tag nrho: Google Ads-Ratschlägen

Muaj peb txoj kev siv Adwords rau koj saaS lag luam. Cov kev no hu ua Cost ib nyem (CPC) advertising, Keyword kev tshawb fawb keyword, thiab bidding. Yog koj xav pom ceev ceev, PP Ntsia koj daim iav pom tom qab saib puas muaj cov tsheb khiav hauv kev loj .. Siv txoj kev no yuav xyuas kom koj them rau clicks uas yuav tau txia mus ua hlau lead. pib, Koj yuav tsum sau ntau yam ntaub ntawv kom ntau li sai tau. Tsab xov xwm no yuav piav qhov tseem ceeb ntawm Keyword kev tshawb fawb thiab yuav maximize koj twv.

Nqi nyem ib nyem (CPC) advertising

Tus nqi nyem los yog CPC yog tus nqi uas advertisers them rau txhua lub sij hawm ib tug neeg clicks rau lawv ntxiv. CPCs yuav muaj siab industries uas muaj conversion nqi thiab sis tw advertisers. Thaum muaj ntau txoj kev los txo koj CPC, Yog tsis muaj tseeb-hluav taws kom lawv kiag li. Ntawm no yog tej yam uas yuav nco thaum optimizing koj CPCs. Thawj, Xav seb koj qhov chaw yog rau koj lub hom phiaj phiaj. Yog koj lub website tsis yog relevant rau koj targeted tuaj, Tej zaum koj tus CPC kuj yuav siab heev.

Fiab, To taub qhov txawv ntawm pav ca tus nqi thiab twv kuas nqi-per-click. Ib pav ca-tus nqi CPC yog yooj yim khiav dua twv kuas CPC. Bid kuas CPCs yog tsawg kim, Tab sis lawv tseem tsawg targeted. ntxiv thiab, advertisers yuav tsum xav txog tus nqi ntawm ib nyem los ntawm ib qhov chaw muab. Ib CPC yuav tsis tas txhais lus rau hauv ib cov nyiaj stream.

CPC invoicing kuj yog qhov uas yuav raug misuse. Cov neeg siv yuav nias rau ads ntawd. Qhov no yuav raug nqi tus advertiser ib tug nqi tseem ceeb ntawm cov nyiaj. tiam sis, Google nws txwv misuse los tsis them rau invalid clicks. Thaum nws tseem tsis tau tswj txhua nyem, Koj yuav sib khom lus tus nqi tsawg dua. Tsuav koj nyob nraum kam kos npe rau ib daim ntawv cog lus mus sij hawm ntev nrog cov publisher, Koj feem ntau yuav sib khom lus tus nqi tsawg dua.

Nyob hauv lub ntiaj teb uas them advertising, Tus nqi li cas yog ib qhov tseem ceeb heev. Nrog rau txoj cai nqi nyem, Koj yuav maximize koj rov qab rau advertising siv. CPC ntxiv yog ib tug haib cuab yeej rau ntau lag luam, Li ntawd, to taub ntau npaum li cas koj them ib nyem yuav ua kom koj li cas. Thiab tsuav koj paub koj cov neeg tuaj saib yog nrhiav, nws yuav ua hauj lwm rau koj. Yog vim li cas nws tseem ceeb heev yuav tsum paub txog koj CPC.

Keyword kev tshawb fawb keyword

Nrhiav cav optimization (SEO) Yog daim duab ntawm de txoj cai keywords thiab cov ntsiab lus rau rank rau SERPs. kho kom haum, Kev tshawb fawb keyword pab kom organic tsheb khiav thiab hom awareness. Keyword kev tshawb fawb yog ib txoj kev lag luam unique siv los xyuas cov nqe lus thiab cov neeg siv cov neeg siv yuav nrhiav kev pab. Thaum koj muaj txoj cai keywords, Koj yuav prioritize koj zoo thiab tsim cov ntsiab lus uas lub hom phaj cov neeg siv. Keyword kev tshawb fawb pab kom lub ranking ntawm koj qhov chaw nrhiav engines, pp Ntsia koj daim iav pom tom qab saib puas muaj tsheb khiav hauv kev loj ..

Ua ntej pib ib cov kev sib tw, Kev tshawb fawb keyword yog tseem ceeb heev. Yog paub profitable keywords thiab nrhiav intent, Koj yuav npaj tau qhov zoo tshaj plaws tau campaigns. Thaum xaiv keywords thiab ib pawg, Xav txog koj tej hom phiaj thiab koj pob nyiaj siv. Koj yuav nqaim koj kub siab thiab txuag tau nyiaj los targeting xwb relevant keywords. Nco, Koj xav ua ib impression kawg impression rau cov neeg uas txawj ntau nrhiav koj cov khoom los yog kev pab. Nws yog qhov zoo tshaj plaws siv ntau tshaj ib keyword, tab sis yog ho.

Muaj ntau txoj kev ua keyword kev tshawb fawb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab qhia rau tej keywords tseem ceeb. Cov keywords no ranked thiaj li yuav lawv tus nqi thiab tej zaum yuav ua kom muaj tsheb khiav. Thaum koj twb ua li no, Koj yuav tsiv mus nyob rau kauj ruam tom ntej – sau ntawv rau cov qhua. Koj yuav tsum sau ntawv tuaj raws li koj xav tau sau ntawv. After all, Koj phiaj tuaj saib no tej zaum yuav muaj ib co lus nug zoo sib xws rau cov neeg uas koj nyob nraum chaw nyob.

Thaum keyword kev tshawb fawb rau Adwords yog ib feem tseem ceeb heev ntawm tej li cas uas zoo, Nws tseem yog ib tug tseem ceeb heev nam ntawm ib cov kev sib tw zoo. Yog koj tshawb fawb tsis ua kom zoo, Koj yuav mus siv nyiaj ntau heev rau PPC thiab uas ploj lawm rau muag khoom. Tiam sis nws tseem ceeb heev kom nco tias keyword kev tshawb fawb yuav siv sij hawm thiab dag zog. Yog hais tias muaj tseeb, Koj yuav muaj ib cov kev sib tw ntxiv uas yuav ua tau ib tug zoo!

bidding

Muaj ob peb lub tswv yim koj yuav tsum khaws siab thaum bidding rau Adwords. Thawj yog khaws koj pob nyiaj siv ntawm PS200 ib lub hlis. tiam sis, Qhov nyiaj no tej zaum yuav txawv ntawm koj niche thiab tus nqi ntawm lub website koj nyob nraum expecting txhua hli. Thaum koj twb txiav txim tau koj cov nyiaj hli, faib nws los ntawm peb caug tau ib lub tswv yim ntawm koj cov nyiaj txhua hnub. Thaum koj twb teem koj cov nyiaj txhua hnub, Kauj ruam tom ntej no yog txiav txim seb yuav twv txhua hnub. Google tus bidding lawv ua haujlwm los ntawm regulating lub siab thiab qis bids siv ib CPC metric. Yog hais tias koj nyob nraum tsis paub tseeb txog txoj cai nqi nyem rau koj lub lag luam, siv Adwords huab cua.

Thaum bidding rau Adwords yuav zoo li ib lub tswv yim zoo, Muaj ib co disadvantages loj disadvantages competing nrog tuam txhab uas muag loj. Yog hais tias koj nyob nraum ib lub lag luam me, Koj advertising pob nyiaj siv tsis ze li ntawm loj li ib lub teb chaws tuam txhab, Li ntawd, tsis txhob cia siab tias yuav muaj cov nyiaj siv los lwv nrog lawv. Txawm hais tias koj yuav them taus twv siab, Koj yuav nkag mus rau peev (ROI) Los ntawm koj cov kev sib tw Adwords yog tsawg.

Yog hais tias koj competitors siv koj lub npe nyob rau hauv lawv cov ads, Xyuas kom koj siv ib daim qauv txawv. Yog hais tias koj nyob nraum bidding rau koj competitor cov nqe lus, Koj yuav tau banned los ntawm Google. Yog vim li cas yog yooj yim: Koj competitors tej zaum yuav bidding rau koj cov ntsiab lus, Uas yuav ua rau txo tau score thiab nqi-per-click. txuas ntxiv, Yog hais tias koj competitor yog bidding rau koj cov ntsiab lus, Tej zaum koj yuav tau siv koj cov nyiaj rau ib bunch ntawm ib daim qauv uas twb tsis muaj dab tsi ua rau koj lub npe.

Qhab Nees

Qhov zoo tshaj plaws nyob rau hauv Adwords yog ib qhov zoo tshaj yuav thaum nws tawm los tau qhov chaw zoo tshaj rau koj adverts. Nws tseem ceeb heev uas yuav tau saib koj cov score zoo score thiab hloov koj ntxiv raws li. Yog koj pom tias koj tus CTR tsawg kawg nkaus, Ces koj yuav tsum pause koj adverts thiab hloov cov keywords rau ib yam dab tsi. Koj cov qhabnias zoo yuav muaj kev cuam tshuam koj kev siv zog lub sij hawm, Li ntawd, koj yuav tsum ua txhua yam uas koj yuav ua tau kom nws. tiam sis, Qhov zoo tshaj plaws nyob rau hauv Adwords tsis yog ib qhov kev kawm. Nws tsuas yog ntsuam xyuas thaum koj muaj tsheb khiav thiab cov ntaub ntawv los txiav txim seb qhov zoo tshaj plaws yuav tsum tau.

Qhov zoo score hauv Adwords yog txiav txim tau los ntawm peb yam: nyem-mus txog tus nqi, kev kawm ntxiv, thiab kev sib tw tau zoo. Nyem-los ntawm tus nqi yog ncaj qha mus rau koj score zoo, Li ntawd, kev txhim kho koj zoo Score yuav ua kom koj txoj kev kawm ntxiv. Ntxiv tias ua tsis yuav khib koj pob nyiaj siv thiab tsis tau relevant rau koj phiaj tuaj. Ib tug zoo Score yog lub foundation ntawm ib tug zoo AdWords kev sib tw.

Keyword pawg yuav sab heev rau koj ntxiv, yuav ua rau nws yuav raug ignored los qhua. Siv ntau targeted keywords rau koj cov kev sib tw ntxiv. Ib tug zoo score yuav txhais hais tias koj ntxiv yuav tau txais ntau xim thiab yuav ntau relevant rau cov neeg tuaj saib cov neeg tuaj saib. Kuj, Xav txog kev siv cov nplooj ntawv uas muaj duab txog cov laus. Kev kuaj ntawd tseem ceeb heev, Thiab tsim ob peb variations yuav pab koj optimize koj yuav tsaws nplooj ntawv.

Ua kom koj zoo score, Koj yuav tsum tsim ib tug zoo thaum lawv tseem ceeb thiab ntxiv. Keywords uas tsis ua zoo yuav tsum tau qhia rau ib nplooj ntawv zoo yuav tsaws los yog lawv yuav degraded. Ua qhov no, Koj yuav ua kom koj zoo score thiab tau txais ib tug nqi tsawg dua-nias (CPC).

retargeting

Tej zaum koj yuav paub google tus retargeting capabilities, Tab sis tsis paub tseeb seb xyov zoo li cas yog. Adwords retargeting pub koj mus cuag cov neeg siv rau lwm cov websites thiab platforms. Nws kuj pub koj teev cov cai rau leej twg ntxiv rau koj cov neeg tuaj saib. Yog segmenting qhua rau koj qhov chaw, Koj yuav phiaj koj remarketing kev siv zog. Qhov ntau precise koj yuav txog leej twg pom koj ntxiv, Qhov zoo tshaj plaws koj retargeting yuav.

Muaj ntau cov kev pab cuam los retargeting nrog Adwords, Thiab yog ib qhov zoo tshaj plaws yog muaj peev xwm qhia neeg ntxiv raws li lawv yav dhau los hauv internet. Ntxiv rau displaying koj ntxiv raws li cov khoom uas lawv nyuam qhuav ntsia, Google Ads kuj yuav zaub ntxiv rau cov neeg uas tshuav lawv khw basket los yog siv ib tug nqi tseem ceeb ntawm lub sij hawm saib koj cov khoom. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias retargeting nrog Adwords tsis yog pib. Nws yuav ua tau ib qho kev xaiv zoo kawg thiab rau cov lag luam uas muaj pob nyiaj siv me me.

Retargeting nrog Adwords yuav yog ib txoj kev zoo los txuam yuaj rua cov neeg muas zaub thiab nrhiav tau tshiab ones. Google Adwords pub koj muab Script tags rau koj lub website, Xyuas kom meej tias cov neeg uas tau xyuas koj qhov chaw ua ntej yuav pom koj ntxiv dua. Retargeting nrog Adwords kuj siv tau nyob rau kev tawm qhov chaw, Xws li Facebook. Nws yuav zoo rau xeeb cov neeg muas zaub tshiab thiab ua muag khoom. tiam sis, Nws tseem ceeb heev uas Google txoj cai txwv tsis pub siv ntaub ntawv qhia txog cov ntaub ntawv rau phiaj advertising.

Retargeting nrog ntxiv yog ib txoj kev zoo rau phiaj tej neeg muas zaub tom qab lawv tau tshuav koj qhov chaw. Yog nrhiav cov cookies ntawm cov qhua, Koj ntxiv yuav tso ib yam rau cov neeg uas twb xyuas koj qhov chaw. Li no, Koj yuav ua tau rau koj ntxiv rau cov khoom uas twb nyuam qhuav xyuas. Nws tseem ceeb heev uas yuav tau siv ib pixel los tsim targeted ntxiv raws li cov ntaub ntawv ua noj google Ads.

Yog hais tias koj nyob nraum cia li tau pib nrog koj tus account AdWords nyiaj, Koj twb zaum tau wondering yuav qauv nws. Muaj ob peb txoj kev ua li no. Nyeem kom paub seb yuav ua li cas los qauv koj AdWords account kom haum koj xav tau. Hauv zaj no peb yuav kawm txog dabtsi hauv zaj no, Peb yuav mus dua CPA bidding thiab CPM bidding. Peb yuav tau them li cas teev koj tus account kom paub tseeb tias koj nyob nraum maximizing cov kev pab cuam.

Them-per-click (PPC) advertising

Thaum them-per-click advertising rau Adwords yuav zoo li yooj yim rau ntawm qhov chaw, Muaj ntau yam los xav txog. Ib tug CTR qhia koj ntxiv yog pab thiab relevant. Ib tug tsis muaj ctR txhais tau tias tsis muaj leej twg clicked rau koj ntxiv, Nws yog vim li cas Google prefers ntxiv nrog ib CTR. luckily, Muaj ob yam uas koj yuav tswj tau kom koj CTR.

PPC advertising siv keywords mus cuag cov lag luam uas targeted tau txais kev pab. Cov keywords no siv los advertising tes hauj lwm thiab nrhiav engines xaiv ntxiv uas yog relevant rau cov neeg siv cov intent thiab nyiam. Ua kom feem ntau ntawm koj cov ntxiv, Xaiv cov keywords uas hais rau koj phiaj tuaj. Nco ntsoov tias tibneeg tsis nco qab txog tej yam zoo li ntawd, Li ntawd, kom xaiv keywords uas muaj kev cuam tshuam qhov no. ntxiv thiab, Koj yuav txawm customize koj campaigns los targeting cov neeg siv raws li lawv qhov chaw, ntaus ntawv, thiab hnub nyoog.

Lub hom phiaj ntawm them-per-click advertising yog ua kom muaj conversions. Nws tseem ceeb heev uas yuav tau kuaj txawv keywords thiab campaigns los txiav txim seb leej twg yuav zoo tshaj plaws. Them-per-click advertising yog ib txoj kev zoo kawg thiab mus kuaj cov audiences uas me me peev, mus txog rau thaum koj pom uas yuav ua tau zoo. Koj yuav pause koj ntxiv yog hais tias lawv tsis tau ua raws li xav pom. Qhov no kuj yuav pab tau koj pom tias keywords zoo tshaj rau koj lub lag luam.

Ib txoj kev kom koj cov kev sib tw PPC yog optimize koj yuav tsaws nplooj ntawv. Koj yuav tsaws nplooj ntawv yog nplooj ntawv uas koj cov neeg tuaj saib tom qab clicking rau koj ntxiv. Ib nplooj ntawv zoo yuav hloov qhua rau cov neeg muas zaub los yog nce tus nqi conversion tus nqi. Thaum kawg, Koj xav pom ib tug nqi conversion npaum li cas. Thaum koj nyob nraum siv txoj kev no, Nco ntsoov tias koj yuav tsuas ua nyiaj yog hais tias koj pom ib tug nqi conversion tus nqi.

PPC advertising nqi yog feem ntau txiav txim tau rau ib twv los yog flat-rate basis. Tus advertiser them cov publisher ib tas txhua lub sij hawm lawv ntxiv yog clicked rau. Publishers feem ntau khaws ib daim ntawv teev cov nqi PPC. Nws tseem ceeb heev uas yuav tau kav nyob ib ncig ntawm tus nqi qis tshaj plaws, tej zaum yuav negotiated. Ntxiv rau negotiating, Tus nqi high-value los yog mus sij hawm ntev yuav feem ntau ua rau txo nqi.

Yog hais tias koj nyob nraum tshiab rau PPC advertising rau Adwords, Nws tseem ceeb heev uas yuav tsum nco ntsoov tias qhov zoo tshaj ntawm koj cov kev sib tw yog tseem ceeb heev. Google txeeb zoo tshaj plaws qhov chaw thiab qis tshaj plaws rau cov lag luam uas muaj ib tug neeg siv excellent kev. Koj qhov zoo tshaj plaws no kuj ntsuas los click-by tus nqi. Koj yuav tau ib tug solid foundation ua ntej koj pib tswj koj tus account PPC. Koj yuav kawm ntxiv txog PPC advertising ntawm PPC University.

Siv twv tswj lub nruab yog ib lub tswv yim zoo yog hais tias koj xav maximize zoo thiab teev. Tej lub nruab yuav tswj lab tus PPC bids rau koj thiab optimize koj ntxiv kom tau qhov ntau tshaj plaws rov qab tau. Lawv feem ntau tied rau lub advertiser lub website, thiab pub cov qhabnias ntawm txhua nyem rov qab mus rau lawv. Li no, Koj yuav paub tseeb tias koj ntxiv yog pom los ntawm cov neeg muas zaub feem ntau cov neeg muas zaub.

Nqi-per-impression (CPM) bidding

Tus vCPM (saib CPM) Twv xaiv yog ib txoj kev zoo kom koj ntxiv hnyuj hnyo. Qhov chaw no pub koj teem lub twv ntau tshaj ib txhiab viewable ad impressions. Thaum koj xaiv qhov chaw no, Google Adwords yuav them koj tsuas thaum koj ntxiv yog muaj nyob saum lub siab ntxiv. Nrog vC PM bidding, Phau ntawv ntxiv ib txwm tau tag nrho ib qhov chaw, Li ntawd, tsuav yog yuav pom.

Thaum muab piv rau ob hom, CPM bidding feem ntau yog qhov zoo tshaj plaws rau hom awareness campaigns. Hom advertising tsom rua nqi tshaj impressions. Koj yuav them rau txhua txhiab impressions, Tab sis koj yuav tau txais xoom clicks. Vim hais tias cov zaub Network yog raws li tus nqi, CPM ntxiv yuav feem ntau rank siab tsis tau clicked rau. CPC bidding, On the other hand, raws li relevancy thiab CTR.

Lwm txoj kev kom koj CPM yog ua rau koj ntxiv targeted. CPM bidding yog ib daim ntawv ntau heev ntawm bidding. CPM bidding yuav tsum conversion tracking. Nrog enhanced CPM, Koj yuav tsum tau muab Google nrog cov ntaub ntawv saib ntau npaum li cas qhua hloov mus muag khoom los yog ib qho sign-up. Siv txoj kev no los siv txoj kev no, Koj yuav tau zoo phiaj koj lub lag luam thiab maximize koj ROI.

Enhanced CPC yog ib bidding xaiv nyob google Adwords. Enhanced CPC yuav tsum tau manual keyword bidding tab sis tso cai Google kho tus twv raws li tus lilihood ntawm conversion. Nws pub Google kho tus twv los txog 30% tog twg los, Thiab nws kuj ua rau qhov nruab nrab CPC tsawg tshaj li koj twv. Qhov kom zoo dua ntawm ECPC yog tias koj yuav nplua-qhib koj lub targeting targeting thiab pob nyiaj siv.

Optimum CPM bidding yog ib qho kev xaiv zoo kawg thiab ua rau koj click-by tus nqi thiab khaws koj cov nyiaj siv txhua hnub nyob rau hauv koj cov nyiaj siv. tiam sis, Nws tseem ceeb heev uas yuav tsum nco ntsoov tias CPM tsis yog qhov zoo tshaj yuav nyob optimizing koj cov kev sib tw. Koj yuav tsum tau sim optimize cov kev sib tw rau conversions siv phiaj CPA (nqi tes) LOS YOG CPC (nqi tes).

Manual CPC bidding muab koj daim ntawv qhia txog tswj koj bids thiab yog ib tug zoo pib taw tes yog hais tias koj nyob nraum tshiab rau Google Adwords. Nws kuj muab koj ib theem ntawm tswj koj yuav tsis nrhiav tau nyob rau hauv automated bidding tswv yim. Manual CPC bidding cia koj hloov koj bids thaum twg koj xav tau, Tsis algorithms dictating koj qhov kev txiav txim siab. Koj yuav tau saib ntau click-bys yog hais tias koj txhim kho qhov zoo tshaj ntawm koj keywords thiab ntxiv.

kawg, CPC bidding hauv Google Adwords yog qhov zoo tshaj plaws yog hais tias koj xav boost koj cov nyiaj tau los. Ntev-tail keywords yog xam tau tias yuav ntau relevant tshaj luv keyword-nplua nuj queries, Li ntawd, tsuav yog cheaper rau phiaj. Koj tsis xav twv ntau tshaj qhov koj yuav tsum tau, Tiam sis nws puas tsim nyog nws yog hais tias koj tau txais ntau cov neeg muas zaub. Tus CPCs hauv Google Adwords muaj tsawg heev, Li ntawd, koj yuav zaum tau ib tug xa zoo kawg thiab rov qab rau koj pob nyiaj siv.

Nqi-tshaaj (CPA) bidding

CPA yog ib qho kev ntsuas ntawm tus nqi tshaaj, los yog cov neeg muas zaub lub neej, Thiab yuav siv tau los txiav txim seb qhov zoo ntawm ib cov kev sib tw advertising. Lwm yam kev siv CPA muaj xws li ntsuas cov ntawv xov xwm uas kos npe rau, e-phau ntawv downloads, thiab hauv internet. Raws li ib tug overarching metric, CPA enables koj txuas nrog lwm conversions rau tus thawj ib. Contrast to CPC bidding, koj them rau txhua nyem, CPA bidding yuav tsum tau them rau ib conversion xwb, Thereby txo tus nqi ntawm cov kev sib tw.

Thaum CPA bidding yog zoo dua CPC, Koj yuav tsum xav txog cov pros thiab cons ntawm ob leeg. CPA yog ib txoj kev zoo los tswj cov nqi conversions thaum tseem tas rau tej nyiaj tau los thiab ntxiv visibility. Manual bidding yuav muaj nws disadvantages, xws li siv tsis yooj yim los siv, txwv koj tswj koj tus kheej, thiab tsis tau tshuav nyiaj li cas rau ob xav txog cov nyiaj tau los thiab conversions.

Thaum lub hom phiaj CPA yuav pab kom koj CPA, Koj yuav tsum paub hais tias txhoj puab heev bids yuav ua rau koj tus account los ua rau nws tus kheej throttle. Qhov no yuav ua rau muaj ib tug 30% poob rau hauv cov nyiaj tau los. Ib CPA tsis txhais hais tias koj yuav tsum siv ntau tshaj qhov koj pob nyiaj siv. tiag mas, optimize koj cov ntsiab lus kom conversions thiab txo koj CPA.

Dhau li ntawm cov kev pab cuam ntawm CPA bidding, Nws tseem tau twv rau Facebook. Facebook muaj ib qho kev xaiv los muab txoj kev no uas siab targeting rau phiaj specific audiences. Facebook yog ib txoj kev zoo los ntsuas qhov zoo ntawm koj cov kev sib tw, thiab koj tsuas yuav them yog hais tias koj tau txais ib conversion. Siv nqi-tshaaj (CPA) bidding hauv Google Adwords yuav pab koj txo koj tus nqi tshaaj los ntawm ib tug npoo tseem ceeb npoo.

Yog koj lub lag luam tsis muag khoom, Koj yuav laij tau CPA raws li lwm cov metrics, xws li ua ntes, demo signups, muag khoom. Koj yuav laij tau cov CPA los plotting qhov nruab nrab CPA tiv thaiv impression-weighted zoo score. CpAs feem ntau qhia tsawg ROI, Li ntawd, nws tseem ceeb heev uas yuav tau optimize rau ob CPA thiab zoo score. Tiam sis yog hais tias koj zoo score yog hauv qab qhov nruab nrab, Koj yuav ua rau koj CPA piv rau competitors thiab yuav ua rau koj tag nrho ROI.

Ads nrog ib tug zoo score yuav khwv tau ntau rankings thiab txo CPA. Qhov no yuav discourage advertisers ntawm advertising nrog cov ntsiab lus zoo. Thaum zoo ntxiv yuav nco ntsoov nyiam ntau clicks, advertisers uas muaj ib tug nqi CPA yuav tsuas tau mus cuag ib txaus qhia los bidding tus nqi exorbitant. Lawv yuav nws thiaj li yuav tau khom rau sab rankings.

Thaum CPA bidding hauv Google Adwords tsis yog qhov zoo tshaj plaws los maximize koj li cas siv, Nws yuav muab ib tug ROI dua tsawg dua qhov zoo tshaj plaws. Yog kev txhim kho zoo score, Koj yuav ua tau kom CPA Zoo Dua. Li no, Koj siv yuav tsis tau siab li nws yuav ua tau. Li ntawd, yog li, Lwm zaus koj nyob nraum bidding, Xyuas kom koj nyob nraum optimizing rau conversions es raug nqi.

Yog hais tias koj nyob nraum nrhiav ntiav engineers, Txoj kev tshawb fawb keyword thiab tsim ib cov kev sib tw Adwords yuav pab koj nrhiav tau relevant keywords. tiam sis, Muaj tej yam uas yuav nco ntsoov thaum xaiv keywords. Koj yuav tsum paub tseeb tias ntais ntawv yog txoj kev. Keyword kev tshawb fawb tseem ceeb kuj yuav pab koj tsim nplooj ntawv thiab advertisements rau engineering txaus qhia tshiab. Yog hais tias koj nyob nraum ntiav software engineers, piv txwv, Koj yuav tsim tau ib cov kev sib tw AdWords nyiam engineers tshiab.

Cov nqi

Tej zaum koj muaj tej zaum hnov txog CPC (nyem) thiab CPM (nqi impression), Tab sis zoo li cas yog lawv? Cov nqe lus xa mus rau cov nqi uas khiav advertisements raws li clicks thiab impressions. Thaum ob txoj kev kim heev yuav kim heev, Lawv yuav ua kom muaj zoo kawg rov qab. Google yog cov coob nrhiav cav thiab lab tus neeg siv tag nrho tshawb rau Google txhua lub hlis. Qhov no ua rau nws tseem ceeb heev rau koj lub website ranked mas rau mas-sis tw keywords.

qhov zoo ces, AdWords muab ntau yam cuab yeej los pab refine koj phiaj tuaj. Siv demographics, qhov chaw, thiab ntaus targeting, Koj yuav tailor koj ntxiv kom mus zoo raws ib pawg neeg. Piv txwv, Koj yuav phiaj mobile cov neeg twg uas muaj rov 18 mus rau 34 los yog cov neeg siv hauv teb chaws As Mes Lis Kas. Lwm qhov tseem ceeb metric xav txog yog zoo Score. Zoo scores txhais hais tias Google yuav muab kev nyab xeeb rau koj ntxiv, Feem ntau txhais tau tias txo nqi.

Cov nqi ntawm Adwords vary heev nyob ntawm koj lub lag luam thiab hom keywords koj nyob nraum targeting. Piv txwv, Cov kim keywords rau Google yog hais txog nyiaj txiag, ntawv kho mob, Thiab lwm industries uas deal nrog so los siav nyiaj. Lwm yam nrov keywords muaj xws li kev kawm ntawv thiab kev kawm ntawv “kawm ntawv.” Yog hais tias koj npaj nkag mus rau cov teb, Cia siab tias yuav them CPCs. mob(nurses), zoo ib yam li, Yog hais tias koj nyob nraum pib ib qhov chaw kho mob, Paub txog CPCs.

Nta

Yog hais tias koj siv cov advertising channel hu ua AdWords rau koj lub lag luam, Tej zaum koj yuav wondering yog hais tias koj tau txais qhov zoo tshaj plaws. Tsab xov xwm no yuav tham txog cov nta ntawm Adwords uas yuav xyuas kom koj tau txais cov bang rau koj buck. Tej zaum koj kuj xav tias yog koj lub koom haum ua ib txoj hauj lwm zoo tswj nws. Peb tshawb tsib ntawm qhov tseem ceeb tshaj plaws nta ntawm Adwords ua rau feem ntau ntawm koj cov kev sib tw li cas.

Google muaj txuas ntxiv mus kub siab rau mobile thiab twv automation. Qhov no “Cua ntsawj ntshab thiab thwmsim” functionality hauv AdWords muaj ob yam khoom loj txhim kho. Thawj yog ib tug “cua ntsawj ntshab” Hom uas cia koj hloov tsis triggering cov kev sib tw nyob. Hom uas cia koj hloov tsis triggering cov kev sib tw nyob. Nws pub koj mus kuaj variations ntawm koj cov kev sib tw thiab saib yog hais tias lawv muaj tej nyhuv rau koj lub lag luam.

Tus tshiab interface ntawm AdWords muaj xws li ib tug xov tooj ntawm nta uas twb tsis tam sim no nyob rau hauv cov laus dashboard. tiam sis, Tus qub dashboard yog ntev yuav txijnkawm. Tus tshiab dashboard yuav hloov lub caij nyoog tab sis. Nws muaj cov ntawv uas mus ntxiv rau cov nta nyob ntawd tab sis. Hauv lub meantime, Koj yuav saib tau qhov kev kawm ntawm koj advertising kev sib tw los clicking rau lub highlighted keywords. Nws tseem ceeb heev uas yuav tau to taub qhov txawv ntawm cov laus thiab dashboards tshiab dashboards optimize koj advertising pob nyiaj siv.

Geographic targeting

Thaum uas siv Google Adwords, Koj muaj qhov kev xaiv uas teem tau geographical targeting los xyuas kom meej tias koj ntxiv tsuas muaj qhia rau cov neeg siv nyob rau hauv ib cheeb tsam geographic. Geotargeting yuav xyuas kom meej tias koj ntxiv tsuas muaj qhia rau cov neeg muas zaub nyob rau hauv cheeb tsam koj hais kom meej, uas yuav ua rau koj lub website conversions thiab Internet muag khoom. Koj tsuas them rau cov clicks ntawm cov neeg uas muaj relevant rau koj cov khoom thiab kev pab. Koj yuav teeb hom advertising los ntawm koj kev tes hauj lwm los yog nrhiav engines, Li ntawd, koj yuav phiaj neeg raws li qhov uas lawv nyob.

Muaj ob hom geo-targeting muaj nrog Google Adwords: lub regional thiab hyperlocal. Thawj hom geo-targeting pub koj xaiv ib cheeb tsam nyob rau hauv ib lub teb chaws. Lub regional targeting yog txwv nyob rau hauv cov taub, Raws li txhua lub teb chaws muaj nws tus kheej txheej lub zos thiab regions. Tej lub teb chaws, txawm li ntawd los, muaj ib tug wider xaiv. piv txwv li, nyob tebchaws Asmesliskas (United States), Congressional koog tsev kawm ntawv yuav tau targeted nrog Google Adwords. tiam sis, Congressional koog tsev kawm ntawv yog ib qho excellent xaiv rau Politicians. Tsis zoo li lub cheeb nroog, Koj tseem hais tau kom meej meej ib cheeb tsam nyob rau hauv ib lub nroog, xws li ib tug neeg zej zog, nqaim koj cov neeg tuaj saib.

Raws li muaj tej lag luam tshiab uas zoo, geo-targeting yuav ua rau koj conversion nqi. tiam sis, Koj yuav tsum nco ntsoov tias muaj ib co kev txwv rau qhov kev xaiv no, Thiab koj yuav tsum paub siv nws nyob rau hauv koj cov kev sib tw. Thaum nws yuav suab zoo li ib txoj kev xaiv zoo rau cov lag luam hauv zos, Nws yuav tsis muaj txoj cai rau ntiaj teb no hom. Thaum kawg, geo-targeting tsis yog ib tug hloov rau ib tug zoo thoob ntiaj teb SEO zoo.

Keywords uas muaj nrhiav ntim ntim

Yog ib txoj kev zoo tshaj los mus cuag cov neeg muas zaub yog phiaj cov neeg muas zaub uas searching rau koj cov khoom los yog kev pab cuam. Nws tseem ceeb heev uas yuav tsum paub tias keywords muaj nrhiav ntim ntim, Raws li cov no yog cov sis tw sis tw thiab tej zaum yuav ua kom muaj cov kab mob thiab impression muab. Ntawm no yog ib co tswv yim txog seb yuav xaiv txoj cai keywords rau koj lub lag luam. Siv cov keywords yuav pab koj cuag rankings hauv SERPs. Ntawm no yog ib co tswv yim rau xaiv txoj cai keywords:

Ua ntej yuav txiav txim siab rau koj keywords, sau ib daim ntawv hais txog cov lus. Brainstorming yog ib kauj ruam tseem ceeb heev nyob rau hauv kev tshawb fawb keyword. Sau tej lo lus uas pops rau hauv koj lub taub hau. Xaiv cov lus uas ua rau kev txiav txim zoo rau koj lub lag luam thiab siv lawv nyob rau hauv koj cov campaigns advertising campaigns. Yog hais tias koj tsis tuaj nrog txhua yam rau koj tus kheej, Daim ntawv teev cov keywords koj nyob nraum xav ntxiv kev tshawb fawb ntxiv. Piv txwv, Tej zaum koj yuav tau siv ib lo lus xws li “ntsev” nyob rau hauv cov campaigns ntxiv.

Saib tshawb tagnrho lub hlis-los-hli. Lub caij keyword tej zaum yuav muaj ib tug ntsia hlau loj loj nyob nrhiav ntim lub kaum hli ntuj, Tab sis tsawg nrhiav ntim kom txog rau thaum lub kaum hli ntuj. Npaj koj cov ntsiab lus raws li cov keywords txhua xyoo round. Txiav txim seb lub caij keywords, Koj yuav siv Google Trends cov ntaub ntawv los yog Clickstream cov ntaub ntawv. Ib tug keyword nrhiav ntim yuav lub caij nyob rau ntau lub teb chaws sib txawv. Yog hais tias koj nyob nraum siv Adwords li koj qhov chaw khiav hauj lwm ntawm lub tsheb khiav, Xyuas kom muaj koj cov ntsiab lus.

Bidding qauv

Thaum koj nyob nraum sim optimize koj pob nyiaj siv rau Adwords, Muaj ob txoj kev yooj yim ua. Thawj, Koj yuav siv conversion yam los pab koj teev cov bids. Yog stacking conversion yam, Koj yuav ua tau ib tug thawj tes hauj lwm $10 thiab lwm yam ua tes hauj lwm $20. Piv txwv, ib cov hlau lead tsim nyog $10, Ib tug muag khoom tsim nyog yog tsim nyog $20, thiab ib muag khoom muaj nqis $50. Siv tus nqi kuas bidding, Koj siv ntau rau profitable cov neeg muas zaub thaum siv tsawg dua conversion tus nqi ones.

Bidding rau tus nqi yog ib txoj kev xaiv zoo vim nws rog Google kom kub siab rau qhov zoo ntawm ib impressions zoo. Nws kuj pab advertisers optimize lawv campaigns raws li dab tsi matters feem ntau rau lawv – Tsheb zoo thiab ib tug tswj tom qab conversion txheej txheem. Optimizing rau cov neeg lub neej tus nqi los yog LTV yog ib qho excellent xaiv rau cov lag luam uas xav txuam yuaj rua cov neeg muas zaub tsaug. Tsis tas li ntawd, Koj yuav yooj yim khiav conversion qhov tseem ceeb, thiab align koj bidding uas zoo nrog koj lub hom phiaj ua hauj lwm.

Tus nqi ntawm txhua nyem nyob ntawm qhov zoo score ntawm qhov ntxiv, thiab sab score, Tus cheaper lub nyem. tiam sis, Qhov zoo score ntawm ib impressions impressions yuav muaj feem xyuam rau koj tus ranking hauv qhov kev tshawb nrhiav tau. Cov Qhab Nees Zoo dua yuav ua rau kom koj muaj kev tso tawm kom pom, uas ua rau tus nqi tsawg dua ib nyem. Yog li ntawd, vim, Ib sab CPC yuav ua rau koj pob nyiaj siv mus deb deb.

Qhov zoo ntawm koj lub lag luam hauv internet nyob ntawm koj li cas mus txog thiab cov neeg muas zaub khu. Koj yuav tsum paub siv PPC platforms xws li AdWords kom koj kis tau thiab cov neeg muas zaub khu. Nyeem txog tej chaw tseem ceeb. Nws yeej tsis ntxov heev pib siv PPC platforms, nrog rau AdWords. Ntawm no yog ib co tswv yim tseem ceeb thiab tricks kom koj pib:

Keyword kev tshawb fawb keyword

Yog ib cov kauj ruam thawj kauj ruam los tsim ib tug zoo AdWords kev sib tw yog ua kom zoo keyword kev tshawb fawb. Siv cov Google Keyword Planner yuav pab koj txiav txim seb tus xov tooj ntawm luag tshawb rau lub keywords koj nyob nraum xaiv, Npaum li cas txhua tus nqi keyword, thiab txawm qhia lwm lo lus thiab cov nqe lus siv. kho kom haum, Qhov kev tshawb fawb no yuav pab koj tsim ib targeted kev sib tw targeted uas yog relevant rau koj phiaj lag luam. Nco ntsoov tias qhov ntau specific koj tseem ceeb yog, Qhov ntau targeted koj ntxiv yuav.

Yog ib qhov nrov tshaj plaws thiab txoj kev pib researching keywords yog siv Google Keyword Planner. Qhov no qhia tau hais tias nrhiav tagnrho rau keywords los ntawm lub hlis. Yog koj tus keywords muaj nyob rau lub caij ntuj sov, Koj yuav tsum phiaj lawv nyob rau lub sij hawm ntawd. Lwm txoj kev tshawb fawb keyword yog siv cuab yeej xws li Google AdWords’ ad builder nrhiav lwm yam keywords. Thaum koj twb narrowed cia koj daim ntawv teev cov keywords, Koj yuav pib generating cov ntsiab lus raws li cov luag tshawb.

Thaum uas siv koj cov kev tshawb fawb keyword, Koj yuav tsum xav txog tej uas koj xav tau koj lub website kom tiav. Li no, Koj yuav paub xyov zoo li cas koj phiaj tuaj yog searching rau. Koj yuav tsum xav txog lawv nrhiav intent – lawv cov ntaub ntawv qhia txog lawv, navigational, los yog muas? Siv cov Google Keyword Planner, Koj yuav tau ib lub tswv yim nrov keywords rau koj niche. Koj yuav tau xyuas seb cov keywords txheeb rau koj lub website. Siv keywords nyob rau hauv cov ntsiab lus teb zoo yuav xyuas kom koj ntxiv yog pom los ntawm cov neeg txoj cai.

Los ua ib tug zoo keyword zoo, Koj yuav tsum tau tshawb fawb koj competitors’ cov websites. Koj competitors’ Cov websites tej zaum yuav muaj cov ntsiab lus uas tsis yog li relevant rau koj cov khoom los yog kev pab raws li koj tus kheej. Siv Google tus keyword planner, Koj yuav tau nrhiav tau tias keywords yog tsav lub tsheb khiav mus rau koj competitors. Koj mam li siv cov ntaub ntawv no los tsim ib tug sis tw keyword zoo. Li no, Koj yuav siv tau no zoo los txhim kho koj lub website ranking rau Google.

Qhab Nees

Zoo score rau Adwords yog ib qhov tseem ceeb tshaj plaws kom koj ntxiv. Adwords’ Zoo score yog txiav txim tau los ntawm ib txheej algorithms uas zoo ib yam li organic ranking algorithms. Qhov yooj yim dua koj score, Qhov ntau relevant koj ntxiv yuav muab rau koj cov neeg tuaj saib thiab thaum kawg koj conversion tus nqi. Ntawm no yog ib co kev los txhim kho koj ib tug zoo score. Peb mam tham txog tej yam uas cawv koj ad tus zoo score.

Ib txoj kev zoo los ua kom koj zoo score yog saib cov conversion tus nqi ntawm koj ntxiv. Them ze ntawm koj cov score zoo thiab tua cov adverts uas muaj tsawg CTR. Sim hloov koj xav xwm tshiab kom cov conversion tus nqi ntawm koj ntxiv. Ces, sim ib cov kev sib tw tshiab nrog ib daim qauv txawv. Qhov no yuav ua rau koj zoo score ho. Ua kom koj conversion tus nqi, kub siab rau kev txhim kho cov components peb:

Ib tug zoo score yuav tsa koj tus nqi ib nyem (CPC). Nws yuav txawv raws li tus keywords uas koj phiaj, Tab sis ib tug zoo score yuav txo koj CPC. yuav tsum coj ncaj ncees, Nws yuav tsis yooj yim los saib cov nyhuv zoo score, Tiam sis nws yuav ua tseeb lub sij hawm. Muaj ntau lwm cov kev pab cuam rau ib tug zoo Score. Nco ntsoov tias cov kom zoo dua yog cumulative lub sij hawm. Koj yuav tsum tsis txhob ua ib tug hloov thaum hmo ntuj – Cov nyhuv yuav tsim nws tus kheej lub sij hawm.

Qhov zoo tshaj plaws score yuav ua kom koj tus visibility nyob rau hauv qhov kev tshawb nrhiav tau. Google rewards advertisers uas muaj peev xwm tsim tau zoo ntxiv. Thiab ib tug tsis zoo ntxiv yuav ua rau koj lub lag luam. Yog hais tias koj muaj cov nyiaj uas tau los ua cov kev hloov no, xav ntiav ib tug kws ntawv. Koj cov kev sib tw yuav zoo dua thiab raug nqi zoo yog hais tias koj cov qhabnias zoo yog siab. Li ntawd, yog li, nco ntsoov: Zoo score no tsis yog ib yam dab tsi yuav tsum noj maj mam.

CPC

Tus nqi nyem (CPC) Ib qho Adwords ad varies nyob ntawm ntau yam. Tus keyword thiab kev lag luam koj yog targeting txiav txim seb lub CPC. Qhov no txiav txim seb koj yuav tau them koj cov kev sib tw. Hauv qab no yog tej yam uas txiav txim seb CPC. Nyeem ntxiv. -Dab tsi yog cov neeg tuaj saib koj xav phiaj? Yam khoom los yog cov kev pab cuam yuav yog koj qhov kev tsis txaus siab rau?

-Koj xav them ib nyem? Tus nqi koj twv yuav tsum tsis txhob ntau tshaj koj so-txawm taw tes. Teem koj max CPC ib yam nkaus thiab yuav ua rau ntau conversions, uas yuav thaum kawg txo koj ROI thiab muag khoom. mob(nurses), zoo ib yam li, Txo qhov tsawg tshaj plaws CPC yuav txo koj tus ROI, Tab sis ua rau tsawg dua muag khoom. CPC yog ib qho tseem ceeb vim Google muab koj ntxiv dua nyob rau hauv kev tshawb nrhiav tau yog hais tias lawv muaj ib tug ntau dua Ad Rank.

-Koj yuav tsum siv ib nyem? Thaum CPC tseem ceeb heev rau koj tau txais nyiaj conversions, CPM zoo rau maximizing koj ROI. Feem ntau, Koj yuav khwv tau ib nyem nrog ib sab CPC. tiam sis, Yog hais tias koj yog targeting ib CPC, Nws yuav yooj yim tau ib ROI. Txoj kev zoo tshaj los optimize koj Adwords pob nyiaj siv yog txiav txim seb tus nqi nruab nrab ib nyem thiab xam koj tus nqi ib txhiab.

-CPC yog txiav txim tau los ntawm tus keyword koj yog targeting thiab tus nqi nyem uas koj ntxiv yuav tau txais. Muaj ntau yam uas yuav muaj feem rau CPC ntawm koj ntxiv, xws li keyword relevancy, nplooj ntawv zoo, thiab cov ntsiab lus teb. Yog hais tias koj yog targeting branded keywords, Ib tug zoo Score yuav coj koj ib profitable rov qab rau koj cov kev sib tw PPC. Thaum kawg, Koj lub hom phiaj yog ua kom koj CPC kom ntau li ntau tau, tsis yuav rhuav.

remarketing

Remarketing nrog Google AdWords tso cai rau koj zaub kev lis kev cai ntxiv rau yav dhau los qhua. Koj kuj tsim dynamic remarketing ntxiv raws li pub kom mus zoo raws cov qhua yav tas los qhua. Siv remarketing yuav muab koj lub sijhawm los hloov ib-lub sij hawm qhua rau cov neeg muas zaub rov qab. Kawm ntxiv txog cov txheej txheem no, nyeem rau. Tsab xov xwm no outlines cov kev pab cuam thiab siv remarketing nrog AdWords. Nws yuav yog ib qho kev xaiv tsim nyog xaiv rau koj lub lag luam.

Remarketing yog ib txoj kev zoo los nco ntsoov qhia qhua ntawm koj cov khoom los yog kev pab cuam. Koj yuav tsim ntau variations raws li hom khoom uas lawv muaj yav tas los saib rau koj qhov chaw. Piv txwv, Koj yuav phiaj qhua uas xyuas ib lub tsheb nplooj ntawv rau hnub xya los yog 15 los yog tsuas yog cov neeg saib cov nplooj ntawv rau hnub xya. Yog targeting koj cov neeg tuaj saib raws li lawv tus cwj pwm, Koj yuav ua tau kom koj conversion tus nqi thiab ROI.

Nqi nyem ib nyem

Yog hais tias koj nyob nraum wondering npaum li cas koj nyob nraum siv rau nqi ib nyem rau Adwords, Koj nyob nraum tsis ib leeg kheej. Neeg feem coob siv upwards ntawm $4 nyem rau ntxiv. Thiab, Nrog rau txoj kev tshawb fawb, Koj yuav txo tau ntawd considerably. Ob peb hom kev kawm yuav pab tau koj ua li ntawd. Thawj, geo-target koj ntxiv. Qhov no yuav pub koj tso tawm rau cov zaub ntxiv rau hom mobile li. thib ob, Koj yuav txwv tau cov ads uas qhia txog ib nplooj ntawv muab rau ib nplooj ntawv, Li ntawd, tsuas yog cov uas muaj qhia rau koj qhua.

AdWords’ CPC no kuj tsawg rau ntau industries. Qhov nruab nrab CPC rau ib nrhiav google yog hais txog $1 Thiab $2, tiam sis yuav mus txog $50 Yog hais tias koj xav tau targeted. Nyob ntawm koj txoj kev lag luam, twv, thiab koj competitors’ twv, Koj yuav siv tau 175,000 los yog txawm txhiab nyiaj ib hnub rau AdWords. cuaj kaum, Nco ntsoov tias txawm nrog Google tus dawb cuab yeej cuab tam, Koj tseem ua tau nyiaj los ntawm advertising.

Lwm txoj kev uas ua koj twv yog los ua koj twv. tiam sis, Nws puas tsim nyog ntsoov teev tias keyword bidding varies ntawm kev lag luam rau kev lag luam. Yog hais tias koj nyob nraum hauv txoj kev ua lag luam hais txog nyiaj txiag, Koj nruab nrab conversion npaum li cas yog hais txog 2.70%. Rau industries xws li e-commerce thiab daim ntawv kho mob, Qhov nruab nrab yog hauv qab ob feem pua. Nyob rau hauv tej rooj plaub, Nws tseem ceeb heev los saib koj campaigns ua tib zoo thiab kho koj twv raws li. Thiab tsis txhob hnov qab siv Google Sheet khiav koj campaigns.

Thaum zoo score thiab CPC tseem ceeb rau koj cov kev sib tw AdWords, Koj yuav tsum xav txog koj qhov chaw keyword thiab yuav tsaws nplooj ntawv. AdWords’ Zoo Score yog ib qho kev ntsuas ntawm cov relevance ntawm koj cov ntsiab lus los nrhiav searchers. Qhov yooj yim dua koj CTR, Feem ntau tej zaum yuav tias koj ntxiv yuav tau clicked. Yog hais tias koj yuav tsaws nplooj ntawv tsis yog relevant, Koj ntxiv yuav cog rau hauv lub SERPs.

Muaj ntau yam tseem ceeb heev thaum koj nyob nraum siv Adwords rau koj lub website. Paub txog cov nqi, bidding rau keywords, thiab conversion tracking yog tag nrho tseem ceeb heev ua qhov tseem ceeb tshaj plaws hauv internet li cas. Hauv zaj no yuav pab koj pib tsis muaj sij hawm. Koj kuj siv tau lub tswv yim los ntawm tsab xov xwm los kawm ntxiv txog lwm yam kev sib nrauj ntawm Adwords. Tsab xov xwm no yuav muab koj ib overview ntawm tus txheej txheem, Ntawm keyword kev tshawb fawb los bidding conversion tracking.

Keyword kev tshawb fawb keyword

Yog ib cov kauj ruam thawj kauj ruam hauv keyword kev tshawb fawb yog to taub koj lub lag luam. Yog analyzing cov lus nug uas koj phiaj tuaj nug, Koj yuav tsim tau cov ntsiab lus uas yuav rov hais dua rau lawv. Ib txoj kev zoo los sau cov ntaub ntawv rau keyword kev tshawb fawb tseem ceeb yog immerse koj tus kheej hauv koj lub zej zog. Siv lo lus trackers los xyuas seb cov neeg nyob rau hauv koj cov niche yog searching rau. Siv cov ntaub ntawv los tsim cov ntsiab lus uas yuav hais kom koj lub hom phaj thiab nce koj lub tsheb khiav. Ntawm no yog ib co kev sau keyword kev tshawb fawb rau koj lub lag luam.

Tom qab koj twb xaiv koj keywords, prioritize lawv los ntawm relevance. Xyuas kom lawv nyob nraum specific rau cov ntsiab lus ntawm koj qhov chaw. Siv peb los yog tsib keywords ib keywords tseem ceeb. Kub siab rau specific niches kom koj cov kev sib tw zoo dua. Kuj, Tsis txhob siv keywords uas yog saturated nrog sib txeeb. Kev tshawb fawb Keyword kuj yuav pab koj nrhiav tau lawv nyob rau hauv koj cov niche. Thaum sau ntawv rau ib daim ntawv hauv internet, Siv keyword kev tshawb fawb los xyuas kom paub lawv nyob rau hauv koj txoj kev ua lag luam.

Yog hais tias koj nyob nraum siv advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb. Paub txog koj lub hom phiaj tuaj nrhiav tus cwj pwm tseem ceeb heev rau koj lub lag luam. Siv cov lus kawm no sau cov ntsiab lus rau koj cov neeg tuaj saib. Nco ntsoov tias muaj ntau hom neeg uas nrhiav tej yam tib yam li koj ua. Yog hais tias koj cov neeg tuaj saib siv tib lo lus, Koj yuav muaj ib lub sij hawm zoo uas nyob rau SERPs. Ib qhov tseem ceeb pab rau kev tshawb fawb keyword yog tias nws yuav pab tau koj txiav txim seb qhov tseem ceeb keywords zoo tshaj rau koj advertising kev sib tw.

To taub koj phiaj tuaj yog ib qho tseem ceeb rau maximizing koj hauv internet muaj. Yog koj siv cov keywords tseem ceeb, Koj yuav tau targeting ib cov neeg tuaj saib loj dua koj npaj siab. Yog paub txog koj lub hom phiaj tuaj saib cov kev xav tau, Koj yuav tsim tau cov npe keyword thiab tswv yim kom tau raws li lawv xav tau. Muaj me ntsis pab los ntawm kev tshawb fawb keyword, Koj yuav tsim tau tswv yim los phim koj cov khoom thiab kev pab nrog lawv xav tau. Koj yuav tau amazed ntawm ntau npaum li cas koj yuav ua kom koj lub website nrhiav cav ranking thiab maximize koj muag khoom.

Bidding rau keywords

Bidding rau keywords hauv Adwords yuav ua tau nyob keyword theem los yog ntawm ib pawg pawg. Keyword theem bidding yog yooj ywm yooj ywm thiab yog zoo tagnrho rau maximizing twv rau lub sij hawm desired ntawm cov kev sib tw. Keyword expansion no kuj tau thiab yuav ua rau twv rau tag nrho cov pab pawg neeg tag nrho. Siv ib pawg thiab keyword bidding yog ib qho yooj yim los tswj. Koj kuj siv tau ib pawg bidding thawj ob peb hnub ntawm koj cov kev sib tw kom kuaj tawm ntau yam tswv yim.

Rau txhua keyword, Koj yuav kho tau tus nqi twv los hloov cov ads tso tawm rau ntawd keyword. Ua tus twv rau lub ntsiab keyword yuav ua kom koj txoj hauj lwm nyob rau hauv cov pab pawg neeg ntxiv. zoo li no, Txo tus twv rau cov pab pawg neeg ntxiv tej zaum yuav txo tus nqi-per-conversion. Koj yuav tsum tau saib lub sij hawm ze ntawm kom zoo twv rau lub keyword. Lub hom phiaj yog txuag tau nyiaj tsis sacrificing conversions.

Thaum bidding rau ib keyword hauv Adwords, Tus nqi them yog raws li tej chaw ntawm lub keyword. Ib keyword muaj tej zaum tsav tsheb ntau yog tus searcher hom nyob rau hauv cov lus nug keyword nyob rau lo lus nug. Ib tug zoo keyword xaiv yuav tsum tau relevant rau cov neeg tuaj saib. Yog targeting cov neeg tuaj saib txoj cai, Koj yuav mus txog ib cov neeg tuaj saib loj thiab tsim muaj zog PPC kev sib tw. dhau li, Ib tug keyword bidding kev sib tw yuav tswj los ntawm ib lub koom haum kws muaj txuj, Xws li Deksia.

Thaum koj twb optimized koj ntxiv, soj ntsuam xyuas thiab kho kom haum raws li tsim nyog. Thaum koj khiav them ntxiv, Xyuas kom phiaj relevant keywords thiab soj ntsuam lawv kev kawm periodically los xyuas kom meej tias qhov txheeb xyuas tau optimal. Raws li cov tswv yim saum toj no, Koj yuav muab khaws cia rau txoj kev khiav mus cuag koj lub hom phiaj. Cia li nco ntsoov tias koj lub hom phiaj yuav tsum tau relevant thiab achievable. Cia li nco ntsoov kho koj bids yog tsim nyog.

Cov nqi

Cov kim tshaj plaws AdWords keywords yog cov uas yuav cia hais txog nyiaj txiag thiab industries uas tswj so los siav nyiaj. Tej lub kim keywords rau Google muaj xws li kev kawm ntawv thiab “kev kawm ntawv,” Ob pawg uas yuav tau sis tw mas. Cov neeg uas tab tom nrhiav tawg rau hauv txoj kev kawm ntawv thiab kev lag luam yuav tsum cia siab tias siab CPCs. Tuam txhab uas muag uas deal nyob rau hauv kev kho mob thiab tshuaj yuav tsum paub txog qhov no thiab. Aside ntawm kev kho mob, Tuam txhab uas muag cov tuam txhab uas muag thiab nyiaj txiag npe siv feem ntau rau AdWords.

Lwm yam yuav xav txog thaum calculating tus nqi ntawm Adwords yog conversion tus nqi. Ib conversion tus nqi yog ib feem pua ntawm ib nyem tus nqi uas tau ua nyob rau hauv ib qho kev txiav txim. Piv txwv, Yog hais tias ib tug neeg clicks rau ib qhov txuas mus kos npe rau ib tug email subscription, Ib tug neeg siv AdWords yuav tsim ib code code khiav tus email subscriptions rau ntawd qhua. Qhov chaws no yuav xa cov sij hawm pings rau AdWords servers los correlate cov ntaub ntawv. Thaum cov ntaub ntawv yog compiled, Tus nqi ntawm txhua conversion faib los ntawm tag nrho cov clicks.

Nruab nrab nqi ntawm click vary lug thiab nyob ntawm keyword thiab kev lag luam. Ntawm qhov nrhiav network, Nruab nrab CPCs yog nyob ib ncig ntawm $2.32. Rau cov zaub network, lawv yog lawv $0.58. Yog xav paub ntxiv txog cov metrics, Mus xyuas peb AdWords metrics tsab xov xwm. Ib txoj kev txuag tau nyiaj rau AdWords yog siv keywords uas muaj ib tug zoo score. Zoo Score keywords khwv tau ib rankings rankings thiab txuag tau nyiaj.

Yog hais tias koj nyob nraum khiav ib PPC kev sib tw nrog Google, Nws tseem ceeb heev uas yuav to taub tus nqi nyem. Google muaj ib suite ntawm cov cuab yeej uas pab lag luam saib thiab ntsuas cov zoo ntawm lawv advertising. Qhov no muaj xws li Google tus kheej Google Analytics software, uas ntsuas tus nqi nyem. Tab sis ua ntej yuav txiav txim siab siv cov cuab yeej no, Kom paub tseeb tias koj nyob nraum siab paub txog tus nqi thiab lub sij hawm ntawm txhua cov kev sib tw. Tsis tas li ntawd, Lub tuam txhab li cas nyiaj yuav txiav txim seb tus nqi nyiaj nws cov nqi siv PPC advertising.

Conversion tracking

Conversion tracking hauv AdWords muaj ob peb kom zoo dua. Thawj, Nws yuav ua kom koj conversion tooj retrospectively, Yog crediting lub xeem nyem thiab lub transaction hnub. Fiab, Nws pub koj khiav tom qab conversions, los yog conversions uas tsis tshwm sim nyob rau hauv thawj lub limtiam ntawm khij cov txheeb cais. Rau qhov no, Koj yuav xav tsim ib tug tracking cookie uas yuav kawg peb caug hnub. Tus ntev ua noj, zoo dua, Thaum nws yuav pab koj khiav tag nrho cov conversions ua.

Thaum teem lub Website los yog hu rau On-Site conversions, Koj yuav xav kom cov View-by conversion qhov rais. Qhov no teev tracks qhua uas saib koj ntxiv tab sis tsis nyem. Cov neeg no tej zaum yuav rov qab los tom qab thiab hloov. Koj yuav teem lub sij hawm saib thiab conversion yuav tsum nyob qhov twg los ntawm ib hnub rau 30 Hnub. Koj kuj xaiv tau ib tug nqi custom, uas yuav khiav qhua rau txhua lub sij hawm ntev. Khiav conversions, Koj yuav tau paub tias ntxiv yog tau lub tsheb khiav.

Cov conversion tracking hauv Adwords yuav teem caij mus ntsuas cov xov tooj uas tshwm sim tom qab clicking koj ntxiv. Koj yuav xaiv tau los ntawm ntau hom kev xaiv raws li koj conversions zoo li cas. Website conversions, piv txwv, muaj xws li muas khoom thiab kos npe rau. hu xov tooj, On the other hand, Muaj xws li hu xov tooj uas keeb kwm ntawm koj ntxiv thiab ces mus rau tus neeg muas zaub lub xov tooj. Rau cov conversions conversions, Koj yuav tau ib tug xov tooj rau cov conversion yuav tsum tracked.

Conversion tracking hauv AdWords tsis ua hauj lwm nrog cov neeg muas zaub uas tsis muaj cookies enabled. Txawm tias feem ntau cov neeg siv internet browse nrog cookies enabled, Lawv yeej tseem disable cov conversion tracker cookie. Koj kuj siv tau ib conversion tracking plugin hauv AdWords hloov cov conversion code. Yog hais tias koj tseem muaj teeb meem, xav txog ib lub koom haum advertising los yog ib lub website tsim tawm. Lawv yuav zoo siab pab.

Negative keywords

Koj twb zaum hnov txog negative keywords hauv Adwords, Tab sis raws nraim li koj siv lawv? Qhov zoo tshaj plaws uas siv lawv? Zoo, Nws tseem ua tau yooj yim heev. Thawj, Koj yuav tsum tsim ib tug sib koom txheej tsis zoo keywords. Ces, Koj yuav pib ntxiv keywords rau koj cov kev sib tw. Li no, Koj yuav tau tsis txhob wasting nyiaj rau ib campaigns uas tsis hloov.

Thaum koj nyob nraum lub tsev koj daim ntawv teev, Nco ntsoov xaiv hom keywords zoo. Cov no yog cov nqe lus uas yog semantically txuas nrog, tiam sis tsis yog hais txog koj cov khoom los yog kev pab cuam. Ads uas qhia txog cov ntsiab lus uas tsis relevant rau koj cov khoom los yog kev pab yog kis tsis tau tej muag khoom, Li ntawd, koj yuav tsum tsis txhob siv cov keywords. Koj kuj siv tsis zoo keywords rau cov-muas nrhiav queries. Qhov no yuav pab tau koj campaigns cuag conversion nqi.

Thaum tsim ib daim ntawv teev tsis zoo keyword, Koj yuav tsum xaiv cov lus uas yuav nyuaj tshaj rau koj rank rau. Koj yuav siv tau keywords uas muaj plural cov ntaub ntawv ntawm cov lus los yog cov nqe lus uas koj tsis xav phiaj. Nyob ntawm koj lub hom phiaj, Koj yuav ntxiv negative keywords rau ib pawg los yog campaigns thiab kuj siv kab lus match tsis zoo los cais tej irrelevant nqe lus. Qhov no yuav pab tau koj txo koj CPC, thiab ua kom koj qhov chaw kawm ntawv.

Los ua ib daim ntawv uas tsis zoo keywords, Koj yuav tsum tsim ib pawg rau txhua hom keyword. Cov keywords yuav tsum npog txawv tswvyim hais txog industrial tuam txhab uas muag thiab manufacturing. Li no, Koj yuav tailor koj keywords thiab sib txuas lus nrog cov neeg. tiam sis, Koj yuav tsum saib xyuas tsis zoo keywords rau theem tsis ncaj ncees lawm. Lawv yuav muab ntxiv raws li qhov yuam kev. Yog koj xaiv qhov tsis ncaj ncees lawm, Koj yuav mus nrog ib mess ntawm ib cov kev sib tw.

Yog hais tias koj nyob nraum tshiab rau Adwords, Nws yog ib qho zoo tshaj plaws kom tej yam yooj yim. Tsis txhob ua ntau tshaj lub platform pub. Thiab ua siab ntev – Nws yuav siv sij hawm mus rau koj txhais taw ntub dej. Tsab xov xwm no yuav taug kev koj los ntawm cov thawj kauj ruam pib koj cov kev sib tw. Muaj ntau rau Adwords tshaj xwb teem tau ib cov kev sib tw, txawm li ntawd los. Nyeem ntawv kom paub ntxiv txog Split kuaj ntxiv thiab optimizing yuav tsaws nplooj ntawv.

Keyword kev tshawb fawb keyword

Thaum uas siv them-per-click advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb heev. Yog to taub li cas cov neeg muas zaub yog searching rau hauv internet, Koj yuav tsim tau cov ntsiab lus tseem ceeb. Nws kuj pab koj phiaj specific audiences, Xws li cov neeg ua hauj lwm hauv txoj kev ua lag luam kho mob los yog cov neeg xav nyob rau hauv spine phais. Piv txwv, yog hais tias koj lub hom phiaj yog spine surgeons, Koj yuav phiaj lawv nrog ib targeted ntxiv. Siv Google Keyword Planner yuav pab koj nrhiav tau txoj cai keywords.

Thawj, Siv ib tug keyword cuab yeej uas cia koj tshawb cov npe, Lus nug, thiab cov zej zog uas yog relevant rau koj lub website. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Thaum koj twb xaiv koj keywords, Koj sau tau cov ntsiab lus uas siv cov nqe lus no. Qhov no yuav ua rau kom muaj attracting qhua tshiab, pp Ntsia koj daim iav pom tom qab saib puas muaj tsheb khiav. Tom qab researching keywords, Xaiv qhov zoo tshaj plaws rau koj cov ntsiab lus.

Lwm cuab yeej rau keyword kev tshawb fawb yog Ahrefs. Qhov no dawb muab koj cov lus qhia txog keywords, nrog rau lawv nrhiav ntim ntim, sib txeeb, thiab lub website tsheb khiav. Nws kuj yuav qhia rau koj tias competitors muaj ib tug nrhiav ntim ntim thiab siv lwm cov tswv yim los rank siab nrhiav engines. Xyuas competitor cov websites ua ntej xaiv ib keyword rau phiaj. Tsis hais seb koj lub hom phiaj yog ib hom phiaj, Nws tseem ceeb heev uas yuav to taub qhov sib txeeb thiab seb lawv rank rau lub keywords koj xaiv.

Qhov tseem ceeb tshaj plaws hauv kev tshawb fawb keyword yog paub koj cov neeg tuaj saib. Koj xav ntes cov xim ntawm koj phiaj tuaj, Thiab paub txog seb lawv nyob nraum searching rau koj yuav pab koj ua ntawd. Qhov no yuav tau accomplished siv ib tug dawb keyword cuab yeej xws li Google tus Keyword Tool, los yog ib tug tseem ceeb keyword kev tshawb fawb xws li Ahrefs. Koj siv tau cov lus qhia no sau cov posts tshiab uas yog relevant rau koj cov neeg tuaj saib. Qhov no yog ib tug invaluable cuab yeej siv rau generating cov ntsiab lus tshiab.

Adwords kev sib tw lub hom phiaj

Google muab ntau hom kev taw qhia los pab koj xaiv qhov zoo tshaj plaws rau koj lub website. Koj yuav xaiv tau cov qauv kawm thiab kev lis kev cai conversion hom phiaj, Thiab lawv yuav pab tau rau bidding tswv yim. Yog hais tias koj muaj ib lub khw hauv internet, piv txwv li, Tej zaum koj yuav tau siv cov hom phiaj conversion hom phiaj kom tus nqi nyiaj uas koj ua kom muaj. Ces, Koj yuav ntxiv conversion yam xws li sau ib daim ntawv ua los yog muas khoom. Los ua ib cov kev sib tw Adwords rau khaub ncaws khw, ua raws li cov tswv yim no.

Ua ntej launching ib Google Adwords kev sib tw, Txiav txim seb koj puas kam siv. Ib txoj cai zoo ntawm thumb yog siv tsawg kawg yog $20-$50 ib hnub. Tej zaum koj yuav tau siv ntau los yog tsawg dua nyob ntawm qhov sib txeeb ntawm cov keywords thiab tus kwv yees li ntawm CPC. Koj yuav tsum paub tias tus nqi kis tau ib tug neeg muas zaub los yog ua ntej teem ib pob nyiaj siv. tiam sis, Nws tseem ceeb heev uas yuav tau teem cov hom phiaj realistic thiab ua kom kho kom maximise tau.

Phua kuaj ntxiv

Thaum koj nyob nraum phua kuaj ntxiv nyob rau hauv Adwords, Koj yuav xaiv tau ob versions uas txawv characteristics. piv txwv li, ua ntej, Tej zaum koj yuav capitalize tus thawj cim thaum nyob rau hauv ob, thiab vice versa. Tsis tas li ntawd, Koj yuav hloov cov zaub URL rau ob versions versions. Li no, Koj yuav tau saib uas ntxiv yog zoo dua. Ces, Koj yuav xaiv tau uas siv tau.

Txiav txim seb leej twg ua tau zoo dua lwm yam, Koj yuav siv tau phua software. Cov kev pab cuam software cia koj pom ntau yam metrics, Xws li nyiaj thiab conversions. Cov metrics tseem ceeb heev rau qhov zoo ntawm koj lub lag luam, Li ntawd, xaiv cov uas ncaj qha mus rau koj cov qhabnias. Piv txwv, Koj yuav tsom xam tau ntau qhov chaw hauv lub website thiab txiav txim seb leej twg yuav ua rau cov nyiaj tau los. Split kuaj software yuav qhia koj tias tsheb khiav yog feem ntau rau koj lub lag luam.

Tom qab xaiv qhov variants variants, Nws yog lub sij hawm los tsom xam cov ntsiab lus. ua li ntawd, go to “Saib keeb kwm hloov keeb kwm” thiab nrhiav hnub thiab lub sij hawm uas txhua teev tau hloov. Piv txwv, Yog hais tias koj ua hloov rau koj phau ntawv ntxiv rau lub Cuaj hlis 23 thaum 7:34 pm, nyem rau ntawm qhov “Qhia kom paub meej” txuas lub sijhawm thiab hnub uas koj hloov qhov kev hloov.

Phua kuaj ntxiv nyob Facebook, Nco ntsoov xaiv ib pob nyiaj siv uas yields tau. Facebook muaj tsawg kawg thiab pom zoo pob nyiaj siv uas koj yuav tsum ua raws li. Ces, phua cov nyiaj equally ntawm ob teev. Yuav kom tau ib tug ntau tshwm sim, Xyuas kom paub tseeb tias cov txheeb cais tseem ceeb ntawm qhov txawv. Yog hais tias koj nyob nraum unsure, siv tus nqi conversion metric. Tus nqi nruab nrab ib nyem rau ob teev tej zaum yuav siab thiab vice versa.

Optimizing yuav tsaws nplooj ntawv

Kuaj cov zoo ntawm ntau yam hais txog koj cov nplooj ntawv yuav tsaws yog qhov tseem ceeb optimization. Ib txoj kev los ntsuas cov ntsiab lus zoo sib txawv yog siv cov maps maps. Cov no yuav qhia tau koj qhov chaw uas cov neeg muaj clicking rau koj nplooj ntawv, Seb lawv yuav ignoring hu rau tes hauj lwm los yog focusing rau lwm yam uas tsis yog-tseem ceeb hais. Yog nrhiav qhua tus cwj pwm coj, Koj yuav tau hloov koj qhov chaw. Thaum tshav kub maps yog ib txoj kev uas yuav kuaj koj cov nplooj ntawv yuav tsaws nplooj ntawv, Tsuav yog tsis tib txog kev txhim kho lawv. Lwm cov ntaub ntawv visual ntaub ntawv muaj xws li scroll maps, overlays, thiab daim ntawv qhia txog.

Nplooj ntawv ceev yog ib qhov tseem ceeb tshaj los xav txog. Yog hais tias koj yuav tsaws nplooj ntawv yuav siv sij hawm ntev dhau mus load, qhua yuav poob paj sai sai. Qhov no yuav ua rau ib tug nqi bounce tus nqi, Uas alerts Google ntawm cov neeg txom nyem kev thiab tej zaum yuav muaj feem rau Ad Rank. Siv browser caching thiab minimizing ruaj phau ntawv, Koj yuav ua tau kom cov nplooj ntawv ceev thaum tib lub sijhawm qis CPC. Yog thaum hais txog tej teeb meem no, Koj yuav ua kom cov neeg siv kev ntawm koj cov nplooj ntawv yuav tsaws thiab txhim kho nws cov nqi conversion.

Ib nplooj ntawv zoo tsim yuav tsaws nplooj ntawv yog tseem ceeb heev rau maximizing conversions. Nws yuav tsum tau dawb clutter thiab yooj yim rau navigate. Nws yuav tsum tau yooj yim rau navigate, Li ntawd, cov qhua yuav tau prompted coj tes hauj lwm sai sai. Nws yuav tsum yooj yim rau navigate, thiab yuav tsum muaj cov ntaub ntawv hais txog cov khoom los yog kev pab rau kev muab. Ib nplooj ntawv yuav tsum tau zoo nyob rau hauv tag nrho cov kev no rau boost nyiaj. Thawj kauj ruam hauv optimizing koj yuav tsaws nplooj ntawv yog kuaj thiab soj ntsuam qhov tseem ceeb propositions. Lwm, Kuaj thiab tweak daim teb kom lawv compelling ntau compelling. Thaum kawg, Ntxiv cov pov thawj rau koj yuav tsaws nplooj ntawv kom credibility.

Nrhiav conversions

Yog ib qhov tseem ceeb tshaj plaws hauv tracking conversions nrog Adwords yog taw cov hom conversion. Conversions vary nyob rau hauv tus nqi nyob ntawm seb yam uas ua tes hauj lwm. Nyem-mus txog thiab muag khoom, piv txwv, Ob leeg yog ob leeg ib daim ntawv conversion, thiab yog li ntawd, tus nqi ntawm txhua yam varies. Koj kuj siv tau cov qauv attribution los txiav txim seb daim credit ntau npaum li cas muab rau txhua hom conversion. Yog hais tias koj tsis paub yuav attribute conversions, Ntawm no yog ib co kauj ruam los pab koj pib:

xub thawj, Xyuas kom koj muaj ib qhov chaw ntiaj teb no tag nrho, los yog ib tug code uas cov ntaub ntawv txhua conversion. Piv txwv, Yog hais tias koj muaj ib lub website los yog ib lub website uas ntseg ib tug xov tooj, koj conversion code yuav kaw tau hu rau koj. Koj kuj siv tau ib tug neeg conversion code khiav xov tooj. Li no, Koj tus account AdWords yuav tau txais ib tug unique tracking code thaum ib tug qhua clicks rau ib tug xov tooj txuas.

Lwm txoj kev khiav conversions nrog Adwords yog teem caij tracking codes rau txhua nplooj ntawv ntawm koj lub website. Koj yuav sau ib daim ntawv rau AdWords lub website ua li ntawd los yog yav tas los ib code rau hauv koj lub web page. Thaum twg qhov no yog ua li cas, Koj yuav npe rau conversions thiab khiav cov kev kawm ntawm txhua ntxiv. Yog hais tias koj xav paub xyov muaj pes tsawg tus neeg yeej tau converting los ntawm koj ntxiv, Qhov no yog qhov zoo tshaj plaws los ntsuas koj cov kev sib tw.

Thaum koj twb teeb ib conversion code rau koj qhov chaw, Koj yuav nruab Google Tag tus thawj tswj khiav qhov zoo ntawm txhua ad-click. Nws yuav qhia koj los ntawm txoj kev kauj ruam-ntawm-kauj ruam, nrog rau kev siv conversion ID, ib daim ntawv lo conversion, thiab ib txuas. Google Tag Tus thawj tswj yuav tau muab koj tus JSON export koj xav tau. Koj yuav ces configure cov tags thiab khiav cov conversions nrog Adwords.

Muaj ntau yam uas koj yuav tsum paub ua ntej launching ib cov kev sib tw ntxiv nyob Adwords. Yog hais tias koj nyob nraum unsure uas pib, Nyeem zaj no kom paub txog Keyword lawv, Targeting xaiv, bidding, thiab Conversion tracking. Koj yeej tseem kos tau ob lub thawv thiab luam thiab yav tas los ntxiv los ntawm lwm qhov chaw. Thaum koj twb luam koj ntxiv, xyuas kom koj hloov tus xav xwm tshiab thiab luam yog hais tias xav tau. Thaum kawg, Koj qhov ntxiv yuav tsum zoo li cov ones koj nrhiav tau thaum piv rau lawv.

Keyword lawves

Google twb nyuam qhuav kuav los tiag tawm ib feature tshiab hu ua 'Keyword Lawv’ Uas yuav pab advertisers phiaj lawv ntxiv npaum li cas. Tus keyword lawv yuav muaj nyob rau hauv cov kev sib tw Smart Campaigns feature hauv lub limtiam tom ntej. Google tshaj tawm ib tug tswv tsev tshiab tsim los mitigate cov teebmeem ntawm COVID-19 shutdowns, Ntse Campaigns. Nyeem kom paub seb yuav coj kom zoo dua cov cuab yeej tshiab. Wb dhia mus rau ob peb xwb.

Ib kom zoo dua ntawm keyword lawv yog tias lawv ua comparisons ntawm keywords nyob rau hauv cov qeb yooj yim. Piv txwv, Nws tsis yooj yim los piv rau cov kev kawm txawv keywords rau nkawm khau thiab tiab thaum lawv nyob nraum grouped nyob rau hauv cov pab pawg neeg ib pawg. tiam sis, yog koj ua raws li ib lub tswvyim logical lawv tswvyim, Koj yuav tau yooj yim piv keyword kev kawm nyob campaigns thiab ntxiv pawg. Li no, Koj yuav muaj ib daim duab clearer uas keywords yog profitable rau txhua yam khoom qeb.

relevancy – Thaum tib neeg siv Google nrhiav engines mus nrhiav khoom, Ntxiv uas muaj relevant keywords muaj feem ntau yuav tau clicked. Relevance kuj pab txhim kho qhov zoo score thiab clickthrough tus nqi. Siv cov keywords sib txawv, Koj txuag tau nyiaj thiab lub sij hawm. Ob peb tug tswv yim tseem ceeb los txhim kho keyword relevancy muaj xws li:

Targeting xaiv

Koj yuav xaiv siv cov kev sib tw-theem targeting rau mobile thiab zaub ntxiv. Kev sib tw targeting yog feem ntau siv rau tag nrho cov ntxiv nyob rau hauv cov kev sib tw, thiab ib pawg yuav override kev sib tw targeting. Hloov koj cov kev sib tw targeting, Koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab, ces nyem rau qhov chaw lub hom phaj. Nyem Edit rau modify qhov chaw lub hom phaj uas koj tau xaiv. Koj yuav cais tau qhov chaw ntawm koj lub hom phiaj tuaj. Xwb, Koj yuav kho tau tus twv rau tej chaw.

Lwm tseem ceeb nam ntawm ib kev tawm advertising kev sib tw yog zoo targeting. YouTube, piv txwv, pub koj phiaj los ntawm desktop, ntsiav tshuaj, los yog mobile li. Koj kuj xaiv seb los tsis tus ntxiv yuav tshwm sim nyob rau hauv ib thaj av ntawd. Ntau hom lag luam ob lub teb chaws thiab zos, Li ntawd, nws tseem ceeb heev uas yuav tau xav txog qhov twg cov neeg tuaj saib lub neej. Yog hais tias koj nyob nraum sim mus cuag ib tug neeg tuaj saib loj, Tej zaum koj yuav tau siv xov targeting. Tiam sis yuav tsum paub hais tias xov targeting tej zaum yuav sab heev rau koj lub lag luam hauv zos.

Siv affinity audiences yuav pab koj phiaj koj cov neeg tuaj saib raws li nyiam, cwj pwm, thiab lwm yam lus. Li no, Koj yuav tau mus cuag cov neeg uas feem ntau yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Tsis tas li ntawd, Koj yuav phiaj tau cov neeg ncaj qha los ntawm koj lub website los yog keywords. Google Adwords yuav siv koj cov ntaub ntawv keyword los tsim koj cov neeg tuaj saib affinity. Ces, Koj yuav tshwm sim pem lub taub hau txoj cai raws li lawv nyiam, cwj pwm, thiab cov ntaub ntawv hais txog kev ua kom haum.

Retargeting ntxiv yog ib qho kev xaiv zoo kawg thiab yog hais tias koj tsis paub tias cov neeg tuaj saib koj nyob nraum targeting. Remarketing pub koj mus cuag qhua thaum retargeting pub koj phiaj tshiab ones. Tib yam siv rau zaub ntxiv rau lwm cov websites. Tej zaum koj yuav tau phiaj ntau nplooj ntawv rau koj cov kev sib tw ntxiv. Tej kev no pab tau peb li cas, Koj yuav mus txog ib tug neeg tuaj saib loj. Yog hais tias koj xav mus cuag ib tug neeg tuaj saib wider, Koj yuav phiaj ntau nplooj ntawv rau ib lub npe.

Thaum keyword targeting lawm lub backbone uas them txij thaum nws pib, Cov neeg tuaj saib targeting yog ib qho tseem ceeb rau hauv internet advertising. Nws pub koj xaiv leej twg pom koj ntxiv thiab xyuas kom meej tias koj advertising nyiaj mus rau cov neeg feem coob yuav. Li no, Koj yuav paub tseeb tias yuav tau ib tug xa rau koj cov nyiaj siv. Nws tseem ceeb heev uas yuav tsum nco ntsoov xa rov qab mus rau koj zoo thaum txiav txim siab rau cov neeg tuaj saib targeting.

bidding

Koj yuav xaiv tau ob txoj kev bidding rau Adwords. Feem ntau yog raug nqi ib Nyem (CPC). Hom bidding yuav tsum advertisers txiav txim seb lawv nyob nraum kam them rau txhua nyem. Txoj kev no yog qhov uas tus txheej txheem txheem, Tab sis tsis yog tib txog kev twv. Muaj ntau lwm txoj kev, thiab. Ntawm no yog ib txhia xwb:

Khoom keywords tsis raws nraim keywords rau AdWords (PPC). Cov no yog cov npe thiab piav tias neeg yeej hom rau hauv qhov nrhiav bar. Koj yuav tau hloov cov npe yog profitable queries pib hnyuj hnyo hauv koj cov kev sib tw PPC. Ntawm no yog ib co tswv yim los optimize koj keyword xaiv. Nyob rau hauv PPC ntxiv, showcase tus seller ntsuam xyuas. Thiaj li yuav maximize conversions, Koj yuav tau kho koj keywords thiab bids.

Automated twv tswv yim yuav pab koj coj tus guesswork tawm ntawm them ntxiv, Tiam sis manually kho koj twv yuav muab koj zoo tau. Thaum koj twv txiav txim seb koj yuav them rau ib tug tseem ceeb keyword, Nws tsis tas txiav txim seb qhov twg koj rank hauv Google tus nrhiav tau. In fact, Google tsis xav kom koj tau saum tej teev rau koj keyword yog hais tias koj nyob nraum siv ntau tshaj tsim nyog. Li no, Koj yuav tau txais ib tug saib ntawm koj ROI.

Koj kuj siv twv modifiers phiaj geographic chaw, electronic li, thiab sij hawm frames. Yog siv twv modifiers, Koj yuav xyuas kom meej tias koj ntxiv tshwm sim rau cov websites relevant. Nws tseem ceeb heev uas yuav tau saib koj ntxiv thiab bids kom paub tseeb tias koj nyob nraum tau qhov zoo TSHAJ PLAWS ROI. Thiab tsis txhob hnov qab los saib xyuas cov kev kawm ntawm koj ntxiv thiab bids – Tsuav yog tseem ceeb heev rau qhov zoo ntawm koj cov kev sib tw advertising.

Ntse campaigns faib lawv bidding rau ntau yam “ib pawg.” Lawv muab kaum tsib caug hais txog cov nqe lus nyob rau hauv txhua pawg, thiab ntsuam xyuas ib tug neeg twg. Google siv ib twv ntau twv rau txhua pab pawg neeg, Li ntawd, qhov uas zoo qab cov kev sib tw yog ntse faib cov nqe lus. Li ntawd, yog li, Yog hais tias koj xav kom koj ntxiv kom tso tawm pem lub taub hau koj phiaj tuaj, Koj yuav tsum ua ntse kev txiav txim siab txog bidding rau Adwords. Li no, Koj qhov ntxiv yuav mus txog koj lub hom phiaj tuaj thiab nce muag khoom.

Conversion tracking

Yuav kom koj xa koj cov ntaub ntawv rov qab mus rau ib tug siv, Koj yuav tsum teeb Adwords conversion tracking. Koj yuav ua tau qhov no los mus hauv ntau hom conversions. Koj kuj xaiv tau ROI los mus nkag rau qhov tseem ceeb rau ntau cov ntsiab lus. Koj yuav xaiv tau conversions tsis pub dhau ib lub sij hawm, piv txwv, Txhua zaus ib tug neeg reloads koj ntxiv. Li no, Koj yuav khiav tau pes tsawg tus neeg tau saib koj ntxiv, tab sis tsis tas yuav ib yam dab tsi.

Thaum koj twb DVR Adwords conversion tracking, Koj yuav export cov ntaub ntawv rau Google Analytics saib uas ntxiv tau coj mus rau cov conversions feem ntau conversions. Koj yuav txawm import cov conversions rau Google Analytics. Tab sis kom paub tseeb tias tsis mus double-track thiab import cov ntaub ntawv los ntawm ib qhov chaw rau lwm. Txwv tsis pub, Tej zaum koj yuav mus nrog ob daim ntawv luam tib yam nkaus. Qhov no yuav ua tau teeb meem. Qhov no yog ib qho teeb meem thiab yuav zam tau kom tsis txhob siv ib zaug xwb AdWords conversion tracking cuab yeej.

Thaum koj tseem siv Adwords conversion tracking kom koj ua hauj lwm ntau npaum li cas, Nws yuav ua tau sij hawm-consuming thiab frustrating kom paub seb tej hauj lwm thiab dab tsi tsis. Qhov tseem ceeb yog los txiav txim seb hom conversions teeb meem feem ntau rau koj lub lag luam thiab khiav lawv. Thaum koj twb txiav txim siab seb hom conversions koj mam khiav, Koj yuav tau txiav txim seb nyiaj npaum li cas koj nyob nraum ua nrog txhua nyem los yog conversion.

Yuav tau pib nrog Adwords conversion tracking, Koj yuav tau txuas Google Analytics rau koj lub website. Koj yuav tau xaiv cov qeb qeb thiab lub npe conversions hauv Google Analytics. Conversion tracking yog pab tau rau tracking cov zoo ntawm ads thiab tej yam ntawm cov neeg muas zaub. Txawm tias ib tug me nce rau conversion tus nqi yuav pab tau koj loj hlob koj lub lag luam. Vim txhua nyem nqi nyiaj, Koj yuav xav paub dab tsi ua hauj lwm thiab dab tsi tsis yog.

Tus Google Tag Assistant yuav pab tau koj teeb conversion tracking rau koj lub website. Koj kuj siv Google Tag Tus thawj tswj los siv nws. Siv cov Google Tag Assistant, Koj yuav xyuas tau cov txheej xwm ntawm cov conversion tracking tags. Thaum cov tag nrho yog qhia txog, Koj yuav siv tau cov Google Tag Assistant plugin saib yog hais tias koj conversion tracking code ua hauj lwm. Thiab nco ntsoov siv ib lwm conversion tracking txoj kev uas ua haujlwm zoo rau koj lub website. Cov tswv yim no yuav pab tau koj tawm hauv koj cov campaigns Adwords campaigns.

Yog hais tias koj nyob nraum tshiab rau Adwords, Tsis tau ntes tau hauv lub nyuab lus. Khaws nws yooj yim los ua qhov tsawg kawg nkaus uas lub platform tso cai. ntxiv thiab, Nco ntsoov tias AdWords yuav tsum tau lub sij hawm thiab siab ntev. Yog hais tias koj nyob nraum tsis paub tseeb seb qhov twg pib, Ntawm no yog ib co tswv yim uas koj pib:

Keyword kev tshawb fawb keyword

Thaum keyword kev tshawb fawb rau Adwords yog time-consuming, Nws yog ib tug tsim nyog thawj kauj ruam ntawm ib cov kev sib tw zoo. Txom nyem keyword kev tshawb fawb yuav raug nqi koj txhiab tus las nyiaj hauv tu muag khoom. qhov zoo ces, Muaj ntau txoj kev yooj yim rau refine koj kev tshawb fawb keyword. Ntawm no yog ib co tswv yim uas koj pib:

Siv lub Keyword Planner. Qhov no yuav qhia rau koj ntau npaum li cas lub tsheb khiav tau txhua lub hlis. Yog lub tsheb khiav spikes thaum lub caij ntuj sov, Koj yuav xav phiaj cov keywords. Kuj, Siv cov Keyword Planner mus nrhiav lwm yam keywords raws li koj constraints. Koj yuav txawm browse los ntawm 175,000 keywords siv no cuab yeej. Thaum koj twb narrowed cia koj daim ntawv teev, xaiv cov ones tshaj plaws. Xyuas kom paub tseeb tias koj tus keyword sib txeeb, Thaum nws yuav cawv tau zoo ntawm koj cov kev sib tw.

Tsis txhob siv cov keywords txhua lub hlis. Koj yuav poob nyiaj yog hais tias koj xaiv keywords uas yog sis tw. Ntev tail keywords yog zoo kawg thiab rau blog posts, Tab sis lawv yuav tsum loj hlob nyob rau tej chaw lub hlis tom qab lub hlis. Peb mam li npog ntev tail keywords yav tom ntej. Ib txoj kev mus xyuas tej chaw ntawm ib keyword yog siv Google Trends. Yog hais tias tsis muaj ntaub ntawv rau tej chaw ntawm ib tug tseem ceeb keyword, Koj tsis tau siv nws nyob rau hauv Adwords.

Keyword kev tshawb fawb tseem ceeb heev yog ib feem tseem ceeb heev ntawm organic nrhiav li cas. Nws yog ib kauj ruam tseem ceeb nyob rau hauv koj txoj kev zoo, Thaum nws muab insight rau hauv koj lub hom phiaj tuaj saib cov neeg tuaj saib. Koj mam li siv tau cov ntaub ntawv koj nce ntawm qhov kev tshawb fawb no los refine koj cov ntsiab lus thiab SEO zoo. Qhov no yuav yog ib tug nqi ntau dua organic tsheb thiab hom awareness. Qhov zoo tshaj plaws SEO campaigns pib nrog keyword kev tshawb fawb thiab cov ntsiab lus creation. Thaum koj cov ntsiab lus thiab lub website luam tawm, Koj cov kev siv zog SEO yuav optimized rau lub keywords koj twb nrhiav tau.

Bidding qauv

Muaj ob hom twv tswv yim hauv Adwords: manual thiab enhanced. Manual CPC aims ntawm tsav tsheb zoo thiab xyuas kom meej tias ib click-by tus nqi. Enhanced CPC tsom rua maximizing click-by nqi thaum tiv thaiv tsis tau siv. Ob leeg manual thiab enhanced CPC tswv yim yog time-consuming. Thaum manual CPC generates ntau tshaj ntawm clicks, enhanced CPC yog zoo rau kev ua hom awareness thiab sau cov ntaub ntawv rau yav tom ntej conversion.

Nqi-per-click (CPC) Yog qhov twv tshaj plaws rau Adwords. Nws feem ntau siv rau campaigns uas phiaj ib cov neeg tuaj saib me me thiab tsis tas yuav tsum tau ib ntim loj ntim ntawm tsheb khiav. Tus nqi-per-mille bidding txoj kev yog pab tau rau ob hom campaigns vim hais tias nws muab insights rau hauv cov impressions impressions. Cov ntaub ntawv no tseem ceeb heev nyob rau hauv cov kev sib tw mus sij hawm ntev li cas campaigns. Yog hais tias koj pob nyiaj siv yog nruj, Xav txog ib tug manual CPC bidding zoo.

Bidding qauv rau Adwords yog ib txoj complex uas utilizes ib tug xov tooj ntawm cov txheej txheem optimize ntxiv campaigns. Nyob ntawm koj cov kev sib tw objectives, Koj yuav teev ib twv ntau twv rau ib keyword los yog manually kho tus twv raws li cov conversions thiab muag khoom. Rau cov neeg siv ua ntej, dynamic bidding yuav siv tau los khiav conversions thiab kho tus twv raws li. Ib cov kev sib tw zoo yuav ua rau twv thaum cov kev sib tw lub hom phiaj yog ntsib.

Manual bidding yuav siv tau los fine-tune ad targeting. Manual bidding yuav siv tau rau ib pawg thiab ib tug neeg keywords. Manual CPC bidding yog zoo suited rau pib campaigns thiab cov ntaub ntawv sib sau ua ke. Siv qhov uas zoo, Koj tsuas them thaum ib tug clicked clicked. Manual CPC bidding pub koj tweak koj bids ib lub zuj zus mus cuag optimal tau. Koj kuj xaiv tau ib CPC ntau CPC kom tswj koj cov kev sib tw.

Nyem-mus txog tus nqi

Txoj kev tshawb no tso tawm los ntawm WordStream rau qhov nruab nrab click-by tus nqi (CTR) Rau AdWords campaigns pom tias nws ranged los ntawm 0.35% mus rau 1.91%. Txoj kev tshawb no kuj pom muaj tej yam uas nce los yog txo CTR, nrog rau cov clicks ib ntxiv, tus nqi nias (CPC), thiab tus nqi tes ua tes hauj lwm (CPA).

Thaum siab CTR txhais tau tias impressions siab, Qhov no tsis txhais hais tias ib cov kev sib tw ua hauj lwm zoo. Siv cov keywords tsis ncaj ncees lawm yuav raug nqi nyiaj thiab tsis hloov. Qhov ntxiv yuav tsum tau kuaj hauv txhua nam ntawm lawv creation kom lawv muaj li relevant rau cov neeg tuaj saib tau. Aside ntawm keyword kev tshawb fawb, Ib cov ntsiab lus yuav tsum tau optimized rau boost CTR. Ntawm no yog ib co tswv yim rau kev txhim kho koj CTR:

Thawj, Txiav txim seb hom website koj nyob nraum khiav. Piv txwv, eCommerce websites yuav muaj ib sab CTR dua cov hlau lead tiam. Rau eCommerce websites, Cov kev sib tw hauv zos yuav ua rau CTR, Raws li tau txais kev pab ntseeg hauv zos lag luam. Thaum phau ntawv thiab cov duab ntxiv tsis yog cov persuasive rau cov websites tiam, Cov lus qhia thiab compelling ntxiv yuav pab tsav tsheb saib curiosity. Qhov no yuav thaum kawg ua rau ib click-by. tiam sis, Tus CTR nyob ntawm ntau yam, nrog rau hom kev muaj thiab lub network.

Ua CTR yog ib lub caij tseem ceeb ntawm them-per-click advertising. Ib tug ctR ncaj qha mus rau nqi ib nyem, txiav txim seb zoo score. Lub click-by tus nqi yog xam los ntawm dividing cov impressions los ntawm cov clicks. Yog hais tias koj CTR saum toj no tsib feem pua, Nws txhais tau tias ib feem coob ntawm cov neeg uas pom koj ntxiv yuav nyem lawv. Tsuav qhov no yog cov ntaub ntawv, Nws puas tsim nyog optimizing koj them-per-click ntxiv rau ib ctR.

Negative keywords

In Adwords, cov lus tseem ceeb keywords yog lo lus los yog cov nqe lus uas tiv thaiv koj ntxiv los hnyuj hnyo thaum ib tug neeg siv luag tshawb rau lawv. Koj tsim tsis zoo keywords los ntxiv ib rho tawm ua ntej ib keyword los yog kab lus. Koj siv tau lo lus los yog kab lus ua ib tug tsis zoo keyword, Xws li 'ninja cua fryer'. Ib tug tsis zoo keyword yuav ua tau li sab los yog raws li koj xav tau. Ntawm no yog ib co kev siv keywords hauv koj Adwords campaigns.

Tus default negative keyword match hom yog tsis zoo match. Qhov no txhais tau tias tsis zoo match keywords yuav tsis qhia txog queries uas muaj tag nrho cov nqe lus tsis zoo. Yog koj tsuas muaj ob peb lo lus tsis zoo nyob rau hauv koj query, koj qhov ntxiv yuav tsis qhia. Qhov no txhais tau tias koj yuav tau tsim campaigns sai los xaiv tsis zoo match keywords. Tab sis koj yuav tsum ceev faj thaum xaiv tsis zoo match keywords. Koj tsis xav mus tua nrog ib cov kev sib tw uas tsis muaj kev muag khoom.

Koj yuav siv tsis zoo keywords ntawm cov pab pawg neeg ntxiv los tiv thaiv koj ntxiv los ntawm cov nqe lus generic. Li no, Koj yuav tau thaiv tawm tej luag tshawb uas tsis thov kom koj pab pawg neeg ntxiv. Qhov no zoo yog pab tau thaum koj xav txwv tej pawg. Tus tsis zoo keyword yuav automatically ua tus default negative keyword rau yav tom ntej ad pawg. Cia li paub tseeb tias xyuas Google lub website thiab cov pab pawg neeg ntxiv rau tej ambiguities.

Koj cov lus siv negative keywords pib nrog nrhiav keywords uas yog irrelevant rau koj lub lag luam. Thaum koj tau muab cov keywords no, Koj yuav tsum siv cov ntsiab lus nrhiav tau cov ntsiab lus tab sis nrhiav tau in-depth nrhiav queries rau cov keywords. Saib daim ntawv qhia no nquag los xyuas kom meej tias koj ntxiv yog tsis yog koj lub sij hawm zoo thiab nyiaj rau irrelevant keywords. Nco, Koj yuav tsis ua ib muag khoom yog hais tias koj tsis phiaj txoj cai! Yog hais tias koj tsis siv cov keywords hauv Adwords, Koj yuav mus nrog ib cov kev sib tw stale ntxiv.

Targeting koj cov neeg tuaj saib

Yog hais tias koj nyob nraum xav txog kev siv remarketing campaigns nyob rau hauv koj cov kev sib tw AdWords, Koj yuav xav phiaj tej pawg neeg. Cov pab pawg neeg no twb browsing lub web, Tab sis koj yuav ntxiv los yog cais cov pab pawg neeg. Yog hais tias koj nyob nraum targeting demographics, Koj yuav xav xaiv lawv ua ntej koj pib lub tsev koj cov kev sib tw. Siv Google tus neeg tuaj saib tus thawj tswj yuav pab koj txiav txim seb pawg phiaj thiab ntau npaum li cas lawv muaj txog koj.

Nrhiav ib tug neeg tuaj saib suitable, Koj yuav tsum xub txiav txim seb koj lub website phiaj thiab hom lus. Yog hais tias koj lub hom phiaj tuaj nyob hauv teb chaws As Mes Lis Kas, Ces targeting lawv nrog teb chaws Asmeskas lus yuav ineffective. Ua txhais tau tias, yog koj lub website tsuas muaj cov neeg muas zaub hauv zos, Koj yuav tsum phiaj cov neeg uas nyob rau cheeb tsam koj nyob. piv txwv li, Yog hais tias koj nyob nraum ib lub zos plumber, Koj tsis phiaj neeg uas nyob hauv Teb Chaws Asmeskas.

Thaum targeting koj cov neeg tuaj saib nrog Adwords, Koj yuav siv tau cov audiences zoo ib yam li cov neeg uas muab cov nyiam thiab cwj pwm coj. Tsis tas li ntawd, Koj yuav tsim cov neeg tuaj saib los ntxiv relevant keywords, URLs, thiab apps rau koj cov neeg tuaj saib. Qhov no yog ib txoj kev zoo kawg thiab rau phiaj cov neeg tuaj saib cov neeg tuaj saib cov neeg tuaj saib. Qhov no tso cai rau koj mus cuag cov neeg uas twb noj ib tes hauj lwm rau koj lub website. Thaum kawg, Qhov tseem ceeb rau cov neeg tuaj saib targeting yog to taub dab tsi ua rau ib tug neeg nyem rau koj ntxiv.

Thawj kauj ruam hauv tsim ib tug zoo Adwords kev sib tw yog targeting koj cov neeg tuaj saib. Adwords’ Cov neeg tuaj saib targeting nta yuav pab tau koj phiaj cov neeg uas muaj expressed txaus siab rau koj cov khoom los yog kev pab cuam. Qhov no yuav ua kom koj cov kev sib tw txoj kev kawm, Thaum decreasing koj ad siv rau uninteresting eyeballs. Koj kuj tseem phiaj tau cov neeg uas tau xyuas koj lub website los yog app. Qhov no yuav pab koj zoo phiaj koj cov neeg tuaj saib thiab txhim kho koj bidding zoo.

Ua ntej yuav sim siv Adwords, Koj yuav tsum tau tshawb fawb koj keywords. Tsis tas li ntawd, Koj yuav tsum paub xaiv ib match hom, Uas hais txog li cas zoo Google qhov yuam kev koj keyword nrog cov neeg yog searching rau. Txawv match hom muaj xws li exact, kab lus, thiab sab nraud. Koj xav xaiv qhov exact match hom, thiab sab yog qhov tsawg kawg ntais ntawv match. Yog hais tias koj nyob nraum tsis paub tseeb tias hom kev xaiv, Xav txog scanning koj lub website thiab de qhov zoo tshaj plaws raws li nws cov ntsiab lus.

Keyword kev tshawb fawb keyword

Ib txoj kev zoo ua rau koj cov kev sib tw AdWords yog los tsim keyword kev tshawb fawb. Koj yuav siv Google tus dawb keyword cuab yeej, Tus Keyword Planner, los yog lwm cov kev tshawb fawb keyword. Yog li ntawd, yog li ntawd,, Koj kev tshawb fawb yuav tsum kub siab rau cov ntsiab lus uas muaj lub sij hawm ntau tshaj ntawm ranking hauv Google luag tshawb. Ib buyer persona yog ib profile ntawm cov neeg zoo tagnrho. Nws paub meej txog lawv cov cim xeeb ceem, hom phiaj, txoj kev sib tw, cawv, thiab muas tsis tau. Siv cov lus no, Koj yuav xaiv tau qhov tseem ceeb tshaj plaws keywords rau koj cov kev sib tw AdWords. Koj kuj siv cov cuab yeej tseem ceeb xws li Alexa kom tau ntaub ntawv rau competitors thiab them keywords.

Thaum koj muaj ib daim ntawv teev cov keywords, Koj yuav refine koj daim ntawv teev npe mus nrhiav cov ones uas yuav ua tau lub siab rov qab. Ib seeded keyword yog ib kab lus nrov uas piav ib yam khoom los yog kev pab. Piv txwv, “qhob noom xim kasfes” tej zaum yuav yog ib tug noob zoo seedword. Ces, Siv ib tug keyword xaiv xws li Google tus Keyword Tool, nrhiav lwm yam ntsiab lus. Koj yuav txawm siv thaum lawv tseem hais txog cov ntsiab lus ntxiv refine koj zoo.

Nws tseem ceeb heev ua koj cov kev tshawb fawb keyword nyob rau theem thaum ntxov ntawm koj cov kev sib tw. Ua li ntawd, yuav xyuas kom meej tias koj pob nyiaj siv yog tsim nyog thiab koj cov kev sib tw muaj qhov zoo tshaj plaws uas zoo tshaj plaws. Dhau li ntawm txiav txim seb cov clicks yuav tsum tau ua kom muaj ib tug nqi nyiaj, Kev tshawb fawb keyword kuj xyuas kom meej tias koj yog targeting txoj cai keywords rau koj cov kev sib tw. Nco, Tus nqi nruab nrab ib nyem yuav txawv dramatically ntawm keyword rau keyword thiab kev lag luam rau kev lag luam.

Thaum koj twb nrhiav tau txoj cai keywords, Koj nyob nraum npaj nrhiav seb competitors ua rau lawv cov websites. SEO muaj xws li sib txawv ntawm cov lag luam li cas, Xws li mentions hauv kev tawm thiab tsheb khiav rau tej keywords. Ib hom SOV thiab tag nrho txoj hauj lwm nyob rau hauv lub lag luam yuav pab koj txiav txim seb yuav nthuav thiab captivate koj cov neeg siv. Ntxiv rau kev tshawb fawb keywords, Koj kuj piv tau rau competitors’ tej chaw rau organic keyword kev tshawb fawb.

bidding

Bidding rau Google Adwords yog txoj kev them Google rau tsheb khiav uas mus txog koj lub website. Koj yuav xaiv tau ntau txoj kev los twv. Nqi-per-click bidding yog cov nyiam tuaj. Txoj kev no, Koj tsuas them thaum ib tug neeg clicks rau koj advertisement. tiam sis, CPC bidding no kuj yog ib qho kev xaiv. Yog bidding rau txoj kev no, Koj tsuas them thaum ib tug neeg ua tau clicks rau koj ntxiv.

Thaum nws tseem yuav tau ib qho ntxiv thiab saib seb nws ua tau zoo li cas, Nws tseem ceeb heev uas yuav tau saib nws. Yog hais tias koj xav pom tus nqi ntau tshaj ntawm conversions thiab hloov lawv mus muag khoom, Koj yuav tsum paub tseeb tias koj ntxiv yog targeted rau cov neeg uas xav ua li cas koj yuav tsum muab. Qhov sib txeeb yog tsiv thiab koj yuav siv cov ntaub ntawv no los craft ib cov kev sib tw zoo dua. Koj yuav nco ntsoov kawm los ntawm lawv raws li koj optimize koj cov kev sib tw kom tau qhov ntau tshaj ROI.

Zoo score yog lwm metric los xav txog. Zoo score yog ib qho kev ntsuas uas koj ntxiv yog mus nrhiav queries. Muaj ib tug zoo score yuav pab koj ib rank, Li ntawd, tsis txhob ntshai kom nws! Yog ua koj twv, Koj yuav boost koj tus zoo score. Koj yuav tsum tsom tau tsawg kawg yog ib tug zoo score ntawm 6.

Nws tseem ceeb heev uas Google tus Adwords platform yuav tau overwhelming lub sij hawm. Pab kom koj to taub txog txoj kev tseem, lov nws mus rau hauv qhov chaw me me. Txhua pawg belongs rau ib cov kev sib tw, nws yog qhov twg koj yuav tswj tau koj cov nyiaj txhua hnub thiab tag nrho cov nyiaj siv. Cov campaigns yog cov tub ntxhais ntawm koj cov kev sib tw thiab yuav tsum yog koj tus thawj kub siab. Tab sis tsis txhob hnov qab tias koj cov kev sib tw yuav muaj ntau pawg ntxiv.

Qhab Nees

Adwords’ Zoo Score yog ib qho kev ntsuas zoo li cas koj ntxiv match cov ntsiab lus ntawm koj qhov chaw. Nws tiv thaiv koj los ntawm displaying irrelevant ntxiv. Qhov no metric yuav ua kom yuam kev to taub thiab txhim kho rau koj tus kheej. Nws tsuas yuav tau saib los ntawm cov Keywords kev kawm qhia txog Adwords. Koj yuav siv tsis tau nws nyob rau lwm cov kev pab cuam ad-liab xws li DashThis. Teev hauv qab no yog qhov zoo tshaj plaws rau kev txhim kho koj cov qhab nia zoo.

CTR yog txoj ntau tshaj nws yuav tshwm sim. Nws yuav siv sij hawm rau hauv tus account keeb kwm thiab cov competitiveness tam sim no competitiveness ntawm tus keyword. Txawm tias ib tug keyword muaj ib tug qis CTR, Nws tseem khwv tau ib tug zoo score. Google yuav qhia rau koj paub ua ntej koj yuav cia siab tias koj ntxiv thaum nws mus nyob. Adapt koj phau ntawv raws li. Koj yuav ua kom koj zoo score los txhim kho cov components peb components.

Lub click-by tus nqi yog lwm yam tseem ceeb tshaj plaws. Yog hais tias koj ntxiv tau tsib clicks, Nws yuav muaj ib tug zoo score ntawm 0.5%. Tau ntau impressions nrhiav tau yog tsis muaj leej twg clicks rau lawv. Qhov taw qhia no yog siv los txiav txim seb qhov relevance ntawm koj ntxiv. Yog hais tias koj cov ntxiv tsis tau txaus clicks, Koj qhov zoo score tej zaum yuav tsawg dua qhov sib txeeb. tiam sis, Nws tsis txhais hais tias koj yuav tsum tsis txhob khiav koj ntxiv yog hais tias koj zoo score yog tsawg.

Ntxiv rau ib click-by tus nqi, Koj qhov ntxiv yuav tsum tau relevant rau lub keywords uas yog targeted. Ib tug thawj tswj zoo paub sib sib zog nqus mus nrog cov pab pawg neeg keyword. Muaj ntau yam uas ua tau ib tug zoo score, Thiab ua hauj lwm rau kev txhim kho lawv yuav pab tau nyob rau ntev mus dhia. Thaum kawg, Nws yuav ua kom koj txoj hauj lwm, thiab koj tus nqi nyem. tiam sis, Qhov no tsis tau tiav thaum hmo ntuj, tab sis muaj ib co hauj lwm, Nws yuav ua tau ib qho txawv loj dua qhov ntev mus dhia.

Nqi nyem ib nyem

Tej zaum koj yuav wondering yuav laij koj ROI nrog tus nqi nyem rau Adwords. Siv benchmarks rau ntau industries yuav pab koj teev koj cov nyiaj li cas thiab teev cov hom phiaj. Ntawm no yog ib co benchmarks rau qhov kev lag luam av. Raws li AdWords kev lag luam benchmarks, CPC rau qhov kev lag luam no yog 1.91% nrhiav network thiab 0.24% rau cov zaub network. Yog hais tias koj npaj siv Google AdWords rau koj lub website los yog ua hauj lwm, khaws cov benchmarks hauv siab.

CPC pricing feem ntau hu ua them-per-click (PPC) pricing. Ads uas tshwm sim nyob rau sab saum toj ntawm Google tus nrhiav cav yuav raug nqi li me ntsis li 81 xees ib nyem. Qhov no tej zaum yuav tus advertising kub txheem thaum nws tawm los kib yias. Qhov yooj yim dua koj PPC, Qhov yooj yim dua koj xa rov qab rau peev yuav. tiam sis, Koj cov nyiaj PPC yuav txawv nyob ntawm seb hnub yug me nyuam, Sib txeeb rau keywords, thiab zoo tshaj plaws.

Nruab nrab nqi ib nyem rau Adwords varies los ntawm kev lag luam, lag luam, khoom. Tus nqi siab tshaj plaws yog nyob rau hauv cov kev pab cuam uas tau txais kev pab los yog nws tus neeg sawv cev yuav tsum tau, kev pab raws li txoj cai, thiab eCommerce. Tus nqi tsawg tshaj plaws yog mus txawv tebchaws thiab hospitality. Nqi ib nyem rau ib tug keyword nyob ntawm tus twv, qhab nees zoo, thiab sis tw bidding. Tus nqi nyem yuav fluctuate nyob ntawm koj competitors’ bids thiab koj rank.

Txo nqi nyem, Koj yuav xaiv kom koj twv manually los yog automatically. Ces, Google yuav xaiv cov twv tshaj plaws raws li koj cov nyiaj siv. Koj kuj teem ib pob nyiaj siv rau koj cov kev sib tw, Thiab ces tawm mus tas AdWords. Koj yuav optimize koj tus account los tsim thiab tuav ib qho qauv tsim nyog, thiab ua tau zoo heev audits mus ntes tej yuam kev. Li ntawd, yog li, Koj laij koj CPC?

Conversion tracking

Muaj ib qho Adwords conversion tracking pixel yog ib feem tseem ceeb ntawm koj hauv internet li cas zoo. Qhov chaws no tso cai rau koj saib ntau npaum li cas qhua ua tau hloov rau koj lub website. Koj mam li siv cov ntaub ntawv no rau tweak yav tom ntej ntxiv thiab optimize qhov kev kawm ntawm koj tag nrho qhov chaw. Teeb conversion tracking rau koj lub website, Tsuas tsim ib conversion tracking pixel rau lub website thiab deploy nws khiav qhua’ kev ua ub no. Koj yuav saib tau cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj yuav txawm twv rau keywords raws li lawv kev kawm nyob rau hauv converting.

Teem tau AdWords conversion tracking yog yooj yim: Koj tsuas input lub Conversion ID, Conversion Label, thiab tus Nqi Conversion. Koj kuj xaiv tau cov kev xaiv uas koj xaiv tau “Hluav taws kub rau hluav taws” hnub rau qhov nrhiav qhov hluav taws kub. Koj xaiv tau ib hnub twg los ntawm ib nplooj ntawv, xws li “Thank you” Phab, Xyuas kom meej tias qhov hluav taws kub hluav taws kub rau lub siab hnub. Qhov hluav taws kub rau hnub yuav tsum muaj ob peb hnub ua ntej hnub uas koj xav ntes conversion cov ntaub ntawv.

Siv AdWords tsis conversion tracking yog akin to flushing nyiaj cia lub drain. Nws yog ib lub sij hawm khib nyiab thiab nyiaj kom khiav advertisements thaum koj tos ib feem peb tog los siv cov code tracking code. Cov ntaub ntawv tiag yuav tsuas pib qhia thaum koj muaj qhov tracking code nyob rau hauv qhov chaw. Li ntawd, zoo li cas yog cov conversion tracking yuam kev? Ntawm no yog ib co ua rau mob:

Siv AdWords conversion tracking yog ib txoj kev zoo kawg thiab saib ntau npaum li cas qhua convert rau koj qhov chaw. AdWords conversion tracking yog ib feem tseem ceeb ntawm hauv internet li cas rau cov lag luam me, Thaum koj them rau txhua nyem. Paub ntau npaum li cas qhua hloov mus muag yuav pab koj txiav txim seb koj advertising siv yog generating nyiaj. Qhov zoo koj paub koj conversion tus nqi, Qhov kev txiav txim zoo uas koj yuav ua tau. Li ntawd, yog li, Pib siv AdWords conversion tracking hnub no.