Month: August 2022

Muaj ntau ntau nam yuav tsum paub thaum siv Adwords. Nqi nyem ib nyem, Qhab Nees, Hloov sab ntais ntawv, Thiab tsis zoo keywords yog cia li ob peb. Koj yuav nrhiav tau qhov zoo tshaj plaws los advertise siv cov tswv yim no nyob rau hauv tsab xov xwm no. Koj yuav tau nrhiav tau txoj kev zoo tshaj los optimize koj cov kev sib tw thiab ua rau feem ntau ntawm koj cov nyiaj siv. Nyeem ntawv rau nrhiav tau tus secrets ntawm advertising nrog Adwords. Daim zais cia rau ib cov kev sib tw zoo yog optimize rau ob leeg nqi thiab zoo.

Qhab Nees

Adwords’ Qhab Nees (QS) Yog ib qho kev ntsuas uas txiav txim seb relevant thiab zoo koj adverts yog. Lub kaw lus no zoo ib yam li google organic ranking algorithms. Ads nrog QS muaj ntau relevant rau cov neeg siv thiab tej zaum yuav tau txia. ntxiv thiab, QS yuav txo tus nqi nyem (CPC).

Koj QS tseem ceeb heev vim hais tias nws txiav txim seb koj yuav them ib keyword. Keywords uas tsis muaj QS yuav ua rau kev kawm txom nyem thiab tsis muaj CTR. Ads nrog QS yuav tau txais kev tso cai zoo thiab nqi zoo. Qhov zoo score yog ntsuas rau ib teev ntawm ib tug mus 10. Tej zaum koj yuav tau zam tsis zoo keywords nyob rau hauv groupings. Nyob ntawm koj txoj kev lag luam, Koj QS yuav poob hauv qab kaum, uas yuav ua tau kom koj cov nqi.

Google tus zoo Score yog txiav txim tau los ntawm cov relevance ntawm koj ntxiv, qhov tseem ceeb, nplooj ntawv thiab yuav tsaws nplooj ntawv. Yog hais tias qhov zoo tshaj plaws yog siab, Koj ntxiv yuav muaj ntau yam rau lub keyword. Conversely, Yog hais tias koj QS muaj tsawg kawg nkaus, Tej zaum koj yuav tsis tau li relevant li koj xav tias nws yog. Nws yog lub hom phiaj tseem ceeb ntawm Google muab qhov zoo tshaj plaws rau cov neeg siv thiab yog hais tias koj ntxiv tsis phim cov ntsiab lus ntawm qhov chaw, Koj yuav poob tej neeg muas zaub.

Ua kom koj QS, Koj yuav tsum paub tseeb tias koj ntxiv match nrhiav intent ntawm koj cov neeg siv. Nws txhais tau tias koj keywords yuav tsum zoo txheeb rau lawv nyob nraum nrhiav. mob(nurses), zoo ib yam li, Yuav tsum tau ntes tiam sis yuav tsum tsis txhob stray ntawm lub ntsiab. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntsiab lus nrhiav thiab hais txog phau ntawv. Qhov no yuav xyuas kom meej tias koj daim qauv yuav muab tso tawm rau hauv lub teeb zoo tshaj plaws.

In a nutshell, Zoo score yog ib tug indicator ntawm li cas koj ntxiv thiab seb lawv zoo li cas. Qhov zoo score yog xam raws li tus CPC twv koj twb teev. Ib tug score ntau dua qhia tias koj ntxiv ua hauj lwm zoo thiab yog converting qhua. tiam sis, Nws tseem ceeb heev uas yuav tau nco ntsoov tias ib QS ntau dua yuav txo koj tus nqi nyem (CPC) thiab nce tus nqi conversions uas koj tau txais.

Hloov sab ntais ntawv

Broad match hauv Adwords yuav yog ib lub tswv yim phem. Ads tej zaum yuav raug tso tawm rau cov neeg uas nrhiav unrelated lus, costing advertisers nyiaj lawv tsis muaj thiab poob rau lwm advertisers. Koj yuav siv tau ib tug hloov sab nraud kom tsis txhob muaj teeb meem, tab sis koj yuav tsum siv “hauv” Lossis “Plus” kos npe rau koj lub sij hawm nrhiav. Uas yog, Koj yuav cais tau cov ntsiab lus xws li liab, Liab, thiab luaj li cas, Tab sis koj tsis tau ntxiv rau koj tsis zoo.

Hloov sab ntais ntawv yog ib nruab nrab av ntawm sab thiab kab lus qhov yuam kev. Qhov kev xaiv no tso cai rau koj phiaj ib cov neeg tuaj saib loj uas muaj ib tug nqi txwv nyiaj. Hloov sab ntais ntawv locks ib lo lus nyob rau hauv ib kab lus tseem ceeb siv cov kab lus tseem ceeb siv cov “+” parameter. Nws qhia Google tias tus tshawb query yuav tsum muaj ntawd lub sij hawm ntawd. Yog hais tias koj tsis muaj lo lus “Plus” nrhiav lub sij hawm nrhiav, Koj yuav muab tso tawm rau sawv daws.

Tus Modified sab match hauv Adwords pub koj xaiv lo lus uas triggers koj ntxiv. Yog koj xav mus cuag coob tus neeg tau txais kev pab, siv ntais ntawv. Koj kuj muaj xws li variants thiab synonyms. Hom match pub koj qhia ib variations variations uas yog relevant rau tus nrhiav query. Koj yuav txawm siv thaum lawv tseem sab match thiab modifiers phiaj ntau audiences thiab nqaim koj kub siab.

hais, Hloov sab ntais ntawv yog ib tug xaiv zoo thaum nws tawm los targeting cov ntsiab lus nrhiav cov ntsiab lus. Modified sab qhov yuam kev zoo rau cov ciaj uas muag me me vim muaj tsawg dua competitors. Lawv yuav phiaj specific keywords uas muaj tsawg nrhiav tagnrho. Cov neeg no feem ntau yuav tau ib yam dab tsi uas yog relevant rau lawv. Piv rau sab match, hloov sab qhov yuam kev yuav muaj ib tug conversion ntau dua conversion tus nqi. Tus modified sab match hauv Adwords yuav phiaj niche ciaj uas muag.

Negative keywords

Ntxiv tsis zoo keywords hauv koj cov kev sib tw Adwords yuav khaws koj lub website dawb los ntawm unwanted tsheb. Cov keywords yuav muab ntxiv rau ntau theem, Los ntawm cov kev sib tw tseem rau ib pawg ntxiv. tiam sis, Ntxiv negative keywords rau theem tsis ncaj ncees lawm yuav mess txog koj cov kev sib tw thiab ua unwanted tsheb khiav tshwm sim rau koj lub website. Txij thaum cov keywords yog exact qhov yuam kev, Nco ntsoov tias koj xaiv qhov tseeb ua ntej yuav muab lawv. Hauv qab no yog ib co tswv yim los pab koj ua qhov zoo tshaj plaws ntawm keywords hauv koj cov kev sib tw Adwords.

Thawj kauj ruam yog tsim ib daim ntawv uas tsis zoo keywords rau koj Adwords campaigns. Koj yuav tsim tau cov npe rau cov neeg txawv nyob rau hauv tib vertical. Tsim ib daim ntawv teev, nyem lub icon nyob rau sab saum toj kaum ntawm lub Adwords UI thiab ces xaiv “Sib qhia tawm.” Koj muaj npe tau daim ntawv teev npe raws li koj xav tau. Thaum koj muaj koj daim ntawv teev npe, Lub npe nws tsis zoo keywords thiab kom paub tseeb tias ntais ntawv yog.

Cov kauj ruam tom ntej no ntxiv koj tsis zoo keywords rau koj Adwords campaigns. Ntxiv cov keywords, Koj yuav xyuas tau kom meej tias koj cov ads muaj qhia rau cov neeg uas tej zaum yuav xav nyob rau hauv koj cov khoom los yog kev pab cuam. Thaum ntxiv negative keywords yuav pab koj tswj koj tus qauv siv, Lawv kuj yuav pab koj streamline koj lub tsheb khiav los eliminating khib nyiab ad campaigns. Muaj ntau txoj kev siv keywords nyob rau hauv koj cov kev sib tw, Tab sis qhov tutorial no yuav qhia koj txoj kev zoo tshaj plaws.

Lwm lub tswv yim tseem ceeb nco ntsoov thaum tsim tsis zoo keywords rau koj campaigns yog ntxiv misspellings thiab plural variations. Ntau misspellings yog hom nrhiav queries, thiab ntxiv plural versions, Koj yuav xyuas kom meej tias koj negative keywords daim ntawv teev yog li comprehensive tau. Ntxiv cov keywords tsis zoo keywords, Koj yuav zoo thaiv tau cov kab lus uas hnyuj hnyo rau cov nqe lus thiab cov ntsiab lus. Muaj lwm txoj kev ua tsis zoo keywords nyob rau hauv koj cov kev sib tw. Koj yuav muaj xws li cov keywords tsis zoo keywords nyob rau hauv ib pawg thiab campaigns, Xws li siv kab lus match tsis zoo thiab ntxiv rau koj cov kev sib tw ntxiv.

Thaum teem tau negative keywords, Koj yuav tsum ua li ntawd rau ib theem kev sib tw. Cov keywords yuav thaiv ntxiv los uas qhia rau queries uas tsis txheeb rau koj cov khoom. Piv txwv, Yog hais tias koj muag cov kev ua si khau, Nws yuav zoo siv tsis zoo keywords rau cov kev sib tw theem. tiam sis, Txoj kev no tsis advisable rau tag nrho advertisers. Xyuas kom tshawb fawb keywords rau koj lub lag luam ua ntej teem tau negative keywords hauv Adwords.

Cov kev pab cuam ntawm Google Adwords yog tias nws yeej qhov yuam kev advertisers’ advertising ntsiab lus rau publisher cov nplooj ntawv. Adwords pub advertisers kom tsheb khiav mus rau lawv cov websites thiab shares cov nyiaj nrog cov publisher. Nws kuj pab publishers monetize lawv cov ntsiab lus los xyuas fraudulent clicks. Kawm ntxiv txog Adwords thiab nws cov kev pab cuam. Xwb, Mus ntsib Google tus Adwords txhawb lub website kom paub ntxiv. Nws yog dawb thiab zoo heev!

PPC advertising

Tsis zoo li tsoos zaub ntxiv, PPC advertising rau Google tus Adwords platform siv ib theem nrab auction los txiav txim seb tus CPC. Ib bidder nkag mus rau tus nqi (hu ua “twv”) thiab ces waits saib yog hais tias lawv xaiv rau zaub. Thaum lawv vam meej, Lawv ntxiv tshwm nyob rau hauv cov cav nrhiav tau nplooj ntawv. Advertisers yuav phiaj qhov chaw los yog li lawm, Thiab lawv yuav teem twv modifiers los ntawm qhov chaw.

Qhov tau kawg nkaus, Ib winning PPC kev sib tw yuav tsum tau raws li kev tshawb fawb keyword thiab cov creation ntawm ib nplooj ntawv yuav tsaws optimized rau ntawd keyword. Relevant campaigns generate txo nqi, Vim Google kam them tsawg rau relevant ntxiv thiab ib satisfying yuav tsaws nplooj ntawv. Phua ib pawg, piv txwv, Yuav ua tau kom tus nqi click-through tus nqi thiab zoo score ntawm koj ntxiv. Thiab thaum kawg, Cov relevant ntau thiab zoo tsim koj ntxiv, Qhov ntau profitable koj PPC advertising yuav.

PPC advertising yog ib tug haib cuab yeej los txhawb koj lub lag luam hauv internet. Nws pub advertisers phiaj ib tug neeg tuaj saib raws li lawv txaus siab thiab cia tib si. Lawv yuav tailor lawv campaigns rau specific geographical qhov chaw, li, nruab hnub, thiab ntaus ntawv. Nrog rau txoj cai targeting, Koj yuav yooj yim mus txog ib tug neeg tuaj saib mas-targeted tuaj thiab maximize cov zoo ntawm koj cov kev sib tw ntxiv. tiam sis, Koj yuav tsum tsis txhob ua ib leeg kheej, Vim hais tias nws yuav ua rau losses. Ib tug tub txawg yuav pab koj optimize koj PPC kev sib tw kom maximize tus xa rau koj peev.

Google Adwords

Thiaj li yuav tau kis los ntawm Google AdWords, Koj yuav tsum xaiv keywords thiab teem ib twv ntau twv. Tsuas ntxiv nrog keywords hais txog koj lub lag luam yuav muab tso tawm thaum neeg siv cov keywords. Cov keywords no tej zaum yuav ua rau conversions. tiam sis, Muaj tej yam yuav xav ua ntej pib koj cov kev sib tw. Hauv qab no yog ib co tswv yim zoo rau kev kawm tau zoo. Cov no tsis meant hloov koj cov kev siv zog SEO. Tab sis lawv yuav pab tau koj tau qhov los ntawm koj cov kev sib tw advertising.

Paub koj cov neeg tuaj saib thiab tsim ib daim qauv uas yog compelling thiab relevant. Ib daim qauv luam uas koj sau tau raws li koj txoj kev tshawb fawb thiab cov neeg muas zaub nyiam. Google muaj tswv yim thiab qauv sau ntawv los pab koj sau ib daim qauv catchy ntxiv. Thaum koj tau ua li no, Koj yuav sau tau koj cov nqi kho mob, promotional codes, lwm yam ntaub ntawv. Koj advertisement yuav muab luam tawm rau Google lub website tsis pub dhau 48 Teev.

ntxiv thiab, Koj yuav siv tau lub vaj huam sib luag rau Adwords rau phiaj qhov chaw uas yog ib feem ntawm lub Google network. Cov txheej txheem no yog hu ua Site-Targeting. Koj yuav txawm qhia ntxiv rau cov neeg uas tau twb xyuas koj qhov chaw. Cov txheej txheem no tsub kom koj conversion tus nqi. Thiab, thaum kawg, Koj yuav tswj tau cov nyiaj txiag rau koj cov kev sib tw. Tiamsis, maximize cov zoo ntawm koj cov kev sib tw, Nco ntsoov siv daim ntawv uas kim tshaj plaws.

Nqi nyem ib nyem

Tus nqi nyem rau Adwords nyob ntawm ntau yam, nrog rau qhov zoo tshaj plaws, qhov tseem ceeb, ib phau ntawv, nplooj ntawv thiab yuav tsaws nplooj ntawv. Cov hais no yuav tsum tag nrho cov relevant rau qhov ntxiv, thiab CTR (nyem-mus txog-tus nqi) yuav tsum muaj siab. Yog tias koj ctR siab siab, Nws teeb liab rau Google tias koj qhov chaw yog pab tau. Nws tseem ceeb heev uas yuav tau nkag siab txog cov ROI. Tsab xov xwm no yuav them tej yam uas tej yam uas tej yam tus nqi nyem rau Adwords.

Thawj, Xav txog koj xa mus rau peev (ROI). Tus nqi nyem ntawm tsib duas las rau txhua duas siv rau ib tug ntxiv yog ib deal zoo rau cov lag luam feem ntau, Thaum nws txhais tau tias koj nyob nraum tau tsib duas las rau txhua ntxiv. No piv no kuj yuav expressed ua tus nqi tshaaj (CPA) of 20 feem pua. Yog hais tias koj tsis tau mus cuag no piv, sim hla-muag rau cov neeg muas zaub uas twb muaj lawm.

Lwm txoj kev los laij koj tus nqi nyem yog multiply tus nqi ntawm txhua tus ntxiv los ntawm cov qhua uas clicked rau nws. Google pom zoo teem qhov ntau CPC rau $1. Manual nqi ib nyem bidding, On the other hand, Txhais tau tias koj muab qhov ntau CPC koj tus kheej. Manual nqi ib nyem bidding differs ntawm automated bidding tswv yim. Yog hais tias koj nyob nraum unsure txog qhov ntau CPC yog dab tsi, Pib nrhiav tus nqi ntawm lwm advertisers’ ntxiv.

Qhab Nees

Ua kom cov qhab nees zoo ntawm koj cov kev sib tw Adwords, Koj yuav tsum to taub qhov peb components ntawm qhov zoo tshaj plaws. Cov kev tiv thaiv no muaj xws li: kev sib tw tau zoo, cov keywords thiab luam ib daim qauv. Muaj ntau txoj kev los ua kom koj cov qhabnias zoo, Thiab txhua yam ntawm cov no yuav muaj feem rau koj cov kev sib tw txoj kev kawm. Tiam sis yog hais tias koj tsis paub lawv yog dab tsi? Ces tsis txhob txhawj. Kuv mam li piav seb yuav ua li cas kom cov components peb components, Li ntawd, koj yuav pib pom sai sai!

Thawj, txiav txim seb tus CTR. Qhov no yog qhov feem pua ntawm cov neeg uas ua tau nyem rau koj ntxiv. Piv txwv, yog koj muaj 500 impressions rau ib yam keyword, Koj cov qhab nees zoo yuav 0.5. tiam sis, Tus nab npawb no yuav txawv rau cov keywords txawv. Yog li ntawd, vim, Nws yuav tsis yooj yim rau tus kws txiav txim nws nyhuv. Ib tug zoo Score yuav tsim lub sij hawm. Qhov kom zoo dua ntawm ib tug CTR yuav ua clearer.

Daim qauv yuav tsum muab cov keywords. Yog koj tus ntxiv triggered los irrelevant keywords, Nws yuav zoo misleading thiab tsis txawm yuav relevant rau lub keyword koj twb targeted. Daim qauv yuav tsum tau catchy, Tsis tau mus off-track nyob rau hauv nws cov relevance. Tsis tas li ntawd, Nws yuav tsum tau surrounded los ntawm cov ntawv nyeem thiab nrhiav cov ntsiab lus. Li no, Koj ntxiv yuav pom raws li cov relevant tshaj plaws raws li tus searcher intent.

Phua kev kuaj ntawd

Yog hais tias koj nyob nraum tshiab rau A/B phua kuaj hauv Adwords, Tej zaum koj yuav xav li cas teev nws. Nws yog ib qho yooj yim teem thiab siv cov ntaub ntawv uas tau tsav kuaj txoj kev kuaj kom koj AdWords campaigns kom zoo li tau. Split kuaj cov cuab yeej xws li Optmyzr yog ib txoj kev zoo kawg thiab mus kuaj tshiab luam rau ib teev loj. Qhov no yuav pab koj xaiv qhov zoo tshaj plaws raws li keeb kwm cov ntaub ntawv keeb kwm thiab yav dhau los A/B kev ntsuam xyuas.

Ib phua kuaj hauv SEO yog ib txoj kev zoo kawg thiab optimize koj lub website rau algorithm hloov thiab neeg siv kev. Xyuas kom koj qhov kev kuaj ntawd khiav ntawm ib qhov chaw loj txaus; Yog koj tsuas muaj ob peb nplooj ntawv lossis muaj organic tsheb khiav, Qhov txheeb xyuas tau yuav unreliable. Ib me ntsis nce mus nrhiav thov yuav ua inflation, Ib me ntsis nce mus nrhiav thov yuav ua inflation. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. piv txwv li, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Nqi conversion

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Piv txwv, Yog hais tias ib tug tswv tsev so xav bookings ntau bookings, Lawv yuav siv Google Ads kom tau hlau lead ntau dua. tiam sis, Daim duab no tsis muaj xws li tus nqi uas kis tau tus kab mob los yog ib tug neeg muas zaub. Tus nqi conversion yog tus nqi ib tug neeg ua tau them rau koj qhov kev pab cuam.

Tus nqi nyem (CPC) Ntawm qhov nrhiav network varies nyob ntawm qhov kev lag luam thiab keyword. Nruab nrab CPCs yog $2.32 Nyem rau qhov nrhiav network, Thaum CPCs rau zaub network advertising yog tsawg dua. Raws li lwm advertising txoj kev advertising, Ib co keywords raug nqi ntau tshaj lwm tus. Adwords nqi vary raws li qhov sib txeeb nyob rau hauv lub lag luam. Cov kim tshaj plaws keywords muaj nyob rau hauv kev sis tw industries. tiam sis, Adwords yog ib txoj kev zoo los txhawb koj lub lag luam hauv internet.

Dhau li ntawm tus nqi ntawm txhua conversion, CPC yuav qhia koj ntau npaum li cas tus qhua muab tes hauj lwm. Yog hais tias cov prospect clicked rau ob ntxiv, Nws yuav tsum kis tau cov nyiaj los ntawm ob leeg rau hauv ob conversion codes. Yog hais tias cov neeg muas zaub yuav ob yam khoom, CPC yuav txo qis. ntxiv thiab, Yog hais tias ib tug qhua clicks rau ob tug txawv ntxiv, Nkawd ob leeg yuav tau ob leeg xwb, qab hau tag nrho PS50. Rau qhov no, Ib tug zoo ROI yuav ntau dua PS5 rau txhua nyem.

Thaum koj nyob nraum npaj los tsim ib cov kev sib tw rau koj saaS tuam txhab, Tej zaum koj yuav wondering yuav pib. Muaj ntau ntau txoj kev sib nrauj los xav txog, nrog rau cov nqi, qhov tseem ceeb, twv, thiab conversion tracking. Yog hais tias koj nyob nraum tsis paub tseeb seb qhov twg pib, Nyeem peb platory qhia rau Adwords. Qhov no yuav muab koj cov ntaub ntawv tseem ceeb kom tau pib thiab tau qhov tawm ntawm koj cov kev sib tw ntxiv. Koj kuj tseem tau tswv yim zoo thiab tswv yim los ntawm lwm saaS marketers.

Cov nqi

Maximize cov zoo ntawm koj cov kev sib tw li cas, Nws tseem ceeb heev uas yuav tau tswj cov nqi ntawm Adwords zoo. Koj yuav txo tau tus nqi ntawm koj cov ads los ua koj cov qhab nia zoo. Siv cov keywords zoo, Koj yuav tsis txhob targeting ib tug neeg tuaj saib high-cost tuaj thiab optimize koj cov kev sib tw. Ntxiv rau qhov txo tus nqi, Koj yuav ua kom cov relevancy ntawm koj ntxiv. Hauv qab no yog ob peb lub tswv yim rau maximizing koj zoo score:

Xyuas koj cov nqi tseem ceeb txhua hnub. Nrhiav cov nqi ntawm txhua keyword pab koj tswj koj cov nyiaj li cas thiab qhia tiam sis tiam sis. Cov ntaub ntawv no tshwj xeeb tshaj yog hais tias koj competitors yog siv nyiaj ntau rau tib keywords. Kuj, Nco ntsoov tias CPC yuav ua kom dramatically yog hais tias koj yog targeting mas sis tw keywords. Qhov tseem ceeb tshaj plaws los nco ntsoov tias Adwords nqi yuav sawv raws li qhov sib txeeb nce, Li ntawd, koj yuav tsum xav txog cov competitiveness ntawm tus keyword koj twb xaiv.

Koj kuj saib tau koj conversion tus nqi, uas qhia koj ntau npaum li cas ib tug qhua ua tau ib tes hauj lwm specific. Piv txwv, Yog hais tias ib tug neeg clicks rau koj advertisement thiab subscribes rau koj daim ntawv teev, AdWords yuav tsim ib code unique code uas yuav ping servers correlate tias cov ntaub ntawv nrog cov clicks rau qhov ntxiv. Faib tag nrho cov nqi no los ntawm 1,000 Saib koj cov nqi tag nrho conversion.

Muaj ntau yam uas raug nqi ib nyem, tiam sis feem ntau, Cov kim keywords hauv AdWords deal nrog hais txog nyiaj txiag, industries uas tswj loj sums nyiaj, thiab cov nyiaj txiag sector. Nqi ntau dua keywords hauv no qeb no feem ntau kim tshaj lwm keywords, Li ntawd, yog hais tias koj nyob nraum nrhiav tau rau hauv txoj kev kawm ntawv los yog pib ib qhov chaw kho mob, Koj yuav tsum cia siab tias yuav them CPCs. Tus nqi ntau tshaj-cost keywords muaj xws li cov hais txog nyiaj txiag thiab kev kawm ntawv, Li ntawd, kom koj paub xyov koj nyob nraum tau ua ntej koj pib advertising.

Koj tus nqi ntau tshaj plaws ib nyem (CPC) Yog qhov ntau tshaj plaws koj xav tias ib nyem yog tsim nyog, Txawm tias yog tsis li cas koj nruab nrab cov neeg muas zaub them. Piv txwv, Google pom zoo teem koj ntau CPC rau $1. Ntxiv rau qhov ntawd, Koj yuav manually teev koj cpc cpc, Teem ib qhov txawv ntawm automatic bidding tswv yim. Yog koj yeej tsis siv AdWords ua ntej, Nws yog lub sij hawm tau pib.

Keywords

Thaum keyword kev tshawb fawb tseem ceeb yog ib feem tseem ceeb ntawm keyword targeting, Koj yuav tsum tau hloov nws lub sij hawm kom nrog kev hloov. Qhov no yog vim cov neeg tuaj saib tsis tau, industries, Thiab phiaj ciaj uas muag yog lossi hloov. Thaum keyword kev tshawb fawb tseem ceeb yuav pab tau koj tsim relevant ntxiv, competitors yog hloov lawv cov tswv yim thiab. Keywords uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws. tiam sis, nco ntsoov tias tsis muaj ib txoj cai los yog tsis ncaj ncees lawm. Keywords yuav tsum tau relevant rau koj lub lag luam thiab rau lub ntsiab ntawm koj qhov ntxiv thiab yuav tsaws nplooj ntawv.

Thaum koj muaj koj daim ntawv teev cov npe keyword, Koj yuav sim siv cov Keyword Planner cuab yeej cuab tam. Koj yuav export tus pom tias keywords, Tiam sis nws yog ib tug txheej txheem tedious. Koj kuj siv tau cov kev siv tau los siv tau “Sab saum toj ntawm nplooj ntawv twv” Column mus nrhiav keeb kwm saum-nplooj ntawv bids rau koj keywords. Qhov no cuab yeej ua haujlwm rau Google tus zaub Network, Uas qhia tau hais tias ntxiv rau cov ntsiab lus zoo sib xws. Koj yuav sim tus keyword planner nrhiav qhov zoo tshaj plaws keyword. Thaum koj twb nrhiav tau ib tug keyword koj nyiam, Koj mam li siv nws nyob rau hauv koj cov campaigns Adwords campaigns.

Thaum xaiv ib tug keyword, nco ntsoov cia tib si. piv txwv li, Koj xav kom cov neeg nias koj ntxiv vim lawv nyob nraum nrhiav ib qho teeb meem rau ib qho teeb meem. tiam sis, Qhov no tej zaum yuav tsis yog cov ntaub ntawv thaum tib neeg searching sab nraum nrhiav engines, piv txwv. Lawv yuav cia li browsing hauv Internet los yog nrhiav kev kawm ntawv. Xaiv ib kab lus-match keyword muab koj tswj siv thiab lub hom phaj specific cov neeg muas zaub. Nws kuj xyuas kom meej tias koj ntxiv yuav tshwm sim rau cov neeg muas zaub searching rau cov kab lus exact.

Thaum xaiv ib tug keyword, Nco ntsoov tias tsis yog txhua yam keywords yog tsim sib npaug zos. Thaum ib txhia yuav zoo li ntse thaum xub thawj, ib txhia tsis yog. nrhiav “zais zais” Qhia tias neeg tab tom nrhiav ib wifi password, tsis muaj ib yam khoom los yog kev pab cuam. Piv txwv, Ib tug neeg nrhiav ib wiFi password no tej zaum yuav leeching los ntawm lwm tus neeg wifi, Thiab koj tsis xav advertise koj cov khoom rau lawv wifi!

bids

Koj yuav kho tau koj twv rau Adwords raws li koj tau. Google muaj ib built-in feature uas yuav pab koj txiav txim seb ntau npaum li cas los twv rau specific keywords. Koj yuav siv tau cov cuab yeej no los kwv yees CPC thiab txoj hauj lwm rau ntau twv. Tus nqi koj twv kuj yog nyob ntawm seb koj tau teev tseg rau koj cov kev sib tw li cas. Teev hauv qab no yog ib co tswv yim los kho koj Adwords bids los maximize koj soj ntsuam.

Paub koj phiaj tuaj. Siv cov neeg lag luam li cas, Koj yuav zoo phiaj koj cov neeg tuaj saib nrog AdWords. piv txwv li, Koj yuav pom lawv cov sij hawm ua hauj lwm thiab commute lub sij hawm. Kuj, Koj yuav paub ntev npaum li cas lawv siv tom chaw ua hauj lwm los yog leisure. Yog paub txog tej no, Koj yuav tailor koj bids kom muaj kev cuam tshuam cov tiam sis ntawm koj lub hom phiaj tuaj. Qhov no yog tshwj xeeb tshaj yog hais tias koj yog targeting cov neeg muas zaub uas feem ntau yuav khoom thiab kev pab hais txog ib qhov kev lag luam specific.

Xyuas seb cov neeg siv cov neeg siv ntxiv rau. Piv txwv, Ib tug neeg searching rau 'Bike kav’ Ntawm lawv desktop tej zaum yuav nrhiav ib qhov chaw. tiam sis, Ib tug neeg searching rau tib query rau lawv mobile ntaus ntawv yuav tau searching rau tsheb tuam qhov chaw hauv internet. Advertisers uas xav mus cuag commuters yuav tsum phiaj mobile li tsis txhob desktop los yog ntsiav tshuaj. Feem ntau commuters yog nyob rau hauv kev tshawb fawb hom thiab yuav ua rau lawv kawg muas khoom ntawm lawv desktop los yog ntsiav tshuaj.

Keywords mas yog ib qho tseem ceeb heev rau koj lub lag luam thiab khoom, Li ntawd, tej zaum koj yuav tau ua ib co guesswork thaum koj teeb koj twv twv, Tab sis koj yuav tau kho lawv thaum koj muaj koj txheej xwm. Koj yuav ua raws li ib tug keyword twv qhia koj twv twv thiab kho lawv nyob rau hauv thawj ob peb lub lis piam tom qab activating koj tus account. Koj yuav kho tau koj cov twv keyword bids tom qab txiav txim koj pob nyiaj siv thiab phiaj tuaj.

Nyob ntawm seb koj pob nyiaj siv npaum li cas, Koj yuav xaiv tau koj bids manually los yog siv ib lub tswv yim uas muaj tswv yim. Muaj ntau lwm txoj kev optimize koj twv rau Adwords, Tab sis cov Maximize Conversions zoo yog cov nyiam tuaj. Google siv tshuab kawm kom bids raws li koj cov nyiaj txhua hnub. tiam sis, Koj yuav tsum tsuas siv qhov uas zoo yog hais tias koj muaj ib tug pob nyiaj siv loj thiab xav automate tus txheej txheem ntawm bids rau Adwords.

Conversion tracking

Koj yuav siv tau AdWords conversion tracking saib ntau npaum li cas ntawm koj cov ads yog converting. Feem ntau, Koj yuav pom cov conversions ntawm koj cov nplooj ntawv paub tseeb thaum koj siv tib conversion code rau ob yam khoom. Yog hais tias ib tug prospect clicked rau ob ntxiv nyob rau hauv lub xeem 30 Hnub, Ces koj yuav tsum tau kis tau tib yam nyiaj rau hauv ob conversion codes. Tab sis cov conversions yuav txawv raws li hom attribution koj siv.

Conversions tsis raug rho tawm rau ib tug neeg muas zaub, Li ntawd, tej zaum yuav siv ib tug nqi sib txawv rau txhua tus. feem ntau, Qhov tseem ceeb no yog siv los ntsuas ROI rau txhua cov kev sib tw ntxiv. Koj yuav txawm siv ntau qhov tseem ceeb rau ntau cov ntsiab lus thiab hom conversions. Tus nqi ntawm ib conversion yuav tsum tau nkag mus rau hauv lub corresponding teb. tiam sis, Tej zaum koj yuav tau siv ib zaug xwb conversion tus nqi rau tag nrho koj cov ads kom paub tseeb tias koj yuav ntsuas tau cov ROI ntawm txhua ntxiv.

Thaum teem lub Website los yog hu rau On-Site conversions, nyem rau qhov advanced Settings tab sis. Qhov no yuav zaub ib Converted Clicks column. Koj kuj saib conversion cov ntaub ntawv rau ntau theem, nrog rau kev sib tw, Ad Group, ntxiv, thiab Keyword. Koj kuj siv tau cov ntaub ntawv conversion tracking cov ntaub ntawv los txiav txim seb hom ntxiv yog zoo rau generating conversions. Yog xyuas koj conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Piv txwv, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. On the other hand, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. li no, you should use AdWords conversion tracking if you have multiple online marketing channels.

Yog hais tias koj tab tom nrhiav siv Google Adwords rau koj li cas kev sib tw, Koj yuav tau paub ib co lus yooj yim txog seb nws ua haujlwm li cas. Koj yuav tsum siv tus nqi-per-click (CPC) bidding, Site targeted advertising, thiab rov targeting kom koj click-by nqi. pib, Nyeem tsab xov xwm no los nrhiav tau qhov tseem ceeb tshaj plaws nta ntawm AdWords. Tom qab nyeem zaj no, Koj yuav tsum tau tsim ib cov kev sib tw zoo.

Nqi-per-click (CPC) bidding

Nqi-per-click bidding yog ib qho tseem ceeb heev ntawm ib cov kev sib tw PPC. Yog txo koj tus nqi-per-click, Koj yuav ua tau kom koj lub tsheb khiav thiab conversion theem. CPC yog txiav txim tau los ntawm koj twv thiab los ntawm ib tug qauv uas yuav siv sij hawm rau hauv tus account ntxiv, rank, thiab tej yam uas extensions thiab lwm hom ntawv. Txoj kev no yog raws li ob peb yam, nrog rau tej hom website koj muaj thiab nws cov ntsiab lus.

CPC bidding tswv yim txawv rau txhua qhov chaw. Ib txhia siv manual bidding thaum lwm tus khi rau cov tswv yim uas. Muaj ntau kom zoo dua thiab disadvantages rau ob leeg. Yog ib qhov tseem ceeb tshaj kom zoo dua ntawm automated bidding yog tias nws dawb sij hawm rau lwm tasks. Ib tug zoo uas zoo yuav pab koj optimize koj cov nqi thiab tau qhov zoo tshaj plaws. Thaum koj tau teeb koj cov kev sib tw thiab optimized koj bids, Koj yuav muab khaws cia rau koj txoj kev boosting koj visibility thiab converting koj lub tsheb khiav.

Ib tug uas tsis muaj CPC pub koj tau ntau clicks rau koj pob nyiaj siv, thiab ib tug xov tooj ntawm clicks txhais tau tias tej zaum yuav ua rau koj lub website. Yog teem caij N TSAWG CPC, Koj yuav tau mus cuag ib ROI dua nrog lwm txoj kev. Ib txoj cai zoo ntawm thumb yog puag koj twv rau qhov nruab nrab muag koj cia siab tias yuav ua ib lub hlis. Cov conversions ntau koj tau txais, Koj roI.

Muaj 175,000 txhiab tus keywords muaj, Nqi-per-click bidding yog ib qho tseem ceeb nam ntawm ib tug zoo PPC kev sib tw. Tab sis yog siab CPCs yuav tsis tas rau txhua txoj kev lag luam, Cov nqi yuav ua rau lawv pheej yig tshaj. Piv txwv, Yog hais tias ib lub lag luam muaj ib yam khoom uas muaj nqi tes, Nws yuav them taus ib CPC. contrast, Industries nrog nruab nrab nqi ib nyem yuav them taus ib CPC ntau dua VIM yog lub neej tus nqi ntawm cov neeg muas zaub.

Qhov nyiaj uas koj siv ib nyem nyob ntawm ntau yam, nrog rau cov qhab nia zoo thiab keyword relevance. Yog hais tias koj keyword tsis hais txog koj lub lag luam phiaj phiaj, Koj twv yuav nce los ntawm 25 feem pua. Ib tug ctR yog ib tug indicator tias koj ntxiv yog relevant. Nws yuav ua rau koj CPC thaum decreasing koj Avg. CPC. Ntse PPC marketers paub tias CPC bidding no tsis solely txog keywords, Tab sis thaum lawv tseem muaj lwm yam.

Thaum CPC bidding rau Adwords, Koj them ib tug publisher ib tug nqi rau txhua nyem raws li tus nqi ntawm koj advertisement. piv txwv li, Yog hais tias koj twv ib txhiab duas las thiab tau ib zaug xwb nyem, Koj yuav them tus nqi ntau dua yog hais tias koj siv ib network xws li Bing. Qhov no zoo pab koj mus txog ib tug xov tooj ntawm cov neeg muas zaub thiab ib sab nqi-per-click.

Site targeted advertising

Nrog site Targeting nyob rau hauv qhov chaw, Google advertisers muaj peev xwm xaiv cov websites uas lawv ntxiv yuav tshwm sim. Tsis zoo li them-per-click advertising, Site Targeting pub advertisers rau phiaj cov ntsiab lus tseem ceeb. Thaum them-per-click advertising yog zoo kawg thiab rau advertisers uas paub raws nraim li lawv cov neeg muas zaub nrhiav, Nws yoojyim tej lag luam qhia untapped. Ntawm no yog ib co tswv yim kom koj sawv ntsug tawm:

Thawj kauj ruam hauv maximizing koj conversion nqi yog xaiv qhov chaw-targeted ad muaj tswv yim. Ntxiv uas yog relevant rau ib qhov chaw specific cov ntsiab lus yuav yuav hloov tau. Xaiv ib qhov chaw-specific muaj tswv yim kom tsis txhob tuaj burnout, Nws yog thaum cov neeg tuaj saib yuav nkees ntawm pom tib yam ntxiv. Qhov no yog ib qho tseem ceeb heev thaum advertising rau cov neeg uas tsis nyeem ntawv comprehension theem. Qhov no yog vim li cas hloov ib tug muaj tswv yim muaj tswv yim yuav pab tau.

Rov targeting

Siv rov targeting nrog Adwords yuav tsis tshua muaj neeg zoo heev. Nws yuav siv tau los nyiam tej neeg muas zaub rau koj lub website. Facebook muaj ntau tshaj 75% cov neeg siv mobile, Ua nws xaiv excellent xaiv rau boost koj muaj nyob rau Twitter. Tsis tas li ntawd, Koj yuav coj kom zoo dua Adwords’ Mobile-tus phooj ywg daim ntawv mus ntes cov xim ntawm koj cov neeg tuaj saib. Li no, Koj yuav hloov tau lawv mus rau cov neeg muas zaub. Siv Facebook thiab Twitter rau rov targeting yog ib txoj kev zoo kawg thiab ua rau feem ntau ntawm no haib advertising txheej txheem.

Rov targeting nrog Adwords muaj heev heev. Nws pab koj nyob ntsoov mus ntsib koj cov neeg muas zaub uas twb muaj lawm thiab mus txog tshiab. Yog tso Script tags rau koj lub website, Cov neeg uas tau mus xyuas koj qhov chaw yav tag los yav tag los yuav pom koj ntxiv dua, generating rov ua lag ua luam. Google kuj pub koj siv rov targeting nrog Adwords hla ntau yam kev tawm channels, Xws li Facebook, Twitter, thiab YouTube.

Google Ads siv ib code hu ua “rov qab” Uas ua haujlwm nrog ib tug qhua browser xa ntxiv. Qhov chaws tsis qhia rau ib lub website qhua screen, Tab sis nws sib txuas lus nrog tus neeg siv browser. Nws tseem ceeb heev uas txhua tus neeg siv internet yuav disable cookies, Uas yuav ua rau kev hauv internet li cas tsawg personalized. Cov websites uas twb muaj ib Google Analytics tag nrho ntsia yuav hla lub Google Ads rov targeting code.

Lwm txheej txheem rau rov targeting nrog Adwords yog teev kuas retargeting. Hom rov targeting, Cov neeg siv muaj twb xyuas ib lub website thiab clicked los ntawm ib tug ncej-click yuav tsaws nplooj ntawv. Cov targeted ntxiv yuav txhawb qhua ua ib purchase los yog upgrade rau ib subscription. Rov targeting nrog Adwords yog ib tug zoo uas zoo rau generating zoo ua.

Muaj ntau txoj kev los txhim kho koj Adwords ntxiv. Koj luam tau thiab yav tas los uas twb muaj lawm rau hauv koj tus account, los sis kos ob lub thawv kom hloov. Tom qab koj twb luam thiab yav tas los, Koj yuav piv tau koj daim qauv thiab xav xwm tshiab rau lwm yam ntxiv. Yog hais tias daim qauv tsis ua hauj lwm, sim rewriting nws thiab xyuas koj conversion nqi. Tej zaum koj yuav tau ua ib co tweaks rau daim qauv, ib yam nkaus thiab. Ntawm no yog ib co tswv yim los txhim kho koj cov kev sib tw Adwords:

Nqi nyem ib nyem

Thaum CPC yog ib lub caij tseem ceeb heev ntawm hauv internet advertising, Muaj ib co kev uas yuav raug nqi tswj. Siv Google AdWords, Koj muab tau qhov chaw ntxiv rau txhua lub website raws li tej lo lus los yog kab lus. Tsis hais seb koj lub lag luam yam, Koj yuav tsum khaws ib qhov muag kaw rau Google tus tsub kom tsis txhob mus overboard. Teev hauv qab no yog ib co tswv yim pab kom nco ntsoov thaum txiav txim rau koj tus nqi nyem.

Tus nqi nyem rau Adwords varies raws li cov khoom yog advertised. Feem ntau hauv internet advertising platforms yog auction kuas, Qab hau tias advertisers them raws li cov clicks lawv tau txais. Cov bidders ntau dua cov bidders’ twv, Feem ntau lawv ntxiv yuav pom nyob rau hauv cov xov xwm noj. Yog koj lub lag luam nrhiav kev pab tsheb khiav ceev, CPCs yuav pab kom koj nce koj visibility. Koj yuav siv Google Analytics saib uas keywords yog converting qhov zoo tshaj plaws.

Tus nqi zoo tagnrho ib nyem yuav yog nyob ntawm koj lub hom phaj ROI phiaj. Ntau cov lag luam xav txog ib tsib-rau-ib piv acceptable thaum uas siv nqi impression (CPI) advertising. Lwm txoj kev saib nqi ib nyem yog li qhov feem pua ntawm clicks rau cov nyiaj tau los. Yog ua tus nqi nruab nrab tus nqi nruab nrab, Koj TUS CPC yuav yooj yim dua. Aim maximize tus xa rau peev (ROI).

Kom CPC rau koj cov kev sib tw Adwords, Xav txog kev txhim kho cov ROI ntawm koj lwm li cas channels. Achieving lub hom phiaj no yuav pub koj coj kom zoo dua retargeting ntxiv rau kev tawm thiab direct referrals. txuas ntxiv, Email yuav ua hauj lwm alongside tag nrho koj lwm li cas channels, ua koj lub lag luam thiab txo nqi. Koj yuav tswj tau koj pob nyiaj siv thaum maximizing koj ROI los ntawm kev ua hauj lwm nrog cov neeg tshaaj Acquisition Nqi. Li ntawd, yog li, koj tos ntsoov dab tsi?

Nqi tshaaj

CPA, los yog nqi tshaaj, Ntsuas tag nrho cov nqi uas kis tau ib tug neeg muas zaub. Cov kev tshwm sim conversion tej zaum yuav muaj ib tug muas khoom, ua kom ib tug neeg ua txhab, luam daim ntawv mus luam, los yog thov kom muaj ib tug hu rau. Nqi tshaaj yog feem ntau siv los ntsuas cov kev tawm, email li cas, thiab them advertising. Thaum SEO tsis muaj nyiaj advertising nqi, Tej zaum yuav tau ib lub tswv yim zoo ntawm cov zoo ntawm email li cas los ntawm calculating lub CPA ib tes hauj lwm.

Thaum CPA tseem ceeb heev rau tej kev sib tw li cas, Nws tsis yooj yim los piv rau ib tug txheem benchmark. Nws varies lug raws li cov khoom, kev lag luam, thiab nqe. Tus nqi tsawg dua tus nqi tshaaj, Qhov zoo tshaj plaws koj cov kev sib tw yog. Laij koj tus kheej CPA, Koj yuav tsum xam ib tug xov tooj ntawm metrics, xws li cov bounce tus nqi thiab nws mus ntsib. Yog tias koj tus CPA muaj siab tshaj 9 xyoo, Koj li cas uas zoo yuav tsum tau kho.

Koj kuj xam tau CPA rau cov lag luam uas tsis muaj khoom los yog kev pab cuam. Cov lag luam yuav khiav conversions, Xws li daim ntawv sau thiab demo signups, siv ntaub ntawv. tiam sis, Yog tsis muaj txheem rau kev txiav txim zoo tagnrho ib tshaaj, Raws li txhua lub lag luam hauv internet muaj ntau yam khoom, nqi, margins, kev khiav hauj lwm rau kev khia, thiab ntxiv campaigns. Txoj kev zoo tshaj los laij CPA yog khiav ntau npaum li cas conversions koj cov kev sib tw generates.

CPA yog ib txoj kev uas yuav khiav zoo nyob rau hauv kev nrhiav cav li cas. Nws pab txiav txim seb koj siv los kis tau ib tug neeg tshiab. Tus CPA feem ntau yog xam rau tus thawj conversion, Xws li ib daim ntawv kos npe los yog demo subscription. Koj kuj khiav thiab ntsuas qhov zoo tshaj plaws ntawm koj ntxiv thiab txiav txim seb lawv raug nqi ntau npaum li cas. Cov conversions ntau koj tau txais, Tsawg koj yuav them nyob rau hauv qhov ntev mus dhia.

Conversion tus nqi

Yog hais tias koj tab tom nrhiav kom koj conversion tus nqi rau Adwords, Muaj tej yam uas koj yuav tsum ua kom nws zoo dua qub. Thawj, Koj yuav tsum to taub dab tsi conversion tus nqi yog. Conversion tus nqi hauv Google Adwords yog qhov feem pua ntawm qhua uas nyem rau koj ntxiv thiab ces convert. No conversion tus nqi yuav tau dab tsi los ntawm 10% mus rau 30%. Tus nqi conversion tus nqi yog peb mus rau tsib zaug dua qhov kev lag luam nruab nrab. Yuav kom koj conversion tus nqi, Koj yuav tsum xyaum ua tej yam txawv thiab kuaj koj lub website. Qhov no yuav pab kom koj to taub txog dab tsi ua hauj lwm thiab tsis yog dab tsi. ntxiv thiab, Koj yuav coj kom zoo dua remarketing recapture qhua uas muaj expressed txaus siab rau koj cov khoom.

Feem ntau, Txhua advertiser yuav tsum tsom rau ib conversion tus nqi tsawg kawg yog 2.00%. Qhov no txhais tau tias rau txhua tus 100 cov website qhua, yam tsawg kawg yog ob tug yuav tsum tau sau ib daim ntawv hu rau ib daim ntawv. Rau B2B tuam txhab uas muag, Tus nqi no yuav tsum tau saum ob. Rau e-commerce websites, Nws yuav tsum tau ob tug txiav txim ib puas qhua. tiam sis, Muaj tej yam tshwm sim thaum qhua tsis sau ib daim ntawv, Tab sis cov conversion yuav tsum tseem suav. Tsis hais leej twg, Ib conversion npaum li cas rau Adwords yuav ua rau koj lub lag luam thiab boost koj ROI.

Lwm yam tseem ceeb nyob rau hauv kev txhim kho conversion tus nqi yog siab rau koj cov neeg muas zaub zoo tagnrho. Yog focusing rau cov neeg tuaj saib txoj cai, Koj yuav tau ntes hauv qab ntawm lub tsheb funnel tsheb khiav uas koj tab tom nrhiav. Thaum muaj coob advertisers siv nyiaj ntau rau advertising, Tsuas muaj ib feem pua me me ua tau hloov. Yog hais tias koj kub siab rau cov neeg tuaj saib txoj cai, Koj yuav tau maximize koj cov nyiaj tau los thiab txo koj cov nqi. Thaum koj muaj cov neeg muas zaub zoo, Koj conversion tus nqi yuav skyrocket!

Keyword kev tshawb fawb keyword

Yog hais tias koj xav kom koj advertising kev sib tw kom tau zoo li tau, Nws tseem ceeb heev uas yuav tau nkag siab txog qhov tseem ceeb ntawm kev tshawb fawb keyword. Ib tug tseem ceeb keyword xaiv yuav khib koj lub sij hawm thiab dag zog, Raws li cov neeg uas nrhiav nws yuav kis tsis tau searching rau koj cov khoom. Siv ib txheej keywords yuav xyuas kom koj mus txog koj lub hom phiaj tuaj. Ntawm no yog ib co tswv yim kom koj keyword kev tshawb fawb yooj yim. – Kawm txog tus buyer persona. Ib buyer persona yog ib pawg keywords uas signals zoo ib yam li nrhiav intent. Nws yuav pab tau koj phiaj ib cov neeg tuaj saib, thiab khoom siv tes ua hauj lwm raws li.

– Paub koj cov neeg tuaj saib. Keyword kev tshawb fawb muab koj qhov kev pom koj yuav tsum txiav txim seb koj lub hom phiaj tuaj saib cov kev xav tau. Nws kuj pab koj paub tias keywords yog feem ntau rau koj lub website, thiab uas yog sis tw. Cov lus no yuav pab tau koj cov ntsiab lus uas zoo thiab koj tag nrho cov lag luam uas zoo. feem ntau, Neeg nrhiav kev pab rau cov tshuaj hauv internet, thiab siv cov keywords tseem ceeb yuav pab tau koj phiaj txoj cai tuaj. Qhov ntau targeted koj cov ntsiab lus no yog, Koj yuav cia siab tias yuav tau txais kev pab.

– Paub koj sib txeeb. Siv cov cuab yeej tseem ceeb ntawm cov cuab yeej, Koj yuav nrhiav paub seb koj competitors yog targeting thiab li cas sis tw lawv yog. Xyuas kom koj xaiv keywords uas yuav tsis overly sis tw los yog generic. Xaiv niches uas muaj tsheb khiav ntim. Cov nqe lus yuav nyiam ib tug xov tooj ntawm cov neeg. kawg, piv rau koj cov keywords rau koj competitors’ cov ntsiab lus thiab txoj hauj lwm. Thaum koj muaj ib lub tswv yim tseeb ntawm koj cov neeg tuaj saib cov kev xav tau, Koj yuav pib sau cov ntsiab lus uas yuav ua rau cov uas xav tau.

Tsim ib compelling ntxiv

Tsim ib advertisement zoo yog ib qho tseem ceeb yog hais tias koj xav kom koj lub lag luam sawv ntsug tawm ntawm tas. Ib advertisement zoo yuav tsum tau relevant thiab versatile, thiab teb ib lo lus nug uas tus nyeem ntawv yuav muaj txog koj cov khoom los yog kev pab cuam. Tsim ib qho yooj yim thiab nyuaj, Vim hais tias lub ntiaj teb no muaj coob tus txheej txheem thiab cov cuab yeej. Ntawm no yog xya yam kom nco thaum tsim ib advertisement zoo advertisement:

Siv cov lus fais fab tuag – Cov no yog cov keywords uas rub tus nyeem ntawv nyob rau hauv thiab pique lawv txaus siab. Siv lo lus “Koj” Nyob rau hauv koj qhov ntxiv yog ib txoj kev zoo tshaj los tau koj cov neeg tuaj saib cov xim. Cov neeg teb zoo rau ib daim qauv uas tsom rua lawv, es koj lub lag luam. Qhov no “Koj” Nyob rau hauv koj daim qauv tsom xam cov neeg muas zaub rau tus neeg uas nyeem cov ntxiv, Thiab li no tsub kom cov lilihood ntawm lawv clicking rau nws.

Thaum tsim koj daim luam tawm, Nco ntsoov sau ib compelling xav xwm tshiab, uas piav seb koj cov khoom los yog qhov kev pab cuam yog thiab muaj xws li ib tug high-ntim keyword los ntawm koj pawg ad. Qhov no yuav pab koj cov qhab nias tseem ceeb zoo. Yog hais tias koj muaj ntau yam keywords nyob rau hauv ib pawg, Tsis txhob xav obligated sau ib phau ntawv rau txhua tus. tiag mas, Xav txog dab tsi tag nrho lawv ntawm cov pab pawg neeg ntxiv yog, Thiab sau phau ntawv nyob ib ncig ntawm lub keywords uas zoo li feem ntau relevant rau cov pab pawg neeg ntxiv.

Yog hais tias koj nyob nraum tshiab rau Adwords, Daim ntawv qhia no yuav npog qhov yooj yim: Keyword kev tshawb fawb keyword, Kev sib tw hom, CPC bids, thiab negative keywords. Tom qab nyeem zaj no, Koj yuav npaj tso koj thawj AdWords kev sib tw! Nyeem ntawv rau tswv yim thiab tricks rau yuav ua li cas kom koj cov kev sib tw ib tug zoo. Koj yuav muaj qoob loo ntau dua puas tau! Li ntawd, tau pib! Thiab tsis txhob hnov qab mus xyuas peb lwm Adwords qhia thiab li cas-rau articles rau ntau lub tswv yim thiab tricks.

Keyword kev tshawb fawb keyword

Yog ib txoj kev zoo tshaj los nrhiav relevant keywords yog siv ib tug cuab yeej xws li Bing tus keyword cuab yeej. Bing yog tus thib ob coob nrhiav cav nyob hauv lub ntiaj teb, txheej txheem 12,000 tshawb fawb tshawb txhua lub hlis. Qhov no yuav muab koj cov tswv yim tseem ceeb raws li koj xaiv keywords. Siv cov npe no los tsim cov ntsiab lus, ua rau koj yuav attracting qhua tshiab. Koj kuj siv tau cov npe no los tsim cov ntsiab lus tshiab, Xws li ib tug ncej blog los yog ib tug yees duab.

Kev tshawb fawb Keyword yog txoj kev uas paub keywords uas neeg siv los nrhiav koj cov khoom los yog kev pab cuam. Ua qhov no, Koj yuav kawm txog dab tsi lub npe nrov thiab seb cov ntsiab lus yog searching rau. Paub txog uas keywords yog nrov ntawm koj lub hom phiaj tuaj yuav pab koj txiav txim seb hom ntsiab lus los ua. Thaum koj muaj koj daim ntawv teev cov keywords, Koj yuav phiaj cov keywords nrog ib copywriting, kev tawm li cas, thiab lwm cov tswv yim.

Thaum researching keywords, Koj yuav xav siab rau cov neeg uas muaj ntau tshaj general ones. Yog vim li cas yog yooj yim: Yog hais tias ib tug keyword yog sab, Yog kis tsis tau mus cuag koj phiaj tuaj. Yog koj siv cov keywords tseem ceeb, Koj yuav khib lub sij hawm thiab nyiaj. Broad keywords, On the other hand, yuav tsis nqa nyob rau hauv tsheb khiav ntau npaum li cas. Thaum koj nrhiav tau cov keywords tseem ceeb, Koj muaj nyob hauv internet yuav vam meej. Ib daim ntawv zoo crafted keyword yuav pub koj phiaj ib cov neeg tuaj saib nrog cov ntsiab lus zoo.

Muaj ob peb dawb thiab premium keyword cuab yeej uas yuav pab tau koj nrhiav kev pab rau cov keywords. Moz tus Keyword Explorer yog ib tug zoo li no, Thiab nws muaj dawb thiab premium versions. Larry Kim txoj kev ntsuam xyuas ntawm Moz tus Keyword Explorer yuav muab koj ib lub tswv yim uas pab tau Moz tus Keyword Explorer yog. SEMrush yog lwm keyword cuab yeej nrog ib tug dawb thiab them version. Neb ob leeg yuav sim ob leeg ua ntej koj txiav txim zaum kawg.

Kev sib tw hom

Muaj ntau txoj kev los maximize koj advertising pob nyiaj siv los ntawm kev siv cov kev sib tw ntau hom muaj nyob rau hauv Adwords. Thaum tus nrhiav hom generic lub sij hawm, Ib tug nrhiav cav yuav hais Morphe brushes rau tus neeg siv. Hom nrhiav yog zoo kawg thiab rau hom uas muaj hom awareness, Vim hais tias cov intent yog rau tus tshawb nrhiav ua ib tug neeg muas zaub. Thaum cov rewards ntawm hom kev sib tw no muaj siab, Nws tsi muaj yooj yim mus hloov cov searchers rau cov neeg muas zaub. Piv txwv, Thaum ib tug luag tshawb nrhiav “Morphe brushes,” Ib qho ntxiv yuav pop rau lub best-muag Morphe brushes. Tib yam yuav hais txog eyeshadow palettes.

Lwm cov kev sib tw yog ib cov kev sib tw contextual, qhov chaw uas muab koj cov websites zoo sib xws. Cov kev sib tw no yog tshwj xeeb tshaj yog pab tau rau cov lag luam hauv zos. Hom ad zaub relevant lag luam insights nyob rau hauv daim ntawv ntawm interactive graphics. Koj yuav xaiv qhov twg rau phiaj thiab ntev npaum li cas koj xav kom koj ntxiv khiav rau. Hom kab mob no yuav boost koj hom kab mob thiab ua kom cov zoo remarketing. Yog hais tias koj nyob nraum khiav ib infographic kev sib tw, Koj qhov ntxiv yuav muab tso rau hauv cov websites zoo sib xws.

Muaj lwm txoj kev rau boost cov zoo ntawm koj cov kev sib tw Adwords. Ib branded nrhiav kev sib tw yuav pab tau koj nce zoo insight rau koj cov neeg tuaj saib yog searching rau. Branded nrhiav campaigns kuj yuav pab koj ua kom muaj hlau lead thiab ntau dua-funnel objectives. Piv txwv, Koj yuav khiav tau ib qho ntxiv rau koj lub lag luam lub website, thiab ces siv lub URL ntawm lub teb chaws yuav tsaws tsav tsheb ntau dua. Qhov no yog ib txoj kev zoo nyiam qhua tshiab thiab nce koj conversion tus nqi.

CPC twv

Tej zaum koj yuav wondering yuav txo koj CPC twv rau Adwords kom profits. Thaum qhov no yog qhov cuab kev tshaj plaws ua li ntawd,, Nws tsuas yog ib qho kev xaiv ntau. Koj yuav tsum tau xaiv lwm yam kev sib tw ntawm koj cov kev sib tw. Siv Pathvisit yog ib all-in-one li cas uas yuav khiav xov tooj hu, hloov qhua, thiab ua kom muaj ntaub ntawv li cas. Yog txo koj CPC twv, Koj yuav ua tau kom koj muaj kev pom ib roI yooj yim dua ROI thiab tsawg dua ib tug khib nyiab.

Nyob ntawm seb koj pob nyiaj siv, Koj yuav teem tau ib tug ntau CPC twv rau txhua keyword los yog ib pawg. Koj yuav manually kho koj bids, los yog siv ib qho kev xaiv bidding. Manual bidding pub koj teem qhov ntau npaum li cas koj yeej kam siv rau ib tug keyword los yog ib pawg. Qhov no tso cai rau koj tswj koj pob nyiaj siv thiab tau xaiv yaam tswv yim nrog koj advertising ROI thiab ua hauj lwm hom phiaj lub hom phaj. Muaj ntau ntau kom zoo dua siv manual bidding.

Thaum feem ntau AdWords cov neeg siv CPC bidding rau lawv campaigns, Tej zaum koj kuj xav siv lwm txoj – CPM. Thaum CPC bidding yog tus default teem rau ib cov kev sib tw PPC, CPM yog qhov zoo tshaj plaws yog hais tias koj xav kom koj ntxiv mus pom nyob rau sab saum toj ntawm nrhiav engines. Thaum nws tawm los tswj cov nqi, CPC yog lub foundational metric. Nws yuav txawv rau cov campaigns sib txawv thiab ntxiv.

Raws li muaj lwm advertising txoj kev advertising, Pob nyiaj siv yog tseem ceeb heev. Yog hais tias koj yeej tsis advertised hauv internet ua ntej, Ib lub sij hawm ua ntej Google Adwords kev sib tw yuav tsum pib hauv lub $20 – $50 ntau yam, thiab ces kho raws li yuav tsum tau. Thaum koj tseem saib xyuas tau qhov txheeb xyuas tau, Koj yuav hloov tau koj pob nyiaj siv txhua lub sij hawm. Siv Google AdWord Cuab yeej cuab tam yuav pab tau koj kho koj cov nyiaj txhua hnub los optimize koj campaigns. Yog hais tias koj muaj tej yam nyuaj kho koj twv, Google AdWords Grader yog qhov zoo tshaj plaws los pab koj ua qhov kev txiav txim zoo tshaj rau koj lub lag luam.

Negative keywords

Ib txoj kev kom koj tus relevance yog muaj xws li tsis zoo keywords hauv koj PPC campaigns. Cov keywords tsis automatically associate nrog rau tib query. Lawv yuav tsum muaj synonyms, singular thiab plural versions, thiab lwm variations ntawm lo lus. Piv txwv, Yog hais tias koj nyob nraum sim rank rau “Roob,” Koj cov kev sib tw negative keyword yuav tsum muaj xws li variations xws li roob thiab roob. tiam sis, Tsis zoo keywords tsis automatically ua hauj lwm tib yam li nrhiav campaigns, Li ntawd, nco ntsoov mus kuaj ib tug xov tooj ntawm approaches.

Ua kom feem ntau ntawm no zoo, Koj yuav tsum paub seb cov ntsiab lus uas muaj typing nyob rau hauv ib lub cav nrhiav cav thiab uas yog irrelevant rau koj lub lag luam. Tshawb Query qhia nyob rau hauv Adwords yuav qhia rau koj paub seb cov neeg muaj typing ua ntej lawv tau mus rau koj lub website. Thaum koj paub dab tsi negative keywords koj qhua yog typing rau hauv lub thawv nrhiav, Koj mam li xaiv kom lawv nyob rau hauv koj cov kev sib tw ntxiv.

Siv cov keywords zoo, Koj yuav ua kom koj tag nrho nrhiav intent los excluding irrelevant nrhiav cov ntsiab lus. Koj kuj tseem yuav cais tau ib phau ntawv rau “pob zeb liab” los sis zoo sib xws. Tag nrho cov nyhuv uas siv negative keywords yog drill rau koj phiaj tuaj thiab nce koj xa rov qab rau peev. Kawm siv lawv nyob rau hauv AdWords los nyeem tsab xov xwm no. Koj yuav pom li cas tsis zoo keywords yuav ua rau koj profitability xwb ob peb lub lis piam.

Siv cov keywords hauv Adwords yuav tsis zoo xwb koj tus zoo, Tab sis lawv yuav tau txuag koj cov nyiaj los txo koj tus nqi nyem (CPC). Yog txo cov-converting clicks, Koj yuav txuag tau nyiaj uas koj yuav muab ntawm ntau campaigns zoo. Tab sis lub ntsiab kev pab uas siv tsis zoo keywords yog tias lawv yuav pab kom koj txhim kho koj conversion nqi thiab minimize bounce nqi.

Sis tw txoj kev ntse

Cov kev pab cuam ntawm txoj kev ntse sis tw rau koj lub lag luam mus deb tshaj ntawd cia li to taub koj competitors. Nws pab koj txiav txim seb lawv muag proposition, neeg tuaj saib, pricing lub hom phiaj, thiab ntau dua. Sis tw txoj kev ntse pab koj ua cov ntaub ntawv-uas tau tsav kev txiav txim siab uas yuav ua rau koj advertisements, campaigns, thiab muag khoom pitches zoo dua. Cov insights no yuav pab kom koj ua tau zoo tshaj ntawm koj advertisements thiab li cas campaigns, As Well as qhia tshiab txuj thiab ntshai heev txawm uas yuav boost koj profits. Wb saib tej piv txwv ntawm txoj kev ntse sis tw.

Tau sis tw txoj kev ntse txhais tau tias paub txog koj competitors’ tswv yim tseem ceeb, Li cas lawv txoj kev advertising, thiab uas tactics lawv siv kom lawv kab hauv qab. nrog rau 4.9 cov neeg siv internet, Nyob ib kauj ruam ntej koj sib txeeb yog tseem ceeb heev rau cov lag luam zoo. Raws li tus Crayon 'Lub xeev ntawm kev lag luam txoj kev ntse,’ 77% Cov lag luam cite sis tw txoj kev ntse ua ib qhov zoo tshaj yuav nyob winning lag luam qhia tawm. Sis tw txoj kev ntse no kuj pab tau rau hom uas nrhiav kom tau nyiaj sai li sai tau.

Lwm txoj kev sau sis tw txoj kev ntse rau koj Adwords kev sib tw yog saib koj sib txeeb. Ib tug zoo sis tw txoj kev ntse yuav cia koj piv cov ntsiab lus koj competitors yog sib koom thiab yuav qhia rau koj thaum cov ntsiab lus tshiab yog luam tawm. piv txwv li, BuzzSumo yog ib qho kev tshawb fawb excellent competitor kev tshawb fawb, Thaum nws yuav pab koj txiav txim seb cov ntsiab lus koj competitors siv los mus cuag cov kev pab. No sis tw txoj kev ntse yog ntseeg los ntawm tuam txhab uas muag xws li HubSpot, Expedia, thiab cov Telegraph. Nws yuav pab tau koj paub seb competitors siv cov ntsiab lus los ua kom muaj tsheb khiav thiab conversions.

Ib theem sis tw toj roob hauv pes kis tau tus kab mob no yuav muaj ntaub ntawv hais txog ib tug neeg metrics, npe, hom, thiab cov-branded ntxiv. Nws yuav tsum muaj ntxiv tabs npog relevant keywords, ntxiv, nplooj ntawv, thiab ntau dua. Yog hais tias koj nyob nraum nrhiav kev competitors khiav kev ntsuam xyuas, Koj yuav drill cia saib uas lawv ntxiv thiab yuav tsaws nplooj ntawv yog ua tau zoo. Koj yuav ces pib muab piv rau koj tus kheej tau tiv thaiv lawv. Yog hais tias koj nyob nraum siv Adwords rau PPC, Koj yuav muaj ib ntug hla koj competitors yog hais tias koj paub dab tsi koj nyob nraum ua dab tsi.

Muaj ntau txoj kev teem koj Adwords account. Nyob ntawm seb koj lub hom phiaj, Koj siv tau ib yam ntawm cov qauv nram qab no: Kev sib tw lub hom phiaj, Bidding lawv, thiab nqi. Split kuaj no kuj yog ib qho kev xaiv. Thaum koj tau tsim daim ntawv zoo tshaj rau koj cov kev sib tw, Nws yog lub sij hawm los txiav txim seb yuav siv koj advertising pob nyiaj siv. Teev cov nram qab no yog ib co tswv yim los pab koj pib. Los ua cov campaigns zoo tshaj plaws, nyeem daim ntawv qhia no.

Nqi

Tus nqi ntawm Adwords varies nyob ntawm ntau variables. Tus nqi nruab nrab yog nyob ib ncig ntawm $1 mus rau $5 nyem, Thaum cov nqi rau cov zaub Network muaj tsawg dua. Ib co keywords kim tshaj lwm tus, thiab qhov sib txeeb nyob rau hauv lub lag luam kuj raug rau tus nqi. Tus priciest Adwords keywords feem ntau kim tshaj qhov nruab nrab, thiab feem ntau yog muaj kev sis tw ciaj uas muag, Xws li txoj cai thiab kev tuav pov hwm industries. tiam sis, txawm muaj nqi ntau dua, Adwords tseem yog ib txoj kev excellent rau koj lub lag luam hauv internet.

Txawm tias CPC tsis muab kev pom rau nws tus kheej, Nws yog ib tug zoo kawg thiab pib taw tes rau to taub tus nqi ntawm Adwords. Lwm pab tau metric yog CPM, los yog nqi ib-txhiab impressions. No metric muab koj ib lub tswv yim uas ntau npaum li cas koj siv rau advertising, thiab yog pab tau rau ob CPC thiab CPM campaigns. Brand impressions yog zoo nyob rau hauv tsim kom muaj kev sib tw mus sij hawm ntev li cas.

Tus nqi ntawm Adwords yog ib lub caij ntuj sov ntawm koj tus nqi nyem (CPC) thiab raug nqi ib txhiab impressions (CPM). Tus nqi no tsis yog xws li lwm cov nqi, xws li koj lub website hosting, Tiam sis nws yog sawv cev rau koj pob nyiaj siv. Teem ib pob nyiaj siv txhua hnub thiab ntau twv yuav pab tau koj tswj koj tus nqi. Koj kuj teev bids ntawm tus keyword los yog ib pawg theem. Lwm cov metrics los saib xyuas muaj xws li txoj hauj lwm nruab nrab txoj hauj lwm, Uas qhia rau koj seb koj ranks ntawm tas cov ntxiv. Yog hais tias koj nyob nraum unsure txog yuav teev koj bids, Koj yuav siv Auction insights saib ntau npaum li cas lwm advertisers yog them.

Ntxiv rau qhov nyiaj txiag, Koj cov kev ntsuam xyuas zoo kuj yuav raug rau tus nqi Adwords. Google laij tus nqi ntawm ib cov kev sib tw Adwords raws li cov advertisers uas muaj ntxiv rau ib tug tseem ceeb keyword. Qhov yooj yim dua koj ntsuam xyuas, Tus nqi tsawg dua tus nqi nyem yuav. On the other hand, Yog hais tias koj kev ntsuam xyuas zoo yog tsis, Koj yuav them ntau tshaj koj sib txeeb. Li ntawd, yog li, Nws tseem ceeb heev uas yuav tau nkag siab txog koj cov nyiaj siv rau Adwords kom koj nyob tsis pub dhau nws thiab pom tau tias zoo.

Bidding lawv

Hloov rau lub bidding lawv thiab matching lawv nyob Adwords muaj ntau critics sneering ntawm Google. yav tas los, Lub tsev so saw advertiser yuav twv rau lo lus “tsev so,” Ensuring tias nws los yog nws ntxiv yuav chaw nyob saum lub SERPs. Nws kuj meant tias lawv ntxiv yuav qhia nyob rau hauv cov nqe lus uas muaj lo lus “tsev so.” Qhov no yog hu ua sab match. Tab sis tam sim no, Nrog Google txoj kev hloov, Ob lub nruab yuav tsis nyias cais.

Muaj ntau ntau cov tswv yim muaj maximize koj clicks nyob rau hauv ib cov nyiaj siv. Cov tswv yim no zoo tagnrho yog hais tias koj xav maximize koj conversion tus nqi thiab nrhiav ntau ntim. Tab sis yuav tsum paub hais tias txhua hom bidding zoo muaj nws cov kev pab cuam. Teev hauv qab no yog peb lub ntsiab bidding lub nruab thiab lawv kom zoo dua. Yog hais tias koj nyob nraum tshiab rau Adwords, Koj txoj kev xaiv zoo tshaj plaws yog sim cov Maximize Conversions zoo, uas automatically adjusts bids los maximize conversions.

Automated twv tswv yim coj tus guesswork tawm ntawm them advertising, Tab sis koj tseem tau zoo nrog manual methods. Ib twv yog ib tug nqi koj nyob nraum kam them rau ib tug tseem ceeb keyword. Tab sis nco ntsoov tias tus twv tsis txiav txim seb koj ranking; Google tsis xav muab qhov chaw saum toj kawg nkaus rau ib tug neeg uas qauv cov nyiaj rau ib keyword. Yog vim li cas koj yuav tsum tau nyeem txog cov auctioning lawv ua ntej siv nws.

Manual bidding pub koj tswj tus twv rau txhua ntxiv. Koj yuav siv tau lub Bidding System txiav koj pob nyiaj siv thaum ntxiv tsis ua zoo. piv txwv li, yog koj cov khoom nrov heev, Tej zaum koj yuav tau siv sab match tsis txhob exact match. Broad match yog ib txoj kev xaiv zoo rau kev tshawb fawb tshawb fawb, Tiam sis yuav raug nqi koj me ntsis ntxiv. Xwb, Koj yuav xaiv tau lub caij nyoog match los yog kab lus match.

Kev sib tw lub hom phiaj

Muaj ntau txoj kev teev ib lub hom phiaj kev sib tw nyob google Adwords. Koj yuav teem tau ib pob nyiaj siv txhua hnub, nws yog sib npaug zos rau koj cov kev sib tw txhua hli peev. Ces, faib pes tsawg hnub nyob rau hauv ib lub hlis. Thaum koj twb txiav txim tau koj cov nyiaj txhua hnub, Koj yuav teem koj bidding zoo raws li. Tsis tas li ntawd, Cov hom phiaj kev sib tw yuav teem rau ntau hom tsheb khiav. Nyob ntawm koj lub hom phiaj kev sib tw, Koj yuav xaiv tau phiaj yog ib qho chaw los yog cov neeg tuaj saib cov neeg tuaj saib.

Cov kev sib tw lub hom phiaj yog lub caij tseem ceeb ntawm cov kev sib tw tag nrho cov kev sib tw. Lub hom phiaj yuav tsum kom meej meej piav dab tsi yuav tsum tau hloov thiaj li yuav tau vam meej. Nws yuav tsum tau concise li tau, Thiab yuav tsum tau sau nyob rau hauv tej ib txoj kev uas tag nrho cov neeg muab kev koom tes rau hauv cov kev sib tw to taub nws. Lub hom phiaj yuav tsum tau specific, tsuas muaj, thiab muaj tiag. Qhov no yuav pab txiav txim seb cov chaw muab kev pab yuav tsum tau mus cuag lub hom phiaj ntawd. Siv theories hloov, Koj yuav teem tau hom phiaj rau koj cov kev sib tw.

Phua kuaj ntxiv

Muaj ob kauj ruam yooj yim rau split-kuaj koj ntxiv nyob google tus Adwords. Thawj, Koj yuav tsum tsim ob tug ntxiv thiab muab lawv nyob rau hauv koj pawg ntxiv. Ces, Koj yuav xav nyem rau txhua tus saib uas ib tug ua tau zoo. Koj yuav ces pom uas version ntawm koj ntxiv yog zoo dua. Ua split-testing li tau zoo li tau, ua raws li cov kauj ruam nram qab no.

Tsim ob tug txawv txheej thiab teem ib pob nyiaj siv rau txhua ntxiv. Ib tug ntxiv yuav raug nqi tsawg dua, Thaum lwm tus yuav raug nqi ntau dua. Txiav txim seb koj cov nyiaj siv tag nrho, Koj siv tau ib cov kev sib tw nyiaj txiag calculator. Vim phua kev ntsuam xyuas no kim heev, Koj yuav mus poob ib co nyiaj, Tab sis koj yuav tau paub yog hais tias koj teev ua hauj lwm. Yog hais tias ob tug txheej txheem zoo sib xws, Nco ntsoov kho koj cov nyiaj siv raws li.

Tom qab koj twb xaiv ob pawg, Xaiv ib tug uas tej zaum yuav ua kom muaj ntau tshaj ntawm clicks. Google yuav qhia rau koj tias ib tug zoo dua. Yog koj thawj tau qhov clicks feem ntau clicks, Ces nws yog ib qho zoo kos npe rau. Tab sis cov pab pawg neeg thib ob muaj txo click-by tus nqi. Koj yuav xav txo koj twv thaum koj cia siab tias yuav pom lub siab CTR ntawm lwm pawg ntxiv. Li no, Koj yuav kuaj tau tej yam uas koj ntxiv rau koj conversions.

Lwm txoj kev phua-kuaj Facebook ntxiv yog editing koj cov kev sib tw uas twb muaj lawm. ua li no, edit koj txheej thiab xaiv lub Split khawm. Facebook yuav automatically tsim ib tug tshiab teev nrog cov kev hloov thiab xa cov thawj ib. Qhov kev kuaj ntawd phua yuav khiav mus txog rau thaum koj teem nws nres. Yog koj kuaj phua yog ib qho kev kuaj ntawd zoo, Koj yuav tsum tau cov kev sib tw nrog rau qhov txheeb xyuas tau ntawm koj txoj kev kuaj ntawd. Tej zaum koj yuav tau phua qhov ntxiv rau hauv ob los yog txawm peb cais campaigns.

ROI

Nrhiav cav advertising yog ib txoj kev zoo rau xeeb txoj cai prospects thaum lub sij hawm zoo. Nws kuj muaj ntau tracking, pub koj txiav txim seb qhov twg ntxiv los yog tshawb xyuas cov ntsiab lus uas ua rau muag khoom. tiam sis, Marketers yuav tsum paub tias yuav maximize ROI los xaiv txoj cai keywords, muab cov nyiaj txiag thiab kho kom haum raws li tsim nyog. Zaj no qhia txog tej yam tseem ceeb uas yuav tau nco ntsoov maximize ROI nrog Adwords. Nyeem ntxiv.

Thaum calculating ROI ntawm Adwords, Nws tseem ceeb heev uas yuav tsum nco ntsoov tias lub website clicks tsis tas txhais lus rau hauv muag khoom. Koj yuav tau khiav conversions los laij cov ROI ntawm Adwords. Qhov no yuav ua tau los ntawm tus xov tooj hu ua lead, As Well as tracking mus txog rau thaum cov qhua mus txog rau thaum kawg nkaus “Thank you” Phab. Raws li muaj kev sib tw li cas kev sib tw, Tus ROI yuav yog nyob ntawm seb ntau npaum li cas qhua koj tsav mus rau koj lub website. ua li no, Koj yuav tsum xaiv keywords nrog muas intent.

Ua kom koj roI ntawm Adwords, Xav ntxiv txog qhov ntxiv extensions rau koj ntxiv. Siv nplooj ntawv extensions yuav pab koj nyiam ntau targeted qhua. Ntxiv rau qhov tseem ceeb extension, Koj kuj siv tau cov callouts los yog qhov chaw extensions. Lub tom kawg ntxiv ib tug nyob hu khawm rau koj lub website. Koj kuj siv tau cov kev ntsuam xyuas thiab qhov chaw mus txuas tib neeg los mus hais txog nplooj ntawv. Koj yuav tsum tau mus kuaj ntau txoj kev xaiv ua ntej hauv txoj cai. Yog hais tias koj xav maximize ROI, xyuas txhua yam.

Google Analytics tso cai rau koj automatically tag Adwords campaigns nrog auto-tagging. Cov ntaub ntawv yuav qhia koj ROI ntawm Adwords campaigns. Koj yuav tsum tau import koj cov ntaub ntawv los ntawm kev them nyiaj rau google Analytics saib lawv kev kawm. Ua qhov no yuav pab koj saib koj cov nqi advertising, nyiaj tau los thiab ROI. Cov lus qhia no yuav pub koj txiav txim zoo rau qhov twg los nqis peev pab rau koj cov nyiaj. Thiab qhov no yog nyuam qhuav pib. Koj yuav yooj yim khiav ROI ntawm Adwords los ntawm cov txheej txheem no.

Thaum koj teeb koj cov kev sib tw, Google yuav tsim ib pawg rau koj. Cov no yuav ua tswj koj cov ads yooj yim. Ib pawg muaj ib pawg ntxiv, ib los yog ob peb keywords, thiab xws li sab match los yog kab lus match. Google teev koj keyword rau sab match kom cov neeg siv yuav hom nyob rau hauv koj keywords qhov twg. Feem ntau, Qhov no ua haujlwm kom tau qhov zoo tshaj plaws match. Koj yuav ces xav kho tus nqi nyem, nqi impression, thiab nqi tshaaj rau koj pob nyiaj siv thiab hom phiaj.

Nqi nyem ib nyem

Tus nqi zoo tagnrho rau Adwords yog txiav txim tau los txiav txim koj phiaj ROI. Rau cov lag luam feem ntau, Tsib xees ib nyem yog txaus. Lwm txoj kev los qhia qhov no yog raug nqi tshaaj, Lossis 20% nyiaj tau los. To maximize ROI, Xav txog khaub lig-muag koj cov neeg muas zaub kom tus nqi nruab nrab ntawm txhua muag khoom. Yuav kom phiaj koj CPC, siv daim ntawv qhia txog kab zauv hauv qab no. Siv daim ntawv qhia no, Koj yuav txiav txim seb yuav twv rau txhua keyword thiab ntxiv.

Txoj kev zoo tshaj los txo koj CPC yog phiaj ntev-tail keywords. Cov keywords muaj tsawg nrhiav ntim ntim thiab yuav tsis nyiam irrelevant luag tshawb. Cov keywords kuj yuav muaj ib tug zoo score zoo dua, Nws yog ib tug indication ntawm relevance thiab ib tug nqi tsawg ib nyem. Adwords CPC yog raws li qhov kev lag luam uas koj nyob rau hauv thiab sib txeeb theem. Qhov sis tw koj kev lag luam, Qhov ntau dua cpc.

Muaj ntau txoj kev los teev CPCs, xws li automatic thiab manual bidding. Manual nqi-per-click bidding yog hom CPC. Txoj kev manual yuav kho tau qhov ntau CPC manually, whereas automated bidding siv ib software uas automatically adjusts qhov ntau CPC rau koj. Yog hais tias koj nyob nraum unsure uas txoj kev yog rau koj lub lag luam, Google muaj ib co tswv yim. Tab sis, txoj kev uas ib tug koj xaiv, Koj yuav tsum ua raws li cov kev pom zoo los ntawm koj lub koom haum Google-certified lub koom haum.

Them-per-click advertising yog raws li ib auction lawv. Raws li cov publisher teev them-per-click nqi, advertisers yog dawb xaiv uas ib suits lawv pob nyiaj siv zoo tshaj plaws. hais, Tus nqi ntau dua ntawm ib nyem, Tus nqi ntau dua tus nqi nyem. tiam sis, Koj yuav sib nrog koj publisher sib khom lus rau ib tug nqi tsawg dua ib nyem, Tshwj xeeb tshaj yog hais tias koj nyob nraum kos npe rau ib daim ntawv cog lus mus sij hawm ntev los yog daim ntawv cog lus.

Thaum nqi-per-click varies heev, Qhov nruab nrab rau ib zaug xwb nyem yog ib ncig $1 mus rau $2 Hauv Google AdWords. Rau cov zaub network, Nruab nrab CPCs muaj nyob rau hauv ib duas. Nyob ntawm qhov sib txeeb, Koj yuav siv tau ntau npaum li cas $50 nyem. Piv txwv, Ib tug qub txeeg qub tes tiag yuav siv tau $10000 mus rau $10000 Adwords txhua xyoo. tiam sis, Yog hais tias koj nyob nraum nrhiav ib tug neeg tshiab, Koj yuav siv tau li me ntsis li $40 nyem.

Negative keywords

Koj yuav khaws cov nqi uas siv tsis zoo keywords hauv koj Adwords campaigns. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias tsis yog txhua yam queries yog relevant rau koj cov kev sib tw, Li ntawd, koj yuav tsum ntxiv negative keywords rau koj pawg thiab campaigns. Yog hais tias koj nyob nraum unsure yuav siv cov keywords tsis zoo, nyeem rau ib kauj ruam-ntawm-kauj ruam qhia. Muaj ntau txoj kev siv negativewords hauv Adwords. Ntawm no yog ib co kev siv lawv.

Yog ib txoj kev zoo tshaj los nrhiav tsis zoo keywords yog ua ib Google nrhiav. Tsuas hom nyob rau lub sij hawm uas koj nyob nraum sim phiaj thiab saib dab tsi los txog. Koj mam li ces yuav tau ntxiv tej nqe lus uas tsis hais txog koj cov kev sib tw rau koj cov kev sib tw tsis zoo keyword. Yog hais tias koj nyob nraum unsure uas tsis zoo keywords ntxiv, Xyuas koj Google Nrhiav Console los yog analytics rau ib daim ntawv uas tag nrho cov keywords. Thaum koj twb ntxiv negative keywords rau koj cov kev sib tw Adwords, Koj yuav muaj ib daim ntawv uas unrelated ntxiv kom tsis txhob muaj.

Lwm txoj kev los txhim kho CTR yog siv tsis zoo keywords. Siv cov keywords tsis zoo yuav xyuas kom meej tias koj ntxiv tshwm sim rau cov ntsiab lus nrhiav cov ntsiab lus, txo cov clicks. Nws yuav tau ua kom cov kev faib ua feem ntawm cov qhua rau koj cov kev sib tw thiab txhim kho ROAS. Qhov kawg ntawm kev siv negative keywords yog tias koj yuav tsis tau them rau advertisements uas tsis phim koj cov khoom los yog kev pab cuam. Nws txhais tau tias koj yuav txuag tau nyiaj rau koj advertising pob nyiaj siv.

Siv cov keywords hauv Adwords yuav txuag tau koj lub sij hawm thiab nyiaj los thaiv irrelevant luag tshawb. Koj yuav tsim tsis zoo keywords uas yog li relevant rau koj cov khoom raws li koj muaj siab keyword. Piv txwv, Yog hais tias koj xav muag dawb hais txog cov khoom uas muaj mob, siv lo lus 'dawb'. Cov neeg searching rau kev kho mob dawb los yog hauj lwm tej zaum yuav tsis nyob rau hauv koj lub hom phiaj phiaj. Siv cov keywords zoo kawg thiab kom tau nyiaj tswj.

Nqi ib impression

Nqi ib impression (CPM) Yog ib tug tseem ceeb metric khiav hauv internet advertising. No metric ntsuas tus nqi advertising campaigns, thiab feem ntau yog siv rau kev xaiv tsa. Nws yog ib txoj kev zoo kawg thiab khiav high-level awareness ntawm lub tuam txhab thiab txiav txim seb ntau npaum li cas twv rau ntau hom advertising. Feem ntau raug rau cov neeg raug tus mob no, CPM yuav siv tau los kwv yees cov kev sib tw zoo ntawm ib cov kev sib tw li cas. Aside ntawm yog ib qho tseem ceeb metric khiav, CPM kuj pab advertisers txiav txim seb platforms muaj zoo dua rau achieving lawv lub hom phiaj.

CPMs muaj ntau zog txij Q3 2017 Tab sis tsis muaj fluctuated npaum li cas txij thaum ntawd los. Thaj tsam li, advertisers them $2.80 Ib txhiab impressions hauv Q1 2018, ib tug neeg txo hwjchim tab sis khov kho kom. Raws li Q1 2018, advertisers them $2.8 ib txhiab impressions, txog ib duas ntawm Q1 2017. contrast, CPCs rau lub Google zaub Network tau rov qab rau $0.75 nyem, los yog hais txog 20 Xees ntau dua nyob Q4 2017.

Thaum dawb Ad impressions zoo dua cov uas them ntxiv, Tsuav yog tsis tsim nyog tus nqi. No “tsis paub” Tshawb fawb tshwm sim rau ib lub hauv paus txhua hnub. Qhov no txhais tau tias Google tsis twv seb ib searcher intent, Tiam sis nws yuav kwv yees tus frequency ntawm tej keywords, xws li “ntawv kho mob,” Thiab ces optimize nws ntxiv raws li cov keywords. Ces, advertisers tsuas them rau cov clicks lawv tau txais.

Thaum CPCs rau kev tawm platforms sib txawv, Tus nqi impression yog feem ntau tsis overly siab. Piv txwv, Facebook tus CPC yog $0.51 ib impression, Thaum LinkedIn CPC yog $3.30. Kev tawm platforms xws li Instagram thiab Twitter yog tsawg kim, nrog rau qhov nruab nrab CPC ntawm $0.70 mus rau $0.71 ib impression. Cov ntxiv no yuav tsuas tso tawm yog hais tias cov nyiaj siv yog refreshed txhua hnub. Li no, advertisers tsis tau txhawj txog overspends los yog siv ntau tshaj qhov lawv yuav tsum tau.

Nqi tshaaj

Yog ib qhov tseem ceeb tshaj plaws los xav txog thaum bidding rau advertising rau Adwords yog tus nqi tshaaj. Nws yuav ntau yam nyob qhov twg los ntawm ob peb duas las tsawg tshaj li $100, thiab qhov nruab nrab CPA yog $0.88. Yog vim li cas daim duab no yog tsawg vim advertisers feem ntau advertisers yuav tsis twv heev rau lawv advertisements. Piv txwv, yog nyiaj so koobtsheej thom khwm $3, bidding $5 Rau lub sij hawm ntawd yuav ineffective heev.

Thaum nws tseem ceeb heev uas yuav tsum paub ntau npaum li cas koj campaigns yog costing koj, Tej zaum yuav xam tau tias yog ib tug CPA raws li koj conversions. Seb los tsis yog ib conversion yeej tshwm sim yog nyuaj los txiav txim seb, Tiam sis nws yuav ua tau los ntawm tracking daim ntawv fills thiab demo signups. tiam sis, Yog tsis muaj universal txheem rau kev txiav txim nqi tshaaj, thiab txhua lub lag luam hauv internet yuav muaj ib yam khoom txawv, nqe, margins, kev khiav hauj lwm rau kev khia, thiab ntxiv cov kev sib tw.

Nqi tshaaj, los yog CPA, hais txog cov nyiaj uas ib advertiser qauv rau txhua conversion uas yog generated los ntawm lawv ntxiv. Qhov no hais txog kev muag khoom, nyem, ntaub ntawv, ntawv xov xwm subscriptions, thiab lwm hom ntawv. Advertisers yuav feem ntau sib khom lus no tus nqi nrog ad tes hauj lwm, Tab sis nws yuav tsum tau muab sau tias tsis yog txhua yam yuav pom zoo rau nws. Thaum koj muaj negotiated ib nqe nrog ib advertiser, Tus nqi tshaaj yuav txiav txim tau.

Nqi tshaaj yog lwm tseem ceeb metric khiav hauv txoj kev advertising. Thaum txiav txim siab siv nyiaj rau CPA, Koj yuav tau txiav txim seb nyiaj npaum li cas koj yuav tau siv los ua kom muaj ib muag khoom transaction. AdWords cov neeg siv yuav ntsuas tau qhov zoo ntawm lawv ntxiv los soj ntsuam ntau npaum li cas lawv raug nqi ntawd tus nqi conversions uas txhua generates. Tus nqi tshaaj yog feem ntau correlated nrog ib specific li cas channel, Li ntawd, qhov ntau dua CPA, Qhov ntau tshaj advertiser yuav nyiaj.