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Muaj ntau ntau nam yuav tsum paub thaum siv Adwords. Nqi nyem ib nyem, Qhab Nees, Hloov sab ntais ntawv, Thiab tsis zoo keywords yog cia li ob peb. Koj yuav nrhiav tau qhov zoo tshaj plaws los advertise siv cov tswv yim no nyob rau hauv tsab xov xwm no. Koj yuav tau nrhiav tau txoj kev zoo tshaj los optimize koj cov kev sib tw thiab ua rau feem ntau ntawm koj cov nyiaj siv. Nyeem ntawv rau nrhiav tau tus secrets ntawm advertising nrog Adwords. Daim zais cia rau ib cov kev sib tw zoo yog optimize rau ob leeg nqi thiab zoo.
Adwords’ Qhab Nees (QS) Yog ib qho kev ntsuas uas txiav txim seb relevant thiab zoo koj adverts yog. Lub kaw lus no zoo ib yam li google organic ranking algorithms. Ads nrog QS muaj ntau relevant rau cov neeg siv thiab tej zaum yuav tau txia. ntxiv thiab, QS yuav txo tus nqi nyem (CPC).
Koj QS tseem ceeb heev vim hais tias nws txiav txim seb koj yuav them ib keyword. Keywords uas tsis muaj QS yuav ua rau kev kawm txom nyem thiab tsis muaj CTR. Ads nrog QS yuav tau txais kev tso cai zoo thiab nqi zoo. Qhov zoo score yog ntsuas rau ib teev ntawm ib tug mus 10. Tej zaum koj yuav tau zam tsis zoo keywords nyob rau hauv groupings. Nyob ntawm koj txoj kev lag luam, Koj QS yuav poob hauv qab kaum, uas yuav ua tau kom koj cov nqi.
Google tus zoo Score yog txiav txim tau los ntawm cov relevance ntawm koj ntxiv, qhov tseem ceeb, nplooj ntawv thiab yuav tsaws nplooj ntawv. Yog hais tias qhov zoo tshaj plaws yog siab, Koj ntxiv yuav muaj ntau yam rau lub keyword. Conversely, Yog hais tias koj QS muaj tsawg kawg nkaus, Tej zaum koj yuav tsis tau li relevant li koj xav tias nws yog. Nws yog lub hom phiaj tseem ceeb ntawm Google muab qhov zoo tshaj plaws rau cov neeg siv thiab yog hais tias koj ntxiv tsis phim cov ntsiab lus ntawm qhov chaw, Koj yuav poob tej neeg muas zaub.
Ua kom koj QS, Koj yuav tsum paub tseeb tias koj ntxiv match nrhiav intent ntawm koj cov neeg siv. Nws txhais tau tias koj keywords yuav tsum zoo txheeb rau lawv nyob nraum nrhiav. mob(nurses), zoo ib yam li, Yuav tsum tau ntes tiam sis yuav tsum tsis txhob stray ntawm lub ntsiab. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntsiab lus nrhiav thiab hais txog phau ntawv. Qhov no yuav xyuas kom meej tias koj daim qauv yuav muab tso tawm rau hauv lub teeb zoo tshaj plaws.
In a nutshell, Zoo score yog ib tug indicator ntawm li cas koj ntxiv thiab seb lawv zoo li cas. Qhov zoo score yog xam raws li tus CPC twv koj twb teev. Ib tug score ntau dua qhia tias koj ntxiv ua hauj lwm zoo thiab yog converting qhua. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias ib QS ntau dua yuav txo koj tus nqi nyem (CPC) thiab nce tus nqi conversions uas koj tau txais.
Broad match hauv Adwords yuav yog ib lub tswv yim phem. Ads tej zaum yuav raug tso tawm rau cov neeg uas nrhiav unrelated lus, costing advertisers nyiaj lawv tsis muaj thiab poob rau lwm advertisers. Koj yuav siv tau ib tug hloov sab nraud kom tsis txhob muaj teeb meem, tab sis koj yuav tsum siv “hauv” Lossis “Plus” kos npe rau koj lub sij hawm nrhiav. Uas yog, Koj yuav cais tau cov ntsiab lus xws li liab, Liab, thiab luaj li cas, Tab sis koj tsis tau ntxiv rau koj tsis zoo.
Hloov sab ntais ntawv yog ib nruab nrab av ntawm sab thiab kab lus qhov yuam kev. Qhov kev xaiv no tso cai rau koj phiaj ib cov neeg tuaj saib loj uas muaj ib tug nqi txwv nyiaj. Hloov sab ntais ntawv locks ib lo lus nyob rau hauv ib kab lus tseem ceeb siv cov kab lus tseem ceeb siv cov “+” parameter. Nws qhia Google tias tus tshawb query yuav tsum muaj ntawd lub sij hawm ntawd. Yog hais tias koj tsis muaj lo lus “Plus” nrhiav lub sij hawm nrhiav, Koj yuav muab tso tawm rau sawv daws.
Tus Modified sab match hauv Adwords pub koj xaiv lo lus uas triggers koj ntxiv. Yog koj xav mus cuag coob tus neeg tau txais kev pab, siv ntais ntawv. Koj kuj muaj xws li variants thiab synonyms. Hom match pub koj qhia ib variations variations uas yog relevant rau tus nrhiav query. Koj yuav txawm siv thaum lawv tseem sab match thiab modifiers phiaj ntau audiences thiab nqaim koj kub siab.
hais, Hloov sab ntais ntawv yog ib tug xaiv zoo thaum nws tawm los targeting cov ntsiab lus nrhiav cov ntsiab lus. Modified sab qhov yuam kev zoo rau cov ciaj uas muag me me vim muaj tsawg dua competitors. Lawv yuav phiaj specific keywords uas muaj tsawg nrhiav tagnrho. Cov neeg no feem ntau yuav tau ib yam dab tsi uas yog relevant rau lawv. Piv rau sab match, hloov sab qhov yuam kev yuav muaj ib tug conversion ntau dua conversion tus nqi. Tus modified sab match hauv Adwords yuav phiaj niche ciaj uas muag.
Ntxiv tsis zoo keywords hauv koj cov kev sib tw Adwords yuav khaws koj lub website dawb los ntawm unwanted tsheb. Cov keywords yuav muab ntxiv rau ntau theem, Los ntawm cov kev sib tw tseem rau ib pawg ntxiv. tiam sis, Ntxiv negative keywords rau theem tsis ncaj ncees lawm yuav mess txog koj cov kev sib tw thiab ua unwanted tsheb khiav tshwm sim rau koj lub website. Txij thaum cov keywords yog exact qhov yuam kev, Nco ntsoov tias koj xaiv qhov tseeb ua ntej yuav muab lawv. Hauv qab no yog ib co tswv yim los pab koj ua qhov zoo tshaj plaws ntawm keywords hauv koj cov kev sib tw Adwords.
Thawj kauj ruam yog tsim ib daim ntawv uas tsis zoo keywords rau koj Adwords campaigns. Koj yuav tsim tau cov npe rau cov neeg txawv nyob rau hauv tib vertical. Tsim ib daim ntawv teev, nyem lub icon nyob rau sab saum toj kaum ntawm lub Adwords UI thiab ces xaiv “Sib qhia tawm.” Koj muaj npe tau daim ntawv teev npe raws li koj xav tau. Thaum koj muaj koj daim ntawv teev npe, Lub npe nws tsis zoo keywords thiab kom paub tseeb tias ntais ntawv yog.
Cov kauj ruam tom ntej no ntxiv koj tsis zoo keywords rau koj Adwords campaigns. Ntxiv cov keywords, Koj yuav xyuas tau kom meej tias koj cov ads muaj qhia rau cov neeg uas tej zaum yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Thaum ntxiv negative keywords yuav pab koj tswj koj tus qauv siv, Lawv kuj yuav pab koj streamline koj lub tsheb khiav los eliminating khib nyiab ad campaigns. Muaj ntau txoj kev siv keywords nyob rau hauv koj cov kev sib tw, Tab sis qhov tutorial no yuav qhia koj txoj kev zoo tshaj plaws.
Lwm lub tswv yim tseem ceeb nco ntsoov thaum tsim tsis zoo keywords rau koj campaigns yog ntxiv misspellings thiab plural variations. Ntau misspellings yog hom nrhiav queries, thiab ntxiv plural versions, Koj yuav xyuas kom meej tias koj negative keywords daim ntawv teev yog li comprehensive tau. Ntxiv cov keywords tsis zoo keywords, Koj yuav zoo thaiv tau cov kab lus uas hnyuj hnyo rau cov nqe lus thiab cov ntsiab lus. Muaj lwm txoj kev ua tsis zoo keywords nyob rau hauv koj cov kev sib tw. Koj yuav muaj xws li cov keywords tsis zoo keywords nyob rau hauv ib pawg thiab campaigns, Xws li siv kab lus match tsis zoo thiab ntxiv rau koj cov kev sib tw ntxiv.
Thaum teem tau negative keywords, Koj yuav tsum ua li ntawd rau ib theem kev sib tw. Cov keywords yuav thaiv ntxiv los uas qhia rau queries uas tsis txheeb rau koj cov khoom. Piv txwv, Yog hais tias koj muag cov kev ua si khau, Nws yuav zoo siv tsis zoo keywords rau cov kev sib tw theem. tiam sis, Txoj kev no tsis advisable rau tag nrho advertisers. Xyuas kom tshawb fawb keywords rau koj lub lag luam ua ntej teem tau negative keywords hauv Adwords.
