Email yog info@onmascout.de
Xov tooj: +49 8231 9595990
Muaj kev sib tw nruj heev rau cov ntsiab lus ntawm cov lag luam, Kev tshaj xov xwm tam sim no tau dhau los ua kev them nyiaj tom qab-ua si ntug, thiab nrhiav lub suab, Discovery ads, thiab lwm yam. pov ib jolt rau hauv txhua yam, dab tsi ua nrog SEO. Google tab tom nthuav dav thiab hloov kho nws cov khoom siv dav dav, uas ua rau nws nyuaj rau ib txwm tshaj tawm, mus txuas ntxiv nrog cov khoom uas twb muaj lawm. Tias yog vim li cas peb muaj qhov loj tshaj Google Ads tiam sis rau lub xyoo 2021 muab tso ua ke, los pab koj tsim cov phiaj xwm kev lag luam zoo rau koj txoj kev lag luam hauv xyoo tshiab no.
Google muaj kev txawj ntse loj hauv kev txawj ntse (TO) nqis peev, thiab Smart Bidding yog ib qho ntawm cov txiaj ntsig sib txawv ntawm kev nqis peev ua. Koj yuav tsum piav qhia koj lub hom phiaj tshaj tawm rau Google, thiab tom qab ntawd Smart Bidding yuav pom nws, yuav ua li cas kom raug nyob rau hauv koj cov peev nyiaj. Smart Bidding ua haujlwm rau ntau yam ntawm PPC cov hom phiaj, hauv qab:
• Lub Hom Phiaj CPA: Tsim cov thawj coj tshiab thiab cov neeg siv khoom ntawm tus nqi yuav tsum tau ua.
• Lub hom phiaj ROI: Ua tiav qhov zoo tshaj plaws tau rov qab los ntawm kev nqis peev (ROI) rau koj cov nuj nqis.
• Txhawb kev hloov siab los ntseeg: Txhim kho koj tus nqi hloov dua siab tshiab nrog kev tshaj tawm.
Google tau tshaj tawm Discovery Ads xyoo dhau los. Cov no yog haiv neeg tshaj tawm, uas tshwm hauv Google Feed ib puag ncig.
Ib yam li tso saib- los yog YouTube tshaj tawm, Discovery tshaj tawm yog qhov pom kev txaus siab thiab nyiam siv xov tooj ntawm tes. Nrog Google Discovery Ads, cov neeg lag luam tuaj yeem tshawb pom cov neeg siv khoom muaj peev xwm ntau dua li Discover pub, tab sis kuj tseem nyob hauv YouTube noj hauv tsev thiab hauv Gmail.
Google Lens yog lub tshuab tshawb nrhiav duab uas muab los ntawm Google, uas ntes cov khoom thiab thaj chaw ntawm ib haiv neeg app. Nws kuj tseem suav nrog hauv Google Duab thiab hauv xov tooj Android nrog rau Google Assistant thiab Google app.
Raws li ntau thiab ntau tus neeg yuav cov neeg hais lus ntse thiab tshawb Google ntawm cov khoom siv txawb, kev tshawb nrhiav cov ntawv nyeem yuav maj mam poob mus ntxiv. Thiab qhov ntawd txhais tau tias muaj teeb meem loj rau cov neeg tshaj tawm. Raws li cov neeg siv txav deb ntawm kev tshawb nrhiav cov ntawv nyeem, cov neeg tshaj tawm yuav tsum nrhiav txoj hauv kev, tswj kev ua lag luam.
Ua ntej xyoo no, Google tau tso tawm beta version ntawm cov ntawv tshaj tawm tshiab. Lawv ua zoo li Facebook cov lus tshaj tawm carousel thiab tseem ceeb, uas cov neeg siv mobile tuaj yeem scroll, rau cov ntaub ntawv pom ntau ntxiv txog lub hom phiaj, kom tau txais cov khoom lossis kev pabcuam.
