Tag: Google Ads-Ratschlägen

ມີສາມວິທີທີ່ຈະໃຊ້ Adwords ສໍາລັບທຸລະກິດ SaaS ຂອງທ່ານ. ວິທີການເຫຼົ່ານີ້ເອີ້ນວ່າຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການໂຄສະນາ, ການຄົ້ນຄວ້າຄໍາຫລັກ, ແລະການປະມູນ. ຖ້າທ່ານຕ້ອງການເບິ່ງຜົນໄດ້ຮັບໄວ, ທ່ານຕ້ອງໃຫ້ແນ່ໃຈວ່າທ່ານກໍາລັງຈ່າຍຄ່າການຈະລາຈອນທີ່ມີຄຸນນະພາບ. ການນໍາໃຊ້ວິທີການນີ້ຈະຮັບປະກັນວ່າທ່ານຈ່າຍສໍາລັບການຄລິກທີ່ຕົວຈິງແລ້ວຈະໄດ້ຮັບການປ່ຽນເປັນຜູ້ນໍາ. ເພື່ອເລີ່ມຕົ້ນ, ທ່ານຄວນລວບລວມຂໍ້ມູນຫຼາຍເທົ່າທີ່ເປັນໄປໄດ້. ບົດຄວາມນີ້ຈະອະທິບາຍເຖິງຄວາມສໍາຄັນຂອງການຄົ້ນຄວ້າຄໍາຫລັກແລະວິທີການເພີ່ມປະສິດທິພາບການສະເຫນີລາຄາຂອງທ່ານ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການໂຄສະນາ

ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກຫຼື CPC ແມ່ນລາຄາທີ່ຜູ້ໂຄສະນາຈ່າຍໃນແຕ່ລະຄັ້ງທີ່ຜູ້ໃດຜູ້ຫນຶ່ງຄລິກໃສ່ໂຄສະນາຂອງພວກເຂົາ. CPCs ມີແນວໂນ້ມທີ່ຈະສູງໃນອຸດສາຫະກໍາທີ່ມີອັດຕາການປ່ຽນແປງສູງແລະຜູ້ໂຄສະນາທີ່ມີການແຂ່ງຂັນ. ໃນຂະນະທີ່ມີວິທີທີ່ຈະຫຼຸດລົງ CPC ຂອງທ່ານ, ບໍ່ມີວິທີທີ່ແນ່ນອນທີ່ຈະຫຼຸດລົງພວກມັນຢ່າງສົມບູນ. ນີ້ແມ່ນບາງສິ່ງທີ່ຄວນຈື່ໄວ້ໃນເວລາທີ່ເພີ່ມປະສິດທິພາບ CPCs ຂອງທ່ານ. ທໍາອິດ, ພິຈາລະນາວ່າເວັບໄຊຂອງເຈົ້າມີຄວາມກ່ຽວຂ້ອງແນວໃດກັບຕະຫຼາດເປົ້າໝາຍຂອງເຈົ້າ. ຖ້າເວັບໄຊທ໌ຂອງທ່ານບໍ່ກ່ຽວຂ້ອງກັບຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານ, CPC ຂອງທ່ານອາດຈະສູງເກີນໄປ.

ທີສອງ, ເຂົ້າໃຈຄວາມແຕກຕ່າງລະຫວ່າງອັດຕາຮາບພຽງແລະລາຄາທີ່ອີງໃສ່ການປະມູນຕໍ່ຄລິກ. CPC ອັດຕາຮາບພຽງແມ່ນງ່າຍຕໍ່ການຕິດຕາມກ່ວາ CPC ທີ່ອີງໃສ່ການສະເຫນີລາຄາ. CPCs ທີ່ອີງໃສ່ການປະມູນແມ່ນລາຄາແພງກວ່າ, ແຕ່ພວກເຂົາຍັງຖືກເປົ້າຫມາຍຫນ້ອຍ. ນອກຈາກນັ້ນ, ຜູ້ໂຄສະນາຕ້ອງພິຈາລະນາມູນຄ່າທີ່ເປັນໄປໄດ້ຂອງການຄລິກຈາກແຫຼ່ງໃດຫນຶ່ງ. CPC ສູງອາດຈະບໍ່ຈໍາເປັນຕ້ອງແປເປັນກະແສລາຍໄດ້ສູງ.

ໃບແຈ້ງໜີ້ CPC ຍັງມີຄວາມສ່ຽງຕໍ່ການໃຊ້ໃນທາງທີ່ຜິດ. ຜູ້ໃຊ້ອາດຈະຄລິກໃສ່ໂຄສະນາໂດຍບັງເອີນ. ນີ້ສາມາດເຮັດໃຫ້ຜູ້ໂຄສະນາມີຄ່າໃຊ້ຈ່າຍຢ່າງຫຼວງຫຼາຍ. ແນວໃດກໍ່ຕາມ, Google ພະຍາຍາມຈໍາກັດການໃຊ້ໃນທາງທີ່ຜິດໂດຍການບໍ່ຄິດຄ່າບໍລິການສໍາລັບການຄລິກທີ່ບໍ່ຖືກຕ້ອງ. ໃນຂະນະທີ່ມັນບໍ່ສາມາດຄວບຄຸມທຸກໆຄລິກ, ທ່ານສາມາດເຈລະຈາອັດຕາຕ່ໍາກວ່າ. ຕາບໃດທີ່ທ່ານເຕັມໃຈທີ່ຈະເຊັນສັນຍາໄລຍະຍາວກັບຜູ້ເຜີຍແຜ່, ທ່ານມັກຈະສາມາດເຈລະຈາອັດຕາຕ່ໍາກວ່າ.

ໃນໂລກຂອງການໂຄສະນາທີ່ຈ່າຍ, ຄ່າໃຊ້ຈ່າຍຂອງການຕະຫຼາດແມ່ນປັດໃຈສໍາຄັນ. ດ້ວຍຄ່າໃຊ້ຈ່າຍທີ່ຖືກຕ້ອງຕໍ່ການຄລິກ, ທ່ານ​ສາ​ມາດ​ເພີ່ມ​ປະ​ສິດ​ທິ​ຜົນ​ຕອບ​ແທນ​ຂອງ​ທ່ານ​ໃນ​ການ​ໃຊ້​ຈ່າຍ​ໂຄ​ສະ​ນາ​. ໂຄສະນາ CPC ເປັນເຄື່ອງມືທີ່ມີປະສິດທິພາບສໍາລັບທຸລະກິດຈໍານວນຫຼາຍ, ດັ່ງນັ້ນຄວາມເຂົ້າໃຈຫຼາຍປານໃດທີ່ທ່ານຈ່າຍຕໍ່ຄລິກສາມາດປັບປຸງການຕະຫຼາດຂອງທ່ານ. ແລະຕາບໃດທີ່ທ່ານຮູ້ວ່າຜູ້ຊົມຂອງທ່ານກໍາລັງຊອກຫາຫຍັງ, ມັນຈະເຮັດວຽກສໍາລັບທ່ານ. ນັ້ນແມ່ນເຫດຜົນທີ່ວ່າມັນເປັນສິ່ງສໍາຄັນຫຼາຍທີ່ຈະຮູ້ CPC ຂອງທ່ານ.

ການຄົ້ນຄວ້າຄໍາຫລັກ

ການເພີ່ມປະສິດທິພາບຂອງເຄື່ອງຈັກຊອກຫາ (SEO) ແມ່ນສິລະປະຂອງການເລືອກຄໍາທີ່ຖືກຕ້ອງແລະຫົວຂໍ້ເນື້ອຫາເພື່ອຈັດອັນດັບໃນ SERPs. ເມື່ອເຮັດຢ່າງຖືກຕ້ອງ, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. ຈື່ໄວ້, ທ່ານ​ຕ້ອງ​ການ​ທີ່​ຈະ​ສ້າງ​ຄວາມ​ປະ​ທັບ​ໃຈ​ທີ່​ຍືນ​ຍົງ​ກ່ຽວ​ກັບ​ຜູ້​ທີ່​ກໍາ​ລັງ​ຊອກ​ຫາ​ຜະ​ລິດ​ຕະ​ພັນ​ຫຼື​ການ​ບໍ​ລິ​ການ​ຂອງ​ທ່ານ​. ມັນດີທີ່ສຸດທີ່ຈະໃຊ້ຫຼາຍກວ່າຫນຶ່ງຄໍາສໍາຄັນ, ເຖິງແມ່ນວ່າ.

ມີຫຼາຍວິທີທີ່ຈະເຮັດການຄົ້ນຄວ້າຄໍາຫລັກ. ເປົ້າຫມາຍຕົ້ນຕໍແມ່ນເພື່ອເອົາຄວາມຄິດແລະກໍານົດຄໍາທີ່ມີທ່າແຮງທີ່ສຸດ. ຄໍາສໍາຄັນເຫຼົ່ານີ້ຖືກຈັດອັນດັບຕາມລໍາດັບມູນຄ່າແລະທ່າແຮງທີ່ຈະສ້າງການຈະລາຈອນ. ເມື່ອ​ທ່ານ​ໄດ້​ເຮັດ​ສິ່ງ​ນີ້​, ທ່ານສາມາດກ້າວໄປສູ່ຂັ້ນຕອນຕໍ່ໄປ – ການຂຽນເນື້ອຫາທີ່ໃຫ້ຄຸນຄ່າແກ່ນັກທ່ອງທ່ຽວ. ເຈົ້າຄວນຂຽນສະເໝີຕາມທີ່ເຈົ້າຕ້ອງການຂຽນ. ຫລັງ​ຈາກ​ນັ້ນ, ຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານມີແນວໂນ້ມທີ່ຈະມີບາງຄໍາຖາມທີ່ຄ້າຍຄືກັນກັບຄໍາຖາມທີ່ທ່ານກໍາລັງເວົ້າ.

ໃນຂະນະທີ່ການຄົ້ນຄວ້າຄໍາຫລັກສໍາລັບ Adwords ແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງຍຸດທະສາດການຕະຫຼາດໃດໆ, ມັນຍັງເປັນລັກສະນະທີ່ສໍາຄັນຂອງແຄມເປນທີ່ປະສົບຜົນສໍາເລັດ. ຖ້າການຄົ້ນຄວ້າຂອງເຈົ້າບໍ່ໄດ້ເຮັດຢ່າງຖືກຕ້ອງ, ທ່ານຈະສິ້ນສຸດການໃຊ້ເງິນຫຼາຍເກີນໄປໃນ PPC ແລະຂາດການຂາຍ. ແຕ່ມັນກໍ່ສໍາຄັນທີ່ຈະຈື່ໄວ້ວ່າການຄົ້ນຄວ້າຄໍາຫລັກຕ້ອງໃຊ້ເວລາແລະຄວາມພະຍາຍາມ. ຖ້າເຮັດຢ່າງຖືກຕ້ອງ, ທ່ານຈະມີການໂຄສະນາການໂຄສະນາທີ່ຈະປະສົບຜົນສໍາເລັດ!

ການປະມູນ

ມີຄໍາແນະນໍາຈໍານວນຫນ້ອຍທີ່ທ່ານຄວນຈື່ໄວ້ໃນເວລາປະມູນໃນ Adwords. ທໍາອິດແມ່ນເພື່ອຮັກສາງົບປະມານຂອງທ່ານຢູ່ທີ່ PS200 ຕໍ່ເດືອນ. ແນວໃດກໍ່ຕາມ, ຈໍານວນນີ້ອາດຈະແຕກຕ່າງກັນໄປຕາມ niche ຂອງທ່ານແລະຈໍານວນການເຂົ້າຊົມເວັບໄຊທ໌ທີ່ທ່ານກໍາລັງຄາດຫວັງປະຈໍາເດືອນ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາເດືອນຂອງທ່ານ, ແບ່ງມັນໂດຍສາມສິບເພື່ອໃຫ້ໄດ້ຄວາມຄິດຂອງງົບປະມານປະຈໍາວັນຂອງທ່ານ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາວັນຂອງທ່ານ, ຂັ້ນຕອນຕໍ່ໄປແມ່ນການຕັດສິນໃຈຫຼາຍປານໃດທີ່ຈະສະເຫນີລາຄາໃນແຕ່ລະມື້. ລະບົບການປະມູນຂອງ Google ເຮັດວຽກໂດຍການຄວບຄຸມການປະມູນສູງສຸດແລະຕ່ໍາສຸດໂດຍໃຊ້ CPC metric ສູງສຸດ. ຖ້າທ່ານບໍ່ແນ່ໃຈກ່ຽວກັບຄ່າໃຊ້ຈ່າຍທີ່ຖືກຕ້ອງຕໍ່ຄລິກສໍາລັບທຸລະກິດຂອງທ່ານ, ໃຊ້ເຄື່ອງມືການພະຍາກອນ Adwords.

ໃນຂະນະທີ່ການປະມູນໃນ Adwords ອາດຈະເບິ່ງຄືວ່າເປັນຄວາມຄິດທີ່ດີ, ມີບາງຂໍ້ເສຍປຽບທີ່ສໍາຄັນທີ່ຈະແຂ່ງຂັນກັບບໍລິສັດໃຫຍ່. ຖ້າທ່ານເປັນທຸລະກິດຂະຫນາດນ້ອຍ, ງົບປະມານການໂຄສະນາຂອງເຈົ້າບໍ່ໃຫຍ່ເທົ່າກັບບໍລິສັດແຫ່ງຊາດ, ສະນັ້ນຢ່າຄາດຫວັງວ່າຈະມີງົບປະມານດຽວກັນເພື່ອແຂ່ງຂັນກັບພວກເຂົາ. ເຖິງແມ່ນວ່າທ່ານສາມາດສະເຫນີລາຄາສູງ, ໂອກາດຂອງທ່ານທີ່ຈະໄດ້ຮັບຜົນຕອບແທນຈາກການລົງທຶນ (ROI) ຈາກແຄມເປນ Adwords ຂອງທ່ານແມ່ນຕໍ່າ.

ຖ້າຄູ່ແຂ່ງຂອງທ່ານໃຊ້ຊື່ແບຂອງທ່ານໃນການໂຄສະນາຂອງພວກເຂົາ, ໃຫ້ແນ່ໃຈວ່າທ່ານໃຊ້ສໍາເນົາໂຄສະນາທີ່ແຕກຕ່າງກັນ. ຖ້າທ່ານກໍາລັງປະມູນຕາມເງື່ອນໄຂຂອງຄູ່ແຂ່ງຂອງທ່ານ, ທ່ານມີຄວາມສ່ຽງຕໍ່ການຖືກຫ້າມຈາກ Google. ເຫດຜົນແມ່ນງ່າຍດາຍ: ຄູ່ແຂ່ງຂອງທ່ານອາດຈະປະມູນໃນເງື່ອນໄຂຂອງທ່ານ, ເຊິ່ງຈະສົ່ງຜົນໃຫ້ຄະແນນທີ່ມີຄຸນນະພາບຕ່ໍາແລະຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ. ນອກຈາກນັ້ນ, ຖ້າຄູ່ແຂ່ງຂອງເຈົ້າກໍາລັງປະມູນໃນເງື່ອນໄຂຂອງເຈົ້າ, ເຈົ້າອາດຈະໃຊ້ເງິນຂອງເຈົ້າໃສ່ຊຸດໂຄສະນາທີ່ບໍ່ມີຫຍັງກ່ຽວຂ້ອງກັບຊື່ແບຂອງເຈົ້າ.

ຄະແນນຄຸນນະພາບ

ຄະແນນທີ່ມີຄຸນນະພາບໃນ Adwords ເປັນປັດໃຈສໍາຄັນໃນເວລາທີ່ມັນມາກັບການວາງຕໍາແຫນ່ງທີ່ດີທີ່ສຸດສໍາລັບການໂຄສະນາຂອງທ່ານ. ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະຕິດຕາມຄະແນນຄຸນນະພາບຂອງທ່ານແລະປ່ຽນແປງການໂຄສະນາຂອງທ່ານຕາມຄວາມເຫມາະສົມ. ຖ້າທ່ານສັງເກດເຫັນວ່າ CTR ຂອງທ່ານຕໍ່າຫຼາຍ, ຫຼັງຈາກນັ້ນ, ທ່ານຄວນຢຸດການໂຄສະນາຂອງທ່ານແລະປ່ຽນຄໍາທີ່ໃຊ້ເປັນອັນອື່ນ. ຄະແນນຄຸນນະພາບຂອງທ່ານຈະສະທ້ອນເຖິງຄວາມພະຍາຍາມຂອງທ່ານໃນໄລຍະເວລາ, ດັ່ງນັ້ນທ່ານຄວນເຮັດທຸກຢ່າງທີ່ທ່ານສາມາດເຮັດໄດ້ເພື່ອເພີ່ມມັນ. ແນວໃດກໍ່ຕາມ, ຄະແນນຄຸນນະພາບໃນ Adwords ບໍ່ແມ່ນວິທະຍາສາດ. ມັນພຽງແຕ່ສາມາດຖືກປະເມີນຢ່າງຖືກຕ້ອງໃນເວລາທີ່ທ່ານມີການຈະລາຈອນແລະຂໍ້ມູນພຽງພໍເພື່ອກໍານົດວ່າຄະແນນທີ່ມີຄຸນນະພາບຄວນຈະເປັນແນວໃດ.

ຄະແນນຄຸນນະພາບໃນ Adwords ຖືກກໍານົດໂດຍສາມປັດໃຈ: ອັດຕາການຄລິກຜ່ານ, ການປະຕິບັດການໂຄສະນາ, ແລະຄວາມສໍາເລັດຂອງແຄມເປນ. ອັດຕາການຄລິກຜ່ານແມ່ນກ່ຽວຂ້ອງໂດຍກົງກັບຄະແນນຄຸນນະພາບຂອງທ່ານ, ສະນັ້ນການປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານສາມາດປັບປຸງປະສິດທິພາບການໂຄສະນາຂອງທ່ານ. ໂຄສະນາທີ່ປະຕິບັດບໍ່ດີຈະເຮັດໃຫ້ງົບປະມານຂອງເຈົ້າເສຍໄປແລະບໍ່ກ່ຽວຂ້ອງກັບຜູ້ຊົມເປົ້າຫມາຍຂອງເຈົ້າ. ຄະແນນຄຸນນະພາບສູງແມ່ນພື້ນຖານຂອງແຄມເປນ AdWords ທີ່ປະສົບຜົນສໍາເລັດ.

ກຸ່ມຄໍາສໍາຄັນສາມາດກວ້າງເກີນໄປສໍາລັບການໂຄສະນາຂອງທ່ານ, ເຮັດໃຫ້ມັນຖືກລະເລີຍໂດຍນັກທ່ອງທ່ຽວ. ໃຊ້ຄໍາທີ່ຖືກເປົ້າຫມາຍຫຼາຍຂຶ້ນສໍາລັບການໂຄສະນາການໂຄສະນາຂອງທ່ານ. ຄະແນນຄຸນນະພາບທີ່ສູງຂຶ້ນຈະຫມາຍຄວາມວ່າການໂຄສະນາຂອງທ່ານຈະໄດ້ຮັບຄວາມສົນໃຈຫຼາຍຂຶ້ນແລະມີຄວາມກ່ຽວຂ້ອງກັບຄວາມຕັ້ງໃຈຄົ້ນຫາຂອງຜູ້ຊົມຫຼາຍຂຶ້ນ.. ນອກຈາກນີ້, ພິຈາລະນານໍາໃຊ້ຫນ້າທີ່ດິນທີ່ມີຮູບພາບຂອງຜູ້ສູງອາຍຸ. ການທົດສອບແມ່ນສໍາຄັນ, ແລະການສ້າງການປ່ຽນແປງການໂຄສະນາຫຼາຍອັນຈະຊ່ວຍໃຫ້ທ່ານເພີ່ມປະສິດທິພາບປະສົບການຫນ້າທີ່ດິນຂອງທ່ານ.

ເພື່ອປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານ, ທ່ານຕ້ອງສ້າງການປະສົມປະສານທີ່ດີຂອງຄໍາທີ່ໃຊ້ແລະການໂຄສະນາ. ຄໍາສໍາຄັນທີ່ປະຕິບັດບໍ່ດີຕ້ອງຖືກນໍາໄປຫາຫນ້າດິນທີ່ມີຄຸນນະພາບຫຼືພວກມັນຈະຖືກທໍາລາຍ. ໂດຍການດໍາເນີນການນີ້, ທ່ານສາມາດປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານແລະໄດ້ຮັບຄ່າໃຊ້ຈ່າຍຕໍ່ຫນຶ່ງຄລິກທີ່ຕ່ໍາກວ່າ (CPC).

ການຕັ້ງເປົ້າໝາຍຄືນໃໝ່

ທ່ານອາດຈະຄຸ້ນເຄີຍກັບຄວາມສາມາດ retargeting ຂອງ Google, ແຕ່ບໍ່ແນ່ໃຈວ່າມັນເປັນແນວໃດ. Adwords retargeting ຊ່ວຍໃຫ້ທ່ານສາມາດບັນລຸຜູ້ໃຊ້ຢູ່ໃນເວັບໄຊທ໌ແລະເວທີອື່ນໆ. ມັນຍັງອະນຸຍາດໃຫ້ທ່ານກໍານົດກົດລະບຽບສໍາລັບຜູ້ທີ່ທ່ານເພີ່ມເຂົ້າໃນຜູ້ຊົມຂອງທ່ານ. ໂດຍການແບ່ງສ່ວນຜູ້ມາຢ້ຽມຢາມເວັບໄຊທ໌ຂອງເຈົ້າ, ທ່ານສາມາດເປົ້າຫມາຍຄວາມພະຍາຍາມໃນການຕະຫຼາດໃຫມ່ຂອງທ່ານ. ຄວາມຊັດເຈນຫຼາຍທ່ານສາມາດກ່ຽວກັບຜູ້ທີ່ເຫັນໂຄສະນາຂອງທ່ານ, ການຕັ້ງເປົ້າໝາຍໃໝ່ຂອງເຈົ້າຈະມີປະສິດທິພາບຫຼາຍຂຶ້ນ.

ມີຜົນປະໂຫຍດຫຼາຍຢ່າງທີ່ຈະ retargeting ກັບ Adwords, ແລະຫນຶ່ງໃນປະສິດທິພາບທີ່ສຸດແມ່ນຄວາມສາມາດໃນການສະແດງໂຄສະນາປະຊາຊົນໂດຍອີງໃສ່ກິດຈະກໍາອອນໄລນ໌ທີ່ຜ່ານມາຂອງພວກເຂົາ. ນອກເຫນືອຈາກການສະແດງໂຄສະນາຂອງທ່ານໂດຍອີງໃສ່ຜະລິດຕະພັນທີ່ພວກເຂົາໄດ້ເບິ່ງບໍ່ດົນມານີ້, Google Ads ຍັງສາມາດສະແດງໂຄສະນາໃຫ້ກັບຜູ້ທີ່ອອກຈາກກະຕ່າຊື້ເຄື່ອງຂອງເຂົາເຈົ້າຫຼືໃຊ້ເວລາຫຼາຍໃນການເບິ່ງຜະລິດຕະພັນຂອງທ່ານ. ແນວໃດກໍ່ຕາມ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສັງເກດວ່າ retargeting ກັບ Adwords ບໍ່ແມ່ນສໍາລັບຜູ້ເລີ່ມຕົ້ນ. ມັນສາມາດເປັນທາງເລືອກທີ່ດີສໍາລັບທຸລະກິດທີ່ມີງົບປະມານຂະຫນາດນ້ອຍ.

Retargeting ກັບ Adwords ສາມາດເປັນວິທີທີ່ມີປະສິດທິພາບໃນການພົວພັນກັບລູກຄ້າທີ່ມີຢູ່ແລ້ວເຊັ່ນດຽວກັນກັບການຊອກຫາໃຫມ່. Google Adwords ອະນຸຍາດໃຫ້ທ່ານວາງ Script tags ໃນເວັບໄຊທ໌ຂອງທ່ານ, ໃຫ້ແນ່ໃຈວ່າຄົນທີ່ເຄີຍເຂົ້າເບິ່ງເວັບໄຊທ໌ຂອງເຈົ້າຈະເຫັນໂຄສະນາຂອງເຈົ້າອີກເທື່ອຫນຶ່ງ. Retargeting ກັບ Adwords ຍັງສາມາດຖືກນໍາໃຊ້ໃນທົ່ວສະຖານທີ່ສື່ມວນຊົນສັງຄົມ, ເຊັ່ນເຟສບຸກ. ມັນສາມາດມີປະສິດທິພາບສູງສໍາລັບການເຂົ້າເຖິງລູກຄ້າໃຫມ່ແລະການເພີ່ມຍອດຂາຍ. ແນວໃດກໍ່ຕາມ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສັງເກດວ່ານະໂຍບາຍຂອງ Google ຫ້າມການນໍາໃຊ້ຂໍ້ມູນສ່ວນບຸກຄົນເພື່ອກໍານົດເປົ້າຫມາຍການໂຄສະນາ.

Retargeting ກັບການໂຄສະນາແມ່ນເປັນວິທີທີ່ມີປະສິດທິພາບເພື່ອເປົ້າຫມາຍລູກຄ້າທີ່ມີທ່າແຮງຫຼັງຈາກທີ່ພວກເຂົາອອກຈາກເວັບໄຊທ໌ຂອງທ່ານ. ໂດຍການຕິດຕາມ cookies ຂອງນັກທ່ອງທ່ຽວເຫຼົ່ານີ້, ໂຄສະນາຂອງທ່ານຈະສະແດງໂຄສະນາດຽວກັນກັບຄົນເຫຼົ່ານັ້ນທີ່ເຄີຍເຂົ້າເບິ່ງເວັບໄຊຂອງເຈົ້າ. ວິທີນີ້, ທ່ານສາມາດເຮັດໃຫ້ການໂຄສະນາຂອງທ່ານສະເພາະກັບຜະລິດຕະພັນທີ່ໄດ້ໄປຢ້ຽມຢາມຫຼ້າສຸດ. ມັນຍັງມີຄວາມສໍາຄັນທີ່ຈະໃຊ້ pixels ລວງເພື່ອສ້າງການໂຄສະນາເປົ້າຫມາຍໂດຍອີງໃສ່ຂໍ້ມູນທີ່ຄຸກກີໃຫ້ Google Ads.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. ໃນບົດຄວາມນີ້, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

ຈ່າຍຕໍ່ຄລິກ (PPC) ການໂຄສະນາ

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. ໂຊກດີ, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. ນອກຈາກນັ້ນ, you can even customize your campaigns by targeting users based on their location, device, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. ໃນທີ່ສຸດ, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. ວິທີນີ້, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (CPM) ການປະມູນ

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, ໃນອີກດ້ານຫນຶ່ງ, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. ແນວໃດກໍ່ຕາມ, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) ຫຼື CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

ສຸດທ້າຍ, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (CPA) ການປະມູນ

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. ແທນ, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (CPA) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, ແລະການຂາຍ. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. ວິທີນີ້, your ad spending won’t be as high as it could be. ດັ່ງນັ້ນ, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. ແນວໃດກໍ່ຕາມ, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, ຍົກ​ຕົວ​ຢ່າງ, you can create an AdWords campaign to attract new engineers.

ຄ່າໃຊ້ຈ່າຍ

You have probably heard about CPC (ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ) and CPM (cost per impression), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

ໂຊກດີ, AdWords provides many tools to help refine your target audience. Using demographics, ສະຖານທີ່, and device targeting, you can tailor your ads to reach a specific group of people. ຍົກ​ຕົວ​ຢ່າງ, you could target mobile users aged 18 ກັບ 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. ຍົກ​ຕົວ​ຢ່າງ, the most expensive keywords on Google are related to finance, insurance, and other industries that deal with vast amounts of money. Other popular keywords include education and “degree.” If you’re planning to enter these fields, expect to pay high CPCs. ເຊັ່ນດຽວກັນ, if you’re starting a treatment facility, be aware of high CPCs.

ຄຸນ​ລັກ​ສະ​ນະ

If you are using the advertising channel called AdWords for your business, you may be wondering if you are getting the best results possible. This article will discuss the features of Adwords that will ensure you are getting the most bang for your buck. You might also wonder if your agency is doing a good job managing it. Let us explore five of the most important features of Adwords to make the most of your marketing campaign.

Google has continued to focus on mobile and bid automation. ໄດ້ “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. ແນວໃດກໍ່ຕາມ, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. ໃນເວລານີ້, you can monitor the progress of your advertising campaign by clicking on the highlighted keywords. It’s important to understand the differences between the old and new dashboards to optimize your advertising budget.

Geographic targeting

When using Google Adwords, you have the option of setting up geographical targeting to ensure that your ads are only shown to users in a particular geographic area. Geotargeting will ensure that your ads are only shown to customers in the area you specify, which will increase your website conversions and Internet sales. You will only pay for the clicks of users who are relevant to your products and services. You can set up this type of advertising through your social networks or on search engines, so that you can target people based on where they live.

There are two types of geo-targeting available with Google Adwords: regional and hyperlocal. The first type of geo-targeting allows you to select a specific area within a country. Regional targeting is limited in scope, as each country has its own set of cities and regions. Some countries, ແນວໃດກໍ່ຕາມ, have a wider choice. ຕົວ​ຢ່າງ, in the United States, Congressional districts can be targeted with Google Adwords. ແນວໃດກໍ່ຕາມ, Congressional districts are an excellent choice for Politicians. Unlike counties, you can also specify a specific area within a city, such as a neighborhood, to narrow your audience.

As with any new marketing strategy, geo-targeting can increase your conversion rates. ແນວໃດກໍ່ຕາມ, you should keep in mind that there are some limitations to this option, and you need to know how to implement it in your campaign. While it may sound like a good option for local businesses, it may not be the right solution for global brands. ໃນທີ່ສຸດ, geo-targeting is not a substitute for an effective international SEO strategy.

Keywords with high search volume

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. It is important to know which keywords have high search volume, as these are the most competitive and likely to generate the most exposure and impression share. Here are some tips on how to choose the right keywords for your business. Using these keywords will help you achieve better rankings in SERPs. Here are some tips on selecting the right keywords:

Before deciding on your keywords, make a list of related words. Brainstorming is a crucial step in keyword research. Write down any word that pops into your head. Select the words that make sense for your business and use them in your advertising campaigns. If you can’t come up with anything on your own, list the keywords you’re interested in further research. ຍົກ​ຕົວ​ຢ່າງ, you might want to use a word such as “salty” in ad campaigns.

Look at search volumes month-by-month. A seasonal keyword may have a big spike in search volume in October, but low search volume until October. Plan your content based on these keywords all year round. To determine seasonal keywords, you can use Google Trends data or Clickstream data. A keyword’s search volume may be seasonal in different countries. If you’re using Adwords as your primary source of traffic, make sure to include it in your content.

ຮູບແບບການປະມູນ

When you’re trying to optimize your budget on Adwords, there are two basic ways to do it. ທໍາອິດ, you can use conversion actions to help you set the bids. By stacking conversion actions, you can make one primary action $10 and another secondary action $20. ຍົກ​ຕົວ​ຢ່າງ, a lead is worth $10, a sales qualified lead is worth $20, and a sale is worth $50. By using value-based bidding, you spend more on profitable customers while spending less on lower conversion value ones.

Bidding to value is a better option because it forces Google to focus on the quality of ad impressions. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. ເພີ່ມ​ເຕີມ, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. ແນວໃດກໍ່ຕາມ, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. ເພາະສະນັ້ນ, a lower CPC will make your budget go farther.

The success of your online business depends on your marketing reach and customer engagement. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Read on to learn about these key areas. It’s never too early to start using PPC platforms, ລວມທັງ AdWords. Here are some important tips and tricks to get you started:

ການຄົ້ນຄວ້າຄໍາຫລັກ

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Using the Google Keyword Planner can help you determine the number of searches for the keywords you’re considering, how much each keyword costs, and even suggests other words and phrases to use. ເມື່ອເຮັດຢ່າງຖືກຕ້ອງ, this research will help you create a targeted campaign that is relevant to your target market. Keeping in mind that the more specific your keyword research is, the more targeted your ads will be.

One of the most popular and effective ways to start researching keywords is to use Google Keyword Planner. This tool shows search volumes for keywords by month. If your keywords are high in summer traffic, you should target them in that time. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Once you’ve narrowed down your list of keywords, you can begin generating content based on those searches.

While implementing your keyword research, you should consider what you want your website to accomplish. ວິທີນີ້, you’ll know exactly what your target audience is searching for. You should also consider their search intent – are they informational, navigational, or transactional? Using the Google Keyword Planner, you can get an idea of popular keywords for your niche. You should also check whether these keywords relate to your website. Using keywords in the right context will ensure your ads are seen by the right people.

To create an effective keyword strategy, you should also research your competitors’ websites. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Using Google’s keyword planner, you’ll be able to discover which keywords are driving the most traffic to your competitors. You can then use this information to create a competitive keyword strategy. ວິທີນີ້, you can use this strategy to improve your website’s ranking on Google.

ຄະແນນຄຸນນະພາບ

Quality score for Adwords is one of the most important factors to make your ads more relevant. ຄຳສັບ’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. The higher your quality score, the more relevant your ads will be to your audience and ultimately your conversion rate. Here are some ways to improve your ad quality score. We’ll discuss some of the most common factors that influence your ad’s quality score.

A good way to increase your quality score is to monitor the conversion rate of your ads. Pay close attention to your quality score and eliminate those adverts with a low CTR. Try changing your headline to increase the conversion rate of your ads. ຈາກນັ້ນ, try a new ad campaign with a different ad copy. This will increase your quality score significantly. To improve your conversion rate, focus on improving these three components:

A low Quality Score can raise your Cost Per Click (CPC). It can vary based on the keywords that you target, but a high Quality Score can lower your CPC. To be honest, it can be difficult to observe the effect of Quality Score, but it will become clear over time. There are many other benefits to a high Quality Score. Keep in mind that these advantages are cumulative over time. You should not try to make one change overnight – the effect will build itself over time.

The highest Quality Score will improve your ad’s visibility in the search results. Google rewards advertisers who are able to create high-quality ads. And a low-quality ad can hurt your business. If you have the budget to make these changes, consider hiring an ad writer. Your campaign will be more successful and cost-effective if your Quality Score is high. ດັ່ງນັ້ນ, take note: Quality score is not something to be taken lightly.

CPC

The cost per click (CPC) of an Adwords ad varies depending on several factors. The keyword and industry you are targeting determine the CPC. This determines how much money you’ll have to pay to run your campaign. Below are some of the factors that determine CPC. ອ່ານຕໍ່ໄປເພື່ອຮຽນຮູ້ເພີ່ມເຕີມ. -What’s the audience you want to target? What type of products or services will your ads appeal to?

-How much do you want to pay per click? The amount you bid should not be more than your break-even point. Setting your max CPC too high will result in many conversions, which will ultimately reduce your ROI and sales. ເຊັ່ນດຽວກັນ, lowering the maximum CPC amount will lower your ROI, but result in fewer sales. CPC is important because Google places your ads higher in search results if they have a higher Ad Rank.

-How much should you spend per click? While CPC is important for earning conversions, CPM is better for maximizing your ROI. Generally, you can earn more per click with a lower CPC. ແນວໃດກໍ່ຕາມ, if you are targeting a low CPC, it will be easier to get a higher ROI. The best way to optimize your Adwords budget is to determine the average cost per click and calculate your cost per thousand.

-CPC is determined by the keyword you are targeting and the cost per click that your ad will receive. There are many factors that will impact the CPC of your ad, including keyword relevancy, landing page quality, and contextual factors. If you are targeting branded keywords, a high Quality Score can bring you a profitable return on your PPC campaign. ໃນທີ່ສຸດ, your goal is to increase your CPC as much as possible, without going broke.

ການຕະຫຼາດໃໝ່

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. You can also create dynamic remarketing ads based on feeds to reach past visitors. Using remarketing can give you the opportunity to convert one-time visitors into repeat customers. To learn more about this technique, ອ່ານຕໍ່. This article outlines the benefits and uses of remarketing with AdWords. It may be an option worth considering for your business.

Remarketing is an effective way to remind visitors of your products or services. You can create different ad variations based on the type of product that they have previously viewed on your site. ຍົກ​ຕົວ​ຢ່າງ, you can target visitors who visited a cart page on day seven or 15 or only those who viewed the page on day seven. By targeting your audience based on their behavior, you can increase your conversion rate and ROI.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

If you’re wondering how much you’re spending on Cost per click for Adwords, ເຈົ້າ​ບໍ່​ໄດ້​ຢູ່​ຄົນ​ດຽວ. Most people spend upwards of $4 per click on ads. ແລະ, with the right research, you can lower that number considerably. Several techniques can help you do so. ທໍາອິດ, geo-target your ads. This will allow you to display ads to specific types of mobile devices. Secondly, you can limit the number of ads that show up on a given page, so that only relevant ones are shown to your visitors.

AdWords’ CPC is relatively low for many industries. The average CPC for a search on Google is about $1 ແລະ $2, but can reach $50 if you want to be more targeted. ຂຶ້ນກັບອຸດສາຫະກໍາຂອງທ່ານ, your bid amount, and your competitors’ bids, you can spend hundreds or even thousands of dollars a day on AdWords. ຢ່າງໃດກໍຕາມ, remember that even with Google’s free tools, you can still make money from advertising.

Another method of increasing your bid is by increasing your bid. ແນວໃດກໍ່ຕາມ, it’s worth noting that keyword bidding varies from industry to industry. If you’re in the finance industry, your average conversion rate is about 2.70%. For industries like e-commerce and insurance, the average is below two percent. ໃນ​ກໍ​ລະ​ນີ​ໃດ​ກໍ​ຕາມ, it’s crucial to monitor your campaigns carefully and adjust your bid accordingly. And don’t forget to use Google Sheet to track your campaigns.

While quality score and CPC are important for your AdWords campaign, you should also consider your keyword placement and landing page. AdWords’ Quality Score is a measure of the relevance of your content to searchers. The higher your CTR, the more likely it will be that your ad will get clicked. If your landing page isn’t relevant, your ad will be buried in the SERPs.

There are several important considerations when you’re using Adwords for your website. Knowing the costs, bidding for keywords, and conversion tracking are all crucial to making the most of this online marketing program. The information in this article will help you get started in no time. You can also use the tips from the article to learn more about other aspects of Adwords. This article will give you a basic overview of the process, from keyword research to bidding to conversion tracking.

ການຄົ້ນຄວ້າຄໍາຫລັກ

One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.

After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. ນອກຈາກນີ້, avoid using keywords that are saturated with competition. Keyword research can also help you find recurring themes within your niche. When writing for an online publication, use keyword research to identify recurring themes within your industry.

If you’re using paid advertising to promote your website, keyword research is essential. Knowing your target audience’s search behavior is vital for your business. Use this knowledge to write relevant content for your audience. Keep in mind that there are different types of people who look for the same information as you do. If your audience uses the same terms, you’ll have a better chance of being found on SERPs. A key benefit to keyword research is that it can help you determine which keywords are most effective for your advertising campaign.

Understanding your target audience is essential for maximizing your online presence. If you use general keywords, you’ll likely be targeting a larger audience than you intended. By knowing your target audience’s needs, you can create keyword lists and strategies to meet their needs. With a little help from keyword research, you can create strategies to match your products and services with their needs. You’ll be amazed at how much you can improve your website’s search engine ranking and maximize your sales.

Bidding for keywords

Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Keyword level bidding is more flexible and is ideal for maximizing the bid for the desired outcome of the campaign. Keyword expansion is also possible and can increase the bid for the entire ad group. Using ad groups and keyword bidding is easy to manage. You can also use ad group bidding for the first few days of your campaign to test out various strategies.

For each keyword, you can adjust the bid amount by changing the number of ads displayed for that keyword. Increasing the bid on the main keyword may improve your position in the ad group. ເຊັ່ນດຽວກັນ, lowering the bid for the ad group may reduce the cost-per-conversion. You must also monitor the time to close to make the best bid for the keyword. The goal is to save money without sacrificing conversions.

When bidding for a keyword in Adwords, the amount paid is based on the popularity of the keyword. A keyword has the potential to drive a lot of traffic if the searcher types in the keyword in question. A good keyword choice should be relevant to the audience. By targeting the right audience, you can reach a larger audience and build a strong PPC campaign. ນອກຈາກນັ້ນ, a keyword bidding campaign can be managed by an expert agency, such as Deksia.

Once you’ve optimized your ad, monitor the results and make adjustments as necessary. When you run paid ads, make sure to target relevant keywords and evaluate their performance periodically to ensure that the results are optimal. By following the tips above, you’ll be on the right track to reach your goals. Just keep in mind that your goal should be relevant and achievable. Just remember to adjust your bids if necessary.

ຄ່າໃຊ້ຈ່າຍ

The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “ລະດັບ,” two categories that can be considered highly competitive. People who are looking to break into the education and treatment industry should expect high CPCs. Companies that deal in health care and medicine should be aware of this as well. Aside from healthcare, insurance companies and financial firms spend the most on AdWords.

Another factor to consider when calculating the cost of Adwords is conversion rate. A conversion rate is a percentage of a click’s cost that results in an action. ຍົກ​ຕົວ​ຢ່າງ, if someone clicks on a link to sign up for an email subscription, an AdWords user can create a unique code to track the email subscriptions for that particular visitor. This code will send periodic pings to AdWords servers to correlate data. Once the data is compiled, the cost of each conversion is divided by the total number of clicks.

Average costs of click vary widely and depend on keyword and industry. On the search network, average CPCs are around $2.32. On the display network, they are $0.58. For more information on these metrics, visit our AdWords metrics article. One way to save money on AdWords is to use keywords that have a high Quality Score. High Quality Score keywords earn better ad rankings and save money.

If you’re running a PPC campaign with Google, it’s critical to understand the cost per click. Google has a suite of tools that helps businesses monitor and measure the effectiveness of their advertising. This includes Google’s own Google Analytics software, which measures the cost per click. But before deciding to use this tool, make sure that you’re fully aware of the cost and duration of each campaign. ເພີ່ມ​ເຕີມ, a company’s marketing budget will likely determine the amount of money it costs to use PPC advertising.

ການຕິດຕາມການປ່ຽນແປງ

Conversion tracking in AdWords has several advantages. ທໍາອິດ, it can increase your conversion numbers retrospectively, by crediting the last click and the transaction date. ທີສອງ, it allows you to track post-conversions, or conversions that have not occurred in the first week of checking the statistics. ສໍາລັບການນີ້, you will want to create a tracking cookie that will last at least thirty days. The longer the cookie, ດີກວ່າ, as it will help you track all of the conversions made.

When setting up Website or Call On-Site conversions, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 ມື້. You can also select a Custom value, which will track visitors for any length of time. To track conversions, you’ll need to know which ads are getting the most traffic.

The conversion tracking in Adwords can be set up to measure the number of phone calls that occur after clicking your ad. You can choose from a range of options based on what your conversions look like. Website conversions, ຍົກ​ຕົວ​ຢ່າງ, include purchases and sign-ups. Phone calls, ໃນອີກດ້ານຫນຶ່ງ, can include phone calls that originate from your ad and then end up on the customer’s phone. For these kinds of conversions, you’ll need a phone number for the conversion to be tracked.

Conversion tracking in AdWords does not work with customers who don’t have cookies enabled. Even though most internet users browse with cookies enabled, they can still disable the conversion tracker cookie. You can also use a conversion tracking plugin in AdWords to change the conversion code. If you’re still having problems, consider contacting an advertising agency or a website developer. They’ll be happy to help.

ຄໍາສໍາຄັນທາງລົບ

You’ve probably heard of negative keywords in Adwords, but how exactly do you use them? What’s the best way to use them? Well, it’s actually quite simple. ທໍາອິດ, you need to create a shared set of negative keywords. ຈາກນັ້ນ, you can start adding negative keywords to your campaign. ວິທີນີ້, you’ll be able to avoid wasting money on ad campaigns that don’t convert.

When you’re building your list, be sure to choose the right types of negative keywords. These are terms that are semantically connected, but are not related to your products or services. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.

When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.

To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. ວິທີນີ້, you can tailor your keywords and communicate with relevant people. ແນວໃດກໍ່ຕາມ, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.

ຖ້າທ່ານໃຫມ່ກັບ Adwords, ມັນດີທີ່ສຸດທີ່ຈະຮັກສາສິ່ງທີ່ງ່າຍດາຍ. ຢ່າພະຍາຍາມເຮັດຫຼາຍກວ່າເວທີທີ່ອະນຸຍາດໃຫ້. ແລະມີຄວາມອົດທົນ – ມັນຈະໃຊ້ເວລາເພື່ອໃຫ້ຕີນຂອງເຈົ້າປຽກ. ບົດຄວາມນີ້ຈະແນະນໍາທ່ານຜ່ານຂັ້ນຕອນທໍາອິດເພື່ອເລີ່ມຕົ້ນແຄມເປນຂອງທ່ານ. ມີຫຼາຍສໍາລັບ Adwords ຫຼາຍກ່ວາພຽງແຕ່ຕັ້ງແຄມເປນ, ແນວໃດກໍ່ຕາມ. ສືບຕໍ່ອ່ານເພື່ອຮຽນຮູ້ເພີ່ມເຕີມກ່ຽວກັບການໂຄສະນາການທົດສອບ Split ແລະການເພີ່ມປະສິດທິພາບຫນ້າທີ່ດິນ.

ການຄົ້ນຄວ້າຄໍາຫລັກ

ເມື່ອນໍາໃຊ້ການໂຄສະນາຈ່າຍຕໍ່ຄລິກເພື່ອສົ່ງເສີມເວັບໄຊທ໌ຂອງທ່ານ, ການຄົ້ນຄວ້າຄໍາສໍາຄັນແມ່ນສໍາຄັນ. ໂດຍການເຂົ້າໃຈສິ່ງທີ່ລູກຄ້າກໍາລັງຊອກຫາອອນໄລນ໌, ທ່ານສາມາດສ້າງເນື້ອຫາທີ່ກ່ຽວຂ້ອງ. ມັນຍັງຊ່ວຍໃຫ້ທ່ານເປົ້າຫມາຍຜູ້ຊົມສະເພາະ, ເຊັ່ນ: ຜູ້ທີ່ເຮັດວຽກໃນອຸດສາຫະກໍາທາງການແພດຫຼືຜູ້ທີ່ສົນໃຈໃນການຜ່າຕັດກະດູກສັນຫຼັງ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າຕະຫຼາດເປົ້າຫມາຍຂອງທ່ານແມ່ນແພດຜ່າຕັດກະດູກສັນຫຼັງ, ທ່ານສາມາດເປົ້າຫມາຍໃຫ້ເຂົາເຈົ້າມີການໂຄສະນາເປົ້າຫມາຍ. ການນໍາໃຊ້ Google Keyword Planner ສາມາດຊ່ວຍທ່ານຊອກຫາຄໍາທີ່ຖືກຕ້ອງ.

ທໍາອິດ, ໃຊ້ເຄື່ອງມືຄໍາຫລັກທີ່ຊ່ວຍໃຫ້ທ່ານຄົ້ນຫາຫົວຂໍ້ຕ່າງໆ, ຄໍາຖາມ, ແລະຊຸມຊົນທີ່ກ່ຽວຂ້ອງກັບເວັບໄຊທ໌ຂອງທ່ານ. Bing ແມ່ນເຄື່ອງຈັກຊອກຫາທີ່ໃຫຍ່ທີ່ສຸດອັນດັບສອງໃນໂລກ, ການປຸງແຕ່ງ 12,000 ລ້ານຄົ້ນຫາທຸກໆເດືອນ. ເມື່ອທ່ານໄດ້ເລືອກຄໍາສໍາຄັນຂອງທ່ານ, ທ່ານສາມາດຂຽນເນື້ອຫາທີ່ໃຊ້ຂໍ້ກໍານົດເຫຼົ່ານີ້. ນີ້ຈະເພີ່ມໂອກາດຂອງການດຶງດູດນັກທ່ອງທ່ຽວໃຫມ່, ການເພີ່ມການເຂົ້າຊົມເວັບໄຊທ໌ຂອງທ່ານ. ຫຼັງຈາກການຄົ້ນຄວ້າຄໍາຫລັກ, ເລືອກສິ່ງທີ່ດີທີ່ສຸດສໍາລັບເນື້ອຫາຂອງທ່ານ.

ເຄື່ອງມືອື່ນສໍາລັບການຄົ້ນຄວ້າຄໍາຫລັກແມ່ນ Ahrefs. ເຄື່ອງມືຟຣີນີ້ໃຫ້ຂໍ້ມູນລະອຽດກ່ຽວກັບຄໍາສໍາຄັນ, ລວມທັງປະລິມານການຄົ້ນຫາຂອງພວກເຂົາ, ການແຂ່ງຂັນ, ແລະການເຂົ້າຊົມເວັບໄຊທ໌. ມັນຍັງສາມາດບອກທ່ານວ່າຄູ່ແຂ່ງໃດທີ່ມີປະລິມານການຄົ້ນຫາສູງກວ່າແລະກໍາລັງໃຊ້ກົນລະຍຸດອື່ນໆເພື່ອຈັດອັນດັບສູງໃນເຄື່ອງຈັກຊອກຫາ.. ໃຫ້ແນ່ໃຈວ່າການທົບທວນຄືນເວັບໄຊທ໌ຄູ່ແຂ່ງກ່ອນທີ່ຈະເລືອກຄໍາສໍາຄັນເພື່ອເປົ້າຫມາຍ. ໂດຍບໍ່ຄໍານຶງເຖິງເປົ້າຫມາຍຂອງທ່ານ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະເຂົ້າໃຈການແຂ່ງຂັນແລະວິທີທີ່ພວກເຂົາຈັດອັນດັບສໍາລັບຄໍາທີ່ທ່ານເລືອກ.

ຂັ້ນຕອນທີ່ສໍາຄັນທີ່ສຸດໃນການຄົ້ນຄວ້າຄໍາຫລັກແມ່ນເພື່ອຮູ້ຈັກຜູ້ຊົມຂອງທ່ານ. ທ່ານຕ້ອງການດຶງດູດຄວາມສົນໃຈຂອງຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານ, ແລະຮູ້ວ່າພວກເຂົາກໍາລັງຊອກຫາຫຍັງຈະຊ່ວຍໃຫ້ທ່ານເຮັດແນວນັ້ນ. ນີ້ສາມາດເຮັດໄດ້ໂດຍໃຊ້ເຄື່ອງມືຄໍາຫລັກທີ່ບໍ່ເສຍຄ່າເຊັ່ນເຄື່ອງມືຄໍາຫລັກຂອງ Google, ຫຼືເຄື່ອງມືຄົ້ນຄ້ວາຄໍາທີ່ໃຊ້ຈ່າຍເຊັ່ນ Ahrefs. ທ່ານສາມາດນໍາໃຊ້ຂໍ້ມູນນີ້ເພື່ອຂຽນຂໍ້ຄວາມໃຫມ່ທີ່ກ່ຽວຂ້ອງກັບຜູ້ຊົມຂອງທ່ານ. ນີ້ແມ່ນເຄື່ອງມືທີ່ບໍ່ມີຄ່າທີ່ຈະໃຊ້ສໍາລັບການສ້າງເນື້ອຫາໃຫມ່.

ເປົ້າໝາຍແຄມເປນ AdWords

Google ໃຫ້ຄໍາແນະນໍາປະເພດຕ່າງໆເພື່ອຊ່ວຍໃຫ້ທ່ານເລືອກການໂຄສະນາທີ່ມີປະສິດທິພາບທີ່ສຸດສໍາລັບເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານສາມາດເລືອກລະຫວ່າງເປົ້າໝາຍການແປງມາດຕະຖານ ແລະແບບກຳນົດເອງ, ແລະພວກມັນເປັນປະໂຫຍດສໍາລັບຍຸດທະສາດການປະມູນ. ຖ້າທ່ານມີຮ້ານຂາຍເສື້ອຜ້າອອນໄລນ໌, ຕົວ​ຢ່າງ, ເຈົ້າອາດຈະຕ້ອງການໃຊ້ເປົ້າໝາຍການແປງແບບກຳນົດເອງເພື່ອເພີ່ມຈຳນວນລາຍຮັບທີ່ເຈົ້າສ້າງ. ຈາກນັ້ນ, ທ່ານສາມາດເພີ່ມການປະຕິບັດການປ່ຽນໃຈເຫລື້ອມໃສເຊັ່ນການຕື່ມແບບຟອມນໍາຫຼືການຊື້ຜະລິດຕະພັນ. ເພື່ອສ້າງແຄມເປນ Adwords ສໍາລັບຮ້ານເສື້ອຜ້າ, ປະຕິບັດຕາມຄໍາແນະນໍາເຫຼົ່ານີ້.

ກ່ອນທີ່ຈະເປີດຕົວແຄມເປນ Google Adwords, ກໍານົດງົບປະມານທີ່ທ່ານເຕັມໃຈທີ່ຈະໃຊ້. ກົດລະບຽບທີ່ດີແມ່ນການໃຊ້ຈ່າຍຢ່າງຫນ້ອຍ $20-$50 ມື້​ຫນຶ່ງ. ທ່ານອາດຈະຕ້ອງໃຊ້ຈ່າຍຫຼາຍຫຼືຫນ້ອຍຂຶ້ນກັບການແຂ່ງຂັນຂອງຄໍາທີ່ໃຊ້ແລະ CPC ຄາດຄະເນ. ທ່ານກໍ່ຄວນຮູ້ຄ່າໃຊ້ຈ່າຍໃນການໄດ້ຮັບລູກຄ້າຫຼືຜູ້ນໍາກ່ອນທີ່ຈະກໍານົດງົບປະມານ. ແນວໃດກໍ່ຕາມ, ມັນຍັງມີຄວາມສໍາຄັນທີ່ຈະກໍານົດເປົ້າຫມາຍທີ່ແທ້ຈິງແລະເຮັດໃຫ້ການປັບຕົວເພື່ອໃຫ້ຜົນໄດ້ຮັບສູງສຸດ.

ແຍກໂຄສະນາການທົດສອບ

ເມື່ອທ່ານກໍາລັງແບ່ງປັນການທົດສອບການໂຄສະນາໃນ Adwords, ທ່ານສາມາດເລືອກສອງສະບັບໂຄສະນາທີ່ມີລັກສະນະທີ່ແຕກຕ່າງກັນ. ຕົວ​ຢ່າງ, ໃນການໂຄສະນາທໍາອິດ, ເຈົ້າອາດຈະໃຊ້ຕົວພິມໃຫຍ່ຕົວອັກສອນທຳອິດໃນຂະນະທີ່ຕົວທີສອງ, ແລະໃນທາງກັບກັນ. ເພີ່ມ​ເຕີມ, ທ່ານສາມາດປ່ຽນ URL ສະແດງຜົນສໍາລັບທັງສອງສະບັບໂຄສະນາ. ວິທີນີ້, ເຈົ້າຈະສາມາດເຫັນໄດ້ວ່າໂຄສະນາໃດມີປະສິດທິພາບກວ່າ. ຈາກນັ້ນ, ທ່ານສາມາດເລືອກການໂຄສະນາທີ່ຈະໃຊ້.

ເພື່ອກໍານົດວ່າໂຄສະນາໃດປະຕິບັດໄດ້ດີກວ່າອັນອື່ນ, ທ່ານສາມາດນໍາໃຊ້ຊອບແວການທົດສອບການແບ່ງປັນ. ບັນດາໂຄງການຊອບແວເຫຼົ່ານີ້ຊ່ວຍໃຫ້ທ່ານເຫັນຕົວຊີ້ວັດຕ່າງໆ, ເຊັ່ນ: ລາຍໄດ້ແລະການແປງ. metrics ເຫຼົ່ານີ້ແມ່ນສໍາຄັນຕໍ່ກັບຄວາມສໍາເລັດຂອງທຸລະກິດຂອງທ່ານ, ສະນັ້ນເລືອກທີ່ມີຜົນກະທົບໂດຍກົງກັບຜົນໄດ້ຮັບຂອງທ່ານ. ຍົກ​ຕົວ​ຢ່າງ, ທ່ານສາມາດວິເຄາະແຫຼ່ງທີ່ແຕກຕ່າງກັນຂອງການເຂົ້າຊົມເວັບໄຊທ໌ແລະກໍານົດວ່າອັນໃດທີ່ນໍາໄປສູ່ລາຍໄດ້ຫຼາຍທີ່ສຸດ. ຊອບແວການທົດສອບການແບ່ງປັນຈະສະແດງໃຫ້ທ່ານຮູ້ວ່າແຫຼ່ງການຈະລາຈອນໃດເປັນປະໂຫຍດທີ່ສຸດຕໍ່ທຸລະກິດຂອງທ່ານ.

ຫຼັງຈາກເລືອກຕົວແປໂຄສະນາ, ມັນແມ່ນເວລາທີ່ຈະວິເຄາະຜົນໄດ້ຮັບ. ເພື່ອເຮັດແນວນັ້ນ, ໄປ​ຫາ “ເບິ່ງປະຫວັດການປ່ຽນແປງ” ແລະຊອກຫາວັນທີແລະເວລາທີ່ແຕ່ລະຊຸດໂຄສະນາຖືກດັດແກ້. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າທ່ານປ່ຽນແປງການໂຄສະນາຂໍ້ຄວາມຂອງທ່ານໃນເດືອນກັນຍາ 23 ທີ່ 7:34 ໂມງແລງ, ໃຫ້ຄລິກໃສ່ “ສະ​ແດງ​ລາຍ​ລະ​ອຽດ” link ເພື່ອເບິ່ງເວລາ ແລະວັນທີທີ່ແນ່ນອນທີ່ທ່ານເຮັດການປ່ຽນແປງ.

ເພື່ອແບ່ງປັນການທົດສອບການໂຄສະນາໃນເຟສບຸກ, ໃຫ້ແນ່ໃຈວ່າເລືອກງົບປະມານທີ່ໃຫ້ຜົນໄດ້ຮັບ. ເຟສບຸກມີງົບປະມານຕໍາ່ສຸດທີ່ແລະແນະນໍາທີ່ທ່ານຕ້ອງປະຕິບັດຕາມ. ຈາກນັ້ນ, ແບ່ງງົບປະມານໃຫ້ເທົ່າທຽມກັນລະຫວ່າງສອງຊຸດໂຄສະນາ. ເພື່ອໃຫ້ໄດ້ຜົນທີ່ຖືກຕ້ອງກວ່າ, ໃຫ້ແນ່ໃຈວ່າການກວດສອບຄວາມສໍາຄັນທາງສະຖິຕິຂອງຄວາມແຕກຕ່າງ. ຖ້າທ່ານບໍ່ແນ່ໃຈ, ໃຊ້ຄ່າໃຊ້ຈ່າຍຕໍ່ຕົວວັດແທກການປ່ຽນແປງ. ຄ່າໃຊ້ຈ່າຍສະເລ່ຍຕໍ່ການຄລິກສໍາລັບຊຸດໂຄສະນາທັງສອງອາດຈະສູງແລະໃນທາງກັບກັນ.

ການເພີ່ມປະສິດທິພາບຫນ້າທີ່ດິນ

ການທົດສອບປະສິດທິພາບຂອງອົງປະກອບຕ່າງໆຂອງຫນ້າທີ່ດິນຂອງທ່ານແມ່ນກຸນແຈເພື່ອເພີ່ມປະສິດທິພາບທີ່ມີປະສິດທິພາບ. ວິທີຫນຶ່ງທີ່ຈະວັດແທກປະສິດທິພາບຂອງອົງປະກອບທີ່ແຕກຕ່າງກັນແມ່ນໂດຍໃຊ້ແຜນທີ່ຄວາມຮ້ອນ. ສິ່ງເຫຼົ່ານີ້ສາມາດສະແດງໃຫ້ທ່ານເຫັນບ່ອນທີ່ຄົນຄລິກໃສ່ຫນ້າຂອງທ່ານ, ບໍ່ວ່າຈະເປັນການລະເລີຍການໂທຫາການປະຕິບັດຫຼືສຸມໃສ່ອົງປະກອບອື່ນໆທີ່ບໍ່ຈໍາເປັນ. ໂດຍການຕິດຕາມພຶດຕິກໍາຂອງຜູ້ເຂົ້າຊົມ, ທ່ານ​ຈະ​ສາ​ມາດ​ປັບ​ປຸງ​ການ​ປັບ​ປຸງ​ເວັບ​ໄຊ​ຂອງ​ທ່ານ​. ໃນຂະນະທີ່ແຜນທີ່ຄວາມຮ້ອນແມ່ນຫນຶ່ງໃນວິທີການທົ່ວໄປທີ່ສຸດສໍາລັບການທົດສອບຫນ້າດິນຂອງທ່ານ, ພວກເຂົາບໍ່ແມ່ນວິທີດຽວທີ່ຈະປັບປຸງພວກມັນ. ບົດລາຍງານຂໍ້ມູນພາບອື່ນໆລວມມີແຜນທີ່ເລື່ອນ, ວາງຊ້ອນກັນ, ແລະ​ລາຍ​ການ​ລາຍ​ການ​.

ຄວາມໄວຫນ້າແມ່ນອີກປັດໃຈຫນຶ່ງທີ່ສໍາຄັນທີ່ຈະພິຈາລະນາ. ຖ້າຫນ້າດິນຂອງທ່ານໃຊ້ເວລາດົນເກີນໄປທີ່ຈະໂຫລດ, ນັກທ່ອງທ່ຽວຈະສູນເສຍຄວາມສົນໃຈຢ່າງໄວວາ. ນີ້ອາດຈະເຮັດໃຫ້ອັດຕາ bounce ສູງ, ເຊິ່ງແຈ້ງເຕືອນ Google ກ່ຽວກັບປະສົບການຂອງຜູ້ໃຊ້ທີ່ບໍ່ດີແລະອາດຈະສົ່ງຜົນກະທົບຕໍ່ການຈັດອັນດັບການໂຄສະນາຂອງທ່ານ. ໂດຍການນໍາໃຊ້ຖານຄວາມຈໍາຂອງຕົວທ່ອງເວັບແລະຫຼຸດຜ່ອນຂໍ້ຄວາມທີ່ບໍ່ຈໍາເປັນ, ທ່ານສາມາດເພີ່ມຄວາມໄວຂອງຫນ້າໃນຂະນະທີ່ CPC ຫຼຸດລົງ. ໂດຍການແກ້ໄຂບັນຫາເຫຼົ່ານີ້, ທ່ານສາມາດປັບປຸງປະສົບການຂອງຜູ້ໃຊ້ຂອງຫນ້າດິນຂອງທ່ານແລະປັບປຸງອັດຕາການປ່ຽນແປງຂອງມັນ.

ໜ້າທຳອິດທີ່ອອກແບບໄດ້ດີແມ່ນມີຄວາມສຳຄັນຕໍ່ການເພີ່ມການແປງໃຫ້ສູງສຸດ. ມັນຄວນຈະບໍ່ມີ clutter ແລະງ່າຍທີ່ຈະນໍາທາງ. ມັນຍັງຄວນຈະງ່າຍຕໍ່ການນໍາທາງ, ເພື່ອ​ໃຫ້​ຜູ້​ມາ​ຢ້ຽມ​ຢາມ​ຈະ​ໄດ້​ຮັບ​ການ​ກະ​ຕຸ້ນ​ໃຫ້​ມີ​ການ​ດໍາ​ເນີນ​ການ​ໄວ​ຂຶ້ນ​. ມັນຄວນຈະງ່າຍທີ່ຈະນໍາທາງ, ແລະຄວນປະກອບມີຂໍ້ມູນທີ່ກ່ຽວຂ້ອງກັບຜະລິດຕະພັນຫຼືການບໍລິການທີ່ສະເຫນີ. ຫນ້າທີ່ດິນຕ້ອງມີປະສິດທິພາບໃນທຸກວິທີເຫຼົ່ານີ້ເພື່ອເພີ່ມລາຍຮັບ. ຂັ້ນຕອນທໍາອິດໃນການເພີ່ມປະສິດທິພາບຫນ້າດິນຂອງທ່ານແມ່ນການທົດສອບແລະການປະເມີນການສະເຫນີມູນຄ່າທີ່ແຕກຕ່າງກັນ. ຕໍ່ໄປ, ທົດສອບ ແລະປັບຮູບແບບຊ່ອງຂໍ້ມູນເພື່ອເຮັດໃຫ້ພວກມັນມີຄວາມໜ້າສົນໃຈຫຼາຍຂື້ນ. ສຸດທ້າຍ, ເພີ່ມຫຼັກຖານທາງສັງຄົມໃຫ້ກັບຫນ້າດິນຂອງທ່ານເພື່ອເພີ່ມທະວີຄວາມຫນ້າເຊື່ອຖື.

ການຕິດຕາມການປ່ຽນແປງ

ຫນຶ່ງໃນຂັ້ນຕອນທີ່ສໍາຄັນທີ່ສຸດໃນການຕິດຕາມການແປງດ້ວຍ Adwords ແມ່ນການກໍານົດປະເພດຂອງການແປງ. ການ​ປ່ຽນ​ແປງ​ມີ​ຄ່າ​ແຕກ​ຕ່າງ​ກັນ​ຂຶ້ນ​ກັບ​ປະ​ເພດ​ຂອງ​ການ​ປະ​ຕິ​ບັດ. ຄລິກຜ່ານ ແລະການຂາຍ, ຍົກ​ຕົວ​ຢ່າງ, ແມ່ນທັງສອງຮູບແບບຂອງການປ່ຽນໃຈເຫລື້ອມໃສ, ແລະດັ່ງນັ້ນມູນຄ່າຂອງແຕ່ລະຄົນແຕກຕ່າງກັນ. ທ່ານຍັງສາມາດໃຊ້ຮູບແບບການໃຫ້ເຫດຜົນເພື່ອກໍານົດຈໍານວນສິນເຊື່ອທີ່ຈະໃຫ້ແຕ່ລະປະເພດຂອງການແປງ. ຖ້າທ່ານບໍ່ຮູ້ວິທີການໃຫ້ເຫດຜົນຂອງການແປງ, ນີ້ແມ່ນບາງຂັ້ນຕອນເພື່ອຊ່ວຍໃຫ້ທ່ານເລີ່ມຕົ້ນ:

ທໍາອິດ, ໃຫ້ແນ່ໃຈວ່າທ່ານມີແທັກເວັບໄຊທ໌ທົ່ວໂລກ, ຫຼືລະຫັດທີ່ບັນທຶກແຕ່ລະການແປງ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າເຈົ້າມີແອັບ ຫຼືເວັບໄຊທີ່ມີເບີໂທລະສັບ, ລະຫັດການປ່ຽນແປງຂອງທ່ານສາມາດບັນທຶກການໂທສໍາລັບທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດໃຊ້ລະຫັດການປ່ຽນໃຈເຫລື້ອມໃສທີ່ກໍາຫນົດເອງເພື່ອຕິດຕາມການໂທ. ວິທີນີ້, ບັນຊີ AdWords ຂອງເຈົ້າຈະໄດ້ຮັບລະຫັດຕິດຕາມທີ່ເປັນເອກະລັກເມື່ອຜູ້ເຂົ້າຊົມຄລິກໃສ່ການເຊື່ອມຕໍ່ເບີໂທລະສັບສະເພາະ.

ອີກວິທີຫນຶ່ງທີ່ຈະຕິດຕາມການແປງດ້ວຍ Adwords ແມ່ນການຕັ້ງລະຫັດຕິດຕາມໃນແຕ່ລະຫນ້າຂອງເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານສາມາດຕື່ມແບບຟອມຢູ່ໃນເວັບໄຊທ໌ AdWords ເພື່ອເຮັດເຊັ່ນນັ້ນຫຼືວາງລະຫັດໃສ່ຫນ້າເວັບຂອງທ່ານ. ເມື່ອອັນນີ້ສຳເລັດແລ້ວ, ທ່ານສາມາດຕັ້ງຊື່ການແປງແລະຕິດຕາມການປະຕິບັດຂອງແຕ່ລະໂຄສະນາ. ຖ້າເຈົ້າຢາກຮູ້ວ່າມີຈັກຄົນແທ້ໆທີ່ປ່ຽນຈາກໂຄສະນາຂອງເຈົ້າ, ນີ້ແມ່ນວິທີທີ່ດີທີ່ສຸດໃນການວັດແທກແຄມເປນຂອງທ່ານ.

ເມື່ອທ່ານໄດ້ຕັ້ງລະຫັດການແປງສໍາລັບເວັບໄຊຂອງທ່ານ, ທ່ານສາມາດຕິດຕັ້ງ Google Tag Manager ເພື່ອຕິດຕາມຜົນສໍາເລັດຂອງການຄລິກໂຄສະນາແຕ່ລະຄົນ. ມັນຈະນໍາພາທ່ານໂດຍຜ່ານຂະບວນການຂັ້ນຕອນໂດຍຂັ້ນຕອນ, ລວມທັງການໃຊ້ ID ການແປງ, ປ້າຍການປ່ຽນໃຈເຫລື້ອມໃສ, ແລະຕົວເຊື່ອມຕໍ່. Google Tag Manager ຍັງຈະໃຫ້ທ່ານສົ່ງອອກ JSON ທີ່ທ່ານຕ້ອງການ. ຫຼັງຈາກນັ້ນທ່ານສາມາດ configure tags ແລະຕິດຕາມການແປງດ້ວຍ Adwords.

ມີຫຼາຍສິ່ງທີ່ທ່ານຄວນຮູ້ກ່ອນທີ່ຈະເປີດຕົວການໂຄສະນາໃນ Adwords. ຖ້າທ່ານບໍ່ແນ່ໃຈວ່າຈະເລີ່ມຕົ້ນຈາກໃສ, ອ່ານບົດຄວາມນີ້ເພື່ອຮຽນຮູ້ກ່ຽວກັບຫົວຂໍ້ຄໍາສໍາຄັນ, ທາງເລືອກໃນການກໍາຫນົດເປົ້າຫມາຍ, ການປະມູນ, ແລະການຕິດຕາມການປ່ຽນແປງ. ທ່ານຍັງສາມາດກວດເບິ່ງທັງສອງກ່ອງແລະຄັດລອກແລະວາງໂຄສະນາຈາກແຫຼ່ງອື່ນໆ. ເມື່ອທ່ານໄດ້ຄັດລອກໂຄສະນາຂອງທ່ານ, ໃຫ້ແນ່ໃຈວ່າທ່ານປ່ຽນຫົວຂໍ້ຂ່າວແລະສໍາເນົາຖ້າຈໍາເປັນ. ໃນທີ່ສຸດ, ໂຄສະນາຂອງທ່ານຄວນຈະຄ້າຍຄືກັບອັນທີ່ທ່ານພົບເມື່ອປຽບທຽບພວກມັນ.

ຫົວຂໍ້ຄໍາຫລັກ

ກູໂກໄດ້ເປີດຕົວຄຸນສົມບັດໃຫມ່ທີ່ເອີ້ນວ່າ 'ຫົວຂໍ້ຄໍາຫລັກ’ ເຊິ່ງຈະຊ່ວຍໃຫ້ຜູ້ໂຄສະນາເປົ້າຫມາຍການໂຄສະນາຂອງພວກເຂົາມີປະສິດທິພາບຫຼາຍຂຶ້ນ. ຫົວຂໍ້ຄໍາຫລັກຈະມີຢູ່ໃນຄຸນສົມບັດ Smart Campaigns ໃນອາທິດຂ້າງຫນ້າ. Google ປະກາດເຄື່ອງມືໃໝ່ທີ່ອອກແບບມາເພື່ອຫຼຸດຜ່ອນຜົນກະທົບຂອງການປິດລະບົບ COVID-19, ລວມທັງແຄມເປນອັດສະລິຍະ. ອ່ານເພື່ອຊອກຮູ້ວິທີໃຊ້ປະໂຫຍດຈາກເຄື່ອງມືໃໝ່ເຫຼົ່ານີ້. ໃຫ້ເຂົ້າໄປໃນບາງອັນຂອງເຂົາເຈົ້າ.

ປະໂຫຍດອັນຫນຶ່ງຂອງຫົວຂໍ້ຄໍາສໍາຄັນແມ່ນວ່າພວກເຂົາເຮັດໃຫ້ການປຽບທຽບລະຫວ່າງຄໍາທີ່ຢູ່ໃນປະເພດດຽວກັນໄດ້ງ່າຍ. ຍົກ​ຕົວ​ຢ່າງ, ມັນເປັນການຍາກທີ່ຈະປຽບທຽບການປະຕິບັດຂອງຄໍາທີ່ແຕກຕ່າງກັນສໍາລັບເກີບແລະ skirts ເມື່ອພວກເຂົາຖືກຈັດກຸ່ມຢູ່ໃນກຸ່ມໂຄສະນາດຽວກັນ. ແນວໃດກໍ່ຕາມ, ຖ້າທ່ານປະຕິບັດຕາມໂຄງການຫົວຂໍ້ທີ່ມີເຫດຜົນ, ທ່ານຈະສາມາດປຽບທຽບການປະຕິບັດຄໍາສໍາຄັນໃນທົ່ວແຄມເປນແລະກຸ່ມໂຄສະນາໄດ້ຢ່າງງ່າຍດາຍ. ວິທີນີ້, ທ່ານຈະມີຮູບພາບທີ່ຊັດເຈນກວ່າວ່າຄໍາທີ່ໃຊ້ໄດ້ຜົນກໍາໄລຫຼາຍທີ່ສຸດສໍາລັບແຕ່ລະປະເພດຜະລິດຕະພັນ.

ຄວາມກ່ຽວຂ້ອງ – ເມື່ອຄົນໃຊ້ເຄື່ອງຈັກຊອກຫາ Google ເພື່ອຊອກຫາຜະລິດຕະພັນ, ໂຄສະນາທີ່ມີຄໍາທີ່ກ່ຽວຂ້ອງແມ່ນມັກຈະຖືກຄລິກ. ຄວາມກ່ຽວຂ້ອງຍັງຊ່ວຍປັບປຸງຄະແນນຄຸນນະພາບ ແລະອັດຕາການຄລິກຜ່ານ. ໂດຍການນໍາໃຊ້ຄໍາທີ່ຄ້າຍຄືກັນໃນກຸ່ມໂຄສະນາທີ່ແຕກຕ່າງກັນ, ທ່ານສາມາດປະຫຍັດເງິນແລະເວລາ. ຍຸດທະສາດທີ່ສໍາຄັນຈໍານວນຫນຶ່ງເພື່ອປັບປຸງຄວາມກ່ຽວຂ້ອງຂອງຄໍາສໍາຄັນປະກອບມີ:

ທາງເລືອກໃນການກໍາຫນົດເປົ້າຫມາຍ

ທ່ານສາມາດເລືອກທີ່ຈະນໍາໃຊ້ການກໍານົດເປົ້າຫມາຍລະດັບແຄມເປນສໍາລັບການໂຄສະນາມືຖືແລະການສະແດງ. ໂດຍທົ່ວໄປແລ້ວການກຳນົດເປົ້າໝາຍຂອງແຄມເປນແມ່ນໃຊ້ໄດ້ກັບທຸກການໂຄສະນາໃນແຄມເປນ, ແລະກຸ່ມໂຄສະນາອາດຈະ override ການໂຄສະນາເປົ້າຫມາຍ. ເພື່ອປ່ຽນເປົ້າໝາຍແຄມເປນຂອງທ່ານ, ທ່ານຄວນໄປທີ່ແຖບການຕັ້ງຄ່າ, ຫຼັງ​ຈາກ​ນັ້ນ​ໃຫ້​ຄລິກ​ໃສ່​ເປົ້າ​ຫມາຍ​ສະ​ຖານ​ທີ່​. ຄລິກແກ້ໄຂເພື່ອແກ້ໄຂເປົ້າໝາຍສະຖານທີ່ທີ່ທ່ານເລືອກ. ທ່ານສາມາດຍົກເວັ້ນສະຖານທີ່ສະເພາະຈາກຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານ. ອີກທາງເລືອກ, ທ່ານສາມາດປັບການສະເຫນີລາຄາສໍາລັບສະຖານທີ່ສະເພາະ.

ລັກສະນະທີ່ສໍາຄັນອີກອັນຫນຶ່ງຂອງການໂຄສະນາສື່ມວນຊົນສັງຄົມແມ່ນການກໍານົດເປົ້າຫມາຍທີ່ມີປະສິດທິພາບ. YouTube, ຍົກ​ຕົວ​ຢ່າງ, ອະນຸຍາດໃຫ້ທ່ານເພື່ອເປົ້າຫມາຍໂດຍ desktop, ເມັດ, ຫຼືອຸປະກອນມືຖື. ທ່ານຍັງສາມາດເລືອກໄດ້ວ່າໂຄສະນາຈະປາກົດຢູ່ໃນພາກພື້ນສະເພາະຫຼືບໍ່. ຍີ່ຫໍ້ຫຼາຍຕະຫຼາດທັງພາຍໃນແລະທ້ອງຖິ່ນ, ສະນັ້ນມັນເປັນສິ່ງສໍາຄັນທີ່ຈະພິຈາລະນາບ່ອນທີ່ຜູ້ຊົມອາໄສຢູ່. ຖ້າເຈົ້າພະຍາຍາມເຂົ້າເຖິງຜູ້ຊົມໃຫຍ່, ທ່ານອາດຈະຕ້ອງການໃຊ້ການກໍາຫນົດເປົ້າຫມາຍ Metro. ແຕ່ຈົ່ງຮູ້ວ່າການກໍາຫນົດເປົ້າຫມາຍ Metro ອາດຈະກວ້າງເກີນໄປສໍາລັບທຸລະກິດທ້ອງຖິ່ນຂອງທ່ານ.

ການ​ນໍາ​ໃຊ້​ການ​ສົນ​ທະ​ນາ​ສໍາ​ລັບ​ຜູ້​ຊົມ​ສາ​ມາດ​ຊ່ວຍ​ໃຫ້​ທ່ານ​ເປົ້າ​ຫມາຍ​ຜູ້​ຊົມ​ຂອງ​ທ່ານ​ໂດຍ​ອີງ​ໃສ່​ຄວາມ​ສົນ​ໃຈ​, ນິໄສ, ແລະລາຍລະອຽດອື່ນໆ. ວິທີນີ້, ທ່ານ​ຈະ​ສາ​ມາດ​ເຂົ້າ​ເຖິງ​ຜູ້​ທີ່​ມີ​ແນວ​ໂນ້ມ​ທີ່​ສຸດ​ທີ່​ຈະ​ສົນ​ໃຈ​ໃນ​ຜະ​ລິດ​ຕະ​ພັນ​ຫຼື​ການ​ບໍ​ລິ​ການ​ຂອງ​ທ່ານ​. ເພີ່ມ​ເຕີມ, ທ່ານສາມາດເປົ້າຫມາຍຄົນເຫຼົ່ານີ້ໂດຍກົງໂດຍລາຍຊື່ເວັບໄຊທ໌ຫຼືຄໍາສໍາຄັນຂອງທ່ານ. Google Adwords ຈະໃຊ້ຂໍ້ມູນຄໍາສໍາຄັນຂອງເຈົ້າເພື່ອສ້າງຜູ້ຊົມທີ່ມີຄວາມສໍາພັນຂອງເຈົ້າ. ຈາກນັ້ນ, ໂຄສະນາຂອງທ່ານຈະປາກົດຢູ່ຕໍ່ຫນ້າຄົນທີ່ຖືກຕ້ອງໂດຍອີງໃສ່ຄວາມສົນໃຈຂອງເຂົາເຈົ້າ, ນິໄສ, ແລະຂໍ້ມູນປະຊາກອນ.

ການຕັ້ງເປົ້າໝາຍການໂຄສະນາຄືນໃໝ່ແມ່ນເປັນທາງເລືອກທີ່ດີຖ້າທ່ານບໍ່ຮູ້ວ່າທ່ານຕັ້ງເປົ້າໝາຍໃສ່ຜູ້ຊົມໃດ. Remarketing ອະນຸຍາດໃຫ້ທ່ານເຂົ້າເຖິງຜູ້ມາຢ້ຽມຢາມທີ່ມີຢູ່ແລ້ວໃນຂະນະທີ່ retargeting ອະນຸຍາດໃຫ້ທ່ານເພື່ອເປົ້າຫມາຍໃຫມ່. ດຽວກັນໃຊ້ກັບການສະແດງໂຄສະນາຢູ່ໃນເວັບໄຊທ໌ອື່ນໆ. ທ່ານອາດຈະສາມາດເປົ້າຫມາຍຫຼາຍຫນ້າສໍາລັບການໂຄສະນາການໂຄສະນາຂອງທ່ານ. ດ້ວຍວິທີການເຫຼົ່ານີ້, ທ່ານສາມາດເຂົ້າເຖິງຜູ້ຊົມຂະຫນາດໃຫຍ່. ຖ້າທ່ານຕ້ອງການທີ່ຈະເຂົ້າເຖິງຜູ້ຊົມທີ່ກວ້າງຂວາງ, ທ່ານສາມາດຕັ້ງເປົ້າຫມາຍຫຼາຍຫນ້າສໍາລັບຫົວຂໍ້ສະເພາະ.

ໃນຂະນະທີ່ການກໍາຫນົດເປົ້າຫມາຍຄໍາຫລັກແມ່ນກະດູກສັນຫຼັງຂອງການຊອກຫາທີ່ຈ່າຍນັບຕັ້ງແຕ່ການເລີ່ມຕົ້ນຂອງມັນ, ການກໍາຫນົດເປົ້າຫມາຍຂອງຜູ້ຊົມເປັນເຄື່ອງມືທີ່ສໍາຄັນໃນການໂຄສະນາອອນໄລນ໌. ມັນອະນຸຍາດໃຫ້ທ່ານເລືອກຜູ້ທີ່ເຫັນໂຄສະນາຂອງທ່ານແລະຮັບປະກັນວ່າງົບປະມານການໂຄສະນາຂອງທ່ານໄປຫາຄົນທີ່ມັກຈະຊື້. ວິທີນີ້, ທ່ານຈະແນ່ໃຈວ່າໄດ້ຮັບຜົນຕອບແທນຈາກງົບປະມານການໂຄສະນາຂອງທ່ານ. ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສະເຫມີກັບຄືນໄປຫາຍຸດທະສາດຂອງທ່ານໃນເວລາທີ່ຕັດສິນໃຈກ່ຽວກັບການກໍາຫນົດເປົ້າຫມາຍຂອງຜູ້ຊົມ.

ການປະມູນ

ທ່ານສາມາດເລືອກລະຫວ່າງສອງວິທີທີ່ແຕກຕ່າງກັນຂອງການປະມູນໃນ Adwords. ທົ່ວໄປທີ່ສຸດແມ່ນຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC). ການປະມູນປະເພດນີ້ຮຽກຮ້ອງໃຫ້ຜູ້ໂຄສະນາຕັດສິນໃຈວ່າພວກເຂົາເຕັມໃຈທີ່ຈະຈ່າຍຫຼາຍປານໃດສໍາລັບການຄລິກແຕ່ລະຄົນ. ວິທີການນີ້ຖືວ່າເປັນມາດຕະຖານ, ແຕ່ບໍ່ແມ່ນວິທີດຽວທີ່ຈະປະມູນ. ມີວິທີການອື່ນໆຈໍານວນຫນຶ່ງ, ຄື​ກັນ. ນີ້ແມ່ນບາງສ່ວນຂອງພວກເຂົາ:

ຄໍາສໍາຄັນຂອງຜະລິດຕະພັນບໍ່ແມ່ນຄໍາສໍາຄັນສໍາລັບ AdWords (PPC). ເຫຼົ່ານີ້ແມ່ນຊື່ຜະລິດຕະພັນແລະຄໍາອະທິບາຍທີ່ຄົນພິມຕົວຈິງເຂົ້າໄປໃນແຖບຄົ້ນຫາ. ນອກນັ້ນທ່ານຍັງຈະຕ້ອງໄດ້ປັບປຸງຊື່ຜະລິດຕະພັນຖ້າຄໍາຖາມທີ່ມີກໍາໄລເລີ່ມປາກົດຢູ່ໃນແຄມເປນ PPC ຂອງທ່ານ. ນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງເພື່ອເພີ່ມປະສິດທິພາບການເລືອກຄໍາຫລັກຂອງທ່ານ. ໃນການໂຄສະນາ PPC, ສະແດງການຈັດອັນດັບຜູ້ຂາຍ. ເພື່ອເຮັດໃຫ້ການແປງສູງສຸດ, ທ່ານຈະຕ້ອງປັບຄໍາຫລັກແລະການສະເຫນີລາຄາຂອງທ່ານ.

ກົນລະຍຸດການປະມູນອັດຕະໂນມັດສາມາດຊ່ວຍທ່ານເອົາການຄາດເດົາອອກຈາກການໂຄສະນາທີ່ຈ່າຍ, ແຕ່ການປັບລາຄາຂອງທ່ານດ້ວຍຕົນເອງສາມາດໃຫ້ຜົນໄດ້ຮັບທີ່ດີກວ່າ. ໃນຂະນະທີ່ການປະມູນຂອງທ່ານກໍານົດວ່າທ່ານຈະຈ່າຍຫຼາຍປານໃດສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ, ມັນບໍ່ຈໍາເປັນຕ້ອງກໍານົດບ່ອນທີ່ທ່ານຈັດອັນດັບໃນຜົນການຄົ້ນຫາຂອງ Google. ໃນ​ຄວາມ​ເປັນ​ຈິງ, Google ບໍ່ຕ້ອງການໃຫ້ທ່ານໄດ້ຮັບຈຸດສູງສຸດສໍາລັບຄໍາຫລັກຂອງທ່ານຖ້າທ່ານໃຊ້ຈ່າຍເກີນຄວາມຈໍາເປັນ. ວິທີນີ້, ທ່ານຈະໄດ້ຮັບທັດສະນະທີ່ຖືກຕ້ອງກວ່າຂອງ ROI ຂອງທ່ານ.

ທ່ານຍັງສາມາດໃຊ້ຕົວດັດແປງການປະມູນເພື່ອເປົ້າຫມາຍພື້ນທີ່ສະເພາະ, ອຸ​ປະ​ກອນ​ເອ​ເລັກ​ໂຕຣ​ນິກ, ແລະກອບເວລາ. ໂດຍໃຊ້ຕົວປັບການປະມູນ, ທ່ານສາມາດຮັບປະກັນວ່າໂຄສະນາຂອງທ່ານປາກົດຢູ່ໃນເວັບໄຊທ໌ທີ່ກ່ຽວຂ້ອງເທົ່ານັ້ນ. ມັນຍັງມີຄວາມສໍາຄັນໃນການຕິດຕາມການໂຄສະນາແລະການສະເຫນີລາຄາຂອງທ່ານເພື່ອໃຫ້ແນ່ໃຈວ່າທ່ານໄດ້ຮັບ ROI ທີ່ດີທີ່ສຸດ. ແລະຢ່າລືມຕິດຕາມປະສິດທິພາບຂອງການໂຄສະນາແລະການປະມູນຂອງທ່ານ – ພວກມັນມີຄວາມສໍາຄັນຕໍ່ຄວາມສໍາເລັດຂອງການໂຄສະນາການໂຄສະນາທີ່ຈ່າຍຂອງທ່ານ.

ແຄມເປນອັດສະລິຍະແບ່ງການປະມູນຂອງພວກເຂົາເປັນຫຼາຍອັນ “ກຸ່ມໂຄສະນາ.” ພວກເຂົາເຈົ້າໃສ່ສິບຫາຫ້າສິບປະໂຫຍກທີ່ກ່ຽວຂ້ອງໃນແຕ່ລະກຸ່ມ, ແລະປະເມີນແຕ່ລະບຸກຄົນ. Google ໃຊ້ການປະມູນສູງສຸດສໍາລັບແຕ່ລະກຸ່ມ, ສະນັ້ນຍຸດທະສາດທີ່ຢູ່ເບື້ອງຫລັງແຄມເປນແມ່ນແບ່ງອອກຢ່າງສະຫຼາດ. ດັ່ງນັ້ນ, ຖ້າທ່ານຕ້ອງການໃຫ້ໂຄສະນາຂອງທ່ານຖືກສະແດງຢູ່ທາງຫນ້າຂອງຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານ, ທ່ານຄວນຕັດສິນໃຈທີ່ສະຫຼາດກ່ຽວກັບການປະມູນໃນ Adwords. ວິທີນີ້, ໂຄສະນາຂອງທ່ານສາມາດເຂົ້າຫາຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານແລະເພີ່ມຍອດຂາຍ.

ການຕິດຕາມການປ່ຽນແປງ

ເພື່ອເພີ່ມຜົນຕອບແທນຈາກການໃຊ້ຈ່າຍໂຄສະນາ, ທ່ານຄວນຕັ້ງຄ່າການຕິດຕາມການແປງ Adwords. ທ່ານ​ສາ​ມາດ​ເຮັດ​ໄດ້​ໂດຍ​ການ​ໃສ່​ຄ່າ​ທີ່​ແຕກ​ຕ່າງ​ກັນ​ສໍາ​ລັບ​ປະ​ເພດ​ທີ່​ແຕກ​ຕ່າງ​ກັນ​ຂອງ​ການ​ປ່ຽນ​ແປງ​. ນອກນັ້ນທ່ານຍັງອາດຈະເລືອກທີ່ຈະຕິດຕາມ ROI ໂດຍການໃສ່ມູນຄ່າທີ່ແຕກຕ່າງກັນສໍາລັບຈຸດລາຄາທີ່ແຕກຕ່າງກັນ. ທ່ານສາມາດເລືອກທີ່ຈະລວມເອົາການແປງພາຍໃນຈໍານວນທີ່ແນ່ນອນຂອງເວລາ, ຍົກ​ຕົວ​ຢ່າງ, ທຸກໆຄັ້ງທີ່ມີຄົນໂຫຼດໂຄສະນາຂອງທ່ານຄືນໃໝ່. ວິທີນີ້, ທ່ານສາມາດຕິດຕາມຈໍານວນຄົນໄດ້ເບິ່ງໂຄສະນາຂອງທ່ານ, ແຕ່ບໍ່ຈໍາເປັນຊື້ບາງສິ່ງບາງຢ່າງ.

ເມື່ອທ່ານໄດ້ປະຕິບັດການຕິດຕາມການປ່ຽນແປງຂອງ Adwords, ທ່ານສາມາດສົ່ງອອກຂໍ້ມູນເຫຼົ່ານີ້ໄປຫາ Google Analytics ເພື່ອເບິ່ງວ່າໂຄສະນາໃດທີ່ນໍາໄປສູ່ການແປງຫຼາຍທີ່ສຸດ. ທ່ານຍັງສາມາດນໍາເຂົ້າການປ່ຽນແປງເຫຼົ່ານີ້ໄປຫາ Google Analytics. ແຕ່ໃຫ້ແນ່ໃຈວ່າບໍ່ໃຫ້ຕິດຕາມສອງຄັ້ງແລະນໍາເຂົ້າຂໍ້ມູນຈາກແຫຼ່ງຫນຶ່ງໄປຫາອີກ. ຖ້າບໍ່ດັ່ງນັ້ນ, ທ່ານອາດຈະສິ້ນສຸດດ້ວຍສອງສໍາເນົາຂອງຂໍ້ມູນດຽວກັນ. ນີ້ສາມາດເຮັດໃຫ້ເກີດບັນຫາ. ນີ້ແມ່ນບັນຫາທົ່ວໄປແລະສາມາດຫຼີກເວັ້ນໄດ້ໂດຍໃຊ້ເຄື່ອງມືຕິດຕາມການແປງ AdWords ດຽວ.

ໃນຂະນະທີ່ທ່ານຍັງສາມາດໃຊ້ການຕິດຕາມການປ່ຽນແປງຂອງ Adwords ເພື່ອເຮັດໃຫ້ທຸລະກິດຂອງທ່ານມີປະສິດທິພາບຫຼາຍຂຶ້ນ, ມັນ​ສາ​ມາດ​ເປັນ​ການ​ໃຊ້​ເວ​ລາ​ຫຼາຍ​ແລະ​ອຸກ​ອັ່ງ​ທີ່​ຈະ​ຄິດ​ອອກ​ສິ່ງ​ທີ່​ເຮັດ​ວຽກ​ແລະ​ສິ່ງ​ທີ່​ບໍ່​ໄດ້​. ສິ່ງສໍາຄັນແມ່ນການກໍານົດປະເພດຂອງການປ່ຽນໃຈເຫລື້ອມໃສທີ່ສໍາຄັນທີ່ສຸດສໍາລັບທຸລະກິດຂອງທ່ານແລະຕິດຕາມພວກມັນ. ເມື່ອທ່ານໄດ້ຕັດສິນໃຈວ່າທ່ານຈະຕິດຕາມການແປງປະເພດໃດແດ່, ທ່ານ​ຈະ​ສາ​ມາດ​ກໍາ​ນົດ​ຈໍາ​ນວນ​ເງິນ​ທີ່​ທ່ານ​ກໍາ​ລັງ​ເຮັດ​ໄດ້​ດ້ວຍ​ການ​ຄລິກ​ຫຼື​ການ​ປ່ຽນ​ແປງ​ແຕ່​ລະ​ຄັ້ງ​.

ເພື່ອເລີ່ມຕົ້ນດ້ວຍການຕິດຕາມການແປງ Adwords, ທ່ານຈະຕ້ອງເຊື່ອມຕໍ່ Google Analytics ກັບເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານຈະຕ້ອງເລືອກປະເພດທີ່ກ່ຽວຂ້ອງແລະການປ່ຽນຊື່ໃນ Google Analytics. ການຕິດຕາມການປ່ຽນໃຈເຫລື້ອມໃສແມ່ນເປັນປະໂຫຍດຫຼາຍສໍາລັບການຕິດຕາມປະສິດທິພາບຂອງການໂຄສະນາແລະການກະທໍາຂອງລູກຄ້າ. ເຖິງແມ່ນວ່າອັດຕາການປ່ຽນແປງເລັກນ້ອຍສາມາດຊ່ວຍໃຫ້ທ່ານເຕີບໂຕທຸລະກິດຂອງທ່ານໄດ້. ນັບຕັ້ງແຕ່ທຸກໆຄລິກຄ່າໃຊ້ຈ່າຍເງິນ, ທ່ານ​ຈະ​ຕ້ອງ​ການ​ທີ່​ຈະ​ຮູ້​ວ່າ​ສິ່ງ​ທີ່​ເຮັດ​ວຽກ​ແລະ​ສິ່ງ​ທີ່​ບໍ່​ແມ່ນ​.

ຜູ້ຊ່ວຍ Google Tag ສາມາດຊ່ວຍໃຫ້ທ່ານຕັ້ງຄ່າການຕິດຕາມການແປງສໍາລັບເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານຍັງສາມາດໃຊ້ Google Tag Manager ເພື່ອປະຕິບັດມັນໄດ້. ໃຊ້ Google Tag Assistant, ທ່ານ​ສາ​ມາດ​ກວດ​ສອບ​ສະ​ຖາ​ນະ​ພາບ​ຂອງ tags ການ​ຕິດ​ຕາມ​ການ​ປ່ຽນ​ແປງ​ໄດ້​. ເມື່ອແທັກຖືກກວດສອບແລ້ວ, ທ່ານສາມາດນໍາໃຊ້ plugin Google Tag Assistant ເພື່ອເບິ່ງວ່າລະຫັດຕິດຕາມການແປງຂອງທ່ານເຮັດວຽກຫຼືບໍ່. ແລະຈື່ຈໍາທີ່ຈະໃຊ້ວິທີການຕິດຕາມການປ່ຽນໃຈເຫລື້ອມໃສທີ່ເຮັດວຽກໄດ້ດີສໍາລັບເວັບໄຊທ໌ຂອງທ່ານ. ຄໍາແນະນໍາເຫຼົ່ານີ້ສາມາດຊ່ວຍໃຫ້ທ່ານໄດ້ຮັບປະໂຫຍດສູງສຸດຈາກແຄມເປນ Adwords ຂອງທ່ານ.

ຖ້າທ່ານໃຫມ່ກັບ Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. ນອກຈາກນັ້ນ, remember that AdWords requires time and patience. If you’re not sure where to start, here are some tips to get you started:

ການຄົ້ນຄວ້າຄໍາຫລັກ

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. ໂຊກດີ, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, ທ່ານຕ້ອງການເປົ້າຫມາຍຄໍາຫລັກເຫຼົ່ານີ້. ນອກຈາກນີ້, ໃຊ້ Keyword Planner ເພື່ອຊອກຫາຄໍາທີ່ກ່ຽວຂ້ອງໂດຍອີງໃສ່ຂໍ້ຈໍາກັດຂອງທ່ານ. ທ່ານຍັງສາມາດເບິ່ງຜ່ານຫຼາຍຮ້ອຍຄໍາທີ່ໃຊ້ເຄື່ອງມືນີ້. ໃນເວລາທີ່ທ່ານໄດ້ແຄບລົງບັນຊີລາຍຊື່ຂອງທ່ານ, ເລືອກສິ່ງທີ່ກ່ຽວຂ້ອງທີ່ສຸດ. ໃຫ້ແນ່ໃຈວ່າກວດເບິ່ງການແຂ່ງຂັນຂອງຄໍາຫລັກຂອງທ່ານ, ຍ້ອນວ່າມັນສາມາດມີອິດທິພົນຕໍ່ຄວາມສໍາເລັດຂອງແຄມເປນຂອງທ່ານ.

ຢ່າໃຊ້ຄໍາດຽວກັນທຸກໆເດືອນ. ທ່ານຈະສູນເສຍເງິນຖ້າທ່ານເລືອກຄໍາທີ່ມີການແຂ່ງຂັນເກີນໄປ. ຄໍາຫລັກຫາງຍາວແມ່ນດີເລີດສໍາລັບການຕອບ blog, ແຕ່ພວກເຂົາຕ້ອງສືບຕໍ່ຂະຫຍາຍຕົວໃນຄວາມນິຍົມເດືອນຕໍ່ເດືອນ. ພວກເຮົາຈະກວມເອົາຄໍາຫລັກຫາງຍາວໃນການຕອບໃນອະນາຄົດ. ວິທີຫນຶ່ງທີ່ຈະກວດສອບຄວາມນິຍົມຂອງຄໍາສໍາຄັນແມ່ນການໃຊ້ Google Trends. ຖ້າບໍ່ມີຂໍ້ມູນກ່ຽວກັບຄວາມນິຍົມຂອງຄໍາຫລັກສະເພາະ, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

ຮູບແບບການປະມູນ

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

ຮູບແບບການປະມູນສໍາລັບ Adwords ແມ່ນລະບົບສະລັບສັບຊ້ອນທີ່ນໍາໃຊ້ເຕັກນິກຈໍານວນຫນຶ່ງເພື່ອເພີ່ມປະສິດທິພາບການໂຄສະນາການໂຄສະນາ.. ຂຶ້ນຢູ່ກັບຈຸດປະສົງແຄມເປນຂອງທ່ານ, ທ່ານສາມາດກໍານົດການສະເຫນີລາຄາສູງສຸດສໍາລັບຄໍາສໍາຄັນຫຼືປັບການສະເຫນີລາຄາດ້ວຍຕົນເອງໂດຍອີງໃສ່ຈໍານວນການແປງແລະການຂາຍ.. ສໍາລັບຜູ້ໃຊ້ຂັ້ນສູງ, ການປະມູນແບບໄດນາມິກສາມາດຖືກນໍາໃຊ້ເພື່ອຕິດຕາມການແປງແລະປັບການປະມູນຕາມຄວາມເຫມາະສົມ. ແຄມເປນທີ່ປະສົບຜົນສໍາເລັດຈະເພີ່ມການສະເຫນີລາຄາເມື່ອຈຸດປະສົງແຄມເປນຖືກບັນລຸ.

ການປະມູນດ້ວຍມືສາມາດຖືກໃຊ້ເພື່ອປັບເປົ້າໝາຍການໂຄສະນາໃຫ້ລະອຽດ. ການປະມູນດ້ວຍມືສາມາດຖືກນໍາໃຊ້ສໍາລັບກຸ່ມໂຄສະນາແລະຄໍາຫລັກສ່ວນບຸກຄົນ. ການປະມູນ CPC ຄູ່ມືແມ່ນເຫມາະສົມທີ່ສຸດສໍາລັບແຄມເປນເບື້ອງຕົ້ນແລະການລວບລວມຂໍ້ມູນ. ໂດຍ​ການ​ນໍາ​ໃຊ້​ຍຸດ​ທະ​ສາດ​ນີ້​, ທ່ານຈ່າຍພຽງແຕ່ເມື່ອໂຄສະນາຖືກຄລິກ. ການປະມູນ CPC ຄູ່ມືອະນຸຍາດໃຫ້ທ່ານປັບການປະມູນຂອງທ່ານເປັນສ່ວນບຸກຄົນເພື່ອບັນລຸຜົນໄດ້ຮັບທີ່ດີທີ່ສຸດ. You can also choose to set a maximum CPC to increase control over your campaign.

ອັດຕາການຄລິກຜ່ານ

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ກັບ 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

ທໍາອິດ, determine what type of website you’re running. ຍົກ​ຕົວ​ຢ່າງ, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. ແນວໃດກໍ່ຕາມ, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, ມັນຫມາຍຄວາມວ່າສ່ວນໃຫຍ່ຂອງຜູ້ທີ່ເຫັນໂຄສະນາຂອງທ່ານຈະຄລິກໃສ່ພວກມັນ. ຕາບໃດທີ່ນີ້ແມ່ນກໍລະນີ, ມັນຄຸ້ມຄ່າທີ່ຈະເພີ່ມປະສິດທິພາບການໂຄສະນາແບບຈ່າຍຕໍ່ຄລິກຂອງທ່ານສໍາລັບ CTR ສູງ.

ຄໍາສໍາຄັນທາງລົບ

In Adwords, ຄໍາສໍາຄັນທາງລົບແມ່ນຄໍາສັບຕ່າງໆຫຼືປະໂຫຍກທີ່ປ້ອງກັນບໍ່ໃຫ້ໂຄສະນາຂອງທ່ານປາກົດເມື່ອຜູ້ໃຊ້ຄົ້ນຫາພວກມັນ. ທ່ານສ້າງຄໍາສໍາຄັນທາງລົບໂດຍການເພີ່ມເຄື່ອງຫມາຍລົບກ່ອນຄໍາສໍາຄັນຫຼືປະໂຫຍກ. ທ່ານສາມາດນໍາໃຊ້ຄໍາສັບໃດຫນຶ່ງຫຼືປະໂຫຍກທີ່ເປັນຄໍາສໍາຄັນທາງລົບ, ເຊັ່ນ 'ninja air fryer'. ຄໍາສໍາຄັນທາງລົບສາມາດກວ້າງຫຼືສະເພາະຕາມທີ່ທ່ານຕ້ອງການ. ນີ້ແມ່ນບາງວິທີທີ່ຈະໃຊ້ຄໍາລົບໃນແຄມເປນ Adwords ຂອງທ່ານ.

ປະເພດການຈັບຄູ່ຄໍາຫລັກທາງລົບໃນຕອນຕົ້ນແມ່ນການຈັບຄູ່ແບບກວ້າງທາງລົບ. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. ວິທີນີ້, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. ຄໍາສໍາຄັນທາງລົບຈະກາຍເປັນຄໍາທີ່ໃຊ້ໃນທາງລົບອັດຕະໂນມັດສໍາລັບກຸ່ມໂຄສະນາໃນອະນາຄົດ. ພຽງແຕ່ໃຫ້ແນ່ໃຈວ່າກວດເບິ່ງເວັບໄຊທ໌ຂອງ Google ແລະກຸ່ມໂຄສະນາສໍາລັບຄວາມບໍ່ແນ່ນອນໃດໆ.

ການເດີນທາງຂອງທ່ານໃນການນໍາໃຊ້ຄໍາສໍາຄັນທາງລົບເລີ່ມຕົ້ນດ້ວຍການຊອກຫາຄໍາທີ່ບໍ່ກ່ຽວຂ້ອງສໍາລັບທຸລະກິດຂອງທ່ານ. ເມື່ອທ່ານໄດ້ກໍານົດຄໍາສໍາຄັນເຫຼົ່ານີ້, ທ່ານຄວນໃຊ້ແຖບຄໍາຄົ້ນຫາເພື່ອຄົ້ນຫາຄໍາຄົ້ນຫາແບບເລິກເຊິ່ງສໍາລັບຄໍາເຫຼົ່ານັ້ນ. ທົບທວນບົດລາຍງານນີ້ເປັນປົກກະຕິເພື່ອຮັບປະກັນວ່າການໂຄສະນາຂອງທ່ານບໍ່ໄດ້ເສຍເວລາແລະເງິນທີ່ມີຄຸນຄ່າຂອງທ່ານໃນຄໍາທີ່ບໍ່ກ່ຽວຂ້ອງ.. ຈື່ໄວ້, ເຈົ້າຈະບໍ່ມີວັນຂາຍ ຖ້າເຈົ້າບໍ່ຕັ້ງເປົ້າໝາຍຄົນທີ່ຖືກຕ້ອງ! ຖ້າທ່ານບໍ່ໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບໃນ Adwords, ທ່ານຈະສິ້ນສຸດດ້ວຍການໂຄສະນາການໂຄສະນາທີ່ຄົງຄ້າງ.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. ໃນຄໍາສັບຕ່າງໆອື່ນໆ, if your website only has local customers, you should target people who are in your area. ຕົວ​ຢ່າງ, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. ເພີ່ມ​ເຕີມ, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. ໃນທີ່ສຸດ, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. ຄຳສັບ’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Before attempting to use Adwords, you need to research your keywords. ເພີ່ມ​ເຕີມ, you need to know how to choose a match type, which refers to how closely Google matches your keyword with what people are searching for. Different match types include exact, phrase, and broad. You want to choose the most exact match type, and broad is the least specific match type. If you’re not sure which type to choose, consider scanning your website and picking the best combination based on its content.

ການຄົ້ນຄວ້າຄໍາຫລັກ

A good way to make the most of your AdWords campaign is to conduct keyword research. You can use Google’s free keyword tool, the Keyword Planner, or another paid keyword research tool. In either case, your research should focus on terms that have the highest chance of ranking in Google searches. A buyer persona is a profile of the ideal customer. It details their characteristics, goals, challenges, ອິດທິພົນ, and buying habits. Using this information, you can select the most appropriate keywords for your AdWords campaign. You can also use keyword research tools like Alexa to get information on competitors and paid keywords.

ເມື່ອທ່ານມີບັນຊີລາຍຊື່ຂອງຄໍາສໍາຄັນ, you can refine your list to find the ones that will produce the highest return. A seed keyword is a popular phrase that describes a product or service. ຍົກ​ຕົວ​ຢ່າງ, “chocolates” might be a good seed keyword. ຈາກນັ້ນ, using a keyword selection tool such as Google’s Keyword Tool, expand your search to other related terms. You can even use a combination of related terms to further refine your strategy.

It is crucial to do your keyword research in the early stages of your campaign. Doing so will ensure that your budget is appropriate and your campaign has the best chance of success. Besides determining the number of clicks required to generate a certain amount of revenue, keyword research also ensures that you are targeting the right keywords for your campaign. ຈື່ໄວ້, the average cost per click can vary dramatically from keyword to keyword and industry to industry.

Once you’ve identified the right keywords, you’re ready to find out what competitors are doing for their websites. SEO includes different aspects of digital marketing, such as mentions in social media and traffic for certain keywords. A brand’s SOV and overall positioning in the market will help you determine how to expand and captivate your users. In addition to researching keywords, you can also compare the competitors’ sites for organic keyword research.

ການປະມູນ

Bidding on Google Adwords is the process of paying Google for traffic that reaches your website. You can choose between different methods to bid. Cost-per-click bidding is the most popular. In this method, you only pay when someone clicks on your advertisement. ແນວໃດກໍ່ຕາມ, CPC bidding is also an option. By bidding on this method, you only pay when someone actually clicks on your ad.

While it is possible to buy an ad and see how it performs, it’s still essential to monitor it. If you want to see the highest amount of conversions and convert them into sales, you need to make sure that your ads are targeted to people who are interested in what you have to offer. The competition is fierce and you can use this information to craft a more effective campaign. You can always learn from them as you optimize your campaign to get the highest ROI.

Quality score is another metric to consider. Quality score is a measure of how relevant your ad is to search queries. Having a high quality score will help your ad rank, so don’t be afraid to improve it! By increasing your bid, you can boost your ad’s quality score. You should aim to get at least a quality score of 6.

It’s important to remember that Google’s Adwords platform can be overwhelming at times. To help you understand the whole process, break it down into smaller parts. Each ad group belongs to a campaign, which is where you can manage your daily budget and total budget. The campaigns are the core of your campaign and should be your primary focus. But don’t forget that your campaign can contain multiple ad groups.

ຄະແນນຄຸນນະພາບ

ຄຳສັບ’ Quality Score is a measure of how well your ads match the content of your site. It prevents you from displaying irrelevant ads. This metric can be tricky to understand and improve on your own. It can only be accessed through the Keywords Performance Report of Adwords. You cannot use it in other ad-serving programs such as DashThis. Listed below are the best practices for improving your Quality Score.

CTR is more complex than it may appear. It takes into account historical data and the current competitiveness of the keyword. Even if a keyword has a low CTR, it can still earn a high quality score. Google will let you know beforehand how much you can expect your ad to get when it goes live. Adapt your ad text accordingly. You can improve your Quality Score by improving these three components.

The click-through rate is another important factor. If your ad gets five clicks, it will have a quality score of 0.5%. Getting many impressions in search results is useless if no one clicks on them. This indicator is used to determine the relevance of your ads. If your ads are not getting enough clicks, your Quality Score may be lower than the competition’s. ແນວໃດກໍ່ຕາມ, it doesn’t mean that you should stop running your ads if your Quality Score is low.

In addition to a high click-through rate, your ads must be relevant to the keywords that are being targeted. A good ad manager knows how deep to go with keyword groups. There are many factors that make up a quality score, and working on improving them can be beneficial over the long run. ໃນທີ່ສຸດ, it can improve your positioning, and your cost per click. ແນວໃດກໍ່ຕາມ, this can’t be achieved overnight, but with some work, it can make a big difference over the long run.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

You may be wondering how to calculate your ROI with Cost per click for Adwords. Using benchmarks for different industries can help you set your marketing budget and set goals. Here are some benchmarks for the Real Estate industry. According to AdWords industry benchmarks, CPC for this industry is 1.91% on the search network and 0.24% on the display network. If you are planning to use Google AdWords for your website or business, keep these benchmarks in mind.

CPC pricing is often referred to as pay-per-click (PPC) pricing. Ads that appear in the top results of Google’s search engine can cost as little as 81 cents per click. This may be the advertising gold standard when it comes to frying pans. The higher your PPC, the higher your return on investment will be. ແນວໃດກໍ່ຕາມ, your PPC budget will vary depending on dayparting, competition for keywords, and quality score.

Average cost per click for Adwords varies by industry, business type, ແລະຜະລິດຕະພັນ. The highest cost per click is in consumer services, legal services, and eCommerce. The lowest cost per click is in travel and hospitality. Cost per click for a particular keyword depends on the bid amount, quality score, and competitive bidding. The cost per click may fluctuate depending on your competitors’ bids and your ad rank.

To decrease cost per click, you can choose to make your bids manually or automatically. ຈາກນັ້ນ, Google will select the most relevant bid according to your budget. You can also set a daily budget for your campaign, and then leave the rest up to AdWords. You can optimize your account by creating and maintaining an appropriate structure, and performing frequent audits to catch any mistakes. ດັ່ງນັ້ນ, how do you calculate your CPC?

ການຕິດຕາມການປ່ຽນແປງ

Having an Adwords conversion tracking pixel is an important part of your online marketing strategy. This code allows you to see how many visitors actually convert on your website. You can then use this data to tweak future ads and optimize the performance of your entire site. To set up conversion tracking on your website, simply create a conversion tracking pixel on the website and deploy it to track visitors’ activity. You can view the data on several levels, including Campaign, Ad Group, Ad, and Keyword. You can even bid on keywords based on their performance in converting.

Setting up AdWords conversion tracking is simple: you simply input the Conversion ID, ປ້າຍກຳກັບການປ່ຽນແປງ, and the Conversion Value. You can also select the “ເປີດໄຟ” date for the tracking code to fire. You can select a date from a specific page, such as the “ຂອບ​ໃຈ” ຫນ້າ, to ensure that the code fires on the desired date. The Fire On date should be a few days prior to the date on which you wish to capture conversion data.

Using AdWords without conversion tracking is akin to flushing money down the drain. It’s a waste of time and money to keep running advertisements while you wait for a third party to implement the tracking code. The real data will only begin to show up once you have the tracking code in place. So what are the most common conversion tracking errors? Here are some common causes:

Using AdWords conversion tracking is a great way to see how many visitors convert on your site. AdWords conversion tracking is an extremely important part of online marketing for small businesses, as you pay for every click. Knowing how many visitors convert to sales will help you determine whether or not your advertising spend is generating revenue. The better you know your conversion rate, the better decisions you can make. ດັ່ງນັ້ນ, start implementing AdWords conversion tracking today.