Tag: Google Ads Agentur

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. F'dan l-artikolu, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Spiża għal kull klikk

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 u $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Barra minn hekk, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Bl-istess mod, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Allura, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Pereżempju, in the Real Estate industry, the industry average for CPC (Click Through Rate) huwa 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Mudell ta' offerti

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? L-ewwel, you should consider your campaign goal. Are you trying to boost conversions? Jekk iva, then you can use CPC (cost-per-click) offerti. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Barra minn hekk, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Madankollu, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Cost-per-click (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Madankollu, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Fi kliem ieħor, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Allura, X'qed tistenna? Get started today and maximize your conversions with Adwords!

Retargeting

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Bil-Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, kif ukoll. Fil-fatt, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 sigħat.

Retargeting works best when you target the right audience. Pereżempju, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Pereżempju, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Riċerka tal-kliem kjavi

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Imbagħad, create content around those popular searches. Dan il-mod, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Imbagħad, you’ll know which ones have the highest likelihood of ranking.

Kif imsemmi hawn fuq, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Jekk int sid ta’ negozju, inti probabilment użajt il-pjattaforma Adwords ta 'Google biex tirreklama n-negozju tiegħek. Hemm diversi modi kif tistruttura l-kont tiegħek biex tiżgura li tikseb l-aktar bang għall-flus tiegħek. F'dan l-artikolu, aħna ser ikopru l-baŜi ta 'l-offerti fuq keywords trademarked, immira l-udjenza tiegħek billi tuża frażi taqbila, u l-konverżjonijiet tat-traċċar. Dan l-artikolu huwa maħsub biex jagħtik l-għarfien meħtieġ biex timmassimizza l-effettività tal-isforzi tar-reklamar tiegħek fuq il-pjattaforma ta' Google.

Irreklama fuq il-pjattaforma Adwords ta’ Google

Hemm ħafna raġunijiet għaliex huwa ta 'valur li tirreklama fuq il-pjattaforma Adwords ta' Google. L-ewwel, inti tiġi ċċarġjat biss meta xi ħadd jikklikkja fuq ir-reklam tiegħek. It-tieni, dan il-metodu ta’ reklamar jippermettilek issegwi r-riżultati tal-kampanji ta’ reklami tiegħek. B’hekk, tista’ tieħu deċiżjonijiet aktar infurmati dwar l-ammont ta’ flus li qed tonfoq fuq ir-reklamar. Iżda Google Adwords mhuwiex l-uniku mod biex tirreklama fuq Google. Biex tiżgura li taħdem għan-negozju tiegħek, ikollok bżonn tifhem kif taħdem din il-pjattaforma tar-reklamar.

AdWords jaħdem mal-Google Display Network, li jisfrutta n-netwerk ta’ Google ta’ websajts ta’ partijiet terzi. Ir-reklam tiegħek jista' jidher fil-quċċata tal-paġna web tiegħek, fil-sidebar, qabel videos YouTube, jew imkien ieħor. Il-pjattaforma għandha wkoll kapaċitajiet biex tpoġġi reklami fuq apps mobbli u Gmail. Int ser ikollok tirreġistra t-trademarks tiegħek qabel ma tkun tista' tibda tirreklama permezz ta' Google. Dan ifisser li inti tħallas inqas għal kull klikk u tikseb tqegħid tar-reklami aħjar.

Ir-reklamar fuq il-pjattaforma Adwords ta’ Google huwa relattivament faċli biex tużah. Hemm ħafna modi kif timmassimizza l-baġit tiegħek, inkluż iż-żieda fl-infiq tiegħek meta r-riżultati jkunu viżibbli. Biex timmassimizza s-suċċess tiegħek, tikkunsidra li tikri konsulent jew aġenzija Google Certified biex jgħinuk. M'hemm l-ebda raġuni għalfejn m'għandekx tipprovaha, peress li huwa mod kosteffettiv biex iwassal reklami mmirati ħafna. U ftakar, jekk qed tikseb ir-riżultati, tista' żżid il-baġit tiegħek fil-futur.

Ir-reklamar fuq il-pjattaforma Adwords ta’ Google huwa mod estremament b’saħħtu biex tilħaq klijenti potenzjali madwar id-dinja. Is-sistema tagħha hija essenzjalment irkant, u tagħmel offerta fuq kliem prinċipali u frażijiet speċifiċi. Ladarba tkun għażilt il-kliem kjavi tiegħek u jkollok punteġġ ta 'kwalità, ir-reklam tiegħek se jintwera quddiem ir-riżultati tat-tfittxija. U l-aħjar parti hija, ma tiswax wisq, u tista’ tibda kampanja hekk kif illum!

Offerta fuq kliem prinċipali bi trademark

Sa ftit ilu, ma setgħetx tagħmel offerta fuq il-kliem kjavi tad-ditta ta’ kompetitur fil-Google Adwords. Dak inbidel fi 2004, meta Google introduċiet offerti ta' keyword tal-kompetitur. Id-deċiżjoni favur Google, li għandha politika li tippermetti lill-kompetituri jużaw it-trademarks tagħhom f'kopja tar-reklami, ħeġġeġ lil ħafna rivali tan-negozju biex jużaw l-ismijiet tad-ditta tagħhom stess fir-reklami. Issa, madankollu, din il-politika qed tinbidel.

Qabel ma tagħmel offerta fuq keyword trademark, kun żgur li għandek il-permess biex tużah. Google għandha linji gwida sempliċi ta' reklamar ta' tfittxija li japplikaw għal trademarks. Meta tagħmel offerti fuq il-marka ta’ kompetitur, evita li tinkludi l-isem tal-kompetitur fil-kopja tar-reklam. Jekk tagħmel hekk se twassal għal punteġġi ta 'kwalità aktar baxxi. Irrispettivament mir-raġuni, hija prattika tajba li jkollok pożizzjoni dominanti fir-riżultati tat-tfittxija.

L-akbar raġuni biex ma ssirx offerta għal keyword trademark hija li jista’ jkun diffiċli li ssir distinzjoni bejn riżultati ta’ tfittxija organika u reklami mħallsa. Madankollu, jekk it-trademark tiegħek hija rreġistrata ma' Google, jista 'jintuża fuq siti ta' informazzjoni. Paġni ta 'reviżjoni huma eżempju ta' dan. Marki kbar jużaw ukoll it-trademarks tagħhom fil-kopja tar-reklami tagħhom, u huma fid-drittijiet tagħhom li jagħmlu dan. Dawn il-kumpaniji huma ħerqana li jibqgħu fil-quċċata tar-riżultati tat-tfittxija għall-prodotti u s-servizzi bit-trademark tagħhom.

It-trademarks huma ta' valur. Forsi trid tikkunsidra li tużahom fit-test tar-reklam tiegħek biex tippromwovi l-prodott tiegħek. Filwaqt li jistgħu jkunu diffiċli biex jintużaw fir-reklami, għadhom possibbli f'xi każijiet. Termini protetti minn trademark għandhom jintużaw għal skopijiet ta' informazzjoni, bħal blog. Irid ikollok ukoll landing page li jkun fiha termini ta’ trademark u trid tagħmilha ċara x’inhi l-intenzjoni kummerċjali tiegħek. Jekk qed tbigħ komponenti, trid tiddikjara dan b'mod ċar u turi l-prezz jew link għax-xiri tal-oġġett.

Jekk il-kompetituri tiegħek jużaw isem ta' trademark, għandek tagħmel offerta fuq dawk it-termini f'Adwords. Inkella, tista' tiffaċċja punteġġ ta' kwalità aktar baxx u spiża għal kull klikks. Barra minn hekk, il-kompetituri tiegħek jistgħu ma jkunux konxji tal-isem tad-ditta tiegħek u ma jkollhomx ħjiel li qed tagħmel offerta fuqhom. Fil-waqt, il-kompetizzjoni tista' tkun qed tagħmel offerti bl-istess termini. Tista' tipprova tagħmilha punt li tuża l-isem tad-ditta tiegħek stess bħala keyword trademarked.

Udjenzi fil-mira b'taqbil tal-frażi

Filwaqt li tista 'taħseb li l-partita wiesgħa hija l-uniku mod biex timmira l-klijenti tiegħek, frażi taqbila tagħtik aktar kontroll. Bil-frażi taqbila, ir-reklami tiegħek biss se jidhru meta xi ħadd ittajpja frażi, inkluż kwalunkwe varjazzjonijiet mill-qrib u kliem ieħor qabel jew wara l-kelma prinċipali tiegħek. Pereżempju, tista' timmira s-servizzi tal-ħsad tal-lawn skont il-post u tara lista ta' servizzi lokali u r-rati staġjonali tagħhom. Bl-użu ta 'frażi taqbila, madankollu, jiswa aktar minn logħba wiesgħa, għalhekk huwa worth it li tikkunsidra għażliet oħra.

L-użu ta 'frażi match jista' jżid is-CTR u l-konverżjonijiet, u jista 'jnaqqas l-infiq ad moħli. L-iżvantaġġ tal-frażi taqbila hija li tillimita l-infiq tar-reklam tiegħek għal tfittxijiet li fihom il-kelma prinċipali eżatta tiegħek, li jistgħu jillimitaw il-firxa tiegħek. Jekk qed tittestja ideat ġodda, madankollu, logħba wiesgħa tista 'tkun l-aħjar għażla. Dan is-setting iħallik tittestja reklami ġodda u tara x'jaħdem. Meta niġu għall-prestazzjoni tar-reklami, tkun trid tiżgura li qed timmira l-udjenza t-tajba bil-kliem kjavi t-tajbin.

Jekk qed tirreklama prodott jew servizz li huwa popolari b'mod ġenerali, taqbila tal-frażi keyword hija mod eċċellenti biex timmira dan il-grupp. It-tqabbil tal-frażi jaħdem billi jiżgura li r-reklami tiegħek juru biss lil nies li jkunu fittxew il-kelma prinċipali jew frażi eżatta. Iċ-ċavetta hija li tiżgura li l-frażi li tuża tkun fl-ordni korretta sabiex tidher fl-aqwa riżultati tat-tfittxija. Dan il-mod, int tevita li taħli l-baġit tar-reklam tiegħek fuq traffiku irrilevanti.

It-tlaqqigħ tal-frażi jista’ jgħinek tanalizza t-tfittxijiet tal-klijenti biex tiddetermina x’tip ta’ kliem prinċipali qed ifittxu. Huwa speċjalment utli jekk qed tfittex klijenti speċifiċi. L-użu ta' frażi ta' qbil f'Adwords se jnaqqas l-udjenza fil-mira tiegħek u jtejjeb il-prestazzjoni tal-kampanja reklam tiegħek. U, meta tużaha b'mod korrett, tara qligħ ogħla fuq l-infiq tar-reklami. Ladarba inti tkun mhaddma dawn il-metodi, int tkun tista' tilħaq il-miri tiegħek aktar malajr u b'aktar preċiżjoni minn qatt qabel.

Mod ieħor biex timmira lin-nies huwa li toħloq listi ta 'affinità. Dawn il-listi jistgħu jinkludu kwalunkwe viżitatur tal-websajt jew nies li ħadu azzjonijiet speċifiċi fuq il-websajt tiegħek. B'listi ta' affinità, tista' timmira utenti speċifiċi bbażati fuq l-interessi tagħhom. U, jekk għandek prodott li n-nies xtraw dan l-aħħar, tista' tuża dik biex timmirahom b'reklami. Il-ħin li jmiss inti toħloq udjenza ġdida, kun żgur li tuża lista ta' affinità apposta.

Track konverżjonijiet bil-frażi taqbila

Jekk qed tfittex li ttejjeb il-kampanja ta’ kummerċjalizzazzjoni tal-magna tat-tiftix tiegħek, tista' tikkunsidra li tuża l-modifikatur tal-qbil tal-frażi minflok it-taqbila wiesgħa. Dawn il-modifikaturi ntużaw fit-tfittxija mħallsa mill-bidu tal-kanal, u jippermettulek tkun aktar preċiż meta turi r-reklami tiegħek. Filwaqt li dan jista 'ħoss bħala idea tajba, ħafna min jirreklama jinkwetaw dwar il-ħela tal-infiq tar-reklami tagħhom jekk ma jimmodifikawx il-kelma prinċipali tagħhom ta' taqbila wiesgħa. Barra minn hekk, il-kelma prinċipali tat-taqbila tal-frażi tista' twassal għar-reklam tiegħek għal tfittxijiet mhux ikkontrollati, tnaqqas ir-rilevanza tar-reklam tiegħek.

Mod ieħor biex tottimizza l-frażijiet keyword tiegħek huwa li żżid “+” għal kliem individwali. Dan jgħid lil Google li l-kelma li trid timmira għandha tintuża fit-tfittxijiet. Pereżempju, jekk xi ħadd ifittex “fanal tal-mejda oranġjo,” ir-reklam tiegħek jidher biss meta l-persuna tkun daħlet il-frażi eżatta. Dan il-metodu huwa ideali għal nies li qed ifittxu “fanal tal-mejda oranġjo,” għax se jintwera biss lil nies li jtajru l-frażi eżatta, aktar milli ġenerikament.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. Allura, let’s take a look at some simple but effective strategies.

Riċerka tal-kliem kjavi

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, spiża għal kull klikk, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Once you have a list of keywords, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Madankollu, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ website traffic, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Madankollu, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Mudell ta' offerti

L-ispiża għal kull klikk (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Madankollu, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Madankollu, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Bl-istess mod, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Phrase Match, and Negative Match. Ġeneralment, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. Per eżempju, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Madankollu, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, impressjonijiet, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Madankollu, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Punteġġi ta 'kwalità

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: the expected clickthrough rate (jippermettilek), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, landing pages, demographic targeting, u iktar. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. L-ogħla Punteġġ ta' Kwalità tiegħek, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Spiża

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (Aġenzija Amazon). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. Issa, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. Allura, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

Jekk trid tkun taf kif tistruttura l-kont Adwords tiegħek biex timmassimizza l-qligħ fuq l-infiq tar-reklamar tiegħek, aqra dan l-artiklu. Dan l-artikolu se jmur fuq l-Ispejjeż, Benefiċċji, Targeting u Keywords. Ladarba tifhem dawn it-tliet kunċetti bażiċi, tkun lest biex tibda. Ladarba tkun lest biex tibda, iċċekkja l-prova b'xejn. Tista 'wkoll tniżżel is-software ad Adwords hawn. Imbagħad tista' tibda tibni l-kont tiegħek.

Spejjeż

Google tonfoq aktar minn $50 miljun fis-sena fuq AdWords, b’kumpaniji tal-assigurazzjoni u ditti finanzjarji jħallsu l-ogħla prezzijiet. Barra minn hekk, Amazon tonfoq ammont konsiderevoli wkoll, infiq aktar minn $50 miljun fis-sena fuq AdWords. Imma x'inhi l-ispiża attwali? Kif tista’ tgħid? Dan li ġej jagħtik idea ġenerali. L-ewwel, għandek tqis is-CPC għal kull keyword. CPC minimu ta' ħames ċenteżmi mhuwiex ikkunsidrat kliem ewlieni ta' spiża għolja. Il-kliem kjavi bl-ogħla spiża jistgħu jiswew daqs $50 kull klikk.

Mod ieħor biex tiġi stmata l-ispiża huwa billi tikkalkula r-rata ta 'konverżjoni. Dan in-numru jindika kemm-il darba viżitatur iwettaq azzjoni partikolari. Pereżempju, tista' twaqqaf kodiċi uniku biex issegwi l-abbonamenti tal-email, u s-server ta' AdWords se jagħmel ping lis-servers biex jikkorrelataw din l-informazzjoni. Imbagħad timmultiplika dan in-numru bi 1,000 biex tikkalkula l-ispiża tal-konverżjoni. Imbagħad tista' tuża dawn il-valuri biex tiddetermina l-ispiża tal-kampanji AdWords.

Ir-rilevanza tar-reklami hija fattur importanti. Iż-żieda fir-rilevanza tar-reklami tista' żżid ir-rati tal-ikklikkjar u l-Punteġġi ta' Kwalità. L-Optimizer tal-Konverżjoni jimmaniġġja l-offerti fuq livell ta' keyword sabiex imexxi konverżjonijiet bi jew inqas mill-ispiża speċifikata għal kull konverżjoni ta' min jirreklama, jew CPA. Aktar ma jkunu rilevanti r-reklami tiegħek, l-ogħla CPC tiegħek se jkun. Imma x'jiġri jekk il-kampanja tiegħek ma tkunx qed taħdem kif maħsub? Forsi ma tridx taħli flus fuq reklami li mhumiex effettivi.

L-aqwa għaxar kliem prinċipali li jiswew ħafna flus fuq AdWords jittrattaw finanzi u industriji li jimmaniġġjaw somom kbar ta’ flus. Per eżempju, il-keyword “grad” jew “edukazzjoni” huwa għoli fil-lista ta 'kliem kjavi Google għaljin. Jekk qed tikkunsidra li tidħol fil-qasam tal-edukazzjoni, kun lest li tħallas CPC kbir għal keyword li għandha volum baxx ta' tfittxija. Int trid tkun konxju wkoll tal-ispiża għal kull klikk ta 'kwalunkwe kliem ewlieni relatat mal-faċilitajiet ta' trattament.

Sakemm inti tista 'tmexxi l-baġit tiegħek, Google AdWords jista 'jkun għażla kbira għan-negozji ż-żgħar. Tista' tikkontrolla kemm tonfoq kull klikk permezz ta' geo-targeting, immirar tal-apparat, u iktar. Imma ftakar, m'intix waħdek! Google qed tiffaċċja kompetizzjoni iebsa minn AskJeeves u Lycos. Huma qed jisfidaw ir-renju ta 'Google bħala l-magna ta' riċerka mħallsa numru wieħed fid-dinja.

Benefiċċji

Google AdWords hija pjattaforma għal reklamar pay per click. Jirregola r-reklami li jidhru fil-quċċata tat-tfittxijiet tal-Google. Kważi kull negozju jista' jibbenefika minn AdWords, minħabba l-benefiċċji inerenti tagħha. L-għażliet ta’ mira qawwija tiegħu jmorru lil hinn mis-sempliċi għażla ta’ udjenza fil-mira bbażata fuq il-post jew l-interess. Tista 'timmira lin-nies ibbażati fuq il-kliem eżatt li jtajru fil-Google, li tiżgura li tirreklama biss lill-klijenti li huma lesti biex jixtru.

Google Adwords ikejjel kollox, minn offerti għal pożizzjonijiet ad. Bil-Google Adwords, tista' tissorvelja u taġġusta l-prezzijiet tal-offerta tiegħek biex tikseb l-aħjar qligħ fuq kull klikk. It-tim tal-Google Adwords jagħtik kull darbtejn fil-ġimgħa, kull ġimgħa, u rappurtar ta' kull xahar. Il-kampanja tiegħek tista' ġġib sa seba' viżitaturi kuljum, jekk int xortik tajba. Biex tikseb l-aħjar mill-Adwords, ikollok bżonn li jkollok idea ċara ta’ dak li qed tipprova tikseb.

Meta mqabbla ma 'SEO, AdWords huwa għodda ħafna aktar effettiva biex issuq traffiku u twassal. Ir-reklamar PPC huwa flessibbli, skalabbli, u li jistgħu jitkejlu, li jfisser li inti tħallas biss meta xi ħadd jikklikkja fuq ir-reklam tiegħek. Barra minn hekk, tkun taf eżattament liema kliem prinċipali ġabek l-aktar traffiku, li jippermettilek ittejjeb l-istrateġija tal-marketing tiegħek. Tista' wkoll issegwi l-konverżjonijiet permezz ta' AdWords.

L-editur ta' Google AdWords jagħmel l-interface faċli biex tużah u jgħinek timmaniġġja l-kampanja tiegħek. Anke jekk timmaniġġja kont kbir ta' AdWords, l-Editur ta' AdWords se jagħmel il-ġestjoni tal-kampanja tiegħek aktar effiċjenti. Google tkompli tippromwovi din l-għodda, u għandha firxa wiesgħa ta 'benefiċċji oħra għas-sidien tan-negozji. Jekk qed tfittex soluzzjoni għall-ħtiġijiet tar-reklamar tan-negozju tiegħek, L-Editur ta' AdWords huwa wieħed mill-aktar għodod utli disponibbli.

Minbarra l-intraċċar tal-konverżjonijiet, AdWords joffri diversi għodod ta' ttestjar biex jgħinuk toħloq il-kampanja ta' reklamar perfetta. Tista' tittestja aħbarijiet, test, u stampi b'għodod ta' AdWords u ara liema minnhom jaħdmu aħjar. Tista' anki tittestja l-prodotti l-ġodda tiegħek b'AdWords. Il-benefiċċji ta' AdWords huma bla tmiem. Allura, X'qed tistenna? Ibda llum u ibda tibbenefika minn AdWords!

Immirar

L-immirar tal-kampanji Adwords tiegħek lejn udjenzi speċifiċi jista' jgħinek iżżid ir-rata ta' konverżjoni tiegħek u tagħti spinta lit-traffiku tal-websajt tiegħek. AdWords joffri diversi metodi għal dan, iżda l-aktar metodu effettiv x'aktarx li jkun taħlita ta 'metodi. Kollox jiddependi fuq il-miri tiegħek. Biex titgħallem aktar dwar dawn il-metodi differenti, kompli aqra! Ukoll, tinsiex tittestja l-kampanji tiegħek! Aħna ser niddiskutu kif tittestja dawn it-tipi differenti ta 'mira f'Adwords.

L-immirar tad-dħul huwa eżempju ta' grupp ta' lokalità demografika. Dan it-tip ta' mira huwa bbażat fuq data tal-IRS rilaxxata pubblikament. Filwaqt li huwa disponibbli biss fl-Istati Uniti, Google AdWords jista' jiġbed informazzjoni mill-IRS u jdaħħalha f'AdWords, li jippermettilek toħloq listi bbażati fuq il-post u l-kodiċijiet zip. Tista' wkoll tuża l-għażla tal-Immirar tad-Dħul għal reklamar immirat. Jekk taf x'tip ta' demografija tappartjeni l-udjenza tiegħek, tista' tissegmenta l-kampanji AdWords tiegħek kif xieraq.

Mod ieħor biex timmira l-kampanji Adwords tiegħek huwa billi tagħżel suġġett jew sottosuġġett partikolari. Dan jippermettilek li timmira udjenza usa 'b'inqas sforz. Madankollu, l-immirar tas-suġġett huwa inqas dipendenti fuq kliem prinċipali speċifiċi. L-immirar tas-suġġett huwa għodda eċċellenti meta jintuża flimkien mal-kliem kjavi. Pereżempju, tista' tuża suġġetti għas-servizzi jew il-prodotti tal-websajt tiegħek, jew għal avveniment jew marka speċifika. Imma tkun xi tkun il-mod li tagħżel, inti tkun kapaċi tilħaq l-udjenza fil-mira tiegħek u żżid il-konverżjonijiet tiegħek.

Il-mod li jmiss biex timmira r-reklami ta' AdWords huwa li tagħżel l-udjenza tagħhom ibbażata fuq id-dħul medju tagħhom, post, u iktar. Din l-għażla hija utli għall-kummerċjanti li jridu jiżguraw li r-reklami li qed jonfqu flushom fuqhom jilħqu l-udjenza li x'aktarx tixtri. Dan il-mod, tista’ tkun ċert li l-kampanja tar-reklami tiegħek tilħaq l-udjenza li x’aktarx tixtri l-prodott tiegħek. Imma kif tista 'tagħmel dan?

Kliem ewlieni

Meta tagħżel kliem ewlieni għar-reklam tiegħek, ipprova tevita termini jew kliem wesgħin li mhumiex relatati man-negozju tiegħek. Trid timmira klikks rilevanti minn klijenti kwalifikati u żżomm l-impressjonijiet tiegħek għal minimu. Pereżempju, jekk għandek ħanut tat-tiswija tal-kompjuter, tirreklamax in-negozju tiegħek billi tuża l-kelma “kompjuter.” U filwaqt li ma tistax tevita kliem prinċipali wesgħin, tista' tnaqqas l-ispiża tal-PPC tiegħek billi tuża sinonimi, varjazzjonijiet mill-qrib, u kliem relatat semantikament.

Filwaqt li l-kliem kjavi long tail jistgħu jidhru attraenti għall-ewwel, SEM tendenza li ma jogħġobhom. Fi kliem ieħor, jekk xi ħadd ittajpja “password wifi” probabbilment mhumiex qed ifittxu l-prodott jew is-servizz tiegħek. X'aktarx jew qed jippruvaw jisirqu n-netwerk wireless tiegħek, jew iżżur xi ħabib. L-ebda waħda minn dawn is-sitwazzjonijiet ma tkun tajba għall-kampanja ta’ reklamar tiegħek. Minflok, uża kliem prinċipali long-tail li huma rilevanti għall-prodott jew is-servizz tiegħek.

Mod ieħor biex issib kliem ewlieni li jikkonvertu baxx huwa li tmexxi kampanji negattivi. Tista' teskludi ċerti kliem prinċipali mill-kampanja tiegħek fil-livell tal-grupp tar-reklami. Dan huwa partikolarment utli jekk ir-reklami tiegħek ma jkunux qed jiġġeneraw bejgħ. Iżda dan mhux dejjem huwa possibbli. Hemm xi tricks biex issib kliem prinċipali ta 'konverżjoni. Iċċekkja dan l-artikolu minn Search Engine Journal għal aktar informazzjoni. Fiha ħafna suġġerimenti biex jiġu identifikati kliem ewlieni li jikkonvertu ħafna. Jekk għadek ma għamiltx dan, tista' tibda tesperimenta b'dawn l-istrateġiji llum.

L-iktar ħaġa importanti li għandek tiftakar dwar il-kliem kjavi għal Adwords hija li għandhom rwol importanti fit-tqabbil tar-reklami tiegħek mal-klijenti prospettivi.. Billi tuża keywords ta 'kwalità għolja, ir-reklami tiegħek jintwerew lil prospetti kwalifikati ħafna li jinsabu aktar 'l isfel fil-lembut tax-xiri. Dan il-mod, tista’ tilħaq udjenza ta’ kwalità għolja li hija aktar probabbli li tikkonverti. Hemm tliet tipi ewlenin ta 'kliem kjavi, transazzjonali, informattiv, u drawwa. Tista' tuża kwalunkwe minn dawn it-tipi ta' kliem prinċipali biex timmira grupp ta' klijenti partikolari.

Mod ieħor biex issib kliem ewlieni ta 'kwalità għolja huwa li tuża l-għodda tal-kliem kjavi pprovduta minn Google. Tista' wkoll tuża r-rapport ta' mistoqsijiet analitiċi ta' tfittxija tal-webmaster ta' Google. Sabiex iżżid iċ-ċansijiet tiegħek li tikseb konverżjonijiet, uża kliem prinċipali li għandhom x'jaqsmu mal-kontenut tal-websajt tiegħek. Pereżempju, jekk tbigh ħwejjeġ, ipprova uża l-kelma “moda” bħala l-keyword. Dan jgħin lill-kampanja tiegħek biex tiġi nnotata minn dawk interessati fil-prodott li qed tbigħ.

Biex tkun suċċess fl-Adwords, trid tkun taf liema kliem prinċipali għandek tuża u kif tagħmel offerta fuqhom. F'dan l-artikolu, titgħallem kif tissettja l-offerti manwalment, kliem prinċipali tar-riċerka, u terġa' timmira r-reklami tiegħek. Hemm aktar għall-istrateġija tal-kliem kjavi, wisq, inkluż kif tittestja l-kliem kjavi tiegħek u kif issir taf liema minnhom jiksbu l-aħjar rati ta’ click-through. Nisperaw, dawn l-istrateġiji jgħinuk tikseb l-aħjar mill-Adwords.

Riċerka tal-kliem kjavi

Il-marketing tal-magni tat-tiftix huwa parti essenzjali mill-marketing online, u kampanja ta 'reklamar ta' suċċess hija dipendenti fuq l-għażla tal-kliem kjavi t-tajbin. Ir-riċerka tal-kliem kjavi hija l-proċess ta 'identifikazzjoni ta' swieq profittabbli u l-intenzjoni ta 'tfittxija. Il-kliem kjavi jagħtu lill-kummerċjant dejta statistika dwar l-utenti tal-internet u jgħinuhom ifasslu strateġija ta' reklam. Jużaw għodod bħal Google AdWords’ bennej tar-reklami, in-negozji jistgħu jagħżlu l-kliem kjavi l-aktar rilevanti għar-reklamar tagħhom b’paga per click. L-iskop tar-riċerka tal-kliem kjavi huwa li tipproduċi impressjonijiet qawwija minn nies li qed ifittxu b'mod attiv dak li għandek x'toffri.

L-ewwel pass fir-riċerka tal-kliem kjavi huwa li tiddetermina l-udjenza fil-mira tiegħek. Ladarba tkun identifikat l-udjenza fil-mira tiegħek, tista' timxi fuq kliem prinċipali aktar speċifiċi. Biex twettaq riċerka tal-kliem kjavi, tista’ tuża għodod b’xejn bħall-Adwords Keyword Tool ta’ Google jew għodod ta’ riċerka tal-kliem kjavi mħallsa bħal Ahrefs. Dawn l-għodod huma eċċellenti għar-riċerka tal-kliem kjavi, peress li joffru metriċi fuq kull wieħed. Għandek ukoll tagħmel riċerka kemm jista 'jkun qabel tagħżel keyword jew frażi speċifika.

Ahrefs hija waħda mill-aqwa għodod ta 'riċerka tal-kliem kjavi għall-ħallieqa tal-kontenut. L-għodda ta 'riċerka tal-kliem kjavi tagħha tuża data clickstream biex toffri metriċi ta' klikk uniċi. Ahrefs għandu erba' pjanijiet ta' abbonament differenti, bi provi b'xejn fuq il-pjanijiet ta 'abbonament Standard u Lite. Bi provi b'xejn, tista' tuża l-għodda għal sebat ijiem u tħallas darba fix-xahar biss. Id-database tal-kliem kjavi hija estensiva – fih ħames biljun kelma prinċipali minn 200 pajjiżi.

Ir-riċerka tal-kliem kjavi għandha tkun proċess kontinwu, peress li l-kliem kjavi popolari llum jistgħu ma jkunux l-aħjar għażliet għan-negozju tiegħek. Minbarra r-riċerka tal-kliem kjavi, għandha tinkludi wkoll riċerka fit-termini tal-marketing tal-kontenut. Biex twettaq riċerka, sempliċiment ipplaggja l-kliem kjavi li jiddeskrivu l-kumpanija tiegħek u ara kemm-il darba n-nies ittajpja dawk it-termini kull xahar. Immonitorja n-numru ta’ tfittxijiet li kull terminu jirċievi kull xahar u kemm jiswa kull waħda għal kull klikk. B'riċerka biżżejjed, tista 'tikteb kontenut li huwa relatat ma' dawn it-tfittxijiet popolari.

Offerti fuq kliem ewlieni

Għandek tirriċerka l-kompetizzjoni u tidentifika x'inhuma l-aktar kliem ewlieni komuni biex iżżid iċ-ċansijiet tiegħek li tikseb traffiku għoli u tagħmel flus. L-użu ta 'għodod ta' riċerka tal-kliem kjavi jgħinek tiddeċiedi liema keywords għandhom l-aktar potenzjal u liema huma kompetittivi wisq għalik biex tagħmel il-flus. Tista 'wkoll tuża għodod bħal Ubersuggest biex tara stats storiċi tal-kliem kjavi, baġits suġġeriti, u offerti kompetittivi. Ladarba tkun iddeterminajt liema kliem ewlieni se jġiegħlek il-flus, trid tiddeċiedi dwar l-istrateġija tal-kliem kjavi.

L-iktar ħaġa importanti li tiftakar hija li tagħżel bir-reqqa l-kliem prinċipali li trid timmira. Iktar ma jkun għoli s-CPC, l-aħjar. Imma jekk trid tikseb l-ogħla klassifiki fil-magni tat-tiftix, trid tagħmel offerta għolja. Google tħares lejn l-offerta tas-CPC tiegħek u l-punteġġ tal-kwalità tal-kelma prinċipali li qed timmira. Dan ifisser li għandek bżonn tagħżel il-kliem kjavi t-tajbin li jgħinuk tikseb l-ogħla klassifiki. L-offerti fuq il-kliem kjavi jippermettulek tkun aktar preċiż mal-udjenza tiegħek.

Meta tagħmel offerti fuq kliem ewlieni f'Adwords, trid tikkunsidra dak li l-udjenza fil-mira tiegħek qed tfittex. Iktar nies isibu l-websajt tiegħek permezz tar-reklami tiegħek, aktar ma tirċievi traffiku. Ftakar li mhux il-kliem kjavi kollha se jirriżultaw f'bejgħ. L-użu tat-traċċar tal-konverżjoni jippermettilek issib il-kliem kjavi l-aktar profittabbli u taġġusta s-CPC massimu tiegħek kif xieraq. Meta l-istrateġija tal-offerti tal-kliem kjavi tiegħek tkun qed taħdem, se jġiblek profitt ogħla. Jekk il-baġit tiegħek huwa limitat, tista' dejjem tuża servizz bħal PPCexpo biex tevalwa l-istrateġija tal-offerti tal-kliem kjavi tiegħek.

Ftakar li l-kompetituri tiegħek mhux bilfors qed ifittxuk biex tkun in-numru wieħed fil-paġna tar-riżultati ta 'Google. Għandek tqis ukoll il-profittabbiltà tal-kampanja reklam tiegħek. Għandek bżonn tassew it-traffiku minn klijenti li jistgħu jkunu qed ifittxu l-prodott tiegħek? Pereżempju, jekk ir-reklam tiegħek jidher taħt il-listi tagħhom, inti tista 'tiġbed klikks minn kumpaniji oħra. Evita li tagħmel offerti fuq it-termini tal-marka tal-kompetitur tiegħek jekk ma jkunux immirati min-negozju tiegħek.

L-issettjar tal-offerti manwalment

L-offerti awtomatizzati ma jagħtux kont għall-avvenimenti reċenti, kopertura tal-midja, bejgħ flash, jew temp. L-offerti manwali jiffokaw fuq l-iffissar tal-offerta t-tajba fil-ħin it-tajjeb. Billi tnaqqas l-offerti tiegħek meta r-ROAS ikun baxx, tista’ timmassimizza d-dħul tiegħek. Madankollu, offerti manwali jeħtieġ li tkun taf dwar il-fatturi differenti li jistgħu jaffettwaw ir-ROAS. Għal din ir-raġuni, l-issettjar tal-offerti manwalment huwa aktar ta' benefiċċju milli l-awtomatizzazzjoni tagħhom.

Filwaqt li dan il-metodu jieħu ftit aktar ħin, joffri kontroll granulari u jiggarantixxi implimentazzjoni istantanja tal-bidliet. L-offerti awtomatizzati mhumiex ideali għal kontijiet kbar, li jista 'jkun diffiċli biex timmonitorja u tikkontrolla. Barra minn hekk, l-opinjonijiet tal-kont ta' kuljum jillimitaw lil min jirreklama’ abbiltà li tara l- “stampa akbar.” L-offerti manwali jippermettulek tissorvelja l-offerti ta' keyword speċifika.

B'differenza mill-offerti awtomatiċi, l-issettjar tal-offerti manwalment fil-Google Adwords jeħtieġ li tkun taf il-prodott jew is-servizz tiegħek u jkollok l-għarfien meħtieġ biex tissettja l-offerti tiegħek. Madankollu, offerti awtomatizzati mhux dejjem huma l-aħjar għażla għal xi kampanji. Filwaqt li Google kapaċi jottimizza awtomatikament l-offerti tiegħek ibbażati fuq il-konverżjonijiet, mhux dejjem ikun jaf liema konverżjonijiet huma rilevanti għan-negozju tiegħek. Tista 'wkoll tuża lista ta' keyword negattiva biex tnaqqas l-iskart tiegħek.

Meta trid iżżid il-klikks, tista' tissettja s-CPC manwalment f'Google Adwords. Tista' wkoll tissettja limitu massimu ta' offerta tas-CPC. Imma żomm f'moħħok li dan il-metodu jista 'jaffettwa l-mira tiegħek u jagħmel is-CPC tiegħek skyrocket. Jekk għandek baġit ta $100, iffissar ta' limitu massimu ta' offerta tas-CPC ta' $100 tista’ tkun għażla tajba. F'dan il-każ, tista' tissettja offerta aktar baxxa minħabba li ċ-ċansijiet ta' konverżjonijiet huma baxxi.

Immirar mill-ġdid

Il-politika ta’ Google tipprojbixxi l-ġbir ta’ informazzjoni personali jew identifikabbli personalment bħal numri ta’ karti ta’ kreditu, indirizzi email, u numri tat-telefon. Irrispettivament minn kemm jista' jkun jista' jitħajjar li jerġa' jimmira b'Adwords għan-negozju tiegħek, hemm modi kif tevita li tinġabar informazzjoni personali b'dan il-mod. Google għandha żewġ tipi primarji ta 're-targeting ads, u jaħdmu b'modi differenti ħafna. Dan l-artikolu jħares lejn tnejn minn dawn l-istrateġiji u jispjega l-benefiċċji ta 'kull waħda.

L-RLSA huwa mod b'saħħtu biex tilħaq lill-utenti li jkunu fil-listi ta' mira mill-ġdid tiegħek u taqbadhom qrib il-konverżjoni. Dan it-tip ta’ tqegħid fis-suq mill-ġdid jista’ jkun effettiv biex jinqabad utenti li esprimew interess fil-prodotti u s-servizzi tiegħek iżda għadhom ma kkonvertiwx. L-użu ta' RLSA jippermettilek li tilħaq dawk l-utenti filwaqt li xorta żżomm rati ta' konverżjoni għolja. Dan il-mod, tista' tottimizza l-kampanja tiegħek billi timmira l-aktar utenti rilevanti tiegħek.

Kampanji ta' mira mill-ġdid jistgħu jsiru fuq varjetà ta' pjattaformi, minn magni tat-tiftix għall-midja soċjali. Jekk għandek prodott li huwa partikolarment popolari, tista' toħloq reklami għal prodotti simili b'offerta konvinċenti. Huwa possibbli li jiġu stabbiliti kampanji ta' re-targeting fuq aktar minn pjattaforma waħda. Madankollu, għal impatt massimu, huwa aħjar li tagħżel l-aktar kombinazzjoni effettiva tat-tnejn. Kampanja ta' mira mill-ġdid immexxija tajjeb tista' tmexxi bejgħ ġdid u żżid il-profitti sa 80%.

L-immirar mill-ġdid b'Adwords jippermettilek turi reklami f'paġna li tkun żarret qabel. Jekk utent bbrawżja l-paġna tal-prodott tiegħek fil-passat, Google se juri reklami Dynamic li fihom dak il-prodott. Dawk ir-reklami jerġgħu jintwerew lil dawk il-viżitaturi jekk iżuru l-paġna fi żmien ġimgħa. L-istess jgħodd għar-reklami mqiegħda fuq YouTube jew in-netwerk tal-wiri ta 'Google. Madankollu, Adwords ma jsegwix dawn il-fehmiet jekk ma kkuntattjathomx fi ftit jiem.

Kliem prinċipali negattivi

Jekk qed tistaqsi kif issib u żżid kliem ewlieni negattiv mal-kampanja Adwords tiegħek, hemm ftit modi biex tagħmel dan. Mod wieħed faċli huwa li tuża t-tfittxija tal-Google. Daħħal il-kelma prinċipali li qed tipprova timmira, u x'aktarx se tara ton ta 'reklami rilevanti jitfaċċaw. Iż-żieda ta’ dawn ir-reklami mal-lista ta’ kliem prinċipali negattivi ta’ Adwords tgħinek toqgħod 'il bogħod minn dawk ir-reklami u żżomm il-kont tiegħek nadif.

Jekk qed tmexxi aġenzija tal-marketing online, inti tista 'tixtieq li timmira keywords negattivi speċifiċi għal SEO kif ukoll għal PPC, CRO, jew Disinn ta' Landing Page. Ikklikkja biss fuq “żid keywords negattivi” buttuna ħdejn it-termini tat-tfittxija, u dawn se jidhru ħdejn it-terminu tat-tfittxija. Dan jgħinek tibqa' rilevanti u tikseb leads u bejgħ immirati. Imma tinsiex dwar il-kliem kjavi negattivi tal-kompetitur tiegħek – ftit minnhom jistgħu jkunu l-istess, għalhekk ikollok tkun selettiv.

L-użu ta' kliem ewlieni negattiv biex jimblokka l-mistoqsijiet tat-tiftix huwa mod b'saħħtu biex tipproteġi n-negozju tiegħek mir-reklami sloppy ta' Google. Għandek ukoll iżżid kliem ewlieni negattiv fil-livell tal-kampanja. Dawn jimblokkaw il-mistoqsijiet ta’ tfittxija li ma japplikawx għall-kampanja tiegħek u se jaħdmu bħala l-kelma prinċipali negattiva awtomatika għal gruppi ta’ reklami futuri. Tista' tissettja kliem prinċipali negattivi li jiddeskrivu l-kumpanija tiegħek f'termini ġeneriċi. Tista 'wkoll tużahom biex timblokka reklami għal prodotti jew kategoriji speċifiċi, bħal ħwienet taż-żraben.

Bl-istess mod bħal keywords pożittivi, għandek iżżid kliem ewlieni negattiv mal-kampanja Adwords tiegħek biex tevita traffiku mhux mixtieq. Meta tuża keywords negattivi, għandek tevita termini ġenerali, bħal “Ninja air fryer”, li se jattiraw biss nies li huma interessati fi prodotti speċifiċi. Terminu aktar speċifiku, bħal “Ninja air fryer”, se tiffranka l-flus, u tkun tista' teskludi reklami li mhumiex rilevanti għan-negozju tiegħek.

There are several ways to create highly effective ads on Adwords. You can copy and paste other ads from your competitors, or you can use both methods. Copy and paste allows you to test both ads and modify them as needed. Check both options to compare and contrast how your ads compare to their counterparts. You can also change the copy and headline. Wara kollox, that’s what copywriting is all about. Here are some helpful tips for creating the perfect ad:

Riċerka tal-kliem kjavi

While keyword research may seem straightforward, determining the best keywords for AdWords is not. It requires some work and time, but good keyword research is crucial to your campaign’s success. Without proper keyword research, you could end up with a failed campaign or even miss out on sales. Here are some tips for conducting effective keyword research. (And don’t forget to check for keyword variations and competition!). *An exact match keyword has a very low CPC, with an average conversion rate of 2.7% across all industries.

When conducting keyword research, it is important to keep in mind the monthly search volume of a particular keyword. If it is high in the summer, target it during that time. You can also use keyword planner to find related keywords and search volume based on your constraints. Using this tool, you can browse hundreds of keywords. Imbagħad, choose the best combination and begin promoting your products or services. This will help you achieve a higher conversion rate.

Long tail keywords are generally good for blog posts and need to gain traffic month after month. We will discuss these in detail in another article. Using Google Trends is a great way to check the search volume of your keywords and determine whether or not they are generating a good return on investment. If your keyword research hasn’t given you good results, don’t fret! Conductor’s Keyword Research Platform is the key to unlocking the endless potential of SEO research. Our platform analyzes keyword data and identifies relevant industry-related keywords to boost your brand’s digital presence.

Performing keyword research is an essential step in the organic search marketing workflow. It allows you to understand your audience and prioritize your strategy based on what they are searching for. It is also important to be mindful of competition in the industry. Once you have a clear idea of your target audience, you can then begin creating content for those keywords. While some people may be ready to buy your product or service, others will simply click through.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. Manual bidding gives you fine-grained control over ad targeting and allows you to set the maximum CPC for each keyword. Manual bidding also lets you allocate your budget accordingly. B'differenza mill-offerti awtomatiċi, manual bidding requires more time, patience, and a solid understanding of PPC. Madankollu, manual bidding is a better long-term option for business accounts.

For beginners, manual bidding can be a good option. It can help you get aggressive with your bids, and is great if you’re new to Adwords. Madankollu, automated bidding takes time to implement, and if you want to make changes right away, manual bidding can be the way to go. You can even schedule a 1-to-1 call with an account manager to help you decide which strategy is best for you.

There are disadvantages to manual bidding as well. Automatic bidding does not consider contextual signals, such as weather or recent events, which can affect the bid. Ukoll, manual bidding tends to waste money, especially when CPCs are low. Barra minn hekk, not every campaign or account can benefit from smart bidding. The main issue is that some ads are too generic or don’t have enough historical data to be effective.

Manual bidding allows you to make changes in a single keyword bid at a time. This process may take some time, but it gives you more control over your ads. Manual bidding can be helpful for newcomers to PPC, but it can also take up time away from other tasks. You’ll have to manually review your keywords to make changes and analyze their performance. There are benefits and disadvantages to both manual bidding and automated bidding.

SKAGs

SKAGs in Adwords are a popular way to create and run a campaign. You duplicate ad groups to get more keywords, then create specific ads for each group. If your keywords are popular, create two ads per ad group, one for each keyword, and one for the most competitive. This process is relatively slow, but it will pay off in the long run. Here are a few ways to use SKAGs in your Adwords campaign.

One of the benefits of SKAGs is that they allow you to tailor your ads to your keywords. This helps you get higher CTR, which in turn improves your quality score. Remember that your quality score depends largely on the CTR, so making your ads relevant to your keyword will help you get a better quality score. One thing to remember when adjusting SKAGs is that different keyword match types perform differently, so it’s important to experiment with them and learn which ones perform best.

One of the drawbacks of using SKAGs is that they can be a pain to set up and maintain. Most AdWords accounts have hundreds of keywords, and each one requires separate ad sets. This makes it difficult to run trustworthy tests and make adjustments. Madankollu, one benefit of SKAGs is that they allow you to track one variable at a time. If you’re a newbie to Adwords, you can try this method first and see if it suits your needs.

Using SKAGs is a good way to segment campaigns in Adwords. It allows you to target zoekwoorden that are relevant to your product. By using SKAGs, you can optimize your AdWords account and make it perform better. Allura, why are SKAGs so important? The answer is simple: you want to target the right audience, and a better way to do this is to make sure that your ad groups are properly targeted.

Taqbila tal-frażi

While broad match is a great way to target a wider range of customers, phrase match can be a better option for local businesses. Phrase match will display ads based on the exact order of the keywords you enter, even if there are words before or after the phrase. Phrase match also includes close variants of the keyword. Pereżempju, if someone types “lawn mowing service” into Google, they will see ads for local lawn mowing services, including rates, sigħat, and seasonal specials.

If you know what type of keyword your audience is using, phrase match will give you the most targeted traffic. With this type of match, you can upload a list of words in a single file. You can use a keyword wrapper tool to surround your keywords with quotation marks. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords editors are another great option for phrase match. You can create a column for keywords and one for match type.

A broad match modifier can also be used to exclude certain words in a phrase. If you’ve ever wondered why your ads don’t show up for searches containing the exact term, then this is the type of match you’re looking for. If your ads do not show up on searches with these terms, you’ll have a better chance of getting the clicks you want. Broad matches are generally much more effective, but can be tricky to use.

Although the exact match option in AdWords is less accurate than phrase match, it does have the advantage of allowing additional text to accompany the keyword. Ukoll, since Phrase match requires more specific word order, it’s better to use it for long-tail searches. If you’re unsure which type of phrase match is right for you, opt for a free trial with Optmyzr or other similar tools.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. If you have an existing Adwords account, you can create one by selecting the “Google Places” option. It can then display Dynamic ads for your product on other websites and platforms, as long as you have a corresponding Adwords account. For the most efficient use of retargeting, make sure you segment your website visitors to find the most relevant ads.

Retargeting is particularly useful for ecommerce businesses. While it may not work for plumbing services, such businesses are more likely to convert customers if they have a longer sales cycle. By using remarketing and email campaigns, you can reach out to customers who have previously viewed your products but did not make a purchase. Dan il-mod, you’re able to win their attention and help them buy your products.

Google’s policy prohibits collecting any personal or identifiable information from site visitors, including email addresses and phone numbers. The retargeting codes on your website are invisible to visitors and only communicate with their browsers. Every internet user has the option of allowing or disabling cookies. Disabling cookies can have negative consequences for personalised online experiences. Alternattivament, you can skip this step and use the existing Google Analytics tag on your website.

Retargeting with Adwords is a highly effective strategy for promoting your product or service. It works well across a variety of channels and requires the use of browser cookies. By collecting and storing cookies, you can track your website traffic and determine your conversion goals. Retargeting is particularly useful for e-commerce websites, as it helps your brand stay in front of frequent visitors and make them repeat purchases. Barra minn hekk, it can work in conjunction with other digital marketing channels.

Google’s AdWords platform is an online advertising tool that works similar to an auction house. It helps you put your ad in front of the right audience at the right time. But how do you make the most of it? Here are some tips and tricks. You can get started for free today. If you are new to AdWords, you can check out our free slack community for SaaS marketers, Society.

AdWords is an online advertising platform developed by Google

Previously known as Google Ads, Google’s AdWords platform allows advertisers to create and place advertisements on websites. These ads are displayed alongside relevant search results. Advertisers can set a price for the advertisements and bid accordingly. Google then places the ad at the top of the results page when someone searches for a specific keyword. Ads can be implemented locally, nationally, and internationally.

AdWords was launched by Google in 2000. In the early days, advertisers paid Google monthly to manage their campaigns. After a while, they could manage the campaign on their own. Madankollu, the company changed this service and introduced an online self-service portal. Google also launched an agency qualification program and a self-service portal. Fil 2005, it launched the Jumpstart campaign management service and a GAP program for advertising professionals.

There are various forms of ads, including text, image, and video. For each of these, Google determines the subject matter of a page and then displays ads that correspond to the content. Publishers may also select channels through which they want Google ads to appear. Google has different formats of ads, including mobile text ads, in-page videos, and display ads. In February 2016, Google removed the right-hand side ads from AdWords. Madankollu, this did not affect product listings, Google Knowledge Graph, and other types of ads.

A popular form of remarketing is called dynamic remarketing. It involves showing ads to previous website visitors based on their behavior. This allows marketers to build audience lists based on their previous website visitors and serve ads that are relevant to these audiences. Google AdWords users can also opt to receive updates on new product releases and updates through the Remarketing Lists for Search (RLSA) feature.

While AdWords is a widely used online advertising platform, it is still a complicated system for small businesses. Google has made AdWords a multi-billion-dollar advertising system. Aside from being the most popular self-serve advertising platform, AdWords is also the first self-serve advertising platform developed by Google. Its success in reaching potential customers has made it one of the world’s largest advertising systems.

It is similar to an auction house

There are some things that you should know before going to an auction. In auctions, the highest bidder wins the item. If there are two bidders, the auction house will have to choose between them. The auctioneer will also announce a reserve price. This is the price at which the item can be purchased, and it must be lower than the appraiser’s estimate. The auction house will also give details about the sold item as soon as it is available.

The process of consigning is similar. You will be transferring ownership of the item to the auction house. In order to consign your item, the auction house will need to get a valuation of it so that they can set the starting bid. To request an appraisal, many auction houses have online contact forms. You can visit the auction house in person or drop off the item for an appraisal. During the auction, if you do not have time to have the appraisal done in person, some auction houses may charge a failure fee of 5 biex 15 percent of the price of the item.

There are three types of auctions. English auctions are the most common in today’s society. Participants shout out their bid amounts or electronically submit them. The auction ends when the highest bidder does not outbid the previous bid. The winning bidder will be the one to win the lot. B'kuntrast, a sealed first-price auction requires bids to be made in sealed envelopes and a single bidder.

The auction house offers full service for both sellers and buyers. A buyer will bring the item to the auction house, which will determine when it will be sold. The auction house will market the item and hold public inspection sessions before the auction date. Once the auction day arrives, the auctioneer will conduct the auction and sell the item. The auction house will collect a commission from the buyer and pass the remainder on to the seller. Once the auction ends, the auction house will arrange for safe storage of the item, and may even arrange transportation for the item if the seller desires.

It is profitable for businesses

There are numerous benefits to using Google AdWords for your business. Google’s Best Practices Guide outlines how you can manually test your bids. If you can achieve a positive ROI within a reasonable budget, AdWords can be highly effective. A profitable campaign can generate at least two dollars in profit for every dollar you spend. Businesses can optimize their AdWords campaign to maximize the volume of sales and profitability.

With this program, you can target potential customers by age, post, keywords, u anke l-ħin tal-ġurnata. Often, businesses run their ads between Monday and Friday from 8 AM sa 5 PM. If you are looking to make a high profit margin, you might want to bid for a middle position. If your company makes a profit after spending only $50 a month, you can always amend your bids to increase the amount of revenue you make.

Li tikseb l-aħjar mill-kampanja Adwords tiegħek hija essenzjali biex iżżid ir-ROI u tiġġenera traffiku għall-websajt tiegħek. Tista' tuża s-SEO u l-midja soċjali biex tgħinek issuq it-traffiku lejn is-sit tiegħek u tkejjel il-profittabilità tal-kampanja tiegħek. Ladarba l-kampanja tiegħek Adwords tkun profittabbli, tista' żżid il-baġit tiegħek għal ROI ogħla. Biex tibda, ibda b'kampanja Adwords bażika u jissupplimentaha b'SEO u midja soċjali. Wara, tista' tespandi l-baġit tar-reklamar tiegħek biex tinkludi sorsi addizzjonali ta' traffiku, bħall-blog tiegħek.

Spiża għal kull klikk

Hemm diversi fatturi li għandek tikkonsidra meta tiddetermina l-ispiża ta 'klikk f'Google Adwords. Pereżempju, filwaqt li ħafna mill-industriji jaraw CPCs għoljin, il-medja hija taħt $1. Bħala sid ta’ negozju, trid tqis ir-ROI tiegħek qabel ma tiddeċiedi li tonfoq il-flus fuq AdWords. L-ispiża tal-klikk medja se tvarja minn industrija għal oħra. Jekk qed tikkummerċjalizza uffiċċju ta’ dentist, tista' tpoġġi r-reklami tiegħek fuq in-netwerk ta' tfittxija ta' Google għal pazjenti li qed ifittxu servizzi dentali.

Minbarra l-kalkolu tas-CPC medju, għandek ukoll tkejjel ir-rata ta 'konverżjoni tiegħek. Filwaqt li l-għarfien ta' AdWords se juri l-aħħar reklam ikklikkjat, Google Analytics jagħtik stampa aktar dettaljata tar-rata ta 'konverżjoni tiegħek. Ukoll, għandek tuża karatteristika magħrufa bħala Enhanced CPC, li awtomatikament jagħmel offerti sa 30% ogħla fuq kliem prinċipali li jwasslu għal konverżjonijiet. Il-veloċità tal-paġna hija fattur kbir fid-determinazzjoni tal-konverżjonijiet. Studji juru li jekk il-paġna tiegħek tieħu aktar minn żewġ sekondi biex titgħabba, kważi nofs il-viżitaturi tiegħek se jitilqu.

Ladarba inti għandek fehim deċenti tal-metriċi CPC varji, tista' tuża l-kalkulatur tas-CPC biex tiddetermina kemm għandek tonfoq. L-ispiża għal kull klikk metrika hija l-aktar parti importanti tal-kampanja PPC tiegħek, peress li tiddetermina kemm għandek bżonn tonfoq biex tagħmel qligħ fuq l-investiment tiegħek. Se tiddetermina jekk għandekx tuża offerti mtejba jew manwali biex tilħaq il-baġit mixtieq tiegħek. Dan jgħinek tiddetermina liema tip ta 'reklami tuża u liema keywords timmira.

Għodda tajba għal kull klikk tagħtik ukoll il-ħila li tissorvelja l-kompetituri’ CPC, kif ukoll il-volum tat-tiftix tal-websajt tiegħek. Dawn il-metriċi jgħinuk tieħu deċiżjonijiet aktar intelliġenti dwar il-kliem kjavi u l-kampanji ta' reklami li timmira. Fl-aħħar, huwa worth it li tinvesti f'software effiċjenti għal kull klikk. Ikkunsidra l-ispiża tas-softwer u l-perjodu ta 'abbonament qabel ma tiffirma. Hemm ħafna programmi disponibbli biex jgħinuk tmexxi l-kampanja tiegħek Google AdWords b'mod effettiv.

Mudell ta' offerti

L-offerti manwali tas-CPC jippermettilek li tissettja offerta massima għal kull grupp ta' reklami jew keyword. Dan it-tip ta 'awtomazzjoni ta' offerta jagħtik l-aktar kontroll, iżda tista 'wkoll issuq CPCs sema għolja. L-offerti manwali huma l-aktar adattati għal kampanji fl-istadju bikri, meta jkollok bżonn tiġbor aktar dejta dwar il-kampanji tiegħek. L-offerti manwali tas-CPC iħalluk tissettja offerta massima għal kull grupp ta' reklami, filwaqt li timmassimizza l-klikks fi ħdan baġit speċifikat.

Google tipprovdi ħafna modi biex tagħmel offerta għal reklami. Ħafna min jirreklama jiffoka fuq l-impressjonijiet, klikks, u konverżjonijiet, jew fuq veduti għal reklami bil-vidjo. Imma meta niġu għall-pjazzamenti tar-reklami, għandek tkun taf li l-Google irkanti spazju għar-reklami. L-offerta tiegħek hija dik li tiddetermina kemm ir-reklami jidhru f'ċertu spazju, għalhekk għandek tifhem l-isfumaturi tal-irkant qabel ma tagħmel offerti. Elenkati hawn taħt huma ftit strateġiji biex isir l-aħjar użu mill-mudell tal-offerti.

Meta tiddeċiedi dwar strateġija ta’ offerti, ikkunsidra l-għan tal-kampanja tiegħek. Iddetermina jekk l-għan tiegħek hux li tmexxi t-traffiku lejn il-websajt tiegħek jew li tibni l-interess. Jiddependi fuq l-għanijiet tiegħek, tista' tkun trid tuża l-ispiża għal kull klikk (CPC) offerti. Madankollu, jekk l-għan tiegħek huwa li trawwem twassal u żżid il-bejgħ, inti tista 'tixtieq li timbotta impressjonijiet u konverżjonijiet mikro. Jekk int ġdid għall-Adwords, ikkunsidra l-għanijiet tiegħek bir-reqqa.

Meta tagħmel offerti għal kliem prinċipali speċifiċi, huwa kruċjali li jiġu ttestjati fi proċess ta 'ttestjar maqsum. Split-testing jippermettilek tkejjel l-ammont ta 'dħul li kull keyword ġġib magħha. Per eżempju, jekk l-offerta massima tal-kumpanija A għall-kelma prinċipali hija $2, se juru r-reklami tagħhom biss lil nies li għandhom kompjuters. Jekk il-kumpanija B għandha a $5 offerta, jista' jkollhom idea differenti għal liema a “immirati” udjenza qed tfittex.

Spiża għal kull konverżjoni

Il-metrika tal-ispiża għal kull konverżjoni hija fattur ewlieni li għandek tikkonsidra meta jiġi ddeterminat kemm għandek tonfoq fuq AdWords. In-numru ħafna drabi huwa ħafna ogħla mill-ispiża għal kull klikk. Per eżempju, inti tista 'tħallas $1 għal kull klikk, iżda fl-ispazju tal-assigurazzjoni, inti tista 'tkun tonfoq sa $50. Li tkun taf kemm għandek tonfoq tgħinek tiffoka fuq l-aħjar strateġija tar-reklami. Hawn huma xi modi biex tiddetermina l-ispiża għal kull konverżjoni:

L-ewwel, għandek tkun taf kif tiddefinixxi “konverżjoni.” Din il-metrika tvarja skond l-industrija. Azzjonijiet ta 'konverżjoni jistgħu jvarjaw minn transazzjoni ta' bejgħ, reġistrazzjoni, jew żjara f'paġna ewlenija. Ħafna min jirreklama juża wkoll il-metrika tal-kost għal kull akkwist biex jevalwaw il-prestazzjoni tagħhom. F'xi każijiet, din il-metrika hija magħrufa bħala “rata ta' kklikkjar.”

L-ogħla offerta tiegħek, iktar ma tkun għolja l-ispiża għal kull konverżjoni tiegħek. Iż-żieda fl-offerta tiegħek se żżid iċ-ċansijiet tiegħek li tikseb aktar konverżjonijiet, iżda huwa importanti li tkun konxju tal-ammont massimu li tista 'tonfoq qabel ma konverżjoni ma ssirx profittabbli. Eżempju ta' metrika tal-kost għal kull konverżjoni hija r-rata tal-ikklikkjar (jippermettilek) fuq kampanja Google AdWords.

Mod ieħor biex titkejjel l-ispiża għal kull konverżjoni huwa li titkejjel l-ispiża biex takkwista klijent. Konverżjoni tista' sseħħ meta utent jagħmel xirja, jirreġistra għal kont, niżżel app, jew jitlob callback. Dan il-kejl huwa l-aktar komunement użat biex ikejjel is-suċċess ta 'reklamar imħallas. Madankollu, email marketing, bħal SEO, għandha wkoll spejjeż ġenerali. F'dan il-każ, CPC hija miżura aħjar.

Filwaqt li tista 'tissettja mira tas-CPA f'Adwords, Google juża tagħlim tal-magni avvanzat u algoritmi ta' offerti awtomatiċi biex jiddetermina l-aħjar offerta CPC għalik. Jiddependi fuq l-udjenza u l-prodott tiegħek, inti tista 'tħallas aktar mill-mira tiegħek għal xi konverżjonijiet, filwaqt li oħrajn jistgħu jiswik inqas milli tistenna. Fit-tul, dawn il-forzi jibbilanċjaw lil xulxin u ma jkollokx bżonn taġġusta l-offerti tas-CPC tiegħek.

Google Places

Is-suċċess tar-remarketing b'AdWords żdied matul il-passat 5 snin. It-terminu ‘retargeting’’ huwa oxymoron għall-kummerċjanti, imma saret il-buzzword tal-ġurnata, u għal raġuni tajba. Huwa t-terminu tal-għażla f'pajjiżi bħal Franza, Iċ-Ċina, u r-Russja. Hemm ħafna artikli dwar ir-remarketing, iżda dan l-artikolu ser jiddiskuti l-benefiċċji tiegħu u għaliex jaħdem.

L-idea bażika wara r-remarketing b'AdWords hija li timmira viżitaturi li ħallew il-websajt tiegħek mingħajr ma xtraw xejn. Reklami li huma rilevanti għall-viżitaturi tiegħek’ bżonnijiet huma mbagħad immirati lejn dawk l-individwi hekk kif jibbrawżjaw il-web. Biex tagħmel dan, tista' żżid il-kodiċi ta' remarketing ta' AdWords ma' kull paġna tal-websajt tiegħek, jew għal xi wħud minnhom biss. Segmenti ta 'remarketing avvanzati jistgħu jinbnew bl-użu ta' Google Analytics. Ladarba l-viżitaturi jilħqu ċertu sett ta 'kriterji, huma miżjuda mal-lista tar-remarketing tiegħek. Imbagħad tista' tuża din il-lista biex tqabbadhom fuq in-Netwerk tal-Display.

Intelliġenza tal-kompetitur

Sabiex tirbaħ il-battalja kontra l-kompetituri tiegħek fis-suq onlajn, trid tifhem id-dgħufijiet tar-rivali tiegħek. Jekk il-prodott jew is-servizz tiegħek mhux qed jikklassifika ħafna għal xi kliem ewlieni, il-kompetitur tiegħek jista' jkun qed juża vantaġġ inġust. L-użu ta' għodod ta' intelliġenza tal-kompetituri, tista 'tiskopri kif tieħu vantaġġ minn dan billi tħabbathom fuq kanal inqas importanti. Din l-intelliġenza kompetittiva tgħinek ukoll talloka baġits għal kanali differenti u tipprijoritizza l-fokus tal-kliem kjavi.

Billi tuża għodod ta' intelliġenza kompetittiva, tista' tikseb stampa tal-kompetituri tiegħek’ strateġija ta 'kummerċjalizzazzjoni diġitali. Dawn l-għodod jistgħu jvarjaw minn b'xejn, għodod bażiċi għal programmi ta 'analiżi fil-livell ta' intrapriża. Dawn l-għodod jgħinuk tibqa' fuq nett u tiddomina l-kompetituri tiegħek fid-dinja online. Fil-fatt, skond l-istatistika, negozju medju għandu sa 29 kompetituri, jagħmilha importanti li tissorvelja dak li qed jagħmlu l-kompetituri tiegħek sabiex tikseb vantaġġ.

Il-pass li jmiss fil-proċess tal-istrateġija tal-PPC huwa li tanalizza l-kompetizzjoni tiegħek. Kompetituri’ kopja tar-reklami tista 'tgħidlek ħafna dwar dak li qed jaħdem għalihom u dak li mhux. B'intelliġenza PPC kompetittiva, tista' tidentifika l-kompetituri tiegħek’ top keywords u studju kopja ad tagħhom biex joħolqu reklami aktar effettivi. Minbarra l-għodod kompetittivi tal-PPC, għodod ta' analiżi tal-kompetizzjoni ad-word jistgħu jgħinuk tikseb vantaġġ fuq il-kompetituri tiegħek.

Għalkemm SpyFu u iSpionage joffru għodda tajba ta 'intelliġenza kompetittiva, l-interface tagħhom mhix terriblement intuwittivi. SpyFu huwa eżempju tajjeb ta 'dan, tipprovdi għarfien dettaljat dwar il-listi tal-kliem kjavi tal-kompetituri u l-kopja tar-reklami. Tinkludi wkoll għarfien dwar il-paġni ta' inżul tal-kompetituri. Għandu verżjoni b'xejn li tħallik tara kopja tar-reklami tal-kompetituri u paġni ta' inżul. Joffri rapporti tal-kompetituri b'xejn, kif ukoll tliet twissijiet kumplimentari għall-kompetituri kuljum.

There are several ways to structure your AdWords account. Below I’ll cover Broad match, Kliem prinċipali negattivi, Gruppi ta' reklami ta' keyword waħdieni, and SKAGs. Which one works best for your business? Read on to discover which method works best for you. Here are a few tips to get you started. Imbagħad, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.

Logħba wiesgħa

If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Fortunatament, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.

If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.

Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. Fil-fatt, negative keyword development will improve your Quality Score. Broad match CTR matters more to the keyword level Quality Score in AdWords than exact match CTR. Madankollu, a good keyword CTR will help your ad to get the highest possible clicks.

A broad match in Adwords is ideal for advertisers who don’t have a comprehensive keyword list. It can eliminate unwanted search results and cut down on click costs, allowing you to concentrate on keywords that work for your audience. When you combine negative keywords with broad match, you can further optimize your ROI. This option was introduced a few years ago but has received little attention until now. If you use the negative keywords properly, they will improve your targeting and ROI.

Kliem prinċipali negattivi

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:

Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.

A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, pereżempju, would enter “plumber”, which would be a core negative keyword. Broad match negative keywords, min-naħa l-oħra, prevent your ads from appearing when a person types all the words of the keyword phrase.

Use negative broad match or phrase match to block ads. The negative broad match will block advertisements for searches with both negative keywords. This type of negative broad match will not show ads if your query includes all of the negative keyword terms, but some of them will appear in the search. A negative exact match is best used for brands or offers that are similar, and you don’t want people to use the wrong one. F'dan il-każ, a negative broad match will do.

Gruppi ta' reklami ta' keyword waħdieni

If you’re trying to drive higher quality scores for your ads, you should use single keyword ad groups. These ads are highly specific to a single keyword, and the ad copy will be 100% relevant to that keyword. When creating single keyword ad groups, look at the click through rate, impressjonijiet, and competition of the individual keywords. You can use a keyword planner to select the right ones.

Single keyword ad groups are a great way to test different ad copy variations and optimize your campaigns. Madankollu, you may find that single keyword ad groups take more time to set up and manage than multi-word ad groups. That’s because they require separate ad sets for each keyword. With a multi-word campaign, you’ll have hundreds of keywords, and it’s more complicated to manage and analyze them all.

In addition to increasing your conversion rates, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. Fl-aħħar mill-aħħar, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.

While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.

SKAGs

SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.

When setting up SKAGs, you should make sure that you use the same label on each keyword. Dan il-mod, when one keyword triggers another, the ad won’t show. Bl-istess mod, if one keyword isn’t phrase-match or exact match, the ad won’t show up. This is not a big issue if you already have a good idea of how your keywords perform.

A common mistake that most advertisers make is to use too many SKAGs. Increasing your ad budget by using irrelevant keywords is a surefire way to waste your money. SKAGs help you filter out negative keywords and make it easier to monitor your performance. This is a good idea, if you have hundreds of keywords. It also ensures that your ads are relevant to your visitors’ bżonnijiet.

SKAGs in Adwords are a great way to segment your campaigns and target relevant zoekwoorden. If you have several single keyword ad groups, each one should have its own landing page. You can also create as many as 20 single keyword ad groups. These will help you to make the most of your AdWords account. One SKAG can contain multiple campaigns.

Landing page

When creating a landing page for your Adwords campaign, there are many things to consider. Visitors who click on an ad or text link typically expect to find content that is similar to what they were looking for. If you don’t have relevant content on your landing page, your visitors will likely click away. Minflok, focus on providing relevant information that can help them make a decision. Make sure your landing page is simple to navigate, contains a clear call to action and offers the user what they need.

The content on your landing page should contain the key queries and be easy to read. Avoid cluttered, distracting text and pop-ups. Invision’s landing page is an excellent example. It is clean and only contains a single point of action, but the “Watch Video” experience is included in a lightbox, which doesn’t hamper conversion. The easier it is to navigate, the higher your conversion rate.

Relevancy is another important factor. Visitors to your landing page will be coming with a specific intent, so you must be sure your page instantly demonstrates relevance. It must help them find the information they need and convince them that they’re on the right page. The higher the relevancy, the higher your quality score will be and your ad will rank higher and cost less. Listed below are some of the most important elements of a landing page for Adwords.

Your landing page should also be relevant to the keyword you’re targeting. Pereżempju, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. The content on your landing page will be based on your keywords and will determine your Quality Score. Using best practices will increase your conversion rate. With better Quality Score, you’ll be able to reduce your ad spend and maximize your return on investment.

Probabilment smajt bir-reklamar PPC, imma inti probabilment qatt ma użajt il-pjattaforma tar-reklamar ta 'Google, Taġik. Dan l-artikolu se jipprovdi ħarsa ġenerali tar-reklamar PPC, inkluż il-mudell tal-Offerti tagħha, Riċerka tal-kliem kjavi, u l-ibbaġitjar. Biex tibda, segwi dawn il-passi. Dawn huma l-ewwel passi għal kampanja PPC ta’ suċċess. Jekk trid iżżid il-viżibilità tiegħek u ssaħħaħ ir-rati ta 'konverżjoni tiegħek, għafas hawn. Għal aktar informazzjoni, aqra l-gwida AdWords tagħna.

Pay-per-click (Aġenzija Amazon) reklamar

L-użu ta’ reklamar pay-per-click fuq Adwords huwa mod eċċellenti biex tinkiseb esponiment malajr. Għalkemm il-formula attwali hija kumplessa, huwa relattivament sempliċi biex jinftiehem. L-ammont li jirreklama joffri se jiddetermina l-ispiża ta 'klikk. Ladarba approvat, reklami huma normalment ippubblikati immedjatament. Barra minn hekk, Ir-reklami PPC jistgħu jiġu personalizzati biex jimmiraw postijiet speċifiċi. F'xi każijiet, L-immirar tal-PPC jista 'jsir sal-livell tal-kodiċi zip.

Il-kontijiet PPC huma kategorizzati f'kampanji u gruppi ta' reklami, li huma magħmula minn kliem ewlieni u reklami rilevanti. Gruppi ta' reklami fihom kelma prinċipali waħda jew aktar, skond il-bżonnijiet tan-negozju. Uħud mill-ispeċjalisti tal-PPC jużaw gruppi ta' reklami ta' keyword waħda, li jippermettulhom li jkollhom kontroll massimu fuq l-offerti u l-immirar. Irrispettivament minn kif tagħżel li torganizza l-kampanja tiegħek, Adwords joffri ħafna benefiċċji.

Minbarra l-marketing tal-magni tat-tiftix, Ir-reklamar PPC fuq Adwords joffri l-benefiċċju miżjud tal-marketing bl-email. L-għodda tal-marketing tal-email ta’ Constant Contact taħdem perfettament mar-reklamar PPC, tagħmel il-proċess tal-ħolqien u t-tnedija tar-reklami snap. Bħala kittieb freelance, Raani Starnes tispeċjalizza fil-proprjetà immobbli, marketing, u l-kontenut tan-negozju. Tħobb tikteb ukoll dwar l-ikel u l-ivvjaġġar.

Ir-reklamar PPC għandu ħafna vantaġġi. Għal ħaġa waħda, Ir-reklamar PPC iħallik timmira klijenti u taġġusta l-offerti tiegħek ibbażati fuq id-dejta u l-post tal-udjenza tiegħek. Tista' tuża din id-dejta biex taġġusta l-offerti tiegħek skont dak li qed ifittxu l-klijenti tiegħek. Barra minn hekk, tista' tuża l-għarfien tad-dejta biex tottimizza l-kampanji tiegħek u timminimizza l-infiq tar-reklamar li jaħli. Tista 'wkoll tagħżel minn diversi formati ta' reklami, bħal reklami tax-xiri li juru l-prodotti tiegħek f'pożizzjoni ewlenija, u display remarketing, li jinkoraġġixxi l-konverżjonijiet.

Il-benefiċċji tar-reklamar PPC huma ċari. Tista' tuża kliem prinċipali u kampanji ta' reklamar differenti biex timmira gruppi u udjenzi differenti. Ir-reklamar ta’ ħlas għal kull klikk jaħdem kemm fuq pjattaformi tad-desktop kif ukoll tal-mowbajl, u tissaħħaħ il-qawwa tal-Internet. Kważi kulħadd juża l-internet biex isib dak li għandu bżonn, u tista' tieħu vantaġġ minn dan il-fatt. Meta jintuża b'mod korrett, reklamar pay-per-click fuq Adwords huwa mod tajjeb ħafna biex tikseb l-attenzjoni tal-klijenti potenzjali.

Mudell ta' offerti

Tista' tuża l-mudell ta' offerta għal Adwords biex tiddetermina kemm għandek tonfoq fuq ċerti slots tar-reklami. L-irkant iseħħ kull darba li jkun hemm post vakanti fi ad slot, u jiddeċiedi liema reklami se jidhru fil-post. Tista' tagħżel li tiffoka fuq il-klikks, impressjonijiet, konverżjonijiet, fehmiet, u impenji, u tista' wkoll tuża offerti ta' spiża għal kull klikk biex tħallas biss meta persuna tikklikkja fuq ir-reklam tiegħek.

L-istrateġija tal-Immassimizza l-Konverżjonijiet tuża t-tagħlim tal-magni biex timmassimizza l-klikks tiegħek u tonfoq fil-baġit ta’ kuljum tiegħek. Jikkunsidra fatturi bħall-ħin tal-ġurnata, post, u sistema ta 'operazzjoni. Imbagħad tistabbilixxi offerta li timmassimizza l-konverżjonijiet għall-baġit ta’ kuljum li ddaħħal. Din l-istrateġija hija ideali għal nies b'baġits għoljin li jridu jsibu volum u prestazzjoni b'saħħitha ta 'konverżjoni mingħajr ħela ta' flus. Apparti milli tottimizza l-klikks tiegħek, l-istrateġija Timmassimizza l-Konverżjonijiet ukoll tiffranka l-ħin billi tawtomatizza l-offerti tiegħek.

Tista 'wkoll tipprova l-mudell CPC manwali. Jattira traffiku ta' kwalità u jiżgura rata għolja ta' click-through. Madankollu, teħtieġ ħafna ħin. Ħafna kampanji jimmiraw għal konverżjonijiet, u CPC manwali jista 'ma jkunx l-għażla t-tajba għalihom. Jekk trid iżżid il-konverżjonijiet tiegħek mill-klikks tiegħek, tista' tagħżel li tuża l-mudell CPC imtejjeb. Dan il-mudell huwa għażla kbira għar-remarketing u kampanji tad-ditta.

Kif imsemmi hawn fuq, Google toffri mudelli differenti ta' offerti għal kampanji ta' reklami differenti. Għalhekk trid tifhem l-għanijiet tal-kampanja tiegħek qabel ma tiddetermina l-mudell ta' offerti għal Adwords. Kampanji differenti se jibbenefikaw minn strateġiji differenti biex jiżdiedu l-konverżjonijiet. Trid tagħżel l-istrateġija t-tajba għall-kampanja tiegħek. Allura, x'inhuma l-aħjar strateġiji ta' offerti għal kull kampanja? Ejja nħarsu lejn uħud mill-aktar strateġiji komuni f'Adwords u nitgħallmu minnhom.

L-offerti intelliġenti huma l-aħjar għażla biex jiżdiedu r-rati ta 'konverżjoni. Mudelli ta' offerti intelliġenti jaġġustaw awtomatikament l-offerti bbażati fuq il-probabbiltà ta' konverżjonijiet. L-użu ta' offerti mmirati tal-ispiża għal kull akkwist jista' jgħinek taqbad dawn il-konverżjonijiet bi prezz baxx. Madankollu, trid tiftakar li bidliet frekwenti fl-offerti jistgħu jnaqqsu d-dħul mir-reklami tiegħek. Għalhekk, l-aġġustament ta' l-offerti tiegħek ta' spiss jista' jagħmel ħsara lill-baġit u r-rata ta' konverżjoni tiegħek. Din hija r-raġuni għaliex Mudelli ta' Offerta Intelliġenti Huma L-Aħjar biex Iżżid id-Dħul Tiegħek

Riċerka tal-kliem kjavi

L-importanza tar-riċerka tal-kliem kjavi fl-istadju ta’ ppjanar ta’ kampanja Adwords ma tistax tiġi eżaġerata. Ir-riċerka tal-kliem kjavi tippermettilek li tistabbilixxi aspettattivi realistiċi għall-kampanji tiegħek u tiżgura li huma mmirati u effettivi. Tgħinek ukoll biex tidentifika kliem ewlieni rilevanti għall-kampanja tiegħek. Meta tippjana għall-kampanja tiegħek, trid tkun speċifika kemm jista' jkun u tikkunsidra l-għanijiet ġenerali tal-proġett u l-udjenza tiegħek. Biex jgħinek issib il-kliem kjavi l-aktar rilevanti, tista' tuża l-Google Keyword Planner.

Il-proċess tar-riċerka tal-kliem kjavi huwa mod tajjeb ħafna biex tiddetermina liema kliem qed jintuża kuljum biex tfittex il-prodott jew is-servizz tiegħek. Ladarba tkun taf liema kliem prinċipali huma trending fl-industrija tiegħek, tista' tiddetermina liema frażijiet u kliem se jiġġeneraw l-aktar traffiku. Dan il-proċess jgħinek tiżviluppa strateġija ta’ reklamar effettiva għas-sit tiegħek u tiżgura li tkun għolja fir-riżultati tal-magni tat-tiftix. Biex iżżid iċ-ċansijiet tiegħek li tikseb traffiku organiku, uża għodda ta’ keyword bħal Keyword Planner ta’ Google.

Mod ieħor biex issib kliem ewlieni rilevanti huwa li tuża Google Trends. Dan jurik in-numru ta’ tfittxijiet għall-kliem kjavi tiegħek u x’perċentwal ta’ dawk it-tfittxijiet kienu fuq il-websajt tal-kompetitur tiegħek. Ir-riċerka tal-kliem kjavi m'għandhiex tkun limitata biss għall-volum tat-tiftix u l-popolarità – għandek tqis ukoll kemm nies fittxew il-prodotti jew is-servizzi tiegħek. Billi tuża dawn il-metriċi, tista 'żżid iċ-ċansijiet tiegħek li tagħmel aktar profitti. Filwaqt li l-proċess tar-riċerka tal-kliem kjavi huwa fil-biċċa l-kbira manwali, jista 'jiġi msaħħaħ b'diversi metriċi.

Meta tiddefinixxi swieq profittabbli u tifhem l-intenzjoni tat-tfittxija, Ir-riċerka tal-kliem kjavi tista' tgħinek issib niċċa li tiġġenera ROI pożittiv. Din ir-riċerka tagħtik ħarsa statistika lejn l-imħuħ tal-utenti tal-internet u tippermettilek tottimizza l-kampanja AdWords tiegħek. L-għodda Keyword Planner ta’ Google tista’ tgħinek toħloq reklam ta’ suċċess għall-prodott jew is-servizz tiegħek. L-għan aħħari tar-riċerka tal-kliem kjavi huwa li toħloq impressjonijiet qawwija għal nies li diġà huma interessati fl-offerti tal-prodott/servizz tiegħek.

Ibbaġitjar

Jekk trid timmassimizza l-potenzjal tal-kampanja AdWords tiegħek, trid tkun taf kif tistabbilixxi baġit. Google jippermettilek li tistabbilixxi baġit għal kull kampanja. Tista 'tissettja baġit ta' kuljum, iżda huwa aħjar li wieħed iżomm f'moħħu li kampanja tista' tonfoq sa darbtejn il-baġit tagħha ta' kuljum fi kwalunkwe jum partikolari. Tista' tuża l-baġit ta' kuljum biex tiggruppa kampanji li għandhom karatteristiċi simili. Ukoll, iżomm f'moħħu li Google jmur biss fuq il-baġit ta 'kuljum tiegħek sa 30.4 darbiet fix-xahar.

Meta tibbaġitja għal Adwords, kun żgur li żżomm f'moħħok li l-baġit tar-reklami tiegħek imur s'issa biss. Jekk tonfoq aktar milli tiflaħ, x'aktarx li tispiċċa titlef il-flus. Barra minn hekk, inti tista 'tispiċċa b'CPA aktar baxx milli suppost mistenni. Biex tevita dan, ipprova uża kliem ewlieni negattiv. Dawn it-tipi ta' kliem prinċipali għandhom traffiku u rilevanza aktar baxxi. Madankollu, dawn iżidu l-punteġġ tal-kwalità tar-reklami tiegħek.

Mod ieħor kif tiffissa baġit għal AdWords huwa li tagħmel baġit kondiviż. Billi tuża baġit kondiviż, tista' tagħti aċċess għal kampanji multipli għall-istess ammont ta' flus. Madankollu, dan l-approċċ ma jippermettilekx issegwi aġġustamenti multipli tal-baġit fl-istess ħin. Minflok, tista' sempliċement tgħid li għandek $ X fil-baġit tiegħek u l-kampanja tiegħek tissellef dak l-ammont minn dak il-kont. Jekk ma tridx taqsam il-baġit tiegħek, tista 'tuża baġits trending, li jippermettulek taġġusta l-infiq fix-xahar totali tiegħek b'wieħed sa tliet darbiet fix-xahar.

Metodu standard tal-ibbaġitjar għall-Adwords huwa Cost-Per-Click (CPC). Ir-reklamar CPC jagħtik l-aħjar ROI għax tħallas biss meta xi ħadd jikklikkja fuq ir-reklam tiegħek. Huwa ferm irħas minn reklamar tradizzjonali, imma trid tħallas sakemm tara r-riżultati. Dan ifisser li inti tkun aktar kunfidenti fl-isforzi tiegħek u r-riżultat. Għandek tkun tista' tara li r-reklami tiegħek qed iġibulek il-bejgħ li qed tfittex.