Sind Google AdWords und AdSense gleich?

Cov tuam txhab, die mit Suchmaschinenmarketing in den Online-Markt eintreten, hören häufig die beiden Werbeplattformen von Google, Google Ads und Google AdSense. Raws li koj lub hom phiaj lag luam, ib qho ntawm lawv tej zaum yuav haum rau koj, tab sis qhov txawv tiag tiag ntawm ob qho yog dab tsi: Google Ads thiab AdSense?

Dab tsi yog qhov txawv tseem ceeb ntawm Google Ads thiab AdSense?

Qhov txawv tseem ceeb ntawm ob qho yog, cov tshaj tawm siv Google Ads, thaum cov luam tawm siv AdSense.

Nrog Google Ads, cov neeg siv tuaj yeem tshaj tawm lawv hom lossis lag luam ntawm Google.com, hauv Google Display Network thiab hauv Google Search Network. Cov tuam txhab siv Google Ads, los tsav cov neeg tuaj saib tshwj xeeb rau lawv lub vev xaib, nrog kev cia siab, qhov ntawd ib feem ntawm cov tsheb khiav no tau hloov mus rau hauv cov nyiaj tau los. Cov tshaj tawm them Google qee tus nqi rau txhua qhov ad nyem los tso saib Google Ads.

Nrog AdSense, cov tshaj tawm tuaj yeem tau nyiaj ntawm lawv cov vev xaib lossis blogs, los ntawm kev khwv tau nyiaj los ntawm Google tshaj tawm cuam tshuam, uas tau qhia raws li lawv cov ntsiab lus. Cov tshaj tawm tau txais kev them nyiaj me me txhua lub sijhawm, ib qho ntawm lawv cov ntawv tshaj tawm yog nias. Thaum koj lub vev xaib tau txais cov neeg nyeem txaus, qhov no tuaj yeem yog txoj hauv kev yooj yim, los tsim cov nyiaj tau los ntawm koj cov ntsiab lus.

Qee qhov sib txawv

Kev teeb tsa tus account yooj yim

Nws yooj yim heev, los teeb tsa Google Ads account. Koj tsuas yog yuav tsum tsim Google account, nkag mus rau Google Ads nrog koj Google account email chaw nyob thiab lo lus zais thiab tom qab ntawd teeb tsa koj lub sijhawm cheeb tsam- thiab cov txiaj ntsig.

yoog rawg hauv kev tsim qauv

Google Ads cov tshaj tawm nthuav tawm qib siab ntawm elasticity hais txog lawv cov ntawv tshaj tawm, thaum AdSense cov tshaj tawm tsis tuaj yeem hloov cov ntawv hauv kev tshaj tawm hauv lub vev xaib. AdSense cov tshaj tawm tuaj yeem tswj hwm cov hom qauv ad uas tshwm sim ntawm lawv cov nplooj ntawv, qhov loj me ntawm lawv cov kev tshaj tawm, thiab txawm tias cov xim ntawm cov ntawv tshaj tawm.

ad txwv ib nplooj ntawv

Ntawm txhua nplooj ntawv hauv AdSense, cov tshaj tawm tuaj yeem tso peb cov ntsiab lus tshaj tawm, peb qhov txuas tshaj tawm thiab ob lub thawv tshawb nrhiav. Lub caij no, Google Ads cov tshaj tawm tuaj yeem tso tsuas yog ib qho kev tshaj tawm ntawm Google ib zaug, Tshaj tawm ntawm Google Display Network thiab Google Search Network.

Kev cia siab them nyiaj

Google Ads cov tshaj tawm tuaj yeem tau txais cov txheej txheem cej luam ntawm, ntau npaum li cas lawv yuav siv nyiaj, los ntawm kev qhia txog qhov kev twv siab tshaj plaws rau lawv cov ntsiab lus. AdSense cov tshaj tawm, txawm li cas los xij, tau txais, lawv khwv tau dab tsi. Ntau qhov tseeb, lawv tsis tuaj yeem tswj hwm tus nqi tshaj tawm ib nias lossis tus nqi rau ib qho kev xav.