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ನೀವು Adwords ಗೆ ಹೊಸಬರಾಗಿದ್ದರೆ, it’s best to keep things simple. Don’t try to do more than the platform allows. And be patient – it will take time to get your feet wet. ಈ ಲೇಖನವು ನಿಮ್ಮ ಅಭಿಯಾನವನ್ನು ಪ್ರಾರಂಭಿಸುವ ಮೊದಲ ಹಂತಗಳ ಮೂಲಕ ನಿಮ್ಮನ್ನು ಕರೆದೊಯ್ಯುತ್ತದೆ. ಆಡ್‌ವರ್ಡ್ಸ್‌ನಲ್ಲಿ ಪ್ರಚಾರವನ್ನು ಹೊಂದಿಸುವುದಕ್ಕಿಂತ ಹೆಚ್ಚಿನವುಗಳಿವೆ, ಆದಾಗ್ಯೂ. ಸ್ಪ್ಲಿಟ್ ಟೆಸ್ಟಿಂಗ್ ಜಾಹೀರಾತುಗಳು ಮತ್ತು ಲ್ಯಾಂಡಿಂಗ್ ಪುಟಗಳನ್ನು ಆಪ್ಟಿಮೈಜ್ ಮಾಡುವ ಕುರಿತು ಇನ್ನಷ್ಟು ತಿಳಿದುಕೊಳ್ಳಲು ಓದುವುದನ್ನು ಮುಂದುವರಿಸಿ.
ನಿಮ್ಮ ವೆಬ್‌ಸೈಟ್ ಅನ್ನು ಪ್ರಚಾರ ಮಾಡಲು ಪೇ-ಪರ್-ಕ್ಲಿಕ್ ಜಾಹೀರಾತನ್ನು ಬಳಸುವಾಗ, ಕೀವರ್ಡ್ ಸಂಶೋಧನೆ ಅತ್ಯಗತ್ಯ. ಗ್ರಾಹಕರು ಆನ್‌ಲೈನ್‌ನಲ್ಲಿ ಏನನ್ನು ಹುಡುಕುತ್ತಿದ್ದಾರೆ ಎಂಬುದನ್ನು ಅರ್ಥಮಾಡಿಕೊಳ್ಳುವ ಮೂಲಕ, ನೀವು ಸಂಬಂಧಿತ ವಿಷಯವನ್ನು ರಚಿಸಬಹುದು. ನಿರ್ದಿಷ್ಟ ಪ್ರೇಕ್ಷಕರನ್ನು ಗುರಿಯಾಗಿಸಲು ಇದು ನಿಮಗೆ ಸಹಾಯ ಮಾಡುತ್ತದೆ, ವೈದ್ಯಕೀಯ ಉದ್ಯಮದಲ್ಲಿ ಕೆಲಸ ಮಾಡುವವರು ಅಥವಾ ಬೆನ್ನುಮೂಳೆಯ ಶಸ್ತ್ರಚಿಕಿತ್ಸೆಯಲ್ಲಿ ಆಸಕ್ತಿ ಹೊಂದಿರುವವರು. ಉದಾಹರಣೆಗೆ, ನಿಮ್ಮ ಗುರಿ ಮಾರುಕಟ್ಟೆಯು ಬೆನ್ನುಮೂಳೆಯ ಶಸ್ತ್ರಚಿಕಿತ್ಸಕರಾಗಿದ್ದರೆ, ಉದ್ದೇಶಿತ ಜಾಹೀರಾತಿನೊಂದಿಗೆ ನೀವು ಅವರನ್ನು ಗುರಿಯಾಗಿಸಬಹುದು. Google ಕೀವರ್ಡ್ ಪ್ಲಾನರ್ ಅನ್ನು ಬಳಸುವುದರಿಂದ ಸರಿಯಾದ ಕೀವರ್ಡ್‌ಗಳನ್ನು ಹುಡುಕಲು ನಿಮಗೆ ಸಹಾಯ ಮಾಡಬಹುದು.
ಪ್ರಥಮ, ವಿಷಯಗಳನ್ನು ಅನ್ವೇಷಿಸಲು ನಿಮಗೆ ಅನುಮತಿಸುವ ಕೀವರ್ಡ್ ಉಪಕರಣವನ್ನು ಬಳಸಿ, ಪ್ರಶ್ನೆಗಳು, ಮತ್ತು ನಿಮ್ಮ ವೆಬ್‌ಸೈಟ್‌ಗೆ ಸಂಬಂಧಿಸಿದ ಸಮುದಾಯಗಳು. Bing is the second largest search engine in the world, processing 12,000 million searches every month. Once you’ve selected your keywords, you can write content that uses these terms. This will increase the chances of attracting new visitors, boosting your site traffic. After researching keywords, choose the best ones for your content.
Another tool for keyword research is Ahrefs. This free tool gives you detailed information about keywords, including their search volume, competition, and website traffic. It can also tell you which competitors have a higher search volume and are using other strategies to rank high in search engines. Make sure to review competitor websites before choosing a keyword to target. Regardless of your goals, it’s crucial to understand the competition and how they rank for the keywords you choose.
The most important step in keyword research is to know your audience. You want to capture the attention of your target audience, and knowing what they’re searching for will help you do that. This can be accomplished using a free keyword tool like Google’s Keyword Tool, or a paid keyword research tool such as Ahrefs. You can use this information to write new posts that are relevant to your audience. This is an invaluable tool to use for generating new content.
Google provides different kinds of guidance to help you choose the most effective ads for your website. You can select between standard and custom conversion goals, and they are helpful for bidding strategies. If you have an online clothing store, ಉದಾಹರಣೆಗೆ, you might want to use custom conversion goals to increase the amount of revenue that you generate. ನಂತರ, you can add conversion actions such as filling out a lead form or purchasing a product. To create an Adwords campaign for clothing store, follow these tips.
Before launching a Google Adwords campaign, determine the budget you are willing to spend. A good rule of thumb is to spend at least $20-$50 ಒಂದು ದಿನ. You may need to spend more or less depending on the competition of the keywords and the estimated CPC. You should also know the cost of acquiring a customer or lead before setting a budget. ಆದಾಗ್ಯೂ, it is still important to set realistic goals and make adjustments to maximise results.
When you’re split testing ads in Adwords, you can choose two ad versions with different characteristics. ಉದಾಹರಣೆಗೆ, in the first ad, you might capitalize the first character while in the second, and vice versa. ಜೊತೆಗೆ, you could change the display URL for both ad versions. ಈ ದಾರಿ, you’ll be able to see which ad is more effective. ನಂತರ, you can select which ad to use.
To determine which ad performs better than the other, you can use split testing software. These software programs let you see various metrics, such as revenue and conversions. Those metrics are crucial to the success of your business, so choose those that directly impact your results. ಉದಾಹರಣೆಗೆ, you can analyze different sources of website traffic and determine which ones lead to the most revenue. Split testing software will show you which traffic sources are most beneficial to your business.
After selecting the ad variants, it is time to analyze the results. ಹಾಗೆ ಮಾಡಲು, go to “View Change History” and look for the date and time that each ad set was modified. ಉದಾಹರಣೆಗೆ, if you made a change to your text ad on September 23 at 7:34 pm, click on the “Show Details” link to see the exact time and date that you made the change.
To split test ads in Facebook, make sure to choose a budget that yields results. Facebook has a minimum and recommended budget that you must follow. ನಂತರ, split the budget equally between the two ad sets. To get a more accurate result, make sure to check the statistical significance of the differences. If you’re unsure, use the cost per conversion metric. The average cost per click for both ad sets may be high and vice versa.
Testing the effectiveness of various elements of your landing pages is the key to effective optimization. One way to measure the effectiveness of different elements is by using heat maps. These can show you where people are clicking on your page, whether they are ignoring the call to action or focusing on other non-essential elements. By tracking visitor behaviors, you will be able to make adjustments to improve your site. While heat maps are one of the most common methods for testing your landing pages, they’re not the only way to improve them. Other visual data reports include scroll maps, overlays, and list reports.
Page speed is another important factor to consider. If your landing page takes too long to load, visitors will lose interest quickly. This could result in a high bounce rate, ಇದು ಕಳಪೆ ಬಳಕೆದಾರ ಅನುಭವದ ಕುರಿತು Google ಗೆ ಎಚ್ಚರಿಕೆ ನೀಡುತ್ತದೆ ಮತ್ತು ನಿಮ್ಮ ಜಾಹೀರಾತು ಶ್ರೇಣಿಯ ಮೇಲೆ ಪರಿಣಾಮ ಬೀರಬಹುದು. ಬ್ರೌಸರ್ ಹಿಡಿದಿಟ್ಟುಕೊಳ್ಳುವ ಮೂಲಕ ಮತ್ತು ಅನಗತ್ಯ ಪಠ್ಯವನ್ನು ಕಡಿಮೆ ಮಾಡುವ ಮೂಲಕ, CPC ಅನ್ನು ಕಡಿಮೆ ಮಾಡುವಾಗ ನೀವು ಪುಟದ ವೇಗವನ್ನು ಹೆಚ್ಚಿಸಬಹುದು. ಈ ಸಮಸ್ಯೆಗಳನ್ನು ಪರಿಹರಿಸುವ ಮೂಲಕ, ನಿಮ್ಮ ಲ್ಯಾಂಡಿಂಗ್ ಪುಟದ ಬಳಕೆದಾರರ ಅನುಭವವನ್ನು ನೀವು ಸುಧಾರಿಸಬಹುದು ಮತ್ತು ಅದರ ಪರಿವರ್ತನೆ ದರಗಳನ್ನು ಸುಧಾರಿಸಬಹುದು.
ಪರಿವರ್ತನೆಗಳನ್ನು ಗರಿಷ್ಠಗೊಳಿಸಲು ಉತ್ತಮವಾಗಿ ವಿನ್ಯಾಸಗೊಳಿಸಲಾದ ಲ್ಯಾಂಡಿಂಗ್ ಪುಟವು ನಿರ್ಣಾಯಕವಾಗಿದೆ. ಇದು ಗೊಂದಲದಿಂದ ಮುಕ್ತವಾಗಿರಬೇಕು ಮತ್ತು ನ್ಯಾವಿಗೇಟ್ ಮಾಡಲು ಸುಲಭವಾಗಿರಬೇಕು. ಇದು ನ್ಯಾವಿಗೇಟ್ ಮಾಡಲು ಸಹ ಸುಲಭವಾಗಿರಬೇಕು, ಇದರಿಂದ ಸಂದರ್ಶಕರು ಶೀಘ್ರವಾಗಿ ಕ್ರಮ ಕೈಗೊಳ್ಳುವಂತೆ ಸೂಚಿಸಲಾಗುವುದು. ಇದು ನ್ಯಾವಿಗೇಟ್ ಮಾಡಲು ಸುಲಭವಾಗಿರಬೇಕು, ಮತ್ತು ಆಫರ್‌ನಲ್ಲಿರುವ ಉತ್ಪನ್ನಗಳು ಅಥವಾ ಸೇವೆಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಮಾಹಿತಿಯನ್ನು ಒಳಗೊಂಡಿರಬೇಕು. ಆದಾಯವನ್ನು ಹೆಚ್ಚಿಸಲು ಈ ಎಲ್ಲಾ ವಿಧಾನಗಳಲ್ಲಿ ಲ್ಯಾಂಡಿಂಗ್ ಪುಟವು ಪರಿಣಾಮಕಾರಿಯಾಗಿರಬೇಕು. The first step in optimizing your landing page is testing and evaluating different value propositions. ಮುಂದೆ, test and tweak form fields to make them more compelling. Finally, add social proof to your landing page to increase credibility.
One of the most important steps in tracking conversions with Adwords is identifying the type of conversion. Conversions vary in value depending on the type of action. Click-throughs and sales, ಉದಾಹರಣೆಗೆ, are both a form of conversion, and therefore the value of each varies. You can also use the attribution model to determine how much credit to give to each type of conversion. If you don’t know how to attribute conversions, here are some steps to help you get started:
ಮೊದಲನೆಯದಾಗಿ, make sure you have a global site tag, or a code that records each conversion. ಉದಾಹರಣೆಗೆ, if you have an app or a website that features a phone number, your conversion code can record the call for you. You can also use a custom conversion code to track phone calls. ಈ ದಾರಿ, your AdWords account will receive a unique tracking code when a visitor clicks on a specific phone number link.
Another way to track conversions with Adwords is to set up tracking codes on each page of your website. You can either fill out a form on the AdWords website to do so or paste a code into your web page. Once this is done, you can name the conversions and track the performance of each ad. If you want to know exactly how many people are actually converting from your ads, this is the best way to measure your campaign.
Once you’ve set up a conversion code for your site, you can install Google Tag Manager to track the success of each ad-click. It will guide you through the process step-by-step, including the use of a conversion ID, a conversion label, and a linker. Google Tag Manager will also give you the JSON export you need. You can then configure the tags and track the conversions with Adwords.
