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ກ່ອນທີ່ທ່ານຈະເລີ່ມຕົ້ນແຄມເປນ Adwords ຂອງທ່ານ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະເຂົ້າໃຈພື້ນຖານຂອງຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກ, ຮູບແບບການປະມູນ, ການທົດສອບຄໍາຫລັກ, ແລະການຕິດຕາມການປ່ຽນແປງ. ໂດຍປະຕິບັດຕາມຂັ້ນຕອນພື້ນຖານເຫຼົ່ານີ້, ທ່ານຈະມີແຄມເປນທີ່ປະສົບຜົນສໍາເລັດ. ຫວັງເປັນຢ່າງຍິ່ງ, ບົດ​ຄວາມ​ນີ້​ໄດ້​ເປັນ​ປະ​ໂຫຍດ​ໃນ​ການ​ເຮັດ​ໃຫ້​ທ່ານ​ເລີ່ມ​ຕົ້ນ​ການ​ໂຄ​ສະ​ນາ​ຂອງ​ທ່ານ​. ສືບຕໍ່ອ່ານສໍາລັບຄໍາແນະນໍາແລະຄໍາແນະນໍາເພີ່ມເຕີມ! ແລະຖ້າທ່ານມີຄໍາຖາມໃດໆ, ຮູ້ສຶກວ່າບໍ່ເສຍຄ່າທີ່ຈະຖາມໃນຄໍາເຫັນ! ນີ້ແມ່ນບາງຄຳຖາມທົ່ວໄປທີ່ສຸດທີ່ເຈົ້າອາດຈະຖາມ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກສໍາລັບແຄມເປນ Adwords ແມ່ນຂຶ້ນກັບການໂຄສະນາຂອງທ່ານກົງກັບລູກຄ້າ’ ຄົ້ນຫາ. ໃນ​ບາງ​ກໍ​ລະ​ນີ, ການສະເຫນີລາຄາທີ່ສູງຂຶ້ນຈະເຮັດໃຫ້ທ່ານມີການຈັດອັນດັບທີ່ສູງຂຶ້ນ, ໃນຂະນະທີ່ການສະເຫນີລາຄາຕ່ໍາຈະເຮັດໃຫ້ທ່ານມີອັດຕາການປ່ຽນແປງຕ່ໍາ. ທ່ານຄວນຕິດຕາມຄ່າໃຊ້ຈ່າຍຂອງທ່ານໂດຍໃຊ້ Google Sheet ຫຼືເຄື່ອງມືທີ່ຄ້າຍຄືກັນເພື່ອເບິ່ງວ່າເຈົ້າສາມາດຄາດຫວັງວ່າຈະໃຊ້ຈ່າຍໃນຄໍາທີ່ໃຊ້ສະເພາະຫຼືການປະສົມປະສານຂອງຄໍາຫລັກ.. ຈາກນັ້ນ, ທ່ານສາມາດປັບການສະເຫນີລາຄາຂອງທ່ານຕາມຄວາມເຫມາະສົມເພື່ອບັນລຸອັດຕາການປ່ຽນແປງສູງສຸດທີ່ເປັນໄປໄດ້.

ຄ່າໃຊ້ຈ່າຍສະເລ່ຍຕໍ່ຄລິກສໍາລັບແຄມເປນ Adwords ໃນ e-commerce ແມ່ນລະຫວ່າງສອງສາມໂດລາແລະ $88. ໃນຄໍາສັບຕ່າງໆອື່ນໆ, ຈໍານວນເງິນທີ່ຜູ້ໂຄສະນາສະເຫນີລາຄາສໍາລັບຄໍາທີ່ມີຖົງຕີນວັນພັກແມ່ນຕໍ່າເມື່ອທຽບກັບລາຄາຂອງຖົງຕີນວັນຄຣິດສະມາດຄູ່.. ແນ່​ນອນ, ນີ້ແມ່ນຂຶ້ນກັບປັດໃຈຈໍານວນຫຼາຍ, ລວມທັງຄໍາສໍາຄັນຫຼືຄໍາຄົ້ນຫາ, ອຸດສາຫະກໍາ, ແລະຜະລິດຕະພັນສຸດທ້າຍ. ໃນຂະນະທີ່ມີບາງປັດໃຈທີ່ສາມາດເພີ່ມຫຼືຫຼຸດລົງຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ, ຜູ້ໂຄສະນາສ່ວນໃຫຍ່ບໍ່ໄດ້ປະມູນລາຄາທີ່ຮ້າຍກາດ. ຖ້າຜະລິດຕະພັນແມ່ນພຽງແຕ່ $3, ເຈົ້າຈະບໍ່ໄດ້ເງິນຫຼາຍໂດຍການປະມູນມັນ.

ຕົວ​ຢ່າງ, ຜູ້ໂຄສະນາທີ່ຂາຍເສື້ອຜ້າໃນ Amazon ຈະຈ່າຍ $0.44 ຕໍ່ຄລິກ. ເພື່ອສຸຂະພາບ & ລາຍການຄົວເຮືອນ, ຜູ້ໂຄສະນາຈະຈ່າຍ $1.27. ສໍາລັບກິລາແລະນອກ, ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກແມ່ນ $0.9

ໃນຂະນະທີ່ CPC ເປັນ metric ທີ່ເປັນປະໂຫຍດສໍາລັບການປະເມີນປະສິດທິຜົນຂອງການໂຄສະນາການໂຄສະນາ, ມັນເປັນພຽງແຕ່ສ່ວນນ້ອຍໆຂອງປິດສະໜາ. ໃນຂະນະທີ່ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງການໂຄສະນາການໂຄສະນາທີ່ຈ່າຍໃດໆ, ROI ໂດຍລວມແມ່ນມີຄວາມສໍາຄັນກວ່າ. ກັບການຕະຫຼາດເນື້ອຫາ, ທ່ານສາມາດດຶງດູດການເຂົ້າຊົມ SEO ຢ່າງຫຼວງຫຼາຍ, ໃນຂະນະທີ່ສື່ມວນຊົນທີ່ຈ່າຍສາມາດນໍາເອົາ ROI ທີ່ຊັດເຈນ. ແຄມເປນໂຄສະນາທີ່ປະສົບຜົນສໍາເລັດຄວນຂັບລົດ ROI ສູງສຸດ, ສ້າງການຈະລາຈອນສູງສຸດ, ແລະຫຼີກເວັ້ນການຂາດການຂາຍແລະຜູ້ນໍາ.

ນອກເຫນືອຈາກ CPC, ຜູ້ໂຄສະນາຄວນພິຈາລະນາຈໍານວນຄໍາສໍາຄັນ. ເຄື່ອງມືທີ່ດີທີ່ຈະໃຊ້ເພື່ອປະເມີນ CPC ແມ່ນເຄື່ອງມື Keyword Magic ຂອງ SEMrush. ເຄື່ອງມືນີ້ລາຍຊື່ຄໍາທີ່ກ່ຽວຂ້ອງແລະ CPC ສະເລ່ຍຂອງພວກເຂົາ. ມັນຍັງສະແດງວ່າແຕ່ລະຄໍາສໍາຄັນມີຄ່າໃຊ້ຈ່າຍເທົ່າໃດ. ໂດຍການວິເຄາະຂໍ້ມູນນີ້, ທ່ານສາມາດກໍານົດຄໍາທີ່ປະສົມປະສານທີ່ມີ CPC ຕ່ໍາສຸດ. ຄ່າໃຊ້ຈ່າຍຕໍ່ຫນຶ່ງຄລິກທີ່ຕໍ່າກວ່າສະເຫມີສໍາລັບທຸລະກິດຂອງທ່ານ. ບໍ່ມີເຫດຜົນທີ່ຈະໃຊ້ເງິນຫຼາຍກວ່າທີ່ທ່ານຕ້ອງ.

ຮູບແບບການປະມູນ

ທ່ານສາມາດປັບຍຸດທະສາດການປະມູນຂອງທ່ານສໍາລັບ Adwords ໂດຍໃຊ້ຄຸນສົມບັດຮ່າງແລະການທົດລອງຂອງ Google. ທ່ານຍັງສາມາດໃຊ້ຂໍ້ມູນຈາກ Google Analytics ແລະການຕິດຕາມການປ່ຽນແປງເພື່ອຕັດສິນໃຈການປະມູນຂອງທ່ານ. ໂດຍ​ທົ່ວ​ໄປ, ທ່ານຄວນອີງໃສ່ການສະເຫນີລາຄາຂອງທ່ານກ່ຽວກັບການປະທັບໃຈແລະການຄລິກ. ຖ້າເຈົ້າພະຍາຍາມສ້າງຄວາມຮັບຮູ້ຂອງຍີ່ຫໍ້, ໃຊ້ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ. ຖ້າ​ຫາກ​ວ່າ​ທ່ານ​ກໍາ​ລັງ​ຊອກ​ຫາ​ທີ່​ຈະ​ເພີ່ມ​ທະ​ວີ​ການ​ແປງ​, ທ່ານສາມາດນໍາໃຊ້ຖັນ CPC ເພື່ອກໍານົດການສະເຫນີລາຄາເລີ່ມຕົ້ນຂອງທ່ານ. ສຸດທ້າຍ, ທ່ານຄວນເຮັດໃຫ້ໂຄງສ້າງຂອງບັນຊີຂອງທ່ານງ່າຍດາຍເພື່ອໃຫ້ທ່ານສາມາດເຮັດການປ່ຽນແປງຍຸດທະສາດການປະມູນໂດຍບໍ່ມີຜົນກະທົບຕໍ່ການປະຕິບັດ.

ທ່ານຄວນກໍານົດການສະເຫນີລາຄາສູງສຸດຂອງທ່ານຕາມຂໍ້ມູນທີ່ກ່ຽວຂ້ອງ. ແນວໃດກໍ່ຕາມ, ທ່ານຍັງສາມາດສະເຫນີລາຄາຕາມປະເພດຂອງເນື້ອຫາທີ່ສະແດງ. ທ່ານສາມາດປະມູນເນື້ອຫາໃນ YouTube ໄດ້, ເຄືອຂ່າຍການສະແດງຂອງ Google, ແອັບ Google, ແລະເວັບໄຊທ໌. ການນໍາໃຊ້ຍຸດທະສາດນີ້ຈະຊ່ວຍໃຫ້ທ່ານເພີ່ມການສະເຫນີລາຄາຂອງທ່ານຖ້າທ່ານເຫັນການຫຼຸດລົງຂອງການປ່ຽນແປງ. ແຕ່ໃຫ້ແນ່ໃຈວ່າທ່ານກໍາລັງຕັ້ງເປົ້າຫມາຍການສະເຫນີລາຄາຂອງທ່ານຢ່າງເຫມາະສົມເພື່ອວ່າທ່ານຈະສາມາດໃຊ້ເງິນໂດລາການໂຄສະນາຂອງທ່ານໄດ້ຫຼາຍທີ່ສຸດ.

ຍຸດທະສາດທີ່ດີສໍາລັບການເພີ່ມການຄລິກແມ່ນເພື່ອເພີ່ມການສະເຫນີລາຄາຂອງທ່ານໃຫ້ສູງສຸດພາຍໃນງົບປະມານຂອງທ່ານ. ຍຸດທະສາດນີ້ເຮັດວຽກທີ່ດີທີ່ສຸດສໍາລັບຄໍາທີ່ມີການປ່ຽນແປງສູງຫຼືສໍາລັບການຊອກຫາປະລິມານທີ່ສູງຂຶ້ນ. ແຕ່ທ່ານຄວນຈະລະມັດລະວັງບໍ່ໃຫ້ overbid, ຫຼືທ່ານຈະເສຍເງິນໃຫ້ກັບການຈະລາຈອນທີ່ບໍ່ມີປະໂຫຍດ. ຈື່ໄວ້ສະເໝີທີ່ຈະໃຊ້ການຕິດຕາມການແປງ ເພື່ອຮັບປະກັນວ່າແຄມເປນຂອງທ່ານໄດ້ຮັບປະໂຫຍດສູງສຸດຈາກຄວາມພະຍາຍາມຂອງທ່ານ. ຮູບແບບການປະມູນສໍາລັບ Adwords ແມ່ນສໍາຄັນຕໍ່ຄວາມສໍາເລັດຂອງທ່ານ! ແຕ່ເຈົ້າຕັ້ງມັນແນວໃດ?

ວິທີການທົ່ວໄປທີ່ສຸດສໍາລັບການກໍານົດຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແມ່ນຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ. ມັນເປັນປະໂຫຍດສໍາລັບການຈະລາຈອນທີ່ມີຄຸນນະພາບສູງແຕ່ບໍ່ເຫມາະສົມສໍາລັບແຄມເປນປະລິມານຂະຫນາດໃຫຍ່. ວິທີການອື່ນແມ່ນວິທີການປະມູນລາຄາຕໍ່ລ້ານ. ທັງສອງວິທີນີ້ເຮັດໃຫ້ທ່ານມີຄວາມເຂົ້າໃຈກ່ຽວກັບຈໍານວນຄວາມປະທັບໃຈ, ເຊິ່ງເປັນສິ່ງສໍາຄັນໃນເວລາທີ່ດໍາເນີນການແຄມເປນກາລະຕະຫຼາດໃນໄລຍະຍາວ. CPC ແມ່ນສໍາຄັນຖ້າທ່ານຕ້ອງການເຮັດການແປງເພີ່ມເຕີມຈາກການຄລິກ.

ຮູບແບບການປະມູນອັດສະລິຍະແມ່ນຂຶ້ນກັບສູດການຄິດໄລ່ ແລະຂໍ້ມູນປະຫວັດສາດເພື່ອເພີ່ມຜົນການແປງສູງສຸດ. ຖ້າທ່ານກໍາລັງດໍາເນີນການແຄມເປນທີ່ມີການປ່ຽນແປງສູງ, Google ອາດຈະເພີ່ມ CPC ສູງສຸດຂອງທ່ານຫຼາຍເທົ່າ 30%. ໃນທາງກົງກັນຂ້າມ, ຖ້າຄໍາຫລັກຂອງເຈົ້າມີການແຂ່ງຂັນສູງ, ທ່ານສາມາດຫຼຸດລົງການສະເຫນີລາຄາ CPC ສູງສຸດຂອງທ່ານ. ລະບົບການປະມູນແບບອັດສະລິຍະເຊັ່ນນີ້ຮຽກຮ້ອງໃຫ້ທ່ານຕິດຕາມການໂຄສະນາຂອງທ່ານຢ່າງຕໍ່ເນື່ອງ ແລະສ້າງຄວາມຮູ້ສຶກຂອງຂໍ້ມູນ. ການໄດ້ຮັບການຊ່ວຍເຫຼືອແບບມືອາຊີບເພື່ອເພີ່ມປະສິດທິພາບແຄມເປນ Adwords ຂອງທ່ານແມ່ນການເຄື່ອນໄຫວທີ່ສະຫຼາດ, ແລະ MuteSix ໃຫ້ຄໍາປຶກສາຟຣີເພື່ອໃຫ້ທ່ານເລີ່ມຕົ້ນ.

ການທົດສອບຄໍາຫລັກ

ທ່ານສາມາດເຮັດການທົດສອບຄໍາສໍາຄັນໃນ Adwords ໂດຍບອກອົງການຂອງເຈົ້າວ່າຄໍາສໍາຄັນໃດທີ່ຈະຮັກສາແລະການປ່ຽນແປງອັນໃດ. ທ່ານສາມາດເລືອກທີ່ຈະທົດສອບຄໍາສໍາຄັນຫຼາຍເທົ່າທີ່ທ່ານຕ້ອງການໃນກຸ່ມທົດລອງ. ແຕ່ການປ່ຽນແປງຫຼາຍທີ່ທ່ານເຮັດກັບຄໍາຫລັກຂອງທ່ານ, ມັນມີຄວາມຫຍຸ້ງຍາກຫຼາຍທີ່ຈະກໍານົດວ່າພວກມັນມີຜົນກະທົບທີ່ຕ້ອງການຫຼືບໍ່. ເມື່ອທ່ານຮູ້ວ່າຄໍາສໍາຄັນໃດກໍາລັງປະຕິບັດຫນ້ອຍລົງ, ທ່ານສາມາດທົດແທນພວກມັນດ້ວຍສິ່ງທີ່ກ່ຽວຂ້ອງກວ່າ. ເມື່ອທ່ານໄດ້ກໍານົດຄໍາທີ່ກໍາລັງສ້າງການຄລິກຫຼາຍຂຶ້ນ, ມັນເຖິງເວລາທີ່ຈະສ້າງສໍາເນົາໂຄສະນາ, ການຂະຫຍາຍໂຄສະນາ, ແລະຫນ້າທີ່ດິນທີ່ເຫມາະສໍາລັບການປ່ຽນໃຈເຫລື້ອມໃສ.

ເພື່ອກໍານົດວ່າຄໍາສໍາຄັນໃດກໍາລັງປະຕິບັດຫນ້ອຍ, ລອງໃຊ້ການປ່ຽນແປງທີ່ແຕກຕ່າງກັນຂອງສໍາເນົາໂຄສະນາທີ່ຄ້າຍຄືກັນໃນກຸ່ມໂຄສະນາຕ່າງໆ. ເພື່ອເຮັດສິ່ງນີ້, ທ່ານສາມາດເຮັດການປ່ຽນແປງທີ່ສໍາຄັນຕໍ່ກັບສໍາເນົາໂຄສະນາຂອງທ່ານ. ທ່ານຄວນສຸມໃສ່ສ່ວນທີ່ມີປະລິມານສູງແລະກຸ່ມໂຄສະນາ. ກຸ່ມໂຄສະນາທີ່ມີປະລິມານຫນ້ອຍຄວນທົດສອບການຄັດລອກໂຄສະນາທີ່ແຕກຕ່າງກັນແລະການປະສົມປະສານຄໍາຫລັກ. ທ່ານກໍ່ຄວນທົດສອບໂຄງສ້າງກຸ່ມໂຄສະນາ. ທ່ານຈະຕ້ອງໄດ້ເຮັດການທົດລອງຫຼາຍໆຄັ້ງເພື່ອຊອກຫາການປະສົມປະສານທີ່ດີທີ່ສຸດຂອງຄໍາສໍາຄັນສໍາລັບການສໍາເນົາໂຄສະນາຂອງທ່ານ.

ໃນບັນດາຂໍ້ໄດ້ປຽບຂອງການທົດສອບຄໍາສໍາຄັນສໍາລັບ Adwords ແມ່ນວ່າ Google ໃນປັດຈຸບັນສະຫນອງເຄື່ອງມືການວິນິດໄສຄໍາຫລັກ, ເຊິ່ງຖືກເຊື່ອງໄວ້ໃນການໂຕ້ຕອບຜູ້ໃຊ້. ມັນເຮັດໃຫ້ທ່ານມີທັດສະນະທີ່ສົມບູນແບບກ່ຽວກັບສຸຂະພາບຂອງຄໍາຫລັກ. ທ່ານ​ສາ​ມາດ​ເບິ່ງ​ໄດ້​ເລື້ອຍໆ​ການ​ໂຄ​ສະ​ນາ​ຂອງ​ທ່ານ​ປະ​ກົດ​ຂຶ້ນ​ແລະ​ບ່ອນ​ທີ່​ມັນ​ປະ​ກົດ​ຂຶ້ນ​. ຖ້າທ່ານຕ້ອງການປັບປຸງຄຸນນະພາບຂອງສໍາເນົາໂຄສະນາຂອງທ່ານ, ທ່ານສາມາດເລືອກທີ່ຈະເພີ່ມປະສິດທິພາບຄໍາຫລັກທັງຫມົດໃນແຄມເປນຂອງທ່ານ. ເມື່ອທ່ານຊອກຫາສິ່ງທີ່ປະຕິບັດໄດ້ດີກວ່າ, ທ່ານສາມາດກ້າວໄປສູ່ຂັ້ນຕອນຕໍ່ໄປ.

ເຄື່ອງມືຄໍາຫລັກສາມາດຊ່ວຍໃຫ້ທ່ານສ້າງບັນຊີລາຍຊື່ຂອງຄໍາສໍາຄັນ, ແລະສາມາດໄດ້ຮັບການກັ່ນຕອງໂດຍອີງໃສ່ຄວາມຫຍຸ້ງຍາກ. ສໍາລັບທຸລະກິດຂະຫນາດນ້ອຍ, ທ່ານຄວນເລືອກຄໍາທີ່ມີຄວາມຫຍຸ້ງຍາກຂະຫນາດກາງ, ເພາະວ່າປົກກະຕິແລ້ວພວກເຂົາມີການສະເຫນີລາຄາທີ່ແນະນໍາຕ່ໍາກວ່າ, ແລະເຈົ້າຈະມີລາຍໄດ້ຫຼາຍຂຶ້ນກັບການແຂ່ງຂັນລະດັບທີ່ສູງຂຶ້ນ. ສຸດທ້າຍ, ທ່ານສາມາດນໍາໃຊ້ເຄື່ອງມືທົດລອງແຄມເປນ AdWords ເພື່ອໃສ່ຄໍາທີ່ສະເພາະໃນຫນ້າດິນຂອງທ່ານແລະທົດສອບວ່າຄໍາໃດມີປະສິດທິພາບຫຼາຍ.

ການຕິດຕາມການປ່ຽນແປງ

ການຕິດຕາມການປ່ຽນແປງສາມາດເປັນປະໂຫຍດຫຼາຍໃນການກໍານົດ ROI ຂອງແຄມເປນຂອງທ່ານ. ການປ່ຽນໃຈເຫລື້ອມໃສແມ່ນການປະຕິບັດໂດຍລູກຄ້າຫຼັງຈາກທີ່ພວກເຂົາໄປຢ້ຽມຢາມຫນ້າເວັບຫຼືເຮັດການຊື້. ຄຸນນະສົມບັດການຕິດຕາມການປ່ຽນແປງຂອງ Adwords ສ້າງລະຫັດ HTML ສໍາລັບເວັບໄຊທ໌ຂອງທ່ານເພື່ອຕິດຕາມການກະທໍາເຫຼົ່ານີ້. ໂຄດຄໍາສັ່ງຕິດຕາມຄວນໄດ້ຮັບການປັບແຕ່ງສໍາລັບທຸລະກິດຂອງທ່ານ. ທ່ານສາມາດຕິດຕາມປະເພດຂອງການແປງແລະຕິດຕາມ ROI ທີ່ແຕກຕ່າງກັນສໍາລັບແຕ່ລະແຄມເປນ. ເພື່ອເຮັດແນວນັ້ນ, ປະຕິບັດຕາມຂັ້ນຕອນເຫຼົ່ານີ້.

ໃນຂັ້ນຕອນທໍາອິດຂອງການຕິດຕາມການປ່ຽນແປງຂອງ AdWords, ໃສ່ລະຫັດການແປງ, ປ້າຍຊື່, ແລະມູນຄ່າ. ຈາກນັ້ນ, ເລືອກ “ເປີດໄຟ” ພາກ​ສ່ວນ​ເພື່ອ​ລະ​ບຸ​ວັນ​ທີ​ທີ່​ລະ​ຫັດ​ຕິດ​ຕາມ​ການ​ປ່ຽນ​ແປງ​ຄວນ​ຈະ​ໄດ້​ຮັບ​ການ fired​. ໂດຍຄ່າເລີ່ມຕົ້ນ, ລະ​ຫັດ​ຄວນ​ຈະ​ໄຟ​ໃນ​ເວ​ລາ​ທີ່​ຜູ້​ມາ​ຢ້ຽມ​ຢາມ​ໄດ້​ລົງ​ຈອດ​ໃນ​ “ຂອບ​ໃຈ” ຫນ້າ. ທ່ານຄວນລາຍງານຜົນໄດ້ຮັບຂອງທ່ານ 30 ມື້ຫຼັງຈາກເດືອນສິ້ນສຸດເພື່ອໃຫ້ແນ່ໃຈວ່າທ່ານກໍາລັງຈັບຈໍານວນການແປງແລະລາຍໄດ້ສູງສຸດ.

ຂັ້ນຕອນຕໍ່ໄປແມ່ນການສ້າງແທໍກຕິດຕາມການແປງສໍາລັບແຕ່ລະປະເພດຂອງການແປງ. ຖ້າລະຫັດຕິດຕາມການແປງຂອງທ່ານແມ່ນເປັນເອກະລັກຂອງແຕ່ລະການແປງ, ທ່ານຄວນກໍານົດຊ່ວງວັນທີສໍາລັບແຕ່ລະໂຄສະນາເພື່ອເຮັດໃຫ້ມັນງ່າຍຕໍ່ການປຽບທຽບພວກມັນ. ວິທີນີ້, ທ່ານ​ສາ​ມາດ​ເບິ່ງ​ວ່າ​ການ​ໂຄ​ສະ​ນາ​ທີ່​ເຮັດ​ໃຫ້​ເກີດ​ການ​ປ່ຽນ​ແປງ​ຫຼາຍ​ທີ່​ສຸດ​ແລະ​ທີ່​ບໍ່​ແມ່ນ​. ມັນຍັງເປັນປະໂຫຍດທີ່ຈະຮູ້ວ່າຈໍານວນຜູ້ເຂົ້າຊົມເບິ່ງຫນ້າໃດຫນຶ່ງແລະວ່າການຄລິກນັ້ນເປັນຜົນມາຈາກການໂຄສະນາຫຼືບໍ່.

ນອກເຫນືອໄປຈາກການຕິດຕາມການແປງ, ທ່ານຍັງສາມາດໃຊ້ລະຫັດດຽວກັນເພື່ອຕິດຕາມການໂທຜ່ານການໂຄສະນາຂອງທ່ານ. ສາມາດຕິດຕາມການໂທຜ່ານເບີໂອນສາຍຂອງ Google. ນອກເຫນືອໄປຈາກໄລຍະເວລາແລະເວລາເລີ່ມຕົ້ນແລະສິ້ນສຸດຂອງການໂທ, ລະຫັດພື້ນທີ່ຂອງຜູ້ໂທຍັງສາມາດຕິດຕາມໄດ້. ການກະທຳໃນທ້ອງຖິ່ນເຊັ່ນ: ການດາວໂຫຼດແອັບກໍ່ຖືກບັນທຶກເປັນການແປງ. ຂໍ້ມູນນີ້ສາມາດຖືກນໍາໃຊ້ເພື່ອວິເຄາະແຄມເປນແລະກຸ່ມໂຄສະນາຂອງທ່ານເພື່ອຕັດສິນໃຈທີ່ດີທີ່ສຸດທີ່ເປັນໄປໄດ້.

ວິທີອື່ນໃນການຕິດຕາມການປ່ຽນແປງຂອງ AdWords ແມ່ນການນໍາເຂົ້າຂໍ້ມູນ Google Analytics ຂອງທ່ານເຂົ້າໃນ Google Ads. ວິທີນີ້, ທ່ານຈະສາມາດປຽບທຽບຜົນໄດ້ຮັບຂອງແຄມເປນ AdWords ຂອງທ່ານກັບຜົນໄດ້ຮັບການວິເຄາະຂອງທ່ານ. ຂໍ້ມູນທີ່ທ່ານເກັບກໍາແມ່ນເປັນປະໂຫຍດສໍາລັບການກໍານົດ ROI ຂອງທ່ານແລະຫຼຸດຜ່ອນຄ່າໃຊ້ຈ່າຍໃນທຸລະກິດ. ຖ້າທ່ານປະສົບຜົນສໍາເລັດສາມາດຕິດຕາມການແປງຈາກທັງສອງແຫຼ່ງ, ທ່ານສາມາດເຮັດການຕັດສິນໃຈທີ່ດີກວ່າດ້ວຍຄ່າໃຊ້ຈ່າຍຫນ້ອຍ. ທາງ​ນັ້ນ, ທ່ານຈະສາມາດໃຊ້ງົບປະມານຂອງທ່ານໄດ້ຢ່າງມີປະສິດທິພາບ ແລະເກັບກ່ຽວຜົນປະໂຫຍດຈາກເວັບໄຊທ໌ຂອງທ່ານຫຼາຍຂຶ້ນ.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (CPC) ການໂຄສະນາ, negative keywords, Site targeted advertising, and retargeting. This article will explain all of them, ແລະອື່ນໆອີກ. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການໂຄສະນາ

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. ແຕ່ຈື່, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. With CPC, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. ເພີ່ມ​ເຕີມ, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. CPM (cost per mille) ແລະ CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. ເຊັ່ນດຽວກັນ, CPA (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

ຄໍາສໍາຄັນທາງລົບ

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. ເພື່ອເລີ່ມຕົ້ນ, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. ຈື່ໄວ້, ເຖິງແມ່ນວ່າ, that a negative keyword query cannot contain more than 10 words. ດັ່ງນັ້ນ, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Misspellings are rampant in search queries, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. ວິທີນີ້, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. ໂດຍການນໍາໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບ, you’ll get the best possible audience for your advertising campaign and increase ROI. ເມື່ອເຮັດຢ່າງຖືກຕ້ອງ, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. ໃນ​ຄວາມ​ເປັນ​ຈິງ, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

Site targeted advertising

ຄຳສັບ’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 per thousand impressions, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

ການຕັ້ງເປົ້າໝາຍຄືນໃໝ່

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, ເພດ, and interests. If you segment your audience by age, ເພດ, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. Generally, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. ເພາະສະນັ້ນ, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. Twitter, ຕົວ​ຢ່າງ, has more than 75% ຜູ້ໃຊ້ມືຖື. ເພາະສະນັ້ນ, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

There are several ways to structure your Adwords account. ໃນບົດຄວາມນີ້, we’ll discuss Keyword themes, ເປົ້າໝາຍ, ການປະມູນ, ແລະການຕິດຕາມການປ່ຽນແປງ. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. ຈາກນັ້ນ, follow these steps to improve your ROI. ຈາກນັ້ນ, ທ່ານຈະມີແຄມເປນທີ່ປະສົບຜົນສໍາເລັດ. Listed below are the most important steps to optimize your account.

ຫົວຂໍ້ຄໍາຫລັກ

Listed under the ‘Keywords’ ທາງເລືອກ, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. ວິທີນີ້, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. ແນວໃດກໍ່ຕາມ, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. ຕົວ​ຢ່າງ, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

ເປົ້າໝາຍ

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. ແນວໃດກໍ່ຕາມ, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. ຍົກ​ຕົວ​ຢ່າງ, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. ຍົກ​ຕົວ​ຢ່າງ, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. By using these tools, you can target your ads and your ad campaigns to the exact locations of your potential customers. ນອກຈາກນັ້ນ, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

ການປະມູນ

The two most common ways to bid on Adwords are cost per click (CPC) ແລະຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ (CPM). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. ໃນທາງກົງກັນຂ້າມ, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “ກຸ່ມໂຄສະນາ.” ຍົກ​ຕົວ​ຢ່າງ, you could group 10 ກັບ 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. ແນວໃດກໍ່ຕາມ, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. ດັ່ງນັ້ນ, don’t forget to optimize your ads with local SEO and improve your ROI!

ການຕິດຕາມການປ່ຽນແປງ

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. ນອກຈາກນັ້ນ, based on this data, you can set a higher bid for your keywords. Here’s how.

ທໍາອິດ, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. ແນວໃດກໍ່ຕາມ, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Secondly, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. ວິທີນີ້, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. ທໍາອິດ, you need to create a new conversion and select phone calls. ຕໍ່ໄປ, you should insert your phone number on your ads. ເມື່ອ​ທ່ານ​ໄດ້​ເຮັດ​ສິ່ງ​ນີ້​, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. You can also track phone calls from your ads, though they don’t necessarily require a conversion code. You can connect to an app store, a firebase account, or any other third-party store. Phone calls are important for your business. You can see who is calling your ads, which is why you should track phone calls.

If you want to make more money online with Google Adwords, there are some basic things you need to know. These are Keyword research, Ad group targeting, ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ, and Competitor intelligence. ໃນບົດຄວາມນີ້, I’ll explain each of these in a nutshell. Whether you’re new to AdWords or have been using it for years, there are some things you should know to get started.

ການຄົ້ນຄວ້າຄໍາຫລັກ

You’ve probably heard about keyword tools before, but what exactly are they? In short, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. ໂຊກດີ, there’s a tool to help you do just that: Google Keyword Planner. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. ຈື່ໄວ້, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. ວິທີນີ້, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Ad group targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, ຂໍ້ຄວາມໂຄສະນາ, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. ຍົກ​ຕົວ​ຢ່າງ, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. To edit multiple keywords in one campaign, you can use the bulk editing option. If you do not have a daily budget, you can also edit multiple keywords in one go. Just remember to keep in mind that this feature is available only for campaigns with no daily budget.

The best way to test ad copy is to start with large changes. Do not start by testing just one keyword in an ad group. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. ໂຊກດີ, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 ກັບ $4 depending on the industry, and the average cost per click is typically between $1 ແລະ $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. ຍົກ​ຕົວ​ຢ່າງ, in the United States, CPC rates for Facebook Ads are about $1.1 ຕໍ່ຄລິກ, while those in Japan and Canada pay up to $1.6 ຕໍ່ຄລິກ. In Indonesia, ບຣາຊິນ, ແລະສະເປນ, the CPC for Facebook Ads is $0.19 ຕໍ່ຄລິກ. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

ຄວາມສະຫຼາດຂອງຄູ່ແຂ່ງ

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, ແລະອື່ນໆອີກ. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ ຄໍາສໍາຄັນ.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ ໜ້າທຳອິດທີ່ພົບເຫັນ. You can get great ideas from studying your competitors’ ໜ້າທຳອິດທີ່ພົບເຫັນ. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. ຈາກນັ້ນ, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

You may have already heard of keywords and bids, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Listed below are tips for how to structure your account. Once you have an idea of how to structure your account, you can get started today. You can also check out our detailed guide on how to choose the right keywords. Choosing the right keywords is crucial to increasing your conversions and sales.

ຄໍາສໍາຄັນ

While choosing keywords for Adwords, remember that not all keywords are created equal. While some seem logical at first, they could actually be ineffective. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າໃຜຜູ້ຫນຶ່ງປະເພດ “ລະຫັດຜ່ານ wifi” ເຂົ້າໄປໃນ Google, they probably aren’t looking for a password for their own home WiFi. ອີກທາງເລືອກ, they could be looking for a friend’s wifi password. Advertising on a word such as wifi password would be pointless for you, as people aren’t likely to be looking for that kind of information.

It’s important to know that keywords change over time, so you need to keep up with the latest trends in keyword targeting. In addition to ad copy, keyword targeting needs to be updated frequently, as target markets and audience habits change. ຍົກ​ຕົວ​ຢ່າງ, marketers are using more natural language in their ads, and prices are always evolving. In order to remain competitive and relevant, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. To make the most of Adwords keywords, choose ones that are broad and can capture a wider audience. Remember that you want to stay at the top of the mind of your audience, and not only that. You’ll need to know what people are searching for before you can choose a good keyword strategy. That’s where the keyword research comes in.

You can find new keywords by using Google’s keyword tool or through the webmaster search analytics query report linked to your Adwords account. ໃນ​ກໍ​ລະ​ນີ​ໃດ​ກໍ​ຕາມ, make sure your keywords are relevant to the content of your website. If you’re targeting informational searches, you should use phrase-match keywords and match the phrase to the content of your website. ຍົກ​ຕົວ​ຢ່າງ, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

ການປະມູນ

In Adwords, you can bid for your traffic in a number of ways. The most common method is cost-per-click, where you pay only for each click your ad receives. ແນວໃດກໍ່ຕາມ, you can also use cost-per-mille bidding, which costs less but allows you to pay for thousands of impressions on your ad. The following are some tips for bidding on Adwords:

You can research past AdWords campaigns and keywords to determine which bids are most effective. You can also use the competitor’s data to better determine what keywords and ads to bid on. All of these data is important when you’re putting together bids. They will help you know how much work you need to put in. ແນວໃດກໍ່ຕາມ, it is best to seek professional help from the start. A good agency will be able to guide you through the entire process, from setting up a budget to adjusting the daily budget.

ທໍາອິດ, understand your target market. What does your audience want to read? What do they need? Ask people who are familiar with your market and use their language to design your ad to match their needs. In addition to knowing your target market, consider other factors such as the competition, budget, and target market. ໂດຍການດໍາເນີນການນີ້, you’ll be able to determine how much your ads should cost. If you have a limited budget, it’s best to focus on cheaper countries, since these countries are often more likely to respond positively to your ad than those that cost a lot of money.

Once you have the right strategy in place, you can use Adwords to increase your business visibility. You can target local customers as well, which means that you can track user behavior and improve your business’s quality score. In addition to increasing traffic, you can lower your cost-per-click by improving the quality of your ads. If you have a local audience, focusing on SEO will help you avoid any pitfalls.

ຄະແນນຄຸນນະພາບ

There are three main factors that influence your quality score on Adwords. They are ad position, cost, ແລະຄວາມສໍາເລັດຂອງແຄມເປນ. Here’s an example of how each affects the other. In the example below, if two brands have identical ads, the higher quality score one gets will be displayed in position #1. If the other brand is listed in position #2, it will cost more to get the top spot. In order to increase your Quality Score, you must make sure your ad meets these criteria.

The first component to consider when attempting to improve your Quality Score is your landing page. If you use a keyword like blue pens, you need to create a page that features that keyword. ຈາກນັ້ນ, your landing page must include the words “blue pens.” The ad group will then include a link to a landing page that features the exact same keyword. The landing page should be a great place to get more information about blue pens.

The second factor is your CPC bid. Your quality score will help determine which advertisements get clicked on. High Quality Scores mean that your ads will get noticed by searchers. It’s also the determining factor of your ad’s rank in the auction and can help you outrank high-bidders who have more money than time. You can increase your Quality Score by making your ads relevant to the terms they are targeting.

The third factor in Adwords Quality Score is your CTR. This measure will allow you to test the relevance of your ads to your audience. It also helps determine the CPC of your ads. Higher CTRs mean higher ROI. ໃນທີ່ສຸດ, your landing page should be relevant to the keywords that are in your ads. If your landing page is not relevant to your audience, your ads will get a lower CPC.

The final factor that affects your Quality Score is your keywords and your Ad. Keywords and ads that are not relevant to your audience will not receive a high quality score. In addition to the keywords and CPC, your quality score will also influence the cost of your Ads. High-quality ads are often more likely to convert and get you lower CPC. But how do you increase your Quality Score? Listed below are some strategies for improving your Quality Score on Adwords.

ຄ່າໃຊ້ຈ່າຍ

In order to get an accurate idea of the cost of your Adwords campaign, you must first understand the concept of CPC (ລາຄາຕໍ່ຄລິກ). While CPC is an excellent building block for understanding Adwords costs, it is not sufficient. You must also take into account the cost of a subscription to an Adwords software program. ຍົກ​ຕົວ​ຢ່າງ, WordStream offers subscriptions for six-month, 12-month, and prepaid annual plans. Make sure you understand the terms of these contracts before signing on.

In recent years, the cost of Adwords has increased three to five-fold for some verticals. The price has remained high despite the demand from offline players and cash-flush start-ups. Google attributes the rising cost of Adwords to increased competition in the market, with more businesses than ever using the web to market their products. The cost of Adwords is often more than 50% of the product’s cost, but it has been much lower in some verticals.

Despite being expensive, AdWords is an effective advertising tool. With the help of AdWords, you can reach millions of unique users and generate a significant return on your investment. You can even track the results of your campaign and determine which keywords are generating the most traffic. ສໍາລັບເຫດຜົນນີ້, this program is the perfect solution for many small businesses. It will help you get a higher conversion rate than ever before.

When setting up an AdWords budget, be sure to allocate a portion of your overall advertising budget for each campaign. You should aim for a daily budget of PS200. It may be higher or lower, depending on the niche of your business and the amount of traffic you expect to generate per month. Divide the monthly budget by 30 to get your daily budget. If you do not know how to set up a proper budget for your AdWords campaign, you might be wasting your ad budget. ຈື່ໄວ້, budgeting is a crucial part of learning how to succeed with Adwords.

Whether you’re using Adwords to get more leads or more sales, you’ll have to decide how much you want to spend on each click. AdWords generates new customers, and you need to know how much each one of them is worth, both at first interaction and over the lifetime. ຍົກ​ຕົວ​ຢ່າງ, one of my clients uses Adwords to increase their profits. ໃນ​ກໍ​ລະ​ນີ​ນີ້, a successful ad campaign could save her thousands of dollars in wasted ad spend.

ການຊອກຫາທີ່ຈ່າຍແມ່ນວິທີທີ່ທັນທີທີ່ສຸດທີ່ຈະຂັບລົດການຈະລາຈອນໄປຫາເວັບໄຊຂອງທ່ານ. SEO ໃຊ້ເວລາສອງສາມເດືອນເພື່ອສະແດງຜົນໄດ້ຮັບ, ໃນຂະນະທີ່ການຊອກຫາທີ່ຈ່າຍແມ່ນເຫັນໄດ້ທັນທີ. ແຄມເປນ Adwords ສາມາດຊ່ວຍຊົດເຊີຍການເລີ່ມຕົ້ນຊ້າຂອງ SEO ໂດຍການເພີ່ມຖ່ານກ້ອນຂອງທ່ານແລະຂັບລົດການເຂົ້າຊົມທີ່ມີຄຸນວຸດທິຫຼາຍຂຶ້ນໄປຫາເວັບໄຊຂອງເຈົ້າ.. ແຄມເປນ Adwords ຍັງສາມາດຮັບປະກັນວ່າເວັບໄຊທ໌ຂອງທ່ານມີການແຂ່ງຂັນຢູ່ໃນຈຸດສູງສຸດຂອງຫນ້າຜົນການຄົ້ນຫາຂອງ Google. ອີງຕາມ Google, ການໂຄສະນາທີ່ຈ່າຍຫຼາຍທີ່ທ່ານດໍາເນີນການ, ມີໂອກາດຫຼາຍທີ່ເຈົ້າຈະໄດ້ຮັບການຄລິກອິນຊີ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

ຄ່າໃຊ້ຈ່າຍສະເລ່ຍຕໍ່ການຄລິກສໍາລັບ Adwords ແມ່ນຂຶ້ນກັບປັດໃຈຈໍານວນຫນຶ່ງ, ລວມທັງປະເພດທຸລະກິດຂອງທ່ານ, ອຸດສາຫະກໍາ, ແລະຜະລິດຕະພັນຫຼືການບໍລິການ. ມັນຍັງຂຶ້ນກັບການສະເຫນີລາຄາຂອງທ່ານແລະຄະແນນຄຸນນະພາບຂອງການໂຄສະນາຂອງທ່ານ. ຖ້າທ່ານກໍາລັງຕັ້ງເປົ້າຫມາຍຜູ້ຊົມທ້ອງຖິ່ນ, ທ່ານສາມາດກໍານົດງົບປະມານໂດຍສະເພາະສໍາລັບຜູ້ໃຊ້ມືຖື. ແລະທ່ານສາມາດເປົ້າຫມາຍປະເພດສະເພາະຂອງອຸປະກອນມືຖື. ຕົວເລືອກການກໍາຫນົດເປົ້າຫມາຍແບບພິເສດສາມາດຫຼຸດຜ່ອນການໃຊ້ຈ່າຍໂຄສະນາຂອງທ່ານໄດ້ຢ່າງຫຼວງຫຼາຍ. ທ່ານສາມາດຊອກຫາວິທີການໂຄສະນາຂອງທ່ານຫຼາຍປານໃດໂດຍການກວດສອບຂໍ້ມູນທີ່ສະຫນອງໃຫ້ໂດຍ Google Analytics.

ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກສໍາລັບ Adwords ໂດຍທົ່ວໄປແມ່ນລະຫວ່າງ $1 ແລະ $2 ຕໍ່ຄລິກ, ແຕ່ໃນບາງຕະຫຼາດທີ່ມີການແຂ່ງຂັນ, ຄ່າໃຊ້ຈ່າຍສາມາດເພີ່ມຂຶ້ນ. ໃຫ້ແນ່ໃຈວ່າການສໍາເນົາໂຄສະນາຂອງທ່ານກົງກັບຫນ້າທີ່ປ່ຽນໃຈເຫລື້ອມໃສທີ່ເຫມາະສົມ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າຫນ້າຜະລິດຕະພັນຂອງທ່ານແມ່ນຫນ້າດິນຕົ້ນຕໍຂອງທ່ານສໍາລັບແຄມເປນການຂາຍ Black Friday, ທ່ານຄວນຂຽນໂຄສະນາໂດຍອີງໃສ່ເນື້ອຫານັ້ນ. ຈາກນັ້ນ, ເມື່ອລູກຄ້າຄລິກໃສ່ໂຄສະນາເຫຼົ່ານັ້ນ, ພວກເຂົາເຈົ້າຈະຖືກນໍາໄປຫາຫນ້ານັ້ນ.

ຄະແນນທີ່ມີຄຸນນະພາບສະທ້ອນເຖິງຄວາມກ່ຽວຂ້ອງຂອງຄໍາທີ່ໃຊ້ຂອງທ່ານ, ຂໍ້ຄວາມໂຄສະນາ, ແລະຫນ້າທີ່ດິນ. ຖ້າອົງປະກອບເຫຼົ່ານີ້ມີຄວາມກ່ຽວຂ້ອງກັບຜູ້ຊົມເປົ້າຫມາຍ, ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກຂອງທ່ານຈະຕໍ່າກວ່າ. ຖ້າເຈົ້າຢາກໄດ້ຕໍາແໜ່ງສູງ, ທ່ານຄວນກໍານົດການສະເຫນີລາຄາທີ່ສູງຂຶ້ນ, ແຕ່ຮັກສາມັນຕ່ໍາພຽງພໍທີ່ຈະແຂ່ງຂັນກັບຜູ້ໂຄສະນາອື່ນໆ. ສໍາລັບການຊ່ວຍເຫຼືອເພີ່ມເຕີມ, ອ່ານທີ່ສົມບູນ, ຄູ່ມືການຍ່ອຍອາຫານຂອງ Google Ads Budgets. ຈາກນັ້ນ, ທ່ານສາມາດກໍານົດງົບປະມານແລະແຜນການຂອງທ່ານຕາມຄວາມເຫມາະສົມ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ການປ່ຽນແປງ

ຖ້າທ່ານກໍາລັງພະຍາຍາມກໍານົດວ່າມັນມີຄ່າໃຊ້ຈ່າຍຫຼາຍປານໃດທີ່ຈະປ່ຽນຜູ້ເຂົ້າຊົມເປັນລູກຄ້າ, ທ່ານຈໍາເປັນຕ້ອງເຂົ້າໃຈວ່າຄ່າໃຊ້ຈ່າຍຕໍ່ການຊື້ເຮັດວຽກແນວໃດແລະວິທີການໃຊ້ປະໂຫຍດສູງສຸດຈາກມັນ. ໃນ AdWords, ທ່ານສາມາດນໍາໃຊ້ຕົວວາງແຜນຄໍາຫລັກເພື່ອຄິດໄລ່ຄ່າໃຊ້ຈ່າຍຕໍ່ການຊື້. ພຽງແຕ່ໃສ່ຄໍາສໍາຄັນຫຼືບັນຊີລາຍຊື່ຂອງຄໍາສໍາຄັນເພື່ອເບິ່ງການຄາດຄະເນວ່າມັນຈະມີຄ່າໃຊ້ຈ່າຍຫຼາຍປານໃດທີ່ຈະປ່ຽນຜູ້ເຂົ້າຊົມແຕ່ລະຄົນ.. ຈາກນັ້ນ, ທ່ານສາມາດເພີ່ມການສະເຫນີລາຄາຂອງທ່ານຈົນກ່ວາມັນ hits CPA ທີ່ຕ້ອງການ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ການແປງແມ່ນຄ່າໃຊ້ຈ່າຍທັງຫມົດຂອງການສ້າງການຈະລາຈອນສໍາລັບແຄມເປນສະເພາະໃດຫນຶ່ງແບ່ງດ້ວຍຈໍານວນການແປງ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າເຈົ້າໃຊ້ $100 ໃນແຄມເປນໂຄສະນາແລະພຽງແຕ່ໄດ້ຮັບຫ້າແປງ, CPC ຂອງທ່ານຈະເປັນ $20. ນີ້ຫມາຍຄວາມວ່າທ່ານຈະຈ່າຍ $80 ສໍາລັບການແປງຫນຶ່ງສໍາລັບທຸກໆ 100 views ຂອງ​ການ​ໂຄ​ສະ​ນາ​ຂອງ​ທ່ານ​. ຄ່າໃຊ້ຈ່າຍຕໍ່ການແປງແມ່ນແຕກຕ່າງຈາກຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກ, ເນື່ອງຈາກວ່າມັນມີຄວາມສ່ຽງຫຼາຍໃນເວທີການໂຄສະນາ.

ເມື່ອກໍານົດຄ່າໃຊ້ຈ່າຍຂອງການໂຄສະນາການໂຄສະນາຂອງທ່ານ, ຄ່າໃຊ້ຈ່າຍຕໍ່ການປ່ຽນແປງແມ່ນຕົວຊີ້ວັດທີ່ສໍາຄັນຂອງເສດຖະກິດແລະການປະຕິບັດການໂຄສະນາການໂຄສະນາຂອງທ່ານ. ການນໍາໃຊ້ຄ່າໃຊ້ຈ່າຍຕໍ່ການແປງເປັນດັດຊະນີຂອງທ່ານຈະຊ່ວຍໃຫ້ທ່ານສຸມໃສ່ຍຸດທະສາດການໂຄສະນາຂອງທ່ານ. ມັນຍັງເຮັດໃຫ້ທ່ານມີຄວາມຮູ້ສຶກກ່ຽວກັບຄວາມຖີ່ຂອງການກະທໍາຂອງຜູ້ເຂົ້າຊົມ. ຈາກນັ້ນ, ຄູນອັດຕາການປ່ຽນແປງປັດຈຸບັນຂອງທ່ານເປັນພັນ. ທ່ານຈະຮູ້ວ່າແຄມເປນໃນປະຈຸບັນຂອງທ່ານກໍາລັງຜະລິດພຽງພໍເຮັດໃຫ້ການຮັບປະກັນການສະເຫນີລາຄາທີ່ເພີ່ມຂຶ້ນ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກທຽບກັບການສະເຫນີລາຄາສູງສຸດ

ມີສອງປະເພດຕົ້ນຕໍຂອງຍຸດທະສາດການປະມູນສໍາລັບ Adwords: ການປະມູນດ້ວຍມື ແລະ ການປັບປຸງຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (ECPC). ການປະມູນດ້ວຍຕົນເອງຊ່ວຍໃຫ້ທ່ານສາມາດກໍານົດການສະເຫນີລາຄາສູງສຸດ CPC ສໍາລັບແຕ່ລະຄໍາສໍາຄັນ. ທັງສອງວິທີອະນຸຍາດໃຫ້ທ່ານປັບການກໍານົດເປົ້າຫມາຍການໂຄສະນາແລະຄວບຄຸມຄໍາທີ່ໃຊ້ເງິນຫຼາຍ. ການປະມູນຄູ່ມືຊ່ວຍໃຫ້ທ່ານໄດ້ຮັບຍຸດທະສາດກັບການໂຄສະນາ ROI ແລະເປົ້າຫມາຍທຸລະກິດ.

ໃນຂະນະທີ່ການປະມູນສູງແມ່ນມີຄວາມຈໍາເປັນເພື່ອຮັບປະກັນການເປີດເຜີຍສູງສຸດ, ການສະເຫນີລາຄາຕໍ່າສາມາດທໍາຮ້າຍທຸລະກິດຂອງທ່ານໄດ້. ການສະເຫນີລາຄາສູງສໍາລັບບໍລິສັດກົດຫມາຍທີ່ກ່ຽວຂ້ອງກັບອຸປະຕິເຫດອາດຈະສ້າງທຸລະກິດຫຼາຍກ່ວາການສະເຫນີລາຄາຕໍ່າສໍາລັບຖົງຕີນວັນຄຣິດສະມາດ.. ໃນຂະນະທີ່ທັງສອງວິທີມີປະສິດທິພາບໃນການເພີ່ມລາຍຮັບ, ພວກມັນບໍ່ສະເຫມີຜົນໄດ້ຮັບທີ່ຕ້ອງການ. ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສັງເກດວ່າຄ່າໃຊ້ຈ່າຍສູງສຸດຕໍ່ຄລິກບໍ່ຈໍາເປັນຕ້ອງແປເປັນລາຄາສຸດທ້າຍ; ໃນ​ບາງ​ກໍ​ລະ​ນີ, ຜູ້ໂຄສະນາຈະຈ່າຍຈໍານວນຕໍາ່ສຸດທີ່ເພື່ອບັນລຸເປົ້າຫມາຍການຈັດອັນດັບການໂຄສະນາແລະ outbid ຄູ່ແຂ່ງຂ້າງລຸ່ມນີ້ພວກເຂົາ.

ການປະມູນດ້ວຍຕົນເອງຊ່ວຍໃຫ້ທ່ານສາມາດກໍານົດງົບປະມານປະຈໍາວັນ, ລະບຸການປະມູນສູງສຸດ, ແລະອັດຕະໂນມັດຂະບວນການປະມູນ. ການປະມູນອັດຕະໂນມັດຊ່ວຍໃຫ້ Google ກໍານົດການປະມູນສູງສຸດໂດຍອັດຕະໂນມັດສໍາລັບແຄມເປນຂອງທ່ານໂດຍອີງໃສ່ງົບປະມານຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດເລືອກທີ່ຈະສົ່ງການສະເຫນີລາຄາດ້ວຍຕົນເອງຫຼືອອກຈາກການປະມູນກັບ Google. ການປະມູນດ້ວຍມືເຮັດໃຫ້ເຈົ້າສາມາດຄວບຄຸມການປະມູນຂອງທ່ານໄດ້ຢ່າງສົມບູນແບບ ແລະຊ່ວຍໃຫ້ທ່ານສາມາດຕິດຕາມໄດ້ວ່າເຈົ້າໃຊ້ຈ່າຍຫຼາຍປານໃດໃນການຄລິກ.

ການແຂ່ງຂັນຢ່າງກວ້າງຂວາງ

ປະເພດການຈັບຄູ່ເລີ່ມຕົ້ນໃນ Adwords ແມ່ນກົງກັນຢ່າງກວ້າງຂວາງ, ອະນຸຍາດໃຫ້ທ່ານສະແດງໂຄສະນາໃນເວລາທີ່ການຄົ້ນຫາຖືກສ້າງຂື້ນສໍາລັບຄໍາສໍາຄັນທີ່ມີຄໍາຫຼືປະໂຫຍກໃດນຶ່ງໃນປະໂຫຍກທີ່ສໍາຄັນຂອງທ່ານ. ໃນຂະນະທີ່ປະເພດການແຂ່ງຂັນນີ້ຊ່ວຍໃຫ້ທ່ານເຂົ້າເຖິງຜູ້ຊົມທີ່ໃຫຍ່ທີ່ສຸດທີ່ເປັນໄປໄດ້, ມັນຍັງສາມາດຊ່ວຍໃຫ້ທ່ານຄົ້ນພົບຄໍາໃຫມ່. ນີ້ແມ່ນຄໍາອະທິບາຍສັ້ນໆວ່າເປັນຫຍັງທ່ານຄວນໃຊ້ຄໍາທີ່ກົງກັນຢ່າງກວ້າງຂວາງໃນ Adwords:

ຕົວແກ້ໄຂການຈັບຄູ່ແບບກວ້າງຖືກເພີ່ມໃສ່ຄໍາສໍາຄັນຂອງທ່ານດ້ວຍ a “+.” ມັນບອກ Google ວ່າຕົວແປທີ່ໃກ້ຊິດຂອງຄໍາຫລັກມີຢູ່ເພື່ອສະແດງໂຄສະນາຂອງທ່ານ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າເຈົ້າພະຍາຍາມຂາຍນະວະນິຍາຍການເດີນທາງ, ທ່ານຈະບໍ່ຕ້ອງການໃຊ້ຕົວແກ້ໄຂການຈັບຄູ່ແບບກວ້າງໆສໍາລັບຄໍາເຫຼົ່ານັ້ນ. ແນວໃດກໍ່ຕາມ, ຖ້າທ່ານກໍາລັງຕັ້ງເປົ້າຫມາຍຜະລິດຕະພັນຫຼືບໍລິການສະເພາະ, ທ່ານຈະຕ້ອງໃຊ້ການຈັບຄູ່ທີ່ແນ່ນອນ, ເຊິ່ງພຽງແຕ່ກະຕຸ້ນການໂຄສະນາຂອງທ່ານເມື່ອຄົນຄົ້ນຫາຄໍາທີ່ແນ່ນອນ.

ໃນຂະນະທີ່ການຈັບຄູ່ຢ່າງກວ້າງຂວາງແມ່ນການຕັ້ງຄ່າຄໍາຫລັກທີ່ມີປະສິດທິພາບທີ່ສຸດສໍາລັບການຕະຫຼາດຄືນໃຫມ່, ມັນບໍ່ແມ່ນທາງເລືອກທີ່ດີທີ່ສຸດສໍາລັບທຸກໆບໍລິສັດ. ມັນສາມາດນໍາໄປສູ່ການຄລິກທີ່ບໍ່ກ່ຽວຂ້ອງແລະສາມາດເຮັດໃຫ້ການໂຄສະນາຂອງທ່ານທໍາລາຍຢ່າງຮ້າຍແຮງ. ນອກຈາກນັ້ນ, Google ແລະ Bing ສາມາດຮຸກຮານໃນການວາງໂຄສະນາ. ດັ່ງນີ້, ທ່ານ​ຈະ​ຕ້ອງ​ການ​ເພື່ອ​ໃຫ້​ແນ່​ໃຈວ່​າ​ການ​ໂຄ​ສະ​ນາ​ຂອງ​ທ່ານ​ສະ​ແດງ​ໃຫ້​ເຫັນ​ກັບ​ຜູ້​ຊົມ​ໃຊ້​ທີ່​ກ່ຽວ​ຂ້ອງ​. ໂດຍໃຊ້ການຈັດກຸ່ມຜູ້ຊົມໃນ Adwords, ທ່ານສາມາດຄວບຄຸມທັງປະລິມານແລະຄຸນນະພາບຂອງຜູ້ຊົມຂອງທ່ານ. ຄໍາຫລັກທີ່ກົງກັນຢ່າງກວ້າງຂວາງສາມາດຖືກຈໍາກັດຢູ່ໃນປະເພດສະເພາະຂອງຜູ້ຊົມ, ເຊັ່ນ: ຜູ້ຊົມໃນຕະຫຼາດ ຫຼື ການຕະຫຼາດໃໝ່.

ການຂະຫຍາຍການໂທ

ທ່ານສາມາດເພີ່ມການຂະຫຍາຍການໂທໃສ່ແຄມເປນ Adwords ຂອງທ່ານເພື່ອຊຸກຍູ້ການແປງ. ທ່ານສາມາດກຳນົດເວລາໃຫ້ພວກມັນປະກົດຂຶ້ນເມື່ອໂທລະສັບຂອງທ່ານດັງ ຫຼືເມື່ອມີການຊອກຫາຄຳສັບສະເພາະໃດໜຶ່ງເທົ່ານັ້ນ. ແນວໃດກໍ່ຕາມ, ທ່ານ​ບໍ່​ສາ​ມາດ​ເພີ່ມ​ການ​ຂະ​ຫຍາຍ​ການ​ໂທ​ຖ້າ​ຫາກ​ວ່າ​ໂຄ​ສະ​ນາ​ຂອງ​ທ່ານ​ໄດ້​ຖືກ​ຈໍາ​ກັດ​ໃນ​ເຄືອ​ຂ່າຍ​ສະ​ແດງ​ຫຼື​ການ​ໂຄ​ສະ​ນາ​ລາຍ​ການ​ຜະ​ລິດ​ຕະ​ພັນ​. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງທີ່ຈະເພີ່ມການຂະຫຍາຍການໂທໃຫ້ກັບແຄມເປນ Adwords ຂອງທ່ານ. ທ່ານສາມາດເລີ່ມຕົ້ນດ້ວຍ Adwords ໃນມື້ນີ້. ພຽງແຕ່ປະຕິບັດຕາມຂັ້ນຕອນເຫຼົ່ານີ້ເພື່ອເພີ່ມອັດຕາການປ່ຽນແປງຂອງທ່ານ.

ການຂະຫຍາຍການໂທເຮັດວຽກໂດຍການເພີ່ມເບີໂທລະສັບຂອງທ່ານໃສ່ໂຄສະນາຂອງທ່ານ. ມັນຈະສະແດງຢູ່ໃນຜົນການຄົ້ນຫາແລະປຸ່ມ CTA, ເຊັ່ນດຽວກັນກັບການເຊື່ອມຕໍ່. ຄຸນສົມບັດທີ່ເພີ່ມເຂົ້າມາເພີ່ມການມີສ່ວນຮ່ວມຂອງລູກຄ້າ. ຫຼາຍ​ກວ່າ 70% ຂອງຜູ້ຄົ້ນຫາມືຖືໃຊ້ຄຸນສົມບັດຄລິກເພື່ອໂທເພື່ອຕິດຕໍ່ກັບທຸລະກິດ. ເພີ່ມ​ເຕີມ, 47% ຂອງຜູ້ຄົ້ນຫາມືຖືຈະໄປຢ້ຽມຢາມຫລາຍຍີ່ຫໍ້ຫຼັງຈາກໂທອອກ. ເພາະສະນັ້ນ, ການຂະຫຍາຍການໂທເປັນວິທີທີ່ດີເລີດທີ່ຈະຈັບລູກຄ້າທີ່ມີທ່າແຮງ.

ເມື່ອທ່ານໃຊ້ການຂະຫຍາຍການໂທກັບ Adwords, ທ່ານສາມາດກຳນົດເວລາໃຫ້ພວກມັນປະກົດຂຶ້ນໃນບາງຊົ່ວໂມງເທົ່ານັ້ນ. ນອກນັ້ນທ່ານຍັງສາມາດເປີດຫຼືປິດການລາຍງານການຂະຫຍາຍການໂທ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າທ່ານເປັນຮ້ານອາຫານ pizza ໃນ Chicago, ໂຄສະນາການຂະຫຍາຍການໂທສາມາດສະແດງໃຫ້ຜູ້ເຂົ້າຊົມທີ່ຊອກຫາ pizza ຈານເລິກ. ນັກທ່ອງທ່ຽວໄປ Chicago ສາມາດແຕະປຸ່ມໂທ ຫຼືຄລິກຜ່ານເວັບໄຊທ໌. ເມື່ອສ່ວນຂະຫຍາຍການໂທຖືກສະແດງຢູ່ໃນອຸປະກອນມືຖື, ມັນຈະໃຫ້ຄວາມມັກກັບເບີໂທລະສັບໃນເວລາທີ່ການຄົ້ນຫາຖືກດໍາເນີນການ. ສ່ວນຂະຫຍາຍດຽວກັນຍັງຈະປາກົດຢູ່ໃນ PC ແລະແທັບເລັດ.

ການຂະຫຍາຍສະຖານທີ່

ເຈົ້າຂອງທຸລະກິດສາມາດໄດ້ຮັບຜົນປະໂຫຍດຈາກການຂະຫຍາຍສະຖານທີ່ໂດຍການກໍາຫນົດເປົ້າຫມາຍຜູ້ບໍລິໂພກໃນພື້ນທີ່ຂອງພວກເຂົາ. ໂດຍການເພີ່ມຂໍ້ມູນສະຖານທີ່ໃສ່ໂຄສະນາຂອງພວກເຂົາ, ທຸລະກິດສາມາດເພີ່ມການຍ່າງ, ການຂາຍອອນໄລນ໌ແລະອອບໄລນ໌, ແລະເຂົ້າເຖິງກຸ່ມເປົ້າໝາຍຂອງຕົນໄດ້ດີຂຶ້ນ. ເພີ່ມ​ເຕີມ, ເກີນ 20 ເປີເຊັນຂອງການຄົ້ນຫາແມ່ນສໍາລັບຜະລິດຕະພັນຫຼືບໍລິການທ້ອງຖິ່ນ, ອີງຕາມການຄົ້ນຄວ້າຂອງ Google. ແລະການເພີ່ມການຂະຫຍາຍສະຖານທີ່ໃຫ້ກັບແຄມເປນຄົ້ນຫາໄດ້ຖືກສະແດງໃຫ້ເຫັນເຖິງການຊຸກຍູ້ CTR ເທົ່າກັບ 10%.

ເພື່ອໃຊ້ສ່ວນຂະຫຍາຍສະຖານທີ່, ທໍາອິດ synchronize ບັນຊີສະຖານທີ່ຂອງທ່ານກັບ AdWords. ຫຼັງ​ຈາກ​ນັ້ນ, ໂຫຼດຫນ້າຈໍຄືນສ່ວນຂະຫຍາຍສະຖານທີ່ຂອງທ່ານ. ຖ້າທ່ານບໍ່ເຫັນການຂະຫຍາຍສະຖານທີ່, ເລືອກມັນດ້ວຍຕົນເອງ. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, ຄວນມີສະຖານທີ່ດຽວເທົ່ານັ້ນ. ຖ້າບໍ່ດັ່ງນັ້ນ, ຫຼາຍສະຖານທີ່ອາດຈະປາກົດ. ການຂະຫຍາຍສະຖານທີ່ໃຫມ່ຊ່ວຍໃຫ້ຜູ້ໂຄສະນາຮັບປະກັນວ່າໂຄສະນາຂອງພວກເຂົາມີຄວາມກ່ຽວຂ້ອງກັບສະຖານທີ່ທີ່ພວກເຂົາກໍາລັງເປົ້າຫມາຍ. ແນວໃດກໍ່ຕາມ, ມັນດີກວ່າທີ່ຈະໃຊ້ການກັ່ນຕອງໃນເວລາທີ່ໃຊ້ການຂະຫຍາຍສະຖານທີ່.

ການຂະຫຍາຍສະຖານທີ່ແມ່ນເປັນປະໂຫຍດໂດຍສະເພາະສໍາລັບທຸລະກິດທີ່ມີສະຖານທີ່ທາງດ້ານຮ່າງກາຍ. ໂດຍການເພີ່ມການຂະຫຍາຍສະຖານທີ່, ຜູ້ຄົ້ນຫາສາມາດຂໍເສັ້ນທາງໄປຫາສະຖານທີ່ຂອງທຸລະກິດຈາກໂຄສະນາ. ສ່ວນຂະຫຍາຍຈະໂຫຼດ Google Maps ສໍາລັບພວກມັນ. ນອກຈາກນັ້ນ, ມັນດີສໍາລັບຜູ້ໃຊ້ມືຖື, ດັ່ງ​ທີ່​ການ​ສຶກ​ສາ​ທີ່​ຜ່ານ​ມາ​ໄດ້​ພົບ​ເຫັນ​ວ່າ​ 50 ເປີເຊັນຂອງຜູ້ໃຊ້ໂທລະສັບສະຫຼາດໄດ້ໄປຢ້ຽມຢາມຮ້ານຄ້າພາຍໃນຫນຶ່ງມື້ຂອງການຄົ້ນຫາໃນໂທລະສັບສະຫຼາດ. ສໍາລັບຂໍ້ມູນເພີ່ມເຕີມ, ເບິ່ງການຂະຫຍາຍສະຖານທີ່ໃນ Adwords ແລະເລີ່ມປະຕິບັດພວກມັນເຂົ້າໃນຍຸດທະສາດການຕະຫຼາດຂອງທ່ານ.

You may have heard of Google Adwords, the advertising platform from Google. ແຕ່, do you know how to use it to maximize your profit? Is it worth it for startups? ນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງ. This is a great tool for digital marketers, especially startups. But it can be expensive. Read on to learn more about this powerful tool. Listed below are some of its advantages and disadvantages. Whether it’s for your startup or for an established business, Adwords has its advantages and disadvantages.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, not everyone knows how to use the company’s tools effectively. This article looks at the various ways in which you can make the most of Google’s advertising tools. If you’re new to Google AdWords, here’s a quick review of what’s included. Once you’ve learned about the tools, you’ll have a better idea of how to maximize your business’s success.

Google AdWords works like an auction where businesses bid for placement in search engine results. This system helps companies gain high-quality, relevant traffic. Advertisers choose a budget and target specification, and can add a phone number or link to a website’s main page. ຍົກ​ຕົວ​ຢ່າງ, let’s assume that a user searches for “red shoes.” They see several ads from different companies. Each advertiser pays a certain price for the ad placement.

When choosing the right campaign type, it’s important to consider the cost per click. This is the amount you pay for every thousand ad impressions. You can also use cost per engagement, which means you pay for each time someone clicks on your ad and completes a specific action. There are three types of campaign with Google Ads: search ads, display ads, and video ads. The search ads feature text, ຮູບພາບ, and video content. They appear on web pages within Google’s display network. Videos are short ads, usually six to 15 seconds, and appear on YouTube.

The way Google Ads works is based on a pay-per-click (PPC) model. The advertisers target specific keywords in Google and make bids for these keywords. They compete for these keywords with other marketers. Bid amounts are usually based on a maximum bid. The higher the bid, the better the placement. The more ad placement a business receives, the lower the cost per click.

In order to maximize the effectiveness of Google Ads, it’s essential to understand how to customize ads. Ads can appear on search results pages, on web pages in the Google Display Network, and on other websites and apps. The ads can be image or text-based, and they’ll be displayed next to relevant content. ນອກຈາກນັ້ນ, you can customize the ads by targeting different stages of a sales funnel.

It’s ideal for startups

In the age of the internet, businesses are looking for new ways to reach new customers. The rise of accelerator programs is a good example of this. Startups are often forced to work from shared office space. In exchange for an equity ownership stake in the company, these investors are willing to put up with a high degree of risk. ນອກຈາກນັ້ນ, accelerators help startups avoid the overhead costs that a traditional business would incur. Here are some of the benefits of using an accelerator program.

It’s highly scalable

What makes a company scalable? The answer is scalable infrastructure, as the scale of a service increases. With IaaS, you pay for more capacity without incurring additional costs for hardware, software updates, or increased power consumption. And with cloud computing, you can access your data from anywhere. The advantages are obvious. Read on to learn how this kind of infrastructure can be valuable to your business. Listed below are five ways that your business can take advantage of the services that are available in the cloud.

Software as a service, or SaaS, is cloud-based software that is hosted online by a third-party vendor. You can access the software through a web browser. Because it is managed centrally, SaaS services are highly scalable. ນອກຈາກນັ້ນ, SaaS products are flexible and scalable because they do not require installation on individual devices. This makes them particularly valuable for distributed global teams. And because they don’t require bandwidth, users don’t have to worry about software updates.

It’s expensive

If you’re worried that it’s too expensive, ເຈົ້າ​ບໍ່​ໄດ້​ຢູ່​ຄົນ​ດຽວ. Many people have the same concern: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. ແນວໃດກໍ່ຕາມ, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.

The first thing you need to do is find out how much Google’s AdWords will cost you. In 2005, the average cost per click was $0.38 cents. By 2016, this cost had jumped to $2.14, and it is unlikely to go down any time soon. A lawyer, ຍົກ​ຕົວ​ຢ່າງ, can expect to pay $20 ກັບ $30 ຕໍ່ຄລິກ. But if you can’t afford to pay that much, you might want to look for alternatives.

There are a number of steps in Adwords management. These include determining keywords, ການປະມູນ, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (PPC)

Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. ແນວໃດກໍ່ຕາມ, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

ຄໍາສໍາຄັນ

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. ແທນ, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

ທໍາອິດ, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. ໂດຍການດໍາເນີນການນີ້, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. ວິທີນີ້, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, ເຊັ່ນ​ວ່າ “organic vegetable box delivery,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

ການປະມູນ

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. The cost per click (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

ການຕະຫຼາດຄືນໃຫມ່

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. ແຕ່, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, ຄຳສັບ, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

ກົງກັນແທ້

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. ໃນສັ້ນ, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, ດີກວ່າ. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. In recent years, ແນວໃດກໍ່ຕາມ, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. ໃນຄໍາສັບຕ່າງໆອື່ນໆ, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. ບວກ, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. ດັ່ງນັ້ນ, while it’s not the best way to maximize your advertising budget, it’s still worth it. ດັ່ງນັ້ນ, get started today!

ຄໍາສໍາຄັນທາງລົບ

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. ຕົວ​ຢ່າງ, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. ແທນ, use terms like “air fryer” ຫຼື “ເຕົາອົບອາກາດ ninja” ແທນ. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. ຍົກ​ຕົວ​ຢ່າງ, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, ຍົກ​ຕົວ​ຢ່າງ. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, ການປະມູນ, and quality score. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. ແນວໃດກໍ່ຕາມ, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, ໃນອີກດ້ານຫນຶ່ງ, will cost you more money and result in a lower Ad Rank. ແຕ່, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

ການຄົ້ນຄວ້າຄໍາຫລັກ

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. ຍົກ​ຕົວ​ຢ່າງ, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

ການປະມູນ

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, ແນວໃດກໍ່ຕາມ, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. The higher the quality score, the lower the cost per click will be for you. ແນວໃດກໍ່ຕາມ, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

ສຸດທ້າຍ, you should pay attention to your competitors’ bids. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. ແລະ, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

ຄະແນນຄຸນນະພາບ

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. ໂຊກດີ, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, the higher your Quality Score will be. ຍົກ​ຕົວ​ຢ່າງ, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, ຕົວ​ຢ່າງ, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

ເປົ້າໝາຍຄືນໃໝ່

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. ແນວໃດກໍ່ຕາມ, to get the most benefit from re-targeting, you should segment your website visitors. ເພື່ອເຮັດສິ່ງນີ້, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. ຍົກ​ຕົວ​ຢ່າງ, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, ແລະອື່ນໆອີກ. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

ເມື່ອນໍາໃຊ້ຢ່າງມີປະສິດທິພາບ, AdWords ສາມາດຊ່ວຍໃຫ້ທຸລະກິດບັນລຸເປົ້າຫມາຍຂອງພວກເຂົາ. ກັບແຄມເປນເປົ້າຫມາຍ, they can drive more traffic to their websites, ໄດ້ຮັບຜູ້ນໍາຫຼາຍ, ແລະປະສົບກັບການປ່ຽນແປງຫຼາຍຂຶ້ນ. ເຖິງແມ່ນວ່າ SEO ເປັນສິ່ງຈໍາເປັນສໍາລັບທຸລະກິດໃດກໍ່ຕາມ, AdWords ສາມາດສະຫນອງການຊຸກຍູ້ເພີ່ມເຕີມ. ໂດຍການສຸມໃສ່ຄໍາທີ່ກ່ຽວຂ້ອງແລະການເພີ່ມປະສິດທິພາບເນື້ອຫາ, ທ່ານສາມາດສ້າງແຄມເປນທີ່ຈະເປົ້າຫມາຍຕະຫຼາດເປົ້າຫມາຍຂອງທ່ານ. ແຄມເປນໂຄສະນາເປົ້າຫມາຍທີ່ດີຈະຮັບປະກັນວ່າຄົນທີ່ຖືກຕ້ອງເຫັນໂຄສະນາຂອງທ່ານ.

ຄໍາສໍາຄັນ

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. ຄໍາສໍາຄັນຄວນກ່ຽວຂ້ອງກັບຫນ້າເວັບທໍາອິດຂອງທ່ານ, ຫົວຂໍ້ໂຄສະນາ, ຫຼືທັງສອງ. ສອງຫຼືສາມຄໍາແມ່ນມີປະສິດທິພາບຫຼາຍທີ່ສຸດ. ນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງສໍາລັບການເລືອກຄໍາສໍາຄັນ. ນອກນັ້ນທ່ານຍັງສາມາດຍົກເວັ້ນບາງຄໍາຈາກກຸ່ມໂຄສະນາສະເພາະ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນຄໍາແນະນໍາກ່ຽວກັບວິທີການເລືອກແລະນໍາໃຊ້ຄໍາສໍາຄັນເພື່ອປັບປຸງການໂຄສະນາການໂຄສະນາຂອງທ່ານ.

ກ່ອນທີ່ຈະເລືອກຄໍາສໍາຄັນສໍາລັບ AdWords, ທ່ານຄວນພິຈາລະນາຜູ້ຊົມຂອງທ່ານແລະຈຸດປະສົງຄົ້ນຫາຂອງພວກເຂົາ. ຖ້າທ່ານຍົກເວັ້ນເງື່ອນໄຂທົ່ວໄປ, ທ່ານອາດຈະຕັດລູກຄ້າທີ່ມີທ່າແຮງອອກຈາກຊ່ອງທາງການຂາຍຂອງທ່ານ. ໃນ​ກໍ​ລະ​ນີ​ນີ້, ໂຄສະນາຂອງທ່ານຈະປາກົດສະເພາະລູກຄ້າທີ່ພິມຄຳສັບທີ່ກ່ຽວຂ້ອງກັບເຈົ້າ. ແທນ, ສຸມໃສ່ການສ້າງເນື້ອຫາທີ່ເປັນປະໂຫຍດທີ່ນໍາພາຄວາມສົດໃສດ້ານຂອງທ່ານໂດຍຜ່ານຂະບວນການຊື້ແລະສ້າງຄວາມສໍາພັນ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນບາງຕົວຢ່າງຂອງຄໍາທີ່ມີປະສິດທິພາບສໍາລັບ AdWords.

ການຈັບຄູ່ປະໂຫຍກ: ເມື່ອເລືອກຄໍາສໍາຄັນສໍາລັບແຄມເປນຂອງທ່ານ, ທ່ານຄວນໃຊ້ເຄື່ອງມືຈັບຄູ່ປະໂຫຍກ. ມັນອະນຸຍາດໃຫ້ທ່ານຈໍາກັດການໃຊ້ຈ່າຍຂອງທ່ານແລະໄດ້ຮັບລູກຄ້າເປົ້າຫມາຍ. ຖ້າຜູ້ຊົມຂອງທ່ານໃຊ້ຂໍ້ກໍານົດເຫຼົ່ານີ້ເລື້ອຍໆ, ທ່ານສາມາດນໍາໃຊ້ຄໍາທີ່ກົງກັບປະໂຫຍກ, ເຊິ່ງພຽງແຕ່ສະແດງໂຄສະນາຂອງທ່ານໃນປະໂຫຍກທີ່ມີການສະກົດຄໍາດຽວກັນກັບປະໂຫຍກ. ວິທີການນີ້ຈະຮັບປະກັນວ່າໂຄສະນາຂອງທ່ານຈະສະແດງພຽງແຕ່ເມື່ອຄົນກໍາລັງຊອກຫາປະໂຫຍກທີ່ແນ່ນອນ.

ຄະແນນຄຸນນະພາບ

A quality score is based on three factors: ອັດຕາການຄລິກຜ່ານທີ່ຄາດໄວ້ (CTR), ຄວາມກ່ຽວຂ້ອງຂອງການໂຄສະນາຂອງທ່ານ, ແລະປະສົບການຂອງຜູ້ເຂົ້າຊົມເມື່ອພວກເຂົາຄລິກໃສ່ໂຄສະນາຂອງທ່ານ. ຄະແນນທີ່ມີຄຸນນະພາບຈະແຕກຕ່າງກັນລະຫວ່າງຄໍາດຽວກັນແລະກຸ່ມໂຄສະນາ. ຂຶ້ນກັບການໂຄສະນາສ້າງສັນ, ໜ້າທຳອິດທີ່ພົບເຫັນ, ແລະການກໍານົດເປົ້າຫມາຍປະຊາກອນ, ຄະແນນຄຸນນະພາບສາມາດແຕກຕ່າງກັນຢ່າງຫຼວງຫຼາຍ. ຫຼັງຈາກໂຄສະນາຂອງທ່ານສົດ, Google ຈະປັບຄະແນນຄຸນນະພາບຂອງຕົນໂດຍອີງໃສ່ຂໍ້ມູນນີ້. ມີສາມສະຖານະພາບທີ່ເປັນໄປໄດ້ສໍາລັບການໂຄສະນາຂອງທ່ານ: “High,” “Normal,” and ‘Poor’.

ອົງປະກອບທໍາອິດຂອງຄະແນນທີ່ມີຄຸນນະພາບແມ່ນວິທີການທີ່ໂຄສະນາຂອງທ່ານປະຕິບັດຕໍ່ກັບຄູ່ແຂ່ງ. ຖ້າທ່ານກໍາລັງຕັ້ງເປົ້າຫມາຍຄໍາຫລັກສະເພາະ, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. ແນວໃດກໍ່ຕາມ, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. ຕົວ​ຢ່າງ, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

ຄ່າໃຊ້ຈ່າຍ

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 ກັບ $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. ຖ້າງົບປະມານຂອງທ່ານອະນຸຍາດໃຫ້ມັນ, ທ່ານສາມາດຈັດສັນອັດຕາສ່ວນທີ່ແນ່ນອນຂອງງົບປະມານຂອງທ່ານໃຫ້ກັບການໂຄສະນາມືຖື, ແລະທ່ານຍັງສາມາດແນເປົ້າໃສ່ອຸປະກອນມືຖືສະເພາະ.

ເຖິງວ່າຈະມີການບໍລິການທີ່ຂ້ອນຂ້າງແພງ, AdWords ແມ່ນວິທີການໂຄສະນາທີ່ມີປະສິດທິພາບທີ່ເປີດເຜີຍທຸລະກິດຂອງທ່ານໃຫ້ກັບລູກຄ້າທີ່ມີທ່າແຮງຫຼາຍລ້ານຄົນ. AdWords ຍັງສາມາດຊ່ວຍຊົດເຊີຍຄ່າໃຊ້ຈ່າຍໂດຍການປັບປຸງອັດຕາການປ່ຽນແປງ. ມັນເປັນສິ່ງ ຈຳ ເປັນທີ່ຈະຕ້ອງຈື່ໄວ້ວ່າບໍ່ມີສູດທີ່ແນ່ນອນ ສຳ ລັບຄວາມ ສຳ ເລັດ. ໃນທີ່ສຸດ, ຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແມ່ນຄຸ້ມຄ່າກັບຜົນຕອບແທນທີ່ມີທ່າແຮງ. ບໍ່ມີວິທີທີ່ດີກວ່າທີ່ຈະເລີ່ມຕົ້ນການເດີນທາງການຕະຫຼາດອອນໄລນ໌ຂອງທ່ານ.

ການປະມູນ

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ວິທີການແມ່ນວິທີການມາດຕະຖານຂອງການປະມູນໃນ Adwords. ວິທີການນີ້ແມ່ນປະສິດທິພາບທີ່ສຸດສໍາລັບການຂັບລົດລູກຄ້າເປົ້າຫມາຍໄປຫາເວັບໄຊທ໌ຂອງທ່ານ, ແຕ່ມັນບໍ່ເຫມາະສົມສໍາລັບການສ້າງປະລິມານຂະຫນາດໃຫຍ່ຂອງການຈະລາຈອນປະຈໍາວັນ. ທ່ານສາມາດນໍາໃຊ້ຄ່າໃຊ້ຈ່າຍຕໍ່ລ້ານ (CPM) ວິທີການປະມູນໃນ Adwords ເພື່ອຫຼຸດລົງ CPC ຂອງທ່ານ. ໂຄສະນາ CPM ມັກຈະສະແດງຢູ່ໃນເວັບໄຊທ໌ທີ່ກ່ຽວຂ້ອງທີ່ສະແດງໂຄສະນາ AdSense.

ຖ້າ​ຫາກ​ວ່າ​ທ່ານ​ເປັນ freak ການ​ຄວບ​ຄຸມ​, Adwords ແມ່ນສະຖານທີ່ທີ່ສົມບູນແບບໃນການຕະຫຼາດຜະລິດຕະພັນຫຼືການບໍລິການຂອງທ່ານ. ດ້ວຍໂຄງສ້າງການປະມູນທີ່ມີຄວາມຍືດຫຍຸ່ນຂອງມັນ, ທ່ານສາມາດກໍານົດເວລາ, ຢູ່ໃສ, ແລະຫຼາຍປານໃດທີ່ຈະລະເບີດ. ທ່ານສາມາດເປົ້າຫມາຍລູກຄ້າຂອງທ່ານໃນຍຸດທະສາດແລະປາກົດຄັ້ງທໍາອິດໃນຜົນການຄົ້ນຫາ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າເຈົ້າຂາຍກະເປົ໋າອອນລາຍ, ທ່ານອາດຈະຕ້ອງການເປົ້າຫມາຍຜູ້ທີ່ຊື້ຜະລິດຕະພັນດັ່ງກ່າວ. ສໍາລັບການນີ້, ທ່ານ​ສາ​ມາດ​ວາງ​ເປົ້າ​ຫມາຍ​ໃຫ້​ເຂົາ​ເຈົ້າ​ໂດຍ​ການ​ຄົ້ນ​ຄວ້າ​ຄວາມ​ຕ້ອງ​ການ​ແລະ​ຄວາມ​ມັກ​ຂອງ​ເຂົາ​ເຈົ້າ​.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “ກຸ່ມໂຄສະນາ.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

SKAGs

SKAGs ໃນ Adwords ເປັນວິທີທີ່ນິຍົມໃນການສ້າງແລະດໍາເນີນການແຄມເປນ. When creating a SKAG, you duplicate the ad group to target more keywords. For each group, create a different type of ad. ຍົກ​ຕົວ​ຢ່າງ, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. ໃນໄລຍະຍາວ, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. The higher the CTR, ດີກວ່າ. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. ແນວໃດກໍ່ຕາມ, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

ການແຂ່ງຂັນຢ່າງກວ້າງຂວາງ

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. ແນວໃດກໍ່ຕາມ, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. ວິທີນີ້, you can offset high costs. ນອກຈາກນີ້, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, ການປ່ຽນແປງທີ່ໃກ້ຊິດ, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. ການຈັບຄູ່ແບບກວ້າງໆແມ່ນເປັນທາງເລືອກທີ່ດີເມື່ອຄຳສັບ ຫຼືປະໂຫຍກໃດໜຶ່ງບໍ່ເໝາະສົມກັບແຄມເປນຂອງທ່ານ.