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Muaj peb txoj kev siv Adwords rau koj saaS lag luam. Cov kev no hu ua Cost ib nyem (CPC) advertising, Keyword kev tshawb fawb keyword, thiab bidding. Yog koj xav pom ceev ceev, PP Ntsia koj daim iav pom tom qab saib puas muaj cov tsheb khiav hauv kev loj .. Siv txoj kev no yuav xyuas kom koj them rau clicks uas yuav tau txia mus ua hlau lead. pib, Koj yuav tsum sau ntau yam ntaub ntawv kom ntau li sai tau. Tsab xov xwm no yuav piav qhov tseem ceeb ntawm Keyword kev tshawb fawb thiab yuav maximize koj twv.
Tus nqi nyem los yog CPC yog tus nqi uas advertisers them rau txhua lub sij hawm ib tug neeg clicks rau lawv ntxiv. CPCs yuav muaj siab industries uas muaj conversion nqi thiab sis tw advertisers. Thaum muaj ntau txoj kev los txo koj CPC, Yog tsis muaj tseeb-hluav taws kom lawv kiag li. Ntawm no yog tej yam uas yuav nco thaum optimizing koj CPCs. Thawj, Xav seb koj qhov chaw yog rau koj lub hom phiaj phiaj. Yog koj lub website tsis yog relevant rau koj targeted tuaj, Tej zaum koj tus CPC kuj yuav siab heev.
Fiab, To taub qhov txawv ntawm pav ca tus nqi thiab twv kuas nqi-per-click. Ib pav ca-tus nqi CPC yog yooj yim khiav dua twv kuas CPC. Bid kuas CPCs yog tsawg kim, Tab sis lawv tseem tsawg targeted. ntxiv thiab, advertisers yuav tsum xav txog tus nqi ntawm ib nyem los ntawm ib qhov chaw muab. Ib CPC yuav tsis tas txhais lus rau hauv ib cov nyiaj stream.
CPC invoicing kuj yog qhov uas yuav raug misuse. Cov neeg siv yuav nias rau ads ntawd. Qhov no yuav raug nqi tus advertiser ib tug nqi tseem ceeb ntawm cov nyiaj. tiam sis, Google nws txwv misuse los tsis them rau invalid clicks. Thaum nws tseem tsis tau tswj txhua nyem, Koj yuav sib khom lus tus nqi tsawg dua. Tsuav koj nyob nraum kam kos npe rau ib daim ntawv cog lus mus sij hawm ntev nrog cov publisher, Koj feem ntau yuav sib khom lus tus nqi tsawg dua.
Nyob hauv lub ntiaj teb uas them advertising, Tus nqi li cas yog ib qhov tseem ceeb heev. Nrog rau txoj cai nqi nyem, Koj yuav maximize koj rov qab rau advertising siv. CPC ntxiv yog ib tug haib cuab yeej rau ntau lag luam, Li ntawd, to taub ntau npaum li cas koj them ib nyem yuav ua kom koj li cas. Thiab tsuav koj paub koj cov neeg tuaj saib yog nrhiav, nws yuav ua hauj lwm rau koj. Yog vim li cas nws tseem ceeb heev yuav tsum paub txog koj CPC.
Nrhiav cav optimization (SEO) Yog daim duab ntawm de txoj cai keywords thiab cov ntsiab lus rau rank rau SERPs. kho kom haum, Kev tshawb fawb keyword pab kom organic tsheb khiav thiab hom awareness. Keyword kev tshawb fawb yog ib txoj kev lag luam unique siv los xyuas cov nqe lus thiab cov neeg siv cov neeg siv yuav nrhiav kev pab. Thaum koj muaj txoj cai keywords, Koj yuav prioritize koj zoo thiab tsim cov ntsiab lus uas lub hom phaj cov neeg siv. Keyword kev tshawb fawb pab kom lub ranking ntawm koj qhov chaw nrhiav engines, pp Ntsia koj daim iav pom tom qab saib puas muaj tsheb khiav hauv kev loj ..
Ua ntej pib ib cov kev sib tw, Kev tshawb fawb keyword yog tseem ceeb heev. Yog paub profitable keywords thiab nrhiav intent, Koj yuav npaj tau qhov zoo tshaj plaws tau campaigns. Thaum xaiv keywords thiab ib pawg, Xav txog koj tej hom phiaj thiab koj pob nyiaj siv. Koj yuav nqaim koj kub siab thiab txuag tau nyiaj los targeting xwb relevant keywords. Nco, Koj xav ua ib impression kawg impression rau cov neeg uas txawj ntau nrhiav koj cov khoom los yog kev pab. Nws yog qhov zoo tshaj plaws siv ntau tshaj ib keyword, tab sis yog ho.
Muaj ntau txoj kev ua keyword kev tshawb fawb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab qhia rau tej keywords tseem ceeb. Cov keywords no ranked thiaj li yuav lawv tus nqi thiab tej zaum yuav ua kom muaj tsheb khiav. Thaum koj twb ua li no, Koj yuav tsiv mus nyob rau kauj ruam tom ntej – sau ntawv rau cov qhua. Koj yuav tsum sau ntawv tuaj raws li koj xav tau sau ntawv. After all, Koj phiaj tuaj saib no tej zaum yuav muaj ib co lus nug zoo sib xws rau cov neeg uas koj nyob nraum chaw nyob.
Thaum keyword kev tshawb fawb rau Adwords yog ib feem tseem ceeb heev ntawm tej li cas uas zoo, Nws tseem yog ib tug tseem ceeb heev nam ntawm ib cov kev sib tw zoo. Yog koj tshawb fawb tsis ua kom zoo, Koj yuav mus siv nyiaj ntau heev rau PPC thiab uas ploj lawm rau muag khoom. Tiam sis nws tseem ceeb heev kom nco tias keyword kev tshawb fawb yuav siv sij hawm thiab dag zog. Yog hais tias muaj tseeb, Koj yuav muaj ib cov kev sib tw ntxiv uas yuav ua tau ib tug zoo!
Muaj ob peb lub tswv yim koj yuav tsum khaws siab thaum bidding rau Adwords. Thawj yog khaws koj pob nyiaj siv ntawm PS200 ib lub hlis. tiam sis, Qhov nyiaj no tej zaum yuav txawv ntawm koj niche thiab tus nqi ntawm lub website koj nyob nraum expecting txhua hli. Thaum koj twb txiav txim tau koj cov nyiaj hli, faib nws los ntawm peb caug tau ib lub tswv yim ntawm koj cov nyiaj txhua hnub. Thaum koj twb teem koj cov nyiaj txhua hnub, Kauj ruam tom ntej no yog txiav txim seb yuav twv txhua hnub. Google tus bidding lawv ua haujlwm los ntawm regulating lub siab thiab qis bids siv ib CPC metric. Yog hais tias koj nyob nraum tsis paub tseeb txog txoj cai nqi nyem rau koj lub lag luam, siv Adwords huab cua.
Thaum bidding rau Adwords yuav zoo li ib lub tswv yim zoo, Muaj ib co disadvantages loj disadvantages competing nrog tuam txhab uas muag loj. Yog hais tias koj nyob nraum ib lub lag luam me, Koj advertising pob nyiaj siv tsis ze li ntawm loj li ib lub teb chaws tuam txhab, Li ntawd, tsis txhob cia siab tias yuav muaj cov nyiaj siv los lwv nrog lawv. Txawm hais tias koj yuav them taus twv siab, Koj yuav nkag mus rau peev (ROI) Los ntawm koj cov kev sib tw Adwords yog tsawg.
Yog hais tias koj competitors siv koj lub npe nyob rau hauv lawv cov ads, Xyuas kom koj siv ib daim qauv txawv. Yog hais tias koj nyob nraum bidding rau koj competitor cov nqe lus, Koj yuav tau banned los ntawm Google. Yog vim li cas yog yooj yim: Koj competitors tej zaum yuav bidding rau koj cov ntsiab lus, Uas yuav ua rau txo tau score thiab nqi-per-click. txuas ntxiv, Yog hais tias koj competitor yog bidding rau koj cov ntsiab lus, Tej zaum koj yuav tau siv koj cov nyiaj rau ib bunch ntawm ib daim qauv uas twb tsis muaj dab tsi ua rau koj lub npe.
Qhov zoo tshaj plaws nyob rau hauv Adwords yog ib qhov zoo tshaj yuav thaum nws tawm los tau qhov chaw zoo tshaj rau koj adverts. Nws tseem ceeb heev uas yuav tau saib koj cov score zoo score thiab hloov koj ntxiv raws li. Yog koj pom tias koj tus CTR tsawg kawg nkaus, Ces koj yuav tsum pause koj adverts thiab hloov cov keywords rau ib yam dab tsi. Koj cov qhabnias zoo yuav muaj kev cuam tshuam koj kev siv zog lub sij hawm, Li ntawd, koj yuav tsum ua txhua yam uas koj yuav ua tau kom nws. tiam sis, Qhov zoo tshaj plaws nyob rau hauv Adwords tsis yog ib qhov kev kawm. Nws tsuas yog ntsuam xyuas thaum koj muaj tsheb khiav thiab cov ntaub ntawv los txiav txim seb qhov zoo tshaj plaws yuav tsum tau.
Qhov zoo score hauv Adwords yog txiav txim tau los ntawm peb yam: nyem-mus txog tus nqi, kev kawm ntxiv, thiab kev sib tw tau zoo. Nyem-los ntawm tus nqi yog ncaj qha mus rau koj score zoo, Li ntawd, kev txhim kho koj zoo Score yuav ua kom koj txoj kev kawm ntxiv. Ntxiv tias ua tsis yuav khib koj pob nyiaj siv thiab tsis tau relevant rau koj phiaj tuaj. Ib tug zoo Score yog lub foundation ntawm ib tug zoo AdWords kev sib tw.
Keyword pawg yuav sab heev rau koj ntxiv, yuav ua rau nws yuav raug ignored los qhua. Siv ntau targeted keywords rau koj cov kev sib tw ntxiv. Ib tug zoo score yuav txhais hais tias koj ntxiv yuav tau txais ntau xim thiab yuav ntau relevant rau cov neeg tuaj saib cov neeg tuaj saib. Kuj, Xav txog kev siv cov nplooj ntawv uas muaj duab txog cov laus. Kev kuaj ntawd tseem ceeb heev, Thiab tsim ob peb variations yuav pab koj optimize koj yuav tsaws nplooj ntawv.
Ua kom koj zoo score, Koj yuav tsum tsim ib tug zoo thaum lawv tseem ceeb thiab ntxiv. Keywords uas tsis ua zoo yuav tsum tau qhia rau ib nplooj ntawv zoo yuav tsaws los yog lawv yuav degraded. Ua qhov no, Koj yuav ua kom koj zoo score thiab tau txais ib tug nqi tsawg dua-nias (CPC).
Tej zaum koj yuav paub google tus retargeting capabilities, Tab sis tsis paub tseeb seb xyov zoo li cas yog. Adwords retargeting pub koj mus cuag cov neeg siv rau lwm cov websites thiab platforms. Nws kuj pub koj teev cov cai rau leej twg ntxiv rau koj cov neeg tuaj saib. Yog segmenting qhua rau koj qhov chaw, Koj yuav phiaj koj remarketing kev siv zog. Qhov ntau precise koj yuav txog leej twg pom koj ntxiv, Qhov zoo tshaj plaws koj retargeting yuav.
Muaj ntau cov kev pab cuam los retargeting nrog Adwords, Thiab yog ib qhov zoo tshaj plaws yog muaj peev xwm qhia neeg ntxiv raws li lawv yav dhau los hauv internet. Ntxiv rau displaying koj ntxiv raws li cov khoom uas lawv nyuam qhuav ntsia, Google Ads kuj yuav zaub ntxiv rau cov neeg uas tshuav lawv khw basket los yog siv ib tug nqi tseem ceeb ntawm lub sij hawm saib koj cov khoom. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias retargeting nrog Adwords tsis yog pib. Nws yuav ua tau ib qho kev xaiv zoo kawg thiab rau cov lag luam uas muaj pob nyiaj siv me me.
Retargeting nrog Adwords yuav yog ib txoj kev zoo los txuam yuaj rua cov neeg muas zaub thiab nrhiav tau tshiab ones. Google Adwords pub koj muab Script tags rau koj lub website, Xyuas kom meej tias cov neeg uas tau xyuas koj qhov chaw ua ntej yuav pom koj ntxiv dua. Retargeting nrog Adwords kuj siv tau nyob rau kev tawm qhov chaw, Xws li Facebook. Nws yuav zoo rau xeeb cov neeg muas zaub tshiab thiab ua muag khoom. tiam sis, Nws tseem ceeb heev uas Google txoj cai txwv tsis pub siv ntaub ntawv qhia txog cov ntaub ntawv rau phiaj advertising.
Retargeting nrog ntxiv yog ib txoj kev zoo rau phiaj tej neeg muas zaub tom qab lawv tau tshuav koj qhov chaw. Yog nrhiav cov cookies ntawm cov qhua, Koj ntxiv yuav tso ib yam rau cov neeg uas twb xyuas koj qhov chaw. Li no, Koj yuav ua tau rau koj ntxiv rau cov khoom uas twb nyuam qhuav xyuas. Nws tseem ceeb heev uas yuav tau siv ib pixel los tsim targeted ntxiv raws li cov ntaub ntawv ua noj google Ads.
