Tag: Google Adwords lub koom haum

Tej zaum koj yuav tau hnov ​​​​txog Google Adwords, kev tshaj tawm platform los ntawm Google. Tab sis, do you know how to use it to maximize your profit? Nws puas tsim nyog rau kev pib? Nov yog qee cov lus qhia. Qhov no yog ib qho cuab yeej zoo rau cov lag luam digital, tshwj xeeb tshaj yog pib. Tab sis nws tuaj yeem kim. Nyeem rau kom paub ntau ntxiv txog cov cuab yeej muaj zog no. Cov npe hauv qab no yog qee qhov ntawm nws qhov zoo thiab qhov tsis zoo. Seb nws yog rau koj pib lossis rau kev lag luam tsim, Adwords muaj nws qhov zoo thiab qhov tsis zoo.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, tsis yog txhua tus paub siv lub tuam txhab cov cuab yeej zoo. Kab lus no saib ntau txoj hauv kev uas koj tuaj yeem ua tau zoo tshaj plaws ntawm Google cov cuab yeej tshaj tawm. Yog tias koj tshiab rau Google AdWords, ntawm no yog ib qho kev tshuaj xyuas sai ntawm dab tsi suav nrog. Thaum koj tau kawm txog cov cuab yeej, koj yuav muaj lub tswv yim zoo ntawm yuav ua li cas kom koj txoj kev lag luam ua tiav.

Google AdWords ua haujlwm zoo li kev sib tw uas cov lag luam twv rau qhov chaw hauv kev tshawb fawb cav. Qhov system no pab cov tuam txhab tau txais txiaj ntsig zoo, cuam ​​tshuam kev khiav tsheb. Cov neeg tshaj tawm xaiv cov peev nyiaj thiab lub hom phiaj tshwj xeeb, thiab tuaj yeem ntxiv tus lej xov tooj lossis txuas rau lub vev xaib nplooj ntawv tseem ceeb. Piv txwv li, let’s assume that a user searches for “red shoes.” They see several ads from different companies. Txhua tus neeg tshaj tawm them tus nqi tshwj xeeb rau kev tso npe tshaj tawm.

Thaum xaiv hom phiaj xwm txoj cai, nws yog ib qho tseem ceeb los xav txog tus nqi ib nias. Qhov no yog tus nqi koj them rau txhua txhiab ad impressions. Koj tseem tuaj yeem siv tus nqi rau ib qho kev koom tes, uas txhais tau hais tias koj them nyiaj rau txhua zaus ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm thiab ua tiav qhov tshwj xeeb. Muaj peb hom phiaj xwm nrog Google Ads: nrhiav tawm, tso saib ads, and video ads. The search ads feature text, duab, and video content. They appear on web pages within Google’s display network. Videos are short ads, usually six to 15 seconds, and appear on YouTube.

The way Google Ads works is based on a pay-per-click (PPC) model. Cov neeg tshaj tawm tsom cov ntsiab lus tshwj xeeb hauv Google thiab ua kev sib tw rau cov ntsiab lus no. Lawv sib tw rau cov ntsiab lus no nrog lwm tus neeg ua lag luam. Cov nqi sib tw feem ntau yog nyob ntawm qhov kev twv siab tshaj plaws. Tus nqi siab dua, qhov zoo dua qhov kev tso kawm. Qhov kev tshaj tawm ntau dua ib lub lag luam tau txais, tus nqi qis dua ib nyem.

Txhawm rau ua kom muaj txiaj ntsig zoo ntawm Google Ads, Nws yog ib qho tseem ceeb kom nkag siab yuav ua li cas kho cov kev tshaj tawm. Kev tshaj tawm tuaj yeem tshwm sim ntawm nplooj ntawv tshawb fawb, ntawm nplooj ntawv web hauv Google Display Network, thiab ntawm lwm lub vev xaib thiab apps. Cov kev tshaj tawm tuaj yeem yog duab lossis ntawv nyeem, thiab lawv yuav raug tso tawm ib sab ntawm cov ntsiab lus tseem ceeb. Ntxiv mus, koj tuaj yeem kho qhov kev tshaj tawm los ntawm kev tsom mus rau ntau theem ntawm kev muag khoom funnel.

It’s ideal for startups

In the age of the internet, cov lag luam tab tom nrhiav txoj hauv kev tshiab kom ncav cuag cov neeg siv khoom tshiab. Qhov nce ntawm cov kev pab cuam accelerator yog ib qho piv txwv zoo ntawm qhov no. Kev pib ua haujlwm feem ntau raug yuam ua haujlwm los ntawm chaw ua haujlwm sib koom. Nyob rau hauv kev sib pauv rau ib qho kev ncaj ncees cov tswv cuab hauv lub tuam txhab, cov tub ua lag luam no txaus siab tso nrog kev pheej hmoo siab. Dhau li, accelerators pab startups zam cov nyiaj siv ua haujlwm uas ib txwm ua lag luam yuav tshwm sim. Nov yog qee qhov txiaj ntsig ntawm kev siv qhov program accelerator.

Nws yog scalable heev

What makes a company scalable? Cov lus teb yog scalable infrastructure, raws li qhov ntsuas ntawm qhov kev pabcuam nce. Nrog IaaS, koj them rau ntau lub peev xwm yam tsis muaj nqi ntxiv rau kho vajtse, software hloov tshiab, los yog siv zog ntxiv. Thiab nrog huab xam, koj tuaj yeem nkag tau koj cov ntaub ntawv los ntawm txhua qhov chaw. Qhov zoo yog pom tseeb. Nyeem rau kom paub seb cov txheej txheem zoo li no tuaj yeem muaj txiaj ntsig rau koj txoj kev lag luam. Cov npe hauv qab no yog tsib txoj hauv kev uas koj lub lag luam tuaj yeem ua kom zoo dua ntawm cov kev pabcuam uas muaj nyob hauv huab.

Software ua ib qho kev pabcuam, sau SaaS, yog huab-raws li software uas tau tuav hauv online los ntawm tus neeg muag khoom thib peb. Koj tuaj yeem nkag mus rau software los ntawm lub web browser. Vim nws yog tswj centrally, SaaS cov kev pab cuam muaj peev xwm loj tuaj. Ntxiv mus, SaaS cov khoom lag luam hloov pauv tau thiab hloov pauv tau vim tias lawv tsis xav tau kev teeb tsa ntawm ib tus neeg siv khoom. Qhov no ua rau lawv muaj txiaj ntsig tshwj xeeb rau cov pab pawg thoob ntiaj teb. Thiab vim lawv tsis xav tau bandwidth, cov neeg siv tsis tas yuav txhawj xeeb txog software hloov tshiab.

It’s expensive

If you’re worried that it’s too expensive, koj tsis nyob ib leeg. Many people have the same concern: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. Txawm li cas los, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.

Thawj qhov koj yuav tsum tau ua yog nrhiav seb Google lub AdWords yuav raug nqi npaum li cas rau koj. Hauv 2005, tus nqi nruab nrab ntawm ib nias yog $0.38 xees. Los ntawm 2016, tus nqi no tau dhia mus rau $2.14, thiab nws tsis zoo li yuav nqis mus sai sai. Ib tug kws lij choj, piv txwv, tuaj yeem cia siab tias yuav them $20 rau $30 ib nias. Tab sis yog tias koj tsis tuaj yeem them nyiaj ntau, Tej zaum koj yuav xav nrhiav lwm txoj hauv kev.

Muaj ntau cov kauj ruam hauv Adwords tswj. Cov no suav nrog kev txiav txim siab cov ntsiab lus, kev sib tw, and re-marketing. Siv ib pab neeg tsim nyog Adwords kev lag luam tuaj yeem pab koj tau txais txiaj ntsig zoo tshaj plaws los ntawm koj qhov kev sib tw. Kawm seb yuav pib li cas hnub no! Nov yog ob peb yam tseem ceeb uas yuav tau xav txog. Txaus siab rau kev koom tes nrog pab pawg ua lag luam PPC tau ntawv pov thawj? Tshawb xyuas tsab xov xwm no rau cov lus qhia thiab kev ua kom yuam kev. Koj yuav zoo siab koj tau ua!

Them ib nias (PPC)

Them ib nias (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Txawm li cas los, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Ntau tus tswv lag luam pib nrog qee qhov nyiaj los siv rau kev them nyiaj ib qho kev tshaj tawm, tab sis raws li tus lej sau, koj tuaj yeem kho tus nqi. A $200 kev yuav khoom tsuas yog yuav tsum tau ob nyem, thaum a $2 nyem yuav ua rau ib $20 muag. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. Yog tias koj tab tom sim mus cuag cov neeg coob coob, xav txog kev siv cov ntsiab lus tsis zoo los tiv thaiv koj cov kev tshaj tawm los ntawm kev suav nrog hauv cov txiaj ntsig tshawb fawb.

Yog tias koj tsis paub meej txog hom kev tshaj tawm yuav siv li cas, koj tuaj yeem pib me me thiab sim cov ntsiab lus sib txawv thiab cov phiaj xwm kom txog thaum koj pom qhov zoo tshaj plaws haum rau koj lub lag luam. PPC tso cai rau koj sim nrog cov ntsiab lus sib txawv thiab cov phiaj xwm kom txog thaum koj pom txoj hauv kev los tsim cov nyiaj tau los. Kuj tseem muaj ntau qhov kev pab dawb thiab tus nqi qis PPC, yog li koj tuaj yeem sim tawm cov kev xaiv sib txawv ua ntej nqis peev nyiaj ntau. Tab sis qhov tseem ceeb yog kom paub tseeb tias koj siv txoj cai PPC tshaj tawm kom ncav cuag cov neeg feem coob.

Ntsiab lus

When targeting the right audience with Adwords, Nws yog ib qho tseem ceeb uas yuav tau saib dhau cov ntsiab lus dav dav uas koj cov neeg tuaj saib yuav nrhiav. Tsis suav nrog cov ntsiab lus dav dav tuaj yeem txiav tawm qee cov neeg siv khoom muaj peev xwm los ntawm koj qhov muag funnel. Hloov chaw, sau cov ntsiab lus uas pab coj cov neeg siv khoom muaj peev xwm los ntawm tag nrho cov neeg yuav khoom taug kev. Nws tseem tuaj yeem tsim lub hauv paus rau kev sib raug zoo mus ntev. Nov yog qee cov lus qhia los pab koj nrhiav cov ntsiab lus zoo rau koj qhov kev sib tw.

Ua ntej, koj yuav tsum paub yuav ua li cas faib koj cov ntsiab lus. Ib txoj hauv kev zoo los ua qhov no yog pab pawg cov ntsiab lus cuam tshuam rau hauv pawg cais. Los ntawm kev ua qhov no, koj tuaj yeem sau cov phiaj xwm tshaj tawm rau ntau lub ntsiab lus ib zaug. Qhov no yuav pab koj tswj hwm tus qauv nyiaj txiag thiab ua tiav nws rau cov qhab nia zoo. Pib, xaiv ib lo lus tseem ceeb uas piav txog koj cov khoom lossis kev pabcuam zoo tshaj plaws. Txoj kev no, koj yuav muaj peev xwm ncav cuag qhov kev cia siab tom qab ntawm kev yuav khoom funnel.

Tsis txhob siv ib lo lus tseem ceeb. Lawv zoo li yuav dhau mus. Cov lus ntev dua, xws li “organic zaub thawv xa khoom,” are more targeted. Cov kab lus no nyiam cov neeg siv khoom zoo. Kev siv cov lus tseem ceeb ntawm tus kheej yuav tsis zoo, tshwj xeeb tshaj yog tias koj cov neeg siv khoom siv cov ntsiab lus sib txawv rau koj cov khoom lossis kev pabcuam. Koj yuav tsum sau cov variations ntawm koj cov lus tseem ceeb, suav nrog cov ntsiab lus sib tham, lwm txoj kev sau ntawv, ntau versions, and common misspellings.

Kev sib tw

The first step in bidding on Adwords is choosing your ad copy and message. Peb yam no cuam tshuam rau kev tso koj cov ntawv tshaj tawm hauv Google nplooj ntawv tshawb fawb. Tus nqi ib nias (CPC) txoj kev yog qhov zoo tshaj plaws rau kev tsav tsheb tshwj xeeb cov neeg siv khoom, tab sis tsis zoo rau cov vev xaib uas muaj ntau qhov kev khiav tsheb txhua hnub. Kev sib tw CPM yog lwm qhov kev xaiv, tab sis tsuas yog siv rau ntawm Display Network. CPM tshaj tawm tshwm sim ntau zaus ntawm cov vev xaib cuam tshuam uas AdSense tshaj tawm tau tshwm sim.

Google muaj ntau txoj hauv kev los kho koj qhov kev twv. Ib txoj hauv kev los ua qhov kev hloov pauv yog los hloov kho txhua lo lus tseem ceeb. Tus nqi koj teev rau txhua lo lus tseem ceeb yuav tsis cuam tshuam rau tag nrho cov peev nyiaj tshaj tawm. Google tseem yuav qhia koj txog nyiaj txiag ntau npaum li cas los siv rau txhua pawg tshaj tawm, tab sis tus nqi tag nrho yog nyob ntawm koj. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google siv qhov siab tshaj plaws CPC metric los tswj cov nyiaj koj them rau txhua qhov nyem.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. Nrog re-marketing, koj cov ntawv tshaj tawm yuav raug tso tawm rau ntawm qhov chaw uas koj cov neeg siv khoom tau mus xyuas tsis ntev los no. Tab sis, nco ntsoov tias lawv yuav tshwm sim ntawm cov chaw uas tsis cuam tshuam nrog koj txoj kev lag luam. Qhov no txhais tau hais tias koj yuav tsum tau teem ib qho kev cais tawm rau lub xaib kom tsis txhob muaj overexposure los yog thov ntawm kev nkag. Tab sis dab tsi yog re-marketing?

Re-marketing yog ib lo lus siv hauv kev lag luam online, thiab hais txog lub hom phiaj kev tshaj tawm rau cov neeg uas twb xav txog cov khoom thiab cov kev pabcuam uas koj yuav tsum muaj. Cov ntawv tshaj tawm no raug xa mus rau tib neeg dua, thiab tib cov neeg siv khoom zoo li yuav nyem rau lawv dua. Re-marketing ua haujlwm zoo nrog Facebook, Adwords, thiab lwm yam kev tshaj tawm hauv online. Tsis hais txog koj tus qauv kev lag luam, koj yuav tsum xav txog kev siv cov txheej txheem no kom ncav cuag cov neeg feem ntau yuav dhau los ua koj cov neeg siv khoom.

Kev sib tw

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. Nws kuj ua rau koj pom ntau npaum li cas clicks koj tab tom tsim nrog cov ntsiab lus tshawb nrhiav sib txawv. Nyob rau hauv ib tug nutshell, nws phim koj cov lus tshawb fawb nrog cov ntsiab lus tseem ceeb tshaj plaws. Yog tias koj yog tus muag khoom, this means that the more specific you are with your keyword, zoo dua. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. Hauv xyoo tas los no, txawm li cas los xij, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Hauv lwm lo lus, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Ntxiv, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Yog li, while it’s not the best way to maximize your advertising budget, it’s still worth it. Yog li, get started today!

Cov ntsiab lus tsis zoo

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Piv txwv li, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Hloov chaw, use terms like “air fryer” los yog “ninja air fryer” xwb. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Piv txwv li, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, piv txwv. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, kev sib tw, thiab cov qhab nia zoo. Nws kuj tseem yuav muab qee cov tswv yim los ua qhov zoo tshaj plaws ntawm cov cuab yeej ua lag luam no. Koj yuav kawm yuav ua li cas nce koj ROI thiab txhim kho koj cov kab hauv qab los ntawm kev siv AdWords ua tiav.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. Cov tswv yim no feem ntau cuam tshuam nrog kev tshawb fawb xyaw xws li Google thiab Bing, thiab tseem siv los ntawm cov chaw social media. Nws suav nrog kev them nyiaj rau lub tuam txhab ib qho nyiaj tau los ua ntej kom nws cov ad tshwm nyob rau hauv ib kab lus tshawb nrhiav. Txawm li cas los, txij li cov neeg tshaj tawm tsuas yog them nyiaj thaum ib tus neeg nyem rau ntawm lawv qhov kev tshaj tawm, lawv yuav tsum muaj peev xwm muab tus nqi zoo tshaj rau lawv cov nyiaj.

Muaj ob hom kev them nyiaj-ib-nias tshaj tawm: flat-rate thiab bid-based. Ob txoj hauv kev tuaj yeem muaj txiaj ntsig zoo rau kev lag luam. Txhawm rau xaiv txoj cai them-ib-nias qauv, tus tshaj tawm yuav tsum xub txiav txim siab seb lawv lub hom phiaj yog dab tsi. Thaum tshaj tawm ntawm kev tshawb fawb xyaw yog ib txoj hauv kev zoo kom tau txais kev khiav mus rau lawv lub vev xaib, nws tuaj yeem ua rau tsis meej pem rau cov pib tshiab. Hauv qab no yog qee cov lus qhia uas yuav pab koj pib nrog qhov kev lag luam digital no.

Kev twv ntawm Google lub vev xaib tshawb fawb yog qhov tseem ceeb ntawm kev tau txais kev tsheb mus rau koj lub vev xaib. Kev twv yuav raug suav los ntawm Google raws li cov lus tseem ceeb. Thaum ib tug neeg tshawb nrhiav lo lus tseem ceeb lossis kab lus, lawv yuav nthuav tawm nrog cov khoom lag luam kev tshaj tawm raws li lawv lub siab xav yuav. Qhov siab dua qhov nias, tus nqi qis dua, thiab tus neeg tuaj saib ntau dua yog nyem rau ntawm koj qhov kev tshaj tawm.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, ntawm qhov tod tes, will cost you more money and result in a lower Ad Rank. Tab sis, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Tshawb nrhiav lo lus tseem ceeb

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Thaum koj tau sau koj tus kheej, siv cov cuab yeej xaiv lo lus tseem ceeb xws li Google Keyword Tool los tshawb fawb txog cov ntsiab lus tseem ceeb. Cov cuab yeej no yuav pab koj nqaim cov npe ntev ntawm cov lus tseem ceeb uas muaj feem ntau tshaj plaws ntawm qeb duas.

Ib qho tseem ceeb tshaj plaws ntawm kev tshawb fawb lo lus tseem ceeb rau AdWords yog nkag siab koj cov neeg tuaj saib. Nco ntsoov tias tus neeg siv khoom muaj peev xwm txheej txheem yuav yuav txawv nyob ntawm hom kev lag luam thiab yam lawv xav yuav. Piv txwv li, ib lub tuam txhab lag luam hauv London yuav tsis tab tom nrhiav rau lub tuam txhab lag luam hauv New York lossis Los Angeles. Tus neeg yuav khoom txoj kev taug yuav txawv nyob ntawm hom kev lag luam, yog li kev tshawb fawb lo lus tseem ceeb heev.

Ntxiv nrog rau kev siv Google Keyword Planner, koj tuaj yeem siv lwm cov cuab yeej tshawb fawb lo lus tseem ceeb. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Kev sib tw

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, txawm li cas los xij, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Qhov siab dua qhov qhab nia zoo, the lower the cost per click will be for you. Txawm li cas los, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, thiab ua raws li cov txheej txheem pov thawj los ua kom koj cov peev nyiaj siv ntau tshaj plaws.

Thaum kawg, you should pay attention to your competitors’ kev twv. Ua tib zoo saib seb cov ntsiab lus twg ua tau zoo tshaj plaws rau lawv thiab qhov lawv muab. Siv cov ntaub ntawv los ntawm cov phiaj xwm AdWords yav dhau los yuav pab koj sib sau ua ke qhov kev sib tw zoo tshaj plaws. Thiab, koj yuav muaj lub tswv yim zoo dua ntawm kev ua haujlwm zoo li cas. Yuav kom ua tiav ntawm kev them nyiaj tshaj tawm, Nws yog ib qho tseem ceeb los saib xyuas koj cov kev tshaj tawm thiab kev twv. Yog tias koj xav kom koj qhov phiaj xwm los tsim kom muaj ROI siab dua, koj yuav tsum xyuam xim rau qhov koj cov neeg sib tw ua.

Cov qhab nia zoo

Besides the click-through rate, qhov qhab nia zoo kuj tau txiav txim siab los ntawm kev tshaj tawm thiab qhov kev paub ntawm nplooj ntawv tsaws. Kev tshaj tawm nrog cov ntsiab lus zoo sib xws thiab pawg tshaj tawm yuav muaj cov qhab nia zoo sib txawv, raws li kev muaj tswv yim tshaj tawm, tsaws nplooj ntawv thiab pej xeem lub hom phiaj. Kev tshaj tawm yuav kho lawv cov qhab nia Zoo thaum lawv nyob, thiab Google txiav txim siab ob feem peb ntawm cov xwm txheej thaum xam cov qhab nia. Yog tias koj siv tus account zoo thiab ua ntau qhov kev sim, koj tuaj yeem ncav cuag tus qhab nia zoo ntawm rau lossis xya.

Txawm hais tias nws yuav suab yooj yim, Cov qhab nia qis qis tuaj yeem ua rau koj raug nqi ntau dua li cov qhab nia Zoo. Vim nws yog raws li cov ntaub ntawv keeb kwm, koj qhov kev tshaj tawm tuaj yeem ua tiav cov qhab nia Zoo txawm tias nws tsis muaj kev sib tw heev. Hmoov zoo, Google muab cov ntaub ntawv hais txog qhov xav tau, yog li koj tuaj yeem txhim kho koj qhov kev tshaj tawm kom ua tiav QA tau qhab nia siab tshaj plaws. Los ntawm kev nkag siab txog dab tsi cuam tshuam rau koj cov qhab nia zoo tshaj tawm, koj tuaj yeem txhim kho koj cov kev tshaj tawm thiab tau txais txiaj ntsig zoo tshaj plaws ntawm koj cov peev nyiaj tshaj tawm.

Cov ntsiab lus tseem ceeb yog qhov tseem ceeb tshaj plaws hauv kev suav cov qhab nia Zoo, thiab muaj ntau yam uas koj tuaj yeem ua tau los txhim kho koj li. Kev sib raug zoo yog qhov tseem ceeb, yog li sim siv cov lus tseem ceeb uas cuam tshuam rau koj lub vev xaib niche. Qhov siab dua qhov cuam tshuam, Qhov siab dua koj cov qhab nia Zoo yuav yog. Piv txwv li, yog tias koj tab tom txhawb nqa lub vev xaib e-lag luam, sim tsom rau cov ntsiab lus tseem ceeb ntsig txog koj lub niche.

Cov xim ntawm lub pob thiab cov lus ntawm nplooj ntawv xov xwm tseem ceeb heev. Cov kev hloov pauv rau cov ntsiab lus no tuaj yeem ua rau nce kev hloov pauv. Cov Kev Pabcuam Kev Cai Lij Choj, piv txwv li, nce lawv conversion tus nqi los ntawm 111.6% tom qab hloov lub ntsiab lus ntawm lawv lub vev xaib. Muaj ntau txoj hauv kev los txhim kho koj qhov qhab nia zoo ntawm Adwords, tab sis qhov tseem ceeb tshaj plaws, koj yuav tsum paub txog cov ntsiab lus tseem ceeb uas txiav txim siab nws. Peb yam hauv qab no yuav tsum tau hais txog yog tias koj mob siab txog kev nce koj cov qhab nia zoo.

Rov ua dua

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. Nrog kev rov ua dua, koj tuaj yeem qhia tawm rau cov neeg tuaj saib tshwj xeeb uas tau mus xyuas koj qhov chaw. Koj cov ntawv tshaj tawm yuav tshwm sim thoob plaws Google Display Network rau cov neeg tuaj saib no. Txawm li cas los, kom tau txais txiaj ntsig zoo tshaj plaws los ntawm kev rov ua dua, koj yuav tsum segment koj lub vev xaib cov neeg tuaj saib. Ua li no, koj tuaj yeem sib piv cov pej xeem thiab siv cov cuab yeej segmentation.

Siv retargeting los ntawm Adwords yog ib txoj hauv kev zoo rau kev sib cuag nrog cov neeg siv khoom uas twb muaj lawm, thiab ncav cuag cov tshiab. Kev tshaj tawm tso rau hauv koj lub vev xaib los ntawm Google Adwords tso Script tags ntawm nplooj ntawv ntawm koj lub vev xaib, kom cov neeg uas tuaj xyuas koj qhov chaw rov pom lawv. Txoj kev no tuaj yeem siv thoob plaws hauv kev tshaj xov xwm, suav nrog Facebook thiab Twitter. Rau qhov siab tshaj plaws, re-targeting yuav tsum yog ib feem ntawm koj lub tswv yim kev lag luam.

Koj tuaj yeem tsim cov npe ntawm cov neeg tuaj saib raws li cov haujlwm tshwj xeeb thiab nyiam ntawm cov neeg tuaj xyuas lub vev xaib. Piv txwv li, yog tias koj lub vev xaib yog npaj rau cov neeg siv Gmail, koj tuaj yeem tsom lawv nrog kev tshaj tawm uas cuam tshuam rau lawv Google account. Koj tuaj yeem siv cov neeg tuaj saib kev cai uas phim cov email chaw nyob ntawm cov neeg tuaj xyuas lub vev xaib. Koj tseem tuaj yeem siv kev hloov pauv hloov mus rau lub hom phiaj cov nplooj ntawv web tshwj xeeb, nyiam cov nplooj ntawv khoom, kom ua kom koj cov nyiaj rov qab los ntawm kev nqis peev. Los ntawm kev sib txuas ob txoj kev no, Koj tuaj yeem ua kom koj cov txiaj ntsig tau zoo los ntawm kev rov ua dua nrog Adwords.

Thaum koj cov neeg tuaj saib tau segmented, koj tuaj yeem teeb tsa lub hom phiaj rov qab siv Google lub ad network. Txoj kev zoo tshaj plaws rau kev rov ua dua nrog Adwords yog ib qho uas zoo rau koj lub vev xaib thiab koj lub lag luam. Koj tuaj yeem tsom koj cov neeg tuaj saib los ntawm kev tshaj xov xwm sib txawv, suav nrog Google Display Network, YouTube, Android apps, thiab ntau dua. Kev siv tus qauv rov ua kom pom tseeb pab koj ntsuas ntau npaum li cas txhua qhov kev tshaj tawm raug nqi rau koj thiab cov channel twg zoo tshaj rau koj txoj kev lag luam.

Thaum siv tau zoo, AdWords tuaj yeem pab cov lag luam ua tiav lawv cov hom phiaj. Nrog cov phiaj xwm phiaj xwm, they can drive more traffic to their websites, khwv tau ntau tus thawj coj, thiab muaj kev hloov dua siab tshiab. Txawm hais tias SEO yog qhov tseem ceeb rau kev lag luam, AdWords tuaj yeem muab kev txhawb nqa ntxiv. Los ntawm kev tsom mus rau cov ntsiab lus tseem ceeb thiab txhim kho cov ntsiab lus zoo, koj tuaj yeem tsim kev sib tw uas yuav tsom koj lub hom phiaj kev lag luam. Lub phiaj xwm phiaj xwm kev tshaj tawm zoo yuav ua kom cov neeg zoo pom koj qhov kev tshaj tawm.

Ntsiab lus

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Cov lus tseem ceeb yuav tsum muaj feem cuam tshuam rau koj nplooj ntawv tsaws, ad ntsiab, los yog ob leeg. Ob lossis peb lo lus zoo tshaj plaws. Nov yog qee cov lus qhia rau xaiv cov ntsiab lus. Koj tseem tuaj yeem tshem tawm qee cov lus tseem ceeb los ntawm cov pab pawg tshwj xeeb. Cov npe hauv qab no yog cov lus qhia yuav ua li cas xaiv thiab siv cov ntsiab lus los txhim kho koj cov phiaj xwm tshaj tawm.

Ua ntej xaiv cov ntsiab lus rau AdWords, koj yuav tsum xav txog koj cov neeg tuaj saib thiab lawv lub hom phiaj nrhiav. Yog tias koj tsis suav cov ntsiab lus dav dav, Koj tuaj yeem txiav tawm cov neeg siv khoom muaj peev xwm los ntawm koj qhov muag funnel. Hauv qhov no, koj cov ntawv tshaj tawm yuav tshwm sim rau cov neeg siv khoom uas ntaus cov kab lus ntsig txog koj li. Hloov chaw, tsom rau kev tsim cov ntsiab lus muaj txiaj ntsig uas coj koj txoj kev cia siab los ntawm kev yuav khoom thiab tsim kev sib raug zoo. Cov npe hauv qab no yog qee qhov piv txwv ntawm cov ntsiab lus zoo rau AdWords.

Lus sib phim: Thaum xaiv cov lus tseem ceeb rau koj qhov kev sib tw, koj yuav tsum siv cov cuab yeej sib txuas lus. Nws tso cai rau koj txwv koj cov kev siv nyiaj thiab tau txais cov neeg siv khoom. Yog tias koj cov neeg tuaj saib siv cov ntsiab lus no nquag, koj tuaj yeem siv lo lus-match lo lus tseem ceeb, uas tsuas yog qhia koj qhov kev tshaj tawm ntawm cov kab lus uas muaj kev sau tib yam li kab lus. Txoj kev no yuav lav tias koj qhov kev tshaj tawm yuav tshwm sim tsuas yog thaum tib neeg tab tom nrhiav rau kab lus tseeb.

Cov qhab nia zoo

A quality score is based on three factors: qhov xav tau clickthrough tus nqi (CTR), qhov tseeb ntawm koj qhov kev tshaj tawm, thiab cov kev paub ntawm cov neeg tuaj saib thaum lawv nyem rau ntawm koj qhov kev tshaj tawm. Cov qhab nia zoo yuav txawv ntawm tib lo lus tseem ceeb thiab pawg tshaj tawm. Nyob ntawm qhov muaj tswv yim tshaj tawm, nplooj ntawv tsaws, thiab demographic targeting, Cov qhab nias zoo tuaj yeem sib txawv heev. Tom qab koj qhov kev tshaj tawm mus nyob, Google yuav kho nws cov qhab nia Zoo raws li cov ntaub ntawv no. Muaj peb qhov xwm txheej ua tau rau koj qhov kev tshaj tawm: “High,” “Normal,” and ‘Poor’.

Thawj feem ntawm cov qhab nia zoo yog qhov koj qhov kev tshaj tawm ua tau zoo npaum li cas tawm tsam cov neeg sib tw. Yog tias koj tab tom tsom rau cov ntsiab lus tshwj xeeb, Nws yog ib qho tseem ceeb uas yuav tau ua kom koj lub ntsiab lus tseem ceeb raws li qhov ua tau. Lwm qhov tseem ceeb yog seb koj qhov kev tshaj tawm puas muaj cov ntsiab lus zoo. Google tsis xav kom cov neeg tuaj saib nkim sijhawm nyeem cov ntsiab lus tsis zoo. Txawm li cas los, yog tias koj qhov kev tshaj tawm muaj CTR siab tab sis tus qhab nia qis, nws yog qhov zoo tshaj rau ncua nws thiab hloov nws nrog lwm yam.

Cov qhab nia zoo tsis cuam tshuam ncaj qha rau daim ntawv tshaj tawm, tab sis nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias nws yog qhov tseem ceeb hauv koj qhov kev tshaj tawm qeb duas. Koj daim ntawv tshaj tawm thiab nplooj ntawv tsaws yuav tsum phim koj cov ntsiab lus thiab txhim kho nws cov qhab nia zoo. Lwm yam tseem ceeb suav nrog qhov cuam tshuam ntawm thaj chaw thiab cov khoom siv tshwj xeeb cov ntsiab lus. Piv txwv li, yog tias koj qhov kev tshaj tawm yog tsom rau cov neeg siv khoom hauv Detroit, nws yuav muaj qhov qhab nia qis dua li ib qho raws li qhov tseem ceeb.

Nqi

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. Qhov ntawd yog kwv yees $100 rau $120,000 ib xyoo. Tab sis tus nqi yuav siab dua lossis qis dua, nyob ntawm kev lag luam thiab platform siv. Tus nqi feem ntau yog siab dua rau cov ntsiab lus muaj txiaj ntsig siab, uas muaj kev sib tw heev. Tab sis yog tias koj lub hom phiaj yog kom tau txais kev khiav mus rau koj lub vev xaib lossis cov khoom lag luam, koj yuav tsum tsom mus siv tsawg dua kaum duas las ib nias.

Muaj ntau txoj hauv kev los txiav txim siab npaum li cas koj yuav tsum siv rau Adwords, nyob ntawm hom kev lag luam uas koj khiav. Tus qauv them ua ntej lossis kev tso npe raws li tus qauv yuav yog rau koj. Koj tuaj yeem siv lub phiaj xwm pub dawb pub dawb los ntawm Google kom pom cov ntsiab lus twg yog qhov sib tw thiab pes tsawg tus neeg tab tom nrhiav rau ib yam khoom tshwj xeeb. Yog koj pob nyiaj tso cai, koj tuaj yeem faib qee feem pua ​​​​ntawm koj cov peev nyiaj rau kev tshaj tawm hauv xov tooj, thiab koj muaj peev xwm txawm tsom ib hom tshwj xeeb ntawm mobile ntaus ntawv.

Txawm tias yog ib qho kev pabcuam kim heev, AdWords yog txoj kev tshaj tawm zoo uas nthuav tawm koj lub lag luam rau ntau lab tus neeg muaj peev xwm. AdWords kuj tseem tuaj yeem pab txo tus nqi los ntawm kev txhim kho tus nqi hloov pauv. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias tsis muaj cov qauv qhia meej rau kev vam meej. Thaum kawg, tus nqi ntawm Adwords yog qhov tsim nyog rau qhov muaj peev xwm rov qab los. Tsis muaj txoj hauv kev zoo dua los pib koj txoj kev lag luam online.

Kev sib tw

The cost-per-click (CPC) txoj kev yog tus txheej txheem ntawm kev twv ntawm Adwords. Txoj kev no yog qhov ua tau zoo tshaj plaws rau kev tsav tsheb cov neeg siv khoom rau koj lub vev xaib, tab sis nws tsis yog qhov zoo tshaj plaws rau kev tsim cov ntim loj ntawm cov tsheb khiav txhua hnub. Koj tuaj yeem siv tus nqi-ib-mille (CPM) txoj kev twv ntawm Adwords kom txo koj CPC. CPM tshaj tawm tau tshwm sim ntau zaus ntawm cov vev xaib cuam tshuam uas tso tawm AdSense tshaj tawm.

Yog tias koj yog tus tswj freak, Adwords yog qhov chaw zoo tshaj plaws los ua lag luam koj cov khoom lossis kev pabcuam. Nrog nws cov qauv sib tw yooj yim, koj tuaj yeem txiav txim siab thaum twg, qhov twg, thiab ntau npaum li cas kom tawg. Koj tuaj yeem tsom koj cov neeg siv khoom siv tswv yim thiab tshwm sim thawj zaug ntawm kev tshawb nrhiav. Piv txwv li, yog tias koj muag cov hnab hauv online, tej zaum koj yuav xav tsom cov neeg uas yuav cov khoom zoo li no. Rau qhov no, koj tuaj yeem tsom lawv los ntawm kev tshawb nrhiav lawv cov kev xav tau thiab kev nyiam.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “ad groups.” Those groups should contain between ten and fifty related phrases. Tom qab ntawd koj tuaj yeem ntsuas txhua pab pawg sib cais. Tom qab ntawd Google yuav siv qhov kev twv siab tshaj plaws rau txhua pab pawg. Qhov kev faib cov lus ntse no yog tus yuam sij rau kev tswj hwm koj qhov kev sib tw tag nrho. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

SKAGs

SKAGs hauv Adwords yog txoj hauv kev nrov los tsim thiab khiav kev sib tw. When creating a SKAG, you duplicate the ad group to target more keywords. Rau txhua pab pawg, create a different type of ad. Piv txwv li, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Nyob rau hauv ntev, this will pay off!

SKAGs muaj txiaj ntsig zoo rau kev nce tus nqi hloov pauv thiab txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Cov neeg siv xav tau cov txiaj ntsig cuam tshuam thiab kev tshaj tawm uas cuam tshuam rau lawv cov lus tshawb nrhiav. Qhov siab dua CTR, zoo dua. SKAGs kuj yog ib qho kev xaiv zoo dua rau cov tuam txhab tshaj tawm ntau yam khoom. Txawm hais tias lawv tsis ua haujlwm zoo li ntau pawg tshaj tawm cov khoom lag luam, lawv tuaj yeem yog lub tswv yim zoo rau ntau yam khoom. Txawm li cas los, Nws yog ib qho tseem ceeb kom nco ntsoov tias ntau hom kev sib tw lo lus tseem ceeb muaj txiaj ntsig sib txawv.

SKAGs tso cai rau koj los kho koj qhov kev tshaj tawm rau qee cov lus tseem ceeb. Qhov no nce nws qhov cuam tshuam rau Google thiab txhim kho koj cov qhab nia zoo tshaj tawm, ib qho tseem ceeb hauv kev ua kom zoo tshaj plaws ntawm kev sib tw. Cov pab pawg tshaj tawm ib txwm muaj ntau lo lus tseem ceeb, thiab hloov qhov ad rau ob peb ntawm lawv tuaj yeem nce CTR rau qee tus tab sis txo nws rau lwm tus. Nrog SKAGs, koj cov lus tshaj tawm yuav cuam tshuam rau tus neeg tshawb nrhiav thiab muaj CPA qis dua.

Broad match

The default match type in Google Adwords is broad match, uas tso cai rau koj cov lus tshaj tawm tuaj yeem tshwm sim ntawm cov kev tshawb fawb ntsig txog thiab txawm tias tsis yog lo lus tshawb nrhiav. Kev sib tw dav yog hom kev sib tw tsawg tshaj plaws thiab ua rau koj yooj yim dua thaum nws los txog rau tag nrho cov lus. Nws yog qhov tshwj xeeb tshaj yog muaj txiaj ntsig rau cov lus tseem ceeb ntev, thiab cov pov thawj qhia tias nws tuaj yeem txhim kho koj ROI. Txawm li cas los, nws yuav tsis yog qhov kev xaiv zoo tshaj plaws rau cov tshaj tawm tshiab uas tsis nkag siab qhov sib txawv ntawm hom kev sib tw.

Thaum sib tw dav dav feem ntau muaj kev nyab xeeb siv rau cov nyiaj tshiab, nws kuj tuaj yeem muaj kev puas tsuaj rau lub hom phiaj. Yog tias koj siv ntau qhov sib tw, koj lo lus tseem ceeb discoverability yuav khiav amok, thiab koj qhov kev tshaj tawm yuav tshwm sim hauv kev tshawb nrhiav tsis cuam tshuam. Ib txoj cai zoo ntawm tus ntiv tes xoo yog twv qis heev ntawm cov lus sib tw dav. Txoj kev no, koj tuaj yeem them tus nqi siab. Kuj, Nco ntsoov sau koj cov lus tseem ceeb hauv cov ntaub ntawv excel yog tias koj yog tus neeg siv siab heev.

Cov ntsiab lus dav dav tsis zoo yuav tsis sib xws ntawm cov ntsiab lus, kaw kev hloov pauv, thiab plurals. Tib txoj cai siv rau ib lo lus tsis zoo broad keywords. Google tsis xav kom koj txhob txwm tua koj tus account los ntawm tsis quav ntsej cov ntsiab lus tseem ceeb. Kev sib tw dav yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav ua kom muaj kev hloov pauv ntau yam yam tsis tau them nyiaj rau cov tsheb tsis sib xws. Cov ntsiab lus tsis zoo yog siv los tshem tawm cov tsheb tsis sib xws thiab nce ROI. Kev sib tw dav yog qhov kev xaiv zoo thaum lo lus tshwj xeeb lossis kab lus tsis ua haujlwm rau koj qhov kev sib tw.

Muaj ntau ntau txoj hauv kev los tsim ib tus account Adwords. Ntawm no yog ib co ntawm cov feem ntau sawv daws yuav. Hauv tsab xov xwm no, Kuv yuav npog CPC, Kev sib tw, Rov ua dua, Extensions, thiab ntau dua. Vam tias, cov lus qhia no yuav pab koj pib thiab ua kom zoo tshaj plaws ntawm koj qhov kev tshaj tawm. Nco ntsoov tias koj tus account Adwords yog lub neej ntawm koj lub vev xaib, yog li siv sijhawm los kawm txog txhua tus. Thaum koj muaj kev nkag siab yooj yim ntawm Adwords, koj yuav npaj los tsim koj thawj qhov kev sib tw!

Nqi ib nias (CPC)

Koj yuav tsum paub tias Tus Nqi Ib Nyem (CPC) hauv Adwords tsis zoo ib yam li CPC hauv kev tshaj tawm kev lag luam ib txwm muaj. Thaum CPC hais txog tus nqi tshaj tawm, CPM muaj kev txhawj xeeb txog qhov kev tshoov siab uas koj tshaj tawm tau txais. Txawm hais tias tus nqi ntawm kev tshaj tawm txawv heev, Cov cuab yeej lag luam nrov tshaj plaws hauv online qhia CPC rau lawv cov ntsiab lus tseem ceeb. Koj kuj yuav tsum paub tias CPC tsis yog ib txwm txhais tau tias tus nqi siab tshaj plaws rau ib nyem.

Tus nqi ib nias nyob ntawm ntau yam, suav nrog cov qhab nia zoo, cov ntsiab lus, thiab cov ntawv tshaj tawm. Cov qhab nia zoo tshaj tawm nyiam ntau cov clicks thiab tuaj yeem cia siab tias yuav txo qis txog li 50%. Cov qhab-nees zoo tshaj tawm tau nyiam tsawg clicks, thiab yog li ntawd, koj yuav them CPC siab dua. Txhawm rau txhim kho koj CPC, sim optimizing koj cov ntawv tshaj tawm thiab koj lub vev xaib. Xyuas kom tseeb tias koj muaj CTR siab los txhawb cov neeg tuaj saib kom nyem rau ntawm koj qhov kev tshaj tawm.

CPC yog tsim los ntawm lub tuam txhab tshaj tawm los ntawm kev sib tw. Tus neeg sib tw tuaj yeem xaiv xa cov ntawv twv manually lossis txiav. Tus neeg sib tw phau ntawv qhia txog qhov siab tshaj plaws CPC rau lo lus tseem ceeb lossis pawg tshaj tawm. Cov neeg sib tw hauv phau ntawv tuav tswj hwm lawv qhov kev twv thiab tuaj yeem kho lawv qhov kev twv kom tau txais ntau qhov clicks. Qhov kev xaiv no tuaj yeem ua tau zoo hauv ntau txoj hauv kev. Thaum nws tseem ceeb kom paub tseeb tias koj paub koj cov peev nyiaj ua ntej pib qhov kev tshaj tawm, koj yuav tsum nkag siab tias qhov kev sib tw ua haujlwm li cas thiab yuav tsum saib xyuas dab tsi.

Muaj lub tswv yim ntawm koj lub hom phiaj ROI yog qhov tseem ceeb rau kev ua tiav kev tshaj tawm. Koj yuav tsum ua kom paub tseeb tias koj tsis nco txog kev muag khoom lossis kev coj ua. Yog koj twv tsawg dhau, koj yuav muaj lub sijhawm nyuaj tsim ROI. Tab sis los ntawm kev khaws cia hauv siab tias tus nqi max ib nyem tsis yog tus nqi kawg nkaus, Koj tuaj yeem txhim kho CPC kom ua kom koj cov txiaj ntsig zoo tshaj plaws. Koj kuj yuav tsum paub txog qhov tseeb tias qhov max CPC hauv Adwords tsis yog tus nqi kawg. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads txawv ntawm cov kev tshawb fawb niaj hnub hauv lawv li cas xam CPC. Es tsis txhob txiav txim siab ad qeb lossis cov qhab nia zoo, Facebook tsom rau koj qhov kev tshaj tawm cov neeg tuaj saib. Qee lub hom phiaj cov neeg tuaj saib yuav kim dua lwm tus. Lub hom phiaj cov neeg tuaj saib kuj ua ib feem ntawm qhov kev twv siab tshaj plaws thiab lub sijhawm sib tw. Qhov qhab nia cuam tshuam yog lwm yam hauv Facebook Ad CPC. Facebook suav cov nqi khiav ib qho kev tshaj tawm raws li kev xav tau tawm tswv yim. Cov qhab nia siab dua tau txais txiaj ntsig nrog cov nqi khiav qis.

Kev sib tw

If you are wondering how to create an exact match in Adwords, koj tsis nyob ib leeg. Google tsis ntev los no tau ua qee qhov kev hloov pauv rau lawv cov kev cai sib xws. Txawm hais tias nws tseem tuaj yeem siv qhov sib tw tiag tiag rau koj cov lus tseem ceeb, nws muaj kev txwv ntau dua li kab lus lossis kev sib tw dav, uas tuaj yeem ua rau koj qhov kev tshaj tawm tshwm rau cov lus nug uas koj tsis xav tshaj tawm. Koj tuaj yeem kho qhov kev sib tw tiag tiag kom txwv koj qhov kev tshaj tawm pom rau qhov tsis cuam tshuam lossis ua haujlwm qis..

Piv txwv li, ib qho kev sib tw tiag tiag rau lo lus tseem ceeb ntawm kev mus ncig yuav tsis tshwm sim rau kev tshawb nrhiav rau lub hom phiaj ntawd. Hloov chaw, luv nqi davhlau tshaj tawm yuav tsis raug pom nyob rau hauv kev tshawb nrhiav cov ntsiab lus ntawm kev mus ncig. Qhov no tshwj xeeb tshaj yog pab tau rau cov neeg tshaj tawm nrog cov peev nyiaj loj hlob. Nrog kev sib txawv sib txawv, lawv cov ntsiab lus tam sim no yuav nce mus txog thiab lawv tseem tuaj yeem nrhiav tau tshiab, cov ntsiab lus tseem ceeb raws li tus neeg siv lub siab nyiam. Thaum kawg, automated bidding tso cai rau lawv tswj lawv cov kev ua tau zoo txawm tias lawv ncav cuag nce.

Qhov kev sib tw tiag tiag hauv Adwords phim lo lus tseem ceeb rau lo lus lossis kab lus. Thaum tib neeg tshawb nrhiav lo lus tseeb lossis kab lus, ib qho kev tshaj tawm yuav raug nthuav tawm rau cov kab lus tseeb. Cov ntsiab lus sib phim tiag tiag muaj tus lej siab dhau los. Txawm li cas los, tej zaum koj yuav tsis tau txais ntau npaum li clicks lossis impressions thaum koj siv kab lus match. Tab sis, lawv yuav tshwm sim ntau dua thaum ib tus neeg tshawb nrhiav cov khoom lossis lo lus tseem ceeb uas cuam tshuam nrog koj cov khoom.

Thaum nws los txog rau lo lus tseem ceeb hauv Adwords, siv hom kev sib tw tiag tiag yog qhov pheej hmoo ua thawj koom ruam. Txawm hais tias nws yuav yog ib txoj hauv kev zoo los ua kom koj lub vev xaib pom kev thiab tsheb khiav, nws kuj tuaj yeem ua rau koj lub vev xaib tau txais kev nplua los ntawm Google. It is therefore essential to carefully evaluate your backlink profile. Lwm yam, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Rov ua dua

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, poj niam txiv neej, hnub nyoog, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting siv lo lus tseem ceeb los ntawm kev tshawb nrhiav es tsis txhob ntawm lub vev xaib mus xyuas. Cov phiaj xwm rov qab tuaj yeem ua haujlwm los ntawm kev sib pauv thiab cov neeg nruab nrab. Tab sis ua ntej koj siv cov txheej txheem no, nco ntsoov kawm txog cov kev coj ua zoo tshaj plaws rau hom kev tshaj tawm no. Koj tuaj yeem txhim kho koj tus nqi hloov pauv thiab nce koj ROI los ntawm kev ua raws li cov kev coj ua zoo tshaj no.

Siv rov ua lub hom phiaj nrog Adwords nrog kev tshaj xov xwm platforms yog txoj hauv kev zoo los txuas nrog cov neeg siv khoom tam sim no thiab muaj peev xwm. Facebook yog txoj hauv kev zoo los tsim koj cov hauv qab no, thaum Twitter muaj ntau tshaj xya caum feem pua ​​​​ntawm nws cov neeg tuaj xyuas txhua hli yog mobile. Yog li xyuas kom tseeb tias koj cov lus tshaj tawm teb rau cov neeg siv mobile. Rov ua dua nrog Adwords yuav pab koj ntes koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom them nyiaj.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Yog li ntawd, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords yog qhov chaw zoo pib. Rov ua dua nrog Adwords yog txoj hauv kev zoo los xyuas kom meej tias koj cov lus tshaj tawm pom los ntawm ntau tus neeg li sai tau.

Extensions

When you set up an ad, koj muaj ntau txoj kev xaiv. Koj tuaj yeem xaiv los ntawm ntau hom kev tshaj tawm txuas ntxiv, nyob ntawm koj lub hom phiaj. Ntau tus neeg tshaj tawm xaiv siv cov lus txuas ntxiv los koom nrog cov neeg siv khoom. Lawv yooj yim teeb tsa thiab khiav ntawm lub sijhawm. Cov extensions no zoo ib yam li Message Extensions thiab Hu Extensions. Cov kev qhia hauv Google yuav coj koj los ntawm cov txheej txheem ntawm kev teeb tsa App txuas ntxiv. Yog koj muaj lus nug lossis xav paub ntxiv, koj tuaj yeem tiv tauj Google ncaj qha.

Sitelink Extension yog pub dawb thiab ua rau koj cov neeg tuaj saib hu rau koj lub lag luam. Koj tseem tuaj yeem xaiv hu rau Extension, uas tso cai rau cov neeg saib hu rau qhov kev tshaj tawm. Hom kev tshaj tawm no tso cai rau cov ntaub ntawv ntau ntxiv txog lub tuam txhab cov khoom thiab cov kev pabcuam. Thaum kawg, nws tso cai rau koj los ua kev muag khoom ntau dua. Tab sis, ua ntej koj tuaj yeem pib siv cov kev tshaj tawm txuas ntxiv no, koj yuav tsum txiav txim siab seb lawv puas tsim nyog rau koj txoj kev lag luam.

Thaum Ad extensions tuaj yeem nce qhov kev nyem-los ntawm tus nqi, lawv kuj tuaj yeem ua rau koj qhov kev tshaj tawm qhov loj thiab qhov tseem ceeb. Nyob rau hauv lem, kev tshaj tawm ntev dua yuav raug nias rau thiab yuav ua rau muaj tsheb ntau dua. Ntxiv thiab, siv kev tshaj tawm ntxiv tuaj yeem pab koj cais koj txoj kev lag luam los ntawm cov neeg sib tw. Thiab, thaum ad extensions feem ntau underutilized, lawv tuaj yeem txhim kho kev ua tau zoo ntawm koj qhov kev sib tw Google Adwords.

Lwm txoj hauv kev siv tus nqi txuas ntxiv rau Adwords yog suav nrog cov ntaub ntawv ntxiv txog cov khoom thiab cov kev pabcuam koj muag. Nws yog ib lub tswv yim zoo los txuas rau cov khoom lag luam thiab cov kev pabcuam uas cuam tshuam nrog cov lus tseem ceeb hauv koj pawg tshaj tawm, vim nws ua rau koj muaj feem tau txais kev hloov dua siab tshiab ntawm nplooj ntawv tom qab-nias tsaws. Txawm li cas los, yog tias koj qhov kev tshaj tawm tsis cuam tshuam, cov neeg siv yuav txav mus rau lwm qhov kev tshaj tawm uas tsis hais txog lawv cov kev xav tau.

Kev sib txuas lus txuas ntxiv yog lwm qhov txuas ntxiv nrov rau Google AdWords. Lawv tshwm sim hauv kev xaiv cov lus nug thiab tshawb nrhiav thiab muab cov neeg siv khoom muaj peev xwm ntxiv kev tiv tauj, xws li email chaw nyob. Cov kev txuas ntxiv no yog tsim los ua cov kev daws teeb meem yooj yim rau kev tsim cov thawj coj thiab txuas cov neeg muaj peev xwm nrog cov lag luam. Thaum tus neeg siv nyem rau ntawm kev sib txuas lus txuas ntxiv, lawv yuav raug xa mus rau koj lub lag luam lub vev xaib uas lawv tuaj yeem thov cov ntaub ntawv ntxiv txog cov khoom lossis kev pabcuam.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

Nqi ib nias

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (CPC). There are some tips you can follow to lower the cost of your ad campaign. Ua ntej, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. Kuj, keep in mind that the higher your CTR, zoo dua. Txawm li cas los, as competition increases, tus nqi ib nias yuav nce, yog li khaws lub qhov muag ntawm tus lej no thiab sim ua kom zoo dua koj qhov kev tshaj tawm kom pom nws qhov cuam tshuam.

Thaum kawg, nco ntsoov tias tus nqi ib nias txawv nyob ntawm qhov khoom. Qhov siab dua CPC, qhov ntau dua koj yuav raug nias los ntawm cov neeg siv khoom. Piv txwv li, ib lub tuam txhab kev cai lij choj uas cuam tshuam nrog cov xwm txheej yuav raug nqi siab dua li kev lag luam uas muag Christmas thom khwm. Thaum tus nqi ib nyem yuav zoo li siab rau ib $5 Christmas thom khwm, tej zaum nws yuav tsis muaj txiaj ntsig rau tus kws lij choj los tshaj tawm rau ib lub sij hawm cuam tshuam nrog kev sib tsoo.

Tus nqi ib nias txawv heev ntawm kev lag luam. Ib lub tuam txhab raug cai, piv txwv, yuav them $6 ib nias, thaum lub vev xaib e-lag luam yuav them $1. Geotargeting yog ib txoj hauv kev zoo kom tsis txhob muaj kev cuam tshuam tsis sib xws thiab nce koj CTR. Qhov kev tawm tsam no zoo heev rau cov neeg lag luam uas muaj lub cev nyob hauv ib cheeb tsam tshwj xeeb. CTR yuav nce, thaum cov qhab nias zoo yuav txhim kho. Zuag qhia tag nrho, nws yog kev nqis peev uas tsim nyog.

Tus nqi ib nias yog ib qho kev ntsuas yooj yim siv hauv kev tshaj tawm thiab siv los teeb tsa tus nqi siab tshaj plaws rau ib nyem ntawm Google AdWords cov phiaj xwm. Tus nqi ib nyem tuaj yeem sib txawv nyob ntawm qhov kev tshaj tawm lub hom phiaj lo lus tseem ceeb thiab pob nyiaj loj. Nws yog ib qho tseem ceeb kom paub tias koj qhov siab tshaj plaws CPC yog dab tsi, raws li nws yuav siab dua tus nqi tiag tiag ntawm kev nias. Kuj tseem muaj ob hom CPC: phau ntawv thiab tsis siv neeg.

Kev hloov dua siab tshiab

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Kev hloov dua siab tshiab yog ib txoj hauv kev zoo kom taug qab cov kev ua no. Nws yog ib qho tseem ceeb rau kev siv tib qhov sib txawv rau txhua qhov kev sib tw koj khiav kom koj tuaj yeem pom muaj pes tsawg tus neeg tau tuaj xyuas koj qhov chaw tom qab nyem rau ntawm koj qhov kev tshaj tawm. Nov yog qee txoj hauv kev los siv kev hloov pauv hloov pauv rau Adwords:

o Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws. Yog hais tias tus qhua tab tom kos npe rau ob qho kev sib tw sib tw, uas yuav suav ua ob txoj kev hloov dua siab tshiab. Ib yam li ntawd, yog tias tus neeg tuaj saib rub tawm ib qho ntawm cov ntsiab lus, qhov no yuav yog ib qho kev hloov dua siab tshiab. Txheeb xyuas qhov kev hloov pauv twg yog qhov tseem ceeb tshaj plaws thiab kho koj cov kev hloov pauv hloov pauv kom pom qhov no. Thaum koj tau txiav txim siab yuav ua li cas taug qab kev hloov pauv, koj yuav tuaj yeem pom cov ntsiab lus twg yog tsim cov tsheb khiav ntau tshaj plaws thiab cov twg yog cov tsav tsheb tau nyiaj ntau tshaj.

Txhawm rau taug qab saib-los ntawm kev hloov pauv, choose the “View through conversion window” kev xaiv. Qhov kev xaiv no nyob rau hauv Advanced Settings seem ntawm koj tus account. Nws taug qab cov neeg uas saib koj qhov kev tshaj tawm tab sis tsis txhob nyem nws. Cov neeg no tuaj yeem rov qab mus rau koj lub vev xaib yav tom ntej thiab hloov pauv, tab sis tsis tam sim ntawd. Thaum txiav txim siab ntawm tus qauv tsim nyog, xaiv lub sijhawm uas tau dhau mus txij li tus qhua zaum kawg tau pom koj qhov kev tshaj tawm. Yog tias koj lub vev xaib tsis tsim cov nyiaj tau los, siv tus lej siab dua rau kev saib-los ntawm kev hloov pauv.

Yog tias koj qhov kev tshaj tawm tsim kev hu xov tooj, Nws yog ib qho tseem ceeb kom taug qab cov kev hu no. Ntxiv cov lej hloov pauv hloov mus rau koj lub vev xaib nplooj ntawv tsaws yuav pab koj nkag siab tias cov phiaj xwm twg muaj txiaj ntsig tshaj rau koj. Thaum koj paub ntau npaum li cas hu xov tooj ib qho kev tshaj tawm tau txais, koj tuaj yeem txhim kho koj qhov kev sib tw. Muaj ob peb kauj ruam yooj yim los teeb tsa kev hloov dua siab tshiab rau Adwords. Qhov no suav nrog kev tsim lub Ntiaj Teb Tag Nrho thiab teeb tsa nws rau koj qhov kev siv tam sim no.

Tom ntej no, txiav txim seb qeb twg tus neeg siv nyem rau. Kev hloov pauv poob rau hauv ntau pawg. Koj tuaj yeem xaiv ntsuas txhua hom kev hloov pauv, los ntawm cov thawj coj mus rau nplooj ntawv saib mus rau npe. You can also include “other” to compare various types of conversions. Piv txwv li, koj tuaj yeem sib piv kev hloov pauv los ntawm cov neeg uas tau mus xyuas koj lub vev xaib tab sis tsis tau yuav dab tsi. Ntxiv cov kev hloov pauv no rau ib pawg yuav pab koj sib piv ntau hom kev hloov pauv rau tib cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

In order to get the most out of your keyword research, koj yuav tsum xub nkag siab txog koj txoj kev lag luam, cov neeg tuaj saib, thiab khoom. Ces, koj yuav tsum tsim ib tus neeg yuav khoom raws li cov lus tseem ceeb thiab cov ntsiab lus tshawb fawb sib cuam tshuam. Los ntawm kev siv cov ntaub ntawv no, koj tuaj yeem tsim cov ntsiab lus tseem ceeb uas haum rau koj cov neeg tuaj saib. Koj tuaj yeem siv lo lus tshawb fawb los tsim cov ntsiab lus uas hais txog cov kev xav tau ntawm cov neeg tuaj saib lub hom phiaj no. Ua raws li cov kauj ruam no, koj yuav nyob ntawm koj txoj hauv kev kom ua tiav qib siab dua thiab ntau txoj hauv kev.

Koj tuaj yeem nrhiav cov ntaub ntawv cuam tshuam los ntawm kev sau cov npe ntawm cov peev txheej. Qhov chaw zoo pib yog EBSCOhost database, uas muaj ntau tshaj plaub lab kab lus. Koj tuaj yeem tshawb nrhiav ntau hom ntawm tib lo lus, xws li “address”, “price range,” los yog “car insurance.” Kuj, thaum koj ntaus ib lo lus tseem ceeb, siv cov lus hais kom paub tseeb tias koj siv cov ntsiab lus tseeb tshaj plaws. Thaum koj muaj ib daim ntawv teev cov ntsiab lus tseem ceeb, koj tuaj yeem pib sau koj cov ntsiab lus nrog lawv.

Siv kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau SEO. Los ntawm kev txheeb xyuas cov ncauj lus nrov thiab cov ntsiab lus tseem ceeb, koj tuaj yeem txhim kho koj lub vev xaib thiab tsom mus rau cov neeg siv khoom muaj peev xwm ntau dua. Ntxiv nrog rau kev ua kom ntseeg tau zoo dua organic tshawb nrhiav cav qeb duas, Kev tshawb fawb lo lus tseem ceeb tso cai rau koj xaiv lub tswv yim loj dua rau koj qhov kev tshaj tawm kev tshaj tawm. Los ntawm kev nkag siab txog kev nyiam thiab kev coj cwj pwm ntawm koj cov neeg tuaj saib, koj tuaj yeem txiav txim siab seb lub ntsiab lus puas yog kev sib tw. Kev siv cov ntsiab lus zoo yuav pab koj ncav cuag cov neeg tuaj saib dav dua thiab hloov cov neeg tuaj saib rau hauv cov neeg siv khoom.

Txoj hauv kev zoo tshaj los pib koj qhov phiaj xwm AdWords yog los ntawm kev tshawb fawb cov ntsiab lus nrov rau koj txoj kev lag luam. Qhov no yog vim hais tias cov ntsiab lus no muaj cov ntaub ntawv tshawb fawb ntau tshaj plaws. Nws yog ib qho tseem ceeb los txiav txim siab qhov sib xyaw ua ke ntawm cov ntsiab lus siab thiab qis uas yuav ua rau cov txiaj ntsig zoo. Muaj ntau txoj hauv kev los kho koj qhov kev tshawb fawb lo lus tseem ceeb, tab sis qhov ua tau zoo tshaj plaws yog tsom rau koj cov neeg tuaj saib tshwj xeeb. Qhov ntau tsom koj cov neeg tuaj saib, PPC tsawg dua koj yuav tsum tau siv rau ntawm koj qhov kev sib tw.

Cov cuab yeej tshawb fawb lo lus zoo muaj kev sim dawb thiab them nyiaj rau cov ntsiab lus nrov tshaj plaws. Koj tuaj yeem siv cov kev sim dawb no kom tau txais kev xav rau lub cuab yeej ua ntej siv nyiaj. Koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb uas muab los ntawm Google kom pom cov ntsiab lus twg ua rau muaj tsheb ntau tshaj plaws rau koj lub xaib. Qhov no yog ib feem tseem ceeb ntawm SEO zoo, thiab siv cov cuab yeej no yuav pab koj tsim cov ntsiab lus zoo meej. Thaum koj muaj koj lub ntsiab lus tseem ceeb teeb tsa, koj tuaj yeem pib siv koj cov tswv yim los xyuas kom meej tias koj lub vev xaib ua haujlwm zoo hauv kev tshawb fawb xyaw.

Kev lag luam rov qab

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing yog ib txoj hauv kev zoo kom tau txais cov neeg siv rov qab rau hauv kev muag khoom, uas muab sijhawm rau koj suav tsis txheeb los hloov lawv. AdWords remarketing tso cai rau koj faib koj cov neeg tuaj saib los ntawm hom lus, nyiaj tau los, thiab kev kawm. Remarketing ua haujlwm zoo ib yam. Nws tsim cov npe ntawm cov neeg siv uas twb tau mus xyuas koj qhov chaw, thiab leej twg tau qhia txog kev txaus siab rau koj cov khoom lossis kev pabcuam.

Remarketing nrog AdWords tau dhau los ua lub ntsiab lus kub dhau tsib xyoos dhau los. Retargeting yog ib lo lus buzz, thiab nws yog ze li ib nrab li nrov hauv Fabkis, Russia, thiab Tuam Tshoj zoo li nws nyob hauv Asmeskas. Tab sis nws ua haujlwm li cas? Nws yog ib qho yooj yim kom tsis meej pem nrog tag nrho cov acronyms. Ntawm no yog ib tug ceev primer. Thiab nco ntsoov, remarketing tsis ua haujlwm tsuas yog vim nws raug nqi ntau dua.

Ua ntej koj siv Google AdWords rau kev tshaj tawm koj lub lag luam, koj yuav tsum nkag siab tias nws ua haujlwm li cas. Google sets up ad groups to make the management of your ads easier. Txhua qhov kev sib tw muaj ib qho kev tshaj tawm thiab ntau cov ntsiab lus tseem ceeb, suav nrog cov kab lus sib tw thiab kev sib tw dav. Thaum koj teem koj lo lus tseem ceeb match kom dav, Google teeb tsa koj daim ntawv tshaj tawm kom muaj feem cuam tshuam nyob qhov twg tus neeg siv hom nws. Koj tuaj yeem hloov kho koj daim ntawv tshaj tawm kom ncav cuag koj cov neeg tuaj saib.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, tom qab ntawd koj tau tuaj rau qhov chaw zoo. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Dhau li, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. Hoob kuj yuav qhia koj yuav ua li cas los tsim kev hloov dua siab tshiab, taug qab hu xov tooj, thiab kev muag khoom, thiab ntsuas cov nyiaj tau los thiab daim ntawv xa tuaj. Cov chav kawm yuav pab koj nkag siab txog kev siv tag nrho cov cuab yeej muaj nyob hauv Google thiab siv cov tswv yim lag luam zoo tshaj plaws. Chav kawm kuj piav qhia txog kev siv social media thiab Facebook tshaj tawm zoo li cas.

Hoob no yog txoj hauv kev zoo tshaj plaws los kawm txog Google AdWords. Nws yooj yim kawm txog kev tshaj tawm nrhiav, yuav saib xyuas koj cov phiaj xwm li cas, thiab daws teeb meem. Chav kawm kuj pab koj nkag siab koj cov neeg siv khoom los ntawm kev xav txog kev puas siab puas ntsws. Yog tias koj tab tom nrhiav los ua Tus Kws Tshaj Lij Tshaj Lij Tshaj Lij, kev kawm txog kev tshawb nrhiav kev tshaj tawm yog qhov tseem ceeb. Koj tuaj yeem kawm txog AdWords thiab nrhiav kev tshaj tawm hauv 60 feeb nrog chav kawm ntawm Udemy.

Once you’ve learned the basics of Google AdWords, koj tuaj yeem txav mus rau cov txheej txheem siab heev. Koj yuav kawm txog kev siv cov ntawv tshaj tawm tshwj xeeb, remarketing cov tswv yim, tshuab kawm ua haujlwm, thiab kev sib tw tshawb nrhiav. Tsis muaj txoj hauv kev zoo dua los txhim kho koj cov txiaj ntsig zoo dua li nrog chav kawm uas qhia koj yuav ua li cas kom tau nyiaj online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, thaum sau cov txiaj ntsig.

Thaum qhov no yog txoj hauv kev zoo los kawm txog Google AdWords, koj tuaj yeem nrhiav tau cov video tutorials uas npog cov hauv paus ntawm qhov kev lag luam no. Ntau cov yeeb yaj kiab ntawm cov channel no yog muab los ntawm Google Partners. Qhov tseeb, qhov tseeb tau tshaj tawm rau lub Ob Hlis 16, 2016, thiab cov ntaub ntawv tseem cuam tshuam. Cov kev qhia no yog tsim los rau cov neeg nrhiav ntawv pov thawj, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ua ntej, select the category of your campaign. Ces, select the goal you wish to reach. You can choose between sales, coj, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Thaum kawg, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, khoom, or service, it is important to address the pain point of the persona. Piv txwv li, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Txoj kev no, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Txoj kev no, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, koj tuaj yeem taug qab cov txiaj ntsig ntawm koj qhov kev tshawb nrhiav nyiaj txiag. Txoj kev no, koj tuaj yeem saib xyuas koj txoj kev vam meej thiab txuag nyiaj. AdWords yog txoj hauv kev zoo tshaj plaws los txhawb koj txoj kev lag luam online. Nov yog qee cov lus qhia rau koj ua raws:

Taug qab cov txiaj ntsig ntawm Adwords phiaj xwm hauv Google Analytics. Adwords reports include a column called “Kev hloov pauv,” which will tell you how many conversions your ad campaign has gotten. Ntxiv nrog rau kev tshaj tawm, koj tuaj yeem pom koj CPC, uas qhia koj ntau npaum li cas koj siv rau txhua qhov nias. Koj tuaj yeem siv cov ntaub ntawv no los txiav txim seb koj puas them nyiaj ntau rau koj cov phiaj xwm tshaj tawm lossis tsis.

Ib txoj hauv kev los taug qab AdWords kev hloov pauv yog teeb tsa pixel. Qhov pixel no tuaj yeem muab tso rau hauv txhua nplooj ntawv ntawm koj lub vev xaib thiab siv los tsom rau cov phiaj xwm kev lag luam rov qab. Txhawm rau taug qab AdWords kev hloov pauv, koj yuav tsum tau taug qab ntau tshaj li clicks. Ib nias qhia koj tias pes tsawg tus neeg tau nyem rau ntawm koj qhov kev tshaj tawm, tab sis nws tsis qhia koj seb lawv puas ua rau nws thaum lawv mus txog koj lub vev xaib. Thaum clicks tuaj yeem qhia koj ntau yam txog koj qhov kev sib tw ua tau zoo, koj yuav tsum paub tias muaj pes tsawg tus neeg hloov dua siab tshiab.

Ua ntej koj tuaj yeem pib nrog AdWords, koj yuav tsum to taub CPA, qhov tseeb AdWords twv, and the importance of tracking conversions. Kev hloov pauv yog qhov tshwm sim ntawm kev taug kev los ntawm lo lus tseem ceeb mus rau nplooj ntawv tsaws mus muag. Google Analytics tuaj yeem pab koj taug qab txoj kev taug. Nws yog dawb Software-as-a-Service. Thaum koj nkag siab cov ntsiab lus no, koj tuaj yeem pib siv AdWords los txhawb koj txoj kev lag luam.

Nqi

It’s essential to allocate a budget for Adwords campaigns. Thaum lub siab tshaj plaws CPC yog txiav txim los ntawm Google, tus nqi ib nias txawv. Koj yuav tsum teeb tsa ib qho peev nyiaj txhua hnub ntawm PS200, tab sis qhov no tuaj yeem sib txawv raws li koj qhov kev lag luam niche thiab xav tau txhua hli lub vev xaib. Txhawm rau teeb tsa nyiaj txiag txhua hnub rau Adwords phiaj xwm, faib koj cov peev nyiaj txhua hli los ntawm 30 kom tau txais kev kwv yees ntawm tus nqi ib nias. Rau qhov tseeb tus nqi ib nias kwv yees, koj yuav tsum nyeem cov ntaub ntawv pab nrog nrog Adwords.

Siv Tus Nqi Ib Hloov Hloov lossis CPA txoj hauv kev los xam tus nqi ib qho kev yuav khoom yog ib txoj hauv kev zoo kom nkag siab txog qhov ua tau zoo ntawm koj lub tswv yim tshaj tawm, thiab tseem tuaj yeem pab koj tswj koj cov peev nyiaj. Tus nqi ntawm ib qho kev yuav khoom ntsuas tus naj npawb ntawm cov neeg uas yuav ua tiav qhov kev xav tau. Adwords siv dynamic code ntawm nplooj ntawv tsaws los taug qab tus nqi hloov pauv. Koj yuav tsum tsom rau qhov kev hloov pauv tsawg kawg 1%. Txoj kev no tso cai rau koj los kho koj qhov kev twv kom paub tseeb tias koj cov peev nyiaj tseem nyob hauv qhov txwv ntawm koj cov peev nyiaj tshaj tawm.

Tus nqi ntawm AdWords tuaj yeem ua ncaj ncees los ntawm cov txiaj ntsig koj ua los ntawm cov neeg siv khoom tshiab. Hauv lwm lo lus, yog tias koj yog ib lub lag luam kev pabcuam, koj yuav tsum txiav txim siab tus nqi ntawm tus neeg siv khoom, ob qho tib si thaum xub thawj sib cuag thiab dhau mus ntev. Xav txog qhov piv txwv ntawm lub tuam txhab muag khoom vaj khoom tsev. Qhov nruab nrab cov nyiaj tau los ib muag yog $3,000, thiab koj yuav tsis pom ntau dua kev lag luam. Txawm li cas los xij, Kev xa mus los ntawm qhov ncauj tuaj yeem muaj txiaj ntsig me me rau lub neej.

Zoo li lwm yam kev pabcuam, koj yuav tsum xav txog tus nqi subscription. Feem ntau PPC software muaj ntawv tso cai, thiab koj yuav tsum muaj feem cuam tshuam rau cov nqi subscription. Txawm li cas los, WordStream muaj 12-hli daim ntawv cog lus thiab kev xaiv them ua ntej txhua xyoo, yog li koj tuaj yeem siv nyiaj raws li. Nws yog ib qho tseem ceeb kom nkag siab tias koj daim ntawv cog lus muaj dab tsi ua ntej kos npe rau ib qho ntawm cov phiaj xwm no. Tab sis nco ntsoov, tus nqi ib nyem tseem qis dua tus nqi tag nrho ntawm AdWords.

Hom phiaj

With the rise of Content Network, Tam sim no koj tuaj yeem tsom koj cov kev tshaj tawm ntawm cov neeg siv khoom tshwj xeeb. Yav dhau los, koj yuav tsum tau ntxiv cov npe neeg tuaj saib lossis cov npe remarketing los tsim ib qho kev sib tw tshwj xeeb rau txhua tus. Tam sim no, koj tuaj yeem tsom cov phiaj xwm tshaj tawm rau cov neeg siv tshwj xeeb, thiab koj tuaj yeem nce kev hloov pauv nrog cov phiaj xwm phiaj xwm no. Tsab ntawv xov xwm no yuav tshuaj xyuas tsib hom hom phiaj muaj rau koj ntawm Google Adwords. Koj yuav kawm vim li cas koj thiaj li yuav tsum tau tsom koj cov neeg tuaj saib raws li lawv nyiam thiab coj cwj pwm.

Cov hom phiaj nyiaj tau los tso cai rau koj tsom cov neeg los ntawm cov nyiaj tau los. Nws ua haujlwm los ntawm kev txheeb xyuas cov ntaub ntawv muaj nyob hauv pej xeem los ntawm Internal Revenue Service. Google AdWords rub cov ntaub ntawv no los ntawm IRS thiab nkag mus rau hauv koj qhov kev sib tw. Koj tuaj yeem siv qhov chaw tsom nrog Zip Codes. Google Adwords muaj ob qho nyiaj tau los thiab zip code phiaj. Qhov no ua rau nws yooj yim dua los nrhiav cov neeg siv khoom raws li cov chaw tshwj xeeb. Thiab koj tuaj yeem siv cov hom phiaj no ua ke nrog geolocation, uas tso cai rau koj tsom mus rau qhov chaw tshaj tawm.

Contextual targeting matches tshaj tawm rau cov ntsiab lus tseem ceeb ntawm nplooj ntawv web. Nrog rau qhov no feature, koj cov ntawv tshaj tawm yuav raug tso tawm rau cov neeg uas xav paub txog qee lub ntsiab lus lossis cov ntsiab lus tseem ceeb. Piv txwv li, ib hom khau kis las tuaj yeem muab tso rau hauv kev sib tw khiav yog tias tus neeg ncaws pob nyeem txog khau. Tus tshaj tawm luam theej cov ntsiab lus ntawm nplooj ntawv rau txoj haujlwm tseem ceeb dua. Nrog rau qhov no feature, koj tuaj yeem xyuas kom meej tias koj qhov kev tshaj tawm yog tsom rau koj cov neeg siv khoom.

Targeting Adwords los ntawm qhov chaw yog lwm txoj hauv kev zoo los tsom koj cov neeg tuaj saib. Yog tias koj xav tsom rau cov neeg tuaj saib tshwj xeeb, koj tuaj yeem siv qhov chaw thiab cov nyiaj tau los nruab nrab. Nrog ob qhov kev hloov pauv no, koj tuaj yeem nqaim koj cov neeg tuaj saib thaum txo qis kev siv nyiaj siv nyiaj. Ces, koj tuaj yeem nqaim koj qhov kev tshaj tawm los ntawm tsuas yog tsom rau cov neeg uas txaus siab rau koj cov khoom lossis kev pabcuam. Yog li, ua li cas koj txo koj cov neeg tuaj saib?

Kev sib tw qauv

A successful adwords campaign should target more than one demographic. Txawm hais tias koj cov ntsiab lus yuav cuam tshuam rau txhua tus neeg tuaj saib, tej zaum nws tsuas yog txaus siab rau ib pawg neeg xwb. Hauv qhov xwm txheej zoo li no, koj tuaj yeem siv automation los tsom rau pawg neeg pej xeem no. Los ntawm kev taug qab qhov ua tau zoo ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem kho koj lub tswv yim sib tw raws li. Dhau li, koj tuaj yeem teeb tsa automation cov cai kom tau txais kev ceeb toom thaum twg koj CPC nce lossis koj CPA poob.

Kev siv qhov kev sib tw automated yuav siv qhov kev kwv yees tawm ntawm kev tshaj tawm them nyiaj, tab sis yog tias koj xav tau cov txiaj ntsig zoo dua, koj yuav tsum ib txwm siv lub tswv yim kev twv twv. Thaum koj qhov kev sib tw sawv cev rau tus nqi koj txaus siab siv rau ib lo lus tseem ceeb, nws tsis txiav txim siab qhov qeb duas rau lo lus tseem ceeb ntawd. Qhov no yog vim Google tsis xav muab qhov tshwm sim saum toj kawg nkaus rau tus uas siv nyiaj ntau tshaj.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Piv txwv li, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Xwb, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Dhau li, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Piv txwv li, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Xwb, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Lwm qhov kev lag luam uas tshaj tawm hnub yog Cov Kev Pabcuam Neeg Siv Khoom, Raws li txoj cai, thiab Autos. Txaus siab heev, cov kev lag luam uas muaj kev hloov pauv siab tshaj plaws tsis tas yuav muaj cov khoom lag luam lossis cov kev pabcuam zoo tshaj plaws. Hloov chaw, lawv tej zaum yuav siv kev hloov dua siab tshiab-boosting tactics thiab sim nrog sib txawv.

Qhov nruab nrab PPC hloov pauv tus nqi yog hais txog 3.75% rau kev tshawb nrhiav, thiab 0.77% rau zaub network. Kev hloov pauv tus nqi sib txawv raws li kev lag luam, nrog Dating thiab Tus Kheej industries tsim 9.64% ntawm tag nrho cov kev hloov pauv ntawm AdWords thiab Kev Tshaj Tawm thiab Cov Khoom Siv Hauv Tsev racking li qis tshaj. Ntxiv rau, hloov pauv tus nqi rau Google Display Network yog qis dua li lwm yam kev lag luam. Qhov no tsis yog hais tias tsis muaj chaw rau kev txhim kho.

Kev hloov pauv siab yog ib yam uas feem ntau cov tuam txhab xav tau. Txawm tias nws tsis yooj yim sua kom ua tiav ib 10 tus nqi hloov dua siab tshiab, koj yuav tsum nco ntsoov tias koj tus nqi hloov pauv siab txaus los tsav cov txiaj ntsig tau zoo. Kev hloov pauv tus nqi hauv Adwords sib txawv thiab nws yog ib qho tseem ceeb los xaiv txoj hauv kev rau koj lub tuam txhab cov kev xav tau. Koj yuav tsum tsom rau tus nqi hloov dua siab tshiab ntawm 10% los yog ntau dua, uas yog suav tias yog ib qho txiaj ntsig zoo heev.

Txawm hais tias kev ua kom zoo ntawm qhov chaw zoo yog qhov tseem ceeb rau kev txhim kho koj tus nqi hloov pauv PPC, kuj tseem muaj cov ntsiab lus ntawm kev sib tw-sab uas yuav tsum tau ua kom zoo rau kev ua haujlwm zoo. Ua ntej, nco ntsoov tias koj xaiv qhov kev tshaj tawm thiab nplooj tsaws tsaws. Ces, txheeb xyuas koj cov neeg tuaj saib zoo tshaj plaws thiab cov platforms. Thib ob, xyuas kom koj optimize koj cov kev tshaj tawm rau cov clicks zoo. Kev hloov pauv tus nqi ntawm AdWords rau kev tshawb nrhiav thiab tso tawm yog nyob ntawm qhov nruab nrab rau kev tshaj tawm ecommerce, uas nruab nrab ntawm txog 1.66% thiab 0.89%. Thiab thaum kawg, xyuas kom meej tias koj cov lus tshaj tawm yog sync nrog koj lub vev xaib thiab cuam tshuam rau cov ntsiab lus ntawm koj lub xaib.

Setting up a campaign

In order to create a successful ad campaign, koj yuav tsum ua kom paub tseeb tias koj cov lus tseem ceeb yog tsom kom raug. Muaj ob peb kauj ruam uas koj tuaj yeem ua tau los txhim kho koj qhov kev tshaj tawm kev tshaj tawm. Qhov zoo siab tshaj plaws ntawm kev khiav Google Adwords phiaj los nqis tes yog optimizing koj cov ntawv tshaj tawm thiab tsaws nplooj ntawv. Cov kauj ruam tom ntej yog hloov mus rau Kev Txawj Ntse. Hauv hom no, koj tuaj yeem xaiv lub hom phiaj rau koj qhov kev sib tw, xws li kev hloov pauv, coj, los yog muag. Qhov chaw teeb tsa yuav qhia koj qhov kev tshaj tawm zoo tshaj plaws, yog li koj tuaj yeem xaiv qhov tshaj tawm zoo tshaj plaws uas yuav phim cov neeg tuaj saib lub hom phiaj. Txawm li cas los, yog tias koj tsis xav xaiv lub hom phiaj tshwj xeeb, koj tuaj yeem teem caij sib tw yam tsis muaj kev taw qhia lub hom phiaj.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Ua raws li cov kauj ruam no, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Yog tias koj tshiab rau Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Nyem-los ntawm tus nqi, thiab Negative keywords. Hauv tsab xov xwm no, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Nqi ib nias

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ad ntawv, nplooj tsaws, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Tau txais CTR siab yuav ua rau Google ntseeg tias koj lub vev xaib muaj feem cuam tshuam rau cov lus tshawb nrhiav neeg ntaus.

Ib qho tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tus nqi nruab nrab ntawm ib nias rau AdWords (CPC). Thaum tus lej no tuaj yeem sib txawv heev, nws feem ntau tsawg dua ib duas. Qhov nruab nrab CPC rau e-lag luam yog $0.88, zoo bid $5 rau ib lub sij hawm uas muaj feem xyuam rau hnub so thom khwm yuav unprofitable. Yog cov thom khwm $3, qhov nruab nrab CPC yuav qis dua. Koj yuav tsum nco ntsoov xyuas koj cov nqi nrog Google Spreadsheet lossis cov haujlwm zoo sib xws.

Txawm tias tus nqi siab ntawm AdWords, tseem tuaj yeem khaws koj cov peev nyiaj lag luam hauv kev txheeb xyuas. AdWords tso cai rau koj los txheeb xyuas koj cov neeg siv khoom raws qhov chaw nyob, lus, thiab ntaus ntawv. Ntxiv rau, koj tuaj yeem siv Google Pay kom them nyiaj ntau $1,000,000 hauv Adwords daim nqi. Koj tuaj yeem txuas ntxiv credit rau koj cov phiaj xwm tshaj tawm thiab them lawv txhua hli hauv daim ntawv sau nqi. Ntau tus tshaj tawm loj twb siv qhov kev xaiv no los them lawv cov neeg siv khoom.

Lwm qhov tseem ceeb uas yuav tau xav txog yog tus nqi ntawm koj cov phiaj xwm. Ntau qhov kev tshaj tawm ua tiav yog cov uas tau tsav ROI siab tshaj plaws, yam tsis muaj kev muag khoom lossis kev coj ua. Koj yuav tsum nco ntsoov tias cov nqi qis qis tsis tsim cov tsheb zoo. Yog li ntawd, koj qhov CPC siab tshaj plaws tsis yog tus nqi koj them, thiab koj tsuas yog them nyiaj txaus los tshem tawm Ad Qib pib thiab yeej koj cov neeg sib tw.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, koj yuav tsum siv lub tswv yim sib tw ntse. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. Qhov kev twv twv txiaj no suav nrog kev teeb tsa ntau dua rau cov ntsiab lus tshwj xeeb thiab tsuas yog siv rau cov ntsiab lus ntawd. Hom kev sib tw zoo li no yuav ua kom koj cov kev tshaj tawm tau txais kev pom ntau tshaj plaws.

Qhov kev sib tw no tuaj yeem siv los ua kom muaj kev hloov pauv ntau tshaj plaws. Nws yuav qhia kev tshaj tawm thaum tib neeg tshawb nrhiav koj lo lus tseem ceeb lossis qhov sib txawv ze. Txawm li cas los, nws kuj raug nqi. Koj yuav tsum siv cov tswv yim no tsuas yog tias koj cov peev nyiaj loj. Cov tswv yim no txuag koj ntau lub sijhawm vim tias nws ua haujlwm rau kev sib tw. Tab sis nws yuav tsis haum rau cov neeg uas tsis muaj sijhawm los tshawb fawb thiab sim cov tswv yim sib txawv. Txoj hauv kev zoo tshaj plaws los siv rau koj txoj kev sib tw yog nrhiav ib qho uas haum rau koj cov neeg tuaj saib lub hom phiaj thiab pob nyiaj siv.

Lub hom phiaj kom nce tus nqi hloov dua siab tshiab los ntawm kev nce qhov kev sib tw rau kev tshaj tawm uas yuav ua rau muaj kev hloov pauv ntau dua. Kev siv lub tswv yim no tuaj yeem txhim kho koj qhov kev sib tw ROI. Kev twv ntau dua yuav ua rau muaj kev nias ntau dua, tab sis nws yuav raug nqi koj nyiaj ntau dua yog tias nws tsis tsav kev hloov dua siab tshiab. Yog li, thaum xaiv qhov kev sib tw rau koj qhov kev sib tw Adwords, nco ntsoov tias lub tswv yim no tsis yog rau txhua tus tshaj tawm.

Qhov kev sib tw no zoo tagnrho rau cov neeg siv nrog cov hom phiaj tshwj xeeb. Yog tias koj tab tom sim ua kom koj nyem los ntawm tus nqi lossis qhov kev xav, saib CPM yog ib txoj hauv kev zoo kom ua tiav koj lub hom phiaj. Kev hloov pauv ntau dua koj tau txais rau tus nqi tshwj xeeb, koj yuav tau nyiaj ntau dua. Lub tswv yim kev sib tw no tseem yuav pab koj txhim kho koj lub hom phiaj kev lees paub thiab ua kom muaj kev paub txog hom lag luam. Yog li, siv cov tswv yim no los ua kom koj cov txiaj ntsig tau zoo tshaj plaws. Txawm li cas los, koj yuav tsum nco ntsoov tias tsis muaj ib qho me me haum rau txhua qhov kev daws teeb meem thaum nws los xaiv qhov kev sib tw.

Nyem-los ntawm tus nqi

Getting a high click-through rate in Adwords campaigns is a positive sign, tab sis yog tias koj qhov kev tshaj tawm tsis hloov cov neeg tuaj saib rau hauv cov neeg siv khoom them nyiaj, cov txiaj ntsig tau tsawg dua qhov txaus siab. Tsim cov kev tshaj tawm cuam tshuam uas lub hom phiaj yog cov ntsiab lus tseem ceeb yog qhov tseem ceeb rau kev nce kev nyem-los ntawm tus nqi, yog li nws yog ib qho tseem ceeb rau kev ntsuam xyuas txhua yam. Kev tshawb fawb lo lus tseem ceeb yog lwm qhov tseem ceeb, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam rau cov neeg nrhiav cov khoom lossis cov kev pabcuam koj muab.

Qhov nruab nrab nias-dhau tus nqi rau AdWords cov phiaj xwm yog nyob ib puag ncig 5% rau kev tshawb nrhiav thiab 0.5-1% rau zaub network. Nyem-los ntawm tus nqi yuav pab tau thaum rov tsim cov phiaj xwm tshiab, raws li lawv qhia txog kev txaus siab ntawm cov neeg siv khoom muaj peev xwm. Nyem-los ntawm tus nqi kuj tuaj yeem ntsuas los ntawm pes tsawg cov ntsiab lus rub tawm tus neeg siv tau txais. Ua kom yooj yim rau cov neeg siv khoom rub tawm koj cov ntsiab lus, raws li qhov no yuav ua rau kom cov neeg siv khoom txaus siab, thiab thaum kawg, lawv txoj kev yuav khoom koj cov khoom.

Txhawm rau kom nkag siab yuav ua li cas nce koj CTR, saib cov ntaub ntawv los ntawm ntau hom AdWords account. Piv txwv li, B2B cov nyiaj feem ntau muaj CTRs siab dua li B2C cov nyiaj. Cov nyiaj no feem ntau yuav tsim cov thawj coj tsim nyog thiab muag cov khoom muaj nqis. Cov nyiaj uas muaj CTRs qis tuaj yeem txheeb xyuas siv cov qauv ntawm lawv tus kheej cov nyiaj, uas txhais tau hais tias cov txiaj ntsig tsis tas yuav yog tus sawv cev ntawm ntau qhov nyiaj ntau dua.

Yog tias koj tab tom ua haujlwm nrhiav-ad phiaj xwm, koj tuaj yeem cia siab tias yuav tau txais CTR siab tshaj plaws hauv kev sib tham lossis kev lag luam mus ncig. Cov phiaj xwm hauv zos tuaj yeem ua rau koj CTR nce ntxiv, raws li cov neeg siv khoom hauv zos ntseeg cov khw muag khoom hauv zos. Txawm hais tias cov ntawv nyeem thiab cov duab tshaj tawm tej zaum yuav tsis zoo li cov uas siv rau tiam neeg, Cov ntaub ntawv tshaj tawm tuaj yeem txhawb kev xav paub thiab txhawb cov neeg saib kom nyem rau ntawm lawv. Nws yog ib qho tseem ceeb kom paub tias txhua lo lus tseem ceeb, ad, thiab cov npe muaj nws tus kheej CTR.

Cov ntsiab lus tsis zoo

There are a number of reasons to use negative keywords in Adwords. Kev siv lawv yuav pab koj tsom mus rau cov neeg tuaj saib muaj feem ntau thiab txo cov clicks khib. Ntxiv thiab, cov cuab yeej no yuav pab koj kom tsis txhob sib tw tawm tsam koj tus kheej lossis ua rau koj qhov kev xav. Yog li, Koj tuaj yeem siv cov ntsiab lus tsis zoo li cas? Koj tuaj yeem nyeem ntxiv kom paub seb vim li cas cov lus tsis zoo yog qhov tseem ceeb. Ntawm no yog ib co ntawm lawv:

Cov ntsiab lus tsis zoo yog xa mus rau lub hauv paus lossis cov lus tseem ceeb tshaj plaws ntawm cov lus tseem ceeb. Piv txwv li, yog koj yog tus kav dej, koj xav tshaj tawm rau cov neeg nrhiav koj cov kev pabcuam, tsis yog rau cov uas nrhiav haujlwm. Yog li ntawd, your core negative keyword is “plumber” thiab “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Lwm txoj hauv kev los txheeb xyuas cov ntsiab lus tsis zoo yog saib koj cov lus nug tshawb nrhiav. Siv daim ntawv qhia no, koj tuaj yeem txheeb xyuas cov lus nug tshawb nrhiav uas tsis cuam tshuam rau koj lub niche. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, yog tias koj muag lub txaj, tej zaum koj yuav xaiv los tshaj tawm lub txaj txaj rau txiv neej, tab sis koj xav tsom ntsoov rau cov poj niam. Rau txiv neej, txawm li cas los xij, cov ntsiab lus tsis zoo yuav tsis cuam tshuam li.

Txawm hais tias kev sib tw dav dav tsis siv rau cov kab lus sib tw, nws yuav tiv thaiv kev tshaj tawm los ntawm kev tshwm sim thaum cov lus nug muaj tag nrho cov lus tsis zoo thiab kab lus. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Cov phiaj xwm tshaj tawm tuaj yeem hloov pauv tsis tau vim tias lawv tsis tsom rau cov ntsiab lus zoo. Tiv thaiv qhov no, Nws yog ib qho tseem ceeb rau kev sim txhua yam ntawm koj qhov kev tshaj tawm. Kev tshawb nrhiav lo lus tseem ceeb yog lwm qhov tseem ceeb, kom koj qhov kev tshaj tawm them nyiaj muaj feem cuam tshuam. Yog koj tsis ua li ntawd, koj yuav nkim nyiaj.

Koj tuaj yeem nce koj qhov kev nyem-dhau los ntawm kev ua koj qhov kev tshaj tawm raws li qhov ua tau. Sim tawm tswv yim txog qhov tshwj xeeb. Nco ntsoov tsom ntsoov rau koj qhov kev muag khoom tshwj xeeb thiab muab cov txiaj ntsig zoo rau koj cov neeg siv. Los ntawm kev ua kom yooj yim rau kev nqis tes ua, cov neeg yuav muaj feem ntau yuav nyem los ntawm koj qhov kev tshaj tawm. Nws kuj tseem yuav pab sau cov ntawv tshaj tawm. Ua raws li cov kauj ruam no, koj yuav ua tau zoo ntawm koj txoj hauv kev los tsim kev tshaj tawm nrog tus nqi nyem-los ntawm yam tsawg kawg nkaus 8%.

Yuav kom tau nyiaj los ntawm Adwords, koj yuav tsum paub yuav twv yuav ua li cas, yuav ua li cas optimize koj tshaj tawm, and how to use the Retargeting and keyword research tools. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas bid, teeb tsa tus qauv kev sib tw, thiab tsim kom muaj kev tshaj tawm. Txawm hais tias koj yog tus pib lossis tus neeg siv siab heev, cov ntaub ntawv no yog qhov tseem ceeb. Siv AdWords interface yog qhov yooj yim thiab ncaj nraim.

Nqi ib nias

While the cost per click for Adwords varies by industry, nws feem ntau yog tsawg dua $1 rau lo lus tseem ceeb. Hauv lwm qhov kev lag luam, CPC tej zaum yuav siab dua, raws li tus nqi nruab nrab ntawm ib nias yog nyob nruab nrab $2 thiab $4. Tab sis thaum koj tab tom nrhiav siv nyiaj rau kev tshaj tawm, koj yuav tsum xav txog ROI thiab. Ntxiv rau, tus nqi ib nias rau lo lus tseem ceeb hauv kev lag luam xws li kev pabcuam kev cai lij choj tuaj yeem muaj ntau dua $50, thaum CPC hauv kev lag luam mus ncig thiab tos txais qhua tsuas yog $0.30.

Cov qhab nia zoo yog lwm yam uas txiav txim siab tus nqi ib nyem. Qhov kev ntsuas no yog khi rau cov ntsiab lus thiab cov ntawv tshaj tawm. Cov qhab nia siab zoo qhia tau hais tias muaj feem cuam tshuam thiab yog li CPC qis dua. Ib yam li ntawd, CTR siab qhia tias cov ntsiab lus ntawm koj lub vev xaib muaj txiaj ntsig. Nws tseem qhia tau hais tias muaj feem cuam tshuam rau koj cov kev tshaj tawm. Raws li koj tau pom, CPC tuaj yeem nce ntxiv raws li kev sib tw rau lo lus tseem ceeb nce. Yog li, nco ntsoov ua kom zoo dua koj cov kev tshaj tawm kom tau txais txiaj ntsig zoo tshaj plaws ntawm lawv.

Koj tuaj yeem suav ROI ntawm AdWords los ntawm kev txheeb xyuas cov qauv kev lag luam. AdWords benchmarks pab koj tsim cov hom phiaj kev lag luam thiab npaj koj cov peev nyiaj. Piv txwv li, hauv kev lag luam vaj tse, kev lag luam nruab nrab rau CPC (Nyem dhau tus nqi) yog 1.91% rau lub network nrhiav, thaum nws yog 0.24% rau cov zaub network. Tsis hais txog koj qhov kev lag luam, Cov qauv ntsuas muaj txiaj ntsig zoo thaum teeb tsa koj cov peev nyiaj thiab cov hom phiaj.

CPC siab dua tsis tas yuav yog qhov kev tshaj tawm zoo dua lossis pheej yig dua. Koj tuaj yeem xaiv ntawm kev sib tw tsis siv neeg thiab kev twv twv. Kev sib tw tsis siv neeg yooj yim dua los teeb tsa, tshwj xeeb tshaj yog tias koj tshiab rau AdWords. Kev tuav pov hwm tso cai rau koj los tswj cov nyiaj tau los ntawm ib nias. Nws kuj yog qhov zoo tshaj plaws rau cov lag luam uas tshiab rau AdWords thiab tsis muaj kev paub ntau.

Geotargeting yog lwm txoj hauv kev zoo los txo tus nqi ib nyem thiab ua kom koj qhov kev siv tshaj tawm. Los ntawm kev tsom koj cov kev tshaj tawm raws li qhov chaw uas tus qhua nyob, qhov kev tawm tsam no tso cai rau koj los tsom rau cov neeg tuaj saib uas cuam tshuam tshaj plaws. Nyob ntawm hom kev lag luam, Geotargeting tuaj yeem txhawb CTR, txhim kho cov qhab nia zoo, thiab txo koj tus nqi ib Nyem. Nws yog ib qho tseem ceeb kom nco ntsoov tias ntau lub hom phiaj koj qhov kev tshaj tawm yog, qhov zoo dua koj lub tswv yim tshaj tawm yuav yog.

Kev sib tw qauv

You’ve probably heard about the different bidding models in Adwords. Tab sis ua li cas koj thiaj paub tias qhov twg yog qhov zoo tshaj plaws rau koj txoj kev sib tw? Ua ntej, koj yuav tsum xav txog koj lub hom phiaj phiaj xwm phiaj xwm. Puas yog koj tab tom sim txhawb kev hloov pauv? Yog li ntawd, Tom qab ntawd koj tuaj yeem siv CPC (nqi-ib-nias) kev sib tw. Los yog, koj puas xav thawb impressions lossis micro hloov dua siab tshiab? Koj muaj peev xwm txawm siv dynamic conversion mus txog qhovtwg.

Kev sib tw ntawm phau ntawv muaj kev tswj xyuas ntau dua li kev tshaj tawm lub hom phiaj. Ntxiv rau, koj tuaj yeem teeb tsa CPC siab tshaj plaws rau lo lus tseem ceeb thiab faib cov peev nyiaj tshwj xeeb. Kev sib tw ntawm tes yog siv sijhawm ntau dua, tab sis nws lav qhov kev siv tam sim ntawm kev hloov pauv. Txawm li cas los, automated bidding yog zoo tagnrho rau cov nyiaj loj. Nws tuaj yeem nyuaj rau saib xyuas thiab txwv koj lub peev xwm saib daim duab loj. Kev twv twv muab rau koj tswj granular thiab tuaj yeem yog qhov kev xaiv zoo yog tias koj tab tom sim ua kom zoo dua qhov kev ua tau zoo ntawm cov ntsiab lus tshwj xeeb.

Muaj ob qhov kev sib tw tseem ceeb hauv Adwords: Nqi-ib-nias (CPC) thiab nqi-ib-mille (CPM). Cov qub yog qhov ntau tshaj plaws thiab yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tsom rau cov neeg tuaj saib, thaum kawg yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tab tom nrhiav los tsim kom muaj kev sib tw loj. Txawm li cas los, ob hom phiaj xwm tuaj yeem tau txais txiaj ntsig los ntawm tus nqi-ib-mille kev sib tw qauv. Nws muab kev nkag siab txog pes tsawg qhov kev xav uas ib qho kev tshaj tawm zoo li yuav tau txais. Qhov no yog qhov tshwj xeeb tshaj yog pab rau kev lag luam mus sij hawm ntev.

Koj tuaj yeem saib xyuas koj cov lus tseem ceeb ua haujlwm los ntawm kev siv Google qhov kev hloov pauv dawb nrhiav cov cuab yeej. Google tus hloov dua siab tshiab mus txog qhovtwg yuav qhia koj raws nraim pes tsawg tus neeg siv khoom nyem rau ntawm koj qhov kev tshaj tawm. Koj tseem tuaj yeem taug qab cov nqi ib nyem kom paub seb cov ntsiab lus twg raug nqi koj nyiaj ntau dua. Cov ntaub ntawv no tuaj yeem pab koj txiav txim siab zoo. Nrog cov cuab yeej no ntawm koj pov tseg, koj yuav muaj peev xwm ua kom koj cov kev hloov siab los ntseeg thaum txo tus nqi ntawm txhua qhov nyem.

Lub hom phiaj CPA kev sib tw tsom rau kev tsav tsheb hloov pauv. Nrog hom kev sib tw no, qhov kev sib tw rau koj qhov kev sib tw yog teem raws li tus nqi-ib-tau txais (CPA). Hauv lwm lo lus, koj them rau txhua qhov kev xav uas tus neeg muaj peev xwm tau txais. Thaum CPA kev sib tw yog tus qauv nyuaj, paub txog koj CPA yuav tso cai rau koj los teeb tsa cov kev sib tw zoo tshaj plaws rau koj qhov kev sib tw. Yog li, koj tos dab tsi? Pib hnub no thiab ua kom koj qhov kev hloov pauv siab tshaj plaws nrog Adwords!

Retargeting

When you run a business, retargeting nrog Adwords yog ib txoj hauv kev zoo rau kev sib cuag nrog koj cov neeg siv khoom thiab ncav cuag cov tshiab. Nrog Google Adwords, koj tuaj yeem tso cov ntawv cim npe rau hauv koj lub xaib kom cov neeg uas yav dhau los tau mus xyuas koj lub xaib yuav pom cov tshaj tawm dua. Nws tuaj yeem siv thoob plaws cov kev sib raug zoo, ib yam nkaus. Qhov tseeb, txheeb cais qhia tias 6 tawm ntawm 10 Cov neeg nqa khoom pov tseg yuav rov qab los ua kom tiav lawv cov kev yuav khoom hauv 24 teev.

Retargeting ua haujlwm zoo tshaj plaws thaum koj tsom cov neeg tuaj saib zoo. Piv txwv li, yog tias koj qhov kev tshaj tawm kev lag luam rov qab yog tsom rau cov neeg uas twb tau yuav ib yam dab tsi los ntawm koj lub vev xaib, koj yuav tsum xaiv cov duab uas muaj qhov zoo thiab xav tias phim lub xaib. Cov neeg tau txais kev pab uas tau mus xyuas nplooj ntawv kab tshoob tiab muaj feem yuav yuav cov khaub ncaws ntau dua li cov neeg uas tau mus xyuas qhov chaw xwb. Qhov no tuaj yeem pab koj ua koj qhov kev tshaj tawm cuam tshuam rau cov khoom koj muag.

Ib txoj hauv kev zoo los siv retargeting ntawm social media yog siv Facebook. Tsis tsuas yog qhov no yog txoj hauv kev zoo los tsim cov thawj coj, Nws kuj yog ib txoj hauv kev zoo los tsim kom muaj Twitter hauv qab no. Twitter muaj ntau dua 75% cov neeg siv mobile, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm yog mobile-phooj ywg. Retargeting nrog Adwords yog ib txoj hauv kev zoo los xyuas kom meej tias koj tau txais kev nyiam ntawm koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom.

Retargeting nrog Adwords kuj tuaj yeem pab koj tsom rau cov neeg tuaj saib tshwj xeeb. Piv txwv li, yog tias tus qhua tuaj xyuas koj lub vev xaib thiab tom qab ntawd yuav khoom, koj tuaj yeem tsim cov neeg tuaj saib uas phim tus neeg ntawd. AdWords mam li tso tawm cov tshaj tawm rau tus neeg ntawd thoob plaws Google Display Network. Rau qhov ua tau zoo tshaj plaws, ntu koj lub vev xaib cov neeg tuaj saib ua ntej los ntawm kev sib piv lawv cov pej xeem. Thaum koj ua li ntawd, koj tuaj yeem tsom koj qhov kev rov ua lag luam rov qab rau cov hom tshwj xeeb ntawm cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

To make the most of your ad campaign, koj yuav tsum paub yuav ua li cas los tsim cov ntsiab lus tseem ceeb. Cov ntsiab lus lag luam yog lub ntsiab lus tseem ceeb niaj hnub no. Tsim cov ntsiab lus uas yuav nyiam cov neeg siv khoom, Koj yuav tsum tshawb fawb cov ntsiab lus ntsig txog koj lub niche thiab ntsaws rau hauv Google. Taug qab pes tsawg qhov kev tshawb fawb tau ua rau cov ntsiab lus no hauv ib hlis, thiab pes tsawg zaus tib neeg nyem rau ntawm kev tshaj tawm rau cov ntsiab lus no. Ces, tsim cov ntsiab lus nyob ib ncig ntawm cov kev tshawb fawb nrov. Txoj kev no, koj yuav tsis tsuas yog tsim cov ntsiab lus zoo rau koj cov neeg siv khoom, tab sis koj kuj tseem yuav muaj txoj hauv kev zoo dua los ua qib siab dua.

Txoj hauv kev zoo tshaj plaws los pib koj qhov kev tshawb fawb lo lus tseem ceeb yog los tsim tus neeg yuav khoom, los yog cov neeg siv khoom zoo tagnrho. Tsim tus neeg yuav khoom los ntawm kev txheeb xyuas cov yam ntxwv, cuam ​​tshuam, thiab kev yuav tus cwj pwm ntawm koj cov neeg siv khoom zoo. Raws li cov ntaub ntawv no, koj tuaj yeem nqaim cov npe ntawm cov ntsiab lus tseem ceeb. Thaum koj muaj tus neeg yuav khoom, koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb los nrhiav cov ntsiab lus tseem ceeb tshaj plaws. Ces, koj yuav paub tias leej twg muaj qhov zoo tshaj plaws ntawm qeb duas.

Raws li tau hais los saum no, Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb ntawm AdWords yog nyob rau ntawm lub hom phiaj. Google tab tom tsom rau cov neeg siv uas nquag nrhiav kev daws teeb meem. Cov neeg nrhiav lub tuam txhab lag luam hauv London yuav tsis pom koj qhov kev tshaj tawm, thaum cov browsing nyob rau hauv ib tug zam magazine tej zaum yuav browsing rau kev kawm. Los ntawm kev siv kab lus sib tw cov ntsiab lus, koj yuav tau txais cov neeg siv khoom uas tab tom nrhiav rau qhov koj tab tom muab. Cov neeg tshawb nrhiav no yuav muaj feem ntau yuav nyem rau ntawm koj qhov kev tshaj tawm yog tias lawv tuaj yeem txheeb xyuas nrog nws.

Koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom pom cov kab lus twg muaj cov ntaub ntawv tshawb fawb tshaj plaws, thiab pes tsawg zaus ib lub sij hawm tau tshawb nrhiav rau txhua lub hlis. Ntxiv nrog rau qhov ntim nrhiav txhua hli, koj tuaj yeem saib cov ncauj lus hauv lub sijhawm tiag tiag, suav nrog Google Trends cov ntaub ntawv thiab koj cov pej xeem hauv zos. Nrog qhov no, koj tuaj yeem txiav txim siab seb ib kab lus puas muaj kev tshawb nrhiav siab thiab seb nws tab tom nce lossis nce. Thaum koj qhov kev tshawb fawb lo lus tseem ceeb tiav, koj yuav muaj cov npe ntawm cov ntsiab lus tseem ceeb rau lub hom phiaj rau koj qhov kev tshaj tawm.