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Yog hais tias koj nyob nraum tshiab rau Adwords, Daim ntawv qhia no yuav npog qhov yooj yim: Keyword kev tshawb fawb keyword, Kev sib tw hom, CPC bids, thiab negative keywords. Tom qab nyeem zaj no, Koj yuav npaj tso koj thawj AdWords kev sib tw! Nyeem ntawv rau tswv yim thiab tricks rau yuav ua li cas kom koj cov kev sib tw ib tug zoo. Koj yuav muaj qoob loo ntau dua puas tau! Li ntawd, tau pib! Thiab tsis txhob hnov qab mus xyuas peb lwm Adwords qhia thiab li cas-rau articles rau ntau lub tswv yim thiab tricks.
Yog ib txoj kev zoo tshaj los nrhiav relevant keywords yog siv ib tug cuab yeej xws li Bing tus keyword cuab yeej. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Qhov no yuav muab koj cov tswv yim tseem ceeb raws li koj xaiv keywords. Siv cov npe no los tsim cov ntsiab lus, ua rau koj yuav attracting qhua tshiab. Koj kuj siv tau cov npe no los tsim cov ntsiab lus tshiab, Xws li ib tug ncej blog los yog ib tug yees duab.
Kev tshawb fawb Keyword yog txoj kev uas paub keywords uas neeg siv los nrhiav koj cov khoom los yog kev pab cuam. Ua qhov no, Koj yuav kawm txog dab tsi lub npe nrov thiab seb cov ntsiab lus yog searching rau. Paub txog uas keywords yog nrov ntawm koj lub hom phiaj tuaj yuav pab koj txiav txim seb hom ntsiab lus los ua. Thaum koj muaj koj daim ntawv teev cov keywords, Koj yuav phiaj cov keywords nrog ib copywriting, kev tawm li cas, thiab lwm cov tswv yim.
Thaum researching keywords, Koj yuav xav siab rau cov neeg uas muaj ntau tshaj general ones. Yog vim li cas yog yooj yim: Yog hais tias ib tug keyword yog sab, Yog kis tsis tau mus cuag koj phiaj tuaj. Yog koj siv cov keywords tseem ceeb, Koj yuav khib lub sij hawm thiab nyiaj. Broad keywords, On the other hand, yuav tsis nqa nyob rau hauv tsheb khiav ntau npaum li cas. Thaum koj nrhiav tau cov keywords tseem ceeb, Koj muaj nyob hauv internet yuav vam meej. Ib daim ntawv zoo crafted keyword yuav pub koj phiaj ib cov neeg tuaj saib nrog cov ntsiab lus zoo.
Muaj ob peb dawb thiab premium keyword cuab yeej uas yuav pab tau koj nrhiav kev pab rau cov keywords. Moz tus Keyword Explorer yog ib tug zoo li no, Thiab nws muaj dawb thiab premium versions. Larry Kim txoj kev ntsuam xyuas ntawm Moz tus Keyword Explorer yuav muab koj ib lub tswv yim uas pab tau Moz tus Keyword Explorer yog. SEMrush yog lwm keyword cuab yeej nrog ib tug dawb thiab them version. Neb ob leeg yuav sim ob leeg ua ntej koj txiav txim zaum kawg.
Muaj ntau txoj kev los maximize koj advertising pob nyiaj siv los ntawm kev siv cov kev sib tw ntau hom muaj nyob rau hauv Adwords. Thaum tus nrhiav hom generic lub sij hawm, Ib tug nrhiav cav yuav hais Morphe brushes rau tus neeg siv. Hom nrhiav yog zoo kawg thiab rau hom uas muaj hom awareness, Vim hais tias cov intent yog rau tus tshawb nrhiav ua ib tug neeg muas zaub. Thaum cov rewards ntawm hom kev sib tw no muaj siab, Nws tsi muaj yooj yim mus hloov cov searchers rau cov neeg muas zaub. Piv txwv, Thaum ib tug luag tshawb nrhiav “Morphe brushes,” Ib qho ntxiv yuav pop rau lub best-muag Morphe brushes. Tib yam yuav hais txog eyeshadow palettes.
Lwm cov kev sib tw yog ib cov kev sib tw contextual, qhov chaw uas muab koj cov websites zoo sib xws. Cov kev sib tw no yog tshwj xeeb tshaj yog pab tau rau cov lag luam hauv zos. Hom ad zaub relevant lag luam insights nyob rau hauv daim ntawv ntawm interactive graphics. Koj yuav xaiv qhov twg rau phiaj thiab ntev npaum li cas koj xav kom koj ntxiv khiav rau. Hom kab mob no yuav boost koj hom kab mob thiab ua kom cov zoo remarketing. Yog hais tias koj nyob nraum khiav ib infographic kev sib tw, Koj qhov ntxiv yuav muab tso rau hauv cov websites zoo sib xws.
Muaj lwm txoj kev rau boost cov zoo ntawm koj cov kev sib tw Adwords. Ib branded nrhiav kev sib tw yuav pab tau koj nce zoo insight rau koj cov neeg tuaj saib yog searching rau. Branded nrhiav campaigns kuj yuav pab koj ua kom muaj hlau lead thiab ntau dua-funnel objectives. Piv txwv, Koj yuav khiav tau ib qho ntxiv rau koj lub lag luam lub website, thiab ces siv lub URL ntawm lub teb chaws yuav tsaws tsav tsheb ntau dua. Qhov no yog ib txoj kev zoo nyiam qhua tshiab thiab nce koj conversion tus nqi.
Tej zaum koj yuav wondering yuav txo koj CPC twv rau Adwords kom profits. Thaum qhov no yog qhov cuab kev tshaj plaws ua li ntawd,, Nws tsuas yog ib qho kev xaiv ntau. Koj yuav tsum tau xaiv lwm yam kev sib tw ntawm koj cov kev sib tw. Siv Pathvisit yog ib all-in-one li cas uas yuav khiav xov tooj hu, hloov qhua, thiab ua kom muaj ntaub ntawv li cas. Yog txo koj CPC twv, Koj yuav ua tau kom koj muaj kev pom ib roI yooj yim dua ROI thiab tsawg dua ib tug khib nyiab.
Nyob ntawm seb koj pob nyiaj siv, Koj yuav teem tau ib tug ntau CPC twv rau txhua keyword los yog ib pawg. Koj yuav manually kho koj bids, los yog siv ib qho kev xaiv bidding. Manual bidding pub koj teem qhov ntau npaum li cas koj yeej kam siv rau ib tug keyword los yog ib pawg. Qhov no tso cai rau koj tswj koj pob nyiaj siv thiab tau xaiv yaam tswv yim nrog koj advertising ROI thiab ua hauj lwm hom phiaj lub hom phaj. Muaj ntau ntau kom zoo dua siv manual bidding.
Thaum feem ntau AdWords cov neeg siv CPC bidding rau lawv campaigns, Tej zaum koj kuj xav siv lwm txoj – CPM. Thaum CPC bidding yog tus default teem rau ib cov kev sib tw PPC, CPM yog qhov zoo tshaj plaws yog hais tias koj xav kom koj ntxiv mus pom nyob rau sab saum toj ntawm nrhiav engines. Thaum nws tawm los tswj cov nqi, CPC yog lub foundational metric. Nws yuav txawv rau cov campaigns sib txawv thiab ntxiv.
Raws li muaj lwm advertising txoj kev advertising, Pob nyiaj siv yog tseem ceeb heev. Yog hais tias koj yeej tsis advertised hauv internet ua ntej, Ib lub sij hawm ua ntej Google Adwords kev sib tw yuav tsum pib hauv lub $20 – $50 ntau yam, thiab ces kho raws li yuav tsum tau. Thaum koj tseem saib xyuas tau qhov txheeb xyuas tau, Koj yuav hloov tau koj pob nyiaj siv txhua lub sij hawm. Siv Google AdWord Cuab yeej cuab tam yuav pab tau koj kho koj cov nyiaj txhua hnub los optimize koj campaigns. Yog hais tias koj muaj tej yam nyuaj kho koj twv, Google AdWords Grader yog qhov zoo tshaj plaws los pab koj ua qhov kev txiav txim zoo tshaj rau koj lub lag luam.
Ib txoj kev kom koj tus relevance yog muaj xws li tsis zoo keywords hauv koj PPC campaigns. Cov keywords tsis automatically associate nrog rau tib query. Lawv yuav tsum muaj synonyms, singular thiab plural versions, thiab lwm variations ntawm lo lus. Piv txwv, Yog hais tias koj nyob nraum sim rank rau “Roob,” Koj cov kev sib tw negative keyword yuav tsum muaj xws li variations xws li roob thiab roob. tiam sis, Tsis zoo keywords tsis automatically ua hauj lwm tib yam li nrhiav campaigns, Li ntawd, nco ntsoov mus kuaj ib tug xov tooj ntawm approaches.
Ua kom feem ntau ntawm no zoo, Koj yuav tsum paub seb cov ntsiab lus uas muaj typing nyob rau hauv ib lub cav nrhiav cav thiab uas yog irrelevant rau koj lub lag luam. Tshawb Query qhia nyob rau hauv Adwords yuav qhia rau koj paub seb cov neeg muaj typing ua ntej lawv tau mus rau koj lub website. Thaum koj paub dab tsi negative keywords koj qhua yog typing rau hauv lub thawv nrhiav, Koj mam li xaiv kom lawv nyob rau hauv koj cov kev sib tw ntxiv.
Siv cov keywords zoo, Koj yuav ua kom koj tag nrho nrhiav intent los excluding irrelevant nrhiav cov ntsiab lus. Koj kuj tseem yuav cais tau ib phau ntawv rau “pob zeb liab” los sis zoo sib xws. Tag nrho cov nyhuv uas siv negative keywords yog drill rau koj phiaj tuaj thiab nce koj xa rov qab rau peev. Kawm siv lawv nyob rau hauv AdWords los nyeem tsab xov xwm no. Koj yuav pom li cas tsis zoo keywords yuav ua rau koj profitability xwb ob peb lub lis piam.
Siv cov keywords hauv Adwords yuav tsis zoo xwb koj tus zoo, Tab sis lawv yuav tau txuag koj cov nyiaj los txo koj tus nqi nyem (CPC). Yog txo cov-converting clicks, Koj yuav txuag tau nyiaj uas koj yuav muab ntawm ntau campaigns zoo. Tab sis lub ntsiab kev pab uas siv tsis zoo keywords yog tias lawv yuav pab kom koj txhim kho koj conversion nqi thiab minimize bounce nqi.
Cov kev pab cuam ntawm txoj kev ntse sis tw rau koj lub lag luam mus deb tshaj ntawd cia li to taub koj competitors. Nws pab koj txiav txim seb lawv muag proposition, neeg tuaj saib, pricing lub hom phiaj, thiab ntau dua. Sis tw txoj kev ntse pab koj ua cov ntaub ntawv-uas tau tsav kev txiav txim siab uas yuav ua rau koj advertisements, campaigns, thiab muag khoom pitches zoo dua. Cov insights no yuav pab kom koj ua tau zoo tshaj ntawm koj advertisements thiab li cas campaigns, As Well as qhia tshiab txuj thiab ntshai heev txawm uas yuav boost koj profits. Wb saib tej piv txwv ntawm txoj kev ntse sis tw.
Tau sis tw txoj kev ntse txhais tau tias paub txog koj competitors’ tswv yim tseem ceeb, Li cas lawv txoj kev advertising, thiab uas tactics lawv siv kom lawv kab hauv qab. nrog rau 4.9 cov neeg siv internet, Nyob ib kauj ruam ntej koj sib txeeb yog tseem ceeb heev rau cov lag luam zoo. Raws li tus Crayon 'Lub xeev ntawm kev lag luam txoj kev ntse,’ 77% Cov lag luam cite sis tw txoj kev ntse ua ib qhov zoo tshaj yuav nyob winning lag luam qhia tawm. Sis tw txoj kev ntse no kuj pab tau rau hom uas nrhiav kom tau nyiaj sai li sai tau.
Lwm txoj kev sau sis tw txoj kev ntse rau koj Adwords kev sib tw yog saib koj sib txeeb. Ib tug zoo sis tw txoj kev ntse yuav cia koj piv cov ntsiab lus koj competitors yog sib koom thiab yuav qhia rau koj thaum cov ntsiab lus tshiab yog luam tawm. piv txwv li, BuzzSumo yog ib qho kev tshawb fawb excellent competitor kev tshawb fawb, Thaum nws yuav pab koj txiav txim seb cov ntsiab lus koj competitors siv los mus cuag cov kev pab. No sis tw txoj kev ntse yog ntseeg los ntawm tuam txhab uas muag xws li HubSpot, Expedia, thiab cov Telegraph. Nws yuav pab tau koj paub seb competitors siv cov ntsiab lus los ua kom muaj tsheb khiav thiab conversions.
Ib theem sis tw toj roob hauv pes kis tau tus kab mob no yuav muaj ntaub ntawv hais txog ib tug neeg metrics, npe, hom, thiab cov-branded ntxiv. Nws yuav tsum muaj ntxiv tabs npog relevant keywords, ntxiv, nplooj ntawv, thiab ntau dua. Yog hais tias koj nyob nraum nrhiav kev competitors khiav kev ntsuam xyuas, Koj yuav drill cia saib uas lawv ntxiv thiab yuav tsaws nplooj ntawv yog ua tau zoo. Koj yuav ces pib muab piv rau koj tus kheej tau tiv thaiv lawv. Yog hais tias koj nyob nraum siv Adwords rau PPC, Koj yuav muaj ib ntug hla koj competitors yog hais tias koj paub dab tsi koj nyob nraum ua dab tsi.
