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Muaj ntau hom ntxiv uas koj yuav muab tso rau hauv Adwords. Cov hom ntxiv muaj ntau yam nqi thiab CPC. To taub tej yam zoo li cas yuav pab koj xaiv qhov zoo tshaj plaws rau qhov chaw. Koj yuav tau xav kom paub tseeb tias koj nyob nraum siv ib tug zoo ad, qhov zoo tshaj rau koj lub lag luam. Qhov no yog qhov tseem ceeb rau kev kawm tau zoo! Hauv zaj no peb yuav kawm txog dabtsi hauv zaj no, Koj mam li kawm seb yuav xaiv cov kev sib tw AdWords kev sib tw qauv rau koj lub website.
Qhov tseem ceeb kom zoo them advertising yog los saib xyuas thiab refine koj cov kev sib tw. Nws tseem ceeb heev uas koj nyob nraum targeting txoj cai keywords, uas yog relevant rau koj lub lag luam. Koj yuav tsum tau saib thiab kho koj cov kev sib tw nquag, tsim nyog, optimize koj soj ntsuam. Raws li Weslee Clyde, Tus inbound li cas strategist nrog New Breed, Nws tseem ceeb heev uas yuav tau kub siab rau koj cov neeg muas zaub txoj kev, thiab kho koj twv li xav tau.
Muaj ntau txoj kev los txhim kho koj bids, los ntawm kev txiav txim. Automated twv tswv yim aim maximize koj ad txoj kev kawm. Cov no muaj xws li targeting tus nqi ib nyem, nqi tes, thiab phiaj rov qab rau ib tug siv. Tab sis txawm tias koj nyob nraum siv ib automated bidding zoo, Nws tseem ceeb heev uas Google bases nws bids rau yav tas los kev kawm, Li ntawd, koj yuav xav kom manually kho koj cov nqi yog tsis ntev los no los yog hloov hauv koj lub lag luam kom tsim nyog.
Nqi nyem los yog CPC, Txwv tsis pub hu ua PPC, Yog ib qhov nrov tshaj plaws thiab zoo txoj kev bidding rau Google tus Adwords. Txoj kev no zoo heev yog hais tias koj nyob nraum targeting ib pawg neeg muas zaub thiab tsis cia siab tias yuav tau txais tagnrho loj tagnrho ntawm tsheb khiav txhua hnub. Tiam sis yog hais tias koj nyob nraum npaj rau tsav tsheb loj tagnrho ntawm tsheb khiav, Txoj kev no tsis yog qhov zoo tshaj plaws. Lwm txoj kev yog CPM los yog raug nqi ib mille. CPM ntxiv yog tso tawm kom pom ntau heev rau cov websites uas zaub AdSense advertisements.
CPC los yog Enhanced nqi ib Click yog lwm txoj kev los xav txog. Txoj kev no yog tswj advertisers uas tsis xav muab lawv tswj. Nrog manual CPC bidding, Koj yuav teem tau theem ntawm tus CPC manually thiab nws yuav tsis mus dua 30%. Tsis zoo li cov kev xaiv yav dhau los, ECPC muaj ib tug ntau DUA CPC dua manual CPC, Tiam sis Google tseem tabtom khaws qhov nruab nrab CPC hauv qab qhov ntau twv. Nws kuj tseem yuav ua kom koj conversion tus nqi thiab txhim kho koj cov nyiaj tau los.
DHAU LI NTAWM CPC, Lwm tseem ceeb nam ntawm them advertising yog bidding rau keywords. Twv yeej tseem zoo tus nqi koj nyob nraum kam them rau txhua nyem. Thaum lub siab twv yog ib qho tseem ceeb heev, Nws tsis guarantee saum toj kawg nkaus rau ib nplooj ntawv ib. Google tus algorithm yuav siv sij hawm ntau yam rau hauv tus account thaum txiav txim koj tus ranking. Nws algorithm kuj factors nyob rau hauv qhov zoo score ntawm koj keywords. Thaum lub siab twv yuav tsis lav koj ib qhov chaw saum toj kawg nkaus hauv lub SERP, Nws yuav mas nws yeej ua kom koj lub sij hawm uas tau txais ib nyem rau koj advertisement.
Qhov zoo tshaj plaws (kuj hu ua QS) Yog ib qho tseem ceeb heev uas yuav tau xav txog thaum khiav ib Adwords kev sib tw. Nws ncaj qha rau tus nqi nyem thiab positioning ntawm koj ntxiv. Thaum optimizing rau QS yuav muaj kev sib tw, Nws yog ib qho tseem ceeb rau ib cov kev sib tw zoo. tiam sis, Tej yam zoo tshaj ntawd tus account tswj. Piv txwv, Cov nplooj ntawv yuav tsum tswj los ntawm NWS, tsim, kev loj hlob thiab kev loj. Nws tseem ceeb heev uas yuav tau nco ntsoov tias muaj ntau lwm yam uas contribute rau lub QA.
Zoo score yog lub caij ntuj sov tag nrho peb yam uas txiav txim seb tus Ad ranking. Ib tug score ntau dua txhais tau tias qhov ntxiv yog ntau relevant thiab yuav ruaj ntseg ib txoj hauj lwm zoo SERP thiab nyiam tsheb khiav zoo. In AdWords, Qhov zoo tshaj plaws yog cawv los ntawm ntau yam sib txawv, Tab sis qhov tseem ceeb tshaj plaws yog CTR. Yog hais tias koj xav tau ib tug zoo score, Muaj ob peb lub tswv yim los txhim kho koj ctR.
Ua qhov zoo score ntawm koj keywords yuav ua kom koj nrhiav tswv yim muab thiab txo koj tus nqi nyem. In Adwords, Nws tseem ceeb heev uas yuav tau them xim rau cov kev kawm keyword qhia txog seb koj yuav ua tau kom koj zoo score. Yog hais tias ib tug keyword muaj QS, Nws tseem ceeb heev uas yuav tau hloov rau qhov ntxiv. Ib tug zoo score yog ib qho tseem ceeb rau qhov zoo ntawm koj cov kev sib tw ntxiv. Thaum optimizing keyword ib daim qauv, Koj yuav optimize koj lub tsheb nyiam ntau lub tsheb thiab ua rau koj zoo score.
Ntxiv rau kev txhim kho cov CTR, Zoo score yuav ua kom koj ntxiv’ Txoj hauj lwm rau Google. Ads nrog ib QS yuav muab tso tawm rau saum nplooj ntawv ntawm qhov kev tshawb nrhiav tau. Thiab, of course, Ib QS yuav ua rau muaj ntau dua CPC thiab zoo dua qhov chaw. Thiab qhov no yog qhov twg Siteimprove los nyob rau hauv. Koj yuav tau txais ib qho in-depth tsom xam txog koj cov campaigns ntxiv’ zoo score los ntawm lawv lub website.
Relevancy yog lwm lub caij uas pab kom cov QS. Keywords yuav tsum tau hais txog cov ntsiab lus ntawm koj lub website, Thiab lawv yuav tsum tau catchy txaus kom tus neeg siv cov xim. Relevant keywords yuav tsum muaj nyob rau hauv daim qauv ntawm qhov ntxiv thiab yuav tsaws nplooj ntawv. Yog koj tus yuam sij rau koj cov ntaub ntawv qhia txog koj qhov chaw, Koj cov Ad yuav muab tso tawm rau cov neeg siv feem coob. Qhov no tseem ceeb heev rau kev sib tw zoo campaigns.
Muaj ntau yam uas raug nqi ib nyem, Nrog rau qhov kev lag luam uas koj nyob nraum thiab hom khoom los yog kev pab koj muab. Koj lub tuam txhab ROI yuav tsum xam tias yog, ib yam nkaus thiab. Thaum ib txhia industries yuav them taus ib CPC, Lwm tus tsis tau. Siv tus nqi nias metric yuav pab koj txiav txim seb qhov zoo TSHAJ PLAWS CPC rau koj lub lag luam. Qhov no yuav pab tau ntau yam, nrog rau optimizing koj cov kev sib tw ntxiv.
Thawj qhov zoo tshaj yuav txiav txim rau koj tus nqi nyem yog hom khoom los yog kev pab uas koj nyob nraum advertising. Kim khoom thiab cov kev pab yuav kos ntau clicks, thiab yuav li no yuav tsum tau ib tug CPC. Piv txwv, yog koj cov nqi khoom $20, Koj yuav xav them ib ncig $20 nyem. Nws txhais tau tias koj tus nqi yuav raug nqi koj $4,000, Tiam sis yuav coj hauv $20,000.
Qhov zoo tshaj yuav xav txog yog tus nqi conversion tus nqi. feem ntau, Qhov ntau dua cpc, Tus nqi conversion npaum li cas. qhov zoo ces, Google tus Enhanced CPC twv optimization feature yuav automatically kho koj bids raws li tau, Li ntawd, kom koj pob nyiaj siv yuav tsis tauted. Qhov nruab nrab CPC rau Adwords yog $2.68. Tus nab npawb no yuav yooj yim dua yog hais tias koj nyob nraum targeting ib sis tw keyword.
Xaiv low-sis tw keywords no kuj yog ib qhov zoo tshaj yuav tseem ceeb. Piv txwv, Tus nqi nyem rau ntev-tail keywords yuav txo tau tsawg dua rau generic thiab broad-match keywords. Low-sib txeeb ntev-tail keywords sawv cev rau ib tug neeg siv intent thiab yog tsawg kim tshaj generic thiab broad-match keywords. Siv tus tsov tus tw long-tail keywords yuav pab kom koj zoo score thiab txo koj CPC. Ntxiv rau cov nqi keywords, Koj yuav tsum tau them xim rau keywords uas muaj kev tshawb fawb tagnrho.
Thaum AdWords xa cov qhua tuaj rau koj lub website, Nws yog mus hloov cov clicks rau hauv duas las. ua li no, Koj yuav tsum tsim conversion-optimized yuav tsaws nplooj ntawv thiab Ad Pawg uas correspond rau tej nplooj ntawv. Yuav kom feem ntau ntawm koj cov campaigns ntxiv, Koj yuav tsum muag khoom txaus los npog koj cov kev siv nyiaj. Xyuas kom meej tias koj muaj lub siab conversion tus nqi, Koj yuav tsum tsim cov nplooj ntawv uas muaj tshawb kom tau thiab zoo ib yam li qub tas li.
Yuav kom tau insights los ntawm koj cov kev sib tw, Koj yuav tsum tau teem ib cov kev sib tw qauv. Tus qauv no muaj xws li ib pawg thiab luam ib daim qauv, Li ntawd, kom koj yuav phiaj relevant keywords. Rau ib pawg, Koj yuav tsum tsim ob peb versions tib daim qauv. Yog hais tias koj yog targeting ntau keywords nrog cov nqe lus zoo sib xws, sib cais campaigns rau txhua pab pawg neeg. Xyuas kom meej tias txhua pawg yog txuas nrog ib lub hom phiaj particular kev sib tw.
Kev sib tw qauv rau Adwords campaigns yuav pab tau koj tau ib tug zoo ROI. Nws kuj yuav ua rau nws yooj yim rau koj tswj koj tus account. Koj yuav tsim tau pawg thiab muab nyiaj txiag rau lawv. Cov campaigns yuav yog nyob ntawm seb koj lub hom phiaj ua hauj lwm thiab lub sij hawm tswj peev xwm. Koj kuj tsim ntau campaigns rau ntau hom khoom. luv, Ib cov kev sib tw qauv yog ib tug yuav tsum muaj rau hauv internet li cas. Tsis hais seb koj lub lag luam yam, Muaj ntau yam kev pab los siv hom qauv no.
Thaum koj twb tsim ib cov kev sib tw qauv, Nws yog lub sij hawm rau lub npe cov campaigns. Koj cov kev sib tw lub npe yuav teem cov theem rau filtering thiab koom haum. Lub npe yuav tsum muaj kev sib nrauj tseem ceeb ntawm segmentation, Xws li hom kev sib tw, qhov chaw, ntaus ntawv, li ntawd, thiab thiaj li. Li no, Koj yuav pom uas nam ntawm koj cov kev sib tw yog feem ntau relevant rau koj lub lag luam. Ntxiv rau naming koj campaigns, xyuas kom muaj cov kev sib nrauj tseem ceeb, Xws li cov khoom los yog kev pab uas koj nyob nraum muag.
Xaiv txoj cai keywords rau koj lub lag luam yog ib qho tseem ceeb uas yuav tau zoo los ntawm koj cov kev sib tw AdWords. Ib tug zoo keyword yog ib tug uas muaj ib tug nrhiav ntim ntim thiab tsis sib txeeb. Ib keyword uas muaj sib txeeb yog ib tug zoo xaiv, Tab sis ib tug uas tsis nrhiav ntim ntim yuav tsis muab koj lub siab tau. Nws tseem ceeb heev uas yuav tau xaiv keywords uas muaj kev cuam tshuam tus neeg siv intent. Txwv tsis pub, Koj ntxiv yuav tsis ua kom muaj txaus clicks.
Ntxiv rau cov keywords, Koj yuav tsum xaiv ib cov kev sib tw qauv rau koj ntxiv. Ib txhia advertisers xaiv phua lawv campaigns los muaj hnub nyoog. Thaum ib txhia xaiv faib lawv campaigns los ntawm cov khoom, Lwm tus tsim campaigns raws li cov neeg lub neej tus nqi. Rau subscription kuas lag luam, Ib cov kev sib tw qauv yuav tseem ceeb rau koj txoj kev muag khoom. Nyob rau hauv tej lub caijnyoog twg, Nws tseem ceeb heev uas yuav tau tsim ntau campaigns los xyuas kom meej tias koj ntxiv yog hnyuj hnyo rau sab xis thaum lub sij hawm zoo.
