Surel info@onmascout.de
Telepon: +49 8231 9595990
If you’re a business owner, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. Dalam artikel ini, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. Artikel ini dimaksudkan untuk memberi Anda pengetahuan yang diperlukan untuk memaksimalkan efektivitas upaya periklanan Anda di platform Google.
There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Pertama, Anda hanya akan dikenakan biaya ketika seseorang mengklik iklan Anda. Kedua, metode periklanan ini memungkinkan Anda untuk melacak hasil kampanye iklan Anda. Dengan cara itu, Anda dapat membuat keputusan yang lebih tepat tentang jumlah uang yang Anda belanjakan untuk iklan. Tapi Google Adwords bukan satu-satunya cara untuk beriklan di Google. Untuk memastikan itu berfungsi untuk bisnis Anda, Anda harus memahami bagaimana platform periklanan ini berfungsi.
AdWords bekerja dengan Jaringan Display Google, yang memanfaatkan jaringan situs web pihak ketiga Google. Iklan Anda dapat muncul di bagian atas halaman web Anda, di bilah sisi, sebelum video YouTube, atau di tempat lain. Platform ini juga memiliki kemampuan untuk menempatkan iklan di aplikasi seluler dan Gmail. Anda harus mendaftarkan merek dagang Anda sebelum dapat mulai beriklan melalui Google. Ini berarti Anda akan membayar lebih sedikit per klik dan mendapatkan penempatan iklan yang lebih baik.
Beriklan di platform Google Adwords relatif mudah digunakan. Ada banyak cara untuk memaksimalkan anggaran Anda, termasuk meningkatkan pengeluaran Anda saat hasilnya terlihat. Untuk memaksimalkan kesuksesan Anda, pertimbangkan untuk menyewa konsultan atau agensi Tersertifikasi Google untuk membantu Anda. Tidak ada alasan mengapa Anda tidak mencobanya, karena ini adalah cara yang hemat biaya untuk menayangkan iklan yang sangat bertarget. Dan ingatlah, jika Anda mendapatkan hasil, Anda dapat meningkatkan anggaran Anda di masa depan.
Beriklan di platform Google Adwords adalah cara yang sangat ampuh untuk menjangkau calon pelanggan di seluruh dunia. Sistemnya pada dasarnya adalah lelang, dan Anda menawar kata kunci dan frasa tertentu. Setelah Anda memilih kata kunci dan memiliki skor kualitas, iklan Anda akan ditampilkan di depan hasil pencarian. Dan bagian terbaiknya adalah, itu tidak membutuhkan banyak biaya, dan Anda dapat memulai kampanye segera hari ini!
Until recently, Anda tidak dapat menawar kata kunci bermerek pesaing di Google Adwords. Itu berubah di 2004, ketika Google memperkenalkan penawaran kata kunci pesaing. Keputusan yang mendukung Google, yang memiliki kebijakan yang mengizinkan pesaing untuk menggunakan merek dagang mereka dalam salinan iklan, emboldened many business rivals to use their own brand names in ads. Sekarang, namun, this policy is being reversed.
Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.
The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Namun, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.
Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.
If your competitors use a trademarked name, you should bid on those terms in Adwords. Jika tidak, you may face lower quality score and cost per clicks. Lebih-lebih lagi, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. In the meantime, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.
While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Sebagai contoh, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, namun, is more expensive than broad match, so it’s worth it to consider other options.
Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, namun, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.
If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. Cara ini, you’ll avoid wasting your ad budget on irrelevant traffic.
Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Dan, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.
Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Dan, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.
If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Sebagai tambahan, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.
Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Sebagai contoh, jika seseorang mencari “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.
