Puas yog Google Adwords Tsim Nyog Rau Kev Pib Ua Haujlwm?

Tej zaum koj yuav tau hnov ​​​​txog Google Adwords, kev tshaj tawm platform los ntawm Google. Tab sis, do you know how to use it to maximize your profit? Nws puas tsim nyog rau kev pib? Nov yog qee cov lus qhia. Qhov no yog ib qho cuab yeej zoo rau cov lag luam digital, tshwj xeeb tshaj yog pib. Tab sis nws tuaj yeem kim. Nyeem rau kom paub ntau ntxiv txog cov cuab yeej muaj zog no. Cov npe hauv qab no yog qee qhov ntawm nws qhov zoo thiab qhov tsis zoo. Seb nws yog rau koj pib lossis rau kev lag luam tsim, Adwords muaj nws qhov zoo thiab qhov tsis zoo.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, tsis yog txhua tus paub siv lub tuam txhab cov cuab yeej zoo. Kab lus no saib ntau txoj hauv kev uas koj tuaj yeem ua tau zoo tshaj plaws ntawm Google cov cuab yeej tshaj tawm. Yog tias koj tshiab rau Google AdWords, ntawm no yog ib qho kev tshuaj xyuas sai ntawm dab tsi suav nrog. Thaum koj tau kawm txog cov cuab yeej, koj yuav muaj lub tswv yim zoo ntawm yuav ua li cas kom koj txoj kev lag luam ua tiav.

Google AdWords ua haujlwm zoo li kev sib tw uas cov lag luam twv rau qhov chaw hauv kev tshawb fawb cav. Qhov system no pab cov tuam txhab tau txais txiaj ntsig zoo, cuam ​​tshuam kev khiav tsheb. Cov neeg tshaj tawm xaiv cov peev nyiaj thiab lub hom phiaj tshwj xeeb, thiab tuaj yeem ntxiv tus lej xov tooj lossis txuas rau lub vev xaib nplooj ntawv tseem ceeb. Piv txwv li, let’s assume that a user searches for “red shoes.” They see several ads from different companies. Txhua tus neeg tshaj tawm them tus nqi tshwj xeeb rau kev tso npe tshaj tawm.

Thaum xaiv hom phiaj xwm txoj cai, nws yog ib qho tseem ceeb los xav txog tus nqi ib nias. Qhov no yog tus nqi koj them rau txhua txhiab ad impressions. Koj tseem tuaj yeem siv tus nqi rau ib qho kev koom tes, uas txhais tau hais tias koj them nyiaj rau txhua zaus ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm thiab ua tiav qhov tshwj xeeb. Muaj peb hom phiaj xwm nrog Google Ads: nrhiav tawm, tso saib ads, and video ads. The search ads feature text, duab, and video content. They appear on web pages within Google’s display network. Videos are short ads, usually six to 15 seconds, and appear on YouTube.

The way Google Ads works is based on a pay-per-click (PPC) model. Cov neeg tshaj tawm tsom cov ntsiab lus tshwj xeeb hauv Google thiab ua kev sib tw rau cov ntsiab lus no. Lawv sib tw rau cov ntsiab lus no nrog lwm tus neeg ua lag luam. Cov nqi sib tw feem ntau yog nyob ntawm qhov kev twv siab tshaj plaws. Tus nqi siab dua, qhov zoo dua qhov kev tso kawm. Qhov kev tshaj tawm ntau dua ib lub lag luam tau txais, tus nqi qis dua ib nyem.

Txhawm rau ua kom muaj txiaj ntsig zoo ntawm Google Ads, Nws yog ib qho tseem ceeb kom nkag siab yuav ua li cas kho cov kev tshaj tawm. Kev tshaj tawm tuaj yeem tshwm sim ntawm nplooj ntawv tshawb fawb, ntawm nplooj ntawv web hauv Google Display Network, thiab ntawm lwm lub vev xaib thiab apps. Cov kev tshaj tawm tuaj yeem yog duab lossis ntawv nyeem, thiab lawv yuav raug tso tawm ib sab ntawm cov ntsiab lus tseem ceeb. Ntxiv mus, koj tuaj yeem kho qhov kev tshaj tawm los ntawm kev tsom mus rau ntau theem ntawm kev muag khoom funnel.

It’s ideal for startups

In the age of the internet, cov lag luam tab tom nrhiav txoj hauv kev tshiab kom ncav cuag cov neeg siv khoom tshiab. Qhov nce ntawm cov kev pab cuam accelerator yog ib qho piv txwv zoo ntawm qhov no. Kev pib ua haujlwm feem ntau raug yuam ua haujlwm los ntawm chaw ua haujlwm sib koom. Nyob rau hauv kev sib pauv rau ib qho kev ncaj ncees cov tswv cuab hauv lub tuam txhab, cov tub ua lag luam no txaus siab tso nrog kev pheej hmoo siab. Dhau li, accelerators pab startups zam cov nyiaj siv ua haujlwm uas ib txwm ua lag luam yuav tshwm sim. Nov yog qee qhov txiaj ntsig ntawm kev siv qhov program accelerator.

Nws yog scalable heev

What makes a company scalable? Cov lus teb yog scalable infrastructure, raws li qhov ntsuas ntawm qhov kev pabcuam nce. Nrog IaaS, koj them rau ntau lub peev xwm yam tsis muaj nqi ntxiv rau kho vajtse, software hloov tshiab, los yog siv zog ntxiv. Thiab nrog huab xam, koj tuaj yeem nkag tau koj cov ntaub ntawv los ntawm txhua qhov chaw. Qhov zoo yog pom tseeb. Nyeem rau kom paub seb cov txheej txheem zoo li no tuaj yeem muaj txiaj ntsig rau koj txoj kev lag luam. Cov npe hauv qab no yog tsib txoj hauv kev uas koj lub lag luam tuaj yeem ua kom zoo dua ntawm cov kev pabcuam uas muaj nyob hauv huab.

Software ua ib qho kev pabcuam, sau SaaS, yog huab-raws li software uas tau tuav hauv online los ntawm tus neeg muag khoom thib peb. Koj tuaj yeem nkag mus rau software los ntawm lub web browser. Vim nws yog tswj centrally, SaaS cov kev pab cuam muaj peev xwm loj tuaj. Ntxiv mus, SaaS cov khoom lag luam hloov pauv tau thiab hloov pauv tau vim tias lawv tsis xav tau kev teeb tsa ntawm ib tus neeg siv khoom. Qhov no ua rau lawv muaj txiaj ntsig tshwj xeeb rau cov pab pawg thoob ntiaj teb. Thiab vim lawv tsis xav tau bandwidth, cov neeg siv tsis tas yuav txhawj xeeb txog software hloov tshiab.

It’s expensive

If you’re worried that it’s too expensive, koj tsis nyob ib leeg. Many people have the same concern: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. Txawm li cas los, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.

Thawj qhov koj yuav tsum tau ua yog nrhiav seb Google lub AdWords yuav raug nqi npaum li cas rau koj. Hauv 2005, tus nqi nruab nrab ntawm ib nias yog $0.38 xees. Los ntawm 2016, tus nqi no tau dhia mus rau $2.14, thiab nws tsis zoo li yuav nqis mus sai sai. Ib tug kws lij choj, piv txwv, tuaj yeem cia siab tias yuav them $20 rau $30 ib nias. Tab sis yog tias koj tsis tuaj yeem them nyiaj ntau, Tej zaum koj yuav xav nrhiav lwm txoj hauv kev.