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Thaum koj nyob nraum npaj los tsim ib cov kev sib tw rau koj saaS tuam txhab, Tej zaum koj yuav wondering yuav pib. Muaj ntau ntau txoj kev sib nrauj los xav txog, nrog rau cov nqi, qhov tseem ceeb, twv, thiab conversion tracking. Yog hais tias koj nyob nraum tsis paub tseeb seb qhov twg pib, Nyeem peb platory qhia rau Adwords. Qhov no yuav muab koj cov ntaub ntawv tseem ceeb kom tau pib thiab tau qhov tawm ntawm koj cov kev sib tw ntxiv. Koj kuj tseem tau tswv yim zoo thiab tswv yim los ntawm lwm saaS marketers.
Maximize cov zoo ntawm koj cov kev sib tw li cas, Nws tseem ceeb heev uas yuav tau tswj cov nqi ntawm Adwords zoo. Koj yuav txo tau tus nqi ntawm koj cov ads los ua koj cov qhab nia zoo. Siv cov keywords zoo, Koj yuav tsis txhob targeting ib tug neeg tuaj saib high-cost tuaj thiab optimize koj cov kev sib tw. Ntxiv rau qhov txo tus nqi, Koj yuav ua kom cov relevancy ntawm koj ntxiv. Hauv qab no yog ob peb lub tswv yim rau maximizing koj zoo score:
Xyuas koj cov nqi tseem ceeb txhua hnub. Nrhiav cov nqi ntawm txhua keyword pab koj tswj koj cov nyiaj li cas thiab qhia tiam sis tiam sis. Cov ntaub ntawv no tshwj xeeb tshaj yog hais tias koj competitors yog siv nyiaj ntau rau tib keywords. Kuj, Nco ntsoov tias CPC yuav ua kom dramatically yog hais tias koj yog targeting mas sis tw keywords. Qhov tseem ceeb tshaj plaws los nco ntsoov tias Adwords nqi yuav sawv raws li qhov sib txeeb nce, Li ntawd, koj yuav tsum xav txog cov competitiveness ntawm tus keyword koj twb xaiv.
Koj kuj saib tau koj conversion tus nqi, uas qhia koj ntau npaum li cas ib tug qhua ua tau ib tes hauj lwm specific. Piv txwv, Yog hais tias ib tug neeg clicks rau koj advertisement thiab subscribes rau koj daim ntawv teev, AdWords yuav tsim ib code unique code uas yuav ping servers correlate tias cov ntaub ntawv nrog cov clicks rau qhov ntxiv. Faib tag nrho cov nqi no los ntawm 1,000 Saib koj cov nqi tag nrho conversion.
Muaj ntau yam uas raug nqi ib nyem, tiam sis feem ntau, Cov kim keywords hauv AdWords deal nrog hais txog nyiaj txiag, industries uas tswj loj sums nyiaj, thiab cov nyiaj txiag sector. Nqi ntau dua keywords hauv no qeb no feem ntau kim tshaj lwm keywords, Li ntawd, yog hais tias koj nyob nraum nrhiav tau rau hauv txoj kev kawm ntawv los yog pib ib qhov chaw kho mob, Koj yuav tsum cia siab tias yuav them CPCs. Tus nqi ntau tshaj-cost keywords muaj xws li cov hais txog nyiaj txiag thiab kev kawm ntawv, Li ntawd, kom koj paub xyov koj nyob nraum tau ua ntej koj pib advertising.
Koj tus nqi ntau tshaj plaws ib nyem (CPC) Yog qhov ntau tshaj plaws koj xav tias ib nyem yog tsim nyog, Txawm tias yog tsis li cas koj nruab nrab cov neeg muas zaub them. Piv txwv, Google pom zoo teem koj ntau CPC rau $1. Ntxiv rau qhov ntawd, Koj yuav manually teev koj cpc cpc, Teem ib qhov txawv ntawm automatic bidding tswv yim. Yog koj yeej tsis siv AdWords ua ntej, Nws yog lub sij hawm tau pib.
Thaum keyword kev tshawb fawb tseem ceeb yog ib feem tseem ceeb ntawm keyword targeting, Koj yuav tsum tau hloov nws lub sij hawm kom nrog kev hloov. Qhov no yog vim cov neeg tuaj saib tsis tau, industries, Thiab phiaj ciaj uas muag yog lossi hloov. Thaum keyword kev tshawb fawb tseem ceeb yuav pab tau koj tsim relevant ntxiv, competitors yog hloov lawv cov tswv yim thiab. Keywords uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws. tiam sis, nco ntsoov tias tsis muaj ib txoj cai los yog tsis ncaj ncees lawm. Keywords yuav tsum tau relevant rau koj lub lag luam thiab rau lub ntsiab ntawm koj qhov ntxiv thiab yuav tsaws nplooj ntawv.
Thaum koj muaj koj daim ntawv teev cov npe keyword, Koj yuav sim siv cov Keyword Planner cuab yeej cuab tam. Koj yuav export tus pom tias keywords, Tiam sis nws yog ib tug txheej txheem tedious. Koj kuj siv tau cov kev siv tau los siv tau “Sab saum toj ntawm nplooj ntawv twv” Column mus nrhiav keeb kwm saum-nplooj ntawv bids rau koj keywords. Qhov no cuab yeej ua haujlwm rau Google tus zaub Network, Uas qhia tau hais tias ntxiv rau cov ntsiab lus zoo sib xws. Koj yuav sim tus keyword planner nrhiav qhov zoo tshaj plaws keyword. Thaum koj twb nrhiav tau ib tug keyword koj nyiam, Koj mam li siv nws nyob rau hauv koj cov campaigns Adwords campaigns.
Thaum xaiv ib tug keyword, nco ntsoov cia tib si. piv txwv li, Koj xav kom cov neeg nias koj ntxiv vim lawv nyob nraum nrhiav ib qho teeb meem rau ib qho teeb meem. tiam sis, Qhov no tej zaum yuav tsis yog cov ntaub ntawv thaum tib neeg searching sab nraum nrhiav engines, piv txwv. Lawv yuav cia li browsing hauv Internet los yog nrhiav kev kawm ntawv. Xaiv ib kab lus-match keyword muab koj tswj siv thiab lub hom phaj specific cov neeg muas zaub. Nws kuj xyuas kom meej tias koj ntxiv yuav tshwm sim rau cov neeg muas zaub searching rau cov kab lus exact.
Thaum xaiv ib tug keyword, Nco ntsoov tias tsis yog txhua yam keywords yog tsim sib npaug zos. Thaum ib txhia yuav zoo li ntse thaum xub thawj, ib txhia tsis yog. nrhiav “zais zais” Qhia tias neeg tab tom nrhiav ib wifi password, tsis muaj ib yam khoom los yog kev pab cuam. Piv txwv, Ib tug neeg nrhiav ib wiFi password no tej zaum yuav leeching los ntawm lwm tus neeg wifi, Thiab koj tsis xav advertise koj cov khoom rau lawv wifi!
Koj yuav kho tau koj twv rau Adwords raws li koj tau. Google muaj ib built-in feature uas yuav pab koj txiav txim seb ntau npaum li cas los twv rau specific keywords. Koj yuav siv tau cov cuab yeej no los kwv yees CPC thiab txoj hauj lwm rau ntau twv. Tus nqi koj twv kuj yog nyob ntawm seb koj tau teev tseg rau koj cov kev sib tw li cas. Teev hauv qab no yog ib co tswv yim los kho koj Adwords bids los maximize koj soj ntsuam.
Paub koj phiaj tuaj. Siv cov neeg lag luam li cas, Koj yuav zoo phiaj koj cov neeg tuaj saib nrog AdWords. piv txwv li, Koj yuav pom lawv cov sij hawm ua hauj lwm thiab commute lub sij hawm. Kuj, Koj yuav paub ntev npaum li cas lawv siv tom chaw ua hauj lwm los yog leisure. Yog paub txog tej no, Koj yuav tailor koj bids kom muaj kev cuam tshuam cov tiam sis ntawm koj lub hom phiaj tuaj. Qhov no yog tshwj xeeb tshaj yog hais tias koj yog targeting cov neeg muas zaub uas feem ntau yuav khoom thiab kev pab hais txog ib qhov kev lag luam specific.
Xyuas seb cov neeg siv cov neeg siv ntxiv rau. Piv txwv, Ib tug neeg searching rau 'Bike kav’ Ntawm lawv desktop tej zaum yuav nrhiav ib qhov chaw. tiam sis, Ib tug neeg searching rau tib query rau lawv mobile ntaus ntawv yuav tau searching rau tsheb tuam qhov chaw hauv internet. Advertisers uas xav mus cuag commuters yuav tsum phiaj mobile li tsis txhob desktop los yog ntsiav tshuaj. Feem ntau commuters yog nyob rau hauv kev tshawb fawb hom thiab yuav ua rau lawv kawg muas khoom ntawm lawv desktop los yog ntsiav tshuaj.
Keywords mas yog ib qho tseem ceeb heev rau koj lub lag luam thiab khoom, Li ntawd, tej zaum koj yuav tau ua ib co guesswork thaum koj teeb koj twv twv, Tab sis koj yuav tau kho lawv thaum koj muaj koj txheej xwm. Koj yuav ua raws li ib tug keyword twv qhia koj twv twv thiab kho lawv nyob rau hauv thawj ob peb lub lis piam tom qab activating koj tus account. Koj yuav kho tau koj cov twv keyword bids tom qab txiav txim koj pob nyiaj siv thiab phiaj tuaj.
Nyob ntawm seb koj pob nyiaj siv npaum li cas, Koj yuav xaiv tau koj bids manually los yog siv ib lub tswv yim uas muaj tswv yim. Muaj ntau lwm txoj kev optimize koj twv rau Adwords, Tab sis cov Maximize Conversions zoo yog cov nyiam tuaj. Google siv tshuab kawm kom bids raws li koj cov nyiaj txhua hnub. tiam sis, Koj yuav tsum tsuas siv qhov uas zoo yog hais tias koj muaj ib tug pob nyiaj siv loj thiab xav automate tus txheej txheem ntawm bids rau Adwords.
Koj yuav siv tau AdWords conversion tracking saib ntau npaum li cas ntawm koj cov ads yog converting. Feem ntau, Koj yuav pom cov conversions ntawm koj cov nplooj ntawv paub tseeb thaum koj siv tib conversion code rau ob yam khoom. Yog hais tias ib tug prospect clicked rau ob ntxiv nyob rau hauv lub xeem 30 Hnub, Ces koj yuav tsum tau kis tau tib yam nyiaj rau hauv ob conversion codes. Tab sis cov conversions yuav txawv raws li hom attribution koj siv.
Conversions tsis raug rho tawm rau ib tug neeg muas zaub, Li ntawd, tej zaum yuav siv ib tug nqi sib txawv rau txhua tus. feem ntau, Qhov tseem ceeb no yog siv los ntsuas ROI rau txhua cov kev sib tw ntxiv. Koj yuav txawm siv ntau qhov tseem ceeb rau ntau cov ntsiab lus thiab hom conversions. Tus nqi ntawm ib conversion yuav tsum tau nkag mus rau hauv lub corresponding teb. tiam sis, Tej zaum koj yuav tau siv ib zaug xwb conversion tus nqi rau tag nrho koj cov ads kom paub tseeb tias koj yuav ntsuas tau cov ROI ntawm txhua ntxiv.
Thaum teem lub Website los yog hu rau On-Site conversions, nyem rau qhov advanced Settings tab sis. Qhov no yuav zaub ib Converted Clicks column. Koj kuj saib conversion cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj kuj siv tau cov ntaub ntawv conversion tracking cov ntaub ntawv los txiav txim seb hom ntxiv yog zoo rau generating conversions. Yog xyuas koj conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.
Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Piv txwv, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.
Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. On the other hand, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. li no, you should use AdWords conversion tracking if you have multiple online marketing channels.
