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Koj twb txiav txim siab los advertise rau Google AdWords. Tab sis ua li cas koj tau qhov zoo tshaj plaws? Cov nta ntawm AdWords? Dab tsi rov li cas? Koj mam li nrhiav paub nyob rau hauv tsab xov xwm no. Thiab nyeem ntawv rau ntau cov ntaub ntawv ntxiv! Ces, siv cov tswv yim no kom tau qhov zoo tshaj plaws! Koj yuav zoo siab koj puas tau! Tseem nyeem ntawv ntxiv txog Google AdWords advertising thiab tau txais feem ntau ntawm koj ntxiv!
Cov kev pab cuam ntawm advertising rau Google AdWords muaj ntau. Qhov kev pab cuam no yog ib txoj kev zoo kawg thiab kom koj tsav tsheb mus rau koj lub lag luam hauv zos. Ads yog pom thoob plaws hauv lub Google network thiab yog hais rau cov neeg uas txawj ntau searching lub web. Qhov no tso cai rau koj khiav raws nraim li muaj coob tus neeg saib koj ntxiv, nias rau lawv, thiab muab siab ua tes hauj lwm. Qhov no yuav pom ib tug zoo cuab yeej ua muag khoom thiab hom awareness.
Lwm cov kev pab uas siv Google AdWords yog muaj peev xwm phiaj cov audiences raws li qhov chaw, qhov tseem ceeb, thiab txawm tias hnub. Ntau cov lag luam khiav ads tsuas rau lub limtiam twg los ntawm 8 AM RAU AM 5 PM, Thaum muaj ntau lwm tus kaw rau lis xaus. Koj yuav xaiv tau koj lub hom phiaj tuaj raws li lawv qhov chaw thiab hnub nyoog. Koj kuj tsim ntse ntxiv thiab A/B kev ntsuam xyuas. Qhov zoo tshaj plaws yog cov uas yog relevant rau koj lub lag luam’ khoom thiab kev pab cuam.
Muaj zog correlation ntawm tus keywords koj siv rau koj lub website thiab nyob rau hauv cov ntawv nyeem yog ib qho tseem ceeb rau Google AdWords. Ua txhais tau tias, Li qub tas li ntawm keywords yuav ua rau koj ntxiv tshwm sim ntau thiab khwv tau nyiaj ntau dua. Qhov no li qub tas li yog dab tsi Google zoo li rau advertisements thiab yuav nqi zog koj yog hais tias koj khaws koj li qub tas li. Txoj kev zoo tshaj los advertise rau Google AdWords yog xaiv ib pob nyiaj siv uas koj yuav comfortably them taus thiab ua raws li cov tswv yim muab los ntawm lub tuam txhab.
Yog hais tias koj yog tshiab rau Google AdWords, Koj yuav activate ib tug dawb Express Account kom paub ntxiv txog qhov kev pab cuam. Thaum koj muaj ib tug nkag siab txog cov interface, Koj yuav siv sijhawm kawm txog lub kaw lus, los yog ntiav ib tug neeg pab koj. Yog hais tias koj tsis tau kov sab technical ntawm tus txheej txheem, Koj yuav tau saib koj ntxiv thiab saib seb lawv yuav ua tau zoo rau koj lub lag luam.
Muaj ntau yam uas yuav muaj feem xyuam rau cov nqi ntawm Adwords. First of all, Koj tus keyword competitiveness yuav cawv tus nqi nyem. Keywords uas nyiam ntau lub tsheb nqi ntau dua. Piv txwv, Lub tuam txhab uas muaj ntawv kho mob yuav tsum paub tias nws tus nqi nyem (CPC) ncav cuag $54 Rau ib tug keyword hauv no sis tw niche. qhov zoo ces, Muaj ntau txoj kev los txo koj CPC los tau txais ib tug AdWords zoo score thiab dividing loj keyword npe rau hauv me sawv daws yuav.
Fiab, Ntau npaum li cas koj yuav siv rau koj cov kev sib tw ntxiv yuav nyob ntawm koj txoj kev ua lag luam. Tus nqi industries yuav them taus ntxiv, Tab sis ib tug tsis-kawg lag luam yuav tsis muaj cov nyiaj siv heev. Nqi ib click campaigns yog ib qho yooj yim los ntsuam xyuas thiab yuav muab piv nrog Analytics cov ntaub ntawv los txiav txim seb tus nqi tseeb ntawm ib nyem. tiam sis, Yog hais tias koj nyob nraum ib lub lag luam me, Koj yuav tau them tsawg tshaj li $12,000 los sis tsawg dua.
CPC yog txiav txim tau los ntawm cov competitiveness ntawm tus keywords koj xaiv, Koj twv ntau tshaj plaws, thiab koj qhov zoo Tshaj Plaws. Qhov yooj yim dua koj score, Cov nyiaj uas koj yuav siv rau txhua nyem. Thiab nco ntsoov tias ntau dua CPC nqi tsis tas zoo. Qhov zoo keywords yuav yield ntau dua CTR thiab txo CPC, Thiab lawv mam li ua kom koj rankings hauv qhov kev tshawb nrhiav tau. Qhov no yog vim li cas keyword kev tshawb fawb tseem ceeb heev rau cov lag luam me, Txawm tias tsuav yog nyuam qhuav pib.
Ua ib advertiser, Koj yuav tsum xav txog cov demographics ntawm koj cov neeg tuaj saib. Txawm hais tias desktop thiab laptop luag tshawb yog tseem common nowadays, Muaj coob tus neeg uas xav siv lawv tes txawb tes rau lawv nrhiav. Koj yuav tsum paub tseeb tias koj allocate ib feem coob ntawm koj cov nyiaj siv mobile li. Txwv tsis pub, Koj yuav mus wasting nyiaj rau unqualified tsheb khiav. Yog hais tias koj xav tau nyiaj rau Adwords, Koj yuav tsum tsim ib qho ntxiv uas appeals rau cov neeg no.
Seb koj puas tshiab rau AdWords los yog koj outsource nws tswj, Tej zaum koj yuav tau wondering yog hais tias koj yuav tau txais qhov tawm ntawm nws. Tej zaum koj kuj muaj tau wondering yog hais tias lub koom haum uas koj nyob nraum ua hauj lwm nrog ua txoj hauj lwm zoo tshaj plaws. luckily, Muaj ntau nta AdWords uas yuav pab tau koj lub tuam txhab tau qhov tawm hauv lub platform advertising platform. Tsab xov xwm no yuav piav txog tsib qhov tseem ceeb tshaj plaws nta mus nrhiav AdWords.
Yog ib qhov yooj yim tshaj nta ntawm Adwords yog qhov chaw targeting. Nws nyob hauv cov kev sib tw teev zaub mov thiab tso cai rau ob leeg yooj ywm thiab qhov chaw targeting. Qhov no yuav pab tau rau cov lag luam me, Thaum nws tso cai rau cov zaub kom tau tso tawm kom pom tias keeb kwm los ntawm ib qhov chaw specific. Koj kuj tseem hais tau kom koj xav kom koj ntxiv mus tshawb xyuas tias explicitly pav koj qhov chaw. Nws tseem ceeb heev uas yuav tau siv qhov chaw targeting li ntau tau – Nws yuav maximize qhov zoo ntawm koj advertising.
Lwm tseem ceeb feature ntawm AdWords yog bidding. Muaj ob hom bidding, Ib tug rau manual ntxiv thiab ib rau automated advertisements. Koj yuav txiav txim siab uas yog ib qho zoo tshaj rau koj cov kev sib tw raws li hom ntxiv koj yog targeting thiab tus nqi koj xav siv rau txhua tus. Manual bidding yog qhov zoo tshaj plaws rau cov lag luam me, Thaum automatic bidding yog qhov zoo tshaj plaws rau loj ones. hais, manual bidding yog kim tshaj automated bidding.
Lwm nta Adwords muaj xws li kev lis kev cai loj thiab ntau yam zaub ads tshuab. Flash maj mam tau phased tawm, Tab sis koj yuav siv tau ntau hom ntawv rau koj ntxiv. Google kuj pub koj ntxiv qhov chaw mus rau koj ntxiv, Ua kom koj ctR. Google tus enormous network ntawm servers pub rau ib tug ceev muab rau neeg noj platform. Nws bidding lawv kuj pub rau contextual mapping, Uas yuav pab tau rau targeting koj ntxiv rau qhov chaw zoo tshaj plaws thiab demographics.
Rov li cas Adwords pub koj phiaj qhua rau koj lub website raws li lawv tus cwj pwm yav dhau los. Qhov no yog pab tau rau cov websites loj uas muaj ntau yam khoom los yog kev pab cuam. Rov li cas advertising yog tswj cov audiences, Li ntawd, nws yog wise ya qhua nyob rau hauv koj database. Qhov no xyuas kom meej tias cov ntxiv uas tshwm sim rau koj cov neeg siv yog relevant rau cov khoom los yog kev pab uas lawv twb nyuam qhuav ntsia. Yog hais tias koj xav tau qhov tawm ntawm koj cov kev sib tw rov li cas, Koj yuav tsum to taub txog koj cov neeg muas zaub muas khoom.
pib, Tsim ib tug account dawb nrog Google tus rov li cas rau qhov kev pab cuam. Qhov no yuav pab koj khiav uas ntxiv yog clicked rau thiab uas ones tsis. Koj kuj tseem khaws cov uas ntxiv yog converting. Qhov no yuav pab kom koj ua kom koj cov campaigns adwords campaigns thiab boost koj lub website nrhiav cav optimization. tiam sis, Txoj kev no kim kim thiab koj yuav tsum paub xyov yuav teev koj pob nyiaj siv kom tau qhov zoo tshaj plaws rov qab rau koj advertising siv.
Yog hais tias koj twb trademarked ib lub sij hawm, Koj yuav tsum twv rau nws. Trademarks yog zoo kawg thiab rau kev pov thawj thiab keywords. Koj yuav siv trademarked keywords hauv koj ntxiv thiab ib daim qauv, Yog lo lus no relevant rau koj lub lag luam. Koj kuj siv trademarked lus los tsim ib nplooj ntawv yuav tsaws nrog lub keyword. Qhov zoo score ntawm trademarked keywords nyob ntawm ntau yam, Nrog rau qhov uas lawv nyob nraum twv rau.
Muaj peb hom vim li cas kom tsis txhob bidding rau trademarked keywords hauv Adword. Thawj, Koj tsis tau siv koj trademark nyob rau hauv ib daim qauv yog hais tias nws yuav tsis authorised los ntawm tus tswv trademark. Fiab, Ib trademark tsis tau siv nyob rau hauv ib daim qauv yog hais tias nws yog ib feem ntawm lwm lub tuam txhab lub website. Google tsis txiav npluav trademarked keywords, Tiamsis nws qaug zog. Nws kuj txhawb sib txeeb rau trademarked keywords thiab muab tus nqi ntxiv.
Yog hais tias koj competitors siv koj lub npe trademarked, Lawv yuav twv rau nws kom lawv sij hawm uas hnyuj hnyo hauv SERPs. Yog hais tias koj tsis twv rau nws, Koj competitor yuav coj kom zoo dua nws. Tiam sis yog tus competitor tsis paub hais tias koj nyob nraum bidding rau koj lub npe, Tej zaum yuav muaj nqis ntxiv ib tug tsis zoo keyword rau koj tus account. Nyob rau hauv tej rooj plaub, Koj yuav muaj ib lub sij hawm zoo winning hauv lub SERPs nrog ib trademark-tiv thaiv lub npe.
Lwm vim li cas kom tsis txhob bidding rau trademarked keywords yog tias siv cov keyword yog kis tsis tau cov kev pab. tiam sis, Feem ntau cov tsev hais plaub tau pom tias bidding rau trademarked keywords tsis constitute trademark infringement. tiam sis, Qhov xyaum no muaj raws li txoj cai implications. Nws yuav ua rau koj lub lag luam, Tab sis nyob rau hauv qhov ntev mus dhia nws yuav pab tau koj. Qhov no yog ib hom yuam kev hauv PPC advertising. Qhov yuav tshwm ntawm qhov xyaum no tsis tseeb, Thiab nws tseem ceeb heev uas yuav tsum tsis txhob muaj tej misunderstandings ua ntej bidding.
