Dab tsi yog cov ntsiab lus hauv Google AdWords?

Thaum koj nyob ntawm no, tej zaum koj yuav sim nrhiav tau, Yuav pib tshaj tawm hauv Google li cas. Peb paub, tias nws tuaj yeem nyuaj heev, thiab muaj sij hawm, nyob rau hauv uas koj yuav tau paub ib tug tsis kawg cov phau ntawv txhais lus, uas muaj cov lus tshiab. Cov lus qhia dav dav hauv Google Ads no yuav ua raws li koj cov lus qhia rau kev taug kev Google Ads-Terminology. Yog koj paub glossary, nce koj ncav cuag thiab optimize cov nyhuv, los ntawm kev tswj koj tus account kom zoo.

Ad pab pawg

Ad pab pawg nyob hauv cov phiaj xwm tshaj tawm. Ib pawg ad yog ib pawg ntawm cov ntsiab lus tseem ceeb nrog kev tshaj tawm, nrog rau qhov lawv txuas. Google Ad accounts yuav tsum muaj ob pab pawg tshaj tawm hauv txhua qhov kev sib tw.

Ad Rank

Tus nqi rau ib nias bid (CPC) ntawm qhov kev tshaj tawm thiab nws cov qhab nia Zoo txheeb xyuas qhov qeb duas. Yog tias koj txaus siab rau kev tshaj tawm them nyiaj, Koj tuaj yeem kawm paub ntxiv txog yuav ua li cas Google Ads auction ua haujlwm.

Kev hloov pauv hloov

Nws yog qhov ua tau, Nce lossis txo koj qhov kev twv raws li ntau qhov chaw. Yog koj paub, tias qhov nyiaj pub dawb kev sib tw hloov pauv tus nqi ntawm cov khoom siv mobile tsawg heev, Koj tuaj yeem teeb tsa qhov kev sib tw mobile qis dua hauv koj qhov kev sib tw.

Kev pom zoo dav dav

Ib hom kev sib tw lo lus tseem ceeb ua rau nws ua tau, tias koj qhov kev tshaj tawm yuav tshwm sim, thaum ib tug neeg tshawb nrhiav lo lus tseem ceeb ntawd lossis cov lus nug zoo sib xws.

phiaj xwm

Cov phiaj xwm muaj ntau pawg tshaj tawm. Cov ntsiab lus zoo li pob nyiaj siv, Qhov chaw, Cov hom phiaj hom lus thiab lwm tus tsuas yog teem rau theem kev sib tw nkaus xwb. Koj yuav muaj ntau cov phiaj xwm hauv koj tus account Google Ads.

Nyem

Nyem txhais qhov kev cuam tshuam nrog koj qhov kev tshaj tawm thiab nplooj ntawv txuas rau nws. Txhua lub sijhawm, thaum tus neeg siv pom koj qhov kev tshaj tawm thiab nyem rau ntawm nws, ib nias nkag.

Klickrate (CTR)

Tag nrho cov naj npawb ntawm clicks muab faib los ntawm tag nrho cov naj npawb ntawm impressions sib npaug ntawm tus nqi click-dhau. Qhov no qhia txog feem pua ​​ntawm cov neeg siv, leej twg nyem rau nws, tom qab nws tau xa.

Kev hloov pauv

Kev hloov pauv pab, Nkag siab tus nqi ntawm lub vev xaib kev khiav tsheb thiab kev sib tw! Los ntawm kev teeb tsa kev hloov dua siab tshiab taug qab thiab txuas Google Analytics account mus rau Google AdWords-Tus account hloov dua siab tshiab cov ntaub ntawv tuaj yeem tshwm sim hauv Ads interface.

Nqi ib nias (CPC)

Thaum tag nrho cov naj npawb ntawm clicks tau muab faib los ntawm tag nrho cov nqi ntawm clicks tau txais, tau CPC. Los ntawm no raws li nram no, qhov koj tau them nyiaj rau qhov nyem rau ntawm koj qhov kev tshaj tawm.

Yog tias koj muaj teeb meem tswj koj qhov phiaj xwm phiaj xwm thiab tus account ad, txawm tias koj tau paub koj tus kheej nrog glossary, koj yuav tsum hu rau ib tug Google Ads Agency tig ib ncig, kom tau txais kev pab. Nws yuav txhawb nqa koj txoj kev lag luam, mus caij nkoj hla kev sib tw lub nkoj.