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Thaum koj teeb tsa koj lub phiaj xwm, Google yuav tsim pawg tshaj tawm rau koj. Cov no yuav ua kom tswj koj cov kev tshaj tawm yooj yim dua. Txhua pab pawg muaj ib qho kev tshaj tawm, ib los yog ob peb lo lus tseem ceeb, thiab ob qho kev sib tw dav lossis kab lus sib tw. Google teeb tsa koj lo lus tseem ceeb rau kev sib tw dav kom cov neeg siv tuaj yeem ntaus koj cov lus tseem ceeb nyob txhua qhov chaw. Feem ntau, qhov no ua haujlwm tawm los ua qhov kev sib tw zoo tshaj plaws. Tom qab ntawd koj yuav xav kho tus nqi ib nyem, tus nqi rau ib qho kev xav, thiab tus nqi ib qho kev yuav khoom kom haum koj cov peev nyiaj thiab cov hom phiaj.
Tus nqi zoo tagnrho rau ib nias rau Adwords yog txiav txim siab los ntawm kev txiav txim siab koj lub hom phiaj ROI. Rau cov lag luam feem ntau, tsib xees ib nias yog txaus. Lwm txoj hauv kev los qhia qhov no yog tus nqi ib qho kev yuav khoom, los yog 20% ntawm cov nyiaj tau los. Ua kom ROI ntau tshaj, xav txog kev muag khoom koj cov neeg siv khoom uas twb muaj lawm kom nce tus nqi nruab nrab ntawm txhua qhov muag. Txhawm rau txiav txim siab yuav ua li cas tsom koj CPC, siv daim ntawv qhia kev hloov pauv hauv qab no. Siv daim duab no, you can decide what to bid for each keyword and ad.
Txoj hauv kev zoo tshaj plaws los txo koj cov CPC yog tsom rau cov lus tseem ceeb ntev. Cov lus tseem ceeb no muaj qhov ntim nrhiav tsawg thiab tsis tshua nyiam cov kev tshawb fawb tsis cuam tshuam. Cov lus tseem ceeb no kuj zoo li muaj qhab nia zoo dua, uas yog ib qho qhia txog qhov tseem ceeb thiab tus nqi qis rau ib nias. Adwords CPC yog raws li kev lag luam koj nyob hauv thiab qib kev sib tw. Qhov kev sib tw ntau dua koj qhov kev lag luam, siab dua CPC.
Muaj ntau txoj hauv kev los teeb tsa CPCs siab tshaj plaws, suav nrog kev sib tw tsis siv neeg thiab phau ntawv. Kev tuav tus nqi-ib-nias kev twv yog hom CPC feem ntau. Cov txheej txheem phau ntawv yuav kho qhov siab tshaj plaws CPC manually, whereas automated bidding siv software uas tau kho qhov siab tshaj plaws CPC rau koj. Yog tias koj tsis paub meej tias txoj kev twg yog qhov zoo rau koj txoj haujlwm, Google muab qee cov lus qhia. But whichever one you choose, you should follow the recommendations from your Google-certified agency.
Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. Feem ntau, the higher the value of a click, tus nqi siab dua ib nias. Txawm li cas los, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.
While cost-per-click varies greatly, qhov nruab nrab tus nqi rau ib nias yog nyob ib ncig ntawm $1 rau $2 hauv Google AdWords. Nyob rau hauv cov zaub network, CPCs nruab nrab yog nyob rau hauv ib duas. Nyob ntawm kev sib tw, koj tuaj yeem siv ntau npaum li $50 ib nias. Piv txwv li, kev lag luam vaj tse yuav siv tau $10000 rau $10000 ntawm Adwords txhua xyoo. Txawm li cas los, yog tias koj tab tom nrhiav rau tus neeg siv khoom tshiab, koj tuaj yeem siv tsawg npaum li $40 ib nias.
Koj tuaj yeem khaws cov nqi qis los ntawm kev siv cov lus tsis zoo hauv koj cov phiaj xwm Adwords. Nws yog ib qho tseem ceeb kom nco ntsoov tias tsis yog tag nrho cov lus nug tshawb fawb muaj feem cuam tshuam rau koj qhov kev sib tw, yog li koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj pawg tshaj tawm thiab cov phiaj xwm. Yog tias koj tsis paub yuav ua li cas siv cov lus tsis zoo, nyeem rau ib daim ntawv qhia step-by-step. Muaj ntau txoj hauv kev los siv cov lus tsis zoo hauv Adwords. Nov yog qee txoj hauv kev siv lawv.
Ib txoj hauv kev zoo tshaj plaws los nrhiav cov ntsiab lus tsis zoo yog ua Google tshawb. Tsuas ntaus hauv lub sij hawm koj tab tom sim tsom thiab pom dab tsi tshwm sim. Tom qab ntawd koj yuav tsum tau ntxiv cov ntsiab lus tshawb nrhiav uas tsis cuam tshuam nrog koj txoj kev sib tw rau koj cov npe lo lus tsis zoo. Yog tias koj tsis paub meej txog cov ntsiab lus tsis zoo los ntxiv, tshawb xyuas koj Google Search Console lossis analytics rau ib daim ntawv teev tag nrho cov ntsiab lus tsis zoo. Thaum koj tau ntxiv cov ntsiab lus tsis zoo rau koj qhov phiaj xwm Adwords, koj yuav muaj ib daim ntawv teev cov kev tshaj tawm tsis cuam tshuam.
Lwm txoj hauv kev los txhim kho CTR yog siv cov lus tsis zoo. Kev siv cov ntsiab lus tsis zoo yuav ua kom ntseeg tau tias koj cov lus tshaj tawm tawm tsam cov ntsiab lus tshawb fawb, txo tus naj npawb ntawm nkim clicks. Nws tseem yuav ua rau kom muaj feem cuam tshuam ntawm cov neeg tuaj saib rau koj qhov kev sib tw thiab txhim kho ROAS. Qhov txiaj ntsig kawg ntawm kev siv cov ntsiab lus tsis zoo yog tias koj yuav tsis them rau kev tshaj tawm uas tsis phim koj cov khoom lossis kev pabcuam. Qhov ntawd txhais tau tias koj tuaj yeem txuag nyiaj ntawm koj cov peev nyiaj tshaj tawm.
Siv cov ntsiab lus tsis zoo hauv Adwords tuaj yeem txuag koj lub sijhawm thiab nyiaj txiag los ntawm kev thaiv kev tshawb nrhiav tsis cuam tshuam. Koj tuaj yeem tsim cov ntsiab lus tsis zoo uas cuam tshuam rau koj cov khoom raws li koj cov ntsiab lus xav tau. Piv txwv li, yog tias koj xav muag cov khoom lag luam ntsig txog kev noj qab haus huv dawb, siv lo lus 'free'. Cov neeg nrhiav kev kho mob dawb lossis cov haujlwm yuav tsis nyob hauv koj lub khw muag khoom. Kev siv cov ntsiab lus tsis zoo yog ib txoj hauv kev zoo kom khaws cov peev nyiaj pov tseg hauv kev tswj hwm.
Tus nqi rau ib qho kev xav (CPM) yog ib qho kev ntsuas tseem ceeb los taug qab hauv kev tshaj tawm online. Qhov kev ntsuas no ntsuas tus nqi ntawm cov phiaj xwm tshaj tawm, thiab feem ntau yog siv rau kev xaiv xov xwm. Nws yog ib txoj hauv kev zoo los taug qab kev paub txog qib siab ntawm lub tuam txhab thiab txiav txim siab ntau npaum li cas los twv rau ntau hom kev tshaj tawm. Feem ntau, CPM tuaj yeem siv los kwv yees cov txiaj ntsig ntawm kev tshaj tawm kev lag luam. Ntxiv nrog rau qhov tseem ceeb metric mus taug qab, CPM tseem pab cov neeg tshaj tawm txiav txim siab seb lub platform twg zoo dua rau kev ua tiav lawv cov hom phiaj.
CPMs tau nce txij li Q3 2017 tab sis tsis tau hloov pauv ntau txij thaum ntawd los. Qhov nruab nrab, cov neeg tshaj tawm tau them nyiaj $2.80 ib txhiab impressions hauv Q1 2018, ib tug me ntsis tab sis khov kho. Raws li Q1 2018, cov neeg tshaj tawm tau them nyiaj $2.8 ib txhiab impressions, nce ib duas los ntawm Q1 2017. Qhov sib txawv, CPCs ntawm Google Display Network tau rov qab los ntawm $0.75 ib nias, los yog txog 20 cents siab dua hauv Q4 2017.
Thaum pub dawb Ad impressions muaj txiaj ntsig zoo dua li cov tshaj tawm them nyiaj, lawv tsis tsim nyog tus nqi. Cov no “tsis paub” kev tshawb nrhiav tshwm sim txhua hnub. Qhov no txhais tau tias Google tsis tuaj yeem kwv yees tus neeg tshawb nrhiav lub hom phiaj, tab sis nws tuaj yeem kwv yees qhov zaus ntawm qee cov lus tseem ceeb, xws li “tsheb insurance,” thiab tom qab ntawd txhim kho nws cov kev tshaj tawm raws li cov lus tseem ceeb ntawd. Ces, advertisers tsuas yog them rau cov clicks lawv tau txais.
Thaum CPCs ntawm social media platforms txawv, tus nqi ib qho kev xav yog feem ntau tsis siab dhau. Piv txwv li, Facebook's CPC yog $0.51 rau impression, thaum LinkedIn's CPC yog $3.30. Social media platforms xws li Instagram thiab Twitter tsis tshua kim, nrog qhov nruab nrab CPC ntawm $0.70 rau $0.71 rau impression. Cov kev tshaj tawm no tsuas yog tso tawm yog tias cov peev nyiaj tau hloov tshiab txhua hnub. Txoj kev no, Cov neeg tshaj tawm tsis tas yuav txhawj xeeb txog kev siv nyiaj ntau dua lossis siv nyiaj ntau dua li lawv xav tau.
Ib qho tseem ceeb tshaj plaws uas yuav tsum tau xav txog thaum sib tw rau kev tshaj tawm ntawm Adwords yog tus nqi ib qho tau txais. Nws tuaj yeem nyob qhov twg los ntawm ob peb duas las mus rau tsawg dua $100, thiab qhov nruab nrab CPA yog $0.88. Yog vim li cas daim duab no tsawg yog vim tias feem ntau cov neeg tshaj tawm yuav tsis twv siab heev ntawm lawv cov kev tshaj tawm. Piv txwv li, yog hnub so thom khwm nqi $3, kev sib tw $5 rau lub sij hawm ntawd yuav tsis zoo heev.
Thaum nws tseem ceeb heev kom paub ntau npaum li cas koj cov phiaj xwm tshaj tawm raug nqi koj, nws muaj peev xwm xam CPA raws li koj cov kev hloov pauv. Seb puas los yog tsis muaj kev hloov dua siab tshiab tshwm sim yog qhov nyuaj rau kev txiav txim siab, tab sis nws tuaj yeem ua tau los ntawm kev taug qab daim ntawv sau thiab demo signups. Txawm li cas los, tsis muaj tus qauv universal los txiav txim tus nqi ntawm ib qho kev yuav khoom, thiab txhua lub lag luam online yuav muaj cov khoom sib txawv, nqe, cov npoo, cov nuj nqis khiav haujlwm, thiab ad campaign.
Tus nqi rau kev yuav khoom, los yog CPA, hais txog cov nyiaj uas tus tshaj tawm siv rau txhua qhov kev hloov dua siab tshiab uas yog tsim los ntawm lawv cov tshaj tawm. Qhov no suav nrog kev muag khoom, nyem, daim ntawv, ntawv xov xwm subscription, thiab lwm yam ntaub ntawv. Cov neeg tshaj tawm feem ntau yuav sib tham txog tus nqi no nrog kev tshaj tawm, tab sis nws yuav tsum tau muab sau tseg tias tsis yog txhua tus yuav pom zoo rau nws. Thaum koj tau sib tham tus nqi nrog tus tshaj tawm, tus nqi ntawm ib qho kev yuav khoom tuaj yeem txiav txim siab.
Tus nqi ib qho kev yuav khoom yog lwm qhov kev ntsuas tseem ceeb los taug qab hauv cov txheej txheem tshaj tawm. Thaum txiav txim siab siv nyiaj rau CPA, koj yuav tsum tau txiav txim siab npaum li cas cov nyiaj koj yuav tsum tau siv los tsim kev muag khoom. Adwords cov neeg siv tuaj yeem ntsuas qhov ua tiav ntawm lawv cov kev tshaj tawm los ntawm kev ntsuam xyuas lawv tus nqi npaum li cas ntawm qhov kev hloov pauv uas txhua qhov kev tshaj tawm tsim tawm.. Tus nqi ib qho kev yuav khoom feem ntau cuam tshuam nrog ib qho kev lag luam tshwj xeeb, yog li qhov siab dua CPA, qhov ntau tus tshaj tawm yuav tau txais txiaj ntsig.
