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Siv ib daim qauv thiab paste cuab yeej cuab tam AdWords yuav pab tau koj hloov los yog tsim koj cov ads. Koj yuav hloov tau koj daim qauv thiab xav xwm tshiab los yog siv ob yam tib si. Piv rau versions txawv versions txiav txim siab uas ib tug ua haujlwm zoo tshaj plaws. Qhov no yuav pab tau thaum koj advertising pob nyiaj siv yog nruj. Nws kuj pab koj kawm seb yuav siv cov keywords zoo thiab rov phiaj koj ntxiv. Koj siv tau daim qauv thiab paste feature los piv rau koj ntxiv thiab hloov raws li xav tau.
Lub kazillion duas lag luam ntawm Google yog nyiaj los ntawm nws cov nrhiav Advertising thiab zaub Advertising profits. Cov neeg siv yog competing rau ib daim no pie thiab nws tseem ceeb heev rau advertisers kom twb paub lawm tias cov toj roob hauv pes Adwords auction yog dynamic. Muaj lab tus lag luam competing rau tib keyword, Koj cov kev sib tw tsis tau teev thiab tsis nco qab txog. Koj yuav tsum tau saib xyuas koj twv txhua hnub, thiab koj yuav tsum tau npaj kom hloov.
Adwords’ Auction Insights qhia muab ib overview ntawm koj competitors. Siv cov cuab yeej thiab tswv yim, savvy e-commerce marketers yuav ua rau lawv campaigns zoo dua. ntxiv thiab, Txhua khw muag khoom lag luam muaj rivals. Cov rival sellers yuav cawv tau ntawm koj Google Khw campaigns. Nyob rau hauv daim ntawv qhia Auction Insights qhia, Koj yuav pom uas competitors yog influencing soj ntsuam ntawm koj cov kev sib tw. Nws kuj yuav muab koj ib nyuag ntsia ntawm koj competitors’ tiv thaiv koj tus kheej.
Thawj txoj hauj lwm nyob rau hauv lub AdWords lawv yog nyob ntawm lub siab-ranked ntxiv. Tau qhov chaw no tsis yog ib qho teeb meem uas ua rau koj twv, Nws yuav siv sij hawm ntau tshaj ntawd. Txhua advertiser nrog ib match keyword match yog automatically muab tso rau hauv ib auction, thiab lub siab-ua tau zoo nkaus li nyob saum daim ntawv. Qhov zoo score thiab qhov ntau twv txiav txim seb txoj hauj lwm ad txoj hauj lwm nyob rau hauv cov auction.
Rov targeting yog ib tug haib li cas uas zoo uas pab advertisers nce lub ROI ntawm lawv advertising campaigns. Remarketing pub advertisers los tsim cov neeg tuaj saib ntse audiences, Ua los ntawm cov neeg uas muaj internet zoo sib xws, muas khoom, thiab browsing preferences, raws li cov neeg muas zaub yav dhau los. Cov lookalike audiences yog zoo meej rau thawb neeg mus rau koj li cas funnel thiab ua rau cov ROI ntawm koj advertising campaigns. Remarketing yog ib qhov endless qhov chaw ntawm cov hlau lead tshiab uas yuav ua rau koj ROI rau koj advertising campaigns.
Siv lub caij nyoog tab sis nyob Adwords nrhiav tau keywords tshiab yog ib txoj kev zoo kawg thiab siv cov keywords tsis zoo keywords hauv Adwords cuab yeej cuab tam. Cov tswv yim no yog cov lus qhia no, Tiam sis nws tseem zoo ua ib co pov thawj ua ntej relying rau lawv. Koj yuav pom uas keywords yog hais txog koj tus thawj keyword los yog uas sawv daws yuav synonyms. Koj yuav ntxiv cov keywords rau tej kev sib tw los yog ib pawg thiab ces saib lawv kev kawm.
Negative keywords pab koj kub siab rau koj cov kev sib tw rau ntau profitable khoom los yog kev pab cuam. Piv txwv, Ib plumber hauv Las Vegas yuav tsis khwv tau nyiaj ntau npaum li cas kho ib leaking faucet li nws yuav kho tooj liab pipes thaum lub tsev remodeling tej yaam num. Siv tsis zoo keywords tso cai rau nws kub siab rau cov hauj lwm uas muaj ntau dua ROI. Tej zaum koj yuav tau zam tsis txhob siv cov keywords rau plumbing cov kev pab cuam. Tiam sis yog hais tias koj xav kom koj ROI, Tsis zoo keywords yog ib feem tseem ceeb ntawm txoj kev advertising.
Negative keywords kuj boost koj score zoo. Yog uas qhia koj ntxiv rau keywords uas muaj ntau yam rau koj cov khoom, Koj yuav ua tau kom koj ctR (nyem los ntawm tus nqi). Qhov no txhais tau tias koj yuav tau ib txoj hauj lwm zoo rau koj ntxiv rau tus nqi tsawg dua ib nyem. Koj yuav pom ntau negative keywords rau koj tshawb xyuas cov ntsiab lus. Lawv muaj ntau tshaj xwb keywords! Cia li kom koj ntxiv rau koj campaigns ntxiv thiab koj yuav pom ib tug ua txoj txawv hauv koj cov ntsiab.
Kom tau qhov tawm ntawm negative keywords hauv Adwords, Koj yuav tsum paub seb koj targeted keywords yog. Qhov no yog ib qho tseem ceeb vim competitors’ Tej zaum cov khoom uas tej zaum yuav muaj zoo sib xws. Li no, Koj yuav refine koj keywords thiab sib txuas lus nrog ntau tus neeg. Ces, Koj yuav ntxiv negative keywords rau cov keywords uas koj competitors siv. Uas yog qhov zoo tshaj plaws kom koj conversion tus nqi. Koj yuav tau tag rau ntau npaum li cas neeg koj yuav mus txog los ntxiv cov keywords rau koj campaigns ntxiv.
Negative keywords yog pab tau rau ntau tus neeg tau nyob rau hauv tib vertical. Ntxiv tsis zoo keywords yuav tiv thaiv tau koj ntxiv los hnyuj hnyo thaum nrhiav query muaj “Chicago” los yog cov nqe lus zoo sib xws. Nco, txawm li ntawd los, Koj yuav tsum xaiv qhov tseem ceeb keywords ua tib zoo zoo. Lawv yuav tsum tsis overlap koj targeted keywords. Yog hais tias lawv overlap, Lawv yuav tsis tau tso tawm kom pom, Yog li ntawd, koj yuav tsum nco ntsoov tias koj xaiv qhov zoo qhov zoo qhov zoo qhov. Li ntawd, yog li, ua ntej ntxiv negative keywords, Xyuas kom koj paub seb koj nyob nraum nrhiav dab tsi.
