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Ua ntej koj pib advertising rau Google, Koj yuav tsum paub tias koj yuav tau txais koj tus kheej rau hauv. Ntawm no yog ob peb yam kom nco ntsoov: Ntais ntawv, Cov qhab nees zoo, Cov nqi, thiab Retargeting. Thaum koj to taub tej no, Koj yuav npaj tau ib tug npaum Adwords kev sib tw. Thiab thaum koj twb mastered tag nrho cov no, Koj nyob nraum npaj pib! tiam sis, ua ntej koj ua li ntawd, Koj yuav tsum ua ib co kev tshawb fawb rau koj keywords.
Muaj ntau yam uas txiav txim seb koj yuav tsum tau siv rau Adwords. Piv txwv, Qhov nruab nrab nqi ib nyem? Tus nqi ntawm cov khoom muag (COGS) muaj ntau lawm thiab siv. Koj yuav tau txiav txim seb nyiaj npaum li cas koj siv rau advertising thiaj li yuav tau ib tug xa rau koj peev. Ces koj yuav piv rau cov nqi rau koj cov nyiaj los ntawm AdWords campaigns thiab txiav txim seb qhov tseem ceeb tshaj plaws yog cov profitable tshaj plaws.
Tus nqi nyem (CPC) varies heev raws li keywords thiab kev lag luam. Raug CPCs yog nyob ib ncig ntawm $2.32 nrhiav network thiab $0.58 rau cov zaub network. Yog xav paub ntxiv, Saib tsab xov xwm no AdWords metrics tsab xov xwm. Ib txoj kev los txo koj CPC yog phiaj keywords nrog ib tug zoo Score. Cov Qhab Nees Tseem Ceeb Zoo Tshaj Plaws rau cov nplooj ntawv, txuag koj cov nyiaj thiab xyuas kom meej tias koj ntxiv tshwm sim rau sab xis.
Koj yuav kho tau koj twv rau ib tug tseem ceeb keyword yog hais tias koj paub tias sawv daws yuav ua hauj lwm zoo tshaj plaws. Conversely, Koj yuav txo tau koj twv rau lub keywords uas tsis ua tau. Nco ntsoov tias ib co keywords nqi ntau tshaj lwm tus, Thiab koj yuav tsum lossi saib thiab kho koj twv raws li. Ua ib tug tswv lag luam, Koj yuav tsum paub txog kev hloov hauv Adwords pricing thiab npaj kom pab tau raws li. Thaum koj kawm uas keywords ua hauj lwm zoo rau koj lub website, Koj yuav maximize koj cov nyiaj thiab txiav koj CPCs kom tau qhov zoo TSHAJ PLAWS ROI.
Ib cov kev sib tw CPC yog cov feem ntau siv txoj kev. Nws yog txoj kev tshaj plaws thiab cov nqi tsawg tshaj li ib puas xees ib nyem. tiam sis, Tus nqi rau txhua nyem yog txawv ntawm tus nqi impressions. Yog hais tias koj xav paub tus nqi ntawm koj advertising kev sib tw, Koj yuav siv tau ib tug keyword planner kom tau tus kwv yees li ntawm koj tus nqi nyem. Li no, Koj yuav paub xyov npaum li cas koj mam them rau txhua nyem thiab ntau npaum li cas impressions koj nyob nraum tau txais.
Yog hais tias koj xav kom cov conversions conversions thiab siv nyiaj tsawg rau koj ntxiv, Koj yuav tsum zom koj keywords rau hauv ntau hom match. In Adwords, Qhov no yog ua los ntawm segmenting ntxiv raws li ntais ntawv hom. Yog xaiv txoj cai match hom, Koj yuav tau mus cuag koj phiaj tuaj thiab tsis txhob tau nyiaj rau irrelevant clicks. Lub hom phiaj ntawm lub hom phiaj no, Koj yuav tsum siv ib tug dawb keyword los txiav txim seb koj lub hom phiaj tuaj thiab ces ya koj ntxiv raws li.
Exact Match yog qhov targeted ntawm tag nrho cov keyword qhov yuam kev, thiab yuav tsum tau cov kab lus keyword kom tau raws nraim. tiam sis, Koj ntxiv tau ntxiv rau koj query yog tsim nyog. Exact Match yog qhov zoo tshaj plaws rau advertisers uas xav tsav conversions uas qhia tsuas ntxiv uas yog relevant rau lub keywords tsuav yog targeting. Exact match kuj muaj ib tug click-by-los ntawm tus nqi. tiam sis, Nws tseem ceeb heev uas yuav tau nkag siab hais tias siv qhov yuam kev yuav tsis yog qhov zoo tshaj plaws rau txhua lub lag luam.
Yog hais tias koj xav phiaj tej lo lus, Ces koj yuav siv tau broad-modified keywords. Cov no yog straightforward siv thiab qhia Google qhia koj ntxiv rau tej lo lus los yog cov nqe lus. Tus keywords yuav muaj kev txiav txim. Koj yuav sau tau cov nqe lus no siv cov cim ntxiv (+) ua ntej txhua keyword. Lub broad-modified keyword daim ntawv yuav siv tau rau cov nqe lus thiab. Daim ntawv qhia txog media specializes hauv AdWords PPC campaigns rau me me thiab nruab nrab-sized tuam txhab uas muag.
Broad thiab exact match yog cov nyiam tuaj match hom, Tiam sis kuj zoo variants. Broad match hom muaj xws li tag nrho tau misspellings ntawm tus keyword thaum exact yam uas koj mus phiaj nrug hais txog kev tshawb fawb. Koj kuj tseem exclude ze variants los ntxiv negative keywords. tiam sis, Qhov no tsis yog ib tug xyaum zoo li nws yuav txo tau cov clicks. Sab match hom yog qhov zoo tshaj plaws rau advertisers uas xav phiaj cov ntsiab lus.
Retargeting yog ib daim ntawv hauv internet advertising uas tso cai rau marketers qhia targeted ntxiv rau yav tas los qhua ntawm ib lub website. Cov txheej txheem remarketing ua haujlwm los xa me nyuam rov ib tracking code rau ib nplooj ntawv web thiab enabling qhov ntxiv kom muaj ib tug qhua yav tas los qhua. Qhov txheeb xyuas tau ntawm hom remarketing yog qhov tseem ceeb. Nws tau pom tias kom muag khoom los ntawm kev muag khoom los txog 70% Thaum cov neeg uas tau xyuas ib lub website tsis muas dab tsi ua ib purchase los ntawm ib cov kev sib tw remarketing.
Yog koj lub website tsis optimized rau retargeting, Tej zaum koj yuav tsis pom tej yam tshwm sim. Yog hais tias koj cov kev sib tw remarketing tsis ua hauj lwm, Tej zaum koj yuav tau coj lub tswv yim ntawm ib Google Adwords tswj tuam txhab. Lawv yuav pab koj teeb cov kev sib tw retargeting kom raug. Txoj cai teev yuav ua ib qhov txawv loj nyob rau hauv kev kawm. Thaum koj muaj txoj cai teev tseg, Koj yuav siv tau retargeting rau phiaj tau txais kev pab thoob tag nrho cov tes hauj lwm sib txawv tes hauj lwm.
Thiaj li yuav teeb retargeting ntxiv, Koj yuav tsum xub teeb Google Analytics. Lub retargeting code yuav khiav cookies, Uas yog cov ntaub ntawv me me automatically muab cia rau ib tug neeg siv browser. Google Ads yuav tsum alerted rau zaub advertisements rau ib qhov chaw qhua raws li lawv yav dhau los browsing keeb kwm. Retargeting nrog Adwords yuav yog ib txoj kev zoo kawg thiab txhim kho koj hauv internet li cas zoo.
Retargeting nrog Adwords yuav zoo rau kev tawm channels, Tshwj xeeb tshaj yog Facebook. Nws kuj yuav ua tau ib txoj kev zoo los tsim ib Twitter tom qab. Nco, dhau 75% Cov neeg siv rau Twitter yog rau mobile li. Koj ntxiv yuav tsum mobile-tus phooj ywg los maximize koj yuav capturing koj cov neeg tuaj saib cov xim. Retargeting nrog Adwords yuav pab koj hloov cov neeg no rau cov neeg muas zaub. Li ntawd, yog li, Pib retargeting nrog Adwords rau boost koj cov nyiaj tau los.
Muaj ntau txoj kev los txhim kho koj zoo score hauv Google Adwords. Thaum tsis muaj ib yam khawv koob yees duab, Muaj ntau txoj kev los txhim kho koj tus tau. Thawj kauj ruam yog log rau koj tus account thiab navigate rau cov zaub keyword zaub vaj huam sib luag. Ib zaug muaj, Koj yuav pom tau cov qhab nias zoo rau koj ib pawg ad. Ces, Koj yuav pib hloov koj tus tau zoo dua qub. Tom qab ob peb asthiv, Koj yuav tsum ceeb toom qhov txawv.
Qhov zoo score rau koj ntxiv yog xam los ntawm kev noj rau hauv kev xav txog peb yam: ua raws li qhov tseeb, muaj tswv yim, thiab yuav tsaws nplooj ntawv. Txawm tias thaum siv cov keywords qub keywords, Cov Qhab Nees Zoo yuav sib txawv ntawm ib pawg. Piv txwv, Yog hais tias koj muaj ib lub tsev bounce tsev lag luam, Tej zaum koj yuav siv tus keyword “jumper castles” Phiaj tej neeg muas zaub uas nrhiav bounce tsev. Uas yuav ua kom koj zoo score yog hais tias koj ntxiv thiab appealing rau cov neeg siv tag nrho cov li lawm.
Koj yuav tsum paub tias qhov zoo score rau ib pawg nyob ntawm qhov zoo tshaj plaws ntawm tus keyword. Qhov zoo tshaj yuav cawv koj tus nqi nyem (CPC) thiab nias-mus txog tus nqi (CTR). Google Ads kuj yam zoo nyob rau hauv qhov zoo tshaj plaws ntawm cov pab pawg neeg ntxiv. li no, Yog hais tias ib pawg keyword muaj ib tug zoo Score, Nws yuav rank zoo rau Google nrhiav tau. Yog hais tias koj npaj khiav ib cov kev sib tw ntxiv rau ib tug tseem ceeb keyword, Nws yuav muaj ib tug zoo Score dua yog hais tias koj tsuas siv ib lub sij hawm generic.
Thaum analyzing koj cov kev sib tw ntxiv, ze ntawm CTR. Ib qho CTR yog ib qho zoo. Ntxiv nrog CTR yuav tau txais ntau clicks, Li no ua rau koj CPC. tiam sis, Nco ntsoov tias CTR yuav cuam tshuam dab tsi los ntawm lwm yam xws li geographical qhov chaw. Tsis tas li ntawd, Koj yuav tsum paub tseeb tias koj keywords match koj daim qauv thiab yuav tsaws nplooj ntawv. Ua kom koj tus CTR yuav pab tau koj cov qhabnias zoo, Tiam sis nws kuj yuav ua rau koj tus nqi-per-click (CPC).
Keyword kev tshawb fawb yog txoj kev taw qhia txog txoj cai keywords rau koj lub website los yog advertisement kev sib tw. Muaj ntau txoj kev ua keyword kev tshawb fawb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab taw keywords uas muaj tej zaum yuav ua kom muaj tsheb khiav. Keywords yog ranked los ntawm tus nqi thiab muab sij hawm khwv tau tsheb khiav. Keyword kev tshawb fawb pab koj tsim cov ntsiab lus zoo thiab advertising zoo nyiam tej neeg muas zaub. pib, Siv Google tus keyword cuab yeej los nrhiav tau tias keywords yog nrov.
Thaum nws siv sij hawm thiab dag zog, Kev tshawb fawb keyword tseem ceeb heev rau koj AdWords kev sib tw zoo. Tsis muaj kev tshawb fawb keyword, Koj cov kev sib tw yuav tsis los yog raug nqi koj muag khoom. Teev cov nram qab no yog ib co tswv yim uas koj pib:
Siv Google Keyword Planner. Qhov no qhia tau hais tias koj nrhiav ntim ntim los ntawm lub hlis. piv txwv li, Yog koj xav nyiam tsheb khiav thaum lub caij ntuj sov, Koj yuav tsum phiaj keywords uas yog mas nrhiav hauv lub caij ntuj no. Kuj, xav txog koj mus nrhiav ib lub sij hawm tshwj xeeb, Xws li ntuj thiab lub yim hli ntuj. Thaum koj paub tias keywords yog profitable, Koj siv tau cov AdWords los nrhiav lwm yam keywords. Qhov no yuav ua kom muaj 175,000 hais txog keywords raws li koj cov constraints keyword constraints.
Thaum xaiv keywords, txiav txim seb koj lub hom phiaj yog lub hom phiaj. Ua koj txoj kev tshawb fawb los txiav txim seb koj phiaj tuaj thiab nrhiav intent ntawm koj lub hom phiaj phiaj. Tej zaum koj kuj xav txog seb koj lub website yog hais txog cov keywords. Muaj cov khoom los yog cov kev pab uas muaj cov ntsiab lus zoo sib xws? Lawv puas muaj nrhiav tagnrho? Tibneeg nrhiav kev pab dab tsi thaum nrhiav ib yam khoom los yog kev pab cuam? Ib tug nrhiav ntim ntim yog ib qho zoo. Yog hais tias tsis yog, sim nrhiav ib niche keyword rau phiaj.
