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When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, ຄໍາສໍາຄັນ, bids, ແລະການຕິດຕາມການປ່ຽນແປງ. If you’re not sure where to start, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

ຄ່າໃຊ້ຈ່າຍ

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. ໂດຍການນໍາໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບ, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. ນອກຈາກນີ້, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ຍົກ​ຕົວ​ຢ່າງ, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ຍົກ​ຕົວ​ຢ່າງ, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

ຄໍາສໍາຄັນ

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. ແນວໃດກໍ່ຕາມ, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. ຕົວ​ຢ່າງ, you want people to click your ads because they’re looking for a solution to a problem. ແນວໃດກໍ່ຕາມ, this may not be the case when people are searching outside of search engines, ຍົກ​ຕົວ​ຢ່າງ. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, remember that not all keywords are created equal. While some may seem smart at first, some are not. A search for “ລະຫັດຜ່ານ wifi” indicates that people are looking for a wifi password, not a specific product or service. ຍົກ​ຕົວ​ຢ່າງ, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. ຕົວ​ຢ່າງ, you can see their working hours and commute times. ນອກຈາກນີ້, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. ຍົກ​ຕົວ​ຢ່າງ, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. ແນວໃດກໍ່ຕາມ, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. ແນວໃດກໍ່ຕາມ, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

ການຕິດຕາມການປ່ຽນແປງ

You can use AdWords conversion tracking to see how many of your ads are converting. ປົກກະຕິແລ້ວ, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 ມື້, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Oftentimes, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. ແນວໃດກໍ່ຕາມ, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

When setting up Website or Call On-Site conversions, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, including Campaign, Ad Group, Ad, and Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ຍົກ​ຕົວ​ຢ່າງ, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. ໃນທາງກົງກັນຂ້າມ, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. ເພາະສະນັ້ນ, you should use AdWords conversion tracking if you have multiple online marketing channels.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) ການປະມູນ, Site targeted advertising, and re-targeting to increase your click-through rates. ເພື່ອເລີ່ມຕົ້ນ, read this article to discover the most important features of AdWords. ຫຼັງຈາກອ່ານບົດຄວາມນີ້, you should be able to create a successful campaign.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການປະມູນ

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

CPC bidding strategies are different for each site. Some use manual bidding while others rely on automated strategies. There are advantages and disadvantages to both. One of the most significant advantages of automated bidding is that it frees up time for other tasks. A good strategy will help you optimize your costs and get the best results. Once you have set up your campaign and optimized your bids, you’ll be on your way to boosting your visibility and converting your traffic.

A low CPC allows you to get more clicks for your budget, and a higher number of clicks means more potential leads for your website. By setting a low CPC, you’ll be able to achieve a higher ROI than with other methods. A good rule of thumb is to base your bid on the average sales you expect to make per month. The more conversions you receive, the higher your ROI.

With hundreds of thousands of keywords available, cost-per-click bidding is an essential aspect of a successful PPC campaign. Though high CPCs are not required for every industry, high costs can make them more affordable. ຍົກ​ຕົວ​ຢ່າງ, if a business offers a high-value product, it can afford to pay a high CPC. In contrast, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.

The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. CPC. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.

When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. ຕົວ​ຢ່າງ, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.

Site targeted advertising

With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

ເປົ້າໝາຍຄືນໃໝ່

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Facebook has more than 75% of mobile users, making it an excellent choice to boost your presence on Twitter. ເພີ່ມ​ເຕີມ, you can take advantage of Adwords’ mobile-friendly format to capture the attention of your audience. ວິທີນີ້, you can convert them into customers. Using Facebook and Twitter for re-targeting is a great way to make the most of this powerful advertising technique.

Re-targeting with Adwords has numerous benefits. It helps you stay in touch with your existing customers and reach new ones. By placing Script tags on your website, people who have visited your site in the past will see your ads again, generating repeat business. Google also allows you to use re-targeting with Adwords across various social media channels, including Facebook, Twitter, and YouTube.

Google Ads uses a code called “retargeting” that works with a visitor’s browser to send ads. The code does not show up on a website visitor’s screen, but it communicates with the user’s browser. It’s important to note that every internet user can disable cookies, which will make the experience of online marketing less personalized. Those websites that already have a Google Analytics tag installed can skip adding the Google Ads re-targeting code.

Another technique for re-targeting with Adwords is list-based retargeting. In this type of re-targeting, users have already visited a website and clicked through to a post-click landing page. These targeted ads can encourage visitors to make a purchase or upgrade to a subscription. Re-targeting with Adwords is an excellent strategy for generating high-quality leads.

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, ຄືກັນ. Here are some tips to improve your Adwords campaign:

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. Regardless of your business type, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ bids, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. You can use Google Analytics to see which keywords are converting the best.

The ideal cost per click will depend on your ROI target. Many businesses consider a five-to-one ratio acceptable when using cost per impression (CPI) ການໂຄສະນາ. Another way to look at cost per click is as the percentage of clicks to revenue. By increasing the average customer value, your CPC will be higher. Aim to maximize the return on investment (ROI).

To increase CPC for your Adwords campaign, consider improving the ROI of your other marketing channels. Achieving this goal will allow you to take advantage of retargeting ads on social media and direct referrals. ນອກຈາກນັ້ນ, email can work alongside all of your other marketing channels, increasing your business and reducing costs. You can manage your budget while maximizing your ROI by working with Customer Acquisition Cost. ດັ່ງນັ້ນ, ເຈົ້າລໍຖ້າຫຍັງຢູ່?

Cost per acquisition

CPA, or cost per acquisition, measures the total cost of acquiring a customer. The conversion event may be a purchase, form submission, application download, or request for a callback. Cost per acquisition is often used to measure the effectiveness of social media, email marketing, and paid advertising. While SEO does not have direct advertising costs, it is possible to get a better idea of the effectiveness of email marketing by calculating the CPA per action.

While CPA is important to any marketing campaign, it is difficult to compare against a standard benchmark. It varies widely based on the product, ອຸດສາຫະກໍາ, and price. The lower the cost per acquisition, the better your ad campaign is. To calculate your own CPA, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. ແນວໃດກໍ່ຕາມ, there is no standard for determining the ideal cost per acquisition, as each online business has different products, prices, margins, operating expenses, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. You can also track and measure the effectiveness of your ads and determine how much they cost to get. The more conversions you get, the less you’ll pay in the long run.

Conversion rate

If you are looking to increase your conversion rate on Adwords, there are some things you should do to improve it. ທໍາອິດ, you need to understand what conversion rate is. Conversion rate in Google Adwords is the percentage of visitors who click on your ad and then convert. This conversion rate can be anything from 10% ກັບ 30%. The best conversion rate is three to five times higher than the industry average. In order to increase your conversion rate, you should experiment with different offers and test the flow of your website. This will help you to understand what is working and what isn’t. ນອກຈາກນັ້ນ, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

Generally, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. ແນວໃດກໍ່ຕາມ, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

ການຄົ້ນຄວ້າຄໍາຫລັກ

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. It can help you target a specific audience, and craft content accordingly.

– Know your audience. Keyword research gives you the insight you need to determine your target audience’s needs. It also helps you find out which keywords are most relevant for your website, and which are most competitive. This information can be useful for your content strategy and your overall marketing strategy. Oftentimes, people search for solutions online, and using relevant keywords can help you target the right audience. The more targeted your content is, the more traffic you can expect to get.

– Know your competition. Using keyword research tools, you can find out what your competitors are targeting and how competitive they are. Make sure you choose keywords that are not overly competitive or too generic. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. ສຸດທ້າຍ, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “you” in your ad is one of the most effective ways to get your audience’s attention. People respond well to ad copy that focuses on them, rather than your business. ໄດ້ “you” in your ad copy focuses the customer on the person who is reading the ad, and thus increases the likelihood of them clicking on it.

When creating your ad copy, remember to write a compelling headline, which explains what your product or service is and includes a high-volume keyword from your ad group. This will help your keyword quality scores. If you have multiple keywords in a group, don’t feel obligated to write separate ad text for each one. ແທນ, think about what the overall theme of the ad group is, and write text around the keywords that seem most relevant to the ad group.

ຖ້າທ່ານໃຫມ່ກັບ Adwords, this quick guide will cover the basics: ການຄົ້ນຄວ້າຄໍາຫລັກ, Campaign types, CPC bids, ແລະຄໍາສໍາຄັນທາງລົບ. ຫຼັງຈາກອ່ານບົດຄວາມນີ້, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

ການຄົ້ນຄວ້າຄໍາຫລັກ

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Bing ແມ່ນເຄື່ອງຈັກຊອກຫາທີ່ໃຫຍ່ທີ່ສຸດອັນດັບສອງໃນໂລກ, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. ໂດຍການດໍາເນີນການນີ້, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. ເຫດຜົນແມ່ນງ່າຍດາຍ: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, ໃນອີກດ້ານຫນຶ່ງ, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. ຍົກ​ຕົວ​ຢ່າງ, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. ຍົກ​ຕົວ​ຢ່າງ, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

ການປະມູນ CPC

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

ຄໍາສໍາຄັນທາງລົບ

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. ຍົກ​ຕົວ​ຢ່າງ, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. ແນວໃດກໍ່ຕາມ, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

ໂດຍການນໍາໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບ, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, ກຸ່ມ​ເປົ້າ​ຫມາຍ, pricing plans, ແລະອື່ນໆອີກ. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. ຕົວ​ຢ່າງ, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, ໂຄສະນາ, ໜ້າທຳອິດທີ່ພົບເຫັນ, ແລະອື່ນໆອີກ. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

ມີວິທີຕ່າງໆໃນການຕັ້ງຄ່າບັນຊີ Adwords ຂອງທ່ານ. ຂຶ້ນຢູ່ກັບເປົ້າຫມາຍຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ຫນຶ່ງໃນໂຄງສ້າງດັ່ງຕໍ່ໄປນີ້: ເປົ້າໝາຍແຄມເປນ, ລະບົບການປະມູນ, ແລະຄ່າໃຊ້ຈ່າຍ. ການທົດສອບການແບ່ງປັນຍັງເປັນທາງເລືອກ. ເມື່ອທ່ານໄດ້ສ້າງຕັ້ງຮູບແບບທີ່ດີທີ່ສຸດສໍາລັບແຄມເປນຂອງທ່ານ, ມັນເປັນເວລາທີ່ຈະກໍານົດວິທີການໃຊ້ງົບປະມານການໂຄສະນາຂອງທ່ານ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງເພື່ອຊ່ວຍໃຫ້ທ່ານເລີ່ມຕົ້ນ. ເພື່ອສ້າງແຄມເປນທີ່ມີປະສິດທິພາບທີ່ສຸດ, ອ່ານຄູ່ມືນີ້.

ຄ່າໃຊ້ຈ່າຍ

ຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແຕກຕ່າງກັນໄປຕາມຕົວແປຫຼາຍ. ຄ່າໃຊ້ຈ່າຍສະເລ່ຍແມ່ນປະມານ $1 ກັບ $5 ຕໍ່ຄລິກ, ໃນຂະນະທີ່ຄ່າໃຊ້ຈ່າຍສໍາລັບເຄືອຂ່າຍການສະແດງແມ່ນຕ່ໍາຫຼາຍ. ບາງຄໍາທີ່ມີລາຄາແພງກວ່າຄໍາອື່ນ, ແລະການແຂ່ງຂັນພາຍໃນຕະຫຼາດຍັງມີຜົນກະທົບຕໍ່ຄ່າໃຊ້ຈ່າຍ. ຄໍາຫລັກ Adwords ລາຄາຖືກທີ່ສຸດມັກຈະມີລາຄາແພງກວ່າຄ່າສະເລ່ຍ, ແລະປົກກະຕິແລ້ວແມ່ນຂຶ້ນກັບຕະຫຼາດທີ່ມີການແຂ່ງຂັນສູງ, ເຊັ່ນ: ກົດຫມາຍແລະອຸດສາຫະກໍາປະກັນໄພ. ແນວໃດກໍ່ຕາມ, ເຖິງແມ່ນວ່າມີຄ່າໃຊ້ຈ່າຍທີ່ສູງຂຶ້ນ, Adwords ຍັງເປັນວິທີທີ່ດີເລີດໃນການຕະຫຼາດທຸລະກິດຂອງທ່ານອອນໄລນ໌.

ເຖິງແມ່ນວ່າ CPC ບໍ່ໄດ້ໃຫ້ຄວາມເຂົ້າໃຈຫຼາຍກ່ຽວກັບຕົວຂອງມັນເອງ, ມັນເປັນຈຸດເລີ່ມຕົ້ນທີ່ດີສໍາລັບການເຂົ້າໃຈຄ່າໃຊ້ຈ່າຍຂອງ Adwords. ຕົວຊີ້ວັດທີ່ເປັນປະໂຫຍດອີກອັນຫນຶ່ງແມ່ນ CPM, ຫຼືຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ. metric ນີ້ເຮັດໃຫ້ທ່ານຄິດເຖິງຫຼາຍປານໃດທີ່ທ່ານໃຊ້ໃນການໂຄສະນາ, ແລະເປັນປະໂຫຍດສໍາລັບທັງແຄມເປນ CPC ແລະ CPM. ຄວາມປະທັບໃຈຂອງຍີ່ຫໍ້ແມ່ນມີຄຸນຄ່າໃນການສ້າງແຄມເປນກາລະຕະຫຼາດໃນໄລຍະຍາວ.

ຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແມ່ນຜົນລວມຂອງຄ່າໃຊ້ຈ່າຍຂອງທ່ານຕໍ່ການຄລິກ (CPC) ແລະຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ (CPM). ຈໍານວນນີ້ບໍ່ລວມຄ່າໃຊ້ຈ່າຍອື່ນໆ, ເຊັ່ນເວັບໄຊທ໌ຂອງທ່ານໂຮດຕິ້ງ, ແຕ່ມັນເປັນຕົວແທນງົບປະມານທັງໝົດຂອງເຈົ້າ. ການກໍານົດງົບປະມານປະຈໍາວັນແລະການປະມູນສູງສຸດສາມາດຊ່ວຍທ່ານຄວບຄຸມຄ່າໃຊ້ຈ່າຍຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດກໍານົດການສະເຫນີລາຄາໃນລະດັບຄໍາສໍາຄັນຫຼືກຸ່ມໂຄສະນາ. metrics ທີ່ເປັນປະໂຫຍດອື່ນໆເພື່ອຕິດຕາມກວດກາປະກອບມີຕໍາແຫນ່ງສະເລ່ຍ, ເຊິ່ງບອກທ່ານວ່າໂຄສະນາຂອງທ່ານຢູ່ໃນອັນດັບສ່ວນທີ່ເຫຼືອຂອງໂຄສະນາແນວໃດ. ຖ້າທ່ານບໍ່ແນ່ໃຈກ່ຽວກັບວິທີການກໍານົດການສະເຫນີລາຄາຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ຄວາມເຂົ້າໃຈໃນການປະມູນເພື່ອເບິ່ງວ່າຜູ້ໂຄສະນາອື່ນຈ່າຍຫຼາຍປານໃດ.

ນອກຈາກງົບປະມານຂອງທ່ານ, ການຈັດອັນດັບຄຸນນະພາບຂອງເຈົ້າຍັງມີຜົນກະທົບຕໍ່ຄ່າໃຊ້ຈ່າຍຂອງ Adwords. Google ຄິດໄລ່ຄ່າໃຊ້ຈ່າຍຂອງແຄມເປນ Adwords ໂດຍອີງໃສ່ຈໍານວນຜູ້ໂຄສະນາທີ່ມີການໂຄສະນາສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ.. ການຈັດອັນດັບຄຸນນະພາບຂອງທ່ານສູງຂຶ້ນ, ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກຈະຕໍ່າກວ່າ. ໃນທາງກົງກັນຂ້າມ, ຖ້າການຈັດອັນດັບຄຸນນະພາບຂອງເຈົ້າບໍ່ດີ, ເຈົ້າຈະຈ່າຍເງິນຫຼາຍກວ່າການແຂ່ງຂັນຂອງເຈົ້າ. ດັ່ງນັ້ນ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະເຂົ້າໃຈງົບປະມານຂອງທ່ານສໍາລັບ Adwords ເພື່ອໃຫ້ທ່ານສາມາດຢູ່ໃນມັນແລະເຫັນຜົນໄດ້ຮັບໃນທາງບວກ.

ລະບົບການປະມູນ

ການປ່ຽນແປງລະບົບການປະມູນແລະລະບົບການຈັບຄູ່ໃນ Adwords ມີການວິພາກວິຈານຫຼາຍຄົນທີ່ເຍາະເຍີ້ຍ Google. ກ່ອນໜ້ານີ້, ຜູ້ໂຄສະນາລະບົບຕ່ອງໂສ້ໂຮງແຮມສາມາດສະເຫນີລາຄາກ່ຽວກັບຄໍາ “ໂຮງແຮມ,” ຮັບປະກັນວ່າໂຄສະນາຂອງລາວຈະຢູ່ເທິງສຸດຂອງ SERPs. ມັນຍັງຫມາຍຄວາມວ່າໂຄສະນາຂອງພວກເຂົາຈະສະແດງຢູ່ໃນປະໂຫຍກທີ່ມີຄໍາສັບ “ໂຮງແຮມ.” ອັນນີ້ເອີ້ນວ່າການແຂ່ງຂັນທີ່ກວ້າງຂວາງ. ແຕ່​ດ໋ຽວ​ນີ້, ກັບການປ່ຽນແປງຂອງ Google, ທັງສອງລະບົບແມ່ນບໍ່ແຍກຕ່າງຫາກ.

ມີຫຼາຍຍຸດທະສາດທີ່ມີຢູ່ເພື່ອເພີ່ມປະສິດທິພາບການຄລິກຂອງທ່ານພາຍໃນງົບປະມານ. ຍຸດທະສາດເຫຼົ່ານີ້ແມ່ນເຫມາະສົມຖ້າຫາກວ່າທ່ານຕ້ອງການທີ່ຈະເພີ່ມອັດຕາການປ່ຽນແປງຂອງທ່ານແລະຊອກຫາປະລິມານເພີ່ມເຕີມ. ແຕ່ຈົ່ງຮູ້ວ່າຍຸດທະສາດການປະມູນແຕ່ລະປະເພດມີຜົນປະໂຫຍດຂອງຕົນເອງ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນສາມປະເພດຕົ້ນຕໍຂອງລະບົບການປະມູນແລະຄວາມໄດ້ປຽບຂອງພວກເຂົາ. ຖ້າທ່ານໃຫມ່ກັບ Adwords, ທາງເລືອກທີ່ດີທີ່ສຸດຂອງທ່ານແມ່ນລອງໃຊ້ຍຸດທະສາດການແປງສູງສຸດ, ເຊິ່ງປັບລາຄາອັດຕະໂນມັດເພື່ອເພີ່ມການແປງສູງສຸດ.

ກົນລະຍຸດການປະມູນອັດຕະໂນມັດເອົາການຄາດເດົາອອກຈາກການໂຄສະນາທີ່ຈ່າຍ, ແຕ່ທ່ານຍັງສາມາດໄດ້ຮັບຜົນໄດ້ຮັບທີ່ດີກວ່າດ້ວຍວິທີການຄູ່ມື. ການປະມູນແມ່ນຈໍານວນເງິນທີ່ທ່ານເຕັມໃຈທີ່ຈະຈ່າຍສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ. ແຕ່ຈື່ໄວ້ວ່າການສະເຫນີລາຄາບໍ່ໄດ້ກໍານົດການຈັດອັນດັບຂອງທ່ານ; Google ບໍ່ຕ້ອງການໃຫ້ຈຸດສູງສຸດແກ່ຜູ້ທີ່ໃຊ້ເງິນຫຼາຍທີ່ສຸດໃນຄໍາສໍາຄັນ. ນັ້ນແມ່ນເຫດຜົນທີ່ທ່ານຈໍາເປັນຕ້ອງອ່ານກ່ຽວກັບລະບົບການປະມູນກ່ອນທີ່ຈະໃຊ້ມັນ.

ການປະມູນດ້ວຍຕົນເອງຊ່ວຍໃຫ້ທ່ານສາມາດຄວບຄຸມປະລິມານການສະເຫນີລາຄາສໍາລັບແຕ່ລະໂຄສະນາ. ທ່ານສາມາດນໍາໃຊ້ລະບົບການປະມູນເພື່ອຕັດງົບປະມານຂອງທ່ານໃນເວລາທີ່ການໂຄສະນາບໍ່ດີ. ຕົວ​ຢ່າງ, ຖ້າຜະລິດຕະພັນຂອງເຈົ້າເປັນທີ່ນິຍົມຫຼາຍ, ທ່ານອາດຈະຕ້ອງການໃຊ້ການຈັບຄູ່ແບບກວ້າງໆແທນການຈັບຄູ່ທີ່ແນ່ນອນ. ການແຂ່ງຂັນຢ່າງກວ້າງຂວາງແມ່ນທາງເລືອກທີ່ດີກວ່າສໍາລັບການຄົ້ນຫາທົ່ວໄປ, ແຕ່​ຈະ​ມີ​ລາ​ຄາ​ຖືກ​ທ່ານ​ພຽງ​ເລັກ​ນ້ອຍ​ຫຼາຍ​. ອີກທາງເລືອກ, ທ່ານ​ສາ​ມາດ​ເລືອກ​ເອົາ​ຄໍາ​ທີ່​ກົງ​ກັນ​ຫຼື​ປະ​ໂຫຍກ​ທີ່​ແນ່​ນອນ​.

ເປົ້າໝາຍແຄມເປນ

ມີຫລາຍວິທີທີ່ຈະກໍານົດເປົ້າຫມາຍແຄມເປນໃນ Google Adwords. ທ່ານສາມາດກໍານົດງົບປະມານປະຈໍາວັນ, ເຊິ່ງເທົ່າກັບການລົງທຶນແຄມເປນປະຈໍາເດືອນຂອງທ່ານ. ຈາກນັ້ນ, ແບ່ງຕົວເລກນັ້ນດ້ວຍຈໍານວນມື້ໃນເດືອນ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາວັນຂອງທ່ານ, ທ່ານສາມາດກໍານົດຍຸດທະສາດການປະມູນຂອງທ່ານຕາມຄວາມເຫມາະສົມ. ເພີ່ມ​ເຕີມ, ເປົ້າຫມາຍແຄມເປນສາມາດຖືກກໍານົດສໍາລັບປະເພດທີ່ແຕກຕ່າງກັນຂອງການຈະລາຈອນ. ຂຶ້ນກັບເປົ້າໝາຍແຄມເປນຂອງທ່ານ, ທ່ານສາມາດເລືອກເປົ້າຫມາຍສະຖານທີ່ສະເພາະຫຼືຜູ້ຊົມສະເພາະ.

ເປົ້າໝາຍແຄມເປນແມ່ນອົງປະກອບຫຼັກຂອງແຄມເປນທັງໝົດ. ເປົ້າຫມາຍຄວນອະທິບາຍຢ່າງຊັດເຈນວ່າສິ່ງທີ່ຕ້ອງປ່ຽນແປງເພື່ອໃຫ້ແຄມເປນປະສົບຜົນສໍາເລັດ. ມັນຄວນຈະເປັນ concise ເທົ່າທີ່ເປັນໄປໄດ້, ແລະຄວນຈະຂຽນໃນແບບທີ່ທຸກຄົນທີ່ມີສ່ວນຮ່ວມໃນແຄມເປນເຂົ້າໃຈມັນ. ເປົ້າຫມາຍຄວນຈະເປັນສະເພາະ, ບັນລຸໄດ້, ແລະຈິງ. ນີ້ຊ່ວຍໃນການກໍານົດຊັບພະຍາກອນທີ່ຈໍາເປັນເພື່ອບັນລຸເປົ້າຫມາຍນັ້ນ. ການນໍາໃຊ້ທິດສະດີການປ່ຽນແປງ, ທ່ານສາມາດກໍານົດເປົ້າຫມາຍທີ່ແທ້ຈິງສໍາລັບແຄມເປນຂອງທ່ານ.

ແຍກໂຄສະນາການທົດສອບ

ມີສອງຂັ້ນຕອນພື້ນຖານເພື່ອແຍກການທົດສອບການໂຄສະນາຂອງທ່ານໃນ Adwords ຂອງ Google. ທໍາອິດ, ທ່ານຈໍາເປັນຕ້ອງສ້າງສອງໂຄສະນາທີ່ແຕກຕ່າງກັນແລະໃຫ້ພວກເຂົາຢູ່ໃນກຸ່ມໂຄສະນາຂອງທ່ານ. ຈາກນັ້ນ, ທ່ານຕ້ອງການຄລິກໃສ່ແຕ່ລະອັນເພື່ອເບິ່ງວ່າອັນໃດປະຕິບັດໄດ້ດີກວ່າ. ຈາກນັ້ນທ່ານສາມາດເບິ່ງວ່າສະບັບໃດຂອງການໂຄສະນາຂອງທ່ານມີປະສິດທິພາບຫຼາຍ. ເພື່ອເຮັດໃຫ້ການທົດສອບການແບ່ງປັນມີປະສິດທິພາບເທົ່າທີ່ເປັນໄປໄດ້, ປະຕິບັດຕາມຂັ້ນຕອນຂ້າງລຸ່ມນີ້.

ສ້າງສອງຊຸດໂຄສະນາທີ່ແຕກຕ່າງກັນແລະກໍານົດງົບປະມານສໍາລັບແຕ່ລະໂຄສະນາ. ໂຄສະນາຫນຶ່ງຈະມີລາຄາຖືກກວ່າ, ໃນຂະນະທີ່ອີກອັນຫນຶ່ງຈະມີລາຄາຖືກກວ່າ. ເພື່ອກໍານົດງົບປະມານການໂຄສະນາຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ເຄື່ອງຄິດເລກງົບປະມານແຄມເປນ. ເນື່ອງຈາກວ່າການທົດສອບການແບ່ງປັນແມ່ນຄ່າໃຊ້ຈ່າຍ, ເຈົ້າຈະສູນເສຍເງິນຈຳນວນໜຶ່ງ, ແຕ່ທ່ານຍັງຈະຮູ້ວ່າຊຸດໂຄສະນາຂອງທ່ານເຮັດວຽກຫຼືບໍ່. ຖ້າສອງຊຸດໂຄສະນາແມ່ນຄ້າຍຄືກັນ, ໃຫ້ແນ່ໃຈວ່າຈະປັບງົບປະມານຂອງທ່ານຕາມຄວາມເຫມາະສົມ.

ຫຼັງຈາກທີ່ທ່ານໄດ້ເລືອກສອງກຸ່ມໂຄສະນາ, ເລືອກອັນທີ່ອາດຈະສ້າງຈໍານວນການຄລິກສູງສຸດ. Google ຈະບອກທ່ານວ່າອັນໃດປະສົບຜົນສໍາເລັດຫຼາຍກວ່າ. ຖ້າໂຄສະນາທໍາອິດຂອງທ່ານໄດ້ຮັບການຄລິກຫຼາຍທີ່ສຸດ, ຫຼັງ​ຈາກ​ນັ້ນ​, ມັນ​ເປັນ​ສັນ​ຍານ​ທີ່​ດີ​. ແຕ່ກຸ່ມໂຄສະນາທີສອງມີອັດຕາການຄລິກຜ່ານຕ່ໍາ. ທ່ານຕ້ອງການຫຼຸດການສະເຫນີລາຄາຂອງທ່ານເມື່ອທ່ານຄາດວ່າຈະເຫັນ CTR ສູງສຸດຈາກກຸ່ມໂຄສະນາອື່ນໆ. ວິທີນີ້, ທ່ານສາມາດທົດສອບຜົນກະທົບຂອງການໂຄສະນາຂອງທ່ານຕໍ່ການປ່ຽນແປງຂອງທ່ານ.

ອີກວິທີໜຶ່ງເພື່ອແຍກການທົດສອບການໂຄສະນາເຟສບຸກແມ່ນການແກ້ໄຂແຄມເປນທີ່ມີຢູ່ຂອງທ່ານ. ເພື່ອເຮັດສິ່ງນີ້, ແກ້ໄຂຊຸດໂຄສະນາຂອງທ່ານແລະເລືອກປຸ່ມ Split. ເຟສບຸກຈະສ້າງຊຸດໂຄສະນາໃຫມ່ໂດຍອັດຕະໂນມັດກັບການປ່ຽນແປງແລະສົ່ງຄືນຕົ້ນສະບັບ. ການທົດສອບການແບ່ງປັນຈະດໍາເນີນການຈົນກ່ວາທ່ານກໍານົດເວລາທີ່ຈະຢຸດ. ຖ້າການທົດສອບການແບ່ງປັນຂອງທ່ານປະສົບຜົນສໍາເລັດ, ທ່ານຄວນສືບຕໍ່ແຄມເປນດ້ວຍຜົນຂອງການທົດສອບຂອງທ່ານ. ທ່ານອາດຈະຕ້ອງການແຍກການໂຄສະນາອອກເປັນສອງຫຼືແມ້ກະທັ້ງສາມແຄມເປນແຍກຕ່າງຫາກ.

ROI

ການໂຄສະນາເຄື່ອງຈັກຊອກຫາແມ່ນວິທີການທີ່ມີປະສິດທິພາບດ້ານຄ່າໃຊ້ຈ່າຍເພື່ອບັນລຸຄວາມສົດໃສດ້ານທີ່ຖືກຕ້ອງໃນເວລາທີ່ເຫມາະສົມ. ມັນຍັງສະຫນອງການຕິດຕາມເພີ່ມເຕີມ, ຊ່ວຍໃຫ້ທ່ານສາມາດກໍານົດການໂຄສະນາຫຼືຄໍາຄົ້ນຫາທີ່ເຮັດໃຫ້ເກີດການຂາຍ. ແນວໃດກໍ່ຕາມ, ນັກກາລະຕະຫຼາດຕ້ອງຮູ້ວິທີການເພີ່ມປະສິດທິພາບ ROI ໂດຍການເລືອກຄໍາທີ່ຖືກຕ້ອງ, ຈັດສັນງົບປະມານໃຫ້ເໝາະສົມ ແລະ ດັດສົມຍຸດທະສາດຕາມຄວາມຈຳເປັນ. ບົດຄວາມນີ້ປຶກສາຫາລືບາງປັດໃຈທີ່ສໍາຄັນທີ່ຈະຕ້ອງຢູ່ໃນໃຈເພື່ອເພີ່ມ ROI ກັບ Adwords. ອ່ານຕໍ່ໄປເພື່ອຮຽນຮູ້ເພີ່ມເຕີມ.

ເມື່ອຄິດໄລ່ ROI ຂອງ Adwords, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະຈື່ຈໍາວ່າການຄລິກເວັບໄຊທ໌ບໍ່ສະເຫມີແປເປັນການຂາຍ. ທ່ານຈະຕ້ອງຕິດຕາມການແປງເພື່ອຄິດໄລ່ ROI ຂອງ Adwords. ນີ້ສາມາດເຮັດໄດ້ໂດຍຜ່ານການໂທຫາໂທລະສັບນໍາ, ເຊັ່ນດຽວກັນກັບການຕິດຕາມຈົນກ່ວາຜູ້ເຂົ້າຊົມໄປຮອດສຸດທ້າຍ “ຂອບ​ໃຈ” ຫນ້າ. ເຊັ່ນດຽວກັນກັບການໂຄສະນາການຕະຫຼາດໃດໆ, ROI ຈະຂຶ້ນກັບຈໍານວນຜູ້ເຂົ້າຊົມທີ່ໂຄສະນາຂອງທ່ານຂັບລົດໄປຫາເວັບໄຊທ໌ຂອງທ່ານ. ເພື່ອເຮັດສິ່ງນີ້, ທ່ານຕ້ອງເລືອກຄໍາທີ່ມີຄວາມຕັ້ງໃຈຊື້.

ເພື່ອປັບປຸງ ROI ຂອງ Adwords ຂອງທ່ານ, ພິຈາລະນາເພີ່ມສ່ວນຂະຫຍາຍໃສ່ໂຄສະນາຂອງທ່ານ. ການນໍາໃຊ້ການຂະຫຍາຍຫນ້າທີ່ດິນຈະຊ່ວຍໃຫ້ທ່ານດຶງດູດຜູ້ມາຢ້ຽມຢາມເປົ້າຫມາຍຫຼາຍຂຶ້ນ. ນອກເຫນືອຈາກການຂະຫຍາຍຄໍາຫລັກ, ທ່ານຍັງສາມາດໃຊ້ callouts ຫຼືການຂະຫຍາຍສະຖານທີ່. ອັນສຸດທ້າຍເພີ່ມປຸ່ມໂທສົດໃສ່ເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານຍັງສາມາດໃຊ້ການທົບທວນຄືນແລະການເຊື່ອມໂຍງເວັບໄຊທ໌ເພື່ອນໍາຄົນໄປຫາຫນ້າທີ່ກ່ຽວຂ້ອງ. ທ່ານຄວນທົດສອບທາງເລືອກທີ່ແຕກຕ່າງກັນກ່ອນທີ່ຈະຕົກລົງທີ່ຖືກຕ້ອງ. ຖ້າທ່ານຕ້ອງການເພີ່ມ ROI, ໃຫ້ແນ່ໃຈວ່າຈະທົດສອບທຸກຢ່າງ.

Google Analytics ຊ່ວຍໃຫ້ທ່ານສາມາດແທັກແຄມເປນ Adwords ດ້ວຍການແທັກອັດຕະໂນມັດ. ບົດລາຍງານຈະສະແດງໃຫ້ທ່ານເຫັນ ROI ຂອງແຄມເປນ Adwords. ທ່ານຄວນຈະນໍາເຂົ້າຂໍ້ມູນຄ່າໃຊ້ຈ່າຍຂອງທ່ານຈາກການບໍລິການການຕະຫຼາດທີ່ຈ່າຍເຂົ້າໄປໃນ Google Analytics ເພື່ອຕິດຕາມການປະຕິບັດຂອງພວກເຂົາ. ການເຮັດສິ່ງນີ້ຈະຊ່ວຍໃຫ້ທ່ານຕິດຕາມຄ່າໃຊ້ຈ່າຍໃນການໂຄສະນາຂອງທ່ານ, ລາຍຮັບ ແລະ ROI. ຂໍ້ມູນນີ້ຈະຊ່ວຍໃຫ້ທ່ານສາມາດຕັດສິນໃຈໄດ້ດີກວ່າບ່ອນທີ່ຈະລົງທຶນເງິນຂອງເຈົ້າ. ແລະນີ້ແມ່ນພຽງແຕ່ການເລີ່ມຕົ້ນ. ທ່ານສາມາດຕິດຕາມ ROI ຂອງ Adwords ໄດ້ຢ່າງງ່າຍດາຍໂດຍການປະຕິບັດຕາມຄໍາແນະນໍາເຫຼົ່ານີ້.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. ປົກກະຕິແລ້ວ, this works out to be the best match. You will then want to adjust the cost per click, cost per impression, and cost per acquisition to suit your budget and goals.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, ຫຼື 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, the higher the CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. ໂດຍ​ທົ່ວ​ໄປ, the higher the value of a click, the higher the cost per click. ແນວໃດກໍ່ຕາມ, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 ກັບ $2 in Google AdWords. On the display network, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 ຕໍ່ຄລິກ. ຍົກ​ຕົວ​ຢ່າງ, a real estate business can spend $10000 ກັບ $10000 on Adwords each year. ແນວໃດກໍ່ຕາມ, if you’re looking for a new client, you can spend as little as $40 ຕໍ່ຄລິກ.

ຄໍາສໍາຄັນທາງລົບ

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. ຍົກ​ຕົວ​ຢ່າງ, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. On average, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. In contrast, CPCs on the Google Display Network were back at $0.75 ຕໍ່ຄລິກ, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, ເຊັ່ນ​ວ່າ “car insurance,” and then optimize its ads based on those keywords. ຈາກນັ້ນ, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. ຍົກ​ຕົວ​ຢ່າງ, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 ກັບ $0.71 per impression. These ads will only display if the budget is refreshed daily. ວິທີນີ້, advertisers don’t have to worry about overspends or spending more than they need to.

Cost per acquisition

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. ຍົກ​ຕົວ​ຢ່າງ, if holiday socks cost $3, ການປະມູນ $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. ແນວໃດກໍ່ຕາມ, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, margins, operating expenses, and ad campaign.

Cost per acquisition, ຫຼື CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, clicks, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

You can make use of Google Adwords to advertise your website. The process is very simple: you need to create an account, choose a few relevant keywords, and begin bidding on them. Here’s how to optimize your click-through rate and start advertising your website! Hopefully this article will help you get started with Adwords. If not, you can learn more about the basics of advertising on Google in this article. Until next time, happy bidding!

Advertising on Google

You can advertise on Google’s Adwords system by bidding on keywords relevant to your business. Your ad will appear when potential customers search Google for the keywords you wish to target. Google will decide which ads appear on its search results page, and the higher your bid, the higher your ad will be placed. The key is to catch potential customers’ eyes and convince them to click on your ad. Listed below are tips to make your ad more effective.

Advertisements on Google can be very effective if your product or service is relevant to the customers’ ຄວາມຕ້ອງການ. This type of advertising can be highly targeted to your audience by location, ອາຍຸ, and keywords. Google also offers targeted ads depending on time of day. Most businesses use their ads only during the weekdays, from 8 AM ເຖິງ 5 ນ. They do not run ads on weekends, but during the weekdays, you can target your ad to potential customers based on when they are online.

When using Google Adwords, there are two basic types of ads. The first type is Search, which shows your ad whenever someone searches for your product or service. Display ads are generally less expensive, but they are not as query-oriented as search ads. Keywords are the search terms that people type into Google to find a product or service. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, Google will allow you to use up to fifteen keywords, but you can always increase the number later.

For a small business, pay-per-click advertising can be an excellent solution. Because you only have to pay for each click, pay-per-click advertising can be expensive, but smart advertisers build their campaigns to attract qualified traffic to their website. This will ultimately increase their sales. And if your business is just starting out, this method is worth checking out. But remember that the odds are not in your favor when it comes to organic search optimization (SEO).

ການປະມູນກ່ຽວກັບຄໍາສໍາຄັນ

When you start bidding on keywords in Adwords, you must pay attention to your CTR (ອັດຕາການຄລິກຜ່ານ) report. This report will help you assess new ideas and adjust your bid accordingly. ເພີ່ມ​ເຕີມ, you need to monitor your strategy constantly. Search advertising is rapidly changing, and you need to keep up with the latest trends. Read more about this topic, or hire a professional to handle your campaigns. Here are some tips to maximize your budget.

ທໍາອິດ, determine the budget you’re comfortable spending on your ads. Remember that most people don’t look past the first few results in a Google search, so it’s imperative to appear at the top of the SERPs. The amount you bid on each keyword will determine how much you spend overall and how well you’ll appear on page one. For each keyword, Google enters it into an auction with the highest bidder.

You can also use negative keywords to limit your bids on irrelevant searches. Negative keywords are part of negative targeting and can prevent you from bidding on keywords that aren’t relevant to your business. ວິທີນີ້, your ads will only appear in search queries that include negative keywords. The more negative a keyword is, the lower your bid will be. You can even select negative keywords in your ad group to eliminate them from your campaign.

When you’re bidding on keywords, consider your quality score. Google looks at three factors when evaluating ad content and relevance. A high quality score is a sign of a website’s relevance. Your content is also more likely to generate valuable traffic, so consider adjusting your bid accordingly. After your ads are live, you’ll acquire data about the performance of your campaign and adjust your bid accordingly.

Creating ads

There are several things to keep in mind when you’re creating ads in Adwords. ສໍາລັບສິ່ງຫນຶ່ງ, you must know the structure of the platform, and use SEO tools such as Keyword Planner and Google’s enaka to find relevant keywords. ຈາກນັ້ນ, write your ad content and optimize the ad to get the highest click through rate. ຈາກນັ້ນ, publish it on Google’s website to get the maximum number of views and clickthroughs.

Once your ad is created, you should check it for grammar and spelling errors. Google displays your ads alternatively, so it’s important to see which one is performing best. Once you have the winner, challenge it to improve it. If you’re having trouble writing your ad, you can also look at what your competitors are doing. Remember that you’re not expected to invent the wheel – there’s no need to write an ad if you can find something already out there that works!

When creating ads for Adwords, it is important to keep in mind that each ad will get lost in the sea of content. The chance of picking up each position is extremely slim. ເພາະສະນັ້ນ, it’s important to know the end goals of your clients before creating your ads. ຍົກ​ຕົວ​ຢ່າງ, if your business specializes in acne medication, you would want to target users who search for acne medicine. Using these end goals will help your ads stand out from the competition.

Optimizing click-through rate

Optimising click-through rate is critical to increasing your return on ad spend. Click-through rates are often influenced by ad rank, which refers to ad’s position on the paid search results. The higher the CTR, ດີກວ່າ, since it is a direct reflection of the quality of your ads. ໂດຍ​ທົ່ວ​ໄປ, improving CTR can boost conversions and sales in the fastest time possible. ທໍາອິດ, check your ad rank against those of your industry competitors.

To increase your CTR, identify the keywords your target audience uses to find your website. Google Analytics and Search Console are excellent tools for this. Make sure your keywords are in the ad’s url, which helps visitors decide where to click. Using compelling ad copy is also essential. Know your audience’s preferences and use this information to create ad copy that will entice them to take action.

Once you have established your target audience, try segmenting your ad campaigns. This will allow you to better target your advertising efforts and increase CTR. A feature available on Google’s website called “Users Also Ask For” can help you target a specific audience by providing them with relevant suggestions. Click-through rates are also used to measure the effectiveness of your digital marketing campaign. A low CTR could be an indicator of a problem with the ad campaign, or it could be that your ads are not showing up when relevant consumers search.

If your search-based ad fails to attract a high CTR, you’ve missed a huge opportunity. It’s time to take the next step. Take the extra mile to improve your CTR and quality score. Try using persuasion with visual assets to increase your click-through rate. Using techniques like inoculation, you can convince your audience to see a light at the end of the tunnel. The end goal of persuasion is to guide them toward a resolution or call to action.

ການຕັ້ງເປົ້າໝາຍຄືນໃໝ່

Retargeting with Adwords is a powerful tool to reach new customers. Google has strict rules about collecting personal information from its users, including phone numbers, ທີ່ຢູ່ອີເມວ, and credit card numbers. Remarketing campaigns can be conducted on Google’s homepage, mobile apps, and social media. Google’s retargeting tool can help businesses reach potential customers via multiple platforms. The best way to get started is to review the following strategies.

Retargeting with Adwords can be used to target specific customers who visited a specific page in your website. You can create a general ad that encourages prospective customers to browse through your site, or you can create a retargeting ad that displays ads to people who visited your site before. The goal is to capture the attention of people who’ve visited your site at some point in time, even if they didn’t purchase anything.

Retargeting with Adwords can target specific visitors by creating a custom audience that matches the demographics of a particular website visitor. The audience that you create will only see ads that are relevant to that person’s interests and demographics. In order to achieve the best results, you should segment your website visitors into different groups, using demographics to target your remarketing efforts. If you’re new to the world of advertising, start with Google Adwords.

Retargeting with Adwords works by placing a small piece of code on your website. This code, also known as a pixel, will remain undetectable by site visitors. It then uses anonymous browser cookies to follow your audience around the web. This code will inform Google Ads when to show the ads to people who have visited your site. It’s an extremely effective way to reach potential customers. This method is fast and affordable, and can yield huge results.

Before you start advertising on Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, ຄະແນນຄຸນນະພາບ, ຄ່າໃຊ້ຈ່າຍ, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! ແນວໃດກໍ່ຕາມ, before you do that, you should do some research on your keywords.

ຄ່າໃຊ້ຈ່າຍ

There are many factors that determine how much money you should spend on Adwords. ຍົກ​ຕົວ​ຢ່າງ, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.

The cost per click (CPC) varies greatly based on keywords and industry. Typical CPCs are around $2.32 on the search network and $0.58 on the display network. ສໍາລັບຂໍ້ມູນເພີ່ມເຕີມ, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.

You can adjust your bid for a specific keyword if you know which ones work best. ກົງກັນຂ້າມ, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. As a business owner, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.

A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. ແນວໃດກໍ່ຕາມ, the cost for each click is different from the cost of impressions. If you want to know the cost of your advertising campaign, you can utilize a keyword planner to get an estimate of your cost per click. ວິທີນີ້, you’ll know exactly how much you’ll pay for each click and how many impressions you’re getting.

Match types

If you want to increase the number of conversions and spend less money on your ads, you should break out your keywords into different match types. In Adwords, this is done by segmenting ads according to the match types. By choosing the right match types, you will be able to reach your target audience and avoid wasting money on irrelevant clicks. For this purpose, you should use a free keyword tool to determine your target audience and then segment your ads accordingly.

Exact Match is the most targeted of all keyword matches, and requires the keyword phrase to be exact. ແນວໃດກໍ່ຕາມ, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. ແນວໃດກໍ່ຕາມ, it is important to understand that using exact matches may not be the best choice for every business.

If you want to target certain words, then you can use broad-modified keywords. These are straightforward to use and tell Google to show your ads for certain words or phrases. The keywords can be in any order. You can enter these terms using the plus symbol (+) before each keyword. The broad-modified keyword format can be used for phrases as well. Full Media specializes in AdWords PPC campaigns for small and medium-sized companies.

Broad and exact match are the most popular match types, but there are also close variants. Broad match type includes all possible misspellings of the keyword while exact type allows you to target broader related searches. You can also exclude close variants by adding negative keywords. ແນວໃດກໍ່ຕາມ, this is not a good practice as it can reduce the number of clicks. The broad match type is the best choice for advertisers who want to target specific terms.

ການຕັ້ງເປົ້າໝາຍຄືນໃໝ່

Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. The remarketing technique works by dropping a tracking code on a web page and enabling the ads to be shown to a past visitor. The results of this type of remarketing are significant. It has been shown to increase sales by up to 70% when people who have visited a website without purchasing anything make a purchase through a remarketing campaign.

If your website is not optimized for retargeting, you may not be able to see any results. If your remarketing campaign is not working, you may need to take the advice of a Google Adwords management company. They will help you set up the retargeting campaign correctly. The right settings will make a big difference in performance. Once you have the right settings, you can use retargeting to target consumers across all different social networks.

In order to set up retargeting ads, you must first set up Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.

Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. ຈື່ໄວ້, ເກີນ 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. ດັ່ງນັ້ນ, start retargeting with Adwords to boost your revenue.

ຄະແນນຄຸນນະພາບ

There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. ຈາກນັ້ນ, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.

The Quality Score for your ad is calculated by taking into consideration three factors: ຄວາມກ່ຽວຂ້ອງ, ad creative, ແລະປະສົບການຫນ້າທີ່ດິນ. Even when using the same keywords, Quality Scores will vary between ad groups. ຍົກ​ຕົວ​ຢ່າງ, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.

You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (CPC) and click-through rate (CTR). Google Ads also factors in the quality of the ad group. ເພາະສະນັ້ນ, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.

When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. ແນວໃດກໍ່ຕາມ, keep in mind that CTR will be affected by other factors such as geographical location. ເພີ່ມ​ເຕີມ, you need to make sure that your keywords match your ad copy and landing page. Increasing your CTR can help your Quality Score, but it will also increase your cost-per-click (CPC).

ການຄົ້ນຄວ້າຄໍາຫລັກ

Keyword research is the process of identifying the right keywords for your website or advertisement campaign. There are many ways to perform keyword research. The main goal is to take an idea and identify keywords that have the potential to generate traffic. Keywords are ranked by value and chance to earn traffic. Keyword research helps you create the right content and advertising strategy to attract potential customers. ເລີ່ມ​ຕົ້ນ, use Google’s keyword tool to discover which keywords are popular.

While it can take time and effort, keyword research is crucial to your AdWords campaign success. ໂດຍບໍ່ມີການຄົ້ນຄ້ວາຄໍາຫລັກທີ່ເຫມາະສົມ, your campaign can fail or cost you sales. Listed below are some tips to get you started:

Use Google Keyword Planner. This tool shows you search volume by month. ຕົວ​ຢ່າງ, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. ນອກຈາກນີ້, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.

When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.

ມີສາມວິທີທີ່ຈະໃຊ້ Adwords ສໍາລັບທຸລະກິດ SaaS ຂອງທ່ານ. ວິທີການເຫຼົ່ານີ້ເອີ້ນວ່າຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການໂຄສະນາ, ການຄົ້ນຄວ້າຄໍາຫລັກ, ແລະການປະມູນ. ຖ້າທ່ານຕ້ອງການເບິ່ງຜົນໄດ້ຮັບໄວ, ທ່ານຕ້ອງໃຫ້ແນ່ໃຈວ່າທ່ານກໍາລັງຈ່າຍຄ່າການຈະລາຈອນທີ່ມີຄຸນນະພາບ. ການນໍາໃຊ້ວິທີການນີ້ຈະຮັບປະກັນວ່າທ່ານຈ່າຍສໍາລັບການຄລິກທີ່ຕົວຈິງແລ້ວຈະໄດ້ຮັບການປ່ຽນເປັນຜູ້ນໍາ. ເພື່ອເລີ່ມຕົ້ນ, ທ່ານຄວນລວບລວມຂໍ້ມູນຫຼາຍເທົ່າທີ່ເປັນໄປໄດ້. ບົດຄວາມນີ້ຈະອະທິບາຍເຖິງຄວາມສໍາຄັນຂອງການຄົ້ນຄວ້າຄໍາຫລັກແລະວິທີການເພີ່ມປະສິດທິພາບການສະເຫນີລາຄາຂອງທ່ານ.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການໂຄສະນາ

ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກຫຼື CPC ແມ່ນລາຄາທີ່ຜູ້ໂຄສະນາຈ່າຍໃນແຕ່ລະຄັ້ງທີ່ຜູ້ໃດຜູ້ຫນຶ່ງຄລິກໃສ່ໂຄສະນາຂອງພວກເຂົາ. CPCs ມີແນວໂນ້ມທີ່ຈະສູງໃນອຸດສາຫະກໍາທີ່ມີອັດຕາການປ່ຽນແປງສູງແລະຜູ້ໂຄສະນາທີ່ມີການແຂ່ງຂັນ. ໃນຂະນະທີ່ມີວິທີທີ່ຈະຫຼຸດລົງ CPC ຂອງທ່ານ, ບໍ່ມີວິທີທີ່ແນ່ນອນທີ່ຈະຫຼຸດລົງພວກມັນຢ່າງສົມບູນ. ນີ້ແມ່ນບາງສິ່ງທີ່ຄວນຈື່ໄວ້ໃນເວລາທີ່ເພີ່ມປະສິດທິພາບ CPCs ຂອງທ່ານ. ທໍາອິດ, ພິຈາລະນາວ່າເວັບໄຊຂອງເຈົ້າມີຄວາມກ່ຽວຂ້ອງແນວໃດກັບຕະຫຼາດເປົ້າໝາຍຂອງເຈົ້າ. ຖ້າເວັບໄຊທ໌ຂອງທ່ານບໍ່ກ່ຽວຂ້ອງກັບຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານ, CPC ຂອງທ່ານອາດຈະສູງເກີນໄປ.

ທີສອງ, ເຂົ້າໃຈຄວາມແຕກຕ່າງລະຫວ່າງອັດຕາຮາບພຽງແລະລາຄາທີ່ອີງໃສ່ການປະມູນຕໍ່ຄລິກ. CPC ອັດຕາຮາບພຽງແມ່ນງ່າຍຕໍ່ການຕິດຕາມກ່ວາ CPC ທີ່ອີງໃສ່ການສະເຫນີລາຄາ. CPCs ທີ່ອີງໃສ່ການປະມູນແມ່ນລາຄາແພງກວ່າ, ແຕ່ພວກເຂົາຍັງຖືກເປົ້າຫມາຍຫນ້ອຍ. ນອກຈາກນັ້ນ, ຜູ້ໂຄສະນາຕ້ອງພິຈາລະນາມູນຄ່າທີ່ເປັນໄປໄດ້ຂອງການຄລິກຈາກແຫຼ່ງໃດຫນຶ່ງ. CPC ສູງອາດຈະບໍ່ຈໍາເປັນຕ້ອງແປເປັນກະແສລາຍໄດ້ສູງ.

ໃບແຈ້ງໜີ້ CPC ຍັງມີຄວາມສ່ຽງຕໍ່ການໃຊ້ໃນທາງທີ່ຜິດ. ຜູ້ໃຊ້ອາດຈະຄລິກໃສ່ໂຄສະນາໂດຍບັງເອີນ. ນີ້ສາມາດເຮັດໃຫ້ຜູ້ໂຄສະນາມີຄ່າໃຊ້ຈ່າຍຢ່າງຫຼວງຫຼາຍ. ແນວໃດກໍ່ຕາມ, Google ພະຍາຍາມຈໍາກັດການໃຊ້ໃນທາງທີ່ຜິດໂດຍການບໍ່ຄິດຄ່າບໍລິການສໍາລັບການຄລິກທີ່ບໍ່ຖືກຕ້ອງ. ໃນຂະນະທີ່ມັນບໍ່ສາມາດຄວບຄຸມທຸກໆຄລິກ, ທ່ານສາມາດເຈລະຈາອັດຕາຕ່ໍາກວ່າ. ຕາບໃດທີ່ທ່ານເຕັມໃຈທີ່ຈະເຊັນສັນຍາໄລຍະຍາວກັບຜູ້ເຜີຍແຜ່, ທ່ານມັກຈະສາມາດເຈລະຈາອັດຕາຕ່ໍາກວ່າ.

ໃນໂລກຂອງການໂຄສະນາທີ່ຈ່າຍ, ຄ່າໃຊ້ຈ່າຍຂອງການຕະຫຼາດແມ່ນປັດໃຈສໍາຄັນ. ດ້ວຍຄ່າໃຊ້ຈ່າຍທີ່ຖືກຕ້ອງຕໍ່ການຄລິກ, ທ່ານ​ສາ​ມາດ​ເພີ່ມ​ປະ​ສິດ​ທິ​ຜົນ​ຕອບ​ແທນ​ຂອງ​ທ່ານ​ໃນ​ການ​ໃຊ້​ຈ່າຍ​ໂຄ​ສະ​ນາ​. ໂຄສະນາ CPC ເປັນເຄື່ອງມືທີ່ມີປະສິດທິພາບສໍາລັບທຸລະກິດຈໍານວນຫຼາຍ, ດັ່ງນັ້ນຄວາມເຂົ້າໃຈຫຼາຍປານໃດທີ່ທ່ານຈ່າຍຕໍ່ຄລິກສາມາດປັບປຸງການຕະຫຼາດຂອງທ່ານ. ແລະຕາບໃດທີ່ທ່ານຮູ້ວ່າຜູ້ຊົມຂອງທ່ານກໍາລັງຊອກຫາຫຍັງ, ມັນຈະເຮັດວຽກສໍາລັບທ່ານ. ນັ້ນແມ່ນເຫດຜົນທີ່ວ່າມັນເປັນສິ່ງສໍາຄັນຫຼາຍທີ່ຈະຮູ້ CPC ຂອງທ່ານ.

ການຄົ້ນຄວ້າຄໍາຫລັກ

ການເພີ່ມປະສິດທິພາບຂອງເຄື່ອງຈັກຊອກຫາ (SEO) ແມ່ນສິລະປະຂອງການເລືອກຄໍາທີ່ຖືກຕ້ອງແລະຫົວຂໍ້ເນື້ອຫາເພື່ອຈັດອັນດັບໃນ SERPs. ເມື່ອເຮັດຢ່າງຖືກຕ້ອງ, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. ຈື່ໄວ້, ທ່ານ​ຕ້ອງ​ການ​ທີ່​ຈະ​ສ້າງ​ຄວາມ​ປະ​ທັບ​ໃຈ​ທີ່​ຍືນ​ຍົງ​ກ່ຽວ​ກັບ​ຜູ້​ທີ່​ກໍາ​ລັງ​ຊອກ​ຫາ​ຜະ​ລິດ​ຕະ​ພັນ​ຫຼື​ການ​ບໍ​ລິ​ການ​ຂອງ​ທ່ານ​. ມັນດີທີ່ສຸດທີ່ຈະໃຊ້ຫຼາຍກວ່າຫນຶ່ງຄໍາສໍາຄັນ, ເຖິງແມ່ນວ່າ.

ມີຫຼາຍວິທີທີ່ຈະເຮັດການຄົ້ນຄວ້າຄໍາຫລັກ. ເປົ້າຫມາຍຕົ້ນຕໍແມ່ນເພື່ອເອົາຄວາມຄິດແລະກໍານົດຄໍາທີ່ມີທ່າແຮງທີ່ສຸດ. ຄໍາສໍາຄັນເຫຼົ່ານີ້ຖືກຈັດອັນດັບຕາມລໍາດັບມູນຄ່າແລະທ່າແຮງທີ່ຈະສ້າງການຈະລາຈອນ. ເມື່ອ​ທ່ານ​ໄດ້​ເຮັດ​ສິ່ງ​ນີ້​, ທ່ານສາມາດກ້າວໄປສູ່ຂັ້ນຕອນຕໍ່ໄປ – ການຂຽນເນື້ອຫາທີ່ໃຫ້ຄຸນຄ່າແກ່ນັກທ່ອງທ່ຽວ. ເຈົ້າຄວນຂຽນສະເໝີຕາມທີ່ເຈົ້າຕ້ອງການຂຽນ. ຫລັງ​ຈາກ​ນັ້ນ, ຜູ້ຊົມເປົ້າຫມາຍຂອງທ່ານມີແນວໂນ້ມທີ່ຈະມີບາງຄໍາຖາມທີ່ຄ້າຍຄືກັນກັບຄໍາຖາມທີ່ທ່ານກໍາລັງເວົ້າ.

ໃນຂະນະທີ່ການຄົ້ນຄວ້າຄໍາຫລັກສໍາລັບ Adwords ແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງຍຸດທະສາດການຕະຫຼາດໃດໆ, ມັນຍັງເປັນລັກສະນະທີ່ສໍາຄັນຂອງແຄມເປນທີ່ປະສົບຜົນສໍາເລັດ. ຖ້າການຄົ້ນຄວ້າຂອງເຈົ້າບໍ່ໄດ້ເຮັດຢ່າງຖືກຕ້ອງ, ທ່ານຈະສິ້ນສຸດການໃຊ້ເງິນຫຼາຍເກີນໄປໃນ PPC ແລະຂາດການຂາຍ. ແຕ່ມັນກໍ່ສໍາຄັນທີ່ຈະຈື່ໄວ້ວ່າການຄົ້ນຄວ້າຄໍາຫລັກຕ້ອງໃຊ້ເວລາແລະຄວາມພະຍາຍາມ. ຖ້າເຮັດຢ່າງຖືກຕ້ອງ, ທ່ານຈະມີການໂຄສະນາການໂຄສະນາທີ່ຈະປະສົບຜົນສໍາເລັດ!

ການປະມູນ

ມີຄໍາແນະນໍາຈໍານວນຫນ້ອຍທີ່ທ່ານຄວນຈື່ໄວ້ໃນເວລາປະມູນໃນ Adwords. ທໍາອິດແມ່ນເພື່ອຮັກສາງົບປະມານຂອງທ່ານຢູ່ທີ່ PS200 ຕໍ່ເດືອນ. ແນວໃດກໍ່ຕາມ, ຈໍານວນນີ້ອາດຈະແຕກຕ່າງກັນໄປຕາມ niche ຂອງທ່ານແລະຈໍານວນການເຂົ້າຊົມເວັບໄຊທ໌ທີ່ທ່ານກໍາລັງຄາດຫວັງປະຈໍາເດືອນ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາເດືອນຂອງທ່ານ, ແບ່ງມັນໂດຍສາມສິບເພື່ອໃຫ້ໄດ້ຄວາມຄິດຂອງງົບປະມານປະຈໍາວັນຂອງທ່ານ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາວັນຂອງທ່ານ, ຂັ້ນຕອນຕໍ່ໄປແມ່ນການຕັດສິນໃຈຫຼາຍປານໃດທີ່ຈະສະເຫນີລາຄາໃນແຕ່ລະມື້. ລະບົບການປະມູນຂອງ Google ເຮັດວຽກໂດຍການຄວບຄຸມການປະມູນສູງສຸດແລະຕ່ໍາສຸດໂດຍໃຊ້ CPC metric ສູງສຸດ. ຖ້າທ່ານບໍ່ແນ່ໃຈກ່ຽວກັບຄ່າໃຊ້ຈ່າຍທີ່ຖືກຕ້ອງຕໍ່ຄລິກສໍາລັບທຸລະກິດຂອງທ່ານ, ໃຊ້ເຄື່ອງມືການພະຍາກອນ Adwords.

ໃນຂະນະທີ່ການປະມູນໃນ Adwords ອາດຈະເບິ່ງຄືວ່າເປັນຄວາມຄິດທີ່ດີ, ມີບາງຂໍ້ເສຍປຽບທີ່ສໍາຄັນທີ່ຈະແຂ່ງຂັນກັບບໍລິສັດໃຫຍ່. ຖ້າທ່ານເປັນທຸລະກິດຂະຫນາດນ້ອຍ, ງົບປະມານການໂຄສະນາຂອງເຈົ້າບໍ່ໃຫຍ່ເທົ່າກັບບໍລິສັດແຫ່ງຊາດ, ສະນັ້ນຢ່າຄາດຫວັງວ່າຈະມີງົບປະມານດຽວກັນເພື່ອແຂ່ງຂັນກັບພວກເຂົາ. ເຖິງແມ່ນວ່າທ່ານສາມາດສະເຫນີລາຄາສູງ, ໂອກາດຂອງທ່ານທີ່ຈະໄດ້ຮັບຜົນຕອບແທນຈາກການລົງທຶນ (ROI) ຈາກແຄມເປນ Adwords ຂອງທ່ານແມ່ນຕໍ່າ.

ຖ້າຄູ່ແຂ່ງຂອງທ່ານໃຊ້ຊື່ແບຂອງທ່ານໃນການໂຄສະນາຂອງພວກເຂົາ, ໃຫ້ແນ່ໃຈວ່າທ່ານໃຊ້ສໍາເນົາໂຄສະນາທີ່ແຕກຕ່າງກັນ. ຖ້າທ່ານກໍາລັງປະມູນຕາມເງື່ອນໄຂຂອງຄູ່ແຂ່ງຂອງທ່ານ, ທ່ານມີຄວາມສ່ຽງຕໍ່ການຖືກຫ້າມຈາກ Google. ເຫດຜົນແມ່ນງ່າຍດາຍ: ຄູ່ແຂ່ງຂອງທ່ານອາດຈະປະມູນໃນເງື່ອນໄຂຂອງທ່ານ, ເຊິ່ງຈະສົ່ງຜົນໃຫ້ຄະແນນທີ່ມີຄຸນນະພາບຕ່ໍາແລະຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ. ນອກຈາກນັ້ນ, ຖ້າຄູ່ແຂ່ງຂອງເຈົ້າກໍາລັງປະມູນໃນເງື່ອນໄຂຂອງເຈົ້າ, ເຈົ້າອາດຈະໃຊ້ເງິນຂອງເຈົ້າໃສ່ຊຸດໂຄສະນາທີ່ບໍ່ມີຫຍັງກ່ຽວຂ້ອງກັບຊື່ແບຂອງເຈົ້າ.

ຄະແນນຄຸນນະພາບ

ຄະແນນທີ່ມີຄຸນນະພາບໃນ Adwords ເປັນປັດໃຈສໍາຄັນໃນເວລາທີ່ມັນມາກັບການວາງຕໍາແຫນ່ງທີ່ດີທີ່ສຸດສໍາລັບການໂຄສະນາຂອງທ່ານ. ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະຕິດຕາມຄະແນນຄຸນນະພາບຂອງທ່ານແລະປ່ຽນແປງການໂຄສະນາຂອງທ່ານຕາມຄວາມເຫມາະສົມ. ຖ້າທ່ານສັງເກດເຫັນວ່າ CTR ຂອງທ່ານຕໍ່າຫຼາຍ, ຫຼັງຈາກນັ້ນ, ທ່ານຄວນຢຸດການໂຄສະນາຂອງທ່ານແລະປ່ຽນຄໍາທີ່ໃຊ້ເປັນອັນອື່ນ. ຄະແນນຄຸນນະພາບຂອງທ່ານຈະສະທ້ອນເຖິງຄວາມພະຍາຍາມຂອງທ່ານໃນໄລຍະເວລາ, ດັ່ງນັ້ນທ່ານຄວນເຮັດທຸກຢ່າງທີ່ທ່ານສາມາດເຮັດໄດ້ເພື່ອເພີ່ມມັນ. ແນວໃດກໍ່ຕາມ, ຄະແນນຄຸນນະພາບໃນ Adwords ບໍ່ແມ່ນວິທະຍາສາດ. ມັນພຽງແຕ່ສາມາດຖືກປະເມີນຢ່າງຖືກຕ້ອງໃນເວລາທີ່ທ່ານມີການຈະລາຈອນແລະຂໍ້ມູນພຽງພໍເພື່ອກໍານົດວ່າຄະແນນທີ່ມີຄຸນນະພາບຄວນຈະເປັນແນວໃດ.

ຄະແນນຄຸນນະພາບໃນ Adwords ຖືກກໍານົດໂດຍສາມປັດໃຈ: ອັດຕາການຄລິກຜ່ານ, ການປະຕິບັດການໂຄສະນາ, ແລະຄວາມສໍາເລັດຂອງແຄມເປນ. ອັດຕາການຄລິກຜ່ານແມ່ນກ່ຽວຂ້ອງໂດຍກົງກັບຄະແນນຄຸນນະພາບຂອງທ່ານ, ສະນັ້ນການປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານສາມາດປັບປຸງປະສິດທິພາບການໂຄສະນາຂອງທ່ານ. ໂຄສະນາທີ່ປະຕິບັດບໍ່ດີຈະເຮັດໃຫ້ງົບປະມານຂອງເຈົ້າເສຍໄປແລະບໍ່ກ່ຽວຂ້ອງກັບຜູ້ຊົມເປົ້າຫມາຍຂອງເຈົ້າ. ຄະແນນຄຸນນະພາບສູງແມ່ນພື້ນຖານຂອງແຄມເປນ AdWords ທີ່ປະສົບຜົນສໍາເລັດ.

ກຸ່ມຄໍາສໍາຄັນສາມາດກວ້າງເກີນໄປສໍາລັບການໂຄສະນາຂອງທ່ານ, ເຮັດໃຫ້ມັນຖືກລະເລີຍໂດຍນັກທ່ອງທ່ຽວ. ໃຊ້ຄໍາທີ່ຖືກເປົ້າຫມາຍຫຼາຍຂຶ້ນສໍາລັບການໂຄສະນາການໂຄສະນາຂອງທ່ານ. ຄະແນນຄຸນນະພາບທີ່ສູງຂຶ້ນຈະຫມາຍຄວາມວ່າການໂຄສະນາຂອງທ່ານຈະໄດ້ຮັບຄວາມສົນໃຈຫຼາຍຂຶ້ນແລະມີຄວາມກ່ຽວຂ້ອງກັບຄວາມຕັ້ງໃຈຄົ້ນຫາຂອງຜູ້ຊົມຫຼາຍຂຶ້ນ.. ນອກຈາກນີ້, ພິຈາລະນານໍາໃຊ້ຫນ້າທີ່ດິນທີ່ມີຮູບພາບຂອງຜູ້ສູງອາຍຸ. ການທົດສອບແມ່ນສໍາຄັນ, ແລະການສ້າງການປ່ຽນແປງການໂຄສະນາຫຼາຍອັນຈະຊ່ວຍໃຫ້ທ່ານເພີ່ມປະສິດທິພາບປະສົບການຫນ້າທີ່ດິນຂອງທ່ານ.

ເພື່ອປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານ, ທ່ານຕ້ອງສ້າງການປະສົມປະສານທີ່ດີຂອງຄໍາທີ່ໃຊ້ແລະການໂຄສະນາ. ຄໍາສໍາຄັນທີ່ປະຕິບັດບໍ່ດີຕ້ອງຖືກນໍາໄປຫາຫນ້າດິນທີ່ມີຄຸນນະພາບຫຼືພວກມັນຈະຖືກທໍາລາຍ. ໂດຍການດໍາເນີນການນີ້, ທ່ານສາມາດປັບປຸງຄະແນນຄຸນນະພາບຂອງທ່ານແລະໄດ້ຮັບຄ່າໃຊ້ຈ່າຍຕໍ່ຫນຶ່ງຄລິກທີ່ຕ່ໍາກວ່າ (CPC).

ການຕັ້ງເປົ້າໝາຍຄືນໃໝ່

ທ່ານອາດຈະຄຸ້ນເຄີຍກັບຄວາມສາມາດ retargeting ຂອງ Google, ແຕ່ບໍ່ແນ່ໃຈວ່າມັນເປັນແນວໃດ. Adwords retargeting ຊ່ວຍໃຫ້ທ່ານສາມາດບັນລຸຜູ້ໃຊ້ຢູ່ໃນເວັບໄຊທ໌ແລະເວທີອື່ນໆ. ມັນຍັງອະນຸຍາດໃຫ້ທ່ານກໍານົດກົດລະບຽບສໍາລັບຜູ້ທີ່ທ່ານເພີ່ມເຂົ້າໃນຜູ້ຊົມຂອງທ່ານ. ໂດຍການແບ່ງສ່ວນຜູ້ມາຢ້ຽມຢາມເວັບໄຊທ໌ຂອງເຈົ້າ, ທ່ານສາມາດເປົ້າຫມາຍຄວາມພະຍາຍາມໃນການຕະຫຼາດໃຫມ່ຂອງທ່ານ. ຄວາມຊັດເຈນຫຼາຍທ່ານສາມາດກ່ຽວກັບຜູ້ທີ່ເຫັນໂຄສະນາຂອງທ່ານ, ການຕັ້ງເປົ້າໝາຍໃໝ່ຂອງເຈົ້າຈະມີປະສິດທິພາບຫຼາຍຂຶ້ນ.

ມີຜົນປະໂຫຍດຫຼາຍຢ່າງທີ່ຈະ retargeting ກັບ Adwords, ແລະຫນຶ່ງໃນປະສິດທິພາບທີ່ສຸດແມ່ນຄວາມສາມາດໃນການສະແດງໂຄສະນາປະຊາຊົນໂດຍອີງໃສ່ກິດຈະກໍາອອນໄລນ໌ທີ່ຜ່ານມາຂອງພວກເຂົາ. ນອກເຫນືອຈາກການສະແດງໂຄສະນາຂອງທ່ານໂດຍອີງໃສ່ຜະລິດຕະພັນທີ່ພວກເຂົາໄດ້ເບິ່ງບໍ່ດົນມານີ້, Google Ads ຍັງສາມາດສະແດງໂຄສະນາໃຫ້ກັບຜູ້ທີ່ອອກຈາກກະຕ່າຊື້ເຄື່ອງຂອງເຂົາເຈົ້າຫຼືໃຊ້ເວລາຫຼາຍໃນການເບິ່ງຜະລິດຕະພັນຂອງທ່ານ. ແນວໃດກໍ່ຕາມ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສັງເກດວ່າ retargeting ກັບ Adwords ບໍ່ແມ່ນສໍາລັບຜູ້ເລີ່ມຕົ້ນ. ມັນສາມາດເປັນທາງເລືອກທີ່ດີສໍາລັບທຸລະກິດທີ່ມີງົບປະມານຂະຫນາດນ້ອຍ.

Retargeting ກັບ Adwords ສາມາດເປັນວິທີທີ່ມີປະສິດທິພາບໃນການພົວພັນກັບລູກຄ້າທີ່ມີຢູ່ແລ້ວເຊັ່ນດຽວກັນກັບການຊອກຫາໃຫມ່. Google Adwords ອະນຸຍາດໃຫ້ທ່ານວາງ Script tags ໃນເວັບໄຊທ໌ຂອງທ່ານ, ໃຫ້ແນ່ໃຈວ່າຄົນທີ່ເຄີຍເຂົ້າເບິ່ງເວັບໄຊທ໌ຂອງເຈົ້າຈະເຫັນໂຄສະນາຂອງເຈົ້າອີກເທື່ອຫນຶ່ງ. Retargeting ກັບ Adwords ຍັງສາມາດຖືກນໍາໃຊ້ໃນທົ່ວສະຖານທີ່ສື່ມວນຊົນສັງຄົມ, ເຊັ່ນເຟສບຸກ. ມັນສາມາດມີປະສິດທິພາບສູງສໍາລັບການເຂົ້າເຖິງລູກຄ້າໃຫມ່ແລະການເພີ່ມຍອດຂາຍ. ແນວໃດກໍ່ຕາມ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະສັງເກດວ່ານະໂຍບາຍຂອງ Google ຫ້າມການນໍາໃຊ້ຂໍ້ມູນສ່ວນບຸກຄົນເພື່ອກໍານົດເປົ້າຫມາຍການໂຄສະນາ.

Retargeting ກັບການໂຄສະນາແມ່ນເປັນວິທີທີ່ມີປະສິດທິພາບເພື່ອເປົ້າຫມາຍລູກຄ້າທີ່ມີທ່າແຮງຫຼັງຈາກທີ່ພວກເຂົາອອກຈາກເວັບໄຊທ໌ຂອງທ່ານ. ໂດຍການຕິດຕາມ cookies ຂອງນັກທ່ອງທ່ຽວເຫຼົ່ານີ້, ໂຄສະນາຂອງທ່ານຈະສະແດງໂຄສະນາດຽວກັນກັບຄົນເຫຼົ່ານັ້ນທີ່ເຄີຍເຂົ້າເບິ່ງເວັບໄຊຂອງເຈົ້າ. ວິທີນີ້, ທ່ານສາມາດເຮັດໃຫ້ການໂຄສະນາຂອງທ່ານສະເພາະກັບຜະລິດຕະພັນທີ່ໄດ້ໄປຢ້ຽມຢາມຫຼ້າສຸດ. ມັນຍັງມີຄວາມສໍາຄັນທີ່ຈະໃຊ້ pixels ລວງເພື່ອສ້າງການໂຄສະນາເປົ້າຫມາຍໂດຍອີງໃສ່ຂໍ້ມູນທີ່ຄຸກກີໃຫ້ Google Ads.

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. ໃນບົດຄວາມນີ້, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

ຈ່າຍຕໍ່ຄລິກ (PPC) ການໂຄສະນາ

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. ໂຊກດີ, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. ນອກຈາກນັ້ນ, you can even customize your campaigns by targeting users based on their location, device, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. ໃນທີ່ສຸດ, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. ວິທີນີ້, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (CPM) ການປະມູນ

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, ໃນອີກດ້ານຫນຶ່ງ, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. ແນວໃດກໍ່ຕາມ, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) ຫຼື CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

ສຸດທ້າຍ, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (CPA) ການປະມູນ

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. ແທນ, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (CPA) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, ແລະການຂາຍ. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. ວິທີນີ້, your ad spending won’t be as high as it could be. ດັ່ງນັ້ນ, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.