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Ua ntej yuav sim siv Adwords, Koj yuav tsum tau tshawb fawb koj keywords. Tsis tas li ntawd, Koj yuav tsum paub xaiv ib match hom, Uas hais txog li cas zoo Google qhov yuam kev koj keyword nrog cov neeg yog searching rau. Txawv match hom muaj xws li exact, kab lus, thiab sab nraud. Koj xav xaiv qhov exact match hom, thiab sab yog qhov tsawg kawg ntais ntawv match. Yog hais tias koj nyob nraum tsis paub tseeb tias hom kev xaiv, Xav txog scanning koj lub website thiab de qhov zoo tshaj plaws raws li nws cov ntsiab lus.
Ib txoj kev zoo ua rau koj cov kev sib tw AdWords yog los tsim keyword kev tshawb fawb. Koj yuav siv Google tus dawb keyword cuab yeej, Tus Keyword Planner, los yog lwm cov kev tshawb fawb keyword. Yog li ntawd, yog li ntawd,, Koj kev tshawb fawb yuav tsum kub siab rau cov ntsiab lus uas muaj lub sij hawm ntau tshaj ntawm ranking hauv Google luag tshawb. Ib buyer persona yog ib profile ntawm cov neeg zoo tagnrho. Nws paub meej txog lawv cov cim xeeb ceem, hom phiaj, txoj kev sib tw, cawv, thiab muas tsis tau. Siv cov lus no, Koj yuav xaiv tau qhov tseem ceeb tshaj plaws keywords rau koj cov kev sib tw AdWords. Koj kuj siv cov cuab yeej tseem ceeb xws li Alexa kom tau ntaub ntawv rau competitors thiab them keywords.
Thaum koj muaj ib daim ntawv teev cov keywords, Koj yuav refine koj daim ntawv teev npe mus nrhiav cov ones uas yuav ua tau lub siab rov qab. Ib seeded keyword yog ib kab lus nrov uas piav ib yam khoom los yog kev pab. Piv txwv, “qhob noom xim kasfes” tej zaum yuav yog ib tug noob zoo seedword. Ces, Siv ib tug keyword xaiv xws li Google tus Keyword Tool, nrhiav lwm yam ntsiab lus. Koj yuav txawm siv thaum lawv tseem hais txog cov ntsiab lus ntxiv refine koj zoo.
Nws tseem ceeb heev ua koj cov kev tshawb fawb keyword nyob rau theem thaum ntxov ntawm koj cov kev sib tw. Ua li ntawd, yuav xyuas kom meej tias koj pob nyiaj siv yog tsim nyog thiab koj cov kev sib tw muaj qhov zoo tshaj plaws uas zoo tshaj plaws. Dhau li ntawm txiav txim seb cov clicks yuav tsum tau ua kom muaj ib tug nqi nyiaj, Kev tshawb fawb keyword kuj xyuas kom meej tias koj yog targeting txoj cai keywords rau koj cov kev sib tw. Nco, Tus nqi nruab nrab ib nyem yuav txawv dramatically ntawm keyword rau keyword thiab kev lag luam rau kev lag luam.
Thaum koj twb nrhiav tau txoj cai keywords, Koj nyob nraum npaj nrhiav seb competitors ua rau lawv cov websites. SEO muaj xws li sib txawv ntawm cov lag luam li cas, Xws li mentions hauv kev tawm thiab tsheb khiav rau tej keywords. Ib hom SOV thiab tag nrho txoj hauj lwm nyob rau hauv lub lag luam yuav pab koj txiav txim seb yuav nthuav thiab captivate koj cov neeg siv. Ntxiv rau kev tshawb fawb keywords, Koj kuj piv tau rau competitors’ tej chaw rau organic keyword kev tshawb fawb.
Bidding rau Google Adwords yog txoj kev them Google rau tsheb khiav uas mus txog koj lub website. Koj yuav xaiv tau ntau txoj kev los twv. Nqi-per-click bidding yog cov nyiam tuaj. Txoj kev no, Koj tsuas them thaum ib tug neeg clicks rau koj advertisement. tiam sis, CPC bidding no kuj yog ib qho kev xaiv. Yog bidding rau txoj kev no, Koj tsuas them thaum ib tug neeg ua tau clicks rau koj ntxiv.
Thaum nws tseem yuav tau ib qho ntxiv thiab saib seb nws ua tau zoo li cas, Nws tseem ceeb heev uas yuav tau saib nws. Yog hais tias koj xav pom tus nqi ntau tshaj ntawm conversions thiab hloov lawv mus muag khoom, Koj yuav tsum paub tseeb tias koj ntxiv yog targeted rau cov neeg uas xav ua li cas koj yuav tsum muab. Qhov sib txeeb yog tsiv thiab koj yuav siv cov ntaub ntawv no los craft ib cov kev sib tw zoo dua. Koj yuav nco ntsoov kawm los ntawm lawv raws li koj optimize koj cov kev sib tw kom tau qhov ntau tshaj ROI.
Zoo score yog lwm metric los xav txog. Zoo score yog ib qho kev ntsuas uas koj ntxiv yog mus nrhiav queries. Muaj ib tug zoo score yuav pab koj ib rank, Li ntawd, tsis txhob ntshai kom nws! Yog ua koj twv, Koj yuav boost koj tus zoo score. Koj yuav tsum tsom tau tsawg kawg yog ib tug zoo score ntawm 6.
Nws tseem ceeb heev uas Google tus Adwords platform yuav tau overwhelming lub sij hawm. Pab kom koj to taub txog txoj kev tseem, lov nws mus rau hauv qhov chaw me me. Txhua pawg belongs rau ib cov kev sib tw, nws yog qhov twg koj yuav tswj tau koj cov nyiaj txhua hnub thiab tag nrho cov nyiaj siv. Cov campaigns yog cov tub ntxhais ntawm koj cov kev sib tw thiab yuav tsum yog koj tus thawj kub siab. Tab sis tsis txhob hnov qab tias koj cov kev sib tw yuav muaj ntau pawg ntxiv.
Adwords’ Zoo Score yog ib qho kev ntsuas zoo li cas koj ntxiv match cov ntsiab lus ntawm koj qhov chaw. Nws tiv thaiv koj los ntawm displaying irrelevant ntxiv. Qhov no metric yuav ua kom yuam kev to taub thiab txhim kho rau koj tus kheej. Nws tsuas yuav tau saib los ntawm cov Keywords kev kawm qhia txog Adwords. Koj yuav siv tsis tau nws nyob rau lwm cov kev pab cuam ad-liab xws li DashThis. Teev hauv qab no yog qhov zoo tshaj plaws rau kev txhim kho koj cov qhab nia zoo.
CTR yog txoj ntau tshaj nws yuav tshwm sim. Nws yuav siv sij hawm rau hauv tus account keeb kwm thiab cov competitiveness tam sim no competitiveness ntawm tus keyword. Txawm tias ib tug keyword muaj ib tug qis CTR, Nws tseem khwv tau ib tug zoo score. Google yuav qhia rau koj paub ua ntej koj yuav cia siab tias koj ntxiv thaum nws mus nyob. Adapt koj phau ntawv raws li. Koj yuav ua kom koj zoo score los txhim kho cov components peb components.
Lub click-by tus nqi yog lwm yam tseem ceeb tshaj plaws. Yog hais tias koj ntxiv tau tsib clicks, Nws yuav muaj ib tug zoo score ntawm 0.5%. Tau ntau impressions nrhiav tau yog tsis muaj leej twg clicks rau lawv. Qhov taw qhia no yog siv los txiav txim seb qhov relevance ntawm koj ntxiv. Yog hais tias koj cov ntxiv tsis tau txaus clicks, Koj qhov zoo score tej zaum yuav tsawg dua qhov sib txeeb. tiam sis, Nws tsis txhais hais tias koj yuav tsum tsis txhob khiav koj ntxiv yog hais tias koj zoo score yog tsawg.
Ntxiv rau ib click-by tus nqi, Koj qhov ntxiv yuav tsum tau relevant rau lub keywords uas yog targeted. Ib tug thawj tswj zoo paub sib sib zog nqus mus nrog cov pab pawg neeg keyword. Muaj ntau yam uas ua tau ib tug zoo score, Thiab ua hauj lwm rau kev txhim kho lawv yuav pab tau nyob rau ntev mus dhia. Thaum kawg, Nws yuav ua kom koj txoj hauj lwm, thiab koj tus nqi nyem. tiam sis, Qhov no tsis tau tiav thaum hmo ntuj, tab sis muaj ib co hauj lwm, Nws yuav ua tau ib qho txawv loj dua qhov ntev mus dhia.
Tej zaum koj yuav wondering yuav laij koj ROI nrog tus nqi nyem rau Adwords. Siv benchmarks rau ntau industries yuav pab koj teev koj cov nyiaj li cas thiab teev cov hom phiaj. Ntawm no yog ib co benchmarks rau qhov kev lag luam av. Raws li AdWords kev lag luam benchmarks, CPC rau qhov kev lag luam no yog 1.91% nrhiav network thiab 0.24% rau cov zaub network. Yog hais tias koj npaj siv Google AdWords rau koj lub website los yog ua hauj lwm, khaws cov benchmarks hauv siab.
CPC pricing feem ntau hu ua them-per-click (PPC) pricing. Ads uas tshwm sim nyob rau sab saum toj ntawm Google tus nrhiav cav yuav raug nqi li me ntsis li 81 xees ib nyem. Qhov no tej zaum yuav tus advertising kub txheem thaum nws tawm los kib yias. Qhov yooj yim dua koj PPC, Qhov yooj yim dua koj xa rov qab rau peev yuav. tiam sis, Koj cov nyiaj PPC yuav txawv nyob ntawm seb hnub yug me nyuam, Sib txeeb rau keywords, thiab zoo tshaj plaws.
Nruab nrab nqi ib nyem rau Adwords varies los ntawm kev lag luam, lag luam, khoom. Tus nqi siab tshaj plaws yog nyob rau hauv cov kev pab cuam uas tau txais kev pab los yog nws tus neeg sawv cev yuav tsum tau, kev pab raws li txoj cai, thiab eCommerce. Tus nqi tsawg tshaj plaws yog mus txawv tebchaws thiab hospitality. Nqi ib nyem rau ib tug keyword nyob ntawm tus twv, qhab nees zoo, thiab sis tw bidding. Tus nqi nyem yuav fluctuate nyob ntawm koj competitors’ bids thiab koj rank.
Txo nqi nyem, Koj yuav xaiv kom koj twv manually los yog automatically. Ces, Google yuav xaiv cov twv tshaj plaws raws li koj cov nyiaj siv. Koj kuj teem ib pob nyiaj siv rau koj cov kev sib tw, Thiab ces tawm mus tas AdWords. Koj yuav optimize koj tus account los tsim thiab tuav ib qho qauv tsim nyog, thiab ua tau zoo heev audits mus ntes tej yuam kev. Li ntawd, yog li, Koj laij koj CPC?
Muaj ib qho Adwords conversion tracking pixel yog ib feem tseem ceeb ntawm koj hauv internet li cas zoo. Qhov chaws no tso cai rau koj saib ntau npaum li cas qhua ua tau hloov rau koj lub website. Koj mam li siv cov ntaub ntawv no rau tweak yav tom ntej ntxiv thiab optimize qhov kev kawm ntawm koj tag nrho qhov chaw. Teeb conversion tracking rau koj lub website, Tsuas tsim ib conversion tracking pixel rau lub website thiab deploy nws khiav qhua’ kev ua ub no. Koj yuav saib tau cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj yuav txawm twv rau keywords raws li lawv kev kawm nyob rau hauv converting.
Teem tau AdWords conversion tracking yog yooj yim: Koj tsuas input lub Conversion ID, Conversion Label, thiab tus Nqi Conversion. Koj kuj xaiv tau cov kev xaiv uas koj xaiv tau “Hluav taws kub rau hluav taws” hnub rau qhov nrhiav qhov hluav taws kub. Koj xaiv tau ib hnub twg los ntawm ib nplooj ntawv, xws li “Thank you” Phab, Xyuas kom meej tias qhov hluav taws kub hluav taws kub rau lub siab hnub. Qhov hluav taws kub rau hnub yuav tsum muaj ob peb hnub ua ntej hnub uas koj xav ntes conversion cov ntaub ntawv.
Siv AdWords tsis conversion tracking yog akin to flushing nyiaj cia lub drain. Nws yog ib lub sij hawm khib nyiab thiab nyiaj kom khiav advertisements thaum koj tos ib feem peb tog los siv cov code tracking code. Cov ntaub ntawv tiag yuav tsuas pib qhia thaum koj muaj qhov tracking code nyob rau hauv qhov chaw. Li ntawd, zoo li cas yog cov conversion tracking yuam kev? Ntawm no yog ib co ua rau mob:
Siv AdWords conversion tracking yog ib txoj kev zoo kawg thiab saib ntau npaum li cas qhua convert rau koj qhov chaw. AdWords conversion tracking yog ib feem tseem ceeb ntawm hauv internet li cas rau cov lag luam me, Thaum koj them rau txhua nyem. Paub ntau npaum li cas qhua hloov mus muag yuav pab koj txiav txim seb koj advertising siv yog generating nyiaj. Qhov zoo koj paub koj conversion tus nqi, Qhov kev txiav txim zoo uas koj yuav ua tau. Li ntawd, yog li, Pib siv AdWords conversion tracking hnub no.
