Tag: SEO

In order to maximize the impact of Adwords, you should choose keywords that are closely related to your products. Ua ntej, analyze the keywords your site regularly uses. Keywords that relate to your business will generate more clicks and leads. Tom ntej no, determine how closely Google matches your keywords. There are four different match types: exact, lus, broad, and re-targeting.

Tshawb nrhiav lo lus tseem ceeb

Keyword research is the process of finding the most profitable keywords for your ads. It provides insight into what your target audience is looking for online and can help you formulate a content strategy and marketing plan. Keywords are used by people to look for information, goods, and services on the web. By placing your content in front of these users, you will improve your chances of achieving sales.

A key component of keyword research is analyzing search volumes. This is done by entering a keyword into a search engine and checking for results. Ntxiv rau, you should research similar search terms. Hauv lwm lo lus, if your customers are looking for spy gear, you might want to target those searches.

You also want to know your competitors. If you’re selling a product or service online, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. Ua li no, you can use a keyword research tool to identify the best keywords.

Keyword research is an essential part of SEO. By doing research, you can find the most relevant keywords for your ads. By choosing the right keywords, you will save time and money. Ntxiv rau, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Furthermore, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Ntxiv nrog rau kev tshawb fawb lo lus tseem ceeb, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

Kev twv ntawm cov ntsiab lus

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. It allows you to target your audience more accurately and have a higher CPC. For a successful ad campaign, you need to carefully select the keywords that you want to advertise. Qhov siab dua CPC, the better your chances of being ranked high by search engines.

You can manually adjust your bid or use an automated bidding tool. While the latter may take a bit longer, it provides granular control and guarantees that changes are implemented immediately. Txawm li cas los, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, without compromising your ad budget.

You can also use Google’s free keyword conversion tracking tool to determine the effectiveness of a keyword campaign. This tool provides you with reports comparing cost per click to conversions. With this data, you can adjust the maximum cost per click to maximize your profits. This tool will also let you know whether you are spending too much on a particular keyword.

You can also set the match type of a keyword. The default match type is Broad, which means that your ad will appear in any search results for that keyword. This can result in a high number of impressions, but it can also cause a high cost. You can also use other match types, such as Phrase Match, Exact Match, los yog Negative Match.

You can also set your max CPC bid at the ad group and keyword level. Most advertisers start out with a max CPC bid of US$1. Txawm li cas los, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Another factor to consider when bidding on keywords in Adwords is the Quality Score. A high Quality Score means that your ad is more relevant to the search query. Google will give a higher ranking to ads with high Quality Scores.

Rov ua dua

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. It involves placing Script tags on your website that will make it easier for you to reach your audience on other websites. Google allows you to segment your audience based on the products or services that they viewed on your site. Los ntawm kev ua li ntawd, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. Piv txwv li, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Nqi ib nias

When you are using Google Adwords for your business, you must determine the optimal cost per click. This cost depends on your product, kev lag luam, thiab phiaj ua lag luam. Txawm li cas los, you should keep in mind that an average cost per click is $269 for search advertising and $0,63 for display advertising. The cost per click is also affected by your ad’s quality score, twv, and competition.

Google’s Keyword Tool shows you the average CPC for keywords that are commonly used. It is easy to compare the CPCs of keywords to see which one will bring the best return. Google claims that this new column will be more accurate than the previous Keyword Tool, but this will result in slightly different values on both tools.

Cost per click is an advertising pricing model where an advertiser pays the publisher for each click on the ad. This makes it easier for advertisers to connect their advertising investment to ROI. The cost per click model is one of the most popular methods for online advertising. It helps marketers determine the optimal cost per click by using various bidding strategies. The goal is to maximize the number of clicks for the lowest possible cost. Piv txwv li, a small clothing boutique might use a CPC ad on Facebook to promote a new dress. If a user scrolls past the ad, the retailer will not have to pay the advertiser.

Among the many factors that affect cost per click, the price of the product is the most important one. The higher the price of the product, tus nqi siab dua ib nias. Hauv qee kis, a higher CPC is better for your business. Piv txwv li, yog koj muag khaub ncaws, the cost per click for a shirt can be higher than the cost of the shirt.

There are two cost-per-click models in use with Google AdWords. One is called fixed CPC, and it implies cooperation between the advertiser and publisher. This model allows the advertisers to set their maximum bid for each click, and increases their chances of landing on good ad space.

Adwords is one of the most popular and profitable online marketing methods. You can reach a vast audience with the help of Adwords. Google’s platform has been around for nearly two decades. According to research, marketers make an ROI of $116 billion per year on the platform, and they earn an average of $8 for every dollar they spend on the platform.

Tus nqi

When you decide to use Google AdWords for your marketing campaign, you should be aware of the costs of each keyword. This will help you stay within your budget, and it will also give you an idea of trends that are developing in AdWords costs. To get an idea of the costs of a keyword, look at its top-ten most expensive AdWords keywords.

AdWords costs vary based on keyword and industry. But in general, the average cost per click is roughly $2.32 ntawm kev tshawb nrhiav network thiab $0.58 ntawm cov zaub network. A detailed breakdown of AdWords metrics is available on Google’s website. The Quality Score of each keyword affects its cost-effectiveness, so making sure your ad has a high Quality Score will save you money and get your ad seen by more users.

Using a keyword planner tool can help you estimate the cost of keywords for your business. This is a free tool provided by Google Ads that will allow you to brainstorm different terms related to your business and find out what the costs are for each one. If you’re not sure which keywords to choose, use Google’s keyword planner to find out what search terms your audience is searching for.

AdWords costs depend on how many clicks you wish to achieve. Piv txwv li, you may have to pay for keywords that are less popular than others, but these keywords will increase your profits. You can control your CPC by setting a maximum daily budget.

Ntsiab lus

When you run a campaign using Google Adwords, you need to know how to choose the right keywords for your business. The goal is to attract qualified clicks to your ad and keep your click costs as low as possible. High-volume keywords bring in more traffic, but they are also more competitive and more expensive. Creating the right balance between volume and cost is an art and a science.

One of the best ways to do this is to use Google’s keyword planner. This tool will show you the number of searches for a specific keyword, as well as the cost per click and the competition for that keyword. This tool will also show you similar keywords and phrases that your competitors are using.

Once you know the keywords that will attract the most visitors, you can optimize your website to attract them. The right keywords will increase your conversion rates, lower your cost-per-click, and drive more traffic to your site. This will result in lower advertising costs and a higher return on investment. You can also use a keyword tool to come up with ideas for blog posts and content.

One of the best ways to find the right keywords is to use phrase match and exact match. Phrase match keywords offer advertisers the greatest control over their spend. These ads will appear for searches that have both terms in the same query.

Kev sib tw

Bidding on Adwords is one of the most important aspects of an AdWords campaign. The goal is to increase clicks, hloov dua siab tshiab, and the return on ad spend. There are different ways to bid, based on your target audience and budget. Nqi ib nias (CPC) is the most common type of bidding, and it works best for websites that need to attract specific types of visitors. Txawm li cas los, it is not as effective for websites that need to generate a large amount of daily traffic. CPM bidding is used for ads that appear on websites that are related to the products or services that are being promoted on the site.

Besides bidding on keywords, you should also pay attention to how many times your competitors show up in the search results. By analyzing how much their ads appear in the SERP, you can figure out how to stand out from the competition. Ntxiv mus, you can also check where your competitors show up and find out their impression share.

Smart AdWords campaigns divide their bidding into different “ad groups” and evaluate them separately. Smart Bidding applies the best practices from your past campaigns to your new campaigns. It will look for patterns between ads and make optimizations based on the data it gathers. Yuav pib, you can read Google’s guide on how to use this technique.

Cov qhab nia zoo

If you are using Google Adwords to promote your website, it’s important to understand the importance of the Quality Score. This number will determine your ad’s position and cost. If you have high quality content on your landing page and relevant ads, you will receive a higher Quality Score. This will help you get a better position and lower CPC.

AdWords quality score is calculated from several factors. This includes the keywords you choose and the Ad itself. The score gives you an idea of how effective your campaign is. A high score means you can outbid high bidders without having to pay too much for your ads. It also ensures that the ads you’re placing don’t link to websites that don’t match the content of your site.

A low quality score will cost you more money. The quality score is based on historical data, so you can’t expect it to be perfect, but you can improve it over time. Piv txwv li, you can change the negative keyword groups in your ad copy. Xwb, you can pause those ads that have low CTR and replace them with others.

Txhawm rau nce koj cov qhab nia Zoo, you should optimize your landing page and keywords. Your ad should contain the keywords that are relevant to the content of the page. It’s also important to optimize the ad copy. It should match the keyword and have related text surrounding it. Los ntawm kev ua li ntawd, you’ll improve your Quality Score in Google Adwords.

Ad extensions

Ad extensions are great ways to add more information to your ad. Instead of just showing your phone number, you can include additional information such as website links. It is essential to use these ad extensions in a way that complements the first part of your ad. By integrating these ad extensions into your ad, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, ad groups, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. Ntxiv, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Nyem-los ntawm tus nqi

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. Feem ntau, ads that produce a high click-through rate are targeted toward high-value products and services. Txawm li cas los, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Txawm li cas los, the click-through rate for a specific ad can affect conversions and revenue. Yog li ntawd, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. Xwb, you can join a free slack community for SaaS marketers called Society.

Tshawb nrhiav lo lus tseem ceeb

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Txawm li cas los, some people might simply be browsing the web for information or seeking education. When choosing your keywords, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Kev xaiv kev sib tw

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Txawm li cas los, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Txawm li cas los, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Txawm li cas los, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. Kuj, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Nqi ib nias

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. Piv txwv li, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Txawm li cas los, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. Ces, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, ad ntawv, thiab nplooj ntawv tsaws. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. Ntxiv mus, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Txawm li cas los, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Cov qhab nia zoo

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: cov ntsiab lus tseem ceeb, qhov tseeb, thiab nias-los ntawm tus nqi. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Conversion rates

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

Ntxiv mus, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

Txhawm rau txhim kho koj tus nqi hloov pauv, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. Ntxiv rau qhov no, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, khoom, and type of conversion. A shoe store’s conversion rate, piv txwv, will be lower than a car dealership’s.

When it comes to using Adwords for your business, there are a number of important things to consider. The first is how much money you’re willing to spend on your campaign. AdWords allows you to set a budget and then charge a small fee per click. You’ll also be able to track your campaign’s progress and make changes as you see fit.

Re-marketing

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Once you have collected a list of email addresses, you can upload this list to Google and begin using it for your online ads. Txawm li cas los, it’s important to note that this process can take up to 24 hours for Google to process it.

Tshawb nrhiav lo lus tseem ceeb

Keyword research for AdWords involves selecting both high and low volume terms. The goal of keyword selection should be to make sure that your ad appears when users are searching for the terms that you have selected. The intent of the search is also important, since you want to appeal to users who are actively seeking solutions to problems. Txawm li cas los, you need to keep in mind that there are people who are just browsing the web or seeking information, but will not actively be searching for a specific solution or service.

Keyword research for Adwords is vitally important and should be done at the very early stage of a campaign. Doing so will allow you to set realistic costs and have the best chance of success. Ntxiv rau, keyword research can help you determine the number of clicks that you will receive for the budget that you have allotted for your campaign. Keep in mind that the cost per click can be wildly different from keyword to keyword, so choosing the right keywords is critical to making a successful AdWords campaign.

Keyword research can take anything from five minutes to a few hours. This will depend on the amount of information that you have to analyze, the size of your business, and the type of website you are running. Txawm li cas los, a well-crafted keyword research campaign will give you an insight into your target market’s search behavior. By using relevant keywords, you will be able to satisfy the needs of your visitors and outrank your competitors.

Kev sib tw qauv

There are several types of bidding models available in Adwords, so it is important to understand which one is best for your campaign. Nyob ntawm koj lub hom phiaj, each model has different benefits for increasing conversions. Using the right model is key to maximizing the return on investment for your campaign.

The most effective model is Optimize Conversions, which automatically sets bids based on your conversion value. This value is not a numerical value but a percentage. Using this model requires good conversion tracking and a history of conversions. When using tROAS, never set your goal too high. It is best to start with a lower number and increase it as your campaign improves.

Adwords offers different bidding models, including cost-per-click, cost-per-thousand-view, and Smart Bidding. Using these options together, you can optimize your ads for better conversion value and lower cost per click. Txawm li cas los, you still need to manage your ads and understand the results of your campaigns. You can consult with a company that specializes in this type of campaign management, MuteSix.

The Manual CPC method is time consuming, but attracts quality traffic and protects you from wasted spend. The value of a conversion is usually the ultimate goal for many campaigns. Yog li ntawd, the Manual CPC option is an excellent choice for this purpose.

Nqi ib nias

Nqi ib nias (CPC) is an important factor to consider when creating your advertising strategy. It can vary greatly based on the keyword and industry you are targeting. Feem ntau, the cost of a click ranges from $1 rau $2. Txawm li cas los, in some industries, the cost of a click is much lower.

There are two main models of CPC, bid-based and flat-rate. Both models require the advertiser to consider the potential value of each click. This metric is used to assess how much it costs to get a visitor to click on an advertisement, based on how much that visitor will spend on the website.

Cost per click for Adwords is determined by the amount of traffic a particular ad receives. Piv txwv li, a click on a Google search result costs $2.32, while a click on a publisher display page costs $0.58. If your website focuses more on sales than traffic, then you should focus on CPC or CPA bidding.

The CPC rate for Facebook Ads differs based on the country. Canada and Japan have the highest CPC rates, with the lowest being $0.19 ib nias. Txawm li cas los, in Indonesia, Brazil, thiab Spain, CPC rates for Facebook Ads are low, averaging $0.19 ib nias.

Tus nqi rau kev hloov pauv

Cost per conversion is a great way to track the performance of your advertising campaign. This type of advertising is a smart way to maximize your advertising budget. It allows you to track a particular metric, such as the number of people who visit your site and make a purchase. Txawm li cas los, you should note that this metric can vary from campaign to campaign. Piv txwv li, e-commerce advertisers may want to track how many people fill out a contact form. Lead generation platforms can also be used to measure conversions.

Cost per conversion can be calculated by looking at the value of a conversion versus the cost of that conversion. Piv txwv li, if you spend PS5 for a click that results in a sale, you’ll make a profit of PS45. This metric helps you compare your costs with your profits, and is especially helpful for people looking to cut costs.

Aside from the cost per conversion, advertisers should also consider the average cost per acquisition. This measure is often higher than the cost per click, and can be as much as $150. It depends on the type of product or service that you are selling, as well as the close rates of salespeople.

Ntxiv mus, it is important to note that the cost per conversion of Adwords does not always equate to cost divided by conversion. It requires a more complex calculation. This is because not all clicks are eligible for conversion tracking reporting, and the conversion tracking interface displays these numbers differently from the cost column.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. It’s a simple way to know your account balance at any time. To get to this page, simply click on the gear icon in the upper right hand corner of your screen. From there, you can review your unpaid advertising costs and the payments you have made.

You can also see any changes made by others. You can use this feature to monitor the behavior of others on your account. It shows any changes made to your account and which conversions were affected. You can even filter change history reports by conversions if you want. The change history report also shows you any changes made to your account or campaigns.

Having this information will save you a lot of time. You can see what people changed, when they changed it, and what campaign they changed it to. You can also undo changes if you find out they caused a problem. This feature is especially useful for testing purposes. If you’re managing a PPC campaign with a PPC agency, you’ll probably want to check out the change history log to ensure that everything is as it should be.

If you’re using Google Ads, you can access your account history in the Change History feature. Change history can provide you with up to two years of history for your ads. To access this history, simply sign in to your Google Ads account and click on the “change history” tab.

Adwords yog them-ib-nias (PPC) kev tshaj tawm platform. Nws ua haujlwm nrog cov qauv kev sib tw, uas txhais tau hais tias koj them rau txhua qhov nyem ntawm koj qhov kev tshaj tawm. Txawm hais tias nws tuaj yeem raug nqi, qhov kev pabcuam no tuaj yeem txhawb kev paub txog hom npe. Txawm li cas los, Nws yog ib qho tseem ceeb kom paub cov hauv paus ua ntej koj dhia mus rau hauv nws.

Adwords yog them-ib-nias (PPC) kev tshaj tawm platform

PPC kev tshaj tawm tso cai rau cov neeg lag luam tsom mus rau cov neeg siv khoom ntawm txhua theem ntawm lawv cov neeg siv khoom. Nyob ntawm seb tus neeg siv khoom tab tom nrhiav dab tsi, PPC tshaj tawm tuaj yeem tshwm sim hauv kev tshawb nrhiav cav lossis kev tshaj tawm hauv zej zog. Cov neeg tshaj tawm tuaj yeem hloov kho lawv cov ntawv tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb thiab lawv qhov chaw nyob. Ntxiv mus, lawv tuaj yeem hloov kho lawv cov kev tshaj tawm raws li lub sijhawm nruab hnub lossis cov cuab yeej uas lawv siv los nkag rau hauv lub vev xaib.

PPC kev tshaj tawm platform tso cai rau cov lag luam tsom lawv cov neeg tuaj saib thiab nce lawv cov kev hloov pauv. Nws muaj peev xwm tsom rau qee pawg neeg siv khoom siv cov ntsiab lus tshwj xeeb. Siv cov ntsiab lus tshwj xeeb txhais tau tias ncav cuag cov neeg tuaj xyuas tsawg dua, tab sis feem pua ​​​​ntawm lawv yuav dhau los ua cov neeg siv khoom. Ntxiv rau, Cov neeg tshaj tawm tuaj yeem tsom cov neeg siv khoom los ntawm thaj chaw thiab hom lus.

Them-per-click advertising yog ib qho kev lag luam loj. Cov tsiaj ntawv ib leeg generates tshaj $162 billion nyob rau hauv cov nyiaj tau los ib xyoo los ntawm nws cov ad platforms. Thaum muaj ntau lub platform rau PPC tshaj tawm, Qhov nrov tshaj plaws yog Google Ads thiab Bing Ads. Rau cov lag luam feem ntau, Google Ads yog qhov chaw zoo tshaj plaws los pib. PPC platforms muaj ntau txoj hauv kev los teeb tsa koj txoj kev sib tw.

PPC tshaj tawm platform yog yooj yim to taub tab sis nyuaj rau tswj. Them-ib-nias tshaj tawm tuaj yeem raug nqi nyiaj ntau thiab yuav tsum tau siv sijhawm ntau. Hmoov zoo, Google tau ua cov txheej txheem yooj yim dua los ntawm kev muab cov txheej txheem automated uas pab nrog kev tshawb fawb lo lus tseem ceeb thiab kev sib tw. Nrog AdWords, Cov neeg tshaj tawm tuaj yeem hloov kho qhov zoo thiab xav ntawm lawv cov tshaj tawm.

Thaum siv qhov them-ib-nias advertising platform, Nws yog ib qho tseem ceeb los ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev tshaj tawm thiab tsom lawv cov neeg tuaj saib lub hom phiaj. Siv cov kev tshuaj ntsuam ua ke los yog cais cov analytics software tuaj yeem pab cov neeg lag luam nkag siab tias lawv cov phiaj xwm ua tau zoo li cas thiab kho lawv cov kev siv zog raws li cov txiaj ntsig. Ntxiv rau, Niaj hnub no PPC kev tshaj tawm platforms muab cov kev tshaj tawm tuaj yeem kho tau thiab cov kev xaiv hom phiaj, ua rau cov neeg tshaj tawm los txhim kho cov phiaj xwm rau txhua qhov lag luam.

Nws siv cov qauv kev sib tw

Smart bidding yog lub cuab yeej muaj zog uas tuaj yeem pab koj nce tus lej ntawm kev hloov pauv los ntawm koj cov phiaj xwm tshaj tawm. Cov qauv no automates qhov zoo-tuning ntawm koj cov kev twv kom tau zoo tshaj plaws. Qhov no tuaj yeem ua rau muaj kev hloov pauv ntau dua thiab cov nyiaj tau los ntau dua. Cov txheej txheem tsis yog instantaneous, txawm li cas los xij; nws yuav siv sij hawm me ntsis los kho thiab kawm los ntawm koj cov phiaj xwm cov ntaub ntawv.

Kev twv yuav ua rau lossis tawg koj qhov kev sib tw. Txhawm rau txiav txim siab seb qhov kev sib tw twg yog qhov zoo rau koj, thawj zaug txiav txim siab koj lub hom phiaj. Cov hom phiaj sib txawv yuav xav tau cov tswv yim sib txawv. Piv txwv li, yog tias koj tsom mus rau cov neeg tuaj xyuas lub vev xaib, koj yuav tsum tsom rau clicks. Ntawm qhov tod tes, yog tias koj xav tsim kom muaj ntau qhov rub tawm thiab nyiaj tau los, koj yuav tsum xaiv rau CPA lossis Nqi-ib-tau txais cov phiaj xwm.

Yog tias koj lub hom phiaj yog kev paub txog kev lag luam, tsom mus rau clicks thiab impressions. Nco ntsoov saib xyuas seb koj qhov kev tshaj tawm ua tau zoo li cas thiab kho koj qhov kev sib tw kom haum. Koj tuaj yeem tshawb xyuas koj ROI los ntawm kev hloov cov peev nyiaj rau ib hnub. Txoj kev twv no tsis nyuaj li nws suab, thiab nws tso cai rau koj sim cov tswv yim sib txawv yam tsis muaj kev siv zog ntau dhau rau hauv nws.

Smart bidding optimizes koj cov phiaj xwm los ntawm kev siv cov ntaub ntawv hloov dua siab tshiab los ntawm Google Ads. Los ntawm kev ua qhov no, koj tuaj yeem zam dhau kev sib tw thiab ua kom tus lej ntawm kev hloov pauv koj tsim. Yog tias koj tus nqi nruab nrab ntawm ib qho kev hloov pauv tsawg dua koj cov peev nyiaj, koj yuav tsum xaiv lub tswv yim no kom nce koj kev siv nyiaj raws li qhov no.

Google cov ntaub ntawv sab hauv qhia tau hais tias kev ua kom zoo rau tus nqi tuaj yeem ua rau muaj txiaj ntsig zoo. Nws paub tias yuav txhawb tus nqi hloov dua siab tshiab los ntawm 14% rau kev tshawb nrhiav cov phiaj xwm, thaum mus txog 30% rau Smart Shopping thiab Standard Shopping campaigns. Qhov no txhais tau hais tias nws tuaj yeem ua tau ntau dua ROI thiab qis CPLs.

Nws tuaj yeem kim

AdWords yog ib qho kev lag luam nrov tshaj plaws uas tuaj yeem kim heev yog tias tsis tswj kom raug. Muaj peev xwm thiab tswj koj cov peev nyiaj kom zoo yog qhov tseem ceeb rau kev sib tw ua tiav. Tus thawj tswj hwm tus account zoo tuaj yeem pab koj nrog qhov no. Xyuas kom meej tias koj cov peev nyiaj tshaj tawm yog raws li koj lub hom phiaj kev lag luam.

Siv cov lus tsis zoo los tshem tawm cov ntsiab lus tsis xav tau yuav txuag koj cov peev nyiaj. Los ntawm kev siv cov ntsiab lus tsis zoo, koj yuav txwv tus naj npawb ntawm kev tshaj tawm uas koj tau txais rau qee cov lus tseem ceeb. Qhov no yuav pab koj teb cov neeg siv’ queries zoo dua thiab yog li txuag koj nyiaj. Ntxiv rau, koj yuav siv nyiaj tsawg dua yog tias koj muaj kev tshaj tawm ntxiv.

Nws tuaj yeem ua rau muaj kev paub txog kev lag luam

Muaj ntau txoj hauv kev los ua kom muaj kev paub txog hom npe. Ib qho txiaj ntsig zoo tshaj plaws yog los ntawm kev tsim cov kev pabcuam xa mus. Lub hom phiaj ntawm qhov kev pab cuam no yog kom tau txais cov neeg siv khoom los qhia koj txoj kev lag luam rau lawv cov phooj ywg thiab tsev neeg. Koj tuaj yeem ua qhov no los ntawm kev siv cov khoom plig txhawb nqa. Cov khoom plig no feem ntau muaj txiaj ntsig los yog ntxim nyiam, thiab lawv tawm qhov kev xav mus ntev rau kev cia siab. Lawv kuj ua rau nws yooj yim rau nco ntsoov koj hom.

Lwm txoj hauv kev los txhawb kev paub txog kev lag luam yog los ntawm cov ntsiab lus. Koj tuaj yeem tsim cov ntawv blog thiab cov ntsiab lus hais txog koj cov khoom thiab cov kev pabcuam thiab suav nrog cov ntaub ntawv tseem ceeb los pab koj cov neeg tuaj saib kom paub txog koj lub lag luam. Cov lus tseem ceeb no yuav tsum phim cov neeg tshawb nrhiav thaum lawv pib lawv txoj kev yuav khoom lossis kawm ntxiv txog koj cov khoom. Koj tuaj yeem siv cov cuab yeej zoo li Ahrefs, SEMrush, thiab Moz Keyword Explorer los txiav txim cov ntsiab lus uas cuam tshuam rau koj cov neeg tuaj saib.

Organic social media kuj yog ib txoj hauv kev zoo los txhawb kev paub txog kev lag luam. Koj yuav tsum tsim cov ntsiab lus zoo uas ua rau muaj kev xav hauv koj cov thwjtim. Koj cov ntsiab lus hauv social media yuav tsum muaj txiaj ntsig rau lawv lub neej. Muab cov qauv dawb yog ib txoj hauv kev zoo los ua kom muaj kev paub txog hom khoom. Nws tseem yog ib qho tseem ceeb los tsim kev sib koom tes nrog lwm lub npe nrog cov hom phiaj zoo sib xws. Kev koom tes nrog lwm lub npe yuav pab ob lub tuam txhab ncav cuag ntau tus neeg thiab nce kev ntseeg siab ntawm lawv cov neeg tuaj saib.

Ib txoj hauv kev kom paub txog hom lag luam yog tsim cov ntsiab lus los ntawm kev yees duab. Los ntawm kev siv video, koj tuaj yeem nce koj cov neeg saib’ mloog spans thiab tsim kom muaj tus nqi siab dua ntawm hom kev paub. Cov neeg nrhiav cov ntsiab lus video uas muaj cov ntsiab lus tiag. Koj tuaj yeem siv cov neeg ua haujlwm hauv tsev lossis cov peev txheej los tsim cov yeeb yaj kiab, thiab cov yeeb yaj kiab no tuaj yeem dhau los ua cov neeg muaj suab npe nrov uas pab nthuav tawm kev paub txog hom lag luam zoo.

Nws tuaj yeem nce kev hloov pauv

Thaum koj siv Adwords rau koj lub lag luam online, koj yuav tsum tau saib xyuas qhov zoo ntawm kev hloov dua siab tshiab. Yog tias koj tus nqi hloov pauv tsawg, muaj ntau yam uas koj tuaj yeem ua tau los txhim kho nws. Ib qho ntawm thawj yam uas koj tuaj yeem ua tau yog ncav cuag cov neeg tuaj saib dav dua. Los ntawm kev ua qhov no, koj tuaj yeem pom hom kev tshaj tawm twg zoo tshaj plaws. Koj tseem tuaj yeem siv qhov Enhanced CPC feature kom tau twv mus txog 30% siab dua rau cov ntsiab lus uas ua rau kev hloov pauv.

Ib qho teeb meem loj tshaj plaws uas ntau lub lag luam hauv online muaj yog tias lawv muaj sijhawm tsawg los rub cov neeg siv. Qhov tseem ceeb yog ua kom lub sij hawm feem ntau koj yuav tsum tau kos cov neeg siv. Koj yuav tsum tsim cov nplooj ntawv tsaws uas tau teb thiab kho rau cov ntsiab lus sib txawv. Qhov no yuav pab koj lub vev xaib ua haujlwm zoo dua ntawm txhua yam khoom siv, txo qhov poob qis, thiab tsim txoj kev muaj zog rau kev hloov dua siab tshiab. Adwords tuaj yeem ua tau zoo tshwj xeeb yog tias koj tsim cov nplooj ntawv hauv mobile.

Qhov kev pab cuam AdWords tso cai rau cov neeg tshaj tawm tso rau kev tshaj tawm rau ntau yam khoom lossis kev pabcuam. Feem ntau, advertisers siv tus qauv them-ib-nias. Txawm li cas los, lawv kuj tuaj yeem siv lwm txoj kev sib tw, xws li tus nqi-ib-kev xav lossis tus nqi-ib-tau txais. AdWords kuj tso cai rau cov neeg siv los tsom rau cov neeg tuaj saib tshwj xeeb. Ntxiv rau, Cov neeg siv khoom siab heev tuaj yeem siv ntau cov cuab yeej lag luam, suav nrog cov ntsiab lus tsim thiab qee hom kev sim.

Nqi ib nias

Tus nqi ib nias rau Adwords yog ib qho kev ntsuas tseem ceeb kom taug qab thaum tsim kev lag luam. Nws tuaj yeem sib txawv nyob ntawm ntau yam, suav nrog qhov zoo ntawm koj cov lus tseem ceeb, ad ntawv, thiab nplooj ntawv tsaws. Txawm li cas los, muaj ntau txoj hauv kev los txhim kho koj qhov kev twv rau qhov zoo tshaj plaws ROI.

Ib txoj hauv kev los txo koj cov nqi ib nyem yog txhawm rau txhim kho cov qhab nia zoo ntawm koj qhov kev tshaj tawm. Google siv tus qauv hu ua CTR los txiav txim qhov zoo. Yog tias koj CTR siab, Nws qhia rau Google tias koj cov ntawv tshaj tawm muaj feem cuam tshuam rau cov neeg tuaj xyuas cov lus nug. Cov qhab-nees zoo tuaj yeem txo koj tus nqi ib nyem los ntawm mus txog 50%.

Tus nqi nruab nrab ib nyem rau Adwords nyob ntawm ntau yam, suav nrog koj qhov kev lag luam, hom khoom lossis kev pabcuam koj muab, thiab cov neeg tuaj saib. Piv txwv li, kev sib tham thiab kev lag luam ntawm tus kheej muaj qhov siab tshaj plaws nruab nrab nyem-los ntawm tus nqi, thaum kev lag luam raug cai muaj qhov nruab nrab qis tshaj.

Tus nqi ib nias rau Adwords sib txawv, thiab tuaj yeem ua kom tsawg li $1 los yog siab npaum li $2. Txawm li cas los, muaj ntau lub lag luam uas CPCs siab dua, thiab cov lag luam no muaj peev xwm ua kom pom tseeb CPCs siab vim tias lub neej ntawm lawv cov neeg siv khoom muaj txiaj ntsig siab. Qhov nruab nrab CPC rau cov lus tseem ceeb hauv cov kev lag luam no feem ntau nyob nruab nrab ntawm $1 thiab $2.

Tus nqi ib nias rau Adwords tuaj yeem muab faib ua ob hom sib txawv: flat rate thiab bid raws. Cov tom kawg suav nrog tus tshaj tawm pom zoo them tus nqi rau txhua qhov nyem, thaum yav tas los yog kev kwv yees raws li tus naj npawb ntawm cov qhua. Nyob rau hauv tus qauv taag nqi, ob tus tshaj tawm thiab tus tshaj tawm pom zoo rau ib qho nyiaj tshwj xeeb.

Cov qhab nia zoo

Cov qhab nia zoo yog qhov tseem ceeb ntawm Adwords, kev ntsuas seb koj qhov kev tshaj tawm zoo npaum li cas rau koj cov lus tseem ceeb. Qhov tseem ceeb tshaj koj lo lus tseem ceeb yog, qhov zoo dua koj qhov kev tshaj tawm yuav yog. Thawj kauj ruam hauv kev txhim kho koj cov qhab nia zoo tshaj plaws yog kom nkag siab tias koj daim ntawv tshaj tawm cuam tshuam li cas rau koj cov lus tseem ceeb. Ces, koj tuaj yeem kho cov ntawv hauv koj qhov kev tshaj tawm los txhim kho koj qhov cuam tshuam.

Thib ob, koj cov qhab nias zoo yuav cuam tshuam tus nqi ib nias (CPC). Tus qhab nia qis qis tuaj yeem nce koj CPC, tab sis cov nyhuv tuaj yeem txawv ntawm lo lus tseem ceeb rau lo lus tseem ceeb. Thaum nws tuaj yeem nyuaj rau pom cov teebmeem tam sim ntawd, cov txiaj ntsig ntawm cov qhab nia Zoo siab yuav tsim lub sijhawm. Qhov qhab nia siab txhais tau tias koj cov lus tshaj tawm tshwm nyob rau hauv peb qhov txiaj ntsig sab saum toj.

AdWords qhov qhab nia zoo yog txiav txim siab los ntawm kev sib xyaw ntawm peb yam. Cov xwm txheej no suav nrog tus nqi tsheb uas koj tau txais los ntawm kev sib tw muab, seb koj yog tus pib, los yog tus neeg siv siab heev. Google muab nqi zog rau cov neeg uas paub lawv ua dab tsi thiab rau txim rau cov neeg uas txuas ntxiv siv cov txuj ci qub.

Muaj cov qhab nia Zoo siab yuav ua rau koj qhov kev tshaj tawm pom tau thiab ua rau nws ua tau zoo. Nws tseem tuaj yeem pab txhawb kev ua tiav ntawm koj txoj kev sib tw thiab txo tus nqi ib nyem. Los ntawm kev nce koj cov qhab nia Zoo, koj tuaj yeem tshaj tawm cov neeg sib tw siab. Txawm li cas los, yog tias koj cov qhab nias zoo qis, nws tuaj yeem tsim kev puas tsuaj rau koj lub lag luam.

Muaj peb yam uas cuam tshuam rau koj cov qhab nia Zoo thiab kev txhim kho tag nrho peb ntawm lawv yuav txhim kho koj qhov qeb duas hauv kev tshaj tawm. Thawj qhov tseem ceeb yog ad luam ntawv zoo. Nco ntsoov tias koj qhov kev tshaj tawm cuam tshuam rau koj cov lus tseem ceeb thiab nyob ib puag ncig los ntawm cov ntawv nyeem. Qhov thib ob yam yog nplooj tsaws. Google yuav muab cov qhab nia zoo dua rau koj yog tias koj qhov kev tshaj tawm nplooj ntawv tsaws muaj cov ntaub ntawv cuam tshuam.

Hom kev sib tw

Hom kev sib tw hauv Adwords tso cai rau cov neeg tshaj tawm los tswj lawv cov kev siv nyiaj thiab ncav cuag cov neeg tuaj saib. Hom kev sib tw yog siv thoob plaws yuav luag txhua qhov kev tshaj tawm them nyiaj hauv internet, suav nrog Yahoo!, Microsoft, thiab Bing. Qhov tseeb ntau hom kev sib tw yog, qhov siab dua qhov hloov dua siab tshiab thiab rov qab los ntawm kev nqis peev. Txawm li cas los, qhov ncav cuag ntawm kev tshaj tawm uas siv cov ntsiab lus sib luag yog me dua.

Txhawm rau nkag siab yuav ua li cas kom phim koj cov lus tseem ceeb rau koj txoj kev sib tw, thawj saib cov ntaub ntawv tshawb fawb. Cov ntawv ceeb toom no qhia koj cov ntsiab lus uas tib neeg tshawb nrhiav ua ntej nyem rau ntawm koj qhov kev tshaj tawm. Cov ntawv ceeb toom no kuj teev cov “phim hom” rau txhua lo lus tshawb nrhiav. Qhov no tso cai rau koj hloov pauv thiab ua kom zoo rau cov ntsiab lus zoo tshaj plaws. Kuj, nws tuaj yeem pab koj txheeb xyuas cov ntsiab lus tsis zoo thiab tshem tawm lawv ntawm koj qhov kev sib tw.

Xaiv hom kev sib tw yog qhov tseem ceeb ntawm kev ua kom zoo dua koj qhov phiaj xwm AdWords. Koj yuav tsum ua tib zoo xav txog koj lub hom phiaj phiaj xwm phiaj xwm thiab cov peev nyiaj uas koj tau teem rau kev sib tw. Koj yuav tsum coj mus rau hauv tus account cov yam ntxwv ntawm koj ad thiab optimize nws raws li lawv. Yog tias koj tsis paub meej txog hom kev sib tw twg los siv, koj tuaj yeem sab laj nrog tus kws tshaj lij.

Hom kev sib tw ua ntej hauv Adwords yog qhov sib tw dav, uas txhais tau hais tias kev tshaj tawm yuav tshwm sim ntawm kev tshawb nrhiav cov lus thiab kab lus zoo ib yam li koj li. Qhov kev xaiv no tseem tso cai rau koj suav nrog cov lus sib piv thiab sib txawv ntawm koj cov ntsiab lus tseem ceeb hauv koj qhov kev tshaj tawm. Qhov no txhais tau tias koj yuav tau txais kev tshoov siab ntau dua, tab sis koj yuav tau txais kev khiav qis dua.

Dhau li ntawm kev sib tw dav, koj tuaj yeem xaiv kab lus sib tw. Cov lus sib tw yuav tso cai rau koj tsom rau cov neeg tuaj saib me me, uas txhais tau hais tias koj qhov kev tshaj tawm yuav tshwm sim hauv kev tshawb nrhiav ntau dua. Qhov sib txawv, Kev sib tw dav tuaj yeem tsim kev tshaj tawm uas tsis cuam tshuam rau cov ntsiab lus ntawm koj lub vev xaib.

Adwords account keeb kwm

Kom nkag siab tias koj qhov phiaj xwm Adwords tau hloov pauv li cas, Nws yog ib qho tseem ceeb kom muaj ib tug account keeb kwm. Google muab qhov tshwj xeeb no rau nws cov neeg siv, yog li koj tuaj yeem pom qhov hloov pauv thiab thaum twg. Cov keeb kwm hloov pauv kuj tseem tuaj yeem pab txheeb xyuas qhov laj thawj tom qab qhov kev hloov pauv sai sai hauv koj qhov kev sib tw. Txawm li cas los, nws tsis yog qhov hloov pauv rau kev ceeb toom tshwj xeeb.

AdWords cov cuab yeej hloov keeb kwm yog nyob hauv Cov Cuab Yeej & Analysis Tab. Thaum koj tau nruab nws, nias “Hloov keeb kwm” saib tag nrho cov kev hloov pauv tau ua rau koj tus account. Ces, xaiv lub sijhawm. Koj tuaj yeem xaiv ib hnub lossis ib lub lim tiam, los yog xaiv ib hnub twg.

Rov ua dua

Re-targeting tuaj yeem siv los tsom cov neeg siv raws li lawv cov kev ua hauv koj lub vev xaib. Piv txwv li, koj tuaj yeem tsom cov neeg tuaj saib uas tau pom ib qho kev tshaj tawm ntawm koj qhov home page. Koj tuaj yeem siv cov txheej txheem no los xa cov neeg tuaj saib mus rau nplooj ntawv tsaws uas zoo rau cov khoom lossis cov kev pabcuam uas lawv nyiam. Ib yam li ntawd, Koj tuaj yeem rov ua dua cov neeg siv raws li lawv cov kev cuam tshuam nrog koj cov emails. Cov neeg uas qhib thiab nyem qhov txuas hauv koj cov emails feem ntau nyiam koj hom ntau dua li cov uas tsis ua.

Tus yuam sij rau kev ua tiav rov ua tiav yog kom nkag siab tias koj cov neeg tuaj saib yuav ua li cas. Los ntawm kev nkag siab cov yam ntxwv ntawm koj cov neeg tuaj saib, koj tuaj yeem tsom cov pab pawg tshwj xeeb nrog Adwords tshaj tawm. Cov kev tshaj tawm no yuav tshwm sim hauv cov vev xaib thoob plaws Google Display Network, uas tso cai rau koj mus cuag ntau tus neeg. Piv txwv li, yog tias koj lub vev xaib caters rau menyuam yaus, koj tuaj yeem tsim ib ntu pej xeem thiab siv qhov ntawd txhawm rau txhawm rau rov ua cov phiaj xwm tshaj tawm ntawm cov menyuam yaus lub vev xaib.

Kev tshaj tawm rau kev rov ua lub hom phiaj tuaj yeem siv cov ncuav qab zib los taug qab qhov chaw ntawm tus qhua tshiab. Cov ntaub ntawv no tau sau los ntawm Google lub hom phiaj rov ua dua tshiab. Nws tseem tuaj yeem siv cov ntaub ntawv tsis qhia npe txog kev saib tus cwj pwm ntawm cov neeg tuaj saib yav dhau los los tso tawm cov tshaj tawm uas cuam tshuam nrog cov khoom uas tus neeg siv tau saib.

Lwm txoj hauv kev los siv rov ua lub hom phiaj yog los ntawm kev tshaj xov xwm. Facebook thiab Twitter yog ob lub social media platforms nrov rau qhov no. Facebook yog ib qho cuab yeej zoo rau kev tsim thiab tsim kho. Twitter tau dhau lawm 75% ntawm nws cov neeg siv ntawm cov khoom siv mobile, yog li nco ntsoov ua kom koj tshaj tawm hauv xov tooj ntawm tes. Rov ua hom phiaj nrog Adwords yog txoj hauv kev muaj zog los ntes koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom.

Yog tias koj yog SaaS khoom lossis SaaS tuam txhab, ces Adwords tuaj yeem yog txoj hauv kev zoo los txhawb kev loj hlob. Adwords tso cai rau koj los tsim kev tshaj tawm rau koj cov khoom lossis kev pabcuam, thiab koj tuaj yeem tsim kev sib tw yooj yim hauv feeb. Tom qab ntawd koj tuaj yeem xa nws mus rau kev tshuaj xyuas, thiab koj qhov kev tshaj tawm tuaj yeem nyob hauv ob peb hnub. Lossis koj tuaj yeem ntiav ib lub koom haum PPC tshaj lij los tsim kev tshaj tawm rau koj lub lag luam uas yuav txhawb kev loj hlob. Lawv tseem yuav sau cov lus qhia pub dawb rau koj.

Keywords nrog siab nrhiav ntim

Thaum koj xav tau lub hom phiaj dav dav, koj yuav xav xav txog ib lo lus tseem ceeb nrog kev tshawb nrhiav siab. Ib lo lus tseem ceeb dav yuav pab koj tau txais kev nthuav tawm ntau dua thiab xa ntau cov tsheb mus rau koj lub vev xaib. Txawm li cas los, nco ntsoov tias kev tshawb nrhiav cav tsis yog ib txwm muaj tseeb. Qhov no txhais tau hais tias qhov kev tshawb nrhiav siab ntim lo lus tseem ceeb yuav muaj kev sib tw ntau dua thiab yog li ntawd, qhov pom zoo bid yuav siab dua. Qhov no yog vim li cas nws tseem ceeb heev kom nrhiav tau ib lo lus tseem ceeb uas tsis sib tw dhau thiab yuav tsis siv koj cov peev nyiaj feem ntau.

Hmoov zoo, muaj ob peb txoj hauv kev los nrhiav cov ntsiab lus nrog kev tshawb nrhiav siab. Ua ntej, koj tuaj yeem saib cov ntawv tshawb fawb txhua hli. Qee lo lus tseem ceeb muaj qhov loj loj hauv kev tshawb nrhiav ib puag ncig lub Kaum Hli thiab Kaum Ob Hlis. Lwm lub hlis tej zaum yuav muaj kev tshawb nrhiav tsawg. Qhov no txhais tau tias koj yuav tsum npaj koj cov ntsiab lus raws li lub xyoo. Lwm txoj hauv kev los nrhiav cov ntsiab lus nrog kev tshawb nrhiav siab yog siv Google Trends cov ntaub ntawv lossis cov ntaub ntawv Clickstream los txiav txim siab lawv qhov chaw..

Thaum koj paub tias cov ntsiab lus twg yog qhov siab hauv kev tshawb nrhiav, koj tuaj yeem pib ntsuas lawv rau lawv qhov cuam tshuam. Ib lo lus tseem ceeb tshawb nrhiav siab muaj qhov ua tau zoo tshaj plaws ntawm kev tsim tsheb, thaum lub ntsiab lus uas tsis muaj ntim yuav tau txais kev tsheb me me. Qhov zoo, koj cov lus tseem ceeb yuav tsum tau tsom mus rau cov hom neeg uas tab tom nrhiav rau koj cov khoom tshwj xeeb lossis kev pabcuam. Txoj kev no, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm yuav nyiam cov neeg tuaj saib zoo.

Ntxiv nrog rau kev tshawb nrhiav siab, koj yuav tsum xav txog qhov kev sib tw ntawm ib lo lus tseem ceeb. Cov ntsiab lus tseem ceeb nrog qhov ntim qis dua yog qhov yooj yim dua rau qeb duas thiab muaj kev sib tw qis dua. Qhov no yog ib qho tseem ceeb yog tias koj xav nyiam coob tus neeg tuaj xyuas tshiab. Nws tseem tsim nyog xav txog qhov tseeb tias cov ntsiab lus tshawb fawb ntau dua yuav xav tau ntau lub sijhawm thiab kev siv zog kom mus txog qib siab..

Moz Keyword Explorer yog ib qho cuab yeej zoo siv los tshuaj xyuas kev sib tw ntawm cov ntsiab lus. Nws yog pub dawb rau siv thiab los nrog Moz Pro suite. Yog tias koj tab tom nrhiav rau cov cuab yeej tshawb xyuas cov lus tseem ceeb tshaj plaws, qhov no yuav yog qhov kev xaiv zoo tshaj plaws rau koj. Nws muab ib qho kev qhia paub txog kev sib tw lo lus tseem ceeb npaum li cas thiab qhia lwm cov ntsiab lus tseem ceeb. Nws kuj qhia tau hais tias muaj cai tswj hwm thiab nplooj ntawv cov qhab nia rau cov ntsiab lus siab.

Broad match tso cai rau koj mus cuag cov neeg tuaj saib widest

Thaum nws los txog rau cov ntsiab lus ntawm Google Adwords, broad match yog qhov teeb meem. Qhov no tso cai rau koj mus cuag cov neeg tuaj saib dav tshaj plaws. Txawm li cas los, Qhov teeb meem nrog kev sib tw dav yog tias koj tsis tuaj yeem tsom koj cov neeg tuaj saib thiab. Ntxiv rau, nws tuaj yeem nkim ntau ntawm koj cov peev nyiaj.

Txhawm rau txo koj cov neeg tuaj saib, koj tuaj yeem siv cov lus sib tw. Qhov kev xaiv no yuav tso cai rau koj siv ntau yam kev hloov pauv ntawm koj cov lus tseem ceeb, xws li qhov sib txawv ze ntawm koj lo lus tseem ceeb lossis kab lus uas los ua ntej lossis tom qab koj kab lus. Qhov teeb tsa no tseem yuav tshem tawm qhov muaj peev xwm ntawm kev tshaj tawm qhia rau cov lus tshawb nrhiav tsis cuam tshuam.

Lwm qhov kev txiav txim siab tseem ceeb thaum nws los txog rau lo lus tseem ceeb sib piv yog pes tsawg qhov kev hloov pauv ntawm koj lo lus tseem ceeb yuav tshwm sim hauv kev tshaj tawm. Kev sib tw dav yog qhov chaw pib ntawm Google Adwords thiab yuav qhia koj cov lus tshaj tawm rau txhua qhov kev hloov pauv ntawm cov kab lus tseem ceeb. Hom kev sib tw lo lus tseem ceeb no yuav nkim nyiaj ntau los ntawm kev tshaj tawm rau cov lus sib piv thiab sau tsis raug, uas tsis yog hom phiaj. Kev sib tw dav kuj yog ib qho ntawm cov ntsiab lus tseem ceeb tshaj plaws kev sib tw. Nws ua rau koj ncav cuag qhov loj tshaj plaws, tab sis nws tuaj yeem cuam tshuam tsis zoo rau koj qhov kev nyem-los ntawm tus nqi.

Lwm qhov zoo dua ntawm kev sib tw dav yog tias nws tsis tshua muaj kev sib tw ntau dua li kev sib tw nqaim. Broad match keywords kuj yog vague heev, uas txhais tau tias lawv tuaj yeem ncav cuag cov neeg uas tsis xav tau koj cov kev pabcuam. Piv txwv li, yog tias koj muaj lub tuam txhab kev lag luam digital auditing, koj tuaj yeem ranked rau cov ntsiab lus dav dav “kev lag luam digital.” Qhov no yuav tso cai rau koj cov lus tshaj tawm mus txog cov neeg uas tab tom nrhiav rau digital marketing videos thiab software.

Nkag siab txog cov ntsiab lus sib tw yuav txuag koj nyiaj thiab pab koj nrhiav cov ntaub ntawv pab. Cov ntsiab lus dav dav feem ntau tsis tshua pom thiab muaj cov qhab nia qis dua, tab sis lawv nqa cov tsheb ntau tshaj plaws. Broad match keywords tsis tshua meej, tab sis lawv kuj yuav muaj CPC qis dua. Txhawm rau kom tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj npib, siv cov lus tseem ceeb ntawm cov ntsiab lus dav dav uas sib txuas cov ntsiab lus zoo nrog cov kab lus lossis cov ntsiab lus sib luag.

Kev sib tw dav yog qhov kev xaiv zoo tshaj plaws thaum koj xav mus cuag cov neeg tuaj saib dav tshaj plaws. Nws tsis siv sijhawm ntev los teeb tsa thiab tuaj yeem hloov rov qab yam tsis muaj cov ntaub ntawv hiccups. Ntxiv mus, nws muab koj ntau dua kom ncav cuag cov neeg tuaj saib sib txawv.

Nqi ib nias

Tus nqi ib nias rau Adwords tshaj tawm tuaj yeem sib txawv heev nyob ntawm koj qhov kev lag luam. Rau feem ntau cov ntsiab lus, koj yuav them ib ncig $1 rau $2 ib nias. Txawm li cas los, CPCs tuaj yeem siab dua hauv qee qhov kev lag luam, xws li kev pabcuam raug cai. Piv txwv li, tus nqi ib nias rau cov kev pabcuam raug cai tuaj yeem ncav cuag $50 ib nias, thaum tus nqi rau kev mus ncig thiab kev tos txais qhua yog tsawg li $0.30. Txawm li cas los, Nws yog qhov zoo tshaj plaws los coj koj ROI rau hauv tus account ua ntej siv Adwords phiaj los nqis tes.

Rau cov neeg tshaj tawm, tus nqi ib nias rau Adwords yog txiav txim los ntawm hom khoom lossis kev pabcuam koj muab. Yog koj muag ib $15 e-commerce khoom, ces nws yuav tsis tsim nyog them $20 ib nias. Txawm li cas los, yog tias koj muag ib $5,000 kev pabcuam, tus nqi ib nias rau koj qhov kev tshaj tawm tuaj yeem siab npaum li $50 ib nias.

Tus nqi ib nias rau Adwords yog feem pua ​​​​ntawm cov nyiaj tau los ntawm txhua qhov nyem. Nws txawv nyob ntawm seb hom khoom tshaj tawm thiab tus tshaj tawm tus nqi daim npav. Feem ntau, qhov khoom muaj nqis dua, tus nqi siab dua ib nias. Nws tuaj yeem sib tham tus nqi qis dua nrog koj tus tshaj tawm, tshwj xeeb tshaj yog tias koj ua haujlwm ntawm daim ntawv cog lus mus sij hawm ntev.

Adwords tso cai rau koj siv cov qauv sib txawv, suav nrog dynamic hloov dua siab tshiab nrhiav thiab CPC twv. Qhov twg yog qhov kev sib tw uas koj xaiv yuav nyob ntawm koj lub hom phiaj kev sib tw tag nrho. Siv CPC kev twv rau koj qhov kev tshaj tawm tuaj yeem ua rau koj qhov kev hloov pauv, thaum dynamic hloov dua siab tshiab mus txog qhovtwg yuav tsav koj impressions.

Tus nqi ib nias rau Adwords tsis tas, thiab kev hloov pauv raws sijhawm. Cov ntaub ntawv tshiab muaj nyob ntawm SECockpit. Hauv cov khoom siv mobile, tus nqi CPC yog qhia nyob rau hauv ib kem hu ua “Nruab Nrab CPC”. Google thov tias kab ntawv no yog qhov tseeb dua li qub Cov Ntsiab Lus Tseem Ceeb, yog li CPC qhov tseem ceeb yuav txawv me ntsis hauv SECockpit.

Thaum lub siab CPC txhais tau tias koj tau them ntau heev rau txhua qhov nias, Nws kuj tseem tuaj yeem txhais tau tias koj qhov kev tshaj tawm tsis cuam tshuam nrog koj cov neeg tuaj saib thiab koj yuav tsum hloov koj lub hom phiaj phiaj xwm. Hloov pauv, CPC qis txhais tau tias koj tau txais ntau qhov nyem rau koj cov peev nyiaj. Nyob ntawm koj lub tuam txhab cov hom phiaj, koj tuaj yeem kho koj CPC raws li koj lub hom phiaj Rov qab los ntawm Kev Lag Luam.

Cov qhab nia zoo

Adwords’ Cov qhab nia zoo yog qhov tseem ceeb hauv kev txiav txim siab qhov chaw ntawm koj qhov kev tshaj tawm thiab tus nqi ib nyem (CPC) uas koj yuav them. Qhov qhab nia siab txhais tau tias koj cov lus tshaj tawm yuav nyiam cov tsheb khiav zoo thiab hloov pauv tau zoo. Muaj ntau yam uas cuam tshuam rau qhov qhab nia no. Thaum CTR yog ib qho tseem ceeb tshaj plaws, muaj ntau lwm tus los xav txog thiab.

Koj qhov kev tshaj tawm cov qhab nia zoo yog qhov kev xav ntawm koj lub vev xaib thiab hom kev tshaj tawm koj tau khiav. Muaj cov qhab nia zoo dua yuav txhais tau tias koj cov lus tshaj tawm muaj feem cuam tshuam thiab pab tau rau koj cov neeg tuaj saib. Kev nce koj cov qhab nia zoo yuav pab koj nce koj qhov kev tshaj tawm qib.

Kev tshaj tawm uas muaj cov qhab nia zoo dua yuav raug tso tawm ntau dua ntawm nplooj ntawv tshawb fawb cav. Ntxiv rau, qhov qhab nia zoo tuaj yeem ua rau muaj kev tshaj tawm ntau dua, ua rau koj qhov kev tshaj tawm pom ntau dua rau koj cov neeg tuaj saib. Qhov no tuaj yeem ua rau tus nqi qis dua ib nyem thiab ntau dua kev sib tw ua tiav.

Txhawm rau txhim kho koj cov qhab nia Zoo, xyuas kom meej tias koj daim ntawv luam muaj feem xyuam rau koj cov lus tseem ceeb. Cov ntawv tshaj tawm uas tsis cuam tshuam yuav tuaj yeem ua rau cov neeg siv dag zog. Qhov zoo, daim ntawv tshaj tawm yuav tsum muaj feem xyuam thiab catchy, tsis straying deb dhau txoj kev. Ntxiv rau, nws yuav tsum nyob ib puag ncig los ntawm cov ntawv tseem ceeb uas phim cov ntsiab lus. Los ntawm kev ua qhov no, koj yuav tuaj yeem xyuas kom meej tias qhov kev tshaj tawm tau txais kev cuam tshuam ntau tshaj plaws.

Koj qhov kev tshaj tawm Cov qhab nia Zoo yog ib qho tseem ceeb tshaj plaws hauv kev txiav txim siab koj qhov kev tso npe tso rau ntawm cov txiaj ntsig tshawb fawb. Qhov kev ntsuam xyuas no yog nyob ntawm ntau yam, suav nrog koj cov ntawv tshaj tawm, lo lus tseem ceeb haum, thiab tsaws nplooj ntawv ntsig txog. Yog tias koj qhov kev tshaj tawm tau txais cov qhab nia Zoo, nws yuav tsum tshwm sim ntawm nplooj thib ob lossis thib peb ntawm nplooj ntawv tshawb fawb.

Cov nplooj ntawv tsaws kuj ua lub luag haujlwm tseem ceeb hauv kev hloov pauv. Nplooj tsaws uas tsis muaj qhov chaw dawb thiab tsis khoom nrog cov xim yuav ua rau cov neeg tuaj saib tawm ntawm nplooj ntawv. Txhawm rau txhim kho tus nqi hloov dua siab tshiab, koj nplooj ntawv tsaws yuav tsum luv, laser tsom, thiab tsis muaj kev cuam tshuam ntau dhau.

Adwords yog lub cuab yeej muaj zog los txhawb koj lub vev xaib. Nws tuaj yeem tsav ntau txhiab tus neeg tuaj saib tshiab rau koj qhov chaw hauv ib feeb. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tsum xaiv cov ntsiab lus zoo thiab hom kev sib tw. Cia peb saib qee cov lus qhia uas koj tuaj yeem siv los txhim kho koj txoj kev sib tw. Piv txwv li, yog tias koj tab tom nrhiav ntiav engineers tshiab, koj tuaj yeem siv nplooj ntawv tsaws thiab AdWords phiaj xwm phiaj xwm rau cov neeg tab tom nrhiav engineers.

Tshawb nrhiav lo lus tseem ceeb

Kev tshawb fawb lo lus tseem ceeb yog ib feem tseem ceeb ntawm kev lag luam online. Nws pab txheeb xyuas cov lag luam muaj txiaj ntsig thiab kev tshawb nrhiav lub hom phiaj los txhim kho kev ua tiav ntawm kev them nyiaj ib-nias cov phiaj xwm tshaj tawm. Siv Google AdWords ad builder, cov lag luam tuaj yeem xaiv cov ntsiab lus zoo tshaj plaws los txhim kho lawv cov kev tshaj tawm. Lub hom phiaj kawg yog tsim kom muaj kev txaus siab rau cov neeg uas tab tom nrhiav yam lawv yuav tsum muaj.

Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog kom paub koj cov neeg tuaj saib. Koj yuav tsum txiav txim siab seb hom ntsiab lus uas koj cov neeg tuaj saib yuav nrhiav thiab lawv siv internet li cas los txiav txim siab. Xav txog lawv lub hom phiaj nrhiav, piv txwv, kev lag luam lossis cov ntaub ntawv. Kuj, tshawb xyuas qhov cuam tshuam ntawm cov ntsiab lus sib txawv. Ntxiv rau, koj tuaj yeem paub seb qee cov ntsiab lus tseem ceeb cuam tshuam rau koj lub xaib dua li lwm tus.

Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau kev txiav txim siab cov lus raug siv los txhawb koj lub vev xaib. Kev tshawb fawb lo lus tseem ceeb yuav muab tswv yim rau koj los txhim kho koj lub xaib. Nws tseem ceeb heev kom xav txog koj lub hom phiaj cov neeg tuaj saib qhov kev txaus siab thiab cov ntsiab lus mob. Los ntawm kev nkag siab txog lawv cov kev xav tau, koj tuaj yeem tsim cov tswv yim raws li cov kev xav tau ntawd.

Google's AdWords lo lus tseem ceeb npaj muaj ntau yam los pab koj nrog koj qhov kev tshawb fawb lo lus tseem ceeb. Nws tuaj yeem pab koj tsim kev tshaj tawm thiab luam tawm rau koj lub vev xaib. Nws yog pub dawb rau siv thiab tsuas yog xav tau Google AdWords account thiab txuas rau nws. Nws kuj tseem pab koj txheeb xyuas cov ntsiab lus tshiab uas koj cov neeg tuaj saib lub hom phiaj yuav nrhiav.

Kev tshawb fawb lo lus tseem ceeb rau Adwords suav nrog kev tshawb fawb txog cov ntsiab lus sib tw. Cov lus tseem ceeb yog ntau tshaj ib lo lus; lawv tuaj yeem ua cov kab lus lossis txawm tias sib xyaw ntawm cov lus. Thaum tsim cov ntsiab lus rau koj qhov chaw, sim siv cov lus tseem ceeb ntev. Cov ntsiab lus ntev-tails yuav pab koj kom tau lub hom phiaj kev tsheb khiav ib hlis tom qab lub hli. Kom paub seb lo lus tseem ceeb puas muaj nqis, koj tuaj yeem tshawb xyuas qhov ntim nrhiav thiab Google Trends.

Kev sib tw ntawm cov cim kev lag luam

Kev twv ntawm cov ntsiab lus lag luam hauv AdWords yog qhov teeb meem raug cai. Nyob ntawm lub teb chaws uas koj tab tom npaj, Cov ntsiab lus lag luam tuaj yeem ua txhaum cai hauv cov ntawv tshaj tawm. Feem ntau, trademarked keywords yuav tsum tau zam, tab sis muaj qee qhov kev zam. Cov vev xaib xov xwm thiab cov neeg muag khoom tuaj yeem siv tau cov ntsiab lus no.

Ua ntej, koj yuav tsum xav txog koj qhov kev nyiam ua lag luam. Piv txwv li, puas yog koj txaus siab muab koj cov neeg sib tw ua qhov tsis ncaj ncees? Yog li ntawd, koj yuav tsum tsis txhob twv rau cov neeg sib tw’ trademarked keywords. Ua li no tuaj yeem ua rau muaj kev sib foob ua txhaum cai. Nws tseem yuav ua rau nws zoo li koj cov neeg sib tw tau thov cov ntsiab lus no.

Yog tias koj tus neeg sib tw siv lub cim lag luam ntawm koj cov lus tseem ceeb, koj tuaj yeem ua ntawv tsis txaus siab nrog Google. Tab sis, koj yuav tsum nco ntsoov tias koj tus neeg sib tw tshaj tawm yuav raug kev txom nyem los ntawm koj qhov kev tsis txaus siab, uas yuav txo koj cov qhab nia zoo thiab nce koj tus nqi-ib-nias. Txawm phem dua, koj tus neeg sib tw yuav tsis txawm paub tias lawv tab tom twv ntawm cov khoom lag luam. Yog li ntawd, tej zaum lawv yuav txaus siab txais lo lus tsis zoo xwb.

Nws tsis yog qhov txawv uas pom tus neeg sib tw lub npe nrov nrov hauv koj qhov kev tshaj tawm. Kev twv ntawm lawv lub npe tseem yog lub tswv yim zoo yog tias koj xav tsom mus rau lawv lub khw. Qhov no yuav pab koj nce koj lub hom phiaj kev pom thiab txhim kho koj qhov muag. Yog tias koj tus neeg sib tw cov cim lag luam lo lus tseem nrov, koj tuaj yeem xaiv los twv rau lub sijhawm ntawd. Txoj hauv kev zoo tshaj plaws los xyuas kom meej tias koj cov lus tshaj tawm pom los ntawm koj cov neeg tuaj saib lub hom phiaj yog los qhia koj qhov kev muag khoom tshwj xeeb (USP).

Nyem-los ntawm tus nqi

Thaum koj khiav lub phiaj xwm AdWords ua tiav, koj xav kom muaj peev xwm ntsuas tus naj npawb ntawm cov neeg uas nyem rau ntawm koj qhov kev tshaj tawm. Cov txheeb cais no muaj txiaj ntsig zoo rau kev sim koj cov kev tshaj tawm thiab rov ua haujlwm dua yog tias tsim nyog. Koj tseem tuaj yeem ntsuas koj qhov kev sib tw ua tau zoo los ntawm kev taug qab pes tsawg tus neeg rub koj cov ntsiab lus. Tus nqi siab rub tawm yog ib qho kev txaus siab siab, uas txhais tau tias muaj peev xwm muag tau ntau dua.

Qhov nruab nrab Google Ads Click-dhau tus nqi (CTR) yog 1.91% ntawm kev tshawb nrhiav network, thiab 0.35% ntawm cov zaub network. Rau kev tshaj tawm cov phiaj xwm los tsim qhov zoo tshaj plaws rov qab los ntawm kev nqis peev, koj xav tau CTR siab. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias koj lub AdWords CTR yog xam los ntawm kev faib cov naj npawb ntawm cov kev xav los ntawm tus naj npawb ntawm clicks.. Piv txwv li, ib CTR 5% txhais tau tias tsib tus neeg nyem rau txhua 100 ad impressions. CTR ntawm txhua qhov kev tshaj tawm, npe, los yog lo lus tseem ceeb txawv.

Nyem-los ntawm tus nqi yog ib qho kev ntsuas tseem ceeb vim tias nws cuam tshuam ncaj qha rau koj cov qhab nia Zoo. Feem ntau, koj CTR yuav tsum tsawg kawg 2%. Txawm li cas los, qee qhov kev tshaj tawm yuav ua tau zoo dua lwm tus. Yog tias koj CTR ntau dua qhov no, koj yuav tsum xav txog lwm yam uas cuam tshuam rau koj cov phiaj xwm kev ua tau zoo.

CTR ntawm Google AdWords phiaj los nqis tes nyob ntawm ntau yam. Nws yog ib qho tseem ceeb kom nco ntsoov tias qhov qis CTR yuav rub koj cov qhab nia zoo tshaj tawm, cuam ​​tshuam nws qhov kev tso kawm yav tom ntej. Ntxiv mus, CTRs qis qhia tias tsis muaj qhov cuam tshuam rau tus neeg saib.

CTR siab txhais tau hais tias feem pua ​​​​ntawm cov neeg uas pom koj qhov kev tshaj tawm nyem rau ntawm nws. Muaj tus nqi nias-los ntawm qhov siab pab koj nce koj qhov kev tshaj tawm pom, thiab ua rau kom muaj feem ntawm kev hloov dua siab tshiab.

Nplooj ntawv

Nplooj ntawv tsaws yog ib feem tseem ceeb ntawm Adwords phiaj los nqis tes. Nws yuav tsum muaj cov ntsiab lus uas koj tab tom npaj thiab nyeem tau yooj yim. Nws tseem yuav tsum muaj cov lus piav qhia thiab lub npe, uas yuav tsum tsim ib qho kev tshawb nrhiav snippet. Qhov no yuav pab tau koj tau txais ntau clicks thiab nce kev hloov dua siab tshiab.

Cov neeg uas nyem rau ntawm kev tshaj tawm xav paub ntau ntxiv txog cov khoom lossis kev pabcuam uas txhawb nqa. Nws yog kev dag ntxias kom xa neeg mus rau cov nplooj ntawv sib txawv lossis cov ntsiab lus uas tsis cuam tshuam rau lawv qhov kev tshawb nrhiav. Ntxiv mus, nws tuaj yeem tau txais koj txwv los ntawm kev tshawb fawb xyaw. Piv txwv li, ib tug banner advertisement txhawb ib tug dawb yuag daim ntawv qhia yuav tsum tsis txhob redirect rau ib qhov chaw muag luv nqi electronics. Li no, Nws yog ib qho tseem ceeb los muab cov ntsiab lus tsom rau ntawm nplooj ntawv tsaws.

Ntxiv rau kev hloov cov neeg tuaj saib rau hauv cov neeg siv khoom, nplooj ntawv tsaws ua rau muaj txiaj ntsig zoo rau pawg tshaj tawm lossis lo lus tseem ceeb. Qhov siab dua koj cov nplooj ntawv tsaws, qhov siab dua koj cov qhab nia zoo thiab qhov zoo dua koj qhov phiaj xwm AdWords ua tau zoo. Yog li ntawd, nplooj ntawv tsaws yog ib feem tseem ceeb ntawm txhua lub tswv yim kev lag luam.

Tsim ib nplooj ntawv tsaws uas tau kho kom zoo rau AdWords yog ib kauj ruam tseem ceeb los nce kev hloov pauv. Los ntawm kev koom ua ke ib qho kev tawm-ntsia pop-up, koj tuaj yeem ntes email chaw nyob ntawm cov neeg siv uas tawm hauv koj lub xaib yam tsis tau ua kev yuav khoom. Yog qhov no tshwm sim, Koj tuaj yeem siv qhov pop-up no los rov koom nrog lawv tom qab.

Lwm qhov tseem ceeb rau Adwords tsaws nplooj ntawv yog nws cov lus. Cov ntawv luam yuav tsum phim cov ntsiab lus, ad ntawv, thiab tshawb nrhiav. Nws kuj yuav tsum muaj kev hu kom meej meej.

Kev hloov dua siab tshiab

Teeb tsa Adwords hloov dua siab tshiab nrhiav tau yooj yim. Ua ntej, koj yuav tau txhais cov conversion uas koj xav mus taug qab. Qhov kev hloov dua siab tshiab no yuav tsum muaj feem cuam tshuam rau ib qho kev txiav txim tshwj xeeb uas tus neeg siv siv rau hauv koj lub vev xaib. Piv txwv suav nrog xa daim foos tiv tauj lossis rub tawm ebook dawb. Yog tias koj lub vev xaib feem ntau yog lub vev xaib ecommerce, koj tuaj yeem txhais txhua qhov kev txiav txim uas ua rau kev yuav khoom. Tom qab ntawd koj tuaj yeem teeb tsa tus lej taug qab rau qhov kev txiav txim ntawd.

Kev hloov dua siab tshiab yuav tsum muaj ob txoj cai: Lub Ntiaj Teb Lub Tsev Tag Nrho thiab cov lej hloov pauv. Thawj tus lej yog rau kev hloov pauv lub vev xaib, hos qhov thib ob yog hu xov tooj. Cov cai yuav tsum tau muab tso rau hauv txhua nplooj ntawv kom taug qab. Piv txwv li, yog tias tus qhua nyem rau ntawm koj tus lej xov tooj, cov cai yuav taug qab qhov hloov dua siab tshiab thiab tso saib cov ntsiab lus.

Kev hloov pauv kev taug qab muaj txiaj ntsig zoo rau ntau qhov laj thawj. Nws tuaj yeem pab koj nkag siab koj ROI thiab txiav txim siab zoo dua txog koj qhov kev tshaj tawm. Ntxiv thiab, nws tuaj yeem pab koj siv Smart Bidding cov tswv yim, uas cia li ua kom zoo dua koj cov phiaj xwm raws li cov ntaub ntawv hla cov cuab yeej thiab cov ntaub ntawv hla browser. Thaum koj tau teeb tsa kev hloov dua siab tshiab, koj tuaj yeem pib txheeb xyuas koj cov ntaub ntawv los ntawm kev txheeb xyuas qhov ua tau zoo ntawm koj cov kev tshaj tawm thiab kev tshaj tawm.

AdWords hloov dua siab tshiab taug qab tso cai rau koj kom credit hloov pauv hauv lub sijhawm tshwj xeeb, uas tuaj yeem yog ib hnub lossis ib hlis. Qhov no txhais tau hais tias yog ib tug neeg nyem rau ntawm koj qhov kev tshaj tawm thiab yuav ib yam dab tsi hauv thawj peb caug hnub, qhov kev tshaj tawm yuav raug muab tso rau hauv kev lag luam.

Adwords Conversion taug qab ua haujlwm los ntawm kev koom nrog Google Analytics thiab AdWords. Txoj cai hloov dua siab tshiab tuaj yeem siv ncaj qha los ntawm kev teeb tsa tsab ntawv lossis los ntawm Google Tag Manager.

Yog tias koj nyob hauv kev lag luam ntiav engineers, ib nplooj ntawv tsaws thiab Adwords phiaj xwm yog ob txoj hauv kev kom tau txais cov neeg thov tshiab. Ntxiv rau lo lus tseem ceeb nws tus kheej, xyuas kom meej tias hom match yog tsim nyog. Txhawm rau nrhiav seb koj cov neeg tuaj saib lub hom phiaj tab tom nrhiav, ua qhov chaw tshawb nrhiav thiab Google Analytics. Cov cuab yeej no yuav tso cai rau koj tshawb pom cov ntsiab lus twg koj cov neeg tuaj saib tab tom nrhiav. Ces, siv cov lus tseem ceeb no hauv koj lub phiaj xwm AdWords kom nyiam cov neeg thov tshiab.

Kev lag luam rov qab

Remarketing nrog Adwords yog lub cuab yeej ua lag luam muaj zog uas tuaj yeem pab koj rov ua lag luam rau cov neeg siv khoom uas tau mus xyuas koj lub vev xaib yav dhau los. Lub remarketing tag yog ib txoj cai koj ntxiv rau koj lub vev xaib kom tso cai rau adwords tsom koj cov neeg tuaj saib nrog kev tshaj tawm zoo sib xws. Feem ntau, cov cai no tau ntxiv rau hauv qab ntawm lub vev xaib thiab tso cai rau koj tsom rau cov neeg uas tau mus xyuas koj lub xaib. Koj yuav tsum nruab qhov chaws no ntawm txhua lub vev xaib uas koj xav rov ua lag luam rau.

Remarketing nrog Adwords yog txoj hauv kev muaj zog kom ncav cuag cov neeg tuaj saib yav dhau los rau koj lub vev xaib thiab rov qab mus rau koj lub vev xaib. Txoj kev no tso cai rau koj xa cov tshaj tawm cuam tshuam rau cov neeg tuaj saib yav dhau los, uas yuav coj lawv rov qab rau koj lub vev xaib. Qhov no tso cai rau koj los hloov cov neeg tuaj saib yav dhau los no rau hauv kev muag khoom thiab cov thawj coj. Ntxiv mus, nws tso cai rau koj tsom mus rau cov pab pawg neeg tshwj xeeb heev. Koj tuaj yeem kawm paub ntau ntxiv txog kev rov ua lag luam nrog Adwords hauv qhov infographic no los ntawm Google.

Siv remarketing nrog AdWords yog qhov ua tau zoo yog tias koj xav tsom rau cov neeg tuaj saib tshwj xeeb. Nrog lub remarketing feature, koj tuaj yeem tsom koj cov neeg tuaj saib raws li lawv tus cwj pwm thiab nyiam. Piv txwv li, koj tuaj yeem tsom cov neeg uas tau nrhiav ib nkawm khau raws cai thaum ib tus neeg tab tom nrhiav rau khau xws li yuav pom ib qho kev tshaj tawm rau khau xws li. Cov kev tshaj tawm remarketing no zoo li muaj kev hloov pauv siab dua, uas txhais tau tias ROI siab dua.

Cov ntsiab lus tsis zoo

Yog tias koj xav kom koj tshaj tawm kom tau txais kev mloog zoo ntawm cov neeg tuaj saib, koj yuav tsum siv cov ntsiab lus tsis zoo. Txoj kev no, koj tuaj yeem xyuas kom meej tias koj cov ntawv tshaj tawm tsis tshwm sim rau kev tshawb nrhiav tsis raug. Nws yog ib txoj hauv kev zoo los ua kom koj cov nyiaj rov qab los ntawm kev nqis peev (ROI) thiab txo qhov siv nyiaj siv nyiaj khib nyiab. Nov yog qee cov lus qhia kom ua tau zoo tshaj ntawm cov ntsiab lus tsis zoo. Koj tuaj yeem saib daim vis dis aus no kom pom tias koj tuaj yeem siv lawv li cas. Daim vis dis aus no yuav qhia pom thiab siv cov ntsiab lus tsis zoo.

Thawj qhov koj yuav tsum ua yog nrhiav seb cov neeg tshawb nrhiav ua dab tsi hauv koj lub xaib, thiab ntxiv cov ntsiab lus tsis zoo rau cov lus nug no. Koj tuaj yeem ua qhov no los ntawm kev siv Analytics thiab AdWords. Thaum koj muaj cov ntsiab lus phem no, koj tuaj yeem nkag mus rau hauv AdWords Editor raws li cov ntsiab lus tsis zoo sib xws. Koj tuaj yeem ntxiv cov ntsiab lus tsis zoo rau cov pab pawg tshwj xeeb. Nco ntsoov tias koj siv hom kab lus sib tw thaum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw.

Koj yuav tsum suav nrog ntau qhov sib txawv ntawm koj cov lus tsis zoo. Cov ntawv sau tsis raug muaj ntau heev hauv cov lus nug, yog li suav nrog ntau qhov ntau ntawm koj cov ntsiab lus tsis zoo yuav ua kom cov npe raug dua. Los ntawm kev siv cov ntsiab lus tsis zoo ntawm koj pawg tshaj tawm, koj yuav tuaj yeem txhim kho koj CTR (nyem-los ntawm tus nqi). Qhov no tuaj yeem ua rau kev tshaj tawm zoo dua thiab cov nqi qis dua ib nyem. Txawm li cas los, koj tsuas yog siv cov lus tsis zoo yog tias lawv cuam tshuam rau koj lub niche.

Kev siv cov ntsiab lus tsis zoo yog cov txheej txheem ua haujlwm hnyav. Thaum nws tuaj yeem nce koj ROI, nws tsis yog dawb. Thaum cov txheej txheem ntawm kev siv cov ntsiab lus tsis zoo hauv koj qhov kev sib tw Adwords tuaj yeem siv sijhawm ntev, nws zoo tsim nyog nws. Nws kuj tseem yuav txhim kho koj cov kev tshaj tawm thiab nce koj ROAS thiab CTR. Tsis txhob hnov ​​​​qab saib xyuas koj cov phiaj xwm txhua lub lim tiam! Koj yuav tsum saib xyuas koj cov phiaj xwm txhua lub lim tiam thiab ntxiv cov ntsiab lus tsis zoo tshiab thaum twg koj pom lawv.

Tom qab ntxiv cov ntsiab lus tsis zoo rau koj cov phiaj xwm tshaj tawm, koj yuav tsum tau saib koj cov lus tshawb nrhiav tab. Lub tab no yuav muab cov ntaub ntawv ntxiv rau koj txog yam uas tib neeg tab tom nrhiav. Cov ntsiab lus no tuaj yeem siv ua ke nrog cov ntsiab lus tsis zoo kom tau txais kev tshawb fawb ntau dua. Koj tuaj yeem ntxiv cov kev tshawb fawb ntsig txog rau koj cov ntsiab lus tsis zoo. Cov no yog ib txoj hauv kev zoo los tsom cov neeg tuaj saib zoo rau koj txoj kev lag luam. Yog tias koj xav ua tiav hauv Adwords, tsis txhob hnov ​​​​qab siv cov ntsiab lus tsis zoo.

Kev xaiv kev sib tw

Muaj ntau ntau txoj kev xaiv rau Adwords phiaj xwm. Kev twv twv txiaj yog qhov zoo rau cov neeg tshaj tawm nrog cov peev nyiaj tsawg uas xav ua kom lawv lub hom phiaj nthuav dav thiab tsom mus rau kev hloov pauv. Lub hom phiaj kev sib tw yog qhov kev xaiv zoo rau cov neeg tshaj tawm uas xav ua kom lawv cov tsheb khiav thiab kev paub txog hom npe. Qhov tsis zoo ntawm hom kev sib tw no yog tias nws tuaj yeem siv sijhawm ntev thiab tsis zoo li kev sib tw automated. Txawm li cas los xij, nws tseem yog ib qho kev xaiv zoo rau cov neeg tshaj tawm tab tom nrhiav kom muaj txiaj ntsig zoo tshaj plaws thiab nce kev hloov pauv.

Kev twv twv yuav suav nrog kev kho cov ntawv twv manually lossis teeb tsa qhov kev twv siab tshaj plaws. Txoj kev no yog qhov zoo tshaj plaws siv nrog kev hloov dua siab tshiab thiab muaj ROI siab. Txawm li cas los, nws xav kom tus neeg siv los txiav txim siab lawv tus kheej. Kev twv twv yuav tsis ua haujlwm zoo li lwm qhov kev xaiv twv, yog li nco ntsoov nyeem cov nqe lus thiab tej yam kev mob ua ntej xaiv txoj kev no. Thaum koj tau xaiv qhov kev xaiv uas haum koj tshaj plaws, Tom qab ntawd koj tuaj yeem pib siv ntau yam kev xaiv sib tw rau Adwords.

Google muaj ntau txoj kev xaiv rau Adwords. Txoj kev ua ntej yog hu ua Broad Match. Txoj kev no qhia koj qhov kev tshaj tawm rau cov neeg tshawb nrhiav lo lus tseem ceeb uas koj tau xaiv. Nws kuj tseem qhia cov lus tshaj tawm uas phim cov ntsiab lus thiab cov kev tshawb fawb ntsig txog. Nws yog qhov kev xaiv zoo rau kev tshaj tawm tus nqi qis, tab sis nws tuaj yeem ua rau koj siv nyiaj ntau heev. Koj tuaj yeem xaiv los twv ntawm cov ntsiab lus muaj npe, uas yog cov uas muaj koj lub tuam txhab npe lossis cov khoom npe tshwj xeeb txuas rau lawv. Ntau tus neeg lag luam sib cav txog seb lawv puas yuav tsum twv rau cov ntsiab lus no, txij li kev twv ntawm cov ntsiab lus organic feem ntau pom tias yog nyiaj pov tseg.

Automated bidding yog txoj kev ua tau zoo tshaj plaws ntawm kev kho cov kev sib tw. Qhov kom zoo dua ntawm qhov kev xaiv no yog tias koj tuaj yeem ua kom zoo dua koj cov phiaj xwm los tsim kom muaj tus lej ntau tshaj plaws. Kev sib tw ntawm phau ntawv yog siv sijhawm ntau dua thiab xav kom koj hloov kho tsis tu ncua. Kev twv twv pub rau kev tswj hwm ntau dua thiab kho koj qhov kev twv, thiab nws tso cai rau siv cov neeg tuaj saib tshwj xeeb, qhov chaw, thiab hnub thiab teev teev. Feem ntau, muaj 3 kev xaiv twv rau Google tshaj tawm: Manual bidding thiab automatic bidding.

Kev siv nyiaj txiag

Ib txoj hauv kev zoo tshaj plaws los txhawb lub vev xaib yog nrog Adwords. Qhov kev pab cuam no tso cai rau koj mus cuag cov neeg tuaj saib coob tshaj plaws nyob rau hauv lub vev xaib. Txawm li cas los, pob nyiaj siv rau Adwords tuaj yeem nyuaj. Koj yuav tsum xub nkag siab tias nws ua haujlwm li cas. Nyob ntawm koj lub hom phiaj kev lag luam, koj tuaj yeem siv qee qhov nyiaj ntawm txhua qhov nyem lossis kev xav. Txoj kev no, koj tuaj yeem paub tseeb tias koj cov ntawv tshaj tawm yuav tau txais qhov pom tias lawv tsim nyog.

Ib qho tseem ceeb tshaj plaws uas yuav tsum xav txog thaum siv nyiaj rau Adwords yog kom nco ntsoov ROI. Yog tias koj qhov phiaj xwm raug txwv los ntawm koj cov peev nyiaj, koj yuav xaus tsis tau txais ntau npaum li qhov koj xav tau. Koj yuav tsum tau tos kom txog thaum koj muaj nyiaj ntau dua ua ntej koj tuaj yeem nthuav koj qhov kev tshaj tawm. Kuj, tsis txhob hnov ​​​​qab khaws lub qhov muag ntawm tiam sis. Piv txwv li, thaum koj muaj ib yam khoom uas muag zoo, koj muaj feem yuav tau txais kev muag khoom thaum lub sijhawm qee hnub lossis sijhawm.

Koj yuav tsum nkag siab tias koj cov peev nyiaj tsuas yog mus txog tam sim no. Yog tias koj tab tom tsom rau cov neeg siv nqaim, koj cov peev nyiaj yuav ploj sai sai. Hauv qhov no, koj yuav tsum tau txo koj qhov kev twv kom tau txais ntau clicks thiab CPAs. Txawm li cas los, qhov no yuav txo koj txoj haujlwm nruab nrab ntawm kev tshawb fawb cav. Qhov no yog qhov zoo vim tias qhov kev hloov pauv hauv txoj haujlwm tuaj yeem txhais tau tias kev hloov pauv hloov pauv. Yog tias koj siv nyiaj ntau ntawm Adwords, nws tuaj yeem them tawm thaum kawg.

Txawm hais tias feem ntau cov neeg ua lag luam txawj ntse tseem vam khom Google ua qhov muaj txiaj ntsig zoo, Cov tshaj tawm tau tig mus rau lwm lub platform xws li Facebook thiab Instagram kom ncav cuag cov neeg siv khoom tshiab. Kev sib tw yog nruj heev, tab sis koj tseem tuaj yeem sib tw nrog cov tub loj. Yog li, Qhov tseem ceeb yog nrhiav cov lus tseem ceeb thiab siv koj cov nyiaj kom zoo. Thaum koj tab tom npaj rau koj cov peev nyiaj, tsis txhob hnov ​​​​qab coj mus rau hauv tus account qhov sib txawv ntawm koj qhov kev sib tw.

Thaum npaj koj cov peev nyiaj txhua hnub, Nco ntsoov suav nrog qhov txwv ntawm qhov koj siv nyiaj hauv Google tshaj tawm. Adwords yuav tso saib a “Txwv los ntawm Nyiaj Txiag” cov xwm txheej ntawm koj qhov phiaj xwm nplooj ntawv xwm txheej. Tom ntej no tsab xov xwm, koj yuav pom ib tug bar graph icon. Tom ntej no mus, koj yuav pom cov nyiaj siv niaj hnub thiab nyiaj txiag uas koj tau faib rau qhov kev sib tw no. Ces, koj tuaj yeem kho koj cov peev nyiaj raws li xav tau.

Muaj ntau ntau hom kev tshaj tawm uas koj tuaj yeem tso rau hauv Adwords. Cov hom kev tshaj tawm no muaj cov nqi sib txawv thiab CPC. Kev nkag siab txog qhov xwm txheej no txhais li cas yuav pab koj xaiv qhov zoo tshaj plaws ad rau qhov chaw. Koj tseem yuav xav kom paub tseeb tias koj siv qhov kev tshaj tawm zoo, uas yog qhov zoo tshaj plaws rau koj txoj kev lag luam. Qhov no yog tus yuam sij rau kev vam meej! Hauv tsab xov xwm no, koj yuav kawm paub xaiv qhov zoo tshaj plaws AdWords kev sib tw qauv rau koj lub vev xaib.

Kev sib tw

Tus yuam sij rau kev ua tiav them nyiaj tshaj tawm yog txhawm rau saib xyuas thiab kho koj qhov kev sib tw. Nws yog ib qho tseem ceeb kom paub tseeb tias koj tab tom tsom rau cov lus tseem ceeb, uas muaj feem cuam tshuam rau koj txoj haujlwm. Koj yuav tsum tau saib xyuas thiab kho koj cov phiaj xwm ntau zaus, raws li qhov tsim nyog, kom optimize koj cov txiaj ntsig. Raws li Weslee Clyde, ib tug inbound marketing strategist nrog New Breed, Nws yog ib qho tseem ceeb kom tsom ntsoov rau koj cov neeg siv khoom, thiab kho koj qhov kev twv raws li xav tau.

Muaj ntau txoj hauv kev los txhim kho koj qhov kev twv, los ntawm phau ntawv mus rau automated. Automated bid lub tswv yim tsom kom ua kom koj qhov kev ua tau zoo tshaj plaws. Cov no suav nrog kev tsom mus rau tus nqi tsim nyog ib nyem, tus nqi rau ib qho kev ua, thiab lub hom phiaj rov qab los ntawm kev siv nyiaj. Tab sis txawm tias koj tab tom siv lub tswv yim kev twv txiaj uas tsis siv neeg, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Google pib nws qhov kev twv ntawm kev ua tau zoo yav dhau los, yog li koj yuav xav hloov kho koj tus nqi yog tias cov xwm txheej tsis ntev los no lossis kev hloov pauv hauv koj lub lag luam ua rau nws tsim nyog.

Tus nqi ib nyem lossis CPC, lwm lub npe hu ua PPC, yog ib txoj hauv kev nrov tshaj plaws thiab ua tau zoo ntawm kev twv ntawm Google's Adwords. Txoj kev no ua tau zoo heev yog tias koj tab tom tsom rau ib pawg neeg siv khoom tshwj xeeb thiab tsis xav tias yuav tau txais cov tsheb loj loj txhua hnub. Tab sis yog tias koj tab tom npaj yuav tsav tsheb ntau heev, txoj kev no tsis yog qhov kev xaiv zoo tshaj plaws. Lwm txoj kev yog CPM lossis nqi ib mille. CPM tshaj tawm tau nthuav tawm ntau zaus ntawm cov vev xaib cuam tshuam uas tso tawm AdSense tshaj tawm.

CPC lossis Txhim Kho Tus Nqi Ib Nyem yog lwm txoj hauv kev los txiav txim siab. Txoj kev no yog tsom rau cov neeg tshaj tawm uas tsis xav tso tseg lawv txoj cai. Nrog phau ntawv CPC twv, koj tuaj yeem teeb tsa qib ntawm CPC manually thiab nws yuav tsis dhau mus 30%. Tsis zoo li qhov kev xaiv dhau los, ECPC muaj CPC siab dua li phau ntawv CPC, tab sis Google tseem tab tom sim ua kom qhov nruab nrab CPC qis dua qhov kev sib tw siab tshaj plaws. Nws tseem tuaj yeem ua rau koj tus nqi hloov pauv thiab txhim kho koj cov nyiaj tau los.

Dhau li CPC, Lwm qhov tseem ceeb ntawm kev them nyiaj tshaj tawm yog kev twv ntawm cov ntsiab lus. Qhov kev twv yog qhov tseem ceeb ntawm cov nyiaj koj txaus siab them rau txhua qhov nias. Thaum qhov kev twv siab tshaj plaws yog qhov tseem ceeb, nws tsis lav qhov chaw saum toj kawg nkaus ntawm nplooj ntawv ib. Google's algorithm siv ntau yam rau hauv tus account thaum txiav txim siab koj qhov kev tshaj tawm qeb duas. Nws cov algorithm kuj tseem ceeb hauv cov qhab nia zoo ntawm koj cov lus tseem ceeb. Thaum qhov kev twv siab tshaj plaws yuav tsis lav koj qhov chaw saum toj kawg nkaus hauv SERP, nws yuav twv yuav raug hu txhim kho koj txoj hauv kev tau txais nyem rau ntawm koj qhov kev tshaj tawm.

Cov qhab nia zoo

Qhov qhab nia zoo (kuj hu ua QS) Nws yog ib qho tseem ceeb heev uas yuav tau xav txog thaum khiav Adwords phiaj los nqis tes. Nws cuam tshuam ncaj qha rau tus nqi ib nyem thiab qhov chaw ntawm koj qhov kev tshaj tawm. Thaum ua kom zoo rau QS tuaj yeem yog qhov nyuaj, Nws yog ib qho tseem ceeb rau kev sib tw ua tiav. Txawm li cas los, qee yam yog dhau ntawm tus thawj tswj hwm tus account. Piv txwv li, nplooj tsaws yuav xav tau kev tswj hwm los ntawm IT, tsim, thiab kev loj hlob. Nws tseem ceeb heev uas yuav tsum nco ntsoov tias muaj ntau lwm yam uas ua rau QA.

Cov qhab nia zoo yog qhov suav tag nrho ntawm peb yam uas txiav txim siab Ad qhov qeb duas. Qhov qhab nia siab dua txhais tau tias qhov kev tshaj tawm yog qhov cuam tshuam ntau dua thiab yuav ua kom muaj txoj haujlwm SERP zoo thiab nyiam cov tsheb khiav zoo. Hauv AdWords, Cov qhab nia zoo yog cuam tshuam los ntawm ntau yam sib txawv, tab sis qhov tseem ceeb tshaj plaws yog CTR. Yog tias koj xav tau cov qhab nia zoo, muaj ob peb lub tswv yim los txhim kho koj CTR.

Ua kom cov qhab nia zoo ntawm koj cov lus tseem ceeb tuaj yeem txhim kho koj qhov kev tshawb nrhiav pom thiab txo koj cov nqi ib nyem. Hauv Adwords, Nws yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo saib xyuas cov lus qhia ua haujlwm kom pom tias koj tuaj yeem ua dab tsi los ua kom koj cov qhab nia zoo. Yog tias lo lus tseem ceeb muaj QS qis, Nws yog ib qho tseem ceeb uas yuav tau hloov pauv rau kev tshaj tawm. Qhov qhab nia zoo yog qhov tseem ceeb rau kev ua tiav ntawm koj qhov kev tshaj tawm. Thaum optimizing lo lus tseem ceeb ad luam, koj tuaj yeem txhim kho koj qhov kev tshaj tawm kom nyiam cov tsheb khiav ntau dua thiab nce koj cov qhab nia zoo.

Ntxiv rau kev txhim kho CTR, Cov qhab nias zoo yuav txhim kho koj cov kev tshaj tawm’ txoj haujlwm hauv Google. Kev tshaj tawm nrog QS siab yuav tshwm sim nyob rau sab saum toj ntawm nplooj ntawv tshawb fawb. Thiab, tau kawg, QS siab dua yuav ua rau CPC siab dua thiab kev tso kawm zoo dua. Thiab qhov no yog qhov uas Siteimprove tuaj rau hauv. Koj tuaj yeem tau txais kev txheeb xyuas qhov tob ntawm koj cov phiaj xwm tshaj tawm’ tau qhab nia zoo los ntawm lawv lub vev xaib.

Kev sib raug zoo yog lwm yam uas pab txhawb QS. Cov ntsiab lus tseem ceeb yuav tsum muaj feem xyuam nrog cov ntsiab lus ntawm koj lub vev xaib, thiab lawv yuav tsum tau catchy txaus kom tus neeg siv cov xim. Cov ntsiab lus tseem ceeb yuav tsum suav nrog hauv daim ntawv theej ntawm nplooj ntawv tshaj tawm thiab tsaws nplooj. Yog tias koj cov lus tseem ceeb cuam tshuam nrog cov ntsiab lus ntawm koj qhov chaw, koj Ad yuav tshwm sim rau cov neeg siv feem ntau. Qhov no yog qhov tseem ceeb rau kev tshaj tawm zoo tshaj plaws.

Nqi ib nias

Muaj ob peb yam uas cuam tshuam rau tus nqi ib nias, suav nrog kev lag luam koj nyob hauv thiab hom khoom lossis kev pabcuam koj muab. Koj lub tuam txhab ROI yuav tsum raug txiav txim siab, ib yam nkaus. Thaum qee qhov kev lag luam muaj peev xwm them taus CPC siab, lwm tus ua tsis tau. Siv tus nqi ib nias metric yuav pab koj txiav txim siab CPC zoo tshaj plaws rau koj lub lag luam. Qhov no tuaj yeem pab tau rau ntau yam laj thawj, suav nrog optimizing koj cov phiaj xwm tshaj tawm.

Thawj qhov kev txiav txim siab koj tus nqi ib nyem yog hom khoom lossis kev pabcuam uas koj tshaj tawm. Cov khoom kim heev thiab cov kev pab cuam yuav zoo li kos ntau clicks, thiab yog li yuav xav tau CPC siab dua. Piv txwv li, yog tias koj cov khoom raug nqi $20, koj yuav xav them ib ncig $20 ib nias. Qhov ntawd txhais tau tias koj qhov kev tshaj tawm yuav raug nqi rau koj $4,000, tab sis tuaj yeem nqa hauv $20,000.

Lwm qhov yuav tsum tau xav txog yog tus nqi hloov dua siab tshiab. Feem ntau, siab dua CPC, siab dua qhov hloov dua siab tshiab. Hmoov zoo, Google's Enhanced CPC bid optimization feature yuav hloov kho koj qhov kev twv raws li cov txiaj ntsig, kom koj cov peev nyiaj yuav tsis nkim. Qhov nruab nrab CPC rau Adwords yog $2.68. Tus lej no tuaj yeem siab dua yog tias koj tab tom tsom rau cov lus tseem ceeb sib tw.

Xaiv cov ntsiab lus sib tw qis kuj yog ib qho tseem ceeb. Piv txwv li, tus nqi ib nias rau cov lus tseem ceeb ntev tuaj yeem qis dua rau cov ntsiab lus dav dav thiab sib tw. Cov ntsiab lus luv luv luv luv luv sawv cev rau cov neeg siv tshwj xeeb thiab tsis tshua kim dua cov ntsiab lus dav dav thiab sib tw. Siv cov lus tseem ceeb ntev yuav pab koj txhim kho koj cov qhab nia zoo thiab txo koj CPC. Ntxiv nrog rau cov ntsiab lus luv nqi, koj yuav tsum tau them sai sai rau cov lus tseem ceeb nrog kev tshawb nrhiav siab.

Thaum AdWords tuaj yeem xa cov qhua tuaj rau koj lub vev xaib, Nws yog nyob ntawm koj kom hloov cov clicks rau hauv cov nyiaj. Ua li no, koj yuav tsum tsim cov nplooj ntawv hloov dua siab tshiab-optimized tsaws thiab Ad Pawg uas sib haum rau cov nplooj ntawv tshwj xeeb. Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov phiaj xwm tshaj tawm, koj yuav tsum tau muag cov khoom txaus los them koj cov nuj nqis. Txhawm rau kom ntseeg tau tias koj muaj qhov hloov pauv tau siab tshaj plaws, koj yuav tsum tsim cov nplooj ntawv tsaws kom ntxaws thiab zoo ib yam.

Cov qauv kev sib tw

Txhawm rau kom tau txais kev pom zoo los ntawm koj qhov kev sib tw, koj yuav tsum tau teeb tsa lub phiaj xwm phiaj xwm. Cov qauv no suav nrog pawg tshaj tawm thiab cov ntawv tshaj tawm, kom koj tuaj yeem tsom cov ntsiab lus tseem ceeb. Rau txhua pab pawg, koj yuav tsum tsim ob peb versions ntawm tib daim ntawv tshaj tawm. Yog tias koj tab tom tsom ntau cov lus tseem ceeb nrog cov kab lus zoo sib xws, tsim cov phiaj xwm cais rau txhua pab pawg. Nco ntsoov tias txhua pawg ad txuas nrog rau ib lub hom phiaj phiaj xwm tshwj xeeb.

Cov qauv kev sib tw rau Adwords phiaj xwm tuaj yeem pab koj tau txais ROI zoo dua. Nws tseem yuav ua kom yooj yim rau koj los tswj koj tus account. Koj tuaj yeem tsim pab pawg thiab muab cov peev nyiaj rau lawv. Tus naj npawb ntawm cov phiaj xwm yuav nyob ntawm koj lub hom phiaj kev lag luam thiab kev tswj lub sijhawm. Koj tuaj yeem tsim ntau lub phiaj xwm rau ntau hom khoom. Hauv luv, cov qauv kev tshaj tawm yog qhov yuav tsum muaj rau kev lag luam online. Txawm koj hom lag luam twg, muaj ntau yam txiaj ntsig los siv hom qauv no.

Thaum koj tau tsim ib lub phiaj xwm phiaj xwm, nws yog lub sijhawm los sau npe cov phiaj xwm. Koj lub npe phiaj xwm yuav teeb tsa theem rau kev lim dej thiab lub koom haum. Lub npe yuav tsum muaj qhov tseem ceeb ntawm segmentation, xws li hom phiaj xwm, qhov chaw, ntaus ntawv, thiab lwm yam. Txoj kev no, koj tuaj yeem pom qhov twg ntawm koj qhov phiaj xwm muaj feem cuam tshuam rau koj txoj kev lag luam. Ntxiv nrog rau npe koj cov phiaj xwm, nco ntsoov suav nrog cov ntsiab lus segmentation, xws li cov khoom lossis kev pabcuam koj muag.

Xaiv cov lus tseem ceeb rau koj txoj kev lag luam yog qhov tseem ceeb kom tau txais txiaj ntsig zoo los ntawm koj qhov phiaj xwm AdWords. Ib lo lus tseem ceeb zoo yog ib qho uas muaj kev tshawb nrhiav siab thiab kev sib tw tsawg. Ib lo lus tseem ceeb nrog kev sib tw siab yog qhov kev xaiv zoo, tab sis ib qho nrog tsawg nrhiav ntim yuav tsis muab rau koj xav tau. Nws yog ib qho tseem ceeb los xaiv cov ntsiab lus uas cuam tshuam tus neeg siv lub hom phiaj. Lwm yam, koj qhov kev tshaj tawm yuav ua tsis tiav los tsim kom txaus clicks.

Ntxiv rau cov lus tseem ceeb, koj kuj yuav tsum xaiv cov qauv kev tshaj tawm rau koj qhov kev tshaj tawm. Qee tus neeg tshaj tawm xaiv faib lawv cov phiaj xwm los ntawm hnub nyoog. Thaum qee tus xaiv los faib lawv cov phiaj xwm los ntawm cov khoom, lwm tus tsim cov phiaj xwm raws li tus neeg siv khoom lub neej tus nqi. Rau cov lag luam raws li subscription, tus qauv phiaj xwm tuaj yeem yog qhov tseem ceeb rau koj txoj kev muag khoom. Hauv cov xwm txheej no, Nws yog ib qho tseem ceeb los tsim ntau cov phiaj xwm los xyuas kom meej tias koj cov lus tshaj tawm tau tshwm sim ntawm nplooj ntawv raug lub sijhawm.