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Qhov zoo ntawm koj lub lag luam hauv internet nyob ntawm koj li cas mus txog thiab cov neeg muas zaub khu. Koj yuav tsum paub siv PPC platforms xws li AdWords kom koj kis tau thiab cov neeg muas zaub khu. Nyeem txog tej chaw tseem ceeb. Nws yeej tsis ntxov heev pib siv PPC platforms, nrog rau AdWords. Ntawm no yog ib co tswv yim tseem ceeb thiab tricks kom koj pib:
Yog ib cov kauj ruam thawj kauj ruam los tsim ib tug zoo AdWords kev sib tw yog ua kom zoo keyword kev tshawb fawb. Siv cov Google Keyword Planner yuav pab koj txiav txim seb tus xov tooj ntawm luag tshawb rau lub keywords koj nyob nraum xaiv, Npaum li cas txhua tus nqi keyword, thiab txawm qhia lwm lo lus thiab cov nqe lus siv. kho kom haum, Qhov kev tshawb fawb no yuav pab koj tsim ib targeted kev sib tw targeted uas yog relevant rau koj phiaj lag luam. Nco ntsoov tias qhov ntau specific koj tseem ceeb yog, Qhov ntau targeted koj ntxiv yuav.
Yog ib qhov nrov tshaj plaws thiab txoj kev pib researching keywords yog siv Google Keyword Planner. Qhov no qhia tau hais tias nrhiav tagnrho rau keywords los ntawm lub hlis. Yog koj tus keywords muaj nyob rau lub caij ntuj sov, Koj yuav tsum phiaj lawv nyob rau lub sij hawm ntawd. Lwm txoj kev tshawb fawb keyword yog siv cuab yeej xws li Google AdWords’ ad builder nrhiav lwm yam keywords. Thaum koj twb narrowed cia koj daim ntawv teev cov keywords, Koj yuav pib generating cov ntsiab lus raws li cov luag tshawb.
Thaum uas siv koj cov kev tshawb fawb keyword, Koj yuav tsum xav txog tej uas koj xav tau koj lub website kom tiav. Li no, Koj yuav paub xyov zoo li cas koj phiaj tuaj yog searching rau. Koj yuav tsum xav txog lawv nrhiav intent – lawv cov ntaub ntawv qhia txog lawv, navigational, los yog muas? Siv cov Google Keyword Planner, Koj yuav tau ib lub tswv yim nrov keywords rau koj niche. Koj yuav tau xyuas seb cov keywords txheeb rau koj lub website. Siv keywords nyob rau hauv cov ntsiab lus teb zoo yuav xyuas kom koj ntxiv yog pom los ntawm cov neeg txoj cai.
Los ua ib tug zoo keyword zoo, Koj yuav tsum tau tshawb fawb koj competitors’ cov websites. Koj competitors’ Cov websites tej zaum yuav muaj cov ntsiab lus uas tsis yog li relevant rau koj cov khoom los yog kev pab raws li koj tus kheej. Siv Google tus keyword planner, Koj yuav tau nrhiav tau tias keywords yog tsav lub tsheb khiav mus rau koj competitors. Koj mam li siv cov ntaub ntawv no los tsim ib tug sis tw keyword zoo. Li no, Koj yuav siv tau no zoo los txhim kho koj lub website ranking rau Google.
Zoo score rau Adwords yog ib qhov tseem ceeb tshaj plaws kom koj ntxiv. Adwords’ Zoo score yog txiav txim tau los ntawm ib txheej algorithms uas zoo ib yam li organic ranking algorithms. Qhov yooj yim dua koj score, Qhov ntau relevant koj ntxiv yuav muab rau koj cov neeg tuaj saib thiab thaum kawg koj conversion tus nqi. Ntawm no yog ib co kev los txhim kho koj ib tug zoo score. Peb mam tham txog tej yam uas cawv koj ad tus zoo score.
Ib txoj kev zoo los ua kom koj zoo score yog saib cov conversion tus nqi ntawm koj ntxiv. Them ze ntawm koj cov score zoo thiab tua cov adverts uas muaj tsawg CTR. Sim hloov koj xav xwm tshiab kom cov conversion tus nqi ntawm koj ntxiv. Ces, sim ib cov kev sib tw tshiab nrog ib daim qauv txawv. Qhov no yuav ua rau koj zoo score ho. Ua kom koj conversion tus nqi, kub siab rau kev txhim kho cov components peb:
Ib tug zoo score yuav tsa koj tus nqi ib nyem (CPC). Nws yuav txawv raws li tus keywords uas koj phiaj, Tab sis ib tug zoo score yuav txo koj CPC. yuav tsum coj ncaj ncees, Nws yuav tsis yooj yim los saib cov nyhuv zoo score, Tiam sis nws yuav ua tseeb lub sij hawm. Muaj ntau lwm cov kev pab cuam rau ib tug zoo Score. Nco ntsoov tias cov kom zoo dua yog cumulative lub sij hawm. Koj yuav tsum tsis txhob ua ib tug hloov thaum hmo ntuj – Cov nyhuv yuav tsim nws tus kheej lub sij hawm.
Qhov zoo tshaj plaws score yuav ua kom koj tus visibility nyob rau hauv qhov kev tshawb nrhiav tau. Google rewards advertisers uas muaj peev xwm tsim tau zoo ntxiv. Thiab ib tug tsis zoo ntxiv yuav ua rau koj lub lag luam. Yog hais tias koj muaj cov nyiaj uas tau los ua cov kev hloov no, xav ntiav ib tug kws ntawv. Koj cov kev sib tw yuav zoo dua thiab raug nqi zoo yog hais tias koj cov qhabnias zoo yog siab. Li ntawd, yog li, nco ntsoov: Zoo score no tsis yog ib yam dab tsi yuav tsum noj maj mam.
Tus nqi nyem (CPC) Ib qho Adwords ad varies nyob ntawm ntau yam. Tus keyword thiab kev lag luam koj yog targeting txiav txim seb lub CPC. Qhov no txiav txim seb koj yuav tau them koj cov kev sib tw. Hauv qab no yog tej yam uas txiav txim seb CPC. Nyeem ntxiv. -Dab tsi yog cov neeg tuaj saib koj xav phiaj? Yam khoom los yog cov kev pab cuam yuav yog koj qhov kev tsis txaus siab rau?
-Koj xav them ib nyem? Tus nqi koj twv yuav tsum tsis txhob ntau tshaj koj so-txawm taw tes. Teem koj max CPC ib yam nkaus thiab yuav ua rau ntau conversions, uas yuav thaum kawg txo koj ROI thiab muag khoom. mob(nurses), zoo ib yam li, Txo qhov tsawg tshaj plaws CPC yuav txo koj tus ROI, Tab sis ua rau tsawg dua muag khoom. CPC yog ib qho tseem ceeb vim Google muab koj ntxiv dua nyob rau hauv kev tshawb nrhiav tau yog hais tias lawv muaj ib tug ntau dua Ad Rank.
-Koj yuav tsum siv ib nyem? Thaum CPC tseem ceeb heev rau koj tau txais nyiaj conversions, CPM zoo rau maximizing koj ROI. Feem ntau, Koj yuav khwv tau ib nyem nrog ib sab CPC. tiam sis, Yog hais tias koj yog targeting ib CPC, Nws yuav yooj yim tau ib ROI. Txoj kev zoo tshaj los optimize koj Adwords pob nyiaj siv yog txiav txim seb tus nqi nruab nrab ib nyem thiab xam koj tus nqi ib txhiab.
-CPC yog txiav txim tau los ntawm tus keyword koj yog targeting thiab tus nqi nyem uas koj ntxiv yuav tau txais. Muaj ntau yam uas yuav muaj feem rau CPC ntawm koj ntxiv, xws li keyword relevancy, nplooj ntawv zoo, thiab cov ntsiab lus teb. Yog hais tias koj yog targeting branded keywords, Ib tug zoo Score yuav coj koj ib profitable rov qab rau koj cov kev sib tw PPC. Thaum kawg, Koj lub hom phiaj yog ua kom koj CPC kom ntau li ntau tau, tsis yuav rhuav.
Remarketing nrog Google AdWords tso cai rau koj zaub kev lis kev cai ntxiv rau yav dhau los qhua. Koj kuj tsim dynamic remarketing ntxiv raws li pub kom mus zoo raws cov qhua yav tas los qhua. Siv remarketing yuav muab koj lub sijhawm los hloov ib-lub sij hawm qhua rau cov neeg muas zaub rov qab. Kawm ntxiv txog cov txheej txheem no, nyeem rau. Tsab xov xwm no outlines cov kev pab cuam thiab siv remarketing nrog AdWords. Nws yuav yog ib qho kev xaiv tsim nyog xaiv rau koj lub lag luam.
Remarketing yog ib txoj kev zoo los nco ntsoov qhia qhua ntawm koj cov khoom los yog kev pab cuam. Koj yuav tsim ntau variations raws li hom khoom uas lawv muaj yav tas los saib rau koj qhov chaw. Piv txwv, Koj yuav phiaj qhua uas xyuas ib lub tsheb nplooj ntawv rau hnub xya los yog 15 los yog tsuas yog cov neeg saib cov nplooj ntawv rau hnub xya. Yog targeting koj cov neeg tuaj saib raws li lawv tus cwj pwm, Koj yuav ua tau kom koj conversion tus nqi thiab ROI.
Yog hais tias koj nyob nraum wondering npaum li cas koj nyob nraum siv rau nqi ib nyem rau Adwords, Koj nyob nraum tsis ib leeg kheej. Neeg feem coob siv upwards ntawm $4 nyem rau ntxiv. Thiab, Nrog rau txoj kev tshawb fawb, Koj yuav txo tau ntawd considerably. Ob peb hom kev kawm yuav pab tau koj ua li ntawd. Thawj, geo-target koj ntxiv. Qhov no yuav pub koj tso tawm rau cov zaub ntxiv rau hom mobile li. thib ob, Koj yuav txwv tau cov ads uas qhia txog ib nplooj ntawv muab rau ib nplooj ntawv, Li ntawd, tsuas yog cov uas muaj qhia rau koj qhua.
AdWords’ CPC no kuj tsawg rau ntau industries. Qhov nruab nrab CPC rau ib nrhiav google yog hais txog $1 Thiab $2, tiam sis yuav mus txog $50 Yog hais tias koj xav tau targeted. Nyob ntawm koj txoj kev lag luam, twv, thiab koj competitors’ twv, Koj yuav siv tau 175,000 los yog txawm txhiab nyiaj ib hnub rau AdWords. cuaj kaum, Nco ntsoov tias txawm nrog Google tus dawb cuab yeej cuab tam, Koj tseem ua tau nyiaj los ntawm advertising.
Lwm txoj kev uas ua koj twv yog los ua koj twv. tiam sis, Nws puas tsim nyog ntsoov teev tias keyword bidding varies ntawm kev lag luam rau kev lag luam. Yog hais tias koj nyob nraum hauv txoj kev ua lag luam hais txog nyiaj txiag, Koj nruab nrab conversion npaum li cas yog hais txog 2.70%. Rau industries xws li e-commerce thiab daim ntawv kho mob, Qhov nruab nrab yog hauv qab ob feem pua. Nyob rau hauv tej rooj plaub, Nws tseem ceeb heev los saib koj campaigns ua tib zoo thiab kho koj twv raws li. Thiab tsis txhob hnov qab siv Google Sheet khiav koj campaigns.
Thaum zoo score thiab CPC tseem ceeb rau koj cov kev sib tw AdWords, Koj yuav tsum xav txog koj qhov chaw keyword thiab yuav tsaws nplooj ntawv. AdWords’ Zoo Score yog ib qho kev ntsuas ntawm cov relevance ntawm koj cov ntsiab lus los nrhiav searchers. Qhov yooj yim dua koj CTR, Feem ntau tej zaum yuav tias koj ntxiv yuav tau clicked. Yog hais tias koj yuav tsaws nplooj ntawv tsis yog relevant, Koj ntxiv yuav cog rau hauv lub SERPs.
