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Cov kev pab cuam ntawm Google Adwords yog tias nws yeej qhov yuam kev advertisers’ advertising ntsiab lus rau publisher cov nplooj ntawv. Adwords pub advertisers kom tsheb khiav mus rau lawv cov websites thiab shares cov nyiaj nrog cov publisher. Nws kuj pab publishers monetize lawv cov ntsiab lus los xyuas fraudulent clicks. Kawm ntxiv txog Adwords thiab nws cov kev pab cuam. Xwb, Mus ntsib Google tus Adwords txhawb lub website kom paub ntxiv. Nws yog dawb thiab zoo heev!
Tsis zoo li tsoos zaub ntxiv, PPC advertising rau Google tus Adwords platform siv ib theem nrab auction los txiav txim seb tus CPC. Ib bidder nkag mus rau tus nqi (hu ua “twv”) thiab ces waits saib yog hais tias lawv xaiv rau zaub. Thaum lawv vam meej, Lawv ntxiv tshwm nyob rau hauv cov cav nrhiav tau nplooj ntawv. Advertisers yuav phiaj qhov chaw los yog li lawm, Thiab lawv yuav teem twv modifiers los ntawm qhov chaw.
Qhov tau kawg nkaus, Ib winning PPC kev sib tw yuav tsum tau raws li kev tshawb fawb keyword thiab cov creation ntawm ib nplooj ntawv yuav tsaws optimized rau ntawd keyword. Relevant campaigns generate txo nqi, Vim Google kam them tsawg rau relevant ntxiv thiab ib satisfying yuav tsaws nplooj ntawv. Phua ib pawg, piv txwv, Yuav ua tau kom tus nqi click-through tus nqi thiab zoo score ntawm koj ntxiv. Thiab thaum kawg, Cov relevant ntau thiab zoo tsim koj ntxiv, Qhov ntau profitable koj PPC advertising yuav.
PPC advertising yog ib tug haib cuab yeej los txhawb koj lub lag luam hauv internet. Nws pub advertisers phiaj ib tug neeg tuaj saib raws li lawv txaus siab thiab cia tib si. Lawv yuav tailor lawv campaigns rau specific geographical qhov chaw, li, nruab hnub, thiab ntaus ntawv. Nrog rau txoj cai targeting, Koj yuav yooj yim mus txog ib tug neeg tuaj saib mas-targeted tuaj thiab maximize cov zoo ntawm koj cov kev sib tw ntxiv. tiam sis, Koj yuav tsum tsis txhob ua ib leeg kheej, Vim hais tias nws yuav ua rau losses. Ib tug tub txawg yuav pab koj optimize koj PPC kev sib tw kom maximize tus xa rau koj peev.
Thiaj li yuav tau kis los ntawm Google AdWords, Koj yuav tsum xaiv keywords thiab teem ib twv ntau twv. Tsuas ntxiv nrog keywords hais txog koj lub lag luam yuav muab tso tawm thaum neeg siv cov keywords. Cov keywords no tej zaum yuav ua rau conversions. tiam sis, Muaj tej yam yuav xav ua ntej pib koj cov kev sib tw. Hauv qab no yog ib co tswv yim zoo rau kev kawm tau zoo. Cov no tsis meant hloov koj cov kev siv zog SEO. Tab sis lawv yuav pab tau koj tau qhov los ntawm koj cov kev sib tw advertising.
Paub koj cov neeg tuaj saib thiab tsim ib daim qauv uas yog compelling thiab relevant. Ib daim qauv luam uas koj sau tau raws li koj txoj kev tshawb fawb thiab cov neeg muas zaub nyiam. Google muaj tswv yim thiab qauv sau ntawv los pab koj sau ib daim qauv catchy ntxiv. Thaum koj tau ua li no, Koj yuav sau tau koj cov nqi kho mob, promotional codes, lwm yam ntaub ntawv. Koj advertisement yuav muab luam tawm rau Google lub website tsis pub dhau 48 Teev.
ntxiv thiab, Koj yuav siv tau lub vaj huam sib luag rau Adwords rau phiaj qhov chaw uas yog ib feem ntawm lub Google network. Cov txheej txheem no yog hu ua Site-Targeting. Koj yuav txawm qhia ntxiv rau cov neeg uas tau twb xyuas koj qhov chaw. Cov txheej txheem no tsub kom koj conversion tus nqi. Thiab, thaum kawg, Koj yuav tswj tau cov nyiaj txiag rau koj cov kev sib tw. Tiamsis, maximize cov zoo ntawm koj cov kev sib tw, Nco ntsoov siv daim ntawv uas kim tshaj plaws.
Tus nqi nyem rau Adwords nyob ntawm ntau yam, nrog rau qhov zoo tshaj plaws, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Cov hais no yuav tsum tag nrho cov relevant rau qhov ntxiv, thiab CTR (nyem-mus txog-tus nqi) yuav tsum muaj siab. Yog tias koj ctR siab siab, Nws teeb liab rau Google tias koj qhov chaw yog pab tau. Nws tseem ceeb heev uas yuav tau nkag siab txog cov ROI. Tsab xov xwm no yuav them tej yam uas tej yam uas tej yam tus nqi nyem rau Adwords.
Thawj, Xav txog koj xa mus rau peev (ROI). Tus nqi nyem ntawm tsib duas las rau txhua duas siv rau ib tug ntxiv yog ib deal zoo rau cov lag luam feem ntau, Thaum nws txhais tau tias koj nyob nraum tau tsib duas las rau txhua ntxiv. No piv no kuj yuav expressed ua tus nqi tshaaj (CPA) of 20 feem pua. Yog hais tias koj tsis tau mus cuag no piv, sim hla-muag rau cov neeg muas zaub uas twb muaj lawm.
Lwm txoj kev los laij koj tus nqi nyem yog multiply tus nqi ntawm txhua tus ntxiv los ntawm cov qhua uas clicked rau nws. Google pom zoo teem qhov ntau CPC rau $1. Manual nqi ib nyem bidding, On the other hand, Txhais tau tias koj muab qhov ntau CPC koj tus kheej. Manual nqi ib nyem bidding differs ntawm automated bidding tswv yim. Yog hais tias koj nyob nraum unsure txog qhov ntau CPC yog dab tsi, Pib nrhiav tus nqi ntawm lwm advertisers’ ntxiv.
Ua kom cov qhab nees zoo ntawm koj cov kev sib tw Adwords, Koj yuav tsum to taub qhov peb components ntawm qhov zoo tshaj plaws. Cov kev tiv thaiv no muaj xws li: kev sib tw tau zoo, cov keywords thiab luam ib daim qauv. Muaj ntau txoj kev los ua kom koj cov qhabnias zoo, Thiab txhua yam ntawm cov no yuav muaj feem rau koj cov kev sib tw txoj kev kawm. Tiam sis yog hais tias koj tsis paub lawv yog dab tsi? Ces tsis txhob txhawj. Kuv mam li piav seb yuav ua li cas kom cov components peb components, Li ntawd, koj yuav pib pom sai sai!
Thawj, txiav txim seb tus CTR. Qhov no yog qhov feem pua ntawm cov neeg uas ua tau nyem rau koj ntxiv. Piv txwv, yog koj muaj 500 impressions rau ib yam keyword, Koj cov qhab nees zoo yuav 0.5. tiam sis, Tus nab npawb no yuav txawv rau cov keywords txawv. Yog li ntawd, vim, Nws yuav tsis yooj yim rau tus kws txiav txim nws nyhuv. Ib tug zoo Score yuav tsim lub sij hawm. Qhov kom zoo dua ntawm ib tug CTR yuav ua clearer.
Daim qauv yuav tsum muab cov keywords. Yog koj tus ntxiv triggered los irrelevant keywords, Nws yuav zoo misleading thiab tsis txawm yuav relevant rau lub keyword koj twb targeted. Daim qauv yuav tsum tau catchy, Tsis tau mus off-track nyob rau hauv nws cov relevance. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntawv nyeem thiab nrhiav cov ntsiab lus. Li no, Koj ntxiv yuav pom raws li cov relevant tshaj plaws raws li tus searcher intent.
Yog hais tias koj nyob nraum tshiab rau A/B phua kuaj hauv Adwords, Tej zaum koj yuav xav li cas teev nws. Nws yog ib qho yooj yim teem thiab siv cov ntaub ntawv uas tau tsav kuaj txoj kev kuaj kom koj AdWords campaigns kom zoo li tau. Split kuaj cov cuab yeej xws li Optmyzr yog ib txoj kev zoo kawg thiab mus kuaj tshiab luam rau ib teev loj. Qhov no yuav pab koj xaiv qhov zoo tshaj plaws raws li keeb kwm cov ntaub ntawv keeb kwm thiab yav dhau los A/B kev ntsuam xyuas.
Ib phua kuaj hauv SEO yog ib txoj kev zoo kawg thiab optimize koj lub website rau algorithm hloov thiab neeg siv kev. Xyuas kom koj qhov kev kuaj ntawd khiav ntawm ib qhov chaw loj txaus; Yog koj tsuas muaj ob peb nplooj ntawv lossis muaj organic tsheb khiav, Qhov txheeb xyuas tau yuav unreliable. Ib me ntsis nce mus nrhiav thov yuav ua inflation, Ib me ntsis nce mus nrhiav thov yuav ua inflation. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.
Another way to split test in SEO is to make changes to the content of your landing pages. piv txwv li, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.
The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Piv txwv, Yog hais tias ib tug tswv tsev so xav bookings ntau bookings, Lawv yuav siv Google Ads kom tau hlau lead ntau dua. tiam sis, Daim duab no tsis muaj xws li tus nqi uas kis tau tus kab mob los yog ib tug neeg muas zaub. Tus nqi conversion yog tus nqi ib tug neeg ua tau them rau koj qhov kev pab cuam.
Tus nqi nyem (CPC) Ntawm qhov nrhiav network varies nyob ntawm qhov kev lag luam thiab keyword. Nruab nrab CPCs yog $2.32 Nyem rau qhov nrhiav network, Thaum CPCs rau zaub network advertising yog tsawg dua. Raws li lwm advertising txoj kev advertising, Ib co keywords raug nqi ntau tshaj lwm tus. Adwords nqi vary raws li qhov sib txeeb nyob rau hauv lub lag luam. Cov kim tshaj plaws keywords muaj nyob rau hauv kev sis tw industries. tiam sis, Adwords yog ib txoj kev zoo los txhawb koj lub lag luam hauv internet.
Dhau li ntawm tus nqi ntawm txhua conversion, CPC yuav qhia koj ntau npaum li cas tus qhua muab tes hauj lwm. Yog hais tias cov prospect clicked rau ob ntxiv, Nws yuav tsum kis tau cov nyiaj los ntawm ob leeg rau hauv ob conversion codes. Yog hais tias cov neeg muas zaub yuav ob yam khoom, CPC yuav txo qis. ntxiv thiab, Yog hais tias ib tug qhua clicks rau ob tug txawv ntxiv, Nkawd ob leeg yuav tau ob leeg xwb, qab hau tag nrho PS50. Rau qhov no, Ib tug zoo ROI yuav ntau dua PS5 rau txhua nyem.
