Yuav siv Broad Match hauv Adwords

Ntais ntawv broad match

Yog hais tias koj nyob nraum pib ib cov kev sib tw tshiab, Koj yuav xav siv sab match li tus keyword zoo. Koj yuav nrhiav tau ib co keywords ntxiv rau phiaj nrog sab match. Ntawm no yog ib co kev siv no keyword zoo. Koj yuav tau saib xyuas cov zoo ntawm koj ntxiv. Koj yuav tau khiav zoo li cas koj ntxiv yog ua nyob rau hauv kev sib piv rau lwm tus hauv koj niche. Broad match hauv Adwords yuav yog txoj kev zoo meej rau gauge tej zaum koj cov kev sib tw.

Thawj kom zoo dua sab match yog tias nws filters tawm irrelevant tsheb khiav. Koj kuj txwv tau pes tsawg tus tshawb queries koj tau txais los ntawm hom uas zoo. Lub downside rau sab match yog tias koj tsis tau li targeted ib cov neeg tuaj saib raws li koj xav tias. txuas ntxiv, Koj yuav muaj converting muag khoom yog ho txo. Broad match tsis yog ib tug zoo xaiv yog hais tias koj nyob nraum sim tsav tsheb mus rau ib yam khoom. luckily, muaj lwm yam, Txoj kev zoo rau phiaj koj cov neeg tuaj saib.

Sab match modifier yog tus default match hom nyob Adwords. Nws yog tus nyiam tuaj match hom, Thaum nws mus txog rau broadest tuaj. Nrog sab ntais ntawv, Koj cov yeeb yam ntxiv thaum cov neeg nrhiav ib tug keyword los yog kab lus uas yog hais txog koj cov khoom los yog kev pab. Broad match keywords yuav ua rau ntau clicks, Tiam sis nws tseem ceeb heev uas yuav tau saib lawv zoo kom koj nyob nraum tsis wasting koj cov nyiaj rau irrelevant tsheb.

Siv sab match ua ib keyword uas zoo yuav txuag tau koj ntau lub sij hawm. Google processes lawm 3.5 Kuj tshawb xyuas ib hnub twg, Nrog 63% Lawv los ntawm mobile li. li no, Nws tseem ceeb heev uas yuav nrhiav tau qhov zoo keywords siv nyob rau hauv koj cov kev sib tw. Derek Hooker, Ib contributor rau lub Conversion Sciences blog, pom zoo tsim keyword variations siv ntau hom match hom. Li no, txo ib tug siv thiab ensuring cov campaigns targeted campaigns.

Siv sab match hauv Adwords rau koj ntxiv yuav txo tau pes tsawg tus irrelevant clicks, Muaj ua koj impression muab thiab txo koj tus nqi nyem. In the long run, Qhov no yuav ua kom cov relevance ntawm koj ntxiv thiab ua rau koj conversion tus nqi. Tej zaum koj yuav tau tag rau ntau npaum li cas clicks koj tau txais los ntawm koj cov kev sib tw nrog txoj kev no. Cia li nco ntsoov nyeem cov lus hauv qab no. Hauv lub meantime, muaj kev lom zem nrog AdWords!

Kab lus ntais ntawv

Siv cov kab lus match feature hauv Adwords yuav ua rau koj cov kev sib tw visibility los uas tas koj qhia ntxiv rau cov neeg uas yog searching rau koj exact keyword los yog kaw variations ntawm nws. Yog tso ib daim ntawv opt-in hauv koj lub website, Koj yuav ntes qhua’ Paub meej txog email li cas. Thaum nplooj ntawv views yog ib txoj kev los ntsuas pes tsawg tus neeg mus xyuas koj lub website, Qhua yog nws qhov nws. Koj yuav tsim tau ib tug neeg sawv cev rau ntau hom neeg siv.

Siv variants rau keywords yuav pab koj phiaj ntim keywords. Google yuav las mees keywords nrog cov lus ua hauj lwm. Qhov txheeb xyuas tau hauv 175,000 keywords tos pab ntxiv. Google cov ntawv tshaj tawm tsis ntev los no ntawm variants qha tau lub hwj huam ntawm kab lus match. Nws rog nrhiav marketers xav txog optimization thiab SEM tswv yim. Nws yuav ua kom conversions los txog rau (6) lub sij hawm. Kab lus match muaj ntau kom zoo dua. Qhov no yuav muab koj ib lub tswv yim precise ntau lub tswv yim uas yuav ua kom koj cov kev sib tw tau.

Thaum sab match thiab kab lus match yog ob leeg pab tau, Lawv muaj lawv qhov txawv thiab cov kev pab cuam. Kab lus match yuav tsum tau ntau specificity dua sab match, Tiam sis tsis undermine qhov tseem ceeb ntawm lo lus txiav txim. Ntxiv rau qhov uas yuav tsum tau muaj keywords, Kab lus match kuj pub koj ntxiv phau ntawv ntxiv rau koj query. Qhov kev xaiv no kim kim tshaj plaws, Tiam sis muaj loj implications dua sab match. Nws tseem yooj ywm yooj ywm dua sab match, Uas yuav qhia tau ntxiv raws li ib tug wider ntau yam kev tshawb nrhiav cov ntsiab lus.

Yog hais tias koj nyob nraum tsis paub tseeb seb lo lus siv, Kab lus match yog txoj kev mus. Ib generic ntxiv tias tsuas ntsiab lus rau cov nplooj ntawv qeb ntawm ib yam khoom tseem yuav zoo, Thaum ib kab lus match ntxiv tias qhov yuam kev lub caij nyoog keyword yog targeted. Thaum tsim nyog, Kab lus match yuav ua rau koj score zoo. Tab sis koj yuav tsum ceev faj xaiv koj cov nqe lus ua tib zoo. Qhov no yuav pab kom koj ua kom koj cov kev sib tw Adwords.

Thaum uas kho kom haum, Kab lus match hauv Adwords yuav pab koj tsom xam koj cov neeg muas zaub’ Tshawb xyuas thiab txiav txim seb hom keywords lawv nyob nraum searching rau. Thaum uas siv tau kom zoo, Kab lus match yuav pab koj nqaim koj cov neeg tuaj saib thiab ua kom koj xa rov qab mus rau ib tug siv. Nws tseem beneficial siv kab lus match hauv conjunction nrog bidding automations. Ces, Koj yuav kuaj tau ib lub tswvyim thiab txhim kho koj campaigns ntxiv’ kev kawm tau zoo.

Negative keywords

Siv cov keywords zoo kawg thiab txhim kho koj tag nrho nrhiav intent. Cov keywords no yuav siv tau los cais ntxiv rau pob zeb liab los yog zoo sib xws, Ua koj campaigns zoo dua. Tsis tas li ntawd, Tsis zoo keywords pub koj drill rau koj phiaj tuaj, txo ib tug siv thiab ensuring cov campaigns targeted campaigns. Siv cov dawb Google Ads Keyword Planner kom paub tej zaum tseem ceeb keywords yog ib txoj kev zoo kawg thiab tau pib.

Koj yuav yooj yim nrhiav tau cov keywords tsis zoo keywords siv Google thiab typing hauv lub keywords koj tseem tabtom phiaj. Ntxiv tag nrho cov keywords uas tsis haum nyob rau hauv lub sij hawm nrhiav koj AdWords tsis zoo keyword daim ntawv teev. Koj kuj mus xyuas koj Google Nrhiav Console thiab analytics los txiav txim seb cov ntsiab lus muaj tsis zoo nrhiav intent. Yog koj nrhiav ib tug tshawb query uas muaj ib tug nqi conversion tus nqi, Nws yog qhov zoo tshaj plaws tshem nws los ntawm koj cov kev sib tw ntxiv altogether.

Thaum tib neeg nrhiav tej khoom los yog ntaub ntawv, Feem ntau lawv feem ntau hom lus thiab cov nqe lus hais txog qhov khoom los yog kev pab lawv xav tau. Yog hais tias koj muaj relevant keywords, Koj ntxiv yuav qhia ntej koj competitors’ ntxiv. Tsis tas li ntawd, Qhov no yuav ua rau kom cov relevance ntawm koj cov kev sib tw. Piv txwv, Yog hais tias koj muag roob nce toj, Koj yuav xav twv rau “nce toj” Ntau dua li lub sij hawm ntau dua “Dawb,” uas yuav muab tso tawm rau tag nrho cov neeg siv.

Yog hais tias koj xav kom tsis txhob ntxiv raws nraim match luag tshawb, Koj yuav tsum xav txog kev siv tsis zoo match keywords. Li no, Koj yuav tsis tshwm sim rau tej keywords tsis zoo yog ib tug neeg siv hom nyob rau hauv ob lub caij nyoog match keyword kab lus thiab cov kab lus. Koj kuj xaiv tau siv tsis raws nraim match keywords yog hais tias koj hom npe yog zoo hais txog sib los yog cov nqe lus zoo sib xws. Koj yuav txawm siv tsis zoo exact match keywords los lim tawm raws li cov nqe lus.

remarketing

Remarketing nrog Adwords yog ib tug haib web li cas txheej txheem uas enables lag luam qhia relevant ntxiv rau qhua yav dhau los qhua ntawm lawv lub website. Qhov no zoo pab lag luam reconnect nrog qhua yav tas los qhua, ua rau muaj conversions thiab ua rau cov hlau lead. Ntawm no yog ib co kev pab cuam ntawm remarketing. First of all, Nws pab koj mus cuag yav tas los cov website qhua nyob rau hauv ib txoj kev personalized. Fiab, Qhov no zoo pab koj khiav thiab analyze uas qhua yog cov yuav khoom thiab kev pab. thib peb, remarketing tej hauj lwm rau tej lag luam loj.

Thaum nws tawm los remarketing nrog Adwords, Nws yog ib qho yooj yim mus tsis meej pem. Nyob rau hauv kev muaj tiag, Hom advertising no zoo ib yam li hauv internet advertising. Thaum tib neeg tawm hauv ib lub website, Lawv cov ntaub ntawv yoojyim ib txoj kev uas lawv xav tau thiab xav tau. Remarketing nrog Adwords siv cov ntaub ntawv no mus phiaj qhua uas raws li koj criteria. Ntxiv rau retargeting, Koj yuav siv Google Analytics cov ntaub ntawv los ya koj daim ntawv teev remarketing.