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Muaj ntau txoj kev los txhim kho koj Adwords ntxiv. Koj luam tau thiab yav tas los uas twb muaj lawm rau hauv koj tus account, los sis kos ob lub thawv kom hloov. Tom qab koj twb luam thiab yav tas los, Koj yuav piv tau koj daim qauv thiab xav xwm tshiab rau lwm yam ntxiv. Yog hais tias daim qauv tsis ua hauj lwm, sim rewriting nws thiab xyuas koj conversion nqi. Tej zaum koj yuav tau ua ib co tweaks rau daim qauv, ib yam nkaus thiab. Ntawm no yog ib co tswv yim los txhim kho koj cov kev sib tw Adwords:
Thaum CPC yog ib lub caij tseem ceeb heev ntawm hauv internet advertising, Muaj ib co kev uas yuav raug nqi tswj. Siv Google AdWords, Koj muab tau qhov chaw ntxiv rau txhua lub website raws li tej lo lus los yog kab lus. Tsis hais seb koj lub lag luam yam, Koj yuav tsum khaws ib qhov muag kaw rau Google tus tsub kom tsis txhob mus overboard. Teev hauv qab no yog ib co tswv yim pab kom nco ntsoov thaum txiav txim rau koj tus nqi nyem.
Tus nqi nyem rau Adwords varies raws li cov khoom yog advertised. Feem ntau hauv internet advertising platforms yog auction kuas, Qab hau tias advertisers them raws li cov clicks lawv tau txais. Cov bidders ntau dua cov bidders’ twv, Feem ntau lawv ntxiv yuav pom nyob rau hauv cov xov xwm noj. Yog koj lub lag luam nrhiav kev pab tsheb khiav ceev, CPCs yuav pab kom koj nce koj visibility. Koj yuav siv Google Analytics saib uas keywords yog converting qhov zoo tshaj plaws.
Tus nqi zoo tagnrho ib nyem yuav yog nyob ntawm koj lub hom phaj ROI phiaj. Ntau cov lag luam xav txog ib tsib-rau-ib piv acceptable thaum uas siv nqi impression (CPI) advertising. Lwm txoj kev saib nqi ib nyem yog li qhov feem pua ntawm clicks rau cov nyiaj tau los. Yog ua tus nqi nruab nrab tus nqi nruab nrab, Koj TUS CPC yuav yooj yim dua. Aim maximize tus xa rau peev (ROI).
Kom CPC rau koj cov kev sib tw Adwords, Xav txog kev txhim kho cov ROI ntawm koj lwm li cas channels. Achieving lub hom phiaj no yuav pub koj coj kom zoo dua retargeting ntxiv rau kev tawm thiab direct referrals. txuas ntxiv, Email yuav ua hauj lwm alongside tag nrho koj lwm li cas channels, ua koj lub lag luam thiab txo nqi. Koj yuav tswj tau koj pob nyiaj siv thaum maximizing koj ROI los ntawm kev ua hauj lwm nrog cov neeg tshaaj Acquisition Nqi. Li ntawd, yog li, koj tos ntsoov dab tsi?
CPA, los yog nqi tshaaj, Ntsuas tag nrho cov nqi uas kis tau ib tug neeg muas zaub. Cov kev tshwm sim conversion tej zaum yuav muaj ib tug muas khoom, ua kom ib tug neeg ua txhab, luam daim ntawv mus luam, los yog thov kom muaj ib tug hu rau. Nqi tshaaj yog feem ntau siv los ntsuas cov kev tawm, email li cas, thiab them advertising. Thaum SEO tsis muaj nyiaj advertising nqi, Tej zaum yuav tau ib lub tswv yim zoo ntawm cov zoo ntawm email li cas los ntawm calculating lub CPA ib tes hauj lwm.
Thaum CPA tseem ceeb heev rau tej kev sib tw li cas, Nws tsis yooj yim los piv rau ib tug txheem benchmark. Nws varies lug raws li cov khoom, kev lag luam, thiab nqe. Tus nqi tsawg dua tus nqi tshaaj, Qhov zoo tshaj plaws koj cov kev sib tw yog. Laij koj tus kheej CPA, Koj yuav tsum xam ib tug xov tooj ntawm metrics, xws li cov bounce tus nqi thiab nws mus ntsib. Yog tias koj tus CPA muaj siab tshaj 9 xyoo, Koj li cas uas zoo yuav tsum tau kho.
Koj kuj xam tau CPA rau cov lag luam uas tsis muaj khoom los yog kev pab cuam. Cov lag luam yuav khiav conversions, Xws li daim ntawv sau thiab demo signups, siv ntaub ntawv. tiam sis, Yog tsis muaj txheem rau kev txiav txim zoo tagnrho ib tshaaj, Raws li txhua lub lag luam hauv internet muaj ntau yam khoom, nqi, margins, kev khiav hauj lwm rau kev khia, thiab ntxiv campaigns. Txoj kev zoo tshaj los laij CPA yog khiav ntau npaum li cas conversions koj cov kev sib tw generates.
CPA yog ib txoj kev uas yuav khiav zoo nyob rau hauv kev nrhiav cav li cas. Nws pab txiav txim seb koj siv los kis tau ib tug neeg tshiab. Tus CPA feem ntau yog xam rau tus thawj conversion, Xws li ib daim ntawv kos npe los yog demo subscription. Koj kuj khiav thiab ntsuas qhov zoo tshaj plaws ntawm koj ntxiv thiab txiav txim seb lawv raug nqi ntau npaum li cas. Cov conversions ntau koj tau txais, Tsawg koj yuav them nyob rau hauv qhov ntev mus dhia.
Yog hais tias koj tab tom nrhiav kom koj conversion tus nqi rau Adwords, Muaj tej yam uas koj yuav tsum ua kom nws zoo dua qub. Thawj, Koj yuav tsum to taub dab tsi conversion tus nqi yog. Conversion tus nqi hauv Google Adwords yog qhov feem pua ntawm qhua uas nyem rau koj ntxiv thiab ces convert. No conversion tus nqi yuav tau dab tsi los ntawm 10% mus rau 30%. Tus nqi conversion tus nqi yog peb mus rau tsib zaug dua qhov kev lag luam nruab nrab. Yuav kom koj conversion tus nqi, Koj yuav tsum xyaum ua tej yam txawv thiab kuaj koj lub website. Qhov no yuav pab kom koj to taub txog dab tsi ua hauj lwm thiab tsis yog dab tsi. ntxiv thiab, Koj yuav coj kom zoo dua remarketing recapture qhua uas muaj expressed txaus siab rau koj cov khoom.
Feem ntau, Txhua advertiser yuav tsum tsom rau ib conversion tus nqi tsawg kawg yog 2.00%. Qhov no txhais tau tias rau txhua tus 100 cov website qhua, yam tsawg kawg yog ob tug yuav tsum tau sau ib daim ntawv hu rau ib daim ntawv. Rau B2B tuam txhab uas muag, Tus nqi no yuav tsum tau saum ob. Rau e-commerce websites, Nws yuav tsum tau ob tug txiav txim ib puas qhua. tiam sis, Muaj tej yam tshwm sim thaum qhua tsis sau ib daim ntawv, Tab sis cov conversion yuav tsum tseem suav. Tsis hais leej twg, Ib conversion npaum li cas rau Adwords yuav ua rau koj lub lag luam thiab boost koj ROI.
Lwm yam tseem ceeb nyob rau hauv kev txhim kho conversion tus nqi yog siab rau koj cov neeg muas zaub zoo tagnrho. Yog focusing rau cov neeg tuaj saib txoj cai, Koj yuav tau ntes hauv qab ntawm lub tsheb funnel tsheb khiav uas koj tab tom nrhiav. Thaum muaj coob advertisers siv nyiaj ntau rau advertising, Tsuas muaj ib feem pua me me ua tau hloov. Yog hais tias koj kub siab rau cov neeg tuaj saib txoj cai, Koj yuav tau maximize koj cov nyiaj tau los thiab txo koj cov nqi. Thaum koj muaj cov neeg muas zaub zoo, Koj conversion tus nqi yuav skyrocket!
Yog hais tias koj xav kom koj advertising kev sib tw kom tau zoo li tau, Nws tseem ceeb heev uas yuav tau nkag siab txog qhov tseem ceeb ntawm kev tshawb fawb keyword. Ib tug tseem ceeb keyword xaiv yuav khib koj lub sij hawm thiab dag zog, Raws li cov neeg uas nrhiav nws yuav kis tsis tau searching rau koj cov khoom. Siv ib txheej keywords yuav xyuas kom koj mus txog koj lub hom phiaj tuaj. Ntawm no yog ib co tswv yim kom koj keyword kev tshawb fawb yooj yim. – Kawm txog tus buyer persona. Ib buyer persona yog ib pawg keywords uas signals zoo ib yam li nrhiav intent. Nws yuav pab tau koj phiaj ib cov neeg tuaj saib, thiab khoom siv tes ua hauj lwm raws li.
– Paub koj cov neeg tuaj saib. Keyword kev tshawb fawb muab koj qhov kev pom koj yuav tsum txiav txim seb koj lub hom phiaj tuaj saib cov kev xav tau. Nws kuj pab koj paub tias keywords yog feem ntau rau koj lub website, thiab uas yog sis tw. Cov lus no yuav pab tau koj cov ntsiab lus uas zoo thiab koj tag nrho cov lag luam uas zoo. feem ntau, Neeg nrhiav kev pab rau cov tshuaj hauv internet, thiab siv cov keywords tseem ceeb yuav pab tau koj phiaj txoj cai tuaj. Qhov ntau targeted koj cov ntsiab lus no yog, Koj yuav cia siab tias yuav tau txais kev pab.
– Paub koj sib txeeb. Siv cov cuab yeej tseem ceeb ntawm cov cuab yeej, Koj yuav nrhiav paub seb koj competitors yog targeting thiab li cas sis tw lawv yog. Xyuas kom koj xaiv keywords uas yuav tsis overly sis tw los yog generic. Xaiv niches uas muaj tsheb khiav ntim. Cov nqe lus yuav nyiam ib tug xov tooj ntawm cov neeg. kawg, piv rau koj cov keywords rau koj competitors’ cov ntsiab lus thiab txoj hauj lwm. Thaum koj muaj ib lub tswv yim tseeb ntawm koj cov neeg tuaj saib cov kev xav tau, Koj yuav pib sau cov ntsiab lus uas yuav ua rau cov uas xav tau.
Tsim ib advertisement zoo yog ib qho tseem ceeb yog hais tias koj xav kom koj lub lag luam sawv ntsug tawm ntawm tas. Ib advertisement zoo yuav tsum tau relevant thiab versatile, thiab teb ib lo lus nug uas tus nyeem ntawv yuav muaj txog koj cov khoom los yog kev pab cuam. Tsim ib qho yooj yim thiab nyuaj, Vim hais tias lub ntiaj teb no muaj coob tus txheej txheem thiab cov cuab yeej. Ntawm no yog xya yam kom nco thaum tsim ib advertisement zoo advertisement:
Siv cov lus fais fab tuag – Cov no yog cov keywords uas rub tus nyeem ntawv nyob rau hauv thiab pique lawv txaus siab. Siv lo lus “Koj” Nyob rau hauv koj qhov ntxiv yog ib txoj kev zoo tshaj los tau koj cov neeg tuaj saib cov xim. Cov neeg teb zoo rau ib daim qauv uas tsom rua lawv, es koj lub lag luam. Qhov no “Koj” Nyob rau hauv koj daim qauv tsom xam cov neeg muas zaub rau tus neeg uas nyeem cov ntxiv, Thiab li no tsub kom cov lilihood ntawm lawv clicking rau nws.
Thaum tsim koj daim luam tawm, Nco ntsoov sau ib compelling xav xwm tshiab, uas piav seb koj cov khoom los yog qhov kev pab cuam yog thiab muaj xws li ib tug high-ntim keyword los ntawm koj pawg ad. Qhov no yuav pab koj cov qhab nias tseem ceeb zoo. Yog hais tias koj muaj ntau yam keywords nyob rau hauv ib pawg, Tsis txhob xav obligated sau ib phau ntawv rau txhua tus. tiag mas, Xav txog dab tsi tag nrho lawv ntawm cov pab pawg neeg ntxiv yog, Thiab sau phau ntawv nyob ib ncig ntawm lub keywords uas zoo li feem ntau relevant rau cov pab pawg neeg ntxiv.
