thiab phiaj ciaj uas muag yog lossi hloov. Thaum keyword kev tshawb fawb tseem ceeb yuav pab tau koj tsim relevant ntxiv, competitors yog hloov lawv cov tswv yim thiab. Keywords uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws. tiam sis, nco ntsoov tias tsis muaj ib txoj cai los yog tsis ncaj ncees lawm. Keywords yuav tsum tau relevant rau koj lub lag luam thiab rau lub ntsiab ntawm koj qhov ntxiv thiab yuav tsaws nplooj ntawv.

Thaum koj muaj koj daim ntawv teev cov npe keyword, Koj yuav sim siv cov Keyword Planner cuab yeej cuab tam. Koj yuav export tus pom tias keywords, Tiam sis nws yog ib tug txheej txheem tedious. Koj kuj siv tau cov kev siv tau los siv tau “Sab saum toj ntawm nplooj ntawv twv” Column mus nrhiav keeb kwm saum-nplooj ntawv bids rau koj keywords. Qhov no cuab yeej ua haujlwm rau Google tus zaub Network, Uas qhia tau hais tias ntxiv rau cov ntsiab lus zoo sib xws. Koj yuav sim tus keyword planner nrhiav qhov zoo tshaj plaws keyword. Thaum koj twb nrhiav tau ib tug keyword koj nyiam, Koj mam li siv nws nyob rau hauv koj cov campaigns Adwords campaigns.

Thaum xaiv ib tug keyword, nco ntsoov cia tib si. piv txwv li, Koj xav kom cov neeg nias koj ntxiv vim lawv nyob nraum nrhiav ib qho teeb meem rau ib qho teeb meem. tiam sis, Qhov no tej zaum yuav tsis yog cov ntaub ntawv thaum tib neeg searching sab nraum nrhiav engines, piv txwv. Lawv yuav cia li browsing hauv Internet los yog nrhiav kev kawm ntawv. Xaiv ib kab lus-match keyword muab koj tswj siv thiab lub hom phaj specific cov neeg muas zaub. Nws kuj xyuas kom meej tias koj ntxiv yuav tshwm sim rau cov neeg muas zaub searching rau cov kab lus exact.

Thaum xaiv ib tug keyword, Nco ntsoov tias tsis yog txhua yam keywords yog tsim sib npaug zos. Thaum ib txhia yuav zoo li ntse thaum xub thawj, ib txhia tsis yog. nrhiav “zais zais” Qhia tias neeg tab tom nrhiav ib wifi password, tsis muaj ib yam khoom los yog kev pab cuam. Piv txwv, Ib tug neeg nrhiav ib wiFi password no tej zaum yuav leeching los ntawm lwm tus neeg wifi, Thiab koj tsis xav advertise koj cov khoom rau lawv wifi!

bids

Koj yuav kho tau koj twv rau Adwords raws li koj tau. Google muaj ib built-in feature uas yuav pab koj txiav txim seb ntau npaum li cas los twv rau specific keywords. Koj yuav siv tau cov cuab yeej no los kwv yees CPC thiab txoj hauj lwm rau ntau twv. Tus nqi koj twv kuj yog nyob ntawm seb koj tau teev tseg rau koj cov kev sib tw li cas. Teev hauv qab no yog ib co tswv yim los kho koj Adwords bids los maximize koj soj ntsuam.

Paub koj phiaj tuaj. Siv cov neeg lag luam li cas, Koj yuav zoo phiaj koj cov neeg tuaj saib nrog AdWords. piv txwv li, Koj yuav pom lawv cov sij hawm ua hauj lwm thiab commute lub sij hawm. Kuj, Koj yuav paub ntev npaum li cas lawv siv tom chaw ua hauj lwm los yog leisure. Yog paub txog tej no, Koj yuav tailor koj bids kom muaj kev cuam tshuam cov tiam sis ntawm koj lub hom phiaj tuaj. Qhov no yog tshwj xeeb tshaj yog hais tias koj yog targeting cov neeg muas zaub uas feem ntau yuav khoom thiab kev pab hais txog ib qhov kev lag luam specific.

Xyuas seb cov neeg siv cov neeg siv ntxiv rau. Piv txwv, Ib tug neeg searching rau 'Bike kav’ Ntawm lawv desktop tej zaum yuav nrhiav ib qhov chaw. tiam sis, Ib tug neeg searching rau tib query rau lawv mobile ntaus ntawv yuav tau searching rau tsheb tuam qhov chaw hauv internet. Advertisers uas xav mus cuag commuters yuav tsum phiaj mobile li tsis txhob desktop los yog ntsiav tshuaj. Feem ntau commuters yog nyob rau hauv kev tshawb fawb hom thiab yuav ua rau lawv kawg muas khoom ntawm lawv desktop los yog ntsiav tshuaj.

Keywords mas yog ib qho tseem ceeb heev rau koj lub lag luam thiab khoom, Li ntawd, tej zaum koj yuav tau ua ib co guesswork thaum koj teeb koj twv twv, Tab sis koj yuav tau kho lawv thaum koj muaj koj txheej xwm. Koj yuav ua raws li ib tug keyword twv qhia koj twv twv thiab kho lawv nyob rau hauv thawj ob peb lub lis piam tom qab activating koj tus account. Koj yuav kho tau koj cov twv keyword bids tom qab txiav txim koj pob nyiaj siv thiab phiaj tuaj.

Nyob ntawm seb koj pob nyiaj siv npaum li cas, Koj yuav xaiv tau koj bids manually los yog siv ib lub tswv yim uas muaj tswv yim. Muaj ntau lwm txoj kev optimize koj twv rau Adwords, Tab sis cov Maximize Conversions zoo yog cov nyiam tuaj. Google siv tshuab kawm kom bids raws li koj cov nyiaj txhua hnub. tiam sis, Koj yuav tsum tsuas siv qhov uas zoo yog hais tias koj muaj ib tug pob nyiaj siv loj thiab xav automate tus txheej txheem ntawm bids rau Adwords.

Conversion tracking

Koj yuav siv tau AdWords conversion tracking saib ntau npaum li cas ntawm koj cov ads yog converting. Feem ntau, Koj yuav pom cov conversions ntawm koj cov nplooj ntawv paub tseeb thaum koj siv tib conversion code rau ob yam khoom. Yog hais tias ib tug prospect clicked rau ob ntxiv nyob rau hauv lub xeem 30 Hnub, Ces koj yuav tsum tau kis tau tib yam nyiaj rau hauv ob conversion codes. Tab sis cov conversions yuav txawv raws li hom attribution koj siv.

Conversions tsis raug rho tawm rau ib tug neeg muas zaub, Li ntawd, tej zaum yuav siv ib tug nqi sib txawv rau txhua tus. feem ntau, Qhov tseem ceeb no yog siv los ntsuas ROI rau txhua cov kev sib tw ntxiv. Koj yuav txawm siv ntau qhov tseem ceeb rau ntau cov ntsiab lus thiab hom conversions. Tus nqi ntawm ib conversion yuav tsum tau nkag mus rau hauv lub corresponding teb. tiam sis, Tej zaum koj yuav tau siv ib zaug xwb conversion tus nqi rau tag nrho koj cov ads kom paub tseeb tias koj yuav ntsuas tau cov ROI ntawm txhua ntxiv.

Thaum teem lub Website los yog hu rau On-Site conversions, nyem rau qhov advanced Settings tab sis. Qhov no yuav zaub ib Converted Clicks column. Koj kuj saib conversion cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj kuj siv tau cov ntaub ntawv conversion tracking cov ntaub ntawv los txiav txim seb hom ntxiv yog zoo rau generating conversions. Yog xyuas koj conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Piv txwv, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. On the other hand, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. li no, you should use AdWords conversion tracking if you have multiple online marketing channels.