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Muaj ntau txoj kev los siv AdWords los txhawb koj lub website. Neeg feem coob siv nws rau ib tug them-per-click basis, Tab sis koj kuj siv tau nqi-per-impression los yog nqi-tshaaj bidding rau phiaj specific audiences. Cov neeg siv cov neeg siv kuj siv AdWords los tsim ntau yam cuab yeej lag luam, Xws li keyword tiam thiab ua tau tej yam thwmsim. Kawm siv AdWords los txhawb koj lub website!
Single keyword ad pawg no pab tau yog hais tias koj tseem tabtom kub siab rau koj kev siv zog rau ib lub sij hawm nrhiav ib lub sij hawm nrhiav. Ua qhov no, Koj yuav tsis txhob them rau irrelevant clicks thiab xyuas kom koj ntxiv yog triggered xwb rau relevant queries. tiam sis, Ib zaug xwb keyword ad pawg ua muaj lawv drawbacks. Thawj, Lawv yuav tsum tsim ob versions txawv ntawm tib daim qauv rau txhua keyword. Qhov no yog lub sij hawm-consuming thiab yuav ua rau siab yog hais tias koj tsis them xim rau lub nuances ntawm tus keyword.
Fiab, Ib zaug xwb keyword ad pawg yuav ua rau koj zoo score. Zoo score yog ib tug kwv yees ntawm qhov zoo tshaj plaws ntawm koj ntxiv, nplooj ntawv thiab keyword. Cov qhab nees ntau dua txhais tau tias zoo ntxiv thiab txo nqi. Ads nrog cov qhab nees zoo dua cov qhab nees yuav raug tso tawm kom pom hauv kev tshawb nrhiav tau. thib peb, Ib zaug xwb keyword ib pawg yuav muaj kev sib tw los siv, Tiam sis nws puas tsim nyog lub sij hawm thiab dag zog. Koj yuav pom ntau zog ROI tsis pub dhau ob peb lub hlis.
Lwm kom zoo dua ib zaug xwb keyword ad pawg yog tias lawv muab koj tswj koj tus account. Qhov no yog ib qho tseem ceeb heev uas koj muaj ntau yam khoom los yog kev pab cuam. Li no, Koj yuav tsom xam koj cov chaw muab kev pab thiab boost koj campaigns nrog ntau yam ntxiv thiab yuav tsaws nplooj ntawv. Single keyword ad pawg no kuj raug nqi zoo thiab yuav txo tau koj CPC thiab txhim kho koj CTR. Yog li ntawd, vim, Nws yog worthwhile siv SKAGs thaum boosting koj nrhiav cav li cas campaigns.
Lwm kom zoo dua ntawm SKAGs yog tias nws guarantees zoo dua scores. Adwords’ Zoo score yog lossi hloov thiab raws li ntau yam, Uas tsis yooj yim observable ntawm sab nraud. Tab sis, txoj kev hais, SKAGs nce CTR thiab zoo nyob targeting nrhiav cov ntsiab lus uas tshaj sab keyword kab lus. Li ntawd, yog hais tias koj nyob nraum nrhiav ib txoj kev zoo rau phiaj koj cov neeg tuaj saib, sim tsim ib SKAG rau nws.
Yog hais tias koj xav maximize koj Google Adwords li cas kev sib tw, Koj yuav tsum xav txog kev siv bidding. Lub tshuab no mas feem ntau yeej pab tau, Tab sis koj yuav tsum paub tseeb tias koj saib xyuas kom zoo. Automated bidding yuav tsum siv nrog koj grey hlwb kom tau qhov tawm hauv koj cov kev sib tw ntxiv. pib, ntawm no yog ib co tswv yim:
Siv cov Enhanced CPC twv hom. Twv no yog zoo li manual bidding, Tab sis koj yuav ntseeg lub Google Ads algorithm ua qhov tsim nyog kho. Enhanced CPC bidding yog ib kauj ruam zoo kawg thiab thawj kauj ruam mus rau automation. Pab kom hom bidding, Nyem cov checkbox hauv qab no tus manual bidding teev thiab xaiv Enhanced CPC ntawm tus dropdown. Tus twv ntau twv yuav tau coj mus ua tus account ntau tshaj CPC.
Twv uas zoo uas koj yuav siv nyob ntawm koj lub hom phiaj thiab cov nyiaj tau los. Muaj rau hom bidding tswv yim tias Google muaj. Txhua lub hom phiaj muaj nws cov hom phiaj thiab muaj nyob rau hauv. Xaiv qhov zoo tshaj rau koj lub lag luam. Nco ntsoov tsim conversion funnels khiav cov ntsiab ntawm koj cov kev sib tw. Koj yuav tau optimize koj twv zoo. Siv bidding yuav pab koj maximize koj profits, Tab sis nws tsis lav 100% cov kev pab them nqi.
Siv phiaj nqi tshaaj (CPA) Zoo muab koj tswj ntau tswj bidding. Nws yog ib txoj kev excellent rau teem koj bids raws li tus xav pom ntawm ib conversion. Ntxiv rau qhov teem ib phiaj CPC, Koj kuj siv tau no zoo nyob campaigns thiab ntxiv pawg. Yog koj paub koj tus CPA, Koj yuav siv tau bidding hla ib pawg thiab campaigns.
Nws tseem ceeb heev uas yuav tau saib xyuas cov bidding uas zoo. Automated bidding muaj ntau cov kev pab cuam, nrog rau cov nqi conversion. Nws kuj siv tau los cuag hom tshiab los yog pawg. Siv cov ntaub ntawv txias, automated bidding yuav twv seb thaum muag khoom yuav tshwm sim, uas tig txhim kho koj conversion nqi. Yog hais tias koj loj txog maximizing koj ROI, bidding yog txoj kev mus. Ob peb tweaks yuav ua rau tag nrho qhov txawv hauv koj cov kev sib tw.
Muaj ntau txoj kev los txhim kho koj cov score zoo score rau Adwords campaigns. Ntxiv rau qhov kev txhim kho koj CTR thiab click-by tus nqi, Koj yuav tsum ua kom koj nplooj ntawv yooj yim rau navigate rau qhua. Google yuav rank koj ntxiv raws li lawv keeb kwm kev kawm keeb kwm, relevance mus nrhiav lub sij hawm nrhiav, thiab nias-mus txog tus nqi. Ib txoj kev zoo los txhim kho koj cov score zoo yog rotate koj ads nquag thiab kuaj lawv tiv thaiv tsis tau sib. Google tus algorithm soj ntsuam tag nrho cov kev kawm ntawm txhua ntxiv muab nws qhov zoo tshaj plaws tau.
Lub click-by tus nqi (CTR) Ntawm tus keyword yog ib qhov zoo tshaj yuav txiav txim seb qhov zoo score rau ib keyword. Qhov yooj yim dua CTR, Qhov ntau relevant koj ntxiv yog mus nrhiav tus searcher. ntxiv thiab, Ntxiv nrog CTRs yuav rank ntau dua nyob rau hauv cov organic nrhiav tau. tiam sis, Ua kom koj zoo score, Koj yuav tsum paub koj tus kheej nrog tag nrho tej yam uas tej yam CTR. Aim muaj ib tug CTR ntawm 7 los yog ntau dua.
Ob peb yam contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav siv tau ntau hom tswv yim los txhim kho ntau xwb. Koj kuj siv Google tus Ad Preview thiab Diagnosis Tool saib dab tsi yog tsis ua hauj lwm. Muaj ib co kev zoo los txhim kho koj cov score hauv Adwords thiab nce koj CTR. Li no, Koj yuav tau maximize cov impressions koj ntxiv thiab them tsawg rau txhua tus.
Ntxiv rau kev txhim kho CTR, Koj cov kev sib tw AdWords kev sib tw zoo score txiav txim seb koj ntxiv clicks. Qhov no yog vim yog cov relevance ntawm lub keywords thiab cov ntawv siv nyob rau hauv qhov ntxiv. Qhov zoo score kuj considers cov nplooj ntawv yuav tsaws kev kawm. To taub tag nrho peb yam yuav pab koj txiav txim seb qhov kev hloov twg yuav tsum tau ua nyob rau hauv koj cov kev sib tw. Kho cov yam yuav nce tsheb khiav thiab clicks. Txoj kev zoo tshaj los txhim kho koj cov score zoo yog xyaum ua tej yam txawv thiab pom uas yuav ua hauj lwm zoo rau koj lub lag luam.
Ua koj zoo Score yog ib feem tseem ceeb heev ntawm koj cov nyiaj nrhiav kev sib tw li cas. Nws yog ib qhov tseem ceeb tshaj plaws uas txiav txim seb koj yuav ua li cas ntxiv. Qhov yooj yim dua koj score, Qhov ntau dua koj CPC twv. Boosting koj zoo Score yuav muab koj ib tug sis tw ntug hla bidders thiab nce koj ROI. Tab sis nco ntsoov, Yog tsis ceev kho rau kev txhim kho koj zoo score. Nws yuav siv sij hawm, xyaum ua tej yam, thiab refinement.
Tus nqi nyem (CPC) Rau Adwords varies raws li qhov kev lag luam thiab keyword. Thaum qhov nruab nrab CPC rau Adwords yog $2.32, Ib co keywords raug nqi ntau tshaj lwm tus. Sib txeeb ntawm ib qho kev lag luam plays ib lub luag hauj lwm txiav txim rau tus nqi ntawm Adwords. Piv txwv, “tsev ruaj ntseg” generates ntau tshaj tsib zaug li ntau clicks li “pleev xim rau.” tiam sis, Harry shave qws siv cov keyword “qws tsoo” advertise thiab them $5.48 nyem. Txawm hais tias qhov no yog ib sab CPC dua lwm tuam txhab uas muag, Lawv tseem muab tso rau ntawm nplooj ntawv thib peb ntawm qhov tshawb xyuas tau thiab generated $36,600.
Tus nqi nyem rau Adwords varies nyob ntawm qhov zoo ntawm tus keyword, ib phau ntawv, thiab yuav tsaws nplooj ntawv. zoo tagnrho, Tag nrho peb hais yog relevant rau cov khoom los yog kev pab tau advertised. CtR txhais tau tias qhov ntxiv yog pab tau rau cov neeg siv. Cov lus no yuav pab koj txiav txim seb tus nqi ntau npaum li cas. Thaum kawg, Lub hom phiaj yog optimize koj tus nqi nyem rau qhov zoo TSHAJ PLAWS ROI.
Lwm tseem ceeb metric yog raug nqi conversion. Thaum lub CPC rau ib qho ntxiv kom ntau zog, Ib conversion ntau dua conversion tus nqi yuav tsum. Siv Google enhanced CPC twv optimization feature yuav pab koj cuag qhov no. No feature automatically adjusts koj twv raws li qhov txheeb xyuas tau ntawm qhov ntxiv. Nws yog ib qho zoo tshaj rau niche keywords vim nws tso cai rau koj ncab koj pob nyiaj siv. Tus nqi nruab nrab conversion rau Adwords yog $2.68.
Nqi ib nyem rau Adwords varies nyob ntawm qhov kev lag luam. Thaum advertising rau adwords rau lwm qhov chaw nqi tsawg tshaj li $1, Google ua rau feem ntau ntawm nws cov nyiaj los khiav nrhiav ntxiv. Tej zaum yuav tau underpay, Tab sis cov clicks no tej zaum yuav tsis tau targeted txaus. CPCs yog teem los bidding txheej txheem los yog formulas siv los ntawm lub tuam txhab uas muag. Cov websites, On the other hand, Them cov advertiser thaum ib tug qhua clicks rau qhov ntxiv.
Tus CPC rau Facebook ntxiv yuav hloov nyob ntawm seb cov neeg hnov mob rau qhov ntxiv. Koj kuj manually teev cov CPC twv rau Facebook ntxiv. Qhov tsawg tshaj plaws CPC yog $0.45 Ntxiv rau apparel thaum lub siab yog $3.77 Rau cov advertisers nyiaj txiag advertisers. Lwm txoj kev ua nyiaj rau Facebook yog siv haiv neeg ntxiv. Cov ntxiv zoo li ib feem ntawm ib blog thiab yuav tsis cuab kev. taboola, piv txwv, Yog ib tug nrov nrov network.
