Yen sampeyan pengin nggunakake Google Adwords kanggo kampanye marketing, sampeyan kudu ngerti sawetara rincian dhasar babagan cara kerjane. Sampeyan kudu nggunakake biaya saben klik (BPK) penawaran, Iklan sing ditargetake situs, lan re-targeting kanggo nambah tarif klik-tayang. Kanggo miwiti, maca artikel iki kanggo nemokake fitur paling penting saka AdWords. Sawise maca artikel iki, sampeyan kudu bisa nggawe kampanye sukses.
Biaya saben klik (BPK) penawaran
Penawaran biaya saben klik minangka komponen kritis saka kampanye PPC sing efektif. Kanthi nyuda biaya saben klik, sampeyan bisa nambah lalu lintas lan tingkat konversi. CPC ditemtokake dening bid lan rumus sing nimbang kualitas iklan, pangkat iklan, lan efek sing digambarake saka ekstensi lan format iklan liyane. Proses iki adhedhasar sawetara faktor, kalebu jinis situs web sing sampeyan duwe lan isine.
Strategi penawaran BPK beda-beda kanggo saben situs. Sawetara nggunakake penawaran manual nalika liyane gumantung ing strategi otomatis. Ana kaluwihan lan cacat kanggo loro. Salah sawijining kaluwihan paling penting saka penawaran otomatis yaiku mbebasake wektu kanggo tugas liyane. Strategi sing apik bakal mbantu sampeyan ngoptimalake biaya lan entuk asil sing paling apik. Sawise sampeyan nyiyapake kampanye lan ngoptimalake tawaran sampeyan, sampeyan bakal ing dalan kanggo nambah visibilitas lan ngowahi lalu lintas.
BPK sing sithik ngidini sampeyan entuk klik luwih akeh kanggo anggaran sampeyan, lan jumlah klik sing luwih dhuwur tegese luwih akeh prospek potensial kanggo situs web sampeyan. Kanthi nyetel BPK sing sithik, sampeyan bakal bisa entuk ROI sing luwih dhuwur tinimbang cara liyane. Aturan jempol sing apik yaiku adhedhasar tawaran sampeyan ing rata-rata dodolan sing dikarepake saben wulan. Luwih akeh konversi sing ditampa, luwih dhuwur ROI sampeyan.
Kanthi atusan ewu tembung kunci sing kasedhiya, Penawaran biaya saben klik minangka aspek penting saka kampanye PPC sing sukses. Sanajan BPK dhuwur ora dibutuhake kanggo saben industri, biaya dhuwur bisa nggawe wong luwih terjangkau. Tuladhane, yen bisnis nawakake produk dhuwur-nilai, bisa mbayar BPK dhuwur. Ing kontras, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.
The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. BPK. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.
When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. Contone, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.
Iklan sing ditargetake situs
With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:
The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Pilih kreatif khusus situs kanggo ngindhari burnout pamirsa, yaiku nalika pamirsa dadi kesel ndeleng iklan sing padha. Iki penting utamané nalika iklan kanggo wong karo tingkat pemahaman maca kurang. Iki sebabe ngganti kreatif iklan kanthi rutin bisa mbantu.
Re-targeting
Nggunakake re-targeting karo Adwords bisa banget efektif. Bisa digunakake kanggo narik pelanggan potensial menyang situs web sampeyan. Facebook wis luwih saka 75% saka pangguna seluler, dadi pilihan sing apik kanggo nambah kehadiran sampeyan ing Twitter. Kajaba iku, sampeyan bisa njupuk kauntungan saka Adwords’ format seluler-loropaken kanggo narik kawigaten para pamirsa. cara iki, sampeyan bisa ngowahi mau dadi pelanggan. Nggunakake Facebook lan Twitter kanggo re-targeting minangka cara sing apik kanggo ngoptimalake teknik iklan sing kuat iki.
Re-targeting karo Adwords duwe akeh keuntungan. Iku mbantu sampeyan tetep sesambungan karo pelanggan sing wis ana lan tekan sing anyar. Kanthi masang tag Script ing situs web sampeyan, wong sing wis ngunjungi situs sampeyan ing jaman kepungkur bakal ndeleng iklan sampeyan maneh, ngasilake bisnis baleni. Google uga ngidini sampeyan nggunakake re-targeting karo Adwords ing macem-macem saluran media sosial, kalebu Facebook, Twitter, lan YouTube.
Google Ads nggunakake kode sing diarani “retargeting” sing dianggo karo browser pengunjung kanggo ngirim iklan. Kode kasebut ora katon ing layar pengunjung situs web, nanging komunikasi karo browser pangguna. Penting kanggo dicathet yen saben pangguna internet bisa mateni cookie, sing bakal nggawe pengalaman marketing online kurang pribadi. Situs web sing wis diinstal tag Google Analytics bisa nglumpati nambahake kode penargetan ulang Google Ads.
Teknik liya kanggo nargetake maneh karo Adwords yaiku retargeting adhedhasar dhaptar. Ing jinis re-targeting iki, pangguna wis ngunjungi situs web lan ngeklik menyang kaca kebangkrutan sawise klik. Iklan sing ditargetake iki bisa nyengkuyung pengunjung supaya tuku utawa nganyarke langganan. Re-targeting karo Adwords minangka strategi sing apik kanggo ngasilake timbal sing berkualitas.