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In Adwords, Koj yuav teem tau koj ntxiv los xaiv ib match Broad match los yog kab lus match. Koj kuj teeb ib zaug xwb keyword ad pawg. Thiab thaum kawg, Koj yuav kho tau koj cov qhab nia zoo rau koj nyiam. Tab sis ua ntej koj pib, Muaj tej yam tseem ceeb heev uas yuav tau nco ntsoov tias. Ntais ntawv broad match: Nws yog qhov zoo tshaj plaws los nrhiav cov neeg uas searching rau koj cov khoom los yog kev pab cuam. Kab lus ntais ntawv: Qhov kev xaiv no zoo suited rau cov neeg uas muaj ib lub tswv yim sab nraud txog qhov khoom los yog kev pab lawv yog Sfering.
Thaum uas siv sab match hauv Adwords, Koj xav kom koj tsom rua txoj cai keywords. Broad match keywords muaj lub tswv yim biggest ntim thiab yuav pab tau koj nrhiav tau qhov tseem ceeb tshaj plaws keywords. tig, Sab match keywords yuav pab koj txuag tau nyiaj rau koj cov nyiaj siv los txo irrelevant clicks thiab ua conversion tus nqi. Broad match keywords kuj siv los phiaj niche ciaj uas muag. Broad match keywords no kuj zoo kawg thiab rau cov tuam txhab uas muag uas muaj ntau yam khoom thiab kev pab.
Piv txwv, Khaub ncaws khaub ncaws yuav muag me ntsis tiab dub tiab, los yog plus-size poj niam tiab. Broad match yuav tau txhab kom muaj cov nqe lus no li negatives. zoo li no, Koj yuav cais tau cov ntsiab lus xws li liab los yog liab dawb. Koj mam li nrhiav tau tias sab match yuav sharper rau cov nyiaj tshiab thiab campaigns tshiab. Nws ua rau kev txiav txim zoo siv ntau specific keywords, Tiam sis yog hais tias koj nyob nraum unsure txog dab tsi koj nyob nraum sim phiaj, sim ib sab match ua ntej.
Ua ib advertiser tshiab, Tej zaum koj yuav tau siv sab match li koj default hom. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias sab match yuav ua rau ntxiv uas tej zaum yuav tsis relevant rau koj lub lag luam. Kuj, Koj yuav tau kam nrog npaj txhij txog queries uas tej zaum yuav irrelevant. Qhov no tsis yog ib lub tswv yim zoo yog hais tias koj nyob nraum tshiab rau Adwords thiab muaj tsis muaj lub tswv yim yuav siv ntau hom match hom.
Thaum uas siv sab match hauv Adwords, Xyuas kom koj nyob nraum targeting txoj cai keywords. Broad match yog cov generic match hom, Li ntawd, nws tso cai rau koj ntxiv los qhia rau ntau hom lus. Qhov no yuav pab tau koj tau ntau clicks rau koj ntxiv, Tab sis koj yuav tau them ze ntawm lawv thiab kom paub tseeb tias tsuav yog relevant rau koj lub lag luam. Li ntawd, yog li, Thaum xaiv ib sab match keyword, xyuas kom nws qhov yuam kev koj lub lag luam’ niche lag luam.
Siv cov kab lus Match xaiv nyob rau hauv Adwords tso cai rau koj paub seb cov neeg muas zaub yog searching rau analyzing dab tsi lawv hom nyob rau hauv qhov nrhiav bar. Yog limiting koj siv los tshawb nrog cov kab lus exact, Koj yuav zoo phiaj koj cov neeg tuaj saib. Kab lus Match yog ib txoj kev zoo kawg thiab txhim kho cov kev kawm ntawm koj cov kev sib tw ntxiv thiab tau txais ib tug ntau dua ROI. Kawm ntxiv txog kab lus match hauv Adwords, nyeem rau.
Nrog qhov chaw no, Koj cov keywords yuav zoo targeted vim lawv yog hais txog dab tsi yog searching rau. Google twb tau siv match hom txij thaum pib them. nyob rau hauv 2021, Tsuav yog hloov qhov uas koj siv cov chaw no. Kab lus match yog tus hloov rau sab match modifiers. Tamsim no, Koj yuav tsum siv ob hom ntawv. Kab lus match yuav tsum tau keywords kom tau tib yam li cov query thiab cov nqe lus.
Piv txwv, Ib kab lus match nyiaj tej zaum yuav profitable dua ib exact match nyiaj. Qhov no zoo yuav tsis tshwm sim rau luag tshawb nrog lub keyword intact, Tab sis nws yuav qhia rau cov nqe lus uas yog relevant rau koj lub lag luam. Kab lus match hauv Adwords yog ib txoj kev zoo kawg thiab phiaj cov neeg siv tsis muaj ib daim ntawv loj loj keyword. Li ntawd, yog li, Dab tsi yog qhov kom zoo dua siv kab lus Match hauv Adwords? Muaj ntau yam. Wb saib txhua leej txhua tus.
Ib daim ntawv zoo keyword yog qhov zoo tshaj plaws los thaiv unwanted clicks. Cov AdWords Negative Keywords muaj ntau tshaj 400 cov keywords uas koj yuav siv tau optimize koj ntxiv. Ib daim ntawv zoo keyword yog ib tug zoo kawg thiab pab koj paub tias keywords yog generating tsawg kawg yog ROI. Koj yuav siv tau daim ntawv no txuag kaum rau nees nkaum feem pua ntawm koj nrhiav ib tug siv. Koj kuj siv tau cov kab lus tsis zoo match keywords.
Tsim ib Adwords tib keyword ad pawg no kuj yooj yim. Yog ib cov kev pab cuam ntawm hom ad yog tias nws yog hyper-specific rau ib zaug xwb keyword. Qhov no yuav ua kom koj zoo score thiab pab koj tau txo nqi ib conversion. Nws kuj pab phim lub keywords rau qhov ntxiv. Cov pab pawg neeg editor yog ib qho yooj yim siv thiab tso cai rau koj luam ib pawg uas twb muaj lawm ib pawg nyob rau hauv ib qho teeb meem feeb.
Tsim ib zaug xwb keyword ad pab pawg neeg no tsis yog pib. Koj tsuas siv tau rau keywords uas tau txais 20 mus rau 30 tshawb xyuas txhua lub hlis. Txoj kev no muaj nws disadvantages thiab yuav tsum tsuas siv ceev faj. Tsis tas li ntawd, Nws yuav khib nyiab thiab dag zog. Koj yuav tsum phua koj ib pawg thaum koj nyob nraum paub tseeb tias koj keywords yuav muaj nrhiav ntim ntim. Xyuas kom meej tias koj nyob nraum siv txoj kev no kom yog, nco ntsoov ua raws li cov kauj ruam nram no.
Thaum tsim ib SKAG, nco ntsoov siv exact match keywords. Qhov no yuav pab kom koj tsis txhob siv cov keywords zoo thiab txhim kho koj click-by tus nqi. Koj kuj siv SKAGs mus kuaj demographic tweaks thiab twv kev kho. Nco ntsoov tias ib exact match keyword yuav tsis ua tau tib geographically los yog rau li lawm. Yog hais tias ib pawg muaj xws li ib yam khoom xwb, Koj yuav xav txwv pes tsawg tus exact match keywords nyob rau hauv nws.
Lwm pab feature ntawm Single Keyword Ad pawg yog muaj peev xwm kho koj bids raws li keywords thiab neeg siv tus cwj pwm. Qhov no tso cai rau koj tau nyem click-by nqi, Qhab Nees Zoo, thiab txo nqi tsawg dua. tiam sis, Lub ntsiab disadvantage yog tias qhov ntxiv yuav tsuas tshwm sim thaum ib tug tseem ceeb keyword yog nrhiav. luv, Ib zaug xwb keyword ad yuav tsum siv xwb thaum koj nyob nraum 100% Kom paub tseeb tias koj cov khoom yuav muag.
Muaj peb yam uas yuav muaj feem xyuam rau koj cov qhabnias zoo rau Adwords, Thiab kev txhim kho lawv tag nrho yog ib qho tseem ceeb uas yuav tau txais ib ranking siab. Ntawm no yog ib co tswv yim uas koj yuav siv tau los txhim kho koj score. Nyeem ntxiv. o Xaiv ib daim qauv zoo uas zoo tshaj plaws. Yog hais tias ib daim qauv yog generic, Cov neeg siv yuav tsis tau txiav txim seb puas yuav tsis yog relevant. Xyuas kom paub tseeb tias ib daim qauv ntawm koj cov keywords, thiab surround nws nrog cov ntawv nyeem thiab nrhiav cov ntsiab lus. Thaum tus searcher clicks rau qhov ntxiv, Nws theem tuaj rau cov relevant tshaj ib. Ib tug zoo score yog raws li relevancy.
o Saib koj cov qhab nia zoo. Yog koj pom ib daim qauv uas tsis muaj CTR, Tej zaum yuav yog lub sij hawm los pause nws thiab hloov cov keyword. Koj yuav tsum hloov nws nrog lwm yam. Tab sis saib rau cov pab pawg neeg negative keywords! Cov no yog cov ones uas tej zaum yuav muaj teebmeem tsis zoo rau koj score. Hloov lawv yuav tsis tsuas tsa koj score zoo, Tab sis kuj pab kom koj luam ib daim qauv. Li ntawd, tsis txhob hnov qab mus xyuas koj cov score zoo feem ntau!
o Xyuas koj daim click-through-rate. Zoo score yog ib qho kev ntsuas muaj pes tsawg tus neeg clicked rau koj ntxiv tom qab pom nws nyob rau hauv ib nrhiav. piv txwv li, Yog 5 Neeg clicked koj ntxiv tab sis tsis nyem koj ntxiv, Koj qhov zoo tshaj plaws yog 0.5%. Yog hais tias ib tug zoo score yog siab, Koj qhov ntxiv yuav tshwm sim ntau dua nyob rau hauv kev tshawb nrhiav tau, thiab yuav raug nqi tsawg dua. Nws tseem ceeb heev uas yuav tau nco ntsoov tias koj tsis tau tswj txhua yam, Li ntawd, xyuas kom paub tseeb tias cov metric no metric thiab.
Lwm yam uas raug rau score zoo yog raug nqi ib nyem. Ib tug zoo score yuav ua rau koj CPC, Tab sis cov teebmeem sib txawv ntawm keyword rau keyword rau keyword. Raws li muaj ntau lwm nam ntawm nrhiav cav li cas, Yeej tsis pom li cas qhov zoo score rau CPC tam sim ntawd, Li ntawd, saib nws lub sij hawm. Ua koj zoo Score yuav muaj ib feem loj rau qhov zoo ntawm koj cov kev sib tw li cas. Cov kev pab cuam ntawm ib tug zoo Score yuav khees lub sij hawm.
Thaum txiav txim seb tus nqi nyem koj yuav siv tau raws li ib phiaj, Xav txog koj tus nqi thiab koj pob nyiaj siv. Piv txwv, ib yam khoom uas raug nqi $200 ua kom muaj ntau li ntau tau 50 nyem ntawm ib CPC ntawm $.80, uas yuav yog ib tug 5:1 rov qab mus peev (ROI). Ua txhais tau tias, Yog hais tias koj nyob nraum sim muag ib $20,000 Khoom, CPC of CPC $0.80 nuj koj yuav nqa ib muag khoom ntawm $20,000, whereas yog hais tias koj nyob nraum muag ib $40 Khoom, Koj yuav siv tsawg tshaj li ntawd.
Muaj ntau txoj kev los txo tus nqi nyem. Aside ntawm optimizing extensions thiab yuav tsaws nplooj ntawv, Kuj muaj ib co tswv yim los txo CPC. Koj yuav ua raws li Marta Turek tus qhia txog yuav txo CPC nyob rau hauv txoj kev zoo tshaj plaws tau tsis sacrificing visibility thiab clicks. Txawm hais tias yog tsis muaj ib daim zais cia daim zais cia kom tau zoo ROI, Cov tswv yim no yuav ua tau kom zoo thiab txo CPC. Li ntawd, yog li, Qhov zoo tshaj plaws yog qhov zoo tshaj los txo koj tus nqi nyem rau Adwords?
zoo tagnrho, Koj tus nqi nyem yuav nyob ib ncig ntawm tsib xees rau ib nyem, Thiab nws yog qhov zoo tshaj plaws rau ntawd. Qhov yooj yim dua koj CTR, Feem ntau koj yuav khwv tau los ntawm cov kev sib tw. Thaum koj yuav tau them rau advertising, Koj yuav tsum to taub tus nqi ntawm koj cov neeg muas zaub. Qhov no yuav txiav txim seb koj yuav tsum tau siv los ntawm koj cov neeg tuaj saib targeted. Koj yuav tsum xav txog qhov CTR (nyem-mus txog tus nqi) Kom paub tseeb tias tsuav yog relevant thiab pab.
Nqi nyem rau Adwords yuav tswj manually los yog automatically. Koj yuav qhia tau koj cov nyiaj txhua hnub thiab manually xa bids. Google yuav xaiv cov twv kom tau raws li koj cov nyiaj siv. Koj kuj yuav tau teem ib twv ntau twv ib keyword los yog ib pawg. Manual bidders kom tswj cov bids thaum Google txiav txim siab uas ntxiv rau qhov chaw rau cov zaub network. Tus nqi nyem rau koj ntxiv nyob ntawm seb zoo tsim thiab optimized koj daim qauv yog.
