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Muaj ntau yam tseem ceeb heev thaum koj nyob nraum siv Adwords rau koj lub website. Paub txog cov nqi, bidding rau keywords, thiab conversion tracking yog tag nrho tseem ceeb heev ua qhov tseem ceeb tshaj plaws hauv internet li cas. Hauv zaj no yuav pab koj pib tsis muaj sij hawm. Koj kuj siv tau lub tswv yim los ntawm tsab xov xwm los kawm ntxiv txog lwm yam kev sib nrauj ntawm Adwords. Tsab xov xwm no yuav muab koj ib overview ntawm tus txheej txheem, Ntawm keyword kev tshawb fawb los bidding conversion tracking.

Keyword kev tshawb fawb keyword

Yog ib cov kauj ruam thawj kauj ruam hauv keyword kev tshawb fawb yog to taub koj lub lag luam. Yog analyzing cov lus nug uas koj phiaj tuaj nug, Koj yuav tsim tau cov ntsiab lus uas yuav rov hais dua rau lawv. Ib txoj kev zoo los sau cov ntaub ntawv rau keyword kev tshawb fawb tseem ceeb yog immerse koj tus kheej hauv koj lub zej zog. Siv lo lus trackers los xyuas seb cov neeg nyob rau hauv koj cov niche yog searching rau. Siv cov ntaub ntawv los tsim cov ntsiab lus uas yuav hais kom koj lub hom phaj thiab nce koj lub tsheb khiav. Ntawm no yog ib co kev sau keyword kev tshawb fawb rau koj lub lag luam.

Tom qab koj twb xaiv koj keywords, prioritize lawv los ntawm relevance. Xyuas kom lawv nyob nraum specific rau cov ntsiab lus ntawm koj qhov chaw. Siv peb los yog tsib keywords ib keywords tseem ceeb. Kub siab rau specific niches kom koj cov kev sib tw zoo dua. Kuj, Tsis txhob siv keywords uas yog saturated nrog sib txeeb. Kev tshawb fawb Keyword kuj yuav pab koj nrhiav tau lawv nyob rau hauv koj cov niche. Thaum sau ntawv rau ib daim ntawv hauv internet, Siv keyword kev tshawb fawb los xyuas kom paub lawv nyob rau hauv koj txoj kev ua lag luam.

Yog hais tias koj nyob nraum siv advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb. Paub txog koj lub hom phiaj tuaj nrhiav tus cwj pwm tseem ceeb heev rau koj lub lag luam. Siv cov lus kawm no sau cov ntsiab lus rau koj cov neeg tuaj saib. Nco ntsoov tias muaj ntau hom neeg uas nrhiav tej yam tib yam li koj ua. Yog hais tias koj cov neeg tuaj saib siv tib lo lus, Koj yuav muaj ib lub sij hawm zoo uas nyob rau SERPs. Ib qhov tseem ceeb pab rau kev tshawb fawb keyword yog tias nws yuav pab tau koj txiav txim seb qhov tseem ceeb keywords zoo tshaj rau koj advertising kev sib tw.

To taub koj phiaj tuaj yog ib qho tseem ceeb rau maximizing koj hauv internet muaj. Yog koj siv cov keywords tseem ceeb, Koj yuav tau targeting ib cov neeg tuaj saib loj dua koj npaj siab. Yog paub txog koj lub hom phiaj tuaj saib cov kev xav tau, Koj yuav tsim tau cov npe keyword thiab tswv yim kom tau raws li lawv xav tau. Muaj me ntsis pab los ntawm kev tshawb fawb keyword, Koj yuav tsim tau tswv yim los phim koj cov khoom thiab kev pab nrog lawv xav tau. Koj yuav tau amazed ntawm ntau npaum li cas koj yuav ua kom koj lub website nrhiav cav ranking thiab maximize koj muag khoom.

Bidding rau keywords

Bidding rau keywords hauv Adwords yuav ua tau nyob keyword theem los yog ntawm ib pawg pawg. Keyword theem bidding yog yooj ywm yooj ywm thiab yog zoo tagnrho rau maximizing twv rau lub sij hawm desired ntawm cov kev sib tw. Keyword expansion no kuj tau thiab yuav ua rau twv rau tag nrho cov pab pawg neeg tag nrho. Siv ib pawg thiab keyword bidding yog ib qho yooj yim los tswj. Koj kuj siv tau ib pawg bidding thawj ob peb hnub ntawm koj cov kev sib tw kom kuaj tawm ntau yam tswv yim.

Rau txhua keyword, Koj yuav kho tau tus nqi twv los hloov cov ads tso tawm rau ntawd keyword. Ua tus twv rau lub ntsiab keyword yuav ua kom koj txoj hauj lwm nyob rau hauv cov pab pawg neeg ntxiv. zoo li no, Txo tus twv rau cov pab pawg neeg ntxiv tej zaum yuav txo tus nqi-per-conversion. Koj yuav tsum tau saib lub sij hawm ze ntawm kom zoo twv rau lub keyword. Lub hom phiaj yog txuag tau nyiaj tsis sacrificing conversions.

Thaum bidding rau ib keyword hauv Adwords, Tus nqi them yog raws li tej chaw ntawm lub keyword. Ib keyword muaj tej zaum tsav tsheb ntau yog tus searcher hom nyob rau hauv cov lus nug keyword nyob rau lo lus nug. Ib tug zoo keyword xaiv yuav tsum tau relevant rau cov neeg tuaj saib. Yog targeting cov neeg tuaj saib txoj cai, Koj yuav mus txog ib cov neeg tuaj saib loj thiab tsim muaj zog PPC kev sib tw. dhau li, Ib tug keyword bidding kev sib tw yuav tswj los ntawm ib lub koom haum kws muaj txuj, Xws li Deksia.

Thaum koj twb optimized koj ntxiv, soj ntsuam xyuas thiab kho kom haum raws li tsim nyog. Thaum koj khiav them ntxiv, Xyuas kom phiaj relevant keywords thiab soj ntsuam lawv kev kawm periodically los xyuas kom meej tias qhov txheeb xyuas tau optimal. Raws li cov tswv yim saum toj no, Koj yuav muab khaws cia rau txoj kev khiav mus cuag koj lub hom phiaj. Cia li nco ntsoov tias koj lub hom phiaj yuav tsum tau relevant thiab achievable. Cia li nco ntsoov kho koj bids yog tsim nyog.

Cov nqi

Cov kim tshaj plaws AdWords keywords yog cov uas yuav cia hais txog nyiaj txiag thiab industries uas tswj so los siav nyiaj. Tej lub kim keywords rau Google muaj xws li kev kawm ntawv thiab “kev kawm ntawv,” Ob pawg uas yuav tau sis tw mas. Cov neeg uas tab tom nrhiav tawg rau hauv txoj kev kawm ntawv thiab kev lag luam yuav tsum cia siab tias siab CPCs. Tuam txhab uas muag uas deal nyob rau hauv kev kho mob thiab tshuaj yuav tsum paub txog qhov no thiab. Aside ntawm kev kho mob, Tuam txhab uas muag cov tuam txhab uas muag thiab nyiaj txiag npe siv feem ntau rau AdWords.

Lwm yam yuav xav txog thaum calculating tus nqi ntawm Adwords yog conversion tus nqi. Ib conversion tus nqi yog ib feem pua ntawm ib nyem tus nqi uas tau ua nyob rau hauv ib qho kev txiav txim. Piv txwv, Yog hais tias ib tug neeg clicks rau ib qhov txuas mus kos npe rau ib tug email subscription, Ib tug neeg siv AdWords yuav tsim ib code code khiav tus email subscriptions rau ntawd qhua. Qhov chaws no yuav xa cov sij hawm pings rau AdWords servers los correlate cov ntaub ntawv. Thaum cov ntaub ntawv yog compiled, Tus nqi ntawm txhua conversion faib los ntawm tag nrho cov clicks.

Nruab nrab nqi ntawm click vary lug thiab nyob ntawm keyword thiab kev lag luam. Ntawm qhov nrhiav network, Nruab nrab CPCs yog nyob ib ncig ntawm $2.32. Rau cov zaub network, lawv yog lawv $0.58. Yog xav paub ntxiv txog cov metrics, Mus xyuas peb AdWords metrics tsab xov xwm. Ib txoj kev txuag tau nyiaj rau AdWords yog siv keywords uas muaj ib tug zoo score. Zoo Score keywords khwv tau ib rankings rankings thiab txuag tau nyiaj.

Yog hais tias koj nyob nraum khiav ib PPC kev sib tw nrog Google, Nws tseem ceeb heev uas yuav to taub tus nqi nyem. Google muaj ib suite ntawm cov cuab yeej uas pab lag luam saib thiab ntsuas cov zoo ntawm lawv advertising. Qhov no muaj xws li Google tus kheej Google Analytics software, uas ntsuas tus nqi nyem. Tab sis ua ntej yuav txiav txim siab siv cov cuab yeej no, Kom paub tseeb tias koj nyob nraum siab paub txog tus nqi thiab lub sij hawm ntawm txhua cov kev sib tw. Tsis tas li ntawd, Lub tuam txhab li cas nyiaj yuav txiav txim seb tus nqi nyiaj nws cov nqi siv PPC advertising.

Conversion tracking

Conversion tracking hauv AdWords muaj ob peb kom zoo dua. Thawj, Nws yuav ua kom koj conversion tooj retrospectively, Yog crediting lub xeem nyem thiab lub transaction hnub. Fiab, Nws pub koj khiav tom qab conversions, los yog conversions uas tsis tshwm sim nyob rau hauv thawj lub limtiam ntawm khij cov txheeb cais. Rau qhov no, Koj yuav xav tsim ib tug tracking cookie uas yuav kawg peb caug hnub. Tus ntev ua noj, zoo dua, Thaum nws yuav pab koj khiav tag nrho cov conversions ua.

Thaum teem lub Website los yog hu rau On-Site conversions, Koj yuav xav kom cov View-by conversion qhov rais. Qhov no teev tracks qhua uas saib koj ntxiv tab sis tsis nyem. Cov neeg no tej zaum yuav rov qab los tom qab thiab hloov. Koj yuav teem lub sij hawm saib thiab conversion yuav tsum nyob qhov twg los ntawm ib hnub rau 30 Hnub. Koj kuj xaiv tau ib tug nqi custom, uas yuav khiav qhua rau txhua lub sij hawm ntev. Khiav conversions, Koj yuav tau paub tias ntxiv yog tau lub tsheb khiav.

Cov conversion tracking hauv Adwords yuav teem caij mus ntsuas cov xov tooj uas tshwm sim tom qab clicking koj ntxiv. Koj yuav xaiv tau los ntawm ntau hom kev xaiv raws li koj conversions zoo li cas. Website conversions, piv txwv, muaj xws li muas khoom thiab kos npe rau. hu xov tooj, On the other hand, Muaj xws li hu xov tooj uas keeb kwm ntawm koj ntxiv thiab ces mus rau tus neeg muas zaub lub xov tooj. Rau cov conversions conversions, Koj yuav tau ib tug xov tooj rau cov conversion yuav tsum tracked.

Conversion tracking hauv AdWords tsis ua hauj lwm nrog cov neeg muas zaub uas tsis muaj cookies enabled. Txawm tias feem ntau cov neeg siv internet browse nrog cookies enabled, Lawv yeej tseem disable cov conversion tracker cookie. Koj kuj siv tau ib conversion tracking plugin hauv AdWords hloov cov conversion code. Yog hais tias koj tseem muaj teeb meem, xav txog ib lub koom haum advertising los yog ib lub website tsim tawm. Lawv yuav zoo siab pab.

Negative keywords

Koj twb zaum hnov txog negative keywords hauv Adwords, Tab sis raws nraim li koj siv lawv? Qhov zoo tshaj plaws uas siv lawv? Zoo, Nws tseem ua tau yooj yim heev. Thawj, Koj yuav tsum tsim ib tug sib koom txheej tsis zoo keywords. Ces, Koj yuav pib ntxiv keywords rau koj cov kev sib tw. Li no, Koj yuav tau tsis txhob wasting nyiaj rau ib campaigns uas tsis hloov.

Thaum koj nyob nraum lub tsev koj daim ntawv teev, Nco ntsoov xaiv hom keywords zoo. Cov no yog cov nqe lus uas yog semantically txuas nrog, tiam sis tsis yog hais txog koj cov khoom los yog kev pab cuam. Ads uas qhia txog cov ntsiab lus uas tsis relevant rau koj cov khoom los yog kev pab yog kis tsis tau tej muag khoom, Li ntawd, koj yuav tsum tsis txhob siv cov keywords. Koj kuj siv tsis zoo keywords rau cov-muas nrhiav queries. Qhov no yuav pab tau koj campaigns cuag conversion nqi.

Thaum tsim ib daim ntawv teev tsis zoo keyword, Koj yuav tsum xaiv cov lus uas yuav nyuaj tshaj rau koj rank rau. Koj yuav siv tau keywords uas muaj plural cov ntaub ntawv ntawm cov lus los yog cov nqe lus uas koj tsis xav phiaj. Nyob ntawm koj lub hom phiaj, Koj yuav ntxiv negative keywords rau ib pawg los yog campaigns thiab kuj siv kab lus match tsis zoo los cais tej irrelevant nqe lus. Qhov no yuav pab tau koj txo koj CPC, thiab ua kom koj qhov chaw kawm ntawv.

Los ua ib daim ntawv uas tsis zoo keywords, Koj yuav tsum tsim ib pawg rau txhua hom keyword. Cov keywords yuav tsum npog txawv tswvyim hais txog industrial tuam txhab uas muag thiab manufacturing. Li no, Koj yuav tailor koj keywords thiab sib txuas lus nrog cov neeg. tiam sis, Koj yuav tsum saib xyuas tsis zoo keywords rau theem tsis ncaj ncees lawm. Lawv yuav muab ntxiv raws li qhov yuam kev. Yog koj xaiv qhov tsis ncaj ncees lawm, Koj yuav mus nrog ib mess ntawm ib cov kev sib tw.

Yog hais tias koj nyob nraum tshiab rau Adwords, Nws yog ib qho zoo tshaj plaws kom tej yam yooj yim. Tsis txhob ua ntau tshaj lub platform pub. Thiab ua siab ntev – Nws yuav siv sij hawm mus rau koj txhais taw ntub dej. Tsab xov xwm no yuav taug kev koj los ntawm cov thawj kauj ruam pib koj cov kev sib tw. Muaj ntau rau Adwords tshaj xwb teem tau ib cov kev sib tw, txawm li ntawd los. Nyeem ntawv kom paub ntxiv txog Split kuaj ntxiv thiab optimizing yuav tsaws nplooj ntawv.

Keyword kev tshawb fawb keyword

Thaum uas siv them-per-click advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb heev. Yog to taub li cas cov neeg muas zaub yog searching rau hauv internet, Koj yuav tsim tau cov ntsiab lus tseem ceeb. Nws kuj pab koj phiaj specific audiences, Xws li cov neeg ua hauj lwm hauv txoj kev ua lag luam kho mob los yog cov neeg xav nyob rau hauv spine phais. Piv txwv, yog hais tias koj lub hom phiaj yog spine surgeons, Koj yuav phiaj lawv nrog ib targeted ntxiv. Siv Google Keyword Planner yuav pab koj nrhiav tau txoj cai keywords.

Thawj, Siv ib tug keyword cuab yeej uas cia koj tshawb cov npe, Lus nug, thiab cov zej zog uas yog relevant rau koj lub website. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Thaum koj twb xaiv koj keywords, Koj sau tau cov ntsiab lus uas siv cov nqe lus no. Qhov no yuav ua rau kom muaj attracting qhua tshiab, pp Ntsia koj daim iav pom tom qab saib puas muaj tsheb khiav. Tom qab researching keywords, Xaiv qhov zoo tshaj plaws rau koj cov ntsiab lus.

Lwm cuab yeej rau keyword kev tshawb fawb yog Ahrefs. Qhov no dawb muab koj cov lus qhia txog keywords, nrog rau lawv nrhiav ntim ntim, sib txeeb, thiab lub website tsheb khiav. Nws kuj yuav qhia rau koj tias competitors muaj ib tug nrhiav ntim ntim thiab siv lwm cov tswv yim los rank siab nrhiav engines. Xyuas competitor cov websites ua ntej xaiv ib keyword rau phiaj. Tsis hais seb koj lub hom phiaj yog ib hom phiaj, Nws tseem ceeb heev uas yuav to taub qhov sib txeeb thiab seb lawv rank rau lub keywords koj xaiv.

Qhov tseem ceeb tshaj plaws hauv kev tshawb fawb keyword yog paub koj cov neeg tuaj saib. Koj xav ntes cov xim ntawm koj phiaj tuaj, Thiab paub txog seb lawv nyob nraum searching rau koj yuav pab koj ua ntawd. Qhov no yuav tau accomplished siv ib tug dawb keyword cuab yeej xws li Google tus Keyword Tool, los yog ib tug tseem ceeb keyword kev tshawb fawb xws li Ahrefs. Koj siv tau cov lus qhia no sau cov posts tshiab uas yog relevant rau koj cov neeg tuaj saib. Qhov no yog ib tug invaluable cuab yeej siv rau generating cov ntsiab lus tshiab.

Adwords kev sib tw lub hom phiaj

Google muab ntau hom kev taw qhia los pab koj xaiv qhov zoo tshaj plaws rau koj lub website. Koj yuav xaiv tau cov qauv kawm thiab kev lis kev cai conversion hom phiaj, Thiab lawv yuav pab tau rau bidding tswv yim. Yog hais tias koj muaj ib lub khw hauv internet, piv txwv li, Tej zaum koj yuav tau siv cov hom phiaj conversion hom phiaj kom tus nqi nyiaj uas koj ua kom muaj. Ces, Koj yuav ntxiv conversion yam xws li sau ib daim ntawv ua los yog muas khoom. Los ua ib cov kev sib tw Adwords rau khaub ncaws khw, ua raws li cov tswv yim no.

Ua ntej launching ib Google Adwords kev sib tw, Txiav txim seb koj puas kam siv. Ib txoj cai zoo ntawm thumb yog siv tsawg kawg yog $20-$50 ib hnub. Tej zaum koj yuav tau siv ntau los yog tsawg dua nyob ntawm qhov sib txeeb ntawm cov keywords thiab tus kwv yees li ntawm CPC. Koj yuav tsum paub tias tus nqi kis tau ib tug neeg muas zaub los yog ua ntej teem ib pob nyiaj siv. tiam sis, Nws tseem ceeb heev uas yuav tau teem cov hom phiaj realistic thiab ua kom kho kom maximise tau.

Phua kuaj ntxiv

Thaum koj nyob nraum phua kuaj ntxiv nyob rau hauv Adwords, Koj yuav xaiv tau ob versions uas txawv characteristics. piv txwv li, ua ntej, Tej zaum koj yuav capitalize tus thawj cim thaum nyob rau hauv ob, thiab vice versa. Tsis tas li ntawd, Koj yuav hloov cov zaub URL rau ob versions versions. Li no, Koj yuav tau saib uas ntxiv yog zoo dua. Ces, Koj yuav xaiv tau uas siv tau.

Txiav txim seb leej twg ua tau zoo dua lwm yam, Koj yuav siv tau phua software. Cov kev pab cuam software cia koj pom ntau yam metrics, Xws li nyiaj thiab conversions. Cov metrics tseem ceeb heev rau qhov zoo ntawm koj lub lag luam, Li ntawd, xaiv cov uas ncaj qha mus rau koj cov qhabnias. Piv txwv, Koj yuav tsom xam tau ntau qhov chaw hauv lub website thiab txiav txim seb leej twg yuav ua rau cov nyiaj tau los. Split kuaj software yuav qhia koj tias tsheb khiav yog feem ntau rau koj lub lag luam.

Tom qab xaiv qhov variants variants, Nws yog lub sij hawm los tsom xam cov ntsiab lus. ua li ntawd, go to “Saib keeb kwm hloov keeb kwm” thiab nrhiav hnub thiab lub sij hawm uas txhua teev tau hloov. Piv txwv, Yog hais tias koj ua hloov rau koj phau ntawv ntxiv rau lub Cuaj hlis 23 thaum 7:34 pm, nyem rau ntawm qhov “Qhia kom paub meej” txuas lub sijhawm thiab hnub uas koj hloov qhov kev hloov.

Phua kuaj ntxiv nyob Facebook, Nco ntsoov xaiv ib pob nyiaj siv uas yields tau. Facebook muaj tsawg kawg thiab pom zoo pob nyiaj siv uas koj yuav tsum ua raws li. Ces, phua cov nyiaj equally ntawm ob teev. Yuav kom tau ib tug ntau tshwm sim, Xyuas kom paub tseeb tias cov txheeb cais tseem ceeb ntawm qhov txawv. Yog hais tias koj nyob nraum unsure, siv tus nqi conversion metric. Tus nqi nruab nrab ib nyem rau ob teev tej zaum yuav siab thiab vice versa.

Optimizing yuav tsaws nplooj ntawv

Kuaj cov zoo ntawm ntau yam hais txog koj cov nplooj ntawv yuav tsaws yog qhov tseem ceeb optimization. Ib txoj kev los ntsuas cov ntsiab lus zoo sib txawv yog siv cov maps maps. Cov no yuav qhia tau koj qhov chaw uas cov neeg muaj clicking rau koj nplooj ntawv, Seb lawv yuav ignoring hu rau tes hauj lwm los yog focusing rau lwm yam uas tsis yog-tseem ceeb hais. Yog nrhiav qhua tus cwj pwm coj, Koj yuav tau hloov koj qhov chaw. Thaum tshav kub maps yog ib txoj kev uas yuav kuaj koj cov nplooj ntawv yuav tsaws nplooj ntawv, Tsuav yog tsis tib txog kev txhim kho lawv. Lwm cov ntaub ntawv visual ntaub ntawv muaj xws li scroll maps, overlays, thiab daim ntawv qhia txog.

Nplooj ntawv ceev yog ib qhov tseem ceeb tshaj los xav txog. Yog hais tias koj yuav tsaws nplooj ntawv yuav siv sij hawm ntev dhau mus load, qhua yuav poob paj sai sai. Qhov no yuav ua rau ib tug nqi bounce tus nqi, Uas alerts Google ntawm cov neeg txom nyem kev thiab tej zaum yuav muaj feem rau Ad Rank. Siv browser caching thiab minimizing ruaj phau ntawv, Koj yuav ua tau kom cov nplooj ntawv ceev thaum tib lub sijhawm qis CPC. Yog thaum hais txog tej teeb meem no, Koj yuav ua kom cov neeg siv kev ntawm koj cov nplooj ntawv yuav tsaws thiab txhim kho nws cov nqi conversion.

Ib nplooj ntawv zoo tsim yuav tsaws nplooj ntawv yog tseem ceeb heev rau maximizing conversions. Nws yuav tsum tau dawb clutter thiab yooj yim rau navigate. Nws yuav tsum tau yooj yim rau navigate, Li ntawd, cov qhua yuav tau prompted coj tes hauj lwm sai sai. Nws yuav tsum yooj yim rau navigate, thiab yuav tsum muaj cov ntaub ntawv hais txog cov khoom los yog kev pab rau kev muab. Ib nplooj ntawv yuav tsum tau zoo nyob rau hauv tag nrho cov kev no rau boost nyiaj. Thawj kauj ruam hauv optimizing koj yuav tsaws nplooj ntawv yog kuaj thiab soj ntsuam qhov tseem ceeb propositions. Lwm, Kuaj thiab tweak daim teb kom lawv compelling ntau compelling. Thaum kawg, Ntxiv cov pov thawj rau koj yuav tsaws nplooj ntawv kom credibility.

Nrhiav conversions

Yog ib qhov tseem ceeb tshaj plaws hauv tracking conversions nrog Adwords yog taw cov hom conversion. Conversions vary nyob rau hauv tus nqi nyob ntawm seb yam uas ua tes hauj lwm. Nyem-mus txog thiab muag khoom, piv txwv, Ob leeg yog ob leeg ib daim ntawv conversion, thiab yog li ntawd, tus nqi ntawm txhua yam varies. Koj kuj siv tau cov qauv attribution los txiav txim seb daim credit ntau npaum li cas muab rau txhua hom conversion. Yog hais tias koj tsis paub yuav attribute conversions, Ntawm no yog ib co kauj ruam los pab koj pib:

xub thawj, Xyuas kom koj muaj ib qhov chaw ntiaj teb no tag nrho, los yog ib tug code uas cov ntaub ntawv txhua conversion. Piv txwv, Yog hais tias koj muaj ib lub website los yog ib lub website uas ntseg ib tug xov tooj, koj conversion code yuav kaw tau hu rau koj. Koj kuj siv tau ib tug neeg conversion code khiav xov tooj. Li no, Koj tus account AdWords yuav tau txais ib tug unique tracking code thaum ib tug qhua clicks rau ib tug xov tooj txuas.

Lwm txoj kev khiav conversions nrog Adwords yog teem caij tracking codes rau txhua nplooj ntawv ntawm koj lub website. Koj yuav sau ib daim ntawv rau AdWords lub website ua li ntawd los yog yav tas los ib code rau hauv koj lub web page. Thaum twg qhov no yog ua li cas, Koj yuav npe rau conversions thiab khiav cov kev kawm ntawm txhua ntxiv. Yog hais tias koj xav paub xyov muaj pes tsawg tus neeg yeej tau converting los ntawm koj ntxiv, Qhov no yog qhov zoo tshaj plaws los ntsuas koj cov kev sib tw.

Thaum koj twb teeb ib conversion code rau koj qhov chaw, Koj yuav nruab Google Tag tus thawj tswj khiav qhov zoo ntawm txhua ad-click. Nws yuav qhia koj los ntawm txoj kev kauj ruam-ntawm-kauj ruam, nrog rau kev siv conversion ID, ib daim ntawv lo conversion, thiab ib txuas. Google Tag Tus thawj tswj yuav tau muab koj tus JSON export koj xav tau. Koj yuav ces configure cov tags thiab khiav cov conversions nrog Adwords.

Muaj ntau yam uas koj yuav tsum paub ua ntej launching ib cov kev sib tw ntxiv nyob Adwords. Yog hais tias koj nyob nraum unsure uas pib, Nyeem zaj no kom paub txog Keyword lawv, Targeting xaiv, bidding, thiab Conversion tracking. Koj yeej tseem kos tau ob lub thawv thiab luam thiab yav tas los ntxiv los ntawm lwm qhov chaw. Thaum koj twb luam koj ntxiv, xyuas kom koj hloov tus xav xwm tshiab thiab luam yog hais tias xav tau. Thaum kawg, Koj qhov ntxiv yuav tsum zoo li cov ones koj nrhiav tau thaum piv rau lawv.

Keyword lawves

Google twb nyuam qhuav kuav los tiag tawm ib feature tshiab hu ua 'Keyword Lawv’ Uas yuav pab advertisers phiaj lawv ntxiv npaum li cas. Tus keyword lawv yuav muaj nyob rau hauv cov kev sib tw Smart Campaigns feature hauv lub limtiam tom ntej. Google tshaj tawm ib tug tswv tsev tshiab tsim los mitigate cov teebmeem ntawm COVID-19 shutdowns, Ntse Campaigns. Nyeem kom paub seb yuav coj kom zoo dua cov cuab yeej tshiab. Wb dhia mus rau ob peb xwb.

Ib kom zoo dua ntawm keyword lawv yog tias lawv ua comparisons ntawm keywords nyob rau hauv cov qeb yooj yim. Piv txwv, Nws tsis yooj yim los piv rau cov kev kawm txawv keywords rau nkawm khau thiab tiab thaum lawv nyob nraum grouped nyob rau hauv cov pab pawg neeg ib pawg. tiam sis, yog koj ua raws li ib lub tswvyim logical lawv tswvyim, Koj yuav tau yooj yim piv keyword kev kawm nyob campaigns thiab ntxiv pawg. Li no, Koj yuav muaj ib daim duab clearer uas keywords yog profitable rau txhua yam khoom qeb.

relevancy – Thaum tib neeg siv Google nrhiav engines mus nrhiav khoom, Ntxiv uas muaj relevant keywords muaj feem ntau yuav tau clicked. Relevance kuj pab txhim kho qhov zoo score thiab clickthrough tus nqi. Siv cov keywords sib txawv, Koj txuag tau nyiaj thiab lub sij hawm. Ob peb tug tswv yim tseem ceeb los txhim kho keyword relevancy muaj xws li:

Targeting xaiv

Koj yuav xaiv siv cov kev sib tw-theem targeting rau mobile thiab zaub ntxiv. Kev sib tw targeting yog feem ntau siv rau tag nrho cov ntxiv nyob rau hauv cov kev sib tw, thiab ib pawg yuav override kev sib tw targeting. Hloov koj cov kev sib tw targeting, Koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab, ces nyem rau qhov chaw lub hom phaj. Nyem Edit rau modify qhov chaw lub hom phaj uas koj tau xaiv. Koj yuav cais tau qhov chaw ntawm koj lub hom phiaj tuaj. Xwb, Koj yuav kho tau tus twv rau tej chaw.

Lwm tseem ceeb nam ntawm ib kev tawm advertising kev sib tw yog zoo targeting. YouTube, piv txwv, pub koj phiaj los ntawm desktop, ntsiav tshuaj, los yog mobile li. Koj kuj xaiv seb los tsis tus ntxiv yuav tshwm sim nyob rau hauv ib thaj av ntawd. Ntau hom lag luam ob lub teb chaws thiab zos, Li ntawd, nws tseem ceeb heev uas yuav tau xav txog qhov twg cov neeg tuaj saib lub neej. Yog hais tias koj nyob nraum sim mus cuag ib tug neeg tuaj saib loj, Tej zaum koj yuav tau siv xov targeting. Tiam sis yuav tsum paub hais tias xov targeting tej zaum yuav sab heev rau koj lub lag luam hauv zos.

Siv affinity audiences yuav pab koj phiaj koj cov neeg tuaj saib raws li nyiam, cwj pwm, thiab lwm yam lus. Li no, Koj yuav tau mus cuag cov neeg uas feem ntau yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Tsis tas li ntawd, Koj yuav phiaj tau cov neeg ncaj qha los ntawm koj lub website los yog keywords. Google Adwords yuav siv koj cov ntaub ntawv keyword los tsim koj cov neeg tuaj saib affinity. Ces, Koj yuav tshwm sim pem lub taub hau txoj cai raws li lawv nyiam, cwj pwm, thiab cov ntaub ntawv hais txog kev ua kom haum.

Retargeting ntxiv yog ib qho kev xaiv zoo kawg thiab yog hais tias koj tsis paub tias cov neeg tuaj saib koj nyob nraum targeting. Remarketing pub koj mus cuag qhua thaum retargeting pub koj phiaj tshiab ones. Tib yam siv rau zaub ntxiv rau lwm cov websites. Tej zaum koj yuav tau phiaj ntau nplooj ntawv rau koj cov kev sib tw ntxiv. Tej kev no pab tau peb li cas, Koj yuav mus txog ib tug neeg tuaj saib loj. Yog hais tias koj xav mus cuag ib tug neeg tuaj saib wider, Koj yuav phiaj ntau nplooj ntawv rau ib lub npe.

Thaum keyword targeting lawm lub backbone uas them txij thaum nws pib, Cov neeg tuaj saib targeting yog ib qho tseem ceeb rau hauv internet advertising. Nws pub koj xaiv leej twg pom koj ntxiv thiab xyuas kom meej tias koj advertising nyiaj mus rau cov neeg feem coob yuav. Li no, Koj yuav paub tseeb tias yuav tau ib tug xa rau koj cov nyiaj siv. Nws tseem ceeb heev uas yuav tsum nco ntsoov xa rov qab mus rau koj zoo thaum txiav txim siab rau cov neeg tuaj saib targeting.

bidding

Koj yuav xaiv tau ob txoj kev bidding rau Adwords. Feem ntau yog raug nqi ib Nyem (CPC). Hom bidding yuav tsum advertisers txiav txim seb lawv nyob nraum kam them rau txhua nyem. Txoj kev no yog qhov uas tus txheej txheem txheem, Tab sis tsis yog tib txog kev twv. Muaj ntau lwm txoj kev, thiab. Ntawm no yog ib txhia xwb:

Khoom keywords tsis raws nraim keywords rau AdWords (PPC). Cov no yog cov npe thiab piav tias neeg yeej hom rau hauv qhov nrhiav bar. Koj yuav tau hloov cov npe yog profitable queries pib hnyuj hnyo hauv koj cov kev sib tw PPC. Ntawm no yog ib co tswv yim los optimize koj keyword xaiv. Nyob rau hauv PPC ntxiv, showcase tus seller ntsuam xyuas. Thiaj li yuav maximize conversions, Koj yuav tau kho koj keywords thiab bids.

Automated twv tswv yim yuav pab koj coj tus guesswork tawm ntawm them ntxiv, Tiam sis manually kho koj twv yuav muab koj zoo tau. Thaum koj twv txiav txim seb koj yuav them rau ib tug tseem ceeb keyword, Nws tsis tas txiav txim seb qhov twg koj rank hauv Google tus nrhiav tau. In fact, Google tsis xav kom koj tau saum tej teev rau koj keyword yog hais tias koj nyob nraum siv ntau tshaj tsim nyog. Li no, Koj yuav tau txais ib tug saib ntawm koj ROI.

Koj kuj siv twv modifiers phiaj geographic chaw, electronic li, thiab sij hawm frames. Yog siv twv modifiers, Koj yuav xyuas kom meej tias koj ntxiv tshwm sim rau cov websites relevant. Nws tseem ceeb heev uas yuav tau saib koj ntxiv thiab bids kom paub tseeb tias koj nyob nraum tau qhov zoo TSHAJ PLAWS ROI. Thiab tsis txhob hnov qab los saib xyuas cov kev kawm ntawm koj ntxiv thiab bids – Tsuav yog tseem ceeb heev rau qhov zoo ntawm koj cov kev sib tw advertising.

Ntse campaigns faib lawv bidding rau ntau yam “ib pawg.” Lawv muab kaum tsib caug hais txog cov nqe lus nyob rau hauv txhua pawg, thiab ntsuam xyuas ib tug neeg twg. Google siv ib twv ntau twv rau txhua pab pawg neeg, Li ntawd, qhov uas zoo qab cov kev sib tw yog ntse faib cov nqe lus. Li ntawd, yog li, Yog hais tias koj xav kom koj ntxiv kom tso tawm pem lub taub hau koj phiaj tuaj, Koj yuav tsum ua ntse kev txiav txim siab txog bidding rau Adwords. Li no, Koj qhov ntxiv yuav mus txog koj lub hom phiaj tuaj thiab nce muag khoom.

Conversion tracking

Yuav kom koj xa koj cov ntaub ntawv rov qab mus rau ib tug siv, Koj yuav tsum teeb Adwords conversion tracking. Koj yuav ua tau qhov no los mus hauv ntau hom conversions. Koj kuj xaiv tau ROI los mus nkag rau qhov tseem ceeb rau ntau cov ntsiab lus. Koj yuav xaiv tau conversions tsis pub dhau ib lub sij hawm, piv txwv, Txhua zaus ib tug neeg reloads koj ntxiv. Li no, Koj yuav khiav tau pes tsawg tus neeg tau saib koj ntxiv, tab sis tsis tas yuav ib yam dab tsi.

Thaum koj twb DVR Adwords conversion tracking, Koj yuav export cov ntaub ntawv rau Google Analytics saib uas ntxiv tau coj mus rau cov conversions feem ntau conversions. Koj yuav txawm import cov conversions rau Google Analytics. Tab sis kom paub tseeb tias tsis mus double-track thiab import cov ntaub ntawv los ntawm ib qhov chaw rau lwm. Txwv tsis pub, Tej zaum koj yuav mus nrog ob daim ntawv luam tib yam nkaus. Qhov no yuav ua tau teeb meem. Qhov no yog ib qho teeb meem thiab yuav zam tau kom tsis txhob siv ib zaug xwb AdWords conversion tracking cuab yeej.

Thaum koj tseem siv Adwords conversion tracking kom koj ua hauj lwm ntau npaum li cas, Nws yuav ua tau sij hawm-consuming thiab frustrating kom paub seb tej hauj lwm thiab dab tsi tsis. Qhov tseem ceeb yog los txiav txim seb hom conversions teeb meem feem ntau rau koj lub lag luam thiab khiav lawv. Thaum koj twb txiav txim siab seb hom conversions koj mam khiav, Koj yuav tau txiav txim seb nyiaj npaum li cas koj nyob nraum ua nrog txhua nyem los yog conversion.

Yuav tau pib nrog Adwords conversion tracking, Koj yuav tau txuas Google Analytics rau koj lub website. Koj yuav tau xaiv cov qeb qeb thiab lub npe conversions hauv Google Analytics. Conversion tracking yog pab tau rau tracking cov zoo ntawm ads thiab tej yam ntawm cov neeg muas zaub. Txawm tias ib tug me nce rau conversion tus nqi yuav pab tau koj loj hlob koj lub lag luam. Vim txhua nyem nqi nyiaj, Koj yuav xav paub dab tsi ua hauj lwm thiab dab tsi tsis yog.

Tus Google Tag Assistant yuav pab tau koj teeb conversion tracking rau koj lub website. Koj kuj siv Google Tag Tus thawj tswj los siv nws. Siv cov Google Tag Assistant, Koj yuav xyuas tau cov txheej xwm ntawm cov conversion tracking tags. Thaum cov tag nrho yog qhia txog, Koj yuav siv tau cov Google Tag Assistant plugin saib yog hais tias koj conversion tracking code ua hauj lwm. Thiab nco ntsoov siv ib lwm conversion tracking txoj kev uas ua haujlwm zoo rau koj lub website. Cov tswv yim no yuav pab tau koj tawm hauv koj cov campaigns Adwords campaigns.

Yog hais tias koj nyob nraum tshiab rau Adwords, Tsis tau ntes tau hauv lub nyuab lus. Khaws nws yooj yim los ua qhov tsawg kawg nkaus uas lub platform tso cai. ntxiv thiab, Nco ntsoov tias AdWords yuav tsum tau lub sij hawm thiab siab ntev. Yog hais tias koj nyob nraum tsis paub tseeb seb qhov twg pib, Ntawm no yog ib co tswv yim uas koj pib:

Keyword kev tshawb fawb keyword

Thaum keyword kev tshawb fawb rau Adwords yog time-consuming, Nws yog ib tug tsim nyog thawj kauj ruam ntawm ib cov kev sib tw zoo. Txom nyem keyword kev tshawb fawb yuav raug nqi koj txhiab tus las nyiaj hauv tu muag khoom. qhov zoo ces, Muaj ntau txoj kev yooj yim rau refine koj kev tshawb fawb keyword. Ntawm no yog ib co tswv yim uas koj pib:

Siv lub Keyword Planner. Qhov no yuav qhia rau koj ntau npaum li cas lub tsheb khiav tau txhua lub hlis. Yog lub tsheb khiav spikes thaum lub caij ntuj sov, Koj yuav xav phiaj cov keywords. Kuj, Siv cov Keyword Planner mus nrhiav lwm yam keywords raws li koj constraints. Koj yuav txawm browse los ntawm 175,000 keywords siv no cuab yeej. Thaum koj twb narrowed cia koj daim ntawv teev, xaiv cov ones tshaj plaws. Xyuas kom paub tseeb tias koj tus keyword sib txeeb, Thaum nws yuav cawv tau zoo ntawm koj cov kev sib tw.

Tsis txhob siv cov keywords txhua lub hlis. Koj yuav poob nyiaj yog hais tias koj xaiv keywords uas yog sis tw. Ntev tail keywords yog zoo kawg thiab rau blog posts, Tab sis lawv yuav tsum loj hlob nyob rau tej chaw lub hlis tom qab lub hlis. Peb mam li npog ntev tail keywords yav tom ntej. Ib txoj kev mus xyuas tej chaw ntawm ib keyword yog siv Google Trends. Yog hais tias tsis muaj ntaub ntawv rau tej chaw ntawm ib tug tseem ceeb keyword, Koj tsis tau siv nws nyob rau hauv Adwords.

Keyword kev tshawb fawb tseem ceeb heev yog ib feem tseem ceeb heev ntawm organic nrhiav li cas. Nws yog ib kauj ruam tseem ceeb nyob rau hauv koj txoj kev zoo, Thaum nws muab insight rau hauv koj lub hom phiaj tuaj saib cov neeg tuaj saib. Koj mam li siv tau cov ntaub ntawv koj nce ntawm qhov kev tshawb fawb no los refine koj cov ntsiab lus thiab SEO zoo. Qhov no yuav yog ib tug nqi ntau dua organic tsheb thiab hom awareness. Qhov zoo tshaj plaws SEO campaigns pib nrog keyword kev tshawb fawb thiab cov ntsiab lus creation. Thaum koj cov ntsiab lus thiab lub website luam tawm, Koj cov kev siv zog SEO yuav optimized rau lub keywords koj twb nrhiav tau.

Bidding qauv

Muaj ob hom twv tswv yim hauv Adwords: manual thiab enhanced. Manual CPC aims ntawm tsav tsheb zoo thiab xyuas kom meej tias ib click-by tus nqi. Enhanced CPC tsom rua maximizing click-by nqi thaum tiv thaiv tsis tau siv. Ob leeg manual thiab enhanced CPC tswv yim yog time-consuming. Thaum manual CPC generates ntau tshaj ntawm clicks, enhanced CPC yog zoo rau kev ua hom awareness thiab sau cov ntaub ntawv rau yav tom ntej conversion.

Nqi-per-click (CPC) Yog qhov twv tshaj plaws rau Adwords. Nws feem ntau siv rau campaigns uas phiaj ib cov neeg tuaj saib me me thiab tsis tas yuav tsum tau ib ntim loj ntim ntawm tsheb khiav. Tus nqi-per-mille bidding txoj kev yog pab tau rau ob hom campaigns vim hais tias nws muab insights rau hauv cov impressions impressions. Cov ntaub ntawv no tseem ceeb heev nyob rau hauv cov kev sib tw mus sij hawm ntev li cas campaigns. Yog hais tias koj pob nyiaj siv yog nruj, Xav txog ib tug manual CPC bidding zoo.

Bidding qauv rau Adwords yog ib txoj complex uas utilizes ib tug xov tooj ntawm cov txheej txheem optimize ntxiv campaigns. Nyob ntawm koj cov kev sib tw objectives, Koj yuav teev ib twv ntau twv rau ib keyword los yog manually kho tus twv raws li cov conversions thiab muag khoom. Rau cov neeg siv ua ntej, dynamic bidding yuav siv tau los khiav conversions thiab kho tus twv raws li. Ib cov kev sib tw zoo yuav ua rau twv thaum cov kev sib tw lub hom phiaj yog ntsib.

Manual bidding yuav siv tau los fine-tune ad targeting. Manual bidding yuav siv tau rau ib pawg thiab ib tug neeg keywords. Manual CPC bidding yog zoo suited rau pib campaigns thiab cov ntaub ntawv sib sau ua ke. Siv qhov uas zoo, Koj tsuas them thaum ib tug clicked clicked. Manual CPC bidding pub koj tweak koj bids ib lub zuj zus mus cuag optimal tau. Koj kuj xaiv tau ib CPC ntau CPC kom tswj koj cov kev sib tw.

Nyem-mus txog tus nqi

Txoj kev tshawb no tso tawm los ntawm WordStream rau qhov nruab nrab click-by tus nqi (CTR) Rau AdWords campaigns pom tias nws ranged los ntawm 0.35% mus rau 1.91%. Txoj kev tshawb no kuj pom muaj tej yam uas nce los yog txo CTR, nrog rau cov clicks ib ntxiv, tus nqi nias (CPC), thiab tus nqi tes ua tes hauj lwm (CPA).

Thaum siab CTR txhais tau tias impressions siab, Qhov no tsis txhais hais tias ib cov kev sib tw ua hauj lwm zoo. Siv cov keywords tsis ncaj ncees lawm yuav raug nqi nyiaj thiab tsis hloov. Qhov ntxiv yuav tsum tau kuaj hauv txhua nam ntawm lawv creation kom lawv muaj li relevant rau cov neeg tuaj saib tau. Aside ntawm keyword kev tshawb fawb, Ib cov ntsiab lus yuav tsum tau optimized rau boost CTR. Ntawm no yog ib co tswv yim rau kev txhim kho koj CTR:

Thawj, Txiav txim seb hom website koj nyob nraum khiav. Piv txwv, eCommerce websites yuav muaj ib sab CTR dua cov hlau lead tiam. Rau eCommerce websites, Cov kev sib tw hauv zos yuav ua rau CTR, Raws li tau txais kev pab ntseeg hauv zos lag luam. Thaum phau ntawv thiab cov duab ntxiv tsis yog cov persuasive rau cov websites tiam, Cov lus qhia thiab compelling ntxiv yuav pab tsav tsheb saib curiosity. Qhov no yuav thaum kawg ua rau ib click-by. tiam sis, Tus CTR nyob ntawm ntau yam, nrog rau hom kev muaj thiab lub network.

Ua CTR yog ib lub caij tseem ceeb ntawm them-per-click advertising. Ib tug ctR ncaj qha mus rau nqi ib nyem, txiav txim seb zoo score. Lub click-by tus nqi yog xam los ntawm dividing cov impressions los ntawm cov clicks. Yog hais tias koj CTR saum toj no tsib feem pua, Nws txhais tau tias ib feem coob ntawm cov neeg uas pom koj ntxiv yuav nyem lawv. Tsuav qhov no yog cov ntaub ntawv, Nws puas tsim nyog optimizing koj them-per-click ntxiv rau ib ctR.

Negative keywords

In Adwords, cov lus tseem ceeb keywords yog lo lus los yog cov nqe lus uas tiv thaiv koj ntxiv los hnyuj hnyo thaum ib tug neeg siv luag tshawb rau lawv. Koj tsim tsis zoo keywords los ntxiv ib rho tawm ua ntej ib keyword los yog kab lus. Koj siv tau lo lus los yog kab lus ua ib tug tsis zoo keyword, Xws li 'ninja cua fryer'. Ib tug tsis zoo keyword yuav ua tau li sab los yog raws li koj xav tau. Ntawm no yog ib co kev siv keywords hauv koj Adwords campaigns.

Tus default negative keyword match hom yog tsis zoo match. Qhov no txhais tau tias tsis zoo match keywords yuav tsis qhia txog queries uas muaj tag nrho cov nqe lus tsis zoo. Yog koj tsuas muaj ob peb lo lus tsis zoo nyob rau hauv koj query, koj qhov ntxiv yuav tsis qhia. Qhov no txhais tau tias koj yuav tau tsim campaigns sai los xaiv tsis zoo match keywords. Tab sis koj yuav tsum ceev faj thaum xaiv tsis zoo match keywords. Koj tsis xav mus tua nrog ib cov kev sib tw uas tsis muaj kev muag khoom.

Koj yuav siv tsis zoo keywords ntawm cov pab pawg neeg ntxiv los tiv thaiv koj ntxiv los ntawm cov nqe lus generic. Li no, Koj yuav tau thaiv tawm tej luag tshawb uas tsis thov kom koj pab pawg neeg ntxiv. Qhov no zoo yog pab tau thaum koj xav txwv tej pawg. Tus tsis zoo keyword yuav automatically ua tus default negative keyword rau yav tom ntej ad pawg. Cia li paub tseeb tias xyuas Google lub website thiab cov pab pawg neeg ntxiv rau tej ambiguities.

Koj cov lus siv negative keywords pib nrog nrhiav keywords uas yog irrelevant rau koj lub lag luam. Thaum koj tau muab cov keywords no, Koj yuav tsum siv cov ntsiab lus nrhiav tau cov ntsiab lus tab sis nrhiav tau in-depth nrhiav queries rau cov keywords. Saib daim ntawv qhia no nquag los xyuas kom meej tias koj ntxiv yog tsis yog koj lub sij hawm zoo thiab nyiaj rau irrelevant keywords. Nco, Koj yuav tsis ua ib muag khoom yog hais tias koj tsis phiaj txoj cai! Yog hais tias koj tsis siv cov keywords hauv Adwords, Koj yuav mus nrog ib cov kev sib tw stale ntxiv.

Targeting koj cov neeg tuaj saib

Yog hais tias koj nyob nraum xav txog kev siv remarketing campaigns nyob rau hauv koj cov kev sib tw AdWords, Koj yuav xav phiaj tej pawg neeg. Cov pab pawg neeg no twb browsing lub web, Tab sis koj yuav ntxiv los yog cais cov pab pawg neeg. Yog hais tias koj nyob nraum targeting demographics, Koj yuav xav xaiv lawv ua ntej koj pib lub tsev koj cov kev sib tw. Siv Google tus neeg tuaj saib tus thawj tswj yuav pab koj txiav txim seb pawg phiaj thiab ntau npaum li cas lawv muaj txog koj.

Nrhiav ib tug neeg tuaj saib suitable, Koj yuav tsum xub txiav txim seb koj lub website phiaj thiab hom lus. Yog hais tias koj lub hom phiaj tuaj nyob hauv teb chaws As Mes Lis Kas, Ces targeting lawv nrog teb chaws Asmeskas lus yuav ineffective. Ua txhais tau tias, yog koj lub website tsuas muaj cov neeg muas zaub hauv zos, Koj yuav tsum phiaj cov neeg uas nyob rau cheeb tsam koj nyob. piv txwv li, Yog hais tias koj nyob nraum ib lub zos plumber, Koj tsis phiaj neeg uas nyob hauv Teb Chaws Asmeskas.

Thaum targeting koj cov neeg tuaj saib nrog Adwords, Koj yuav siv tau cov audiences zoo ib yam li cov neeg uas muab cov nyiam thiab cwj pwm coj. Tsis tas li ntawd, Koj yuav tsim cov neeg tuaj saib los ntxiv relevant keywords, URLs, thiab apps rau koj cov neeg tuaj saib. Qhov no yog ib txoj kev zoo kawg thiab rau phiaj cov neeg tuaj saib cov neeg tuaj saib cov neeg tuaj saib. Qhov no tso cai rau koj mus cuag cov neeg uas twb noj ib tes hauj lwm rau koj lub website. Thaum kawg, Qhov tseem ceeb rau cov neeg tuaj saib targeting yog to taub dab tsi ua rau ib tug neeg nyem rau koj ntxiv.

Thawj kauj ruam hauv tsim ib tug zoo Adwords kev sib tw yog targeting koj cov neeg tuaj saib. Adwords’ Cov neeg tuaj saib targeting nta yuav pab tau koj phiaj cov neeg uas muaj expressed txaus siab rau koj cov khoom los yog kev pab cuam. Qhov no yuav ua kom koj cov kev sib tw txoj kev kawm, Thaum decreasing koj ad siv rau uninteresting eyeballs. Koj kuj tseem phiaj tau cov neeg uas tau xyuas koj lub website los yog app. Qhov no yuav pab koj zoo phiaj koj cov neeg tuaj saib thiab txhim kho koj bidding zoo.

Ua ntej yuav sim siv Adwords, Koj yuav tsum tau tshawb fawb koj keywords. Tsis tas li ntawd, Koj yuav tsum paub xaiv ib match hom, Uas hais txog li cas zoo Google qhov yuam kev koj keyword nrog cov neeg yog searching rau. Txawv match hom muaj xws li exact, kab lus, thiab sab nraud. Koj xav xaiv qhov exact match hom, thiab sab yog qhov tsawg kawg ntais ntawv match. Yog hais tias koj nyob nraum tsis paub tseeb tias hom kev xaiv, Xav txog scanning koj lub website thiab de qhov zoo tshaj plaws raws li nws cov ntsiab lus.

Keyword kev tshawb fawb keyword

Ib txoj kev zoo ua rau koj cov kev sib tw AdWords yog los tsim keyword kev tshawb fawb. Koj yuav siv Google tus dawb keyword cuab yeej, Tus Keyword Planner, los yog lwm cov kev tshawb fawb keyword. Yog li ntawd, yog li ntawd,, Koj kev tshawb fawb yuav tsum kub siab rau cov ntsiab lus uas muaj lub sij hawm ntau tshaj ntawm ranking hauv Google luag tshawb. Ib buyer persona yog ib profile ntawm cov neeg zoo tagnrho. Nws paub meej txog lawv cov cim xeeb ceem, hom phiaj, txoj kev sib tw, cawv, thiab muas tsis tau. Siv cov lus no, Koj yuav xaiv tau qhov tseem ceeb tshaj plaws keywords rau koj cov kev sib tw AdWords. Koj kuj siv cov cuab yeej tseem ceeb xws li Alexa kom tau ntaub ntawv rau competitors thiab them keywords.

Thaum koj muaj ib daim ntawv teev cov keywords, Koj yuav refine koj daim ntawv teev npe mus nrhiav cov ones uas yuav ua tau lub siab rov qab. Ib seeded keyword yog ib kab lus nrov uas piav ib yam khoom los yog kev pab. Piv txwv, “qhob noom xim kasfes” tej zaum yuav yog ib tug noob zoo seedword. Ces, Siv ib tug keyword xaiv xws li Google tus Keyword Tool, nrhiav lwm yam ntsiab lus. Koj yuav txawm siv thaum lawv tseem hais txog cov ntsiab lus ntxiv refine koj zoo.

Nws tseem ceeb heev ua koj cov kev tshawb fawb keyword nyob rau theem thaum ntxov ntawm koj cov kev sib tw. Ua li ntawd, yuav xyuas kom meej tias koj pob nyiaj siv yog tsim nyog thiab koj cov kev sib tw muaj qhov zoo tshaj plaws uas zoo tshaj plaws. Dhau li ntawm txiav txim seb cov clicks yuav tsum tau ua kom muaj ib tug nqi nyiaj, Kev tshawb fawb keyword kuj xyuas kom meej tias koj yog targeting txoj cai keywords rau koj cov kev sib tw. Nco, Tus nqi nruab nrab ib nyem yuav txawv dramatically ntawm keyword rau keyword thiab kev lag luam rau kev lag luam.

Thaum koj twb nrhiav tau txoj cai keywords, Koj nyob nraum npaj nrhiav seb competitors ua rau lawv cov websites. SEO muaj xws li sib txawv ntawm cov lag luam li cas, Xws li mentions hauv kev tawm thiab tsheb khiav rau tej keywords. Ib hom SOV thiab tag nrho txoj hauj lwm nyob rau hauv lub lag luam yuav pab koj txiav txim seb yuav nthuav thiab captivate koj cov neeg siv. Ntxiv rau kev tshawb fawb keywords, Koj kuj piv tau rau competitors’ tej chaw rau organic keyword kev tshawb fawb.

bidding

Bidding rau Google Adwords yog txoj kev them Google rau tsheb khiav uas mus txog koj lub website. Koj yuav xaiv tau ntau txoj kev los twv. Nqi-per-click bidding yog cov nyiam tuaj. Txoj kev no, Koj tsuas them thaum ib tug neeg clicks rau koj advertisement. tiam sis, CPC bidding no kuj yog ib qho kev xaiv. Yog bidding rau txoj kev no, Koj tsuas them thaum ib tug neeg ua tau clicks rau koj ntxiv.

Thaum nws tseem yuav tau ib qho ntxiv thiab saib seb nws ua tau zoo li cas, Nws tseem ceeb heev uas yuav tau saib nws. Yog hais tias koj xav pom tus nqi ntau tshaj ntawm conversions thiab hloov lawv mus muag khoom, Koj yuav tsum paub tseeb tias koj ntxiv yog targeted rau cov neeg uas xav ua li cas koj yuav tsum muab. Qhov sib txeeb yog tsiv thiab koj yuav siv cov ntaub ntawv no los craft ib cov kev sib tw zoo dua. Koj yuav nco ntsoov kawm los ntawm lawv raws li koj optimize koj cov kev sib tw kom tau qhov ntau tshaj ROI.

Zoo score yog lwm metric los xav txog. Zoo score yog ib qho kev ntsuas uas koj ntxiv yog mus nrhiav queries. Muaj ib tug zoo score yuav pab koj ib rank, Li ntawd, tsis txhob ntshai kom nws! Yog ua koj twv, Koj yuav boost koj tus zoo score. Koj yuav tsum tsom tau tsawg kawg yog ib tug zoo score ntawm 6.

Nws tseem ceeb heev uas Google tus Adwords platform yuav tau overwhelming lub sij hawm. Pab kom koj to taub txog txoj kev tseem, lov nws mus rau hauv qhov chaw me me. Txhua pawg belongs rau ib cov kev sib tw, nws yog qhov twg koj yuav tswj tau koj cov nyiaj txhua hnub thiab tag nrho cov nyiaj siv. Cov campaigns yog cov tub ntxhais ntawm koj cov kev sib tw thiab yuav tsum yog koj tus thawj kub siab. Tab sis tsis txhob hnov qab tias koj cov kev sib tw yuav muaj ntau pawg ntxiv.

Qhab Nees

Adwords’ Zoo Score yog ib qho kev ntsuas zoo li cas koj ntxiv match cov ntsiab lus ntawm koj qhov chaw. Nws tiv thaiv koj los ntawm displaying irrelevant ntxiv. Qhov no metric yuav ua kom yuam kev to taub thiab txhim kho rau koj tus kheej. Nws tsuas yuav tau saib los ntawm cov Keywords kev kawm qhia txog Adwords. Koj yuav siv tsis tau nws nyob rau lwm cov kev pab cuam ad-liab xws li DashThis. Teev hauv qab no yog qhov zoo tshaj plaws rau kev txhim kho koj cov qhab nia zoo.

CTR yog txoj ntau tshaj nws yuav tshwm sim. Nws yuav siv sij hawm rau hauv tus account keeb kwm thiab cov competitiveness tam sim no competitiveness ntawm tus keyword. Txawm tias ib tug keyword muaj ib tug qis CTR, Nws tseem khwv tau ib tug zoo score. Google yuav qhia rau koj paub ua ntej koj yuav cia siab tias koj ntxiv thaum nws mus nyob. Adapt koj phau ntawv raws li. Koj yuav ua kom koj zoo score los txhim kho cov components peb components.

Lub click-by tus nqi yog lwm yam tseem ceeb tshaj plaws. Yog hais tias koj ntxiv tau tsib clicks, Nws yuav muaj ib tug zoo score ntawm 0.5%. Tau ntau impressions nrhiav tau yog tsis muaj leej twg clicks rau lawv. Qhov taw qhia no yog siv los txiav txim seb qhov relevance ntawm koj ntxiv. Yog hais tias koj cov ntxiv tsis tau txaus clicks, Koj qhov zoo score tej zaum yuav tsawg dua qhov sib txeeb. tiam sis, Nws tsis txhais hais tias koj yuav tsum tsis txhob khiav koj ntxiv yog hais tias koj zoo score yog tsawg.

Ntxiv rau ib click-by tus nqi, Koj qhov ntxiv yuav tsum tau relevant rau lub keywords uas yog targeted. Ib tug thawj tswj zoo paub sib sib zog nqus mus nrog cov pab pawg neeg keyword. Muaj ntau yam uas ua tau ib tug zoo score, Thiab ua hauj lwm rau kev txhim kho lawv yuav pab tau nyob rau ntev mus dhia. Thaum kawg, Nws yuav ua kom koj txoj hauj lwm, thiab koj tus nqi nyem. tiam sis, Qhov no tsis tau tiav thaum hmo ntuj, tab sis muaj ib co hauj lwm, Nws yuav ua tau ib qho txawv loj dua qhov ntev mus dhia.

Nqi nyem ib nyem

Tej zaum koj yuav wondering yuav laij koj ROI nrog tus nqi nyem rau Adwords. Siv benchmarks rau ntau industries yuav pab koj teev koj cov nyiaj li cas thiab teev cov hom phiaj. Ntawm no yog ib co benchmarks rau qhov kev lag luam av. Raws li AdWords kev lag luam benchmarks, CPC rau qhov kev lag luam no yog 1.91% nrhiav network thiab 0.24% rau cov zaub network. Yog hais tias koj npaj siv Google AdWords rau koj lub website los yog ua hauj lwm, khaws cov benchmarks hauv siab.

CPC pricing feem ntau hu ua them-per-click (PPC) pricing. Ads uas tshwm sim nyob rau sab saum toj ntawm Google tus nrhiav cav yuav raug nqi li me ntsis li 81 xees ib nyem. Qhov no tej zaum yuav tus advertising kub txheem thaum nws tawm los kib yias. Qhov yooj yim dua koj PPC, Qhov yooj yim dua koj xa rov qab rau peev yuav. tiam sis, Koj cov nyiaj PPC yuav txawv nyob ntawm seb hnub yug me nyuam, Sib txeeb rau keywords, thiab zoo tshaj plaws.

Nruab nrab nqi ib nyem rau Adwords varies los ntawm kev lag luam, lag luam, khoom. Tus nqi siab tshaj plaws yog nyob rau hauv cov kev pab cuam uas tau txais kev pab los yog nws tus neeg sawv cev yuav tsum tau, kev pab raws li txoj cai, thiab eCommerce. Tus nqi tsawg tshaj plaws yog mus txawv tebchaws thiab hospitality. Nqi ib nyem rau ib tug keyword nyob ntawm tus twv, qhab nees zoo, thiab sis tw bidding. Tus nqi nyem yuav fluctuate nyob ntawm koj competitors’ bids thiab koj rank.

Txo nqi nyem, Koj yuav xaiv kom koj twv manually los yog automatically. Ces, Google yuav xaiv cov twv tshaj plaws raws li koj cov nyiaj siv. Koj kuj teem ib pob nyiaj siv rau koj cov kev sib tw, Thiab ces tawm mus tas AdWords. Koj yuav optimize koj tus account los tsim thiab tuav ib qho qauv tsim nyog, thiab ua tau zoo heev audits mus ntes tej yuam kev. Li ntawd, yog li, Koj laij koj CPC?

Conversion tracking

Muaj ib qho Adwords conversion tracking pixel yog ib feem tseem ceeb ntawm koj hauv internet li cas zoo. Qhov chaws no tso cai rau koj saib ntau npaum li cas qhua ua tau hloov rau koj lub website. Koj mam li siv cov ntaub ntawv no rau tweak yav tom ntej ntxiv thiab optimize qhov kev kawm ntawm koj tag nrho qhov chaw. Teeb conversion tracking rau koj lub website, Tsuas tsim ib conversion tracking pixel rau lub website thiab deploy nws khiav qhua’ kev ua ub no. Koj yuav saib tau cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj yuav txawm twv rau keywords raws li lawv kev kawm nyob rau hauv converting.

Teem tau AdWords conversion tracking yog yooj yim: Koj tsuas input lub Conversion ID, Conversion Label, thiab tus Nqi Conversion. Koj kuj xaiv tau cov kev xaiv uas koj xaiv tau “Hluav taws kub rau hluav taws” hnub rau qhov nrhiav qhov hluav taws kub. Koj xaiv tau ib hnub twg los ntawm ib nplooj ntawv, xws li “Thank you” Phab, Xyuas kom meej tias qhov hluav taws kub hluav taws kub rau lub siab hnub. Qhov hluav taws kub rau hnub yuav tsum muaj ob peb hnub ua ntej hnub uas koj xav ntes conversion cov ntaub ntawv.

Siv AdWords tsis conversion tracking yog akin to flushing nyiaj cia lub drain. Nws yog ib lub sij hawm khib nyiab thiab nyiaj kom khiav advertisements thaum koj tos ib feem peb tog los siv cov code tracking code. Cov ntaub ntawv tiag yuav tsuas pib qhia thaum koj muaj qhov tracking code nyob rau hauv qhov chaw. Li ntawd, zoo li cas yog cov conversion tracking yuam kev? Ntawm no yog ib co ua rau mob:

Siv AdWords conversion tracking yog ib txoj kev zoo kawg thiab saib ntau npaum li cas qhua convert rau koj qhov chaw. AdWords conversion tracking yog ib feem tseem ceeb ntawm hauv internet li cas rau cov lag luam me, Thaum koj them rau txhua nyem. Paub ntau npaum li cas qhua hloov mus muag yuav pab koj txiav txim seb koj advertising siv yog generating nyiaj. Qhov zoo koj paub koj conversion tus nqi, Qhov kev txiav txim zoo uas koj yuav ua tau. Li ntawd, yog li, Pib siv AdWords conversion tracking hnub no.

Yog hais tias koj xav advertising rau Google advertising platform, Ces koj yuav tsum paub yuav teem ib cov kev sib tw, xaiv cov keywords, thiab tsim ntxiv. Hauv zaj tom ntej yuav teb cov lus nug thiab cov lus qhia uas yuav pab tau koj pib. Koj kuj kawm ntxiv txog Google tus AdWords qhia thiab optimization nta. Ntawm no yog ib co tswv yim tseem ceeb tshaj plaws kom nco thaum khiav ib cov kev sib tw rau Google. Nyeem ntawv! Tom qab nyeem zaj no, Koj yuav tsum tsim tau AdWords ntxiv.

Advertising rau Google advertising platform

tam sim no, Nyiam tuaj lub website nrov tshaj plaws nyob hauv lub ntiaj teb, Google, muaj billions ntawm cov neeg siv. Google monetizes no neeg siv puag hauv ob txoj kev loj: Los ntawm lub tsev profiles ntawm lawv cov neeg siv thiab sib koom cov ntaub ntawv no nrog advertisers. Google ces thov advertisers twv rau ib tug neeg ntxiv tso los ntawm peb tog tuam txhab uas muag. txoj kev no, hu ua real-time bidding, Yog qhov zoo tshaj plaws kom mus zoo raws ib tug neeg tuaj saib ntawm tej neeg muas zaub. 175,000 tuam txhab uas muag muab Google nrog cov ntaub ntawv tsim nyog thiab cov ntaub ntawv rau ib qhov chaw.

Teem tau ib cov kev sib tw

Muaj ntau ntau txoj kev xaiv muaj rau teem tau ib cov kev sib tw nyob google Adwords. Thaum koj twb xaiv koj keywords, Koj yuav teem tau ib pob nyiaj siv thiab phiaj ib geographical cheeb tsam. Koj yuav ces xaiv uas hom tau koj xav kom tso tawm kom pom nyob rau hauv cov kev sib tw, xws li clicks los yog conversions. Koj kuj tseem yuav qhia tau pes tsawg hnub ib hlis twg. Qhov no yuav pub koj ntxiv tshwm sim rau cov nplooj ntawv web ntawm cov neeg nyob hauv thaj av ntawd.

Koj yuav xaiv tau phiaj koj qhov chaw nyob los yog rau ib thaj av ntawd loj, xws li ib tug zip code. Koj kuj xaiv tau phiaj neeg raws li hnub nyoog, tub los ntxhais, thiab nyiaj tau los. Nyob ntawm seb koj xav tso tawm kom pom, Koj yuav phiaj neeg raws li lawv preferences. Yog hais tias koj tsis paub dab tsi koj phiaj tuaj yog, Koj yuav xaiv tau cov pawg xws li “Tag nrho cov neeg tuaj,” Lossis “ze li ntawm txhua lub teb chaws As Mes Lis Kas” ntxiv.

Thaum teem tau ib cov kev sib tw, Koj yuav tsum xaiv ib lub hom phiaj. Qhov no yuav txhais hais tias txawv yam rau cov lag luam txawv. Ib lub hom phiaj zoo txhais yuav ua qhov txawv ntawm cov hlau lead tiam thiab tsis ua hauj lwm. Koj kuj teem SMART objectives pab koj tsim lub nruab thiab txoj kev rau accomplishing koj Google Adwords objectives. Ib tug piv txwv zoo ntawm ib lub hom phiaj conversion yog pes tsawg tus clicks koj ntxiv. Daim duab no yuav qhia rau koj ntau npaum li cas koj yuav tsum tau siv rau koj cov kev sib tw.

Yog hais tias koj nyob nraum tshiab rau AdWords, Nws yog qhov zoo tshaj plaws kis tau koj tag nrho cov nyiaj txiag txawm hla tag nrho koj campaigns. Xaiv ib pob nyiaj siv raws li koj lub hom phiaj ua hauj lwm, thiab txo qhov nyiaj txiag rau cov uas tseem ceeb heev. Tsis txhob hnov qab tias koj yuav nco ntsoov hloov cov nyiaj txiag rau tej kev sib tw. Nws yeej tsis ntxov heev los kho cov nyiaj txiag rau qhov zoo tshaj plaws. Thaum teem tau koj cov kev sib tw nyob google Adwords, Nco ntsoov xav txog koj lub hom phiaj thiab khaws koj cov ntsiab lus.

Xaiv keywords

Ua ntej koj xaiv koj cov keywords, Koj yuav tsum xav txog seb koj lub hom phiaj yog rau koj cov kev sib tw ntxiv. Yog koj lub hom phiaj yog boost khiav ntawm koj lub lag luam, Tej zaum koj yuav tsis tas muaj intent keywords. Yog hais tias koj nyob nraum sim muag khoom, Tej zaum koj yuav tau kub siab rau keywords uas muaj ntau targeted rau koj cov neeg tuaj saib thiab muaj ib sab nrhiav ntim. Thaum nrhiav ntim ntim yog ib qhov tseem ceeb tshaj yuav tau xav txog, Koj yuav tsum tau noj lwm yam rau hauv tus account, xws li nqi, sib txeeb, txiav txim siab.

Relevancy yog ib qho kev ntsuas qualitative uas yuav siv tau los organize ib daim ntawv teev cov keywords thiab zaub lawv thiaj li relevancy. Siv ib tug keyword mus txog indicates pes tsawg tus neeg yuav nrhiav rau lub sij hawm. Tej chaw yog zoo hais txog qhov nrhiav ntim ntawm tus keyword. Siv ib tug nrov keyword yuav pab tau koj mus txog kaum zaug coob tus neeg tshaj ib tug nrov ib. Ib keyword uas muaj ib tug nrhiav ntim ntau yuav nyiam ntau cov neeg siv thiab ua rau koj conversions.

Thaum koj yuav siv Google tus keyword planner nrhiav keywords, Nws tsis muab ib column uas koj yuav qib rau advertising. Ntsuam xyuas qhov zoo tshaj ntawm koj cov keyword txuj, Koj yuav tsum ua ib daim ntawv teev cov criteria uas tseem ceeb rau koj lub lag luam. Ntawm no yog 3 yooj yim los xav txog thaum xaiv keywords hauv Adwords:

Thaum xaiv keywords rau koj cov kev sib tw ntxiv, Xyuas kom koj paub lub hom phiaj tuaj ntawm koj lub lag luam. Piv txwv, Lub khw loj yuav xaiv ib tug tseem ceeb keyword, uas yuav tshwm sim nyob rau hauv ntau hom kev tshawb fawb, nkawm khau. Qhov no, Tus keyword tej zaum yuav relevant rau ib tug xov tooj ntawm cov neeg, Tiam sis tej zaum yuav tsis yog qhov zoo tshaj plaws. ntxiv thiab, Koj yuav sim ib pawg raws li cov khoom los yog kev pab cuam uas koj muag. Ua li no, Koj yuav xyuas kom meej tias koj ntxiv yuav tshwm sim nyob rau hauv qhov kev tshawb nrhiav ntawm cov neeg relevant.

Tsim ntxiv

Thawj kauj ruam hauv ensuring koj ntxiv yog zoo li tau kom paub tseeb tias koj yog attracting txoj kev prospects. Thaum unqualified neeg kis tsis tau nyem rau koj ntxiv, cov neeg uas tsim nyog tau txais kev pab yog. Yog hais tias koj muaj ib tug zoo ntxiv, Koj yuav nrhiav tau tias koj tus nqi nyem yog tsawg dua. Cov kauj ruam tom ntej no yog los tsim ntau variations ntawm koj ntxiv thiab saib xyuas cov kev kawm ntawm txhua tus.

First of all, Koj yuav tsum paub dab tsi keywords koj xav phiaj. Muaj ntau cov cuab yeej tseem ceeb keyword muaj nyob hauv internet uas yuav pab koj nrhiav tau txoj cai keywords rau koj cov kev sib tw ntxiv. Ib qho chaw zoo pib yog siv ib tug cuab yeej hu ua Keyword Planner. Nws yuav pab koj nrhiav tau ib tug keyword uas yuav ua rau koj sawv ntsug tawm ntawm tas. Thaum koj tau xaiv cov keyword, Siv cov keywords planner los nrhiav seb ntau npaum li cas sib txeeb lub sij hawm muaj.

Nrhiav conversions

Yog hais tias koj nyob nraum wondering yuav khiav conversions ntawm koj Google Adwords campaigns, Daim ntawv qhia no yuav pab koj pib. Conversion tracking yog ib qho yooj yim rau kev siv, Tiam sis yuav tsum tau koj manually insert “tslick” HTML tags rau hauv koj Google code. Koj yuav siv tau daim ntawv qhia no los txiav txim seb txoj kev zoo tshaj los siv conversion tracking rau koj Adwords campaigns. Muaj ntau txoj kev khiav conversions ntawm koj Adwords campaigns.

Thawj, Koj yuav tau xyuas seb attribution qauv koj xav siv rau koj cov kev sib tw AdWords. Thaum Google Analytics automatically tracks conversions los ntawm ib tug neeg siv thawj nyem, AdWords yuav daim credit lub xeem AdWords nyem. Qhov no txhais tau tias yog ib tug neeg clicks rau koj ntxiv, Tab sis ces yoojyim koj qhov chaw, Koj Google Analytics nyiaj yuav muab lawv daim credit rau ntawd thawj nyem.

Qhov chaws uas tau triggered rau koj lub webstore thank-koj nplooj ntawv yuav xa cov ntaub ntawv rau Google Ads. Yog hais tias koj tsis siv qhov chaws no, Koj yuav tau hloov koj e-commerce platform tracking code kom tau cov ntaub ntawv uas koj xav tau. Vim txhua e-commerce platform siv ib txoj kev sib txawv tracking txoj kev, Txoj kev no yuav nyuaj rau koj, Tshwj xeeb tshaj yog hais tias koj nyob nraum tshiab rau web programming los yog HTML.

Thaum koj paub dab tsi conversions zoo li, Koj yuav khiav npaum li cas txhua nyem yog tsim nyog. Qhov no yog ib qho tseem ceeb heev rau tracking tus nqi ntawm cov conversions, Raws li cov nyiaj generated ntawm lub clicks reflects nyiaj tau los. Nws tseem yuav pab paub seb yuav txhais li cas los txhais cov conversion tus nqi ces koj yuav maximize koj profits ntawm koj Adwords campaigns. Yog tsis muaj hloov rau tracking. Koj yuav tau amazed ntawm qhov txheeb xyuas tau.

To make the most of your AdWords campaign, you must focus on bringing in the most paying customers, opt-ins, and buyers. Piv txwv, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. li no, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Nqi nyem ib nyem

CPC (nyem) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Siv tus tsov tus tw keywords uas tsis nrhiav ntim ntim thiab tseeb nrhiav intent. Ntau generic keywords yuav nyiam ntau bids.

Tus nqi ntawm txhua nyem yog feem ntau txiav txim tau los ntawm ntau yam, Nrog rau txoj hauj lwm ntawm qhov ntxiv thiab cov competitors competitors. Yog hais tias qhov kev lag luam yog sis tw, CPC yuav yooj yim dua. Qee zaus, Koj yuav txo tau tus nqi CPC los booking loj npaum li cas ntxiv. kawg, Nco ntsoov tias CPC yog txiav txim tau los ntawm ntau yam, Xws li tus nqi sib txeeb nyob rau hauv txoj kev ua lag luam, relevance ntawm lub website, thiab ntim ntawm advertisements.

Ntxiv rau qhov tsawg dua koj CPC, Koj kuj optimize qhov kev siv extensions thiab kev txhim kho yuav tsaws nplooj ntawv conversions. Marta Turek muaj outlined ob peb lub tswv yim los pab koj txo koj tus nqi nyem. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. Muaj ntau txoj kev ua li no, Thiab muaj ib co tswv yim uas koj yuav siv tau yooj yim mus siv koj cov nyiaj wisely. Cov no muaj xws li cov twv ntau twv uas zoo, Phiaj ROAS, thiab cov Maximize Conversions zoo. Tus Maximize Conversions zoo heev thiab cia Google siv koj cov nyiaj txhua hnub rau lub fullest.

Tus nqi uas koj twv yuav txawv raws li koj lub hom phiaj thiab pob nyiaj siv. Ua txhais tau tias, Koj yuav teem tau qhov ntau CPC raws li koj cov nyiaj txiag thiab muaj siab conversions. Qhov no yog zoo suited rau campaigns uas kub siab rau hom awareness, Uas yuav tau accomplished los ntawm campaigns nyob rau hauv qhov nrhiav Network, Google zaub Network, thiab qauv kav khw. Manual bidding pub rau koj customize koj twv, pub koj siv ntau tshaj ntawm cov keywords los yog qhov chaw.

Tib yam hlab ntsha, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Xwb, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. Thaum uas siv Target Cost ib tes hauj lwm bidding, Nws yog ib qho zoo tshaj los xaiv ib phiaj CPA tsawg tshaj li 80%.

Keyword kev tshawb fawb keyword

Nrhiav cav li cas yog txog kev siv txoj cai keywords kom tau qhov zoo tshaj plaws nrhiav tau. Tsis muaj kev tshawb fawb keyword, Koj advertising kev sib tw yuav yog ib tug tsis ua hauj lwm thiab koj competitors yuav overtake koj. Xyuas kom zoo ntawm koj cov kev sib tw advertising, Koj yuav tsum siv cov cuab yeej tseeb thiab tswv yim, xws li kev tshawb fawb keyword. Qhov zoo tshaj plaws keywords yog cov neeg tuaj saib ua tau siv. Ib tug dawb keyword kev tshawb fawb xws li SEMrush yuav pab koj txiav txim seb nrov li cas ib keyword yog thiab kwv yees li cas ntau tshawb xyuas tau yuav muaj teev nyob rau hauv cov SERP.

Ua tau keyword kev tshawb fawb keyword, Koj yuav tau sau cov keywords tseem ceeb. Koj yuav ua tau qhov no nrog cov cuab yeej dawb xws li Google tus Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Thaum koj muaj koj daim ntawv teev cov npe keyword, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. piv txwv li, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Bidding rau trademarked keywords

In addition to using keyword research tools, advertisers can bid on trademarked terms. By doing so, they increase their chances of receiving high placements for their ads in search results. txuas ntxiv, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. nyob rau hauv 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. tiam sis, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. tiam sis, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, Xav txog siv ib phiaj impression muab.

Ua kev sib tw optimization yooj yim, siv cov Task Management feature. Koj yuav xa tau optimization tasks pab neeg no. Koj kuj tseem yuav khaws tswv yim zoo li yuav siv ib extensions extensions. Boost koj ntxiv uas siv tsawg kawg yog 4 ntxiv extensions. Cov website no muaj xws li lub website links, callouts, thiab structured snippets. Koj kuj tsim tau ib daim ntawv ntsuam xyuas los yog qib extension. Qhov extensions ntau koj siv, Qhov zoo tshaj plaws koj cov kev sib tw yuav.

Kev sib tw optimization rau Google Adwords yuav nyuaj, Tiam sis nws puas tsim nyog nws yog hais tias koj yuav ua kom cov CTR thiab txo cov CPC. Nram qab no 7 kauj ruam, Koj yuav muab khaws cia rau koj txoj kev kom tau ib TUG CPC ntau dua THIAB zoo CTR rau koj ntxiv. Koj yuav ntev pom ib txoj kev txhim kho tseem ceeb nyob rau hauv cov kev kawm ntawm koj campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Conversion tracking, thiab negative keywords. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Nqi nyem ib nyem

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Nqi nyem ib nyem, LOS YOG CPC rau luv luv, Hais txog tus nqi advertiser yuav them rau txhua nyem rau ib advertisement. Nqi ib nyem yog ib txoj kev excellent rau gauge koj cov kev sib tw zoo, Thaum nws cia koj paub xyov npaum li cas koj ntxiv rau koj thaum cov neeg nyem rau lawv.

Ntau yam yuav muaj feem xyuam rau koj tus nqi nyem, zoo xws li cov qhab nees zoo, keyword relevance, thiab yuav tsaws nplooj ntawv relevance. Thaum tag nrho peb components yog zoo matched, CTR (nyem-mus txog tus nqi) tej zaum yuav muaj siab. High CTR txhais tau tias koj ntxiv yog relevant thiab attracting qhua. Ua tus CTR txhais tau hais tias koj ntxiv yog ntau yam rau tus nrhiav, thiab nws yuav txo koj tag nrho cov nqi nyem. tiam sis, Ib tug ctR tsis yog ib txwm qhov zoo tshaj plaws.

Nqi ib nyem varies raws li hom kev lag luam, Khoom, thiab phiaj tuaj. Feem ntau hais lus, CPC rau Adwords yog ntawm $1 Thiab $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 nyem, and are typically in highly competitive industries with a high customer lifetime value. tiam sis, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. tiam sis, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, txawm li ntawd los, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Conversion tracking

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Nyeem ntxiv. And remember: if it’s not working, you’re not doing your job properly.

Thawj, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Xwb, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Lwm, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Thaum koj twb ua li ntawd, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Thaum koj twb ua li ntawd, you can install the conversion tracking code onto your website. Ces, you can view your conversions on various levels. Ad Group, ntxiv, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. Koj kuj siv tau cov lus qhia no los qhia txog yav tom ntej ntxiv. Cov conversion tracking code yuav pub koj puag koj bids rau koj keywords raws li lawv hloov.

Negative keywords

Optimize koj nrhiav cav optimization, siv cov keywords nyob rau hauv koj cov campaigns ntxiv. Cov no yog cov ntsiab lus uas koj cov neeg tsis xav pom, tiam sis yog semantically hais txog koj cov khoom los yog kev pab cuam. Siv irrelevant keywords yuav ua rau disappointing yaam puab paub rau koj cov neeg siv. Piv txwv, yog ib tug neeg luag tshawb nrhiav “paj liab,” koj yuav tsis qhia. mob(nurses), zoo ib yam li, yog ib tug neeg luag tshawb nrhiav “liab roses,” yuav muaj koj qhov tseeb.

Koj kuj siv tau cuab yeej los nrhiav misspellings. Koj yuav ua tau qhov no tsuas los ntawm cov nyoos nrhiav queries kom paub seb cov neeg feem coob misspell ib keyword. Tej cuab yeej yuav txawm export ib daim ntawv uas misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Piv txwv, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Yog li ntawd, vim, a negative keyword can improve your campaigns. tiam sis, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Piv txwv, if you’re a business, you might want to target ads to people who use their mobile devices. tiam sis, if you want to reach mobile users and improve conversion rates, you should know the device type they use. That way, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. Yog them xim rau cov neeg siv tus cwj pwm hla li, Koj yuav to taub qhov twg cov neeg muas zaub yog nyob rau hauv txoj kev muas thiab allocate micro-conversions raws li. Nrog cov lus qhia no, Koj yuav tau tsim ntau campaigns zoo thiab muab seamless yaam puab paub rau koj cov neeg muas zaub. Li ntawd, yog li, Lwm zaus koj npaj rau phiaj mobile cov neeg siv, Nco ntsoov xav txog cross-ntaus targeting.

Yog hais tias koj nyob nraum targeting cov neeg siv ntsiav tshuaj, Koj yuav xav siv ntaus targeting hauv Adwords. Li no, Koj cov ntxiv yuav ntau yam rau cov neeg uas siv ntsiav tshuaj. Google yog dov tawm ntaus targeting xaiv nyob rau hauv lub limtiam tom ntej, thiab nws yuav qhia rau koj paub thaum twg nws muaj. Qhov no yuav ua rau koj mobile advertising nqi thiab tso cai rau koj tailor koj ntxiv rau phiaj cov neeg uas feem ntau yuav siv koj ntsiav tshuaj ntaus ntawv.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Yog li ntawd, vim, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.