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Muaj ntau yam uas koj yuav tsum paub ua ntej launching ib cov kev sib tw ntxiv nyob Adwords. Yog hais tias koj nyob nraum unsure uas pib, Nyeem zaj no kom paub txog Keyword lawv, Targeting xaiv, bidding, thiab Conversion tracking. Koj yeej tseem kos tau ob lub thawv thiab luam thiab yav tas los ntxiv los ntawm lwm qhov chaw. Thaum koj twb luam koj ntxiv, xyuas kom koj hloov tus xav xwm tshiab thiab luam yog hais tias xav tau. Thaum kawg, Koj qhov ntxiv yuav tsum zoo li cov ones koj nrhiav tau thaum piv rau lawv.
Google twb nyuam qhuav kuav los tiag tawm ib feature tshiab hu ua 'Keyword Lawv’ Uas yuav pab advertisers phiaj lawv ntxiv npaum li cas. Tus keyword lawv yuav muaj nyob rau hauv cov kev sib tw Smart Campaigns feature hauv lub limtiam tom ntej. Google tshaj tawm ib tug tswv tsev tshiab tsim los mitigate cov teebmeem ntawm COVID-19 shutdowns, Ntse Campaigns. Nyeem kom paub seb yuav coj kom zoo dua cov cuab yeej tshiab. Wb dhia mus rau ob peb xwb.
Ib kom zoo dua ntawm keyword lawv yog tias lawv ua comparisons ntawm keywords nyob rau hauv cov qeb yooj yim. Piv txwv, Nws tsis yooj yim los piv rau cov kev kawm txawv keywords rau nkawm khau thiab tiab thaum lawv nyob nraum grouped nyob rau hauv cov pab pawg neeg ib pawg. tiam sis, yog koj ua raws li ib lub tswvyim logical lawv tswvyim, Koj yuav tau yooj yim piv keyword kev kawm nyob campaigns thiab ntxiv pawg. Li no, Koj yuav muaj ib daim duab clearer uas keywords yog profitable rau txhua yam khoom qeb.
relevancy – Thaum tib neeg siv Google nrhiav engines mus nrhiav khoom, Ntxiv uas muaj relevant keywords muaj feem ntau yuav tau clicked. Relevance kuj pab txhim kho qhov zoo score thiab clickthrough tus nqi. Siv cov keywords sib txawv, Koj txuag tau nyiaj thiab lub sij hawm. Ob peb tug tswv yim tseem ceeb los txhim kho keyword relevancy muaj xws li:
Koj yuav xaiv siv cov kev sib tw-theem targeting rau mobile thiab zaub ntxiv. Kev sib tw targeting yog feem ntau siv rau tag nrho cov ntxiv nyob rau hauv cov kev sib tw, thiab ib pawg yuav override kev sib tw targeting. Hloov koj cov kev sib tw targeting, Koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab sis koj yuav tsum mus rau qhov chaw tab, ces nyem rau qhov chaw lub hom phaj. Nyem Edit rau modify qhov chaw lub hom phaj uas koj tau xaiv. Koj yuav cais tau qhov chaw ntawm koj lub hom phiaj tuaj. Xwb, Koj yuav kho tau tus twv rau tej chaw.
Lwm tseem ceeb nam ntawm ib kev tawm advertising kev sib tw yog zoo targeting. YouTube, piv txwv, pub koj phiaj los ntawm desktop, ntsiav tshuaj, los yog mobile li. Koj kuj xaiv seb los tsis tus ntxiv yuav tshwm sim nyob rau hauv ib thaj av ntawd. Ntau hom lag luam ob lub teb chaws thiab zos, Li ntawd, nws tseem ceeb heev uas yuav tau xav txog qhov twg cov neeg tuaj saib lub neej. Yog hais tias koj nyob nraum sim mus cuag ib tug neeg tuaj saib loj, Tej zaum koj yuav tau siv xov targeting. Tiam sis yuav tsum paub hais tias xov targeting tej zaum yuav sab heev rau koj lub lag luam hauv zos.
Siv affinity audiences yuav pab koj phiaj koj cov neeg tuaj saib raws li nyiam, cwj pwm, thiab lwm yam lus. Li no, Koj yuav tau mus cuag cov neeg uas feem ntau yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Tsis tas li ntawd, Koj yuav phiaj tau cov neeg ncaj qha los ntawm koj lub website los yog keywords. Google Adwords yuav siv koj cov ntaub ntawv keyword los tsim koj cov neeg tuaj saib affinity. Ces, Koj yuav tshwm sim pem lub taub hau txoj cai raws li lawv nyiam, cwj pwm, thiab cov ntaub ntawv hais txog kev ua kom haum.
Retargeting ntxiv yog ib qho kev xaiv zoo kawg thiab yog hais tias koj tsis paub tias cov neeg tuaj saib koj nyob nraum targeting. Remarketing pub koj mus cuag qhua thaum retargeting pub koj phiaj tshiab ones. Tib yam siv rau zaub ntxiv rau lwm cov websites. Tej zaum koj yuav tau phiaj ntau nplooj ntawv rau koj cov kev sib tw ntxiv. Tej kev no pab tau peb li cas, Koj yuav mus txog ib tug neeg tuaj saib loj. Yog hais tias koj xav mus cuag ib tug neeg tuaj saib wider, Koj yuav phiaj ntau nplooj ntawv rau ib lub npe.
Thaum keyword targeting lawm lub backbone uas them txij thaum nws pib, Cov neeg tuaj saib targeting yog ib qho tseem ceeb rau hauv internet advertising. Nws pub koj xaiv leej twg pom koj ntxiv thiab xyuas kom meej tias koj advertising nyiaj mus rau cov neeg feem coob yuav. Li no, Koj yuav paub tseeb tias yuav tau ib tug xa rau koj cov nyiaj siv. Nws tseem ceeb heev uas yuav tsum nco ntsoov xa rov qab mus rau koj zoo thaum txiav txim siab rau cov neeg tuaj saib targeting.
Koj yuav xaiv tau ob txoj kev bidding rau Adwords. Feem ntau yog raug nqi ib Nyem (CPC). Hom bidding yuav tsum advertisers txiav txim seb lawv nyob nraum kam them rau txhua nyem. Txoj kev no yog qhov uas tus txheej txheem txheem, Tab sis tsis yog tib txog kev twv. Muaj ntau lwm txoj kev, thiab. Ntawm no yog ib txhia xwb:
Khoom keywords tsis raws nraim keywords rau AdWords (PPC). Cov no yog cov npe thiab piav tias neeg yeej hom rau hauv qhov nrhiav bar. Koj yuav tau hloov cov npe yog profitable queries pib hnyuj hnyo hauv koj cov kev sib tw PPC. Ntawm no yog ib co tswv yim los optimize koj keyword xaiv. Nyob rau hauv PPC ntxiv, showcase tus seller ntsuam xyuas. Thiaj li yuav maximize conversions, Koj yuav tau kho koj keywords thiab bids.
Automated twv tswv yim yuav pab koj coj tus guesswork tawm ntawm them ntxiv, Tiam sis manually kho koj twv yuav muab koj zoo tau. Thaum koj twv txiav txim seb koj yuav them rau ib tug tseem ceeb keyword, Nws tsis tas txiav txim seb qhov twg koj rank hauv Google tus nrhiav tau. In fact, Google tsis xav kom koj tau saum tej teev rau koj keyword yog hais tias koj nyob nraum siv ntau tshaj tsim nyog. Li no, Koj yuav tau txais ib tug saib ntawm koj ROI.
Koj kuj siv twv modifiers phiaj geographic chaw, electronic li, thiab sij hawm frames. Yog siv twv modifiers, Koj yuav xyuas kom meej tias koj ntxiv tshwm sim rau cov websites relevant. Nws tseem ceeb heev uas yuav tau saib koj ntxiv thiab bids kom paub tseeb tias koj nyob nraum tau qhov zoo TSHAJ PLAWS ROI. Thiab tsis txhob hnov qab los saib xyuas cov kev kawm ntawm koj ntxiv thiab bids – Tsuav yog tseem ceeb heev rau qhov zoo ntawm koj cov kev sib tw advertising.
Ntse campaigns faib lawv bidding rau ntau yam “ib pawg.” Lawv muab kaum tsib caug hais txog cov nqe lus nyob rau hauv txhua pawg, thiab ntsuam xyuas ib tug neeg twg. Google siv ib twv ntau twv rau txhua pab pawg neeg, Li ntawd, qhov uas zoo qab cov kev sib tw yog ntse faib cov nqe lus. Li ntawd, yog li, Yog hais tias koj xav kom koj ntxiv kom tso tawm pem lub taub hau koj phiaj tuaj, Koj yuav tsum ua ntse kev txiav txim siab txog bidding rau Adwords. Li no, Koj qhov ntxiv yuav mus txog koj lub hom phiaj tuaj thiab nce muag khoom.
Yuav kom koj xa koj cov ntaub ntawv rov qab mus rau ib tug siv, Koj yuav tsum teeb Adwords conversion tracking. Koj yuav ua tau qhov no los mus hauv ntau hom conversions. Koj kuj xaiv tau ROI los mus nkag rau qhov tseem ceeb rau ntau cov ntsiab lus. Koj yuav xaiv tau conversions tsis pub dhau ib lub sij hawm, piv txwv, Txhua zaus ib tug neeg reloads koj ntxiv. Li no, Koj yuav khiav tau pes tsawg tus neeg tau saib koj ntxiv, tab sis tsis tas yuav ib yam dab tsi.
Thaum koj twb DVR Adwords conversion tracking, Koj yuav export cov ntaub ntawv rau Google Analytics saib uas ntxiv tau coj mus rau cov conversions feem ntau conversions. Koj yuav txawm import cov conversions rau Google Analytics. Tab sis kom paub tseeb tias tsis mus double-track thiab import cov ntaub ntawv los ntawm ib qhov chaw rau lwm. Txwv tsis pub, Tej zaum koj yuav mus nrog ob daim ntawv luam tib yam nkaus. Qhov no yuav ua tau teeb meem. Qhov no yog ib qho teeb meem thiab yuav zam tau kom tsis txhob siv ib zaug xwb AdWords conversion tracking cuab yeej.
Thaum koj tseem siv Adwords conversion tracking kom koj ua hauj lwm ntau npaum li cas, Nws yuav ua tau sij hawm-consuming thiab frustrating kom paub seb tej hauj lwm thiab dab tsi tsis. Qhov tseem ceeb yog los txiav txim seb hom conversions teeb meem feem ntau rau koj lub lag luam thiab khiav lawv. Thaum koj twb txiav txim siab seb hom conversions koj mam khiav, Koj yuav tau txiav txim seb nyiaj npaum li cas koj nyob nraum ua nrog txhua nyem los yog conversion.
Yuav tau pib nrog Adwords conversion tracking, Koj yuav tau txuas Google Analytics rau koj lub website. Koj yuav tau xaiv cov qeb qeb thiab lub npe conversions hauv Google Analytics. Conversion tracking yog pab tau rau tracking cov zoo ntawm ads thiab tej yam ntawm cov neeg muas zaub. Txawm tias ib tug me nce rau conversion tus nqi yuav pab tau koj loj hlob koj lub lag luam. Vim txhua nyem nqi nyiaj, Koj yuav xav paub dab tsi ua hauj lwm thiab dab tsi tsis yog.
Tus Google Tag Assistant yuav pab tau koj teeb conversion tracking rau koj lub website. Koj kuj siv Google Tag Tus thawj tswj los siv nws. Siv cov Google Tag Assistant, Koj yuav xyuas tau cov txheej xwm ntawm cov conversion tracking tags. Thaum cov tag nrho yog qhia txog, Koj yuav siv tau cov Google Tag Assistant plugin saib yog hais tias koj conversion tracking code ua hauj lwm. Thiab nco ntsoov siv ib lwm conversion tracking txoj kev uas ua haujlwm zoo rau koj lub website. Cov tswv yim no yuav pab tau koj tawm hauv koj cov campaigns Adwords campaigns.
