ວິທີການຫາເງິນອອນໄລນ໌ດ້ວຍ Adwords

ຖ້າທ່ານຕ້ອງການສ້າງລາຍໄດ້ອອນໄລນ໌ດ້ວຍ Google Adwords, ມີບາງສິ່ງພື້ນຖານທີ່ເຈົ້າຕ້ອງການຮູ້. ເຫຼົ່ານີ້ແມ່ນການຄົ້ນຄວ້າຄໍາຫລັກ, ການກໍານົດເປົ້າຫມາຍຂອງກຸ່ມໂຄສະນາ, ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ, ແລະຄວາມສະຫລາດຂອງຄູ່ແຂ່ງ. ໃນບົດຄວາມນີ້, ຂ້ອຍຈະອະທິບາຍແຕ່ລະອັນນີ້ຢ່າງຫຍໍ້ໆ. ບໍ່ວ່າທ່ານຈະໃຫມ່ກັບ AdWords ຫຼືໄດ້ໃຊ້ມັນຫລາຍປີແລ້ວ, ມີບາງສິ່ງທີ່ທ່ານຄວນຮູ້ເພື່ອເລີ່ມຕົ້ນ.

ການຄົ້ນຄວ້າຄໍາຫລັກ

ທ່ານອາດຈະໄດ້ຍິນກ່ຽວກັບເຄື່ອງມືຄໍາຫລັກກ່ອນ, ແຕ່ສິ່ງທີ່ແນ່ນອນເຂົາເຈົ້າ? ໃນສັ້ນ, ພວກເຂົາເປັນຊຸດຂອງເຄື່ອງມືເພື່ອຊອກຫາຄໍາໃຫມ່ແລະກໍານົດວ່າອັນໃດທີ່ຈະສະເຫນີລາຄາ. ເຄື່ອງມືຄໍາຫລັກແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງຂະບວນການໂຄສະນາ AdWords, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. ໂຊກດີ, there’s a tool to help you do just that: Google Keyword Planner. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. ຈື່ໄວ້, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. ວິທີນີ້, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

ການກໍານົດເປົ້າຫມາຍຂອງກຸ່ມໂຄສະນາ

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, ຂໍ້ຄວາມໂຄສະນາ, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. ຍົກ​ຕົວ​ຢ່າງ, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. ເພື່ອແກ້ໄຂຫຼາຍຄໍາໃນແຄມເປນດຽວ, ທ່ານສາມາດນໍາໃຊ້ທາງເລືອກການແກ້ໄຂຈໍານວນຫລາຍ. ຖ້າທ່ານບໍ່ມີງົບປະມານປະຈໍາວັນ, ທ່ານຍັງສາມາດແກ້ໄຂຫຼາຍຄໍາໃນຫນຶ່ງໄປ. ພຽງແຕ່ຈື່ຈໍາໄວ້ວ່າຄຸນສົມບັດນີ້ສາມາດໃຊ້ໄດ້ກັບແຄມເປນທີ່ບໍ່ມີງົບປະມານປະຈໍາວັນເທົ່ານັ້ນ.

ວິທີທີ່ດີທີ່ສຸດໃນການທົດສອບການສໍາເນົາໂຄສະນາແມ່ນເພື່ອເລີ່ມຕົ້ນດ້ວຍການປ່ຽນແປງຂະຫນາດໃຫຍ່. ຢ່າເລີ່ມຕົ້ນໂດຍການທົດສອບພຽງແຕ່ຫນຶ່ງຄໍາສໍາຄັນໃນກຸ່ມໂຄສະນາ. ທ່ານຈໍາເປັນຕ້ອງໄດ້ທົດສອບຢ່າງຫນ້ອຍສາມຫາສີ່ຕົວແປການສໍາເນົາໂຄສະນາທີ່ແຕກຕ່າງກັນເພື່ອຊອກຫາວ່າອັນໃດເຮັດວຽກທີ່ດີທີ່ສຸດສໍາລັບຜູ້ຊົມຂອງທ່ານ. ນີ້ຈະຊ່ວຍໃຫ້ທ່ານປະຫຍັດເວລາແລະເງິນໃນໄລຍະຍາວ. ມັນຍັງຈະຊ່ວຍໃຫ້ທ່ານກໍານົດ USP ທີ່ມີປະສິດທິພາບທີ່ສຸດແລະໂທຫາການປະຕິບັດ. ນີ້ແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງຍຸດທະສາດ PPC.

ເມື່ອສ້າງກຸ່ມໂຄສະນາ, ຈົ່ງຈື່ໄວ້ວ່າຄໍາທີ່ຢູ່ໃນກຸ່ມໂຄສະນາສາມາດມີຄວາມຫມາຍດຽວກັນ. The choice of keywords within an ad group will determine whether the ad is displayed or not. ໂຊກດີ, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 ກັບ $4 depending on the industry, and the average cost per click is typically between $1 ແລະ $2. While this may seem like a big amount, ມັນເປັນມູນຄ່າທີ່ສັງເກດວ່າ CPC ສູງບໍ່ຈໍາເປັນຕ້ອງແປເປັນ ROI ຕ່ໍາ. ຂ່າວດີແມ່ນວ່າມີວິທີການປັບປຸງ CPC ຂອງທ່ານແລະຮັກສາຄ່າໃຊ້ຈ່າຍໃນການກວດສອບ.

ເພື່ອໃຫ້ໄດ້ຄວາມຄິດທົ່ວໄປວ່າແຕ່ລະຄລິກຈະມີມູນຄ່າເທົ່າໃດ, ພວກເຮົາສາມາດປຽບທຽບອັດຕາ CPC ຈາກປະເທດຕ່າງໆ. ຍົກ​ຕົວ​ຢ່າງ, ໃນສະຫະລັດ, ອັດຕາ CPC ສໍາລັບການໂຄສະນາເຟສບຸກແມ່ນກ່ຽວກັບ $1.1 ຕໍ່ຄລິກ, ໃນຂະນະທີ່ຜູ້ທີ່ຢູ່ໃນປະເທດຍີ່ປຸ່ນແລະການາດາຈ່າຍເຖິງ $1.6 ຕໍ່ຄລິກ. ໃນປະເທດອິນໂດເນເຊຍ, ບຣາຊິນ, ແລະສະເປນ, CPC ສໍາລັບການໂຄສະນາເຟສບຸກແມ່ນ $0.19 ຕໍ່ຄລິກ. ລາຄາເຫຼົ່ານີ້ແມ່ນຕ່ໍາກວ່າສະເລ່ຍແຫ່ງຊາດ.

ແຄມເປນໂຄສະນາທີ່ປະສົບຜົນສໍາເລັດຈະຮັບປະກັນ ROI ສູງສຸດສໍາລັບຈໍານວນເງິນທີ່ໃຊ້ຈ່າຍຫນ້ອຍທີ່ສຸດ. ການສະເຫນີລາຄາຕໍ່າຈະບໍ່ປ່ຽນ, ແລະການສະເຫນີລາຄາສູງຈະບໍ່ເຮັດໃຫ້ການຂາຍ. ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກສໍາລັບແຄມເປນສາມາດແຕກຕ່າງກັນຈາກມື້ຕໍ່ມື້, ອີງຕາມການແຂ່ງຂັນສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

ຄວາມສະຫຼາດຂອງຄູ່ແຂ່ງ

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, ແລະອື່ນໆອີກ. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ ຄໍາສໍາຄັນ.

ຫນຶ່ງໃນເຕັກນິກການສະຫລາດດ້ານການແຂ່ງຂັນທີ່ດີທີ່ສຸດແມ່ນການເຂົ້າໃຈຕົວຊີ້ວັດຂອງຄູ່ແຂ່ງຂອງທ່ານ. ເນື່ອງຈາກວ່າຂໍ້ມູນແຕກຕ່າງກັນຈາກທຸລະກິດໄປຫາທຸລະກິດ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະໃຊ້ KPIs ຂອງທ່ານເອງເມື່ອວິເຄາະຄູ່ແຂ່ງຂອງທ່ານ. ໂດຍການປຽບທຽບຄູ່ແຂ່ງຂອງທ່ານ’ ກະແສການຈະລາຈອນ, ທ່ານສາມາດກໍານົດພື້ນທີ່ຂອງໂອກາດທີ່ທ່ານອາດຈະພາດຖ້າບໍ່ດັ່ງນັ້ນ. ນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງສໍາລັບຄວາມສາມາດໃນການແຂ່ງຂັນທີ່ມີປະສິດທິພາບສໍາລັບ Adwords:

ສັງເກດເບິ່ງຄູ່ແຂ່ງຂອງທ່ານ’ ໜ້າທຳອິດທີ່ພົບເຫັນ. ທ່ານສາມາດໄດ້ຮັບຄວາມຄິດທີ່ດີຈາກການສຶກສາຄູ່ແຂ່ງຂອງທ່ານ’ ໜ້າທຳອິດທີ່ພົບເຫັນ. ຜົນປະໂຫຍດອີກອັນຫນຶ່ງຂອງຄວາມສະຫລາດດ້ານການແຂ່ງຂັນແມ່ນຢູ່ເທິງສຸດຂອງການສະເຫນີແລະຍຸດທະສາດໃຫມ່ຈາກຄູ່ແຂ່ງຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດລົງທະບຽນສໍາລັບການແຈ້ງເຕືອນຄູ່ແຂ່ງເພື່ອຢູ່ເທິງສຸດຂອງສິ່ງທີ່ຄູ່ແຂ່ງຂອງທ່ານກໍາລັງເຮັດ. ທ່ານຍັງສາມາດກວດເບິ່ງເນື້ອຫາຂອງຄູ່ແຂ່ງໃນເຄືອຂ່າຍສັງຄົມເພື່ອເບິ່ງວ່າມັນປຽບທຽບກັບຕົວເອງແນວໃດ. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. ຈາກນັ້ນ, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.