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Before you start advertising on Google, you should know what you are getting yourself into. Men kèk bagay ou dwe kenbe nan tèt ou: Kalite matche ak, Nòt kalite, Depans, ak Retargeting. Yon fwa ou konprann bagay sa yo, ou pral kapab planifye yon kanpay Adwords pi efikas. Epi yon fwa ou te metrize tout bagay sa yo, ou pare pou kòmanse! Sepandan, anvan ou fè sa, ou ta dwe fè kèk rechèch sou mo kle ou yo.
Gen anpil faktè ki detèmine konbyen lajan ou ta dwe depanse sou Adwords. Pa egzanp, ki pri an mwayèn pou chak klike? Pri a nan machandiz vann (COGS) gen ladan pwodiksyon ak depans piblisite. Ou pral oblije detèmine konbyen lajan ou te depanse nan piblisite pou w ka jwenn yon retounen sou envestisman ou. Lè sa a, ou ka konpare depans sa yo ak revni ou nan kanpay AdWords epi detèmine ki mo kle ki pi pwofitab.
Pri a pou chak klike (CPC) varye anpil selon mo kle ak endistri. CPC tipik yo alantou $2.32 sou rezo rechèch la ak $0.58 sou rezo ekspozisyon an. Pou plis enfòmasyon, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.
You can adjust your bid for a specific keyword if you know which ones work best. Kontrèman, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. Kòm yon pwopriyetè biznis, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.
A CPC campaign is the most commonly used method. Li se metòd ki pi komen ak koute mwens pase yon santèn santim pou chak klike. Sepandan, pri a pou chak klike diferan de pri a nan enpresyon. Si ou vle konnen pri a nan kanpay piblisite ou, ou ka itilize yon planifikatè mo kle pou jwenn yon estimasyon pri ou pou chak klike. Fason sa a, w ap konnen egzakteman konbyen w ap peye pou chak klik ak konbyen enpresyon w ap resevwa.
Si ou vle ogmante kantite konvèsyon ak depanse mwens lajan sou anons ou yo, ou ta dwe kraze mo kle ou yo nan diferan kalite matche ak. Nan Adwords, sa a se fè pa segmentation anons selon kalite match yo. Lè w chwazi bon kalite match, ou pral kapab rive jwenn odyans sib ou epi evite gaspiye lajan sou klik ki pa enpòtan. Pou rezon sa a, ou ta dwe itilize yon zouti mo kle gratis pou detèmine odyans sib ou epi answit segman anons ou yo kòmsadwa.
Korespondans egzak se pi vize a nan tout alimèt mo kle, epi li mande fraz mo kle a pou egzak. Sepandan, ou ka ajoute tèm adisyonèl nan rechèch ou a si sa nesesè. Korespondans egzak se pi bon chwa pou piblisite ki vle kondwi konvèsyon lè yo montre sèlman anons ki gen rapò ak mo kle yo vize yo.. Match egzak tou gen yon pi gwo pousantaj klike sou. Sepandan, li enpòtan pou w konprann ke lè l sèvi avèk alimèt egzak pa ka pi bon chwa pou chak biznis.
Si ou vle vize kèk mo, Lè sa a, ou ka itilize mo kle modifye laj. Sa yo fasil pou itilize epi di Google pou li montre anons ou pou sèten mo oswa fraz. Mo kle yo ka nan nenpòt lòd. Ou ka antre nan tèm sa yo lè l sèvi avèk senbòl plis la (+) anvan chak mo kle. Fòma mo kle modifye lajè a ka itilize pou fraz tou. Full Media espesyalize nan kanpay AdWords PPC pou ti ak mwayen konpayi yo.
Gwo ak egzat match se kalite match ki pi popilè, men gen tou varyant fèmen. Kalite matche ak gwo gen ladan tout move òtograf posib nan mo kle a pandan ke kalite egzak pèmèt ou vize rechèch ki gen rapò pi laj.. Ou kapab tou eskli variants fèmen lè w ajoute mo kle negatif. Sepandan, sa a se pa yon bon pratik kòm li ka diminye kantite klik yo. Kalite match laj la se pi bon chwa pou piblisite ki vle vize tèm espesifik yo.
Retargeting se yon fòm piblisite sou entènèt ki pèmèt mache yo montre anons vize bay vizitè sot pase yo nan yon sit entènèt.. Teknik remarketing la travay lè li jete yon kòd swiv sou yon paj entènèt epi pèmèt yo montre anons yo bay yon vizitè sot pase yo.. Rezilta yo nan kalite sa a nan remarketing yo enpòtan. Li te montre pou ogmante lavant pa jiska 70% lè moun ki te vizite yon sit entènèt san yo pa achte anyen fè yon acha atravè yon kanpay remarketing.
Si sit entènèt ou an pa optimize pou retargeting, ou ka pa kapab wè okenn rezilta. Si kanpay remarketing ou a pa travay, ou ka bezwen pran konsèy yon konpayi gestion Google Adwords. Yo pral ede w mete kanpe kanpay la retargeting kòrèkteman. Paramèt dwat yo pral fè yon gwo diferans nan pèfòmans. Yon fwa ke ou gen bon paramètres, ou ka itilize retargeting pou sib konsomatè atravè tout rezo sosyal diferan.
Yo nan lòd yo mete kanpe anons retargeting, ou dwe premye mete kanpe Google Analytics. Kòd retargeting la pral swiv bonbon, ki se ti fichye ki estoke otomatikman sou navigatè yon itilizatè. Yo pral avèti Google Ads pou yo montre piblisite pou yon vizitè sit espesifik ki baze sou istwa navigasyon anvan yo. Retargeting ak Adwords kapab yon bon fason pou amelyore estrateji maketing sou entènèt ou an.
Retargeting ak Adwords ka efikas pou chanèl medya sosyal, patikilyèman Facebook. Li kapab tou yon fason efikas pou konstwi yon swiv Twitter. Sonje, sou 75% nan itilizatè sou Twitter yo sou aparèy mobil. Anons ou yo ta dwe zanmitay mobil pou maksimize chans ou genyen pou kaptire atansyon odyans ou a. Retargeting ak Adwords ka ede w konvèti itilizatè sa yo an kliyan. Se konsa, start retargeting with Adwords to boost your revenue.
There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. Lè sa a, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.
The Quality Score for your ad is calculated by taking into consideration three factors: enpòtans, ad creative, ak eksperyans nan paj aterisaj. Even when using the same keywords, Quality Scores will vary between ad groups. Pa egzanp, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.
You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (CPC) ak pousantaj klike sou (CTR). Google Ads also factors in the quality of the ad group. Pakonsekan, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.
When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. Sepandan, kenbe nan tèt ou ke CTR pral afekte pa lòt faktè tankou kote jeyografik. An plis, ou bezwen asire w ke mo kle ou yo matche ak kopi anons ou ak paj aterisaj. Ogmante CTR ou ka ede Nòt Kalite ou, men li pral ogmante tou pri-pa-klik ou (CPC).
Rechèch mo kle se pwosesis pou idantifye mo kle yo pou sit entènèt ou oswa kanpay reklam ou. Gen plizyè fason pou fè rechèch mo kle. Objektif prensipal la se pran yon lide epi idantifye mo kle ki gen potansyèl pou jenere trafik. Mo kle yo klase pa valè ak chans touche trafik. Rechèch mo kle ede ou kreye bon kontni ak estrateji piblisite pou atire kliyan potansyèl yo. Pou kòmanse, sèvi ak zouti mo kle Google la pou dekouvri ki mo kle yo popilè.
Pandan ke li ka pran tan ak efò, keyword research is crucial to your AdWords campaign success. San rechèch mo kle apwopriye, your campaign can fail or cost you sales. Listed below are some tips to get you started:
Use Google Keyword Planner. This tool shows you search volume by month. Pa egzanp, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. Epitou, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.
When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.
