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Muaj ntau yam tseem ceeb heev thaum koj nyob nraum siv Adwords rau koj lub website. Paub txog cov nqi, bidding rau keywords, thiab conversion tracking yog tag nrho tseem ceeb heev ua qhov tseem ceeb tshaj plaws hauv internet li cas. Hauv zaj no yuav pab koj pib tsis muaj sij hawm. Koj kuj siv tau lub tswv yim los ntawm tsab xov xwm los kawm ntxiv txog lwm yam kev sib nrauj ntawm Adwords. Tsab xov xwm no yuav muab koj ib overview ntawm tus txheej txheem, Ntawm keyword kev tshawb fawb los bidding conversion tracking.
Yog ib cov kauj ruam thawj kauj ruam hauv keyword kev tshawb fawb yog to taub koj lub lag luam. Yog analyzing cov lus nug uas koj phiaj tuaj nug, Koj yuav tsim tau cov ntsiab lus uas yuav rov hais dua rau lawv. Ib txoj kev zoo los sau cov ntaub ntawv rau keyword kev tshawb fawb tseem ceeb yog immerse koj tus kheej hauv koj lub zej zog. Siv lo lus trackers los xyuas seb cov neeg nyob rau hauv koj cov niche yog searching rau. Siv cov ntaub ntawv los tsim cov ntsiab lus uas yuav hais kom koj lub hom phaj thiab nce koj lub tsheb khiav. Ntawm no yog ib co kev sau keyword kev tshawb fawb rau koj lub lag luam.
Tom qab koj twb xaiv koj keywords, prioritize lawv los ntawm relevance. Xyuas kom lawv nyob nraum specific rau cov ntsiab lus ntawm koj qhov chaw. Siv peb los yog tsib keywords ib keywords tseem ceeb. Kub siab rau specific niches kom koj cov kev sib tw zoo dua. Kuj, Tsis txhob siv keywords uas yog saturated nrog sib txeeb. Kev tshawb fawb Keyword kuj yuav pab koj nrhiav tau lawv nyob rau hauv koj cov niche. Thaum sau ntawv rau ib daim ntawv hauv internet, Siv keyword kev tshawb fawb los xyuas kom paub lawv nyob rau hauv koj txoj kev ua lag luam.
Yog hais tias koj nyob nraum siv advertising los txhawb koj lub website, Kev tshawb fawb keyword yog ib qho tseem ceeb. Paub txog koj lub hom phiaj tuaj nrhiav tus cwj pwm tseem ceeb heev rau koj lub lag luam. Siv cov lus kawm no sau cov ntsiab lus rau koj cov neeg tuaj saib. Nco ntsoov tias muaj ntau hom neeg uas nrhiav tej yam tib yam li koj ua. Yog hais tias koj cov neeg tuaj saib siv tib lo lus, Koj yuav muaj ib lub sij hawm zoo uas nyob rau SERPs. Ib qhov tseem ceeb pab rau kev tshawb fawb keyword yog tias nws yuav pab tau koj txiav txim seb qhov tseem ceeb keywords zoo tshaj rau koj advertising kev sib tw.
To taub koj phiaj tuaj yog ib qho tseem ceeb rau maximizing koj hauv internet muaj. Yog koj siv cov keywords tseem ceeb, Koj yuav tau targeting ib cov neeg tuaj saib loj dua koj npaj siab. Yog paub txog koj lub hom phiaj tuaj saib cov kev xav tau, Koj yuav tsim tau cov npe keyword thiab tswv yim kom tau raws li lawv xav tau. Muaj me ntsis pab los ntawm kev tshawb fawb keyword, Koj yuav tsim tau tswv yim los phim koj cov khoom thiab kev pab nrog lawv xav tau. Koj yuav tau amazed ntawm ntau npaum li cas koj yuav ua kom koj lub website nrhiav cav ranking thiab maximize koj muag khoom.
Bidding rau keywords hauv Adwords yuav ua tau nyob keyword theem los yog ntawm ib pawg pawg. Keyword theem bidding yog yooj ywm yooj ywm thiab yog zoo tagnrho rau maximizing twv rau lub sij hawm desired ntawm cov kev sib tw. Keyword expansion no kuj tau thiab yuav ua rau twv rau tag nrho cov pab pawg neeg tag nrho. Siv ib pawg thiab keyword bidding yog ib qho yooj yim los tswj. Koj kuj siv tau ib pawg bidding thawj ob peb hnub ntawm koj cov kev sib tw kom kuaj tawm ntau yam tswv yim.
Rau txhua keyword, Koj yuav kho tau tus nqi twv los hloov cov ads tso tawm rau ntawd keyword. Ua tus twv rau lub ntsiab keyword yuav ua kom koj txoj hauj lwm nyob rau hauv cov pab pawg neeg ntxiv. zoo li no, Txo tus twv rau cov pab pawg neeg ntxiv tej zaum yuav txo tus nqi-per-conversion. Koj yuav tsum tau saib lub sij hawm ze ntawm kom zoo twv rau lub keyword. Lub hom phiaj yog txuag tau nyiaj tsis sacrificing conversions.
Thaum bidding rau ib keyword hauv Adwords, Tus nqi them yog raws li tej chaw ntawm lub keyword. Ib keyword muaj tej zaum tsav tsheb ntau yog tus searcher hom nyob rau hauv cov lus nug keyword nyob rau lo lus nug. Ib tug zoo keyword xaiv yuav tsum tau relevant rau cov neeg tuaj saib. Yog targeting cov neeg tuaj saib txoj cai, Koj yuav mus txog ib cov neeg tuaj saib loj thiab tsim muaj zog PPC kev sib tw. dhau li, Ib tug keyword bidding kev sib tw yuav tswj los ntawm ib lub koom haum kws muaj txuj, Xws li Deksia.
Thaum koj twb optimized koj ntxiv, soj ntsuam xyuas thiab kho kom haum raws li tsim nyog. Thaum koj khiav them ntxiv, Xyuas kom phiaj relevant keywords thiab soj ntsuam lawv kev kawm periodically los xyuas kom meej tias qhov txheeb xyuas tau optimal. Raws li cov tswv yim saum toj no, Koj yuav muab khaws cia rau txoj kev khiav mus cuag koj lub hom phiaj. Cia li nco ntsoov tias koj lub hom phiaj yuav tsum tau relevant thiab achievable. Cia li nco ntsoov kho koj bids yog tsim nyog.
Cov kim tshaj plaws AdWords keywords yog cov uas yuav cia hais txog nyiaj txiag thiab industries uas tswj so los siav nyiaj. Tej lub kim keywords rau Google muaj xws li kev kawm ntawv thiab “kev kawm ntawv,” Ob pawg uas yuav tau sis tw mas. Cov neeg uas tab tom nrhiav tawg rau hauv txoj kev kawm ntawv thiab kev lag luam yuav tsum cia siab tias siab CPCs. Tuam txhab uas muag uas deal nyob rau hauv kev kho mob thiab tshuaj yuav tsum paub txog qhov no thiab. Aside ntawm kev kho mob, Tuam txhab uas muag cov tuam txhab uas muag thiab nyiaj txiag npe siv feem ntau rau AdWords.
Lwm yam yuav xav txog thaum calculating tus nqi ntawm Adwords yog conversion tus nqi. Ib conversion tus nqi yog ib feem pua ntawm ib nyem tus nqi uas tau ua nyob rau hauv ib qho kev txiav txim. Piv txwv, Yog hais tias ib tug neeg clicks rau ib qhov txuas mus kos npe rau ib tug email subscription, Ib tug neeg siv AdWords yuav tsim ib code code khiav tus email subscriptions rau ntawd qhua. Qhov chaws no yuav xa cov sij hawm pings rau AdWords servers los correlate cov ntaub ntawv. Thaum cov ntaub ntawv yog compiled, Tus nqi ntawm txhua conversion faib los ntawm tag nrho cov clicks.
Nruab nrab nqi ntawm click vary lug thiab nyob ntawm keyword thiab kev lag luam. Ntawm qhov nrhiav network, Nruab nrab CPCs yog nyob ib ncig ntawm $2.32. Rau cov zaub network, lawv yog lawv $0.58. Yog xav paub ntxiv txog cov metrics, Mus xyuas peb AdWords metrics tsab xov xwm. Ib txoj kev txuag tau nyiaj rau AdWords yog siv keywords uas muaj ib tug zoo score. Zoo Score keywords khwv tau ib rankings rankings thiab txuag tau nyiaj.
Yog hais tias koj nyob nraum khiav ib PPC kev sib tw nrog Google, Nws tseem ceeb heev uas yuav to taub tus nqi nyem. Google muaj ib suite ntawm cov cuab yeej uas pab lag luam saib thiab ntsuas cov zoo ntawm lawv advertising. Qhov no muaj xws li Google tus kheej Google Analytics software, uas ntsuas tus nqi nyem. Tab sis ua ntej yuav txiav txim siab siv cov cuab yeej no, Kom paub tseeb tias koj nyob nraum siab paub txog tus nqi thiab lub sij hawm ntawm txhua cov kev sib tw. Tsis tas li ntawd, Lub tuam txhab li cas nyiaj yuav txiav txim seb tus nqi nyiaj nws cov nqi siv PPC advertising.
Conversion tracking hauv AdWords muaj ob peb kom zoo dua. Thawj, Nws yuav ua kom koj conversion tooj retrospectively, Yog crediting lub xeem nyem thiab lub transaction hnub. Fiab, Nws pub koj khiav tom qab conversions, los yog conversions uas tsis tshwm sim nyob rau hauv thawj lub limtiam ntawm khij cov txheeb cais. Rau qhov no, Koj yuav xav tsim ib tug tracking cookie uas yuav kawg peb caug hnub. Tus ntev ua noj, zoo dua, Thaum nws yuav pab koj khiav tag nrho cov conversions ua.
Thaum teem lub Website los yog hu rau On-Site conversions, Koj yuav xav kom cov View-by conversion qhov rais. Qhov no teev tracks qhua uas saib koj ntxiv tab sis tsis nyem. Cov neeg no tej zaum yuav rov qab los tom qab thiab hloov. Koj yuav teem lub sij hawm saib thiab conversion yuav tsum nyob qhov twg los ntawm ib hnub rau 30 Hnub. Koj kuj xaiv tau ib tug nqi custom, uas yuav khiav qhua rau txhua lub sij hawm ntev. Khiav conversions, Koj yuav tau paub tias ntxiv yog tau lub tsheb khiav.
Cov conversion tracking hauv Adwords yuav teem caij mus ntsuas cov xov tooj uas tshwm sim tom qab clicking koj ntxiv. Koj yuav xaiv tau los ntawm ntau hom kev xaiv raws li koj conversions zoo li cas. Website conversions, piv txwv, muaj xws li muas khoom thiab kos npe rau. hu xov tooj, On the other hand, Muaj xws li hu xov tooj uas keeb kwm ntawm koj ntxiv thiab ces mus rau tus neeg muas zaub lub xov tooj. Rau cov conversions conversions, Koj yuav tau ib tug xov tooj rau cov conversion yuav tsum tracked.
Conversion tracking hauv AdWords tsis ua hauj lwm nrog cov neeg muas zaub uas tsis muaj cookies enabled. Txawm tias feem ntau cov neeg siv internet browse nrog cookies enabled, Lawv yeej tseem disable cov conversion tracker cookie. Koj kuj siv tau ib conversion tracking plugin hauv AdWords hloov cov conversion code. Yog hais tias koj tseem muaj teeb meem, xav txog ib lub koom haum advertising los yog ib lub website tsim tawm. Lawv yuav zoo siab pab.
Koj twb zaum hnov txog negative keywords hauv Adwords, Tab sis raws nraim li koj siv lawv? Qhov zoo tshaj plaws uas siv lawv? Zoo, Nws tseem ua tau yooj yim heev. Thawj, Koj yuav tsum tsim ib tug sib koom txheej tsis zoo keywords. Ces, Koj yuav pib ntxiv keywords rau koj cov kev sib tw. Li no, Koj yuav tau tsis txhob wasting nyiaj rau ib campaigns uas tsis hloov.
Thaum koj nyob nraum lub tsev koj daim ntawv teev, Nco ntsoov xaiv hom keywords zoo. Cov no yog cov nqe lus uas yog semantically txuas nrog, tiam sis tsis yog hais txog koj cov khoom los yog kev pab cuam. Ads uas qhia txog cov ntsiab lus uas tsis relevant rau koj cov khoom los yog kev pab yog kis tsis tau tej muag khoom, Li ntawd, koj yuav tsum tsis txhob siv cov keywords. Koj kuj siv tsis zoo keywords rau cov-muas nrhiav queries. Qhov no yuav pab tau koj campaigns cuag conversion nqi.
Thaum tsim ib daim ntawv teev tsis zoo keyword, Koj yuav tsum xaiv cov lus uas yuav nyuaj tshaj rau koj rank rau. Koj yuav siv tau keywords uas muaj plural cov ntaub ntawv ntawm cov lus los yog cov nqe lus uas koj tsis xav phiaj. Nyob ntawm koj lub hom phiaj, Koj yuav ntxiv negative keywords rau ib pawg los yog campaigns thiab kuj siv kab lus match tsis zoo los cais tej irrelevant nqe lus. Qhov no yuav pab tau koj txo koj CPC, thiab ua kom koj qhov chaw kawm ntawv.
Los ua ib daim ntawv uas tsis zoo keywords, Koj yuav tsum tsim ib pawg rau txhua hom keyword. Cov keywords yuav tsum npog txawv tswvyim hais txog industrial tuam txhab uas muag thiab manufacturing. Li no, Koj yuav tailor koj keywords thiab sib txuas lus nrog cov neeg. tiam sis, Koj yuav tsum saib xyuas tsis zoo keywords rau theem tsis ncaj ncees lawm. Lawv yuav muab ntxiv raws li qhov yuam kev. Yog koj xaiv qhov tsis ncaj ncees lawm, Koj yuav mus nrog ib mess ntawm ib cov kev sib tw.
