Month: August 2022

ມີຫຼາຍດ້ານທີ່ຕ້ອງລະວັງໃນເວລາທີ່ໃຊ້ Adwords. ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ, ຄະແນນຄຸນນະພາບ, ແກ້ໄຂການຈັບຄູ່ແບບກວ້າງໆ, ແລະຄໍາສໍາຄັນທາງລົບແມ່ນພຽງແຕ່ຈໍານວນຫນ້ອຍ. ທ່ານສາມາດຊອກຫາວິທີທີ່ດີທີ່ສຸດໃນການໂຄສະນາໂດຍໃຊ້ກົນລະຍຸດເຫຼົ່ານີ້ໃນບົດຄວາມນີ້. ນອກນັ້ນທ່ານຍັງຈະຄົ້ນພົບວິທີທີ່ດີທີ່ສຸດເພື່ອເພີ່ມປະສິດທິພາບແຄມເປນຂອງທ່ານແລະໃຊ້ງົບປະມານຂອງທ່ານຫຼາຍທີ່ສຸດ. ອ່ານເພື່ອຄົ້ນພົບຄວາມລັບຂອງການໂຄສະນາກັບ Adwords. ຄວາມລັບຂອງແຄມເປນທີ່ປະສົບຜົນສໍາເລັດແມ່ນການເພີ່ມປະສິດທິພາບສໍາລັບທັງຄ່າໃຊ້ຈ່າຍແລະຄຸນນະພາບ.

ຄະແນນຄຸນນະພາບ

ຄຳສັບ’ ຄະແນນຄຸນນະພາບ (QS) ແມ່ນການວັດແທກທີ່ກໍານົດວ່າການໂຄສະນາຂອງທ່ານມີຄວາມກ່ຽວຂ້ອງແລະມີຄຸນນະພາບສູງແນວໃດ. ລະບົບນີ້ແມ່ນຄ້າຍຄືກັນກັບລະບົບການຈັດອັນດັບອິນຊີຂອງ Google. ໂຄສະນາທີ່ມີ QS ສູງແມ່ນມີຄວາມກ່ຽວຂ້ອງກັບຜູ້ໃຊ້ຫຼາຍກວ່າແລະອາດຈະຖືກແປງ. ນອກຈາກນັ້ນ, QS ສູງຈະຫຼຸດລົງຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກ (CPC).

QS ຂອງທ່ານແມ່ນສໍາຄັນເພາະວ່າມັນກໍານົດວ່າທ່ານຈະຈ່າຍຫຼາຍປານໃດຕໍ່ຄໍາສໍາຄັນ. ຄໍາສໍາຄັນທີ່ມີ QS ຕ່ໍາຈະເຮັດໃຫ້ການປະຕິບັດທີ່ບໍ່ດີແລະ CTR ຕ່ໍາ. ໂຄສະນາທີ່ມີ QS ສູງຈະໄດ້ຮັບການຈັດວາງທີ່ດີກວ່າແລະປະຫຍັດຄ່າໃຊ້ຈ່າຍ. ຄະແນນຄຸນນະພາບແມ່ນວັດແທກໃນລະດັບຫນຶ່ງຫາ 10. ທ່ານອາດຈະຕ້ອງການຫຼີກເວັ້ນການຄໍາສໍາຄັນໃນທາງລົບໃນກຸ່ມ. ຂຶ້ນກັບອຸດສາຫະກໍາຂອງທ່ານ, QS ຂອງທ່ານອາດຈະຕໍ່າກວ່າສິບ, ເຊິ່ງສາມາດເພີ່ມຄ່າໃຊ້ຈ່າຍຂອງທ່ານ.

ຄະແນນຄຸນນະພາບຂອງ Google ຖືກກໍານົດໂດຍຄວາມກ່ຽວຂ້ອງຂອງການໂຄສະນາຂອງທ່ານ, ຄໍາສໍາຄັນ, ແລະຫນ້າທີ່ດິນ. ຖ້າຄະແນນຄຸນນະພາບສູງ, ໂຄສະນາຂອງທ່ານຈະມີຄວາມກ່ຽວຂ້ອງສູງກັບຄໍາສໍາຄັນ. ກົງກັນຂ້າມ, ຖ້າ QS ຂອງທ່ານຕໍ່າ, ທ່ານອາດຈະບໍ່ກ່ຽວຂ້ອງເທົ່າທີ່ເຈົ້າຄິດວ່າມັນເປັນ. ມັນເປັນເປົ້າຫມາຍຕົ້ນຕໍຂອງ Google ເພື່ອສະຫນອງປະສົບການທີ່ດີທີ່ສຸດສໍາລັບຜູ້ໃຊ້ແລະຖ້າໂຄສະນາຂອງທ່ານບໍ່ກົງກັບເນື້ອຫາຂອງເວັບໄຊທ໌, ທ່ານຈະສູນເສຍລູກຄ້າທີ່ມີທ່າແຮງ.

ເພື່ອປັບປຸງ QS ຂອງທ່ານ, ທ່ານຈໍາເປັນຕ້ອງໃຫ້ແນ່ໃຈວ່າການໂຄສະນາຂອງທ່ານກົງກັບຈຸດປະສົງຄົ້ນຫາຂອງຜູ້ໃຊ້ຂອງທ່ານ. ນັ້ນຫມາຍຄວາມວ່າຄໍາຫລັກຂອງທ່ານຄວນກ່ຽວຂ້ອງຢ່າງໃກ້ຊິດກັບສິ່ງທີ່ພວກເຂົາກໍາລັງຊອກຫາ. ເຊັ່ນດຽວກັນ, ສໍາເນົາໂຄສະນາຄວນຈະເປັນຕາຈັບໃຈແຕ່ບໍ່ຄວນຫຼົງທາງຈາກຫົວຂໍ້. ເພີ່ມ​ເຕີມ, ມັນຄວນຈະຖືກອ້ອມຮອບດ້ວຍຄໍາຄົ້ນຫາທີ່ກ່ຽວຂ້ອງແລະຂໍ້ຄວາມທີ່ກ່ຽວຂ້ອງ. ນີ້ຮັບປະກັນວ່າສໍາເນົາໂຄສະນາຂອງທ່ານຈະຖືກສະແດງຢູ່ໃນແສງສະຫວ່າງທີ່ດີທີ່ສຸດ.

ໃນສັ້ນ, ຄະແນນຄຸນນະພາບເປັນຕົວຊີ້ບອກເຖິງຄວາມກ່ຽວຂ້ອງຂອງການໂຄສະນາຂອງເຈົ້າ ແລະມີປະສິດທິພາບແນວໃດ. ຄະແນນຄຸນນະພາບແມ່ນຄິດໄລ່ຕາມການປະມູນ CPC ທີ່ທ່ານຕັ້ງໄວ້. ຄະແນນທີ່ສູງຂຶ້ນຊີ້ໃຫ້ເຫັນວ່າການໂຄສະນາຂອງທ່ານເຮັດວຽກໄດ້ດີແລະກໍາລັງປ່ຽນຜູ້ມາຢ້ຽມຢາມ. ແນວໃດກໍ່ຕາມ, ມັນເປັນສິ່ງ ສຳ ຄັນທີ່ຈະຕ້ອງຈື່ໄວ້ວ່າ QS ທີ່ສູງກວ່າຈະເຮັດໃຫ້ຄ່າໃຊ້ຈ່າຍຕໍ່ກົດຂອງທ່ານຫຼຸດລົງ (CPC) ແລະເພີ່ມຈໍານວນການແປງທີ່ທ່ານໄດ້ຮັບ.

ແກ້ໄຂການຈັບຄູ່ແບບກວ້າງໆ

ການແຂ່ງຂັນຢ່າງກວ້າງຂວາງໃນ Adwords ສາມາດເປັນຄວາມຄິດທີ່ບໍ່ດີ. ໂຄສະນາອາດຈະຖືກສະແດງໃຫ້ຜູ້ທີ່ຊອກຫາຄໍາທີ່ບໍ່ກ່ຽວຂ້ອງ, ຄ່າໃຊ້ຈ່າຍຂອງຜູ້ໂຄສະນາທີ່ພວກເຂົາບໍ່ມີແລະສູນເສຍພວກເຂົາໃຫ້ກັບຜູ້ໂຄສະນາອື່ນໆ. ທ່ານ​ສາ​ມາດ​ນໍາ​ໃຊ້​ການ​ແກ້​ໄຂ​ການ​ແຂ່ງ​ຂັນ​ກວ້າງ​ຂວາງ​ເພື່ອ​ຫຼີກ​ເວັ້ນ​ການ​ບັນ​ຫາ​ດັ່ງ​ກ່າວ​, ແຕ່ທ່ານຕ້ອງໃຊ້ “ໃນ” ຫຼື “ບວກ” ເຂົ້າສູ່ລະບົບໃນການຄົ້ນຫາຂອງທ່ານ. ນັ້ນ​ແມ່ນ, ທ່ານສາມາດຍົກເວັ້ນເງື່ອນໄຂເຊັ່ນສີແດງ, ສີບົວ, ແລະຂະຫນາດ, ແຕ່ທ່ານບໍ່ສາມາດເພີ່ມພວກມັນໃສ່ໃນແງ່ລົບຂອງທ່ານໄດ້.

ການຈັບຄູ່ແບບກວ້າງທີ່ຖືກດັດແກ້ເປັນຈຸດກາງລະຫວ່າງການຈັບຄູ່ແບບກວ້າງ ແລະປະໂຫຍກ. ຕົວເລືອກນີ້ຊ່ວຍໃຫ້ທ່ານສາມາດເປົ້າຫມາຍຜູ້ຊົມຂະຫນາດໃຫຍ່ທີ່ມີຈໍານວນຈໍາກັດ. ການແກ້ໄຂການຈັບຄູ່ແບບກວ້າງໆ locks ແຕ່ລະຄໍາພາຍໃນປະໂຫຍກທີ່ສໍາຄັນໂດຍໃຊ້ “+” ພາລາມິເຕີ. ມັນບອກ Google ວ່າຄໍາຖາມຄົ້ນຫາຕ້ອງມີຄໍາທີ່ໃຊ້ນັ້ນ. ຖ້າທ່ານບໍ່ລວມເອົາຄໍາ “ບວກ” ໃນຄໍາຄົ້ນຫາຂອງທ່ານ, ໂຄສະນາຂອງເຈົ້າຈະຖືກສະແດງໃຫ້ທຸກຄົນເຫັນ.

ການແກ້ໄຂຢ່າງກວ້າງຂວາງໃນ Adwords ຊ່ວຍໃຫ້ທ່ານເລືອກຄໍາທີ່ແນ່ນອນທີ່ກະຕຸ້ນການໂຄສະນາຂອງທ່ານ. ຖ້າທ່ານຕ້ອງການທີ່ຈະເຂົ້າເຖິງຄົນຫຼາຍເທົ່າທີ່ເປັນໄປໄດ້, ໃຊ້ການຈັບຄູ່ຢ່າງກວ້າງຂວາງ. ນອກນັ້ນທ່ານຍັງສາມາດປະກອບມີຕົວແປທີ່ໃກ້ຊິດແລະຄໍາສັບຄ້າຍຄືກັນ. ປະເພດຂອງການຈັບຄູ່ນີ້ຊ່ວຍໃຫ້ທ່ານສະແດງການປ່ຽນແປງການໂຄສະນາທີ່ກ່ຽວຂ້ອງກັບຄໍາຖາມຄົ້ນຫາ. ທ່ານຍັງສາມາດໃຊ້ການປະສົມປະສານຂອງຄໍາທີ່ກົງກັນຢ່າງກວ້າງຂວາງແລະຕົວດັດແປງເພື່ອເປົ້າຫມາຍຜູ້ຊົມຫຼາຍຂື້ນແລະແຄບຈຸດສຸມຂອງທ່ານ.

ໂດຍ​ທົ່ວ​ໄປ, ການແກ້ໄຂການຈັບຄູ່ແບບກວ້າງແມ່ນເປັນທາງເລືອກທີ່ດີກວ່າໃນເວລາທີ່ມັນມາກັບເປົ້າຫມາຍຄໍາຄົ້ນຫາສະເພາະ. ການແກ້ໄຂການແຂ່ງຂັນຢ່າງກວ້າງຂວາງແມ່ນດີກວ່າສໍາລັບຕະຫຼາດຂະຫນາດນ້ອຍເພາະວ່າມີຄູ່ແຂ່ງຫນ້ອຍ. ພວກເຂົາສາມາດກໍານົດເປົ້າຫມາຍຄໍາທີ່ສະເພາະທີ່ມີປະລິມານການຄົ້ນຫາຕ່ໍາ. ຄົນເຫຼົ່ານີ້ມີແນວໂນ້ມທີ່ຈະຊື້ບາງສິ່ງບາງຢ່າງທີ່ກ່ຽວຂ້ອງກັບເຂົາເຈົ້າ. ເມື່ອປຽບທຽບກັບການແຂ່ງຂັນຢ່າງກວ້າງຂວາງ, ການປ່ຽນແປງທີ່ກົງກັນຢ່າງກວ້າງຂວາງມີແນວໂນ້ມທີ່ຈະມີອັດຕາການປ່ຽນແປງທີ່ສູງຂຶ້ນ. ການຈັບຄູ່ຢ່າງກວ້າງຂວາງທີ່ຖືກດັດແປງໃນ Adwords ສາມາດເປົ້າຫມາຍຕະຫຼາດ niche.

ຄໍາສໍາຄັນທາງລົບ

ການເພີ່ມຄໍາທີ່ໃຊ້ໃນທາງລົບໃນແຄມເປນ Adwords ຈະເຮັດໃຫ້ເວັບໄຊທ໌ຂອງທ່ານບໍ່ມີການຈະລາຈອນທີ່ບໍ່ຕ້ອງການ. ຄໍາສໍາຄັນເຫຼົ່ານີ້ສາມາດຖືກເພີ່ມໃນລະດັບຕ່າງໆ, ຈາກແຄມເປນທັງຫມົດໄປຫາກຸ່ມໂຄສະນາສ່ວນບຸກຄົນ. ແນວໃດກໍ່ຕາມ, ການເພີ່ມຄໍາທີ່ໃຊ້ໃນທາງລົບໃນລະດັບທີ່ບໍ່ຖືກຕ້ອງສາມາດເຮັດໃຫ້ແຄມເປນຂອງທ່ານແລະເຮັດໃຫ້ເກີດການຈະລາຈອນທີ່ບໍ່ຕ້ອງການປາກົດຢູ່ໃນເວັບໄຊທ໌ຂອງທ່ານ. ເນື່ອງຈາກຄໍາສໍາຄັນເຫຼົ່ານີ້ແມ່ນກົງກັນທີ່ແນ່ນອນ, ໃຫ້ແນ່ໃຈວ່າທ່ານເລືອກລະດັບທີ່ຖືກຕ້ອງກ່ອນທີ່ຈະເພີ່ມພວກມັນ. ຂ້າງລຸ່ມນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງທີ່ຈະຊ່ວຍໃຫ້ທ່ານໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບທີ່ດີທີ່ສຸດໃນແຄມເປນ Adwords ຂອງທ່ານ.

ຂັ້ນຕອນທໍາອິດແມ່ນການສ້າງບັນຊີລາຍຊື່ຂອງຄໍາສໍາຄັນທາງລົບສໍາລັບແຄມເປນ Adwords ຂອງທ່ານ. ທ່ານສາມາດສ້າງລາຍການເຫຼົ່ານີ້ສໍາລັບລູກຄ້າທີ່ແຕກຕ່າງກັນພາຍໃນແນວຕັ້ງດຽວກັນ. ເພື່ອສ້າງບັນຊີລາຍຊື່, ຄລິກໄອຄອນເຄື່ອງມືຢູ່ມຸມຂວາເທິງຂອງ Adwords UI ແລະຫຼັງຈາກນັ້ນເລືອກ “ຫ້ອງສະໝຸດທີ່ແບ່ງປັນ.” ທ່ານສາມາດຕັ້ງຊື່ລາຍການຕາມທີ່ທ່ານຕ້ອງການ. ເມື່ອທ່ານມີບັນຊີລາຍຊື່ຂອງທ່ານ, ຕັ້ງຊື່ໃຫ້ມັນຄໍາສໍາຄັນທາງລົບແລະໃຫ້ແນ່ໃຈວ່າປະເພດການຈັບຄູ່ແມ່ນຖືກຕ້ອງ.

ຂັ້ນຕອນຕໍ່ໄປແມ່ນການເພີ່ມຄໍາທີ່ບໍ່ດີຂອງທ່ານໃນແຄມເປນ Adwords ຂອງທ່ານ. ໂດຍການເພີ່ມຄໍາເຫຼົ່ານີ້, ທ່ານສາມາດເຮັດໃຫ້ແນ່ໃຈວ່າການໂຄສະນາຂອງທ່ານຖືກສະແດງໃຫ້ຄົນທີ່ມີແນວໂນ້ມທີ່ຈະສົນໃຈໃນຜະລິດຕະພັນຫຼືບໍລິການຂອງທ່ານ. ໃນຂະນະທີ່ການເພີ່ມຄໍາສໍາຄັນທາງລົບຈະຊ່ວຍໃຫ້ທ່ານຄວບຄຸມການໃຊ້ຈ່າຍໂຄສະນາຂອງທ່ານ, ພວກເຂົາເຈົ້າຍັງຈະຊ່ວຍໃຫ້ທ່ານປັບປຸງການຈະລາຈອນຂອງທ່ານໂດຍການກໍາຈັດການໂຄສະນາການໂຄສະນາທີ່ບໍ່ມີປະໂຫຍດ. ມີຫຼາຍວິທີທີ່ແຕກຕ່າງກັນທີ່ຈະໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບໃນແຄມເປນຂອງທ່ານ, ແຕ່ tutorial ນີ້ຈະສອນທ່ານວິທີການປະສິດທິພາບຫຼາຍທີ່ສຸດ.

ຄໍາແນະນໍາທີ່ສໍາຄັນອີກອັນຫນຶ່ງທີ່ຈະຈື່ຈໍາໃນເວລາທີ່ການສ້າງຄໍາສໍາຄັນທາງລົບສໍາລັບແຄມເປນຂອງທ່ານແມ່ນການເພີ່ມການສະກົດຄໍາຜິດແລະການປ່ຽນແປງຫຼາຍ. ການສະກົດຄໍາຜິດຫຼາຍແມ່ນທົ່ວໄປໃນຄໍາຖາມຄົ້ນຫາ, ແລະໂດຍການເພີ່ມສະບັບພາສາຫຼາຍ, ທ່ານຈະຮັບປະກັນວ່າບັນຊີລາຍຊື່ຄໍາສໍາຄັນທາງລົບຂອງທ່ານແມ່ນທີ່ສົມບູນແບບເທົ່າທີ່ເປັນໄປໄດ້. ໂດຍການເພີ່ມຄໍາທີ່ໃຊ້ໃນທາງລົບເຫຼົ່ານີ້, ທ່ານສາມາດສະກັດການໂຄສະນາຢ່າງມີປະສິດທິພາບຈາກການປະກົດຕົວສໍາລັບປະໂຫຍກແລະຂໍ້ກໍານົດສະເພາະ. ມີວິທີອື່ນທີ່ຈະເຮັດໃຫ້ຄໍາຫລັກທາງລົບໃນແຄມເປນຂອງທ່ານ. ທ່ານສາມາດລວມເອົາຄໍາສໍາຄັນທາງລົບເຫຼົ່ານີ້ຢູ່ໃນກຸ່ມໂຄສະນາແລະແຄມເປນຕ່າງໆ, ເຊັ່ນ: ການໃຊ້ປະໂຫຍກທີ່ກົງກັນໃນທາງລົບ ແລະເພີ່ມພວກມັນໃສ່ແຄມເປນໂຄສະນາຂອງທ່ານ.

ເມື່ອຕັ້ງຄໍາສໍາຄັນທາງລົບ, ທ່ານຄວນເຮັດແນວນັ້ນໃນລະດັບແຄມເປນ. ຄໍາສໍາຄັນເຫຼົ່ານີ້ຈະຂັດຂວາງການໂຄສະນາຈາກການສະແດງຄໍາຖາມຄົ້ນຫາທີ່ບໍ່ກ່ຽວຂ້ອງກັບຜະລິດຕະພັນຂອງທ່ານ. ຍົກ​ຕົວ​ຢ່າງ, ຖ້າເຈົ້າຂາຍເກີບກິລາ, ມັນອາດຈະດີທີ່ສຸດທີ່ຈະໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບໃນລະດັບແຄມເປນ. ແນວໃດກໍ່ຕາມ, ວິທີການນີ້ບໍ່ສົມຄວນສໍາລັບຜູ້ໂຄສະນາທັງຫມົດ. ໃຫ້ແນ່ໃຈວ່າການຄົ້ນຄວ້າຄໍາສໍາຄັນສໍາລັບທຸລະກິດຂອງທ່ານກ່ອນທີ່ຈະຕັ້ງຄໍາສໍາຄັນທາງລົບໃນ Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. ອີກທາງເລືອກ, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

For maximum results, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, ຍົກ​ຕົວ​ຢ່າງ, can increase the click-through rate and Quality Score of your ads. ແລະສຸດທ້າຍ, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, ແລະອຸປະກອນ. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. ແນວໃດກໍ່ຕາມ, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. ແນວໃດກໍ່ຕາມ, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 ຊົ່ວໂມງ.

ນອກຈາກນັ້ນ, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. ແລະ, finally, you can control the budget for your campaign. ແຕ່, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

The cost per click for Adwords depends on several factors, including the quality score, ຄໍາສໍາຄັນ, ຂໍ້ຄວາມໂຄສະນາ, ແລະຫນ້າທີ່ດິນ. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. ຖ້າ CTR ຂອງທ່ານສູງ, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

ທໍາອິດ, consider your Return on Investment (ROI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 ເປີເຊັນ. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, ໃນອີກດ້ານຫນຶ່ງ, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ ໂຄສະນາ.

ຄະແນນຄຸນນະພາບ

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

ທໍາອິດ, determine the CTR. This is the percentage of people who actually click on your ad. ຍົກ​ຕົວ​ຢ່າງ, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. ແນວໃດກໍ່ຕາມ, this number will vary for different keywords. ເພາະສະນັ້ນ, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. ເພີ່ມ​ເຕີມ, it should be surrounded by relevant text and search terms. ວິທີນີ້, your ad will be seen as the most relevant one based on the searcher’s intent.

ການ​ທົດ​ສອບ​ການ​ແບ່ງ​ປັນ​

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. ຕົວ​ຢ່າງ, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

ຄ່າໃຊ້ຈ່າຍຕໍ່ການປ່ຽນແປງ

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. ຍົກ​ຕົວ​ຢ່າງ, if a hotel owner wants more bookings, they may use Google Ads to get more leads. ແນວໃດກໍ່ຕາມ, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

The cost per click (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. ແນວໃດກໍ່ຕາມ, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. ນອກຈາກນັ້ນ, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. ສໍາລັບການນີ້, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, ຄໍາສໍາຄັນ, bids, ແລະການຕິດຕາມການປ່ຽນແປງ. If you’re not sure where to start, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

ຄ່າໃຊ້ຈ່າຍ

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. ໂດຍການນໍາໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບ, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. ນອກຈາກນີ້, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ຍົກ​ຕົວ​ຢ່າງ, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ຍົກ​ຕົວ​ຢ່າງ, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

ຄໍາສໍາຄັນ

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. ແນວໃດກໍ່ຕາມ, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. ຕົວ​ຢ່າງ, you want people to click your ads because they’re looking for a solution to a problem. ແນວໃດກໍ່ຕາມ, this may not be the case when people are searching outside of search engines, ຍົກ​ຕົວ​ຢ່າງ. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, remember that not all keywords are created equal. While some may seem smart at first, some are not. A search for “ລະຫັດຜ່ານ wifi” indicates that people are looking for a wifi password, not a specific product or service. ຍົກ​ຕົວ​ຢ່າງ, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. ຕົວ​ຢ່າງ, you can see their working hours and commute times. ນອກຈາກນີ້, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. ຍົກ​ຕົວ​ຢ່າງ, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. ແນວໃດກໍ່ຕາມ, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. ແນວໃດກໍ່ຕາມ, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

ການຕິດຕາມການປ່ຽນແປງ

You can use AdWords conversion tracking to see how many of your ads are converting. ປົກກະຕິແລ້ວ, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 ມື້, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Oftentimes, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. ແນວໃດກໍ່ຕາມ, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

When setting up Website or Call On-Site conversions, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, including Campaign, Ad Group, Ad, and Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ຍົກ​ຕົວ​ຢ່າງ, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. ໃນທາງກົງກັນຂ້າມ, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. ເພາະສະນັ້ນ, you should use AdWords conversion tracking if you have multiple online marketing channels.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) ການປະມູນ, Site targeted advertising, and re-targeting to increase your click-through rates. ເພື່ອເລີ່ມຕົ້ນ, read this article to discover the most important features of AdWords. ຫຼັງຈາກອ່ານບົດຄວາມນີ້, you should be able to create a successful campaign.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ (CPC) ການປະມູນ

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

CPC bidding strategies are different for each site. Some use manual bidding while others rely on automated strategies. There are advantages and disadvantages to both. One of the most significant advantages of automated bidding is that it frees up time for other tasks. A good strategy will help you optimize your costs and get the best results. Once you have set up your campaign and optimized your bids, you’ll be on your way to boosting your visibility and converting your traffic.

A low CPC allows you to get more clicks for your budget, and a higher number of clicks means more potential leads for your website. By setting a low CPC, you’ll be able to achieve a higher ROI than with other methods. A good rule of thumb is to base your bid on the average sales you expect to make per month. The more conversions you receive, the higher your ROI.

With hundreds of thousands of keywords available, cost-per-click bidding is an essential aspect of a successful PPC campaign. Though high CPCs are not required for every industry, high costs can make them more affordable. ຍົກ​ຕົວ​ຢ່າງ, if a business offers a high-value product, it can afford to pay a high CPC. In contrast, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.

The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. CPC. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.

When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. ຕົວ​ຢ່າງ, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.

Site targeted advertising

With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

ເປົ້າໝາຍຄືນໃໝ່

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Facebook has more than 75% of mobile users, making it an excellent choice to boost your presence on Twitter. ເພີ່ມ​ເຕີມ, you can take advantage of Adwords’ mobile-friendly format to capture the attention of your audience. ວິທີນີ້, you can convert them into customers. Using Facebook and Twitter for re-targeting is a great way to make the most of this powerful advertising technique.

Re-targeting with Adwords has numerous benefits. It helps you stay in touch with your existing customers and reach new ones. By placing Script tags on your website, people who have visited your site in the past will see your ads again, generating repeat business. Google also allows you to use re-targeting with Adwords across various social media channels, including Facebook, Twitter, and YouTube.

Google Ads uses a code called “retargeting” that works with a visitor’s browser to send ads. The code does not show up on a website visitor’s screen, but it communicates with the user’s browser. It’s important to note that every internet user can disable cookies, which will make the experience of online marketing less personalized. Those websites that already have a Google Analytics tag installed can skip adding the Google Ads re-targeting code.

Another technique for re-targeting with Adwords is list-based retargeting. In this type of re-targeting, users have already visited a website and clicked through to a post-click landing page. These targeted ads can encourage visitors to make a purchase or upgrade to a subscription. Re-targeting with Adwords is an excellent strategy for generating high-quality leads.

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, ຄືກັນ. Here are some tips to improve your Adwords campaign:

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. Regardless of your business type, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ bids, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. You can use Google Analytics to see which keywords are converting the best.

The ideal cost per click will depend on your ROI target. Many businesses consider a five-to-one ratio acceptable when using cost per impression (CPI) ການໂຄສະນາ. Another way to look at cost per click is as the percentage of clicks to revenue. By increasing the average customer value, your CPC will be higher. Aim to maximize the return on investment (ROI).

To increase CPC for your Adwords campaign, consider improving the ROI of your other marketing channels. Achieving this goal will allow you to take advantage of retargeting ads on social media and direct referrals. ນອກຈາກນັ້ນ, email can work alongside all of your other marketing channels, increasing your business and reducing costs. You can manage your budget while maximizing your ROI by working with Customer Acquisition Cost. ດັ່ງນັ້ນ, ເຈົ້າລໍຖ້າຫຍັງຢູ່?

Cost per acquisition

CPA, or cost per acquisition, measures the total cost of acquiring a customer. The conversion event may be a purchase, form submission, application download, or request for a callback. Cost per acquisition is often used to measure the effectiveness of social media, email marketing, and paid advertising. While SEO does not have direct advertising costs, it is possible to get a better idea of the effectiveness of email marketing by calculating the CPA per action.

While CPA is important to any marketing campaign, it is difficult to compare against a standard benchmark. It varies widely based on the product, ອຸດສາຫະກໍາ, and price. The lower the cost per acquisition, the better your ad campaign is. To calculate your own CPA, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. ແນວໃດກໍ່ຕາມ, there is no standard for determining the ideal cost per acquisition, as each online business has different products, prices, margins, operating expenses, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. You can also track and measure the effectiveness of your ads and determine how much they cost to get. The more conversions you get, the less you’ll pay in the long run.

Conversion rate

If you are looking to increase your conversion rate on Adwords, there are some things you should do to improve it. ທໍາອິດ, you need to understand what conversion rate is. Conversion rate in Google Adwords is the percentage of visitors who click on your ad and then convert. This conversion rate can be anything from 10% ກັບ 30%. The best conversion rate is three to five times higher than the industry average. In order to increase your conversion rate, you should experiment with different offers and test the flow of your website. This will help you to understand what is working and what isn’t. ນອກຈາກນັ້ນ, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

Generally, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. ແນວໃດກໍ່ຕາມ, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

ການຄົ້ນຄວ້າຄໍາຫລັກ

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. It can help you target a specific audience, and craft content accordingly.

– Know your audience. Keyword research gives you the insight you need to determine your target audience’s needs. It also helps you find out which keywords are most relevant for your website, and which are most competitive. This information can be useful for your content strategy and your overall marketing strategy. Oftentimes, people search for solutions online, and using relevant keywords can help you target the right audience. The more targeted your content is, the more traffic you can expect to get.

– Know your competition. Using keyword research tools, you can find out what your competitors are targeting and how competitive they are. Make sure you choose keywords that are not overly competitive or too generic. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. ສຸດທ້າຍ, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “you” in your ad is one of the most effective ways to get your audience’s attention. People respond well to ad copy that focuses on them, rather than your business. ໄດ້ “you” in your ad copy focuses the customer on the person who is reading the ad, and thus increases the likelihood of them clicking on it.

When creating your ad copy, remember to write a compelling headline, which explains what your product or service is and includes a high-volume keyword from your ad group. This will help your keyword quality scores. If you have multiple keywords in a group, don’t feel obligated to write separate ad text for each one. ແທນ, think about what the overall theme of the ad group is, and write text around the keywords that seem most relevant to the ad group.

ຖ້າທ່ານໃຫມ່ກັບ Adwords, this quick guide will cover the basics: ການຄົ້ນຄວ້າຄໍາຫລັກ, Campaign types, CPC bids, ແລະຄໍາສໍາຄັນທາງລົບ. ຫຼັງຈາກອ່ານບົດຄວາມນີ້, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

ການຄົ້ນຄວ້າຄໍາຫລັກ

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Bing ແມ່ນເຄື່ອງຈັກຊອກຫາທີ່ໃຫຍ່ທີ່ສຸດອັນດັບສອງໃນໂລກ, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. ໂດຍການດໍາເນີນການນີ້, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. ເຫດຜົນແມ່ນງ່າຍດາຍ: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, ໃນອີກດ້ານຫນຶ່ງ, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. ຍົກ​ຕົວ​ຢ່າງ, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. ຍົກ​ຕົວ​ຢ່າງ, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

ການປະມູນ CPC

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

ຄໍາສໍາຄັນທາງລົບ

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. ຍົກ​ຕົວ​ຢ່າງ, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. ແນວໃດກໍ່ຕາມ, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

ໂດຍການນໍາໃຊ້ຄໍາທີ່ໃຊ້ໃນທາງລົບ, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, ກຸ່ມ​ເປົ້າ​ຫມາຍ, pricing plans, ແລະອື່ນໆອີກ. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. ຕົວ​ຢ່າງ, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, ໂຄສະນາ, ໜ້າທຳອິດທີ່ພົບເຫັນ, ແລະອື່ນໆອີກ. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

ມີວິທີຕ່າງໆໃນການຕັ້ງຄ່າບັນຊີ Adwords ຂອງທ່ານ. ຂຶ້ນຢູ່ກັບເປົ້າຫມາຍຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ຫນຶ່ງໃນໂຄງສ້າງດັ່ງຕໍ່ໄປນີ້: ເປົ້າໝາຍແຄມເປນ, ລະບົບການປະມູນ, ແລະຄ່າໃຊ້ຈ່າຍ. ການທົດສອບການແບ່ງປັນຍັງເປັນທາງເລືອກ. ເມື່ອທ່ານໄດ້ສ້າງຕັ້ງຮູບແບບທີ່ດີທີ່ສຸດສໍາລັບແຄມເປນຂອງທ່ານ, ມັນເປັນເວລາທີ່ຈະກໍານົດວິທີການໃຊ້ງົບປະມານການໂຄສະນາຂອງທ່ານ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນຄໍາແນະນໍາບາງຢ່າງເພື່ອຊ່ວຍໃຫ້ທ່ານເລີ່ມຕົ້ນ. ເພື່ອສ້າງແຄມເປນທີ່ມີປະສິດທິພາບທີ່ສຸດ, ອ່ານຄູ່ມືນີ້.

ຄ່າໃຊ້ຈ່າຍ

ຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແຕກຕ່າງກັນໄປຕາມຕົວແປຫຼາຍ. ຄ່າໃຊ້ຈ່າຍສະເລ່ຍແມ່ນປະມານ $1 ກັບ $5 ຕໍ່ຄລິກ, ໃນຂະນະທີ່ຄ່າໃຊ້ຈ່າຍສໍາລັບເຄືອຂ່າຍການສະແດງແມ່ນຕ່ໍາຫຼາຍ. ບາງຄໍາທີ່ມີລາຄາແພງກວ່າຄໍາອື່ນ, ແລະການແຂ່ງຂັນພາຍໃນຕະຫຼາດຍັງມີຜົນກະທົບຕໍ່ຄ່າໃຊ້ຈ່າຍ. ຄໍາຫລັກ Adwords ລາຄາຖືກທີ່ສຸດມັກຈະມີລາຄາແພງກວ່າຄ່າສະເລ່ຍ, ແລະປົກກະຕິແລ້ວແມ່ນຂຶ້ນກັບຕະຫຼາດທີ່ມີການແຂ່ງຂັນສູງ, ເຊັ່ນ: ກົດຫມາຍແລະອຸດສາຫະກໍາປະກັນໄພ. ແນວໃດກໍ່ຕາມ, ເຖິງແມ່ນວ່າມີຄ່າໃຊ້ຈ່າຍທີ່ສູງຂຶ້ນ, Adwords ຍັງເປັນວິທີທີ່ດີເລີດໃນການຕະຫຼາດທຸລະກິດຂອງທ່ານອອນໄລນ໌.

ເຖິງແມ່ນວ່າ CPC ບໍ່ໄດ້ໃຫ້ຄວາມເຂົ້າໃຈຫຼາຍກ່ຽວກັບຕົວຂອງມັນເອງ, ມັນເປັນຈຸດເລີ່ມຕົ້ນທີ່ດີສໍາລັບການເຂົ້າໃຈຄ່າໃຊ້ຈ່າຍຂອງ Adwords. ຕົວຊີ້ວັດທີ່ເປັນປະໂຫຍດອີກອັນຫນຶ່ງແມ່ນ CPM, ຫຼືຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ. metric ນີ້ເຮັດໃຫ້ທ່ານຄິດເຖິງຫຼາຍປານໃດທີ່ທ່ານໃຊ້ໃນການໂຄສະນາ, ແລະເປັນປະໂຫຍດສໍາລັບທັງແຄມເປນ CPC ແລະ CPM. ຄວາມປະທັບໃຈຂອງຍີ່ຫໍ້ແມ່ນມີຄຸນຄ່າໃນການສ້າງແຄມເປນກາລະຕະຫຼາດໃນໄລຍະຍາວ.

ຄ່າໃຊ້ຈ່າຍຂອງ Adwords ແມ່ນຜົນລວມຂອງຄ່າໃຊ້ຈ່າຍຂອງທ່ານຕໍ່ການຄລິກ (CPC) ແລະຄ່າໃຊ້ຈ່າຍຕໍ່ພັນປະທັບໃຈ (CPM). ຈໍານວນນີ້ບໍ່ລວມຄ່າໃຊ້ຈ່າຍອື່ນໆ, ເຊັ່ນເວັບໄຊທ໌ຂອງທ່ານໂຮດຕິ້ງ, ແຕ່ມັນເປັນຕົວແທນງົບປະມານທັງໝົດຂອງເຈົ້າ. ການກໍານົດງົບປະມານປະຈໍາວັນແລະການປະມູນສູງສຸດສາມາດຊ່ວຍທ່ານຄວບຄຸມຄ່າໃຊ້ຈ່າຍຂອງທ່ານ. ນອກນັ້ນທ່ານຍັງສາມາດກໍານົດການສະເຫນີລາຄາໃນລະດັບຄໍາສໍາຄັນຫຼືກຸ່ມໂຄສະນາ. metrics ທີ່ເປັນປະໂຫຍດອື່ນໆເພື່ອຕິດຕາມກວດກາປະກອບມີຕໍາແຫນ່ງສະເລ່ຍ, ເຊິ່ງບອກທ່ານວ່າໂຄສະນາຂອງທ່ານຢູ່ໃນອັນດັບສ່ວນທີ່ເຫຼືອຂອງໂຄສະນາແນວໃດ. ຖ້າທ່ານບໍ່ແນ່ໃຈກ່ຽວກັບວິທີການກໍານົດການສະເຫນີລາຄາຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ຄວາມເຂົ້າໃຈໃນການປະມູນເພື່ອເບິ່ງວ່າຜູ້ໂຄສະນາອື່ນຈ່າຍຫຼາຍປານໃດ.

ນອກຈາກງົບປະມານຂອງທ່ານ, ການຈັດອັນດັບຄຸນນະພາບຂອງເຈົ້າຍັງມີຜົນກະທົບຕໍ່ຄ່າໃຊ້ຈ່າຍຂອງ Adwords. Google ຄິດໄລ່ຄ່າໃຊ້ຈ່າຍຂອງແຄມເປນ Adwords ໂດຍອີງໃສ່ຈໍານວນຜູ້ໂຄສະນາທີ່ມີການໂຄສະນາສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ.. ການຈັດອັນດັບຄຸນນະພາບຂອງທ່ານສູງຂຶ້ນ, ຄ່າໃຊ້ຈ່າຍຕໍ່ການຄລິກຈະຕໍ່າກວ່າ. ໃນທາງກົງກັນຂ້າມ, ຖ້າການຈັດອັນດັບຄຸນນະພາບຂອງເຈົ້າບໍ່ດີ, ເຈົ້າຈະຈ່າຍເງິນຫຼາຍກວ່າການແຂ່ງຂັນຂອງເຈົ້າ. ດັ່ງນັ້ນ, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະເຂົ້າໃຈງົບປະມານຂອງທ່ານສໍາລັບ Adwords ເພື່ອໃຫ້ທ່ານສາມາດຢູ່ໃນມັນແລະເຫັນຜົນໄດ້ຮັບໃນທາງບວກ.

ລະບົບການປະມູນ

ການປ່ຽນແປງລະບົບການປະມູນແລະລະບົບການຈັບຄູ່ໃນ Adwords ມີການວິພາກວິຈານຫຼາຍຄົນທີ່ເຍາະເຍີ້ຍ Google. ກ່ອນໜ້ານີ້, ຜູ້ໂຄສະນາລະບົບຕ່ອງໂສ້ໂຮງແຮມສາມາດສະເຫນີລາຄາກ່ຽວກັບຄໍາ “ໂຮງແຮມ,” ຮັບປະກັນວ່າໂຄສະນາຂອງລາວຈະຢູ່ເທິງສຸດຂອງ SERPs. ມັນຍັງຫມາຍຄວາມວ່າໂຄສະນາຂອງພວກເຂົາຈະສະແດງຢູ່ໃນປະໂຫຍກທີ່ມີຄໍາສັບ “ໂຮງແຮມ.” ອັນນີ້ເອີ້ນວ່າການແຂ່ງຂັນທີ່ກວ້າງຂວາງ. ແຕ່​ດ໋ຽວ​ນີ້, ກັບການປ່ຽນແປງຂອງ Google, ທັງສອງລະບົບແມ່ນບໍ່ແຍກຕ່າງຫາກ.

ມີຫຼາຍຍຸດທະສາດທີ່ມີຢູ່ເພື່ອເພີ່ມປະສິດທິພາບການຄລິກຂອງທ່ານພາຍໃນງົບປະມານ. ຍຸດທະສາດເຫຼົ່ານີ້ແມ່ນເຫມາະສົມຖ້າຫາກວ່າທ່ານຕ້ອງການທີ່ຈະເພີ່ມອັດຕາການປ່ຽນແປງຂອງທ່ານແລະຊອກຫາປະລິມານເພີ່ມເຕີມ. ແຕ່ຈົ່ງຮູ້ວ່າຍຸດທະສາດການປະມູນແຕ່ລະປະເພດມີຜົນປະໂຫຍດຂອງຕົນເອງ. ລາຍຊື່ຂ້າງລຸ່ມນີ້ແມ່ນສາມປະເພດຕົ້ນຕໍຂອງລະບົບການປະມູນແລະຄວາມໄດ້ປຽບຂອງພວກເຂົາ. ຖ້າທ່ານໃຫມ່ກັບ Adwords, ທາງເລືອກທີ່ດີທີ່ສຸດຂອງທ່ານແມ່ນລອງໃຊ້ຍຸດທະສາດການແປງສູງສຸດ, ເຊິ່ງປັບລາຄາອັດຕະໂນມັດເພື່ອເພີ່ມການແປງສູງສຸດ.

ກົນລະຍຸດການປະມູນອັດຕະໂນມັດເອົາການຄາດເດົາອອກຈາກການໂຄສະນາທີ່ຈ່າຍ, ແຕ່ທ່ານຍັງສາມາດໄດ້ຮັບຜົນໄດ້ຮັບທີ່ດີກວ່າດ້ວຍວິທີການຄູ່ມື. ການປະມູນແມ່ນຈໍານວນເງິນທີ່ທ່ານເຕັມໃຈທີ່ຈະຈ່າຍສໍາລັບຄໍາທີ່ໃຊ້ສະເພາະ. ແຕ່ຈື່ໄວ້ວ່າການສະເຫນີລາຄາບໍ່ໄດ້ກໍານົດການຈັດອັນດັບຂອງທ່ານ; Google ບໍ່ຕ້ອງການໃຫ້ຈຸດສູງສຸດແກ່ຜູ້ທີ່ໃຊ້ເງິນຫຼາຍທີ່ສຸດໃນຄໍາສໍາຄັນ. ນັ້ນແມ່ນເຫດຜົນທີ່ທ່ານຈໍາເປັນຕ້ອງອ່ານກ່ຽວກັບລະບົບການປະມູນກ່ອນທີ່ຈະໃຊ້ມັນ.

ການປະມູນດ້ວຍຕົນເອງຊ່ວຍໃຫ້ທ່ານສາມາດຄວບຄຸມປະລິມານການສະເຫນີລາຄາສໍາລັບແຕ່ລະໂຄສະນາ. ທ່ານສາມາດນໍາໃຊ້ລະບົບການປະມູນເພື່ອຕັດງົບປະມານຂອງທ່ານໃນເວລາທີ່ການໂຄສະນາບໍ່ດີ. ຕົວ​ຢ່າງ, ຖ້າຜະລິດຕະພັນຂອງເຈົ້າເປັນທີ່ນິຍົມຫຼາຍ, ທ່ານອາດຈະຕ້ອງການໃຊ້ການຈັບຄູ່ແບບກວ້າງໆແທນການຈັບຄູ່ທີ່ແນ່ນອນ. ການແຂ່ງຂັນຢ່າງກວ້າງຂວາງແມ່ນທາງເລືອກທີ່ດີກວ່າສໍາລັບການຄົ້ນຫາທົ່ວໄປ, ແຕ່​ຈະ​ມີ​ລາ​ຄາ​ຖືກ​ທ່ານ​ພຽງ​ເລັກ​ນ້ອຍ​ຫຼາຍ​. ອີກທາງເລືອກ, ທ່ານ​ສາ​ມາດ​ເລືອກ​ເອົາ​ຄໍາ​ທີ່​ກົງ​ກັນ​ຫຼື​ປະ​ໂຫຍກ​ທີ່​ແນ່​ນອນ​.

ເປົ້າໝາຍແຄມເປນ

ມີຫລາຍວິທີທີ່ຈະກໍານົດເປົ້າຫມາຍແຄມເປນໃນ Google Adwords. ທ່ານສາມາດກໍານົດງົບປະມານປະຈໍາວັນ, ເຊິ່ງເທົ່າກັບການລົງທຶນແຄມເປນປະຈໍາເດືອນຂອງທ່ານ. ຈາກນັ້ນ, ແບ່ງຕົວເລກນັ້ນດ້ວຍຈໍານວນມື້ໃນເດືອນ. ເມື່ອທ່ານໄດ້ກໍານົດງົບປະມານປະຈໍາວັນຂອງທ່ານ, ທ່ານສາມາດກໍານົດຍຸດທະສາດການປະມູນຂອງທ່ານຕາມຄວາມເຫມາະສົມ. ເພີ່ມ​ເຕີມ, ເປົ້າຫມາຍແຄມເປນສາມາດຖືກກໍານົດສໍາລັບປະເພດທີ່ແຕກຕ່າງກັນຂອງການຈະລາຈອນ. ຂຶ້ນກັບເປົ້າໝາຍແຄມເປນຂອງທ່ານ, ທ່ານສາມາດເລືອກເປົ້າຫມາຍສະຖານທີ່ສະເພາະຫຼືຜູ້ຊົມສະເພາະ.

ເປົ້າໝາຍແຄມເປນແມ່ນອົງປະກອບຫຼັກຂອງແຄມເປນທັງໝົດ. ເປົ້າຫມາຍຄວນອະທິບາຍຢ່າງຊັດເຈນວ່າສິ່ງທີ່ຕ້ອງປ່ຽນແປງເພື່ອໃຫ້ແຄມເປນປະສົບຜົນສໍາເລັດ. ມັນຄວນຈະເປັນ concise ເທົ່າທີ່ເປັນໄປໄດ້, ແລະຄວນຈະຂຽນໃນແບບທີ່ທຸກຄົນທີ່ມີສ່ວນຮ່ວມໃນແຄມເປນເຂົ້າໃຈມັນ. ເປົ້າຫມາຍຄວນຈະເປັນສະເພາະ, ບັນລຸໄດ້, ແລະຈິງ. ນີ້ຊ່ວຍໃນການກໍານົດຊັບພະຍາກອນທີ່ຈໍາເປັນເພື່ອບັນລຸເປົ້າຫມາຍນັ້ນ. ການນໍາໃຊ້ທິດສະດີການປ່ຽນແປງ, ທ່ານສາມາດກໍານົດເປົ້າຫມາຍທີ່ແທ້ຈິງສໍາລັບແຄມເປນຂອງທ່ານ.

ແຍກໂຄສະນາການທົດສອບ

ມີສອງຂັ້ນຕອນພື້ນຖານເພື່ອແຍກການທົດສອບການໂຄສະນາຂອງທ່ານໃນ Adwords ຂອງ Google. ທໍາອິດ, ທ່ານຈໍາເປັນຕ້ອງສ້າງສອງໂຄສະນາທີ່ແຕກຕ່າງກັນແລະໃຫ້ພວກເຂົາຢູ່ໃນກຸ່ມໂຄສະນາຂອງທ່ານ. ຈາກນັ້ນ, ທ່ານຕ້ອງການຄລິກໃສ່ແຕ່ລະອັນເພື່ອເບິ່ງວ່າອັນໃດປະຕິບັດໄດ້ດີກວ່າ. ຈາກນັ້ນທ່ານສາມາດເບິ່ງວ່າສະບັບໃດຂອງການໂຄສະນາຂອງທ່ານມີປະສິດທິພາບຫຼາຍ. ເພື່ອເຮັດໃຫ້ການທົດສອບການແບ່ງປັນມີປະສິດທິພາບເທົ່າທີ່ເປັນໄປໄດ້, ປະຕິບັດຕາມຂັ້ນຕອນຂ້າງລຸ່ມນີ້.

ສ້າງສອງຊຸດໂຄສະນາທີ່ແຕກຕ່າງກັນແລະກໍານົດງົບປະມານສໍາລັບແຕ່ລະໂຄສະນາ. ໂຄສະນາຫນຶ່ງຈະມີລາຄາຖືກກວ່າ, ໃນຂະນະທີ່ອີກອັນຫນຶ່ງຈະມີລາຄາຖືກກວ່າ. ເພື່ອກໍານົດງົບປະມານການໂຄສະນາຂອງທ່ານ, ທ່ານສາມາດນໍາໃຊ້ເຄື່ອງຄິດເລກງົບປະມານແຄມເປນ. ເນື່ອງຈາກວ່າການທົດສອບການແບ່ງປັນແມ່ນຄ່າໃຊ້ຈ່າຍ, ເຈົ້າຈະສູນເສຍເງິນຈຳນວນໜຶ່ງ, ແຕ່ທ່ານຍັງຈະຮູ້ວ່າຊຸດໂຄສະນາຂອງທ່ານເຮັດວຽກຫຼືບໍ່. ຖ້າສອງຊຸດໂຄສະນາແມ່ນຄ້າຍຄືກັນ, ໃຫ້ແນ່ໃຈວ່າຈະປັບງົບປະມານຂອງທ່ານຕາມຄວາມເຫມາະສົມ.

ຫຼັງຈາກທີ່ທ່ານໄດ້ເລືອກສອງກຸ່ມໂຄສະນາ, ເລືອກອັນທີ່ອາດຈະສ້າງຈໍານວນການຄລິກສູງສຸດ. Google ຈະບອກທ່ານວ່າອັນໃດປະສົບຜົນສໍາເລັດຫຼາຍກວ່າ. ຖ້າໂຄສະນາທໍາອິດຂອງທ່ານໄດ້ຮັບການຄລິກຫຼາຍທີ່ສຸດ, ຫຼັງ​ຈາກ​ນັ້ນ​, ມັນ​ເປັນ​ສັນ​ຍານ​ທີ່​ດີ​. ແຕ່ກຸ່ມໂຄສະນາທີສອງມີອັດຕາການຄລິກຜ່ານຕ່ໍາ. ທ່ານຕ້ອງການຫຼຸດການສະເຫນີລາຄາຂອງທ່ານເມື່ອທ່ານຄາດວ່າຈະເຫັນ CTR ສູງສຸດຈາກກຸ່ມໂຄສະນາອື່ນໆ. ວິທີນີ້, ທ່ານສາມາດທົດສອບຜົນກະທົບຂອງການໂຄສະນາຂອງທ່ານຕໍ່ການປ່ຽນແປງຂອງທ່ານ.

ອີກວິທີໜຶ່ງເພື່ອແຍກການທົດສອບການໂຄສະນາເຟສບຸກແມ່ນການແກ້ໄຂແຄມເປນທີ່ມີຢູ່ຂອງທ່ານ. ເພື່ອເຮັດສິ່ງນີ້, ແກ້ໄຂຊຸດໂຄສະນາຂອງທ່ານແລະເລືອກປຸ່ມ Split. ເຟສບຸກຈະສ້າງຊຸດໂຄສະນາໃຫມ່ໂດຍອັດຕະໂນມັດກັບການປ່ຽນແປງແລະສົ່ງຄືນຕົ້ນສະບັບ. ການທົດສອບການແບ່ງປັນຈະດໍາເນີນການຈົນກ່ວາທ່ານກໍານົດເວລາທີ່ຈະຢຸດ. ຖ້າການທົດສອບການແບ່ງປັນຂອງທ່ານປະສົບຜົນສໍາເລັດ, ທ່ານຄວນສືບຕໍ່ແຄມເປນດ້ວຍຜົນຂອງການທົດສອບຂອງທ່ານ. ທ່ານອາດຈະຕ້ອງການແຍກການໂຄສະນາອອກເປັນສອງຫຼືແມ້ກະທັ້ງສາມແຄມເປນແຍກຕ່າງຫາກ.

ROI

ການໂຄສະນາເຄື່ອງຈັກຊອກຫາແມ່ນວິທີການທີ່ມີປະສິດທິພາບດ້ານຄ່າໃຊ້ຈ່າຍເພື່ອບັນລຸຄວາມສົດໃສດ້ານທີ່ຖືກຕ້ອງໃນເວລາທີ່ເຫມາະສົມ. ມັນຍັງສະຫນອງການຕິດຕາມເພີ່ມເຕີມ, ຊ່ວຍໃຫ້ທ່ານສາມາດກໍານົດການໂຄສະນາຫຼືຄໍາຄົ້ນຫາທີ່ເຮັດໃຫ້ເກີດການຂາຍ. ແນວໃດກໍ່ຕາມ, ນັກກາລະຕະຫຼາດຕ້ອງຮູ້ວິທີການເພີ່ມປະສິດທິພາບ ROI ໂດຍການເລືອກຄໍາທີ່ຖືກຕ້ອງ, ຈັດສັນງົບປະມານໃຫ້ເໝາະສົມ ແລະ ດັດສົມຍຸດທະສາດຕາມຄວາມຈຳເປັນ. ບົດຄວາມນີ້ປຶກສາຫາລືບາງປັດໃຈທີ່ສໍາຄັນທີ່ຈະຕ້ອງຢູ່ໃນໃຈເພື່ອເພີ່ມ ROI ກັບ Adwords. ອ່ານຕໍ່ໄປເພື່ອຮຽນຮູ້ເພີ່ມເຕີມ.

ເມື່ອຄິດໄລ່ ROI ຂອງ Adwords, ມັນເປັນສິ່ງສໍາຄັນທີ່ຈະຈື່ຈໍາວ່າການຄລິກເວັບໄຊທ໌ບໍ່ສະເຫມີແປເປັນການຂາຍ. ທ່ານຈະຕ້ອງຕິດຕາມການແປງເພື່ອຄິດໄລ່ ROI ຂອງ Adwords. ນີ້ສາມາດເຮັດໄດ້ໂດຍຜ່ານການໂທຫາໂທລະສັບນໍາ, ເຊັ່ນດຽວກັນກັບການຕິດຕາມຈົນກ່ວາຜູ້ເຂົ້າຊົມໄປຮອດສຸດທ້າຍ “ຂອບ​ໃຈ” ຫນ້າ. ເຊັ່ນດຽວກັນກັບການໂຄສະນາການຕະຫຼາດໃດໆ, ROI ຈະຂຶ້ນກັບຈໍານວນຜູ້ເຂົ້າຊົມທີ່ໂຄສະນາຂອງທ່ານຂັບລົດໄປຫາເວັບໄຊທ໌ຂອງທ່ານ. ເພື່ອເຮັດສິ່ງນີ້, ທ່ານຕ້ອງເລືອກຄໍາທີ່ມີຄວາມຕັ້ງໃຈຊື້.

ເພື່ອປັບປຸງ ROI ຂອງ Adwords ຂອງທ່ານ, ພິຈາລະນາເພີ່ມສ່ວນຂະຫຍາຍໃສ່ໂຄສະນາຂອງທ່ານ. ການນໍາໃຊ້ການຂະຫຍາຍຫນ້າທີ່ດິນຈະຊ່ວຍໃຫ້ທ່ານດຶງດູດຜູ້ມາຢ້ຽມຢາມເປົ້າຫມາຍຫຼາຍຂຶ້ນ. ນອກເຫນືອຈາກການຂະຫຍາຍຄໍາຫລັກ, ທ່ານຍັງສາມາດໃຊ້ callouts ຫຼືການຂະຫຍາຍສະຖານທີ່. ອັນສຸດທ້າຍເພີ່ມປຸ່ມໂທສົດໃສ່ເວັບໄຊທ໌ຂອງທ່ານ. ທ່ານຍັງສາມາດໃຊ້ການທົບທວນຄືນແລະການເຊື່ອມໂຍງເວັບໄຊທ໌ເພື່ອນໍາຄົນໄປຫາຫນ້າທີ່ກ່ຽວຂ້ອງ. ທ່ານຄວນທົດສອບທາງເລືອກທີ່ແຕກຕ່າງກັນກ່ອນທີ່ຈະຕົກລົງທີ່ຖືກຕ້ອງ. ຖ້າທ່ານຕ້ອງການເພີ່ມ ROI, ໃຫ້ແນ່ໃຈວ່າຈະທົດສອບທຸກຢ່າງ.

Google Analytics ຊ່ວຍໃຫ້ທ່ານສາມາດແທັກແຄມເປນ Adwords ດ້ວຍການແທັກອັດຕະໂນມັດ. ບົດລາຍງານຈະສະແດງໃຫ້ທ່ານເຫັນ ROI ຂອງແຄມເປນ Adwords. ທ່ານຄວນຈະນໍາເຂົ້າຂໍ້ມູນຄ່າໃຊ້ຈ່າຍຂອງທ່ານຈາກການບໍລິການການຕະຫຼາດທີ່ຈ່າຍເຂົ້າໄປໃນ Google Analytics ເພື່ອຕິດຕາມການປະຕິບັດຂອງພວກເຂົາ. ການເຮັດສິ່ງນີ້ຈະຊ່ວຍໃຫ້ທ່ານຕິດຕາມຄ່າໃຊ້ຈ່າຍໃນການໂຄສະນາຂອງທ່ານ, ລາຍຮັບ ແລະ ROI. ຂໍ້ມູນນີ້ຈະຊ່ວຍໃຫ້ທ່ານສາມາດຕັດສິນໃຈໄດ້ດີກວ່າບ່ອນທີ່ຈະລົງທຶນເງິນຂອງເຈົ້າ. ແລະນີ້ແມ່ນພຽງແຕ່ການເລີ່ມຕົ້ນ. ທ່ານສາມາດຕິດຕາມ ROI ຂອງ Adwords ໄດ້ຢ່າງງ່າຍດາຍໂດຍການປະຕິບັດຕາມຄໍາແນະນໍາເຫຼົ່ານີ້.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. ປົກກະຕິແລ້ວ, this works out to be the best match. You will then want to adjust the cost per click, cost per impression, and cost per acquisition to suit your budget and goals.

ຄ່າໃຊ້ຈ່າຍຕໍ່ຄລິກ

The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, ຫຼື 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, the higher the CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. ໂດຍ​ທົ່ວ​ໄປ, the higher the value of a click, the higher the cost per click. ແນວໃດກໍ່ຕາມ, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 ກັບ $2 in Google AdWords. On the display network, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 ຕໍ່ຄລິກ. ຍົກ​ຕົວ​ຢ່າງ, a real estate business can spend $10000 ກັບ $10000 on Adwords each year. ແນວໃດກໍ່ຕາມ, if you’re looking for a new client, you can spend as little as $40 ຕໍ່ຄລິກ.

ຄໍາສໍາຄັນທາງລົບ

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. ຍົກ​ຕົວ​ຢ່າງ, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. ໃນກໍລະນີຫຼາຍທີ່ສຸດ, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. On average, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. In contrast, CPCs on the Google Display Network were back at $0.75 ຕໍ່ຄລິກ, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, ເຊັ່ນ​ວ່າ “car insurance,” and then optimize its ads based on those keywords. ຈາກນັ້ນ, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. ຍົກ​ຕົວ​ຢ່າງ, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 ກັບ $0.71 per impression. These ads will only display if the budget is refreshed daily. ວິທີນີ້, advertisers don’t have to worry about overspends or spending more than they need to.

Cost per acquisition

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. ຍົກ​ຕົວ​ຢ່າງ, if holiday socks cost $3, ການປະມູນ $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. ແນວໃດກໍ່ຕາມ, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, margins, operating expenses, and ad campaign.

Cost per acquisition, ຫຼື CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, clicks, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.