Email info@onmascout.de
Telpon: +49 8231 9595990
Sadurunge miwiti pariwara ing Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, Quality scores, biaya, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! Nanging, before you do that, you should do some research on your keywords.
There are many factors that determine how much money you should spend on Adwords. Tuladhane, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.
Biaya saben klik (BPK) varies greatly based on keywords and industry. Typical CPCs are around $2.32 ing jaringan telusuran lan $0.58 ing jaringan tampilan. Kanggo informasi luwih lengkap, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, ngirit dhuwit lan mesthekake yen iklan sampeyan katon ing kaca sing bener.
Sampeyan bisa nyetel tawaran kanggo tembung kunci tartamtu yen sampeyan ngerti endi sing paling apik. Kosok baline, sampeyan bisa nyuda tawaran ing tembung kunci sing ora ngasilake asil. Elinga yen sawetara tembung kunci luwih larang tinimbang liyane, lan sampeyan kudu terus-terusan ngawasi lan nyetel tawaran sampeyan. Minangka pemilik bisnis, sampeyan kudu ngerti owah-owahan ing rega Adwords lan siyap kanggo adaptasi. Sawise sampeyan sinau tembung kunci sing cocog kanggo situs web sampeyan, sampeyan bisa nggedhekake revenue lan ngethok BPK kanggo entuk ROI sing paling apik.
Kampanye BPK minangka cara sing paling umum digunakake. Iku cara sing paling umum lan biaya kurang saka satus sen saben klik. Nanging, biaya kanggo saben klik beda karo biaya tayangan. Yen sampeyan pengin ngerti biaya kampanye iklan sampeyan, sampeyan bisa nggunakake planner tembung kunci kanggo ngira biaya saben klik. cara iki, sampeyan bakal ngerti persis sepira sampeyan bakal mbayar saben klik lan pira tayangan sing sampeyan entuk.
Yen sampeyan pengin nambah jumlah konversi lan mbuwang dhuwit kurang ing iklan sampeyan, sampeyan kudu ngilangi tembung kunci menyang macem-macem jinis pencocokan. Ing Adwords, iki ditindakake kanthi mbagi iklan miturut jinis pencocokan. Kanthi milih jinis sing cocog, sampeyan bakal bisa nggayuh target pamirsa lan supaya ora mbuwang dhuwit ing klik sing ora relevan. Kanggo maksud iki, sampeyan kudu nggunakake alat tembung kunci gratis kanggo nemtokake target pamirsa lan banjur nggawe segmen iklan sampeyan.
Pertandhingan Persis minangka sing paling ditargetake saka kabeh cocog tembung kunci, and requires the keyword phrase to be exact. Nanging, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. Nanging, it is important to understand that using exact matches may not be the best choice for every business.
If you want to target certain words, then you can use broad-modified keywords. Iki gampang digunakake lan ngandhani Google supaya nuduhake iklan kanggo tembung utawa frasa tartamtu. Tembung kunci bisa ing urutan apa wae. Sampeyan bisa ngetik istilah kasebut kanthi nggunakake simbol plus (+) sadurunge saben tembung kunci. Format tembung kunci sing diowahi amba bisa digunakake kanggo frasa uga. Full Media khusus ing kampanye AdWords PPC kanggo perusahaan cilik lan menengah.
Pertandhingan jembar lan pas minangka jinis pencocokan sing paling populer, nanging ana uga varian cedhak. Jinis pencocokan sing amba kalebu kabeh kemungkinan salah ejaan tembung kunci nalika jinis sing tepat ngidini sampeyan ngarahake telusuran sing gegandhengan. Sampeyan uga bisa ngilangi varian sing cedhak kanthi nambahake tembung kunci negatif. Nanging, iki dudu praktik sing apik amarga bisa nyuda jumlah klik. Jinis pencocokan jembar minangka pilihan sing paling apik kanggo pengiklan sing pengin ngarahake istilah tartamtu.
Retargeting minangka wangun iklan online sing ngidini para pemasar nuduhake iklan sing ditargetake menyang pengunjung situs web sing kepungkur. Teknik pemasaran ulang dianggo kanthi nyelehake kode pelacakan ing kaca web lan ngidini iklan ditampilake menyang pengunjung sing kepungkur. Asil saka jinis pemasaran ulang iki penting. Wis ditampilake kanggo nambah dodolan nganti 70% nalika wong sing wis ngunjungi situs web tanpa tuku apa-apa nggawe tuku liwat kampanye pemasaran ulang.
Yen situs web sampeyan ora dioptimalake kanggo retargeting, sampeyan bisa uga ora bisa ndeleng asil sembarang. Yen kampanye pemasaran ulang sampeyan ora bisa digunakake, sampeyan bisa uga kudu njupuk saran saka perusahaan manajemen Google Adwords. Dheweke bakal mbantu sampeyan nyetel kampanye retargeting kanthi bener. Setelan sing bener bakal nggawe prabédan gedhe ing kinerja. Sawise sampeyan duwe setelan sing bener, sampeyan bisa nggunakake retargeting kanggo target konsumen ing kabeh jaringan sosial sing beda.
Kanggo nyiyapake iklan retargeting, sampeyan kudu nyiyapake Google Analytics dhisik. Kode retargeting bakal nglacak cookie, yaiku file cilik sing disimpen kanthi otomatis ing browser pangguna. Google Ads bakal diwenehi tandha kanggo nampilake pariwara menyang pengunjung situs tartamtu adhedhasar riwayat telusuran sadurunge. Retargeting karo Adwords bisa dadi cara sing apik kanggo nambah strategi pemasaran online.
Retargeting karo Adwords bisa efektif kanggo saluran media sosial, utamané Facebook. Sampeyan uga bisa dadi cara sing efektif kanggo mbangun pengikut Twitter. Eling, liwat 75% pangguna ing Twitter ana ing piranti seluler. Iklan sampeyan kudu seluler-loropaken kanggo nggedhekake kasempatan kanggo narik kawigaten para pamirsa. Retargeting karo Adwords bisa mbantu sampeyan ngowahi pangguna kasebut dadi pelanggan. Dadi, miwiti retargeting karo Adwords kanggo nambah revenue.
Ana akeh cara kanggo nambah Skor Kualitas ing Google Adwords. Nalika ora ana siji solusi sihir, ana akeh cara kanggo nambah skor. Langkah pisanan yaiku mlebu menyang akun lan navigasi menyang panel tampilan tembung kunci. Sawise ana, sampeyan bisa ndeleng skor kualitas kanggo grup iklan aktif. Banjur, sampeyan bisa miwiti nggawe owahan kanggo nambah skor. Sawise sawetara minggu, sampeyan kudu sok dong mirsani prabédan wujud.
Skor Kualitas kanggo iklan sampeyan diitung kanthi nimbang telung faktor: relevansi, iklan kreatif, lan pengalaman landing page. Malah nalika nggunakake tembung kunci sing padha, Quality Scores will vary between ad groups. Tuladhane, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.
You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (BPK) and click-through rate (RKT). Google Ads also factors in the quality of the ad group. Mula, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.
Nalika nganalisa kampanye iklan sampeyan, mbayar manungsa waé kanggo CTR. CTR dhuwur minangka tandha apik. Iklan kanthi CTR sing luwih dhuwur bakal nampa luwih akeh klik, mangkono nambah BPK. Nanging, elinga yen CTR bakal kena pengaruh faktor liyane kayata lokasi geografis. Kajaba iku, sampeyan kudu nggawe manawa tembung kunci cocog karo salinan iklan lan kaca kebangkrutan. Nambah CTR bisa mbantu Skor Kualitas, nanging uga bakal nambah biaya saben klik (BPK).
Riset tembung kunci yaiku proses ngenali tembung kunci sing tepat kanggo situs web utawa kampanye iklan. Ana akeh cara kanggo nindakake riset tembung kunci. Tujuan utama yaiku njupuk ide lan ngenali tembung kunci sing duweni potensi kanggo ngasilake lalu lintas. Kata kunci diwenehi peringkat kanthi nilai lan kasempatan kanggo entuk lalu lintas. Riset tembung kunci mbantu sampeyan nggawe konten lan strategi iklan sing tepat kanggo narik pelanggan potensial. Kanggo miwiti, gunakake alat kunci Google kanggo nemokake tembung kunci sing populer.
Nalika iku bisa njupuk wektu lan gaweyan, riset tembung kunci penting kanggo sukses kampanye AdWords sampeyan. Tanpa riset tembung kunci sing tepat, kampanye sampeyan bisa gagal utawa biaya dodolan. Ing ngisor iki ana sawetara tips kanggo miwiti:
Gunakake Google Keyword Planner. Alat iki nuduhake volume telusuran miturut sasi. Contone, yen sampeyan pengin narik lalu lintas nalika musim panas, sampeyan kudu target tembung kunci sing digoleki banget ing musim iki. ugi, nimbang matesi panelusuran Panjenengan kanggo periode wektu tartamtu, kayata antarane Mei lan Agustus. Sawise sampeyan ngerti tembung kunci sing nguntungake, sampeyan bisa nggunakake alat AdWords kanggo nemokake tembung kunci sing gegandhengan. Alat iki bakal ngasilake atusan tembung kunci sing gegandhengan adhedhasar watesan tembung kunci sampeyan.
Nalika milih tembung kunci, nemtokake tujuan situs web sampeyan. Nindakake riset kanggo nemtokake target pamirsa lan maksud telusuran target pasar sampeyan. Sampeyan bisa uga pengin nimbang kepiye situs web sampeyan ana gandhengane karo tembung kunci kasebut. Apa ana produk utawa layanan sing duwe istilah sing padha? Apa padha duwe volume panelusuran dhuwur? Apa sing digoleki wong nalika nggoleki produk utawa layanan tartamtu? Volume panelusuran sing dhuwur minangka tandha apik. Yen ora, coba temokake tembung kunci niche liyane kanggo target.
