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Yog tias koj tshiab rau kev siv Adwords, tsab xov xwm no yuav muab koj qee cov lus qhia muaj txiaj ntsig thiab cov tswv yim kom nce koj txoj kev vam meej. Hauv zaj no peb yuav kawm txog dabtsi hauv zaj no, peb mam li npog Keyword kev tshawb fawb, Bidding rau trademarked keywords, Qhab Nees, thiab Tus nqi ib nias. Tom qab nyeem zaj no, koj yuav tsum muaj peev xwm yooj yim tsim thiab siv koj tus kheej AdWords phiaj los nqis tes. Ces, koj tuaj yeem pib siv nws los txhawb koj txoj kev lag luam. Tsab xov xwm no yog sau nrog tus novice hauv siab, tab sis koj tseem tuaj yeem nyeem txog Adwords nta ntau dua.
Yog tias koj tab tom xav txog kev siv Adwords rau koj lub tswv yim kev lag luam online, kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb. Koj yuav tsum paub dab tsi cov ntsiab lus tseem ceeb uas koj cov neeg siv khoom yuav tshawb nrhiav. Lo lus tseem ceeb ntim qhia koj tus naj npawb ntawm kev tshawb nrhiav txhua lo lus tseem ceeb tau txais txhua lub hlis, uas yuav pab koj txiav txim siab seb cov ntsiab lus twg yuav tsum tau tsom. Txhawm rau siv Keyword Planner, koj yuav tsum muaj Adwords account. Thaum koj muaj koj tus account, nyem rau “Keyword Planner” los pib tshawb nrhiav cov ntsiab lus.
Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau txhua qhov kev vam meej SEO phiaj xwm. Nkag siab txog dab tsi koj cov neeg tuaj saib yuav nrhiav tau pab koj tsim cov ntsiab lus uas yuav koom nrog lawv. Piv txwv, yog tias koj lub hom phiaj cov neeg tuaj saib yog cov kws kho mob, kev tshawb fawb lo lus tseem ceeb tuaj yeem pab koj nrhiav cov ntsiab lus uas muaj feem xyuam rau cov neeg siv no. Koj cov ntsiab lus tom qab ntawd tuaj yeem ua kom zoo dua kom suav nrog cov lus tshwj xeeb thiab kab lus ntawd. Qhov no yuav pab koj nce koj cov organic tsheb thiab nce koj lub vev xaib qeb duas hauv cov tshuab tshawb nrhiav. Yog tias koj cov neeg tuaj saib txaus siab rau kev phais tus txha nqaj qaum, nws yuav ua rau muaj kev nkag siab los tsom cov neeg tuaj saib no.
Lwm, tshawb nrhiav kev sib tw hauv koj lub niche. Nco ntsoov tias koj tsis txhob siv cov lus sib tw lossis dav dav. Sim xaiv cov niches nrog qib siab ntawm cov tsheb khiav, and a good number of people will be searching for phrases that relate to your niche. Compare how your competitors rank and write for similar topics. You should use this information to refine your keyword list. And don’t forget to use quotation marks to ensure you’ve entered the correct keywords.
Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google’s policy allowing competitors to bid on trademarked terms may have encouraged businesses to target trademarks aggressively. The case reinforced these trends by showing plaintiffs could win keyword battles with Google and limit competition. Hauv zaj no peb yuav kawm txog dabtsi hauv zaj no, we’ll examine the pros and cons of bidding on trademarked keywords in Adwords.
To avoid potential legal trouble, nco ntsoov tias koj qhov kev tshaj tawm tsis twv rau tus neeg sib tw cov cim cim tseem ceeb. Koj tuaj yeem raug liam ntawm kev ua txhaum cai yog tias koj siv tus neeg sib tw lub cim lag luam hauv koj daim ntawv tshaj tawm. Lub tuam txhab uas muaj cov cim lag luam yuav tshaj tawm qhov kev tshaj tawm rau Google yog tias lawv pom tias nws ua txhaum nws txoj cai lag luam. Tsis tas li ntawd, qhov ad yuav ua rau nws zoo li tus neeg sib tw siv cov ntsiab lus ntawd.
tiam sis, muaj txoj hauv kev los tiv thaiv koj lub npe lag luam los ntawm kev ua txhaum cai. Hauv Tebchaws Meskas, Canada, thiab Australia, cov cim lag luam tsis raug txwv hauv Adwords. Lub tuam txhab uas yog tus tswv ntawm lub cim lag luam yuav tsum xub xa daim ntawv tso cai rau Google ua ntej nws tuaj yeem twv rau lo lus tseem ceeb uas muaj kev lag luam. Xwb, tej zaum nws yuav muaj peev xwm rau koj twv rau lo lus tseem ceeb uas muaj cim lag luam. Yuav kom twv rau ib tug trademarked lo lus tseem ceeb, lub website yuav tsum siv qhov sib xws URL thiab lo lus tseem ceeb.
Cov qhab nia zoo hauv Adwords yog txiav txim siab los ntawm ntau yam, suav nrog qhov kev cia siab clickthrough tus nqi, ua raws li qhov tseeb, thiab yuav tsaws nplooj ntawv. Tib cov ntsiab lus nyob rau hauv tib pawg ad tuaj yeem muaj cov qhab nia zoo sib txawv vim tias qhov muaj tswv yim thiab cov pej xeem lub hom phiaj tuaj yeem sib txawv. Thaum ib qho kev tshaj tawm mus nyob, qhov kev cia siab clickthrough tus nqi kho, thiab muaj peb qhov xwm txheej muaj los saib xyuas nws qhov kev ua tau zoo. Txhawm rau kom nkag siab txog cov nuances ntawm qhov ntsuas no, xav txog cov piv txwv hauv qab no:
Thawj lub ntsiab lus yog lo lus tseem ceeb pawg. Qhov thib ob yog daim ntawv luam thiab tsaws nplooj ntawv, lossis tsaws nplooj ntawv. Nws yog ib qho tseem ceeb uas yuav tsum tau ua raws li cov lus qhia ntawm pawg neeg tseem ceeb, vim tias cov no yuav cuam tshuam rau tus nqi hloov dua siab tshiab. Piv txwv, hloov lub xov xwm rau Cov Kev Pab Cuam Raug Cai tau nce nws tus nqi hloov dua siab tshiab los ntawm 111.6 feem pua. Tus thawj tswj hwm ad zoo paub yuav ua li cas tob mus nrog txhua pawg lo lus tseem ceeb, thiab yuav kho cov no li cas kom txhim kho qhov ntsuas zoo tag nrho.
Google qhov ntsuas zoo yog ib qho kev suav nyuaj uas cuam tshuam rau qhov chaw thiab nqi ntawm koj qhov kev tshaj tawm. Vim tias algorithm yog zais cia, PPC tuam txhab tsuas muab cov lus qhia dav dav txog kev txhim kho koj qhov ntsuas. tiam sis, Paub meej txog cov yam ntxwv uas siv los suav qhov ntsuas yog qhov tseem ceeb rau kev tau txais txiaj ntsig zoo dua, Piv txwv li kev tso chaw zoo dua thiab tus nqi qis dua ib nias. Qhov ntsuas zoo rau AdWords yog txiav txim los ntawm ntau yam, Thiab tsis muaj ib qho lus teb nkaus xwb. tiam sis, Yog koj npaj siab siv sijhawm thiab zog los txhim kho nws, Koj tuaj yeem txhim kho koj qhov ntsuas zoo ntawm koj tshaj tawm thiab ua kom nws muaj txiaj ntsig ntau dua.
Siv CPC raug rau koj qhov kev tshaj tawm yog qhov tseem ceeb kom koj tau txais txiaj ntsig ntau tshaj plaws. Cov kev tshaj tawm uas muaj nqi qis tsawg heev hloov pauv, thaum cov nqi siab tuaj yeem ua rau plam cov neeg yuav khoom thiab cov sijhawm muag khoom. Ib yam tseem ceeb uas yuav tsum nco ntsoov yog tias koj tus nqi siab tshaj plaws ib nias (CPC) tsis yog tus nqi tiag tiag uas koj yuav them. Ntau tus tshaj tawm tsuas them qhov tsawg kawg nkaus uas tsim nyog los dhau Ad Rank thresholds lossis yeej ib tug neeg sib tw qis dua.
CPCs txawv heev ntawm cov lag luam. Hauv display network, piv txwv, CPC nruab nrab tsawg dua $1. CPC rau ads hauv search network feem ntau siab dua. Vim li ntawd, nws tseem ceeb kom paub ROI thiab pes tsawg koj them tau ib nias. Google AdWords yog lub platform tshawb nrhiav them nyiaj loj tshaj plaws hauv ntiaj teb. Tab sis CPC txhais li cas rau koj lub lag luam?
Tus nqi ib nias rau Adwords txawv ntawm $1 mus rau $2 nyob ntawm ntau yam. Cov keywords uas kim feem ntau nyob rau niche sib tw dua, ua rau CPCs siab dua. tiam sis, if you have a strong product or service that will sell at a high price, you can spend upwards of $50 per click on Google Ads. Many advertisers can spend as much as $50 million a year on paid search.
If you’ve ever wondered whether your ads are getting the desired conversions, then split testing is a great way to find out. Split testing ads in Adwords allows you to compare two or more ads side by side to see which one performs better. You should be careful, tab sis yog ho, as it’s not always easy to determine a difference between two versions of the same ad. The key is to use statistically significant differences when running a split test.
Before performing split tests, N. c, o. Hloov nplooj ntawv tuaj yeem ua rau nws nyuaj rau taug qab kev hloov dua siab tshiab. tiam sis, n. t, s.
o. o, impressions, CTR, v. Koj tseem tuaj yeem pom cov txiaj ntsig nyem thiab cov ntawv tshaj tawm qub. Qhov no “t” i. a, s.
Nqi conversion, LOS YOG CPC, yog ib qho ntawm cov kev ntsuas tseem ceeb tshaj plaws los saib xyuas thaum khiav AdWords phiaj xwm. Txawm hais tias tus qhua yuav koj cov khoom, kos npe rau koj cov ntawv xov xwm, lossis ua tiav daim ntawv, qhov ntsuas no qhia txog qhov ua tiav ntawm koj qhov kev tshaj tawm ad. Tus nqi ib qho kev hloov dua siab tshiab tso cai rau koj los sib piv koj cov nqi tam sim no thiab lub hom phiaj, kom koj tuaj yeem tsom koj lub tswv yim tshaj tawm zoo dua. Nws yog ib qho tseem ceeb kom nco ntsoov tias CPC tuaj yeem sib txawv heev nyob ntawm qhov loj me ntawm koj lub vev xaib, tab sis nws yog qhov pib zoo los txiav txim siab seb koj tus nqi hloov dua siab tshiab yog dab tsi.
Tus nqi ib qho kev hloov dua siab tshiab feem ntau yog xam siv cov mis uas faib tus nqi los ntawm tus naj npawb ntawm “nyuaj” hloov dua siab tshiab, uas yog cov uas ua rau kev yuav khoom. Thaum tus nqi rau ib qho kev hloov dua siab tshiab yog qhov tseem ceeb, nws tsis tas yuav tib yam li tus nqi ntawm kev hloov dua siab tshiab. Piv txwv, Tsis yog txhua tus nias tsim nyog rau kev tshaj tawm txog kev hloov dua siab tshiab, yog li nws tsis yog ib txwm ua tau los xam tus nqi rau ib qho kev hloov dua siab tshiab raws li tus lej ntawd. Tsis tas li ntawd, hloov dua siab tshiab taug qab qhia cov lej sib txawv dua li tus nqi kem.
Google Analytics tso cai rau koj los txheeb xyuas koj qhov kev ua tau zoo ntawm ntau lub sijhawm ntawm hnub. Koj tseem tuaj yeem txiav txim siab lub sijhawm twg ua rau muaj kev hloov dua siab tshiab ntau tshaj plaws. Los ntawm kev kawm txog kev hloov dua siab tshiab thaum qee lub sijhawm ntawm hnub, koj tuaj yeem kho koj lub sijhawm ad rau kev ua tau zoo tshaj plaws. Yog tias koj xav khiav ib qho kev tshaj tawm tsuas yog thaum lub sijhawm tshwj xeeb, teeb tsa nws kom khiav txij hnub Monday txog Wednesday. Li no, koj yuav paub meej thaum twg twv thiab thaum twg poob lo lus tseem ceeb.
