Enamel info@onmascout.de
Xov tooj: +49 8231 9595990
Yog hais tias koj xav tsim ib cov kev sib tw zoo rau Adwords, Koj yuav tsum paub ob peb yam yooj yim ua rau koj sawv ntsug tawm. ua li no, Koj yuav tsum kub siab rau koj keywords, CPC (nyem), Zoo score thiab competitor txoj kev ntse. pib, Koj yuav pib nrog bids twv. Koj kuj teev bids manually, tiam sis qhov no tej zaum yuav tsum tau ntxiv lawm. ntxiv thiab, koj daim luam yuav tsum luv luv thiab mus taw tes. Tus xav xwm tshiab yog tus thawj tshaj plaws uas cov neeg pom thiab yuav tsum convince lawv nyem rau nws. Ib tseeb hu mus ua tes hauj lwm tseem ceeb heev.
Yog hais tias koj nyob nraum sim nyiam cov neeg muas zaub tshiab rau koj lub website, Tej zaum koj yuav tau sim siv los yog AdWords los txhawb koj cov khoom. Hom advertising feem ntau siv los ntawm cov lag luam me uas nrhiav muag ib yam dab tsi tam sim no, Tiam sis yuav kim rau advertisers. Keyword targeting hauv Adwords tso cai rau koj customize koj ntxiv rau phiaj cov neeg uas searching rau koj cov khoom los yog kev pab. Nrog keyword-targeting, Koj qhov ntxiv yuav tshwm sim thaum lawv tseem yuav xav ua li cas koj yuav tau muab.
Piv txwv, Ib zam blog yog ib qho chaw zoo kawg thiab rau advertise. Ib tug neeg tshawb fawb nrhiav “handbag tiam sis.” Lawv nrhiav tau tsab xov xwm thiab nias rau ib keyword-targeted ntxiv featuring ib high-npoo handbag. Vim hais tias qhov ntxiv yog relevant rau cov ntsiab lus teb, Cov qhua no tej zaum yuav nyem rau nws. Qhov no yuav ua rau kom ib tug neeg yuav nyem rau qhov ntxiv thiab muas khoom.
Keyword targeting hauv Adwords tej hauj lwm uas qhia ib zaub ntxiv los yog yees duab ntxiv rau cov neeg uas txawj ntau nrhiav cov khoom los yog kev pab koj muaj. Koj kuj tseem phiaj tau cov nplooj ntawv ntawm koj lub website kom koj ntxiv los yog yees duab yog tso tawm rau ib webpage tus neeg siv xaiv. Thaum ib tug neeg clicks rau ib organic teev, yuav muaj koj qhov tseeb, As Well as tej ntsiab lus uas qhov yuam kev qhov tseem ceeb.
Lwm nrov zoo nyob rau hauv Adwords yog siv cov Google Ads Keyword Tool nrhiav tshiab keywords. Nws pub koj muab ntau yam keyword npe thiab khiav qhov nrhiav ntim rau ib lub npe particular. dhau li, Cov cuab yeej yuav muab keeb kwm nrhiav ntim cov ntaub ntawv rau cov xaiv keywords. Cov keywords yuav pab tau koj refine koj cov tswv yim keyword raws li koj lub hom phaj tuaj saib. Ntxiv rau targeting keywords, keyword targeting yuav pab tau koj kho koj zoo nyob ntawm lub caij los yog cov xov xwm.
Muaj ob peb yam uas txiav txim seb tus nqi nyem rau Adwords. Cov no muaj xws li cov qhab nees zoo, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Txo koj tus nqi nyem, xyuas kom tag nrho cov hais no yog relevant thiab zoo. Kuj, Nws tseem ceeb heev uas koj yuav tau ua kom koj click-through-rate (CTR) Xyuas kom koj tau txais ib tug ROI. Yuav kom txiav txim seb koj CTR, Tsim ib Google Sheet thiab cov ntaub ntawv ntawm txhua nyem.
Thaum koj muaj ib lub tswv yim yooj yim ntawm ntau npaum li cas koj CPC yog, Koj yuav pib tweak koj cov kev sib tw. Ib txoj kev yooj yim rau optimize koj ntxiv yog kom lawv zoo score. Qhov zoo tshaj plaws score, Koj tus CPC yuav txo qis tshaj plaws. Sim optimizing koj lub website thiab luam ib daim qauv, thiab xyuas kom koj ntxiv yog relevant rau cov neeg siv’ tshawb xyuas. Sim ua kom koj zoo score, thiab koj yuav txuag tau 50% los yog ntau tshaj ntawm koj CPC.
Lwm txoj kev los txo koj CPC yog kom koj bids. Koj tsis tas yuav ua kom koj twv drastically, Tab sis nws yuav pab tau koj tau conversions rau cov nyiaj tsawg dua. Qhov tseem ceeb yog paub ntau npaum li cas koj yuav twv ua ntej koj conversions ua unprofitable. yam tsawg kawg nkaus $10 Yuav coj tau nyob rau hauv ib lub nyiaj zoo npoo. Tsis tas li ntawd, Koj twv, Feem ntau koj yuav tau txais cov conversion conversion.
Thaum kawg, Tus nqi nyem rau Adwords nyob ntawm qhov kev lag luam uas koj nyob hauv. Piv txwv, yog hais tias koj muag ib muag khoom $15 e-commerce khoom, tus nqi nyem ntawm $2.32 tej zaum yuav muaj kev txiav txim zoo dua ib tug $1 nyem $5,000 kev pab. Nws tseem ceeb heev uas yuav tau to taub tias tus nqi nyem varies heev nyob ntawm seb yam khoom uas koj muag. hais, tab sis yog ho, Yog hais tias nws yog ib qhov kev pab los yog ib tug professional-nrhiav lag luam, Tus nqi nyem yuav yooj yim dua.
Muaj ntau yam uas contribute rau qhov zoo score ntawm koj ntxiv. Koj yuav ua kom koj zoo score los tsim relevant ntxiv thiab yuav tsaws nplooj ntawv. Qhov zoo tshaj plaws yog tsis muaj KPI, Tiam sis nws yog ib tug diagnostic cuab yeej uas yuav pab tau koj to taub li cas koj cov kev sib tw yog ua tau zoo. Nws yog ib daim ntawv qhia uas yuav pab tau koj tau ib tug zoo tshwm sim. Koj yuav tsum nco ntsoov tsom rau ib tug zoo score hauv koj cov kev sib tw ntxiv. Kom tau qhov tawm hauv koj cov campaigns ntxiv, Ntawm no yog ob peb lub tswv yim:
Thawj, Sim xaiv txoj cai keywords rau koj cov kev sib tw ntxiv. Koj yuav ua tau qhov no siv ib tug keyword cuab yeej cuab tam. Ib tug cuab yeej uas cia koj nrhiav relevant keywords muaj nyob Google. Nws yuav pab koj xaiv cov pab pawg neeg tshaj plaws. Tsis tas li ntawd, Xyuas kom koj ntxiv muaj koj keyword nyob rau hauv cov xav xwm tshiab. Qhov no yuav ua kom koj zoo score thiab ua rau lawv tau clicked rau. Koj yuav xyuas tau seb koj cov keywords yog relevant los yog tsis nias rau ntawm qhov “Keywords” Seem nyob rau sab laug sidebar thiab ces nyem “tshawb fawb.”
Aside ntawm keywords, Koj yuav tau xyuas lub click-by npaum li cas ntawm koj ntxiv. Ib tug zoo Score txhais tau hais tias qhov ntxiv yog relevant rau cov searchers’ queries thiab yuav tsaws nplooj ntawv. Ib tug zoo Score txhais tau hais tias koj ntxiv yog irrelevant. Google lub hom phiaj tseem ceeb yog muab searchers qhov zoo tshaj plaws tau thiab uas txhais tau tias ua tus ads relevant rau lub keywords. Ib tug zoo score zoo tshaj rau koj ntxiv yog hais tias lawv tau txais ntau clicks li tau.
Yog ib txoj kev zoo tshaj los sau sis tw txoj kev ntse rau Adwords yog los tshawb fawb koj competitors. Qhov no txhais tau tias to taub lawv cov keyword teev, kev sib tw qauv, muab, nplooj ntawv thiab yuav tsaws nplooj ntawv. Koj yuav tsum nco ntsoov tsim sis tw tsom xam nyob saum koj competitors. Qhov ntau koj paub txog koj competitors, Qhov yooj yim nws yuav tau sau sis tw txoj kev ntse. Qhov no yuav pab tau heev nyob rau hauv daim ntawv li cas uas zoo. Tsis tas li ntawd, Nws yuav pab tau kom paub tias cov txuj tshiab.
Cov cuab yeej zoo tshaj plaws yog lossi tshiab, Li ntawd, koj ib txwm nyob ib kauj ruam ntej koj competitors. Cov ntaub ntawv koj sau los ntawm cov cuab yeej no yuav pab kom koj txiav txim siab thiab nyob saum koj competitors. Thaj tsam li, muaj 29 Tuam txhab uas muag uas yog zoo hais txog koj li. Siv tej twj no los siv tej twj no, Koj yuav pom li cas cov tuam txhab uas muag ua thiab lawv nyob nraum ua zoo. Koj kuj nrhiav tau lawv cov tswv yim thiab txiav txim seb lawv yuav pab koj kawm tau ntawv zoo.
Zoo sib xws yog lwm yam zoo kawg thiab siv rau txoj kev ntse sis tw. Qhov no tso cai rau koj piv rau koj lub website rau competitors’ Saib seb hom kev kawm lawv nyob nraum tau txais. Ntxiv rau qhov uas yuav tau tsheb khiav hauv kev loj, Koj yuav xyuas tau domains thiab competitors saib yog hais tias lawv nyob nraum ua tsheb khiav los yog poob lag luam qhia tawm. Txoj kev ntse no sis tw yog tseem ceeb heev rau cov lag luam li cas. Koj yuav tau paub koj sib txeeb kom tau zoo. qhov zoo ces, Muaj cov cuab yeej dawb uas yuav muab koj ib lub tswv yim ntxhib uas koj sawv ntsug hauv txoj kev ua lag luam.
Thaum koj twb nrhiav tau koj competitors, Koj yuav pib piv tau lawv lub zog thiab tsis muaj zog. Muaj sis tw txoj kev ntse rau koj competitors yuav muab koj ib ntug thiab ua rau koj li cas zoo. Pab neeg no li cas yuav siv cov ntaub ntawv no los tsim tshiab li cas teg num, thiab lub tuam tsev muag khoom yuav siv cov ntaub ntawv no rau fine-tune nws muag scripts. Nws tseem ceeb heev uas yuav tsum muaj muag khoom thiab cov neeg muas zaub feedback thaum koj nyob nraum npaj koj cov kev sib tw tom ntej.
Thaum uas siv Adwords, Nws tseem ceeb heev uas yuav tsum tau nco ntsoov siv keywords uas muaj kev cuam tshuam koj cov lag luam offerings. Ua txhais tau tias, tsis txhob lo lus uas yog generic. tiag mas, siv cov nqe lus ntev xws li “organic zaub box tus me nyuam,” Nws yog ib kab lus uas yuav nyiam cov neeg muas zaub txoj cai. Nws yuav tsis zoo siv ntau yam keywords nyias, tab sis yog ho. Nws tseem ceeb heev uas yuav tau nco ntsoov tias cov neeg muas zaub yuav siv ntau lo lus los piav koj cov khoom thiab kev pab cuam, Li ntawd, kom paub tseeb tias sau tag nrho cov variations. Cov variations no yuav muaj xws li spelling variations, plural ntaub ntawv, thiab colloquial lus.
Google Ads Smart Campaigns siv keyword lawv, Uas txawv ntawm Google nrhiav campaigns. Cov no yog siv los phim koj ntxiv mus tshawb ib tug neeg yuav ua tau rau koj cov khoom los yog kev pab cuam. Feem ntau, Google pom zoo ntau xya rau kaum keyword lawv, Tab sis cov zauv uas koj siv yog mus rau koj. Xyuas kom koj siv keyword lawv uas zoo ib yam li cov luag tshawb uas neeg yuav siv los nrhiav koj cov khoom los yog kev pab cuam. Qhov ntau relevant koj keyword lawv yog, Feem ntau koj ntxiv yuav tshwm sim rau ntawm qhov kev tshawb nrhiav tau.
Tsim ntau campaigns yog ib txoj kev zoo kawg thiab phiaj txawv cov khoom pawg. Li no, Koj yuav tsom rua koj advertising pob nyiaj siv rau ib yam khoom los yog kev pab thaum uas ua rau nws yooj yim los piv rau kev kawm ntau yam keywords nyob rau hauv koj cov kev sib tw. Tsis tas li ntawd, Koj siv tau cov keywords rau ntau hom khoom. Koj kuj ua cais campaigns rau txhua leej highlight ib nam ntawm koj lub lag luam. Koj yuav edit ib smart kev sib tw los clicking rau nws lub npe thiab ces xaiv keyword lawv.
