Yuav Ua Li Cas Feem Ntau ntawm Adwords

Google Adwords is a program that matches advertising content with publisher pages to increase traffic. Nws kuj pab cov neeg tshaj tawm los ntawm kev txheeb xyuas cov kev dag ntxias thiab sib koom cov nyiaj tau los nrog tus tshaj tawm. Cov tshaj tawm muaj ntau yam txiaj ntsig cuam tshuam nrog Adwords. Cov no suav nrog: Nqi ib nias, tus qhab nia zoo, thiab nrhiav kev dag ntxias. Adwords yog ib qho cuab yeej zoo rau kev nrhiav nyiaj txiag thiab txhim kho tag nrho cov tsheb khiav ntawm lub vev xaib. Nws tseem pub dawb rau cov neeg tshaj tawm siv thiab muaj rau txhua tus neeg uas xav pib ua lag luam hauv Is Taws Nem.

Nqi ib nias

Cost per click for Adwords is an important component of online marketing, tab sis koj yuav tsum them npaum li cas? Google's Adwords network muaj ntau pua txhiab lo lus tseem ceeb muaj rau kev sib tw. Txawm hais tias CPCs feem ntau nyob hauv qab $1, clicks tuaj yeem raug nqi ntau dua, tshwj xeeb tshaj yog nyob rau hauv kev lag luam muaj kev sib tw. Txawm li cas los xij, Nws yog ib qho tseem ceeb kom xav txog ROI thaum npaj phiaj xwm phiaj xwm. Hauv qab no yog kev sib cais ntawm CPCs los ntawm kev lag luam.

Tus nqi them-ib-nias nyob ntawm seb koj qhov kev tshaj tawm zoo npaum li cas rau cov lus tshawb nrhiav ntawm koj cov neeg siv khoom. There are several methods to ensure your ads match your customers’ queries. Ib txoj hauv kev yog siv cov ntsiab lus tsis zoo, uas yog cov lus uas suab zoo ib yam li cov uas koj xav kom tshwm, tab sis muaj lub ntsiab lus txawv. Koj yuav tsum tsis txhob siv cov ntsiab lus tsis zoo tshwj tsis yog tias lawv tseem ceeb heev rau koj txoj kev lag luam. Cov txheej txheem no tsis yog tsuas yog ua haujlwm tsawg xwb tab sis lawv tuaj yeem ua rau koj tus nqi nce ib nyem.

CPC metrics are divided into three types – average, siab kawg, thiab phau ntawv qhia. Qhov siab tshaj plaws CPC yog tus nqi uas koj xav tias qhov nyem yog tsim nyog. Tab sis nco ntsoov tias nws yog ib qho tseem ceeb los teeb tsa qhov siab tshaj plaws CPC thaum muab piv rau tus nqi ib nyem rau tus nqi koj yuav ua tau los ntawm qhov nias.. Google pom zoo kom teeb tsa koj qhov siab tshaj plaws CPC ntawm $1. Kev tuav tus nqi ib nias kev sib tw suav nrog kev teeb tsa siab tshaj plaws CPC manually.

Cov qhab nia zoo

The Quality Score of your Adwords campaign is determined by a few factors. Qhov kev cia siab clickthrough tus nqi (CTR), ad qhov tseeb, thiab tsaws nplooj kev paub txhua yam ua lub luag haujlwm. Koj yuav pom tias txawm tias tib lo lus tseem ceeb thoob plaws pawg tshaj tawm sib txawv yuav muaj cov qhab nia zoo sib txawv. Cov xwm txheej no nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj ntawv tsaws, thiab demographic targeting. Thaum koj qhov kev tshaj tawm mus nyob, Cov qhab nias zoo kho raws li. Google muab peb qhov zoo sib txawv rau cov phiaj xwm sib txawv: “Low”, “Medium”, and ‘High.”

While there’s no such thing as a perfect score, muaj ntau yam uas koj tuaj yeem ua tau los txhim kho koj qhov qhab nia QA. Ib qho ntawm cov no yog hloov koj nplooj ntawv tsaws. Nco ntsoov tias nws phim koj cov phiaj xwm Adwords thiab cov ntsiab lus tseem ceeb. Piv txwv li, yog tias koj muag cov cwj mem xiav, koj yuav tsum tsim ib pawg ad uas muaj lo lus tseem ceeb ntawd. Koj nplooj ntawv tsaws yuav tsum muab cov ntaub ntawv zoo meej. Cov ntsiab lus ntawm koj nplooj ntawv tsaws yog qhov tseem ceeb ib yam li pawg tshaj tawm.

Qhov qhab nia zoo ntawm koj qhov kev tshaj tawm yuav cuam tshuam rau nws qhov chaw nyob hauv SERP thiab nws cov nqi. Yog tias koj muaj kev tshaj tawm uas cuam tshuam txog qhov zoo, nws yuav muab tso rau saum SERP. Qhov no txhais tau tias muaj peev xwm tuaj xyuas ntau dua thiab hloov pauv rau koj qhov kev tshaj tawm. Txawm li cas los, Kev txhim kho koj cov qhab nia Zoo tsis yog kev siv zog ib zaug. Qhov tseeb, nws yuav siv sij hawm ib pliag kom pom cov txiaj ntsig.

Tshawb nrhiav lo lus tseem ceeb

To make the most of AdWords, koj yuav tsum ua tib zoo tshawb fawb lo lus tseem ceeb. Thaum koj yuav tsum tsom rau cov ntsiab lus nrov, koj kuj yuav tsum xav txog niche thiab cov ntsiab lus sib tw tsawg dua. Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog txhawm rau txheeb xyuas cov ntsiab lus twg yuav ua rau cov txiaj ntsig zoo tshaj plaws. Siv cov cuab yeej uas yuav muab koj lub tswv yim ntawm kev sib tw rau lo lus tseem ceeb uas koj xav tau lub hom phiaj. Google's Keyword Planner yog ib qho cuab yeej siv tau rau kev tshawb fawb lo lus tseem ceeb, thiab nws yog dawb.

Thaum tshawb nrhiav lo lus tseem ceeb, koj yuav tsum xav txog lub hom phiaj ntawm tus neeg siv. Lub hom phiaj ntawm Google Ads yog kom nyiam cov neeg siv khoom uas nquag nrhiav kev daws teeb meem. Txawm li cas los, koj yuav tsum tsis txhob hnov ​​​​qab tias cov neeg uas tsis siv cov tshuab tshawb fawb yuav tsuas yog tshawb nrhiav thiab nrhiav cov khoom lossis kev pabcuam.. Txoj kev ntawd, koj yuav tsis nkim koj lub sijhawm rau cov neeg uas tsis txaus siab rau yam koj yuav tsum muaj.

Thaum koj tau txo qis cov ntsiab lus uas yuav rub tau ntau tshaj plaws rau koj lub vev xaib, nws yog lub sijhawm los tshawb nrhiav lo lus tseem ceeb. Qhov no yog qhov tseem ceeb rau kev ua tiav AdWords phiaj xwm. Kev tshawb fawb lo lus tseem ceeb pab koj txiav txim siab npaum li cas koj yuav tsum siv rau txhua qhov nyem. Nco ntsoov tias tus nqi nruab nrab ntawm ib nias nws txawv heev nyob ntawm kev lag luam thiab lo lus tseem ceeb. Yog tias koj tsis paub yuav siv nyiaj npaum li cas ntawm cov lus tseem ceeb, Tej zaum koj yuav xav txiav txim siab outsourcing txoj haujlwm rau tus kws tshaj lij.

Adwords Express

Unlike traditional Google ads, Adwords Express tsuas yog xav tau ib qho kev tshaj tawm rau ib qho kev sib tw. Nws kuj tso cai rau koj los tsim ntau yam phiaj xwm. Koj tuaj yeem pib nrog Adwords Express los ntawm kev ua tiav ob peb kauj ruam yooj yim. Tsim koj cov ntawv tshaj tawm thiab pob nyiaj siv, thiab Google yuav tsim cov npe ntawm cov ntsiab lus tseem ceeb thiab cov vev xaib cuam tshuam. Koj tuaj yeem xaiv hom ntawv tshaj tawm uas haum rau koj txoj kev lag luam. Txhawm rau optimize koj qhov chaw tso npe, sim siv ib lo lus tseem ceeb ntawm kab lus variation.

Lwm qhov txiaj ntsig tseem ceeb ntawm Adwords Express yog nws cov nqi qis. Tsis zoo li tag nrho cov phiaj xwm Adwords, nws yuav tsum tsis muaj kev nqis peev pib. Koj tuaj yeem tsim kev sib tw hauv feeb thiab pib sim tam sim ntawd. Nrog kev pab los ntawm built-in analytics, koj tuaj yeem pom cov txiaj ntsig ntawm koj qhov kev tshaj tawm, thiab saib cov ntsiab lus twg ua haujlwm zoo tshaj plaws. Nyob ntawm koj lub hom phiaj, koj tuaj yeem xav tsim ntau tshaj ib qho kev sib tw.

Lwm qhov teeb meem loj ntawm Adwords Express yog tias nws tsis yog tsim los rau cov pib tshiab. Nws yog qhov tsim nyog rau cov lag luam me thiab cov koom haum nrog cov peev nyiaj tsawg. Cov cuab yeej no tseem tuaj yeem pab cov koom haum nrog cov neeg ua haujlwm me me. Txawm li cas los, Cov lag luam me yuav tsum tau ceev faj thiab txiav txim siab ntiav ib lub koom haum PPC lossis PPC tus kws pab tswv yim los pab rau kev sib tw. Koj tsis tas yuav yog tus kws tshaj lij hauv PPC txhawm rau sau cov txiaj ntsig ntawm cov cuab yeej no.

Retargeting

Retargeting with Adwords is a great way to reach a targeted audience of your website. Lub tshuab tom qab retargeting ua haujlwm los ntawm kev siv cov ncuav qab zib ntawm tus neeg siv tshiab, uas yog cov ntaub ntawv me me khaws cia rau hauv browser thiab muaj cov ntaub ntawv xws li kev nyiam. Thaum ib tug neeg tuaj xyuas koj lub vev xaib dua, retargeting tshaj tawm yuav ntxiv lawv cov ntaub ntawv tsis qhia npe rau Google cov ntaub ntawv thiab ceeb toom nws kom pom lawv cov ntawv tshaj tawm. Nov yog qhov koj tuaj yeem teeb tsa retargeting tshaj tawm:

Retargeting tshaj tawm yuav tsum muaj feem xyuam rau cov ntsiab lus ntawm koj lub vev xaib, es tsis yog dav dav, generic lus. Lawv yuav tsum coj cov neeg siv khoom yav tom ntej mus rau nplooj ntawv khoom zoo rau cov khoom ntawd. Nws yog ib qho tseem ceeb los tsim cov npe retargeting uas cov neeg siv khoom uas tau tso lawv cov pob tawb los yog siv sij hawm tshawb xyuas koj cov khoom. Txoj kev no, koj tuaj yeem hloov kho koj cov kev tshaj tawm kom ncav cuag cov neeg siv khoom uas feem ntau yuav yuav koj cov khoom. Ntxiv nrog rau kev siv lub retargeting feature, koj tuaj yeem tsim koj tus kheej cov npe lag luam rov qab thiab tsom cov neeg raws li lawv cov kev yuav khoom yav dhau los.

Google Adwords remarketing phiaj los nqis tes tuaj yeem pib siv koj tus account uas twb muaj lawm, thiab koj tuaj yeem xaiv rov ua dua tib cov neeg tuaj saib thoob plaws Google Display Network, YouTube, thiab Android apps. Google siv CPM (Nqi Ib Txhiab Impressions) thiab CPC (Nqi Ib Nyem) tus nqi qauv, thiab koj tuaj yeem xaiv ntawm tus nqi-ib-kev yuav khoom (CPA) qauv los yog CPA (Tus Nqi Ua Haujlwm).

Tus nqi rau kev hloov pauv

The CPC (tus nqi rau ib qho kev hloov pauv) ntawm Adwords yog ib qho kev ntsuas ntawm ntau npaum li cas koj them ib qho kev hloov pauv. Nws sawv cev rau tus nqi muag khoom lossis kev pabcuam rau tus neeg siv khoom. Ua piv txwv, tus tswv tsev so yuav siv Google Ads kom nce tus naj npawb ntawm booking rau lub tsev so. Ib qho kev hloov dua siab tshiab yog thaum tus neeg tuaj xyuas ua tiav ib qho tshwj xeeb xws li sau npe rau ib tus account, kev yuav khoom, los yog saib video. Tus nqi rau ib qho kev hloov dua siab tshiab yog qhov tseem ceeb vim nws sawv cev rau kev ua tiav ntawm kev tshaj tawm, thaum CPC yog tus nqi tshaj tawm.

Tsuas yog CPC, tus tswv lub vev xaib kuj tuaj yeem teeb tsa cov kev hloov pauv tshwj xeeb rau lawv cov tshaj tawm. Qhov kev ntsuas tshaj plaws rau kev hloov pauv yog kev yuav khoom los ntawm lub vev xaib, tab sis e-lag luam tshaj tawm kuj tuaj yeem siv daim ntawv tiv tauj los ntsuas kev muag khoom. Yog tias lub vev xaib muaj lub tawb nqa khoom, kev yuav khoom yuav raug suav hais tias yog kev hloov pauv, thaum lub sij hawm ib tug lead tiam platform yuav xav txog ib daim ntawv hu ua ib tug hloov dua siab tshiab. Tsis hais lub hom phiaj ntawm koj qhov kev sib tw, tus nqi ib tus qauv hloov pauv yog kev nqis peev zoo hauv AdWords.

Tus nqi rau ib qho kev hloov dua siab tshiab yog siab dua CPC rau ib nias, thiab feem ntau mus txog $150 los yog ntau tshaj rau kev hloov dua siab tshiab. Tus nqi ntawm kev hloov pauv yuav txawv nyob ntawm qhov khoom lossis kev pabcuam raug muag thiab tus nqi ze ntawm tus neeg muag khoom. Tus nqi ib qho kev hloov pauv kuj tseem ceeb vim nws yuav txiav txim siab ROI ntawm koj cov peev nyiaj tshaj tawm. Yog tias koj xav paub ntxiv txog ntau npaum li cas koj yuav tsum tau them rau AdWords, pib los ntawm kev kwv yees koj tus kws lij choj tus nqi ib teev.

Adwords Secrets – Yuav Ua Li Cas Xauv Qhov Secrets ntawm Adwords

To unlock the secrets of AdWords, you must learn how the system works. Tus yuam sij rau kev paub txog qhov system yog kom nkag siab tias AdRank suav li cas. Kev tshaj tawm nrog AdRank siab tshaj plaws yog nyob rau sab saum toj ntawm nplooj ntawv, thaum cov neeg uas qis dua AdRank tau txais cov pob hauv qab. Hauv AdWords, lub tshuab no hu ua tus nqi txo. Ntau qhov kev xeem ntawv pov thawj npog cov ncauj lus no. Tab sis ua ntej koj tuaj yeem pib sib tw, koj yuav tsum kawm paub ntsuas koj cov qhab nia Zoo thiab txiav txim siab seb koj qhov kev tshaj tawm cuam tshuam rau koj cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. Cov cuab yeej no yuav cia koj tshawb nrhiav ntau pua lub npe sib txawv thiab tau txais cov lus qhia rau cov lus tseem ceeb. Cov lus qhia no tau muab tso rau hauv qhov kev txiav txim siab ntawm qhov nyuaj. Yog tias koj nyuam qhuav pib nrog Adwords, Tej zaum nws yuav nyuaj rau nrhiav cov ntsiab lus zoo rau lub hom phiaj. Hmoov zoo, muaj ntau cov ntsiab lus pub dawb los pab koj nrhiav cov lus tseem ceeb rau koj txoj kev lag luam.

Raws li nrog rau kev tshaj tawm kev tshaj tawm, Kev tshawb nrhiav lo lus tseem ceeb. Paub txog cov ntsiab lus twg koj cov neeg tuaj saib siv yog thawj kauj ruam rau kev sib tw ua tiav. Cov ntsiab lus nrog kev tshawb nrhiav siab yog cov kev xaiv zoo tshaj plaws rau kev tshaj tawm lub hom phiaj. Qhov ntim ntawm kev tshawb nrhiav rau txhua lo lus tseem ceeb yuav coj koj lub tswv yim tshaj tawm thiab pab koj tau txais kev pom zoo tshaj plaws. Ntxiv rau, koj yuav kawm cov ntsiab lus twg tsis muaj kev sib tw thiab cov twg yuav tau txais koj txoj haujlwm siab dua hauv SERP.

Tom qab tshawb nrhiav koj cov neeg tuaj saib, koj tuaj yeem pib sau cov ntsiab lus raws li cov kev tshawb fawb no. Txawm hais tias koj tab tom sau txog kev phais txha caj qaum los yog hiking blog, koj yuav xav tsom rau cov lus tseem ceeb uas cuam tshuam rau koj cov neeg tuaj saib. Cov lus tseem ceeb uas tib neeg feem ntau tshawb nrhiav yuav ua rau koj muaj feem cuam tshuam txog lawv. Los ntawm kev siv cov lus tseem ceeb, koj yuav pom ib theem siab ntawm kev hloov dua siab tshiab thiab nce tus nqi ntawm cov neeg tuaj xyuas koj lub xaib. Yog tias koj tab tom sim mus cuag cov kws kho mob, xav txog kev tsom mus rau cov ntsiab lus ntev-tails tsis yog cov ntsiab lus dav. Lawv sawv cev rau ib feem loj ntawm cov organic tsheb thiab muaj kev sib tw heev.

Lwm txoj hauv kev los tshawb nrhiav lo lus tseem ceeb yog kom nkag siab koj tus kheej hauv koj lub niche. Qhov no yuav tso cai rau koj txheeb xyuas cov lus nug uas koj cov neeg tuaj saib nug. Paub qhov lawv tab tom nrhiav yog qhov tseem ceeb rau kev ntes lawv cov xim. Siv Word Tracker los txheeb xyuas qhov koj cov neeg tuaj saib xav tau thiab siv cov ntaub ntawv ntawd los sau cov ntawv tshiab. Thaum koj pom koj cov lus tseem ceeb, koj yuav muaj qhov kawg ntawm cov ncauj lus los sau txog! Koj tuaj yeem siv koj cov kev tshawb fawb los ua cov ntawv tshiab, suav nrog cov uas teb cov lus nug no.

Cov kauj ruam tom ntej hauv kev tshawb fawb lo lus tseem ceeb rau Adwords yog los sau cov peev txheej cuam tshuam. EBSCOhost, piv txwv li, yog ib qho kev pab zoo heev. Nws yog tsev rau ntau tshaj plaub lab kab lus, thiab nws cov cuab yeej tshawb nrhiav tuaj yeem pab koj txiav txim siab cov ntsiab lus uas tib neeg yuav siv thaum tshawb nrhiav koj cov khoom lossis cov kev pabcuam. Nco ntsoov tias koj tab tom nrhiav nrog cov lus hais lossis hnub qub yog tias koj xav nrhiav ntau hom lus ntawm tib lo lus. Koj yuav tsum tau siv cov lus nyob ib puag ncig koj cov lus tseem ceeb kom ntseeg tau tias koj cov lus tshawb fawb muaj feem cuam tshuam li cas.

Bidding strategy

You have probably seen ads that claim to increase ROAS. Tab sis dab tsi yog txoj hauv kev zoo tshaj los nce ROAS yam tsis tau nce koj cov peev nyiaj? Koj tuaj yeem siv qhov kev sib tw automated rau Adwords. Nws tuaj yeem ua rau koj muaj ntug tshaj koj cov neeg sib tw. Google qhia koj tshaj tawm thaum koj cov neeg sib tw tsis pom. Tom qab ntawd koj tuaj yeem kho koj qhov kev twv raws li cov ntaub ntawv ntawd. Cov tswv yim no yuav nyuaj rau cov neeg siv tshiab, tab sis nws tsim nyog sim.

Koj tseem tuaj yeem siv hom Enhanced CPC twv kom nce koj txoj hauv kev ntawm kev hloov pauv. Txoj kev no yuav cia li nce lossis txo koj qhov kev twv raws li koj lub hom phiaj CTR, CVR, thiab CPA. Yog tias koj muaj CTR siab thiab xav tau ntau qhov nyem, koj tuaj yeem siv qhov Maximize Conversions xaiv. Cov tswv yim twv no tuaj yeem siv los ntawm ob qho tib si tshawb nrhiav thiab tso tawm cov tes hauj lwm. Txawm li cas los, nws tuaj yeem ua haujlwm tau zoo tshaj yog tias koj lub hom phiaj yog txhawm rau nce koj qhov hloov pauv hloov pauv.

Ntxiv mus, koj tseem tuaj yeem siv Target Impression Share (TIS) txoj kev los txo qhov kev ua tau zoo ntawm koj qhov kev sib tw. Txoj kev no yuav pab kom muaj ntau yam kev hloov dua siab tshiab, thaum tiv thaiv overspend. Txawm li cas los, nws tsis pom zoo rau cov ntaub ntawv. Nws yog qhov zoo tshaj plaws rau cov vev xaib nrog cov peev nyiaj siab, vim nws yuav pab tau koj txuag lub sij hawm los ntawm automating cov bids. Ib qho kev sib tw zoo yog qhov tseem ceeb kom nce ROI.

Lub tswv yim sib tw tuaj yeem yooj yim li kev teeb tsa cov peev nyiaj thiab siv cov lus tseem ceeb ntawm kev sib tw los tsav ntau cov clicks thiab impressions. Koj tuaj yeem siv lub Hom Phiaj Tshawb Nrhiav Nplooj Chaw (TSP) kev sib tw lub tswv yim los ua kom muaj kev paub txog kev lag luam. Tab sis, tsis muaj ib qho kev sib tw uas ua haujlwm thawj zaug. Koj yuav tsum sim ob peb lub tswv yim sib txawv ua ntej daws qhov ua haujlwm zoo tshaj plaws. Dhau li, koj yuav tsum saib xyuas koj cov kev ntsuas kev ua tau zoo, xws li tus nqi hloov dua siab tshiab, CTR, thiab tus nqi rau ib qho kev hloov pauv. Ces, koj tuaj yeem txheeb xyuas seb koj yuav tau txais nyiaj rov qab los ntawm koj qhov kev tshaj tawm.

Koj tseem tuaj yeem siv lub mobile app kom nce kev hloov pauv. Yog tias koj cov khoom lossis kev pabcuam yog mobile-phooj ywg, koj tuaj yeem teeb tsa tus nqi qis dua ntawm cov khoom siv mobile. AdWords yuav cia li kho qhov kev twv kom nyiam cov neeg siv no. Kuj, koj tuaj yeem teeb tsa koj qhov kev twv kom qis dua rau cov neeg siv desktop. Lwm zaus tus neeg siv khoom tuaj xyuas koj lub vev xaib, lawv muaj peev xwm yuav nws. Yog li, tus yuam sij yog kho koj qhov kev twv thiab ua kom zoo dua koj qhov kev tshaj tawm!

Delivery method

When you run an Adwords campaign, koj yuav tau xaiv ntawm Standard Delivery thiab Accelerated Delivery. Standard Delivery nthuav tawm ad impressions tusyees nyob rau hauv ib hnub, thaum Accelerated Delivery qhia koj qhov kev tshaj tawm ntau npaum li sai tau kom txog thaum koj cov peev nyiaj txhua hnub tag nrho. Hauv ob qho xwm txheej, koj pheej tsis tau txais kev tshoov siab txaus. Yog tias koj cov peev nyiaj tsawg, koj tuaj yeem siv Kev xa khoom nrawm kom kawm paub ntxiv txog koj qhov kev tshaj tawm txoj haujlwm thiab nyem los ntawm tus nqi.

Muaj ntau ntau txoj hauv kev los kho cov qauv xa khoom rau koj qhov kev sib tw Adwords, tab sis lub neej ntawd teeb tsa yog Standard. Txawm li cas los, yog tias koj siv kev xa khoom nrawm, koj tuaj yeem siv nyiaj txiag txhua hnub ntawm $10 khiav koj txoj kev sib tw. Txawm tias qhov kev xaiv tom kawg yuav yog qhov kev xaiv zoo dua rau cov uas muaj peev nyiaj tsawg, tus qauv xa khoom yuav raug nqi ntau dua. Yog li ntawd, koj yuav tsum nkag siab qhov sib txawv ntawm ob qho tib si kom koj tuaj yeem ua kom koj cov peev nyiaj tau zoo tshaj plaws hauv kev lag luam uas tau txais txiaj ntsig tshaj plaws.

Kev siv nrawm nrawm yuav tsis yog qhov kev xaiv zoo tshaj plaws rau kev tshaj tawm nyiaj txiag tsawg. Thaum tus txheej txheem ua haujlwm zoo dua rau kev siv koj cov peev nyiaj txhua hnub, Kev xa khoom ceev ceev muaj CPC siab dua. Ad teem sijhawm tso cai rau koj los tswj xyuas thaum koj cov lus tshaj tawm tshwm hauv cov txiaj ntsig tshawb fawb. Los ntawm kev teeb tsa koj qhov kev twv, koj tuaj yeem tswj koj qhov kev tshaj tawm ntau npaum li cas. Nrog ceev tus me nyuam, koj qhov kev tshaj tawm yuav tshwm sim ntau dua thaum nruab hnub, thaum qeeb-loading tus qauv xa tawm qhia tshaj tawm ntau tus sib npaug thoob plaws hnub.

Tus qauv xa tawm yog txoj kev tshaj tawm tshaj tawm tshaj tawm rau Kev Tshawb Fawb Kev Sib Tw. Google kuj tseem tau ua kom ceev cov khoom xa tuaj tsuas yog kev tshaj tawm rau kev tshaj tawm kev lag luam. Raws li lub Cuaj Hli 2017, Google pib tsiv cov phiaj xwm los ntawm kev xa khoom nrawm mus rau tus qauv xa khoom. Txoj kev no yuav tsis muaj rau cov phiaj xwm tshiab, tab sis cov uas twb muaj lawm yuav cia li hloov mus rau tus qauv xa khoom. Txoj kev no yog ua raws li qhov xav tau ntawm kev ua haujlwm thoob plaws hnub. It will affect your ads’ CPC more than standard delivery.

Cov qhab nia zoo

The Quality Score of your Adwords ad is based on three main components: ad qhov tseeb, xav tias clickthrough tus nqi, thiab tsaws nplooj kev paub. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias Cov qhab nias zoo ntawm tib lo lus tseem ceeb hauv pawg ad sib txawv tuaj yeem sib txawv, nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj tsaws, thiab demographic targeting. Qhov kev cia siab clickthrough tus nqi yuav hloov raws li koj qhov kev tshaj tawm mus nyob. Qhov ntau clicks koj tau txais, zoo dua.

Kom tau cov qhab nia zoo, siv cov ntsiab lus tseem ceeb hauv koj daim ntawv tshaj tawm. Ib daim ntawv luam uas sau tsis zoo yuav ua rau muaj kev xav tsis raug. Xyuas kom meej tias koj daim ntawv tshaj tawm yog nyob ib puag ncig los ntawm cov ntsiab lus tseem ceeb thiab cov ntawv muaj feem cuam tshuam. Qhov no yuav xyuas kom meej tias koj qhov kev tshaj tawm yuav tshwm sim nrog rau cov tshaj tawm uas cuam tshuam tshaj plaws. Kev sib raug zoo yog ib qho tseem ceeb ntawm cov qhab nia Zoo hauv Adwords. You can check your Ad copy by clicking on the “Ntsiab lus” section in the left-hand sidebar and then click on “Search Terms” at the top.

Koj qhov kev tshaj tawm Cov qhab nia Zoo yog qhov tseem ceeb rau kev txiav txim siab qhov ua tau zoo ntawm koj qhov kev sib tw. Qhov kev ntsuas no qhia txog qhov cuam tshuam ntawm koj qhov kev tshaj tawm thiab nplooj ntawv tsaws rau cov neeg tshawb nrhiav. Kev tshaj tawm zoo tshaj plaws yuav muaj kev vam meej ntau dua thiab hloov pauv dua li qhov tsis zoo. Qhov qhab nia zoo tsis nyob ntawm kev sib tw; xwb, nws yog nyob ntawm qhov tseeb ntawm lo lus tseem ceeb thiab nplooj tsaws. Koj qhov qhab nia zoo tshaj tawm yuav nyob twj ywm, txawm tias koj hloov koj qhov kev twv.

Muaj ntau yam uas cuam tshuam qhov qhab nia zoo ntawm koj qhov kev sib tw Adwords. Cov no suav nrog cov ntsiab lus, kev tshaj tawm, thiab qhov point point. Kev sib raug zoo yog qhov tseem ceeb, yog li nco ntsoov siv cov ntsiab lus tseem ceeb hauv koj qhov kev tshaj tawm thiab nplooj ntawv tsaws. Los ntawm ua raws li peb lub tswv yim no, koj tuaj yeem ua tiav qhov qhab nia zoo tshaj plaws rau Adwords phiaj xwm. Thaum nws los txog rau koj qhov phiaj xwm, Cov qhab nia zoo yuav tsum ib txwm siab. Koj tuaj yeem txhim kho koj cov ntsiab lus thiab koj nplooj ntawv tsaws qhov kev ua tau zoo.

Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov thaum sim nce koj qhov qhab nia zoo ntawm Adwords yog kom nco qab txog keeb kwm kev ua tau zoo ntawm koj tus account. Qhov zoo dua koj qhov kev ua yeeb yam keeb kwm, qhov zoo dua koj qhov kev ua tau zoo yav tom ntej. Google muab nqi zog rau cov neeg uas paub lawv ua dab tsi thiab rau txim rau cov neeg uas txuas ntxiv siv cov txuj ci qub. Npaj kom tau qhab nia zoo hauv Adwords cov phiaj xwm kom nce koj cov kev hloov pauv. Koj qhov phiaj xwm tsis tuaj yeem kim dhau kom tau txais cov txiaj ntsig koj xav tau.

Adwords Tswv yim rau Beginners

If you are new to using Adwords, this article will provide you with some useful tips and tricks to increase your success rate. Hauv tsab xov xwm no, peb yuav tham txog cov ntsiab lus tseem ceeb, Kev sib tw ntawm cov cim kev lag luam, Cov qhab nia zoo, thiab Nqi ib nias. Tom qab nyeem tsab xov xwm no, koj yuav tsum tau yooj yim tsim thiab siv koj tus kheej AdWords phiaj los nqis tes. Ces, koj tuaj yeem pib siv nws los txhawb koj txoj kev lag luam. Kab lus no yog sau nrog novice nyob rau hauv siab, tab sis koj tuaj yeem nyeem tau ntawm Adwords nta ntxiv.

Tshawb nrhiav lo lus tseem ceeb

If you are considering using Adwords for your online marketing strategy, Kev tshawb nrhiav lo lus tseem ceeb yog qhov tseem ceeb. Koj yuav tsum paub cov ntsiab lus twg koj cov neeg siv khoom yuav nrhiav. Cov ntsiab lus ntim qhia koj cov naj npawb ntawm kev tshawb nrhiav txhua lo lus tseem ceeb tau txais txhua lub hlis, uas yuav pab koj txiav txim siab seb cov ntsiab lus twg yog lub hom phiaj. Txhawm rau siv Keyword Planner, Koj yuav tsum muaj tus account Adwords. Thaum koj muaj koj tus account, click on “Keyword Planner” to start researching keywords.

Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau txhua qhov kev sib tw SEO ua tiav. Kev nkag siab txog yam koj cov neeg tuaj saib yuav tshawb nrhiav pab koj tsim cov ntsiab lus uas yuav koom nrog lawv. Piv txwv li, yog tias koj lub hom phiaj cov neeg tuaj saib yog kws kho mob, Kev tshawb fawb lo lus tseem ceeb tuaj yeem pab koj nrhiav cov ntsiab lus uas cuam tshuam rau cov neeg siv no. Koj cov ntsiab lus tuaj yeem raug kho kom zoo kom suav nrog cov lus tshwj xeeb thiab kab lus. Qhov no yuav pab koj nce koj cov kev lag luam organic thiab nce koj lub vev xaib qeb duas hauv kev tshawb fawb xyaw. Yog tias koj cov neeg tuaj saib txaus siab rau kev phais qaum, nws yuav ua rau kev txiav txim siab rau cov neeg tuaj saib no.

Tom ntej no, tshawb nrhiav kev sib tw hauv koj lub niche. Nco ntsoov tias koj tsis txhob siv cov lus sib tw dhau los lossis cov ntsiab lus dav. Sim xaiv niches nrog cov tsheb khiav ceev, thiab ntau tus neeg zoo yuav tab tom nrhiav cov kab lus uas cuam tshuam rau koj lub niche. Sib piv li cas koj cov neeg sib tw qeb duas thiab sau rau cov ncauj lus zoo sib xws. Koj yuav tsum siv cov ntaub ntawv no los kho koj cov npe lo lus tseem ceeb. Thiab tsis txhob hnov ​​​​qab siv cov lus hais kom paub tseeb tias koj tau nkag mus rau cov ntsiab lus raug.

Kev sib tw ntawm cov cim kev lag luam

Bidding on trademarked keywords is a popular practice that has resulted in increased litigation between business rivals. Google txoj cai tso cai rau cov neeg sib tw sib tw rau cov ntsiab lus lag luam tuaj yeem txhawb cov lag luam kom tsom cov cim lag luam aggressively. Cov ntaub ntawv txhawb nqa cov qauv no los ntawm kev qhia cov neeg foob tuaj yeem yeej cov lus tseem ceeb sib ntaus sib tua nrog Google thiab txwv kev sib tw. Hauv tsab xov xwm no, peb yuav tshuaj xyuas qhov zoo thiab qhov tsis zoo ntawm kev sib tw ntawm cov cim kev lag luam hauv Adwords.

Kom tsis txhob muaj teeb meem kev cai lij choj, xyuas kom tseeb tias koj qhov kev tshaj tawm tsis yog twv ntawm tus neeg sib tw cov cim lag luam cov ntsiab lus. Koj tuaj yeem raug liam ntawm kev ua txhaum kev lag luam yog tias koj siv tus neeg sib tw lub cim lag luam hauv koj daim ntawv tshaj tawm. Lub tuam txhab uas muaj cov cim lag luam tuaj yeem tshaj tawm qhov tshaj tawm rau Google yog tias lawv pom tias nws ua txhaum nws txoj cai ua lag luam. Ntxiv rau, kev tshaj tawm yuav ua rau nws zoo li tus neeg sib tw siv cov ntsiab lus no.

Txawm li cas los, muaj ntau txoj hauv kev los tiv thaiv koj lub npe ntawm kev ua txhaum cai. Hauv Tebchaws Meskas, Canada, thiab Australia, Cov cim lag luam tsis raug txwv hauv Adwords. Lub tuam txhab uas yog tus tswv lag luam yuav tsum xub xa daim ntawv tso cai rau Google ua ntej nws tuaj yeem twv ntawm cov cim kev lag luam. Xwb, nws yuav ua tau rau koj mus twv rau ib tug trademarked lo lus tseem ceeb. Txhawm rau twv ntawm cov cim lag luam lo lus tseem ceeb, lub vev xaib yuav tsum siv qhov sib thooj URL thiab lo lus tseem ceeb.

Cov qhab nia zoo

The quality score in Adwords is determined by several factors, suav nrog qhov kev cia siab ntawm tus nqi clickthrough, qhov tseeb, thiab tsaws nplooj kev paub. Tib lo lus tseem ceeb hauv tib pawg tshaj tawm tuaj yeem muaj cov qhab nia zoo sib txawv vim tias qhov muaj tswv yim thiab cov phiaj xwm pej xeem tuaj yeem sib txawv. Thaum muaj kev tshaj tawm nyob, qhov kev cia siab clickthrough tus nqi kho, thiab muaj peb yam xwm txheej muaj los saib xyuas nws qhov kev ua tau zoo. Txhawm rau nkag siab qhov nuances ntawm qhov ntsuas no, xav txog cov piv txwv hauv qab no:

Thawj lub ntsiab lus yog pawg lus tseem ceeb. Qhov thib ob lub ntsiab yog daim ntawv theej thiab tsaws nplooj, los yog nplooj ntawv tsaws. Nws yog ib qho tseem ceeb kom ua raws li cov lus tseem ceeb ntawm pawg lus qhia, raws li cov no yuav cuam tshuam tus nqi hloov dua siab tshiab. Piv txwv li, Hloov cov kab ntawv xov xwm rau Kev Pabcuam Kev Cai Lij Choj tau nce nws qhov kev hloov pauv los ntawm 111.6 feem pua. Tus thawj tswj hwm zoo paub tob npaum li cas mus nrog txhua pawg lus tseem ceeb, thiab yuav ua li cas kho cov no los txhim kho tag nrho cov qhab nia zoo.

Google qhov qhab nia zoo yog qhov kev suav ua nyuaj uas cuam tshuam rau koj qhov kev tso npe thiab tus nqi. Vim lub algorithm yog zais cia, Cov tuam txhab PPC tsuas yog muab cov lus qhia dav dav txog kev txhim kho koj cov qhab nia. Txawm li cas los, paub qhov tseeb uas siv los xam cov qhab nia yog qhov tseem ceeb kom tau txais txiaj ntsig zoo dua, xws li kev txhim kho kev tso kawm thiab tus nqi qis dua ib nyem. Qhov qhab nia zoo rau Adwords yog txiav txim siab los ntawm ntau yam, thiab tsis muaj leej twg teb rau nws. Txawm li cas los, yog tias koj txaus siab siv sijhawm thiab siv zog los txhim kho nws, koj tuaj yeem txhawb koj qhov kev tshaj tawm cov qhab nia zoo thiab ua kom muaj txiaj ntsig zoo dua.

Nqi ib nias

Using the correct CPC for your ad campaign is critical to ensuring you maximize your ROI. Cov phiaj xwm tshaj tawm nrog cov nqi qis qis tsis tshua hloov pauv, thaum cov kev sib tw siab tuaj yeem ua rau tsis muaj kev coj ua thiab kev muag khoom. Ib qho tseem ceeb uas yuav tsum nco ntsoov yog tias koj tus nqi max ib nias (CPC) tsis yog tus nqi tiag tiag uas koj yuav them. Ntau tus neeg tshaj tawm tsuas yog them tus nqi tsawg kawg nkaus uas xav tau los tshem tawm Ad Rank qhov pib lossis tuav tus neeg sib tw hauv qab lawv.

CPCs sib txawv ntawm kev lag luam. Hauv cov zaub network, piv txwv, qhov nruab nrab CPC yog nyob rau hauv $1. CPCs rau kev tshaj tawm hauv kev tshawb nrhiav network feem ntau siab dua. Raws li qhov tshwm sim, Nws yog ib qho tseem ceeb los txiav txim siab ROI thiab ntau npaum li cas koj tuaj yeem them taus rau ib qho nias. Google AdWords yog lub platform nrhiav nyiaj loj tshaj plaws hauv ntiaj teb. Tab sis CPC txhais li cas rau koj lub lag luam?

Tus nqi ib nias rau Adwords txawv ntawm $1 rau $2 nyob ntawm ntau yam. Cov lus tseem ceeb uas kim yuav nyob hauv kev sib tw ntau dua, ua rau CPCs siab dua. Txawm li cas los, yog tias koj muaj cov khoom lag luam zoo lossis kev pabcuam uas yuav muag ntawm tus nqi siab, koj tuaj yeem siv nyiaj ntau dua $50 ib nyem rau ntawm Google Ads. Ntau tus tshaj tawm tuaj yeem siv nyiaj ntau npaum li $50 lab ib xyoos ntawm kev nrhiav nyiaj.

Split test ads

If you’ve ever wondered whether your ads are getting the desired conversions, ces cais xeem yog ib txoj hauv kev zoo kom paub. Split xeem tshaj tawm hauv Adwords tso cai rau koj los sib piv ob lossis ntau tshaj tawm ib sab los saib seb qhov twg ua tau zoo dua. Koj yuav tsum ceev faj, txawm tias, raws li nws tsis yog ib txwm yooj yim los txiav txim siab qhov sib txawv ntawm ob versions ntawm tib qhov kev tshaj tawm. Qhov tseem ceeb yog siv qhov sib txawv tseem ceeb hauv kev txheeb cais thaum khiav qhov kev xeem sib cais.

Ua ntej ua kev sib cais, xyuas kom paub tseeb tias koj nplooj ntawv tsaws tsis hloov. Yog tias koj tau hloov nplooj ntawv tsaws yav dhau los, Tej zaum koj yuav tsis paub tias daim ntawv tshaj tawm tau tsaws rau ntawm nplooj ntawv sib txawv. Hloov nplooj ntawv tuaj yeem ua rau nws nyuaj rau taug qab kev hloov pauv. Txawm li cas los, koj tuaj yeem siv cov URLs sib txawv. Thaum qhov kev xaiv no tuaj yeem siv tau, Nws yog ib qho tseem ceeb uas yuav tau siv tib nplooj ntawv tsaws nrog txhua qhov kev tshaj tawm.

Kev sib cais-kev sim sib cuam tshuam hauv Google's Adwords program ob npaug ua qhov chaw tsom xam. Nws qhia cov clicks, kev xav, CTR, thiab nruab nrab nqi-ib-nias. Koj tuaj yeem pom cov txiaj ntsig tau clickable thiab cov ntawv tshaj tawm qub. Cov “Apply Variation” button allows you to choose which version of an ad is most effective. Los ntawm kev sib piv ob qho kev tshaj tawm ib sab, koj tuaj yeem txiav txim siab seb qhov twg tau txais tus nqi hloov pauv zoo tshaj plaws.

Tus nqi rau kev hloov pauv

Tus nqi rau kev hloov pauv, los yog CPC, yog ib qho kev ntsuas tseem ceeb tshaj plaws los saib xyuas thaum khiav ib qho kev sib tw AdWords. Seb tus qhua yuav koj cov khoom, sau npe rau koj tsab ntawv xov xwm, los yog ua kom tiav ib daim ntawv, Qhov kev ntsuas no qhia txog kev ua tiav ntawm koj qhov kev tshaj tawm. Tus nqi ib hloov dua siab tshiab tso cai rau koj los sib piv koj cov nqi tam sim no thiab lub hom phiaj, yog li koj tuaj yeem tsom koj qhov kev tshaj tawm zoo dua. Nws yog ib qho tseem ceeb kom nco ntsoov tias CPC tuaj yeem sib txawv heev nyob ntawm qhov loj ntawm koj lub vev xaib, tab sis nws yog qhov pib zoo los txiav txim siab seb koj tus nqi hloov pauv yog dab tsi.

The cost per conversion is often calculated using a formula that divides the cost by the number of “hard” hloov dua siab tshiab, uas yog cov uas ua rau kev yuav khoom. Thaum tus nqi ib qho kev hloov pauv tseem ceeb, nws tsis tas yuav sib npaug rau tus nqi ntawm kev hloov dua siab tshiab. Piv txwv li, tsis yog tag nrho cov clicks tsim nyog rau kev hloov dua siab tshiab mus txog qhovtwg qhia, yog li nws tsis yog ib txwm tuaj yeem suav tus nqi ib qho kev hloov pauv raws li tus lej ntawd. Ntxiv rau, hloov dua siab tshiab mus txog qhovtwg qhia interfaces tso saib cov zauv nyob rau hauv ib txoj kev sib txawv tshaj li tus nqi kab.

Google Analytics tso cai rau koj los txheeb xyuas koj cov phiaj xwm kev ua haujlwm ntawm ntau lub sijhawm ntawm hnub. Koj tseem tuaj yeem txiav txim siab seb lub sijhawm twg yuav tsim cov kev hloov pauv ntau tshaj plaws. Los ntawm kev kawm txog kev hloov pauv tus nqi nyob rau qee lub sijhawm ntawm hnub, koj tuaj yeem kho koj lub sijhawm tshaj tawm rau kev ua haujlwm zoo. Yog tias koj xav khiav ib qho ad tsuas yog thaum lub sijhawm tshwj xeeb, teem nws khiav txij hnub Monday txog Wednesday. Txoj kev no, koj yuav paub tseeb tias thaum twg los twv thiab thaum twg yuav tso cov ntsiab lus twv.

Yuav Siv Luam thiab Muab Tshuaj Li Cas hauv Adwords

Siv cov cuab yeej theej thiab muab tshuaj txhuam hauv AdWords tuaj yeem pab koj hloov lossis tsim koj cov kev tshaj tawm. Koj tuaj yeem hloov koj daim ntawv luam thiab kab ntawv xov xwm lossis siv ob qho tib si. Sib piv cov qauv sib txawv los txiav txim seb qhov twg ua haujlwm zoo tshaj. Qhov no tuaj yeem pab tau tshwj xeeb thaum koj cov peev nyiaj tshaj tawm nruj. Nws kuj tseem yuav pab koj kawm paub siv cov lus tsis zoo thiab rov tsom koj qhov kev tshaj tawm. Koj tuaj yeem siv cov ntawv theej thiab muab tshuaj txhuam los sib piv koj cov kev tshaj tawm thiab hloov pauv raws li xav tau.

Adwords yog kev sib tw nyob

Kazillion duas lag luam ntawm Google tau txais nyiaj los ntawm nws Kev Tshawb Fawb Kev Tshaj Tawm thiab Tso Tawm Tshaj Tawm cov txiaj ntsig. Nws cov neeg siv tau sib tw rau ib daim ntawm cov ncuav qab zib no thiab nws yog ib qho tseem ceeb rau cov neeg tshaj tawm kom paub tias kev sib tw toj roob hauv pes hauv Adwords auction yog dynamic.. Nrog ntau lab tus lag luam sib tw rau tib lo lus tseem ceeb, koj qhov phiaj xwm tsis tuaj yeem teeb tsa thiab tsis nco qab. Koj yuav tsum tau saib xyuas kev khiav tsheb thiab kho koj qhov kev twv txhua hnub, thiab koj yuav tsum tau npaj kom hloov pauv.

Adwords’ Auction Insights tsab ntawv ceeb toom muab cov ntsiab lus ntawm koj cov neeg sib tw. Siv cov cuab yeej thiab cov tswv yim no, Kev paub txog kev lag luam e-lag luam tuaj yeem ua rau lawv cov phiaj xwm zoo dua. Ntxiv mus, txhua lub khw muag khoom muaj kev sib tw. Cov neeg muag khoom sib tw no tuaj yeem cuam tshuam cov txiaj ntsig ntawm koj cov phiaj xwm Google Khw. Nyob rau hauv Auction Insights qhia, koj tuaj yeem pom cov neeg sib tw twg muaj kev cuam tshuam cov txiaj ntsig ntawm koj qhov kev sib tw. Nws tseem tuaj yeem ua rau koj pom koj cov neeg sib tw’ kev ua haujlwm tawm tsam koj tus kheej.

Thawj txoj haujlwm hauv AdWords system yog nyob los ntawm qhov kev tshaj tawm siab tshaj plaws. Tau txais qhov chaw no tsis yog ib qho teeb meem ntawm kev nce koj qhov kev twv, nws yuav siv sij hawm ntau tshaj qhov ntawd. Txhua tus tshaj tawm nrog lo lus tseem ceeb sib tw tau muab tso rau hauv kev sib tw, thiab qhov kev tshaj tawm ua tau zoo tshaj plaws tshwm nyob rau sab saum toj ntawm daim ntawv teev npe. Cov qhab-nees zoo thiab qhov kev twv siab tshaj plaws txiav txim siab qhov kev tshaj tawm txoj haujlwm hauv kev sib tw.

Nws muab cov phiaj xwm rov qab

Re-targeting yog lub tswv yim ua lag luam muaj zog uas pab cov neeg tshaj tawm nce ROI ntawm lawv cov phiaj xwm tshaj tawm. Remarketing tso cai rau cov neeg tshaj tawm los tsim cov neeg siv khoom ntse, tsim los ntawm cov neeg uas muaj tus cwj pwm zoo sib xws hauv Internet, kev yuav khoom, thiab browsing nyiam, raws li cov neeg siv khoom yav dhau los. Cov neeg saib zoo li no zoo meej rau kev thawb cov neeg mus rau koj qhov kev lag luam funnel thiab nce ROI ntawm koj cov phiaj xwm tshaj tawm. Remarketing yog qhov kawg ntawm cov thawj coj tshiab uas tuaj yeem nce koj ROI ntawm koj cov phiaj xwm tshaj tawm.

Nws muab cov ntsiab lus tsis zoo

Siv lub sijhawm tab hauv Adwords los nrhiav cov ntsiab lus tshiab yog txoj hauv kev zoo los siv cov lus tsis zoo hauv Adwords cuab yeej. Cov tswv yim no yog automated, tab sis nws tseem yog qhov zoo tshaj los ua qee qhov pov thawj ua ntej tso siab rau lawv. Koj tuaj yeem pom cov ntsiab lus twg muaj feem cuam tshuam nrog koj cov ntsiab lus tseem ceeb lossis cov lus twg yog cov lus sib piv. Koj tuaj yeem ntxiv cov ntsiab lus no rau txhua qhov kev sib tw lossis pawg tshaj tawm thiab tom qab ntawd saib xyuas lawv cov kev ua tau zoo.

Cov ntsiab lus tsis zoo pab koj tsom koj txoj kev sib tw ntawm cov khoom lag luam lossis cov kev pabcuam uas tau txais txiaj ntsig ntau dua. Piv txwv li, tus neeg ua haujlwm kav dej hauv Las Vegas yuav tsis khwv tau nyiaj ntau npaum li kev kho cov kais dej li nws yuav kho cov kav dej tooj liab thaum lub sijhawm kho tsev.. Siv cov ntsiab lus tsis zoo tso cai rau nws tsom nws cov peev nyiaj ntawm cov haujlwm uas muaj ROI siab dua. Tej zaum koj yuav xav kom tsis txhob siv cov ntsiab lus tsis zoo rau cov kev pabcuam kav dej. Tab sis yog tias koj xav nce koj ROI, cov ntsiab lus tsis zoo yog qhov tseem ceeb ntawm cov txheej txheem tshaj tawm.

Cov ntsiab lus tsis zoo kuj tseem tuaj yeem txhawb koj cov qhab nia Zoo. Los ntawm kev qhia koj cov lus tshaj tawm rau cov lus tseem ceeb uas cuam tshuam rau koj cov khoom, koj tuaj yeem txhim kho koj CTR (nyem los ntawm tus nqi). Qhov no txhais tau tias koj tuaj yeem tau txais txoj haujlwm zoo dua rau koj qhov kev tshaj tawm ntawm tus nqi qis dua ib nyem. Koj tuaj yeem pom ntau cov ntsiab lus tsis zoo ntawm koj cov lus tshawb fawb qhia. Lawv muaj ntau tshaj li cov ntsiab lus! Tsuas yog xyuas kom tseeb tias koj ntxiv lawv rau koj cov phiaj xwm tshaj tawm thiab koj yuav pom qhov txawv txav hauv koj cov txiaj ntsig.

Txhawm rau kom tau txais txiaj ntsig zoo tshaj ntawm cov ntsiab lus tsis zoo hauv Adwords, koj yuav tsum xub paub tias koj cov ntsiab lus tseem ceeb yog dab tsi. Qhov no yog qhov tseem ceeb vim cov neeg sib tw’ cov khoom yuav muaj cov lus tshawb fawb zoo sib xws. Txoj kev no, koj tuaj yeem kho koj cov lus tseem ceeb thiab sib txuas lus nrog cov neeg muaj feem cuam tshuam. Ces, koj tuaj yeem ntxiv cov ntsiab lus tsis zoo rau cov lus tseem ceeb uas koj cov neeg sib tw siv. Qhov ntawd yog txoj hauv kev zoo tshaj los ua kom koj tus nqi hloov pauv. Koj yuav xav tsis thoob txog pes tsawg tus neeg koj tuaj yeem ncav cuag los ntawm kev ntxiv cov ntsiab lus no rau koj cov phiaj xwm tshaj tawm.

Cov ntsiab lus tsis zoo muaj txiaj ntsig zoo rau ntau tus neeg siv khoom hauv tib txoj kab ntsug. Ntxiv cov ntsiab lus tsis zoo yuav tiv thaiv koj cov kev tshaj tawm los ntawm kev tshwm sim thaum muaj lus nug tshawb fawb “Chicago” los yog cov lus zoo sib xws. Nco ntsoov, txawm li cas los xij, uas koj yuav tsum xaiv cov ntsiab lus tsis zoo ua tib zoo. Lawv yuav tsum tsis txhob hla koj cov ntsiab lus tseem ceeb. Yog lawv sib tshooj, lawv yuav tsis tshwm sim, yog li koj yuav tsum xyuas kom meej tias koj xaiv cov ntsiab lus tsis zoo kom zoo. Yog li, ua ntej ntxiv cov ntsiab lus tsis zoo, xyuas kom koj paub tias koj tab tom nrhiav dab tsi.