ວິທີການເພີ່ມປະສິດທິພາບບັນຊີ Adwords ຂອງທ່ານ

There are several ways to structure your Adwords account. ໃນບົດຄວາມນີ້, we’ll discuss Keyword themes, ເປົ້າໝາຍ, ການປະມູນ, ແລະການຕິດຕາມການປ່ຽນແປງ. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. ຈາກນັ້ນ, follow these steps to improve your ROI. ຈາກນັ້ນ, ທ່ານຈະມີແຄມເປນທີ່ປະສົບຜົນສໍາເລັດ. Listed below are the most important steps to optimize your account.

ຫົວຂໍ້ຄໍາຫລັກ

Listed under the ‘Keywords’ ທາງເລືອກ, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. ວິທີນີ້, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. ແນວໃດກໍ່ຕາມ, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. ຕົວ​ຢ່າງ, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

ເປົ້າໝາຍ

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. ແນວໃດກໍ່ຕາມ, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. ຍົກ​ຕົວ​ຢ່າງ, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. ຍົກ​ຕົວ​ຢ່າງ, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. ທ່ານ​ສາ​ມາດ​ເລືອກ​ເອົາ​ຈາກ​ຫົກ​ລະ​ດັບ​ລາຍ​ໄດ້​ແລະ​ຄວາມ​ຫຼາກ​ຫຼາຍ​ຂອງ​ສະ​ຖານ​ທີ່​. ໂດຍ​ການ​ນໍາ​ໃຊ້​ເຄື່ອງ​ມື​ເຫຼົ່າ​ນີ້​, ທ່ານສາມາດກໍານົດເປົ້າຫມາຍການໂຄສະນາແລະການໂຄສະນາຂອງທ່ານໄປຫາສະຖານທີ່ທີ່ແນ່ນອນຂອງລູກຄ້າທີ່ເປັນໄປໄດ້ຂອງທ່ານ. ນອກຈາກນັ້ນ, ທ່ານຍັງສາມາດເລືອກເປົ້າຫມາຍຄົນພາຍໃນໄລຍະຫ່າງທີ່ແນ່ນອນຈາກທຸລະກິດຂອງທ່ານ. ໃນຂະນະທີ່ທ່ານອາດຈະບໍ່ມີຂໍ້ມູນໃດໆທີ່ຈະສໍາຮອງຂໍ້ມູນນີ້, ເຄື່ອງມືເຫຼົ່ານີ້ສາມາດໃຫ້ທ່ານມີຂໍ້ມູນທີ່ມີຄຸນຄ່າກ່ຽວກັບຜູ້ຊົມຂອງທ່ານ.

ການປະມູນ

ສອງວິທີທົ່ວໄປທີ່ສຸດໃນການສະເຫນີລາຄາໃນ Adwords ແມ່ນຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ແລະຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ (CPM). ການເລືອກວິທີການຫນຶ່ງໃນໄລຍະອື່ນໆແມ່ນຂຶ້ນກັບເປົ້າຫມາຍຂອງທ່ານ. ການປະມູນ CPC ແມ່ນດີທີ່ສຸດສໍາລັບຕະຫຼາດ niche ທີ່ຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານແມ່ນສະເພາະຫຼາຍແລະທ່ານຕ້ອງການໃຫ້ໂຄສະນາຂອງທ່ານເຫັນໄດ້ໂດຍປະຊາຊົນຫຼາຍເທົ່າທີ່ເປັນໄປໄດ້.. ໃນທາງກົງກັນຂ້າມ, ການປະມູນ CPM ແມ່ນເຫມາະສົມສໍາລັບການໂຄສະນາເຄືອຂ່າຍສະແດງເທົ່ານັ້ນ. ໂຄສະນາຂອງທ່ານຈະປາກົດຂຶ້ນເລື້ອຍໆຢູ່ໃນເວັບໄຊທ໌ທີ່ກ່ຽວຂ້ອງທີ່ສະແດງໂຄສະນາ AdSense ນຳ.

The first method involves organizing your bidding into separate “ກຸ່ມໂຄສະນາ.” ຍົກ​ຕົວ​ຢ່າງ, you could group 10 ກັບ 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. ແນວໃດກໍ່ຕາມ, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. ດ້ວຍວິທີນີ້, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords ຊ່ວຍຕິດຕາມພຶດຕິກໍາຂອງຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານແລະຊ່ວຍໃຫ້ທ່ານເຂົ້າໃຈປະເພດຂອງລູກຄ້າທີ່ກໍາລັງຊອກຫາຜະລິດຕະພັນຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດປັບປຸງຄຸນນະພາບຂອງ Adwords ຂອງທ່ານໂດຍການຕິດຕາມກິດຈະກໍາຂອງຜູ້ໃຊ້ເພື່ອຫຼຸດລົງຄ່າໃຊ້ຈ່າຍຂອງທ່ານຕໍ່ການຄລິກ. ດັ່ງນັ້ນ, ຢ່າລືມເພີ່ມປະສິດທິພາບການໂຄສະນາຂອງທ່ານກັບ SEO ທ້ອງຖິ່ນແລະປັບປຸງ ROI ຂອງທ່ານ!

ການຕິດຕາມການປ່ຽນແປງ

ເມື່ອທ່ານໄດ້ຕິດຕັ້ງລະຫັດຕິດຕາມການແປງ AdWords ຢູ່ໃນເວັບໄຊທ໌ຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ມັນເພື່ອເບິ່ງວ່າການໂຄສະນາໃດທີ່ກໍາລັງປ່ຽນແປງທີ່ດີທີ່ສຸດ. ມັນເປັນໄປໄດ້ທີ່ຈະເຫັນຂໍ້ມູນການແປງຢູ່ໃນຫຼາຍລະດັບ, ເຊັ່ນການໂຄສະນາ, ກຸ່ມໂຄສະນາ, ແລະແມ້ກະທັ້ງຄໍາສໍາຄັນ. ຂໍ້ມູນການຕິດຕາມການປ່ຽນແປງຍັງສາມາດນໍາພາການສໍາເນົາໂຄສະນາໃນອະນາຄົດຂອງທ່ານ. ນອກຈາກນັ້ນ, ອີງຕາມຂໍ້ມູນນີ້, ທ່ານສາມາດກໍານົດການສະເຫນີລາຄາທີ່ສູງຂຶ້ນສໍາລັບຄໍາຂອງທ່ານ. ນີ້ແມ່ນວິທີ.

ທໍາອິດ, ທ່ານຕ້ອງຕັດສິນໃຈວ່າທ່ານຕ້ອງການຕິດຕາມການແປງທີ່ເປັນເອກະລັກຫຼືສະເລ່ຍ. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. ແນວໃດກໍ່ຕາມ, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. ອັນທີສອງ, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. ວິທີນີ້, you’ll be able to see exactly which adverts your customers click on to reach your website. ຈາກນັ້ນທ່ານສາມາດຕັດສິນໃຈວ່າຈະໃຊ້ຂໍ້ມູນນີ້ໃນຄວາມພະຍາຍາມໃນການຕະຫຼາດໃໝ່ຂອງເຈົ້າຫຼືບໍ່.

ຖ້າທ່ານສົນໃຈໃນການວິເຄາະປະສິດທິພາບຂອງການໂຄສະນາການໂຄສະນາຂອງທ່ານ, ທ່ານສາມາດຕັ້ງຄ່າການຕິດຕາມການປ່ຽນແປງໃນ Google Adwords. Google ໃຫ້ສາມວິທີງ່າຍໆເພື່ອຕິດຕາມການໂທ. ທໍາອິດ, ທ່ານຈໍາເປັນຕ້ອງສ້າງການແປງໃຫມ່ແລະເລືອກການໂທ. ຕໍ່ໄປ, ທ່ານຄວນໃສ່ເບີໂທລະສັບຂອງທ່ານໃນການໂຄສະນາຂອງທ່ານ. ເມື່ອ​ທ່ານ​ໄດ້​ເຮັດ​ສິ່ງ​ນີ້​, ທ່ານສາມາດເລືອກປະເພດຂອງການແປງທີ່ທ່ານຕ້ອງການທີ່ຈະຕິດຕາມ. ນອກນັ້ນທ່ານຍັງສາມາດເລືອກຈໍານວນຂອງການແປງທີ່ເກີດຂຶ້ນຈາກ pixels ລວງໄດ້.

ເມື່ອທ່ານໄດ້ຕິດຕັ້ງການຕິດຕາມການແປງຢູ່ໃນເວັບໄຊທ໌ຂອງທ່ານ, ທ່ານສາມາດຕິດຕາມຈໍານວນຄົນທີ່ຄລິກໃສ່ໂຄສະນາຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດຕິດຕາມໂທລະສັບຈາກການໂຄສະນາຂອງທ່ານ, ເຖິງແມ່ນວ່າພວກເຂົາບໍ່ຈໍາເປັນຕ້ອງມີລະຫັດແປງ. ທ່ານສາມາດເຊື່ອມຕໍ່ກັບຮ້ານ app ໄດ້, ບັນຊີ firebase, ຫຼືຮ້ານພາກສ່ວນທີສາມອື່ນໆ. ການໂທຫາໂທລະສັບແມ່ນສໍາຄັນສໍາລັບທຸລະກິດຂອງທ່ານ. ທ່ານສາມາດເບິ່ງວ່າໃຜກໍາລັງໂທຫາການໂຄສະນາຂອງທ່ານ, ຊຶ່ງເປັນເຫດຜົນທີ່ທ່ານຄວນຕິດຕາມໂທລະສັບ.