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Muaj ntau txoj kev los txhim kho koj Adwords ntxiv. Koj luam tau thiab yav tas los uas twb muaj lawm rau hauv koj tus account, los sis kos ob lub thawv kom hloov. Tom qab koj twb luam thiab yav tas los, Koj yuav piv tau koj daim qauv thiab xav xwm tshiab rau lwm yam ntxiv. Yog hais tias daim qauv tsis ua hauj lwm, sim rewriting nws thiab xyuas koj conversion nqi. Tej zaum koj yuav tau ua ib co tweaks rau daim qauv, ib yam nkaus thiab. Ntawm no yog ib co tswv yim los txhim kho koj cov kev sib tw Adwords:

Nqi nyem ib nyem

Thaum CPC yog ib lub caij tseem ceeb heev ntawm hauv internet advertising, Muaj ib co kev uas yuav raug nqi tswj. Siv Google AdWords, Koj muab tau qhov chaw ntxiv rau txhua lub website raws li tej lo lus los yog kab lus. Tsis hais seb koj lub lag luam yam, Koj yuav tsum khaws ib qhov muag kaw rau Google tus tsub kom tsis txhob mus overboard. Teev hauv qab no yog ib co tswv yim pab kom nco ntsoov thaum txiav txim rau koj tus nqi nyem.

Tus nqi nyem rau Adwords varies raws li cov khoom yog advertised. Feem ntau hauv internet advertising platforms yog auction kuas, Qab hau tias advertisers them raws li cov clicks lawv tau txais. Cov bidders ntau dua cov bidders’ twv, Feem ntau lawv ntxiv yuav pom nyob rau hauv cov xov xwm noj. Yog koj lub lag luam nrhiav kev pab tsheb khiav ceev, CPCs yuav pab kom koj nce koj visibility. Koj yuav siv Google Analytics saib uas keywords yog converting qhov zoo tshaj plaws.

Tus nqi zoo tagnrho ib nyem yuav yog nyob ntawm koj lub hom phaj ROI phiaj. Ntau cov lag luam xav txog ib tsib-rau-ib piv acceptable thaum uas siv nqi impression (CPI) advertising. Lwm txoj kev saib nqi ib nyem yog li qhov feem pua ntawm clicks rau cov nyiaj tau los. Yog ua tus nqi nruab nrab tus nqi nruab nrab, Koj TUS CPC yuav yooj yim dua. Aim maximize tus xa rau peev (ROI).

Kom CPC rau koj cov kev sib tw Adwords, Xav txog kev txhim kho cov ROI ntawm koj lwm li cas channels. Achieving lub hom phiaj no yuav pub koj coj kom zoo dua retargeting ntxiv rau kev tawm thiab direct referrals. txuas ntxiv, Email yuav ua hauj lwm alongside tag nrho koj lwm li cas channels, ua koj lub lag luam thiab txo nqi. Koj yuav tswj tau koj pob nyiaj siv thaum maximizing koj ROI los ntawm kev ua hauj lwm nrog cov neeg tshaaj Acquisition Nqi. Li ntawd, yog li, koj tos ntsoov dab tsi?

Nqi tshaaj

CPA, los yog nqi tshaaj, Ntsuas tag nrho cov nqi uas kis tau ib tug neeg muas zaub. Cov kev tshwm sim conversion tej zaum yuav muaj ib tug muas khoom, ua kom ib tug neeg ua txhab, luam daim ntawv mus luam, los yog thov kom muaj ib tug hu rau. Nqi tshaaj yog feem ntau siv los ntsuas cov kev tawm, email li cas, thiab them advertising. Thaum SEO tsis muaj nyiaj advertising nqi, Tej zaum yuav tau ib lub tswv yim zoo ntawm cov zoo ntawm email li cas los ntawm calculating lub CPA ib tes hauj lwm.

Thaum CPA tseem ceeb heev rau tej kev sib tw li cas, Nws tsis yooj yim los piv rau ib tug txheem benchmark. Nws varies lug raws li cov khoom, kev lag luam, thiab nqe. Tus nqi tsawg dua tus nqi tshaaj, Qhov zoo tshaj plaws koj cov kev sib tw yog. Laij koj tus kheej CPA, Koj yuav tsum xam ib tug xov tooj ntawm metrics, xws li cov bounce tus nqi thiab nws mus ntsib. Yog tias koj tus CPA muaj siab tshaj 9 xyoo, Koj li cas uas zoo yuav tsum tau kho.

Koj kuj xam tau CPA rau cov lag luam uas tsis muaj khoom los yog kev pab cuam. Cov lag luam yuav khiav conversions, Xws li daim ntawv sau thiab demo signups, siv ntaub ntawv. tiam sis, Yog tsis muaj txheem rau kev txiav txim zoo tagnrho ib tshaaj, Raws li txhua lub lag luam hauv internet muaj ntau yam khoom, nqi, margins, kev khiav hauj lwm rau kev khia, thiab ntxiv campaigns. Txoj kev zoo tshaj los laij CPA yog khiav ntau npaum li cas conversions koj cov kev sib tw generates.

CPA yog ib txoj kev uas yuav khiav zoo nyob rau hauv kev nrhiav cav li cas. Nws pab txiav txim seb koj siv los kis tau ib tug neeg tshiab. Tus CPA feem ntau yog xam rau tus thawj conversion, Xws li ib daim ntawv kos npe los yog demo subscription. Koj kuj khiav thiab ntsuas qhov zoo tshaj plaws ntawm koj ntxiv thiab txiav txim seb lawv raug nqi ntau npaum li cas. Cov conversions ntau koj tau txais, Tsawg koj yuav them nyob rau hauv qhov ntev mus dhia.

Conversion tus nqi

Yog hais tias koj tab tom nrhiav kom koj conversion tus nqi rau Adwords, Muaj tej yam uas koj yuav tsum ua kom nws zoo dua qub. Thawj, Koj yuav tsum to taub dab tsi conversion tus nqi yog. Conversion tus nqi hauv Google Adwords yog qhov feem pua ntawm qhua uas nyem rau koj ntxiv thiab ces convert. No conversion tus nqi yuav tau dab tsi los ntawm 10% mus rau 30%. Tus nqi conversion tus nqi yog peb mus rau tsib zaug dua qhov kev lag luam nruab nrab. Yuav kom koj conversion tus nqi, Koj yuav tsum xyaum ua tej yam txawv thiab kuaj koj lub website. Qhov no yuav pab kom koj to taub txog dab tsi ua hauj lwm thiab tsis yog dab tsi. ntxiv thiab, Koj yuav coj kom zoo dua remarketing recapture qhua uas muaj expressed txaus siab rau koj cov khoom.

Feem ntau, Txhua advertiser yuav tsum tsom rau ib conversion tus nqi tsawg kawg yog 2.00%. Qhov no txhais tau tias rau txhua tus 100 cov website qhua, yam tsawg kawg yog ob tug yuav tsum tau sau ib daim ntawv hu rau ib daim ntawv. Rau B2B tuam txhab uas muag, Tus nqi no yuav tsum tau saum ob. Rau e-commerce websites, Nws yuav tsum tau ob tug txiav txim ib puas qhua. tiam sis, Muaj tej yam tshwm sim thaum qhua tsis sau ib daim ntawv, Tab sis cov conversion yuav tsum tseem suav. Tsis hais leej twg, Ib conversion npaum li cas rau Adwords yuav ua rau koj lub lag luam thiab boost koj ROI.

Lwm yam tseem ceeb nyob rau hauv kev txhim kho conversion tus nqi yog siab rau koj cov neeg muas zaub zoo tagnrho. Yog focusing rau cov neeg tuaj saib txoj cai, Koj yuav tau ntes hauv qab ntawm lub tsheb funnel tsheb khiav uas koj tab tom nrhiav. Thaum muaj coob advertisers siv nyiaj ntau rau advertising, Tsuas muaj ib feem pua me me ua tau hloov. Yog hais tias koj kub siab rau cov neeg tuaj saib txoj cai, Koj yuav tau maximize koj cov nyiaj tau los thiab txo koj cov nqi. Thaum koj muaj cov neeg muas zaub zoo, Koj conversion tus nqi yuav skyrocket!

Keyword kev tshawb fawb keyword

Yog hais tias koj xav kom koj advertising kev sib tw kom tau zoo li tau, Nws tseem ceeb heev uas yuav tau nkag siab txog qhov tseem ceeb ntawm kev tshawb fawb keyword. Ib tug tseem ceeb keyword xaiv yuav khib koj lub sij hawm thiab dag zog, Raws li cov neeg uas nrhiav nws yuav kis tsis tau searching rau koj cov khoom. Siv ib txheej keywords yuav xyuas kom koj mus txog koj lub hom phiaj tuaj. Ntawm no yog ib co tswv yim kom koj keyword kev tshawb fawb yooj yim. – Kawm txog tus buyer persona. Ib buyer persona yog ib pawg keywords uas signals zoo ib yam li nrhiav intent. Nws yuav pab tau koj phiaj ib cov neeg tuaj saib, thiab khoom siv tes ua hauj lwm raws li.

– Paub koj cov neeg tuaj saib. Keyword kev tshawb fawb muab koj qhov kev pom koj yuav tsum txiav txim seb koj lub hom phiaj tuaj saib cov kev xav tau. Nws kuj pab koj paub tias keywords yog feem ntau rau koj lub website, thiab uas yog sis tw. Cov lus no yuav pab tau koj cov ntsiab lus uas zoo thiab koj tag nrho cov lag luam uas zoo. feem ntau, Neeg nrhiav kev pab rau cov tshuaj hauv internet, thiab siv cov keywords tseem ceeb yuav pab tau koj phiaj txoj cai tuaj. Qhov ntau targeted koj cov ntsiab lus no yog, Koj yuav cia siab tias yuav tau txais kev pab.

– Paub koj sib txeeb. Siv cov cuab yeej tseem ceeb ntawm cov cuab yeej, Koj yuav nrhiav paub seb koj competitors yog targeting thiab li cas sis tw lawv yog. Xyuas kom koj xaiv keywords uas yuav tsis overly sis tw los yog generic. Xaiv niches uas muaj tsheb khiav ntim. Cov nqe lus yuav nyiam ib tug xov tooj ntawm cov neeg. kawg, piv rau koj cov keywords rau koj competitors’ cov ntsiab lus thiab txoj hauj lwm. Thaum koj muaj ib lub tswv yim tseeb ntawm koj cov neeg tuaj saib cov kev xav tau, Koj yuav pib sau cov ntsiab lus uas yuav ua rau cov uas xav tau.

Tsim ib compelling ntxiv

Tsim ib advertisement zoo yog ib qho tseem ceeb yog hais tias koj xav kom koj lub lag luam sawv ntsug tawm ntawm tas. Ib advertisement zoo yuav tsum tau relevant thiab versatile, thiab teb ib lo lus nug uas tus nyeem ntawv yuav muaj txog koj cov khoom los yog kev pab cuam. Tsim ib qho yooj yim thiab nyuaj, Vim hais tias lub ntiaj teb no muaj coob tus txheej txheem thiab cov cuab yeej. Ntawm no yog xya yam kom nco thaum tsim ib advertisement zoo advertisement:

Siv cov lus fais fab tuag – Cov no yog cov keywords uas rub tus nyeem ntawv nyob rau hauv thiab pique lawv txaus siab. Siv lo lus “Koj” Nyob rau hauv koj qhov ntxiv yog ib txoj kev zoo tshaj los tau koj cov neeg tuaj saib cov xim. Cov neeg teb zoo rau ib daim qauv uas tsom rua lawv, es koj lub lag luam. Qhov no “Koj” Nyob rau hauv koj daim qauv tsom xam cov neeg muas zaub rau tus neeg uas nyeem cov ntxiv, Thiab li no tsub kom cov lilihood ntawm lawv clicking rau nws.

Thaum tsim koj daim luam tawm, Nco ntsoov sau ib compelling xav xwm tshiab, uas piav seb koj cov khoom los yog qhov kev pab cuam yog thiab muaj xws li ib tug high-ntim keyword los ntawm koj pawg ad. Qhov no yuav pab koj cov qhab nias tseem ceeb zoo. Yog hais tias koj muaj ntau yam keywords nyob rau hauv ib pawg, Tsis txhob xav obligated sau ib phau ntawv rau txhua tus. tiag mas, Xav txog dab tsi tag nrho lawv ntawm cov pab pawg neeg ntxiv yog, Thiab sau phau ntawv nyob ib ncig ntawm lub keywords uas zoo li feem ntau relevant rau cov pab pawg neeg ntxiv.

Yog hais tias koj nyob nraum tshiab rau Adwords, Daim ntawv qhia no yuav npog qhov yooj yim: Keyword kev tshawb fawb keyword, Kev sib tw hom, CPC bids, thiab negative keywords. Tom qab nyeem zaj no, Koj yuav npaj tso koj thawj AdWords kev sib tw! Nyeem ntawv rau tswv yim thiab tricks rau yuav ua li cas kom koj cov kev sib tw ib tug zoo. Koj yuav muaj qoob loo ntau dua puas tau! Li ntawd, tau pib! Thiab tsis txhob hnov qab mus xyuas peb lwm Adwords qhia thiab li cas-rau articles rau ntau lub tswv yim thiab tricks.

Keyword kev tshawb fawb keyword

Yog ib txoj kev zoo tshaj los nrhiav relevant keywords yog siv ib tug cuab yeej xws li Bing tus keyword cuab yeej. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Qhov no yuav muab koj cov tswv yim tseem ceeb raws li koj xaiv keywords. Siv cov npe no los tsim cov ntsiab lus, ua rau koj yuav attracting qhua tshiab. Koj kuj siv tau cov npe no los tsim cov ntsiab lus tshiab, Xws li ib tug ncej blog los yog ib tug yees duab.

Kev tshawb fawb Keyword yog txoj kev uas paub keywords uas neeg siv los nrhiav koj cov khoom los yog kev pab cuam. Ua qhov no, Koj yuav kawm txog dab tsi lub npe nrov thiab seb cov ntsiab lus yog searching rau. Paub txog uas keywords yog nrov ntawm koj lub hom phiaj tuaj yuav pab koj txiav txim seb hom ntsiab lus los ua. Thaum koj muaj koj daim ntawv teev cov keywords, Koj yuav phiaj cov keywords nrog ib copywriting, kev tawm li cas, thiab lwm cov tswv yim.

Thaum researching keywords, Koj yuav xav siab rau cov neeg uas muaj ntau tshaj general ones. Yog vim li cas yog yooj yim: Yog hais tias ib tug keyword yog sab, Yog kis tsis tau mus cuag koj phiaj tuaj. Yog koj siv cov keywords tseem ceeb, Koj yuav khib lub sij hawm thiab nyiaj. Broad keywords, On the other hand, yuav tsis nqa nyob rau hauv tsheb khiav ntau npaum li cas. Thaum koj nrhiav tau cov keywords tseem ceeb, Koj muaj nyob hauv internet yuav vam meej. Ib daim ntawv zoo crafted keyword yuav pub koj phiaj ib cov neeg tuaj saib nrog cov ntsiab lus zoo.

Muaj ob peb dawb thiab premium keyword cuab yeej uas yuav pab tau koj nrhiav kev pab rau cov keywords. Moz tus Keyword Explorer yog ib tug zoo li no, Thiab nws muaj dawb thiab premium versions. Larry Kim txoj kev ntsuam xyuas ntawm Moz tus Keyword Explorer yuav muab koj ib lub tswv yim uas pab tau Moz tus Keyword Explorer yog. SEMrush yog lwm keyword cuab yeej nrog ib tug dawb thiab them version. Neb ob leeg yuav sim ob leeg ua ntej koj txiav txim zaum kawg.

Kev sib tw hom

Muaj ntau txoj kev los maximize koj advertising pob nyiaj siv los ntawm kev siv cov kev sib tw ntau hom muaj nyob rau hauv Adwords. Thaum tus nrhiav hom generic lub sij hawm, Ib tug nrhiav cav yuav hais Morphe brushes rau tus neeg siv. Hom nrhiav yog zoo kawg thiab rau hom uas muaj hom awareness, Vim hais tias cov intent yog rau tus tshawb nrhiav ua ib tug neeg muas zaub. Thaum cov rewards ntawm hom kev sib tw no muaj siab, Nws tsi muaj yooj yim mus hloov cov searchers rau cov neeg muas zaub. Piv txwv, Thaum ib tug luag tshawb nrhiav “Morphe brushes,” Ib qho ntxiv yuav pop rau lub best-muag Morphe brushes. Tib yam yuav hais txog eyeshadow palettes.

Lwm cov kev sib tw yog ib cov kev sib tw contextual, qhov chaw uas muab koj cov websites zoo sib xws. Cov kev sib tw no yog tshwj xeeb tshaj yog pab tau rau cov lag luam hauv zos. Hom ad zaub relevant lag luam insights nyob rau hauv daim ntawv ntawm interactive graphics. Koj yuav xaiv qhov twg rau phiaj thiab ntev npaum li cas koj xav kom koj ntxiv khiav rau. Hom kab mob no yuav boost koj hom kab mob thiab ua kom cov zoo remarketing. Yog hais tias koj nyob nraum khiav ib infographic kev sib tw, Koj qhov ntxiv yuav muab tso rau hauv cov websites zoo sib xws.

Muaj lwm txoj kev rau boost cov zoo ntawm koj cov kev sib tw Adwords. Ib branded nrhiav kev sib tw yuav pab tau koj nce zoo insight rau koj cov neeg tuaj saib yog searching rau. Branded nrhiav campaigns kuj yuav pab koj ua kom muaj hlau lead thiab ntau dua-funnel objectives. Piv txwv, Koj yuav khiav tau ib qho ntxiv rau koj lub lag luam lub website, thiab ces siv lub URL ntawm lub teb chaws yuav tsaws tsav tsheb ntau dua. Qhov no yog ib txoj kev zoo nyiam qhua tshiab thiab nce koj conversion tus nqi.

CPC twv

Tej zaum koj yuav wondering yuav txo koj CPC twv rau Adwords kom profits. Thaum qhov no yog qhov cuab kev tshaj plaws ua li ntawd,, Nws tsuas yog ib qho kev xaiv ntau. Koj yuav tsum tau xaiv lwm yam kev sib tw ntawm koj cov kev sib tw. Siv Pathvisit yog ib all-in-one li cas uas yuav khiav xov tooj hu, hloov qhua, thiab ua kom muaj ntaub ntawv li cas. Yog txo koj CPC twv, Koj yuav ua tau kom koj muaj kev pom ib roI yooj yim dua ROI thiab tsawg dua ib tug khib nyiab.

Nyob ntawm seb koj pob nyiaj siv, Koj yuav teem tau ib tug ntau CPC twv rau txhua keyword los yog ib pawg. Koj yuav manually kho koj bids, los yog siv ib qho kev xaiv bidding. Manual bidding pub koj teem qhov ntau npaum li cas koj yeej kam siv rau ib tug keyword los yog ib pawg. Qhov no tso cai rau koj tswj koj pob nyiaj siv thiab tau xaiv yaam tswv yim nrog koj advertising ROI thiab ua hauj lwm hom phiaj lub hom phaj. Muaj ntau ntau kom zoo dua siv manual bidding.

Thaum feem ntau AdWords cov neeg siv CPC bidding rau lawv campaigns, Tej zaum koj kuj xav siv lwm txoj – CPM. Thaum CPC bidding yog tus default teem rau ib cov kev sib tw PPC, CPM yog qhov zoo tshaj plaws yog hais tias koj xav kom koj ntxiv mus pom nyob rau sab saum toj ntawm nrhiav engines. Thaum nws tawm los tswj cov nqi, CPC yog lub foundational metric. Nws yuav txawv rau cov campaigns sib txawv thiab ntxiv.

Raws li muaj lwm advertising txoj kev advertising, Pob nyiaj siv yog tseem ceeb heev. Yog hais tias koj yeej tsis advertised hauv internet ua ntej, Ib lub sij hawm ua ntej Google Adwords kev sib tw yuav tsum pib hauv lub $20 – $50 ntau yam, thiab ces kho raws li yuav tsum tau. Thaum koj tseem saib xyuas tau qhov txheeb xyuas tau, Koj yuav hloov tau koj pob nyiaj siv txhua lub sij hawm. Siv Google AdWord Cuab yeej cuab tam yuav pab tau koj kho koj cov nyiaj txhua hnub los optimize koj campaigns. Yog hais tias koj muaj tej yam nyuaj kho koj twv, Google AdWords Grader yog qhov zoo tshaj plaws los pab koj ua qhov kev txiav txim zoo tshaj rau koj lub lag luam.

Negative keywords

Ib txoj kev kom koj tus relevance yog muaj xws li tsis zoo keywords hauv koj PPC campaigns. Cov keywords tsis automatically associate nrog rau tib query. Lawv yuav tsum muaj synonyms, singular thiab plural versions, thiab lwm variations ntawm lo lus. Piv txwv, Yog hais tias koj nyob nraum sim rank rau “Roob,” Koj cov kev sib tw negative keyword yuav tsum muaj xws li variations xws li roob thiab roob. tiam sis, Tsis zoo keywords tsis automatically ua hauj lwm tib yam li nrhiav campaigns, Li ntawd, nco ntsoov mus kuaj ib tug xov tooj ntawm approaches.

Ua kom feem ntau ntawm no zoo, Koj yuav tsum paub seb cov ntsiab lus uas muaj typing nyob rau hauv ib lub cav nrhiav cav thiab uas yog irrelevant rau koj lub lag luam. Tshawb Query qhia nyob rau hauv Adwords yuav qhia rau koj paub seb cov neeg muaj typing ua ntej lawv tau mus rau koj lub website. Thaum koj paub dab tsi negative keywords koj qhua yog typing rau hauv lub thawv nrhiav, Koj mam li xaiv kom lawv nyob rau hauv koj cov kev sib tw ntxiv.

Siv cov keywords zoo, Koj yuav ua kom koj tag nrho nrhiav intent los excluding irrelevant nrhiav cov ntsiab lus. Koj kuj tseem yuav cais tau ib phau ntawv rau “pob zeb liab” los sis zoo sib xws. Tag nrho cov nyhuv uas siv negative keywords yog drill rau koj phiaj tuaj thiab nce koj xa rov qab rau peev. Kawm siv lawv nyob rau hauv AdWords los nyeem tsab xov xwm no. Koj yuav pom li cas tsis zoo keywords yuav ua rau koj profitability xwb ob peb lub lis piam.

Siv cov keywords hauv Adwords yuav tsis zoo xwb koj tus zoo, Tab sis lawv yuav tau txuag koj cov nyiaj los txo koj tus nqi nyem (CPC). Yog txo cov-converting clicks, Koj yuav txuag tau nyiaj uas koj yuav muab ntawm ntau campaigns zoo. Tab sis lub ntsiab kev pab uas siv tsis zoo keywords yog tias lawv yuav pab kom koj txhim kho koj conversion nqi thiab minimize bounce nqi.

Sis tw txoj kev ntse

Cov kev pab cuam ntawm txoj kev ntse sis tw rau koj lub lag luam mus deb tshaj ntawd cia li to taub koj competitors. Nws pab koj txiav txim seb lawv muag proposition, neeg tuaj saib, pricing lub hom phiaj, thiab ntau dua. Sis tw txoj kev ntse pab koj ua cov ntaub ntawv-uas tau tsav kev txiav txim siab uas yuav ua rau koj advertisements, campaigns, thiab muag khoom pitches zoo dua. Cov insights no yuav pab kom koj ua tau zoo tshaj ntawm koj advertisements thiab li cas campaigns, As Well as qhia tshiab txuj thiab ntshai heev txawm uas yuav boost koj profits. Wb saib tej piv txwv ntawm txoj kev ntse sis tw.

Tau sis tw txoj kev ntse txhais tau tias paub txog koj competitors’ tswv yim tseem ceeb, Li cas lawv txoj kev advertising, thiab uas tactics lawv siv kom lawv kab hauv qab. nrog rau 4.9 cov neeg siv internet, Nyob ib kauj ruam ntej koj sib txeeb yog tseem ceeb heev rau cov lag luam zoo. Raws li tus Crayon 'Lub xeev ntawm kev lag luam txoj kev ntse,’ 77% Cov lag luam cite sis tw txoj kev ntse ua ib qhov zoo tshaj yuav nyob winning lag luam qhia tawm. Sis tw txoj kev ntse no kuj pab tau rau hom uas nrhiav kom tau nyiaj sai li sai tau.

Lwm txoj kev sau sis tw txoj kev ntse rau koj Adwords kev sib tw yog saib koj sib txeeb. Ib tug zoo sis tw txoj kev ntse yuav cia koj piv cov ntsiab lus koj competitors yog sib koom thiab yuav qhia rau koj thaum cov ntsiab lus tshiab yog luam tawm. piv txwv li, BuzzSumo yog ib qho kev tshawb fawb excellent competitor kev tshawb fawb, Thaum nws yuav pab koj txiav txim seb cov ntsiab lus koj competitors siv los mus cuag cov kev pab. No sis tw txoj kev ntse yog ntseeg los ntawm tuam txhab uas muag xws li HubSpot, Expedia, thiab cov Telegraph. Nws yuav pab tau koj paub seb competitors siv cov ntsiab lus los ua kom muaj tsheb khiav thiab conversions.

Ib theem sis tw toj roob hauv pes kis tau tus kab mob no yuav muaj ntaub ntawv hais txog ib tug neeg metrics, npe, hom, thiab cov-branded ntxiv. Nws yuav tsum muaj ntxiv tabs npog relevant keywords, ntxiv, nplooj ntawv, thiab ntau dua. Yog hais tias koj nyob nraum nrhiav kev competitors khiav kev ntsuam xyuas, Koj yuav drill cia saib uas lawv ntxiv thiab yuav tsaws nplooj ntawv yog ua tau zoo. Koj yuav ces pib muab piv rau koj tus kheej tau tiv thaiv lawv. Yog hais tias koj nyob nraum siv Adwords rau PPC, Koj yuav muaj ib ntug hla koj competitors yog hais tias koj paub dab tsi koj nyob nraum ua dab tsi.

Muaj ntau txoj kev teem koj Adwords account. Nyob ntawm seb koj lub hom phiaj, Koj siv tau ib yam ntawm cov qauv nram qab no: Kev sib tw lub hom phiaj, Bidding lawv, thiab nqi. Split kuaj no kuj yog ib qho kev xaiv. Thaum koj tau tsim daim ntawv zoo tshaj rau koj cov kev sib tw, Nws yog lub sij hawm los txiav txim seb yuav siv koj advertising pob nyiaj siv. Teev cov nram qab no yog ib co tswv yim los pab koj pib. Los ua cov campaigns zoo tshaj plaws, nyeem daim ntawv qhia no.

Nqi

Tus nqi ntawm Adwords varies nyob ntawm ntau variables. Tus nqi nruab nrab yog nyob ib ncig ntawm $1 mus rau $5 nyem, Thaum cov nqi rau cov zaub Network muaj tsawg dua. Ib co keywords kim tshaj lwm tus, thiab qhov sib txeeb nyob rau hauv lub lag luam kuj raug rau tus nqi. Tus priciest Adwords keywords feem ntau kim tshaj qhov nruab nrab, thiab feem ntau yog muaj kev sis tw ciaj uas muag, Xws li txoj cai thiab kev tuav pov hwm industries. tiam sis, txawm muaj nqi ntau dua, Adwords tseem yog ib txoj kev excellent rau koj lub lag luam hauv internet.

Txawm tias CPC tsis muab kev pom rau nws tus kheej, Nws yog ib tug zoo kawg thiab pib taw tes rau to taub tus nqi ntawm Adwords. Lwm pab tau metric yog CPM, los yog nqi ib-txhiab impressions. No metric muab koj ib lub tswv yim uas ntau npaum li cas koj siv rau advertising, thiab yog pab tau rau ob CPC thiab CPM campaigns. Brand impressions yog zoo nyob rau hauv tsim kom muaj kev sib tw mus sij hawm ntev li cas.

Tus nqi ntawm Adwords yog ib lub caij ntuj sov ntawm koj tus nqi nyem (CPC) thiab raug nqi ib txhiab impressions (CPM). Tus nqi no tsis yog xws li lwm cov nqi, xws li koj lub website hosting, Tiam sis nws yog sawv cev rau koj pob nyiaj siv. Teem ib pob nyiaj siv txhua hnub thiab ntau twv yuav pab tau koj tswj koj tus nqi. Koj kuj teev bids ntawm tus keyword los yog ib pawg theem. Lwm cov metrics los saib xyuas muaj xws li txoj hauj lwm nruab nrab txoj hauj lwm, Uas qhia rau koj seb koj ranks ntawm tas cov ntxiv. Yog hais tias koj nyob nraum unsure txog yuav teev koj bids, Koj yuav siv Auction insights saib ntau npaum li cas lwm advertisers yog them.

Ntxiv rau qhov nyiaj txiag, Koj cov kev ntsuam xyuas zoo kuj yuav raug rau tus nqi Adwords. Google laij tus nqi ntawm ib cov kev sib tw Adwords raws li cov advertisers uas muaj ntxiv rau ib tug tseem ceeb keyword. Qhov yooj yim dua koj ntsuam xyuas, Tus nqi tsawg dua tus nqi nyem yuav. On the other hand, Yog hais tias koj kev ntsuam xyuas zoo yog tsis, Koj yuav them ntau tshaj koj sib txeeb. Li ntawd, yog li, Nws tseem ceeb heev uas yuav tau nkag siab txog koj cov nyiaj siv rau Adwords kom koj nyob tsis pub dhau nws thiab pom tau tias zoo.

Bidding lawv

Hloov rau lub bidding lawv thiab matching lawv nyob Adwords muaj ntau critics sneering ntawm Google. yav tas los, Lub tsev so saw advertiser yuav twv rau lo lus “tsev so,” Ensuring tias nws los yog nws ntxiv yuav chaw nyob saum lub SERPs. Nws kuj meant tias lawv ntxiv yuav qhia nyob rau hauv cov nqe lus uas muaj lo lus “tsev so.” Qhov no yog hu ua sab match. Tab sis tam sim no, Nrog Google txoj kev hloov, Ob lub nruab yuav tsis nyias cais.

Muaj ntau ntau cov tswv yim muaj maximize koj clicks nyob rau hauv ib cov nyiaj siv. Cov tswv yim no zoo tagnrho yog hais tias koj xav maximize koj conversion tus nqi thiab nrhiav ntau ntim. Tab sis yuav tsum paub hais tias txhua hom bidding zoo muaj nws cov kev pab cuam. Teev hauv qab no yog peb lub ntsiab bidding lub nruab thiab lawv kom zoo dua. Yog hais tias koj nyob nraum tshiab rau Adwords, Koj txoj kev xaiv zoo tshaj plaws yog sim cov Maximize Conversions zoo, uas automatically adjusts bids los maximize conversions.

Automated twv tswv yim coj tus guesswork tawm ntawm them advertising, Tab sis koj tseem tau zoo nrog manual methods. Ib twv yog ib tug nqi koj nyob nraum kam them rau ib tug tseem ceeb keyword. Tab sis nco ntsoov tias tus twv tsis txiav txim seb koj ranking; Google tsis xav muab qhov chaw saum toj kawg nkaus rau ib tug neeg uas qauv cov nyiaj rau ib keyword. Yog vim li cas koj yuav tsum tau nyeem txog cov auctioning lawv ua ntej siv nws.

Manual bidding pub koj tswj tus twv rau txhua ntxiv. Koj yuav siv tau lub Bidding System txiav koj pob nyiaj siv thaum ntxiv tsis ua zoo. piv txwv li, yog koj cov khoom nrov heev, Tej zaum koj yuav tau siv sab match tsis txhob exact match. Broad match yog ib txoj kev xaiv zoo rau kev tshawb fawb tshawb fawb, Tiam sis yuav raug nqi koj me ntsis ntxiv. Xwb, Koj yuav xaiv tau lub caij nyoog match los yog kab lus match.

Kev sib tw lub hom phiaj

Muaj ntau txoj kev teev ib lub hom phiaj kev sib tw nyob google Adwords. Koj yuav teem tau ib pob nyiaj siv txhua hnub, nws yog sib npaug zos rau koj cov kev sib tw txhua hli peev. Ces, faib pes tsawg hnub nyob rau hauv ib lub hlis. Thaum koj twb txiav txim tau koj cov nyiaj txhua hnub, Koj yuav teem koj bidding zoo raws li. Tsis tas li ntawd, Cov hom phiaj kev sib tw yuav teem rau ntau hom tsheb khiav. Nyob ntawm koj lub hom phiaj kev sib tw, Koj yuav xaiv tau phiaj yog ib qho chaw los yog cov neeg tuaj saib cov neeg tuaj saib.

Cov kev sib tw lub hom phiaj yog lub caij tseem ceeb ntawm cov kev sib tw tag nrho cov kev sib tw. Lub hom phiaj yuav tsum kom meej meej piav dab tsi yuav tsum tau hloov thiaj li yuav tau vam meej. Nws yuav tsum tau concise li tau, Thiab yuav tsum tau sau nyob rau hauv tej ib txoj kev uas tag nrho cov neeg muab kev koom tes rau hauv cov kev sib tw to taub nws. Lub hom phiaj yuav tsum tau specific, tsuas muaj, thiab muaj tiag. Qhov no yuav pab txiav txim seb cov chaw muab kev pab yuav tsum tau mus cuag lub hom phiaj ntawd. Siv theories hloov, Koj yuav teem tau hom phiaj rau koj cov kev sib tw.

Phua kuaj ntxiv

Muaj ob kauj ruam yooj yim rau split-kuaj koj ntxiv nyob google tus Adwords. Thawj, Koj yuav tsum tsim ob tug ntxiv thiab muab lawv nyob rau hauv koj pawg ntxiv. Ces, Koj yuav xav nyem rau txhua tus saib uas ib tug ua tau zoo. Koj yuav ces pom uas version ntawm koj ntxiv yog zoo dua. Ua split-testing li tau zoo li tau, ua raws li cov kauj ruam nram qab no.

Tsim ob tug txawv txheej thiab teem ib pob nyiaj siv rau txhua ntxiv. Ib tug ntxiv yuav raug nqi tsawg dua, Thaum lwm tus yuav raug nqi ntau dua. Txiav txim seb koj cov nyiaj siv tag nrho, Koj siv tau ib cov kev sib tw nyiaj txiag calculator. Vim phua kev ntsuam xyuas no kim heev, Koj yuav mus poob ib co nyiaj, Tab sis koj yuav tau paub yog hais tias koj teev ua hauj lwm. Yog hais tias ob tug txheej txheem zoo sib xws, Nco ntsoov kho koj cov nyiaj siv raws li.

Tom qab koj twb xaiv ob pawg, Xaiv ib tug uas tej zaum yuav ua kom muaj ntau tshaj ntawm clicks. Google yuav qhia rau koj tias ib tug zoo dua. Yog koj thawj tau qhov clicks feem ntau clicks, Ces nws yog ib qho zoo kos npe rau. Tab sis cov pab pawg neeg thib ob muaj txo click-by tus nqi. Koj yuav xav txo koj twv thaum koj cia siab tias yuav pom lub siab CTR ntawm lwm pawg ntxiv. Li no, Koj yuav kuaj tau tej yam uas koj ntxiv rau koj conversions.

Lwm txoj kev phua-kuaj Facebook ntxiv yog editing koj cov kev sib tw uas twb muaj lawm. ua li no, edit koj txheej thiab xaiv lub Split khawm. Facebook yuav automatically tsim ib tug tshiab teev nrog cov kev hloov thiab xa cov thawj ib. Qhov kev kuaj ntawd phua yuav khiav mus txog rau thaum koj teem nws nres. Yog koj kuaj phua yog ib qho kev kuaj ntawd zoo, Koj yuav tsum tau cov kev sib tw nrog rau qhov txheeb xyuas tau ntawm koj txoj kev kuaj ntawd. Tej zaum koj yuav tau phua qhov ntxiv rau hauv ob los yog txawm peb cais campaigns.

ROI

Nrhiav cav advertising yog ib txoj kev zoo rau xeeb txoj cai prospects thaum lub sij hawm zoo. Nws kuj muaj ntau tracking, pub koj txiav txim seb qhov twg ntxiv los yog tshawb xyuas cov ntsiab lus uas ua rau muag khoom. tiam sis, Marketers yuav tsum paub tias yuav maximize ROI los xaiv txoj cai keywords, muab cov nyiaj txiag thiab kho kom haum raws li tsim nyog. Zaj no qhia txog tej yam tseem ceeb uas yuav tau nco ntsoov maximize ROI nrog Adwords. Nyeem ntxiv.

Thaum calculating ROI ntawm Adwords, Nws tseem ceeb heev uas yuav tsum nco ntsoov tias lub website clicks tsis tas txhais lus rau hauv muag khoom. Koj yuav tau khiav conversions los laij cov ROI ntawm Adwords. Qhov no yuav ua tau los ntawm tus xov tooj hu ua lead, As Well as tracking mus txog rau thaum cov qhua mus txog rau thaum kawg nkaus “Thank you” Phab. Raws li muaj kev sib tw li cas kev sib tw, Tus ROI yuav yog nyob ntawm seb ntau npaum li cas qhua koj tsav mus rau koj lub website. ua li no, Koj yuav tsum xaiv keywords nrog muas intent.

Ua kom koj roI ntawm Adwords, Xav ntxiv txog qhov ntxiv extensions rau koj ntxiv. Siv nplooj ntawv extensions yuav pab koj nyiam ntau targeted qhua. Ntxiv rau qhov tseem ceeb extension, Koj kuj siv tau cov callouts los yog qhov chaw extensions. Lub tom kawg ntxiv ib tug nyob hu khawm rau koj lub website. Koj kuj siv tau cov kev ntsuam xyuas thiab qhov chaw mus txuas tib neeg los mus hais txog nplooj ntawv. Koj yuav tsum tau mus kuaj ntau txoj kev xaiv ua ntej hauv txoj cai. Yog hais tias koj xav maximize ROI, xyuas txhua yam.

Google Analytics tso cai rau koj automatically tag Adwords campaigns nrog auto-tagging. Cov ntaub ntawv yuav qhia koj ROI ntawm Adwords campaigns. Koj yuav tsum tau import koj cov ntaub ntawv los ntawm kev them nyiaj rau google Analytics saib lawv kev kawm. Ua qhov no yuav pab koj saib koj cov nqi advertising, nyiaj tau los thiab ROI. Cov lus qhia no yuav pub koj txiav txim zoo rau qhov twg los nqis peev pab rau koj cov nyiaj. Thiab qhov no yog nyuam qhuav pib. Koj yuav yooj yim khiav ROI ntawm Adwords los ntawm cov txheej txheem no.

Thaum koj teeb koj cov kev sib tw, Google yuav tsim ib pawg rau koj. Cov no yuav ua tswj koj cov ads yooj yim. Ib pawg muaj ib pawg ntxiv, ib los yog ob peb keywords, thiab xws li sab match los yog kab lus match. Google teev koj keyword rau sab match kom cov neeg siv yuav hom nyob rau hauv koj keywords qhov twg. Feem ntau, Qhov no ua haujlwm kom tau qhov zoo tshaj plaws match. Koj yuav ces xav kho tus nqi nyem, nqi impression, thiab nqi tshaaj rau koj pob nyiaj siv thiab hom phiaj.

Nqi nyem ib nyem

Tus nqi zoo tagnrho rau Adwords yog txiav txim tau los txiav txim koj phiaj ROI. Rau cov lag luam feem ntau, Tsib xees ib nyem yog txaus. Lwm txoj kev los qhia qhov no yog raug nqi tshaaj, Lossis 20% nyiaj tau los. To maximize ROI, Xav txog khaub lig-muag koj cov neeg muas zaub kom tus nqi nruab nrab ntawm txhua muag khoom. Yuav kom phiaj koj CPC, siv daim ntawv qhia txog kab zauv hauv qab no. Siv daim ntawv qhia no, Koj yuav txiav txim seb yuav twv rau txhua keyword thiab ntxiv.

Txoj kev zoo tshaj los txo koj CPC yog phiaj ntev-tail keywords. Cov keywords muaj tsawg nrhiav ntim ntim thiab yuav tsis nyiam irrelevant luag tshawb. Cov keywords kuj yuav muaj ib tug zoo score zoo dua, Nws yog ib tug indication ntawm relevance thiab ib tug nqi tsawg ib nyem. Adwords CPC yog raws li qhov kev lag luam uas koj nyob rau hauv thiab sib txeeb theem. Qhov sis tw koj kev lag luam, Qhov ntau dua cpc.

Muaj ntau txoj kev los teev CPCs, xws li automatic thiab manual bidding. Manual nqi-per-click bidding yog hom CPC. Txoj kev manual yuav kho tau qhov ntau CPC manually, whereas automated bidding siv ib software uas automatically adjusts qhov ntau CPC rau koj. Yog hais tias koj nyob nraum unsure uas txoj kev yog rau koj lub lag luam, Google muaj ib co tswv yim. Tab sis, txoj kev uas ib tug koj xaiv, Koj yuav tsum ua raws li cov kev pom zoo los ntawm koj lub koom haum Google-certified lub koom haum.

Them-per-click advertising yog raws li ib auction lawv. Raws li cov publisher teev them-per-click nqi, advertisers yog dawb xaiv uas ib suits lawv pob nyiaj siv zoo tshaj plaws. hais, Tus nqi ntau dua ntawm ib nyem, Tus nqi ntau dua tus nqi nyem. tiam sis, Koj yuav sib nrog koj publisher sib khom lus rau ib tug nqi tsawg dua ib nyem, Tshwj xeeb tshaj yog hais tias koj nyob nraum kos npe rau ib daim ntawv cog lus mus sij hawm ntev los yog daim ntawv cog lus.

Thaum nqi-per-click varies heev, Qhov nruab nrab rau ib zaug xwb nyem yog ib ncig $1 mus rau $2 Hauv Google AdWords. Rau cov zaub network, Nruab nrab CPCs muaj nyob rau hauv ib duas. Nyob ntawm qhov sib txeeb, Koj yuav siv tau ntau npaum li cas $50 nyem. Piv txwv, Ib tug qub txeeg qub tes tiag yuav siv tau $10000 mus rau $10000 Adwords txhua xyoo. tiam sis, Yog hais tias koj nyob nraum nrhiav ib tug neeg tshiab, Koj yuav siv tau li me ntsis li $40 nyem.

Negative keywords

Koj yuav khaws cov nqi uas siv tsis zoo keywords hauv koj Adwords campaigns. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias tsis yog txhua yam queries yog relevant rau koj cov kev sib tw, Li ntawd, koj yuav tsum ntxiv negative keywords rau koj pawg thiab campaigns. Yog hais tias koj nyob nraum unsure yuav siv cov keywords tsis zoo, nyeem rau ib kauj ruam-ntawm-kauj ruam qhia. Muaj ntau txoj kev siv negativewords hauv Adwords. Ntawm no yog ib co kev siv lawv.

Yog ib txoj kev zoo tshaj los nrhiav tsis zoo keywords yog ua ib Google nrhiav. Tsuas hom nyob rau lub sij hawm uas koj nyob nraum sim phiaj thiab saib dab tsi los txog. Koj mam li ces yuav tau ntxiv tej nqe lus uas tsis hais txog koj cov kev sib tw rau koj cov kev sib tw tsis zoo keyword. Yog hais tias koj nyob nraum unsure uas tsis zoo keywords ntxiv, Xyuas koj Google Nrhiav Console los yog analytics rau ib daim ntawv uas tag nrho cov keywords. Thaum koj twb ntxiv negative keywords rau koj cov kev sib tw Adwords, Koj yuav muaj ib daim ntawv uas unrelated ntxiv kom tsis txhob muaj.

Lwm txoj kev los txhim kho CTR yog siv tsis zoo keywords. Siv cov keywords tsis zoo yuav xyuas kom meej tias koj ntxiv tshwm sim rau cov ntsiab lus nrhiav cov ntsiab lus, txo cov clicks. Nws yuav tau ua kom cov kev faib ua feem ntawm cov qhua rau koj cov kev sib tw thiab txhim kho ROAS. Qhov kawg ntawm kev siv negative keywords yog tias koj yuav tsis tau them rau advertisements uas tsis phim koj cov khoom los yog kev pab cuam. Nws txhais tau tias koj yuav txuag tau nyiaj rau koj advertising pob nyiaj siv.

Siv cov keywords hauv Adwords yuav txuag tau koj lub sij hawm thiab nyiaj los thaiv irrelevant luag tshawb. Koj yuav tsim tsis zoo keywords uas yog li relevant rau koj cov khoom raws li koj muaj siab keyword. Piv txwv, Yog hais tias koj xav muag dawb hais txog cov khoom uas muaj mob, siv lo lus 'dawb'. Cov neeg searching rau kev kho mob dawb los yog hauj lwm tej zaum yuav tsis nyob rau hauv koj lub hom phiaj phiaj. Siv cov keywords zoo kawg thiab kom tau nyiaj tswj.

Nqi ib impression

Nqi ib impression (CPM) Yog ib tug tseem ceeb metric khiav hauv internet advertising. No metric ntsuas tus nqi advertising campaigns, thiab feem ntau yog siv rau kev xaiv tsa. Nws yog ib txoj kev zoo kawg thiab khiav high-level awareness ntawm lub tuam txhab thiab txiav txim seb ntau npaum li cas twv rau ntau hom advertising. Feem ntau raug rau cov neeg raug tus mob no, CPM yuav siv tau los kwv yees cov kev sib tw zoo ntawm ib cov kev sib tw li cas. Aside ntawm yog ib qho tseem ceeb metric khiav, CPM kuj pab advertisers txiav txim seb platforms muaj zoo dua rau achieving lawv lub hom phiaj.

CPMs muaj ntau zog txij Q3 2017 Tab sis tsis muaj fluctuated npaum li cas txij thaum ntawd los. Thaj tsam li, advertisers them $2.80 Ib txhiab impressions hauv Q1 2018, ib tug neeg txo hwjchim tab sis khov kho kom. Raws li Q1 2018, advertisers them $2.8 ib txhiab impressions, txog ib duas ntawm Q1 2017. contrast, CPCs rau lub Google zaub Network tau rov qab rau $0.75 nyem, los yog hais txog 20 Xees ntau dua nyob Q4 2017.

Thaum dawb Ad impressions zoo dua cov uas them ntxiv, Tsuav yog tsis tsim nyog tus nqi. No “tsis paub” Tshawb fawb tshwm sim rau ib lub hauv paus txhua hnub. Qhov no txhais tau tias Google tsis twv seb ib searcher intent, Tiam sis nws yuav kwv yees tus frequency ntawm tej keywords, xws li “ntawv kho mob,” Thiab ces optimize nws ntxiv raws li cov keywords. Ces, advertisers tsuas them rau cov clicks lawv tau txais.

Thaum CPCs rau kev tawm platforms sib txawv, Tus nqi impression yog feem ntau tsis overly siab. Piv txwv, Facebook tus CPC yog $0.51 ib impression, Thaum LinkedIn CPC yog $3.30. Kev tawm platforms xws li Instagram thiab Twitter yog tsawg kim, nrog rau qhov nruab nrab CPC ntawm $0.70 mus rau $0.71 ib impression. Cov ntxiv no yuav tsuas tso tawm yog hais tias cov nyiaj siv yog refreshed txhua hnub. Li no, advertisers tsis tau txhawj txog overspends los yog siv ntau tshaj qhov lawv yuav tsum tau.

Nqi tshaaj

Yog ib qhov tseem ceeb tshaj plaws los xav txog thaum bidding rau advertising rau Adwords yog tus nqi tshaaj. Nws yuav ntau yam nyob qhov twg los ntawm ob peb duas las tsawg tshaj li $100, thiab qhov nruab nrab CPA yog $0.88. Yog vim li cas daim duab no yog tsawg vim advertisers feem ntau advertisers yuav tsis twv heev rau lawv advertisements. Piv txwv, yog nyiaj so koobtsheej thom khwm $3, bidding $5 Rau lub sij hawm ntawd yuav ineffective heev.

Thaum nws tseem ceeb heev uas yuav tsum paub ntau npaum li cas koj campaigns yog costing koj, Tej zaum yuav xam tau tias yog ib tug CPA raws li koj conversions. Seb los tsis yog ib conversion yeej tshwm sim yog nyuaj los txiav txim seb, Tiam sis nws yuav ua tau los ntawm tracking daim ntawv fills thiab demo signups. tiam sis, Yog tsis muaj universal txheem rau kev txiav txim nqi tshaaj, thiab txhua lub lag luam hauv internet yuav muaj ib yam khoom txawv, nqe, margins, kev khiav hauj lwm rau kev khia, thiab ntxiv cov kev sib tw.

Nqi tshaaj, los yog CPA, hais txog cov nyiaj uas ib advertiser qauv rau txhua conversion uas yog generated los ntawm lawv ntxiv. Qhov no hais txog kev muag khoom, nyem, ntaub ntawv, ntawv xov xwm subscriptions, thiab lwm hom ntawv. Advertisers yuav feem ntau sib khom lus no tus nqi nrog ad tes hauj lwm, Tab sis nws yuav tsum tau muab sau tias tsis yog txhua yam yuav pom zoo rau nws. Thaum koj muaj negotiated ib nqe nrog ib advertiser, Tus nqi tshaaj yuav txiav txim tau.

Nqi tshaaj yog lwm tseem ceeb metric khiav hauv txoj kev advertising. Thaum txiav txim siab siv nyiaj rau CPA, Koj yuav tau txiav txim seb nyiaj npaum li cas koj yuav tau siv los ua kom muaj ib muag khoom transaction. AdWords cov neeg siv yuav ntsuas tau qhov zoo ntawm lawv ntxiv los soj ntsuam ntau npaum li cas lawv raug nqi ntawd tus nqi conversions uas txhua generates. Tus nqi tshaaj yog feem ntau correlated nrog ib specific li cas channel, Li ntawd, qhov ntau dua CPA, Qhov ntau tshaj advertiser yuav nyiaj.

Koj yuav ua tau siv Google Adwords rau advertise koj lub website. Txoj kev yooj yim heev: koj yuav tsum tsim ib tug account, xaiv ob peb relevant keywords, thiab pib bidding rau lawv. Ntawm no yog li cas optimize koj click-by tus nqi thiab pib advertising koj lub website! Hopefully tsab xov xwm no yuav pab koj tau pib nrog Adwords. Yog hais tias tsis yog, Koj yuav kawm ntxiv txog qhov yooj yim ntawm advertising rau Google hauv tsab xov xwm no. mus txog rau lub sij hawm tom ntej, zoo siab bidding!

Advertising rau Google

Koj yuav advertise rau Google Adwords lawv los bidding rau keywords relevant rau koj lub lag luam. Koj ntxiv yuav tshwm sim thaum tej neeg muas zaub nrhiav Google rau lub keywords koj xav phiaj. Google yuav txiav txim siab uas ntxiv tshwm sim rau nws tshawb tau nplooj ntawv, thiab qhov ntau dua koj twv, Qhov yooj yim dua yuav muab tso rau koj qhov chaw. Qhov tseem ceeb yog mus ntes tej neeg muas zaub’ ob lub qhov muag thiab convince lawv nias rau koj ntxiv. Teev cov nram qab no yog ib lub tswv yim zoo dua.

Advertisements rau Google yuav zoo heev yog hais tias koj cov khoom los yog kev pab yog relevant rau cov neeg muas zaub’ xav tau. Hom advertising yuav tau targeted rau koj cov neeg tuaj saib los ntawm qhov chaw, hnub nyoog, thiab cov keywords. Google kuj muaj targeted ntxiv nyob ntawm lub sij hawm hnub. Feem ntau cov lag luam siv lawv ntxiv thaum lub limtiam ntawd, Ntawm 8 AM RAU AM 5 PM. Lawv tsis khiav ntxiv rau lis xaus, tab sis thaum lub limtiam ntawd, Koj yuav phiaj koj ntxiv rau tej cov neeg muas zaub raws li thaum lawv muaj hauv internet.

Thaum uas siv Google Adwords, muaj ob hom ntxiv. Thawj hom yog nrhiav, uas qhia tau hais tias koj ntxiv thaum twg ib tug neeg tshawb fawb txog koj cov khoom los yog kev pab cuam. Zaub ntxiv yog feem ntau kim kim, Tab sis lawv yuav tsis li query-oriented li nrhiav ntxiv. Keywords yog cov ntsiab lus uas neeg hom rau Google nrhiav ib yam khoom los yog kev pab. Feem ntau raug rau cov neeg raug tus mob no, Google yuav pub koj siv txog kaum tsib keywords, Tab sis koj yuav nco ntsoov nce tus nab npawb tom qab.

Rau ib lub lag luam me, them-per-click advertising yuav yog ib cov tshuaj excellent. Vim hais tias koj tsuas yuav tau them rau txhua nyem, Them-per-click advertising yuav kim heev, Tiam sis ntse advertisers tsim lawv campaigns nyiam tsim nyog tsheb khiav mus rau lawv lub website. Qhov no yuav thaum kawg nce lawv muag khoom. Thiab yog hais tias koj lub lag luam yog nyuam qhuav pib tawm, Txoj kev no puas tsim nyog xyuas seb puas tsim nyog xyuas. Tab sis nco ntsoov tias qhov yuav muaj tseeb tsis nyob rau hauv koj nyiam thaum nws tawm los organic nrhiav optimization (SEO).

Bidding rau keywords

Thaum koj pib bidding rau keywords hauv Adwords, Koj yuav tsum paub txog koj tus CTR (nyem los ntawm tus nqi) Qhia. Daim ntawv qhia no yuav pab koj ntsuam xyuas tswv yim tshiab thiab kho koj twv raws li. Tsis tas li ntawd, Koj yuav tsum tau saib koj zoo lossi lossi. Nrhiav advertising yog ceev hloov, Thiab koj yuav tsum khaws nrog qhov tseeb tiam sis. Nyeem ntxiv txog lub npe no, los yog ntiav ib tug neeg ua hauj lwm los kov koj cov campaigns. Ntawm no yog ib co tswv yim los maximize koj pob nyiaj siv.

Thawj, Txiav txim seb qhov nyiaj uas koj nyob nraum zoo siv rau koj ntxiv. Nco ntsoov tias neeg feem coob tsis saib yav tas los thawj ob peb tau nyob rau hauv ib Google nrhiav, Li ntawd, nws yog imperative tshwm sim nyob saum lub SERPs. Tus nqi koj twv rau txhua keyword yuav txiav txim seb koj siv tag nrho thiab seb koj yuav tshwm sim rau ib nplooj ntawv. Rau txhua keyword, Google nkag mus rau hauv ib auction nrog lub bidder ntau tshaj.

Koj kuj siv tsis zoo keywords txwv koj bids rau irrelevant luag tshawb. Negative keywords yog ib feem ntawm targeting tsis zoo targeting thiab yuav tiv thaiv tau koj ntawm bidding rau keywords uas tsis relevant rau koj lub lag luam. Li no, Koj ntxiv yuav tshwm sim nyob rau hauv nrhiav queries uas muaj xws li tsis zoo keywords. Qhov ntau tsis zoo ib keyword yog, Koj twv yuav. Koj yuav txawm xaiv negative keywords nyob rau hauv koj pab pawg neeg los tua lawv los ntawm koj cov kev sib tw.

Thaum koj nyob nraum bidding rau keywords, Xav txog koj qhov zoo tshaj plaws. Google ntsia peb yam thaum soj ntsuam ntxiv cov ntsiab lus thiab relevance. Ib tug zoo score yog ib qho uas ib lub website relevance. Koj cov ntsiab lus no kuj yuav ua kom muaj tsheb khiav ceev, Li ntawd, xav txog kho koj twv raws li. Tom qab koj ntxiv lawm, Koj yuav kis tau cov ntaub ntawv hais txog cov kev kawm ntawm koj cov kev sib tw thiab kho koj twv raws li.

Tsim ntxiv

Muaj ntau yam kom nco thaum koj nyob nraum tsim ntxiv nyob rau hauv Adwords. Rau ib yam, Koj yuav tsum paub tus qauv ntawm lub platform, Thiab siv SEO cuab yeej xws li Keyword Planner thiab Google tus enaka nrhiav relevant keywords. Ces, Sau koj cov ntsiab lus thiab optimize qhov ntxiv kom tau lub siab nyem los ntawm tus nqi. Ces, Luam tawm tsab nws rau Google lub website kom tau ntau views thiab clickthroughs.

Thaum koj tsim ib tug tsim, Koj yuav tsum xyuas nws rau grammar thiab spelling yuam kev. Google zaub koj ntxiv lwm txoj, Li ntawd, nws tseem ceeb heev uas yuav tau saib uas yog ib tug ua tau zoo tshaj plaws. Thaum koj muaj tus khiav, Nws sib tw nws kom nws zoo dua. Yog hais tias koj nyob nraum muaj teeb meem sau koj ntxiv, Koj kuj saib seb koj competitors ua dab tsi. Nco ntsoov tias koj nyob nraum tsis xav pom invent lub log – Yog tsis muaj sau ib qho ntxiv yog hais tias koj yuav nrhiav tau ib yam dab tsi twb muaj ntawd tej hauj lwm!

Thaum tsim ntxiv rau Adwords, Nws tseem ceeb heev uas yuav tau nco ntsoov tias txhua tus yuav poob rau hauv lub hiav txwv ntawm cov ntsiab lus. Lub sij hawm uas de txhua txoj hauj lwm yog tsis tshua muaj neeg slim. Yog li ntawd, vim, Nws tseem ceeb heev uas yuav tsum paub lub hom phiaj kawg ntawm koj cov neeg tau ua ntej tsim koj ntxiv. Piv txwv, yog koj lub lag luam tshwj xeeb nyob rau hauv cov tshuaj acne, Koj xav phiaj cov neeg uas nrhiav acne tshuaj. Siv cov hom phiaj kawg yuav pab koj sawv ntsug tawm ntawm qhov sib txeeb.

Optimizing click-by tus nqi

Optimising click-by tus nqi yog tseem ceeb heev ua koj xa rau ib tug siv. Click-by nqi feem ntau cawv los ntawm ib tug rank rank, uas hais txog ad txoj hauj lwm rau qhov them tshawb xyuas tau. Qhov yooj yim dua CTR, zoo dua, Vim hais tias nws yog ib tug tib neeg reflection ntawm qhov zoo tshaj plaws ntawm koj ntxiv. hais, Kev txhim kho CTR yuav boost conversions thiab muag khoom nyob rau hauv lub sij hawm ceev tshaj plaws tau. xub thawj, Xyuas koj ib rank tiv thaiv cov kev lag luam competitors.

Ua kom koj CTR, xyuas cov keywords koj lub hom phaj siv los nrhiav koj lub website. Google Analytics thiab nrhiav Console yog excellent cuab yeej rau qhov no. Xyuas kom koj keywords muaj nyob rau hauv lub url, Uas pab qhua txiav txim seb qhov twg nyem. Siv ib daim qauv compelling ib daim qauv tseem ceeb heev. Paub koj cov neeg tuaj saib cov preferences thiab siv cov ntaub ntawv no los tsim ib daim qauv uas yuav entice lawv coj tes hauj lwm.

Thaum koj tau tsim koj lub hom phiaj tuaj, sim koj campaigns ntxiv. Qhov no yuav pub koj zoo phiaj koj advertising kev siv zog thiab nce CTR. Ib feature muaj nyob rau Google lub website hu ua “Cov neeg siv kuj nug rau” Yuav pab tau koj phiaj ib cov neeg tuaj saib los muab lawv nrog cov tswv yim uas muaj tswv yim. Nyem-los ntawm cov nqi no kuj siv los ntsuas cov zoo ntawm koj cov kev sib tw li cas. Ib qho tsawg CTR yuav yog ib qho indicator ntawm ib qho teeb meem nrog cov kev sib tw ntxiv, Los yog nws yuav yog tias koj ntxiv tsis uas qhia thaum cov kev pab nrhiav.

Yog hais tias koj nrhiav kuas tsis nyiam ib CTR, Koj twb tu lub caij nyoog loj loj. Nws yog lub sij hawm coj cov kauj ruam tom ntej. Muab cov mais ntxiv kom koj CTR thiab zoo score. Sim siv persuasion nrog visual cuab tam kom koj click-by tus nqi. Siv cov txheej txheem xws li inoculation, Koj yuav convince koj cov neeg tuaj saib ib lub teeb kawg ntawm lub qhov. Lub hom phiaj ntawm persuasion yog coj lawv mus rau ib rooj sijhawm los yog hu mus ua tes hauj lwm.

retargeting

Retargeting nrog Adwords yog ib tug haib cuab yeej kom mus zoo raws cov neeg muas zaub tshiab. Google muaj nruj txoj cai hais txog kev sau tej ntaub ntawv los ntawm nws cov neeg siv, nrog rau cov xov tooj, email chaw nyob, thiab daim credit card. Remarketing campaigns yuav tau ua rau Google lub homepage, mobile apps, thiab kev tawm. Google tus retargeting cuab yeej yuav pab lag luam kom mus zoo raws tej cov neeg muas zaub ntawm ntau platforms ntau platforms. Txoj kev zoo tshaj uas yuav tau pib xyuas cov tswv yim nram qab no.

Retargeting nrog Adwords yuav siv tau los phiaj cov neeg muas zaub uas xyuas ib nplooj ntawv hauv koj lub website. Koj yuav tsim ib tug general ntxiv uas txhawb cov neeg muas zaub kom browse los ntawm koj qhov chaw, los sis koj yuav tsim ib tug retargeting ntxiv rau cov neeg uas xyuas koj qhov chaw ua ntej. Lub hom phiaj yog mus ntes cov xim ntawm cov neeg uas twb xyuas koj qhov chaw ntawm tej taw tes rau lub sij hawm, Txawm tias lawv tsis muas dab tsi.

Retargeting nrog Adwords yuav phiaj qhua los tsim ib cov neeg tuaj saib uas qhov yuam kev demographics ntawm ib lub website qhua. Cov neeg tuaj saib uas koj tsim yuav tsuas pom ntxiv uas yog relevant rau tus neeg ntawd nyiam thiab demographics. Thiaj li yuav cuag tau qhov zoo tshaj plaws, Koj yuav tsum ya koj lub website qhua rau ntau pawg, siv demographics los phiaj koj remarketing kev siv zog. Yog hais tias koj nyob nraum tshiab rau lub ntiaj teb ntawm advertising, Pib nrog Google Adwords.

Retargeting nrog Adwords tej hauj lwm los tso ib daim me me ntawm code rau koj lub website. Qhov chaws no, Kuj hu ua ib pixel, yuav nyob undetectable los ntawm qhov chaw qhua. Nws mam li siv anonymous browser cookies ua raws li koj cov neeg tuaj saib nyob ib ncig ntawm lub web. Qhov chaws no yuav qhia Google Ads thaum qhia cov ntxiv rau cov neeg uas tau xyuas koj qhov chaw. Nws yog ib txoj kev zoo heev kom mus zoo raws tej neeg muas zaub. Txoj kev no yog ceev thiab nqis peev pab, thiab yuav yield loj loj.