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Yog hais tias koj nyob nraum tshiab rau Adwords, Nws yog ib qho zoo tshaj plaws kom tej yam yooj yim. Tsis txhob ua ntau tshaj lub platform pub. Thiab ua siab ntev – Nws yuav siv sij hawm mus rau koj txhais taw ntub dej. Tsab xov xwm no yuav taug kev koj los ntawm cov thawj kauj ruam pib koj cov kev sib tw. Muaj ntau rau Adwords tshaj xwb teem tau ib cov kev sib tw, txawm li ntawd los. Nyeem ntawv kom paub ntxiv txog Split kuaj ntxiv thiab optimizing yuav tsaws nplooj ntawv.
Thaum uas siv them-per-click advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb heev. Yog to taub li cas cov neeg muas zaub yog searching rau hauv internet, Koj yuav tsim tau cov ntsiab lus tseem ceeb. Nws kuj pab koj phiaj specific audiences, Xws li cov neeg ua hauj lwm hauv txoj kev ua lag luam kho mob los yog cov neeg xav nyob rau hauv spine phais. Piv txwv, yog hais tias koj lub hom phiaj yog spine surgeons, Koj yuav phiaj lawv nrog ib targeted ntxiv. Siv Google Keyword Planner yuav pab koj nrhiav tau txoj cai keywords.
Thawj, Siv ib tug keyword cuab yeej uas cia koj tshawb cov npe, Lus nug, thiab cov zej zog uas yog relevant rau koj lub website. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Thaum koj twb xaiv koj keywords, Koj sau tau cov ntsiab lus uas siv cov nqe lus no. Qhov no yuav ua rau kom muaj attracting qhua tshiab, pp Ntsia koj daim iav pom tom qab saib puas muaj tsheb khiav. Tom qab researching keywords, Xaiv qhov zoo tshaj plaws rau koj cov ntsiab lus.
Lwm cuab yeej rau keyword kev tshawb fawb yog Ahrefs. Qhov no dawb muab koj cov lus qhia txog keywords, nrog rau lawv nrhiav ntim ntim, sib txeeb, thiab lub website tsheb khiav. Nws kuj yuav qhia rau koj tias competitors muaj ib tug nrhiav ntim ntim thiab siv lwm cov tswv yim los rank siab nrhiav engines. Xyuas competitor cov websites ua ntej xaiv ib keyword rau phiaj. Tsis hais seb koj lub hom phiaj yog ib hom phiaj, Nws tseem ceeb heev uas yuav to taub qhov sib txeeb thiab seb lawv rank rau lub keywords koj xaiv.
Qhov tseem ceeb tshaj plaws hauv kev tshawb fawb keyword yog paub koj cov neeg tuaj saib. Koj xav ntes cov xim ntawm koj phiaj tuaj, Thiab paub txog seb lawv nyob nraum searching rau koj yuav pab koj ua ntawd. Qhov no yuav tau accomplished siv ib tug dawb keyword cuab yeej xws li Google tus Keyword Tool, los yog ib tug tseem ceeb keyword kev tshawb fawb xws li Ahrefs. Koj siv tau cov lus qhia no sau cov posts tshiab uas yog relevant rau koj cov neeg tuaj saib. Qhov no yog ib tug invaluable cuab yeej siv rau generating cov ntsiab lus tshiab.
Google muab ntau hom kev taw qhia los pab koj xaiv qhov zoo tshaj plaws rau koj lub website. Koj yuav xaiv tau cov qauv kawm thiab kev lis kev cai conversion hom phiaj, Thiab lawv yuav pab tau rau bidding tswv yim. Yog hais tias koj muaj ib lub khw hauv internet, piv txwv li, Tej zaum koj yuav tau siv cov hom phiaj conversion hom phiaj kom tus nqi nyiaj uas koj ua kom muaj. Ces, Koj yuav ntxiv conversion yam xws li sau ib daim ntawv ua los yog muas khoom. Los ua ib cov kev sib tw Adwords rau khaub ncaws khw, ua raws li cov tswv yim no.
Ua ntej launching ib Google Adwords kev sib tw, Txiav txim seb koj puas kam siv. Ib txoj cai zoo ntawm thumb yog siv tsawg kawg yog $20-$50 ib hnub. Tej zaum koj yuav tau siv ntau los yog tsawg dua nyob ntawm qhov sib txeeb ntawm cov keywords thiab tus kwv yees li ntawm CPC. Koj yuav tsum paub tias tus nqi kis tau ib tug neeg muas zaub los yog ua ntej teem ib pob nyiaj siv. tiam sis, Nws tseem ceeb heev uas yuav tau teem cov hom phiaj realistic thiab ua kom kho kom maximise tau.
Thaum koj nyob nraum phua kuaj ntxiv nyob rau hauv Adwords, Koj yuav xaiv tau ob versions uas txawv characteristics. piv txwv li, ua ntej, Tej zaum koj yuav capitalize tus thawj cim thaum nyob rau hauv ob, thiab vice versa. Tsis tas li ntawd, Koj yuav hloov cov zaub URL rau ob versions versions. Li no, Koj yuav tau saib uas ntxiv yog zoo dua. Ces, Koj yuav xaiv tau uas siv tau.
Txiav txim seb leej twg ua tau zoo dua lwm yam, Koj yuav siv tau phua software. Cov kev pab cuam software cia koj pom ntau yam metrics, Xws li nyiaj thiab conversions. Cov metrics tseem ceeb heev rau qhov zoo ntawm koj lub lag luam, Li ntawd, xaiv cov uas ncaj qha mus rau koj cov qhabnias. Piv txwv, Koj yuav tsom xam tau ntau qhov chaw hauv lub website thiab txiav txim seb leej twg yuav ua rau cov nyiaj tau los. Split kuaj software yuav qhia koj tias tsheb khiav yog feem ntau rau koj lub lag luam.
Tom qab xaiv qhov variants variants, Nws yog lub sij hawm los tsom xam cov ntsiab lus. ua li ntawd, go to “Saib keeb kwm hloov keeb kwm” thiab nrhiav hnub thiab lub sij hawm uas txhua teev tau hloov. Piv txwv, Yog hais tias koj ua hloov rau koj phau ntawv ntxiv rau lub Cuaj hlis 23 thaum 7:34 pm, nyem rau ntawm qhov “Qhia kom paub meej” txuas lub sijhawm thiab hnub uas koj hloov qhov kev hloov.
Phua kuaj ntxiv nyob Facebook, Nco ntsoov xaiv ib pob nyiaj siv uas yields tau. Facebook muaj tsawg kawg thiab pom zoo pob nyiaj siv uas koj yuav tsum ua raws li. Ces, phua cov nyiaj equally ntawm ob teev. Yuav kom tau ib tug ntau tshwm sim, Xyuas kom paub tseeb tias cov txheeb cais tseem ceeb ntawm qhov txawv. Yog hais tias koj nyob nraum unsure, siv tus nqi conversion metric. Tus nqi nruab nrab ib nyem rau ob teev tej zaum yuav siab thiab vice versa.
Kuaj cov zoo ntawm ntau yam hais txog koj cov nplooj ntawv yuav tsaws yog qhov tseem ceeb optimization. Ib txoj kev los ntsuas cov ntsiab lus zoo sib txawv yog siv cov maps maps. Cov no yuav qhia tau koj qhov chaw uas cov neeg muaj clicking rau koj nplooj ntawv, Seb lawv yuav ignoring hu rau tes hauj lwm los yog focusing rau lwm yam uas tsis yog-tseem ceeb hais. Yog nrhiav qhua tus cwj pwm coj, Koj yuav tau hloov koj qhov chaw. Thaum tshav kub maps yog ib txoj kev uas yuav kuaj koj cov nplooj ntawv yuav tsaws nplooj ntawv, Tsuav yog tsis tib txog kev txhim kho lawv. Lwm cov ntaub ntawv visual ntaub ntawv muaj xws li scroll maps, overlays, thiab daim ntawv qhia txog.
Nplooj ntawv ceev yog ib qhov tseem ceeb tshaj los xav txog. Yog hais tias koj yuav tsaws nplooj ntawv yuav siv sij hawm ntev dhau mus load, qhua yuav poob paj sai sai. Qhov no yuav ua rau ib tug nqi bounce tus nqi, Uas alerts Google ntawm cov neeg txom nyem kev thiab tej zaum yuav muaj feem rau Ad Rank. Siv browser caching thiab minimizing ruaj phau ntawv, Koj yuav ua tau kom cov nplooj ntawv ceev thaum tib lub sijhawm qis CPC. Yog thaum hais txog tej teeb meem no, Koj yuav ua kom cov neeg siv kev ntawm koj cov nplooj ntawv yuav tsaws thiab txhim kho nws cov nqi conversion.
Ib nplooj ntawv zoo tsim yuav tsaws nplooj ntawv yog tseem ceeb heev rau maximizing conversions. Nws yuav tsum tau dawb clutter thiab yooj yim rau navigate. Nws yuav tsum tau yooj yim rau navigate, Li ntawd, cov qhua yuav tau prompted coj tes hauj lwm sai sai. Nws yuav tsum yooj yim rau navigate, thiab yuav tsum muaj cov ntaub ntawv hais txog cov khoom los yog kev pab rau kev muab. Ib nplooj ntawv yuav tsum tau zoo nyob rau hauv tag nrho cov kev no rau boost nyiaj. Thawj kauj ruam hauv optimizing koj yuav tsaws nplooj ntawv yog kuaj thiab soj ntsuam qhov tseem ceeb propositions. Lwm, Kuaj thiab tweak daim teb kom lawv compelling ntau compelling. Thaum kawg, Ntxiv cov pov thawj rau koj yuav tsaws nplooj ntawv kom credibility.
Yog ib qhov tseem ceeb tshaj plaws hauv tracking conversions nrog Adwords yog taw cov hom conversion. Conversions vary nyob rau hauv tus nqi nyob ntawm seb yam uas ua tes hauj lwm. Nyem-mus txog thiab muag khoom, piv txwv, Ob leeg yog ob leeg ib daim ntawv conversion, thiab yog li ntawd, tus nqi ntawm txhua yam varies. Koj kuj siv tau cov qauv attribution los txiav txim seb daim credit ntau npaum li cas muab rau txhua hom conversion. Yog hais tias koj tsis paub yuav attribute conversions, Ntawm no yog ib co kauj ruam los pab koj pib:
xub thawj, Xyuas kom koj muaj ib qhov chaw ntiaj teb no tag nrho, los yog ib tug code uas cov ntaub ntawv txhua conversion. Piv txwv, Yog hais tias koj muaj ib lub website los yog ib lub website uas ntseg ib tug xov tooj, koj conversion code yuav kaw tau hu rau koj. Koj kuj siv tau ib tug neeg conversion code khiav xov tooj. Li no, Koj tus account AdWords yuav tau txais ib tug unique tracking code thaum ib tug qhua clicks rau ib tug xov tooj txuas.
Lwm txoj kev khiav conversions nrog Adwords yog teem caij tracking codes rau txhua nplooj ntawv ntawm koj lub website. Koj yuav sau ib daim ntawv rau AdWords lub website ua li ntawd los yog yav tas los ib code rau hauv koj lub web page. Thaum twg qhov no yog ua li cas, Koj yuav npe rau conversions thiab khiav cov kev kawm ntawm txhua ntxiv. Yog hais tias koj xav paub xyov muaj pes tsawg tus neeg yeej tau converting los ntawm koj ntxiv, Qhov no yog qhov zoo tshaj plaws los ntsuas koj cov kev sib tw.
Thaum koj twb teeb ib conversion code rau koj qhov chaw, Koj yuav nruab Google Tag tus thawj tswj khiav qhov zoo ntawm txhua ad-click. Nws yuav qhia koj los ntawm txoj kev kauj ruam-ntawm-kauj ruam, nrog rau kev siv conversion ID, ib daim ntawv lo conversion, thiab ib txuas. Google Tag Tus thawj tswj yuav tau muab koj tus JSON export koj xav tau. Koj yuav ces configure cov tags thiab khiav cov conversions nrog Adwords.
