Tag: Google Ads Agentur

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. Nan atik sa a, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

Peye pou chak klike (PPC) piblisite

While pay-per-click advertising on Adwords may seem simple on the surface, there are several factors to consider. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. Chans, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. Anplis, you can even customize your campaigns by targeting users based on their location, device, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. Alafen, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. Fason sa a, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (CPM) òf

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, nan lòt men an, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. Sepandan, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) oswa CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

Anfen, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (CPA) òf

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. Olye de sa, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (CPA) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, and sales. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. Fason sa a, your ad spending won’t be as high as it could be. Se konsa, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. Sepandan, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, pa egzanp, you can create an AdWords campaign to attract new engineers.

Depans

You have probably heard about CPC (pri pou chak klike) and CPM (cost per impression), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

Erezman, AdWords provides many tools to help refine your target audience. Using demographics, kote, and device targeting, you can tailor your ads to reach a specific group of people. Pa egzanp, you could target mobile users aged 18 pou 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. Pa egzanp, the most expensive keywords on Google are related to finance, insurance, and other industries that deal with vast amounts of money. Other popular keywords include education and “degree.” If you’re planning to enter these fields, expect to pay high CPCs. Menm jan an tou, if you’re starting a treatment facility, be aware of high CPCs.

Karakteristik

If you are using the advertising channel called AdWords for your business, you may be wondering if you are getting the best results possible. This article will discuss the features of Adwords that will ensure you are getting the most bang for your buck. You might also wonder if your agency is doing a good job managing it. Let us explore five of the most important features of Adwords to make the most of your marketing campaign.

Google has continued to focus on mobile and bid automation. La “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. Sepandan, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. Antretan, you can monitor the progress of your advertising campaign by clicking on the highlighted keywords. It’s important to understand the differences between the old and new dashboards to optimize your advertising budget.

Geographic targeting

When using Google Adwords, you have the option of setting up geographical targeting to ensure that your ads are only shown to users in a particular geographic area. Geotargeting will ensure that your ads are only shown to customers in the area you specify, which will increase your website conversions and Internet sales. You will only pay for the clicks of users who are relevant to your products and services. You can set up this type of advertising through your social networks or on search engines, so that you can target people based on where they live.

There are two types of geo-targeting available with Google Adwords: regional and hyperlocal. The first type of geo-targeting allows you to select a specific area within a country. Regional targeting is limited in scope, as each country has its own set of cities and regions. Some countries, sepandan, have a wider choice. Pa egzanp, nan Etazini, Congressional districts can be targeted with Google Adwords. Sepandan, Congressional districts are an excellent choice for Politicians. Unlike counties, you can also specify a specific area within a city, such as a neighborhood, to narrow your audience.

As with any new marketing strategy, geo-targeting can increase your conversion rates. Sepandan, you should keep in mind that there are some limitations to this option, and you need to know how to implement it in your campaign. While it may sound like a good option for local businesses, it may not be the right solution for global brands. Alafen, geo-targeting is not a substitute for an effective international SEO strategy.

Keywords with high search volume

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. It is important to know which keywords have high search volume, as these are the most competitive and likely to generate the most exposure and impression share. Here are some tips on how to choose the right keywords for your business. Using these keywords will help you achieve better rankings in SERPs. Here are some tips on selecting the right keywords:

Before deciding on your keywords, make a list of related words. Brainstorming is a crucial step in keyword research. Write down any word that pops into your head. Select the words that make sense for your business and use them in your advertising campaigns. If you can’t come up with anything on your own, list the keywords you’re interested in further research. Pa egzanp, you might want to use a word such as “salty” in ad campaigns.

Look at search volumes month-by-month. A seasonal keyword may have a big spike in search volume in October, but low search volume until October. Plan your content based on these keywords all year round. To determine seasonal keywords, you can use Google Trends data or Clickstream data. A keyword’s search volume may be seasonal in different countries. If you’re using Adwords as your primary source of traffic, make sure to include it in your content.

Modèl òf

When you’re trying to optimize your budget on Adwords, there are two basic ways to do it. Premye, you can use conversion actions to help you set the bids. By stacking conversion actions, you can make one primary action $10 and another secondary action $20. Pa egzanp, a lead is worth $10, a sales qualified lead is worth $20, and a sale is worth $50. By using value-based bidding, you spend more on profitable customers while spending less on lower conversion value ones.

Bidding to value is a better option because it forces Google to focus on the quality of ad impressions. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. An plis, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. Sepandan, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. Se poutèt sa, a lower CPC will make your budget go farther.

The success of your online business depends on your marketing reach and customer engagement. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Read on to learn about these key areas. It’s never too early to start using PPC platforms, including AdWords. Here are some important tips and tricks to get you started:

Rechèch mo kle

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Using the Google Keyword Planner can help you determine the number of searches for the keywords you’re considering, how much each keyword costs, and even suggests other words and phrases to use. Lè fè kòrèkteman, this research will help you create a targeted campaign that is relevant to your target market. Keeping in mind that the more specific your keyword research is, the more targeted your ads will be.

One of the most popular and effective ways to start researching keywords is to use Google Keyword Planner. This tool shows search volumes for keywords by month. If your keywords are high in summer traffic, you should target them in that time. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Once you’ve narrowed down your list of keywords, you can begin generating content based on those searches.

While implementing your keyword research, you should consider what you want your website to accomplish. Fason sa a, you’ll know exactly what your target audience is searching for. You should also consider their search intent – are they informational, navigational, or transactional? Using the Google Keyword Planner, you can get an idea of popular keywords for your niche. You should also check whether these keywords relate to your website. Using keywords in the right context will ensure your ads are seen by the right people.

To create an effective keyword strategy, you should also research your competitors’ websites. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Using Google’s keyword planner, you’ll be able to discover which keywords are driving the most traffic to your competitors. You can then use this information to create a competitive keyword strategy. Fason sa a, you can use this strategy to improve your website’s ranking on Google.

Nòt kalite

Quality score for Adwords is one of the most important factors to make your ads more relevant. Adwords’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. The higher your quality score, the more relevant your ads will be to your audience and ultimately your conversion rate. Here are some ways to improve your ad quality score. We’ll discuss some of the most common factors that influence your ad’s quality score.

A good way to increase your quality score is to monitor the conversion rate of your ads. Pay close attention to your quality score and eliminate those adverts with a low CTR. Try changing your headline to increase the conversion rate of your ads. Lè sa a, try a new ad campaign with a different ad copy. This will increase your quality score significantly. To improve your conversion rate, focus on improving these three components:

A low Quality Score can raise your Cost Per Click (CPC). It can vary based on the keywords that you target, but a high Quality Score can lower your CPC. To be honest, it can be difficult to observe the effect of Quality Score, but it will become clear over time. There are many other benefits to a high Quality Score. Keep in mind that these advantages are cumulative over time. You should not try to make one change overnight – the effect will build itself over time.

The highest Quality Score will improve your ad’s visibility in the search results. Google rewards advertisers who are able to create high-quality ads. And a low-quality ad can hurt your business. If you have the budget to make these changes, consider hiring an ad writer. Your campaign will be more successful and cost-effective if your Quality Score is high. Se konsa, take note: Quality score is not something to be taken lightly.

CPC

Pri a pou chak klike (CPC) of an Adwords ad varies depending on several factors. The keyword and industry you are targeting determine the CPC. This determines how much money you’ll have to pay to run your campaign. Below are some of the factors that determine CPC. Li pou aprann plis. -What’s the audience you want to target? What type of products or services will your ads appeal to?

-How much do you want to pay per click? The amount you bid should not be more than your break-even point. Setting your max CPC too high will result in many conversions, which will ultimately reduce your ROI and sales. Menm jan an tou, lowering the maximum CPC amount will lower your ROI, but result in fewer sales. CPC is important because Google places your ads higher in search results if they have a higher Ad Rank.

-How much should you spend per click? While CPC is important for earning conversions, CPM is better for maximizing your ROI. Anjeneral, you can earn more per click with a lower CPC. Sepandan, if you are targeting a low CPC, it will be easier to get a higher ROI. The best way to optimize your Adwords budget is to determine the average cost per click and calculate your cost per thousand.

-CPC is determined by the keyword you are targeting and the cost per click that your ad will receive. There are many factors that will impact the CPC of your ad, including keyword relevancy, landing page quality, and contextual factors. If you are targeting branded keywords, a high Quality Score can bring you a profitable return on your PPC campaign. Alafen, your goal is to increase your CPC as much as possible, without going broke.

Remarketing

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. You can also create dynamic remarketing ads based on feeds to reach past visitors. Using remarketing can give you the opportunity to convert one-time visitors into repeat customers. To learn more about this technique, li kontinye. This article outlines the benefits and uses of remarketing with AdWords. It may be an option worth considering for your business.

Remarketing is an effective way to remind visitors of your products or services. You can create different ad variations based on the type of product that they have previously viewed on your site. Pa egzanp, you can target visitors who visited a cart page on day seven or 15 or only those who viewed the page on day seven. By targeting your audience based on their behavior, you can increase your conversion rate and ROI.

Pri pou chak klike

If you’re wondering how much you’re spending on Cost per click for Adwords, ou pa pou kont ou. Most people spend upwards of $4 per click on ads. Epi, with the right research, you can lower that number considerably. Several techniques can help you do so. Premye, geo-target your ads. This will allow you to display ads to specific types of mobile devices. Dezyèmman, you can limit the number of ads that show up on a given page, so that only relevant ones are shown to your visitors.

AdWords’ CPC is relatively low for many industries. The average CPC for a search on Google is about $1 epi $2, but can reach $50 if you want to be more targeted. Tou depan de endistri ou, your bid amount, and your competitors’ bids, you can spend hundreds or even thousands of dollars a day on AdWords. Poutan, remember that even with Google’s free tools, you can still make money from advertising.

Another method of increasing your bid is by increasing your bid. Sepandan, it’s worth noting that keyword bidding varies from industry to industry. If you’re in the finance industry, your average conversion rate is about 2.70%. For industries like e-commerce and insurance, the average is below two percent. Nan nenpòt ka, it’s crucial to monitor your campaigns carefully and adjust your bid accordingly. And don’t forget to use Google Sheet to track your campaigns.

While quality score and CPC are important for your AdWords campaign, you should also consider your keyword placement and landing page. AdWords’ Quality Score is a measure of the relevance of your content to searchers. The higher your CTR, the more likely it will be that your ad will get clicked. If your landing page isn’t relevant, your ad will be buried in the SERPs.

Gen plizyè konsiderasyon enpòtan lè w ap itilize Adwords pou sit entènèt ou an. Konnen depans yo, òf pou mo kle, ak swiv konvèsyon yo tout enpòtan pou fè pi plis nan pwogram maketing sou entènèt sa a. Enfòmasyon ki nan atik sa a pral ede w kòmanse nan yon ti tan. Ou kapab tou itilize konsèy ki soti nan atik la pou aprann plis sou lòt aspè nan Adwords. Atik sa a pral ba ou yon apèsi debaz sou pwosesis la, soti nan rechèch mo kle nan òf ak swiv konvèsyon.

Rechèch mo kle

Youn nan premye etap yo nan rechèch mo kle se konprann biznis ou. Lè w analize kesyon odyans sib ou mande yo, ou ka kreye kontni ki pral fè apèl kont yo. Yon bon fason pou kolekte done pou rechèch mo kle se plonje tèt ou nan kominote w la. Sèvi ak mo trackers pou idantifye sa moun nan niche ou ap chache. Sèvi ak enfòmasyon an pou devlope kontni ki pral fè apèl kont odyans sib ou a epi ogmante trafik sit ou a. Men kèk fason pou rasanble done rechèch mo kle pou biznis ou.

Apre ou te chwazi mo kle ou yo, priyorite yo pa enpòtans. Asire w ke yo espesifik nan kontni an nan sit ou a. Sèvi ak twa oswa senk mo kle pou chak mo kle. Konsantre sou nich espesifik pou fè kanpay ou pi efikas. Epitou, evite itilize mo kle ki satire ak konpetisyon. Rechèch mo kle ka ede w tou jwenn tèm renouvlab nan Tanporèman nich ou a. Lè w ap ekri pou yon piblikasyon sou entènèt, itilize rechèch mo kle pou idantifye tèm renouvlab nan endistri ou.

Si w ap itilize piblisite peye pou ankouraje sit entènèt ou, rechèch mo kle esansyèl. Konnen konpòtman rechèch odyans sib ou a enpòtan anpil pou biznis ou. Sèvi ak konesans sa a pou ekri kontni ki enpòtan pou odyans ou a. Kenbe nan tèt ou ke gen diferan kalite moun ki chèche pou menm enfòmasyon ak ou fè. Si odyans ou a itilize menm tèm yo, ou pral gen yon pi bon chans pou yo te jwenn sou SERPs. Yon benefis kle nan rechèch mo kle se ke li ka ede w detèmine ki mo kle ki pi efikas pou kanpay piblisite ou a.

Konprann odyans sib ou esansyèl pou maksimize prezans ou sou entènèt. Si w itilize mo kle jeneral, ou pral gen anpil chans vize yon odyans pi gwo pase ou te gen entansyon. Lè w konnen bezwen odyans sib ou a, ou ka kreye lis mo kle ak estrateji pou satisfè bezwen yo. Avèk yon ti èd nan rechèch mo kle, ou ka kreye estrateji pou koresponn pwodwi ak sèvis ou yo ak bezwen yo. Ou pral sezi nan konbyen lajan ou ka amelyore plase motè rechèch sit entènèt ou a ak maksimize lavant ou.

Òf pou mo kle

Òf pou mo kle nan Adwords ka fèt nan nivo mo kle oswa nan nivo gwoup anons. Mot òf nivo se pi fleksib epi li ideyal pou maksimize òf la pou rezilta a vle nan kanpay la. Ekspansyon mo kle posib tou epi li ka ogmante òf la pou tout gwoup anons la. Sèvi ak gwoup anons ak òf mo kle fasil pou jere. Ou kapab tou itilize òf gwoup anons pou premye jou kanpay ou a pou teste plizyè estrateji.

Pou chak mo kle, ou ka ajiste kantite òf la lè w chanje kantite anons ki parèt pou mo kle sa a. Ogmante òf la sou mo kle prensipal la ka amelyore pozisyon ou nan gwoup la anons. Menm jan an tou, bese òf la pou gwoup la anons ka diminye pri pou chak konvèsyon. Ou dwe tou kontwole tan pou fèmen pou fè pi bon òf pou mo kle a. Objektif la se ekonomize lajan san sakrifye konvèsyon yo.

Lè òf pou yon mo kle nan Adwords, se kantite lajan an peye ki baze sou popilarite a nan mo kle a. Yon mo kle gen potansyèl pou kondwi yon anpil nan trafik si moun k ap chèche a tape nan mo kle a nan kesyon an. Yon bon chwa mo kle ta dwe enpòtan pou odyans lan. Pa vize odyans lan dwat, ou ka rive jwenn yon pi gwo odyans epi konstwi yon kanpay PPC solid. Anplis, yon kanpay òf mo kle ka jere pa yon ajans ekspè, tankou Deksia.

Yon fwa ou te optimize anons ou a, kontwole rezilta yo epi fè ajisteman jan sa nesesè. Lè ou kouri anons peye, asire w ke ou vize mo kle ki enpòtan epi evalye pèfòmans yo detanzantan pou asire ke rezilta yo pi bon. Lè w suiv konsèy ki anwo yo, ou pral sou bon chemen an pou atenn objektif ou yo. Jis kenbe nan tèt ou ke objektif ou ta dwe enpòtan ak possible. Jis sonje ajiste òf ou yo si sa nesesè.

Depans

Mo kle AdWords ki pi chè yo se sa yo ki enplike finans ak endistri ki jere gwo kantite lajan. Gen kèk nan mo kle ki pi chè sou Google yo enkli edikasyon ak “degre,” de kategori ki ka konsidere kòm trè konpetitif. Moun ki ap chèche antre nan endistri edikasyon ak tretman ta dwe atann CPC segondè. Konpayi ki fè fas nan swen sante ak medikaman ta dwe okouran de sa tou. Akote de swen sante, konpayi asirans yo ak konpayi finansye yo depanse plis nan AdWords.

Yon lòt faktè pou konsidere lè w ap kalkile pri Adwords se pousantaj konvèsyon. Yon pousantaj konvèsyon se yon pousantaj nan pri yon klik ki lakòz yon aksyon. Pa egzanp, si yon moun klike sou yon lyen pou enskri pou yon abònman imel, yon itilizatè AdWords ka kreye yon kòd inik pou swiv abònman imel yo pou vizitè an patikilye sa a. Kòd sa a pral voye ping peryodik nan sèvè AdWords pou korel done yo. Yon fwa done yo konpile, se pri a nan chak konvèsyon divize pa kantite total klik.

Depans mwayèn nan klike sou yo varye anpil epi depann sou mo kle ak endistri. Sou rezo rechèch la, mwayèn CPC yo alantou $2.32. Sou rezo ekspozisyon an, yo ye $0.58. Pou plis enfòmasyon sou mezi sa yo, vizite atik metrik AdWords nou an. Youn nan fason pou ekonomize lajan sou AdWords se sèvi ak mo kle ki gen yon Nòt Kalite segondè. Mo kle Nòt Kalite Segondè yo touche pi bon klasman anons epi ekonomize lajan.

Si w ap kouri yon kanpay PPC ak Google, li enpòtan pou w konprann pri pou chak klike. Google gen yon seri zouti ki ede biznis kontwole ak mezire efikasite nan piblisite yo. Sa a gen ladan pwòp lojisyèl Google Analytics Google la, ki mezire pri a pou chak klike. Men, anvan ou deside sèvi ak zouti sa a, asire w ke w ap konplètman okouran de pri a ak dire chak kanpay. An plis, bidjè maketing yon konpayi ap gen chans pou detèmine kantite lajan li koute pou itilize piblisite PPC.

Suivi konvèsyon

Suivi konvèsyon nan AdWords gen plizyè avantaj. Premye, li ka ogmante nimewo konvèsyon ou yo retrospektiv, pa kredite dènye klik la ak dat tranzaksyon an. Dezyèmman, li pèmèt ou swiv apre konvèsyon yo, oswa konvèsyon ki pa te fèt nan premye semèn nan tcheke estatistik yo. Pou sa, ou pral vle kreye yon bonbon swiv ki pral dire omwen trant jou. Pi long bonbon an, pi bon an, kòm li pral ede w swiv tout konvèsyon yo te fè yo.

Lè w ap mete sou sit wèb oswa rele konvèsyon sou plas, ou pral vle pèmèt fenèt la View-through konvèsyon. Anviwònman sa a swiv vizitè ki wè anons ou a men ki pa klike. Moun sa yo ka tounen pita epi konvèti. Ou ka mete tan ki genyen ant vi ak konvèsyon yo dwe nenpòt kote nan yon sèl jou a 30 jou. Ou kapab tou chwazi yon valè Custom, ki pral swiv vizitè yo pou nenpòt ki kantite tan. Pou swiv konvèsyon yo, w ap bezwen konnen ki anons ap resevwa plis trafik.

Suivi konvèsyon an nan Adwords ka mete kanpe pou mezire kantite apèl telefòn yo ki fèt apre klike sou reklam ou a. Ou ka chwazi nan yon seri opsyon ki baze sou sa konvèsyon ou yo sanble. Konvèsyon sit entènèt, pa egzanp, enkli acha ak enskripsyon. Apèl telefòn yo, nan lòt men an, ka gen ladan apèl nan telefòn ki soti nan anons ou a ak Lè sa a, fini sou telefòn kliyan an. Pou kalite konvèsyon sa yo, w ap bezwen yon nimewo telefòn pou konvèsyon an ka swiv.

Suivi konvèsyon nan AdWords pa travay ak kliyan ki pa gen bonbon aktive. Menmsi pifò itilizatè entènèt navige ak cookies aktive, yo ka toujou enfim bonbon tracker konvèsyon an. Ou kapab tou itilize yon plugin swiv konvèsyon nan AdWords pou chanje kòd konvèsyon an. Si w toujou gen pwoblèm, konsidere kontakte yon ajans piblisite oswa yon pwomotè sit entènèt. Yo pral kontan ede.

Mo kle negatif

Ou te pwobableman tande pale de mo kle negatif nan Adwords, men ki jan egzakteman ou sèvi ak yo? Ki pi bon fason pou itilize yo? Oke, li aktyèlman byen senp. Premye, ou bezwen kreye yon seri pataje mo kle negatif. Lè sa a, ou ka kòmanse ajoute mo kle negatif nan kanpay ou a. Fason sa a, ou pral kapab evite gaspiye lajan nan kanpay piblisite ki pa konvèti.

Lè w ap bati lis ou a, asire w ke ou chwazi bon kalite mo kle negatif. Sa yo se tèm ki konekte semantik, men yo pa gen rapò ak pwodwi oswa sèvis ou yo. Anons ki parèt pou tèm ki pa gen rapò ak pwodwi oswa sèvis ou yo pa gen anpil chans pou jenere okenn lavant, kidonk ou ta dwe evite itilize mo kle sa yo. Ou kapab tou itilize mo kle negatif pou demann rechèch ki pa achte. Sa ka ede kanpay ou yo reyalize pi gwo pousantaj konvèsyon.

Lè w ap kreye yon lis mo kle negatif, ou ta dwe chwazi mo sa yo ki pral pi difisil pou ou klase pou. Ou ka itilize mo kle ki gen fòm pliryèl mo oswa fraz ou pa vle vize. Tou depan de objektif ou, ou ka ajoute mo kle negatif nan gwoup anons oswa kanpay epi tou itilize fraz matche ak negatif eskli nenpòt tèm ki pa enpòtan. Sa ka ede w bese CPC ou, epi ogmante plasman anons ou a.

Pou kreye yon lis mo kle negatif, ou ta dwe kreye yon gwoup anons separe pou chak kalite mo kle. Mo kle sa yo ta dwe kouvri konsèp diferan ki gen rapò ak konpayi endistriyèl ak manifakti. Fason sa a, ou ka tayè mo kle ou yo epi kominike ak moun ki enpòtan. Sepandan, ou dwe pran prekosyon pou pa ajoute mo kle negatif nan nivo a mal. Yo pral ajoute kòm alimèt egzak. Si w chwazi nivo a mal, ou pral fini ak yon dezòd nan yon kanpay.

Si ou nouvo nan Adwords, li pi bon pou kenbe bagay yo senp. Pa eseye fè plis pase platfòm la pèmèt. Epi pran pasyans – li pral pran tan pou w mouye pye w. Atik sa a pral fè ou nan premye etap yo pou kòmanse kanpay ou a. Gen plis nan Adwords pase jis mete kanpe yon kanpay, sepandan. Kontinye lekti pou aprann plis sou anons tès Split ak optimize paj aterisaj yo.

Rechèch mo kle

Lè w ap itilize piblisite ki peye pa klike pou ankouraje sit entènèt ou an, rechèch mo kle enpòtan anpil. Lè w konprann sa kliyan yo ap chèche sou entènèt, ou ka kreye kontni ki enpòtan. Li ede ou tou vize odyans espesifik, tankou moun ki travay nan endistri medikal la oswa moun ki enterese nan operasyon kolòn vètebral. Pa egzanp, si mache sib ou a se chirijyen kolòn vètebral, ou ka vize yo ak yon anons vize. Sèvi ak Google Keyword Planner ka ede w jwenn bon mo kle yo.

Premye, sèvi ak yon zouti mo kle ki pèmèt ou eksplore sijè, kesyon, ak kominote ki gen rapò ak sit entènèt ou a. Bing se dezyèm pi gwo motè rechèch nan mond lan, pwosesis 12,000 milyon rechèch chak mwa. Yon fwa ou te chwazi mo kle ou yo, ou ka ekri kontni ki sèvi ak tèm sa yo. Sa ap ogmante chans pou atire nouvo vizitè yo, ranfòse trafik sit ou a. Apre rechèch mo kle yo, chwazi pi bon yo pou kontni ou.

Yon lòt zouti pou rechèch mo kle se Ahrefs. Zouti gratis sa a ba ou enfòmasyon detaye sou mo kle yo, ki gen ladan volim rechèch yo, konpetisyon, ak trafik sit entènèt. Li kapab tou di ou ki konpetitè ki gen yon volim rechèch ki pi wo epi yo ap itilize lòt estrateji pou klase wo nan motè rechèch. Asire w ke w revize sit entènèt konkiran anvan w chwazi yon mo kle pou sib. Kèlkeswa objektif ou yo, li enpòtan pou w konprann konpetisyon an ak fason yo klase pou mo kle ou chwazi yo.

Etap ki pi enpòtan nan rechèch mo kle se konnen odyans ou a. Ou vle kaptire atansyon odyans sib ou, epi konnen sa yo ap chèche ap ede ou fè sa. Sa a ka akonpli lè l sèvi avèk yon zouti mo kle gratis tankou zouti mo kle Google la, oswa yon zouti rechèch mo kle peye tankou Ahrefs. Ou ka itilize enfòmasyon sa yo pou ekri nouvo pòs ki gen rapò ak odyans ou a. Sa a se yon zouti anpil valè pou itilize pou jenere nouvo kontni.

Objektif kanpay Adwords

Google bay diferan kalite konsèy pou ede w chwazi anons ki pi efikas pou sit entènèt ou a. Ou ka chwazi ant objektif konvèsyon estanda ak koutim, epi yo itil pou estrateji òf. Si ou gen yon magazen rad sou entènèt, pa egzanp, ou ta ka vle sèvi ak objektif konvèsyon koutim pou ogmante kantite revni ou jenere. Lè sa a, ou ka ajoute aksyon konvèsyon tankou ranpli yon fòm plon oswa achte yon pwodwi. Pou kreye yon kanpay Adwords pou magazen rad, swiv konsèy sa yo.

Anvan ou lanse yon kanpay Google Adwords, detèmine bidjè a ou vle depanse. Yon bon règ nan gwo pous se depanse omwen $20-$50 yon jou. Ou ka bezwen depanse plis oswa mwens depann sou konpetisyon an nan mo kle yo ak CPC a estime. Ou ta dwe konnen tou pri pou jwenn yon kliyan oswa plon anvan ou tabli yon bidjè. Sepandan, li toujou enpòtan pou fikse objektif reyalis epi fè ajisteman pou maksimize rezilta yo.

Fann anons tès yo

Lè w ap divize anons tès nan Adwords, ou ka chwazi de vèsyon anons ak karakteristik diferan. Pa egzanp, nan premye anons la, ou ta ka kapitalize premye karaktè a pandan w ap nan dezyèm lan, ak vis vèrsa. An plis, ou ta ka chanje URL ekspozisyon an pou tou de vèsyon anons yo. Fason sa a, ou pral kapab wè ki anons ki pi efikas. Lè sa a, ou ka chwazi ki anons pou itilize.

Pou detèmine ki anons fè pi bon pase lòt la, ou ka itilize lojisyèl tès fann. Pwogram lojisyèl sa yo pèmèt ou wè plizyè paramèt, tankou revni ak konvèsyon. Paramèt sa yo enpòtan anpil pou siksè biznis ou, Se konsa, chwazi sa yo ki afekte dirèkteman rezilta ou yo. Pa egzanp, ou ka analize diferan sous trafik sit entènèt epi detèmine kilès ki mennen nan plis revni. Lojisyèl tès divize pral montre w ki sous trafik ki pi benefik pou biznis ou.

Apre w fin chwazi variantes anons yo, li lè pou analize rezilta yo. Pou fè sa, ale nan “Gade istwa chanjman” epi chèche dat ak lè chak seri anons yo te modifye. Pa egzanp, si ou te fè yon chanjman nan anons tèks ou a nan mwa septanm nan 23 nan 7:34 pm, klike sou la “Montre detay” lyen pou wè lè egzak ak dat ou te fè chanjman an.

Pou divize anons tès nan Facebook, asire w ke ou chwazi yon bidjè ki bay rezilta. Facebook gen yon bidjè minimòm ak rekòmande ke ou dwe swiv. Lè sa a, divize bidjè a egalman ant de seri anons yo. Pou jwenn yon rezilta ki pi egzak, asire w ke w tcheke siyifikasyon estatistik diferans yo. Si ou pa sèten, itilize pri pou chak konvèsyon metrik. Pri an mwayèn pou chak klike sou tou de seri anons yo ka wo ak vis vèrsa.

Optimize paj aterisaj yo

Tès efikasite nan divès eleman nan paj aterisaj ou se kle nan optimize efikas. Youn nan fason yo mezire efikasite nan eleman diferan se lè l sèvi avèk kat chalè. Sa yo ka montre w kote moun ap klike sou paj ou a, kit yo inyore apèl la nan aksyon oswa konsantre sou lòt eleman ki pa esansyèl. Pa swiv konpòtman vizitè yo, ou pral kapab fè ajisteman amelyore sit ou a. Pandan ke kat chalè yo se youn nan metòd ki pi komen pou teste paj aterisaj ou yo, yo pa sèl fason pou amelyore yo. Lòt rapò done vizyèl gen ladan kat woulo liv, superpositions, ak lis rapò.

Vitès paj se yon lòt faktè enpòtan pou konsidere. Si paj aterisaj ou a pran twòp tan pou chaje, vizitè yo pral pèdi enterè byen vit. Sa a ka lakòz yon pousantaj rebondisman segondè, ki alèt Google sou eksperyans itilizatè pòv epi li ka gen enpak sou ransman anons ou a. Lè w itilize kachèt navigatè a epi minimize tèks ki pa nesesè, ou ka ogmante vitès paj pandan y ap bese CPC. Pa adrese pwoblèm sa yo, ou ka amelyore eksperyans itilizatè a nan paj aterisaj ou a ak amelyore pousantaj konvèsyon li yo.

Yon paj aterisaj ki byen fèt enpòtan anpil pou maksimize konvèsyon yo. Li ta dwe san dezord ak fasil pou navige. Li ta dwe tou fasil pou navige, pou vizitè yo pral pouse yo pran aksyon pi vit. Li ta dwe fasil pou navige, epi yo ta dwe genyen enfòmasyon ki gen rapò ak pwodwi oswa sèvis yo ofri yo. Yon paj aterisaj bezwen efikas nan tout fason sa yo pou ogmante revni. Premye etap la nan optimize paj aterisaj ou a se teste ak evalye diferan pwopozisyon valè. Next, tès ak ajiste jaden fòm yo pou fè yo pi konvenkan. Finalman, ajoute prèv sosyal nan paj aterisaj ou a pou ogmante kredibilite.

Suivi konvèsyon

Youn nan etap ki pi enpòtan nan swiv konvèsyon ak Adwords se idantifye ki kalite konvèsyon. Konvèsyon yo varye nan valè depann sou kalite aksyon an. Klike ak lavant yo, pa egzanp, se tou de yon fòm konvèsyon, e se poutèt sa valè chak varye. Ou kapab tou itilize modèl atribisyon an pou detèmine konbyen kredi pou w bay chak kalite konvèsyon. Si ou pa konnen ki jan yo atribiye konvèsyon, Men kèk etap pou ede w kòmanse:

Premyerman, asire w ke ou gen yon tag sit mondyal, oswa yon kòd ki anrejistre chak konvèsyon. Pa egzanp, si ou gen yon aplikasyon oswa yon sit entènèt ki gen yon nimewo telefòn, kòd konvèsyon ou ka anrejistre apèl la pou ou. Ou kapab tou itilize yon kòd konvèsyon koutim pou swiv apèl telefòn yo. Fason sa a, kont AdWords ou a pral resevwa yon kòd tracking inik lè yon vizitè klike sou yon lyen nimewo telefòn espesifik.

Yon lòt fason yo swiv konvèsyon ak Adwords se mete sou pye kòd sou chak paj nan sit entènèt ou an. Ou ka swa ranpli yon fòm sou sit entènèt AdWords la pou fè sa oswa kole yon kòd nan paj wèb ou a. Yon fwa sa a se fè, ou ka bay non konvèsyon yo epi swiv pèfòmans chak anons. Si ou vle konnen egzakteman konbyen moun ki aktyèlman konvèti nan anons ou yo, sa a se pi bon fason pou mezire kanpay ou a.

Yon fwa ou te mete kanpe yon kòd konvèsyon pou sit ou a, ou ka enstale Google Tag Manager pou swiv siksè chak klike sou anons. Li pral gide ou atravè pwosesis la etap pa etap, enkli itilizasyon yon ID konvèsyon, yon etikèt konvèsyon, ak yon linker. Google Tag Manager ap ba ou tou ekspòtasyon JSON ou bezwen an. Lè sa a, ou ka configured tags yo epi swiv konvèsyon yo ak Adwords.

Gen plizyè bagay ou ta dwe konnen anvan ou lanse yon kanpay piblisite nan Adwords. Si ou pa sèten ki kote pou kòmanse, li atik sa a pou aprann sou tèm mo kle yo, Opsyon vize, òf, ak Suivi Konvèsyon. Ou ka menm tcheke tou de bwat yo epi kopye epi kole anons ki soti nan lòt sous. Yon fwa ou te kopye anons ou a, asire w ke ou chanje tit la ak kopi si sa nesesè. Alafen, anons ou yo ta dwe sanble ak sa ou jwenn lè w konpare yo.

Tèm mo kle yo

Google fèk lanse yon nouvo karakteristik ki rele 'Keyword Themes’ ki pral ede piblisite yo vize anons yo pi efikas. Tèm mo kle yo ap disponib nan karakteristik Smart Campaigns nan semèn kap vini yo. Google te anonse yon pakèt nouvo zouti ki fèt pou bese efè fèmen COVID-19 yo, enkli Smart Campaigns. Li kontinye pou chèche konnen ki jan yo pran avantaj de nouvo zouti sa yo. Ann plonje nan kèk nan yo.

Youn nan avantaj tèm mo kle yo se ke yo fè konparezon ant mo kle nan menm kategori a fasil. Pa egzanp, li difisil pou konpare pèfòmans diferan mo kle pou soulye ak jip lè yo gwoupe nan menm gwoup anons.. Sepandan, si ou swiv yon konplo tèm lojik, ou pral kapab fasilman konpare pèfòmans mo kle atravè kanpay ak gwoup anons. Fason sa a, ou pral gen yon foto pi klè nan ki mo kle ki pi pwofitab pou chak kategori pwodwi.

Pertinence – Lè moun sèvi ak motè rechèch Google pou jwenn pwodwi yo, anons ki gen mo kle ki enpòtan yo gen plis chans pou yo klike sou. Pertinence ede tou amelyore Nòt Kalite ak pousantaj klik. Lè w itilize mo kle menm jan an nan diferan gwoup anons, ou ka ekonomize lajan ak tan. Gen kèk estrateji kle pou amelyore enpòtans mo kle yo:

Opsyon vize

Ou ka chwazi pou itilize vize nan nivo kanpay pou anons mobil ak ekspozisyon. Vize kanpay jeneralman aplikab pou tout anons nan kanpay la, ak gwoup anons yo ka pase sou plas vize kanpay. Pou chanje vize kanpay ou a, ou ta dwe ale nan tab la Anviwònman, Lè sa a, klike sou Kote objektif. Klike sou Edit pou modifye sib kote ou te chwazi yo. Ou ka eskli kote espesifik nan odyans sib ou. Altènativman, ou ka ajiste òf la pou kote espesifik.

Yon lòt aspè enpòtan nan yon kanpay piblisite medya sosyal se vize efikas. YouTube, pa egzanp, pèmèt ou sib pa Desktop, tablèt, oswa aparèy mobil. Ou ka chwazi tou si wi ou non anons la ap parèt nan yon rejyon espesifik. Anpil mak mache tou de nasyonalman ak lokalman, kidonk li enpòtan pou w konsidere kote odyans lan ap viv. Si w ap eseye rive jwenn yon gwo odyans, ou ka vle sèvi ak Metro vize. Men, ou dwe konnen ke vize metro ka twò laj pou biznis lokal ou a.

Sèvi ak odyans afinite ka ede w vize odyans ou a ki baze sou enterè yo, abitid, ak lòt detay. Fason sa a, ou pral kapab rive jwenn moun ki gen plis chans yo dwe enterese nan pwodwi ou oswa sèvis yo. An plis, ou ka vize moun sa yo dirèkteman pa lis sit entènèt ou oswa mo kle. Google Adwords pral sèvi ak done mo kle ou pou kreye odyans afinite ou. Lè sa a, anons ou a ap parèt devan moun ki dwat ki baze sou enterè yo, abitid, ak done demografik.

Retargeting anons yo se yon bon opsyon si ou pa konnen ki odyans ou ap vize. Remarketing pèmèt ou rive jwenn vizitè ki deja egziste pandan y ap retargeting pèmèt ou vize nouvo. Menm bagay la tou aplike pou montre anons sou lòt sit entènèt. Ou ka menm kapab sib plizyè paj pou kanpay piblisite ou a. Avèk metòd sa yo, ou ka rive jwenn yon gwo odyans. Si ou vle rive nan yon odyans pi laj, ou ka vize plizyè paj pou yon sijè espesifik.

Pandan ke vize mo kle te kolòn vètebral la nan rechèch peye depi kòmansman li yo, vize odyans lan se yon zouti enpòtan nan piblisite sou entènèt. Li pèmèt ou chwazi ki moun ki wè anons ou yo ak asire ke bidjè piblisite ou ale nan moun ki gen plis chans achte.. Fason sa a, ou pral asire w ke ou jwenn yon retounen sou bidjè anons ou a. Li enpòtan pou toujou refere tounen nan estrateji ou lè w ap deside sou vize odyans lan.

òf

Ou ka chwazi ant de diferan fason pou òf sou Adwords. Ki pi komen an se pri pou chak klik (CPC). Kalite òf sa a egzije piblisite pou deside konbyen yo vle peye pou chak klike sou. Metòd sa a konsidere kòm estanda, men se pa sèl fason pou òf. Gen plizyè lòt metòd, osi byen. Men kèk nan yo:

Mo kle pwodwi yo pa egzakteman mo kle pou AdWords (PPC). Sa yo se non pwodwi ak deskripsyon ke moun aktyèlman tape nan ba rechèch la. Ou pral bezwen tou mete ajou non pwodwi yo si demann pwofitab kòmanse parèt nan kanpay PPC ou a. Men kèk konsèy pou optimize seleksyon mo kle ou. Nan anons PPC, montre evalyasyon vandè yo. Yo nan lòd yo maksimize konvèsyon, w ap bezwen ajiste mo kle ou yo ak òf yo.

Estrateji òf otomatik yo ka ede w retire devine nan anons peye, men ajisteman manyèlman òf ou yo ka ba ou pi bon rezilta. Pandan ke òf ou a detèmine konbyen lajan ou pral peye pou yon mo kle espesifik, li pa nesesèman detèmine ki kote ou klase nan rezilta rechèch Google la. An reyalite, Google pa ta vle ou jwenn pi gwo plas pou mo kle ou a si w ap depanse plis pase sa nesesè. Fason sa a, ou pral jwenn yon View pi egzak sou ROI ou.

Ou kapab tou itilize modifikasyon òf yo pou vize zòn jeyografik espesifik yo, aparèy elektwonik, ak delè. Lè l sèvi avèk modifye òf, ou ka asire ke anons ou yo parèt sèlman sou sit entènèt ki enpòtan. Li enpòtan tou pou kontwole anons ak òf ou yo pou asire w ke w ap resevwa pi bon ROI. Epi pa bliye kontwole pèfòmans anons ak òf ou yo – yo enpòtan anpil pou siksè kanpay piblisite ou peye.

Kanpay entelijan divize òf yo an plizyè “gwoup anons yo.” Yo mete dis a senkant fraz ki gen rapò nan chak gwoup, epi evalye chak grenn pa grenn. Google aplike yon òf maksimòm pou chak gwoup, Se konsa, estrateji ki dèyè kanpay la se fraz entèlijan divize. Se konsa, si ou vle anons ou yo dwe parèt devan odyans sib ou, ou ta dwe pran desizyon entelijan sou òf sou Adwords. Fason sa a, anons ou yo ka rive jwenn odyans sib ou epi ogmante lavant yo.

Suivi konvèsyon

Pou ogmante retounen ou sou depans piblisite, ou ta dwe mete sou pye Adwords konvèsyon Suivi. Ou ka fè sa lè w antre diferan valè pou diferan kalite konvèsyon. Ou ka chwazi tou swiv ROI lè w antre diferan valè pou diferan pwen pri. Ou ka chwazi mete konvèsyon nan yon sèten kantite tan, pa egzanp, chak fwa yon moun rechaje anons ou a. Fason sa a, ou ka swiv konbyen moun ki te wè anons ou a, men pa nesesèman achte yon bagay.

Yon fwa ou te aplike Adwords konvèsyon Suivi, ou ka ekspòte done sa yo nan Google Analytics pou wè ki anons ki te mennen nan plis konvèsyon yo. Ou ka menm enpòte konvèsyon sa yo nan Google Analytics. Men, asire w ke ou pa double-track ak enpòte done ki sòti nan yon sous nan yon lòt. Sinon, ou ka fini ak de kopi menm done yo. Sa ka koze pwoblèm. Sa a se yon pwoblèm komen epi yo ka evite lè l sèvi avèk yon sèl zouti pou swiv konvèsyon AdWords.

Pandan ke ou ka toujou itilize Adwords konvèsyon Suivi pou fè biznis ou pi efikas, li ka pran tan ak fwistre pou evalye sa ki travay ak sa ki pa fè sa. Kle a se detèmine ki kalite konvèsyon ki pi enpòtan nan biznis ou epi swiv yo. Yon fwa ou te deside ki kalite konvèsyon ou pral swiv, ou pral kapab detèmine konbyen lajan w ap fè ak chak klike oswa konvèsyon.

Pou kòmanse ak swiv konvèsyon Adwords, w ap bezwen konekte Google Analytics ak sit entènèt ou a. Ou pral bezwen chwazi kategori ki enpòtan ak konvèsyon non yo nan Google Analytics. Suivi konvèsyon trè itil pou swiv efikasite anons ak aksyon kliyan yo. Menm yon ti ogmantasyon nan pousantaj konvèsyon ka ede w devlope biznis ou. Depi chak klike koute lajan, ou pral vle konnen sa k ap travay ak sa ki pa.

Google Tag Assistant ka ede w mete sou pye konvèsyon pou sit entènèt ou a. Ou ka itilize Google Tag Manager tou pou aplike li. Sèvi ak Google Tag Assistant, ou ka tcheke estati a nan tags yo swiv konvèsyon. Yon fwa tag la verifye, ou ka itilize Plugin Google Tag Assistant pou wè si kòd swiv konvèsyon ou a ap travay. Epi sonje sèvi ak yon metòd altènatif swiv konvèsyon ki travay byen pou sit entènèt ou an. Konsèy sa yo ka ede w jwenn pi plis nan kanpay Adwords ou yo.

Si ou nouvo nan Adwords, pa jwenn twò kenbe nan detay yo konplike. Kenbe li senp lè w fè minimòm platfòm la pèmèt. Anplis, sonje ke AdWords mande tan ak pasyans. Si ou pa sèten ki kote yo kòmanse, Men kèk konsèy pou w kòmanse:

Rechèch mo kle

Pandan ke rechèch mo kle pou Adwords se tan konsome, li se yon premye etap ki nesesè nan direksyon pou yon kanpay siksè. Rechèch mo kle pòv ka koute ou dè milye de dola nan lavant rate. Erezman, gen plizyè fason senp pou rafine rechèch mo kle ou. Men kèk konsèy pou w kòmanse:

Sèvi ak Planifikatè Mot la. Zouti sa a pral di w konbyen trafik yon mo kle an patikilye resevwa chak mwa. Si trafik pike pandan ete a, ou pral vle vize mo kle sa yo. Epitou, itilize Keyword Planner la pou jwenn mo kle ki gen rapò ak kontrent ou yo. Ou ka menm browse atravè dè santèn de mo kle lè l sèvi avèk zouti sa a. Lè ou te réduit lis ou, chwazi sa ki pi enpòtan yo. Asire w ou tcheke konpetisyon mot ou a, kòm li ka enfliyanse siksè nan kanpay ou a.

Pa sèvi ak menm mo kle yo chak mwa. Ou pral pèdi lajan si w chwazi mo kle ki twò konpetitif. Mo kle long ke yo se gwo pou pòs blog, men yo dwe kontinye grandi nan popilarite mwa apre mwa. Nou pral kouvri mo kle long ke nan yon pòs nan lavni. Youn nan fason yo tcheke popilarite yon mo kle se sèvi ak Google Trends. Si pa gen okenn done sou popilarite yon mo kle an patikilye, ou pa ka sèvi ak li nan Adwords.

Rechèch mo kle se yon pati enpòtan nan maketing rechèch òganik. Li se yon etap enpòtan nan estrateji ou, kòm li bay insight sou preferans odyans sib ou a. Lè sa a, ou ka sèvi ak enfòmasyon ou jwenn nan rechèch sa a rafine kontni ou ak estrateji SEO. Rezilta a pral yon pi gwo kantite trafik òganik ak konsyans mak. Kanpay SEO ki gen plis siksè kòmanse ak rechèch mo kle ak kreyasyon kontni. Yon fwa ke kontni ou ak sit entènèt yo pibliye, efò SEO ou yo pral optimize pou mo kle ou te idantifye yo.

Modèl òf

Gen de kalite estrateji òf nan Adwords: manyèl ak amelyore. Manyèl CPC gen pou objaktif pou kondwi bon jan kalite trafik ak asire yon to segondè klike sou. Enhanced CPC konsantre sou maksimize pousantaj klike sou pandan y ap pwoteje kont depans gaspiye. Tou de manyèl ak amelyore CPC estrateji yo pran tan. Pandan ke manyèl CPC jenere pi gwo kantite klik, CPC amelyore se pi bon pou ogmante konsyans mak ak kolekte done pou konvèsyon nan lavni.

Pri-pa-klike (CPC) se metòd òf ki pi komen pou Adwords. Li se jeneralman yo itilize pou kanpay ki vize yon odyans ki pi piti epi ki pa mande pou yon gwo volim nan trafik. Metòd òf pri pou chak mil itil pou tou de kalite kanpay paske li bay enfòmasyon sou kantite enpresyon.. Done sa yo enpòtan nan kanpay maketing alontèm. Si bidjè ou sere, konsidere yon estrateji manyèl òf CPC.

Modèl òf pou Adwords se yon sistèm konplèks ki itilize yon kantite teknik pou optimize kanpay anons yo. Tou depan de objektif kanpay ou yo, ou ka swa mete yon òf maksimòm pou yon mo kle oswa manyèlman ajiste òf la ki baze sou kantite konvèsyon ak lavant yo. Pou itilizatè avanse, òf dinamik ka itilize pou swiv konvèsyon ak ajiste òf la kòmsadwa. Yon kanpay siksè ap ogmante òf la lè objektif kanpay la satisfè.

Yo ka itilize òf manyèl pou ajiste vize anons yo. Yo ka itilize òf manyèl pou gwoup anons ak mo kle endividyèl yo. Manyèl CPC òf pi byen adapte pou premye kanpay ak rasanble done. Lè w itilize estrateji sa a, ou peye sèlman lè yo klike sou yon anons. Manyèl CPC òf pèmèt ou ajiste òf ou yo endividyèlman pou reyalize rezilta optimal. Ou ka chwazi tou pou mete yon CPC maksimòm pou ogmante kontwòl sou kanpay ou a.

Pousantaj klike sou

Yon etid ki pibliye pa WordStream sou to mwayèn klike sou yo (CTR) pou kanpay AdWords te jwenn ke li varye de 0.35% pou 1.91%. Etid la te idantifye tou faktè ki ogmante oswa diminye CTR, ki gen ladan kantite klik pou chak anons, pri a pou chak klike (CPC), ak pri pou chak aksyon (CPA).

Pandan ke CTR segondè vle di enpresyon segondè, sa pa vle di kanpay piblisite ap travay byen. Sèvi ak move mo kle yo ka koute lajan epi yo pa konvèti. Anons yo ta dwe teste nan tout aspè nan kreyasyon yo pou asire ke yo enpòtan pou odyans lan ke posib. Akote rechèch mo kle, kontni anons yo ta dwe tou optimize pou ranfòse CTR. Men kèk konsèy pou amelyore CTR ou:

Premye, detèmine ki kalite sit entènèt w ap kouri. Pa egzanp, Sit entènèt eCommerce pral gen yon CTR pi ba pase sit jenerasyon plon. Pou sit entènèt eCommerce, kanpay lokalize yo ka ogmante CTR, kòm konsomatè yo fè biznis lokal yo konfyans. Pandan ke anons tèks ak imaj yo pa pi konvenkan pou sit entènèt jenerasyon plon, anons enfòmasyon ak konvenkan ka ede kondwi kiryozite visualiseur. Sa a pral finalman mennen nan yon klike sou. Sepandan, CTR a depann de plizyè faktè, ki gen ladan kalite òf la ak rezo a.

Ogmante CTR se yon eleman esansyèl nan piblisite ki peye pou chak klike efikas. Yon CTR segondè afekte dirèkteman pri pou chak klike, ki detèmine nòt kalite. Pousantaj klike sou yo kalkile lè w divize kantite enpresyon pa kantite klik. Si CTR ou pi wo pase senk pousan, sa vle di ke yon gwo pati nan moun ki wè anons ou yo pral klike sou yo. Osi lontan ke sa a se ka a, li vo optimize anons peye-pa-klike ou yo pou yon CTR segondè.

Mo kle negatif

Nan Adwords, mo kle negatif yo se mo oswa fraz ki anpeche anons ou yo parèt lè yon itilizatè ap chèche yo. Ou kreye mo kle negatif lè w ajoute yon siy mwens anvan yon mo kle oswa yon fraz. Ou ka itilize nenpòt mo oswa fraz kòm yon mo kle negatif, tankou 'Ninja air fryer'. Yon mo kle negatif ka osi laj oswa espesifik jan ou vle. Men kèk fason pou itilize mo kle negatif nan kanpay Adwords ou yo.

Kalite matche ak mo kle negatif defo a se matche ak gwo negatif. Sa vle di mo kle alimèt gwo negatif pa pral parèt pou demann ki genyen tout tèm negatif yo. Si ou gen sèlman yon koup nan tèm negatif nan rechèch ou an, anons ou yo pap parèt. Sa vle di ke w ap kapab kreye kanpay pi vit lè w chwazi mo kle negatif gwo matche. Men, ou dwe fè atansyon lè w ap chwazi mo kle matche negatif. Ou pa vle bloke ak yon kanpay ki pa gen okenn lavant.

Ou ka itilize mo kle negatif nan nivo gwoup anons pou pwoteje anons ou yo kont tèm jenerik. Fason sa a, ou pral kapab bloke nenpòt rechèch ki pa aplike nan gwoup anons ou a. Estrateji sa a itil patikilyèman lè ou vle mete restriksyon sou sèten gwoup anons. Mo kle negatif la pral otomatikman vin mo kle negatif default pou gwoup anons nan lavni. Jis asire w ke ou tcheke sit entènèt Google la ak gwoup anons yo pou nenpòt anbigwite.

Vwayaj ou nan sèvi ak mo kle negatif kòmanse ak jwenn mo kle ki pa enpòtan pou biznis ou. Yon fwa ou te idantifye mo kle sa yo, ou ta dwe itilize onglet tèm rechèch la pou dekouvri rechèch apwofondi pou mo kle sa yo. Revize rapò sa a regilyèman pou asire ke anons ou yo pa gaspiye tan valab ou ak lajan sou mo kle ki pa enpòtan. Sonje, ou p'ap janm fè yon vann si ou pa vize bon moun! Si ou pa sèvi ak mo kle negatif nan Adwords, ou pral fini ak yon kanpay anons rasi.

Vize odyans ou a

Si w ap panse sou mete ann aplikasyon kanpay remarketing nan kanpay AdWords ou a, ou pral vle vize gwoup espesifik moun. Gwoup sa yo deja ap navige sou entènèt la, men ou ka ajoute oswa eskli gwoup sa yo. Si w ap vize demografik espesifik, ou pral vle chwazi yo anvan ou kòmanse bati kanpay ou a. Sèvi ak Manadjè Odyans Google a pral ede w detèmine ki gwoup yo vize ak konbyen enfòmasyon yo genyen sou ou.

Pou jwenn yon odyans apwopriye, ou ta dwe premye detèmine kote sib sit entènèt ou a ak lang. Si odyans sib ou a sitiye nan Etazini, Lè sa a, vize yo ak lang US la pral inefikas. Nan yon lòt sans, si sit entènèt ou a sèlman gen kliyan lokal yo, ou ta dwe vize moun ki nan zòn ou an. Pa egzanp, si ou se yon plonbye lokal, ou pa ta dwe vize moun ki ap viv nan USA a.

Lè vize odyans ou ak Adwords, ou ka itilize odyans ki sanble oswa remarketing pou rive jwenn moun ki pataje enterè ak konpòtman komen. An plis, ou ka kreye odyans koutim lè w ajoute mo kle ki enpòtan, URL yo, ak aplikasyon pou lis odyans ou a. Sa a se yon bon fason yo vize segman odyans espesifik. Sa a pèmèt ou rive jwenn moun ki te deja pran yon aksyon espesifik sou sit entènèt ou a. Alafen, kle nan vize odyans efikas se konprann sa ki fè yon moun an patikilye klike sou anons ou.

Premye etap la nan devlope yon kanpay Adwords siksè se vize odyans ou a. Adwords’ karakteristik vize odyans yo ka ede w vize moun ki te eksprime enterè nan pwodwi w yo oswa sèvis yo. Sa a pral amelyore pèfòmans kanpay ou a, pandan y ap diminye depans anons ou a sou je ki pa enteresan. Ou kapab tou vize moun ki te vizite sit entènèt ou oswa aplikasyon w lan. Sa ap ede ou pi byen vize odyans ou ak amelyore estrateji òf ou.